Dissertations / Theses on the topic 'Youtube Users'
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OLIVEIRA, DANIELA FERNANDES DE. "SURFING ON YOUTUBE: THE MASS SELF COMMUNICATION AND THE VIDEOS BROADCASTED BY COMMON USERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14700@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRORecentemente, de maneira mais extensiva, mas desde o fim da década de 90, um fenômeno pôs em cheque os papéis de quem produz e de quem consome informação no mundo. Esta dissertação procura analisar esse fenômeno na internet, chamado aqui de comunicação individual de massa. Especificamente, o foco deste estudo é o site de compartilhamento de vídeos YouTube, cujo slogan é broadcast yourself, ou seja, transmita você mesmo, e que conta com mais de 78 milhões de vídeos publicados – são cerca de 240 mil filmes adicionados todos os dias. Integrante da fase web 2.0, na qual pessoas comuns passaram a publicar textos, fotos, vídeos, comentários, desenhos e outros tipos de conteúdo na internet, o YouTube, originalmente concebido por três amigos desejosos de compartilhar com outros amigos seus vídeos pessoais, hoje integra o Google Inc., um dos maiores grupos do mercado web. Além das réplicas de conteúdos já exibidos no cinema, na TV e em outros meios, a grande maioria dos vídeos publicados e exibidos no site é totalmente inusitada. Para a análise, foram agrupados os vídeos produzidos por usuários comuns em três categorias: filmes virais, de família e videobiografias. Por meio das análises desses filmes e do diálogo com teóricos, são elaboradas questões atuais, como identidade, autoria e agenciamento coletivo, que parecem refletir bem a sociedade conectada.
Recently, more extensively, but since the end of the 90s, a phenomenon has changed the roles of those who produce and consume information in the world. This dissertation attempts to analyze this phenomenon, called here mass self communication, which took place in the internet in recent years. Specifically, the focus of this study is the website YouTube, whose slogan is broadcast yourself, and has over 78 million uploaded videos - about 240 thousand movies are being added there every day. Of the web 2.0 phase, in which ordinary people publish text, photos, videos, comments, drawings and other types of content on the internet, YouTube, originally conceived by three friends willing to share with their group their personal videos, today integrate Google Inc., one of the largest worldwide technology corporation groups. In addition to the large amount of cloned content, copied and digitalized from blockbuster movies, clips, TV soap opera and other sources, most of the videos published and displayed in YouTube are brand new. For the analysis of these videos produced by common users, they were grouped in three categories: viral films, family movies and video biographies. Some selected issues, particularly of identity, authorship and agency are then discussed, raising speculations about the nature and prospects of a interconnected society.
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Miia, Andrada, and Kaili Dong. "Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44135.
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Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. However, since social media personalization implies the collection and analysis of highly personal data, consumers may develop negative reactions, attitudes or perceptions towards personalized advertising. Research covers extensively issues such as privacy concerns, invasiveness, forced exposure or irritation, which can lead to advertising avoidance. Though understanding the user perspective is crucial, the topic advertising avoidance in the context of personalization, especially in social media environments, hasn’t been discussed at great length. The purpose of this thesis is to understand how YouTube users experience personalized advertising while using the platform. The empirical findings of this thesis contribute to the ongoing research on personalized advertising within a social media setting. In addition, by understanding what can influence personalized ad avoidance on YouTube and describing how consumers express ad avoidance on the platform, this thesis aims to nurture a deeper understanding of the phenomenon. This study is based on an interpretative, abductive as well as a qualitative research design. It uses semi-structured interviews to explore the views, experiences, beliefs, and motivations of individual participants as well as focus groups that can leverage group dynamics to generate new qualitative data. The results of this thesis show that YouTube users experience ad avoidance in relationship with personalized ads for several reasons linked to prior negative attitudes, perceived goal impediment or ad irritation. The analysis of the findings revealed that users can experience cognitive, affective and behavioral ad avoidance as presented in the literature, but a theoretical model which can perfectly explain the phenomena of personalized ad avoidance on social media is currently not existent. While some antecedents claimed by the previously mentioned theoretical frameworks were also visible in the study, additional aspects may have an impact on how consumers experience personalized advertising avoidance in the social media environment, and more specifically on YouTube.
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Zhen, Zuguang. "The effect of mobile cellular network performance and contextual factors on smartphone users’ satisfaction : A study on QoE evaluation for YouTube video streaming via CrowdSourcing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177566.
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Mobile data traffic will continue to show rapid growth in the coming years; however the data revenue is not rising fast enough to ensure the operators’ profitability. Therefore, mobile operators must seek new approaches to find out what service does the customers need and what quality makes the customers satisfied in order to keep their increasingly sophisticated customers satisfied at the same time minimizing their revenue gap. This paper investigate the effect of mobile cellular network performance and contextual factors on smartphone users’ satisfaction, this was done via crowdsourcing through an experiment where an Android Application and a user Survey were included, which is able to evaluate and analyze the perceived quality of experience (QoE) for YouTube service for Android Smartphone users. To achieve this goal, the App NPT performs measurements of objective quality of service (QoS) parameters, whereas the survey carriers out collecting subjective user opinion. The result show that network performance parameters do impact the MOS (Mean Opinion Score) exponentially, either in a positively or negatively way, however, multiple parameters need to be considered together in order to draw a more accurate correlation with QoE. In addition, QoE are heavily affected by many other contextual factors, such as age and gender as well as users location. QoE are also impacted by several subjective factors, such as user expectation. Not always the highest throughput will lead to the best QoE, and not always the best technology (LTE) deserves the best MOS. Even though user received very high downlink throughput, their MOS value may still be low due to they might think the video were not fun to watch and the quality has not meet their expectation.
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Gerlock, Grant L. "Have it Your Way: Audience and Brand Identity in User-Generated Advertising." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1322833440.
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Armstrong, Erin H. "Political Campaigning 2.0: How the 2008 Obama-Biden and McCain-Palin Campaigns and Web Users Framed Race, Gender, and Age." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1386020805.
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Lundberg, Niclas, and Anders Söderman. "Establishment on YouTube : Catchphrases, communities and user involvement." Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46136.
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YouTube is a great place for attention and discussion. Individuals and companies canuse the context and the system for branding of their content. Previous research in thearea has had a larger focus on mass statistics and social patterns on YouTube asequations, rather than as a social platform with people using it. Our research focusedon the users and why they choose to involve themselves with the content of theSwedishMealTime channel on YouTube and what we could do as a producer to createa more established channel, since we run it ourselves. This gave us an opportunity toextract data from the statistics on both YouTube and the corresponding Facebookpage of SwedishMealTime. We sent out an online survey to our subscribers withquestions revolving around the channel and content, in order to gain more insight ofwhat kind of content they prefer. A netnographic study was made in combinationwith a survey to collect the data for the analysis. Our results suggest that a regularupload scheme, communication and interaction with subscribers and establishment ofthe channel increases the sense of belonging, which in turn increases the exposure ofthe channel and the number of users subscribing to it. Future research will requireinformation about more channels, to identify behaviour between them, and if thereare any patterns for a viral success.
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Hagerty, Sean P. "An examination of the uses and gratifications of YouTube." Click here for download, 2008. http://proquest.umi.com/pqdweb?did=1629576031&sid=1&Fmt=2&clientId=3260&RQT=309&VName=PQD.
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Kim, Jin. "User-generated content (UGC) revolution?: critique of the promise of YouTube." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/529.
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This dissertation concerns the relationship between the liberating potential of an individuals' use of new media and the various institutional constraints on that. While I aim to explore the emancipatory potential of YouTube, I seek not to lose sight of the cultural, historical and political forces that limit individual use of it. This dissertation examines YouTube from agent, institution and text perspectives, the triangle of media studies. Each perspective illustrates tensions and conflicts between the personal and the public, amateurism and professionalism, narrowcasting and broadcasting, and User-Generated Content (UGC) and Professionally-Generated Content (PGC).
Technological development promises the expansion of the human being, the empowerment of individuals and widening opportunities of communication through personalized media. Amateur users take advantage of the convenience and accessibility in YouTube, and consequently they have a chance to deeply engage in the media content production-distribution-consumption-feedback system. With its encouragement of amateur video production, this new medium seems to have the capability to change the nature of media users, from passive audiences to active creators. However, the myth of the active user is inseparable from celebrity culture. Self-expression on the web is often imbued with the fascination with fame, but is not the same as user empowerment. Amateurism in UGC came to be compromised when the line between UGC and PGC started to blur. From a techno futuristic perspective, YouTube seems to make the audience into interactive users, but that interactivity is close to active consumption in the realm of disposable celebrity.
