Journal articles on the topic 'Youth Olympic Games Environmental aspects'

Background and Study Aim. The inclusion of beach volleyball in the program of the Olympic Games gave some impetus to the development of scientific research on various problems of training athletes. Most of the research results are presented in journals included in the Web of Science Core Collection. However, the publication of research results in journals from national databases remains outside the scope of this database. The aim of this study is to systematically review the scientific literature on various beach volleyball issues in Russian-language scientific resources. Material and Methods. The sources of information were the authoritative database Web of Science Core Collection, Russian Science Citation Index, Scientific Electronic Library eLIBRARY.RU (Russia), National Repositary of Academic Texts (Ukraine). Data extraction from these databases was carried out using the keywords “volleyball” / “beach”. A total of 1,875 documents were found for the keyword “volleyball”. Of these, the keyword “beach” - 273 documents. Further analysis was carried out on 273 documents. The search query results were recorded in the form of tables and a special text file, which were processed in the VOSviewer 1.6.17 program. Results. The most significant and more popular subject categories, journals, authors, articles, keywords have been identified. The relationship between keywords and individual groups of publications has been established. A method for extracting data from the Scientific Electronic Library eLIBRARY.RU in a semiautomatic mode is presented. The trends in the development of beach volleyball in various aspects of the training of elite athletes and the sports reserve, the health-improving function of beach volleyball for youth are shown. Conclusions. Differences in the content of research between Russian-language and English-language resources are a good complement to each other. This fact may contribute to solving the problems of beach volleyball and international cooperation of researchers.

This article presents an analysis of the management of physical culture and sports in China. The attention is focused on the key aspects of management and development of children and youth, mass sports, as well as Olympic sports. The aspects of preparation for the upcoming Winter Olympic Games–2022 in the PRC are considered. The final part of the manuscript provides recommendations of a recommendatory nature on borrowing positive aspects from the Chinese experience for their adaptation to Russian reality.

BackgroundLittle is known about athletes’ understanding of safe sport and occurrence of harassment and abuse in elite youth sport.ObjectiveTo evaluate the IOC Safe Sport educational experience at the Youth Olympic Games 2018 in Buenos Aires and to ascertain the athletes’ (1) understanding of what constitutes harassment and abuse, (2) perception of the occurrence in their sport, and (3) knowledge of where to report.MethodsAthletes visiting the IOC Safe Sport Booth answered a survey related to athletes’ (1) understanding of harassment and abuse in sport, (2) perception of the occurrence of harassment and abuse in their sport, and (3) knowledge of where to report. Experts and volunteers answered an email survey on their experience.ResultsThe response rate was 71.8%. When asked to define ‘safe sport’, the athletes mainly relate the concept to general physical and environmental safety, fair play and clean sport, rather than sport free from harassment and abuse. Almost half (46%) of the athletes expressed surprise by the definition of behaviours of harassment and abuse within sport. When asked if harassment and/or abuse occur in their sport, 47.5% reported ‘no’ or ‘not likely’, while 34% stated ‘likely’ or ‘very likely’; 19% were ‘unsure’. The majority (63%) of athletes knew where to seek help. Three quarters (71%) of the athletes rated the educational materials as ‘good’ to ‘excellent’. The experts and volunteers believed the intervention would result in change in athletes’ awareness, knowledge and behaviour.ConclusionsThis multinational cohort of elite youth athletes is not knowledgeable of the concept of harassment and abuse in sport, despite there being a significant perception of occurrence of harassment and abuse in their sports.

Sustainability is now fully integrated into the entire life cycle of the Olympic Games. The planning, preparation, and staging of the Winter Olympics have opportunities to create a sustainable legacy for the host cities for decades. The tangible and/or intangible impacts of the Winter Olympics on the host city are multidimensional, including economic, social, and environmental aspects. However, there are still few studies on the multidimensional impact of the Winter Olympics on the sustainable development of the host city. This paper aims to investigate the effects of the 2022 Winter Olympics on host city sustainability from public perspective. Using a survey of 806 host residents in Beijing and Zhangjiakou, the authors performed descriptive statistics and regression analysis to analyze the effects of the Winter Olympic Games on the city’s sustainable development. The Winter Olympic Games are divided into three stages, including the pre-game phase, in-game phase, and post-game phase, and the impacts cover three dimensions, including economic, social, and environmental aspects. The results show that the 2022 Winter Olympics integrate sustainability into the whole process of the Winter Olympics; the Winter Olympics have an important catalytic effect on the host city’s sustainable development.

During 2015-2018 Brașov lost each of the three major competitions in which it participated (2020 Youth Olympic Games, 2021 European Capital of Culture and Capital of Youths from Romania in 2019-2020). Particular aspects have drawn our attention in the processes of these candidacies and made us ask ourselves „what is Brașov” and what Brașov identifies with? This article is a short case study about how Brașov prepared its candidacy for the 2021 European Capital of Culture competition and how Brașov is perceived.

By means of an empirical survey, this article analyzes the decision-making process of the members of the International Olympic Committee (IOC) in order to establish how they evaluated the bids to host the 2002 Olympic Winter Games. Three bid-winning models were identified. These consisted of offers from a total of seven bid-winning subjects: the Olympic village for accommodating the athletes, transportation facilities for all the visitors to the Games, the sports arenas, the finances of the Games, telecommunications, information technology, and the media center. Offers, which had little or nothing to do with the Olympic Winter Games, were on average graded “important” by the majority of the IOC members. However, offers that referred to the performance of the Games were considered, on average, more important than other offers. The individual IOC members did not share the interest of the IOC in bids offering cultural events, environmental care (opening, closing, and prize) ceremonies, a youth camp for young athletes, and accommodation for all the athletes in a single Olympic village. No bid messenger was considered “very influential” by a majority of the IOC members in their bid choices. “The visits of the IOC members to the bid cities” was the only channel for communicating bid offers that was perceived as “very influential” by a majority of the IOC members. Every fourth IOC member stated that it was not important to their bid selection that the bidders followed IOC's bidding rules. Fifteen bid offers (17%) were evaluated differently by the IOC members due to their cultural and demographic differences.

The International Olympic Committee, as the main sports organization in the world, has several criteria for handing over the Olympic Games to the host city. One of the most critical concerns in hosting sports events is paying attention to environmental aspects and sustainable development. In fact, the applicant cities must have practical environmental goals and action plans. Basically, the host cities have made significant initiatives to improve the environment in previous Olympic Games, but according to the data and studies, this major sporting event has also had detrimental consequences on the environment. Given the importance of sustainable development and environmental protection, this study examines the negative impacts of mega-sporting events on the environment. Therefore data were collected from qualitative interviews, library studies, and previous research. Fifteen experts in the sports and environment field were selected as a sample by snowball distribution method and the interview steps were performed until the theoretical saturation was reached (20-40 min in 3 sessions). After summarizing and analyzing the data, it was found that the negative environmental externalities mainly occur in the Infrastructure and construction, Transportation, and Waste management domains. Emphasizing the findings, the result of this research can be used to identify key local environmental concerns, and pressure points and provide part of the solution for organizers seeking to use their time and resources as efficiently as possible in achieving environmental goals. Keywords: environmental factors, sustainable development, sport management, mega-sporting events, Olympic Games

The performances of Ukrainian athletes at the XXXII Olympic Games have been considered and analyzed. The analysis of studies aimed at investigating the problem of their preparation improvement has been performed. It is shown that the results demonstrated by the national team of Ukraine at the XXXII Olympic Games are presentable for the conditions in which Ukraine now lives. It is noted that today the system of development of the Olympic sports events in Ukraine is not optimal. There is an apparent shortage of modern training centers, inefficient budgetary and extrabudgetary funding, imperfection of statutory and regulatory, and organizational and managerial, scientific and methodological, medical, informational, and staffing support. Therefore, the strategy for the development of the Olympic sports events in the modern conditions of development of Ukraine necessitates the formation and scientific substantiation of conceptual bases for the successful dynamic development of the Olympic sports events. To assess the current state of functioning and development of the Olympic sports events, a PEST- analysis was conducted on fencing material. It is established that in the group of politico-legal factors the most significant is legislative support for the development of sports events in Ukraine; in the group of economic factors - financing and logistics of sports schools; in the social group - the level of coaching and teaching staff and working conditions in sports schools; in the group of technological factors - innovative technologies and their impact on fencing development. The results of the study indicate that fencing development is hampered by several macro-environmental factors and conditions that require certain reforms. As our study shows, the process of functioning and development of the Olympic sports events in modern conditions requires the formation of brand new economic foundations and the search for new organizational and legal forms of their functioning. In our opinion, this is a transition from the extensive model of sports event development, which is used in Ukraine today, to an innovative one. Thus, to ensure further capturing award-winning places at the Olympic Games, a model of innovative development of the Olympic sports events based on a strategic partnership between the state, public sports organizations, science, education, and business should be developed.

