Tesis sobre el tema "Choix du consommateur"
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PAVIOT, GENEVIEVE. "Comportement et satisfaction du consommateur : application a l'etude du choix d'une banque". Poitiers, 1992. http://www.theses.fr/1992POIT4003.
LOUET, YANNICK. "Comportement et satisfaction du consommateur : application a l'etude du choix d'une assurance automobile". Poitiers, 1992. http://www.theses.fr/1992POIT4009.
Courtault, Jean-Michel. ""les fondements de la theorie des choix de portefeuille : de la theorie des choix du consommateur a la theorie du portefeuille"". Besançon, 1992. http://www.theses.fr/1992BESA0001.
"the purpose of this thesis is to transpose the methods of consumer theory to portfolio theory. The analysis is divided in two parts. In the first part the properties of the damand for assets are shown. In the second part we build operational models which make it possible to test and estimate demands for financial assets with econometric methods"
Benoit-Moreau, Florence. "La première rencontre mémorable entre un consommateur et une marque". Paris 9, 2008. https://bu.dauphine.psl.eu/fileviewer/index.php?doc=2008PA090044.
This doctoral research defines and explores the first memorable encounter between a consumer and a brand. The present research relies on two theoretical roots: multidisciplinary research works about the first encounter, as well as research from the consumer-brand relationship paradigm. Then, Study 1 offers an empirical exploration of the phenomenon, based on a phenomenological qualitative enquiry using different methods of analysis (life story analysis, factorial analysis of correspondence). A general pattern of the first memorable encounter is then developed. Studies 2 and 3 quantitatively investigate part of the pattern. Study 2 tests the antecedents and facets of the encounter’s memorability using a critical incident technique. Study 3 tests the effect of encounters configurations thanks to an experimental design. Several results are discussed: the comprehension of encounters configurations as well as individual patterns of encounter, the definition of a memorable encounter and its two facets (object-driven memorability and context-driven memorability), its antecedents and consequences
Traoré, Allakagni Bernard. "Les comportements d'achat multicanaux : entre alternance et combinaison des choix du consommateur par l'analyse conjointe". Rennes 1, 2011. http://www.theses.fr/2011REN1G042.
Multichannel distribution is emerging today as an inescapable choice as far as distribution is concerned. The notion of complementarity, which has been aiming for some time of that of cross-channel, gives the impression of an evolved customer-company relationship. Through the concepts of “merchandising similarity” and “fulfillment integration”, our research provides a better understanding of the perception of complementarity between store, Internet, phone and catalog as well as the influence of the latter on the multichannel choices (alternation and combination). Following two experiments using the method of conjoint analysis (The CBC / Choice Based Conjoint of Sawtooth software), conducted by CAPI on the respective samples of 217 and 656 consumers, Bayesian hierarchical models (individual level) and multinomial logit models (aggregate level) have revealed the preferences structure of multichannel behaviour as well as that of levels of complementarity. Furthermore, individuals who took part in the CBC studies also participated in an extensive study from which a composite index has been put forth: the multichannel index, which includes the “number of varied channels index”, the “changeability index” and the “cross-channel index”. From this index and the different scales of attitudes, including that of the motivational similarity that we proposed, we have established that the multi-channel behaviors are significantly influenced by three sets of variables: situational variables according to Belk (1975), commercial variables and individual variables
Diaye, Marc-Arthur. "Analyse théorique et empirique d'axiomatiques de la théorie du choix individuel : application à la théorie du consommateur". Paris 1, 1998. http://www.theses.fr/1998PA010071.
Ackermann, Claire-Lise. "Cognition implicite et comportement du consommateur : application à deux marques de véhicules automobiles". Nantes, 2010. http://www.theses.fr/2010NANT4031.
Attitude is an object-evaluation association, which is automatically activated by mere presentation of the attitude object. Implicit Cognition theory proposes a conceptual distinction between evaluations that are the products of introspection, called explicit attitudes. And automatic evaluations that may exist outside of conscious awareness, called implicit attitudes. This focusing on non conscious and automatic processes, has widely been neglected by consumer research. The new implicit measures assess automatic associative evaluations without introspection: among those new measuring tools. The Implicit Association Test (IAT) shows the best psychometric properties and is the most commonly used in consumer research. Our research revealed that the implicit attitude concept and the IAT are a viable concept and a reliable measure for research on innovation. Our research has also revealed that personal involvement and innovativeness affect the strength of the relationship between implicit attitude and explicit attitude. But that this moderating effect is not significant. These results suggest that the IAT may be instrumental in the market research methods used by marketers during the whole innovation process. They also reveal additional subjects of research such as: building an integrative framework to determine when the use of the IAT is relevant in innovation research; understanding better the impact of Brand Equity on consumer behaviour through an implicit cognitive approach ; integrating the implicit attitude concept in the hierarchy-of-effects models linking representations and both explicit and implicit attitudes
Litvine, Dorian. "Révélation des préférences individuelles et incitation au choix de l'électricité verte : une analyse de la décision du consommateur". Phd thesis, Université Montpellier I, 2008. http://tel.archives-ouvertes.fr/tel-00383730.
Lenglet, François. "Le processus de choix alimentaire et ses déterminants : vers une prise en compte des caractéristiques psychologiques du consommateur". Chambéry, 2006. https://hal.archives-ouvertes.fr/tel-01259793.
