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1
Ahola, Eeva-Katri. "Producing experience in marketplace encounters : a study of consumption experiences in art exhibitions and trade fairs /". Helsinki : Helsinki School of Economics, 2007. http://www.loc.gov/catdir/toc/fy0802/2007438387.html.
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Naderi, Iman. "Social Exclusion and Green Consumption". Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500062/.
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Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives of this study are threefold. The first objective is to examine whether the findings in social psychology literature on how excluded individuals respond to exclusion when they are exposed to proenvironmental consumption behavior. The second objective of this research is to find the underlying mechanism and to rule out some of the possible explanations (e.g., mood) for this effect. The final objective of this study is to establish some of the boundary conditions (individual differences and situational factors) for the proposed effect. The hypotheses of this study were developed based on two main theoretical bases borrowed from social psychology literature: empathy-altruism hypothesis (Batson 1991) and social reconnection hypothesis (Maner et al. 2007). Overall, it was proposed that while social exclusion decreases individuals’ inclination to engage in proenvironmental activities, socially excluded people are motivated to use green consumption behaviors to establish new social bonds with others. These propositions were tested and supported across four experiments. Across these experiments, the findings demonstrated that social exclusion causes people to express lower tendency to engage in proenvironmental behaviors. The findings also consistently suggest that mood does not explain why social rejection leads to negative environmental outcomes. Additionally, social exclusion appears to cause a temporary absence of empathic concern toward others, which leads to less green behavior with altruistic motivation. Further, the role of emotional empathy as a boundary condition was tested in this study and the findings indicate that experiencing social exclusion does not negatively impact proenvironmental behavior in highly empathetic individuals. Finally, this investigation showed that when a proenvironmental behavior is perceived as an opportunity to reconnect and positive social feedback is expected from peers, socially excluded participants favor products that signal to their peers that they too are concerned about environmental issues. In addition to its contributions to consumer research and marketing, this work provides several practical implications. For instance, as established in this study, green products by default are not perceived by excluded individuals as tools that facilitate social reconnection. However, when such products are positioned properly, such individuals tend to capitalize on the social acceptability of their behavior to help them fulfill their threatened need for affiliation. The implication here is that marketers should attempt to customize their promotional strategies accordingly and direct the consumer’s attention to this covert benefit of green products.
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Bouressa, Andrea Kelly. "Conspicuous Consumption and American Political Behavior". Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4817/.
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The following premise is based on the ideas of social theorists who have contributed to understanding the importance of image in society. This proposal argues that political participation is susceptible to exploitation in the form of conspicuous consumption as defined by Thorstein Veblen. The analyses that follow will test the degree to which Americans who demonstrate more traditional forms of conspicuous consumption also tend to show more activity in political venues. While the correlation of these two variables is not sufficient to demonstrate cause and effect, it may be significant enough to attract more researchers to this question: are Americans using political involvement to positively influence the way that their social status is perceived by others?
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Jonėnaitė, Ema y Izabelle Wärja. "Are you a Mind Full or a Mindful consumer? : A case study exploring which factors influence the mindful consumption mindset and behavior of Swedish students". Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136355.
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Purpose: The purpose of the present study is to contribute to existing gap in the literature regarding mindful consumption, which is the fundamental subject of this thesis. The research is focused on the identification of factors that influence the sense of caring in Swedish student’s mindset and temperance in their behavior with respect to mindful consumption. The literature search revealed that these factors are yet to be identified. Therefore, the present study aims to contribute to existing gap in literature by exploring Swedish students’ mindful consumption and extracting the internal and external factors that influence it. Research Methodology: By conducting an in-depth case study analysis, the present research relied on the application of mindful consumption framework in order to accomplish the above-mentioned purpose of the research. The present paper was conducted by applying a qualitative research strategy. A total of six in-depth semi-structured interviews were conducted and the collected data were further analyzed by applying thematic analysis method for qualitative data analysis in which the data were first coded and later these codes were analyzed and grouped together in order to develop themes that would further indicate the factors that influence the sense of caring in mindset and temperance in behavior among Swedish students. Findings: The findings have revealed that internal and external factors influence mindful consumption mindset and behavior of Swedish students. Furthermore, it was revealed that these factors highly interact which each other and together reinforce mindful consumption mindset and behavior. The findings further revealed that mindful consumption needs to be further promoted by governments, the media, lobby institutions and other organizations, especially because people view it as important and capable of contributing and changing current unsustainable consumption patterns.
