Literatura académica sobre el tema "Ad effectiveness"
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Artículos de revistas sobre el tema "Ad effectiveness"
Kim, Tami, Kate Barasz y Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness". Journal of Consumer Research 45, n.º 5 (7 de mayo de 2018): 906–32. http://dx.doi.org/10.1093/jcr/ucy039.
Texto completoRosenkrans, Ginger y Keli Myers. "Combining Online, Print Increases Ad Effectiveness". Newspaper Research Journal 34, n.º 4 (septiembre de 2013): 109–17. http://dx.doi.org/10.1177/073953291303400409.
Texto completoTaylor, Earl L. "Ad effectiveness in a digital world". Research World 2016, n.º 58 (mayo de 2016): 57. http://dx.doi.org/10.1002/rwm3.20380.
Texto completoCouwenberg, Linda E., Maarten A. S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J. M. I. Verbeke y Ale Smidts. "Neural responses to functional and experiential ad appeals: Explaining ad effectiveness". International Journal of Research in Marketing 34, n.º 2 (junio de 2017): 355–66. http://dx.doi.org/10.1016/j.ijresmar.2016.10.005.
Texto completoKi Heung Jeon. "Effects of Need for Cognition and Ad Type on Effectiveness of Ad". Journal of Product Research 26, n.º 2 (junio de 2008): 153–59. http://dx.doi.org/10.36345/kacst.2008.26.2.013.
Texto completoAndrew Roehm Jr., Harper. "Conditions and Causes of Split Ad Effectiveness". Psychology and Behavioral Sciences 10, n.º 6 (2021): 247. http://dx.doi.org/10.11648/j.pbs.20211006.19.
Texto completoKinra, N. y V. S. P. Prasad. "Communicative Effectiveness of Comparative Advertising". Vikalpa: The Journal for Decision Makers 15, n.º 4 (octubre de 1990): 11–22. http://dx.doi.org/10.1177/0256090919900402.
Texto completoKim, Juran y Seungmook Kang. "MCN Parasocial Relationships for Teens and Ad Effectiveness". Korean Journal of Advertising and Public Relations 20, n.º 1 (31 de enero de 2018): 186–213. http://dx.doi.org/10.16914/kjapr.2018.20.1.186.
Texto completoAndrews, Michelle, Xueming Luo, Zheng Fang y Anindya Ghose. "Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness". Marketing Science 35, n.º 2 (marzo de 2016): 218–33. http://dx.doi.org/10.1287/mksc.2015.0905.
Texto completoKravchenko, Natalya y Oleksandr Yudenko. "Visual metaphor in commercial ad: effectiveness or failure?" Cognition, Communication, Discourse, n.º 23 (31 de diciembre de 2021): 62–71. http://dx.doi.org/10.26565/2218-2926-2021-23-04.
Texto completoTesis sobre el tema "Ad effectiveness"
Woodson, Glenn J. "Enhancing the effectiveness of ad hoc units a revised training model". Thesis, Monterey, California: Naval Postgraduate School, 2009. http://hdl.handle.net/10945/4665.
Texto completoTo meet the personnel shortfalls resulting from the Global War on Terror, the United States Civil Affairs and Psychological Operations Command developed an integrated approach to strength management - of the ad hoc unit. This came at a cost, however, generally in terms of lost efficiency and decreased capabilities to conduct tactical and operational Civil Affairs Operations. This thesis encapsulates fifteen months studying eight United States Army Civil Affairs units who deployed to Iraq as part of OPERATION IRAQI FREEDOM, Rotation 0 - 08. The research objective was to determine if the units were effective and what, if any, changes are needed to improve the training program prior to deployment. The thesis presents a better method for preparing ad hoc units for deployment, and argues that overall unit effectiveness depends upon leveraging time management throughout training, validation, and deployment. By creating a collaborative approach to task management and linking social, cultural, and task cohesion, the Army can more effectively execute pre-deployment training plans for ad hoc units. The thesis also recommends that the Army adopt both a refined training model that augments the Army Training Management Cycle developed in Army Field Manual 7-0, Training the Force and revise the training management program to focus on integrating fulltime collaborative efforts into the training development and execution cycle.
Hatzifilippidou, Despina. "The effectiveness of a multimedia instrumental method (PMM) on the reading performance of Greek dyslexic-AD(H)D and LD-AD(H)D pupils". Thesis, Brunel University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.425142.
