Bibliografías temáticas / Affiliate marketing guide

Literatura académica sobre el tema "Affiliate marketing guide"

Autor: Grafiati
Publicado: 27 de julio de 2024
Última modificación: 29 de julio de 2024

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Artículos de revistas sobre el tema "Affiliate marketing guide"

1

Harmeling, Colleen M., Robert W. Palmatier, Eric (Er) Fang y Dainwen Wang. "Group Marketing: Theory, Mechanisms, and Dynamics". Journal of Marketing 81, n.º 4 (julio de 2017): 1–24. http://dx.doi.org/10.1509/jm.15.0495.

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Group marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm's ability to guide two necessary and sufficient conditions: (1) a customer's awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in which these conditions become manifest, this research demonstrates the theoretical foundations of group marketing. Groups influence purchase behaviors by altering information and identity appraisals during decision making. Time in a purchase domain emerges as a critical determinant of the strength of group influence. Although previous research has suggested that social influence diminishes over time, a longitudinal field study and an experiment reveal that this prediction holds only when information appraisal dominates; an opposite effect arises when identity appraisal dominates. Group efficacy strengthens, but product price weakens, the effects of groups on purchase behaviors.
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Morfoulaki, Maria, Glykeria Myrovali y Maria Chatziathanasiou. "Exploiting Marketing Methods for Increasing Participation and Engagement in Sustainable Mobility Planning". Sustainability 14, n.º 8 (18 de abril de 2022): 4820. http://dx.doi.org/10.3390/su14084820.

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Experience has shown that when a target group that benefits from or is affected by an intervention is included in the planning procedure from the beginning, underlying success factors are revealed and respected. Coming to sustainable mobility planning, an ideal participatory scheme (optimal synthesis of different perspectives) accompanying the sustainable mobility planning cycle would add to the interventions’ success. The current paper, based on the knowledge acquired within the e-smartec Interreg EUROPE project, is inspired by the wide spectrum of marketing techniques from the business sector and proposes the effective transfer of them to mobility co-planning and citizens’ engagement. The approach for developing this capacity-building guide (MOBENGAGE-RADAR) on engagement in mobility planning includes (i) review of existing appealing marketing techniques (1st level), (ii) extraction of the affiliated engagement methods (2nd level), (iii) identification of real-world examples of successful citizens’ engagement practices (3rd level), and (iv) correlation of methods and examples with SUMP steps. MOBENGAGE-RADAR visualizes the applicability of the different engagement and awareness raising methods for each step of mobility planning and can be used as the base for creative thinking while developing an engagement strategy.
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Castro Gessner, Gabriela, Adam Chandler y Wendy Sue Wilcox. "Are you reaching your audience?" Reference Services Review 43, n.º 3 (10 de agosto de 2015): 491–508. http://dx.doi.org/10.1108/rsr-02-2015-0010.

