Literatura académica sobre el tema "Amour de la marque"
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Artículos de revistas sobre el tema "Amour de la marque"
Mavor, Carol. "“Summer Was Inside the Marble”: Marguerite Duras and Alain Resnais's Hiroshima mon amour". Photography and Culture 1, n.º 1 (julio de 2008): 27–49. http://dx.doi.org/10.2752/175145108784861464.
Texto completoLebold, Christophe. "I’ve got the Judas complex and the recycling blues : Bob Dylan as cultural theft". Recherches anglaises et nord-américaines 43, n.º 1 (2010): 127–35. http://dx.doi.org/10.3406/ranam.2010.1395.
Texto completoGenest, Bernard. "Thomas Fecteau, pilote de brousse". Portraits 15 (29 de septiembre de 2017): 137–59. http://dx.doi.org/10.7202/1041123ar.
Texto completoParé, François. "sujet asymptotique et la filiation dans certains écrits d'Abdelkébir Khatibi". Recherches Francophones: Revue de l'Association internationale d'étude des littératures et des cultures de l'espace francophone (AIELCEF) 1 (17 de diciembre de 2021): 38–59. http://dx.doi.org/10.26443/rcfr.v1i1.346.
Texto completoHeyriès, Hubert. "L’intégration des officiers savoyards et niçois dans les armées piémontaise, française et italienne au cœur du XIX e siècle". Revue Historique des Armées 250, n.º 1 (1 de enero de 2008): 25–33. http://dx.doi.org/10.3917/rha.250.0025.
Texto completoBachelot, Luc. "L’invisible du visible". Cadernos do LEPAARQ (UFPEL) 14, n.º 27 (29 de junio de 2017): 89. http://dx.doi.org/10.15210/lepaarq.v14i27.10106.
Texto completoFleyfel, Marie-Claude. "Amour, quel amour ?" Caliban, n.º 64 (30 de octubre de 2020): 345–47. http://dx.doi.org/10.4000/caliban.9383.
Texto completoBamforth, Iain. "Amour". British Journal of General Practice 63, n.º 611 (junio de 2013): 323. http://dx.doi.org/10.3399/bjgp13x668357.
Texto completoQuinodoz, Danielle. "Amour". International Journal of Psychoanalysis 95, n.º 2 (abril de 2014): 375–83. http://dx.doi.org/10.1111/1745-8315.12125.
Texto completoBramstedt, Katrina A. "Amour". Journal of Bioethical Inquiry 10, n.º 4 (3 de octubre de 2013): 525–26. http://dx.doi.org/10.1007/s11673-013-9474-3.
Texto completoTesis sobre el tema "Amour de la marque"
Mbam, Augustin Junior. "…Et quand les banques enchantent leurs clients avec des applications mobiles pleines de style ? Les apports de la théorie de la coolitude de la marque". Electronic Thesis or Diss., Université de Lille (2022-....), 2024. https://pepite-depot.univ-lille.fr/ToutIDP/EDSJPG/2024/2024ULILD014.pdf.
Texto completoIn a volatile, uncertain, complex, and ambiguous (VUCA) environment, banks must innovate to stay competitive, especially with the emergence of new actors such as fintechs and technology giants (GAFAM). Customers are now looking for banks that are less conventional and more “cool”. This doctoral thesis in Management Sciences argues that the perception of the coolness of mobile banking applications plays a central role in developing a love for one's bank, influencing its brand equity. A qualitative study was conducted with banking experts and an online survey among 404 respondents in France and Cameroon to explore clients' perceptions of "cool” banking apps. The conceptual model was tested using structural equation modeling. This modeling was complemented by a cultural comparison check through multi-group analyses, as well as simple and serial mediation tests of brand love. The results show that the perception of the coolness of mobile banking apps, including aspects such as desirability, objective gamified nudges, reliability, and social presence, has a direct effect on passion and intimacy (brand love) as well as on loyalty (brand equity). The innovation aspect has a direct effect on commitment (brand love) and awareness (brand equity), while the rebellion aspect has a direct effect on brand image (brand equity). The serial mediation demonstrated that customers have a friendly relationship with their bank since passion (mediator 1) influences both intimacy (mediator 2a) and commitment (mediator 2b). Cultural differences were also observed, with Cameroonians perceiving their mobile banking apps as being cooler than the French. This thesis provides a theoretical enrichment by studying the theory of coolness and its effects on brand love and brand equity in the banking sector while incorporating a cultural perspective by introducing a new dimension (emotional vs. rational orientation) to Hofstede's (1983) cultural approach. At the managerial level, this thesis suggests that bank managers develop cool mobile banking apps to reduce churn rate and increase customer retention rate
Esquis, Amandine. "De la marque traditionnelle à la marque atypique : l'exemple de la marque olfactive". Thesis, Université de Lorraine, 2014. http://www.theses.fr/2014LORR0023/document.
