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Journal articles on the topic 'Young/adult audience'
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1
Johnson, Linda. "Young Adult Drama: Characters, Actors, Audience." English Journal 76, no. 5 (September 1987): 61. http://dx.doi.org/10.2307/818786.
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Hunt, Caroline C. "Counterparts: Identity Exchange and the Young Adult Audience." Children's Literature Association Quarterly 11, no. 3 (1986): 109–13. http://dx.doi.org/10.1353/chq.0.0320.
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Bannerman, Marian White. "TYA in Canada: Navigating the Paradoxes." Canadian Theatre Review 133 (March 2008): 53–61. http://dx.doi.org/10.3138/ctr.133.008.
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In Donald Barthelme’s hilarious and provocative short story, “Me and Miss Mandible,” a thirty-five-year-old man who has “misread” important cultural signs as an adult finds himself back in grade six, for re-education. This time around, it is clear, he must learn to read the subtext, the messages implied, as opposed to those overtly stated, by his culture. Remembering a surreal but formative experience, the protagonist takes an important first step in this complex decoding: “I kept wondering why. Then something happened that proposed a new question…. I wondered: Who decides?” (60). In many ways, these two questions — Why? Who decides? — are key to understanding the unique culture of Theatre for Young Audiences (TYA) in Canada. Young theatre audiences, in turn, may be key to an accurate picture of the country itself. As Leslee Silverman, artistic director of Manitoba Theatre for Young People, points out, young audiences have replaced adult audiences as the true cross-section of Canada (Personal interview). Because it tours to all parts of the country, plays to young people and their caregivers and is primarily performed in and for schools whose students are drawn from a wide range of economic, social, geographic, linguistic, religious, ethnic, intellectual, physical and family backgrounds, TYA boasts not only one of the largest but also the most diverse and representative audience in the country. This audience is important. But why is theatre important for this audience?
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Swartz, Larry. "Quality Theatre for Young Audiences, Featuring an Interview with Playwright David Craig." Canadian Theatre Review 133 (March 2008): 47–52. http://dx.doi.org/10.3138/ctr.133.007.
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Theatre for Young Audiences (TYA) is a special art form, different from adult theatre, with its own dynamic and rewards. Unlike books, television, DVDs and CDs, which help shape the cultural development of young people, theatre-going is a special event mainly because it is a live, “in the moment” experience. Since it is adults, for the most part, who are responsible for bringing theatre and child together, this responsibility challenges grown-ups to consider the quality of the play they are inviting the young people in their lives to experience. Our chance to invite children to enjoy the art form, and the art form’s ability to affect children, are limited and so we need to make careful choices. This is not to suggest that a quality production ensures a quality experience for the full range of audience members, both children and adults. Quality for an adult may be different than quality for children. So what plays will we select?
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Gwóźdź-Szewczenko, Ilona. "Powieść o formowaniu czy formująca? „Bildungsroman” w gorsecie czechosłowackiej normalizacji." Slavica Wratislaviensia 176 (September 1, 2022): 53–64. http://dx.doi.org/10.19195/0137-1150.176.4.
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The article discusses the variety of Bildungsroman novels for children and young adults in the context of Czech literature in the period of normalisation in the 1970s and 1980s. At the genesis of literature for an adult audience (understood as an autotelic creation) are the audience’s expectations, motives and attitudes. The construction of the literary character also corresponds to this. In the case of works for the non-adult audience, the social functions of literature are somewhat reversed. From its inception, literature for children and young people has been closely connected to its educational function — it has therefore fulfilled utilitarian functions. The author aims to show how the Bildungsroman, by its character, i.e., as a novel about the formation of a character, was quickly adopted by writers of this type of prose. Based on its schema, a variant of the late Socialist Realist Bildungsroman developed, not so much showing the formation of the main character as (on the basis of the protagonist) normalising some ideals for the young viewer. The normalising Bildungsroman also brought about a new type of character, whom — in his (now forgotten) article — Jaroslav Voráček called “the sanitary character.”
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Wydaswari, Paramitha, Susanne Dida, FX Ari Agung Prastowo, and Heru Ryanto. "Digital Marketing as a Repositioning Strategy for Radio Broadcasting Agent in Bandung - A Descriptive Study of OZ Radio’s Repositioning Through Instagram." KnE Social Sciences 2, no. 4 (June 13, 2017): 101. http://dx.doi.org/10.18502/kss.v2i4.874.
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OZ Radio Bandung chooses Instagram as a one of their platform for its marketing that helps them promote their repositioning strategy, whichthey initiated on September 2015. OZ Radio Bandung promotes itself as a radio for young people only. By the end of 2015, OZ Radio Bandung set up a plan to reposition its audience segmentation from young people to young-adult. This paper describes OZ Radio Bandung’s usage of Instagram as a platform to reposition itself to its young-adult audience.
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Lee, Gabriela. "Past Selves, Future Worlds: Folklore and Futurisms in Science Fiction: Filipino Fiction for Young Adults." Comparative Critical Studies 19, no. 3 (October 2022): 417–28. http://dx.doi.org/10.3366/ccs.2022.0456.
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Science fiction written specifically for young readers has had difficulty in establishing itself as a separate genre from fantasy, especially since there is a blurred notion of what constitutes fantasy vis-a-vis science fiction in children’s literature. This difficulty is reflected in the stumbling development of children’s and YA science fiction compared to the relatively clear development of children’s and YA fantasy. As such, trying to define what science fiction for young readers is takes on a malleable, inconsistent quality compared to the more established megatexts of science fiction for adult readers. It is through these unstable definitions of science fiction for adolescents that this essay examines how selected stories from the 2016 anthology Science Fiction: Filipino Fiction for Young Adults, the first anthology of Philippine sf writing that caters directly for a young adult audience, negotiate the genre definitions of ‘science fiction’ and ‘young adult’ for a non-Western audience. Studying how these imagined futures represent the experiences of young non-Western readers who have otherwise been excluded from YA science fiction reveals how the genre can widen and expand its parameters.
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Mihály, Vilma-Irén. "Trends in Young Adult Literature. A Glance at American and British Fantasy with an Eye on the Transylvanian Variant." Acta Universitatis Sapientiae, Philologica 14, no. 1 (December 1, 2022): 58–69. http://dx.doi.org/10.2478/ausp-2022-0005.