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Cannon, Colleen A. "Nutritional Ecology of the Carpenter Ant Camponotus pennsylvanicus (De Geer): Macronutrient Preference and Particle Consumption". Diss., Virginia Tech, 1998. http://hdl.handle.net/10919/29447.
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The nutritional ecology of the black carpenter ant, Camponotus pennsylvanicus (De Geer) was investigated by examining macronutrient preference and particle consumption in foraging workers. The crops of foragers collected in the field were analyzed for macronutrient content at two-week intervals through the active season. Choice tests were conducted at similar intervals during the active season to determine preference within and between macronutrient groups. Isolated individuals and small social groups were fed fluorescent microspheres in the laboratory to establish the fate of particles ingested by workers of both castes.
Under natural conditions, foragers chiefly collected carbohydrate and nitrogenous material. Carbohydrate predominated in the crop and consisted largely of simple sugars. A small amount of glycogen was present. Carbohydrate levels did not vary with time. Lipid levels in the crop were quite low. The level of nitrogen compounds in the crop was approximately half that of carbohydrate, and exhibited seasonal dependence. Peaks in nitrogen foraging occurred in June and September, months associated with the completion of brood rearing in Camponotus.
In choice tests, foragers demonstrated a preference for sucrose, fructose, and glucose, the most common honeydew sugars. Sucrose was preferred over other sugars in laboratory and field tests. Consumption rates peaked at a concentration of 20%. Casein hydrolysate and processed fish products stimulated the most feeding in choice tests of protein foods. Though a variety of lipids of plant and animal origin were offered in both field and laboratory tests, they were generally ignored.
No effect of time was observed during choice tests of macronutrient preference. Overall, nitrogenous food was collected four-fold more intensively than carbohydrate, in contrast to the results obtained from examinations of the crop contents. These data suggest that accessible nitrogen is limited in the environment.
Workers readily consumed fluorescent microspheres 0.5 - 45 μm diameter. Forty-five μm microspheres were excluded from the crop. Particles 3 - 10 μm reached the crop, but were never seen in the mid- or hindguts of either major or minor workers. They also filled the infrabuccal pocket, where they were compacted into pellets. It is thought that the proventriculus contains such particles in the foregut, where they are eventually filtered from the ingluvium.
Microspheres 1 μm or less were difficult to observe in the infrabuccal pocket, suggesting that they are not as effectively sequestered as larger particles. Microspheres smaller than 1 μm were seen in the mid- and hindgut of both worker castes, indicating that particles of this size are immune to the proventricular filter. Caste exerted an effect at one μm diameter, the threshold of filtering efficiency. One μm microspheres consumed by minor workers were detected in the mid- and hindgut, whereas one μm microspheres were never detected beyond the proventriculus in major workers.Ph. D.
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Salzman, Ryan. "Understanding News Media Consumption and Political Attitudes and Behavior in Latin America". Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc68043/.
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News media consumption is vital to understanding democracy in Latin America. Democracy in the region lacks consolidation that may be encouraged by the ability of news media to shape individuals' political attitudes and behaviors. Yet, we know very little about how citizens of Latin American countries consume news media or how that consumption affects attitudes and behavior. This study offers a region-wide examination of the factors that shape news media consumption and the effects of that consumption on individuals in the region. To explore this topic, I examine survey data from the 2008 Latin American Public Opinion Project in 18 Latin American countries. I argue that news media promote democratic attitudes and political behavior by increasing the symbolic value of democracy and by supplementing those symbols with information that further encourages democratic attitudes and political participation. Additionally, political behavior is not temporally proximate to political behaviors such as voting. This necessitates a mediated path for news media consumption to influence participation through political interest, civil society participation and democratic attitudes. My findings illustrate that each news medium type (TV, radio, newspaper) must be considered separately from each other type. I find that news media consumption has little effect on attitudes. The effect of news media consumption on behavior is best understood as mediated paths through political interest and civil society participation. An additional analysis examines the state of internet use in the region. In total, this project offers a broad understanding of how news media consumption affects individual-level democracy in Latin America.
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Boykin, Nancy J. (Nancy Jo). "An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers". Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc278121/.
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The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.
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Bennett, Andrea Rochelle. "The Embarrassment Paradox: Encouraging Compensatory Consumption in Contexts of Immoral Inaction". Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707317/.