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Purpose – This paper aims to analyze the intersection of LibGuide authors (producers) and LibGuide users (consumers) at University Library, Cornell University, New York, USA. In consideration of this previous finding, the authors felt it was vital to address the question of how Cornell University Library (CUL) LibGuides can better serve Cornell’s user base. By posing questions such as, “what are authors’ intentions in creating LibGuides” and “how are local users finding, accessing and/or engaging with LibGuides”, this paper hopes to make nuanced recommendations to authors. Design/methodology/approach – This paper addresses two key pieces of data: browser search terms from the Springshare log files and interviews from authors of 20 different LibGuides. The author interviews gave us insight into the purpose, use and marketing of specific library guides for CUL, while browser search terms revealed how our users constructed Internet searches that resulted in that hit on a CUL LibGuide. Findings – Data uncovered in our analysis of affiliated search terms provide great insight into users’ expectations or perception of what they are seeking: 39 per cent of searches performed by affiliated users contained terminology of either the name of the course, the four-digit letter-number code for the course (e.g. ANTH 2300), the name of the professor and the course or some other similar permutation. This suggests that the LibGuides software needs a better way to index institutional courses by number and name, a finding the authors will return to later. Research limitations/implications – As LibGuides are ephemeral and constantly changing, rather than creating a LibGuides based on the premise of its purpose – course guide, subject guide or other – perhaps, authors should consider how the LibGuide will live online and specifically, what is its life cycle? The longevity of a LibGuide ensures that it will be discovered in some way or another; however, the discovery of outdated material is not the best introduction to these vehicles of information. If LibGuides aim to serve as an unmediated stand-in for librarians, its online life expectancy needs to be considered at the point of creation. Practical implications – Recommendations for LibGuide authors/producers: place most important content in the first tab (over 50 per cent of hits are to the homepage); minimize the total number of tabs. Fewer tabs are likely to encourage more in-depth browsing and facilitate better discovery of key content; include interactive content in LibGuides, such as assignments and tutorials that increase the use of that LibGuide; identify LibGuides and/or tabs in terms of function – teaching or discovery – within a search environment. Social implications – The tension between LibGuides as a teaching tool and LibGuides as an answer to a student’s research is an issue that we should resolve to fix. This tension is often eased in classroom instruction or during mediated interactions at the reference desk or via chat reference. However, in the online environment of LibGuides, librarians must be cognizant that students will often not be seeking the instruction on locating resources but rather will focus on simply locating the resource itself. Course guides might be better served online by pushing the instructional components toward the final tabs and relocating the valuable resource content to the Home tab. Promoting the use of library guides beyond the classroom or the event that they were designed for may not be necessary or desirable; however, as LibGuides have a lengthy life cycle, consideration about how they might meet a user’s online needs is worthwhile. Originality/value – This paper offers a unique perspective in the use of a common library tool from two points of view: the producers and the consumers of library guides. Too often, people take for granted the idea that they know and understand what librarians and/or library staff do and intend with the creation of LibGuides, without informing our perspective with actual data. The authors realize that the sample size of their interviewee pool was small, but nonetheless, deemed it an essential aspect to consider when evaluating the interaction of library guides or other library content put forth for the constituents we serve. In terms of user research, the authors are in a privileged position given the quantity of attention directed at the consumers of library guides; this study contributes to the conversation by highlighting the rare access people have to the results of unmediated user practices in the information gathering process.
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Mudarisov, S. G. y R. R. Kamaletdinov. "Tracing the Evolution and Legacy of Professor A.P. Iofinov’s Scientific School". Agricultural Machinery and Technologies 17, n.º 4 (19 de diciembre de 2023): 103–8. http://dx.doi.org/10.22314/2073-7599-2023-17-4-103-108.

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The scientific ideas and contribution of Professor A.P. Iofinov to the development of agricultural science remain relevant in our time. The paper emphasizes Professor August Pavlovich Iofinov’s pivotal role in the exploration of quality management and the modeling of technological processes for agricultural machines. The scientific concepts introduced by A.P. Iofinov continue to hold significance in contemporary times. Their development and application contribute to improving the operational capabilities of agricultural machinery and bolstering the overall efficiency of the agricultural industry. (Research purpose) The study seeks to consolidate historical and scientific materials about the activities of professor A.P. Iofinov and the creation of a scientific school under his leadership at the Department of Agricultural Machinery of the Bashkir State Agrarian University. (Materials and methods) The establishment and evolution of the scientific school are examined through the problem-chronological method. Scientific issues articulated by Professor A.P. Iofinov, are presented chronological sequence of their progression, moving from hypothesis to practical testing and eventual generalization in scientific works. (Results and discussion) The paper chronicles the founding and progression of the scientific school affiliated with the Department of Agricultural Machines at the Bashkir State Agrarian University, guided by Professor A.P. Iofinov. The established scientific school delved into significant research domains, including the statistical dynamics of agricultural machinery, quality management of agricultural machinery, modeling of technological processes, and yield forecasting. At present, these research areas are experiencing renewed development, with new tasks being formulated to align with contemporary trends and the latest achievements in science and technology. (Conclusions) Professor A.P. Iofinov’s works and his scientific school have given rise to the development of new algorithms and computer programs essential for automating the control processes of agricultural machinery and forecasting yields. Furthermore, they have played a crucial role in the creation of digital twins for agricultural machines, based on models of technological processes. This advancement significantly enhances the precision and efficiency in resource utilization, improves the quality of work, and boosts productivity in agriculture.
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Gu, Meilin, Dengpan Liu y Subodha Kumar. "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability". Information Systems Research, 5 de julio de 2024. http://dx.doi.org/10.1287/isre.2022.0620.

