Relevant bibliographies by topics / Young/adult audience

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Young/adult audience'

Author: Grafiati
Published: 25 May 2024

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Journal articles on the topic "Young/adult audience"

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Johnson, Linda. "Young Adult Drama: Characters, Actors, Audience." English Journal 76, no. 5 (September 1987): 61. http://dx.doi.org/10.2307/818786.

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Hunt, Caroline C. "Counterparts: Identity Exchange and the Young Adult Audience." Children's Literature Association Quarterly 11, no. 3 (1986): 109–13. http://dx.doi.org/10.1353/chq.0.0320.

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Bannerman, Marian White. "TYA in Canada: Navigating the Paradoxes." Canadian Theatre Review 133 (March 2008): 53–61. http://dx.doi.org/10.3138/ctr.133.008.

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In Donald Barthelme’s hilarious and provocative short story, “Me and Miss Mandible,” a thirty-five-year-old man who has “misread” important cultural signs as an adult finds himself back in grade six, for re-education. This time around, it is clear, he must learn to read the subtext, the messages implied, as opposed to those overtly stated, by his culture. Remembering a surreal but formative experience, the protagonist takes an important first step in this complex decoding: “I kept wondering why. Then something happened that proposed a new question…. I wondered: Who decides?” (60). In many ways, these two questions — Why? Who decides? — are key to understanding the unique culture of Theatre for Young Audiences (TYA) in Canada. Young theatre audiences, in turn, may be key to an accurate picture of the country itself. As Leslee Silverman, artistic director of Manitoba Theatre for Young People, points out, young audiences have replaced adult audiences as the true cross-section of Canada (Personal interview). Because it tours to all parts of the country, plays to young people and their caregivers and is primarily performed in and for schools whose students are drawn from a wide range of economic, social, geographic, linguistic, religious, ethnic, intellectual, physical and family backgrounds, TYA boasts not only one of the largest but also the most diverse and representative audience in the country. This audience is important. But why is theatre important for this audience?
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Swartz, Larry. "Quality Theatre for Young Audiences, Featuring an Interview with Playwright David Craig." Canadian Theatre Review 133 (March 2008): 47–52. http://dx.doi.org/10.3138/ctr.133.007.

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Theatre for Young Audiences (TYA) is a special art form, different from adult theatre, with its own dynamic and rewards. Unlike books, television, DVDs and CDs, which help shape the cultural development of young people, theatre-going is a special event mainly because it is a live, “in the moment” experience. Since it is adults, for the most part, who are responsible for bringing theatre and child together, this responsibility challenges grown-ups to consider the quality of the play they are inviting the young people in their lives to experience. Our chance to invite children to enjoy the art form, and the art form’s ability to affect children, are limited and so we need to make careful choices. This is not to suggest that a quality production ensures a quality experience for the full range of audience members, both children and adults. Quality for an adult may be different than quality for children. So what plays will we select?
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Gwóźdź-Szewczenko, Ilona. "Powieść o formowaniu czy formująca? „Bildungsroman” w gorsecie czechosłowackiej normalizacji." Slavica Wratislaviensia 176 (September 1, 2022): 53–64. http://dx.doi.org/10.19195/0137-1150.176.4.

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The article discusses the variety of Bildungsroman novels for children and young adults in the context of Czech literature in the period of normalisation in the 1970s and 1980s. At the genesis of literature for an adult audience (understood as an autotelic creation) are the audience’s expectations, motives and attitudes. The construction of the literary character also corresponds to this. In the case of works for the non-adult audience, the social functions of literature are somewhat reversed. From its inception, literature for children and young people has been closely connected to its educational function — it has therefore fulfilled utilitarian functions. The author aims to show how the Bildungsroman, by its character, i.e., as a novel about the formation of a character, was quickly adopted by writers of this type of prose. Based on its schema, a variant of the late Socialist Realist Bildungsroman developed, not so much showing the formation of the main character as (on the basis of the protagonist) normalising some ideals for the young viewer. The normalising Bildungsroman also brought about a new type of character, whom — in his (now forgotten) article — Jaroslav Voráček called “the sanitary character.”
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Wydaswari, Paramitha, Susanne Dida, FX Ari Agung Prastowo, and Heru Ryanto. "Digital Marketing as a Repositioning Strategy for Radio Broadcasting Agent in Bandung - A Descriptive Study of OZ Radio’s Repositioning Through Instagram." KnE Social Sciences 2, no. 4 (June 13, 2017): 101. http://dx.doi.org/10.18502/kss.v2i4.874.

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OZ Radio Bandung chooses Instagram as a one of their platform for its marketing that helps them promote their repositioning strategy, whichthey initiated on September 2015. OZ Radio Bandung promotes itself as a radio for young people only. By the end of 2015, OZ Radio Bandung set up a plan to reposition its audience segmentation from young people to young-adult. This paper describes OZ Radio Bandung’s usage of Instagram as a platform to reposition itself to its young-adult audience.
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Lee, Gabriela. "Past Selves, Future Worlds: Folklore and Futurisms in Science Fiction: Filipino Fiction for Young Adults." Comparative Critical Studies 19, no. 3 (October 2022): 417–28. http://dx.doi.org/10.3366/ccs.2022.0456.