Texto completoGoble, Mark. "Study into the effectiveness of treating attention deficit hyperactive disorder (AD/HD) with natural therapy interventions". Thesis, University College London (University of London), 2011. http://discovery.ucl.ac.uk/10020645/.
Texto completoBergkvist, Lars. "Advertising effectiveness measurement : intermediate constructs and measures". Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2000. http://www.hhs.se/efi/summary/531.htm.
Texto completoKhoso, Ubedullah. "Investigating the effectiveness of scarcity appeals as a function of culture". Electronic Thesis or Diss., Aix-Marseille, 2020. http://theses.univ-amu.fr.lama.univ-amu.fr/201210_KHOSO_610ltz868cxkrta381dvausl40zmqml_TH.pdf.
Texto completoThe focus of this dissertation was to examine the impact of culture on the effectiveness of (demand vs. supply-based) scarcity appeal. The hypotheses were tested using an experimental design in two studies (Study 1: N = 417; Study 2: N = 435) including both Pakistani and French participants. Study 1 showed that (i) demand-based scarcity appeal was more effective than supply-based scarcity appeal in Eastern culture, whereas the reverse was found in Western culture; (ii) such moderating role of culture was stronger for high visibility products rather than low visibility products; and (iii) the respective prevalence of interdependent (vs. independent) self and its subsequent impact on susceptibility to normative influence (SNI) and need for uniqueness (NFU) mediated the moderating role of culture. Study 2 examined the moderating role of product visibility on the effectiveness of scarcity appeals through the relative cultural prevalence of injunctive vs. descriptive social norms. Findings revealed that: (i) both injunctive and descriptive social norms were more salient when buying high-visibility rather than low-visibility products; (ii) injunctive social norms prevailed over descriptive social norms in Eastern culture, whereas the reverse occurred in Western culture; and (iii) the cultural prevalence of injunctive (vs. descriptive) norms mediated the moderating role of product visibility on the effectiveness of scarcity appeals, which is higher when product visibility is high rather than low. Key theoretical contributions and managerial implications of these findings are discussed, before addressing new research perspectives
Ferreira, José Carlos. "CENTRO DE ATENÇÃO PSICOSSOCIAL ÁLCOOL E DROGAS (CAPS-ad): A EX-PERIÊNCIA DOS PROFISSIONAIS DE SAÚDE MENTAL NUMA UNIDADE DA BAIXA MOGIANA". Universidade Metodista de São Paulo, 2011. http://tede.metodista.br/jspui/handle/tede/1299.
Texto completoThe abusive use of psychoactive substances has been subject of concern and a problem faced by public policies almost worldwide. The recognition that such use develops significant economic, social, academic, family, physical and mental health consequences has led authori-ties to create programs that aim to cope with the expansion of this phenomenon. In Brazil, after a period in which the treatment offered to substance abusers was predominantly asylum, there have been changes in the model of care for this population, especially with the imple-mentation of Alcohol, Drugs and mental health services inside the Sistema Único de Saúde - SUS. This study aims to identify and analyze the perceptions of mental health professionals who work in ad-CAPS, the relevance and effectiveness of approaches and techniques they use to serve psychoactive substances users. It also wants to detect the academic and complemen-tary formation of those workers, the nature of the professional relationship established be-tween the team members, the results obtained with the work and the degree of satisfaction of those professionals with the results and identify the representation they have of those users and the degree of confidence in the ad-CAPS proposal. To collect data we used the semi-structured interview technique and the data processing was carried out based on the content analysis of Laurence Bardin technique. The research has shown that professionals do not have enough knowledge to deal with addiction, the team does not work in an interdisciplinary way and that the treatment is carried out randomly and with low efficiency. The representation they have the user is of a sick or victimized person by family and socio-economic circums-tances. It was also found that most professionals have doubts about the adequacy of the ad-CAPS as a proposal to care for alcohol and other drugs users.