Detailed climate information in an easily interpretable form is demanded by the general public, as well as by decision-makers on different planning levels. One example is the group of planners in the field of sports and tourism. A promising approach is the visualization of climate thresholds in a Climate-Tourism/Transfer-Information Scheme (CTIS) for the prevailing local climate conditions. The presented approach is adaptable to specific destinations and target activities and integrates meteorological, as well as recreational, touristic and specific activity-related parameters and thresholds. All parameters are simplified in terms of factors and combined in one individual graph, the CTIS diagram. The detailed information on local climate can be applied by non-experts like tourists intending to attend a sports event. They are able to prepare for different aspects of the local climate by, e.g., selecting appropriate clothing when planning their stay. The example of the Tokyo 2020 Olympic Games is presented and discussed. Results show that heat stress together with sultriness is likely to occur during the scheduled time of the Olympics, while cold stress will most probably not be relevant.

PurposeThe paper aims to (1) explore the positive and negative sociocultural, economic, and environmental impacts on satisfaction, and behavioral intentions; and (2) examine the changes in relationships among event impacts, satisfaction and behavioral intentions of host city residents before and after a major sporting event.Design/methodology/approachWe used panel data to estimate how resident responses change over time. The data were collected three months before (N before = 266) and three months after (N after = 266) the Nanjing Youth Olympic Games. Data were analyzed by confirmatory factor analysis (CFA), structural equation modeling (SEM) and invariance tests.FindingsA significant relationship exists between negative and positive perceived sociocultural, economic, and environmental impacts, satisfaction and behavioral intentions. In addition, findings suggest that the effect of the sociocultural impacts on satisfaction and of satisfaction on behavioral intentions strengthened after the event. The relationship between positive environmental impacts and satisfaction was reduced across the two points in time. Our results indicate that residents’ assessment regarding the sporting event partially changed over the whole six-month course of the study.Originality/valueThis study differs from most recent research in that it examines the sociocultural, economic, and environmental event impacts in modeling residents’ satisfaction and testing the influence of negative event impacts on residents’ satisfaction and behavioral intentions. The current study contributes to the literature by emphasizing the changes that occur regarding the relationships among event impacts, satisfaction and behavioral intentions across the same respondents over time.

Abstract. The Nanjing Government has taken temporary environmental regulations to guarantee good air quality during the Youth Olympic Games (YOG) in 2014. We study the effect of those regulations by applying the emission estimate algorithm DECSO (Daily Emission estimates Constrained by Satellite Observations) to measurements of the Ozone Monitoring Instrument (OMI). We improved DECSO by updating the chemical transport model CHIMERE from v2006 to v2013 and by adding an Observation minus Forecast (OmF) criterion to filter outlying satellite retrievals due to high aerosol concentrations. The comparison of model results with both ground and satellite observations indicates that CHIMERE v2013 is better performing than CHIMERE v2006. After filtering the satellite observations with high aerosol loads that were leading to large OmF values, unrealistic jumps in the emission estimates are removed. Despite the cloudy conditions during the YOG we could still see a decrease of tropospheric NO2 column concentrations of about 32% in the OMI observations as compared to the average NO2 concentrations from 2005 to 2012. The results of the improved DECSO algorithm for NOx emissions show a reduction of at least 25% during the YOG period. This indicates that air quality regulations taken by the local government were successful. The algorithm is also able to detect an emission reduction of 10% during the Chinese Spring Festival. This study demonstrates the capacity of the DECSO algorithm to capture the change of NOx emissions on a monthly scale. We also show that the observed concentrations and the derived emissions show different patterns that provide complimentary information. For example, the Nanjing smog episode in December 2013 led to a strong increase in NO2 concentrations without an increase in NOx emissions. Furthermore, DECSO gives us important information of the non-trivial seasonal relation between NOx emissions and NO2 concentrations on a local scale.

To ensure successful hosting of the 2022 Olympic Winter Games, a comprehensive understanding of the wind field characteristics in the Chongli Mountain region is essential. The purpose of this research was to accurately simulate the microscale wind in the Chongli Mountain region. Coupling the Weather Research and Forecasting (WRF) model with a computational fluid dynamics (CFD) model is a method for simulating the microscale wind field over complex terrain. The performance of the WRF-CFD model in the Chongli Mountain region was enhanced from two aspects. First, as WRF offers multiple physical schemes, a sensitivity analysis was performed to evaluate which scheme provided the best boundary condition for CFD. Second, to solve the problem of terrain differences between the WRF and CFD models, an improved method capable of coupling these two models is proposed. The results show that these improvements can enhance the performance of the WRF-CFD model and produce a more accurate microscale simulation of the wind field in the Chongli Mountain region.

Abstract. The Nanjing Government applied temporary environmental regulations to guarantee good air quality during the Youth Olympic Games (YOG) in 2014. We study the effect of those regulations by applying the emission estimate algorithm DECSO (Daily Emission estimates Constrained by Satellite Observations) to measurements of the Ozone Monitoring Instrument (OMI). We improved DECSO by updating the chemical transport model CHIMERE from v2006 to v2013 and by adding an Observation minus Forecast (OmF) criterion to filter outlying satellite retrievals due to high aerosol concentrations. The comparison of model results with both ground and satellite observations indicates that CHIMERE v2013 is better performing than CHIMERE v2006. After filtering the satellite observations with high aerosol loads that were leading to large OmF values, unrealistic jumps in the emission estimates are removed. Despite the cloudy conditions during the YOG we could still see a decrease of tropospheric NO2 column concentrations of about 32 % in the OMI observations when compared to the average NO2 columns from 2005 to 2012. The results of the improved DECSO algorithm for NOx emissions show a reduction of at least 25 % during the YOG period and afterwards. This indicates that air quality regulations taken by the local government have an effect in reducing NOx emissions. The algorithm is also able to detect an emission reduction of 10 % during the Chinese Spring Festival. This study demonstrates the capacity of the DECSO algorithm to capture the change of NOx emissions on a monthly scale. We also show that the observed NO2 columns and the derived emissions show different patterns that provide complimentary information. For example, the Nanjing smog episode in December 2013 led to a strong increase in NO2 concentrations without an increase in NOx emissions. Furthermore, DECSO gives us important information on the non-trivial seasonal relation between NOx emissions and NO2 concentrations on a local scale.

This article aims to show the diversity of physical and sports life of Belarusians at various stages. The evolutional process of physical culture and sports in the Republic of Belarus has been highlighted. The experience of organizing the management of sports movement has been widely disclosed. The process of improving the scientific and methodological base has been described. The purposeful work of state bodies with youth and various categories of the adult population in the development of the sociocultural sphere using physical culture has been demonstrated. The article is devoted to the consideration of physical culture and sports in the context of solving the tasks of the Republic of Belarus in the social and cultural sphere. The study of historical processes in the field of physical culture and sports in the Republic of Belarus is fragmented. The main problems in the sports industry have been analyzed, and the role of physical culture in their solution has been determined. The importance of such sporting events as the Olympic Games has been reflected in the formation of a positive image of the country in the international arena. The history of physical culture and sports guided by the doctrine of society, considers the emergence and development of physical culture and sports in the framework of two economic formations: capitalist and socialist. Each of them has its own characteristics and patterns. The study of history allows us to consider the entire course of the development of physical education and sports in mutual connection with other aspects of society.

The paper discusses the interpretation of the categories “sports”, “high-performance sports” and “professional sports” and defines peculiarities of each of the concepts in the framework of the study. Thus, “sports” is identified as mass sports, leading to a healthy lifestyle. These are systematic physical exercises to maintain the vital functions of the human body. The category “high-performance sports” is identified with the concept of “professional sports” and formalized as an educational and training process to prepare a person for participation in All-Ukrainian and international sports competitions. It is a person’s professional activity, accompanied by material rewards, coordination of the training process by national coaches, and functionaries of Ukrainian federations. It aims to achieve high results in a particular sport at the world level. The study’s central hypothesis is as follows: “significant achievements of domestic professional athletes at international competitions lead to the active participation of Ukrainian youth in sports.” A system for assessing the impact of the results of high-performance sports on the attitude of young people toward sports and a healthy lifestyle has been formed to confirm the hypothesis quantitatively. The first block of indicators includes indicators that quantitatively characterize the achievements of professional athletes in significant international competitions, such as the Olympic Games, World and European Championships, international Grand Prix, etc. The second block of indicators characterizes the potential opportunities of high-performance sports in Ukraine. These indicators describe the number of professional athletes who can achieve high results in international competitions. The third block of indicators covers indicators that characterize public awareness of the results of international competitions and the achievements of domestic professional athletes. Within this block, we define two separate groups of indicators. The first group of indicators describes the information coverage of the results, and the second group of indicators characterizes the ability of Ukraine to host international sports tournaments. The fourth block of indicators considers indicators characterizing medical support for professional athletes. The fifth block of indicators is a buffer and characterizes the activities of the state in the framework of the popularization of mass sports in Ukraine. The sixth block of indicators describes the reaction of young people to the achievements in high-performance sports. The seventh group of indicators is auxiliary in assessing the level of development of mass sports in Ukraine and characterizes the level of professional growth of Ukrainian coaches. The eighth block of indicators characterizes the activation of interest of the youth in a particular sport as a reaction to the high results of Ukrainian professional athletes in significant international competitions. It has been established that the modern reform of the healthcare system and its connection with physical culture and sports is observed within the framework of two decisions of the National Security and Defense Council of Ukraine in 2021: On the Human Development Strategy, which defines the main priorities in the development of the country’s most important resource – people; On the State of the National Health System and Urgent Measures to Provide Citizens of Ukraine with Medical Assistance, which defines the main priorities of reforming the healthcare system.

