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Mohd Suki, Norazah. "Young consumer ecological behaviour." Management of Environmental Quality: An International Journal 24, no. 6 (September 20, 2013): 726–37. http://dx.doi.org/10.1108/meq-02-2013-0010.
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Hằng Nga, Nguyễn Thị. "Organic food purchasing behavior of young consumers: the role of enviromental concern." Hue University Journal of Science: Economics and Development 126, no. 5B (March 17, 2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.
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<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>
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Muhamad, Nazlida, Vai Shiem Leong, and Dick Mizerski. "Consumer knowledge and religious rulings on products." Journal of Islamic Marketing 7, no. 1 (March 7, 2016): 74–94. http://dx.doi.org/10.1108/jima-08-2014-0056.
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Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohibition ruling of selected brand and behaviours. Consumers’ religious orientation and gender explain consumers’ behavioural responses to variables of the Theory of Planned Behaviour for three behaviours. Evidence suggests that ruling types affects (conditional and unconditional) consumers’ responses. Research limitations/implications – Greater insights are provided on Muslims’ motivation to search information of controversial products, and their subsequent perception and behavioural reactions to controversial products. Findings are limited to the Malaysian Muslim consumers. Practical implications – The fact that contemporary fatwa reached young Muslim generations indicates that managers have to be wary of fatwa to predict Muslim consumers’ marketplace behaviours. Social implications – A significant number of young Malaysian Muslims are keeping abreast with contemporary fatwa. This suggests that they received an early and substantial exposure to Islamic way of life through their socialisation. Originality/value – This study offer insights into the understandings of the young Muslim generation regarding contemporary fatwa on products, and revealed significant findings in relation to consumer product knowledge and religious influences on consumer behaviour.
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Islam, Tajamul, and Uma Chandrasekaran. "Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers." Journal of Consumer Marketing 36, no. 7 (November 11, 2019): 948–61. http://dx.doi.org/10.1108/jcm-10-2017-2415.
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Purpose This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers. Design/methodology/approach Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling. Findings Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness. Originality/value The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.
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Dhiman, Rahul, Pawan Kumar Chand, and Sahil Gupta. "Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers." FIIB Business Review 7, no. 3 (August 23, 2018): 188–200. http://dx.doi.org/10.1177/2319714518790308.
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The study of consumer buying behaviour is essential for marketers to understand the key elements such as what is purchased, from where it is purchased, the quantity of purchase, how much money is spent and other related variables affecting buying behaviour. The purpose of this article is to assess the consumer buying behaviour for apparels. The study makes substantial effort to recognize the variables which affect decision of apparel purchase among youth. Theoretical foundation of the study is based on secondary sources such as research papers, articles, magazines and articles on consumer buying behaviour. Confirmatory factor analysis (CFA) is performed to extract factors which affect consumer buying behaviour and subsequently purchase decision. Total 6 factors were extracted with 20 prominent indicators. CFA confirms that all the obtained values of the indicators are model fit and comply with the standardized criteria. The findings show that consumer buying behaviour in apparel such as purchase frequency, average spending, preferred store type and preferred brand mostly depends on various demographic variables. Hence, the study validates the significance of segmentation, targeting and positioning (STP) for marketers of apparel. The present article reveals that all types of domestic and worldwide brands are available in Indian market and are purchased by consumers as long as those are perceived to deliver value to consumers. The study recommends that marketers must segment the market and target those segments which can be served expeditiously. Marketers must target a particular segment of consumers for which they can offer better value. The findings and recommendations of the study might be useful for academicians, policymakers, entrepreneurs and managers of apparel industry to understand industry trends and formulate appropriate strategies.
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Capitello, Roberta, Lara Agnoli, and Diego Begalli. "Determinants of consumer behaviour in novice markets: the case of wine." Journal of Research in Marketing and Entrepreneurship 17, no. 1 (July 13, 2015): 110–26. http://dx.doi.org/10.1108/jrme-07-2014-0012.
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Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations. Design/methodology/approach – The reasoned action approach is applied to wine consumer, and two parallel surveys using a questionnaire have been conducted with a sample of the Missouri population – representing new consumers – and a sample of the young Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights that penetration of these consumer segments should pursue different marketing approaches: educational goals for young people from new markets, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on cultural aspects of the product in a “young manner” for young consumers from traditional consuming markets. Originality/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process of novice consumers.
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Švecová, Jana, and Pavla Odehnalová. "The determinants of consumer behaviour of students from Brno when purchasing organic food." Review of Economic Perspectives 19, no. 1 (March 1, 2019): 49–64. http://dx.doi.org/10.2478/revecp-2019-0003.
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Abstract The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the production sale and distribution of organic food. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part, the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic food in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic, there is a lack of research on the behaviour of this sector.
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Hristov, Hristo, and Aleš Kuhar. "Subjective knowledge as a determinant of young adult consumers wine behaviour." British Food Journal 117, no. 12 (December 7, 2015): 2930–46. http://dx.doi.org/10.1108/bfj-04-2015-0163.
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Purpose – The purpose of this paper is to provide additional insight into how the level of subjective knowledge (SK) related to wine explains differences in the wine-consumption behaviour of young adults. Particular attention was given to information search strategies employed by young adult wine consumers. Design/methodology/approach – A web-based survey was carried out on 287 young urban wine consumers who were recruited in specialised wine shops and at wine festivals. The key variables presenting the consumers’ wine searches were measured using the best-worst scaling method. Latent class cluster analysis (LCA) was used to segment the respondents into clusters based on their level of SK of wine. Findings – The study identifies three consumer segments with corresponding levels of SK related to wine. The segments present considerable differences in the wine-consumption-related behaviours and information search strategies. Research limitations/implications – Understanding young adults’ SK of wine will assist wine marketers in their efforts to establish marketing strategies for this generational cohort. In addition, research (preferably transnational) is recommended to validate the conclusions and to gain additional understanding of SK as an indicator of wine-related behaviours. Originality/value – This study contributes to a better understanding of the wine-purchasing behaviours of young adults with particular focus on SK related to wine. The results obtained may be applied by winemakers in the development of marketing and promotion strategies geared towards the promising young adult consumer segment.
