Literatura académica sobre el tema "BRAND HEALTH"
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Artículos de revistas sobre el tema "BRAND HEALTH"
Oppong, Peter Kwasi. "Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry". Journal of Education and Vocational Research 11, n.º 2(V) (8 de marzo de 2021): 58–67. http://dx.doi.org/10.22610/jevr.v11i2(v).3135.
Texto completoElanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA". International Journal of Tourism & Hospitality in Asia Pasific 5, n.º 3 (20 de octubre de 2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.
Texto completoKelly, Bridget, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur y Tim Gill. "The normative power of food promotions: Australian children’s attachments to unhealthy food brands". Public Health Nutrition 19, n.º 16 (13 de junio de 2016): 2940–48. http://dx.doi.org/10.1017/s1368980016001452.
Texto completoMasoom, Kaneez. "Impact of Content Marketing on Brands Health". International Journal for Research in Applied Science and Engineering Technology 10, n.º 1 (31 de enero de 2022): 1838–41. http://dx.doi.org/10.22214/ijraset.2022.40159.
Texto completoGaraus, Marion, Elisabeth Wolfsteiner y Arnd Florack. "When Food Co-Branding Backfires: The Overexpectation Effect". Foods 11, n.º 14 (19 de julio de 2022): 2136. http://dx.doi.org/10.3390/foods11142136.
Texto completoPutra, Halim Dwi, Endang Siti Astuti, Andriani Kusumawati y Yusri Abdillah. "UNDERSTANDING BRAND EXPERIENCE, BRAND TRUST AND BRAND LOVE IN RELATIONSHIP". International Journal of Psychosocial Rehabilitation 24, n.º 04 (28 de febrero de 2020): 1762–74. http://dx.doi.org/10.37200/ijpr/v24i4/pr201286.
Texto completoDeAtley, Teresa, Eduardo Bianco, Kevin Welding y Joanna E. Cohen. "Compliance with Uruguay’s single presentation requirement". Tobacco Control 27, n.º 2 (17 de abril de 2017): 220–24. http://dx.doi.org/10.1136/tobaccocontrol-2016-053402.
Texto completoRomaniuk, Jenni. "How Healthy is Your Brand-Health Tracker?" Journal of Advertising Research 53, n.º 1 (marzo de 2013): 11–13. http://dx.doi.org/10.2501/jar-53-1-011-013.
Texto completoPerkins, Kenneth A. y Joshua L. Karelitz. "Acute perceptions of preferred cigarettes when blinded to brand". Tobacco Control 28, n.º 3 (10 de julio de 2018): 311–16. http://dx.doi.org/10.1136/tobaccocontrol-2018-054388.
Texto completoZhang, Kunpeng y Wendy Moe. "Measuring Brand Favorability Using Large-Scale Social Media Data". Information Systems Research 32, n.º 4 (diciembre de 2021): 1128–39. http://dx.doi.org/10.1287/isre.2021.1030.
Texto completoTesis sobre el tema "BRAND HEALTH"
Stevens, Samantha L. "Exploring the relationship between college student perceptions of on-campus health care brands, associated health care brand representatives, and visible". Thesis, University of Louisiana at Lafayette, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10163365.
Texto completoGenerally, non-tattooed individuals assign less favorable characteristics to individuals with tattoos. This generalization tends to exclude celebrities, professional athletes, musicians, and others who pursue non-traditional professions. However, present research has largely neglected to consider whether or not the general opinion of tattoos can have an effect on the perception of an entire brand. The objective of the present study was to determine if the presence of a tattoo in a mock advertisement would affect the way an individual would evaluate the brand itself as well as its brand representative (i.e. the tattooed individual shown in the advertisement). Questionnaires were distributed and completed by 206 undergraduate students enrolled in a public university. The mock advertisements used focused on the university’s health clinic, located on campus. Participants were asked to evaluate the presentation of the brand in one advertisement and then to evaluate the skill and likeability of the brand representative featured in the second advertisement. The control group was not exposed to any tattoo stimuli, and the two experimental groups were exposed to varying degrees of tattoo visibility. The results demonstrated that while there was no difference in the way the control group and each experimental group perceived the advertisements, there was a significant difference in the way the two experimental groups (exposed to the tattoo stimuli) perceived the advertisements.
