Libros sobre el tema "Brand loyalty"
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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Texto completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University, Business School, 1988.
Buscar texto completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Buscar texto completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University Business School, 1988.
Buscar texto completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Buscar texto completoWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Texto completoG, Dekimpe Marnik y Marketing Science Institute, eds. Erosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Buscar texto completoW, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Buscar texto completoManaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy: FrancoAngeli, 2001.
Buscar texto completoDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l: The Author), 1996.
Buscar texto completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Buscar texto completoVincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.
Buscar texto completoMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Buscar texto completoMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Buscar texto completoMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Buscar texto completoFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Buscar texto completoPark, C. Whan. Brand Attachment: Constructs, Consequences and Causes. Hanover: Now Publishers, 2008.
Buscar texto completoAhluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Buscar texto completoAllison, Johnson y Thomson Matthew, eds. A hard and a soft look at building strong brands. Cambridge, MA: Marketing Science Institute, 2002.
Buscar texto completoFraß, Alexander. Achieving Brand Loyalty in China through After-Sales Services. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14367-1.
Texto completoMcLoughlin, Damien P. J. The development of brand loyalty among financial services customers. Dublin: University College Dublin, 1993.
Buscar texto completoHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Buscar texto completoMorgan, Hayley. Are cigarette consumers brand addicted?: A study of brand loyalty within the cigarette market. London: LCPDT, 1998.
Buscar texto completoKazanjian, Kirk. Driving loyalty: Turning every customer and employee into a raving fan for your brand. New York: Crown Business, 2012.
Buscar texto completoArthur, Ivan. Brands under fire. New Delhi: Penguin Books India, 2008.
Buscar texto completoHarden, Leland. Digital Engagement. New York: AMACOM Books, 2009.
Buscar texto completoBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Buscar texto completoBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Buscar texto completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Buscar texto completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Buscar texto completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Buscar texto completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Buscar texto completoTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Buscar texto completoJoseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Buscar texto completoRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Buscar texto completoMatt, Simmons, ed. Winning together: The story of the Arsenal brand. London: Cyan, 2006.
Buscar texto completo1948-, Heyman Bob, ed. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. New York: American Management Association, 2009.
Buscar texto completoTellis, Gerard J. Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Buscar texto completoThomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.
Buscar texto completoMartini, I. Factors in building and maintaining brand loyalty: The case of women's magazines. Manchester: UMIST, 1997.
Buscar texto completoKnox, Simon. New empirical developments on brand loyalty: Implications for segmentation strategy and equity. Cranfield: Cranfield School of Management, 1995.
Buscar texto completoKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Buscar texto completoMaloney, Michael y Richard D. Czerniawski. Creating Brand Loyalty. Hudson House Publishing, 1999.
Buscar texto completoCustomer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.
Texto completoMcEwan, Bill/Fleming. How People Drive Brand Loyalty. Warner Books, 2003.
Buscar texto completoRubio, Natalia y María Jesús Yagüe. Customer Loyalty and Brand Management. Mdpi AG, 2019.
Buscar texto completoErosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Buscar texto completoMuthukrishnan, A. V. Decision ambiguity and consumer brand loyalty. 1993.
Buscar texto completoSaleem, Nazimudeen. Brand Loyalty and Customer Retention Strategy. Independently published, 2019.
Buscar texto completoBontigui, Adriana. Building brand loyalty on internet portals. 2000.
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