This thesis has as an ambition to consider new prospects for research in food behavior, by explicitly integrating psychological factors as potential determinants of the process of choice. Eminently emotional character of food consumption resulted in adopting the experiential approach and sensory marketing as tallies of analysis. The problematic of research attempt to study the way in which the sensory stimuli and information associated with the product combine to influence, in a way differentiated according to individuals, the behavior of consumption. This research implements a quasi-experimental step undertaken in laboratory of sensory evaluation near 606 experimental subjects, on a category of products with strong emotional component, the chocolate lacteous desserts. The results confirm the relevance of the experiential framework and the central role of the emotional reactions. They highlight mechanisms of various choices which rise from the way in which the consumer composes with the generally noncongruent reactions with the stimuli of the taste and information associated with the product. Many psychological variables present varied moderating effects. The managerial implications relate to new food market segmentation means, the choice of the relevant sensory attributes at the time of the product formulation, and the strategic consequences related to the level of force of the brand. As regards theoretical, this research made it possible to specify and generalize the basic model of sensory marketing and to propose a new angle of incidence of food consumption, mobilizing the psychological characteristics of the consumer. The methodological contributions relate to the taking into account of sensory variables of control in test and the measurement of individual constructs
Litvine, Dorian Aymara André. "Révélation des préférences individuelles et incitation au choix de l'électricité verte : une analyse de la décision du consommateur". Montpellier 1, 2008. http://www.theses.fr/2008MON10001.
Bensa, Françoise. "La place des activités du consommateur sur le lieu de vente dans le processus d'achat : un essai de modélisation". Dijon, 1994. http://www.theses.fr/1994DIJOE002.
It is surprising to see that few researches have been devoted to the decision process within the point of sale while marketing researchers are very interested in consumer behavior. However, due to the quantity of information that stores are likely to give, everything leads us to believe that this information is going to influence the consumer, to make them change their purchase intentions and discover new needs. In addition to the mental activities for processing of information, consumers develop physical and perception activities within the store. The aim of this research being to point out the value of analysis of what takes place within the point of sale, it is founded on opposition between the external and internal dimensions of the store, whether this concerns the theoretical analysis of litterature or of methodology. The theoretical analysis studies the cognitive and affective reactions of the consumer out-of-store and in-store. It will permit us to propose a theoretical model founded on the activities of the consumer in front of the shelves. As a matter of fact, our first objective is to analyse the observable differences between individuals as far as these activities are concerned. It may be possible to explain these differences by the influence of in-store variables and by individual characteristics of the consumer. The second objective consists in clarifying if the activities of the consumer in front of the shelves can be considered as mediatory variable between purchase and external and internal variables in the point of sale
Simon, Françoise. "Approche cognitive du consommateur de service : une application au processus de choix de la modalité de distribution humaine versus automatisée". Université Louis Pasteur (Strasbourg) (1971-2008), 2003. http://www.theses.fr/2003STR1EC01.
The purpose of this research is to identify individual cognitive and experiential processes that explain the differenciation of attitudes towards automated versus counter services. The conceptual model proposes that the service consumer in order to determinate the service attributes, needs to have an inferential cognitive activity that generates mental effort, especially for the recovery and conditional optimisation attributes. The structure of the service attributes explains the polarisation of cognitive and experiential processes that are experimented in the service encounter with two principal dimensions that are tolerance to mental effort and emotional congruence tendency. As the automated interaction is liable to generate an experiential frustration and requires more cognitive effort, individual variables as the rational-experiential system (issued from the need for cognition), the visual-verbal style and the field dependence-independence are supposed to explain the preference towards automated versus counter delivery service. The experiment is carried out from 115 semi-directed interviews. If the service is perceived as complex, the quantitative model establishes from a LOGIT regression equation that the following variables contribute to approximately 30 % of the variations of the delivery service preference: the age, the rational-experiential system and the visual-verbal style. The qualitative model confirms these results and specifies the impact of the context and the service supply
Duval, Florence. "Attitude de l'enfant-consommateur face aux extensions de marque : influence de la largeur de la marque-mère et de la nature des ses produits originels". Caen, 2008. http://www.theses.fr/2008CAEN0655.
Harkat, Nasser. "De l’engagement du salarié à l’engagement du client : le rôle du personnel au contact dans le choix du consommateur dans les services, est-ce vraiment le choix ou la fidélité ?" Thesis, Lille 1, 2014. http://www.theses.fr/2014LIL12024/document.
This research, which is applied to the service industry context, aim to highlight the relationships between the business relationship protagonists, though the commitment construct. Thus, our literature review is dedicated to organisational commitment (OC) and brand commitment (BC) concepts as well as other concepts related to employees-customers relationship. Empirically, we chose to study relationships between employees’ commitment and customers’ commitment in banking sector. To do so, we used a structural model to study the possible influence of employees’ commitment on customers’ commitment. The results of this research emphasize an influence of employees’ commitment on customers’ commitment in the context of the bank agencies of the bank we studied. Nevertheless, the influence of the OC components on the BC components is not always validated. These results contribute to the current body of knowledge on the customer-company relationship though a case in the French market. This research presents few limitations inherent to the adopted methodology and to the study context. Based upon these results, it is possible to identify several contributions. Therefore, some improvements are suggested for further research
Borel, Pascale. "Le rôle de l'implication du consommateur dans le choix d'un point de vente : contribution au repositionnement de l'activité du pharmacien d'officine". Clermont-Ferrand 1, 2000. http://www.theses.fr/2000CLF10235.
