Journal articles on the topic 'World War, 1939-1945 – Great Britain – Influence'

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1

Levin, Yaroslav Alexandrovich. "Colonial system: balance and prospects after 1945 in the assessments of diplomats of the United States, the USSR and Great Britain." Samara Journal of Science 6, no. 4 (December 1, 2017): 181–83. http://dx.doi.org/10.17816/snv201764214.

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The following paper deals with the views of the ambassadors of the USSR, the USA and Great Britain, expressed in telegrams for foreign affairs agencies. Rolling the world to a new global confrontation, the aggressive rhetoric of each participating country, specific actions to build up political and military capabilities required some kind of balanced assessment from experts who were well-versed in the political and social development of states that appeared after the Second World War on different sides of the barricade. In addition, the third world acquired special importance in the new conditions. The disintegration of the colonial system opened great prospects for each of the great powers. Therefore, besides the analyses of prospects and characteristics of relations between the USSR and Western countries, diplomats in their analytical reports affected the prospects for the development of the former colonies, as well as tried to forecast the actions of the probable enemy and the closest allies, comprehended the existing contradictions on this issue and tried to give some assessment, propose solutions to these problems. Considering the influence of the telegrams analyzed in the framework of this study on the formation of the Cold War, conclusions are drawn about the impact of assessments expressed by diplomats on the development of relations with the countries of the third world. The analysis of J. Kennan, N. Novikov and F. Roberts notes shows the difference in the approaches and understanding of each country, both its opponents and its allies, a different view of the process of decolonization and its prospects. The paper is based on the sources on the diplomatic history of the Cold War and on some references on the topic.
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Kazakova, Oxana, and Yuliia Samoilenko. "MUTUAL RELATIONS BETWEEN GREAT BRITAIN AND POLAND AT THE BEGINNING OF THE SECOND WORLD WAR THROUGH THE PRYSM OF THE WAR CABINET ACTIVITY (BASED ON THE OFFICIAL DOCUMENTS OF THE BRITISH NATIONAL ARCHIVES)." Міжнародні відносини, суспільні комунікації та регіональні студії, no. 3 (11) (October 27, 2021): 6–16. http://dx.doi.org/10.29038/2524-2679-2021-03-6-16.

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The article reveals mutual relationships between Great Britain and Poland on the verge of the Second World War based on the British National Archives documents. The authors acknowledge principles of the British foreign policy towards Poland and the activity of its diplomatic corps along with the War Cabinet. The paper determines that diplomatic and military-political relations between Great Britain and Poland have been multidimensional with deep historical roots. The article represents the analysis of the main misunderstandings and challenges that determined British-Polish relations before and at the beginning of the Second World War. Sequentially, the British position and interest regarding the establishment of the strategic military partnership with Poland are shown. The authors examined British-Polish agreements that were signed during the spring-summer period of 1939 in order to designate the nature of the negotiation process between the states. The publication also reveals the reasons for a weak practical element of the negotiation process, emphasising the difficulties concerning the Royal force on the European continent deployed on the Polish border. Also, the authors analyse scenarios of the counteractions towards the aggressive steps of Germany and search for the mechanisms of the aggression deterrence considering different dynamics of the events. It is stated that along with the British influence regarding the situation in Poland, either France took an active part in the decision-making process. Based on the documents from the British National Archives, the authors established that diplomatic commentaries and reports written by ambassadors and state officials with regards to German actions on the Polish territories on the verge of the Second World War. Emphasising the cruel legacy of the Nazi regime, the rapid nature of German army attacks and brutal treatment towards the Polish population in the first days of September 1939 are described. The authors concluded that actions of the British political and military circuits concerning aid to Poland at the start of the Second World War seem to have been inconsistent, unconfident and did not bring strategic effect. After the Nazi occupation of Poland, British authorities had to change their approaches to the realisation of British-Polish relations. London accepted the idea of recognition of Polish emigrated government officials headed by V. Sikorsky, providing them with substantial empowerment to the Non-Aligned Movement.
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Dudaiti, A. K. "Iran’s Foreign Policy in 1933-1939: Problems of Diversifying Relations with Leading World Powers." Nauchnyi dialog, no. 12 (December 28, 2021): 309–26. http://dx.doi.org/10.24224/2227-1295-2021-12-309-326.