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Abstract The present paper looks at the main contemporary trends in writing literature for young adult readers The theoretical part focuses on possible definitions and characteristics of young adult literature by distinguishing it from children’s literature and adult fiction, as well as by establishing the different age groups these novels are written for The practical part of the paper gives examples of different types of novels written for this particular audience, such as J K Rowling’s prominent Harry Potter series, but also Lois Lowry’s The Giver or Meg Cabot’s Abandon trilogy At the end, the study also presents a Transylvanian author who has recently started writing fantasy for young adults, namely Balázs Zágoni, and his Black Light series
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Mukti, Odilia Firsti Wida, and Nuzulul Kusuma Putri. "Social Media Analytics: Instagram Utilization for Delivering Health Education Messages to Young Adult in Indonesia." Jurnal PROMKES 9, no. 1 (March 30, 2021): 36. http://dx.doi.org/10.20473/jpk.v9.i1.2021.36-43.
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Background: Social media marketing has become one of the most widely used forms of digital marketing in social marketing. Organizations that drive change in young people, such as the Center for Indonesia's Strategic Development Initiatives (CISDI), rely heavily on social media marketing in communicating various health issues to the public. However, only a few studies have used social media related data to understand the effectiveness of this media in the delivery of health issues. Objective: This study aims to analyze the utilization of social media marketing conducted by CISDI for delivering health messages and its impact to young adult in Indonesia using social media analytics. Methods: Real-time data were obtained through Keyhole as a social media analytics tool and audience insight of online and offline classes used for social analytic in this study. This research monitored the use of CISDI’s social media by using audience metrics and individual post metrics collected from April 2019 to April 2020. Online and offline class audience data were obtained from the CISDI engagement database which was used as a complement to audience metrics information. Analysis of metrics was used to describe the audience that had been reached by the Center for Indonesia's Strategic Development Initiatives, how health messages could engage with the groups of audience, and how social media marketing can move the audience. Results: The result of this study shows that social media utilization for delivering health messages brought impact on audience participation. Currently trending issues, such as sex education (average engagement rate = 14,43%). By promoting through social media, CISDI has engaged 10266 audience to participate in their classes. Conclusion: Social media utilization benefit CISDI in engaging audience and move them to participate in their cause.
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Wagoner, Kimberly G., David M. Reboussin, Jessica L. King, Elizabeth Orlan, Jennifer Cornacchione Ross, and Erin L. Sutfin. "Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults." International Journal of Environmental Research and Public Health 16, no. 14 (July 16, 2019): 2533. http://dx.doi.org/10.3390/ijerph16142533.
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Little is known about differences between adolescents’ and adults’ exposure to e-cigarette advertising in various media channels, such as retail establishments, print, television, radio, and digital marketing. We examined the exposure to e-cigarette advertising in these channels amongst adolescents (13–17), young adults (18–25), and older adults (26+). Adolescents (N = 1124), young adults (N = 809), and adults (N = 4186) were recruited through two nationally representative phone surveys from 2014–2015. Lifetime e-cigarette advertising exposure was prevalent (84.5%). Overall, older adult males and older adult cigarette smokers reported the highest exposure to e-cigarette advertising (p < 0.001). Television was the largest source of exposure for all age groups. Adolescents and young adults had higher odds than older adults of exposure through television and digital marketing. However, adolescents had lower odds than young adults and older adults of exposure through retailers and print media. Although e-cigarette advertising appears to be reaching the intended audience of adult smokers, vulnerable populations are being exposed at high rates via television and digital marketing. Regulations aimed at curbing exposure through these media channels are needed, as are counter advertising and prevention campaigns.
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Kania, Agnieszka. "Smak zielonych pomarańczy. O książce Małgorzaty Chrobak Bohater literatury dziecięcej i młodzieżowej z okresu PRL-u. Między kreacją a recepcją, Kraków 2019." Paidia i Literatura, no. 3 (December 31, 2021): 1–8. http://dx.doi.org/10.31261/pil.2021.03.19.
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The article discusses the content of the book by Małgorzata Chrobak, The Hero of Polish Children’s and Young Adult Literature from the PRL Period. Between Creation and Reception, valuable for a diverse audience, including young researchers of literature. The author of the review emphasizes the cognitive value of the first chapter of the monograph, which contains a description of the customs of the PRL period, thanks to the analysis of contemporary works for a young audience set in socialist Poland. Next, the content of the second chapter of the book, which deals with the definition of young adult literature from various perspectives, is presented. The third chapter, entitled “The Hero of Young Adult Literature in the Face of Initiation”, written in the spirit of cultural poetics, is a successful analysis of the creation of several heroes from novels from the PRL period. In the last, fourth chapter of the book, Agnieszka Kania notices a certain lack of examples in an interestingly thought-out and presented clash of the heroes with various aspects of the reality of the People’s Republic of Poland.
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Rozema, Robert. "The Book Report, Version 2.0: Podcasting on Young Adult Novels." English Journal 97, no. 1 (September 1, 2007): 31–36. http://dx.doi.org/10.58680/ej20076219.
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Rozema promotes the educational potential of the student-produced podcast—a genre with an authentic audience and out-of-school applicability. Podcasting allows students to cultivate creative, efficient writing when delving into literary works. Students write, revise, collaborate on, and produce book-talk podcasts about young adult novels such as Feed by M. T. Anderson.
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Sutanto, Marisa Rianti, and Marcella Melly Kosasih. "“Gundala” an Indonesian Superhero Film and Its Influence on Audiences’ National Identity." Humaniora 14, no. 3 (September 8, 2023): 223–32. http://dx.doi.org/10.21512/humaniora.v14i3.9808.
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The research aimed to find out and prove the impact of the film Gundala on its audience’s sense of national identity. The research was conducted by using the method of audience reception. The target audience of the survey was people who belong to the young adult category called Generation Z. The survey was conducted through the distribution of a seven-question questionnaire, and data were obtained from 53 respondents. The questions were designed according to the expression of four aspects reflected in the film plot: character, accessories, ethnoscape, and community. The results of the questionnaire data are presented through frequency distribution tables, measured according to Likert scale positive statements. Based on the survey results, the Generation Z audience has an awareness of national identity reflected in the film “Gundala”. The results of the qualitative analysis of the questionnaire data show that the film “Gundala” has a minor but discernible impact on the audience’s sense of national identity.
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Kļaviņa, Ilze. "Dramaturģijas komunikatīvie aspekti jaunākajās izrādēs bērnu auditorijai Latvijas un Baltijas teātru festivālos." Aktuālās problēmas literatūras un kultūras pētniecībā rakstu krājums, no. 28 (March 24, 2023): 41–48. http://dx.doi.org/10.37384/aplkp.2023.28.041.