Albertini, Thérèse. "Le comportement du consommateur face à l'arbitrage en matière de prix et de services : influence des variables situationnelles sur les choix". Corte, 1999. http://www.theses.fr/1998CORT1009.
The present study aims at showing that the situational factors can offer a better understanding of the consumer's choice as regards prices and services. The consumer may alternatively be looking for : 1- prices, 2- services, 3- prices and services, unfortunately this last option is quite idealistic and difficult to find. Indeed the consumer is always faced to a dilemma : - whether he choses a store offering low prices but few services, - whether he choses a shop granting a lot of services but with higher prices. An global reading of the economical literature dealing with consumers' choices as far as prices and services are concerned, reveal several points : 1- paradoxically, we can note that the arbitration prices/services did not receive particular emphasis. Analysts mostly focused on one of this two variables. 2- the so-called +typical; factors (kind of product, social and demographical characteristics, style of life), along with the situational factors (if you're in a hurry, or if you have plenty if of time, your mood, buying for yourself or to offer, etc. ) can contribute to a better understanding of the consumer's behaviour as regards prices and services. Therefore, the results obtained within this analysis can be interesting for several reasons : - from the theoretical point of view, we can observe that the situational factors represent a very interesting conceptual new element in marketing. Today, in front of the + new consumer ;, the traditional segmentation criterations are getting more and more outdated in their search for differenciation. So, the situational approach opens a new way of thinking, and takes an important place in the studies about the choices between prices and services. - from the managerial point of view, the retailers have to take into account the situational elements. They may for example put forward communication policies which do not neglect the purchasing situation (example : situational adversiting)
Razafimandimby, Haja. "Changements organisationnels et analyse des préférences du consommateur des produits frais de la pêche par la méthode des choix multi-attributs". Thesis, Brest, 2013. http://www.theses.fr/2013BRES0077/document.
The central purpose of this thesis is the development of fresh fishery products with on one hand the issue of organizational methods adopted by stakeholders in the fisheries sector in France and on the other hand the question of explanatory factors in consumer preferences for these products. The neo-institutional theory of governance structures is used to analyze different organizational methods adopted in the industry. The theory of innovation is mobilized to study the contribution of organizational innovations in the development of fresh products. The results of the study of governance structures reveal the complementarity between the market and hybrid forms concerning the supply of supermarkets and hypermarkets in France. Mainly observed Hybrid forms are subcontracting and partnership. The results on organizational innovations highlight in particular various forms of responses from stakeholders on quality, freshness, traceability and product availability. Finally, this thesis has implemented the method of multi-attribute choice to analyze consumer preferences for two products, fresh fish fillet and fresh lobster. Through various logistic models, the results highlighted the existence of three categories of consumers. They also confirmed a willingness to pay for attributes of freshness, quality and certain environment related attributes. The originality of the thesis is to have included among product’s characteristics include the carbon footprint attribute. It thus helps to clarify the debate on relevant sustainability criteria to include in the common reference for labeling of sea fishing products in France
Tchamsi, Assoulian Katcha. "Contribution à la connaissance du consommateur africain : application au choix des circuits de distribution moderne ou traditionnel : le cas du Togo". Poitiers, 1995. http://www.theses.fr/1995POIT4004.
Business plays an important role in developing countries ; particularly in togo. There exist two types of distribution channels of products, namely the traditional distribution channel (open markets) and the modern distribution channel (shops and supermarkets). Therefore consumers can choose either of the two distribution channels. Besides the environment of africa is special. It is not only because of its economic characteristics, but also related to the culture of the society. What are the decisive factors which influence the consumers to buy a product from one particular distribution channel rather than from the other ? on the basis of the market survey which were conducted with 200 consumers, we tried to explore the opinions of the consumers on the two distribution channels and the reasons why they chose one particular channels. In the meanwhile, we notice that the consumers in togo have different opinions on the two distribution channels. They prefer visiting one to the other distribution channel in accordance with their opinions of the different channels. With this end in view, a number of propositions are provided by taking into account of the cultural reality of togo
Mathews-Lefebvre, Clarinda. "L'arbitrage du consommateur entre marque propre de distributeurs, marque d'enseigne et marque de fabricants : Le rôle de la valeur perçue sur la relation à la marque et l'influence du contexte de consommation". Paris 2, 2009. http://www.theses.fr/2009PA020096.
Antéblian-Lambrey, Blandine. "La place de la marque et de l'enseigne dans le processus de choix du consommateur : une application à l'achat de vêtements féminins". Dijon, 1992. https://nuxeo.u-bourgogne.fr/nuxeo/site/esupversions/c1bb768f-edfd-4f5d-8b7e-7e482ad10836.