O uso abusivo de substâncias psicoativas tem sido objeto de preocupação e alvo de políticas públicas de enfrentamento, praticamente no mundo todo. O reconhecimento de que tal forma de uso acarreta relevantes consequências econômicas, sociais, acadêmicas, familiares e de saúde física e mental, tem levado as autoridades competentes a criar programas que visam a fazer frente à expansão desse fenômeno. No Brasil, após um período em que o tratamento oferecido aos usuários de substâncias era predominantemente asilar, vem ocorrendo mudanças significativas no modelo de atenção a essa população, notadamente com a implantação dos Centros de Atenção Psicossocial Álcool e Drogas, dentro da estrutura do Sistema Único de Saúde SUS. O presente estudo tem por objetivo identificar e analisar a percepção dos pro-fissionais de saúde mental que atuam no CAPS-ad, sobre a pertinência e a eficácia das abor-dagens e técnicas por eles utilizadas no atendimento aos usuários de substâncias psicoativas. Visa também a conhecer a formação acadêmica e complementar desses trabalhadores; a natu-reza das relações profissionais que se estabelecem entre os membros da equipe; os resultados obtidos com o trabalho e o grau de satisfação dos profissionais com esses resultados. Objetiva ainda a identificar a representação que eles fazem desses usuários e o grau de confiança na proposta CAPS-ad. Para a coleta de dados utilizou-se a técnica de entrevistas semi-estruturadas e o tratamento dos dados foi realizado com base na técnica de Análise de Conte-údo de Laurence Bardin. A investigação revelou que os profissionais não têm formação para lidar com dependência química, que a equipe não atua de forma interdisciplinar e que o trata-mento é realizado de forma aleatória e com baixa eficácia. A representação que fazem do usu-ário é a de um indivíduo doente e ou vitimado pelas condições familiares e sócio-econômicas. Constatou-se também que a maioria dos profissionais tem dúvidas quanto à adequação do CAPS-ad como proposta para cuidar dos usuários de álcool e outras drogas.
Woodson, Glenn J. "Enhancing the effectivenss of ad hoc units a revised training model /". Monterey, Calif. : Naval Postgraduate School, 2009. http://edocs.nps.edu/npspubs/scholarly/theses/2009/Jun/09Jun%5FWoodson.pdf.
Texto completoThesis Advisor(s): Simons, Anna ; Greenshields, Brian. "June 2009." Description based on title screen as viewed on July 14, 2009. Author(s) subject terms: cohesion, training model, effectiveness, collaboration, efficiency, management planning and control, interpersonal relations, group dynamics, task forces, teams, ad hoc, case studies, systems approach. Includes bibliographical references (p. 101-104). Also available in print.
Ho, Pei Yuan y 何姵緣. "The Interaction Effects of Comparative Ad Intensity and Brand Attachment on Ad Effectiveness". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f3hj6q.
Texto completo長庚大學
工商管理學系
102
The literature has indicated that comparative advertising intensity and brand attachment will have impact on the effectiveness of comparative ads. However, little is known about how is the interaction between comparative advertising intensity and brand attachment, and in order to influence on advertisement. This study addressed this issue using the “resonance effect” from physics. We found that the implicit affection of consumer is as the natural frequency. If the comparative advertising intensity can match the frequency, which is the implicit affection of consumer, and it will obviously have stronger advertising effectiveness. Therefore, this research project is designed three studies to address this issue. To discuss this issue, we use three different kinds of products and advertised brand respectively. Three experimental design is a factorial one with 2 (comparative ad intensity: weak ads vs. strong ads) x 2 (brand attachment: weak attachment vs. strong attachment). Participants were randomly assigned to the weak intensity group or the strong intensity group. According to the participants’ level of attachment to the advertised brand, we separated it into two groups, strong attachment and weak attachment. Study1 initially discovered the interaction of comparative advertising intensity and brand attachment and were having margin of significance to the brand loyalty. Study two added two covariates, and also found that the interaction between comparative advertising intensity and brand attachment will obviously increase the attitude toward brand. Study three verified again the interaction between comparative advertising intensity and brand attachment which will increase the attitude toward brand. Moreover, study three also found that resonance can moderate this interaction to the effectiveness of attitude toward brand.
Kao, Chih-Hung y 高志宏. "A Study on WWW Ad Banner Effectiveness Analysis". Thesis, 1998. http://ndltd.ncl.edu.tw/handle/79837066088917547723.