The Lausanne Youth Olympic Games in January 2020 rep­resent a unique opportunity for the canton of Vaud to ­strengthen its policy of health promotion through physical activity and sport among young people. Several factors influence physical activity and physical fitness of a population. Ecological models describe correlates of physical activity in general population and youth. However, no model describes correlates of physical fitness. To close this gap, the model of physical fitness and its correlates among children and adolescents of the canton of Vaud (PACE model) was developed. The model is organized in the following levels: global (guidelines, policy and legal context), environmental (social, built and natural environment), interpersonal (family and relatives social support) and individual (biological, socio­demographic, psychological and behavioral aspects). Perspectives on the application of the PACE model are also ­presented. La forme masculine est utilisée dans cet article par souci de concision. Elle doit être comprise comme englobant l’ensemble des réalités liées au genre.

Members of the London Olympic Games Organising Committee could be for the high jump if it fails to deliver on its promise to provide a sustainable sporting legacy after London 2012. However, studies have tended to disprove the claim that hosting the Games inspires populations to put their fitness first. With this in mind, JRSH's Mandy Murphy visits Olympic initiatives in two of the host boroughs to find out if enough is being done to spur the youth of the East End into action.

The Olympic Games produce a long-lasting social, urban, cultural and economic impact in the host cities. For the specific case of the Youth Olympic Games, which will be held in the city of Buenos Aires, Argentina, a proposal has been selected to build an Olympic village that would function as social housing after hosting the games participants. Moreover, the International Olympic Committee requires and promotes the principle of environmental sustainability; consequently, host cities must adapt to host the event without losing sight of the optimal management of resources. In this context, technologies such as building automation become relevant and applicable to meet the objectives of providing quality of life and work without neglecting the efficient use of energy. Furthermore, this solution comes with great challenges that serve to promote the advancement of science and social commitment.

The Olympic Games continue to be a creator of adverse environmental impacts for host communities. Given the role that the Olympic Games play in sustainability due to their size, the number of people attending, new construction and infrastructure, and the extensive exposure by the media, this study investigated the Tokyo 2020 Games by evaluating the efficacy of their ecological sustainability efforts. Methods for this study were framed by the conceptual model of Müller et al. Specifically, the model is grounded on the three general aspects of sustainability: ecological, social, and economic. Compared to all Olympic events from 1992 through 2020, results from the present research indicated that Tokyo 2020 Olympics may have been the most ecologically friendly Games. This ecological record is significant, but it may be an unrealistic benchmark, given that the lack of attendance due to the COVID-19 pandemic influenced much of the ecological sustainability scores.

Objective of the article is to open main tasks of the #OlympicLab and to show projects’ achievements and results. Methods. Theoretical analysis and generalization, the method of analogy, comparative-historical and descriptive statistics. Results. Olympic movement and Olympic education, as well as sport in general, is becoming increasingly popular in society. It gives new challenges adaptation of sustainable projects to the modern needs of the population. Olympic Academy of Ukraine is one of the best Olympic Academies in the whole world. In addition to the Olympic education projects conducted by the Olympic Academy of Ukraine, there is a network of the schools of Olympic education in Ukraine, which curriculum contains additional lessons and activities in Olympic education. Analyzing current position of the Olympic education in Ukraine, we can come to the conclusion that all projects are already sustainable and are those that have met the tasks, but our world is developing too fast. That is why we have to take into consideration “time’” requirements. #OlympicLab – is a new form of the Olympic education. The project is up to the modern demands and has free access for everyone who would like to be acquainted with all aspects of the Olympic movement and sport. In turn, #OlympicLab includes 6 modules which are based on the Learn and Share program of the Youth Olympic Games and the annual NOC of Ukraine project – Olympic lesson. #OlympicLab project was launched in Ukraine in 2016. From 2016 to October 2018, the number of participants of the #OlympicLab is more than 33,210 persons. Also, for this period 934 educational institutions took part in the project, and more than 155 events were held throughout Ukraine. Conclusion. The increasing number of participants, educational institutions and events of the #OlympicLab shows rise of popularity of the project and its’ development. The #OlympicLab tasks confirm the flexibility and complexity along with the multi-functionality of the project tasks themselves. #OlympicLab project is being improved and developed, we hope to promote it and offer it to the National Olympic Committees in other countries. Keywords: Olympic education, #OlympicLab, Olympic movement.

Many factors are associated with a person’s attitude formation and intention towards a behavior. In this study, we examined organizational factors that helped form young athletes attitudes regarding their future plans in high performance sport. Through a mixed method survey design, data was collected from 207 young pre-elite athletes who competed during the 2017 Commonwealth Youth Games in Bahamas. Several organizationally controlled aspects of the games environment were found to contribute to young athlete’s satisfaction with the event including their accommodations, available information regarding their sport and finally, the social and cultural activities during games-time. However, satisfaction with the games environment was not predictive of young athletes future intentions to remain in sport. Qualitative thematic coding denoted two key themes related to athlete plans to continue in high performance sport: level of satisfaction and learning. Further, qualitative results revealed five main impediments to continuing in high performance sport specifically, physiological, psychological, performance, environment and life concerns. The paper contributes to our understanding of the controllable and uncontrollable social and environmental factors in a multi-sport international event. Nationally controlled factors that influence young athletes attitude formation, specifically their satisfaction and intentions to remain in sport.

Qual é o papel do Turismo sustentável e do Ecoturismo nas áreas protegidas? Quais devem ser os preparativos para eventos de grande porte como a Copa do Mundo e os Jogos Olímpicos? Como a Biologia da Conservação pode contribuir para o manejo do Turismo ambiental? Para lidar com essas questões, alguns importantes aspectos da Biologia da Conservação são global e regionalmente contextualizados. São discutidos os conceitos de “biodiversidade”, “espécies comuns e raras”, “população mínima viável”, a necessidade de grandes espaços naturais para alguns organismos, bem como outros aspectos que levam a Conservação da Natureza a ser uma das questões mais importantes para a humanidade nos dias de hoje. The conservation of natural areas and the Ecotourism The role of sustainable tourism and ecotourism in protected areas will become of increased importance for the preparation of upcoming events like the Football World Cup and Olympic Games. Therefore, specific understanding of Conservation Biology should contribute to the management of environmental tourism. To address these issues, some important aspects of Conservation Biology in global and regional scales are contextualized. This paper discusses the concepts of “biodiversity”, “common and rare species”, “minimum viable population”, the need for large natural areas for some organisms, as well as other aspects that make Conservation of Nature one of the most important issues for humanity today. KEYWORDS: National Park; Sustainable Tourism; Conservation Biology.