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Science fiction written specifically for young readers has had difficulty in establishing itself as a separate genre from fantasy, especially since there is a blurred notion of what constitutes fantasy vis-a-vis science fiction in children’s literature. This difficulty is reflected in the stumbling development of children’s and YA science fiction compared to the relatively clear development of children’s and YA fantasy. As such, trying to define what science fiction for young readers is takes on a malleable, inconsistent quality compared to the more established megatexts of science fiction for adult readers. It is through these unstable definitions of science fiction for adolescents that this essay examines how selected stories from the 2016 anthology Science Fiction: Filipino Fiction for Young Adults, the first anthology of Philippine sf writing that caters directly for a young adult audience, negotiate the genre definitions of ‘science fiction’ and ‘young adult’ for a non-Western audience. Studying how these imagined futures represent the experiences of young non-Western readers who have otherwise been excluded from YA science fiction reveals how the genre can widen and expand its parameters.
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Mihály, Vilma-Irén. "Trends in Young Adult Literature. A Glance at American and British Fantasy with an Eye on the Transylvanian Variant." Acta Universitatis Sapientiae, Philologica 14, no. 1 (December 1, 2022): 58–69. http://dx.doi.org/10.2478/ausp-2022-0005.

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Abstract The present paper looks at the main contemporary trends in writing literature for young adult readers The theoretical part focuses on possible definitions and characteristics of young adult literature by distinguishing it from children’s literature and adult fiction, as well as by establishing the different age groups these novels are written for The practical part of the paper gives examples of different types of novels written for this particular audience, such as J K Rowling’s prominent Harry Potter series, but also Lois Lowry’s The Giver or Meg Cabot’s Abandon trilogy At the end, the study also presents a Transylvanian author who has recently started writing fantasy for young adults, namely Balázs Zágoni, and his Black Light series
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Mukti, Odilia Firsti Wida, and Nuzulul Kusuma Putri. "Social Media Analytics: Instagram Utilization for Delivering Health Education Messages to Young Adult in Indonesia." Jurnal PROMKES 9, no. 1 (March 30, 2021): 36. http://dx.doi.org/10.20473/jpk.v9.i1.2021.36-43.

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Background: Social media marketing has become one of the most widely used forms of digital marketing in social marketing. Organizations that drive change in young people, such as the Center for Indonesia's Strategic Development Initiatives (CISDI), rely heavily on social media marketing in communicating various health issues to the public. However, only a few studies have used social media related data to understand the effectiveness of this media in the delivery of health issues. Objective: This study aims to analyze the utilization of social media marketing conducted by CISDI for delivering health messages and its impact to young adult in Indonesia using social media analytics. Methods: Real-time data were obtained through Keyhole as a social media analytics tool and audience insight of online and offline classes used for social analytic in this study. This research monitored the use of CISDI’s social media by using audience metrics and individual post metrics collected from April 2019 to April 2020. Online and offline class audience data were obtained from the CISDI engagement database which was used as a complement to audience metrics information. Analysis of metrics was used to describe the audience that had been reached by the Center for Indonesia's Strategic Development Initiatives, how health messages could engage with the groups of audience, and how social media marketing can move the audience. Results: The result of this study shows that social media utilization for delivering health messages brought impact on audience participation. Currently trending issues, such as sex education (average engagement rate = 14,43%). By promoting through social media, CISDI has engaged 10266 audience to participate in their classes. Conclusion: Social media utilization benefit CISDI in engaging audience and move them to participate in their cause.
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Wagoner, Kimberly G., David M. Reboussin, Jessica L. King, Elizabeth Orlan, Jennifer Cornacchione Ross, and Erin L. Sutfin. "Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults." International Journal of Environmental Research and Public Health 16, no. 14 (July 16, 2019): 2533. http://dx.doi.org/10.3390/ijerph16142533.

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Little is known about differences between adolescents’ and adults’ exposure to e-cigarette advertising in various media channels, such as retail establishments, print, television, radio, and digital marketing. We examined the exposure to e-cigarette advertising in these channels amongst adolescents (13–17), young adults (18–25), and older adults (26+). Adolescents (N = 1124), young adults (N = 809), and adults (N = 4186) were recruited through two nationally representative phone surveys from 2014–2015. Lifetime e-cigarette advertising exposure was prevalent (84.5%). Overall, older adult males and older adult cigarette smokers reported the highest exposure to e-cigarette advertising (p < 0.001). Television was the largest source of exposure for all age groups. Adolescents and young adults had higher odds than older adults of exposure through television and digital marketing. However, adolescents had lower odds than young adults and older adults of exposure through retailers and print media. Although e-cigarette advertising appears to be reaching the intended audience of adult smokers, vulnerable populations are being exposed at high rates via television and digital marketing. Regulations aimed at curbing exposure through these media channels are needed, as are counter advertising and prevention campaigns.
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Dissertations / Theses on the topic "Young/adult audience"

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Willers, Annika. "Snacking on different views : The potential of tagesschau.de in offering multiple perspectives in news overview elements to a young adult audience." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77623.

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In this paper a news site’s potential of meeting conflicting needs is considered. Snacking - hencereading news in a quick selective style - is one trend among young readers which seems to be inconflict with assessing the credibility of news, which in turn depends on receiving multipleperspectives or viewpoints among the issues read. As young audiences neither want to beforced to put more effort into news reading, nor want to receive news in a single-layered way,satisfaction with the news is hampered. Therefore, the aim of this study is to investigate acurrent news site’s potential in complying with both needs: snacking on the one hand andreceiving multiple perspectives on the other. As research case, the German public service newssite tagesschau.de is investigated in two methodological approaches. In a content analysis thepotential of the news site is assessed by analyzing ways of presenting perspectives in snacknews element. In a reception study this potential is reassessed by a young audience sample. Itwas found that perspectives indeed are presented in snack news elements in direct or indirectforms, often represented by different sources than the journalist’s. However, it shows that thesepresentations of perspectives not always reach the audience. Members of the audience leaveout many elements that could be snacked on, and stick to headlines for the main part. Thisimplies that they miss multiple perspectives offered in elements suitable for snacking, such ashyperlinks. In order to offer multiple perspectives to snacking news readers, more controversyshould be indicated in headlines, comparisons of perspectives should be made easier and linksshould be more relevant by leaving out aspects perceived as unnecessary and by representingsources in a better balance.
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Murray, Caitlin. "Do You Fit the Alloy Mold? The Homogenization of Structure and Audience in the Television Adaptations of 'Gossip Girl,' 'Pretty Little Liars,' and 'The Vampire Diaries'." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/3064.