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The article is devoted to the problems of modernizing Iran’s foreign policy strategy on the eve of World War II, the implementation of a set of measures to diversify its relations with the leading world powers. The factors influencing the formation of the conflict relations of Iran with Great Britain and the USSR are revealed. The features of the nationalist policy of the Reza Shah regime, aimed at liberating the country from British control and weakening Soviet influence in the country, are traced. Particular attention is paid to the formation of a pro-German course in Iran’s foreign policy. The author emphasizes that the ideological factor (Nazi propaganda about the common Aryan origin of the Germans and Iranians) played an important role in the rapprochement of the Shah’s regime of Iran with the Nazi leadership of Germany. It is stated that the rapprochement of Iran with Germany contributed to the growth of tension in Europe, the intensification of the confrontation between the bloc of fascist states and the camp of anti-fascist forces. It is also noted that as a result of the Iranian-German rapprochement, Moscow’s relations with Tehran found themselves in a crisis situation: the strengthening of Nazi influence in Iran prompted the USSR leadership to take urgent measures to ensure reliable protection of the country’s southern borders against the threat of a German attack.
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Gorodnia, N., and Y. Protsenko. "THE ESTABLISHMENT OF THE U.S.–SAUDI RELATIONS (1931–1940)." Bulletin of Taras Shevchenko National University of Kyiv. History, no. 151 (2021): 15–22. http://dx.doi.org/10.17721/1728-2640.2021.151.2.

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This research intends to cover the process of establishment of the U.S.–Saudi relations, and the factors it was influenced by. It is based on the study of the U.S. foreign policy documents. The research has revealed that the United States recognized the government of the Kingdom of Hejaz and Nejd (February 1931) after an agreement was reached to elevate its diplomatic representation in Iraq to the ambassadorial level. That means that the U.S. prioritized relations with the Kingdom of Iraq to relations with the Kingdom of Hejaz and Nejd. The United States recognized the government of the King Ibn Saud due to commercial interests. Hereafter the Department of State initiated the U.S.–Saudi Provisional Agreement in regard to Diplomatic and Consular Representation, Juridical Protection, Commerce and Navigation, signed in November 1933. It was aimed at protecting the rights of the U.S. citizens, who worked in the Kingdom since 1931, especially after obtaining the oil concession by the California Standard Oil company in May 1933. However, the diplomatic representative to Saudi Arabia was not appointed. This issue was mainstreamed when commercial volumes of oil were discovered in Saudi Arabia in 1938, the U.S. oil company signed its second concession agreement in 1939, and the U. S. commercial interests in Saudi Arabia had significantly increased. Besides, the representatives of Great Britain, Germany and Japan intensified their activities to obtain oil concessions in Saudi Arabia. The King Ibn Saud highly appreciated exclusively commercial U.S. interests, the absence of its intentions to expand political influence or to take over Saudi territories. For these reasons, he preferred cooperation with the United States to other nations. The U.S.–Saudi diplomatic relations were established on February 4, 1940, when B. Fish, who was the U. S. Minister–resident in Egypt, presented his credentials to the King Ibn Saud. The decision to establish diplomatic representation in Saudi Arabia was taken in June–July 1939. It was caused by the increasing competition for Saudi oil, not a beginning of the World War, as some scholars suggest.
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Klynina, Tetiana. "Information war. The USA and Great Britain during World War II (1939 - 1945)." Skhid, no. 2(142) (June 3, 2016): 53–57. http://dx.doi.org/10.21847/1728-9343.2016.2(142).70479.

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6

Harviainen, Tapani. "The Jews in Finland and World War II." Nordisk Judaistik/Scandinavian Jewish Studies 21, no. 1-2 (September 1, 2000): 157–66. http://dx.doi.org/10.30752/nj.69575.

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In the years 1989–1944 two different wars against the Soviet Union were imposed upon Finland. During the Winter War of 1989–1940 Germany remained strictly neutral on the basis of the Molotov-Ribbentrop Pact&&Great Britain and France planned intervention in favour of Finland. When the second, so-called Continuation War broke out in the summer of 1041, Finland was co-belligerent of Germany, and Great Britain declared war on Finland in December 1941. De jure, however, Finland was never an ally of Germany, and at the end of the war, in the winter 1944–1945, the Finnish armed forces expelled the German troops from Lapland, which was devastated by the Germans during their retreat to Norway. Military service was compulsory for each male citizen of Finland. In 1939 the Jewish population of Finland numbered 1 700. Of these, 260 men were called up and approximately 200 were sent to serve at the front during the Winter War.
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ROBERTS, GEOFFREY. "Ideology, calculation, and improvisation: spheres of influence and Soviet foreign policy 1939–1945." Review of International Studies 25, no. 4 (October 1999): 655–73. http://dx.doi.org/10.1017/s0260210599006555.

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This article examines Soviet foreign policy during the Second World War in the light of new evidence from the Russian archives. It highlights the theme of spheres of influence and the relationship between the pursuit of this goal by the USSR and the outbreak of the Cold War. It argues that the Cold War was the result of an attempt by Moscow to harmonise spheres of influence and postwar cooperation with Britain and the United States with the ideological project of a people’s democratic Europe.
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8

Stelmasiak, Izabela. "Polityczna i pedagogiczna aktywność Janusza Jędrzejewicza na emigracji (1939–1951)." Biuletyn Historii Wychowania, no. 25 (March 6, 2019): 33–62. http://dx.doi.org/10.14746/bhw.2009.25.3.