In this article, under the concept of environmental sustainability, it is focused on sustainability of sports organizations, ecologic footprints and its environmental effects. Sustainable development tries to maximize the resource productivity through activities such like protection of energy and un-renewable resources, reducing the risks, pollution prevention, reducing the ecologic footprints and minimization of wastes. Active and passive participation to sports events create an important effect on natural environment. Environmental degradation is caused by carbon emissions stemming from going to the events and coming back by all the shareholders, wastes produced in those areas, water and energy used to keep the playgrounds very green, arrangement of the fields, environmental damages of the constructions and many other factors, and they are required to be eliminated. In recent years, studies conducted on the environmental effects of big sports events have become frequently a current issue and host cities/countries have taken the proper steps in this regard and tried to apply the sanctions. We encounter development of a sustainability plan intended to produce carbon neutral, zero waste and a sustainable organization as one of the most efficient practices in determination of score in candidacy competition for the Olympic Games. Although IOC has involved aspect for protection of the environment, as third one, into the sports and culture aspects of Olympic movement, our way to use natural resources of the world in terms of sports organizations demonstrate that our ecologic footprint has increased. Extended English abstract is in the end of PDF (TURKISH) file.ÖzetBu makalede, çevresel sürdürülebilirlik kavramı çatısı altında, spor organizasyonlarının sürdürülebilirliği, ekolojik ayak izleri ve çevresel etkileri konularına odaklanılmıştır. Sürdürülebilir kalkınma, enerji ve yenilenemeyen kaynakların korunması, risklerin azaltılması, kirliliğin önlenmesi, ekolojik ayak izinin küçültülmesi ve atığın en aza indirgenmesi gibi faaliyetler yoluyla kaynak verimliliğini en üst düzeye çıkarmak için çabalamaktadır. Spor olaylarına aktif ve pasif katılım, doğal çevre üzerinde önemli bir etki yaratır. Tüm paydaşlar tarafından olaylara gidiş ve gelişten kaynaklanan karbon emisyonları, bu alanlarda üretilen atıklar, oyun alanlarını yemyeşil tutabilmek için kullanılan su ve enerji, alanların düzenlenmesi, inşaatlarının çevresel zararları ve daha birçok etmen çevresel bozulmaya yol açmakta ve elimine edilmesi gerekmektedir. Büyük spor olaylarının çevresel etkileri konusunda yapılan çalışmalar, son zamanlarda sık sık gündeme gelmekte ev sahibi şehir\ülkeler bu konuda gerekli önlemleri alarak, yaptırımları uygulamaya çalışmaktadırlar. Karbon nötr, sıfır atık ve sürdürülebilir bir organizasyon gerçekleştirmeyi amaçlayan bir sürdürülebilirlik planını geliştirilmesi, Olimpiyat Oyunları adaylık yarışında sonucun belirlenmesinde en etkili uygulamalardan birisi olarak karşımıza çıkmaktadır. IOC Olimpik hareketin spor ve kültür boyutunun yanına üçüncü olarak, çevrenin korunması boyutunu eklemesine rağmen, spor organizasyonları açısından dünyadaki doğal kaynakları kullanma şeklimiz ekolojik ayak izimizin büyüdüğünü göstermektedir. Önemli spor olaylarının çevresel etkisini azaltmaya yönelik birçok çabaya rağmen, kapsamlı ölçümler, değerlendirmeler ve spor sektöründeki çevresel sürdürülebilirlik çalışmaları, yeterince tatmin edici olmadığı görülmektedir. Yönetim alanında çevresel sürdürülebilirlik literatürünün zengin olmasına rağmen, spor yönetimi içinde çok sınırlı kaldığı söylenebilir.

Abstract Introduction Non-communicable diseases are increasing worldwide due mainly to rapidly changing lifestyles and socio-economic status affecting the well-being and the lives of young people along their whole life. Hence, there is a need to provide adequate and useful measures to support patients living with those diseases in order to foster youth emotional and physical health and improve their daily life. Objectives The aim of this presentation is to demonstrate the use of eLearning content to empower families, communities and young patients in dealing with the daily routine of chronic diseases. Methodology Based on a human centred design, 176 youngsters with asthma, obesity, and diabetes aged between 3-16 years old were assessed to gather information about perceived needs and preferences in relation to disease management. Ineffective communication, lack of knowledge/skills, poor adherence to treatment and low acceptance of the disease were the main aspects highlighted. Based on those results, participants were fully involved participating in the iterative development of eLearning package to face these needs, gathering specific information about its content, design and usability. Results The project has generated eLearning modules, using Articulate technologies, providing practical information and learning content in three languages, in partnership with health research centres, hospitals and patient associations in Portugal, Spain and France. There are lots of packages: obesity, respiratory diseases and diabetes. In each of these, the content is provided using gamification strategies and role models. eLearning is one of the components of the follow up process, being complemented by a mobile application with an interactive support chat and fun games. Conclusion ELearning tools, along with other online tools, contribute to generate a more positive perspective on the control of the disease and to support families and patients to get reliable information and connect with medical assistance.