Texto completo淡江大學
資訊管理學系
86
The purpose of this research is to indicate some feasible directions onenhancing WWW Ad banners effectiveness. By a literature review, we chose 12stimulus determinants of attention in traditional advertising media asattention-getting techniques and designed Ad banners with various levels ofdifferences respectively. Because the involvement conditions of Internetsuffers can be the moderating roles in the processing of advertising,Personal Involvement Inventory（PII）instrument was administed to acquireInternet suffers'' involvement traits. After experiments and data analysis,first, we discussed the main effect of each stimulus determinant ofattention and examined their feasibility on designing effective Ad banners.Second, we discuss the interaction effect of each stimulus determinant ofattention and involvement condition to know whether there is any differenceon Ad banner effectiveness of stimulus determinants of attention between different involvement conditions. The result exhibits most of the stimulus determinants of attention withvarious levels of differences have significant influences on Ad banners''effectiveness. Then we suggest these stimulus determinants of attention canbe the important principles on forming an effective Ad banner. Especially,the presentation of Ad Banner should not be without the movement determinantand some determinant （ex: position） must be combined with the new mediacharacteristics of WWW. Besides, we provide suggestion onAd Banners designing strategy. At last, in the interaction of determinants and involvement condition,although only minor stimulus determinants of attention interact withinvolvement conditions on Ad banner effectiveness, the WWW suffers''involvement conditions and characteristics should be still considered on designing Ad banners. On the other hand, the majority of stimulusdeterminants of attention of difference levels will make WWW suffersof high involvement condition have significant differences on Ad bannereffectiveness as to those of low involvement condition. To both of them,using of creative Ad executions will maxmize the effectiveness of Adbanners.
Horng, Jong-Sheng y 洪忠聖. "THE STUDY ON ADVERTISING EFFECTIVENESS OF COMPARISON PRINT AD". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46732700461012717741.
Texto completo大同大學
設計科學研究所
103
Advertising must accomplish two missions: attract attention and convey meaning. The purpose of vendors to conduct marketing communication is to persuade consumers that the advertising brand is superior to other brands, and comparative advertisement is able to achieve the advertising purpose effectively. Most of the print advertisements are composed of three basic elements of visual image, text title and brand name. The reason for the advertising agency creative people to add images in the advertisement design is to produce a better persuasive effect, thereby enhancing consumers’ perceived value and intention to purchase. In fact, the present or absent of advertising reference material is quite similar to the comparative intensity concept of comparative advertisement. The aim of this study is to explore the advertising effect of comparative advertisement by investigating on the impact of different forms of comparative advertisement and non-comparative advertisement towards advertising attitude, brand attitude and purchase intention through experiments. (1) The impact of different forms of comparative advertisement and non-comparative advertisement towards advertising attitude, brand attitude and purchase intention. (2) Whether or not different prices of product advertisement will generate an impact towards consumers’ brand image variances, advertising attitude, brand attitude and purchase intention. Four significant results were summarized from the experimental findings: (1) Based on advertising forms, the advertising effect of direct comparative advertisement and non-comparative advertisement is significantly greater than indirect comparative advertisement. (2) In comparative advertisement and non-comparative advertisement, the advertising effect of consumers towards high-priced commodities will not be necessarily higher than low-priced commodities. (3) In direct comparative advertisement, indirect comparative advertisement and non-comparative advertisement, the advertising effect of high-priced commodities to adopt direct comparative advertisement is able to generate a higher advertising effectiveness. (4) The brand image attitude of high-priced products to involve adopting non-comparative advertisement is poorer that direct comparative advertisement, indirect comparative advertisement and non-comparative advertisement. The purpose of advertising is to convey the correct message of commodities to achieve the sales objectives. The study has proposed the intimate consumer advice and research direction to serve as an important reference for advertising design workers, advertisers and advertising researchers.
Libros sobre el tema "Ad effectiveness"
National Center on Child Abuse and Neglect. y CSR Incorporated, eds. Final report on the validation and effectiveness study of legal representation through guardian ad litem. Washington, D.C: U.S. Dept. of Health and Human Services, Administration for Children and Families, Administration on Children, Youth and Families, National Center on Child Abuse and Neglect, 1993.
Buscar texto completoThe committed enterprise: Making vision, values, ad branding work. 2a ed. Oxford: Elsevier/Butterworth-Heinemann, 2005.
Buscar texto completoAd-Hoc Expert Group Meeting on Deepening the Judiciary's Effectiveness in Combating Corruption (2007 Addis Ababa, Ethiopia). Ad-Hoc Expert Group Meeting on Deepening the Judiciary's Effectiveness in Combating Corruption: 19-21 November 2007, Addis Ababa, Ethiopia : report. Addis Ababa: United Nations, Economic Social Council, Economic Commission for Africa, 2007.