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Spasova, Lyubomira, and Zhenya Gundasheva. "PSYCHOLOGICAL MODELS FOR ATTITUDINAL AND PERSUASION CHANGES IN CONSUMER BEHAVIOUR." Trakia Journal of Sciences 17, Suppl.1 (2019): 838–46. http://dx.doi.org/10.15547/tjs.2019.s.01.138.
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The present study explores psychological models for changing consumers’ attitudes under the influence of advertisements in young people of 18 to 25 years of age. The aim of the study is to establish the influence of the advertisements of mobile phone operators on the attitudes, consumer thinking and behaviour of youth with respect to mobile products and services. The following tasks were set: • To study the advertisements of mobile phone operators in Bulgaria • To set a theoretical frame on consumers’ attitudes • To determine the models of attitudinal change and persuasion • To perform correlational analyses of statistically significant factors The methods used to achieve these tasks are the following: conducting two subsequent surveys on the same respondents regarding their behavior before, during and after exposure to advertisement; holding individual interviews with random young respondents.
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Bubel, Dagmara. "Marketing aspect of young consumer behaviour in food industry management." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 112 (January 13, 2016): 15–32. http://dx.doi.org/10.22630/eiogz.2015.112.45.
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In the age of market globalisation, characterised, among other things, by high intensity of competition among enterprises, it is increasingly important to have broadly understood knowledge about consumers, their needs, expectations, habits, aspirations and, above all, determinants of such behaviour. Food manufacturers, in order to survive on the increasingly competitive market of food products, have to monitor factors shaping consumer behaviour on the market, which are subject to constant changes, and to explore the determinants of changes. As part of the research a questionnaire survey was conducted on the population of 200 people – a group of German school pupils aged 12–16. The research procedure was a direct questionnaire survey. The spatial extent of the questionnaire survey was the area of Brandenburg. The substantive scope of the questionnaire survey included issues related with the process of taking decisions by consumers about purchase of particular food products and factors affecting such decisions.
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Sobotko, Ewelina. "Style życia we współczesnym społeczeństwie i ich wpływ na zachowanie rynkowe młodych konsumentów." Ekonomia 23, no. 4 (May 23, 2018): 71–83. http://dx.doi.org/10.19195/2084-4093.23.4.6.
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Lifestyles in modern society and their impact on the market behaviour of the young consumersIn modern society one of the basic goals of human life is to continually make and spend money. Young consumers, as people brought up under the conditions of this process formed their own market behavior and determined a certain lifestyle. In this article, the author presents the relationship between the current life styles in contemporary society and the behaviour of young people in the market. Observation of the behaviour of the older generation by the representatives of the Y generation and the changes taking place on the market as a result of globalization have resulted in the formation of two different directions in the patterns of the consumption of young people. It can be observed that there are selfi sh consumers on the one hand and altruistic consumers on the other hand, who behave according to assumptions of sustainable consumption. This study focuses on the presentation of the second type of young consumers. They were indicated for their subgroups and assigned to appropriate consumer trends and to the lifestyle related to their behaviour.
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Ramadan, Reem. "Young Syrian Consumer Styles." International Journal of Market Research 58, no. 6 (November 2016): 835–57. http://dx.doi.org/10.2501/ijmr-2016-040.
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This paper aims to explore the decision-making styles of Syrian young adults, and to examine the cross-cultural applicability of the Consumer Style Inventory (CSI) to an Arab population. Its aim is to advance understanding of contemporary consumer behaviour in the Arab world. Participants in the study described were undergraduate students at Damascus University and the results confirmed a six-factor consumer decision-making style. Social motivation was found to be an important factor for consumption. Syrians were more likely to relate to a brand or product to the extent where a cognitive match existed between an individual's self-concept and a positive value-expressive attribute. In addition, brand names formed cognitive reflections of product quality rather than formal assessments of quality in products. The results of this study could help in generalising theories developed in western societies to Arab populations, as well as in the better understanding of Arab consumer decision-making styles. Practical implications for practitioners and international marketers are also proposed.
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Veselá, Jitka, and Robert Zich. "The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 2 (2015): 667–73. http://dx.doi.org/10.11118/actaun201563020667.
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The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.
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Zalega, Tomasz. "Consumer behaviour of young Polish singles — selected issues." Marketing i Rynek 2019, no. 4 (April 20, 2019): 3–14. http://dx.doi.org/10.33226/1231-7853.2019.4.1.
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Zalega, Tomasz. "SUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF YOUNG POLISH SINGLES." Acta Scientiarum Polonorum. Oeconomia 19, no. 1 (March 12, 2020): 89–100. http://dx.doi.org/10.22630/aspe.2020.19.1.10.
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This article is a research exercise and refers to the consequences of singlehood in the context of environmental consumer behaviour. It essentially seeks to provide some insight into sustainable consumption in consumer behaviour of young singles in Poland, based on the results of the author’s own research. Following that research, the focus was on verifying whether young people living alone correctly understand sustainable consumption and to what extent they therefore implement its assumptions in their consumer behaviour. In addition, the relationship between lifestyle and environmental consumer behaviour of young singles was analysed, as was their knowledge of eco-labels placed on products. The basis for conclusions is provided by the research material collected in the survey conducted in a sample of 826 young singles.
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Šedík, Peter, Elena Horská, Eva Ivanišová, Miroslava Kačániová, and Andrzej Krasnodębski. "Consumer behaviour of young generation in slovakia towards cocoa-enriched honey." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (January 26, 2019): 18–24. http://dx.doi.org/10.5219/1013.
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The new trend of healthy lifestyle increases consumers´ attention towards superfoods or functional food. Due to this fact, honey enriched with various healthy foods such as cocoa, cinnamon, ginger or dried fruits has started to appear on the European market. The aim of this research paper was to investigate consumer´s perception and preferences for cocoa-enriched honey. Consumer research was based on questionnaire survey extended by product testing. This survey was conducted in 2018 (February and March) and in total 257 young Slovak consumers between 18 - 30 years participated. Each respondent tested and evaluated sensory attributes of the product (taste, aroma, colour and texture) using a 5-point scale. Statistical analyses included Friedman test, Mann-Whitney U test, Fisher's Exact Test, Pearson Chi-square test and Cramer'V coefficient. Results showed that the cocoa-enriched honey was evaluated as tasty, aromatic, gently, delicious, special, with ideal sweetness and amount of cocoa. All sensory attributes were evaluated positively (2 - good). Females were more interested in the purchase of this product. Moreover, the product would be purchased mostly by respondents who consider it a healthier alternative to commercial chocolate spreads or by those who consider their eating habits healthy. Laboratory tests revealed that the antioxidant activity of the product was higher in comparison to normal honey. In conclusion, the obtained information could be used in product positioning, promotion and designing appropriate marketing strategy.