Product brand names and sales outlet names represent elements when studying consummer's decision making process. However, this study shows that theorical models about consumer behavior do not include the two aspects of consummer's decision i. E the choice of a product and the choice of a particular sales outlet. Literature examining consumer behavior in the decision making process distinguishes the product impact from the brand impact. General models such as those by Howard and Engel, Kollat and Blackwell have broken new ground in this field. They put together all the variables which are likely to influence consumer's decisions. Studies on the choice of a sales outlet analyse the problem in two ways. The first highlights how the consumer choses a particular outlet in a given geographical area. The second is a more general analysis so introduces the problem of the image and the position of the sales outlet. The impact of using a model for consumer behavior is lessened by dissociating one issue from the other - the choice of the product and the choice of a sales outlet. In order to know what impact the brand and the outlet name plays on the decision making process, it is necessary to define an analytical framework which would specify the relationship that consumers have with companies' trademarks and distribution companiers' names
Ducroux, Sylvie. "Confiance du consommateur dans l'enseigne en situation d'incertitude irrésolue : le cas de la grande distribution spécialisée". Thesis, Tours, 2009. http://www.theses.fr/2009TOUR1007/document.
This research aims at improving the understanding of the concept of consumer’s trust towards the retailer (CTR) and at checking its influence on the purchase decision in a context of unresolved uncertainty. The credence goods buying situations are used for this research. On the basis of a synthesis of multidisciplinary researches, the CTR’s conceptualization is formuled. The notions relating to the origins of CTR are exposed. A exploratory study allows proposing the research theoretical model and formulating hypotheses. Theses one were tested via the confrontation of the empirical data gathered during the final study (424 respondents). Results reveal that 9 elements of the marketing strategy of the retailer are antecedents of the three dimensions of CTR. CTR favors consumer’s intent as regards scenario of credence goods purchase, and also the intent of developing word-to-mouth in favor of it. The perceived expertise of the consumer modifies those relations
Baillet, Caroline. "Le choix d'un roman sur le point de vente : influence des variables situationnelles et des caractéristiques du consommateur sur le processus décisionnel utilisé". Phd thesis, Université de Nice Sophia-Antipolis, 2009. http://tel.archives-ouvertes.fr/tel-00463059.
Aboulaarab, Abdennabi. "L'effet de l'attitude à l'égard de l'argent sur la perception de la valeur par le consommateur". Thesis, Nice, 2013. http://www.theses.fr/2013NICE0016.
In this thesis, on the effect of attitude towards money on the perceived value by the consumer, theprimary issue was to develop the concept of money. For this, a wide literature review wasconducted to understand its different dimensions and meanings. Moreover, it was also necessary todevelop the concept of value in connection with the money, according to an integrative approach,beyond traditional theoretical divisions around this concept. This integrator theoretical frameworkhas enabled the development of a conceptual model of research, explaining the predictive effect ofattitude towards money on the perceived value by the consumer. Such a model has beenimplemented around the concept of the retail chain as a special area of monetary expense andresearch of value to the consumer. The completion of the study in the Moroccan cultural contextneeds to uncover a new scale for measuring attitude toward money. The results have validated allthe assumptions of the research. This allows us to accept the principle of the general assumption ofthe determining effect of attitude towards money on the perceived value by the consumer. Theseresults have allowed this thesis beyond its present limits, to identify obvious contributions toresearch, at theoretical, methodological and managerial level. They also allow defining new ways ofresearch
Ourahmoune, Nacima. "Comprendre le comportement du consommateur masculin : une approche socioculturelle : du discours des marques sur l'apparence masculine aux représentations des consommateurs de lingerie d'homme". Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32036.
This doctoral dissertation aims participating in building knowledge on the masculine consumption, a topic that was neglected in consumer research until very recently. Through the Consumer Culture Theory lens, it proposes an investigation of this phenomenon both from brand (producer) and male (consumer) perspectives. The essays progress from public to private discourses on masculinity, combining macro and micro levels of analysis to unpack evolving gender ideologies and consumption.Through a socio-historic perspective, the first essay shows how the masculine identity is evolving from monolith masculinity to contemporary masculinities. The research aims to understand if and how these new cultural values are transferred to brands communication. Using a semiotic approach, masculine archetypes, their values and relationships are underlined by using a Utilitarian vs. Aesthetic semantic axis. A corpus of twenty brands communication of masculine and feminine sectors is analyzed with a past/present perspective. The study reveals an evolution of men’s representations in brands communication. The theoretical implications of the findings are discussed, theorizing especially the metrosexual managerial phenomenon.The second essay investigates male consumers representations and rituals as regard a new and highly feminine inspired product category: men’s lingerie. The process of discovery, entrance and involvement in this consumption is deciphered, the influencers’ roles highlighted and the interactions within the heterosexual couples emphasized. Doing so, the paper participates in building knowledge on the masculine consumption by describing male engagement in “anomic” consumption. It also introduces the concept of intimacy as a marker in the shift in9the masculine identity and proposes four dimensions of this concept as they emerged from consumers’ discourses.Finally the third essay attempts to explore how a new masculine consumption – men’s lingerie- that had clear divisions between men and women, may shape and reinforce men’s socially defined gender roles/identity construction. The author focuses on new identity landmarks, which move the social frontier between the sexes. First, the interactions in- between the male peers are emphasized as a window for the masculine identity construction through consumption. Secondly, the deep contradictions and the negotiations of acceptable masculine norms as expressed by the respondents are interpreted. Finally, the results are located in a macro-level of analysis allowing accounting for the role of the social forces in shaping masculine norms and French masculine schemes compared to the American masculinities described by Holt and Thompson (2004)
Sellami, Achraf. "L' influence des variables situationnelles sur les réactions et les choix du consommateur lors de l'achat d'un produit nouveau : effets de l'environnement social et de la définition des rôles". Paris 1, 2012. http://www.theses.fr/2012PA010010.
