Artículos de revistas sobre el tema "Athletics, marketing"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 50 mejores artículos de revistas para su investigación sobre el tema "Athletics, marketing".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore artículos de revistas sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs". Journal of Sport Management 1, n.º 2 (julio de 1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.
Texto completoConnole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel y Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis". Sport Psychologist 28, n.º 4 (diciembre de 2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.
Texto completoWeaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross". Journal of Amateur Sport 5, n.º 2 (20 de septiembre de 2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.
Texto completoZhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics". Advances in Economics, Management and Political Sciences 26, n.º 1 (13 de septiembre de 2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.
Texto completoHwang, Geumchan y Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations". Sport, Business and Management: An International Journal 10, n.º 2 (12 de abril de 2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.
Texto completoPratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations". International Journal of Sport Communication 6, n.º 1 (marzo de 2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.
Texto completoWallace, Laci, Jacquelyn Wilson y Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages". International Journal of Sport Communication 4, n.º 4 (diciembre de 2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.
Texto completoJessop, Alicia y Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes". Journal of Legal Aspects of Sport 31, n.º 2 (30 de agosto de 2021): 253–88. http://dx.doi.org/10.18060/25602.
Texto completoNeeley, Lynn y Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics". International Journal of Sport Management and Marketing 7, n.º 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.
Texto completoRainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records". Campus Legal Advisor 24, n.º 5 (17 de diciembre de 2023): 4–5. http://dx.doi.org/10.1002/cala.41245.
Texto completoGladden, James M., George R. Milne y William A. Sutton. "A Conceptual Framework for Assessing Brand Equity in Division I College Athletics". Journal of Sport Management 12, n.º 1 (enero de 1998): 1–19. http://dx.doi.org/10.1123/jsm.12.1.1.
Texto completoBozman, Carl S., Daniel Friesner, Matthew Q. McPherson y Nancy M. Chase. "Intangible and tangible value: brand equity benefits associated with collegiate athletics". International Journal of Sports Marketing and Sponsorship 16, n.º 4 (1 de julio de 2015): 22–45. http://dx.doi.org/10.1108/ijsms-16-04-2015-b004.
Texto completoHill, Ronald Paul y Harold Robinson. "Fanatic consumer behavior: Athletics as a consumption experience". Psychology and Marketing 8, n.º 2 (1991): 79–99. http://dx.doi.org/10.1002/mar.4220080202.
Texto completoInglis, Sue. "Influence in and around Interuniversity Athletics". Journal of Sport Management 5, n.º 1 (enero de 1991): 18–33. http://dx.doi.org/10.1123/jsm.5.1.18.
Texto completoLee, Seungbum y Matthew Juravich. "Multi Criteria Decision-Making: Ticket Sales Outsourcing in an NCAA Division I Athletic Department". Case Studies in Sport Management 6, n.º 1 (2017): 31–38. http://dx.doi.org/10.1123/cssm.2017-0027.
Texto completoBarnhill, Chris y Mauro Palmero. "Marketing Football Bowl Subdivision Football to Students at Wisconsin State". Case Studies in Sport Management 4, n.º 1 (enero de 2015): 54–61. http://dx.doi.org/10.1123/cssm.2014-0044.
Texto completoPopp, Nels, Chad McEvoy y Nicholas Watanabe. "Do college athletics marketers convert social media growth into ticket sales?" International Journal of Sports Marketing and Sponsorship 18, n.º 2 (2 de mayo de 2017): 212–27. http://dx.doi.org/10.1108/ijsms-05-2017-090.
Texto completoGladden, James M. y Richard Wolfe. "Sponsorship of Intercollegiate Athletics: The Importance of Image Matching". International Journal of Sports Marketing and Sponsorship 3, n.º 1 (marzo de 2001): 29–53. http://dx.doi.org/10.1108/ijsms-03-01-2001-b005.
Texto completoWatkins, Brandi A. y William J. Gonzenbach. "Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding". Journal of Marketing for Higher Education 23, n.º 1 (junio de 2013): 15–33. http://dx.doi.org/10.1080/08841241.2013.805709.
Texto completoBadrinarayanan, Vishag, Andrea Dixon, Vicki L. West y Gail M. Zank. "Professional sales coaching: an integrative review and research agenda". European Journal of Marketing 49, n.º 7/8 (13 de julio de 2015): 1087–113. http://dx.doi.org/10.1108/ejm-06-2014-0368.