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Bamforth, Jill, and Gus Geursen. "Categorising the money management behaviour of young consumers." Young Consumers 18, no. 3 (August 21, 2017): 205–22. http://dx.doi.org/10.1108/yc-01-2017-00658.
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Purpose Young consumers represent a significant purchasing group, but little is known about how they make money management decisions. This study aims to identify and classify different approaches to money management that may impact purchasing behaviour. Design/methodology/approach Data from focus groups with 40 respondents between 18 and 24 years were recruited via campus notices across three campuses in a university in Melbourne, Australia. Findings Based on how respondents accommodated economic, social and psychological influences in their money management approach, the authors identified three distinct approaches to money management: conservative money managers, creative money managers and entrepreneurial money managers. Research limitations/implications The study is based on a small sample consisting of 40 individuals in Australia. Practical implications Young consumers share common traits as a group but have diverse attitudes and approaches to money management. The authors identify three distinct approaches to money management based on respondents’ management of factors affecting their money management. Companies must consider these differences to effectively approach millennial consumers. Social implications The indebtedness of young consumers is a common concern in society. Analysis of their approaches to money management offers an opportunity for organisations to support responsible individual money usage amongst young consumers. Originality/value While exploratory, the current study is the first to consider how differences in money management behaviour in young generations may impact consumer decision-making.
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Chuanmin, S., Y. Xiaomin, Z. Yukun, S. Chuanxi, and D. Penghui. "Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China." Agricultural Economics (Zemědělská ekonomika) 60, No. 3 (March 27, 2014): 133–46. http://dx.doi.org/10.17221/20/2013-agricecon.
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By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of different types of consumers’ behaviour on the low-carbon agri-food purchase by using the SPSS software. The results indicate that: (1) there are great differences of the low-carbon purchasing behaviour between different types of consumers: male groups at young and middle-aged, especially those who are highly educated and better paid in economically developed areas, have strong low-carbon product purchasing powers; (2) consumers’ low-carbon purchasing behaviour is highly correlated with their preference for low-carbon products; (3) young consumers and some of the high-income consumers have a weak environmental consciousness and; (4) consumer’s perception on government policies and the implementing efficiency shows a positive moderating effect on the consumers’ low-carbon purchasing behaviour. Finally, we proposed policy recommendations accordingly based on the findings of this study for further facilitating low-carbon consumption in China.
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Sahay, Arvind, and Nivedita Sharma. "Brand Relationships and Switching Behaviour for Highly Used Products in Young Consumers." Vikalpa: The Journal for Decision Makers 35, no. 1 (January 2010): 15–30. http://dx.doi.org/10.1177/0256090920100102.
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Consumer-brand relationships is an evolving area of study. The purpose of this study is to: establish that brand relationships postulated in the literature exist along all dimensions for young consumers in the emerging market context investigate the influence of peers, family, and brand relationships on switching intentions amongst young consumers examine the impact of price changes on switching intentions in the context of brand relationships. This is an empirical study focusing on the brand relationships amongst young consumers in the age range of 13 to 25 years in an emerging economy. Data were collected from 214 respondents from the SEC A and B categories in a city in Western India through a questionnaire administered in the presence of the researchers. The results indicate that: young consumers do form relationships with brand(s) on all the six dimensions of consumer brand relationship that have been postulated in the literature love and passion dimension of brand relationship is stronger amongst teenagers as compared to young adults. The second part of the paper looks at the influence of the social groups like family and peers on the switching behaviour in presence of brand relationship dimensions where, we found that family has a relatively stronger influence than peers. Finally, it looks at the effect of price comparison on brand relationship. It is found that consumers do compare price irrespective of how strong the brand relationship is. This may be an artifact of the higher price consciousness in the Indian environment that is found amongst consumers across income groups. The future directions and limitations are discussed at the end.
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Kuźniar, Wiesława, Tomasz Surmacz, and Bogdan Wierzbiński. "The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market." Sustainability 13, no. 4 (February 12, 2021): 1984. http://dx.doi.org/10.3390/su13041984.
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The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers’ ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological farming and eco-friendly foods. In such a way the consumer awareness is built, especially by educational campaigns and promoting/endorsing the ecological foods targeted at young consumers.
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Krivosikova, Alexandra, Jana Rybanska, Ludmila Nagyova, and Andrej Geci. "Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques." Marketing and Management of Innovations, no. 1 (2020): 200–207. http://dx.doi.org/10.21272/mmi.2020.1-16.
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Seniors are usually perceived as an unattractive segment, mostly due to their limited spending power. In Slovakia, the number of seniors has continuously been increasing. The population has been growing older. In Europe, more than a quarter of the population is expected to be aged 65 years or older by 2050. That is the main reason why we have to understand the consumer behaviour and decision-making processes of senior consumers. The presented paper deals with the consumer behaviour of seniors on the Slovak market of cow’s milk since it is the most commonly consumed type of milk in Slovakia. Opinions of nutrition specialists differ on whether it is beneficial or not for humans to consume milk. However, in general, milk is considered to be an essential component of the diet not only for children but also for adults and especially for seniors because of its high nutrition value. Milk and dairy products should be a daily part of the seniors’ diet. Since older people no longer have the necessary enzyme (lactase) to break down milk sugar (lactose), it is recommended to consume milk products that no longer contain milk sugar, but that lactic acid is produced by fermentation. Sour milk products such as curd, yoghurt or kefir have a beneficial effect on stomach, intestines and also the immune system. Long-term insufficiency of calcium intake causes osteoporosis – a disease that manifests itself in bone loss and structural disorders. It leads to increased fracturing of the bones and thus an increased risk of health complications resulting from there. This study explores senior consumers’ preferences for milk and their decision-making strategies on the market of cow’s milk. The study is oriented primarily on visual cues catching the attention of consumers. Anonymous survey was conducted on a sample of 470 senior respondents (210 males and 260 females) aged 61 – 84. Using selected psychological tools and a short questionnaire it was found out that Slovak seniors prefer traditional motives and bright colours on the milk packaging, they highly prioritise price over quality of milk products and in comparison with young adults, they are loyal to chosen products or brands. Seniors who score higher on the scale of neuroticism personality trait state that the packaging of milk products is significant for their decisions. Seniors with higher emotional stability tend to experiment more on the market of milk. Keywords cow’s milk, seniors, consumer behaviour, packaging, persuading techniques.