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This thesis explores the ways in which the television adaptations of Gossip Girl, Pretty Little Liars, and The Vampire Diaries become more homogenized during the adaptation process, thus contributing to an implied exclusivity from which Alloy, Inc.—the media and marketing company that owns these products—might benefit. This paper points out the ways in which the three products become structurally similar to one another during the adaptation process through the implementation of soap opera conventions. An exploration of consumption and class in each of the three works reveals an emphasis on class-based exclusivity in the adaptation process. Finally, a focus on portrayals of race within the source texts and their respective adaptations reveals the ways in which African American characters are presented as invisible, outsiders, or antagonists, thus creating products that become more exclusive on a race basis.
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Abramson, Joel D. "Radio| Reaching young adult audiences, what are the challenges and opportunities for radio programmers in cultivating young adult audiences in the current media environment?" Thesis, San Jose State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1567975.

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As young adults have adopted the use of digital new media technologies, previous scholarly research has predicted a lack of interest by young adults in traditional media, including radio. This waining interest in traditional media by young adults has also been reported in the popular press. An abandonment of radio by young adults could bring about an eventual decline in audience, resulting in adverse economic effects to the broadcast radio industry and related industries, including a decrease in radio revenues, the deflation in the value of radio properties, and potential job loss. This research examined the challenges radio programmers and marketers feel they are having in reaching out to and growing young adult audiences in the face of competition from new media and new media technologies as well as new opportunities for programming and marketing that these new media present. This research surveyed websites and interviewed radio broadcasters in the San Francisco Bay Area who demonstrated success in marketing to young adults in an attempt to ascertain the challenges and new opportunities in reaching and cultivating radio listeners is presented by new media. It was found that these San Francisco Bay Area radio stations are using new media tools to market and program to young adult listeners, and that these tools are key in keeping the radio medium robust.

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Ferretti, Mattia. "Télévision publique et jeunes adultes : les enjeux de la qualité dans trois programmes culturels de la Rai." Electronic Thesis or Diss., Paris 3, 2023. http://www.theses.fr/2023PA030033.

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Dans la relation entre la Rai et le public jeune-adulte, la question de la qualité joue un rôle décisif. En Italie, le pays européen où les jeunes consomment le plus de télévision, l'audience est la variable dominante. La gestion de la qualité des programmes, en revanche, semble passer en arrière-plan et présente des limites importantes.La première partie de cette thèse propose une analyse théorique pluridisciplinaire qui contextualise les mérites et les limites de la gestion de la qualité de la Rai à trois niveaux : dans sa relation avec l'État, dans ses logiques de production internes et dans sa relation avec le public des jeunes adultes.Nous présentons ensuite deux recherches portant sur trois programmes culturels de la RAI.La première recherche analyse les attentes et les perceptions qualitatives d'un public de 600 jeunes adultes. Après avoir sélectionné 12 critères permettant de caractériser la "qualité" et le "plaisir de visionnage” nous avons mené une analyse qualitative-quantitative pour identifier la qualité et le plaisir attendus et perçus au moyen de la méthode de l'analyse de contenu. La seconde recherche se concentre sur la manière dont les professionnels en charge de ces programmes recherchent la qualité. L'enquête a été réalisée avec des entretiens semi-directifs, et un test de comparaison et analyse par paires selon la méthode Condorcet.Cette thèse met non seulement en évidence les mérites et les lacunes de la qualité des programmes culturels destinées aux jeunes adultes, mais unit également l'univers des professionnels à celui du public d'une façon inédite, tout en proposant une méthode de recherche pour améliorer la qualité de la télévision
In the relationship between Rai and young adult audiences, the issue of quality plays a determinant by role. In Italy, the European country with the highest youth television consumption, audience is the dominant variable. Conversely, program quality management seems to remain in the background and presents important limitations.The first part of this thesis proposes a multidisciplinary theoretical analysis that contextualizes merits and limits of Rai's quality management on three levels: in its relationship with the State; in its internal production logics; and in its relationship with young audiences.We then present two studies referring to three Rai cultural programs. The first analyzes the expectations and qualitative perceptions of an audience of 600 young adults. After selecting 12 criteria characterizing "quality" and "viewing pleasure", we carried out a qualitative and quantitative analysis aimed at identifying expected and perceived quality and pleasure through the method of content analysis. The second study focuses instead to how professionals managing these programs pursue quality. The investigation was carried out with semi-structured interviews and with the paired comparisons method using the Condorcet criterion.This thesis not only brings out the merits and limits of the quality of cultural programs addressed to young people, but also brings together the universe of television professionals with that of the audience in a novel way, proposing an investigation method for improving and sustaining television quality
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Badali, Melanie. "Experimenter audience effects on young adults' facial expressions during pain." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/785.