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This research introduces the unique context of immoral inaction—situations in which consumers have the opportunity to engage in virtuous behaviors but opt against doing so. Through five studies I demonstrate that in such contexts, embarrassment—a negatively valenced self-conscious moral emotion evoked by the perception that one's behavior is worthy of judgment by others—interacts with the use of approach-motivated coping strategies to lead consumers to engage in prosocial compensatory behaviors. Though extant literature suggests that marketers seeking to evoke prosocial behaviors should employ communications and promotions framed to elicit consumers' guilt, such studies are based in contexts whereby individuals feel guilty and/or embarrassed because of something they have done, not for something they did not do. This research suggests that that the condition of immoral inaction serves to evoke a contrasting psychological mechanism that reverses these findings, making embarrassment a more effective driver of desired outcomes when marketers seek to promote overcoming past inactions. These findings are discussed in light of their implications for research and application.
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Aitken, Robert Walter y raitken@business otago ac nz. "Re-conceptualising television advertising typologies". University of Otago. School of Business, 2004. http://adt.otago.ac.nz/public/adt-NZDU20051020.181805.
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This thesis presents a new typology of television advertising that re-orientates existing research into advertising effectiveness and more accurately reflects new directions in communication theory. The typology provides a consumer-centric approach to analysing television advertisements and a different conceptualisation of the advertising response process.
Conventional research into advertising effectiveness has examined almost every aspect of the advertising mix to identify what makes an advertisement effective. The research is based on a number of assumptions. For example, mass communication is seen as a linear process with the advertiser at one end of a communication continuum and the consumer at the other. The function of advertising, in this reception paradigm, is to inform and then to influence the consumer and measures of its success include accuracy of recall and recognition. This process of persuasion comprises a number of hierarchical steps that should lead to purchase or to a positive propensity to purchase. The power of persuasion is related to the level of involvement between the advertised product and the potential customer and with the appropriateness of the advertised message and its execution. For example, elements such as music, humour and the use of celebrities have been studied to assess their persuasive powers and to understand their communication effects.
This thesis takes a different approach to understanding how advertising works and makes a number of different assumptions. According to this thesis, before it is possible to study the effects of advertising, it is necessary to find out how people respond to it. This introduces the three key concepts that underpin this thesis. These are reader-response theory, personal construct theory and uses and gratifications theory.
Reader-response theory suggests that the meaning and significance of any form of communication is co-created at the point of engagement. The meaning of a television advertisement, for example, is located, not in the advertisement itself, as in conventional research, but in the interaction between the advertisement and the viewer. The meanings that result in this process of negotiation are as much a reflection of personal, social and cultural experience as they are a response to particular executional and message strategies. To understand how consumers make sense of these communication texts it is necessary to study them at the point of reception.
The second key concept, personal construct theory, proposes that the way individuals make sense of their experiences and understand the world is determined by the personal constructs that they hold. Identifying these constructs will enable researchers to understand the meanings that consumers attach to communication messages and to focus more fundamentally on the psychological basis of the response process than on its individual components. Studying advertising effectiveness in the context of personal construct theory places the consumer at the centre of the response process and focuses attention on how meaning is negotiated. This has a number of important implications for practioners both in relation to the construction of television advertisements and in understanding consumers� responses to them. For example, practioners need to recognise the importance of producing television advertisements that address their audience as readers of media texts rather than merely as consumers of media products.
This re-conceptualising of the audience is clearly articulated in uses and gratifications theory, the third key concept in this study. Uses and gratifications theory, suggests that it is as important to understand what consumers do with advertising as it is to study what advertising does to consumers. This is in contrast to the emphasis on persuasion strategies in conventional advertising research.
Reader-response theory, personal construct theory and uses and gratifications theory suggest a more dynamic relationship between an advertisement and a consumer than is recognised by conventional research. These theories are encapsulated in a new typology of television advertising presented in this thesis.
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Owen, Dorian. "Money, wealth and expenditure : integrated modelling of consumption and portfolio behaviour /". Cambridge (Mass.) ; London ; New York : Cambridge university press, 1986. http://catalogue.bnf.fr/ark:/12148/cb37362785q.
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Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour". UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.
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[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.
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Machacny, Michaela y Ismael Hallbäck. "Students saving : What are the governing factors of students saving?" Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-39783.