Cally, Jean Romain. "La certitude des consommateurs : concept et analyse des effets dans le cas de la nationalité de la marque". Thesis, La Réunion, 2010. http://www.theses.fr/2010LARE0029/document.
To communicate effectively, marketers need to know the process according to which consumers perceive and choose brands. Within these processes, consumer certainty plays an important role, particularly in the determinacy of product items. In this thesis, this role is analyzed through a variable that globalization contributes both to distort and amplify: brand's nationality. Data analysis and statistics indicates: The « mediating » effect of attitude toward the brand, which indicates "how" the country's image and certainty can influence consumer purchase intentions, The « moderating » effect of certainty of belief, which indicates "When" consumers can use an image of the « country of origin » in a decision process. Managerial and theoretical implications are discussed, so that managers can monitor the nationality associated with their brands and avoid negative effects for the company
Gusarov, Nikita. "Performances des modèles économétriques et de Machine Learning pour l’étude économique des choix discrets de consommation". Electronic Thesis or Diss., Université Grenoble Alpes, 2024. http://www.theses.fr/2024GRALE001.
This thesis is a cross-disciplinary study of discrete choice modeling, addressing both econometrics and machine learning (ML) techniques applied to individual choice modeling. The problematic arises from insufficient points of contact among users (economists and engineers) and data scientists, who pursue different objectives, although using similar techniques. To bridge this interdisciplinary gap, the PhD work proposes a unified framework for model performance analysis. It facilitates the comparison of data analysis techniques under varying assumptions and transformations.The designed framework is suitable for a variety of econometrics and ML models. It addresses the performance comparison task from the research procedure perspective, incorporating all the steps potentially affecting the performance perceptions. To demonstrate the framework’s capabilities we propose a series of 3 applied studies. In those studies the model performance is explored face to the changes in (1) sample size and balance, resulting from data collection; (2) changes in preferences structure within population, reflecting incorrect behavioral assumptions; and (3) model selection, directly intertwined with the performance perception
Jiang, Ling. "Understanding non-deceptive counterfeit consumption in China : consumer demand for “branded” products". Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1113.
The current thesis focuses on the non-Deceptive counterfeits, which means that the consumers intentionally purchase fake products. The thesis aims to answer three important questions: Can different brand value predict the consumers’ counterfeit consumption? Dose counterfeit branded product ownership alters consumers’ authentic branded product purchase behavior? Will brand knowledge interact with consumer values in consuming counterfeit branded product?We introduce and review the literature relating to counterfeiting, and an exploratory qualitative approach to explore counterfeit consumption. The conceptual model is formed on the basis of the literature review and the results of exploratory qualitative analysis, which constituted by nine research hypotheses.The results find a positive relationship between conspicuousness and consumers’ counterfeit branded product ownership. The influence of self-Directed pleasure, the fashion consciousness, and envying others on counterfeit branded product ownership is also supported. The moderator effect of counterfeit branded product ownership on the relationship between brand image and brand purchase intention is supported.The interaction term of brand knowledge is significant on the relationship of related value factors (conspicuousness, self-Directed pleasure, envying others) and consumers’ counterfeit ownership.The present thesis contributes a comprehensive understanding of the consumer demand for counterfeits. The findings offer brand managers a foundation from which they can start to deliberate effective methods to fight against counterfeit in the luxury brand sector
Le, Bon Caroline. "Le capital de mode : un nouveau concept pour comprendre et expliquer le comportement du consommateur de produits de mode". Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32026.
Fashion transcends domains, applies to almost any kind of product and concerns many people. The loyalty towards fashion products raises questions about why and how products appeal to consumers, despite their constantly varying attributes. Furthermore, little is known about how fashion trends may induce people to stay loyal to fashion products. We are not aware of any other approach that explains consumer behavior on the basis of fashion value per se, that is, that a fashion product is of interest because it is explicitly perceived as a fashion item. We propose a new explanation for consumers’ interest in and loyalty to fashion products. Extending the concept of consumer-based brand equity (Keller, 1993), we propose that consumer-based fashion equity may account for the role that fashion plays, in determining consumers’ loyalty—similar to the way brand equity explains why high equity brands appeal more to consumers than do low equity ones. We introduce the concept of fashion equity to account for the value that fashion adds to products. The exploratory study conducted with followers confirms the values added by fashion to product and the results of our analysis demonstrates that attachment is a mediator in the relationships fashion equity-attachment-loyalty for fashion clothe and mobile phone. Therefore, these values contribute to the development of fashion attachment and fashion loyalty. Our research suggests an explanation of loyalty towards fashion thanks to fashion equity
Jiang, Ling. "Understanding non-deceptive counterfeit consumption in China : consumer demand for “branded” products". Electronic Thesis or Diss., Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1113.
