Libros sobre el tema "Brand name products – valuation – management"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 50 mejores mejores libros para su investigación sobre el tema "Brand name products – valuation – management".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore libros sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
Temporal, Paul. Advanced brand management: From vision to valuation. Singapore: John Wiley & Sons, 2002.
Buscar texto completo1943-, Goodchild John y Callow Clive 1938-, eds. Brands: Visions and values. Chichester, West Sussex, England: Wiley, 2001.
Buscar texto completoFranklin, Talcott J. Defending the brand. Fort Lee, NJ: Barricade, 2003.
Buscar texto completoFranklin, Talcott J. Protecting the brand: TM. Fort Lee, NJ: Barricade Books, 2003.
Buscar texto completoClark, Kevin A. Brandscendence: Three essential elements of enduring brands. Chicago, IL: Dearborn Trade Pub., 2004.
Buscar texto completoGerzema, John. The Brand Bubble. New York: John Wiley & Sons, Ltd., 2008.
Buscar texto completoTaylor, David. Brand Stretch. New York: John Wiley & Sons, Ltd., 2004.
Buscar texto completoGross, T. Scott. Micro branding: Build a powerful personal brand and beat your competition. Washington, D.C: Leading Authorities Press, 2001.
Buscar texto completoGerzema, John. The brand bubble: The looming crisis in brand value and how to avoid it. Hoboken, NJ: Wiley, 2008.
Buscar texto completotijain, Wŏlgan. No Brand: This is not a brand. Sŏul-si: Tijain Hausŭ, 2021.
Buscar texto completoKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Buscar texto completoA, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.
Buscar texto completoSeminar on the Challenge of Branding Today and in the Future? (1992 Brussels, Belgium). Seminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Amsterdam, Netherlands: Esomar, 1992.
Buscar texto completoLindemann, Jan. The economy of brands: XD-US. Basingstoke [u.a.]: Palgrave Macmillan, 2010.
Buscar texto completoYi, So-yŏng. Chiyŏk chinhŭng mit chach'i tanch'e pŭraendŭ hwalsŏnghwa rŭl wihan chiyŏk pŭraendŭ maenyuŏl. [s.l.]: Han'guk Chiyŏk Chinhŭng Chaedan, 2010.
Buscar texto completoNeal, William D. Value creation: The power of brand equity. Texere: Cincinnati, Ohio, 2007.
Buscar texto completoKlein, Naomi. No logo: Taking aim at the brand bullies. Toronto: Knopf Canada, 2000.
Buscar texto completoKlein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. London: Flamingo, 2000.
Buscar texto completoKlein, Naomi. No logo: Taking aim at the brand bullies. New York: Picador, 2000.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo. New York: Picador USA, 2002.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York, USA: Picador USA, 2000.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 1999.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.
Buscar texto completoHaigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.
Buscar texto completoHaigh, David. Brand valuation: A review of a current practice. London: Institute of Practitioners in Advertising, 1996.
Buscar texto completoKlein, Naomi. No space, no choice, no jobs, no logo. New York: Picador, 2002.
Buscar texto completoKlein, Naomi. No logo: No space, no choice, no jobs. New York: Picador, 2002.
Buscar texto completoKlein, Naomi. No Logo: El poder de las marcas. Barcelona (España): Paidós Ibérica Ediciones, S.A., 2007.
Buscar texto completoKlein, Naomi. No logo: Yer yok, seçenek yok, iş yok, logo yok. 3a ed. Ankara: Bilgi Yayınevi, 2002.
Buscar texto completoSrivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Cambridge, Mass: Marketing Science Institute, 1991.
Buscar texto completoSimon, Carol J. A financial approach to estimating firm-level brand equity and measuring the impact of marketing events. Cambridge, Mass: Marketing Science Institute, 1992.
Buscar texto completoBrands: Visions and Values. Wiley, 2001.
Buscar texto completoClark, Kevin. Brandscendence: Three Essential Elements of Enduring Brands. Kaplan Business, 2004.
Buscar texto completoGross, T. Scott. Microbranding: Build a Powerful Personal Brand and Beat Your Competition. Leading Authorities Press, 2002.
Buscar texto completoBuilding strong brands. New York: Free Press, 1996.
Buscar texto completoBuilding Strong Brands. Simon & Schuster Ltd, 2002.
Buscar texto completoFranklin, Talcott J. Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset. Barricade Books, 2003.
Buscar texto completoCompeting for customers and capital. Mason, Ohio: Thomson South-Western, 2006.
Buscar texto completoA, Aaker David. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press, 2004.
Buscar texto completoSeminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Esomar, 1992.
Buscar texto completoLindemann, Jan. Economy of Brands. Palgrave Macmillan, 2010.
Buscar texto completoPŭraendŭ inmunhak: Chamjaedoen p'yohyŏn yongmang ŭl kkaeunŭn kamgak suŏp. Sŏul T'ŭkpyŏl-si: Minŭmsa, 2018.
Buscar texto completoTaylor, David. Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout. Wiley, 2004.
Buscar texto completoKlein, Naomi. No Logo : Taking Aim at the Brand Bullies. Vintage, 2000.
Buscar texto completoKlein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 2000.
Buscar texto completoValue Creation. South-Western Educational Pub, 2008.
Buscar texto completoKlein, Naomi. No Logo: No Space, No Choice, No Jobs. Picador, 2009.
Buscar texto completo