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Problem: Few studies regarding savings among students have been conducted, particularly studies looking at students in Sweden, as the general assumption is that students cannot save. Purpose: Investigate what factors may affect students saving behavior Method: The thesis will be done by a quantitative and deductive approach. To investigate what factors affect students saving we conducted several hypotheses tests through regression analysis. Result and Conclusion: The investigation showed that through our estimates we were able to find three significant variables at a 5% level; Income, Worked Before and Saving Before and a general fit of the model of 16.36%. One possible explanation for the poor fit is the complexity of human behavior and thusly that it is hard to explain. Keywords: Students, saving, consumption theory, statistics, age, behavioral, finance
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Ferguson, Shelagh Wyn y n/a. "The role of post consumption narrative : an exploration of identity and 'cool'". University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070418.111413.
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Consumers tell stories every day: stories about the products they buy, the experiences they consume, even their friends� and families� consumption experiences - in fact, stories about most aspects of their lives. People live �storied� lives. Consumption experiences are understood and related to others through stories (2003). These stories are loaded with personal, social and cultural meaning that varies significantly dependent upon the intended audience and effect (Bruner 1987)
Stories are everywhere and understanding these narratives in relation to consumer experience is a challenge that consumer research must embrace (Stern 1998b). The study of such narratives must address issues such as the content of the story, how it is told, who is actually doing the telling and for what purpose. All these stories exist in context. These contexts are not a means in themselves; rather, they are a means to understand a particular aspect of a consumer phenomenon. In this case, the research presented in this thesis seeks to understand the purpose and function of consumers� narratives about commercial adventure experiences. Hence the context of this research is commercial adventure experiences consumed in Queenstown, New Zealand, billed in promotional tourist literature as �the adventure capital of the world� (Smitz et al. 2004). This specific focus on commercial adventure therefore defines the sample group as consumers of commercial adventure experiences in Queenstown. Hence, the scope of this research is limited to understanding the phenomenon under investigation (consumer narratives) in relation to members of Generation Y, as they are the primary consumers of commercial adventure experiences in New Zealand.
This research adopts an interpretive, inductive approach utilising qualitative tools to frame and develop an evolving research question. The primary data collection has an initial framing of the research question phase and then three main phases utilising a variety of qualitative tools including observation, in-depth interviewing and videography. The research addressed many issues, including the preference of consumers to narrate these adventure consumption experiences to their most valued community, their home community, and how they intended to tell their stories to their home community when removed from that community. Additionally, consumers� perceptions of �cool� were investigated, together with the reactions they anticipated receiving from their audiences. This research investigated �cool� as a more meaningful term than status, used by the members of Generation Y to describe the most desired outcome for the narration of their consumption experiences.
Several key themes emerged from this research. They were the use of these consumer experience narratives in the identity-construction process, both collectively and individually, and how this related to the classic hero myth identity construction (Campbell 1972) and how �cool� was acquired by these consumers through their narrations. Implications of the findings are presented for consumer research with specific reference to a model of community formation based on consumption practices and Generation Y as a community sharing a consciousness of kind.
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Bailey, Kathleen. "The Effects of Cumulative Consumption Feedback On Demand For Money As A Commodity". Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2823/.
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Behavioral economic theory describes a relation between response requirement and magnitude of reinforcement, and combines these variables into one independent variable (unit price) affecting operant behavior. This study investigated the relative effects of cumulative feedback on consumption for money as a commodity. Subjects were exposed to ranges of unit prices with or without a cumulative feedback bar on the computer screen indicating monetary earnings. For all participants in this study, consumption of money was a decreasing function of unit prices and the results from the present study are consistent with the behavioral economic prediction that increasing the unit price of a commodity will decrease consumption of that commodity. Analyses of demand curves, elasticity coefficients and response rates suggested differences between Feedback and No Feedback groups, although these were small and not statistically significant. The small differences observed were consistent with a behavior strengthening effect of feedback.
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Helleday, Cornelia. "”MODE SKA VARA HÅLLBART – IT’S A F/ACT!” : En multimodal diskursanalys av F/ACT Movements Instagramkonto". Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-179556.
