Literatura académica sobre el tema "Athletics, marketing"
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Artículos de revistas sobre el tema "Athletics, marketing"
Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs". Journal of Sport Management 1, n.º 2 (julio de 1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.
Texto completoConnole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel y Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis". Sport Psychologist 28, n.º 4 (diciembre de 2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.
Texto completoWeaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross". Journal of Amateur Sport 5, n.º 2 (20 de septiembre de 2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.
Texto completoZhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics". Advances in Economics, Management and Political Sciences 26, n.º 1 (13 de septiembre de 2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.
Texto completoHwang, Geumchan y Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations". Sport, Business and Management: An International Journal 10, n.º 2 (12 de abril de 2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.
Texto completoPratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations". International Journal of Sport Communication 6, n.º 1 (marzo de 2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.
Texto completoWallace, Laci, Jacquelyn Wilson y Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages". International Journal of Sport Communication 4, n.º 4 (diciembre de 2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.
Texto completoJessop, Alicia y Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes". Journal of Legal Aspects of Sport 31, n.º 2 (30 de agosto de 2021): 253–88. http://dx.doi.org/10.18060/25602.
Texto completoNeeley, Lynn y Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics". International Journal of Sport Management and Marketing 7, n.º 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.
Texto completoRainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records". Campus Legal Advisor 24, n.º 5 (17 de diciembre de 2023): 4–5. http://dx.doi.org/10.1002/cala.41245.
Texto completoTesis sobre el tema "Athletics, marketing"
Strode, James Patrick. "Donor motives to giving to intercollegiate athletics". Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148304953.
Texto completoProcházka, Michal. "Marketingová komunikace v atletice". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15666.
Texto completoDriscoll, Gregory J. Tomasini Nathan. "An analysis of the working relationships between in-house and outsourced sports marketing departments in Division I-A college athletics". Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2006. http://dc.lib.unc.edu/u?/etd,170.
Texto completoTitle from electronic title page (viewed Oct. 10, 2007). "... in partial fulfillment of the requirements for the degree of Master of Arts in the Department of Physical Education, Exercise and Sports Science [Sport Administration]." Discipline: Exercise and Sports Science; Department/School: Exercise and Sport Science.
Miller, Zachary Anderson. "Like and Shout: Brand Loyalty, Framing, and Fan Interactions on the BYU Football Facebook Page". BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6922.
Texto completoThomas, Charles D. II. "Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981". Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819.
Texto completoChristiansen, Lucas A., Amanda E. Greene y Charles W. Jones. "College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School". Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/4946.
Texto completoKubicová, Zuzana. "Rozhodovací proces rodičů při výběru zájmového kroužku svých dětí". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201700.
Texto completoPinion, Tyson L. "Factors That Influence Alumni Giving at Three Private Universities". University of Toledo / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1471529964.
Texto completoSu, Yiran. "ATHLETIFICATION: ATHLETIC IDENTITY AS AN ASPIRATIONAL CONSUMPTION SIGNAL ON SOCIAL MEDIA". Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/553392.
Texto completoPh.D.
This dissertation focuses on the digital presentation of athletification, a process through which non-athletes incorporate an athletic identity into their self-concept. Although many studies have explored consumer behavior driven by team identification and how athletes manage impressions on social media, extant literature has devoted little attention to the symbolic meaning of virtual athletic identity and its impact on consumption from a non-athlete’s perspective. Using a multimethod approach, this dissertation is divided into three standalone essays and examines the following in the context of influencer marketing: 1) the use and role of digital athletic identity in building a digital self-brand; 2) the motivation and consequences of constructing a digital identity; and 3) the impact of a digital athletic identity on consumers. This dissertation contributes to the literature by constructing a theoretical foundation for athletification as a self-branding tool on social media and uncovering its influence on consumers’ attitudes and behaviors. These studies offer insights for social media influencers and marketers attempting to leverage their impacts on consumers. Findings also provide actionable strategies that could improve the promotional messages presented online.
Temple University--Theses
Maddock, Paul Andrew II. "The Economic Implications of NBA Player Achievements on Athletic Apparel Companies". Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1895.
Texto completoLibros sobre el tema "Athletics, marketing"
1963-, Bast Carol J., ed. Masters guide to sport camps. Grand Rapids, Mich: Masters Press, 1987.
Buscar texto completoVanni, Codeluppi, ed. Il sogno della marca: Immaginari di marca, valori sociali e universo sportivo. Milano: Lupetti, 2007.
Buscar texto completoJohn, Walters. Sportswriting and sports photography. Broomall, PA: Mason Crest, 2016.
Buscar texto completoThiel, Erhard. Sport und Sportler, Image und Marktwert: Einsatzmöglichkeiten im Marketing. Landsberg/Lech: Verlag Moderne Industrie, 1991.