The current thesis focuses on the non-Deceptive counterfeits, which means that the consumers intentionally purchase fake products. The thesis aims to answer three important questions: Can different brand value predict the consumers’ counterfeit consumption? Dose counterfeit branded product ownership alters consumers’ authentic branded product purchase behavior? Will brand knowledge interact with consumer values in consuming counterfeit branded product?We introduce and review the literature relating to counterfeiting, and an exploratory qualitative approach to explore counterfeit consumption. The conceptual model is formed on the basis of the literature review and the results of exploratory qualitative analysis, which constituted by nine research hypotheses.The results find a positive relationship between conspicuousness and consumers’ counterfeit branded product ownership. The influence of self-Directed pleasure, the fashion consciousness, and envying others on counterfeit branded product ownership is also supported. The moderator effect of counterfeit branded product ownership on the relationship between brand image and brand purchase intention is supported.The interaction term of brand knowledge is significant on the relationship of related value factors (conspicuousness, self-Directed pleasure, envying others) and consumers’ counterfeit ownership.The present thesis contributes a comprehensive understanding of the consumer demand for counterfeits. The findings offer brand managers a foundation from which they can start to deliberate effective methods to fight against counterfeit in the luxury brand sector
Bezaz-Zeghache, Nora. "L'influence de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix chez les enfants de 7 à 12 ans". Thesis, Paris 1, 2014. http://www.theses.fr/2014PA010104.
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Alaux, Christophe. "L'impact des instruments des politiques publiques environnementales sur le processus de décision du consommateur : l'achat de voitures à faible émission de carbone". Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32084.
Environmental public policy tools aim to impact consumer behavior. Nevertheless, the causal relationship system between the implementation of a public policy and behavior is full of disconnections. Thus, it should be deepen with the combined analysis of public policies and consumer decision process. Indeed, this latter also depends on others psychosocial determinants towards behavior and other contextual forces. The impact of public policy tools need to be distinguished among them.Our study on the French environmental public policy aimed at acquiring low-carbon emission cars focuses on understanding the impact of public policy tools on consumer buying decision process. Indeed, the attitude towards public policy tools affects consumer decision process. It results that the impact is not so direct but it moderates the relationship between the main determinants of behavior. These moderation effects depend on the psychological or structural nature of the public policy tools which impacts specific relationships of the consumer decision process
Massey, Camille. "Exploration des processus de choix des consommateurs intermittents d'aliments biologiques". Master's thesis, Université Laval, 2016. http://hdl.handle.net/20.500.11794/27257.
Organic food consumption has been on the rise for several years. Despite this growth, most organic food consumers remain intermittent, that is to say that their diet is only partly organic. While they are the bulk of organic consumers, they remain largely understudied and little is known about them. This exploratory research focuses on the reasons leading these consumers to opt in or out of the organic alternative. Out of 24 in-depth interviews, a restitution of the choice process is made. Results show that opting in favor of organic is directly linked to a problem identified by the respondent with the nonorganic offer, which varies depending on the type of food considered and enters in contradiction with the respondent’s values. The organic alternative is assessed based on the seriousness of the problem as perceived by the respondent, and by its ability to respond to the latter. Thus, organic is a characteristic of fluctuating importance for the same respondent depending on the food. As such, different coping strategies are displayed in case of unavailability of the organic alternative, ranging from refraining from consuming nonorganic food to giving in under certain conditions such as specific preparation techniques. This research shows the broad diversity of reasons why consumers opt in favor of organic alternatives. It also stresses the importance of considering nonorganic offer in order to understand intermittent consumers of organic food.
Alsamydai, Mahmood Jasim. "Application des modèles multi-attributs au marché de l'automobile". Clermont-Ferrand 1, 1986. http://www.theses.fr/1986CLF10001.
Lherisson, Pierre-René. "Système de recommandation équitable d'oeuvres numériques. En quête de diversité". Thesis, Lyon, 2018. http://www.theses.fr/2018LYSES018/document.
Recommender systems play a leading role in user’s choice guidance. The search of accuracy in such systems is generally done through an optimization of a function between the items and the users. It has been proved that maximizing only the accuracy does not produce the most useful recommendation for the users. This can confine individuals inside the bubble of their own choices. Additionally, it tends to emphasize the agglomaration of the users’ behavior on few popular items. Thus, it produces a lack of diversity and novelty in recommendations and a limited coverage of the platform catalog. This can lead to an absence of discovery. Monotony and frustration are also induced for the users. This non-discovery is even more crucial if the platform wants to be fair in its recommendations with all contents’ producers (e.g, music artists, writers, video game developers or videographers). The non diversity, and novelty problem is more important for the users because it has been shown that human mind appreciates when moved outside of its comfort zone. For example, the discovery of new artists, the discovery of music genres for which he is not accustomed. In this thesis we present two families of model that aim to go beyond accuracy in content based recommender system scenario. Our two models are based on a user profile understanding prior to bring diversification. They capture the diversity in the user profile and respond to thisdiversity by looking to create a diverse list of recommendation without loosing to much accuracy. The first model is mainly built upon a clustering approach, while the second model is based on an wavelet function. This wavelet function in our model helps us delimit an area where the user will find item slightly different from what he liked in the past. This model is based on the assumption of the existence of a defined intermediate area between similar and different items. This area is also suitable for discovery. Our proposals are tested on a common experimental design that consider well-known datasets and state-of-the-art algorithm. The results of our experiments show that our approaches indeed bring diversity and novelty and are also competitive against state-of-the-art method. We also propose a user-experiment to validate our model based on the wavelet. The results of user centered experiments conclude that this model corresponds with human cognitive and perceptual behavior
Park, Jin-Pyo Pontier Suzanne Prime Nathalie. "Les déterminants du choix d'un produit étranger". Créteil : Université de Paris-Val-de-Marne, 2005. http://doxa.scd.univ-paris12.fr:80/theses/th0231986.pdf.
