Libros sobre el tema "Brand choice"

Trappey, Randolph J. y Arch G. Woodside. Brand Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201.

Ian, Greig y ESOMAR, eds. Brand choice modelling. Amsterdam: ESOMAR, 1998.

Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.

Maltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.

Dhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.

Reeves, Peter. Political brand choice in Britain. Birmingham: Birmingham Business School, 2003.

Maltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.

Sinha, Piyush Kumar. Brand adoption by BoP retailers. Ahmedabad: Indian Institute of Management, 2014.

Chernatony, L. De. Developing a brand performance measure for financial services brands. Birmingham: Birmingham Business School, 2002.

Foxall, Gordon R., Jorge M. Oliveira-Castro, Victoria K. James y Teresa C. Schrezenmaier. The Behavioral Economics of Brand Choice. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230596733.

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.

Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.

Roy, Subhadip. Celebrity endorsements and brand personality. Bangalore: [Supply Chain Management Centre], Indian Institute of Management, 2009.

author, Marciniak Beata (Economist) y Taranko Teresa author, eds. Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego. Warszawa: Oficyna Wydawnicza SGH, 2017.

J, MacInnis Deborah, Park C. Whan y Priester Joseph W, eds. Handbook of brand relationships. Armonk, NY: M.E. Sharpe, 2009.

W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.

Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? Cambridge, Mass: Marketing Science Institute, 1995.

Feldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.

Haig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.

Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.

Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.

Weilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.

Dawar, Niraj. Determining the order and direction of multiple brand extensions. Fontainebleau: INSEAD, 1992.

Dawar, Niraj. Determining the order and direction of multiple brand extensions. Fontainebleau: INSEAD, 1993.

Keller, Kevin Lane. Memory in advertising: The effect of advertising retrieval cues on brand evaluations. Cambridge, Mass: Marketing Science Institute, 1987.

Wright, Gordon P. Household level brand switching: Some theorems on aggregating individual-level choice behavior. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1985.

Pracejus, John Walter. An inference-based model of building brand equity through sponsorship. Gainesville, FL: University of Florida, 1998.

Kahn, Barbara E. Using purchase frequencies and penetration rates to infer brand positionings: Niching versus change-of-pace. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1987.

Bucklin, Randolph E. Brand choice, purchase incidence, and segmentation: An integrated modeling approach. Cambridge, Mass: Marketing Science Institute, 1992.

Schweikl, Herbert. Computergestützte Präferenzanalyse mit individuell wichtigen Produktmerkmalen. Berlin: Duncker & Humblot, 1985.

Keller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1997.

Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? / Raj Sethuraman. Cambridge, Mass: Marketing Science Institute, 1995.

J, MacInnis Deborah, Park C. Whan y Priester Joseph R. 1960-, eds. Handbook of brand relationships. Armonk, NY: M.E. Sharpe, 2009.

Rao, Akshay R. Brand alliances as information about unobservable product quality. Cambridge, Mass: Marketing Science Institute, 1997.

Banerjee, Arindam. A choice modeling approach to evaluate effectiveness of brand development initiatives. Ahmedabad: Indian Institute of Management, 2003.

Doyle, Mona. Brand and package likeability: A consumer network panel survey of likes and dislikes of brands and the packages associated with them. New York: EPM Communications, 2007.

Ngoulla, Marianne y Marcelle Pouzere. Situation des médicaments génériques dans le secteur pharmaceutique privé des pays de la zone franc. Place of publication not identified]: Commission de l'Union Europeenne, 1996.

Bullmore, J. J. D. Posh Spice & Persil: Both big brands; both alive; and both belonging to the public. London: British Brands Group, 2001.

Advertising Research Foundation Key Issues Workshop (1995 New York, N.Y.). Transcript proceedings: Brand building research : the contribution of research to brand equity : a two-day Advertising Research Foundation Key Issues Workshop, the New York Hilton, February 14-15, 1995. New York: Advertising Research Foundation, 1995.

Simmermaker, Roger. How Americans can buy American. New York: Rivercross Pub., 1996.

Galligan, Kevin F. The usefulness of qualitative research in examining brand imagery. Dublin: UniversityCollege Dublin, 1991.

Morales, Emilio. Marketing without advertising: Brand preference and consumer choice in Cuba. New York: Routledge, 2012.

Keller, Kevin Lane. Conceptualizing, measuring, and managing customer-based brand equity. Cambridge, Mass: Marketing Science Institute, 1991.

Nhà xuất bản Thanh niên. Người Việt Nam ưu tiên dùng hàng Việt Nam. Hà Nội: Nhà xuất bản Thanh niên, 2009.

Klemperer, Paul. Competition when consumers have switching costs: An overview. London: Centre for Economic Policy Research, 1992.

Doyle, Mona. Packaging worth paying for: Even for shoppers trying to spend less, some packaging attributes justify staying with national brands or paying more for value! New York, NY: EPM Communications, Inc., 2008.

Hay, Christian. Die Verarbeitung von Preisinformationen durch Konsumenten. Heidelberg: Physica-Verlag, 1987.

Waldfogel, Joel. Does information undermine brand?: Information intermediary use and preference for branded web retailers. Cambridge, MA: National Bureau of Economic Research, 2003.

Borkowski, Igor. Marka, media, komunikacja. Wrocław: Wydawnictwo Uniwersytetu Wrocławskiego, 2013.

Klemperer, Paul. Competition when consumers have switching costs: An overview. Oxford: Oxford University, Institute of Economics and Statistics, 1992.