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The environmental organisation F/ACT Movement started as a reaction to the unsustainable business that the fashion industry represents. Their ambition is to change the fashion industry and give it a sustainable direction. They intend to accomplish this in collaboration with counties, universities and companies - but their prime audience is the consumers. The purpose of this essay was to study how F/ACT Movement engages their audience on social media around the subject sustainable fashion. In addition I aimed to examine how it can help them shape a strong community and long term public relationships. To attain the purpose of this study the theoretical framework includes theories of sustainability, consumption behavior and multimodal critical discourse analysis (MCDA). MCDA helped me analyze how F/ACT Movements structures language and visual text to engage the followers. Furthermore I added theories of social identity, communities on digital platforms and public relations. The method used in this essay was a multimodal discourse analysis, which intent is to study the meaning of how language and visual texts are constructed. Eight Instagram posts were studied and several patterns were found in the analysis. The results showed that F/ACT Movement engage their followers by using both a strong and confident language as well as visual symbols that benefits fashion as a sustainable lifestyle. Moreover they present sustainable facts and solutions which support the ideology of how a green lifestyle and consumption behavior can create a sustainable future. The results also showed that F/ACT Movement combines several different discourses in a complex way, which indicates that their vision is to contribute with a change on a social and cultural scale. Finally the results showed that F/ACT Movement values the dialog, community and relationship with their followers deeply. By inviting their followers to be a part of the group identity “sustainable consumers” they create a strong community. Furthermore they are communicating with an audience who already has knowledge and a high interest in sustainable fashion, which gives them a beneficial position to build strong public relations. In conclusion the study shows that F/ACT Movement uses a strong but friendly approach as a strategy to make the fashion industry a sustainable business.
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Vorpahl, Cresse Merchant. "Use of Fading Procedures and Positive Reinforcement to Increase Consumption of Non-Preferred Food in a Child with Autism". Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4446/.
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Traditionally children with developmental disabilities who develop feeding issues can be at great risk for malnutrition. Failure to eat adequate amounts of food and/or insistence on eating a limited range of foods can be detrimental to a child's health and can lead to other behavioral difficulties. Feeding problems are difficult to treat because high levels of physical prompting can quickly create an aversion to eating as well as cause stress for both parents and children. Behavioral problems that range from moderate to extremely maladaptive can ensue. The question the present study addressed was whether or not a treatment package including only positive reinforcement and fading for a non-preferred food would result in independent eating of the targeted non-preferred food.
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Henriksen, Julia, Paulina Henriksson y Linn Wadsten. "We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855.
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Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers are using luxury consumption when constructing their identities and if this new group of luxury consumers consume luxury goods in a new way. Method: In order to fulfill the purpose of this thesis, an epistemological relativistic assumption has been made, and includes a qualitative exploratory research design with an inductive approach. The primary data was collected through semi-structured interviews, where participants had an interest in luxury consumption. Conclusion: Our findings suggests that there is a new group of young consumers who construct their identity through luxury consumption, based on the symbolic meanings and the perceived personal reward. This social group uses luxury consumption to conform with their preferred social references, but also to differentiate themselves. Certain possessions, interests and the environment an individual live in were all found to be important tools for young consumer when they construct their identity. “We are what we buy” has been proven to be a central concept in young consumers identity creation of this study.
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Tolar, Martin. "Satisficing versus optimising behaviour in the non-durable consumption expenditure decision making process : an empirical examination of Australian data for the period 1976(1) - 1994(2) /". [Campbelltown, N.S.W. : The Author], 1995. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030703.130007/index.html.
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Zolfagharian, Mohammadali. "An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective". Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc4016/.
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Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching framework, this study explains how changes in the customer's perceived co-production and co-consumption, caused by a service innovation, influence her perceptions of service innovation characteristics and modify her adoption behavior. It draws on a multidisciplinary body of knowledge and develops a conceptual framework and a set of substantive propositions. The empirical research was contextualized in three services: self check-out at grocery stores, Build-A-Bear stores, and meal assembly centers. It focused on members of Generations X and Y who were familiar with these services. The qualitative investigations and pilot study helped adapt the extant scales and construct new scales. In line with prior works, the focal service encounters were simulated through a series of consumption scenarios. The exploratory factor analysis in the pilot study and the confirmatory factor analysis in the main study indicated that the instruments were culturally informed, internally reliable, and construct-wise valid. The results indicate that co-production and co-consumption play important roles in explaining innovation characteristics and adoption decisions. More specifically, the focal customer's co-production of the service for self (CPS), other customers' co-production of the service for the focal customer (OCP), the number and the nature of other customers (crowding and homophily) can help to explain the focal customer's evaluation of service innovation characteristics as well as her adoption decision. The focal customer's disposition to participate (DTP) and its interaction with CPS are also useful explanatory constructs. Focal customer's co-production of the service for other customers (CPO) and its interaction with DTP emerged as non-significant. In comparing the high- and low-DTP groups, it was found that the former was more convenience-prone in two service contexts, and the latter in the third context.
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VanKirk, Tessa Schreiber. "The Effects of Parent Training on the Amount and Variety of Food Consumed By a Child with Autism". Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4447/.