Fournaise, Thérèse. "Marque de luxe et transgression : conceptualisation, mesure, contributions théoriques et implications managériales". Electronic Thesis or Diss., Aix-Marseille, 2022. http://theses.univ-amu.fr.lama.univ-amu.fr/221201_FOURNAISE_393oeamw272y645kz52cxy_TH.pdf.
Luxury brands seem to be more and more transgressive. This trend challenges the established codes of the sector and spreads to all components of the marketing mix. This doctoral work aims to investigate the relationship between consumers and luxury brands in the specific case of transgression. More precisely, it aims to answer the following question: to what extent can transgression strengthen or deteriorate the relationships that consumers have with luxury brands? Its objective is twofold. The first objective is to better understand the concept of transgression. A second objective is to determine the relevant action variables of a brand strategy focused on transgression. Within this framework, it proposes an instrument to measure the transgressive perception of luxury brands from the consumer's point of view. This PhD work contributes to the advancement of research on consumer relationships with luxury brands, more specifically in the case of transgression
Ashraf, Rohail. "Consumers and their brands : how do consumers relate to company or to product brands ?" Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1070.
The thesis primarily aims to demonstrate the relevance of corporate marketing framework to consumers. Therefore, across two different articles we explore the concept of corporate marketing in areas which hold considerable interest among academicians i.e. consumer emotions and consumer relationships. The first article, deals with the implications of corporate brands on consumer's emotional experiences. The study demonstrates that conceptual differences between corporate and product brands have important and meaningful differences on consumer's emotional and behavioral reactions. In the second article, we focus on consumer's identification relationship with companies. This research elaborates the mechanisms of identity-based commitment and its effect on consumer responses to new company initiatives. The proposed two-tiered, identification-based commitment model explains both positive and negative consumer reactions, an insight missing from prior studies.Finally, the thesis includes a 3rd article which discusses a rather different issue. As the empirical studies in the first two articles use “students” as participants therefore, our third article focuses on the usage of student sample in marketing research. This article explores the underlying argument on the usage of student sample; problems associated with such studies, and identify best practices in French marketing research
Odin, Nathalie. "La typicalité : une heuristique de choix des marques". Grenoble 2, 1997. http://www.theses.fr/1997GRE21034.
This research deals with the study of the validity of a particular rule of brand choice : the typicality heuristic. This decision rule, inherently cognitive, predicts that a consumer who has to choose a brand in a product class may select the brand he considers as the most representative of this class. In order to study the validity of the typicality heuristic, an empirical study, dealing with brand choice, was conducted on 1003 students. This study has been carried out in three different product classes: jeans, champagnes and shampoos. The results obtained confirm the absolute validity of the typicality choice heuritic. In the three product classes, brand typicality has a significant and positive impact on buying intention and final brand choice. Moreover, the empirical study reveals that this choice heuristic has a predictive power which is greater than a more traditionnal decision rule : the compensatory multiattribute model. Finally, the results of this research show that two variables may have a moderator impact on the typicality heuristic validity : uncertainty and consumer expertise in the product class
Scekic, Ana. "L’influence de l'encombrement visuel sur les expériences de recherche et de choix des consommateurs". Thesis, Jouy-en Josas, HEC, 2020. http://www.theses.fr/2020EHEC0010.
In this dissertation, I examine the influence of visual crowding on consumers’ product search and choice. Visual crowding reduces individuals’ ability to distinguish objects in a scene from one another, thus making product search and choice more difficult. In the first chapter, I show that individuals’ ability to find a particular target product in a display varies in function of the embeddedness of the target, which depends on the locations of the target and non-target products in the display. I propose a metric that quantifies how visually crowded a target is in each location of a given product display, and that can be used to estimate the amount of visual search effort needed to find the target. In the second chapter, I examine how visual crowding impacts choice – specifically, how reducing visual crowding by adding space between products in an assortment influences variety perceptions and purchase behavior. In the third chapter, I explore visual attention to a product display in presence of different distractors. Overall, in this dissertation I try to ascertain which elements of product displays can reduce visual crowding and improve consumers’ shopping experiences. This research contributes to the literature on visual attention and assortments, and provides new insights for product display designs, in online and offline retail environments
Korchia, Michaël. "Connaissances des marques stockées en mémoire par les consommateurs : modèle théorique et test empirique". Aix-Marseille 3, 2001. http://www.theses.fr/2001AIX3A001.
Drouhin, Nicolas. "Choix intertemporel et durée de vie incertaine : fondements et applications". Paris 1, 2005. http://www.theses.fr/2005PA010068.
Vernette, Éric. "Comparaison des méthodes d'identification de critères de choix d'un produit". Paris 10, 1986. http://www.theses.fr/1986PA100189.
Six methods are compared: elicitation methods, group nominal technique, Delphi method, dual questioning, direct ratings of importance and standardized regression coefficient method. Reliability of method is rather good, except for regression method. The methods produce quite similar extensive ranking lists of attributes, but clearly disagree with ranking and selection of choice criteria. Delphi method seems to be the best method to predict brand choice, direct ratings and group nominal technique, the worst. Those results show that methods cover different concepts: importance, determinacy and saliency are really distinct concepts. The user should determine first the nature of attributes, before selecting a method. Different limits appear, mainly due to the nature of the product, sample size and closeness of the segment
Ould, Moulaye Ismail Moulaye Abdelkader. "Valeurs religieuses et critères de choix d'une banque en relation avec la création des banques islamiques en France". Rennes 1, 2012. http://www.theses.fr/2012REN1G020.
