Tesis sobre el tema "Choice-Based Conjoint Analysi"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 32 mejores tesis para su investigación sobre el tema "Choice-Based Conjoint Analysi".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore tesis sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
Barbosa, Eduardo Campana. "Choice-Based Conjoint Analysis: um enfoque bayesiano". Universidade Federal de Viçosa, 2015. http://www.locus.ufv.br/handle/123456789/7179.
Texto completoMade available in DSpace on 2016-01-20T10:10:28Z (GMT). No. of bitstreams: 1 texto completo.pdf: 868133 bytes, checksum: fc299d68c5ac708f6318353d62153283 (MD5) Previous issue date: 2015-02-25
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
A presente dissertação teve como objetivo principal demonstrar um enfoque Bayesiano para a metodologia Choice-Based Conjoint Analysis (CBCA). Apresenta-se no texto uma ampla revisão sobre a CBCA (Capítulo 1), sobre o modelo Logit Multinomial [desenvolvimento do modelo, procedimentos de estimação de parâmetros, probabilidades e razões de escolha (Capítulo 2)] e sobre o enfoque de estimação Bayesiano [distribuição a priori utilizada, aproximação de Laplace para a função de verossimilhança, distribuições a posteriori e detalhes sobre o algoritmo MCMC empregado (Capítulo 3)]. No Capítulo 4 apresenta-se um exemplo hipotético, no intuito de demonstrar os resultados e inferências que podem ser obtidos por meio desta recente abordagem (Bayesiana), sendo também apresentados os resultados do enfoque Frequentista. O tratamento em estudo foi um tipo de refrigerante e avaliou-se o efeito de três fatores (A, B e C) na intenção de compra de 96 consumidores, por meio de dados simulados. As análises estatísticas foram conduzidas no software livre R, cujos scripts encontram-se disponibilizados nos apêndices desta dissertação. Concluiu-se que a abordagem Bayesiana para CBCA apresentou resultados interessantes e satisfatórios, com estimativas similares às Frequentistas e mostrando-se uma alternativa metodológica viável para os estudos de CBCA. Adicionalmente, a abordagem proposta possibilitou ainda ao pesquisador construir intervalos de credibilidade (percentis das distribuições a posteriori) para as probabilidades e razões de escolha, no intuito de comparar estas quantidades ou testar hipóteses sobre estas. Quanto aos resultados práticos, a maior probabilidade de escolha estava associada ao tratamento 4, composto pelo nível do fator A, nível do fator B e nível do fator C.
This dissertation main goal is to demonstrate the Bayesian approach to Choice-Based Conjoint Analysis (CBCA). We present a comprehensive review of the CBCA methodology (Chapter 1), on the Multinomial Logit model [model development, parameter estimation procedures, probabilities of choice ratios (Chapter 2)] and on the Bayesian estimation approach [prior distribution, Laplace approach to the likelihood function, posterior distributions and details about the MCMC algorithm we applied (Chapter 3)]. In Chapter 4 we present a hypothetical example, in order to demonstrate the results and inferences that can be obtained through this recent approach (Bayesian), and we also present the results of the frequentist approach. The treatment for the study was a type of refrigerant (soda or soft drink) and we evaluated the effect of three factors (volume, type and color) on purchase intention of 96 consumers, using simulated data. Statistical analyzes were conducted with the free software R, whose scripts are provided in the appendices of this dissertation. It was concluded that the Bayesian approach to CBCA presented interesting and satisfactory results, with estimates similar to the frequentist ones, therefore proved to be a viable alternative methodology for CBCA studies. Additionally, the proposed approach also allows the researcher to build credibile intervals (percentiles of the posterior distributions) for the probabilities and choice ratios, in order to compare these quantities or test hypotheses about them. In terms of practical or applied results, the highest estimated probability of choice was obtained for treatment 4, with a1 level of factor A, b2 level of factor B and C1 level of factor C.
Wirth, Ralph. "Best-Worst Choice-Based Conjoint-Analyse : eine neue Variante der wahlbasierten Conjoint-Analyse /". Marburg : Tectum-Verl, 2010. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018939410&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Texto completoWirth, Ralph. "Best-Worst Choice-Based Conjoint-Analyse eine neue Variante der wahlbasierten Conjoint-Analyse". Marburg Tectum-Verl, 2009. http://d-nb.info/1000027414/04.