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The current study assessed the effectiveness of a training package, delivered in the form of a manual, to teach a parent to increase the variety and amount of food consumed by her son. The participant was a 5-year-old boy with Pervasive Developmental Disorder and limited food consumption. A changing criterion design across two variables, variety of food and quantity of food, was used. Results were that the parent who used the manual, with limited assistance from the experimenter, did succeed in increasing food variety and quantity of target foods.
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Ferreira, Aline Tassar de Moraes. "Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market". reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/24822.
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Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em relação às práticas comerciais vem se traduzindo em comportamento real no momento da decisão de compra. Apesar desse crescente interesse, o consenso está longe de ser definido. Enquanto uma linha de pesquisa afirma que os consumidores estão mais dispostos a comprar produtos inseridos em um ambiente ético, outra vertente afirma que o discurso e ações dos consumidores não necessariamente se mostram coerentes. Embora os consumidores relatem ter preocupações éticas e valorizem marcas cujas práticas seguem padrões éticos, eles não estão dispostos a comprar mais produtos ou serviços dessas mesmas marcas. Metodologia: Realizamos um estudo experimental manipulando três diferentes apelos de marketing relacionados à ética (doação, comércio justo, controle) para testar esses achados conflitantes. Resultado: Neste estudo, os consumidores estavam mais dispostos a comprar produtos associados a doações, mas essa diferença desapareceu quando introduzimos uma variável dependente mais realista (ou seja, a vontade de receber informações adicionais via e-mail). Além disso, os recursos de comércio justo não influenciaram nem as intenções de compra dos consumidores nem sua disposição em receber informações adicionais. Implicações práticas também são discutidas.Limitações: Uma das principais limitações desse estudo se deve ao fato de não envolver um cenário totalmente realista e assim não captar as reais intenções de compra. Uma avaliação mais realista das intenções de compra evitaria armadilhas potenciais de desejabilidade social, criando uma avaliação mais precisa da variável dependente principal. Contribuições Sociais e Práticas: Ao se aprofundar no entendimento do comportamento ético do consumidor, as empresas podem evoluir em suas ofertas que entreguem benefícios para o consumidor, para o negócio e o bem estar coletivo. Originalidade: Poucos estudos relacionados ao Comportamento Ético do consumidor foram feitos usando o método do experimento e também com algumas especificidades do mercado da moda.
Purpose: This study intends to deepen the knowledge about consumer behavior around ethical practices. An increasing body of research has analyzed whether and how consumers’ ethical concerns regarding business practices translates into actual behavior. Despite this burgeoning interest, consensus is far from granted. Whereas one strand of research claims that consumers are more willing to buy products embedded in an ethical environment, another strand asserts that consumers’ words and deeds do not match. Precisely, although consumers report having high ethical concerns and valuing brands whose practices follow ethical standards; they are not willing to purchase more products or services from these same brands. Design/Methodology: We conducted one experimental study manipulating three different ethics-related marketing appeals (donation, fair trade, control) to test these conflicting findings. Findings: In this study, consumers were more willing to purchase products associated with donations, but this difference vanished when we introduced a more realistic dependent variable (i.e., willingness to receive additional information via e-mail). Furthermore, fair trade appeals did not influence neither consumers’ purchase intentions nor their willingness to receive additional information. Practical implications are also discussed. Research limitations: The main limitation of this study is related to does not involve a totally realistic scenario and thus does not capture the real intentions of buying. A more realistic assessment of purchase intentions would avoid potential pitfalls of social desirability, creating a more accurate evaluation of the principal dependent variable. Practical and Social implications: By deepening the understanding of consumer ethical behavior, companies can evolve their offers delivering benefits to the consumer, to the business and to the collective well-being. Originality: Few studies related to Consumer Ethical Behavior were done using the experiment method and using also some specificities of the fashion Market.
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Oates, Blake A. "Exploring Perceptions of Brand Loyalty and Consumer Identity among Millennial Males Living in Central Ohio". Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157519/.
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Brand loyalty is a common theme throughout consumer and market research, yet it has not been a major topic among anthropologists. The research presented here is an anthropological exploration of the social and cultural influences on how a unique demographic - millennial males - view their own loyalty to brands. Through the use of qualitative interviews and online surveys, participants provided insight in to how they viewed their favorite brands and how those brands fit in to their lives. After analysis was done on these interviews a number of themes and degrees of attachment were identified and discussed.
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Ahlbom, Joel y Daniel Andersson. "E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them". Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40354.