Buscar texto completoDrury, Jennifer E. The athlete's guide to sponsorship: How to find an individual, team, or event sponsor. 2a ed. Boulder, Colo: Velo Press, 1998.
Buscar texto completoGutzeit, Dirk. Entwicklung eines innovativen Geschäftssystems im Breiten- und Leistungssport: Sportbezogene Ausgaben von Vereinsmitgliedern als Untersuchungsgegenstand zur Ressourcengewinnung im Verbund. Berlin: Lit, 2007.
Buscar texto completoScott, Robert L. How to market your student athlete: Schools, scholarships, and opportunities. 4a ed. Flagler Beach, FL: Athletic Guide Pub., 1997.
Buscar texto completoMarketing Handbook for Sports and Fitness Professionals. Bloomsbury Publishing Plc, 2015.
Buscar texto completoMarketing Handbook for Sports and Fitness Professionals. Bloomsbury Publishing Plc, 2014.
Buscar texto completoThe Marketing Handbook for Sports Fitness Professionals Nita A Martin. A&C; Black, 2010.
Buscar texto completoCapítulos de libros sobre el tema "Athletics, marketing"
Marquez, Armin A. y Beth A. Cianfrone. "Digital Ticketing Utilization in High School Athletics". En Marketing Analysis in Sport Business, 93–108. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-5.
Texto completoBenedek, Jonathan J. y Paul M. Pedersen. "Challenges in the marketing of intercollegiate athletics". En Sport Marketing in a Global Environment, 51–69. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270041-4.
Texto completoGaski, John F. "College Athletics as a Marketing Tool: Impact on Benefactor Generosity". En Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 550. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_142.
Texto completoGkika, Eleni C., Faidon Komisopoulos, Stamatios Ntanos, Dimitrios Drosos y Antonios Kargas. "Amateur Athletes and Adoption of Smartwatches. Perceptions of Usage, Ease of Use and the Role of Virtual Community Emersion". En Strategic Innovative Marketing and Tourism, 531–39. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_58.
Texto completoMedina Rodríguez, Rosa, Oswaldo Ceballos Gurrola, Mireya Medina Villanueva, Marina Reyes Robles, María Grethel Ramírez Siqueiros y Rosa López de D'Amico. "Analyzing Athletes' Satisfaction toward the Organization of a Sport Event". En Marketing Analysis in Sport Business, 275–88. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-15.
Texto completoWilliams, Jerome D. "Examining the Effectiveness of Celebrity Advertising to Minorities: Entertainers vs. Athletes". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 107–11. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17392-4_24.
Texto completoLeong, Xin Jian, Yen Nee Goh y Salmi Mohd Isa. "Does Sports Athletes Credibility Affects Attitude toward Advertisement among Consumers in Penang, Malaysia: A Structured Abstract". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 470–73. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_178.
Texto completoStinson, Jeffrey L. y Dennis R. Howard. "Athletic Giving and Academic Giving: Examining the Value of Split Donors to Educational Institutions". En Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 283. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_168.
Texto completoMeyer, Timothy P., Kathryn A. Gettelman y Thomas R. Donohue. "College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing". En New Meanings for Marketing in a New Millennium, 17–24. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_5.
Texto completoPulos, Trishauna y Mark P. Ryan. "Benefits of Athletics for Military School Students". En Advances in Educational Marketing, Administration, and Leadership, 317–38. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6636-7.ch015.
Texto completoActas de conferencias sobre el tema "Athletics, marketing"
Sherovska, Gjorgjina. "Sports-Related Nutrition Marketing and Its Performance Impact on Athletes in the Republic of North Macedonia". En 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.171.
Texto completoMiron, Corneliu y Marin Chirazi. "The Effect of Management and Marketing on the Dynamics of the Number of Legitimate Athletes from the Romanian Handball and Basketball Federations". En World Lumen Congress 2021, May 26-30, 2021, Iasi, Romania. LUMEN Publishing House, 2022. http://dx.doi.org/10.18662/wlc2021/46.
Texto completoFelix, Lucas G. S., Carlos M. Barbosa, Vinícius da F. Vieira y Carolina Ribeiro Xavier. "A Social Network Analysis of Football with Complex Networks". En XXV Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/webmedia_estendido.2019.8134.
Texto completoBudevici-Puiu, Liliana y Ruslan Berzoi. "Dimensiunea normativă a violenței manifestată în competițiile sportive". En Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.02.
Texto completoInformes sobre el tema "Athletics, marketing"
DePrez, Brad. Building an Athletics Brand Through Integrated Marketing Communication: A White Paper of Best Practices. Ames (Iowa): Iowa State University, enero de 2019. http://dx.doi.org/10.31274/cc-20240624-324.
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