Texto completoNatter, Martin y Markus Feurstein. "Improving predictive validity of choice-based conjoint models". SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2000. http://epub.wu.ac.at/1372/1/document.pdf.
Texto completoSeries: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
Natter, Martin y Markus Feurstein. "Real world performance of choice-based conjoint models". SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2001. http://epub.wu.ac.at/376/1/document.pdf.
Texto completoSeries: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
Jahanbin, Semco. "The impact of consumer and product characteristics on change in attribute-weights over time and its implications for new product sales forecasting using choice-based conjoint analysis". Thesis, University of Bath, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.681043.
Texto completoNatter, Martin y Markus Feurstein. "Correcting for CBC model bias. A hybrid scanner data - conjoint model". SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2001. http://epub.wu.ac.at/880/1/document.pdf.
Texto completoSeries: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
Davids, Aayesha. "Investigating the use of generational cohort theory to identify total reward preferences". Master's thesis, Faculty of Commerce, 2018. https://hdl.handle.net/11427/31608.
Texto completoTheysohn, Sven. "Innovative Einsatzmöglichkeiten und Modifikationen der Choice-based-conjoint-Analyse zur Entwicklung und Optimierung von Preisstrategien /". Hamburg : Kovač, 2007. http://www.verlagdrkovac.de/978-3-8300-3282-3.htm.
Texto completoVan, Eijk Jeff. "The relationship between cultural orientation and reward preference: a study conducted in South Africa and the Netherlands". Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/23769.
Texto completoCoxon, Domenica. "Deciding to consult the general practitioner for joint pain : a choice-based conjoint analysis study". Thesis, Keele University, 2013. http://eprints.keele.ac.uk/3805/.
Texto completoNatter, Martin y Markus Feurstein. "Individual level or segmentation based market simulation?" SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 1999. http://epub.wu.ac.at/1746/1/document.pdf.
Texto completoSeries: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
Hermelbracht, Antonia. "Nutzenmessung bei Informationsdienstleistungen Optimierung der Serviceangebote von Universitätsbibliotheken mithilfe der Adaptiven und der Choice-Based Conjoint-Analyse /". [S.l.] : [s.n.], 2006. http://deposit.ddb.de/cgi-bin/dokserv?idn=985417838.
Texto completoHui, Emily 1979. "Application of polyhedral choice-based conjoint analysis to the redesign of MIT Sloan School's executive education programs". Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/89378.
Texto completoJiang, Haiyan. "Japanese willingness to pay for agricultural products with the "U.S.A." label a choice-based conjoint analysis for pork /". Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 98 p, 2009. http://proquest.umi.com/pqdweb?did=1889099061&sid=3&Fmt=2&clientId=8331&RQT=309&VName=PQD.
Texto completoBeetham, Isobel F. "Stakeholder values of car parking". Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/18667.
Texto completoTaylor, Dori Shae. "Role of Social Media in B2B CEO Thought Leadership". Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/542324.
Texto completoD.B.A.
Thought leadership is a term that has been around for more than a decade. Little research has been done on exactly what thought leadership is or how to become a thought leader. Yet the business press is full or articles touting the importance of becoming a thought leader along with a variety of benefits. Additionally, social media has become an increasingly important part of any marketing strategy. This paper begins by developing a typology of business to business CEO social media presence, it clearly defines the three key attributes of a thought leader and concludes with identifying which attributes are the most important in CEO thought leadership. Chief Executive Officers (CEOs) are generally expected to represent the public face of the company, and their leadership is critical to success in product-service markets. Social media platforms offer CEOs the opportunity to benefit their companies by demonstrating leadership, communicating ideas, and motivating others, often with a personalized touch. Yet, many CEOs, particularly in business-to-business (B2B) firms, are relatively new to social media and do not have a clear social media strategy. A typology of B2B CEO social media presence was developed by utilizing cluster analysis to analyze a cross-section of B2B CEOs’ social media activity. Results shows that the Reluctants, constituting 74% of the sample, have little or no social media presence. Of CEOs with some social media presence, the main types are LinkedIn Leveragers who have a substantial LinkedIn presence only, and TweetStars, who are active only on Twitter. A CEO who is a thought leader is a business leader who communicates ideas in a way that motivates others to develop them and is recognized by others outside of their organization. Using the three attributes of thought leadership – communication, motivation of others, and public recognition, a survey was conducted to identify which of these attributes were the most important in increasing perceived thought leadership. Using choice based conjoint analysis to test the level of perceived thought leadership, public recognition followed closely by motivation were most important in contributing to perceived thought leadership. The typology developed in this paper leads to the development of a set of empirical propositions for future research. Insights gained from this analysis can help companies and their CEOs make informed decisions on their social media options and strategies. The identification of what attributes are most important to increase levels of perceived thought leadership lays the foundation for additional research. Recommendations offered in this paper can help companies and CEOs invest their resources in a marketing strategy appropriate to their goals.