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The question of the meaning of text and acting is becoming increasingly important in modern theatre practice when the expressive possibilities of stage works seem to have no limits. The processes show that the number of performances staging the texts of previously written pieces is decreasing, instead co-creation, improvisation, or performance is becoming the organising principle of the stage. The principles of a playwright’s work change, and the emphasis on the functions of the drama changes. One of the points of reference is the viewer and the interaction between the stage and the audience. The article uses a method developed by a group of Norwegian researchers to characterise different levels of interaction. Performances for young audiences were analysed, where the communication element is of particular importance, since the perceptions and cultural experiences of adult professionals and child audiences differ significantly. The typology of openness – the proximity of dramaturgy allows to describe the specifics of the actors’/performers’ activities and the level of audience participation. From a semiotic point of view, the accent shifts from the sender to the receiver, from the professional adult to the childlike viewer. From a performative point of view, open dramaturgy emphasises communication with the audience and the temporal dimension of the event, bringing the performance closer to the concept of a cultural event.
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Gubar, Marah. "On Not Defining Children's Literature." PMLA/Publications of the Modern Language Association of America 126, no. 1 (January 2011): 209–16. http://dx.doi.org/10.1632/pmla.2011.126.1.209.
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As Roger Sale has wryly observed, “everyone knows what children's literature is until asked to define it” (1). The Reasons WHY this unruly subject is so hard to delimit have been well canvassed. If we define it as literature read by young people, any text could potentially count as children's literature, including Dickens novels and pornography. That seems too broad, just as defining children's literature as anything that appears on a publisher-designated children's or “young adult” list seems too narrow, since it would exclude titles that appeared before eighteenth-century booksellers such as John Newbery set up shop, including the Aesopica, chapbooks, and conduct books. As numerous critics have noted, we cannot simply say that children's literature consists of literature written for children, since many famous examples—Huckleberry Finn, Peter Pan, The Little Prince—aimed to attract mixed audiences. And, in any case, “children's literature is always written for both children and adults; to be published it needs to please at least some adults” (Clark 96). We might say that children's literature comprises texts addressed to children (among others) by authors who conceptualize young people as a distinct audience, one that requires a form of literature different in kind from that aimed at adults. Yet basing a definition on authorial intention seems problematic. Many famous children's writers have explicitly rejected the idea that they were writing for a particular age group, and many books that were not written with young people in mind have nevertheless had their status as children's or young adult literature thrust upon them, either by publishers or by readers (or both).
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Mullin, Brian. "“We Need More Lumumbas”: Castillo and Youth Onstage! Organize A Season in the Congo." TDR/The Drama Review 54, no. 2 (June 2010): 174–80. http://dx.doi.org/10.1162/dram.2010.54.2.174.
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Youth Onstage! is a grassroots political theatre made up of young people from New York City's poorest neighborhoods. An analysis of their recent production A Season in the Congo demonstrates their unique use of theatrical performance as an organizing tool for young people, adult volunteers, and audience members alike.
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Briandana, Rizki, Nindyta Aisyah Dwityas, and Putri Calista Mayde. "Audience reception of acculturation in parenting style on Indonesian-Korean YouTube channel." International Journal of Communication and Society 5, no. 2 (December 31, 2023): 1–12. http://dx.doi.org/10.31763/ijcs.v5i2.991.
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The aim of this study is to investigate the audience reception of acculturation in parenting style on the Indonesian-Korean YouTube channel "Kimbab Family". Parenting is an activity aimed at helping children to meet challenges from the environment as well as developing. This study focuses on the interpretations of young adult audiences on the YouTube channel. Thirty-six informants were selected as primary data using FGD techniques. From the results obtained by the researchers through FGDs with the informants, it was shown that the audiences reception on the YouTube channel is diverse and influential. By combining Indonesian and Korean parenting styles, the Kimbab Family has become a source of inspiration and a role model for effective parenting. This research highlights the need for further exploration of the role of media platforms in shaping audience perceptions and expectations, as well as the potential benefits and challenges of incorporating diverse cultural influences in parenting practices.
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Loidl, Sonja. "Constructions of Death in Young Adult Fantastic Literature." International Research in Children's Literature 3, no. 2 (December 2010): 176–89. http://dx.doi.org/10.3366/ircl.2010.0106.
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Most fantastic texts are, in the first place, stories of adventure: the risk of being injured or killed is a predetermined part of the plot. This article analyses representations of death in fantastic juvenile literature and the horizons of expectation associated with the genre and the particular motif. In non-realistic narratives death often serves as a framework for culture contact highlighting differences and similarities between fantastic communities and the environment of the audience. The portrayal of death likewise acts as a key marker of personhood by using the motivations and circumstances under which a character kills – or dies – as a feature distinguishing between ‘good’ and ‘evil’. The article also discusses magic as a tool that provides extended means to heal, to evade death or to bring back the dead. This last issue brings significantly into play the morals and ethics of protagonists as well as antagonists. Referenced texts are, among others, The Neverending Story, the Ink-Trilogy, Harry Potter, the Inheritance quartet and Lord of the Rings.
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Chen, Shaopeng. "How narrative techniques attract young parents: The refiguration of Logger Vick in the Chinese 3D animated film, Boonie Bears: To the Rescue." Journal of Screenwriting 12, no. 1 (March 1, 2021): 75–94. http://dx.doi.org/10.1386/josc_00049_1.
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This article analyses the screenwriting of Boonie Bears: To the Rescue (2014), a film version of the Chinese 3D animated adventure TV series, Boonie Bears. The child-oriented principle of storytelling is one of the most distinctive features of full-length Chinese animated films, especially those produced over the past decade. Within this context, Boonie Bears: To the Rescue epitomizes how Chinese animators are striving to expand the scope of their target audience from children to parent–child groups through the development of narrative competence. This article explores how the arrangement of narrative techniques helps to attract young parents (in their late 20s and early 30s) to cinemas while also retaining the child audience. These endeavours are primarily represented by the refiguration of Logger Vick, the main antagonist in the Boonie Bears animated TV series, who is transformed from a thoroughly wicked villain to a living, ordinary person who could be considered to be the ‘spokesperson’ for young Chinese adults. In this way, the screenwriting techniques in the film strike a responsive chord in the hearts of its adult viewers, thereby broadening the range of its original (TV series) target audience.