The development of mass media always involves a tension between mass communication and interpersonal communication. Historically, YouTube is positioned within the development of personalized media. YouTube is an evolutionary medium under the influence of traditional broadcasting, rather than a revolutionary medium discontinuous from media history. What contemporary people think new about YouTube are likely the consequences of technological evolution rather than those of media revolution. Exploring YouTube, I do not deny the convenience and accessibility of UGC media, but I do not want to lose sight of the legacy of amateurism, individualism and user participation.
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Ram, Shri, and Nitin Paliwal. "Design and Development of Multimedia Based User Education Program: The Advantages of YouTube." KBD Publication, 2012. http://hdl.handle.net/10150/299604.
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User education is one of the essential activities of the library to optimize the use of library services. This paper discusses the use of multimedia based videos for the promotion of library services and activities with the help of emerging trends and technologies and the power of Web 2.0 especially YouTube. Through this paper, it is tried to demonstrate the procedural aspects of promoting user education through developing multimedia based user education program and utilizing the services of YouTube as media of marketing and communication at Jaypee University of Information Technology, Solan, Himachal Pradesh, India.
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Ram, Shri, and Nitin Paliwal. "Design and Development of Multimedia Based User Education Program: The Advantages of YouTube." KBD Publications, 2013. http://hdl.handle.net/10150/283594.
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User education is one of the essential activities of the library to optimize the use of library services. This paper discusses the use of multimedia based videos for the promotion of library services and activities with the help of emerging trends and technologies and the power of Web 2.0 especially YouTube. Through this paper, it is tried to demonstrate the procedural aspects of promoting user education through developing multimedia based user education program and utilizing the services of YouTube as media of marketing and communication at Jaypee University of Information Technology, Solan, Himachal Pradesh, India.
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Ceia, Patrícia Andreia de Sousa. "Youtube e user generated content : a sua influência nas atitudes e comportamentos em Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12944.
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Mestrado em MarketingAs mudanças que têm ocorrido no meio digital conduziram a alterações no comportamento dos consumidores. Uma delas trata-se do facto de se basearem em fontes de informação não controláveis pelos marketers, como o conteúdo criado e partilhado pelos utilizadores (UGC - User Generated Content), como exemplifica o Youtube. Esta investigação pretende compreender a relação existente entre o valor deste conteúdo e a utilidade percebida pelos consumidores relativamente ao mesmo, assim como a influência que a utilidade e a credibilidade do UGC podem ter nas atitudes dos consumidores. Procura-se averiguar também qual a relação entre as atitudes e as intenções comportamentais dos portugueses. A investigação teve por base um estudo quantitativo e uma amostragem por conveniência, tendo sido obtidas 748 respostas ao questionário. Os resultados obtidos através de uma análise de dados multivariada indicam que o valor do UGC no Youtube tem um impacto positivo na utilidade percebida pelos consumidores. Adicionalmente, verifica-se que as atitudes dos consumidores se relacionam positivamente com a sua perceção de utilidade e credibilidade. Observa-se ainda que as atitudes dos consumidores afetam positivamente as suas intenções comportamentais perante o UGC. As conclusões deste estudo trazem um maior conhecimento sobre relações que não tinham sido estudadas e permitiram verificar a adequabilidade dessas. Compreender o comportamento dos consumidores é também essencial, por conseguinte, este estudo contribui com um maior conhecimento do fenómeno em Portugal. Os resultados permitem também verificar que o UGC é uma boa ferramenta para os marketers estabelecerem uma ligação emocional entre as marcas e os consumidores.
The transformation that have been occurred in digital environment led to changes in consumer behavior. There are information sources that are not controlled by marketers, as user generated content (UGC) of which Youtube refers to. This research aims to understand the relation between the value of these new type contents and the utility perceived by consumers, as well as the influence that the utility and credibility of UGC have in the consumer's attitudes. The aim is to investigate the relation between the attitudes and behaviors in Portugal. The research was based on a quantitative study and a convenience sampling, and have been obtained 748 responses to the questionnaire. The results obtained from multivariate data analysis indicate that the UGC's value on YouTube has a positive impact on the perceived utility by consumers. In addition, consumer attitudes towards that content is positively related to their perception of utility and credibility of that content. It can be still seen that the attitudes of consumers affect positively their behavioral intentions towards the UGC. The findings of this study contribute in this area, to the extent that it brings a better understanding of the relationships that had not been studied yet and allowed to verify the appropriateness of the relationship. Understanding consumer behavior is essential, therefore, this study contributes to a better understanding of the phenomenon in Portugal. The results allow us to find that the UGC is a suitabletool for managers and marketers to establish an emotional connection between brands and consumers.
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Larsson, Towe, and Emelie Svensson. "Ungdomars motiv till deras användande av Youtube : En kvalitativ intervjustudie utifrån Uses and gratifications teori." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74772.
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The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. We used a qualitative method and interviewed eight Swedish teenagers between the ages of 15 to 19. To reach a result and answer our two research questions we used Uses and gratifiations theory and previous research to come up with different needs and motives for using Youtube. With Uses and gratifications theory we were able to obtain four needs and twelwe motives. The result showed that the respondents in this study watched Youtube mainly because of four reasons, to learn new things, the pursuit of belonging, daydream and their active use.
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Alhouaidy, Zahra. "Att sprida upphovsrättsligt skyddat material på YouTube : Om användarnas motivation att ladda upp upphovsrättsskyddat material." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18951.
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Ett av de mest populära community:n på internet och en av världens mest populärastewebbplats i dag är videotjänsten YouTube. Strömmande tjänster blir alltmer efterfrågade i taktmed att tekniken utvecklas och bandbreddens prestationsförmåga inte längre är en begränsning.Inte minst har strömmande tjänster, i synnerhet YouTube, blivit populärt på grund av desskopierade innehåll av användare, i motsats till det egenskapade. Många av de uppladdadevideoklippen är upphovsrättsskyddade och just sådana videoklipp har visat sig tendera att varasärskilt efterfrågade bland användarna.I den här uppsatsen tittar jag på användarnas beteenden på YouTube i form av en observationnär de laddar upp upphovsrättsskyddat material. Jag undersöker hur användare ställer sig tillupphovsrätten och de regler som råder på YouTube genom en enkätundersökning. Slutligenintervjuar jag två advokater specialiserade inom området för att ta del av deras professionellasynsätt. Uppsatsen presenterar de observerade användarstrategierna och reflektionerna.
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Jin, Youbei. "Integration and assessment of streaming video content and API development into a spaced repetition service." Thesis, KTH, Radio Systems Laboratory (RS Lab), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-142481.
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There are a lot of spaced repetition system based online learning services available nowadays, but none of them are popular or widely accepted as a good means for studying. The problem of these services is, instead of exploiting and utilizing the possibility of modern technology, they simply brought this old school learning method to the web as an application with exactly the same experience as one could have with textbooks and flash cards. This master’s thesis project concerns Sharplet, a spaced repetition system based web service, who is trying to stand out by offering some features that none of the other comparable services have. One of these features is the integration of YouTube video clips, so that in addition to text and pictures, study materials may now include both audio and video material. This thesis begins by reviews spaced repetition systems in general, and then focuses on some of the existing services and how to provide a better service. Next the thesis describes the design, implementation, and evaluation of a new service that includes both audio and video content. The main practical result of this master’s thesis project is a working prototype audio and video enabled spaced repetition based service. Unfortunately, the actual performance of this prototype is unacceptable, hence there is a need to improve its performance before it can be integrated with the production spaced repetition system.Det finns en hel del repetitionssystem baserat online- lärande tjänster som finns idag, men ingen av dem är populära och allmänt accepterat som ett bra sätt för att studera. Problemet med dessa tjänster är, i stället för att utnyttja och utnyttja möjligheten till modern teknik, de helt enkelt fört din gamla inlärningsmetod för webben som ett program med exakt samma upplevelse som man kunde ha med läroböcker och flash-kort. Denna magisteruppsats projektet gäller Sharplet, ett repetitionssystem baserat webbtjänst, som försöker sticka ut genom att erbjuda vissa funktioner som ingen av de andra jämförbara tjänster har. En av dessa funktioner är att integrera YouTube- videoklipp, så att förutom text och bilder, samt ljud och video både är nu tillgänglig för läromedel. Detta examensarbete recensioner repetitionssystemi allmänhet, fokuserar sedan på några befintliga tjänster och hur man kan ge bättre service. Den största utmaningen kommer att undersöka YouTube API och studera användarbeteendeför att ge en bättre användarupplevelse. Det viktigaste resultatet av detta examensarbete är en fungerande prototyp av en ljud -och video aktiverat repetitionsbaserad tjänst. Tyvärr är det faktiska utförandet av denna prototyp oacceptabelt, därför finns det ett behov av att förbättra sina resultat innan den kan integreras med tillverkningen fördelade upprepning systemet.