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Facial expression has been used as a measure of pain in clinical and experimental studies. The Sociocommunications Model of Pain (T. Hadjistavropoulos, K. Craig, & S. Fuchs-Lacelle, 2004) characterizes facial movements during pain as both expressions of inner experience and communications to other people that must be considered in the social contexts in which they occur. While research demonstrates that specific facial movements may be outward manifestations of pain states, less attention has been paid to the extent to which contextual factors influence facial movements during pain. Experimenters are an inevitable feature of research studies on facial expression during pain and study of their social impact is merited. The purpose of the present study was to investigate the effect of experimenter presence on participants’ facial expressions during pain. Healthy young adults (60 males, 60 females) underwent painful stimulation induced by a cold pressor in three social contexts: alone; alone with knowledge of an experimenter watching through a one-way mirror; and face-to-face with an experimenter. Participants provided verbal self-report ratings of pain. Facial behaviours during pain were coded with the Facial Action Coding System (P. Ekman, W. Friesen, & J. Hager, 2002) and rated by naïve judges. Participants’ facial expressions of pain varied with the context of the pain experience condition but not with verbally self-reported levels of pain. Participants who were alone were more likely to display facial actions typically associated with pain than participants who were being observed by an experimenter who was in another room or sitting across from them. Naïve judges appeared to be influenced by these facial expressions as, on average, they rated the participants who were alone as experiencing more pain than those who were observed. Facial expressions shown by people experiencing pain can communicate the fact that they are feeling pain. However, facial expressions can be influenced by factors in the social context such as the presence of an experimenter. The results suggest that facial expressions during pain made by adults should be viewed at least in part as communications, subject to intrapersonal and interpersonal influences, rather than direct read-outs of experience.
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Patchen, Amie K. "Among the Authentic Audience: Young Adults’ Perceptions and Responses to Youth as Scientists." Thesis, Boston College, 2017. http://hdl.handle.net/2345/bc-ir:107615.

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Thesis advisor: George M. Barnett
Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is known about the impact it may have on audience members’ thoughts about science. Youth are different from typical sources of science information, and may elicit different reactions. This dissertation examines the impact youth sources may have on adults’ perceptions of and responses to science topics. Young adults (N = 399) were randomly assigned to one of two scenarios. Both scenarios stated two individuals would describe research they had done about local air quality on the news. One scenario identified the individuals as local high school students, and the other as research scientists from a local institution. Dependent variables included perceptions of the warmth and competence of the presenters, expectations of the quality of the information they would share, willingness to take action based on that information, and general trust in scientists. A subset of participants (N=22) was selected for cognitive interviews and asked to explain the thoughts that influenced their survey responses. Results showed multiple reactions to the scenario. Three groups were identified in the perceptions data: one expressed trust in the presenters, one expressed skepticism, and one based their perceptions on personal experiences doing science. Participants said intertwined thoughts about trust in scientists and assumptions about the presenters’ intentions influenced perceptions, with an overall assumption that youth would have good intentions while adults might not. Participants did not appear to separate their expectations of the information from the people who would share it. However, their willingness to take action was related to the action, not the presenter or information. Findings suggest youth may be an avenue for engaging individuals who have lower trust in typical science information sources. Implications for science education and communication are discussed
Thesis (PhD) — Boston College, 2017
Submitted to: Boston College. Lynch School of Education
Discipline: Teacher Education, Special Education, Curriculum and Instruction
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Peckham, Renne Ruth. "Audience interpersonal identification with the television series Friends as it is reflected in avid viewers within the Twixter life stage /." Lynchburg, Va. : Liberty University, 2006. http://digitalcommons.liberty.edu.

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Montaña, Blasco Mireia. "Els joves adults com a consumidors i target dels mitjans publicitaris." Doctoral thesis, Universitat Pompeu Fabra, 2012. http://hdl.handle.net/10803/108038.

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Avui dia, el món publicitari està vivint una sèrie de canvis trascendentals. Aquests vénen donats, principalment, per dos motius: l’auge de les noves tecnologies i la greu crisi econòmica que estem patint a nivell mundial. Aquesta recerca té com a objectiu conèixer els Joves Adults (JA) com a target publicitari, de la planificació de mitjans i com a consumidors de béns i serveis. Hem volgut centrar la tesi en els JA en general i veure quines diferències i similituds hi ha entre els JA urbans i aquells que viuen en ciutats de menys de 50.000 habitants (JAR). Trobem necessària fer aquesta distinció, ja que hem pogut constatar que la majoria d’estudis recents sobre publicitat i/o mitjans es centren massa en les grans ciutats o capitals. Creiem que estudiar com són aquest JA de ciutats més petites, individus que representen gairebé la meitat (47%) dels JA espanyols, és indispensable per tal de comprendre el col•lectiu de la manera més completa possible. Per fer l’estudi del cas, contraposem les dades quantitatives extretes d’AIMC Marcas per ambdós targets, els JAU i els JAR de i les complementem amb un estudi qualitatiu. Aquest es basa en entrevistes en profunditat entre els JA, així com un panell Delphi per tal d'aprofundir en les opinions de diferents professionals de la planificació de mitjans de les principals agències de l'estat.
Hoy en día, el mundo publicitario está viviendo una serie de cambios trascendentales. Estos vienen dados, principalmente, por dos motivos: el auge de las nuevas tecnologías y la grave crisis económica que estamos sufriendo a nivel mundial. Esta investigación tiene como objetivo conocer los Jóvenes Adultos (JA) como target publicitario, de la planificación de medios y como consumidores de bienes y servicios. Hemos querido centrar la tesis en los JA en general y ver qué diferencias y similitudes hay entre los JA urbanos y aquellos que viven en ciudades de menos de 50.000 habitantes (JAR). Encontramos necesaria hacer esta distinción, ya que hemos podido constatar que la mayoría de estudios recientes sobre publicidad y/o medios se centran demasiado en las grandes ciudades o capitales. Creemos que estudiar cómo son estos JA de ciudades más pequeñas, individuos que representan casi la mitad (47%) de los JA españoles, es indispensable para comprender el colectivo de la manera más completa posible. Para hacer el estudio del caso, contraponemos los datos cuantitativos extraídos de AIMC Marcas para ambos targets, los JAU y los JAR y los complementamos con un estudio cualitativo. Este se basa en entrevistas en profundidad entre los JA, así como un panel Delphi para profundizar en las opiniones de diferentes profesionales de la planificación de medios de las principales agencias del estado.
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Stanke, Maria Helena. "Boktrailern : varför marknadsföra text med ljud och bild?" Thesis, University West, Department of Economics and IT, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-2607.