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Islam, Tajamul, and Uma Chandrasekaran. "Effect of religiosity on ecologically conscious consumption behaviour." Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 495–507. http://dx.doi.org/10.1108/jima-01-2015-0006.
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Purpose This study aims to explore whether religiosity influences ecologically conscious consumption behaviour (ECCB) among Muslim consumers in India. Design/methodology/approach A structured questionnaire was developed and administered to a sample of 191 young male Muslim respondents. One-way analysis of variance (ANOVA) and post hoc tests were used to test the proposed hypotheses. Findings The results indicated a significant positive correlation between religiosity and ECCB. Pro-religious and intrinsically religious consumers reported higher importance to ECCB than non-religious and extrinsically religious consumers. It is, therefore, concluded that religiosity plays an important role in determining ECCB among Muslim consumers in India. Research limitations/implications The study sample comprised Indian university students as respondents, whose consumption behaviours may be constrained by limited independent income. Further, only male students have been included because of methodological considerations. Practical implications This study suggests that green marketers can use religiosity as a possible segmentation variable to effectively position their products. Religious messages or symbols can be invoked in advertising and other communication campaigns by marketers to gain acceptance for green products and consumption behaviours among consumers. Originality/value Few studies have examined the role of religiosity and its impact on consumer behaviour. The present study sought to address this gap in literature and offers preliminary insights about how marketers can effectively use religious symbols for marketing green products to consumers. The study is an initial attempt to provide elementary understanding about the consumption behaviour of Indian Muslims who have been insufficiently investigated by marketing and consumer researchers.
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Nik Mud, Nik Noorhazila, Norfazlirda Hairani, Aimi Nadia Ibrahim@Zakaria, Mardhiah Kamaruddin, and Hazriah Hasan. "FACTORS INFLUENCING YOUNG FEMALE PURCHASE INTENTION TOWARDS LOCAL COSMETICS PRODUCT IN MALAYSIA." International Journal of Modern Trends in Social Sciences 3, no. 11 (March 15, 2020): 01–12. http://dx.doi.org/10.35631/ijmtss.311001.
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This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on young female purchase intention towards local cosmetic products in Malaysia. The main factor of consumer behaviour that used in this study was to analyse customer female purchase intention were attitude, brand awareness, consumer experience, and price. We used a survey questionnaire to collect 226 valid responses from a female student of Bachelor of Entrepreneurship (Retailing) with Honours in UMK. These collected data were analysed using Statistical Package for Social Science (SPSS) version 24 and the result gathered through the Pearson Correlation Coefficient and Multiple Regression. The findings revealed that attitude, brand awareness, consumer experiences, and price emerged with a significant influence on female intention toward local cosmetics among young female consumers. The implication from this study is for the female consumer who is wearing a cosmetic product, an industry or organization who involve in produce local cosmetic product and retailer who sale a local cosmetic product. Finally, the result shows that attitude influences young female purchase intention the most compared to brand awareness, consumer experiences, and price.
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Mohammed, Abdulalem, Abdo Homaid, and Wail Alaswadi. "Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia." Transnational Marketing Journal 8, no. 1 (April 6, 2020): 51–73. http://dx.doi.org/10.33182/tmj.v8i1.887.
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For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.
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Sasmita, Jumiati, and Norazah Mohd Suki. "Young consumers’ insights on brand equity." International Journal of Retail & Distribution Management 43, no. 3 (March 9, 2015): 276–92. http://dx.doi.org/10.1108/ijrdm-02-2014-0024.
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Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using descriptive, correlation and multiple regression analysis via the Statistical Package for Social Sciences computer programme version 21. Findings – Empirical results via multiple regressions authenticated that brand awareness predominantly affects brand equity among young consumers. These young consumers get input and awareness of the particular product or brand from the social media. They can clearly recognize the particular product or brand in comparison to competing products or brands and know how it looks and its characteristics from the social media. Research limitations/implications – Respondents were randomly drawn from the population of the full time students in a public university in Malaysia. Consequently, they may not represent the entire population of Malaysia. Practical implications – Input regarding the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers would help marketers and practitioners to formulate strategies to enhance their brand equity in order to obtain competitive advantage and business sustainability, particularly among young consumer markets. Originality/value – Empirical findings offer academic contributions to the existing body of knowledge of consumer behaviour as the sophisticated quantitative data analyses used will eventually allow future researchers to explicate the contribution of the current study to understand the importance of brand equity among young consumers in Malaysia.
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Larraufie, Anne-Flore Maman, Lu Wang, and Veg-Sala Nathalie. "LUXURY CONSUMER BEHAVIOUR OF CHINESE YOUNG ADULTS – A COMPARISON BETWEEN INTERNATIONAL STUDENTS & YOUNG CONSUMERS FROM MAINLAND CHINA." Global Fashion Management Conference 2, no. 2 (June 30, 2015): 170–71. http://dx.doi.org/10.15444/gfmc2015.02.02.01.
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Abdul Shukor, Syadiyah, and Nor Asiah Omar. "SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE AMONG YOUNG ADULT MUSLIMS." Journal of Nusantara Studies (JONUS) 4, no. 2 (December 18, 2019): 247–64. http://dx.doi.org/10.24200/jonus.vol4iss2pp247-264.