Texto completoEuropean law allows theoretically since 1988 the registration of all kind of trademarks, olfactory ones included. The legal protection of such signs using trademarks law became necessary with the birth of olfactory marketing. However, in the actual state of knowledge, the requirement by the European Court of Justice of a graphic representation as a condition to the registration is an obstacle to the effective registration of olfactory trademarks. In addition, consumers do not regard fragrances as actual distinctive signs, so the distinctivity of such trademarks is often debated. In order to allow such a protection, the place of olfactory signs shall be legitimated. This legitimization shall be obtained by realizing a precise analysis of the context of evolution of this sign (both national and international). Its ability to adapt to trademark law will thus be demonstrated. Once the place of olfactory signs is justified, it will be possible to show that fragrances deserve the qualification of olfactory trademark. Indeed, nowadays, scientific progress allows the graphic representation requirement to be satisfied, and it appears that, in practice, the distinctivity of fragrances is effective. Olfactory trademark should then be completely admitted
Ott, Daniela. "How consumers relate to luxury brands in the 21st century : the changing concept of sacredness and its importance". Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLED067/document.
Texto completoThis thesis analyzes the relationship between consumers and luxury brands, and how this relation is changing in the 21st century. Facing the challenge of being desacralized by the changes in society, stemming from hypermodernity, the democratization of luxury, the Internet, and social media, traditional luxury brands are looking for ways to remain relevant and sacred. We describe how sacredness is evolving and how brands are using the properties of sacredness to stay luxury brands.Our main assumption is that the concept of sacredness in society is evolving, and we therefore propose a theoretical framework that describes a potential new sacredness for luxury brands to remain desirable for consumers in the 21st century.We conducted in-depth interviews with luxury brand consumers, analyzed Instagramdata, and performed ethnography and nethnography analyses on the data sets, allowing us to provide first insights and findings on the role and importance of sacredness for luxury brands.Our findings show three patterns in the relationship of consumers to luxury brands,underlying different visions of sacredness. These range from (1) traditional sacredness, i.e. exclusivity, (2) new sacredness, i.e. inclusivity, and (3) a fusion of exclusivity and inclusivity
Felde, Lilli y Marta Gryglewska. "Amour - Passion?" Universität Potsdam, 2006. http://opus.kobv.de/ubp/volltexte/2008/2168/.
Texto completoDelassus, Véronique. "Stratégie d'abandon de marque : analyse des transferts des valeurs de la marque abandonnée vers la nouvelle marque". Lille 2, 2005. http://www.theses.fr/2005LIL20004.
Texto completoMarketing world is paradoxical : over the last past twenty years, the interest in brand equity has emerged and has increased the impact of the brands in the economy but at the same time a large number of brands have disappeared due to a lack of profitability. Nevertheless, brands like Chambourcy, Alsacienne or even Olida were still very famous, prior to their disappearance, and had still a positive image among the public and trust from consumers. The optimisation of brands portfolio is a main concern for Marketing Managers. Some brands have to disappear completely or to switch its name for another brand name. This operation means of course a high level of risk. Killing a brand can cause disappearance of identification marks for the consumers and eventually a substantial loss of the market share. Only few academic researches have tried ti study impact of the brand changes. The objective of this research is therefore to look specifically at the concumer's reactions following to a brand change. Taking into consideration some research studies on brands extension and precisely the application of the central nucleus theory on the representation of brands (Albric 1994, Michel 1998), we can prove that values of an abandoned brand may be transferred to a new brand. We have got the opportunity to make a longitude study by following the switch between Marie Thumas towards Bonduelle, on the Belgium vegetable market. The transfer of value appears gradually and concerns different types of values. Besides, the relationship between consumers and the abandoned brand (attachment, usage habits) plays a moderating role on the transfer of values
Raclot, Jean. "La marque pharmaceutique". Lyon 3, 1990. http://www.theses.fr/1990LYO33016.