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Corrêa, Maurício de Vargas. "Interações no Youtube e capital social : estudo em um canal de divulgação científica sobre Psicologia." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/172660.
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O presente estudo teve por objetivo analisar a influência do conteúdo de divulgação científica publicado pelo canal Minutos Psíquicos do YouTube sobre a formação do capital social. O objeto de estudo foi analisado com o aporte da Teoria Fundamentada, uma ferramenta metodológica que tem sido recomendada por pesquisadores brasileiros e estrangeiros para o estudo das mídias sociais e das redes sociais na internet. O corpus de análise foi constituído pelo vídeo mais popular do canal selecionado e pelos comentários relacionados. Para a análise dos comentários foram utilizadas as três técnicas de codificação da Teoria Fundamentada: a codificação aberta, a codificação axial e a codificação seletiva. Ao final da pesquisa, foram identificadas três práticas discursivas que contribuem para a formação do capital social e de valores relacionados no contexto de estudo: a autoexpressão, as reações do canal e o suporte social. As formas de capital social que apareceram com maior frequência são o capital relacional, o capital cognitivo e a confiança no ambiente social. Porém, também foi possível constatar a presença do capital normativo e de indícios do capital institucional. Entre os valores construídos pelos usuários em suas práticas discursivas estão a visibilidade, a legitimação e o suporte social. Esse último merece destaque por perpassar todas as categorias principais. O intercâmbio de informações foi uma prática pouco expressiva naquele contexto. Por fim, conclui-se que o conteúdo publicado pelo canal funciona como um vetor para as diferentes formas de comportamento social que contribuem para a formação do capital social.The objective of this study was to analyze the influence of the content of scientific divulgation published by YouTube Minutos Psíquicos channel on the formation of social capital. The object of study was analyzed with the contribution of Grounded Theory, a methodological tool that has been recommended by Brazilian and foreign researchers for the study of social media and social networks on the internet. The analysis corpus consisted of the most popular video of the selected channel and related comments. For the analysis of the comments the three coding techniques of the Grounded Theory were used: open coding, axial coding and selective coding. At the end of the research, three discursive practices were identified that contribute to the formation of social capital and related values in the study context: self-expression, channel reactions and social support. The forms of social capital that have appeared most often are relational, cognitive, and trustworthiness of social environment. However, it was also possible to verify the presence of normative capital and evidence of institutional capital. Among the values built by the users in their discursive practices are visibility, legitimation and social support. The latter deserves special mention because it covers all the main categories. The information exchange was not very expressive in that context. Finally, it is concluded that the content published by the channel works as a vector for the different forms of social behavior that contribute to the formation of social capital.
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Johansson, Äijö Mimmi. "YouTube och vlogging ur ett användarperspektiv : En studie om den engagerade användarens deltagande, upplevelser och drivkrafter." Thesis, Umeå universitet, Institutionen för informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-135388.
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This thesis is about YouTube, focusing on the phenomenon on the platform called vlogging. The study aims to examine how the dedicated user explains his/hers feelings towards the people of which vlogging content they have been consuming for a long period of time. Is there perhaps a noticeable pattern regarding how and why they established this relationship in the first place, and how it has developed over time. What is it that makes this type of video consumption valuable to the consumer, and what is the driving force that makes them stay so committed. The aim and purpose of this study is to find out what kind of participatory culture that is involved around vlogging as a media production and how it is described with the dedicated users own words. Is the driving force behind the engagement being a part of a community on the platform, or is the relationship straight between the producer and the consumer. If so, how and what is it that makes this one-way-relationship between the viewer and the vlogger valuable. To gather information about the dedicated users view of their consumption, and to answer the questions above, I have carried out 10 qualitative interviews with respondents who have been watching vlogs for five years or more within the media of YouTube. Through data collection and previous research within the subject, this thesis is able to confirm five different themes. Through analysis these themes together map out a pattern that concludes different factors for participating.
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Khorsun, Nelli. "Understanding and responding to algorithm : How different age groups reflect and respond to problematic aspects of YouTube’s algorithm." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279432.
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YouTube is a global video sharing platform, affecting millions of users daily with its algorithm. With the lack of research on users’ perspectives this study explored: How different age groups reflect and respond to problematic aspects of the YouTube algorithm. Two different age groups were interviewed to probe their perspectives and test any following shifts in attitudes or behavior. Using the lens of the Transtheoretical behavior change model (“Stages of Change”), these two groups were taxonomised and revealed differing affective perceptions and dynamics towards intentions to change. The younger generations proved to be more rigid, while the older indicated more flexibility to change. These and other perception dimensions such as: self-assessment, level of trust, responsibility issues and engagement practices were explored and compared between two age groups.YouTube är en global plattform för videodelning vars algoritmer dagligen påverkar miljontals användare, samtidigt som det saknas forskning om användarperspektivet. I denna studie undersöks: Hur olika åldersgrupper reflekterar och svarar mot de problematiska aspekterna av YouTubes algoritm. Intervjuer genomfördes med två skilda ålderskategorier för att studera deras perspektiv och påföljande förändringar i attityder och beteenden. Grupperna kategoriserades sedan utifrån behaviorismens transteoretiska utvecklingsmodell (“Förändringsstadier”) vilket visade på varierande affektiv perception och dynamik vad gäller förändring intention. De yngre generationerna visade sig vara mer rigida medan de äldre påvisade en större flexibilitet. Andra perceptionsdimensioner som har undersökts och jämförts mellan åldersgrupperna är självbedömning, förtroendenivåer, ansvarsfrågor och engagemangspraktik.
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Elliott, Lindsey. "What makes a non-professional video go viral: a case study of “I’m farming and I grow it”." Thesis, Kansas State University, 2013. http://hdl.handle.net/2097/15780.
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Master of ScienceDepartment of Journalism and Mass Communications
Louise Benjamin
In 2013, creating a 57-second video can lead to more than $150,000 in profit for the creator and the creator can be anyone. This money-making opportunity comes from a recent popular trend known as a “viral video,” defined as a phenomenon of a video becoming highly popular through rapid, user-led distribution via the internet. However, research has not determined a clear model for creating a non-professional viral video. Interviews and YouTube analytics revealed how the video “I’m Farming and I Grow It,” a non-professional video created by three Kansas boys, was spread. Using the theories Uses and Gratifications and Two-Step Flow, this case study then analyzed the comments posted on the viral video and a content analysis of the comments identified the key factors mentioned by users, which contributed to the videos’ millions of views. The results conclude the key components for making a non-professional video go viral are “opinion leaders” spreading the message and video content that elicits positive feelings such as joy, humor, or praise. This study also provides a model to help a non-professional video go viral based on previous research and this case study.
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Kilavuz, Arda. "En studie av Karlstads universitets studenters användning av video-centric webbplatser." Thesis, Karlstads universitet, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6519.
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Undersökningens avsikt är att granska video-centric webbplatsers användning bland Karlstads universitets studenter, varför och hur studenter använder webbplatserna. Undersökningen är baserad på Uses and Gratifications modellen.
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Riboni, Ulrike Lune. ""Juste un peu de vidéo" : la vidéo partagée comme langage vernaculaire de la contestation : Tunisie 2008-2014." Thesis, Paris 8, 2016. http://www.theses.fr/2016PA080074.