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Consumer susceptibility to interpersonal influence is a general trait that varies across persons and affects a number of consumer behaviour. This study assessed the similarities and differences in terms of consumer susceptibility to interpersonal influence between young adult Muslim living in a Muslim country (i.e. Malaysia) and non-Muslim country (i.e. Britain). To investigate the differences in susceptibility to interpersonal influence between young adult Muslim in Malaysia and Britain, the Consumer Susceptibility to Interpersonal Influence Scale was used. A total of 175 and 217 completed survey questionnaires were collected from Malaysian Muslim and British Muslim sample, respectively. Data collected were analysed using exploratory factor analysis and independent t-test. Findings suggest that irrespective of group, there were two-factor dimensions underlying an individual’s susceptibility to interpersonal influence; namely normative and informational influence. In comparison to British Muslim, Malaysian Muslims were more susceptible to normative influence. This finding may suggest the importance of group approval among Malaysian Muslims’ decision-making. While most Muslim consumers’ lifestyle, dietary and financial rules are determined by the Islamic faith, findings from this study suggest that they are far from homogeneity. This study reveals that Muslim consumer from Malaysia and Britain demonstrate differences in terms of their susceptibility to interpersonal influence which consequently will affect marketing practitioners around the world on how to serve their relatively young Muslim consumers from different countries.
Keywords: Muslim, susceptibility to interpersonal influence, young adult
Cite as: Shukor, A. S., & Omar, N. (2019). Susceptibility to interpersonal influence among young adult Muslims. Journal of Nusantara Studies, 4(2), 247-264. http://dx.doi.org/10.24200/jonus.vol4iss2pp247-264
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Sofi, Shakeel Ahmad, Fayaz Ahmad Nika, Mohd Shoib Shah, and Ather Sidiq Zarger. "Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers." Global Business Review 19, no. 6 (August 30, 2018): 1580–601. http://dx.doi.org/10.1177/0972150918791378.
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The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural approach was adopted, which included discussion on case study (group discussion on subliminal ads) followed by response on a questionnaire. A sample of 390 respondents was chosen from Kashmir division through multi-stage random sampling framework, which, by and large, consisted of young students being a part of higher education in the state of Jammu and Kashmir. Data was collected through structured questionnaire which was reliability tested and validated as well. Apart from exploratory factor analysis and confirmatory factor, discriminant analysis was also utilized for reliability, validity and data analysis, respectively. On the whole, the observations have been found considerable and it has been observed that mostly subliminal exposure inveigles young consumers and seduces them into illicit relationships through the subconscious mechanism. Besides it, subliminal advertising has paramount significance in determining purchase intentions and compulsive buying tendencies of a young consumer. Consumers under study have shown significant differences in their compulsive buying propensity after having being exposed to subliminal advertising. The present study has greater importance for welfare advocates who can utilize present work and suggestions, in particular, to safeguard youth from the tactics of subliminal exposure.
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Kristiyono, Yokie Radnan, and Caroline Felim. "PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE." Ultima Management : Jurnal Ilmu Manajemen 13, no. 1 (June 30, 2021): 47–61. http://dx.doi.org/10.31937/manajemen.v13i1.1912.
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Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products.
Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude
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North, Ernest, and Brenda Poggio. "Consumer socialization agents for young children: An exploratory study." South African Journal of Economic and Management Sciences 4, no. 2 (June 30, 2001): 274–85. http://dx.doi.org/10.4102/sajems.v4i2.2642.
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Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of children. The relevance of this topic to South African marketers suggests the need for research in this field. The purpose of this article is to report the findings of an exploratory study conducted to determine the role or influence of consumer socialization agents in the buying behaviour of primary school children, 9-11 years of age. A broad overview of the nature and processes of consumer socialization is provided, as well as of research conducted in this field over the past few decades. Some important marketing implications are also suggested.
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Dąbrowska, Anna, and Mirosława Janoś-Kresło. "Zachowania młodych konsumentów na rynku m-zakupów." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 120 (December 29, 2017): 175–87. http://dx.doi.org/10.22630/eiogz.2017.120.47.
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This article is of an empirical nature. Its main objective is to identify the behaviour of young consumers (aged 15–34) on the m-shopping market, taking into consideration three age groups: 15–18, 19–24 and 25–34. This segment is very sensitive to modern technological solutions and interested in novelties, which is often an expression of their personality and being in line with new consumer trends. The article is based mainly on the results of the report mShopper 2.0. Polacy na zakupach mobilnych from 2016 and the results of own research conducted in 2013 as a part of the research project Consumer Competence as a Stimulator of Innovative Behavior and Sustainable Consumption (2011/03/B/HS4/04417).
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Kucharska, Barbara, and Mirosława Malinowska. "TRENDS IN Y GENERATION’S BEHAVIOUR ON THE FOOD MARKET." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 22(71) (December 16, 2019): 106–19. http://dx.doi.org/10.22630/pefim.2019.22.71.29.
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The aim of the article is to identify Y generation’s behaviour on the food market in the context of dominant consumer trends. The purpose of the article was accomplished by literature studies, information from branch magazines and direct research carried out by the authors of the article. Identification of consumer trends was made on the basis of secondary sources of information, using also the report Top 10 Global Consumer Trends 2019 by Euromonitor International. The report also became an inspiration to undertake direct research, which was carried out using the auditorium survey technique among representatives of the Y generation. The results of research and analysis indicate that the Y generation referred to as "yummy" is an extremely important entity on the food market - large, young, innovative , active, fast, demanding, unique and very important for the supply entities on the food market. The behaviour of this group of consumers determines contemporary trends on the market and the necessity to undertake activities consistent with these trends in terms of the offer, its availability, as well as diversity and price.
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Velikova, Natalia, Steve Charters, Joanna Fountain, Caroline Ritchie, Nicola Fish, and Tim Dodd. "Status or fun? A cross-cultural examination of young consumers’ responses to images of champagne and sparkling wine." British Food Journal 118, no. 8 (August 1, 2016): 1960–75. http://dx.doi.org/10.1108/bfj-12-2015-0497.
