Artículos de revistas sobre el tema "BRAND HEALTH"
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Oppong, Peter Kwasi. "Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry". Journal of Education and Vocational Research 11, n.º 2(V) (8 de marzo de 2021): 58–67. http://dx.doi.org/10.22610/jevr.v11i2(v).3135.
Texto completoElanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA". International Journal of Tourism & Hospitality in Asia Pasific 5, n.º 3 (20 de octubre de 2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.
Texto completoKelly, Bridget, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur y Tim Gill. "The normative power of food promotions: Australian children’s attachments to unhealthy food brands". Public Health Nutrition 19, n.º 16 (13 de junio de 2016): 2940–48. http://dx.doi.org/10.1017/s1368980016001452.
Texto completoMasoom, Kaneez. "Impact of Content Marketing on Brands Health". International Journal for Research in Applied Science and Engineering Technology 10, n.º 1 (31 de enero de 2022): 1838–41. http://dx.doi.org/10.22214/ijraset.2022.40159.
Texto completoGaraus, Marion, Elisabeth Wolfsteiner y Arnd Florack. "When Food Co-Branding Backfires: The Overexpectation Effect". Foods 11, n.º 14 (19 de julio de 2022): 2136. http://dx.doi.org/10.3390/foods11142136.
Texto completoPutra, Halim Dwi, Endang Siti Astuti, Andriani Kusumawati y Yusri Abdillah. "UNDERSTANDING BRAND EXPERIENCE, BRAND TRUST AND BRAND LOVE IN RELATIONSHIP". International Journal of Psychosocial Rehabilitation 24, n.º 04 (28 de febrero de 2020): 1762–74. http://dx.doi.org/10.37200/ijpr/v24i4/pr201286.
Texto completoDeAtley, Teresa, Eduardo Bianco, Kevin Welding y Joanna E. Cohen. "Compliance with Uruguay’s single presentation requirement". Tobacco Control 27, n.º 2 (17 de abril de 2017): 220–24. http://dx.doi.org/10.1136/tobaccocontrol-2016-053402.
Texto completoRomaniuk, Jenni. "How Healthy is Your Brand-Health Tracker?" Journal of Advertising Research 53, n.º 1 (marzo de 2013): 11–13. http://dx.doi.org/10.2501/jar-53-1-011-013.
Texto completoPerkins, Kenneth A. y Joshua L. Karelitz. "Acute perceptions of preferred cigarettes when blinded to brand". Tobacco Control 28, n.º 3 (10 de julio de 2018): 311–16. http://dx.doi.org/10.1136/tobaccocontrol-2018-054388.
Texto completoZhang, Kunpeng y Wendy Moe. "Measuring Brand Favorability Using Large-Scale Social Media Data". Information Systems Research 32, n.º 4 (diciembre de 2021): 1128–39. http://dx.doi.org/10.1287/isre.2021.1030.
Texto completoPinto Borges, Ana, Cláudia Cardoso y Paula Rodrigues. "Consumer’s love for functional brands: the Aspirin case". International Journal of Pharmaceutical and Healthcare Marketing 10, n.º 4 (7 de noviembre de 2016): 477–91. http://dx.doi.org/10.1108/ijphm-07-2016-0035.
Texto completoSanders-Jackson, Ashley, Andy S. L. Tan y Kyeungyeun Yie. "Effects of health-oriented descriptors on combustible cigarette and electronic cigarette packaging: an experiment among adult smokers in the United States". Tobacco Control 27, n.º 5 (5 de octubre de 2017): 534–41. http://dx.doi.org/10.1136/tobaccocontrol-2017-053795.
Texto completoSrivastava, Rajesh Kumar. "Rebuilding a global brand under crisis – case of a global brand Maggi". International Journal of Pharmaceutical and Healthcare Marketing 13, n.º 2 (3 de junio de 2019): 118–39. http://dx.doi.org/10.1108/ijphm-02-2018-0008.
Texto completoGu, Yuanqi, Jaime Coffino, Rebecca Boswell, Zora Hall y Marie A. Bragg. "Associations between State-Level Obesity Rates, Engagement with Food Brands on Social Media, and Hashtag Usage". International Journal of Environmental Research and Public Health 18, n.º 23 (3 de diciembre de 2021): 12785. http://dx.doi.org/10.3390/ijerph182312785.