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The exile years of Janusz Jędrzejewicz (1939-1951), a prominent and reputed educator of the inter-war Poland, deserve much of our attention. After the outbreak of the war, Jędrzejewicz initially took some effort to return to active military duty but these attempts failed to be successful. Along with the evacuation of the government, the Jędrzejewiczs had to leave Poland for Romania and had to remain there as exiles. Dull, everyday routine in exile in Romania was interspersed with Jędrzejewicz’s involvement in teaching maths and in meetings with fellow exiles, the followers of Józef Piłsudzki. The years from July 1940 until the end of the year, Jędrzejewicz and his family spent in Turkey. In the dire straits he was in at the time, to minimize stress and inconvenience in housing, he managed to find some balance and relief in his political and social activity. Jędrzejewicz managed to establish contacts with other exiles, notably Tatar, Caucasian and Ukrainian exiles. As a result of the meetings with the non-Polish émigrés, the concept of the so-called “Międzymorze – Intermarum”, a proposed federation of countries stretching from the Baltic Sea to the Black Sea, emerged. The years between 1940 and 1942 Jędzerzejowicz and his family spent in Tel-Aviv in Palestine. The local Polish political and military circles were closely associated with former “colonels” and Gen. Sławoj-Składkowski’s supporters and were labelled as “steadfast” or “unyielding”. In a straightforward way, the leadership of this group fell to Jędrzejewicz as the one who was the highest ranking Pilsudski-ite among them. The group became the core of the political movement founded upon a concept that underlined the ideas of the late marshal and represented their supporters in the Near East. Jędrzejewicz was very active in writing articles on social and political subjects and in giving lectures, including notably the one delivered on March 19, 1941 and entitled “On the occasion of the anniversary of the name day of First Marshal of Poland” He was also involved in talks with leaders of local Jewish and Arabic population. The presented concept of “Intermarum” was received with interest by politicians in exile from the Baltics, Slovakia, the Czech Republic and Hungary. It also formed an alternative to the realpolitik exercised by the government in exile.An important initiative of the group of the Pilsudski-ites was to publish Biuletyn Informacyjny (News Bulletin), and then to transform it into the official monthly Na Straży (On guard). The editor-in-chief of the periodical was Jędrzejewicz himself (from issue 18th onwards). In the course of time, still in Tel-Aviv and Jerusalem, the Piłsudski-ite groups grew more and more members. These circles, physically far from the government in exile in London and its influence, were thus more independent and formed a sort of a mutation and an alternative to the London-based Związek Pracy Państwowej (State Labour Union). Under the leadership of Janusz Jędrzejewicz, the Piłsudzki-ites in Palestine organized themselves in Związek Pracy dla Państwa (Union of Work for the State). The Polish political scene in exile was going through many dramatic changes and transformations. Political tension was aggravated further by Prof. Kot’s action who had returned from the Soviet Union in mid-1942. He perceived the activity of some of Polish exiles in the Near East as politically detrimental and anti-government. As for Prof Kot’s intense dislike for Jędrzejewicz, it was guided by the two following reasons: the latter’s influence in circles overtly reluctant to accept the stance adopted by the government represented by Gen. Sikorski, and, secondly, his personal grudge and resentment towards the former minister of religious affairs and education (Polish: MriOP). The political situation of the years 1944-1946 was decisive in creating the atmosphere less negative and more cooperative, and ultimately led to the emergence of the idea of a common platform for reconciliation and understanding for all splinter groups of Piłsudski followers. The common denominator for all was to be the Independence League, a political party in exile, of which, until 1947, Jędrzejewicz knew very little about. From 1942 the Jędrzejewiczs lived in Jerusalem, where they enjoyed good rapport and relations with local Arab leaders. Despite some health problems, Jędrzejewicz engaged himself in a series of lectures and continued to edit the periodical Na Straży. Soon, however, he was forced to step down this post due to aggravating health problems. Towards the end of 1946, the former prime minister was transferred to the reserve. This helped Jędrzejewicz to obtain a decision to be moved to Great Britain. Before he left Jerusalem, however, he spent half a year with his family in harsh conditions of El Kantara field hospital, which was also a transit camp for war refugees. The circles of the London-based Pilsudski-ites were very much counting on Jędrzejewicz’s Związek Pracy dla Państwa. The promoters of the Independence League also viewed the former prime minister, who was a one-time trustworthy aide to Marshal Piłsudski, as their potential leader. Jędrzejewicz himself was quite aware of his assets and the position he enjoyed within the hierarchy of values as a Piłsudski-ite and, despite bad health, was ready to support the League. In the first half of 1948, with the help of Jędrzejewicz, the fundamentals of the political program of the Poland’s Independence League were established. However, the following infightings and quarrels as to who was to head the League made Jędrzejewicz step down from the position of the leader of the League. From that time on, his activity was limited to writing articles and the participation in the work for the board of trustees of the London Piłsudski Institute. Jędrzejewicz’s last years of his life were undoubtedly influenced by his poor health (1948-1951). He was repeatedly hospitalized, which was taken advantage of by his political opponents in 1948. His physical state was very much influenced by his mental condition, which was a result the victimization and persecution he experienced between 1939-1943. An emotional shock for him was undoubtedly the news about his son who had been shot by the Germans in 1943, and the death of his former wife, Maria Stattler, in 1944. Eventually, all his energy was directed at administrative and research work. With his participation, or at his initiative, four research institutes were established at the time. The intention was to conduct historical or political science research there. Janusz Jędrzejewicz died on March 16th 1951. In exile, he was unfortunate enough to experience ostracism from fellow Poles, both as a politician and as a man. Still, he was far from shunning the world and, with dignity, he carried out his mission of executing the tasks once set by his Commander. As an exile, he was just as well a good representative of a Piłsudski-ite with a characteristic appropriate system of values that determined his life style. The ongoing internalization of the imponderables of his beloved Commander was though respected in the multi-faceted realities of Polish exile life.
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Rosner, Anna M. "Kindertransporty – brytyjskie akcje ratowania żydowskich dzieci w latach 1938–1939." Zagłada Żydów. Studia i Materiały, no. 12 (November 30, 2016): 141–68. http://dx.doi.org/10.32927/zzsim.412.