Historically, science and medicine have been a great source of inspiration for fiction writers. Mary Shelley, in the 1831 introduction to her novel Frankenstein said she was been inspired, in part, by discussions about scientific experiments, including those of Darwin and Galvani. Shelley states “perhaps a corpse would be re-animated; galvanism had given token of such things: perhaps the component parts of a creature might be manufactured, brought together, and endued with vital warmth” (10). Countless other authors have followed her lead, from H.G. Wells, whose mad scientist Dr Moreau takes a lead from Shelley’s Dr Frankenstein, through to popular contemporary writers of adult fiction, such as Michael Crichton and Kathy Reichs, who have drawn on their scientific and medical backgrounds for their fictional works. Science and medicine themed fiction has also proven popular for younger readers, particularly in dystopian settings. Reichs has extended her writing to include the young adult market with Virals, which combines forensic science with the supernatural. Alison Allen-Grey’s 2009 novel, Lifegame, deals with cloning and organ replacement. Nathan Hobby’s The Fur is based around an environmental disaster where an invasive fungal-fur grows everywhere, including in people’s internal organs. Catherine Jinks’ Piggy in the Middle incorporates genetics and biomedical research into its horror-science fiction plot. Brian Caswell’s young adult novel, Cage of Butterflies uses elements of neuroscience as a plot device. However, although Caswell’s novel found commercial and critical success—it was shortlisted in the 1993 Children’s Book Council of Australia (CBCA) Book of the Year Awards Older Readers and was reprinted several times—neuroscience is a field that writers of young adult fiction tend to either ignore or only refer to on the periphery. This paper will explore how neuroscientific and dystopian elements interact in young adult fiction, focusing on the current trend for neuroscientific elements to be something that adolescent characters are subjected to rather than something they can use as a tool of positive change. It will argue that the time is right for a shift in young adult fiction away from a dystopian world view to one where the teenaged characters can become powerful agents of change. The term “neuroscience” was first coined in the 1960s as a way to hybridise a range of disciplines and sub-disciplines including biophsyics, biology and chemistry (Abi-Rached and Rose). Since then, neuroscience as a field has made huge leaps, particularly in the past two decades with discoveries about the development and growth of the adolescent brain; the dismissal of the nature versus nurture dichotomy; and the acceptance of brain plasticity. Although individual scientists had made discoveries relating to brain plasticity in adult humans as far back as the 1960s, for example, it is less than 10 years since neuroplasticity—the notion that nerve cells in human brains and nervous systems are malleable, and so can be changed or modified by input from the environment—was accepted into mainstream scientific thinking (Doidge). This was a significant change in brain science from the once dominant principle of localisation, which posited that specific brain functions were fixed in a specific area of the brain, and that once damaged, the function associated with a brain area could not improve or recover (Burrell; Kolb and Whishaw; Doidge). Furthermore, up until the late 1990s when neuroscientist Jay Giedd’s studies of adolescent brains showed that the brain’s grey matter, which thickens during childhood, thins during adolescence while the white matter thickens, it was widely accepted the human brain stopped maturing at around the age of twelve (Wallis and Dell). The research of Giedd and others showed that massive changes, including those affecting decision-making abilities, impulse control and skill development, take place in the developing adolescent brain (Carr-Gregg). Thus, within the last fifteen years, two significant discoveries within neuroscience—brain plasticity and the maturation of the adolescent brain­—have had a major impact on the way the brain is viewed and studied. Brian Caswell’s Cage of Butterflies, was published too early to take advantage of these neuroscientific discoveries. Nevertheless the novel includes some specific details about how the brains of a group of children within the story, the Babies, have been altered by febrile convulsions to create an abnormality in their brain anatomy. The abnormality is discovered by a CAT scan (the novel predates the use of fMRI brain scans). Due to their abnormal brain anatomy, the Babies are unable to communicate verbally but can communicate telepathically as a “shared mind” with others outside their small group. It is unlikely Caswell would have been aware of brain plasticity in the early 1990s, nevertheless, in the narrative, older teens are able to slowly understand the Babies by focusing on their telepathic messages until, over time, they can understand them without too much difficulty. Thus Caswell has incorporated neuroscientific elements throughout the plot of his novel and provided some neuroscientific explanation for how the Babies communicate. In recent years, several young adult novels, both speculative and contemporary, have used elements of neuroscience in their narratives; however, these novels tend to put neuroscience on the periphery. Rather than embracing neuroscience as a tool adolescent characters can use for their benefit, as Caswell did, neuroscience is typically something that exists around or is done to the characters; it is an element over which they have no control. These novels are found across several sub-genres of young adult fiction, including science fiction, speculative fiction and contemporary fiction. Most place their narratives in a dystopian world view. The dystopian settings reinforce the idea that the world is a dangerous place to live, and the teenaged characters living in the world of the novels are at the mercy of powerful oppressors. This creates tension within the narrative as the adolescents battle authorities for power. Without the ability to use neuroscientific advantages for their own gain, however, the characters’ power to change their worlds remains in the hands of adult authorities and the teenaged characters ultimately lose the fight to change their world. This lack of agency is evident in several dystopian young adult novels published in recent years, including the Uglies series and to a lesser extent Brain Jack and Dark Angel. Scott Westerfeld’s Uglies series is set in a dystopian future world and uses neuroscientific concepts to both reinforce the power of the ruling regime and give limited agency to the protagonists. In the first book in the series, Uglies, the science supports the narrative where necessary but is always subservient to the action. Westerfeld’s intended the Uglies series to focus on action. Westerfield states “I love a good action sequence, and this series is of full of hoverboard chases, escapes through ancient ruins, and leaps off tall buildings in bungee jackets” (Books). Nevertheless, the brain’s ability to rewire itself—the neuroscientific concept of brain plasticity—is a central idea within the Uglies series. In book one, the protagonist Tally Youngblood is desperate to turn 16 so she can join her friends and become a Pretty. However, she discovers the operation to become a Pretty involves not just plastic surgery to alter her looks: a lesion is inflicted on the brain, giving each Pretty the equivalent of a frontal lobotomy. In the next book, Pretties, Tally has undergone the procedure and then becomes one of the elite Specials, and in the third instalment she eventually rejects her Special status and returns to her true nature. This latter process, one of the characters explains, is possible because Tally has learnt to rewire her brain, and so undo the Pretty operation and the procedure that made her a Special. Thus neuroscientific concepts of brain injury and recovery through brain plasticity are prime plot devices. But the narrative offers no explanations for how Tally and some others have the ability to rewire their brains to undo the Pretty operation while most do not. The apparent complexity of the neuroscience is used as a surface plot device rather than as an element that could be explored to add narrative depth. In contrast, the philosophical implications of recent neuroscientific discoveries, rather than the physical, are explored in another recent young adult novel, Dark Angel. David Klass’ novel, Dark Angel, places recent developments in neuroscience in a contemporary setting to explore the nature of good and evil. It tells the story of 17-year-old Jeff, whose ordinary, small-town life implodes when his older brother, Troy, comes home on parole after serving five years for manslaughter. A school assignment forces Jeff to confront Troy’s complex nature. The science teacher asks his class “where does our growing knowledge of the chemical nature of the brain leave us in terms of... the human soul? When we think, are we really making choices or just following chemical pathways?” (Klass 74). This passage introduces a neuroscientific angle into the plot, and may refer to a case brought before the US Supreme Court in 2005 where the court admitted a brief based on brain scans showing that adolescent brains work differently than adult brains (Madrigal). The protagonist, Jeff, explores the nature of good and evil through this neuroscientific framework as the story's action unfolds, and examines his relationship with Troy, who is described in all his creepiness and vulnerability. Again through the teacher, Klass incorporates trauma and its impact on the brain from a neuroscientific perspective: There are psychiatrists and neurologists doing studies on violent lawbreakers...who are finding that these felons share amazingly similar patterns of abusive childhoods, brain injuries, and psychotic symptoms. (Klass 115)Jeff's story is infused with the fallout of his brother’s violent past and present, yet there is no hint of any trauma in Jeff’s or Troy’s childhoods that could be seen as a cause for Troy’s aberrant behaviour. Thus, although Klass’ novel explores more philosophical aspects of neuroscience, like Westerfeld’s novel, it uses developments in neuroscience as a point of interest. The neuroscience in Dark Angel is not embedded in the story but is a lens through which to view the theme of whether people are born evil or made evil. Brain Jack and Being are another two recent young adult novels that explore physical and philosophical aspects of modern neuroscience to some extent. Technology and its possible neurological effects on the brain, particularly the adolescent brain, is a field of research popularised by English neuroscientist Baroness Susan Greenfield. Brian Falkner’s 2010 release, Brain Jack, explores this branch of neuroscience with its cautionary tale of a hands-free device—a cap with small wires that attach to your head called the neuro-headset­—that allows you to control your computer with your thoughts. As more and more people use the neuro-headset, the avatar designed to help people learn to use the software develops consciousness and its own moral code, destroying