Buscar texto completoUnited States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Ad Hoc Subcommittee on Disaster Recovery., ed. Assessing the effectiveness of agricultural disaster assistance programs in the wake of the 2008 Midwest floods, Hurricane Gustav, and Hurricane Ike: Joint hearing before the Committee on Agriculture, Nutrition, and Forestry, United States Senate, and the Ad Hoc Subcommittee on Disaster Recovery of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Tenth Congress, second session, September 24, 2008. Washington: U.S. G.P.O., 2009.
Buscar texto completoUnited States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Assessing the effectiveness of agricultural disaster assistance programs in the wake of the 2008 Midwest floods, Hurricane Gustav, and Hurricane Ike: Joint hearing before the Committee on Agriculture, Nutrition, and Forestry, United States Senate, and the Ad Hoc Subcommittee on Disaster Recovery of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Tenth Congress, second session, September 24, 2008. Washington: U.S. G.P.O., 2009.
Buscar texto completoMecca, Adam P. y Rajesh R. Tampi. Effectiveness of Atypical Antipsychotic Drugs in Patients with Alzheimer’s Disease. Editado por Ish P. Bhalla, Rajesh R. Tampi, Vinod H. Srihari y Michael E. Hochman. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780190625085.003.0015.
Texto completoRaymond, Joad. Censorship in Law and Practice in Seventeenth-Century England. Editado por Lorna Hutson. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199660889.013.46.
Texto completoEliav, Lieblich. Part 1 The Cold War Era (1945–89), 5 The Soviet Intervention in Hungary—1956. Oxford University Press, 2018. http://dx.doi.org/10.1093/law/9780198784357.003.0005.
Texto completoCapítulos de libros sobre el tema "Ad effectiveness"
Michailidou, Eleni, Christoforos Christoforou y Panayiotis Zaphiris. "Towards Predicting Ad Effectiveness via an Eye Tracking Study". En Lecture Notes in Computer Science, 670–80. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07293-7_65.
Texto completoRizomyliotis, Ioannis, Kleopatra Konstantoulaki y Ioannis Kostopoulos. "Business-to-Business Print Ad Effectiveness: Some Empirical Evidence". En Business-to-Business Marketing Communications, 33–68. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58783-7_4.
Texto completoCeluch, Kevin, Rodger Singley y Mark Slama. "Gender and AD Effectiveness: The Role of Social Risk". En Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 377–81. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_103.
Texto completoTorres, Álvaro, Carlos T. Calafate, Juan-Carlos Cano y Pietro Manzoni. "Evaluating the Effectiveness of a QoS Framework for MANETs in a Real Testbed". En Ad-hoc, Mobile, and Wireless Networks, 221–34. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-31638-8_17.
Texto completoLou, Sijia, Jun He y Wei Song. "Effectiveness Analysis of Communications Jamming to Battlefield Ad Hoc Network". En Proceedings of the 4th International Conference on Computer Engineering and Networks, 1071–78. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-11104-9_123.
Texto completoAbuhaimed, Sami y Sandip Sen. "Influence of Expertise Complementarity on Ad Hoc Human-Agent Team Effectiveness". En PRIMA 2022: Principles and Practice of Multi-Agent Systems, 679–88. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-21203-1_46.
Texto completoDe Vlieger, Lynn, Liselot Hudders y Gino Verleye. "The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research". En EAA Series, 213–22. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02365-2_16.
Texto completoHerrewijn, Laura y Karolien Poels. "The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format". En Advances in Advertising Research IX, 87–100. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22681-7_7.
Texto completoKaur, Sarbjit y Ramesh Kait. "An Overview of Ad Hoc Networks Routing Protocols and Its Design Effectiveness". En Computer Vision and Robotics, 421–30. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-7892-0_33.
Texto completoLim, Chansook, Stephan Bohacek, João P. Hespanha y Katia Obraczka. "On the Effectiveness of Proactive Path-Diversity Based Routing for Robustness to Path Failures". En NETWORKING 2008 Ad Hoc and Sensor Networks, Wireless Networks, Next Generation Internet, 574–85. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-79549-0_50.
Texto completoActas de conferencias sobre el tema "Ad effectiveness"
Gianuzzi, Vittoria. "Data replication effectiveness in mobile ad-hoc networks". En the 1st ACM international workshop. New York, New York, USA: ACM Press, 2004. http://dx.doi.org/10.1145/1023756.1023760.