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The article talks about Kindertransports – the major rescue action organized by British-Jewish organizations, and run from the territory of Great Britain between 1938 and 1939. The Kindertransports aimed at gathering and sending to Great Britain Jewish children under the age of seventeen, in order to prevent them from witnessing, or being victims of the acts of violence in Nazi controlled Europe. Once in Great Britain, the children were supposed to spend several weeks with British families willing to give them shelter and support. Those for whom foster parents would not be found, were to be sent to boarding schools or temporary shelters. In the action’s planning phase the institutions involved considered the Kindertransports to be a temporary solution. As the situation of the Jewish population in Nazi controlled Europe worsened, it became clear that the character of the action needed to be revised, and the families were expected to guest the children for a longer and unspecified time. In the end approximately 10.000 Jewish children, who travelled to the Isles, were allowed to stay throughout the times of war. In 1945 it became clear that vast majority of them had no place or family to get back to. They stayed in Great Britain becoming an important and vital part of the British society, with British citizenships granted shortly after the end of the war. The article discusses the organization of the Kindertransport and talks about other solutions taken under consideration both by the program organizers, and the British government. It elaborates on the experiences the children shared, that is being separated from their families, feeling homesick, or finding oneself in the new environment. It explains the question of the lost identity of the participants of the program and speaks on how the subjects dealt with it. It also shows how the British legislature and laws connected to the Enemy Alien status together with the Defence Regulation 18B influenced lives of the underage survivors. The article ends with an attempt of estimation of what happened to the Kindertransport children after the war. How many of them remained in Great Britain and considered themselves British, how many shown high level of mobility and spend their lives changing their place of residence. In the end how many of them kept their self-identification as Jews, and how many converted.
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ROSE, EDWARD P. F. "BRITISH MILITARY CONTRIBUTIONS TO THE GEOLOGY OF MALTA, PART 2: THE SECOND WORLD WAR, 1939–1945." Earth Sciences History 41, no. 1 (January 1, 2022): 186–216. http://dx.doi.org/10.17704/1944-6187-41.1.186.

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ABSTRACT During the Second World War, the central Mediterranean island of Malta was famously besieged by the Italian navy and intensively bombed by Italian and later German air forces, from June 1940 until Allied victory in North Africa in May 1943 brought an end to the siege. It was then scheduled as a staging post to support the Allied invasion of Sicily from North Africa in July 1943 and of mainland Italy from Sicily in September. From 1941 until 1945, two Tunnelling Companies Royal Engineers, overlapping in succession, excavated underground facilities safe from aerial or naval bombardment. In 1943 and then 1944–1945, two Boring Sections Royal Engineers in succession drilled wells to enhance water supplies, initially for increased troop concentrations. Borehole site selection was guided in 1943 by the Director of the Geological Survey of Great Britain (Edward Battersby Bailey: 1881–1965) and by geologists Captain Frederick William Shotton (1906–1990) and Major Gordon Lyall Paver (1913–1988). In 1944, it was guided by geologist Captain Howard Digby Roberts (1913–1971), leading a detachment from 42nd Geological Section of the South African Engineer Corps that pioneered earth resistivity surveys on the island. Overall, these military studies generated a new but unpublished geological map of the island at 1:31,680-scale and refined knowledge of its geological structure: a much faulted but otherwise near-horizontal Oligo-Miocene sedimentary sequence. Further refinement was achieved as a consequence of the 1944–1945 drilling programme, led principally by geologist Captain Thomas Owen Morris (1904–1989) of the Royal Engineers. By 1945, this had helped to develop an improved water supply system for the island, and plans to develop groundwater abstracted from a perched upper aquifer (in the Upper Coralline Limestone and underlying Greensand formations, above a ‘Blue Clay’) as well as from the main lower aquifer, near sea level (in the Globigerina Limestone and/or underlying Lower Coralline Limestone formations).
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Benken, Przemysław. "Artysta i artylerzysta – o służbie wojskowej Adama Bunscha w latach 1915–1945." Klio - Czasopismo Poświęcone Dziejom Polski i Powszechnym 51, no. 4 (December 30, 2019): 137. http://dx.doi.org/10.12775/klio.2019.040.