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Du soulèvement survenu en Birmanie en 2007 aux révoltes qui ont traversé les pays de la Méditerranée en 2011, les usages de la vidéo partagée sur internet n’ont cessé de se développer au cœur des manifestations et des émeutes. À partir d’observations menées sur internet et d’une enquête de terrain en Tunisie, la thèse s’attache à décrire l’évolution des usages de l’image animée sur le temps long du processus révolutionnaire tunisien entre 2008 et 2014, et à questionner la place et le rôle de ces pratiques dans un monde social en ébullition. L’analyse des contenus mais aussi des tensions socio-politiques qui ont présidé et succédé au moment insurrectionnel, suggère que la prise d’images n’est pas seulement une pratique utilitaire et stratégique destinée à sensibiliser ou à produire une information alternative, mais qu’elle sert des objectifs complexes traversés par les enjeux de lutte qui ont animé les différentes périodes. Des premiers usages en période autoritaire aux productions en plan-séquence dans le temps de l’urgence insurrectionnelle, des montages et mises en scènes accompagnant les mobilisations pour la reconnaissance des acteurs de la révolte à ceux réaffirmant les revendications des populations marginalisées, la vidéo partagée s’est affirmée comme le langage vernaculaire de la contestationFrom the Burma uprising in 2007 to the revolutions of the Arab world in 2011, the uses of digital video have continued to grow, from the heart of demonstrations and riots to the internet. Based on observations conducted on the internet and on a field survey in Tunisia, the thesis describe the evolution of moving image uses in the Tunisian revolutionary process between 2008 and 2014, and interrogates the place and role of these practices in a social world in turmoil. Content analysis combined with analysis of the socio-political tensions that led and succeeded the uprising, suggests that taking pictures is not only a strategic utility practice to raise awareness or to produce alternative information, but that it serves complex objectives marked by the struggle issues of the different periods. From the first uses in authoritarian period to the uses during riots weeks, from edited clips for recognition of revolutionary actors to productions for the recognition of marginalized populations, shared videos revealed as the vernacular language of protest
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Pavlova, Zornitsa. "Is a user-generated social media campaign for the symptoms and consequences of vitamin B12 deficiency an effective tool for creating awareness of the health issue? A Bulgarian case study." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23909.
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This study aims to analyze the effect of an improvised user-generated health awareness campaign which was based on a personal narrative and first-hand experience with the B12 deficiency symptoms in babies and toddlers. The campaign was conducted in 2015 with a follow-up video in 2016 and shared through social media outlets, informing about the topic and empowering individuals to take responsibility for their own or their child’s health by providing information that could serve as a guideline for early diagnosis and intervention and by presenting an outlook of how people with similar issues manage the condition.The impact of the campaign is being qualitatively and quantitatively accessed by interviews with medical professionals and respectively survey data from a national survey and statistics from the YouTube console. In consideration has been taken the trust the respondents have in the medical service and the usual access to health information both online and offline The quantitative data were collected using a national online survey in which 1185 individuals took part. It aimed to additionally identify the general public attitude towards medical service in and the awareness about the vitamin B12. Four people participated in the interviews, divided into two groups - parents of children, who had symptoms similar to those, shown in the videos; and health practitioners who have seen the videos and comment on its qualities as a self-diagnosing material as well as the effect that attention to the issue created on their medical practices. The results confirmed that the personal narrative of a campaign could help to create identification and thus be more persuasive and with further increased sharing potential of the message through social media. The concrete campaign reached cumulatively over 167.000 people through YouTube, which is around 2.4% of the population of Bulgaria and possibly creating a lasting impact on the public attitude towards vitamin/mineral and other deficiencies. We found out that social media and YouTube could serve as an impactful medium for disseminating health-related information online when accurate and persuasive information is being used. When addressing a wide audience with little or no prior knowledge of the subject the personal narrative or testimonial could create more impact than a neutral fact-providing material.
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Holmgren, Hanna. "Plant-based diets on social media : How content on social media influence for maintaining a lifestyle." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35973.
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Plant-based food has recently been a frequently addressed topic for scientific research, mainly because of its benefits for the environmental sustainability, human health and animal welfare. Nonetheless, there is limited research on how people maintain a plant-based diet, as well as research gaps on the topic in relation to media and communication studies. The purpose of this research is to provide new empirical data on how social media can inspire and/or influence a person to maintain a plant-based lifestyle. Using a qualitative method of in-depth interviews, the aim is to understand how content on social media motivates people to make sustainable movements in their real life. In other words, the research will provide insights on how a lifestyle can be upheld with the help of social media. As a theoretical basis for the study, the following theories have been applied: The uses and gratification theory, cultivation analysis theory and social cognitive theory. The findings suggest that social media is a useful tool for a person that wants to maintain a plant-based diet. Facebook, YouTube and Instagram are preferred online platforms for seeking and sharing information about the lifestyle and the most interesting contents for upholding a plant-based diet are food pictures, personal blogs and vlogs, documentaries about the environment and animal welfare, as well as product news and different discussions in virtual groups. The result also shows that people are most likely to change a behaviour after seeing content on social media that makes them emotional, in a positive or negative way.
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Burks, Andrea Nia. "USERNAME TAB PASSWORD RETURN." VCU Scholars Compass, 2009. http://scholarscompass.vcu.edu/etd/1815.
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Jones, Laura. "Die urheberrechtliche Haftung von Intermediären im Rechtsvergleich." Electronic Thesis or Diss., Paris 1, 2019. http://www.theses.fr/2019PA01D023.
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Les titulaires de droits se tournent de plus en plus vers les intermédiaires techniques pour obtenir la suppression d'un contenu illicite en ligne. voire des dommages et intérêts. La question qui se pose est donc de savoir sur quel fondement juridique les intermédiaires peuvent voir leur responsabilité engagée. Celle-ci se compose de trois piliers majeurs : la responsabilité directe pour communication au public. article 3 de la directive « Infosoc », la responsabilité indirecte pour violation d'une obligation de vigilance (régimes nationaux) et le régime des ordonnances (de blocage), article 8 § 3 de la directive « lnfosoc ». Le présent travail illumine tout d'abord les différentes bases légales au niveau international, européen et national, leur interprétation par la CJUE et leur transposition en France, en Allemagne et au Royaume-Uni. Il se tourne ensuite vers la nécessité d'adaptation des différentes notions telles que la communication au public et l'obligation de vigilance afin d'obtenir un régime cohérent et équilibré. La proposition faite est de suivre une approche économique qui prend en compte la proximité de l'intermédiaire de l'atteinte primaire. Les services qui visent la commission de contrefaçons de la part de leurs utilisateurs et qui en tirent un profit commettent une communication au public. Les plateformes restant en dessous de ce seuil ont à leur charge des obligations de vigilance qui se traduisent notamment en une participation à un régime de notification et de retrait, voire de notification et d'action. En dernier lieu, les intermédiaires qui fournissent seulement l'infrastructure de l'Internet ne sont tangibles que par les biais des injonctionsPrimary infringers of copyright often remain anonymous on the Internet. Hence, copyright holders have turned their focus towards intermediaries in order to obtain the blockage of infringing content or damages. There is, however, not one single legal basis for their claims. "Intermediaries' liability" rather consists of different provisions, some at international or European, some at national level. This thesis shows that the legal regime of intermediaries' liability consists of three main pillars: primary liability for communicating a work to the public (art. 3 of the lnfosoc-Directive), secondary liability for violating a duty of care (national law) and (blocking) injunctions (art. 8 § 3 of the Infosoc-Directive). Their interpretation by the CJEU and their national implementations are, however, not adapted to one another. After examining the legal regimes in the European Union, France, Germany and the United Kingdom, the present thesis thus suggests a restructured system following an economic approach. It focusses on the intermediary's proximity to the primary infringement. Platforms that build their operating principles upon illegal actions of their users and exploit these infringements are close enough to the illegal contents. Their actions are hence considered a communication to the public. Intermediaries that operate desirable business models can, on the other hand, only violate copyright on a secondary level by infringing duties of care. These duties typically arise within a "notice and take down" or "notice and action" procedure. Thirdly, intermediaries that merely provide the Internet infrastructure can only be held accountable by the means of injunctions
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Jyun-KaiJhuang and 莊鈞凱. "Trust and Loyalty of Youtube Users Towards Youtuber." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rb8mxs.
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Lin, Chang-Chan, and 林章展. "Media Pleasure: Exploring Amateur Users Generated Microfilm on YouTube." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/95mmvd.