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Brunner, Marie-Louise. "‘You’ll need help from your adult assistant’: Readership accommodation in children’s recipes." Text & Talk 39, no. 4 (July 26, 2019): 441–63. http://dx.doi.org/10.1515/text-2019-2035.
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Abstract This article investigates how children’s recipes are adapted structurally and linguistically for their young readership. It is based on comparative data, using 24 children’s and 24 adults’ versions of the same recipes, and additional online and printed children’s recipes as reference. Even though recipes have been researched extensively, research on recipes for children in particular is rare. Based on general research on facilitation methods in recipe writing, the article analyzes how children, as the target readership, are accommodated in the analyzed recipes and how they differ from recipes intended for adults. Findings suggest that children’s recipes often have an appealing title, are more detailed and clearer, and use visual support. There is a tendency to reduce presuppositions and include additional advice. However, they seem less consistent than adult recipes and, in contrast to the general trend for accommodation, often use technical terminology without further explanations. The request for an adult helper distinguishes children’s from adults’ recipes and serves as a differentiating feature. These findings indicate that children’s recipes are adapted to the particular context and needs of a young and inexperienced audience.
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Gauthier, Gail. "Whose Community? Where Is the “YA” in YA Literature?" English Journal 91, no. 6 (July 1, 2002): 70–76. http://dx.doi.org/10.58680/ej2002942.
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Suggests that educators need to accept that the young adult audience is unique and find a way to deal with it in order to create a literature from which teenagers can expect to gain a satisfying “sense of comradeship among equals.”
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Cavaglià, Marco, Martin Hendry, Szabolcs Márka, David H. Reitze, and Keith Riles. "Astronomy's New Messengers: A traveling exhibit to reach out to a young adult audience." Journal of Physics: Conference Series 228 (May 1, 2010): 012001. http://dx.doi.org/10.1088/1742-6596/228/1/012001.
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Zelezinskaya, N. S. "Where the word on paper turns real. The axiology of negativity in a topical young adult novel." Voprosy literatury, no. 4 (September 22, 2022): 71–94. http://dx.doi.org/10.31425/0042-8795-2022-4-71-94.
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The article offers a look at the philosophical and ethical foundations of the topical young adult novel through the prism of selected modern phenomenological interpretations. Through identification of the principal features of culture of presence, the study explains the genre-characteristic types of an ordinary and a special hero, the reason for abandoning the types of an ideal hero, a superhero, or a rebel, as well as the abundance of negativity in books for young adult audience. The article considers the axiology of emotions such as fear, hatred, love, anger, frustration, shame and despair and argues that these words change their conventional meanings for the opposite ones when used in a topical young adult novel. Adopted as ethical principles, erosion of the meaning, rejection of the single truth principle, individualism and diversity, in turn, allow for a unique view of the problem and its equally unique solution. The study compares the axiology of choice in the existential novel with that in the topical young adult novel. Special attention is paid to the essence of the relationship of the Self and the Other and their significance for the axiology of young adult authors.
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Fairuz, Adina. "The Relationship of Costume Design in Film With the Interest of Young Adult Women as Fashion Product Consumers in Indonesia." Eduvest - Journal Of Universal Studies 1, no. 9 (September 20, 2021): 850–57. http://dx.doi.org/10.36418/edv.v1i9.200.
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This study discusses the relationship between costume design in films and the interest of the audience, especially young adult women, triggers of their interest in similar fashion products as consumers by using outfit styles from three films, The Devil Wears Prada (2006), Sex and The City: The Movie (2008) and Crazy Rich Asians (2018), which were selected through a questionnaire answered by 20 experts in the fashion field. The analysis was conducted on 258 young adult women (18-24 years old) domiciled in Indonesia through a questionnaire to find out their perceptions and preferences on outfit styles from the costume designs in those three films. Based on this analysis, it can be seen that if the audience is interested and feels that the outfit worn by the character fits them, then they will have the desire to wear fashion products that are similar to the appearance of the costume design in the film.
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Fairuz, Adina. "The Relationship of Costume Design in Film With the Interest of Young Adult Women as Fashion Product Consumers in Indonesia." Eduvest - Journal of Universal Studies 1, no. 9 (September 20, 2021): 850–57. http://dx.doi.org/10.59188/eduvest.v1i9.200.
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This study discusses the relationship between costume design in films and the interest of the audience, especially young adult women, triggers of their interest in similar fashion products as consumers by using outfit styles from three films, The Devil Wears Prada (2006), Sex and The City: The Movie (2008) and Crazy Rich Asians (2018), which were selected through a questionnaire answered by 20 experts in the fashion field. The analysis was conducted on 258 young adult women (18-24 years old) domiciled in Indonesia through a questionnaire to find out their perceptions and preferences on outfit styles from the costume designs in those three films. Based on this analysis, it can be seen that if the audience is interested and feels that the outfit worn by the character fits them, then they will have the desire to wear fashion products that are similar to the appearance of the costume design in the film.
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Kazakova, Elena. "THE ENLIGHTENING HERO AND CHANGING MODELS OF KNOWLEDGE TRANSFER IN SOVIET CHILDREN’S NONFICTION LITERATURE OF THE 1920S." Children's Readings: Studies in Children's Literature 24 (2023): 408–27. http://dx.doi.org/10.31860/2304-5817-2023-2-24-408-427.
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This article examines the texts of children’s popular science literature, actively published in the first decades of the Soviet Union, the structure of which includes educational plots — situations of teaching, instruction, transfer of knowledge from one character to another. The image of an educator character with expert knowledge is highlighted, and a typology of such characters by age and source of expertise is proposed. The “young educator” is defined as a representative of the new Soviet society with a scientific consciousness, the source of expertise of which is study, and the “old educator” is defined as a person who is experienced rather than educated. The audience of educators can be represented by children and adults separately, or be mixed. Its differentiating characteristics are also determined by age: children are described through emphasizing their curiosity and receptivity to new knowledge, and adults, on the contrary, through resistance to enlightenment. It is shown that educational intentions can come from both an adult educator addressed to a children’s audience, and from a young educator addressed to an older audience. The relationship between the educator and the enlightened in a parent/child pair and in an uncle/nephew pair is also examined; it is revealed that the second type is portrayed in the literature as a more successful educational tandem due to the absence of subordination relations. The relationship between an adult and a child is conceptualized through the prism of the theory of cultural exchange and the theory of child agency. The significance of the role of the educator in a changing social context and the role of the agentic child, who is instructed not only to become an enlightened and active person of a new type, but also to engage in education in his immediate environment, is summarized.