Texto completoThe subject of this thesis is to present the specificity of the pharmaceutical trademark. In a long introduction the author brings the pharmaceutical trademark and the differents means to designate a patent medicine and the difference between the notions of patent medicines ans the common denominations (dc). At the end of this introduction the author exibit the historical evolution of pharmaceutical tradmark right and the functions and utility of these. This thesis includes two parts: the choise and the protection of the pharmaceutical trademark. In the first part the author brings the variety of signe that it is possible to choose by way of pharmaceutical trademark (nominative or emblematics trademarks) then the lawful conditions of thise, the notions of independance of pharmaceutical trademark in comparaison with the patent medicine and the person and finally the distinctivity of pharmaceutical trademark. In the second part the author brings the protection of the pharma cautical trademark against the imitations and the generics medicines
Jara, Magali. "Conceptualisation et mesure du capital-marque de la marque de distributeur". Rennes 1, 2008. http://www.theses.fr/2008REN1G008.
Texto completoThis research focuses on retail brand equity. More precisely, it aims at conceptualizing and measuring retail brand equity. Based on litterature review and qualitative research, the retail brand equity model is conceptualized. Exploratory and confirmatory analyses are used to measure and validate the model then. Finally, moderators of the model are proposed in order to reveal variations of retail brand equity. Results show at first that retail brand equity is composed of two principal components : awareness and retail brand image (which is measured by perceived quality, price image, personality, brand name and store service). All of these variables influence positively the retail brand purchase except store service which influences it negatively. Results show then that the retail brand image is a partial mediator on the relation between retail brand awareness and its purchase. This research reveals finally that the retail brand equity can be moderated by the product category and the retail brand strategy
Palazuelos, Marina. "Image de marque et extension de marque : le rôle des émotions". Paris 2, 2010. http://www.theses.fr/2010PA020103.
Texto completoLubrano, Sabine. "La marque politique, son capital-marque et l'électeur : conceptualisation et test d'un modèle de la relation à la marque politique basée sur la mesure de son capital-marque". Thesis, Paris 2, 2013. http://www.theses.fr/2013PA020044.
Texto completoWe have chosen in this research to transpose and adapt several concepts used in the field of Management Sciences and more specifically Marketing – notably the concepts of brand and brand equity – to the political sphere. The main objectives of our research are to contribute to Keller’s conceptualization of brand equity (1993), to validate a measure method and to apply it to another field. The ultimate goal is to test our conceptualization of a model of the relationship to the political brand based on the measure of its brand equity. Based on the first ballot of the 2012 French presidential election, this research proves the relevance of Keller’s conceptualization of brand equity (1993) applied to the political field: directly or indirectly, political brand equity does stand for the differential effect of political brand knowledge on voter response to the marketing of the political brand. Furthermore, strong, favorable and unique associations are those which create value. Our studies also allow to validate a dual conceptualization of the political brand (Phipps, Brace-Govan and Jevons, 2010) while proving the moderating effect of the congruence between the candidate’s personal brand and the party’s corporate brand. At last, testing the model allows to better understand the relationship between the political brand and the voter. According to us, the concept of political brand can help politicians as well as parties to develop their awareness of, build, manage, measure and control their brand equity. Developing a measure of political brand equity thus allows the possibility of a real management of the political brand
Maaninou, Nada. "Marque perçue vieille : rôle de la nostalgie et effets sur la confiance dans la marque et l'attachement à la marque". Thesis, Aix-Marseille, 2016. http://www.theses.fr/2016AIXM1057.