anyone who it considers a threat by frying their brains. Like Dark Angel and Uglies, Brain Jack keeps the neuroscience on the periphery as an element over which the characters have little or no control, and details about how the neuro-headset affects the brain of its wearers, and how the avatar develops consciousness, are not explored. Conversely, Kevin Brooks’ novel Being explores the nature of consciousness outside the field of neuroscience. The protagonist, Robert, goes into hospital for a routine procedure and discovers that instead of internal organs, he has some kind of hardware. On the run from authorities who are after him for reasons he does not understand, Robert tries frantically to reconstruct his earliest memories to give him some clue as to who, or what, he really is: if he does not have normal human body parts, is he human? However, whether or not he has a human brain, and the implications of either answer for his consciousness, is never addressed. Thus, although the novels discussed above each incorporate neuroscience to some degree, they do so at a cursory level. In the case of Being this is understandable as neuroscience is never explicitly mentioned; rather it is a possible sub-text implied through the theme of consciousness. In Dark Angel, through the teacher as mouthpiece, neuroscience is offered up as a possible explanation for criminal behaviour, which causes the protagonist to question his beliefs and judgements about his brother. However, in Uglies, and to a lesser extent in Brain Jack, neuroscience is glossed over when more detail may have added extra depth and complexity to the novels. Fast-paced action is a common element in much contemporary young adult fiction, and thus it is possible that Westerfeld and Falkner both chose to sacrifice complexity for the sake of action. In Uglies, it is likely this is the case, given Westerfeld’s love of action sequences and his attention to detail about objects created exclusively for his futuristic world. However, Brain Jack goes into explicit detail about computer hacking. Falkner’s dismissal of the neuroscientific aspects of his plot, which could have added extra interest, most likely stems from his passion for computer science (he studied computer science at university) rather than a distaste for or ignorance of neuroscience. Nevertheless Falkner, Westerfeld, Brooks, and to a lesser extent Klass, have each glossed over a source of potential power that could turn the dystopian worlds of their novels into one where the teenaged protagonists hold the power to make lasting change. In each of these novels, neuroscientific concepts are generally used to support a bleak or dystopian world view. In Uglies, the characters have two choices: a life as a lobotomised Pretty or a life on the run from the authorities, where discovery and capture is a constant threat. The USA represented in Brain Jack descends into civil war, where those unknowingly enslaved by the avatar’s consciousness fight against those who refuse to wear the neuro-headsets. The protagonist in Being lives in hiding from the secret authorities who seek to capture and destroy him. Even in Dark Angel, the neuroscience is not a source of comfort or support for the protagonist, whose life, and that of his family, falls apart as a consequence of his older brother’s criminal actions. It is only in the 1990s novel, Cage of Butterflies, that characters use a neuroscientific advantage to improve their situation. The Babies in Caswell’s Cage of Butterflies are initially victims of their brain abnormality; however, with the help of the teenaged characters, along with two adult characters, they are able to use their “condition” to help create a new life for themselves. Telepathically communicating through their “shared mind,” the Babies coordinate their efforts with the others to escape from the research scientists who threaten their survival. In this way, what starts as a neurological disability is turned into an advantage. Cage of Butterflies illustrates how a young adult novel can incorporate neuroscience into its narrative in a way that offers the young adults agency to make positive changes in their lives. Furthermore, with recent neuroscientific discoveries showing that adolescence is a vital time for brain development and growth, there is potential for neuroscience to be explored as an agent of positive change in a new wave of young adult fiction, one that adopts a non-dystopian (if not optimistic) world view. Dystopian young adult fiction has been enjoying enormous popularity in western publishing in the past few years with series such as Chaos Walking, Hunger Games and Maze Runner trilogies topping bestseller lists. Dystopian fiction’s appeal to young adult audiences, states Westerfeld, is because: Teenagers’ lives are constantly defined by rules, and in response they construct their identities through necessary confrontations with authority, large and small. Imagining a world in which those authorities must be destroyed by any means necessary is one way of expanding that game. ("Teenage Wastelands")Teenagers often find themselves in trouble, and are almost as often like to cause trouble. Placing them in a fictional dystopian world gives them room to fight authority; too often, however, the young adult protagonists are never able to completely escape the world the adults impose upon them. For example, the epilogue of James Dashner’s The Maze Runner tells the reader the surviving group have not escaped the makers of the maze, and their apparent rescuers are part of the same group of adult authorities. Caswell’s neurologically evolved Babies, along with their high IQ teenage counterparts, however, provide a model for how young protagonists can take advantage of neuroscientific discoveries to cause trouble for hostile authorities in their fictional worlds. The power of the brain harnessed by adolescents, alongside their hormonal changes, is by its nature a recipe for trouble: it has the potential to give young people an agency and power adults may fear. In the everyday, lived world, neuroscientific tools are always in the hands of adults; however, there needs to be no such constraint in a fictional world. The superior ability of adolescents to grow the white matter of their brains, for example, could give rise to a range of fictional scenarios where the adolescents could use their brain power to brainwash adults in authority. A teenage neurosurgeon might not work well in a contemporary setting but could be credible in a speculative fiction setting. The number of possible scenarios is endless. More importantly, however, it offers a relatively unexplored avenue for teenaged characters to have agency and power in their fictional worlds. Westerfeld may be right in his assertion that the current popularity of dystopian fiction for young adults is a reaction to the highly monitored and controlled world in which they live ("Teenage Wastelands"). However, an alternative world view, one where the adolescents take control and defeat the adults, is just as valid. Such a scenario has been explored in Cory Doctorow’s For the Win, where marginalised and exploited gamers from Singapore and China band together with an American to form a global union and defeat their oppressors. Doctorow uses online gaming skills, a field of expertise where youth are considered superior to adults, to give his characters power over adults in their world. Similarly, the amazing changes that take place in the adolescent brain are a natural advantage that teenaged characters could utilise, particularly in speculative fiction, to gain power over adults. To imbue adolescent characters with such power has the potential to move young adult fiction beyond the confines of the dystopian novel and open new narrative pathways. The 2011 Bologna Children’s Book Fair supports the view that western-based publishing companies will be looking for more dystopian young adult fiction for the next year or two (Roback). However, within a few years, it is possible that the popularity of zombies, werewolves and vampires—and their dominance of fictional dystopian worlds—will pass or, at least change in their representations. The “next big thing” in young adult fiction could be neuroscience. Moreover, neuroscientific concepts could be incorporated into the standard zombie/vampire/werewolf trope to create yet another hybrid to explore: a zombie virus that mutates to give a new breed of undead creature superior intelligence, for example; or a new cross-breed of werewolf that gives humans the advantages of the canine brain with none of the disadvantages. The capacity and complexity of the human brain is enormous, and thus it offers enormous potential to create exciting young adult fiction that explores new territory, giving the teenaged reader a sense of their own power and natural advantages. In turn, this is bound to give them infinite potential to create fictional trouble. References Abi-Rachedm, Rose. “The Birth of the Neuromolecular Gaze.” History of the Human Sciences 23 (2010): 11-36. Allen-Gray, Alison. Lifegame. Oxford: Oxford UP, 2009. Brooks, Kevin. Being. London: Puffin Books, 2007. Burrell, Brian. Postcards from the Brain Museum. New York: Broadway, 2004. Carr-Gregg, Michael. The Princess Bitchface Syndrome. Melbourne: Penguin Books. 2006. Caswell, Brian. A Cage of Butterflies. Brisbane: University of Queensland Press, 1992. Dashner, James. The Maze Runner. Somerset, United Kingdom: Chicken House, 2010. Doctorow, Cory. For the Win. New York: Tor, 2010. Doidge, Norman. The Brain That Changes Itself. Melbourne: Scribe, 2007. Falkner, Brian. Brain Jack. New York: Random House, 2009. Hobby, Nathan. The Fur. Fremantle: Fremantle Press, 2004. Jinks, Catherine. Piggy in the Middle. Melbourne: Penguin, 1998. Klass, David. Dark Angel. New York: HarperTeen, 2007. Kolb, Bryan, and Ian Whishaw. Fundamentals of Human Neuropscychology, New York, Worth, 2009. Lehrer, Jonah. “The Human Brain Gets a New Map.” The Frontal Cortex. 2011. 10 April 2011 ‹http://www.wired.com/wiredscience/2011/04/the-human-brain-atlas/›. Madrigal, Alexis. “Courtroom First: Brain Scan Used in Murder Sentencing.” Wired. 2009. 16 April 2011 ‹http://www.wired.com/wiredscience/2009/11/brain-scan-murder-sentencing/›. Reichs, Kathy. Virals. London: Young Corgi, 2010. Roback, Diane. “Bologna 2011: Back to Business at a Buoyant Fair.” Publishers Weekly. 2011. 17 April 2011 ‹http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/46698-bologna-2011-back-to-business-at-a-buoyant-fair.html›. Shelley, Mary. Frankenstein. London: Arrow Books, 1973. Wallis, Claudia, and Krystina Dell. “What Makes Teens Tick?” Death Penalty Information Centre. 2004. 10 April 2011 ‹http://www.deathpenaltyinfo.org/what-makes-teens-tick-flood-hormones-sure-also-host-structural-changes-brain-can-those-explain-behav›. Wells, H.G. The Island of Dr Moreau. Melbourne: Penguin, 1896. Westerfeld, Scott. Uglies. New York: Simon Pulse, 2005. ———. Pretties. New York: Simon Pulse, 2005. ———. Specials. New York: Simon Pulse, 2006. ———. Books. 2008. 1 Sep. 2010 ‹http://www.scottwesterfeld.com/author/books.htm›. ———. “Teenage Wastelands: How Dystopian YA Became Publishing’s Next Big Thing.” Tor.com 2011. 17 April 2011 ‹http://www.tor.com/blogs/2011/04/teenage-wastelands-how-dystopian-ya-became-publishings-next-big-thing›.