Texto completoWesana, Joshua, Joachim J. Schouteten, Evi Van Acker, Xavier Gellynck y Hans De Steur. "On consumers’ use, brand preference and equity of sports nutrition products". British Food Journal 122, n.º 2 (5 de diciembre de 2019): 635–54. http://dx.doi.org/10.1108/bfj-08-2019-0589.
Texto completoEnze, Fan. "Analysis of Cigarette Rolling Brand Marketing Strategy Under the New Normal of Tobacco Economy". Tobacco Regulatory Science 7, n.º 5 (30 de septiembre de 2021): 3462–69. http://dx.doi.org/10.18001/trs.7.5.1.124.
Texto completoKemp, Elyria, Ravi Jillapalli y Enrique Becerra. "Healthcare branding: developing emotionally based consumer brand relationships". Journal of Services Marketing 28, n.º 2 (6 de mayo de 2014): 126–37. http://dx.doi.org/10.1108/jsm-08-2012-0157.
Texto completoScully, Maree, Melanie Wakefield, Simone Pettigrew, Bridget Kelly y Helen Dixon. "Parents’ reactions to unhealthy food v. pro-health sponsorship options for children’s sport: an experimental study". Public Health Nutrition 23, n.º 4 (9 de enero de 2020): 727–37. http://dx.doi.org/10.1017/s1368980019003318.
Texto completoZhang, Yi, Hang Zhou y Jian Qin. "Research on the Driving Factors of Collective Nostalgia and the Impact of Collective Nostalgia on National Brand Consciousness". International Journal of Environmental Research and Public Health 19, n.º 24 (13 de diciembre de 2022): 16738. http://dx.doi.org/10.3390/ijerph192416738.
Texto completoYang, Xiaoke, Meiling Hong, Dejin Shi y Qian Chen. "The Negative Effects of Physical Activity Calorie Equivalent Labels on Consumers’ Food Brand Evaluation". International Journal of Environmental Research and Public Health 19, n.º 19 (4 de octubre de 2022): 12676. http://dx.doi.org/10.3390/ijerph191912676.
Texto completoMunawaroh, Emi y Rianto. "BRAND TRUST AND CUSTOMER LOYALITY IN SERVICE COMPANIES HEALTH". Jurnal Ekonomi dan Bisnis Airlangga 32, n.º 1 (30 de mayo de 2022): 93–102. http://dx.doi.org/10.20473/jeba.v32i12022.93-102.
Texto completoRizal, Syamsul. "Faktor-Faktor yang mempengaruhi Kepuasan Konsumen dan Kaitannya Dengan Kesetiaan Merek pada Produk Kesehatan K-Link di Kota Banda Aceh". Jurnal EMT KITA 3, n.º 2 (10 de diciembre de 2019): 85. http://dx.doi.org/10.35870/emt.v3i2.112.
Texto completoMoran, Meghan Bridgid, Samir Soneji, Andy S. L. Tan y Kelvin Choi. "Associations Between Exposure and Receptivity to Branded Cigarette Advertising and Subsequent Brand Preference Among US Young Adults". Nicotine & Tobacco Research 22, n.º 6 (8 de junio de 2019): 1030–35. http://dx.doi.org/10.1093/ntr/ntz093.
Texto completoChai, Kang Shyu y Rosly Othman. "DETERMINANTS OF CUSTOMER LOYALTY TOWARDS WATSONS PRIVATE LABEL BRANDS: MODERATOR ROLE OF HEALTH CONSCIOUSNESS". International Journal of Education, Psychology and Counseling 7, n.º 47 (1 de septiembre de 2022): 104–13. http://dx.doi.org/10.35631/ijepc.747010.
Texto completoJalleh, Geoffrey, Robert J. Donovan, Billie Giles-Corti y C. D'Arcy J. Holman. "Sponsorship: Impact on Brand Awareness and Brand Attitudes". Social Marketing Quarterly 8, n.º 1 (marzo de 2002): 35–45. http://dx.doi.org/10.1080/15245000212545.