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Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. Further we will see what attributes consumers associate with typical users of e-bikes. Theory: To test our research question we chose our main theory of the matching process between self-image and typical user. Prior studies on e-bikes in areas as typical users and environment were analyzed. Previous studies on e-bikes were analyzed in areas such as environment and typical users. Methodology: A survey was made on two groups who are underrepresented in sales of ebikes. Students aged 21-30 and cycling enthusiasts. Results and conclusions: • We found that e-bikes have symbolic value. • Many respondents perceive e-bike users as environmentally friendly, comfortable and lazy. • E-bikes being perceived as environmentally friendly can be a pre-purchase indicator for students, but not for cycling enthusiasts • Different groups of students have conflicting user imagery, one group describe e-bikers as lazy, and another group describe e-bike users as healthy • The stereotype that e-bike users are old is not very frequent • Viewing e-bike users as lazy influences impacts the perceived value and are likely to lead to brand avoidance
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CHIH, CHEN y 陳志豪. "Effect of Health Food Act to the Consumer Awareness and Consumption Behaviors". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63149250997912784899.
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碩士國立中山大學
國際高階經營管理碩士班
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This dissertation is the Health Food Act and the marketing research. For the biotechnology industry.Questions and Advertising and Labeling，and penalty of the Health Food ACT. The major finding are as follows： 1. There are gaps among the common consumers. 2. To modify the Health Food Act that produces maxium output. 3. To popularige the Health Food Act and to safeguard consumers. 4. Corporations should improve the information on products and provide quality services and employ professional managers. 5. To consider the United States and Japan model，to increase the Competitivenese in the world.
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Ahn, Inja. "The impact of national culture on the planning and purchase-consumption behaviour of international leisure travellers /". 2005. http://www.library.unsw.edu.au/~thesis/adt-NUN/public/adt-NUN20050721.142519/index.html.
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Hjelm, Johanna Linnea y Roksana Adriana Brzoska. "How contactless payments are influencing consumer behavior in on-the-go consumption in a cash-free society?" Thesis, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48932.
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Skrzypiec, Grace K. "Adolescents, food behaviour and television". 1996. http://thesis.library.adelaide.edu.au/public/adt-SUA20031015.170530.
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Bibliography: leaves 156-165. Electronic publication; full text available in PDF format; abstract in HTML format. Several researchers have indicated that the emphasis placed by young people on body shape and appearance has been greatly shaped by the media. The aim of this research was to investigate this notion specifically with regard to televised media. It was hypothesised that there would be a relationship between media images, eating attitudes and dietary behaviours, particularly for teenagers with body-image self-schemas who were conscious of their appearance. Nine hundred and sixty five senior secondary school students, from 33 country and metropolitan, state and independent, co-educational and single-sex South Australian high schools were surveyed. Electronic reproduction.[Australia] :Australian Digital Theses Program,2001.
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Lima, Filipa Dias. "A influência da música na experiência da arte: emoções, recordações e intenções de consumo". Master's thesis, 2015. http://hdl.handle.net/10071/13464.
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Classificação JEL: Gestão Geral (M10); Marketing e Publicidade (M3), Marketing (M31); Indústria dos Serviços (L8), Serviços Recreativos (L83)A presente investigação desenvolve e testa empiricamente um modelo suscetível de ser usado para analisar o efeito dos elementos sensoriais do ambiente em instituições de arte. A variável atmosférica estudada foi a música, tendo-se conduzido dois estudos experimentais (em cenário virtual e em cenário real), pelos quais foram recolhidos dados que auxiliaram à compreensão do tipo de atmosfera musical que mais pode beneficiar o consumo em espaços de arte. Numa primeira fase, com base numa amostra de 234 indivíduos, a música foi investigada em termos dos seus atributos rítmicos, tendo-se a ausência/presença e o ritmo mexido/calmo como manipulações experimentais. Os resultados do estudo laboratorial revelaram uma aparente incapacidade da música para potenciar a experiência da arte, tendo sido empiricamente observado o seu efeito negativo sobre as emoções, recordações e intenções dos consumidores. Numa segunda fase, a partir de uma amostra de 218 visitantes de galerias de arte, tendo a ausência/presença de música como única manipulação experimental, foram investigados os efeitos da atmosfera musical na relação que se estabelece entre a experiência de visita e as emoções, as recordações e as intenções de consumo dos visitantes. O estudo II permitiu determinar que, no contexto artístico, experiências sensoriais e cognitivas estão associadas a emoções e recordações mais fortes e positivas, as quais, por sua vez, podem gerar maiores intenções de revisita e recomendação, saindo esta rede de relações reforçada na presença de música (evidências que não suportam as do estudo I). Em conjunto, as conclusões da análise empírica resultaram em descobertas relevantes para explicar o mecanismo subjacente à influência das variáveis musicais num cenário de arte, tendo sido, em torno delas, discutidas algumas implicações práticas para o marketing e para a gestão nas artes.