Introduction Japan has long been cited as a major source of cute (kawaii) culture as it has spread around the world, as encapsulated in Christine R. Yano’s phrase ‘Pink Globalization’. This essay charts recent developments in Japanese society through the cute character Rilakkuma, a character produced by San-X (a competitor to Sanrio, which produces the famed Hello Kitty). His name means ‘relaxed bear’, and Rilakkuma and friends are featured in comics, games and other products, called kyarakutā shōhin (also kyarakutā guzzu, which both mean ‘character goods’). Rilakkuma is pictured relaxing, sleeping, eating sweets, and listening to music; he is not only lazy, but he is also unproductive in socio-economic terms. Yet, he is never censured for this lifestyle. He provides visual pleasure to those who buy these goods, but more importantly, Rilakkuma’s story charitably portrays a lifestyle that is fully consumptive with very little, if any, productivity. Rilakkuma’s reified consumption is certainly in line with many earlier analyses of shōjo (young girl) culture in Japan, where consumerism is considered ‘detached from the productive economy of heterosexual reproduction’ (Treat, 281) and valued as an end in itself. Young girl culture in Japan has been both critiqued and celebrated in in opposition to the economic productivity as well as the emotional emptiness and weakening social prestige of the salaried man (Roberson and Suzuki, 9-10). In recent years, ideal masculinity has been further critiqued with the rise of the sōshokukei danshi (‘grass-eating men’) image: today’s Japanese male youth appear to have no appetite for the ‘meat’ associated with heteronormative, competitively capitalistic male roles (Steger 2013). That is not to say all gender roles have vanished; instead, social and economic precarity has created a space for young people to subvert them. Whether by design or by accident, Rilakkuma has come to represent a Japanese consumer maintaining some standard of emotional equilibrium in the face of the instability that followed the Tōhoku earthquake, tsunami and nuclear disaster in early 2011. A Relaxed Bear in a Precarious Japan Certainly much has been written about the ‘lost decade(s)’ in Japan, or the unraveling of the Japanese postwar miracle since the early 1990s in a variety of unsettling ways. The burst of the ‘bubble economy’ in 1991 led to a period of low or no economic growth, uncertain employment conditions and deflation. Because of Japan’s relative wealth and mature economic system, this was seen a gradual process that Mark Driscoll calls a shift from the ‘so-called Japan Inc. of the 1980s’ to ‘“Japan Shrink” of the 2010s and 2020s’ (165). The Japanese economy was further troubled by the Global Financial Crisis of 2008, and then the Tōhoku disasters. These events have contributed to Japan’s state of ambivalence, as viewed by both its citizens and by external observers. Despite its relative wealth, the nation continues to struggle with deflation (and its corresponding stagnation of wages), a deepening chasm between the two-tier employment system of permanent and casual work, and a deepening public mistrust of corporate and governing authorities. Some of this story is not ‘new’; dual employment practices have existed throughout Japan’s postwar history. What has changed, however, is the attitudes of casual workers; it is now thought to be much more difficult, if not impossible, to shift from low paid, insecure casual labour to permanent, secure positions. The overall unemployment rate remains low precisely because the number of temporary and part time workers has increased, as much as one third of all workers in 2012 (The Japan Times). The Japanese government now concedes that ‘the balance of working conditions between regular and non-regular workers have therefore become important issues’ (Ministry of Health, Labour and Welfare); many see this is not only a distinction between ‘haves’ and ‘have-nots’, but also of a generational shift of those who achieved secure positions before the ‘lost decade’, and those who came after. Economic, political, environmental and social insecurity have given rise to a certain level public malaise, not conducive to a robust consumer culture. Enter Rilakkuma: he, like many other cute characters in Japan, entices the consumer to feel good about spending – or perhaps, to feel okay about spending? – in this precarious time of underemployment and uncertainty about the future. ‘Cute’ Characters: Attracting as Well as Attractive Cute (‘kawaii’) culture in Japan is not just aesthetic; it includes ‘a turn to emotion and even sentimentality, in some of the least likely places’ (Yano, 7). Cute kyarakutā are not just sentimentally attractive; they are more precisely attracting images which are used to sell these character goods: toys, household objects, clothing and stationery. Occhi writes that many kyarakutā are the result of an ‘anthropomorphization’ of objects or creatures which ‘guide the user towards specific [consumer] behaviors’ (78). While kyarakutā would be created first to sell a product, in the end, the character’s popularity at times can eclipse the product’s value, and the character thus becomes ‘pure product’, as in the case of Hello Kitty (Yano, 10). Most characters, however, merely function as ‘specific representatives of a product or service rendered mentally “sticky” through narratives, wordplay and other specialized aspects of their design’ (Occhi, 86). Miller refers to this phenomenon as ‘Japan’s zoomorphic urge’, and argues that etiquette guides and public service posters, which frequently use cute and cuddly animals in the place of humans, is done to ‘render […] potentially dangerous or sensitive topics as safe and acceptable’ (69). Cuteness instrumentally turns away from negative aspects of society, whether it is the demonstration of etiquette rules in public, or the portrayal of an underemployed or unemployed person watching TV at home, as in Rilakkuma. Thus we see a revitalization of the cute zeitgeist in Japanese consumerism in products such as the Rilakkuma franchise, produced by San-X, a company that produces and distributes ‘stationary [sic], sundry goods, merchandises [sic], and paper products with original design.’ (San-X Net). Who Is Rilakkuma? According to the company’s ‘fan’ books, written in response to the popularity of Rilakkuma’s character goods (Nakazawa), the background story of Rilakkuma is as follows: one day, a smallish bear found its way unexplained into the apartment of a Japanese OL (office lady) named Kaoru. He spends his time ‘being of no use to Kaoru, and is actually a pest by lying around all day doing nothing… his main concerns are meals and snacks. He seems to hate the summer [heat].’ Other activities include watching television, listening to music, taking long baths, and tossing balls of paper into the rubbish bin (Nakazawa, 4). His comrades are Korilakkuma (loosely translated as ‘Little Rilakkuma’) and Kiiroitori (simply, ‘Yellow Bird’). Korilakkuma is a smaller and paler version of Rilakkuma; like her friend, she appears in Kaoru’s apartment for no reason. She is described as liking to pull pranks (itazuradaisuki) and is comparatively more energetic (genki) than Rilakkuma; her main activities are imitating Rilakkuma and looking for someone with whom to play (6). Lastly, Kiiroitori is a small yellow bird resembling a chick, and seems to be the only character of the three who has any ‘right’ to reside in Kaoru’s apartment. Kiiroitori was a pet bird residing in cage before the appearance of these two bears, but after Rilakkuma and Korilakkuma set themselves up in her small apartment, Kiiroitori was liberated from his cage and flies in the faces of lazy Rilakkuma and mischievous Korilakkuma (7). Kiiroitori likes tidiness, and is frequently cleaning up after the lazy bears, and he can be short tempered about this (ibid). Kiiroitori’s interests include the charming but rather thrifty ‘finding spare change while cleaning up’ and ‘bear climbing’, which is enjoyed primarily for its annoyance to the bears (ibid). Fig. 1: Korilakkuma, Rilakkuma and Kiiroitori, in 10-year anniversary attire (photo by author). This narrative behind these character goods is yet another aspect of their commodification (in other words, their management, distribution and copyright protection). The information presented ­– the minute details of the characters’ existence, illustrated with cute drawings and calligraphy – enriches the consumer process by deepening the consumers’ interaction with the product. How does the story become as attractive as the cute character? One of the striking characteristics of the ‘official’ Rilakkuma discourse is the sense of ‘ikinari yattekita’ (things happening ‘out of the blue’; Nakazawa 22), or ‘naru yō ni narimasu’ (‘whatever will be will be’; 23) reasoning behind the narrative. Buyers want to know how and why these cute characters come into being, but there is no answer. To some extent, this vagueness reflects the reality of authorship: the characters were first conceptualized by a designer at San-X named Kondō Aki, who left the company soon after Rilakkuma’s debut in 2003 (Akibako). But this ‘out of the blue’ quality of the characters strikes a chord in many consumers’ view of their own lives: why are we here? what are we doing, and why do we do it? The existence of these characters and the reasons for their traits and preferences are inexplicable. There is no reason why or how Rilakkuma came to be – instead, readers are told that to just relax, ‘go with the flow’, and ‘what can be done today can always be done tomorrow’. Procrastination would normally be considered meiwaku, or bothersome to others who depend on you. In Productive Japan, this behavior is not valued. In Precarious Japan, however, underemployment and nonproductivity takes the pressure away from individuals to judge this behavior as negative. Procrastination shifts from meiwaku to normality, and to be transformed into kawaii culture, accepted and even celebrated as such. Rilakkuma is not the first Japanese pop cultural character to rub up against the hyper productive, gambaru (fight!) attitude associated with previous generations, with their associated tropes of the juken jikoku (exam preparation hell) for students, or the karōshi (death from overwork) salaried worker. An early example of this would be Chibi Marukochan (‘Little Maruko’), a comic character created in 1986 but whose popularity peaked in the 1990s. Maruko is an endearing but flawed primary school student who is cute and amusing, but also annoying and short tempered (Sakura). Flawed characters were frequently featured in Japanese popular culture, but Maruko was one of the first featured as heroine, not a jester-like sidekick. As an early example of Japanese cute, subversive characters, Maruko was often annoying and lazy, but she at least aspired to traits such as doing well in school and being a good daughter in her extended family. Rilakkuma, perhaps, demonstrates the extension of this cute but subversive hero/ine: when the stakes are lower (or at their lowest), so is the need for stress and anxiety. Taking it easy is the best option. Rilakkuma’s ‘charm point’ (chāmu pointo, which describes one’s personal appeal), is his transgressive cuteness, and this has paid off for San-X over the years in successful sales of his comic books as well as a variety of products (see fig. 2). Fig. 2: An example of some of the goods for sale in early 2014: a fleecy blanket, a 3d puzzle, note pads and stickers, decorative toggles for a school bag or purse, comic and ‘fan’ books, and a toy car (photo