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Purpose – The purpose of this paper is to test Luna and Gupta’s (2001) investigative framework on the interaction of cultural values and consumer behaviour by conducting a cross-cultural comparison of young wine consumers’ interpretation of images of champagne and sparkling wine. The research examined consumer responses to the images through the prism of the relationship between symbolism, ritual and myth, as well as other related values. Design/methodology/approach – In a series of focus groups with consumers from four anglophone countries (the USA, New Zealand, Australia and the UK), six images of champagne and sparkling wine were used as stimuli to encourage affective and cognitive perspectives on the topic. Findings – Overall, the UK market showed distinct differences from the other markets, due very much to its cultural context. The UK consumers valued traditional advertising; focused mainly on the product itself; and did not associate champagne with fun. Respondents from the New World focused on the general impression of the image and on enjoyment and fun associated with consumption of champagne and sparkling wine. Practical implications – The most crucial implication of this research is the cultural variation in consumer perceptions of champagne and sparkling wine and the impact that it has upon marketing strategies on how to market this product category to younger consumers in different markets. Originality/value – This research contributes to the study of cultural values and consumption behaviour, as well as image effectiveness in forming perceptions of the product category.
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Rabelo, Janiquelle da S., Patrícia Verônica P. S. Lima, Marcelo de A. Guimarães, Jean Paulo de J. Tello, Ana Régia A. de A. Hendges, Bruno do N. Silva, Benedito P. Lima Neto, and Caris dos S. Viana. "Socio-economic Characteristics and Perception of the Lettuce Consumer." Journal of Agricultural Science 10, no. 12 (November 15, 2018): 501. http://dx.doi.org/10.5539/jas.v10n12p501.
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Lettuce is the most consumed leaf vegetable in the world. Knowing the preferences and opinions of consumers of this important vegetable species can not only make the future availability of a better-quality product possible, but also redefine marketing methods and production in the field. The aim of this study was to evaluate the perception of lettuce consumers based on their socio-economic characteristics. Interviews with consumers were carried out to gather the information. The data found with the research showed that socio-economic characteristics such as gender, schooling, age and income do not significantly influence the perception of the lettuce consumer. The conclusion was therefore, that consumers make up a homogeneous group with similar behaviour patterns, characterising a market that is not very complex and is easily understood and accessed by producers, where there are no niches to be explored nor the need to differentiate the product to meet the needs of specific groups (men and women, young and old, people with more or less education or income).
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Ayub, Aynul Haydirah, Yusrina Hayati Nik Muhammad Naziman, and Muhammad Faizal Samat. "Factors Influencing Young Consumers’ Purchase Intention of Organic Food Product." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 4, no. 1 (July 11, 2020): 17. http://dx.doi.org/10.24191/abrij.v4i1.10074.
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Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food product. The total of 150 questionnaires was designed and distributed at the public area of Kerteh, Terengganu. In return only 140 questionnaires were returned and usable. The result of the analysis showed that environmental consciousness is the most significant factor to influence young consumer purchase intention towards organic food product. Health consciousness and social influence on the other hand, showed a result as have no significant relationship in determined a factor that influencing young consumer purchased intention towards organic food product. In these relations, marketer and future researchers should see the important factor to explore the opportunities to cater for this market segment in future.
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Sofi, Shakeel Ahmad. "Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers." Global Business Review 21, no. 3 (June 27, 2018): 850–68. http://dx.doi.org/10.1177/0972150918778924.
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The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers with special reference to Indian context. After employing exploratory factor analysis and confirmatory factor analysis on select consumers under the study, results showed that personality significantly shapes impulsive buying predispositions. Furthermore, select personality dimensions vis-à-vis expressive propensity, pleasure-seeking propensity, sociableness, emotional stability, conscientiousness and conserving propensity have significant bearing on the outcome of impulsive buying behaviour. In the current study, some of the select personality attributes comprising of expressive propensity, pleasure-seeking propensity and sociableness have been found to have positive effect on impulsiveness while other factors, namely, emotional stability, conscientiousness and conserving propensity have negative effect on the impulsiveness. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours.
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Baxter, Stacey. "It's Not Kids’ Play!" International Journal of Market Research 53, no. 1 (January 2011): 63–74. http://dx.doi.org/10.2501/ijmr-53-1-063-074.
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Marketers are interested in the knowledge, opinions, attitudes and behaviours of today's young consumers. This paper explores the nature of child-orientated survey research by means of an unstructured observational study. A total of 376 children between the ages of 7 and 12 participated in a study that examined consumer knowledge and behaviour. Participant's behaviour was observed during the questionnaire administration process with four primary issues being noted: group management, peer interaction, the ability to maintain interest and the desire to be ‘correct’. When using a self-completed questionnaire, it is suggested that the administration group size should be limited to eight children, questionnaire length should be limited to approximately 100 items or 10 to 15 minutes' completion time, and questionnaires should be collected immediately after completion.
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Puiu, Andreea-Ionela. "Motivations of Young Consumers to Participate to Collaborative Consumption." Journal of Social and Economic Statistics 9, no. 2 (December 1, 2020): 43–55. http://dx.doi.org/10.2478/jses-2020-0012.
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Abstract Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption. The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption. Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.
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Ortiz-Peregrina, Sonia, Carolina Ortiz, and Rosario G. Anera. "Aggressive Driving Behaviours in Cannabis Users. The Influence of Consumer Characteristics." International Journal of Environmental Research and Public Health 18, no. 8 (April 8, 2021): 3911. http://dx.doi.org/10.3390/ijerph18083911.
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This study analysed dangerous driving behaviours in twenty young occasional cannabis users through objective and self-reported data, studying the relationship between the two aspects. Visual function was assessed in a baseline session and after smoking cannabis, as well as speed-related behaviour in a driving simulator. The participants responded to questionnaires on sociodemographic factors, their consumption profile, and the incidence of dangerous behaviours (Dula Dangerous Driving Index; DDDI). After cannabis use, the results revealed a significant deterioration in visual function. In terms of speed management, they showed significantly greater acceleration force in the two different sections of the route, and they drove significantly faster. Our correlations indicate that males and heavier users display more risky speed management. Likewise, the heavier cannabis users admitted to increased dangerous driving behaviour, and an accident in the preceding year was associated with a trend towards aggressive driving behaviour according to the DDDI questionnaire. The findings of this study suggest that cannabis users adopt dangerous behaviours when driving, despite the effect this drug has on certain important functions, such as vision. The results suggest a need for awareness-raising and information campaigns.