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Practice- and Policy-Oriented Abstract Recently, some user-generated content (UGC) platforms have introduced shopping features to generate additional commission-based revenue from in-app transactions. These platforms allow creators to produce shoppable content, where promoted products are tagged with affiliate links, and in return, they earn a percentage of the commission the creators receive from merchants This paper aims to investigate the impact of this platform-led affiliate marketing business model on the key stakeholders. Employing a game-theoretic model, our study demonstrates that platform-led affiliate marketing can create a win-win situation for UGC platforms, creators participating in affiliate marketing, and consumers. Furthermore, even creators not participating in affiliate marketing can sometimes benefit indirectly from other creators’ participation. However, we find that platforms may not necessarily benefit from adopting this emerging business model because of potential losses in traffic revenue. These results carry significant managerial implications for platforms regarding whether and how to leverage affiliate marketing. Moreover, our findings suggest that creators may benefit from reducing their production efforts in the face of intensified competition. More importantly, optimal production decisions for creators can vary significantly, depending on specific factors contributing to heightened competition. These findings offer valuable insights that can guide creators in refining their production strategies.
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Gaucher-Holm, Alexa, Christine Mulligan, Mary R. L’Abbé, Monique Potvin Kent y Lana Vanderlee. "Lobbying and nutrition policy in Canada: a quantitative descriptive study on stakeholder interactions with government officials in the context of Health Canada’s Healthy Eating Strategy". Globalization and Health 18, n.º 1 (26 de mayo de 2022). http://dx.doi.org/10.1186/s12992-022-00842-4.

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Abstract Background The political activities of industry stakeholders must be understood to safeguard the development and implementation of effective public health policies. Methods A quantitative descriptive study was performed using data from Canada’s Registry of Lobbyists to examine the frequency and governmental target of lobbying that occurred between various types of stakeholders (i.e., industry versus non-industry) and designated public office holders (DPOH) regarding Health Canada’s Healthy Eating Strategy, from September/2016 to January/2021. Initiatives of interest were revisions to Canada’s Food Guide, changes to the nutritional quality of the food supply, front-of-pack nutrition labelling and restrictions on food marketing to children. Results The majority of registrants (88%), and corporations and organizations (90%) represented in lobbying registrations had industry ties. Industry-affiliated stakeholders were responsible for 86% of communications with DPOH, interacting more frequently with DPOH of all ranks, compared to non-industry stakeholders. Most organizations and corporations explicitly registered to lobby on the topic of marketing to children (60%), followed by Canada’s Food Guide (48%), front-of-pack nutrition labelling (44%), and the nutritional quality of the food supply (23%). The food and beverage industry, particularly the dairy industry, was the most active, accounting for the greatest number of lobbying registrations and communications, followed by the media and communication industry. Conclusions Results suggest a strategic advantage of industry stakeholders in influencing Canadian policymakers. While some safeguards have been put in place, increased transparency would allow for a better understanding of industry discourse and help protect public health interests during the policy development process.
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Yamagishi, Kafferine, Danzel Canayong, Mariella Domingo, Kim Nieva Maneja, Angel Montolo y Arabelle Siton. "User-generated content on Gen Z tourist visit intention: a stimulus-organism-response approach". Journal of Hospitality and Tourism Insights, 14 de septiembre de 2023. http://dx.doi.org/10.1108/jhti-02-2023-0091.

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PurposeThis paper aims to explore the causal relationship of user-generated content (UGC) on trust in UGC (TUGC), destination image (DI) and tourist visit intention (VI) guided by the stimulus-organism-response (SOR) theory. This work further examined the mediating effect of TUGC and DI between UGC and VI.Design/methodology/approachData were collected through online and personal-administered surveys and randomized sampling. This work employed partial least squares structural equation modeling (PLS-SEM) to test the proposed model empirically.FindingsIn line with the SOR Theory, this work found UGCs that induce positive emotions and connection to the users motivate VI rather than UGCs that are predominantly factual. Furthermore, UGCs are considered reliable, authentic and less biased than brand-generated content. The findings of this work contribute to the theoretical understanding of UGC to VI in a destination.Practical implicationsThis work proposes that destination marketers prioritize UGC that evokes positive emotions and connections with users, as it is more effective in encouraging VI. Strategies such as incentivizing content creators, improving online presence and engaging influencers can maximize UGC. Enhancing online traffic quality, visibility and interaction and implementing content policies are crucial for UGC's effectiveness. Marketers should align destination products with tourists' interests and collaborate with influencers for affiliate marketing to increase tourist-generated UGC. Furthermore, improved connectivity encourages UGCs about the destination.Originality/valueIn tourism marketing, UGC has become a valuable information source for tourists in making informed travel decisions. UGC is a tourist-generated content that offers factual information and authentic experiences through images, videos or text posted through social media platforms. UGC is considered more reputable than travel firms and the mainstream media as an information source. Due to the limited works on UGC in the literature, the influence of UGC on tourists' VIs has remained unexplored at the time of writing. This work bridges this gap by empirically examining the impact of UGC on Gen Z tourists' VI guided by the SOR theory.
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8

Haines, Shelley, Omar H. Fares, Myuri Mohan y Seung Hwan (Mark) Lee. "Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos". Journal of Fashion Marketing and Management: An International Journal, 25 de febrero de 2023. http://dx.doi.org/10.1108/jfmm-02-2022-0029.