Texto completoHuml, Matt R. y Alicia M. Cintron. "Stakeholder status in the identification, prioritization and management of college athletic donors". Sport, Business and Management: An International Journal 11, n.º 4 (11 de mayo de 2021): 451–71. http://dx.doi.org/10.1108/sbm-09-2020-0085.
Texto completoKellison, Timothy B., Jordan R. Bass, Brent D. Oja y Jeffrey D. James. "Brand management in top-tier college athletics: examining and explaining mark-usage policies". International Journal of Sports Marketing and Sponsorship 17, n.º 3 (1 de agosto de 2016): 219–42. http://dx.doi.org/10.1108/ijsms-08-2016-014.
Texto completoYANG, Xiao Ling y Xiao Qin LOU. "Influence of Cultural Difference between China and Western Countries on the Development of China's Rhythmical Gymnastics". Asian Journal of Physical Education & Recreation 9, n.º 2 (1 de diciembre de 2003): 63–65. http://dx.doi.org/10.24112/ajper.91147.
Texto completoSonchan, Saralee y Wirat Sonchan. "Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event". Innovative Marketing 19, n.º 4 (1 de noviembre de 2023): 95–104. http://dx.doi.org/10.21511/im.19(4).2023.08.
Texto completoTsiotsou, Rodoula. "The role of involvement and income in predicting large and small donations to college athletics". International Journal of Sports Marketing and Sponsorship 6, n.º 2 (noviembre de 2004): 40–46. http://dx.doi.org/10.1108/ijsms-06-02-2004-b006.
Texto completoPopp, Nels, Jonathan A. Jensen, Chad D. McEvoy y James F. Weiner. "An examination of the effects of outsourcing ticket sales force management". International Journal of Sports Marketing and Sponsorship 21, n.º 2 (13 de abril de 2020): 205–23. http://dx.doi.org/10.1108/ijsms-04-2019-0046.
Texto completoMcLeod, Chris y Matt Huml. "Aligning donor and organizational interests: An analysis of college athletics fundraising officers". International Journal of Sport Management and Marketing 1, n.º 1 (2020): 1. http://dx.doi.org/10.1504/ijsmm.2020.10036915.
Texto completoHuml, Matt R. y Christopher M. McLeod. "Aligning donor and organisational interests: an analysis of college athletics fundraising officers". International Journal of Sport Management and Marketing 21, n.º 3/4 (2021): 149. http://dx.doi.org/10.1504/ijsmm.2021.118813.
Texto completoFridley, Alison, Sarah Stokowski, Skye Arthur-Banning, Thomas J. Aicher y Chris Croft. "Team Identification and Perceptions of College Athletes". Sports Innovation Journal 4 (27 de octubre de 2023): 104–16. http://dx.doi.org/10.18060/27124.
Texto completoO’Brien, Timothy. "Clear, precise language in coaching contracts plays key role in protecting institutions". Campus Legal Advisor 24, n.º 4 (12 de noviembre de 2023): 4–14. http://dx.doi.org/10.1002/cala.41225.
Texto completoKim, Seungmo, Taeyeon Oh, Soonhwan Lee y Damon P. S. Andrew. "Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics". Sport Management Review 22, n.º 4 (agosto de 2019): 477–90. http://dx.doi.org/10.1016/j.smr.2018.06.007.
Texto completoRoy, Donald P., Timothy R. Graeff y Susan K. Harmon. "Repositioning a University through NCAA Division I-A Football Membership". Journal of Sport Management 22, n.º 1 (enero de 2008): 11–29. http://dx.doi.org/10.1123/jsm.22.1.11.
Texto completoZawisło, Maria. "On the Rhetoric of Sports Heroism in Ancient and Modern Times". Sport i Turystyka. Środkowoeuropejskie Czasopismo Naukowe 6, n.º 3 (2023): 11–29. http://dx.doi.org/10.16926/sit.2023.03.01.
Texto completoWarmath, Dee y Andrew P. Winterstein. "A Social-Marketing Intervention and Concussion-Reporting Beliefs". Journal of Athletic Training 55, n.º 10 (23 de septiembre de 2020): 1035–45. http://dx.doi.org/10.4085/1062-6050-242-19.
Texto completoJwaad, Riaad Ahmed y Abdul Jaleel Jebar Naser. "Electronic Marketing Reality in Elite Players in Iraq". Journal of Physical Education 33, n.º 2 (28 de junio de 2021): 108–16. http://dx.doi.org/10.37359/jope.v33(2)2021.1147.