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Celem niniejszego artykułu jest zaprezentowanie mało znanej historii służby wojskowej Adama Bunscha w armii austro-węgierskiej i polskiej w latach 1915–1920 i 1939–1945. Bunsch, który wywodził się ze znanej krakowskiej rodziny (jego ojciec był rzeźbiarzem, a brat po II wojnie światowej został popularnym polskim pisarzem), był do tej pory szerzej znany przede wszystkim ze swojej pracy artystycznej, jako plastyk i dramaturg. Jednakże wydaje się, że miał istotne dokonania także jako żołnierz służący w jednostkach artylerii podczas wojny polsko-ukraińskiej i polsko-bolszewickiej, a także w latach 1939–1940. Bunsch odegrał również istotną rolę jako oficer oświatowy służąc w 1. Dywizji Pancernej generała Stanisława Maczka w Wielkiej Brytanii.The aim of this article is to present a very little known history of Adam Bunsch’s military service in Austro-Hungarian and Polish armies between 1915–1920 and 1939–1945. Bunsch, who descended from well-known Cracowian family (his father was a sculptor, his brother became a popular Polish writer after the II World War), has been so far widely known mainly for his art work as a visual artist and playwright. It seems however that he had significant achievements as a soldier serving in various artillery units during Polish-Ukrainian and Polish-Bolshevik wars and between 1939–1940. Bunsch also played vital role as educational officer serving in general Stanislaw Maczek’s 1. Armored Division in Great Britain.
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Hassoon, Muna Mohammed. "Hitler's Policy Towards Iraq 1933-1945." Psychology and Education Journal 58, no. 1 (January 15, 2021): 4794–810. http://dx.doi.org/10.17762/pae.v58i1.1641.

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This study demonstrates the Germany's policy towards Iraq after the arrival of the Nazis to power in 1933 till the end of World War II. Because of the geopolitical importance of Iraq, and specifically after its independence and its entry into the League of Nations in 1932, the international parties became in a struggle to dominate Iraq in particular, and the Middle East in general. The study aimed to shed light on Hitler's policy of dominating the Western influence in Iraq, occupying new areas in order to penetrate his power and control, and in his desire to acquire Europe, he was striking the influence of his enemies, especially Britain. The study identified a problem that was based on Germany's betting on time as a significant factor, and how it could be used to serve its strategic plan, taking into account Britain's pressure and its interests in Iraq. The study came out with many conclusions, the most important of which is Germany's growing role to find a foothold in the Middle East, as well as the poor strategic planning of Germany since it did not have any clear goals in that region. In addition, its policy was a reflection of the plans of its allies. The structure of the study was divided into an introduction, and three axes: first, German-Iraqi relations 1919-1939; second, World War II and the Iraqi stance of it it; third, May’s movement 1941 and the German attitude of it, finally, the Conclusion which included the most important findings and recommendations, namely: 1- The growing role of Germany to find a foothold In the Middle East after it achieving its national unity in 1870. However, the German penetration in Iraq was not easy as it was interrupted by many challenges caused by the major countries, particularly Britain. 2- the Germanic strategic planning in the Middle East was poor because it did not have clear goals in the region. Its movements there came as if they were only a reaction to the Allied plans and the depletion of Britain's power. 3- Germany's defeat in the First World War made it interested in restoring its position in Europe and improving its internal conditions, which led to the decline of its international relations with other countries, including Iraq. 4- The developments in Iraq in 1941 provided a valuable opportunity for Germany, but its military failure in its war operations affected its political activities in Iraq to the extent that it ended the German role in Iraq. 5- Germany’s failures began in the last years of the war that reached its climax in 1943, signaling the end of Germany’s aspirations in the East in general and Iraq in particular. Hence, an important stage of the German activities had ended in which Iraq was an arena for conflict between Britain and Germany.
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Golson, Eric. "THE ALLIED NEUTRAL? PORTUGUESE BALANCE OF PAYMENTS WITH THE UK AND GERMANY IN THE SECOND WORLD WAR, 1939-1945." Revista de Historia Económica / Journal of Iberian and Latin American Economic History 38, no. 1 (January 9, 2020): 79–110. http://dx.doi.org/10.1017/s0212610919000314.