Temple University--Theses
Chowdhury, Mahzabin y Khan Salam. "Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process - In Context of Green Cars in Sweden". Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46620.
Texto completoVilikus, Ondřej. "Bayesovské statistické modely". Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-165896.
Texto completoStanton, Caroline Mary. "Perception of scale and scale effects in the landscape, with specific reference to wind turbines in Scotland". Thesis, University of Edinburgh, 2016. http://hdl.handle.net/1842/22941.
Texto completoXiao, Jing. "Some Results on Pareto Optimal Choice Sets for Estimating Main Effects and Interactions in 2n and 3n Factorial Plans". Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/366599.
Texto completoPh.D.
Choice-based conjoint experiments are used when choice alternatives can be described in terms of attributes. The objective is to infer the value that respondents attach to attribute levels. This method involves the design of profiles on the basis of attributes specified at certain levels. Respondents are presented sets of profiles called choice sets, and asked to select the one they consider best. Sets with no dominating or dominated profiles are called Pareto Optimal sets. Information Per Profile (IPP) is used as an optimality criteria to compare designs with different numbers of profiles. For a 2^n experiment, the optimality of connected main effects plans based on two consecutive choice sets, Sl and Sl+1, has been examined in the literature. In this thesis we examine the IPP of both consecutive and non-consecutive choice sets and show that IPP can be maximized under certain conditions. We show that non-consecutive choice sets have higher IPP than consecutive choice sets for n ≥ 4. We also examine the optimality of connected first-order-interaction designs based on three choice sets and show that non-consecutive choice sets have higher IPP than consecutive choice sets under certain conditions. Further, we examine the D-, A- and E-optimality of consecutive and non-consecutive PO choice sets with maximum IPP. Finally, we consider 3^n choice experiments. We look for the optimal PO choice sets and examine their IPP, D-, A- and E-optimality, as well as comparing consecutive and non-consecutive choice sets.
Temple University--Theses
Bauer, Robert [Verfasser], Klaus [Akademischer Betreuer] Menrad y Jutta [Akademischer Betreuer] Roosen. "Präferenzmessung für Automobile mit alternativen Antriebssystemen - Eine Anwendung adaptiver hybrider Verfahren der Choice-based-Conjoint-Analyse / Robert Bauer. Betreuer: Klaus Menrad. Gutachter: Jutta Roosen ; Klaus Menrad". München : Universitätsbibliothek der TU München, 2015. http://d-nb.info/107900193X/34.
Texto completoMendoza, Jose. "Towards the formation and measurement of ethnic price perception". Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/11819.
Texto completoSibemberg, Fernando Igor. "Maximização da soma das receitas de competidores por meio de análise conjunta baseada em escolhas : um estudo aplicado ao mercado de educação superior privado". reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/172460.
Texto completoThe Brazilian Higher Education private market shows high levels of concentration and can be considered an oligopoly. Therefore, one can study it as a Game Theory problem. Choice Based Conjoint Analysis – a technic that can be used to approach this kind of market – can estimates the utilities of each products’ features and predict the desire of each product generated by the combination of its attributes. Such technic can simulate how the decisions of a sample of respondents would be distributed among the products of a market made of two or more competitor. These models, however, only maximize the revenues of individual products, not considering the possibility of firms wanting to maximize the sum of the revenue of two or more products. This is useful, for instance, when a company trends two or more products that compete in the same market. An alternative method, based on nonlinear programming, was developed, in order to maximize the conjoint revenue of two or more products and it was applied in a Brazilian city and in a Central American country. Comparing both models – the traditional versus the developed one –, we can see that the developed model shows better outcomes – ie, sum of both companies’ revenues – resulting in a revenue increase rate 3% higher in the Brazilian case and 75% higher in the Central American study. This model can be fitted to other oligopolistic markets or to optimize others objective functions.