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Bravo, Rafael, Elena Fraj, and Eva Martínez. "Modelling the Process of Family Influence on the Young Adult Consumer Behaviour." Journal of International Consumer Marketing 19, no. 1 (October 11, 2006): 35–56. http://dx.doi.org/10.1300/j046v19n01_03.
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Ah Fook, Lauren, and Lisa McNeill. "Click to Buy: The Impact of Retail Credit on Over-Consumption in the Online Environment." Sustainability 12, no. 18 (September 7, 2020): 7322. http://dx.doi.org/10.3390/su12187322.
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There is growing concern that worldwide cultures of consumption have had detrimental consequences for individual wellbeing and sustainability of the environment. The term “overconsumption” exemplifies the tension between mutually beneficial producer–consumer exchange and the damaging effects of excess. In search of a pathway toward reducing overconsumption practise, sustainability literature is often interested in better understanding not only why overconsumption occurs, but what facilitates it in particular consumer markets. Young adults are one group of consumers where transitioning identities and lifestyles see impulsive consumption of goods that are often termed “non-essential”, such as fashion and apparel products. This study explores the impact of a set of impulse enabling financial tools (buy-now-pay-later (BNPL) credit schemes) on impulse buying tendency in an online fashion shopping context, for young adult female consumers. The paper contributes a consumer perspective on the impact of BNPL on unsustainable consumption behaviour in the online retail setting, which the literature currently lacks, by considering consumers’ impulse buying tendencies in such a setting. Findings demonstrate that BNPL users have a higher online impulse buying tendency than those who do not use BNPL, and a clear link is identified between online impulse buying tendency and sales conversion tool sensitivity, thus promoting overconsumption in this setting.
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Hutmanová, Nikoleta, and Peter Dorčák. "Impact of social media on children´s relationship with brands." SHS Web of Conferences 115 (2021): 01003. http://dx.doi.org/10.1051/shsconf/202111501003.
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The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.
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Duh, Helen, and Teichert Thorsten. "Preventing compulsive shopping among young South-Africans and Germans." Young Consumers 20, no. 1 (April 15, 2019): 29–43. http://dx.doi.org/10.1108/yc-08-2018-0842.
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PurposeYoung consumers globally are susceptible to becoming compulsive shoppers. Having negative consequences and considering that compulsive shopping may originate from past family life experiences, this study aims to use human capital life-course and positive-activity theories to suggest a socio-psychological pathway for prevention. It also examined the mediating influence of happiness and money attitude.Design/methodology/approachUniversity students in South Africa (N= 171) and in Germany (N= 202) were surveyed. Structural equation modelling (SEM) was used to test relationships and multi-group analysis (MGA) assessed cross-cultural differences.FindingsEmotional family resources received during childhood positively impacted happiness at young adulthood, which was found to be a positive driver of budget money attitude. Budget money attitude in turn limited compulsive shopping for German young consumers but not for South Africans. Cross-cultural differences are also observed in mediating effects of happiness and budget money attitude.Research limitations/implicationsThis study is based on self-reported data from university students; this might limit the generalisability of findings.Social implicationsA positive relationship between happiness and desirable money attitude was confirmed. This study additionally contributes by showing that for South African and German young consumers, adequate childhood emotional family resources is a happiness’ driver. This thus exposes the multiplier effects of simple acts of showing love and attention to children and how these family emotional resources can progressively limit dysfunctional consumer behaviour in the future.Originality/valueUnlike complex psychotherapeutical and psychopharmacological treatments of compulsive buying that are being suggested, this study borrows from family, consumer and economic–psychological disciplines to suggest simple preventive measures.
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Kusá, Alena, and Igor Piatrov. "Perception of global environmental problems by Generation C and its marketing communication preferences." SHS Web of Conferences 74 (2020): 01021. http://dx.doi.org/10.1051/shsconf/20207401021.
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With the technological progress of human society, the digital lifestyle of consumers is also growing. The growth of digital lifestyle contributes to the emergence of a new perspective on consumer segmentation, which increasingly appears to be necessary. It is mainly the Internet connection, sharing of various topics, creation of contents or communities that is forming a new subsegment of consumers – so-called Generation C. Its name is derived from the English word „connected“ in the meaning of connection of these consumers to the Internet. This consumer segment has fresh information at its disposal and reacts faster on various social topics. It consists of consumers of different ages who have been derived from psychographic criteria, but mostly consist of young people. Several researches has shown that the young are not neglectful to environmental issues and have a rather positive attitude to environmental topics. Innovative communication of environmental topics may enhance awareness of all global issues and therefore, the main goal of our research was to obtain information on consumer behaviour of Generation C in the area of their relation to environmental topics and their requirements for marketing communication of environmentally friendly products, mainly in trading companies. Our main objective was to explore the perception of environmental issues by Generation C and their preference for marketing communications. Statistical methods of one-dimensional and multidimensional data analysis were used to evaluate research results.
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Senthilnathan CR. "Understanding Retail Consumer Shopping Behaviour Using Rough Set Approach." International Journal of Rough Sets and Data Analysis 3, no. 3 (July 2016): 38–50. http://dx.doi.org/10.4018/ijrsda.2016070103.
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India's market is consumer driven market The Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. India has a young demographic and a middle class with rising disposable income. India is a multi-culture country with high uncertain consumer behaviour. This study is an attempt to understand the complex Indian consumer's retail shopping behaviour in grocery segment. A total of 621 respondents of Chennai were collected in a well-structured questionnaire. Three level model is developed to analyse the consumer behaviour. Rough Set Theory, a new mathematical decision making tool is used to analyse the shopping behaviour. The behavioural traits are generated as rules. In general, Retailers need different formats for different towns and need to invest more resources to modify the departmental store appeal by offering quality service and money value to customer.
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Su, Jin, Kittichai (Tu) Watchravesringkan, Jianheng Zhou, and Maria Gil. "Sustainable clothing: perspectives from US and Chinese young Millennials." International Journal of Retail & Distribution Management 47, no. 11 (November 11, 2019): 1141–62. http://dx.doi.org/10.1108/ijrdm-09-2017-0184.