by the author). Over the decade between 2003 and 2013, San X has produced 51 volumes of Rilakkuma comics (Tonozuka, 37 – 42) and over 20 different series of stuffed animals (43 – 45); plus cushions, tote bags, tableware, stationery, and variety goods such as toilet paper holders, umbrellas and contact lens cases (46 – 52). While visiting the Rilakkuma themed shop in Tokyo Station in October 2013, a newly featured and popular product was the Rilakkuma ‘onesie’, a unisex and multipurpose outfit for adults. These products’ diversity are created to meet the consumer desires of Rilakkuma’s significant following in Japan; in a small-scale study of Japanese university students, researchers found that Rilakkuma was the number one nominated ‘favorite character’ (Nosu and Tanaka, 535). Furthermore, students claimed that the attractiveness of favorite characters were judged not just on their appearance, but also due to specific characteristics: ‘characters that are always idle, relaxed, stress-free’ and those ‘that have unusual behavior or stray from the right path’ (ibid) were cited as especially attractive/attracting. Just like Rilakkuma, these researchers found that young Japanese people – the demographic perhaps most troubled by an insecure economic future – are attracted to ‘characters that have flaws in some ways and are not merely cute’ (536). Where to, Rilakkuma? Miller, in her discussion of Japanese animal characters in a variety of cute cultural settings writes Non-human animals emerge as useful metaphors for humans, yet […] it is this aesthetic load rather than the lesson or the ideology behind the image that often becomes the center of our attention. […] However, I think it is useful to separate our analysis of zoomorphic images as vehicles for cuteness from their other possible uses and possible utility in many areas of culture (70). Similarly, we need to look beyond cute, and see what Miller terms as ‘the lesson’ behind the ‘aesthetic load’: here, how cuteness disguises social malaise and eases the shift from ‘Japan Inc.’ to ‘Japan Shrink’. When particular goods are ‘tied’ to other products, the message behind the ‘aesthetic load’ are complicated and deepened. Rilakkuma’s recent commercial (in)activity has been characterized by a variety of ‘tai uppu’ (tie ups), or promotional links between the Rilakkuma image and other similarly aligned products. Traditionally, tie ups in Japan have been most successful when formed between products that were associated with similar audiences and similar aesthetic preferences. We have seen tie ups, for example, between Hello Kitty and McDonald’s (targeting youthful fast food customers) since 1999 (Yano, 129). In ‘Japan Shrink’s’ competitive consumer market, tie ups are becoming more strategic, and all the more interesting. One of the troubled markets in Japan, as elsewhere, is the music industry. Shrinking expendable income coupled with a variety of downloading practices means the traditional popular music industry (primarily in the form of CDs) is in decline. In 2009, Rilakkuma began a co-badged campaign with Tower Records Japan – after all, listening to music is one of Rilakkuma’s listed favourite past times. TRJ was then independent from its failed US counterpart, and a major figure in the music retail scene despite disappointing CD sales since the late 1990s (Stevens, 85). To stir up consumer interest, TRJ offered objects, such as small dolls, towels and shopping bags, festooned with Rilakkuma images and phrases such as ‘Rilakkuma loves Tower Records’ and ‘Relaxed Tour 2012’ (Tonozuka, 72 – 73). Rilakkuma, in a familiar pose lying back with his arms crossed behind his head, but surrounded by musical notes and the phrase ‘No Music, No Life’ (72), presents compact image of the consumer zeitgeist of the day: one’s ikigai (reason for living) is clearly contingent on personal enjoyment, despite Japan’s music industry woes. Rilakkuma also enjoys a close relationship with the ubiquitous convenience store Lawson, which has over 11,000 individual stores throughout Japan and hundreds more overseas (Lawson, Corporate Information). Japanese konbini (the Japanese term for convenience stores), unlike their North American or Australian counterparts, enjoy a higher consumer image in terms of the quality and variety of their products, thus symbolize a certain relaxed lifestyle, as per Merry I. White’s description of the ‘no hands housewife’ breezing through the evening meal preparations thanks to ready made dishes purchased at konbini (72). Japanese convenience stores sell a variety of products, but sweets (Rilakkuma’s favourite) take up a large proportion of shelf space in many stores. The most current ‘Rilakkuma x Lawson campaign’ was undertaken between September and November 2013. During this period, customers earned points to receive a free teacup; certainly Rilakkuma’s cuteness motivated consumers to visit the store to get the prize. All was not well with this tie up, however; complaints about cracked teacups resulted in an external investigation. Finding no causal relationship between construction and fault, Lawson still apologized and offered to exchange any of the approximately 1.73 million cups with an alternate prize for any consumers who so wished (Lawson, An Apology). The alternate prize was still cute in its pink colouring and kawaii character pattern, but it was a larger and much sturdier commuter type mug. Here we see that while Rilakkuma is relaxed, he is still aware of corporate Japan’s increasing sense of corporate accountability and public health. One last tie up demonstrates an unusual alliance between the Rilakkuma franchise and other cultural icons. 2013 marked the ten-year anniversary of Rilakkuma and friends, and this was marked by several prominent campaigns. In Kyoto, we saw Rilakkuma and friends adorning o-mamori (religious amulets) at the famed Kinkakuji (Golden Pavilion), a major temple in Kyoto (see fig. 3a). The ‘languid dream’ of the lazy bear is a double-edged symbol, contrasting with the disciplined practice of Buddhism and complying with a Zen-like dream state of the beauty of the grounds. Another ten-year anniversary campaign was the tie up between Rilakkuma and the 50 year anniversary of JR’s Yamanote Line, the ‘city loop’ in Tokyo. Fig. 3a: Kiiroitori sits atop Rilakkuma with Korilakkuma by their side at the Golden Pavillion, Kyoto. The top caption reads: ‘Relaxed bear, Languid at the Golden Pavilion; Languid Dream Travelogue’Fig. 3b: a key chain made to celebrate Rilakkuma’s appointment to the JR Line; still lazy, Rilakkuma lies on his side but wears a conductor’s cap. This tie up was certainly a coup, for the Yamanote Line is a significant part of 13 million Tokyo residents’ lives, as well as a visible fixture in the cultural landscape since the early postwar period. The Yamanote, with its distinctive light green coloring (uguisuiro, which translates literally to ‘nightingale [bird] colour’) has its own aesthetic: as one of the first modern train lines in the capital, it runs through all the major leisure districts and is featured in many popular songs and even has its own drinking game. This nostalgia for the past, coupled with the masculine, super-efficient former national railway’s system is thus juxtaposed with the lazy, feminized teddy bear (Rilakkuma is male, but his domain is feminine), linking a longing for the past with gendered images of production and consumption in the present. In figure 3b, we see Rilakkuma riding the Yamanote on his own terms (lying on his side, propped up by one elbow – a pose we would never see a JR employee take in public). This cheeky cuteness increases the iconic train’s appeal to its everyday consumers, for despite its efficiency, this line is severely overcrowded during peak hours and suffers from user malaise with respect to etiquette and safety issues. Life in contemporary Japan is no longer the bright, shiny ‘bubble’ of the 1980s. Japan is wrestling with internal and external demons: the nuclear crisis, the lagging economy, deteriorating relations with China, and a generation of young people who have never experienced the optimism of their parents’ generation. Dreamlike, Japan’s denizens move through the contours of their daily lives much as they have in the past, for major social structures remain for the most part in tact; instead, it is the vision of the future that has altered. In this environment, we can argue that kawaii aesthetics are all the more important, for if we are uncomfortable thinking about negative or depressing topics such as industries in decline, questionable consumer safety standards, and overcrowded trains, a cute bear can make it much more ‘bear’-able.ReferencesDriscoll, Mark. “Debt and Denunciation in Post-Bubble Japan: On the Two Freeters.” Cultural Critique 65 (2007): 164-187. Kondō Aki - akibako. “Profile [of Designer Aki Kondō].” 6 Feb. 2014 ‹http://www.akibako.jp/profile/›. Lawson. “Kigyō Jōhō: Kaisha Gaiyō [Corporate Information: Company Overview].” Feb. 2013. 10 Feb. 2014 ‹http://www.lawson.co.jp/company/corporate/about.html/›. Lawson. “Owabi to Oshirase: Rōson aki no rilakkuma fea keihin ‘rilakkuma tei magu’ hason no osore [An Apology and Announcement: Lawson’s Autumn Rilakkuma Fair Giveaway ‘Rilakkuma Tea Mug’ Concern for Damage.” 2 Dec. 2013. 10 Feb. 2014 ‹http://www.lawson.co.jp/emergency/detail/detail_84331.html›. Miller, Laura. “Japan’s Zoomorphic Urge.” ASIANetwork Exchange XVII.2 (2010): 69-82. Ministry of Health, Labour and Welfare. “Employment Security.” 10 Feb. 2014 ‹http://www.mhlw.go.jp/english/policy/employ-labour/employment-security/dl/employment_security_bureau.pdf›. Nakazawa Kumiko, ed. Rirakkuma Daradara Fuan Bukku [Relaxed Bear Leisurely Fan Book]. Tokyo: Kabushikigaisha Shufutoseikatsu. 2008. Nosu, Kiyoshi, and Mai Tanaka. “Factors That Contribute to Japanese University Students’ Evaluations of the Attractiveness of Characters.” IEEJ Transactions on Electrical and Electronic Engineering 8.5 (2013): 535–537. Occhi, Debra J. “Consuming Kyara ‘Characters’: Anthropomorphization and Marketing in Contemporary Japan.” Comparative Culture 15 (2010): 78–87. Roberson, James E., and Nobue Suzuki, “Introduction”, in J. Roberson and N. Suzuki, eds., Men and Masculinities in Contemporary Japan: Dislocating the Salaryman Doxa. London: RoutledgeCurzon, 2003. 1-19. Sakura, Momoko. Chibi Marukochan 1 [Little Maruko, vol. 1]. Tokyo: Shūeisha, 1987 [1990]. San-X Net. “Company Info.” 10 Feb. 2014 ‹http://www.san-x.jp/COMPANY_INFO.html›. Steger, Brigitte. “Negotiating Gendered Space on Japanese Commuter Trains.” ejcjs 13.3 (2013). 29 Apr. 2014 ‹http://www.japanesestudies.org.uk/ejcjs/vol13/iss3/steger.html› Stevens, Carolyn S. Japanese Popular Music: Culture, Authenticity and Power. London: Routledge, 2008. The Japan Times. “Nonregulars at Record 35.2% of Workforce.” 22 Feb. 2012. 6 Feb. 2014 ‹http://www.japantimes.co.jp/news/2012/02/22/news/nonregulars-at-record-35-2-of-workforce/#.UvMb-kKSzeM›. Tonozuka Ikuo, ed. Rirakkuma Tsuzuki Daradara Fan Book [Relaxed Bear Leisurely Fan Book, Continued]. Tokyo: Kabushikigaisha Shufutoseikatsu, 2013. Treat, John Whittier. “Yoshimoto Banana’s Kitchen, or The Cultural Logic of Japanese Consumerism.” In L. Skov and B. Moeran, eds., Women, Media and Consumption in Japan, Surrey: Curzon, 1995. 274-298. White, Merry I. “Ladies Who Lunch: Young Women and the Domestic Fallacy in Japan.” In K. Cwiertka and B. Walraven, eds., Asian Food: The Global and the Local. Honolulu: University of Hawai’i Press, 2001. 63-75. Yano, Christine R. Pink Globalization: Hello Kitty’s Trek across the Pacific. Durham, NC: Duke University Press, 2013.