Texto completoDetti, A., C. Loreti y P. Loreti. "Effectiveness of overlay multicasting in mobile ad-hoc network". En 2004 IEEE International Conference on Communications (IEEE Cat. No.04CH37577). IEEE, 2004. http://dx.doi.org/10.1109/icc.2004.1313281.
Texto completoLiu, Chung-Hsin y Sheng-Shiang Chang. "The study of effectiveness for ad-hoc wireless network". En the 2nd International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1655925.1656001.
Texto completoSun, Caihong, Meina Zhang y Meiyun Zuo. "Does Ad-Context Matter on the Effectiveness of Online Advertising?" En The 30th International Conference on Software Engineering and Knowledge Engineering. KSI Research Inc. and Knowledge Systems Institute Graduate School, 2018. http://dx.doi.org/10.18293/seke2018-144.
Texto completoHolzscheiter, Michael, Jan Alsner, Niels Bassler, Helge Knudsen, Stefan Sellner y Brita Singers Sørensen. "Relative Biological Effectiveness of Antiprotons the AD-4/ACE Experiment". En Proceedings of the 12th International Conference on Low Energy Antiproton Physics (LEAP2016). Journal of the Physical Society of Japan, 2017. http://dx.doi.org/10.7566/jpscp.18.011039.
Texto completoWang, Pengyuan, Wei Sun, Dawei Yin, Jian Yang y Yi Chang. "Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis". En WSDM 2015: Eighth ACM International Conference on Web Search and Data Mining. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2684822.2685294.
Texto completoCao, Jin, Chunhui Liu, Zanliang Dong y Pei Wang. "Effectiveness evaluation of UAV Ad hoc network in complex task environment". En 2021 International Conference on Communications, Information System and Computer Engineering (CISCE). IEEE, 2021. http://dx.doi.org/10.1109/cisce52179.2021.9445961.
Texto completoBhatti, Imran, Jawaid Ahmed Siddiqi, Abdul Moiz y Zulfiqar Ali Memon. "Towards Ad hoc Testing Technique Effectiveness in Software Testing Life Cycle". En 2019 2nd International Conference on Computing, Mathematics and Engineering Technologies (iCoMET). IEEE, 2019. http://dx.doi.org/10.1109/icomet.2019.8673390.
Texto completoŠakinytė, Dainora, Rasa Markšaitytė, Laura Šeibokaitė, Auksė Endriulaitienė y Justina Slavinskienė. "THE EFFECTIVENESS OF SOCIAL ADS TARGETING DRUNK DRIVING". En International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact069.
Texto completoLevorato, Marco, Andrea Munari y Michele Zorzi. "On the Effectiveness of Cooperation in Carrier Sense-Based Ad Hoc Networks". En 2009 6th Annual IEEE Communications Society Conference on Sensor, Mesh and Ad Hoc Communications and Networks. IEEE, 2009. http://dx.doi.org/10.1109/sahcn.2009.5168953.
Texto completoInformes sobre el tema "Ad effectiveness"
Dahm, Philipp, Michelle Brasure, Elizabeth Ester, Eric J. Linskens, Roderick MacDonald, Victoria A. Nelson, Charles Ryan et al. Therapies for Clinically Localized Prostate Cancer. Agency for Healthcare Research and Quality (AHRQ), septiembre de 2020. http://dx.doi.org/10.23970/ahrqepccer230.
Texto completoKott, Phillip S. The Degrees of Freedom of a Variance Estimator in a Probability Sample. RTI Press, agosto de 2020. http://dx.doi.org/10.3768/rtipress.2020.mr.0043.2008.
Texto completoLong, Cong, XUke Han, Yunjiao Yang, Tongyi Li, Qian Zhou y Qiu Chen. Efficacy of Intranasal Insulin in Improving Cognition in Mild Cognitive Impairment or Dementia: A Systematic Review and Meta-analysis. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, agosto de 2022. http://dx.doi.org/10.37766/inplasy2022.8.0054.
Texto completoAtuesta, Laura, Maria Elena Corrales, Juan Manuel Puerta y Julia Sekkel. Approach Paper: Evaluation of Regional Programs at the IDB. Inter-American Development Bank, noviembre de 2011. http://dx.doi.org/10.18235/0010429.
Texto completoTusiime, Hilary Mukwenda y Nahom Eyasu Alemu. Embracing E-Learning in Public Universities in Ethiopia and Uganda. Mary Lou Fulton Teachers College, diciembre de 2023. http://dx.doi.org/10.14507/mcf-eli.j2.
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