Texto completoTaniyev, Olzhas y Brian S. Gordon. "Crafting a legacy: investigating the retired athlete brand image". International Journal of Sports Marketing and Sponsorship 20, n.º 3 (5 de agosto de 2019): 390–406. http://dx.doi.org/10.1108/ijsms-02-2018-0018.
Texto completoMarquez, Armin, Beth A. Cianfrone y Timothy Kellison. "Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports". International Journal of Sports Marketing and Sponsorship 21, n.º 3 (2 de abril de 2020): 527–41. http://dx.doi.org/10.1108/ijsms-07-2019-0080.
Texto completoPanta, Subani y Ram Nyaupane. "CELEBRTITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOR IN KATHMANDU, NEPAL". Nepalese Journal of Management Science and Research 5, n.º 1 (20 de mayo de 2022): 163–81. http://dx.doi.org/10.53056/njmsr-2022.5.1.009.
Texto completoGaskins, David A. y Todd W. King. "Creating “Memorable Moments” to Excite the Intramural Sports Experience". Recreational Sports Journal 22, n.º 4 (octubre de 1998): 31–36. http://dx.doi.org/10.1177/155886619802200404.
Texto completoWu, Shuangxiong. "How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies". Advances in Economics, Management and Political Sciences 18, n.º 1 (13 de septiembre de 2023): 220–25. http://dx.doi.org/10.54254/2754-1169/18/20230075.
Texto completoPermatasari, Dwi Novita Cahyaningtyas. "STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI)". Jurnal Kepariwisataan 21, n.º 1 (26 de marzo de 2022): 1–18. http://dx.doi.org/10.52352/jpar.v21i1.697.
Texto completoLawrence, Heather Jane, Norm O'Reilly, Alexandra Speck, Chris Ullrich y Kayla Robles. "The determinants of season ticket holder advocacy in the NCAA football bowl subdivision". Sport, Business and Management: An International Journal 10, n.º 3 (21 de mayo de 2020): 335–58. http://dx.doi.org/10.1108/sbm-05-2019-0035.
Texto completoNite, Calvin, John N. Singer y George B. Cunningham. "Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics". Sport Management Review 16, n.º 4 (noviembre de 2013): 465–76. http://dx.doi.org/10.1016/j.smr.2013.03.002.
Texto completoBower, Glenna y Mary A. Hums. "Women Working in the Administration of Campus Recreation: Career Paths and Challenges". Recreational Sports Journal 27, n.º 2 (noviembre de 2003): 21–35. http://dx.doi.org/10.1123/rsj.27.2.21.
Texto completoAzmi, Nor Jijidiana, Radzuwan Rashid, Bahtiar Mohamad, Mairas Abd Rahman y Zulkarnian Ahmad. "Student Athletes’ Perception of Female Models in Sports Advertisements". Asian Social Science 13, n.º 10 (27 de septiembre de 2017): 120. http://dx.doi.org/10.5539/ass.v13n10p120.
Texto completoMcDonald, Mary G. "Michael Jordan’s Family Values: Marketing, Meaning, and Post-Reagan America". Sociology of Sport Journal 13, n.º 4 (diciembre de 1996): 344–65. http://dx.doi.org/10.1123/ssj.13.4.344.
Texto completoPeng, Ziyun y Hong-yong Jung. "Strategic Branding Approaches for Women Professional Athletes via Self-Presentation Theory and Social Role Theory". Studies in Social Science & Humanities 3, n.º 4 (abril de 2024): 21–25. http://dx.doi.org/10.56397/sssh.2024.04.04.
Texto completoAnupkumar Dhore, Apurva Khobragade y Toshik Arun Mowade. "An investigation into the growing importance of user-generated content within the realm of contemporary digital marketing endeavors". Journal of Management and Science 13, n.º 2 (30 de junio de 2023): 29–31. http://dx.doi.org/10.26524/jms.13.17.
Texto completoLewis, Eugene J. "Sports Marketing". International Journal of Smart Education and Urban Society 13, n.º 1 (1 de enero de 2022): 1–12. http://dx.doi.org/10.4018/ijseus.311046.
Texto completoYoungman, Josh. "Model High School Athletic Marketing Plan". Physical Educator 74, n.º 72.5 (2017): 45–55. http://dx.doi.org/10.18666/tpe-2017-v74-si1-8557.
Texto completo