Santos, Clara Nobre Braga dos. "Healthy brand extentions targeted at adolescents: can products encourage healthier eating habits and still be fun?" Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9799.
Texto completoThis study aims to understand if launching healthy extensions of brands that have high acceptance among adolescents could contribute to healthier eating habits. We also analyzed the impact of this launch on brand image. We conducted a survey with 121 Brazilian teenagers and used the market leader brand to study the hypothesis. Results showed that brand preference remained very high with the introduction of the new reduced sugar product, although this caused significant effects regarding brand image. These effects vary regarding age and gender of the child, and also whether the adolescent had already engaged in weight control practices.
KUMAR, SUSHIL. "SOCIAL MEDIA TOOLS FOR BRAND HEALTH AND CRISIS SURVIVAL (SENTIMENT ANSLYSIS)". Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18496.
Texto completoGeorge, Tamuno Raymond. "Generic Drugs : Physician Prescribing Practices for Brand Name and Generic Medications". ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2655.
Texto completoPeterschmidt, Max. "Cureating: Building Healthy Eating Habits with Design, Psychology, and Economics". University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1367944842.
Texto completoLigtenberg, Tiffany G. "Awareness assessment of Safe-Guard® in the U.S. cattle industry". Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35404.
Texto completoDepartment of Agricultural Economics
Dustin L. Pendell
This research focuses on the cattle producer’s overall awareness of an internal deworming product available in the U.S. cattle market. Parasitism in cattle can be very costly for the producer, and identifying a need for deworming is instrumental to the decision-making process for animal health protocols. The additional cost of deworming products can be beneficial for profitability for cattle producers when used properly. Likewise, when there is no proven need for deworming products in certain operations, the additional cost is an unnecessary expense that can be avoided. Proper awareness and education regarding deworming products and the benefits they can provide is one crucial piece to improving herd health, better rates of gain, and increased profitability. The main objective of this study is to determine the awareness of non-handling formulations of Safe-Guard. To understand and assess awareness, a survey was used. A population of participants was developed and asked to participate in the survey either online or in hard copy. A binary logit is used to analyze how cattle producers make decisions in adopting animal health products into their operations. Influencing factors of operation type, size, location, producer’s age, and information sources are used in the assessment. Factors that were the most influential to the decision-making processes for producers were discussions with veterinarians, nutritionists, and animal health sales representatives. In addition to face-to-face discussions with neighboring producers/friends, industry meetings, and reading industry journals and publications were also important. These producers were aware of a few formulations of Safe-Guard, and used them within the previous twelve months of taking the survey. However, participants were generally unaware of the product, and its different formulations. Upon review of the assessed unawareness of the product formulations, it is apparent that the company needs to identify and select a better way to make producers aware. Different approaches to targeted marketing campaigns and more in depth product training for the animal health company’s sales representatives should be implemented to increase awareness and sales.
Dost, Omid, Carolina Pettersson y Pernilla Brocker. "Varumärke i offentlig förvaltning : Varumärkesarbete på vårdmarknaden". Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18069.
Texto completoRozani, Veliswa Celestine. "Measuring brand loyalty in the medical device industry of South Africa : a study across the public and private health-care system". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021070.
Texto completoZafir, Haneen Osama. "The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities". Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13721.
Texto completoWyatt, Stefanie Michele. "A Retrospective Chart Review: Are Gastrointestinal Complications Associated With Formula Brand and Rate Changes Outside of the Standard Protocol in a Random Sample of Pediatric Burn and Trauma Patients?" The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1352900178.