Texto completoThis doctoral dissertation examines the perception of the old brand by consumers from an anthropomorphic perspective of the brand (perception and stereotypes of the elderly). The brand perceived as old is apprehended according to the characteristics associated with it. It is multidimensional and ambivalent (positive or negative). Five studies are conducted in this research. In study 1 which is an exploratory qualitative study (study 1), we conceptualized and defined brand perceived oldness, identified its dimensions, its consequences and moderators. Following that, three quantitative studies (studies 2, 3 and 4) were carried out in which we built a measurement scale consisting of four dimensions: expertise, decline, timelessness and maintenance. Finally, a quantitative study (study 5) was executed to test an integrative model and research hypothesis. The brand perceived oldness dimensions have significant effects on consumer’s nostalgia, brand attachment, and brand trust. These relationships are moderated by consumer’ temporal orientation towards the past and age, and by the type of brand oldness (positive versus negative)
Libros sobre el tema "Amour de la marque"
1716-1791, Falconet Etienne y Rijksmuseum (Netherlands), eds. L' Amour menaçant or menacing love: A statue by Falconet. Zwolle: Waanders Publishers, 2005.
Buscar texto completoNathalie, Sarraute, ed. Marque-pages. [Great Britain]: John McDowall, 2017.
Buscar texto completo1959-, Ebert-Weidenfeller Andreas, ed. Marque communautaire. London: WIPLA, 2000.
Buscar texto completoEvrard, Jean-Jo. La défense de la marque dans le Benelux: Marque Benelux et marque communautaire. 2a ed. Bruxelles: Larcier, 2000.
Buscar texto completoMoon, Elizabeth. Marque and reprisal. New York: Del Rey, 2004.
Buscar texto completoMoon, Elizabeth. Marque and reprisal. New York: Random House, 2004.
Buscar texto completoFerguson, Will. Bonheur, marque déposée. Paris: Belfond, 2003.
Buscar texto completoSwitzerland), Musée d'ethnographie (Neuchâtel y Musée de l'Elysée (Lausanne, Switzerland), eds. La marque jeune. Neuchâtel: Musée d'ethnographie, 2008.
Buscar texto completoMoon, Elizabeth. Marque and Reprisal. New York: Random House Publishing Group, 2004.
Buscar texto completoauthor, Dubourdeau Pierre-Louis y Leclère Maxime author, eds. La marque France. Paris: Transvalor--Presses des mines, 2011.
Buscar texto completoCapítulos de libros sobre el tema "Amour de la marque"
Maresch, Rudolf. "Europa — mon amour". En Trans-Atlantik — Trans-Portabel?, 331–40. Wiesbaden: VS Verlag für Sozialwissenschaften, 2000. http://dx.doi.org/10.1007/978-3-322-91627-3_16.
Texto completoNahaboo, Zaki y Nathan Kerrigan. "Calais mon Amour". En Mobility & Politics, 63–83. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-75922-3_4.
Texto completoJenamani, Sarita. "Europa mon amour". En Unser Europa, 55–56. Wien: Böhlau Verlag, 2019. http://dx.doi.org/10.7767/9783205232902.55.
Texto completoBrun, Anne. "Amitié et amour : passages". En Amitié et amour : passages, 131–58. In Press, 2023. http://dx.doi.org/10.3917/pres.brun.2023.01.0132.
Texto completo"Love: Translation of José Pliya’s Amour, as Adapted from Marie Vieux Chauvet’s Amour, with Notes from the Translator". En Marie Vieux Chauvet’s Theatres, 180–211. BRILL, 2019. http://dx.doi.org/10.1163/9789004388086_013.
Texto completo"Theatricalizing Amour, Colère, et Folie: José Pliya “Adapts” and “Adjusts” Marie Vieux-Chauvet". En Marie Vieux Chauvet’s Theatres, 161–79. BRILL, 2019. http://dx.doi.org/10.1163/9789004388086_012.
Texto completoMenard, Augustin. "Amour". En Et l’amour… ?, 11–19. Champ social, 2022. http://dx.doi.org/10.3917/chaso.levy.2022.01.0012.
Texto completo"AMOUR". En Œuvres complètes de Voltaire (Complete Works of Voltaire) 35, 323–27. Voltaire Foundation, 1994. http://dx.doi.org/10.2307/jj.10704330.16.
Texto completo"AMOUR". En Œuvres complètes de Voltaire (Complete Works of Voltaire) 38, 250–54. Voltaire Foundation, 2007. http://dx.doi.org/10.2307/jj.10704286.36.
Texto completoCoquelle, Claude. "Amour". En Dictionnaire de sociologie clinique, 49. ERES, 2019. http://dx.doi.org/10.3917/eres.vande.2019.01.0049.