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Volodymyr Rizun, Yurii Havrylets, Sergii Tukaiev, Maksym Khylko, and Anatolii Vasilchenko. "EMOTIONAL BURNOUT AS A MODERATOR OF TV NEWS IMPACT ON YOUNG ADULT AUDIENCE: EEG STUDY." World Science, no. 11(39) (November 30, 2018): 64–70. http://dx.doi.org/10.31435/rsglobal_ws/30112018/6237.
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The paper considers changes of the EEG parameters while viewing the emotionally accented TV messages depending the emotional burnout formation. We found that the character and degree of EEG changes during the perception of emotional stimuli significantly depend on the characteristics of a particular stimulus and the current level of emotional state of the viewers (emotional burnout, fatigue). The subjects with the phase of resistance of the emotional burnout syndrome at the stage of formation (“Burnout RP under development”) differ significantly from the groups with the unformed and formed Burnout Resistance Phase (“Burnout RP unformed”, “Burnout RP formed”) in the dynamics of changes of spectral power of the EEG subbands during the exposure to the emotional stimuli. The development of burnout is characterized by an increase in State Anxiety and fatigue, the desensitization to the emotionally accented information, an augmentation in social alienation and, eventually, manifests in changes in the brain response to emotional stimuli, which consist in the inhibition of high-frequency EEG components.
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Van Lierop-Debrauwer, Helma. "Voice and Silence in Jacqueline Woodson’s Brown Girl Dreaming." European Journal of Life Writing 10 (December 6, 2021): BB102—BB118. http://dx.doi.org/10.21827/ejlw.10.38165.
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In 2014, the American writer Jacqueline Woodson published Brown Girl Dreaming, the story of her childhood in free verse, which was classified as young adult literature. Most US reviewers characterized and appreciated the book both as a human rights narrative of a young brown girl’s coming of age against the socio-political background of racism and the Civil Rights Movement in the United States of the 1960s, and as a personal history of her development as a writer.
In this article the major focus will be on how Brown Girl Dreaming as both a political memoir and an autobiographical narrative of identity formation is fleshed out. On the basis of my analysis of these two plot lines, I will further argue that its categorization as young adult literature disguises that the novel addresses a dual audience of adult and young readers. In my argumentation related to the political and personal character of the novel, as well as in my discussion of the crossover potential of Brown Girl Dreaming, I will focus on the presence of voice and silence.
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Superle, Michelle. "Creating a ‘Masala’ Self: Bicultural Identity in Desi Young Adult Novels." International Research in Children's Literature 3, no. 2 (December 2010): 119–33. http://dx.doi.org/10.3366/ircl.2010.0102.
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In the past two decades, the previously silent voices of diasporic Indian writers for young people have emerged, and a small body of texts has begun to develop in the United States and the United Kingdom. One of the major preoccupations of these texts is cultural identity development, especially in the novels published for a young adult audience, which often feature protagonists in the throes of an identity crisis. For example, the novels The Roller Birds of Rampur (1991) by Indi Rana, Born Confused (2002) by Tanuja Desai Hidier, and The Not-So-Star-Spangled Life of Sunita Sen (2005) by Mitali Perkins all focus on an adolescent girl coping with her bicultural identity with angst and confusion, and delineate the ways her self-concept and relationships are affected. The texts are empowering in their suggestion that young people have the agency to explore and create their own balanced bicultural identities, but like other young adult fiction, they ultimately situate adolescents within insurmountable institutional forces that are much more powerful than any individual.
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Lewis, Molly, Matt Cooper Borkenhagen, Ellen Converse, Gary Lupyan, and Mark S. Seidenberg. "What Might Books Be Teaching Young Children About Gender?" Psychological Science 33, no. 1 (December 23, 2021): 33–47. http://dx.doi.org/10.1177/09567976211024643.
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We investigated how gender is represented in children’s books using a novel 200,000-word corpus comprising 247 popular, contemporary books for young children. Using adult human judgments and word co-occurrence data, we quantified gender biases of words in individual books and in the whole corpus. We found that children’s books contain many words that adults judge as gendered. Semantic analyses based on co-occurrence data yielded word clusters related to gender stereotypes (e.g., feminine: emotions; masculine: tools). Co-occurrence data also indicated that many books instantiate gender stereotypes identified in other research (e.g., girls are better at reading, and boys are better at math). Finally, we used large-scale data to estimate the gender distribution of the audience for individual books, and we found that children are more often exposed to stereotypes for their own gender. Together, the data suggest that children’s books may be an early source of gender associations and stereotypes.
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Hartman, John K. "USA Today and Young-Adult Readers: Can a New-Style Newspaper Win Them Back?" Newspaper Research Journal 8, no. 2 (January 1987): 1–14. http://dx.doi.org/10.1177/073953298700800201.
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The impact of USA Today on 18-to-35-year-old readers was measured to determine if younger audience members used this paper differently than they use other dailies. The investigation included whether USA Today has had an effect on younger readers' use of other newspapers. Results suggest USA Today's approach represents the best known hope in the newspaper industry for reversing the decline in young-adult readers, and the best known way for rival editors to protect against encroachment by USA Today.
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Figura, Małgorzata. "Literatura dziecięca i młodzieżowa w obliczu katastrofy klimatycznej. Nadzieje i możliwości szerzenia postawy proekologicznej za pomocą tekstów literackich." Paidia i Literatura, no. 3 (December 30, 2021): 1–19. http://dx.doi.org/10.31261/pil.2021.03.02.
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The article is an attempt to indicate a turn towards Mother Earth in children’s and young adult literature and to capture the possibilities offered by this turn in terms of spreading pro-ecological attitudes among the indicated audience. The extensive introduction is intended to introduce the reader to the issues related to the climate catastrophe and to familiarize them with the assumptions of ecological humanities. The main part of the article is devoted to identifying and classifying examples of texts for children and adolescents in the field of both Polish and foreign ecoliterature. The analysis of selected books aims to emphasize the educational value of children’s and young adult literature for climate action and to show that it is, among others, thanks to literary texts that young people take / will take up the fight for a better tomorrow for the planet.
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Holland, Alyson. "Osteoporosis knowledge translation for young adults: new directions for prevention programs." Health Promotion and Chronic Disease Prevention in Canada 37, no. 8 (August 2017): 229–37. http://dx.doi.org/10.24095/hpcdp.37.8.01.
