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Libros sobre el tema "BRANDING DECISION"

Autor: Grafiati
Publicado: 11 de septiembre de 2023

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1

Ries, Al. The 22 Immutable Laws of Branding. New York: HarperCollins, 2002.

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2

Andree, Martin. Medien machen Marken: Eine Medientheorie des Marketing und des Konsums. Frankfurt: Campus, 2010.

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3

Trout, Jack. A genie's wisdom: A fable of how a CEO leaned to be a marketing genius. Hoboken, N.J: J. Wiley, 2003.

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4

Ries, Al. The 22 immutable laws of branding: How to build a product or service into a world-class brand. New York: HarperBusiness, 1998.

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5

Laura, Ries, ed. The 22 immutable laws of branding: How to build a product or service into a world-class brand. New York: HarperBusiness, 2002.

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6

Marketing communications: Frameworks, theories, and applications. London: Prentice Hall, 1995.

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7

Marketing communications: Contexts, strategies, and applications. 4a ed. New York: Pearson Education LTD, 2005.

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8

Marketing communications: Contexts, strategies and applications. 3a ed. Harlow, Eng: Financial Times Prentice Hall, 2002.

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9

Marketing communications: Interactivity, communities, and content. 5a ed. Harlow, England: Prentice Hall/ Financial Times, 2009.

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10

Fill, Chris. Marketing communications: Contexts, contents, and strategies. 2a ed. London: Prentice Hall, 1999.

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11

Cunningham, Sheila. Strategic branding decisions in the Irish food industry. Dublin: University College Dublin, 1992.

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12

McKee, Lucas. Importance of Branding: A Brief Study of Consumer Purchasing Decision Drivers. Independently Published, 2017.

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13

The mindful marketer: How to stay present and profitable in a data-driven world. 2014.

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14

Creative Personal Branding: The Strategy to Answer - What's Next. Bis B.V., Uitgeverij (BIS Publishers), 2014.

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15

Creative Personal Branding: The Strategy To Answer What's Next. CPB-lab by Jürgen Salenbacher, 2010.

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16

Trout, Jack. Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius. Wiley & Sons, Incorporated, John, 2007.

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17

McPheat, Sean. Eselling®: How to Use the Internet for Prospecting, Personal Branding, Networking and for Engaging the C-Suite Decision Maker. Troubador Publishing Limited, 2011.

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18

Trout, Jack. A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius. Wiley, 2002.

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19

Decision Making Handbook: Self Esteem, Growth, Motivation, Knowledge, Confidence, Discipline, Compassion, TR5, Love, Care, Improvement, Mastery, Management, Development, Personal Branding, MBA and Finance. Independently Published, 2022.

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20

Decision Making Handbook: Marketing, Branding, Selling, DM9, Social Media Psychology, Data Analytics, Customer Experience, DM9, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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21

Marketing Communications: Touchpoints, Sharing and Disruption. Pearson Education Australia, 2019.

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22

Park, C. Whan, Allen M. Weiss, Deborah J. MacInnis y Andreas B. Eisingerich. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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23

Weiss, Allen M. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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24

Marketing Communications: Brands, Experiences and Participation. Pearson Education, Limited, 2013.

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25

Turnbull, Sarah y Chris Fill. Marketing Communications. Pearson Education, Limited, 2022.

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26

Fill, Chris. Marketing Communications: Engagement, Startegies and Practice. Pearson Education, Limited, 2007.

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27

Marketing Communications: Discovery, creation and conversations. Pearson, 2016.

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28

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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29

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Limited, John, 2014.

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30

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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31

Mosley, Richard. Employer Brand Management: A Thought-Provoking Guide to the Practices Transforming HR, Talent Management and Marketing. Wiley & Sons, Incorporated, John, 2014.

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32

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Limited, John, 2015.

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33

Barrow, Simon y Richard Mosley. Employer Brand Management: A Thought-Provoking Guide to the Practices Transforming HR, Talent Management and Marketing. Wiley & Sons, Incorporated, John, 2014.

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34

Mosley, Richard. Employer Brand Management: Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

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35

McKee, Luke. Branding and Customer Satisfaction: Drivers of Consumer Purchasing Decisions. Independently Published, 2017.

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36

Beasley, Christopher R. The Road to Scholarly Riches. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190457938.003.0019.

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This chapter discusses the author’s experiences applying for tenure-track academic positions. These included both research- and teaching-focused positions. The chapter includes an overview of the process, tips for planning and organizing your search, and some of the author’s experiences navigating each step along the way. The author also discusses his decision to choose an academic career, the choice of a research or teaching focus, and strategies he used for making himself more marketable. Specific topics addressed include preparation for an academic career, branding strategies, networking, building a CV, evidence of teaching effectiveness, developing application materials, finding job opportunities, learning about programs and faculty, initial screening, campus visits, and negotiation.
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37

Oswald, Laura R. Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.001.0001.

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Structural semiotics is a hybrid of communication science and anthropology that accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics: A Research Guide for Marketers at the Edge of Culture, shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the basic principles and methods of applied semiotics, the book introduces the reader to branding basics, strategic decision-making, and cross-cultural marketing management. The guide can be used to supplement my previous books, Marketing Semiotics (2012) and Creating Value (2015), with practical exercises, examples, extended team projects and evaluation criteria. The work guides students through the application of learnings to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to grids and tables for sorting data and mapping cultural dimensions of a market, the book includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies. Each chapter also includes expert case studies and essays from the perspectives of Marcel Danesi, Rachel Lawes, Christian Pinson, Laura Santamaria, and Laura Oswald.
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38

Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Editado por Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon y Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

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This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).
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