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碩士國立中山大學
傳播管理研究所
102
Abstract User Generated Content (UGC) is re-shaping the way people watch videos programs and films, with millions of video creators and consumers. In particular, UGC sites are creating new viewing patterns and social interactions , empowering users to be more creative, and developing new business models .Especially crowd-source is now flashing in start-up business. To better understand the spirit of UGC , this thesis focus on the amateur video creators and analyze the reason that motivates the amateur video creators. In recent years , online video websites like Youtube and vimeo creates the whole new video watching and generate phenomenon ,this thesis is mainly research about the media pleasures that online video creators would experience. There are four mainly structure in media pleasure theory : pleasure of control、pleasure of narrative、pleasure of social interaction、pleasure of performance, We interviewed nine amateur video creators , We found out amateur video creators would experience pleasures by online and offline. In online ,they tend to enjoy pleasure of performance and pleasure of narrative, In offline ,they are more focus about what audience and people look them and what they`ve learned on each shooting experience in reality life , so pleasure of social interaction and pleasure of control is more obvious than any.
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Tan, Suyanti, and 張錦梅. "Predicting the determinants of users' intention in using YouTube to share video." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80771468435775422802.
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碩士國立交通大學
資訊管理研究所
97
The use of video sharing websites has been booming since past few years; nevertheless, little is published about what motive people to use a particular video sharing website. In response, this paper proposed a model based on technology acceptance model and social influences theory with moderating effects of gender. A survey of 206 male and 135 female video sharer of YouTube found support the model. The result indicated that perceived ease of use is important determinant of intention to use YouTube to share video. Nevertheless, factors from social influences differently affect intention to use YouTube to share video. Perceived network externalities and interpersonal norm are determinants among male users, whereas social norm is key driven of intention to use YouTube to share video among female users. Based on those findings, implications for theory and practice are discussed.
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Liu, Kai-Wei, and 劉鎧維. "The Influence of YouTube Video on Brand Awareness and Purchase Intention: Using Smartphone Users in Taiwan as Examples." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5230019%22.&searchmode=basic.
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碩士國立中興大學
科技管理研究所
107
With information era coming, the customer always searches for products'' function, evaluation or used experience through the network. Because the smartphone market quite mature in Taiwan, major smartphone brands need to consider how to acquire new customers and keep purchasing their products through the internet. Most of the previous studies focused on the ad value on YouTube platform, include overlay ads, bumper ads or sponsored cards. Less focused on YouTube videos like unpacking, used experience or function evaluation video''s ad value. Therefore, this study aims to investigate YouTube video about the smartphone like unpacking, used experience or function evaluation video whether to influence customers'' brand awareness and purchase intention or not. In this study, questionnaires were deployed through social media platform, public forum and communication software to explore three variables that may influence YouTube product introduction video: entertainment, informativeness and YouTuber attractiveness. Also investigated whether product introduction video could influence customer brand awareness or even enhance their purchase intention. The result showed that all three variables have positive impact on YouTube product introduction video. Meanwhile, brand awareness has strong relationship with purchase intention. This study expects to provide result for every smartphone brand as reference while online marketing.
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Hsieh, Yu-Ping, and 謝郁萍. "The Study of Influence on Affective and Cognitive Appraisal from Users’ Motivation in Video Sharing Websites: The Case of YouTube." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/j63pcv.
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碩士國立東華大學
企業管理學系
102
As the development of Internet and communication tools, consumers no longer need to rely on media tools such as newspapers, magazines, television and radio to get information. With the generalization of smart phone and mobile devices, customers are more inseparable from Internet as a way of life. This research distinguishes respondents into three types of video sharing Website to study the antecedents of appraisal and intentions from the perspectives of Stimulus-Organism-Response Theory and Technology Acceptance Model. The research sample consists of 1753 members who have ever used video sharing Websites and participated YouTube. The important results indicate: (1) By cluster analysis, Video Sharing Website users can be divided into three types of YouTube users: “Video Fanaticism”, “Video Cruiser” and “Internet Nerd”. (2) Different types of YouTube users establish different structural models. (3) Both affective appraisal factors and cognitive appraisal factors have impacts on users’ intention generation. (4) Different involvements moderate the relationship between motivations and appraisals. (5)Affective appraisal factor and cognitive appraisal factor are mediators between motivations and intentions.
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Cheng-Han, Wu, and 吳承翰. "The Impact of Viral Marketing Videos on Users’ Motivation to Share in Social Networks – Using Facebook to Share YouTube Videos." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/bx929j.
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碩士東吳大學
企業管理學系
103
In recent years, Internet marketing has become a global trend, a low cost, fastly propagating marketing medium. Common marketing channels include blogs, fan pages, shared articles, micro-films, Internet videos, & other different methods. Especially in the recent years, the emergence of social networking sites has enhanced the way Internet marketers advertise. Via social networking, business information are more easily shared & discussed among users. But in order to quickly disseminate commercial messages in social networks, the most important thing is to make the message itself meaningful to stimulate user sharing. Therefore to understand the underlying factors behind sharing motivations, “The Impact of Viral Marketing Videos on Users’ Motivate to Share in Social Networks – Using Facebook to Share YouTube Videos” is a study that will offer insights on what encourages people to share. The scope of this study includes：（1）The factors how viral marketing can induce Facebook users to share YouTube videos .（2）Reasons why Facebook users watch viral marketing videos in the first place.（3）Whether various sharing incentives can be reflected under different users’ personality traits. The analysis of this research will be based on prior studies on motivation & factors behind E-mail forwarding, & the development of viral marketing videos. This research will also discuss whether Facebook users’ various behaviors will play a factor in sharing motivations, including personality traits （Conscientiousness, Extraversion）, viral marketing video contents （Attractiveness, Degree of Entertainment, Informativeness）, & sharing motivation （Mutual, Beneficial, altruism, Individualism）. This study collected two hundred & eighty five samples from forums, social media websites, & blogs. Consequently, the analytics have verified the correlations between the meaningfulness of the content of viral marketing videos & sharing motivation, but are not able to draw conclusions based on users’ personality traits. This is due to the different natures people use newsletter & E-mail, as compared to social networking website. For this result, the study concludes that a variety of marketing strategies can be deployed using various video contents & the analysis of users on social networks.
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Lu, Yu-Ding, and 盧育鼎. "Life Style, Prosumer, and Unified Theory of Acceptance and Use of Technology Mode – An Example from the Taiwanese Users of YouTube." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94243331742848834724.
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碩士淡江大學
國際貿易學系國際企業學碩士班
97
This research used the users of YouTube as a sample to realize what reasons the users in Taiwan wanted to use YouTube and the actual usage of circumstances. According to forward, the research cited Unified Theory of Acceptance and Use of Technology Mode (UTAUT) to find out the reason in addition to add Life Style dimension into controlled variable, then tried to figure out the relativity. The result of the research had three points: 1. Male feels that is easier to use the functions of YouTube than female. 2. Different job Statuses would influent effort expectancy and social influence. 3. The average time that users spent on internet everyday would positively influent users’ friends and families to use YouTube. 4. After analyzed the data, the result support the new idea of the research, Life Style segmentation would influent other dimensions of UTAUT.
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Wu, Tzu-man, and 吳姿漫. "MyYouTube：Recommending YouTube Videos Based on Video Reviewers and User Preference." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/8q4b7r.
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碩士國立臺灣科技大學
電機工程系
99
The typical recommendation method of YouTube is to search those videos with similar titles or tags that are chosen and marked as favorite videos in a user account. There are four drawbacks in this method. First, not every user has a YouTube account, which may cause a cold-start problem of the collaborative filtering recommender system. Second, this method may easily be restricted to certain titles and tags and therefore neglect other videos in which a user may be interested. Third, this method may easily recommend the same videos due to successively clicking. Fourth, if the user wants to focus on a certain program, it is easy for YouTube to recommend videos of other programs because of the similarity of the titles or tags. This thesis presents a recommendation system called MyYouTube. It is mainly to recommend various and lowly repeated videos for those users who have preference about certain program but no specific watching objective. In the aspect of recommending a single program, the system simply extracts the related videos of the program from YouTube as it is very straightforward to search a specific program. In the aspect of providing various topic videos, the system adopts the network between the videos and the reviewers from YouTube to generate a recommendation watching list and also reweigh the co-reviewers between the videos which are successively being clicked. By doing this way, the videos can be recommended in priority if their reviewers have similar choices as the user. The system can also filter the videos that have many negative marks by using the preference of the reviewers. In the aspect of reducing repeated recommendation, the system uses a user's preference to decrease the weights of videos which have been previously recommended and browsed, but not elected by the user. Our experimental result demonstrates that, with same searching keywords, the proposed MyYouTube recommends more videos with various topics than YouTube in the first 22 recommendation items. In addition, MyYouTube can distinguish more efficiently than YouTube the titles of the videos of having being browsed or not by the user to reduce the repetition of recommending videos.