Texto completoLibros sobre el tema "BRAND HEALTH"
1954-, Benge Geoff, ed. Paul Brand: Helping hands. Seattle, WA: YWAM Pub., 2011.
Buscar texto completoill, Cardona Jose Maria y Piper Monica, eds. Brand-new daddy. New York: Simon Spotlight/Nickelodeon, 2001.
Buscar texto completoBrand Management: The Indian context. New Delhi: Vikas Pub. House, 2000.
Buscar texto completoHolek, Lothar. Brand- og redningsfolks arbejdsmiljø. Copenhagen: Arbejdsmiljøfondet, 1988.
Buscar texto completoBhattacharya, C. B. Towards a system for monitoring brand health from store scanner data. Cambridge, Mass: Marketing Science Institute, 2000.
Buscar texto completoBarbara Kraus 1986 calorie guide to brand names and basic foods. New York: New American Library, 1986.
Buscar texto completoA marketer's guide to brand strategy: Advanced techniques for healthcare organizations. Marblehead, MA: Healthleaders, 2008.
Buscar texto completoMore natural "cures" revealed: Previously censored brand name products that cure disease. Elk Grove Village, IL: Alliance Pub. Group, 2006.
Buscar texto completoMore natural "cures" revealed: Previously censored brand name products that cure disease. Elk Grove Village, IL: Alliance Pub. Group, 2006.
Buscar texto completoGreen, Joey. Joey Green's amazing pet cures: 1,130 simple pet remedies and treatments using brand-name products. Emmaus, Pa: Rodale, 2011.
Buscar texto completoCapítulos de libros sobre el tema "BRAND HEALTH"
Kall, Jacek. "Holistic metrics of a brand's health". En Brand Metrics, 92–120. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-8.
Texto completoAl Hashmi, Waddah S. Ghanem y Rob Cooling. "Marketing and brand management". En The 10 Step MBA for Safety and Health Practitioners, 99–114. Abingdon, Oxon; New York, NY: Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315743011-8.
Texto completoJones-Smith, Valayia. "Creating a Personal Brand". En The Handbook of Continuing Professional Development for the Health Informatics Professional, 15–21. 2a ed. New York: Productivity Press, 2022. http://dx.doi.org/10.4324/9780429398377-3.
Texto completoPalakurthi, Radesh y Frederick J. DeMicco. "Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound U.S. Consumers' Perspective". En Medical Travel Brand Management, 159–87. Boca Raton: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003277392-12.
Texto completoQuaye, Emmanuel Silva y Leeford Edem Kojo Ameyibor. "Health and Lifestyle Branding". En Marketing Communications and Brand Development in Emerging Economies Volume I, 147–79. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-88678-3_8.
Texto completoSantos, Eleonora, Cátia Crespo, Jacinta Moreira y Rui Alexandre Castanho. "Brand and Competitiveness in Health and Wellness Tourism". En Tourism, Travel, and Hospitality in a Smart and Sustainable World, 707–21. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-26829-8_44.
Texto completoSidibe, Myriam. "How Discovery Limited promotes health through its Vitality brand". En Brands on a Mission, 129–41. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780367855437-8.
Texto completoTafoya, Dennis W. "Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals". En Managing Organizational Crisis and Brand Trauma, 15–38. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60726-9_2.
Texto completoTrachtman, Carly, Molly Van Dop y Sofia Villas-Boas. "Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products". En Advances in National Brand and Private Label Marketing, 197–204. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2_25.
Texto completoHolstein, Barbara Becker. "Developing a brand around a theme: One’s own enchanted self." En Earning a living outside of managed mental health care: 50 ways to expand your practice., 204–7. Washington: American Psychological Association, 2010. http://dx.doi.org/10.1037/12138-046.