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Introduction Osteoporosis prevention is heavily reliant on education programs, which are most effective when tailored to their intended audience. Most osteoporosis prevention education is designed for older adults, making application of these programs to younger adults difficult. Designing programs for young adults requires understanding the information-seeking practices of young adults, so that knowledge about osteoporosis can be effectively translated. Methods Individual interviews were conducted with 60 men and women—multiethnic, Canadian young adults—to explore both the sources and types of information they search for when seeking information on nutrition or bone health. Results The results of this study raised themes related to the sources participants use, to their interests and to ways of engaging young adults. Prevention programs should make use of traditional sources, such as peers, family members and medical professionals, as well as emerging technologies, such as social media. Choice of sources was related to the perceived authority of and trust associated with the source. Messaging should relate to young adult interests, such as fitness and food—topics on which young adults are already seeking information—rather than being embedded within specific osteoporosis awareness materials. Engaging young adults means using relatable messages that are short and encourage small changes. Small gender-based differences were found in the information-seeking interests of participants. Differences related to age were not examined. Conclusion Creating short, action-oriented messages that are designed to encourage small changes in behaviour and are packaged with information that young adults are actively seeking is more likely to result in active engagement in prevention behaviours.
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Holland, Alyson, and Tina Moffat. "Comparing measured calcium and vitamin D intakes with perceptions of intake in Canadian young adults: insights for designing osteoporosis prevention education." Public Health Nutrition 20, no. 10 (May 8, 2017): 1760–67. http://dx.doi.org/10.1017/s1368980017000386.
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AbstractObjectiveTo identify the relationship between perceptions of Ca and vitamin D consumption and actual intakes to inform the design of osteoporosis prevention education.DesignAn FFQ was used to approximate usual monthly Ca and vitamin D intakes among a group of young Canadians. Qualitative interviews and a food card pile sort activity explored individuals’ perceptions of nutrient intakes. The FFQ was used to assess nutrient adequacy for individual participants and the qualitative interviews and pile sort were analysed using thematic content analysis.SettingHamilton, Canada.SubjectsSixty participants aged 17–30 years, representing varying levels of educational attainment.ResultsSeventy-eight per cent of young adults who consumed inadequate vitamin D perceived their intake as adequate, compared with 57 % for Ca. Thematic analysis revealed three major themes that contributed to young adults’ understandings of intake: belief their diet was correct, absence of symptoms and confusion over nutrient sources.ConclusionsThe majority of participants perceived themselves as consuming adequate amounts of Ca and vitamin D, when they were actually consuming inadequate amounts according to FFQ findings. These perceptions were related to low engagement in prevention activities. Prevention education must motivate young adults to question the adequacy of their micronutrient intakes and design tailored programmes that are geared to a young adult audience.
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Albarran, Alan B., Tonya Anderson, Ligia Garcia Bejar, Anna L. Bussart, Elizabeth Daggett, Sarah Gibson, Matt Gorman, et al. "“What Happened to our Audience?” Radio and New Technology Uses and Gratifications Among Young Adult Users." Journal of Radio Studies 14, no. 2 (November 2007): 92–101. http://dx.doi.org/10.1080/10955040701583171.
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Vintere, Anna, and Inese Ozola. "REVISITING GROUP WORK METHOD IN THE CONTEXT OF NON-FORMAL EDUCATION." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 5 (May 20, 2020): 313. http://dx.doi.org/10.17770/sie2020vol5.5020.
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The use of group work in non-formal education has been practiced for many years. Researchers mention that group work may be mutually beneficial for learners in terms of the acquired knowledge, however, group work participants might be carried away by dealing with relationships within the group. In recent years, various international projects of training courses for youth and adult educators choose learner-centred group work or workshop format instead of traditional teacher-centred lecturing style. Also, generation of millennials who are digital residents and are more accustomed to technologies and telephones than face-to-face interaction requires more detailed preparing of the activities of the group work. Young adults prefer to work with facilitators who are approachable, supportive, good communicators, and good motivators. According to the previous research results, during the work group learners develop critical thinking skills, time management skills, team work and presentation skills, tolerance and other skills. The present paper is an attempt to research the strengths and weaknesses of the group work method in non-formal education in the framework of two international project activities: Nordplus adult education project “Design thinking method for creative tackling unemployment” and international youth training of Erasmus+ project "You(th)r Culture". The conclusion gives the summary of the findings of the research, focusing on the benefits of using of the group work method for the multinational audience of adult educators and youth, as well as identifying the main differences in its implementation for the relevant audiences.
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Vieira, Miliane Moreira Cardoso, Ailla Caroliny Gomes Rodrigues Reis, Davi Pereira Gomes, and Vinicius Canafístula de Oliveira Canafístula de Oliveira. "ENGLISH LANGUAGE EDUCATION FOR YOUNG ADULTS: A PEDAGOGICAL RESIDENCY EXPERIENCE." DESAFIOS - Revista Interdisciplinar da Universidade Federal do Tocantins 7, Especial-2 (April 20, 2020): 132–35. http://dx.doi.org/10.20873/uftsupl2020-8829.
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The present article aims to relate the teaching of a foreign language in a public adult school. For doing so, we analyze both the educational documents and the teaching practice of students from a peripheral neighborhood public school, in the city of Araguaína-To. When focusing the school curriculum, the public of students enrolled is often identified as an economically vulnerable audience. Even with all difficulties faced from these students to acquire their High School certificates, we can say that throughout the term, the need to use a foreign language in the job market was developed by these students; they could see that learning can be a possibility of access to the world.
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Fedele, Maddalena. "La segunda generación de teen series: programas estadounidenses, británicos y españoles de los 2000-2010." INDEX COMUNICACION 11, no. 01 (January 11, 2021): 297–327. http://dx.doi.org/10.33732/ixc/11/01lasegu.
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Teen series are a star media product around youth culture, and at the same time that represent the prototype of serialised fiction programmes preferred by the teen audience. This article presents the results of a study of 50 contemporary teen series, produced in The United States, The United Kingdom and Spain. Through a qualitative approach and a mixed methodology, the study draws on the fundamental characteristics of the format of the second generation of teen series. Like the first-generation productions of the 1990s, today's teen series remain prime-time star shows and continue to focus on teenage characters and themes. But, unlike those of the first generation, current teen series tend to portray more diverse and varied youth representations, offering models of identity based on self-acceptance; they open up to a young and young-adult audience, and rely on the narrative and aesthetic strategies of the current meta-television stage and of the so-called third golden age of television, becoming popular quality productions.