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yi-de, Wu, and 吳奕德. "A study on use factors and user behavior in YouTube." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/62327270697327938139.
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碩士南台科技大學
資訊傳播系
96
YouTube was established in 2005 until now only more than 3 years. Although it was established just more than 3 years, it has already become the one of multitudinous video shares website that most people use. Additionally, it has become the famous website in the Internet. As YouTube is popularized, “YouTube” starts appearing in our daily life. Some media even say『Do you use YouTube today?』to emphasize YouTube’s influence for people’s life. YouTube has become successful model in the network media, However, what kind of charm is in YouTube? How are the interaction relations between the user and YouTube also? So, this research by the scientific theory will analyzes these key questions in mind angle, and provides some reference about the network media research in the future. This research based on in-depth interviewing and questionnaire to investigate user factor and user behavior about YouTube. Use the factor analysis method to examine this multitudinous factor reorganization, and prove a model to explain influence about using YouTube, In the research we discovered five factors which influence the reason why people use YouTube, The respectively include『Brands effect』：Explain how the good impression in YouTube influence the user、『Diversification』：Explain how valuable the user see the movie content、『Easy to use』：YouTube is operated convenient and that affects user's use intention、『Topic transmission』：Explain how the topic transmission increase using probability and『Social manner』：Explain user's social impression is also one of the factors affects user.
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Mishra, Sameer. "An Exploratory Study: User Perception of Simulated Embodiment using YouTube." Thesis, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-435243.
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Understanding user perception has been always a point of interest for researchers and designers in the field of HCI. This study takes a qualitative approach into exploring user perception of 360° views provided by vision technology. With the help of mediator i.e. YouTube, the user gets a secondhand experience of vision technology. Receiving simulated embodiment experience, the findings from the interviews are categorized into themes such as understanding, feeling, opinion on usage and user perception. The study looked at user perception and tried to convey that such systems are comprehensible with the help of mediation. This paper focuses on simulated embodiment and its usefulness as perceived with the help of selected YouTube videos which showcase different “views”.
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Lu, Chung-Ying, and 呂忠瑩. "A Study on User Behavior and Satisfaction of YouTube VideoPlatform." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7ecr27.
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碩士義守大學
資訊管理學系
106
As the advances of information technology in recent years, a lot of users frequently watch, search, and share various types of videos on Internet video platforms. This study is based on TAM and is to explore the behavior and satisfaction of a group of YouTube users in Taichung. The basic variables for this study are gender, age, education and experience of smart phone. After conducting questionnaire, the data was collected and analyzed. The research results are summarized as follows. Firstly, the score of shortening the search time and the overall preference for YouTube are higher for male users than female users. Secondly, the overall preference arises as the age decreases. Moreover, the users who are with the higher education degrees satisfy the function of searching video clips and use the function frequently. And, the users who have used smart phones for longer time realize more operations on YouTube. The simplicity of user interface and operations is generally satisfactory to all users. However, the accuracy of search functionality is not so satisfied to all users, thus this function should be improved for further. The future study may include extending the questionnaire and exploring the correlations of more factors that may affect the users’ behavior and satisfaction.
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Gu, Jie. "Participation, internalisation and differentiation : understanding YouTube user agency through YouTubing practice." Phd thesis, 2012. http://hdl.handle.net/1885/150909.
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In the participatory era of new media, a multidisciplinary approach to new media user agency is expected since the increasing diffusion of new media use in various social fields has generated multifarious user roles and activities. This new approach is also expected to overcome the insufficiencies of methodological individualism and wholism which have long dominated the research discipline of new media user agency and activity. This thesis applies the insights of practice theories to the study of YouTube user agency through an 18 months' participant observation study within the Australian context (23 semi-structured interviews and a self-reflexive participant observation through uploading YouTube videos in person). Unlike individualistic and wholistic approaches to human agency, practice theories insist that the social and collective organization of practices is the everyday pivot between structure and agency. Based on this rationale, I develop a new practice approach in my thesis which understands YouTube users as social actors who carry out YouTubing practice in social life. I suggest that YouTube user agency is decided neither by individualistic parameters nor by structural forces but by the organization of YouTubing practice. I examine three issues in my thesis which are concerned with YouTube user agency from a practice perspective. Firstly, I investigate people's motivations for uploading and sharing videos on YouTube through examining the process through which my respondents participate in YouTubing practice. The result reveal how the ways in which YouTubing practice relate to other social practices in my respondents' world influence their YouTubing participation. Secondly, I find that YouTubing practice is organized by two key constitutive elements: a sense of audience and individuals' beliefs concerned with a sense of audience. I then demonstrate how these two key constitutive elements are developed by the joint forces of my respondents' intelligibilities and the elements involved in YouTubing practice. These findings help us understand how YouTube user agency is rooted in the organization of YouTubing practice. This thesis lastly identifies four types of YouTubing performances which represent my respondents' differentiated participation levels and engagement.
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KUO, FANG-YU, and 郭芳妤. "Analysis of Online Advertising Characteristics Affect User’s Click Rate ─ An Example on YouTube." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5z624j.
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碩士國立屏東大學
行銷與流通管理學系碩士班
106
Online advertising is a more effective way for businesses to expand their reach than traditional advertising these days, and it has became the main stream of the market. The communication way between advertisers and internet users changed because of the online advertising. To getting close to netizens, online advertising becoming diversity. For instance, YouTube had released “skippable advertisement” in 2010. Users must watch five seconds of advertisements, then they can decide to skip or keep watching after with the “skip” bottom. The purpose of this study is to explore the influence of the users about the value of advertisements and the rate of the click through by the message characteristics of online advertising. Variables of the presenting advertisement forms are information, creativity and interactivity. Value of advertisements hang on the evaluation of the users, and there are 474 valid questionnaires which were conducted through the internet. We introduced SPSS to analyze the data and examined by using regression analysis. We found that information, creativity and interactivity have positive influence on advertising value, and the advertising value also has the positive influence on the click through rate(CTR). The result of the study to the marketing shows that the users receive huge amount of messages every day. In order to attracting the users, advertisements must be innovative to reach the high CTR. To reduce the intrusion of others, users have control in their hands. Therefore, the properly way to present advertisements could improve the value of the advertisements and the CTR. The conclusion offered to the online advertiser to refer.
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"Characterizing Popularity Dynamics of User-generated Videos: A Category-based Study of YouTube." Thesis, 2013. http://hdl.handle.net/10388/ETD-2013-08-1163.
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Understanding the growth pattern of content popularity has become a subject of immense interest to
Internet service providers, content makers and on-line advertisers. This understanding is also important for
the sustainable development of content distribution systems. As an approach to comprehend the characteristics of this growth pattern, a significant amount of research has been done in analyzing the popularity
growth patterns of YouTube videos. Unfortunately, no work has been done that intensively investigates the
popularity patterns of YouTube videos based on video object category. In this thesis, an in-depth analysis
of the popularity pattern of YouTube videos is performed, considering the categories of videos.
Metadata and request patterns were collected by employing category-specific YouTube crawlers. The
request patterns were observed for a period of five months. Results confirm that the time varying popularity
of di fferent YouTube categories are conspicuously diff erent, in spite of having sets of categories with very
similar viewing patterns. In particular, News and Sports exhibit similar growth curves, as do Music and
Film.
While for some categories views at early ages can be used to predict future popularity, for some others
predicting future popularity is a challenging task and require more sophisticated techniques, e.g., time-series clustering. The outcomes of these analyses are instrumental towards designing a reliable workload generator, which can be further used to evaluate diff erent caching policies for YouTube and similar sites. In this
thesis, workload generators for four of the YouTube categories are developed. Performance of these workload generators suggest that a complete category-specific workload generator can be developed using time-series clustering. Patterns of users' interaction with YouTube videos are also analyzed from a dataset collected in a local network. This shows the possible ways of improving the performance of Peer-to-Peer video distribution
technique along with a new video recommendation method.