This research aims to develop and empirically test a model explaining the role of environmental cues in art settings. Two studies were conducted to explore specifically the effects of background music and to help identify the auditory environmental conditions that most benefit consumers’ responses to art. Study I was conducted in simulated art scenarios to investigate the effects of three treatment variations of music (not only its presence/absence was tested, but also its fast/slow perceived rhythm), resulting on a sample of 234 potential consumers. Findings suggest that music is not capable of enhancing the art experience. In fact, study I found empirical evidences of its negative influence on consumers’ emotional, cognitive and behavioral responses. Study II was conducted in real art galleries, resulting on a sample of 218 visitors, having the presence/absence of background music as the only treatment condition. This study was intended to further explore the effects of musical cues of the exhibition environment in reinforcing the relationship between perceptions of the experience and behavioral intentions, through emotions and memory. Results reveal the role of sensory and cognitive experiences in creating strong and positive emotions and memories, which are important predictors of visitors’ intentions to return to the gallery and to recommend it to others. Furthermore, the findings of study II are unsupportive of the ones provided by study I, since they suggest music can potentially improve the strength of this relationship. Hence, results of both experimental studies provide significant discoveries, which may help to explain the mechanism underlying the influence of musical variables in the art domain. The general findings also lead to managerial implications, for both the marketing and the arts management fields, and also limitations and suggestions for future research.
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Henriques, Mariana Dias Neves Gorjão. "Are consumers willing to pay the green premium price? : the factors affecting the green purchase decision". Master's thesis, 2020. http://hdl.handle.net/10400.14/29809.
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Environmental concern is one of the most pressing issues facing the world today. However, despite these growing concerns, consumers frequently purchase harmful products, which could be due to some tradeoffs that green products imply, such as higher prices, reduced performance, and lower convenience.
This research aims to examine individual willingness to pay a premium price for green products in five categories, and the demographic characteristics and tradeoffs that may affect purchase decision making.
An online questionnaire was conducted, which obtained 452 valid responses, from Portuguese consumers. The survey simulated a buying scenario where participants needed to choose between green alternatives and the counter non-green alternatives. Also, it was collected respondents’ demographic data, their sensitivity to the price, environment, and political ideology. After the data collection, it was statistically analysed and interpreted using a multivariate statistical analysis, which included: chi-square test, linear regression model, and t-test.
Overall, this research has found that demographic data alone is not a good predictor of the green consumer profile. The adoption of green products varies according to their category and their benefits. Price, convenience and performance are still the predominant decision factors.A preocupação ambiental é uma das questões mais prementes que o mundo enfrenta atualmente. Todavia, apesar destas crescentes preocupações, os consumidores compram frequentemente produtos prejudiciais ao ambiente, o que pode ser devido a algumas desvantagens que os produtos verdes implicam, como preços mais altos, desempenho reduzido e menor conveniência. Esta pesquisa visa examinar se o consumidor está disposto a pagar um preço premium por produtos verdes em cinco categorias, bem como as características demográficas e os tradeoffs que podem afetar a tomada de decisão de compra. Foi realizado um questionário online, que obteve 452 respostas válidas, de consumidores portugueses. O inquérito simulou um cenário de compra em que os participantes precisavam de escolher entre alternativas verdes e não verdes. Foram recolhidos os dados demográficos dos inquiridos, a sua sensibilidade ao preço, ao ambiente e ideologia política. Após a coleta de dados, estes foram analisados e interpretados estatisticamente usando uma análise multivariada, que incluiu: teste qui-quadrado, modelo de regressão linear, e t-teste. Esta pesquisa descobriu que os dados demográficos não são por si só, um bom indicador do perfil do consumidor verde. A adoção de produtos verdes varia de acordo com a sua categoria e com os seus benefícios. O preço, conveniência e desempenho ainda são os fatores de decisão predominantes.
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Yardley, Christopher B. "A study of the use of electronic road signs during 2008 in the Australian Capital Territory : "Are road users seeing the message and is it changing their behaviours of water use?"". Thesis, 2009. http://hdl.handle.net/1885/147313.
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