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Shchepilova, Galina, and Liudmila Kruglova. "Video Content on the Internet: Features of Audience Consumption." Theoretical and Practical Issues of Journalism 8, no. 2 (May 24, 2019): 342–54. http://dx.doi.org/10.17150/2308-6203.2019.8(2).342-354.
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The article presents the results of a study of the modern consumption of video content in the digital media environment by the Russian audience. The study was conducted in May-September 2018 and set itself the task of identifying the main preferences of the audience to the subject of video content, duration of viewing, attitudes to advertising, opportunities and willingness to pay for the watched video. The three-stage level of research using various methods made it possible to analyze the psychological and motivational features of video consumption by different age groups living in different populated areas; identify the degree of influence of technological factors. The level of video consumption in the Russian sector of the Internet is developing dynamically. This is especially true of the young audience, which is active in non-linear video viewing even without taking into account the geography of residence and the size of the settlement. This group uses the capabilities of the mobile Internet, which allow one to access the network anytime and anywhere. Consumption of video on the Internet by a more adult audience differs both within different age groups and in different Russian territories. There remains an open question about the possibilities of modifying and specifying the models for monetizing web-based content, taking into account the audience’s reaction to advertising and not explicitly indicated by the desire of the audience to pay for the content viewed. The solution to this problem seems to be particularly relevant due to the fact that the increase in the volume of the audience that turns to the Internet for video will undoubtedly increase. This is due to systemic trends in changing media consumption and is confirmed by an analysis of the dynamics of auditory behaviour in recent years.
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Cornacchione Ross, Jennifer, David M. Reboussin, Seth M. Noar, Kimberly D. Wiseman, and Erin L. Sutfin. "What Do Adolescents and Young Adults Think a Cigarillo Is? Implications for Health Communication." International Journal of Environmental Research and Public Health 18, no. 6 (March 23, 2021): 3311. http://dx.doi.org/10.3390/ijerph18063311.
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Cigarillo use has increased among adolescents and young adults and has remained high. Public education efforts are needed to communicate with these populations about cigarillo use risks, but little is known about the implications of using the term “cigarillo” in such efforts. The study goal was to assess adolescent and young adult perceptions of the term “cigarillo”. We conducted a nationally representative online survey of 3517 adolescents and young adults (ages 13–25). We asked participants “what is a cigarillo?” with several response options. Participants were 49.6% female, 69.8% white, 5.2% reported past 30-day cigarillo use, and 11.6% reported lifetime cigarillo use. The most common response to the question “what is a cigarillo” was “I don’t know” (51% of participants), followed by “a thinner and smaller version of a traditional cigar” (30.1% of participants), which was chosen by 19.4% of adolescents and 36.8% of young adults. Among past 30-day cigarillo users, the most common response was “I don’t know” (54.9%) followed by “a thinner and smaller version of a traditional cigar” (45.1%). Cigarillo users were more likely to select the “a thinner and smaller version of a traditional cigar” response than nonusers. Findings suggest that many adolescents and young adults have varied understandings of the term “cigarillo”. Researchers and practitioners need to ensure that terminology used in health communication campaigns is clearly understood by the target audience to maximize effectiveness.
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Patrick, John. "ABC Children's Radio: Coming Back into the Mainstream." Media Information Australia 41, no. 1 (August 1986): 27–29. http://dx.doi.org/10.1177/1329878x8604100108.
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Making radio programs for children is very exciting. Writers, producers and actors can be bold and imaginative because the responses of the young audience are fresh and vital, hot yet deadened by a lengthy exposure to the format programs of adult commercial television. And the act of listening to good story programs on radio uses the imaginative resources of the listener to provide the visual element so that the experience becomes collaborative and intensely personal.
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Osman, Sharifah Aishah. "Agency, Adaptation, and Audience: Re-visioning the Legend of Mahsuri in Selected Contemporary Malaysian Young Adult Fiction." Southeast Asian Review of English 55, no. 2 (December 16, 2018): 7–25. http://dx.doi.org/10.22452/sare.vol55no2.3.
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Butler, Catherine. "Portraying Trans People in Children’s and Young Adult Literature: Problems and Challenges." Journal of Literary Education, no. 3 (December 12, 2020): 10. http://dx.doi.org/10.7203/jle.3.15992.
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The last twenty years have seen a proliferation of books for young people dealing with trans experience and issues. This article charts the emergence of transgender fiction for children and young adults, and its development during that period. It will address several questions arising from this phenomenon. How does the representation of trans experience differ when presented for a child readership rather than adults, and for younger children rather than adolescents? How are the representations of gender identity, gender expression and sexuality affected by considerations of audience? What are the tropes (or clichés) of trans fiction, and how have they changed? Whose points of view do the stories represent? Does it matter whether their authors are themselves trans? Is it more possible today than twenty years ago to assume some knowledge in child readers, or must every story “start from scratch”?
There is no single answer to any of these questions, but the article will note some of the trends discernible over a range of texts published in English since the start of the century, and describe some of the challenges in writing texts about trans experience in the future.
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Romly, Arifhakim, and Ahmad Sofiyuddin Mohd Shuib. "Influencing the Audience through Vector Illustration in Stop Smuggling Exotic Animals Campaign." Idealogy Journal 3, no. 2 (September 7, 2018): 75–78. http://dx.doi.org/10.24191/idealogy.v3i2.74.
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This research aims to discuss how the vector illustration can create influence in educating our adult and young generation in Malaysia Peninsular about the exotic animals smuggling can caused extinction through Campaign and Illustration. The focus will be on producing characters design, below the line and above the line based from the type of illustration that the most audience decided to be most suitable. The implication from the finding in this study will help them to understand the situation of these animal and will help to preserve the exotic animals. The most important is that this finding will contribute to the graphic designer who working to convey messages to the society or target audience through illustration, can take this into consideration in achieving the good result in presenting to the society. Keyword: exotic animal, vector illustration
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Miller, David H. "Modernist Music for Children." Journal of Musicology 37, no. 4 (2020): 488–517. http://dx.doi.org/10.1525/jm.2020.37.4.488.