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ABSTRACTIn September 1939, Portugal made a realist strategic choice to preserve the Portuguese Empire maintaining by its neutrality and also remaining an ally of Great Britain. While the Portuguese could rely largely on their colonies for raw materials to sustain the mainland, the country had long depended on British transportation for these goods and the Portuguese military. With the British priority now given to war transportation, Portugal's economy and Empire were particularly vulnerable. The Portuguese dictator Antonio Salazar sought to mitigate this damage by maintaining particularly friendly financial relations with the British government, including increased exports of Portuguese merchandise and services and permission to accumulate credits in Sterling to cover deficits in the balance of payments. This paper gives an improved set of comprehensive statistics for the Anglo-Portuguese and German–Portuguese relationships, reported in Pounds and according to international standards. The reported statistics include the trade in merchandise, services, capital flows, loans and third-party transfers of funds in favour of the British account. When compared with the German statistics, the Anglo-Portuguese figures show the Portuguese government favoured the British in financial relations, an active choice by Salazar to maintain the Portuguese Empire.
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Zaletok, N. "Service and Life of British and Soviet Women in the Navy during World War II." Problems of World History, no. 14 (June 10, 2021): 107–18. http://dx.doi.org/10.46869/2707-6776-2021-14-3.

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Comparative studies on the experiences of female representatives of different countries in WWII remain relevant today. They not only deepen our understanding of the life of women at war, but also allow us to explore the power regimes of different states at one stage or another. After all, the government organized the activities of various groups of the population aimed at winning the war. Women were no exception in this respect, regardless of whether they worked in the rear or defended their homeland with weapons in hand. For centuries, the navy for the most part represented a purely masculine environment, and the presence of a woman on a ship was considered a bad omen. However, the scale of hostilities during the world wars and, as a consequence, the need for a constant supply of personnel to the armed forces made their adjustments – states began to gradually recruit women to serve in the navy. The article compares the experiences of Great Britain and the USSR in attracting women to serve in the navy during WWII. The countries were chosen not by chance, as they represent democracy and totalitarianism, respectively, and studying their practice of involving women in the navy can deepen our knowledge of these regimes. After analysing the experience of women’s service in the navy in 1939-1945, the author concludes that their recruitment to the navy in Great Britain took place through a special organization – the Women’s Royal Naval Service (WRNS). Its personnel were trained mostly separately from men and then sent to military units of the navy. The USSR did not create separate women's organizations for this purpose; women served in the same bodies as men. The main purpose of mobilizing women to the navy in both the USSR and Great Britain was initially to replace men in positions on land to release the latter for service at sea. However, in both countries there were cases when women also served at sea. The range of positions available to them in the navy expanded during the war, and in the USSR reached its apogee in the form of admission of women to combat positions. In Great Britain, women in the navy did not officially perform combat roles, and there was a ban on them from using lethal weapons.
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Zalietok, Nataliia. "SERVICE OF BRITISH AND SOVIET WOMEN IN SIGNAL CORPS DURING WORLD WAR II." Naukovì zapiski Nacìonalʹnogo unìversitetu "Ostrozʹka akademìâ". Serìâ Ìstoričnì nauki 1, no. 32 (April 28, 2021): 140–44. http://dx.doi.org/10.25264/2409-6806-2021-32-140-144.

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Comparison of the peculiarities of the service of the representatives of the countries of the world in different branches of the military has not found a comprehensive coverage in both domestic and foreign historiography. In the available comparisons, their authors rather briefly dwell on the general features of the policy of states with different regimes of government on the organization of women’s service in 1939-1945. However, they do not study in more detail the common and different in experiences of representatives of different states in the service of one or another branch of the military. The article examines the peculiarities of the service and life of Soviet and British women who served in signal corps during World War II. The countries were chosen not by chance, because they represent democracy and totalitarianism, respectively, and studying the experiences of women serving in their armies can deepen our knowledge of these regimes. The author concludes that the women of the USSR and Great Britain in the signal corps during World War II held positions with the same or similar responsibilities, but the everyday life of Soviet women at the front was mostly much stricter, due to the high intensity fighting. At the same time, it should not be forgotten that, despite the fact that the enemy was never able to invade Great Britain by land, its territories were subjected to massive air attacks, which posed a constant danger to the country’s inhabitants, both civilian and military. Therefore, the service of British women in the signal corps in the homeland was also associated with significant risk. Among other things, British female signals officers took part in the top-secret and extremely important for Allied troops operation “Enigma”, which resulted in the decryption of the code of the famous cipher machine of Nazi Germany. According to various estimates, the success of the operation significantly precipitated the end of World War II.
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LYNCH, FRANCES M. B. "FINANCE AND WELFARE: THE IMPACT OF TWO WORLD WARS ON DOMESTIC POLICY IN FRANCE." Historical Journal 49, no. 2 (June 2006): 625–33. http://dx.doi.org/10.1017/s0018246x06005371.