Krucien, Nicolas. "Analyse de la qualité de l’offre de soins de médecine générale du point de vue des patients". Thesis, Paris 11, 2012. http://www.theses.fr/2012PA11T009/document.
Texto completoThe healthcare systems are paying a great interest to the patients’ perspective for the organization of health care provision. Healthcare system which is accountable and responsive of patients’ needs and preferences is a major issue for the quality and efficiency of care. In this thesis, we analyze the views of patients for the supply of GP care in using different complementary methods about patients’ experience, satisfaction, importance or preferences. These methods are applied to a sample of patients in GP and to a sample of chronically ill patients in order to identify current and future major issues for the reorganization of GP care from the patients’ perspective. The results show the main role of the doctor-patient relationship and especially of the information exchange between doctor and patient and between patient and doctor. However the quality of the doctor-patient relationship is not enough. The technical quality of care (i.e. thoroughness) and the coordination are of high importance for patients. This work highlights that it is necessary to take into account the patients’ experiences in the analysis of their perspective (e.g. preferences) to fully and appropriately understand the results, especially in terms of willingness to change. The systematic and regular screening of patient preferences in daily GP practice can improve the doctor-patient communication and the content of the provision of care from the perspective of patients
Virelli, Giuseppina. "Number of levels effect in adaptive and choice-based conjoint analysis". Thesis, 2001. http://spectrum.library.concordia.ca/1560/1/MQ68430.pdf.
Texto completoChiang, Te-Hau y 蔣德豪. "Application of Choice-Based Conjoint Analysis─Taking toothpaste as an example". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34934643279690224309.
Texto completo國立臺灣大學
國際企業學研究所
95
In recent years, consumers are more request for necessity because quality of life ascent. Besides brand, flavor and package, there are many new function with treatment and healthy in the market of toothpaste in recent ten years. Every manufacturing also produce new function and treatment in toothpaste to satisfy changeable necessary of customers. This article will research the structure of preference about the toothpaste product by using conjoint analysis. This study uses choice-based conjoint (CBC) analysis, utilizes multinomial logit model in CBC software to analyze the data. According to this data, the respondents are segmented by cluster analysis and each cluster is characterized by variable, such as lifestyles and involvement. The purpose of this study is to set the model of market segmentation in effect and offer marketing strategies to toothpaste manufacturing. Concluding and suggestion results the meaning of marketing and management, and explains the limiting factor of tins study and recommends future research directions.
Lee, Chao-Yi y 李昭儀. "Application of Choice-Based Conjoint Analysis- Taking cell phone as an example". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/12157945736864877941.
Texto completo臺灣大學
國際企業學研究所
95
Cell phone has become more and more popular, and given the big opportunities of business in Taiwan. There have been lots of firms, including international and local brands, getting into this fierce competition, and leading the cell phone market to become saturated, even declined a little bit. How to outshine others in this saturated market is most important for cell phone manufacturers. At the present time, there are thousand kinds of cell phone products on the market, but what kind of term can attract consumers to purchase, which is the main research purpose of this thesis. This research uses the choice-based conjoint analysis, with the undergraduate and graduate students of Taipei for research object. Utilizing multinomial logit model in CBC software by Sawtooth to analyze the data and to study the relative importance of cell phone attributes. Then using Part-Worth Utility as the basis to classify total users into four market segments, which are “price orientation segment”, “Korean series reception segment”, “low level involvement segment”, and “low price sensitivity segment”, and discussing the correlations between market segments and life groups, personality, and the influences of different market segments on purchase behaviors. To sum up analyzed data and results, I make conclusion and suggestion with the meaning of marketing, explain the research limitation this research faces and recommend future research directions.
Ayers, Debra Lynn. "Consumer preference measurement and its practical application for selecting software product features". Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-08-4329.
Texto completotext
Lin, Yu-Shan y 林于珊. "Using Hierarchical Bayes Choice-Based Conjoint Analysis for Taiwanese Mobile Payment Market Analysis: The Theory of Two-Sided Market". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/j9tf5g.