Texto completoActas de conferencias sobre el tema "BRAND HEALTH"
Kapur, P. K., Aditya Gupta y Nitin Sachdeva. "Measuring brand health". En 2015 4th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions). IEEE, 2015. http://dx.doi.org/10.1109/icrito.2015.7359353.
Texto completoDrastyana, Serlly Frida. "Brand Awareness and Brand Equity of Outpatient". En Health Science International Conference (HSIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/hsic-17.2017.19.
Texto completo"Caffeine Level from Coffee, Tea Leaves, Carbonated Drinks and Energy Drinks". En 4th International Conference on Biological & Health Sciences (CIC-BIOHS’2022). Cihan University, 2022. http://dx.doi.org/10.24086/biohs2022/paper.539.
Texto completoYusniar, Jasman J. Ma’ruf, Sulaiman y Permana Honeyta Lubis. "The Role of Brand Love toward Brand Loyalty on Automotive Products". En 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010045705130517.
Texto completoKlint, Lars, Henrik Lisby y Haical Abas Binthahir. "Using a PHM-based visual brand identity management system to manage deterioration of visual brand identities and prolong their life span". En 2014 IEEE Conference on Prognostics and Health Management (PHM). IEEE, 2014. http://dx.doi.org/10.1109/icphm.2014.7036364.
Texto completoHelman, Deborah, Eric Addeo y David Walters. "Ubiquity and integration in m-Health: Implications for brand management". En 2011 34th IEEE Sarnoff Symposium. IEEE, 2011. http://dx.doi.org/10.1109/sarnof.2011.5876453.
Texto completoZhang, Tiantian y Huabin Wang. "The Essence of Brand-Relationship Based on Innovation". En Third International Conference on Social Science, Public Health and Education (SSPHE 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200205.038.
Texto completoSembiring, Sentosa. "Registration of Brands in the Directorate General of Intellectual Property as an Effort to Protect the Brand as Assets of the Company". En International Conference on Law, Economics and Health (ICLEH 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200513.107.
Texto completoKomalasari, Farida y Kristie Liliani. "The Effectiveness of Celebrity Endorsement in Instagram for Local Food Brand on Indonesia’s Customers Attitude Towards Brand and Purchase Intention". En 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210304.119.
Texto completoSeabrook, Kathy A. "Workplace Safety and Health Is a Leadership Issue". En ASME 2003 9th International Conference on Radioactive Waste Management and Environmental Remediation. ASMEDC, 2003. http://dx.doi.org/10.1115/icem2003-4986.
Texto completoInformes sobre el tema "BRAND HEALTH"
Bachrach, Deborah Bachrach. Innovation Waivers: An Opportunity for States to Pursue Their Own Brand of Health Reform. New York, NY United States: Commonwealth Fund, abril de 2015. http://dx.doi.org/10.15868/socialsector.25029.
Texto completoTownsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.
Texto completoBhaduri, Gargi y Jung Ha-Brookshire. I "Heart" You: The Effects of Consumer' Schema Congruity/Incongruity on Attention, Recognition and Evaluation of Fair Labor Messages from Apparel Brands. Ames: Iowa State University, Digital Repository, noviembre de 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-182.
Texto completoAnalysis of price change on the perceptions and use of DMPA among clients using reproductive health services in Uttar Pradesh, India. Population Council, 1998. http://dx.doi.org/10.31899/rh1998.1012.
Texto completoHealth hazard evaluation report: HETA-86-035-2224, Nabisco Brands, Inc., Seville, Ohio. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, mayo de 1992. http://dx.doi.org/10.26616/nioshheta860352224.
Texto completoHealth hazard evaluation report: HETA-86-341-1711, Miller Brands Inc., Denver, Colorado. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, julio de 1986. http://dx.doi.org/10.26616/nioshheta863411711.
Texto completoHealth Education Materials for the Workplace: Tools. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1007.
Texto completoOxfam’s “Behind the Brands” Campaign: How a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1001.
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