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PurposeThis study aims to examine YouTube comments relevant to sustainable fashion posted on fashion haul videos over the past decade (2011–2021). It is guided by two research questions: (1) How have sustainable fashion-related comments posted on YouTube fashion haul videos changed over time? and (2) What themes are relevant to sustainable fashion in the comments posted on fashion haul videos?Design/methodology/approachA data set of comments from 110 fashion haul videos posted on YouTube was refined to only include comments with keywords related to sustainable fashion. Leximancer, a machine learning technique, was employed to identify concepts within the data and co-occurrences between concepts. Linguistic Inquiry and Word Count software was employed to assess the prevalence of concepts and identify sentiment over time.FindingsOver the decade, the authors identified increased comments and conversations relevant to sustainable fashion. For instance, conversations surrounding sustainable fashion were linked to “waste” and “addicted” between 2011 and 2013, which evolved to include “environment” and “clothes” between 2014 and 2016, to “buy” and “workers” between 2017 and 2019 and “sustainable” between 2020 and 2021, demonstrating the changes in conversation topics over time.Practical implicationsWith increasing engagement from YouTube viewers on sustainable fashion, retail-affiliated content that promotes sustainable fashion is proposed as one approach to engage viewers and promote sustainable practices in the fashion industry, whereby content creators can partner with retailers to feature products and educate viewers on the benefits of sustainable fashion.Originality/valueThe findings suggest that consumers are becoming more aware of and responsive to sustainable fashion. The originality of this research stems from identifying the source of this interest.
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Chen, Bo, Ling Chen, Qiao Yang, Xuejing Gao, Qiquan Lai, Bo Tu y Ziming Wan. "Long-term efficacy of ultrasound-guided percutaneous transluminal angioplasty for arteriovenous fistula outflow stenosis caused by venous valve". Kidney Diseases, 24 de enero de 2024. http://dx.doi.org/10.1159/000536309.

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Introduction: Venous valve–related stenosis (VVRS) is an uncommon type of failure of arteriovenous fistula (AVF) among patients with end-stage renal disease (ESRD). There is a paucity of data on the long-term efficacy of ultrasound-guided percutaneous transluminal angioplasty (PTA) for VVRS. Methods: ESRD patients who underwent PTA because of VVRS between January 2017 and December 2021 at the First Affiliated Hospital of Chongqing Medical University were enrolled. Patients were classified into three cohorts (cohort1, VVRS located within 3 cm of the vein adjacent to the anastomosis; cohort2, VVRS located over 3 cm away from the anastomosis; cohort3, multiple stenoses). The patency rates were assessed by the Kaplan-Meier method and compared using the log-rank test. Univariate and multivariate Cox analyses were performed to identify the risk factors. Results: A total of 292 patients were enrolled, including 125 (42.8%), 111 (38.0%), and 56 (19.2%) patients in cohort1, cohort2 and cohort3, respectively. The median follow-up was 34.8 months. The 6-month, 1-year, 2-year, and 3-year primary patency rates were 86.0%, 69.4%, 47.5%, and 35.3%, respectively. The secondary patency rates were 94.5%, 89.4%, 75.5%, and 65.3%, respectively. Cohort1 showed a relatively better primary patency compared to cohort2 and cohort3. The secondary patency rates were comparable in the three cohorts. Duration of dialysis and VVRS type were potential factors associated with primary patency. Conclusions: This study showed acceptable long-term primary and secondary patency rates after PTA for VVRS in ESRD patients, especially for those with VVRS located within 3 cm of the vein adjacent to the anastomosis.
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Ikonen, Arto y Pekka Olsbo. "Emancipation from the burdens of scholarly publishing – the diamond alternative of the JYU Studies". PUBMET, 10 de noviembre de 2023. http://dx.doi.org/10.15291/pubmet.4253.