Texto completo國立中興大學
科技管理研究所
106
In recent years, mobile payment services have been widely used in our daily life. It not only changes payment methods to consumers, but also influences merchants’ business model. With the arrival of Apple Pay, Samsung Pay, and Google Pay in Taiwan have increased the competition in mobile payment industry. How to catch up with this trend under sheer competition from global mobile payment players becomes an important issue for Taiwanese mobile payment service providers. This study uses Hierarchical Bayes Choice-Based conjoint (HB-CBC) analysis to determine the preferences of consumers and merchants on mobile payments. This method allows respondents to experience simulated consumption situation and capture their trade-offs between products attributes. Based on individual preference, market segments of Taiwanese mobile payments could be identified and mobile payment service providers could determine appropriate services to their target segments. With a clearly defined target audience, Taiwanese mobile payment providers could develop their product strategies to keep up with competitors and sustain continuous market growth.
Hermelbracht, Antonia [Verfasser]. "Nutzenmessung bei Informationsdienstleistungen : Optimierung der Serviceangebote von Universitätsbibliotheken mithilfe der Adaptiven und der Choice-Based Conjoint-Analyse / Antonia Hermelbracht". 2006. http://d-nb.info/985417838/34.
Texto completoLi, Yuan-Rong y 李沅融. "A Study on Marketing Combination of Product Features of Taiwan Brewed Tea: An Application of Choice-Based Conjoint Analysis". Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5412035%22.&searchmode=basic.
Texto completo國立中興大學
應用經濟學系所
107
In recent years, because of the improvement of income and living standards, the demand on tea quality by consumer have become higher and higher through the years,tea have become a culture, an art, instead of just a drink. Consumer no longer limit their concern on quality of tea, but to extrinsic attribute, for example origin, award record, product package, certification. It has become a crucial task for producer to gain popularity among consumer and out preformed other competitor in a competitive market, therefore the main purpose of this thesis is to find consumer’s structure of preference toward tea. Choice Based Conjoint Analysis will be used in this research to find consumer’s structure of preference toward tea. XLSTAT will be used to design conjoint analysis experiment, multinomial logit model will be used to analyzing data to find out the part worth value of each respondent toward each attribute level. Then by using part worth value as a reference, we will be able to segment respondents with similar preference into groups, and their most preferred product combination. Then we’ll be using SPSS to run a chi-square analysis between each segment and consumer habit, drinking habit and population variables to test whether there’s a connection between them. At last we will be using a market simulation tool to find the market share of 14 products designed in this research with every respondent and each segment. The empirical results shows the importance of the attributes to subject in order is price, origin label, type of tea, image of the outer packaging, brand, award record and package. Then according to consumer’s preference to each attribute and level , we divided them into 4 clusters. The first group preferred black tea, affordable prices, award-winning records, indications of origin, practical overall image, novelty of packaging and famous brands. Most of the subjects are under 30 years old, which care mostly about the price and aroma of tea, therefore the design of the product should emphasize the difference in the price and the aroma of tea ,with novelty packaging; the second group preferred oolong tea, affordable price, award-winning record, indication of origin, practical The overall image, regular package and famous brands, the frequency of drinking tea and the preference for taste tea is higher than other clusters. The group believes that drinking tea could control weight. Therefore, when designing products, we should try to lower the price of packaging design, produce high-quality oolong tea, emphasize the taste of tea and function of controlling weight; the third group preferred black tea, affordable price, award-winning record, and indication of origin, practical overall image, regular packaging style and famous brands, the group has the highest preference for black tea, second highest frequency of drinking tea, pays special attention to the origin of tea, and has strong loyalty to the origin. So the product should be consistent with their preference in order to increases their loyalty; the fourth group preferred oolong tea, high price, award-winning record, indication of origin, classic outer image, novel creative packaging and farmer association brand. This group cares most about packaging and tea leaves comparing to others. This group also believed that drinking tea can control weight and help them make friends, but the response to other attributes is not high. Therefore, it is recommended that tea producers should cooperate with the farmer association to design a novelty packaging, and emphasize that you can control your weight and make friends by drinking tea, to attract consumers'' interest in tea, in order to change their preference and consumption behavior.