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Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas. Boktrailerns förmåga att nå ut till unga, motvilliga läsare, som slutat läsa till fördel för bildbaserade berättarformer såsom filmer och datorspel, utforskas. Slutsatsen framhåller fördelarna med att marknadsföra böcker med ljud och bild.


The purpose of this paper is to introduce the book trailer as a phenomenon and method of marketing. Similarities between the book trailer, the book cover and the movie trailer are examined to show how a "typical" book trailer looks and what functions it possibly has. The paper also explores the book trailer’s prospects of reaching different audiences in different age groups. It also points to difficulties in defining an audience. Young adult literature and the fantasy genre are linked to the book trailer and examples are given on how authors and publishers can establish relationships with readers through the Internet. General guidelines are given for what should be considered to appeal to as many potential readers as possible when a book trailer is being used or designed. The book trailer's ability to reach young, reluctant readers, who have given up on reading to the benefit of image based storytelling like movies and computer games, are explored. The conclusion highlights the advantages of promoting books with audio and video.

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Oliveira, Menezes Natassja. "Le développement du public jeune universitaire pour la musique classique à Montréal." Thèse, 2015. http://hdl.handle.net/1866/14046.

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Des recherches au Québec (Garon, 2009), en France (Donnat, 2011) et aux États-Unis (Kolb, 2001) confirment un état de fait général: le vieillissement du public de la musique classique. Si le public du répertoire est reconnu pour posséder un haut niveau d’études, pourquoi les étudiants universitaires de nos jours ne sont-ils pas plus présents dans les salles de concert ? Cette étude explore cette problématique d’abord par une recherche historique et par des entrevues auprès de certains des organismes de musique classique à Montréal, et ce afin de comprendre leurs stratégies de développement des publics concernés de 2004 à 2014. Ensuite, par un sondage auprès de 555 étudiants universitaires de la ville, pour faire un portrait de leur relation avec la musique à l’heure actuelle. Notre analyse, appuyée par une bibliographie en sociomusicologie et en sociologie des pratiques culturelles, confirme des tendances comme celle de l’«omnivorisme culturel» et l’éclectisme musical des jeunes universitaires. Elle nous montre aussi une réception positive des œuvres classiques, quoiqu’incompatible avec les critères esthétiques des genres musicaux favoris. À partir de ce paradoxe, nous étudions la force des motivations extramusicales qui les amènent aux concerts, leurs formats préférés, l’impact de l’éducation musicale, l’influence des parents, de l’internet, des nouvelles technologies. Finalement, nous constatons le nombre peu élevé d’initiatives des organismes musicaux dans le milieu universitaire à Montréal qui, pourtant, se montre un bassin au grand potentiel pour le renouvellement des publics de la musique classique.
Research conducted in Quebec (Garon, 2009), France (Donnat, 2011) and the United States (Kolb, 2001) confirm a general phenomenon: the classical music audience is aging. If such audiences are mainly known for having a high level of education, then why aren’t university students nowadays more present in classical music concert halls? This study explores the issue firstly by historical research and interviews with classical music organizations in Montreal in order to understand their audience development strategies from 2004 to 2014. Secondly, we explore it through a survey with 555 university students in the city to document their relationship with music. Our analysis, supported by a bibliography of Sociomusicology and Sociology of Cultural Practices, confirms trends such as the “cultural omnivorism” and the musical eclecticism of young academics. It also shows us a positive reception of classical works, although incompatible with the aesthetic criteria used to describe their favorite music genres. From this paradox, we study the strength of extra-musical motivations that lead them to go to live concerts. We also examine their favorite concert formats, as well as the impact of music education on their tastes, the influence of the parents, the internet and the new technologies. Finally, we confirm the low investment in activities among university students by the classical music organizations in Montreal, even though young academics represent a great potential for the renewing of classical music audiences.
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Books on the topic "Young/adult audience"

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Alsaid, Adi. Brief Chronicle of Another Stupid Heartbreak. Toronto, Ontario, Canada: Inkyard Press, 2019.

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Bardugo, Leigh. Six of Crows: 2. La Cité corrompue. Toulouse: Editions Milan, 2017.

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Bardugo, Leigh. Crooked Kingdom. New York: Square Fish, 2018.

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Bardugo, Leigh. Crooked Kingdom. New York: Henry Holt and Co., 2016.

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Bardugo, Leigh. Crooked Kingdom. New York: Henry Holt and Company, 2016.

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Ellis, Roger, 1943 May 18-, ed. New international plays for young audiences: Plays of cultural conflict. Colorado Springs, Colo: Meriwether Pub., 2002.

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Bush, Max. Plays for young audiences: Featuring The emerald circle and other plays. Colorado Springs: Meriwether Pub., 1995.