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Fathers, families, and the state in France, 1914–1945. By Kristen Stromberg Childers. Ithaca and London: Cornell University Press, 2003. Pp. 261. ISBN 0-8014-4122-6. £23.95.Origins of the French welfare state: the struggle for social reform in France, 1914–1947. By Paul V. Dutton. Cambridge: Cambridge University Press, 2002. Pp. 251. ISBN 0-521-81334-4. £49.99.Britain, France, and the financing of the First World War. By Martin Horn. Montreal and Kingston: McGill – Queen's University Press, 2002. Pp. 249. ISBN 0-7735-2293-X. £65.00.The gold standard illusion: France, the Bank of France and the International Gold Standard, 1914–1939. By Kenneth Mouré. Oxford: Oxford University Press, 2002. Pp. 297. ISBN 0-19-924904-0. £40.00.Workers' participation in post-Liberation France. By Adam Steinhouse. Lanham: Lexington Books, 2001. Pp. 245. ISBN 0-7391-0282-6. $70.00 (hb). ISBN 0-7391-0283-4. $24.95 (pbk).In the traditional historiography of twentieth-century France the period after the Second World War is usually contrasted favourably with that after 1918. After 1945, new men with new ideas, born out of the shock of defeat in 1940 and resistance to Nazi occupation, laid the basis for an economic and social democracy. The welfare state was created, women were given full voting rights, and French security, in both economic and territorial respects, was partially guaranteed by integrating West Germany into a new supranational institutional structure in Western Europe. 1945 was to mark the beginning of the ‘30 glorious years’ of peace and prosperity enjoyed by an expanding population in France. In sharp contrast, the years after 1918 are characterized as a period dominated by France's failed attempts to restore its status as a great power. Policies based on making the German taxpayer finance France's restoration are blamed for contributing to the great depression after 1929 and the rise of Hitler. However, as more research is carried out into the social and economic reconstruction of France after both world wars, it is becoming clear that the basis of what was to become the welfare state after 1945 was laid in the aftermath of the First World War. On the other hand, new reforms adopted in 1945 which did not build on interwar policies, such as those designed to give workers a voice in decision-making at the workplace, proved to be short-lived.
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Myagkov, M. Yu. "USSR in World War II." MGIMO Review of International Relations 13, no. 4 (September 4, 2020): 7–51. http://dx.doi.org/10.24833/2071-8160-2020-4-73-7-51.

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The article offers an overview of modern historical data on the origins, causes of World War II, the decisive role of the USSR in its victorious end, and also records the main results and lessons of World War II.Hitler's Germany was the main cause of World War II. Nazism, racial theory, mixed with far-reaching geopolitical designs, became the combustible mixture that ignited the fire of glob­al conflict. The war with the Soviet Union was planned to be waged with particular cruelty.The preconditions for the outbreak of World War II were the humiliating provisions of the Versailles Peace Treaty for the German people, as well as the attitude of the "Western de­mocracies" to Russia after 1917 and the Soviet Union as an outcast of world development. Great Britain, France, the United States chose for themselves a policy of ignoring Moscow's interests, they were more likely to cooperate with Hitler's Germany than with Soviet Russia. It was the "Munich Agreement" that became the point of no return to the beginning of the Second World War. Under these conditions, for the USSR, its own security and the conclusion of a non-aggression pact with Germany began to come to the fore, defining the "spheres of interests" of the parties in order to limit the advance of German troops towards the Soviet borders in the event of German aggression against Poland. The non-aggression pact gave the USSR just under two years to rebuild the army and consolidate its defensive potential and pushed the Soviet borders hundreds of kilometers westward. The signing of the Pact was preceded by the failure in August 1939 of the negotiations between the military mis­sions of Britain, France and the USSR, although Moscow took the Anglo-French-Soviet nego­tiations with all seriousness.The huge losses of the USSR in the summer of 1941 are explained by the following circum­stances: before the war, a large-scale modernization of the Red Army was launched, a gradu­ate of a military school did not have sufficient experience in managing an entrusted unit by June 22, 1941; the Red Army was going to bleed the enemy in border battles, stop it with short counterattacks by covering units, carry out defensive operations, and then strike a de­cisive blow into the depths of the enemy's territory, so the importance of a multi-echeloned long-term defense in 1941 was underestimated by the command of the Red Army and it was not ready for it; significant groupings of the Western Special Military District were drawn into potential salients, which was used by the Germans at the initial stage of the war; Stalin's fear of provoking Hitler to start a war led to slowness in making the most urgent and necessary decisions to bring troops to combat readiness.The Allies delayed the opening of the second front for an unreasonably long time. They, of course, achieved outstanding success in the landing operation in France, however, the en­emy's losses in only one Soviet strategic operation in the summer of 1944 ("Bagration") are not inferior, and even exceed, the enemy’s losses on the second front. One of the goals of "Bagration" was to help the Allies.Soviet soldiers liberated Europe at the cost of their lives. At the same time, Moscow could not afford to re-establish a cordon sanitaire around its borders after the war, so that anti- Soviet forces would come to power in the border states. The United States and Great Britain took all measures available to them to quickly remove from the governments of Italy, France and other Western states all the left-wing forces that in 1944-1945 had a serious impact on the politics of their countries.
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18

Belukhin, Nikita Evgen'evich. "Historical patterns of foreign policy of Denmark: the reason for abandoning neutrality after the World War II?" Genesis: исторические исследования, no. 5 (May 2021): 1–15. http://dx.doi.org/10.25136/2409-868x.2021.5.35633.