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On several occasions in the midcentury United States, the music of Anton Webern was reimagined as music for children. In 1936 conductor and musicologist Nicolas Slonimsky published the score of Webern’s op. 10/4 on the children’s page of the Christian Science Monitor. In 1958 Webern’s op. 6/3 was featured in a New York Philharmonic Young People’s Concert, the first conducted by Leonard Bernstein. Eight years later, Webern’s Kinderstück (Children’s Piece) received its posthumous premiere at Lincoln Center, performed by a nine-year-old pianist. In each case children served as a marker of accessibility, meant to render Webern’s music more palatable to adult audiences; thus was Webern’s music subsumed within the middlebrow circulation of classical music. Although recent scholarship has considered the intersections between modernist music and middlebrow culture, Webern’s music has remained absent from these discussions. Indeed, Webern’s terse, abstract, and severe compositions might at first appear ill suited to middlebrow contexts. Yet, as these three historical moments make clear, children served as a potent rhetorical force that could be used to market even this music to a broad audience of adults.
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Bickford, John H. "The representations of LGBTQ themes and individuals in non-fiction young adult literature." Social Studies Research and Practice 12, no. 2 (September 11, 2017): 182–98. http://dx.doi.org/10.1108/ssrp-05-2017-0021.
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Purpose Social justice themes permeate the social studies, history, civics, and current events curricula. The purpose of this paper is to examine how non-fiction trade books represented lesbian, gay, bisexual, transsexual, transgender, and queer (LGBTQ) individuals and issues. Design/methodology/approach Trade books published after 2000 and intended for middle grades (5-8) and high school (9-12) students were analyzed. Findings Findings included main characters’ demography, sexuality, and various ancillary elements, such as connection to LGBTQ community, interactions with non-LGBTQ individuals, the challenges and contested terrain that LGBTQ individuals must traverse, and a range of responses to these challenges. Publication date, intended audience, and subgenre of non-fiction – specifically, memoir, expository, and historical text – added nuance to findings. Viewed broadly, the books generally engaged in exceptionalism, a historical misrepresentation, of one singular character who was a gay or lesbian white American. Diverse sexualities, races, ethnicities, and contexts were largely absent. Complex resistance structures were frequent and detailed. Originality/value This research contributes to previous scholarship exploring LGBTQ-themed fiction for secondary students and close readings of secondary level non-fiction trade books.
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Coursen, Madison, Katie Corbitt, Samantha Bennett, David Martin, Jason T. Sawyer, and Donald Mulvaney. "226 Measuring Agricultural Means of Influence on Young Adults Via Instagram in the United States." Journal of Animal Science 101, Supplement_3 (November 6, 2023): 147. http://dx.doi.org/10.1093/jas/skad281.180.
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Abstract The way society consumes information has changed drastically, and the agricultural industry is fighting to remain a part of the media landscape. With the gradual death of print news and the rise of social media (SM) consumption by young adults (Twenge et al., 2019), this leaves the questions of where do young consumers get new information and how do pro-agriculture voices successfully communicate scientific agricultural topics with them? With extremist activist voices on Instagram gripping the attentions of young adult SM users, opposing voices of influence sharing scientific and pro-agriculture messages seem to be missing. Social media influencers (SMIs), of which can be found on the SM platform Instagram, serve as “third party endorsers” who impact the feelings and opinions of audiences such as young consumers or SM users through content shared on SM. We sought to perform an evaluation of the impact established agricultural SMIs on Instagram can have on changing the perceived knowledge of participants regarding several different agricultural topics. Participants were recruited through the platform ProlificTM and were asked to complete an anonymous survey. Survey questions were asked both prior to participants being shown example images of agricultural SMIs and afterwards. Data collected were analyzed utilizing SPSS to compare pre-image and post-image results to determine the impact of contents on perceived knowledge participants on subjects relating to agriculture. Results indicated significant differences (P < .05) between the pre-image and post-image perceived knowledge results, as well as between different forms of reported engagement willingness. Future research should be conducted to determine what forms of content best reach nonagricultural target audience members and best practices for interacting on SM with those users.
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Rouleau, Brian. "How the West Was Fun: Children’s Literature and Frontier Mythmaking toward the Turn of the Twentieth Century." Western Historical Quarterly 51, no. 1 (December 5, 2019): 49–74. http://dx.doi.org/10.1093/whq/whz099.
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Abstract This article discusses the important role that juvenile literature played in creating America’s frontier mythos. It argues that children were a crucial audience for adult authors seeking to justify and normalize settler colonial policies. But, more importantly, young people themselves were active participants in the perpetuation of a popular culture that glorified westward expansion and the eradication of Indigenous peoples. In acknowledging as much, we arrive at a richer understanding of the important intersections between western history and the history of childhood in the United States.
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Sind-Prunier, Paula. "This Pin I Wear: Telling the Story of the Human Factors/Ergonomics Profession." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 42, no. 7 (October 1998): 616–18. http://dx.doi.org/10.1177/154193129804200704.
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Professional outreach is an important responsibility of every member of the Human Factors & Ergonomics Society (HFES). By communicating information about our profession to outsiders, we increase visibility of the field, foster better understanding and hence increased cooperation from allied disciplines, promote sensitivity to user concerns, educate users to demand effectively designed products and services, and also, provide for continued recruitment of new generations into this discipline. This presentation focuses on the latter purpose, presentations intended to increase awareness of our profession among middle-, high school, and undergraduate college students. It uses a simple three-point framework to guide human factors professionals in preparing a clear, dynamic, relevant, and convincing presentation that can be delivered extemporaneously. The template is customized by the presenter who integrates his/her own experiences, and tailors it to the age group of the audience. This approach capitalizes upon the presenter's experience-based credibility and familiarity with personal examples, to ensure a presentation that is well received by young adult audiences.
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Ravida Chauria Shavir and Asmaji Muchtar. "Meeting the Needs of Youths’ Spirituality: A Da’wah Strategy of Teras Da’wah in Yogyakarta." Jurnal Komunikasi Islam 12, no. 1 (June 1, 2022): 65–82. http://dx.doi.org/10.15642/jki.2022.12.1.65-82.
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This study examines the Islamic proselytising strategy of Teras Da’wah in meeting young Muslims’ spiritual needs in Yogyakarta. Utilising a descriptive qualitative approach, the results of the study point out that Teras Da’wah as a da’wah institution wherein a captive targeted audience is younger adult Muslims, has offered the strategy of da'wah encompassing da'wah messages (themes), methods, environments, and study sessions of Islam suit to the nature of younger people. This da'wah institution, for example, is able to package the names of provisions for Islamic learning associated with young nature, such as ngaji santai and ngaji asyik. It is also possible to design study sessions in a comfortable manner, including using cyber media for communication amongst congregations. Hence, the presence of Teras Da'wah community has succeeded in encouraging young people to actively participate in religious and spiritual activities.