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Scholarly publishing is determined and guided by the questionable and artificial prestige of publication channels that are also falsely used for assessing the research and the researchers. This steers researchers to publish their papers in the same publication channels as others do, and many relevant channels are seen as less valuable.While publishing is focused on certain journals and publishers, open access publishing is increasingly concentrated on fee-based channels, where authors are obligated to pay publishing fees (article processing charges, APC and book processing charges, BPC) just to get their research published in open access. This places a burden for researchers to get funding for publishing; it creates inequality between the researchers with funding and those without it, and it increases the costs for universities and other research organizations. (See e.g., Klebel & Ross-Hellauer 2023.) At the same time the academic community has gone further from the very principles of open science, such as the attempts to control the increasing costs of scientific publications and the aims to improve the equality of researchers and other people in need of science. Diamond OA as a realistic alternativeOpen scholarly publishing should be funded in another way than by charging publication fees from individual authors or their institutions.Promoting Diamond OA should be seen as part of a larger change in the services and practices of scholarly publishing. The whole global academic community and research service providers should be engaged in this change. The current OA diamond landscape needs to be built as a community that will support diversity and include a wide range of different academic communities in different languages (see Becerril et. al., 2021).Research communities such as learned societies and research organizations could take more control of scholarly publishing. While universities are now advancing responsible research assessment (see CoARA), maybe it's time to also reconsider the more active andresponsible role of the universities in reforming the scholarly publishing sector.Case JYU Studies - open monographs with agile servicesJYU Studies is a fresh peer-reviewed monograph series for research affiliated with the University of Jyväskylä. We found a demand for an alternative publishing channel for peer- reviewed monographs with the Diamond OA model. The Open Science Centre of the University and the editorial board manage the series and the publishing process. The editorial work and publishing are funded by the Open Science Centre. Close and agile cooperation with the departments of the University and the authors is key to all successful publishing processes.• The peer-review process is implemented openly, so the authors and the reviewers are aware of each other’s identities.• We offer alternatives for publishing formats (such as Omeka S and EPUB) and develop publishing services in an agile way.• Our publishing services cooperate closely with our university researchers and listen to their thoughts and ambitions for publishing.• The publishing services include communication and marketing planning in cooperation with the authors striving to reach the best possible visibility for the publication.• We also offer the authors a reporting service showing the usage and visibility of publications (e.g., downloads, citations). This way, the publishing service continues after the publication, and the authors get interesting information about the visibility and impact of their publication.All monographs in JYU Studies are deposited in the University of Jyväskylä repository, JYX, which is an essential infrastructure for research and education at the university. Publishing in an open repository with high-quality metadata and registered DOI identifiers ensures that monographs are indexed in relevant databases.
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Libros sobre el tema "Affiliate marketing guide"

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Deges, Frank. Quick Guide Affiliate Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9.

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Brown, Bruce C. The complete guide to affiliate marketing on the Web: How to use and profit from affiliate marketing programs. Ocala, Fla: Atlantic Pub. Group, 2008.

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Lammenett, Erwin. TYPO3-Online-Marketing-Guide: Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3. Wiesbaden: Gabler, 2007.

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Steele, David. Affiliate Marketing Guide. Lulu.com, 2021.

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Kelvin, Kerry. Affiliate Marketing Tips - Ultimate Guide to Affiliate Marketing. Independently Published, 2022.

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ANDREW, Jaxon. Affiliate Marketing for Beginners: Affiliate Marketing Guide to Beginners. Independently Published, 2021.

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Ultimate affiliate marketing guide. Carlyjam, 2021.

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Ninh, Valentine. Guide for Affiliate Marketers : How to Run a Successful Affiliate Marketing: Affiliate Marketing Business. Independently Published, 2021.

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Spurway, Nick. Beginners Guide to Affiliate Marketing. eBookit.com, 2013.

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Guide to Affiliate Marketing Success. Independently Published, 2022.

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Capítulos de libros sobre el tema "Affiliate marketing guide"

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Deges, Frank. "Affiliate-Marketing-Controlling". En Quick Guide Affiliate Marketing, 123–38. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_7.

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Deges, Frank. "Einordnung des Affiliate-Marketings in das Online-Marketing". En Quick Guide Affiliate Marketing, 1–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_1.

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Deges, Frank. "Akteure des Affiliate-Marketings". En Quick Guide Affiliate Marketing, 23–37. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_2.

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Deges, Frank. "Konzeption und Aufbau eines Partnerprogramms". En Quick Guide Affiliate Marketing, 39–53. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_3.

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Deges, Frank. "Ausgestaltung des Partnervergütungssystems". En Quick Guide Affiliate Marketing, 55–83. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_4.

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Deges, Frank. "Ausgestaltung der Partnerprogramme". En Quick Guide Affiliate Marketing, 85–108. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_5.

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Deges, Frank. "Die Organisation des Affiliate-Marketings". En Quick Guide Affiliate Marketing, 109–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_6.

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"Affiliate-Marketing mit TYPO3". En TYPO3 Online-Marketing-Guide, 19–58. Wiesbaden: Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9211-6_4.

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