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Purpose The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach Quantitative research was conducted, and empirical data were collected from 590 US college students and 379 Chinese college students. Findings For both US and Chinese young Millennials, this study provides consistent empirical results of the positive and significant effects of young Millennials’ apparel sustainability knowledge and personal values on consumer attitude towards sustainable clothing, which in turn positively and strongly impacts purchase intention. In addition, a cross-cultural comparative analysis reveals similarities and differences regarding apparel sustainability knowledge and values between young Millennial consumers in the US and China. Originality/value The scale of environmental and social impacts from global apparel production and consumption makes sustainability increasingly important in the contemporary business environment. Young Millennials in the US and China represent large and influential consumer segments for sustainable consumption. This study contributes to the literature by surveying young Millennials in the US (developed market) and China (emerging market) in a cross-cultural context. The study offers insights into the global apparel industry in developing strategies for expanding sustainable apparel markets in the US and China.
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Rahman, Osmud, Benjamin C. M. Fung, and Zhimin Chen. "Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness." Sustainability 12, no. 9 (May 7, 2020): 3818. http://dx.doi.org/10.3390/su12093818.
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Sustainability has received widespread attention in both academia and industry, but there is still a paucity of research investigating the relationships between gender, consumer innovativeness, and clothing, as well as how they may influence sustainable practices. The overarching objective of this study is to investigate clothing expenditure, product cues (intrinsic, extrinsic and sustainable), gender (men and women) and consumer innovativeness (fashion innovators and non-innovators) in China, in order to find out how these factors may influence consumers’ choices. To address the research objective, 10 intrinsic cues, three extrinsic cues, and seven sustainable cues were used to investigate apparel consumers’ choices and preferences. A self-administered online survey consisted of eight items on sustainable commitment and behaviour, six items of fashion innovativeness adapted from the Domain-Specific Innovativeness scale, 20 items concerning product cues, and numerous demographic and behaviour-related questions. In total, 1819 usable data were collected in China, including 614 males and 1196 females. The results revealed that four out of eleven hypotheses were supported, another four were partially supported, while the remainders were not. For example, both female consumers and fashion innovators relied more on style and colour to evaluate an apparel product than fashion non-innovators and male consumers. However, men tended to rely more on the brand name and country of origin to guide their product selection and purchases than women. In terms of the influence of sustainable cues, Chinese consumers are more concerned about the social/ethical cues than environmental cues. Interestingly, women were more concerned about “no animal skin use” in evaluating apparel products than men. All in all, the results of this study can provide valuable information and meaningful insight for fashion designers, product developers, and marketers to develop effective communication strategies to guide potential customers in understanding a plethora of apparel values, including functionality, aesthetics, finances, altruism, and sustainability.
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Duh, Helen. "Testing three materialism life-course theories in South Africa." International Journal of Emerging Markets 10, no. 4 (September 21, 2015): 747–64. http://dx.doi.org/10.1108/ijoem-02-2013-033.
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Purpose – About 80 per cent of consumers in the world reside in emerging consumer markets (ECM). Thus, consumer behaviour theories and models should be tested for validation in ECM such as South Africa (socio-economically and culturally diverse). The purpose of this paper is to test three (human capital, stress and socialization) life-course theoretical perspectives on materialism among South African young adults. Employing the three life-course theoretical perspectives, it was posited that disruptive family events experienced during adolescence will affect materialism at young adulthood directly and indirectly through family resources received, perceived stress from family disruptions and peer communication about consumption. Design/methodology/approach – In total, 300 South African young adults were surveyed. Structural equation modelling was used to test eight hypotheses developed from the three life-course theoretical perspectives on materialism. Independent-samples t-test was first conducted to assess whether the respondents were materialistic. Findings – The South African young adults were found to be materialistic and this was explained by peer communication about consumption during adolescence (socialization life-course theoretical perspective). Disruptive family events experienced during adolescence significantly affected family resources negatively, and perceived stress positively, but these outcomes had no impact on materialism at young adulthood as the human capital and stress life-course theoretical perspectives suggest. Originality/value – The results reinforce the need to test the validity of western theories in an African context. The test can improve theories and can help advance knowledge about consumer diversity across cultures.
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Wright, Hannah. "YBMs: Religious Identity and Consumption among Young British Muslims." International Journal of Market Research 57, no. 1 (January 2015): 151–64. http://dx.doi.org/10.2501/ijmr-2015-009.
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This paper aims to explore the importance of religious identity amongst young second- and third-generation British Muslims. It further seeks to understand the influence, if any, religious identity has on their consumer behaviour, examining the global rise of an Islamic consumer against a more localised set of needs and preferences. Primary research for this paper consisted of qualitative interviews with young British Muslims in London and Greater Manchester, as well as a written reflection on identity and consumption completed by participants ahead of their interview. The findings of this research challenge existing assumptions around young British Muslims, and as such will be of interest to brands and research agencies alike.
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Arli, Denni, and Fandy Tjiptono. "Consumer digital piracy behaviour among youths: insights from Indonesia." Asia Pacific Journal of Marketing and Logistics 28, no. 5 (November 14, 2016): 898–922. http://dx.doi.org/10.1108/apjml-11-2015-0163.
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Purpose The purpose of this paper is to examine the antecedents of consumers’ attitude towards, and intention to commit, digital piracy in Indonesia, a country with the world’s fourth largest population and one of the highest digital piracy rates. This study explored the effects of six variables derived from the theory of planned behaviour, ethics theory, and deterrence theory on young consumers in Indonesia. Design/methodology/approach Using a convenience sampling approach, researchers hand delivered 400 questionnaires to undergraduate students at one large private university and one major public university in Yogyakarta, Indonesia. Findings The results showed that consumers’ intention to pirate digital products was strongly influenced by consumers’ attitude towards digital piracy. Interestingly, fear of legal consequences and perceived likelihood of punishment were not significant predictors of consumers’ attitude towards digital piracy. This suggests that the principles of deterrence theory have a limited impact on consumers’ attitudes in Indonesia. Originality/value The results of this study will provide some insights to government and digital industries on how to reduce the prevalence of digital piracy.