Following the financial crisis of 2008, some banking practices have been perceived as immoral. Islamic banks now appear as an alternative for French consumers, whatever their religious preferences. The objective of this doctoral research is to model the selection process of an Islamic bank by French consumers. First, an exploratory qualitative study was conducted in two steps. Twenty-six semi-structured interviews were carried out and analyzed with Alceste, a textual data analysis software. Then, an experimental approach with Information Display Board was conducted on a sample of 113 subjects According to these two steps, constructs determining the selection of an Islamic Bank was identified, then allowing the elaboration of a conceptual model. This model was then analyzed by structural equations modeling following a data collection of a sample of 879 subjects. The results show that the selection of an Islamic Bank is explained by common variables, beyond religious preferences. These variables are service quality, perceived trust, perceived ethics, bank reputation and banking practices. Nevertheless, religiosity is identified as an attitudinal variable that influences consumers’ choices
Oberti, Pascal. "Evaluation et décision : de la théorie des choix de consommation à l'intégration de critères multiples et qualitatifs". Corte, 1996. http://www.theses.fr/1996CORT1005.
Graillot, Laurence. "Segmentation, choix de cibles et positionnement des produits touristiques : une approche méthodologique". Dijon, 1996. http://www.theses.fr/1996DIJOE001.
A close analysis at the tourism area unveils a handful of problems and difficulties which could be explained by all the unadapted strategies and variables implemented by producers of vacation packages using mix marketing, both in the private enterprises and in the local administrative units. A close look at the sector of tourism, its organisation and the way people consume it reveals that it is necessary to proceed to a new analysis. This research offers to contribute to change segmentation strategies as well as the choice of targets markets and positioning. It aims at changing the decisions taken as far as the variables of mix marketing (product, price, place and promotion) whilst analysing the behaviour of people consuming tourism. In order to do so, this work proposes to integrate two ways of researching on the behaviour of people consuming tourism. The first approach corresponds to all the different traditionnal works carried out on this topic and based on information processing. Thanks to the different works produced in human sciences, we have tried to present a more modern approach of the work from Holbrook and Hirschman (1982) and thus we have tried to prove that the behaviour of people consuming tourism would be seen as equal to an experiential consumption behaviour. Indeed, this work considers that any individual consumes experiences and hence proposes a new way of analysing the decision making process. In other words, our research is based on these two approaches. It then picks out some variables from these two approaches that could be relevant and help to understand how people select a special tourist product: the vacation destination
Lamine, Claire. "Les intermittents du bio : pour une sociologie pragmatique des choix alimentaires émergents /". Paris : Versailles : Éd. de la Maison des sciences de l'homme ; Éd. Quæ, 2008. http://catalogue.bnf.fr/ark:/12148/cb413377638.
Bibliogr. p. 317-331. Index.
Nicolle, Ambre. "Essays in empirical industrial organization : demand and supply in the mobile telecommunications market". Thesis, Montpellier, 2018. http://www.theses.fr/2018MONTD009/document.
This thesis aims to contribute to the understanding of mobile telecommunication markets, in exploring how structure, technological investments of players and regulation have affected prices of services; but also in measuring the magnitude of consumer inertia and myopia in a rapidly evolving environment. The first chapter investigates determinants of mobile services price drop in France between 2011 and 2014.Based on a hedonic price regression, this study provides evidence of introduction of a new technology and competition being responsible for most of the price reduction. The second chapter questions howinter-temporal trade-off of consumers selecting a handset and a tariff has been affected by the increasing availability of sim-only contracts. Estimating a discrete choice model based on choice setswhich combine extensive number of tariffs and handsets, it is possible to capture an average level of consumer’s myopia. Results show myopia decreased along with emergence of sim-only contracts and converge towards a value which is close to what has been estimated in other markets, meaning consumers only exhibit a modest undervaluation of future. The third chapter measures the magnitude inertia in repeated choice of smartphones. Exploiting data of handset switchings between 2012 and 2014 of sim-only consumers, we estimate discrete choice models to estimate switching costs between brandsand operating systems. We then rely on our model to simulate market shares without inertia and showthat the market share of Android and smaller operating systems would increase at the expense of the market share of iOS
Mangot, Mickaël. "Choix intertemporels : un modèle comportemental d'escompte quasi-hyperbolique". Paris 1, 2007. https://tel.archives-ouvertes.fr/tel-00165187.
Aussilhou-Papetti, Catherine. "L'influence des facteurs situationnels sur la perception de l'étendue du choix : application au rayon vin d'un hypermarché". Nice, 2006. http://www.theses.fr/2006NICE0050.
The present study aims at showing that situational factors can contribute to a better understanding of the perceived assortment variety. While perceived variety is one of the most important choice criteria of a superstore, it has not received much emphasis. Although most of the few studies in that field use the variety-seeking model and deal with the strict sense of the word “variety”, our research applies the heuristic-systematic model (Chaiken, 1980) to show that evaluation process may alternatively depend on : variety, size or both. A study of the perception process in wine department of a superstore emphasizes the role of context and situational factors on perception, regardless of assortment structure