Texto completoManwani, Kavish Ramesh y Dahlia Darmayanti. "The Importance of Brand Heritage A Study of Luxury Fashion Brands in Jakarta". Advanced Science Letters 21, n.º 4 (1 de abril de 2015): 768–71. http://dx.doi.org/10.1166/asl.2015.5966.
Texto completoEvans, W. Douglas, Jeanette Renaud, Jonathan Blitstein, James Hersey, Sarah Ray, Beth Schieber y Jeff Willett. "Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation". Social Marketing Quarterly 13, n.º 2 (junio de 2007): 2–20. http://dx.doi.org/10.1080/15245000701326368.
Texto completoKhodadad Hosseini, Sayed Hamid y Leila Behboudi. "Brand trust and image: effects on customer satisfaction". International Journal of Health Care Quality Assurance 30, n.º 7 (14 de agosto de 2017): 580–90. http://dx.doi.org/10.1108/ijhcqa-04-2016-0054.
Texto completoOesanty Oetojo, Julita. "Analysis of Brand Image on Consumer Purchase Decisions in ‘Mint,’ A Ladies Fashion Brand in Jakarta". Advanced Science Letters 21, n.º 4 (1 de abril de 2015): 583–88. http://dx.doi.org/10.1166/asl.2015.5941.
Texto completoRina Sari Qurniawati, Aisyah Nurul Sakinah y Yulfan Arif Nurohman. "The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love". Jurnal Ekonomi Syariah Teori dan Terapan 10, n.º 2 (31 de marzo de 2023): 141–50. http://dx.doi.org/10.20473/vol10iss20232pp141-150.
Texto completoMekhum, Witthaya y Sakarin Sriupayo. "Determining the Brand Loyalty of Health Tourism of Ranong Province, Thailand". Research in World Economy 11, n.º 6 (23 de septiembre de 2020): 1. http://dx.doi.org/10.5430/rwe.v11n6p1.
Texto completoPratama, Fredie y Jono M. Munandar. "Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor)". Jurnal Manajemen dan Organisasi 1, n.º 1 (2 de diciembre de 2016): 24. http://dx.doi.org/10.29244/jmo.v1i1.14147.
Texto completoYang, Xue Xin. "The Awareness of Brand Building and the Brand Building Strategic Actions of Chinese Health Food". Advanced Materials Research 1044-1045 (octubre de 2014): 1835–38. http://dx.doi.org/10.4028/www.scientific.net/amr.1044-1045.1835.
Texto completoLee, Jisun y Lana Chung. "Effects of perceived brand authenticity in health functional food consumers". British Food Journal 122, n.º 2 (2 de diciembre de 2019): 617–34. http://dx.doi.org/10.1108/bfj-07-2019-0515.
Texto completoLiu, Lin y Dong Tu. "Research on post-epidemic brand co-branding based on big data -- take Zhouheiya store as an example". SHS Web of Conferences 165 (2023): 01010. http://dx.doi.org/10.1051/shsconf/202316501010.
Texto completoSulistiobudi, Rezki Ashriyana y Devi Putri Ramadhani. "Are You Bored With Your Skincare Brand? The Need for Variety and Brand Switching Intention on Skincare Products". Journal of Research in Psychology 4, n.º 2 (7 de enero de 2023): 69–80. http://dx.doi.org/10.31580/jrp.v4i2.2659.
Texto completoGerlach, Greta, Markus Braun, Janis Dröge y David A. Groneberg. "Do Budget Cigarettes Emit More Particles? An Aerosol Spectrometric Comparison of Particulate Matter Concentrations between Private-Label Cigarettes and More Expensive Brand-Name Cigarettes". International Journal of Environmental Research and Public Health 19, n.º 10 (13 de mayo de 2022): 5920. http://dx.doi.org/10.3390/ijerph19105920.
Texto completoCharry, Karine y Nathalie T. M. Demoulin. "Children’s response to co-branded products: the facilitating role of fit". International Journal of Retail & Distribution Management 42, n.º 11/12 (1 de diciembre de 2014): 1032–52. http://dx.doi.org/10.1108/ijrdm-08-2013-0166.