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Kao, Hou-yi, and 高后儀. "The Intention of Mobile Device User to Use YouTube Social Media Networking Site." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/84232a.
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碩士國立臺灣科技大學
管理學院MBA
102
In the mobile generation, the developing of mobile applications are more diversified in smart mobile device domain, life behavior of consumer depend on mobile device today. By connecting each mobile device, it will create enormous economic. Video is a kind of powerful media，YouTube is the most popular social media website in Taiwan and one of the mobile information service which people use frequently, we can know there will be many business opportunities for mobile service in the future. Researched by the intention of mobile user to use YouTube social media website to know the behavior of mobile user. This study fallow the model of David C. (2011) depends on Theory of Reasoned Action and use usefulness, playfulness, social influence, content, time use context, sociability as variables of this study. This reach shows social influence is the important factor to using intension. Moreover, time use context is more powerful influence than content to motivation of playfulness. On the other hand, the time use context is more important than content to mobile user, As the result of this reach, we suggest the owner who provide mobile services care more about the using context and cooperate with different social networking site.
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Shen, Yue. "What Universities Can Learn from YouTube, from the Perspective of User Experience (UX)." Thesis, 2021. https://vuir.vu.edu.au/42977/.
Full textAbstract:
Although YouTube, the world’s second most popular website, is mainlyan entertainment provider, it is also the most frequently used educational resource provider in many areas of university study. Since YouTube videos in general are not considered very reliable for university education, this thesis argues that it is YouTube’ User Experience (UX) that largely accounts for its popularity among university students and educators. The aim of this study is to find out what educational platforms such as LMS (Learning Management System) and MOOCs (Massive Open Online Courses) can learn from YouTube on the UX level. This project’s data collection includes observation of five participants’ use of YouTube, LMS and MOOCs and semi-structured interviews with the participants. This is a low-risk human research project whose ethics has been cleared by the University Human Research Ethics Committee. The ethics approval number is HRE18-179. It is argued that in order to improve UX, universities should integrate in their design of LMS and MOOCs a Recommender System (RS) and a user-friendly Search Engine (SE), elements that can be borrowed from the design of YouTube. The design follows three principles: interactive, motivating and standard. The research outcome is presented by an exegesis and a creative demonstration of LMS/MOOCs interface design through flowcharts and wireframes (See Illustration 1- 6, Page 129- 135). As this is a PhD by creative project, the exegesis accounts for 70% of the project and the creative piece weighs 30%. This project has brought the study of UX into educational technology, an area where researchers have called for more adoption of UX. This thesis provides guiding principles and practical suggestions for university learning designers and educational platform designers. Such suggestions can improve the digital experience for university students.
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Salvada, Beatriz Sanches. "YouTube and YouTube gamers: Converting gameplay into social recognition, on an ever-changing platform." Master's thesis, 2018. http://hdl.handle.net/10071/18651.
Full textAbstract:
Besides standardising the daily use of ICTs, computer games have developed and transformed the
current global economy. Furthermore, the gaming industry has instilled new working practices, which
have completely transformed the processes of consumption and production, yet blurred the lines
between work and play.
YouTube embodies this new economy. On the one hand, it is a site where users actively
participate and collaborate, creating relevant and sharable content. On the other hand, it is a
mainstream media company that handles ongoing tensions between professional and amateur users,
who wish to attain recognition, as the level of competition increases.
Since YouTube’s business model is based on the circulation of user-generated content, the
remaining question is whether the user’s approach changes, as the platform evolves and
institutionalises.
An online inquiry was applied to a sample of 10 YouTube Gamers from four different
nationalities (Portuguese, American, Brazilian and Austrian) aged between 25 and 42, with the
intention to analyse a YouTube Gamer’s identity, the creative and technical process of creating content,
the YouTube Gaming Community, and finally, the perception each respondent had over the platform.
The results of this study show that as the level of recognition increases, so does a YouTube
Gamer’s need to perform better online, not just in terms of content, but also on how they present
themselves.
In addition, a YouTube Gamer’s perception of Youtube as a disseminator of viral content,
negatively effects their user experience, which might lead them into searching for new online
platforms.Para além de terem normalizado o uso das TIC, os jogos de computador tiveram um grande impacto na economia global atual, nomeadamente na introdução de novas práticas laborais e na alteração dos processos de produção e consumo, o que dificultou a distinção entre trabalho e lazer. O YouTube expressa esta nova economia. Por um lado, permite aos seus utilizadores participaram e colaborarem na criação de conteúdo relevante. Por outro lado, é uma corporação que lida com tensões entre profissionais e amadores, que tentam atingir reconhecimento, à medida que o nível de competição aumenta. Dado que o modelo de negócio do YouTube é baseado na circulação de conteúdo gerado pelo utilizador, questionou-se a abordagem dos utilizares face à institucionalização da plataforma. Um inquérito online foi realizado a uma amostra de 10 YouTube Gamers de quatro diferentes nacionalidades (portuguesa, americana, brasileira e austríaca) com as idades compreendidas entre os 25 e os 42 anos, com o objetivo de analisar a identidade de um YouTube Gamer, o processo técnico e criativo na criação de conteúdo, a comunidade gaming, e a percepção que cada inquirido têm acerca da plataforma. Os resultados demonstram que à medida que o nível de reconhecimento de um YouTube Gamer aumenta, também aumenta a sua necessidade de ter um melhor desempenho, não só em termos de conteúdo, como também na sua forma de apresentação. Ademais, a percepção de que o YouTube dissemina conteúdo viral, afecta negativamente a experiência do YouTube Gamer, o que o fará procurar por outras plataformas.
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Mlejnková, Anna. "Analýza žánrové skladby české YouTube scény." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-357981.
Full textAbstract:
The thesis is focused on the subject of genres in the context of new media, specializing on the biggest Internet online video sharing platform, YouTube. Considering the interactivity of YouTube as a kind of social media site and making contact between the creator and his audience, the genre composition of YouTube channels directly reflects the preferences of the specific audience. The main objective of this thesis is to make an analysis of genres on a sample of five selected professional Czech YouTube channels. The sample is based on current order of channels according to the number of subscribers (namely ViralBrothers, MenT, GEJMR, Jirka Král and Hoggy). After the introduction of how professional YouTube channels operate follows the theoretical part of the thesis defining the basic ideas, which are important to set the methodological framework of the analysis. The analytical part consists of presenting the results of the genre analysis, categorizing genres into a system and defining genres based on their characteristics.
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Parningotan, Arthur Holong, and 聶亞瑟. "The Impact of YouTube User-generated Content on Purchase Intention and Willingness to Share." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/45266106953817908909.
Full textAbstract:
碩士國立臺灣科技大學
資訊管理系
105
As the most online video source, YouTube is very popular and a lot of people trying to create entertain video on. This phenomenon happened because YouTube try to encourage the user to create video on it. YouTube company gives facilities like video editor, free music, even studio in certain cities, and also, the reward given for user that get certain subscriber. With a lot of video creator on YouTube, brands start promoting through YouTube user videos. This research studied about the impact of marketing from YouTube that generated by users or user-generated content on consumer behavior. Moreover, after reviewed some previous research, factors were identified. Factors were divided into two, first, the user-generated content and the next one is consumer behavior. For user-generated content, expertise, trustworthiness, information richness and content valence was measured to find the relation with consumer intended behavior factors which are purchase intention and willingness to share. The result shows that expertise, trustworthiness and information richness affect purchase intention, but content valence does not affect purchase intention. Meanwhile, trustworthiness is affected by expertise, trustworthiness, information richness and content valence. However, only expertise and information richness affect either purchase intention or willingness to share significantly.
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LIU, I.-CHEN, and 劉浥晨. "The Study of Amateur Performers operate the User Generated Content, A Case of YouTube." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/n64v5w.