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Ellis, Roger, 1943 May 18-, ed. International plays for young audiences: Contemporary works from leading playwrights. Colorado Springs, CO: Meriwether Pub., 2000.

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Bush, Max. Plays for young audiences: Featuring The emerald circle and other plays. 2nd ed. Colorado Springs, CO: Meriwether Pub., 2006.

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Bush, Max. Plays for young audiences: Featuring The emerald circle and other plays. 2nd ed. Colorado Springs, CO: Meriwether Pub., 2006.

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Book chapters on the topic "Young/adult audience"

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Mathijssen, Jolanda, Sandra Kuiper, and Meriam Janssen. "Young Adults and Alcohol: An Explorative Audience Segmentation Analysis." In Segmentation in Social Marketing, 161–77. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-1835-0_11.

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Mills, Brett. "‘Shoved Online’: BBC Three, British Television and the Marginalisation of Young Adult Audiences." In Media, Margins and Popular Culture, 219–31. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137512819_15.

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van de Water, Manon. "The Representation of “Troubled Youth” in US Theatre for Young Adults: Gay and Lesbian Theatre for Young Audiences." In Theatre, Youth, and Culture, 81–100. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137056658_5.

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Augusto Bordini, Rogério, and Oliver Korn. "Gamification and Mobile Apps: Allies in Reducing Loneliness Among Young Adults." In Mental Health | Atmospheres | Video Games, 87–102. Bielefeld, Germany: transcript Verlag, 2022. http://dx.doi.org/10.14361/9783839462645-009.

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The isolation measures adopted during the COVID-19 pandemic brought light to discussions related to the importance of meaningful social relationships as a basic need to human well-being. But even before the pandemic outbreak in the years 2020 and 2021, organizations and scholars were already drawing attention to the growing numbers related to lonely people in the world (World Economic Forum, 2019). Loneliness is an emotional distress caused by the lack of meaningful social connections, which affects people worldwide across all age groups, mainly young adults (Rook, 1984). The use of digital technologies has gained prominence as a means of alleviating the distress. As an example, studies have shown the benefits of using digital games both to stimulate social interactions (Steinfield, Ellison & Lampe, 2008) and to enhance the effects of digital interventions for mental health treatments, through gamification (Fleming et al., 2017). It is with these aspects in mind that the gamified app Noneliness was designed with the intention of reducing loneliness rates among young students at a German university. In addition to sharing the related works that supported the application development, this chapter also presents the aspects considered for the resource's design, its main functionalities, and the preliminary results related to the reduction of loneliness in the target audience.
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Kutscher, Nadia. "Positionings, Challenges, and Ambivalences in Children’s and Parents’ Perspectives in Digitalized Familial Contexts." In Families and New Media, 59–72. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39664-0_3.

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AbstractDigital media use has long been part of families’ everyday lives. Various studies show that digital media is not only a component of the everyday lives of children and parents, but also raises new questions—or, rather, old questions in a new context. Everyday practices in families combine with digital practices with media, sometimes changing their form and reach and interlocking with other contexts and effects. In parent blogs, Instagram posts, and YouTube channels, families document their everyday lives in a plethora of ways. In the process, a great deal of information about children, young people, and adults, as well as pictures and videos of them, are published and shared with others via social networks or apps such as Facebook, WhatsApp, Instagram, YouTube, and Snapchat. Many parents post pictures to let relatives and friends participate in their family life or in their child(ren)’s development. Some make a living from this and reach a large public audience.
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Williams, Deborah Lindsay. "Children’s and Young Adult Fiction." In The Oxford History of the Novel in English, 510–32. Oxford University PressOxford, 2024. http://dx.doi.org/10.1093/oso/9780192844729.003.0045.

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Abstract This chapter argues that children’s and young adult (YA) fiction since 1940 has been a site for experimentations with form, genre, and narrative that amplify, and in some cases anticipate, what is happening in “adult fiction.” Children’s literature brings to the fore the importance of thinking about audience in the construction of literary history. The genre is both universal and sharply delineated: every adult reader was once part of its target audience, but eventually is thought to outgrow children’s literature. From picture books through YA novels, children’s literature shapes its readers’ early understanding of the world, and adult readers who return to children’s literature encounter past selves for whom reading happened with a fierce and uncritical passion. The chapter argues that US children’s literature not only performs crucial cultural work, but also challenges traditional conceptions of how and when cultural work is performed.
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Anjirbag, Michelle Anya, and Madeleine Hunter. "A Twist in Time or a Break in Narrative: Adapting the Disney Classic Canon for a Young Adult Audience." In Adaptation in Young Adult Novels. Bloomsbury Academic, 2020. http://dx.doi.org/10.5040/9781501361807.ch-009.

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Cipolla-Ficarra, Francisco V., Miguel Cipolla-Ficarra, and Jacqueline Alma. "Knowledge and Background of the Multimedia Culture." In Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability, 452–65. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4490-8.ch041.

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The chapter compares three digital and analogical animation series from the referential and contextual space-temporal point of view, which are mainly aimed at the infantile audience. The study detects the key elements that make these series acceptable by the adult audience. The results of the experiments with children, teenagers, young, and adults establish trends in the contents of interactive systems for new supports such as multimedia in mobile phones.
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Duke, Jennifer C., Youn O. Lee, Annice E. Kim, Kimberly A. Watson, Kristin Y. Arnold, James M. Nonnemaker, and Lauren Porter. "Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults." In eCigarettes, 133–40. American Academy of Pediatrics, 2017. http://dx.doi.org/10.1542/9781610022743-exposure.