Texto completoRajadnya, Vikram Anant y Diya Amol More. "Cost comparisons of available brands of insulin glargine preparations". International Journal of Basic & Clinical Pharmacology 10, n.º 7 (22 de junio de 2021): 830. http://dx.doi.org/10.18203/2319-2003.ijbcp20212381.
Texto completoBrooks, Ruby, Rebecca Christidis, Nicholas Carah, Bridget Kelly, Florentine Martino y Kathryn Backholer. "Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok". BMJ Global Health 7, n.º 6 (junio de 2022): e009112. http://dx.doi.org/10.1136/bmjgh-2022-009112.
Texto completoEbeshi, U. B., J. S. Bunu, N. E. Vaikosen, J. A. Kashimawo, M. U. Enoch y L. O. Chukwuemerie. "Quality Assessment of Ascorbic Acid Tablet Formulations and Comparative Analysis with Edible Fruits". Journal of Basic and Social Pharmacy Research 2, n.º 4 (2022): 57–66. http://dx.doi.org/10.52968/27455330.
Texto completoHailu, Gebremedhin Solomon, Girma Belachew Gutema, Hailemichael Zeru Hishe, Yimer Said Ali y Adissu Alemayehu Asfaw. "Comparative In vitro Bioequivalence Evaluation of Different Brands of Amoxicillin Capsules Marketed in Tigray, Ethiopia". International Journal of Pharmaceutical Sciences and Nanotechnology 6, n.º 1 (31 de mayo de 2013): 1966–71. http://dx.doi.org/10.37285/ijpsn.2013.6.1.7.
Texto completoOppong,, Peter Kwasi y Maxwell A. Phiri. "The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana". Journal of Economics and Behavioral Studies 11, n.º 1(J) (10 de marzo de 2019): 11–21. http://dx.doi.org/10.22610/jebs.v11i1(j).2740.
Texto completoAndroshchuk, H. O. "The role of technological brands in digital transformation and economic growth". Science, technologies, innovation, n.º 4(20) (2021): 60–70. http://dx.doi.org/10.35668/2520-6524-2021-4-06.
Texto completoLithopoulos, Alexander, Peter A. Dacin, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo y Amy E. Latimer-Cheung. "Examining the ParticipACTION brand using the brand equity pyramid". Journal of Social Marketing 8, n.º 4 (8 de octubre de 2018): 378–96. http://dx.doi.org/10.1108/jsocm-11-2017-0071.
Texto completoTsai, Tsai-Hsuan, Alice M. K. Wong, Hsiu-Feng Lee y Kevin C. Tseng. "The Influence of Brand Image on Brand Extension Evaluation: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community". Sustainability 12, n.º 18 (11 de septiembre de 2020): 7478. http://dx.doi.org/10.3390/su12187478.
Texto completoBurke, Sandra J., Sandra J. Milberg y Wendy W. Moe. "Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education". Journal of Public Policy & Marketing 16, n.º 2 (julio de 1997): 242–55. http://dx.doi.org/10.1177/074391569701600205.
Texto completoZubairi, Saiful Irwan, Zalifah Mohd Kasim, Muhammad Harith Afifi Muhamad Zahiri y Nur Huda Faujan. "Health Concern of Phenomenally Premium Boba Milk Tea and Pearls Beverages in Kuala Lumpur: Sugary Content and Physico-chemical Profiles Analysis". Current Research in Nutrition and Food Science Journal 11, n.º 2 (31 de agosto de 2023): 696–707. http://dx.doi.org/10.12944/crnfsj.11.2.20.
Texto completoYANG Xuexin. "The Awareness of Brand Creation and Brand Creation of Chinese Health Food". INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences 5, n.º 8 (30 de abril de 2013): 231–38. http://dx.doi.org/10.4156/aiss.vol5.issue8.28.
Texto completoYang, Xue Xin. "The Brand Awareness and the Brand Image Enhancement of Chinese Health Food". Advanced Materials Research 479-481 (febrero de 2012): 1155–58. http://dx.doi.org/10.4028/www.scientific.net/amr.479-481.1155.
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