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Libros sobre el tema "BRANDED PRODUCT"

Autor: Grafiati
Publicado: 11 de septiembre de 2023

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1

Branded Entertainment. London: Kogan Page Publishers, 2007.

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2

Branded?: Products and their personalities. London: V&A, 2000.

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3

Branded for life: How Americans are brainwashed by the brands we love. Cincinnati, OH: Emmis Books, 2005.

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4

Linn, Carl Eric. Brand dynamics: Factors and trade-offs affecting value development in branded goods and services. Norcross, GA: Institute for Brand Leadership, 1998.

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5

Branded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.

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6

Kara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.

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7

Branded lives: The production and consumption of meaning at work. Cheltenham, Glos, UK: Edward Elgar, 2011.

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8

A, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.

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9

Braber, Helleke, Jeroen Dera, Jos Joosten y Maarten Steenmeijer, eds. Branding Books Across the Ages. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723916.

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For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding – a phenomenon that has long been intertwined with literature.
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10

A Branded World. New York: John Wiley & Sons, Ltd., 2003.

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11

Somal, Mandip. Are consumers more loyal to manufacturer branded products or supermarket own branded products?. London: University of East London, 2000.

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12

Tungate, Mark. Branded Male. London: Kogan Page Publishers, 2008.

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13

Ewing, W. N. The feeds directory: Branded products guide. Packington, England: Context, 2002.

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14

Davis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.

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15

Brodbeck, Didier. Chic et toc: Le vrai livre des contrefaçons. Paris: Balland, 1990.

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16

Maddox, Jennifer. Trade mark management: Developing, protecting and maintaining brands. London: Pearson Professional, 1996.

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17

Bas, Kist y Kootstra Gert, eds. Brand management: A theoretical and practical approach. Harlow: Financial Times Prentice Hall, 2003.

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18

Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.

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19

1967-, Nichols David, ed. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.

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20

Panda, Tapan K. Building brands in the Indian market. New Delhi: Excel Books, 2004.

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21

Lehoucq, Thérèse. La contrefaçon dans l'industrie. Paris: Ministère de l'industrie, des postes et télécommunications et du commerce extérieur, Direction générale des stratégies industrielles, Service des statisques industrielles, 1995.

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22

Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.

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23

Hanʾguk bŭraendŭ ŭi chinhwa mit palchŏn. Sŏul: Sŏul Taehakkyo Chʻulpʻanbu, 2006.

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24

Taylor, David. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.

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25

Pin pai jing ji de qiang guo zhan lue: China"s development strategy of brand economy. Beijing Shi: Zhi shi chan quan chu ban she, 2018.

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26

Yu, Mingyang. Hui huang di chuang zao: Ming pai zhan lue. Shenzhen: Hai tian chu ban she, 1997.

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27

SITATI, T. O. M. It's a branded World. Lulu Press, Inc., 2009.

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28

The Importance of Being Branded: An Irish Perspective. Liffey Press, 2006.

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29

Fanning, John. The Importance of Being Branded: An Irish Perspective. Liffey Press, 2006.

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30

Hardy, Jonathan. Branded Content. Taylor & Francis Group, 2021.

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31

Engaging Consumers Through Branded Entertainment and Convergent Media. IGI Global, 2015.

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32

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business. Kogan Page, 2007.

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33

Material Culture And Authenticity Fake Branded Fashion In Europe. Bloomsbury Publishing PLC, 2013.

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34

Parsons, Elizabeth, Matthew J. Brannan y Vincenza Priola. Branded Lives: The Production and Consumption of Meaning at Work. Elgar Publishing Limited, Edward, 2011.

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35

Branded Lives: The Production and Consumption of Meaning at Work. Elgar Publishing Limited, Edward, 2013.

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36

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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37

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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38

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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39

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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40

Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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41

Dagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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42

Dagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2022.

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43

Dagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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44

Dagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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45

Dagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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46

Branded Women in U. S. Television: When People Become Corporations. Lexington Books/Fortress Academic, 2014.

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47

Bjelskou, Peter. Branded Women in U. S. Television: When People Become Corporations. Lexington Books/Fortress Academic, 2014.

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48

Branded Women in U. S. Television: When People Become Corporations. Lexington Books/Fortress Academic, 2016.

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49

Quart, Alissa. Branded. Arrow Books Ltd, 2003.

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50

Branded. Arrow Books Ltd, 2003.

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