Texto completoActas de conferencias sobre el tema "Amour de la marque"
Mackinnon, Ian. "Un amour mobile". En ACM SIGGRAPH 2003 video review. New York, New York, USA: ACM Press, 2003. http://dx.doi.org/10.1145/1006114.1006134.
Texto completoWerzinski, Florian y Pablo Almeida. "Amour Fou (Germany)". En SA '16: SIGGRAPH Asia 2016. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2997500.2997515.
Texto completoRoss, Abigail M., Robert R. Stewart y Li Chang. "Near-surface geophysical imaging for groundwater exploration: La Marque, Texas". En SEG Technical Program Expanded Abstracts 2016. Society of Exploration Geophysicists, 2016. http://dx.doi.org/10.1190/segam2016-13964119.1.
Texto completoGorny, Josselin. "Arsenic Speciation in Surface Sediments of Marque River (Northern France)". En Proceedings of the 18th International Conference on Heavy Metals in the Environment. openjournals ugent, 2016. http://dx.doi.org/10.21825/ichmet.71343.
Texto completoRendleman, James D. y Robert Ryals. "Private defense of space systems and Letters of Marque and Reprisal". En AIAA SPACE 2015 Conference and Exposition. Reston, Virginia: American Institute of Aeronautics and Astronautics, 2015. http://dx.doi.org/10.2514/6.2015-4571.
Texto completoAnsari, Mona. "ROLE NARRATIF DU JINGLE DANS LE RECIT AUTOUR DE LA MARQUE". En New Semiotics. Between Tradition and Innovation. IASS Publications, 2015. http://dx.doi.org/10.24308/iass-2014-077.
Texto completoRATROUT, R., H. AL-TA’AMNEH, S. AL MAJALI, I. RAWASHDEH, A. AL SARDYAH, A. ALDARADKEH y S. OBEIDAT. "Assessing the Service Life of Aged Body Amour Products (Helmet-Vest-Insert)". En 31st International Symposium on Ballistics. Lancaster, PA: DEStech Publications, Inc., 2019. http://dx.doi.org/10.12783/ballistics2019/33174.
Texto completoRoopchand, J., D. Hanumanna, R. Radhakrishnan, C. Jaberaj y S. Raghunandhan. "Structural And Projectile Impact Analysis Of Hybrid Amour Structure Of A Tracked Vehicle". En SIAT 2004. 400 Commonwealth Drive, Warrendale, PA, United States: SAE International, 2004. http://dx.doi.org/10.4271/2004-28-0055.
Texto completoXia, Keyao y Fred Hilterman. "Comparison of different seismic sources for near-surface velocity characterization in La Marque, Texas". En SEG Technical Program Expanded Abstracts 2017. Society of Exploration Geophysicists, 2017. http://dx.doi.org/10.1190/segam2017-17740013.1.
Texto completoChristen, Noémie. "Palinodie mon amour. À propos du second séminaire sur le discours amoureux (1975-1976)". En Roland Barthes, contemporanéités intempestives. Fabula, 2018. http://dx.doi.org/10.58282/colloques.5772.
Texto completoInformes sobre el tema "Amour de la marque"
Cole, Courtney Leigh. Armor and Amour. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-442.
Texto completoStill, Jonathan L. Resurrecting Letters of Marque and Reprisal to Address Modern Threats. Fort Belvoir, VA: Defense Technical Information Center, marzo de 2013. http://dx.doi.org/10.21236/ada590294.
Texto completoAgee, Ellen. Hiroshima mon amour and L'Annee derniere a Marienbad: Meaning Conveyed through Cinematic Organization. Portland State University Library, enero de 2000. http://dx.doi.org/10.15760/etd.7086.
Texto completoGonzález Niño, Javier. El síntoma como punto de partida del cuidado de enfermería en hospitalización. Ediciones Universidad Cooperativa de Colombia, mayo de 2023. http://dx.doi.org/10.16925/gcnc.67.
Texto completoBattams, Nathan y Sophie Mathieu. La famille compte 2024. L’Institut Vanier de la famille, 2024. http://dx.doi.org/10.61959/fcfs3941f.
Texto completoBACCELLI, François, Sébastien CANDEL, Guy PERRIN y Jean-Loup PUGET. Grandes Constellations de Satellites : Enjeux et Impacts. Académie des sciences, marzo de 2024. http://dx.doi.org/10.62686/2.
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