Full textAbstract:
碩士世新大學
傳播管理學系
104
Accroading to the rapid development of broadband network technology, everyone has the ability of being media and the mass media. After the popularity of blog, the type of video shares websites have become the main issue in recent years. YouTube is the one of multitudinous video shares websites that most people frequently use. Many amateur performers make the user generated content in YouTube and become popular in a flash. After a period of time, however, they may be forgotten by the public. The study based on operating of the user generated content as the first step, exploring the amateur performers how to use the user generated content in order to attract the attention of the audience and the mass media, becoming popular in this background of network environment.After being world-famous, how to update, keep or promote their own reputation is the top priority to them.The study uses related documents, deep interviewing, and Modified Delphi Method to find the best-selected criteria of operating the user generated content. Next, determining the relative priority of the criteria by using Analytie Hierarchy Process (AHP). The results showed that the probability of becoming famous amateur performer, the most important standard is personality, professional abilty, innovative thinking and social skills. In conclusion, this research provides the amateur performers who want to be famous in the background of limited resources. According to the criteria of operating the user generated content not only help create and promote reputation but also provide the enterprises with having an objective and effective reference when selecting the amateur performers, expecting to have substantial contributions in practice.
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Lin, Ting-Ju, and 林庭如. "Research on Copyright Issues of User-Generated Content Websites: A Case Study of YouTube." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/11111031689610861470.
Full textAbstract:
碩士國立臺灣大學
科際整合法律學研究所
97
User-Generated Content (UGC) websites refer to the websites the content of which is provided by internet users. Blogs and video-sharing websites are typical UGC websites. The advent of UGC websites is the consequence of interaction between innovations of new technology and the long-existing social needs of information-sharing, community-forming, and self-expression. The prosperity of UGC websites marked the rise of internet users’ autonomy. These websites not only further the development of market place of ideas, but also provide internet users with the opportunities of self-fulfillments. These websites has also led to many copyright infringement lawsuits against website owners and internet users. At the same time, many internet freedom groups and internet users are fighting back against copyright holders, asking for freedom of speech. What are the implications of these lawsuits? Will they have any impact on the existing copyright law? This thesis studies the legal issues of the YouTube case, and concludes that those websites deserve positive legal judgments since they are different from traditional internet service providers for their public interest considerations and good attitude toward copyright protection. The existing elements of secondary liability for copyright infringement and the DMCA safe harbor provisions should be amended. Furthermore, although copyright law already has the “fair use” doctrine to protect freedom of speech, the abuse or misuse of takedown notices and the ambiguity of fair use doctrine lead to chilling effects of internet speech. Thus, “fair use” doctrine does not ensure the freedom of speech of internet users, and the enforcement of copyright law is still under the first amendment scrutiny.
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Wang, Wei-Shiang, and 王威翔. "The study on user’s behavioral intention of using online video sharing websites-a case of YouTube." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/44056758418672330931.
Full textAbstract:
碩士國立成功大學
工業與資訊管理學系碩博士班
97
As for blog and photo sharing, online video sharing websites are the most popular web services of Web2.0. According to Hitwise(2008), investigate on the top five rank of positions for the video sharing websites in the United Stares in 2008, YouTube visiting is ranked number one. Hence In this study, user behavioral intention of using video sharing website is worth investigated on YouTube. A revised Technology Acceptance Model which includes external variables of Perceived Playfulness, Website Perceived Quality, Network Externalities is proposed. On Structural Equation Modeling analysis is applied to evaluate the effect of user’s behavioral intention on video sharing websites. As a resulte, a total of 302 valid responses were gathered for analyses. This study conclude that : Website Perceived Quality is strongly significant related to Perceived Ease of Use, but not significant to Perceived Usefulness. Network Externalities is significant related to Perceived Ease of Use and Perceived Usefulness. The study indicates that more use the video sharing website the more easy to learning how to use the website and more usefulness the website. Attitude is the most important factor to mainly influencing to user decision behavioral intention to share video. This research model’s explains that using video sharing website is acceptable. Final, provides management strategy about video sharing websites operating policy in marketing.
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Chen, Wei-Chung, and 陳威中. "Applying Markov Chain to Analysis of Social Networking Website User Stickiness－An Empirical Study of Youtube." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/zt432y.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
103
This thesis takes Youtube, a social networking and video sharing website, as an example, conducting research by using online browser history of household users in Comscore database. We define states of user stickiness in each period by two variables, which are frequency of entering the website and pages viewed each time. We apply Markov chain theory and hierarchical Bayesian model to build up transition probability matrix of each individual user. Therefore, we can utilize the matrix to predict the states of each user in the following periods. Furthermore, this thesis sets six possible migration paths of user stickiness, and conduct stepwise regression analysis to identify the relationship between demographic variables and possibility of the migration paths, which considers both heterogeneity and dynamic of users. In the end, we use transition probability matrixes to calculate the convergence states of each individual user, and thus we can know what would be the ultimate static states of users. Also, we find that there are significant attributes of users within segments between different ultimate states. Through the research conducted, managers of social networking website can recognize future stickiness of their users, and therefore could plan appropriate management strategies in advance.
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Voců, Ondřej. "Portál YouTube jako digitální informační zdroj, jeho fondy a služby." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298165.
Full textAbstract:
(in English) Object of this thesis is to demonstrate compact characteristics and analysis of YouTube portal, explain its importance, content and area of provided services. -- The first chapter is applied to basic characteristics of YouTube portal, the second chapter deals with description of procedures, which are used by the portal. The third chapter is all about video. There are discussed issues about video on PC in general, and afterwards, there are described processes related to videos on YouTube. YouTube users, YouTube partners and projects are mainspring of the fourth chapter. Special subchapter outlines possibilites of YouTube in relation to information studies and librarianship. At the end of the fourth chapter user offences are mentioned. The fifth chapter is composed of introduction of several direct and indirect YouTube competitors. The sixth, and the last chapter, contains author's evaluation of YouTube portal [Author's abstract].
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Park, Daniel Youngjoon. "The health-related uses and gratifications of YouTube: Motive, cognitive involvement, online activity, and sense of empowerment." Thesis, 2015. http://hdl.handle.net/1805/6623.
Full textAbstract:
Indiana University-Purdue University Indianapolis (IUPUI)The purpose of this study was to examine the relationships among motives for health-related YouTube use, cognitive involvement with health information on YouTube, post-exposure online activity, and sense of empowerment regarding health and health care. As a result of the analysis of data from 263 participants, social utility, convenient information-seeking, habit-passing time, and exciting entertainment motives were identified as four motives for health-related YouTube use. Social utility and convenient information-seeking motives were positively related to cognitive involvement and cognitive involvement was positively related to perceived control. Social utility motive was negatively related to perceived competence, whereas convenient information-seeking motive was positively related to perceived competence. Habit-passing time motive was negatively related to goal internalization, whereas convenient information-seeking and exciting entertainment motives were positively related to goal internalization. The findings from this study imply that YouTube could be a useful health communication media for health professionals and organizations to use for empowering users in coping with health-related concerns.
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Wang, Yun-Chun, and 王韻淳. "Predicting the determinants of user’s intention in using digital music platform – a case study of iTunes, KKBOX, and YouTube." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/mjx584.
Full textAbstract:
碩士國立屏東科技大學
資訊管理系所
103
In 2003, US Apple released the first legal online digital music platform iTunes, and online digital music platform has become a new music channel, bringing hope for sluggish music record industry; online digital music industry continues growth with time and global online digital music revenue increased by 6.9% in 2014, meanwhile, it was the first time that it has the same earnings ratio with that of physical record. Currently, online digital music industry has been mature and how to stand out, further stay ahead in the highly competitive online music platform environment, and understand factors affecting of users has become the most important issue. In this study, we referred to all related literatures and included satisfaction factors into perceived value modes as a research framework to explore any correlation between perception sacrifice, perception quality, perception value, satisfaction and consumers selectivity of online digital music platform. In this study, iTunes, KKBOX, YouTube users were served as the subject in this study. Since online digital music platform is mainly used through the Internet, so we adopted Internet questionnaire survey, where a total of 297 valid questionnaires were collected. The survey results used SPSS software and SmartPLS software for relevant statistical analysis, and its statistical analysis result showed that: (1) A user's "perception sacrifice" has significant impact on his "perception value”, which is partially established. (2) A user's "perception quality" has significant impact on his "perception value", which is fully established. (3) A user’s "perception value" has significant impact on his “satisfaction”, which is fully established. (4) A user's "perception sacrifice" has significant impact on "selectivity", which is partially established. (5) A user's "perception quality" has significant impact on "selectivity", which is partially established. (6) A user's "perception value" has significant impact on "Selectivity", which is partially established. (7) A user’s "satisfaction" has significant impact on "Selectivity", which is partially established.