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BACKGROUND AND OBJECTIVE Currently, the US Food and Drug Administration does not regulate electronic cigarette (e-cigarette) marketing unless it is advertised as a smoking cessation aid. To date, the extent to which youth and young adults are exposed to e-cigarette television advertisements is unknown. The objective of this study was to analyze trends in youth and young adult exposure to e-cigarette television advertisements in the United States. METHODS Nielsen data on television household audiences’ exposure to e-cigarette advertising across US markets were examined by calendar quarter, year, and sponsor. RESULTS Youth exposure to television e-cigarette advertisements, measured by target rating points, increased 256% from 2011 to 2013. Young adult exposure increased 321% over the same period. More than 76% of all youth e-cigarette advertising exposure occurred on cable networks and was driven primarily by an advertising campaign for 1 e-cigarette brand. CONCLUSIONS E-cigarette companies currently advertise their products to a broad audience that includes 24 million youth. The dramatic increase in youth and young adult television exposure between 2011 and 2013 was driven primarily by a large advertising campaign on national cable networks. In the absence of evidencebased public health messaging, the current e-cigarette television advertising may be promoting beliefs and behaviors that pose harm to the public health. If current trends in e-cigarette television advertising continue, awareness and use of e-cigarettes are likely to increase among youth and young adults.
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Campbell, Joseph W. "“The Electric Boy1 Grows Up”: Science Fiction for a Young Adult Audience." In The Order and the Other, 43–76. University Press of Mississippi, 2019. http://dx.doi.org/10.14325/mississippi/9781496824721.003.0003.

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Chapter 2 shows in a compressed, somewhat truncated way, the unique history of science fiction (sometimes called speculative fiction). This chapter also shows some of the myriad theoretical approaches that have been used in the study of science fiction over time. It then demonstrates how those approaches have been used by giving close readings of science fiction texts intended for young adults. This is in an effort to show the difference between science fiction and dystopian literature. It shows that it is a literature directly concerned with the subject’s encounter with the o/Other.
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Conference papers on the topic "Young/adult audience"

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Mariz, Fabiana Nunes de Carvalho, Luiza de Lima Pereir, Pâmela Araújo da Silva, Izabela Junqueira Magalhães, Cristhiane Campos Marques de Oliveira, Marihá Thaís Trombetta, Daniel Martins Borges, Alvaro Macedo de Carvalho, and Carla Nunes de Araújo. "Priority populations on Brazilian HIV/AIDS prevention campaigns." In XIII Congresso da Sociedade Brasileira de DST - IX Congresso Brasileiro de AIDS - IV Congresso Latino Americano de IST/HIV/AIDS. Zeppelini Editorial e Comunicação, 2021. http://dx.doi.org/10.5327/dst-2177-8264-202133p125.

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Introduction: According to the Brazilian Ministry of Health, priority populations are composed of adolescents and young adults, people of color, homeless people, and indigenous communities and fragile groups that are more vulnerable to HIV/AIDS. Contrary to the global downward trend in the number of new HIV cases, the Brazilian priority groups show increasing rates. Therefore, the importance of HIV/AIDS prevention and informational campaigns focused on these groups is important. Objective: This study aims to perform a documental research on the national HIV/AIDS prevention campaigns to determine which ones focused on priority populations. Methods: This analysis was based on data from publicity pieces of HIV/AIDS prevention campaigns from 1998 to 2020. The search and examination of these campaigns were conducted on the Brazilian Department of Chronic Conditions Diseases and Sexually Transmitted Infections of the Ministry of Health website. Results: From a total of 85 promoted campaigns in the period, only 9 had the adolescent and young adult population as the target audience, despite the increase in AIDS detection rate in these groups. Furthermore, none of them focused on the other priority groups nor presented information about combination HIV prevention. Conclusion: The data evidence the need for elaborating more HIV/ AIDS prevention campaigns to reach priority populations. Actions aiming to inform and protect these groups, as well as making prevention and treatment methods easily accessible, are key for fighting HIV/AIDS spread and ensuring a healthy future.
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Madhuwanthi, I. M. U. "Enhancing young readers' expectations in Sri Lankan chapter book series: a review based on user feedback for 'Kacha Kacha Simona." In Awakening the economy through design innovation. Department of Integrated Design, University of Moratuwa, Sri Lanka, 2023. http://dx.doi.org/10.31705/idr.2023.4.

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“Kacha Kacha Simona” was a pioneering chapter book series of Sinhala literature, categorized under chapter books the children story genre, authored and published from the year 2017 by the Sri Lankan writer I.M. Uthpala Madhuwanthi alias ‘Sandha Uthpalawee’. At present, “Kacha Kacha Simona” book series which is also considered a significant milestone of the author’s writing career has evolved into a trilogy targeting not only readers aged 7 to 11, but also beyond. The book series “Kacha Kacha Simona”, accompanied with delightful illustrations, captures the essence of the author’s childhood experiences. The series revolves around the protagonist, a talkative, playful, yet innocent girl with a strong determination for her studies. The books showcase Simona’s family, pets, hobbies, and her profound appreciation for the little joys of life. Also the storyline revolves around Simona’s journey as she prepares for and faces the grade five scholarship examination, a significant challenge that alters the course of her life. The first book in the series, “Kacha Kacha Simona” was an island-wide success, not only among children but also with adults. The author’s personal handling of story development, illustrations, book layout, cover design, publishing, distribution, sales and marketing showcased her multifaceted talent. The positive reception received from the audience including fan mail and drawings from readers inspired the author to create the second installment of the series, “Kacha Kacha Simona - Vibhaga Boothaya '' in 2020. In the year 2021, the third book “ Kacha Kacha Simona – Duwana Iskole” was also published and they all received an overwhelming amount of love and attention from young readers.The author introduced a unique page layout and a presentation style, setting a new trend in Sri Lankan children’s story books. The trilogy was also recognized for its educational value by the Ministry of Education as all three installments were certified as suitable for Sri Lankan school libraries. The series’s success can be attributed to four key elements consistently praised by its young audience based on their feedback. First, the narration style is engaging and captivating, keeping children enthralled throughout the reading experience. Second, humor is artfully woven into the narrative, providing moments of laughter and joy. Third, the author’s simple writing style resonates well with young readers, making the books accessible and relatable to their real life experiences. Fourth, the delightful illustrations complement the story, enhancing the overall appeal of the series. Taking “Kacha Kacha Simona’s user feedback into consideration, this study reveals the desired expectations of young readers of Sri Lankan chapter book series.
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Kurbanova, Lida, Salambek Sulumov, Nasrudi Yarychev, and Zarina Ahmadova. "Narrative analysis to the problem of information extremism in the student environment." In East – West: Practical Approaches to Countering Terrorism and Preventing Violent Extremism. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcshss.reul6227.

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The article analyzes students’ narratives by the method of focus groups on the problem of attitudes towards young women who left for Syria. The authors attempted to reconstruct the girls’ everyday discourse of “talking to a stranger on the Internet and going to Syria through interviews and focus-group communication”. In the context of narrative analysis, the authors see two levels of the problem: the micro-level – the ability to identify the degree of sensitivity to the ideology of Islamic fundamentalism through attitudes to the practical actions of specific girls who have already gone to Syria. Macro-level – “intergenerational conflict” or “intergenerational rift”. The result of intergenerational conflict in North Caucasus societies is often a religiously-extremist way of behaving to adults who do not share their “excessive immersion in Islam” to the detriment of traditional normative values. The analysis of youth narratives concerning the “departed” can also serve as an explanatory model for the response to a broader problem, namely the development of intergenerational dynamics in the context of a clash of values between the traditional culture of local societies and Islamic fundamentalism. In this two-level perspective, we see the prospect of further research into the problem of extremism in North Caucasian societies. In this article, we have designated the macro level as the “background site”. In our reconstruction of the everyday discourse of university students on the problem of “girls leaving for Syria”, we came to the following conclusions. The evaluations revealed the admissibility of sharing the spouse’s fate as an attributive understanding of marital duty within the framework of Islamic ideology. In the opinion of female students, the loneliness of girls, domestic violence, and the search for a “real man” can also serve as a possible decision for young women to communicate online with a stranger. The relevance of the problem of analyzing narratives is the need to comprehend the palette of opinions of a part of the youth audience, which is not considered to be young people in the “risk zone”.
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Codreanu, Aura, Cezar Vasilescu, and Maria brandusa Popa. "CHALLENGES OF INTEGRATING LEARNING GAMES INTO E-LEARNING ENVIRONMENTS." In eLSE 2013. Carol I National Defence University Publishing House, 2013. http://dx.doi.org/10.12753/2066-026x-13-126.

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In traditional educational and training environments learning games play a major role in experiential learning, regardless of their target audience: children, teenagers or adults. However, given the current trends in education and training initiatives world-wide (e.g. blended learning, distributed learning), as well as the requirements of those seeking training and education, words like cost-effectiveness, time-efficiency, outcome oriented actions have become the cornerstone for any provider of educational and training programs. Consequently, to adapt to this new world is to be able to merge the useful with the inciting in one or several virtual/e- package. Consequently, this article will start by identifying the role of learning games in traditional environments. Next, by focusing on the features of e-learning environments, it will attempt to short-list these roles in accordance with the purposes served by these environments. Worth reminding in this respect is that the design and use of learning games may prove a cumbersome task for trainers and educators. Thus, if in the case of young learners flashy cards, posters, rhymes and chants, etc. can be easily integrated into e-learning environments, with adults finding the right tools for transferring knowledge into a meaningful, easy funny and yet not simplistic manner may prove a conundrum. To do that, several key roles and responsibilities of the people involved in educational programs (i.e. teachers, trainers, educators, etc.) need revisiting. In this respect, another goal of this article is to discuss the way these roles change and what the new prerequisites for fulfilling them are. Last but not the least, the article will also discuss the characteristics of the disciplines that have actually allowed integrating learning games into e-learning environments. In the end, based on the findings, the authors will overview the lessons learned in the field and make suggestions as to how to best entice e-learners through learning games depending on the discipline, level and age.
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Reports on the topic "Young/adult audience"

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Rogers, Amanda. Creative Expression and Contemporary Arts Making Among Young Cambodians. Swansea University, May 2021. http://dx.doi.org/10.23889/sureport.56822.

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This project analysed the creative practices and concerns of young adult artists (18-35 years old) in contemporary Cambodia. It examined the extent to which the arts are being used to open up new ways of enacting Cambodian identity that encompass, but also move beyond, a preoccupation with the Khmer Rouge (1975-1979). Existing research has focused on how the recuperation and revival of traditional performance is linked to the post-genocidal reconstruction of the nation. In contrast, this research examines if, and how, young artists are moving beyond the revival process to create works that speak to a young Cambodian population.The research used NGO Cambodian Living Arts’ 2020 Cultural Season of performances, workshops, and talks as a case study through which to examine key concerns of young Cambodian artists, trace how these affected their creative process, and analyse how the resulting works were received among audiences. It was funded through the AHRC GCRF Network Plus Grant ‘Changing the Story’ which uses arts and humanities approaches to ‘build inclusive societies with, and for, young people in post-conflict settings.
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