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Based on the historical analysis, this article attempts to give a detailed and comprehensive answer to the question about the reasons that forced Denmark to abandon the policy of neutrality after the World War II and become the member of the North Atlantic Alliance. The object of this research is the foreign policy of Denmark in the XV – XX centuries, while the subject is the balancing strategy of Denmark in the conditions of transition from the status of regional power to the status of second-order power, and ultimately, to the status of a small European state that seeks to ensure the own neutrality. Special attention is given to the analysis of strategic foreign policy decisions of Denmark in the conditions of major regional and European conflicts, such as the Dano-Swedish War of the XVII century, Great Northern War (1700-1721), Napoleonic Wars (1799-1815), First Schleswig War (1848-1850) and Second Schleswig War (1864), World War I (1914-1918) and World War II (1939-1945). The conclusion is made that reaching the actual neutral status for Denmark throughout its foreign policy history was virtually impossible due to the fact that conventional neutrality acquired either a pro-German or pro-British orientation, and in reality represented an attempt to find a complex balance between the interests of the great powers. The need for balancing overlapped the historical vulnerability of Northern European region to external influence. Since the great powers using bilateral diplomacy did allow close rapprochement countries between Nordic countries, the common defense alliance projects both prior to the World War II and after the World War II failed to implement  A crucial point in evolution of the foreign policy strategy of Danish politicians became the negative experience of the World War II, when strict conformity to the policy of neutrality did not prevent the German occupation of the country.
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Uchaev, Anton N., Elena I. Demidova, and Natalia A. Uchaeva. "The Prime Minister of Canada William Lyon Mackenzie King’s Perception of the USSR during World War II: 1939–45." Herald of an archivist, no. 2 (2021): 593–602. http://dx.doi.org/10.28995/2073-0101-2021-2-593-602.

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The article analyzes the specificity of the Canadian Prime Minister William Lyon Mackenzie King’s attitude to the Soviet Union during the Second World War. The study analyzes the frequency of the Prime Minister referencing the USSR in his diary from September 1, 1939 to September 2, 1945, as well as his reaction to a number of the most significant events of the Second World War associated with the Soviet Union: the German attack on the USSR, the establishment of diplomatic relations between the USSR and Canada, the battles of Stalingrad and Kursk, the victory over Germany. In the course of work, both general scientific methods (analysis, synthesis, inductive method, comparative method) and special methods (historical-chronological and content analysis) have been used to study the materials of the diary. The use of the historical-chronological method is due to the need to correlate information from the diary with the overall historical picture of the studied period, and the use of content analysis helps to create a more reliable picture of Canadian Prime Minister’s perception of the Soviet participation in World War II. The article has made allowances for the fact that Mackenzie King sought to create his own positive image in his diaries, planning their posthumous publication. But, since the USSR was not a key topic for the Prime Minister (as evidenced by keywords statistics), it can be stated that the leader of the Canadian liberals was quite frank, at least as frank as a person who, in his lifetime, was known as an extremely cautious politician could be. It is clear, that King was well aware of the significance of the events on the Eastern Front. But throughout the war he retained both a negatively neutral attitude towards the USSR (due to its communist nature) and his perception of the Soviet Union as part of Asia and thus a step below the Anglo-Saxon world, which had a higher level of culture and moral principles. The objective reality, i.e. absence of hostilities in Canada, its maneuvering between Great Britain and the United States, and priority of economic and domestic policy for King, explains that a lesser part of his attention was paid to the events in the USSR in comparison with processes associated with England and the United States.
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20

Markovich, Slobodan. "The Grand Lodge of Yugoslavia between France and Britain (1919-1940)." Balcanica, no. 50 (2019): 261–97. http://dx.doi.org/10.2298/balc1950261m.

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The paper deals with the orientation of the Yugoslav freemasonry during the existence of the Grand Lodge of Serbs, Croats and Slovenes ?Jugoslavia? (GLJ), later the Grand Lodge of Yugoslavia (GLY). The state of freemasonry in Serbia on the eve of the Great War is briefly described and followed by an analysis of how the experience of the First World War influenced Serbian freemasons to establish strong ties with French freemasonry. During the 1920s the Grand Lodge ?Jugoslavia? maintained very close relations with the Grand Orient of France and the Grand Lodge of France, and this was particularly obvious when GLJ got the opportunity to organise the Masonic congress for peace in Belgrade in 1926 through its links with French Freemasonry. Grand Master Georges Weifert (1919-34) also symbolised close links of French and Serbian freemasonry. However, his deputy and later Grand Master Douchan Militchevitch (1934-39) initiated in 1936 the policy of reorientation of Yugoslav freemasonry to the United Grand Lodge of England. Although there had already been such initiatives, they could not be materialised due to the fact that it was not until 1930 that the United Grand Lodge of England (UGLE) recognised several continental grand lodges, including GLJ. In a special section efforts of GLJ to be recognised by UGLE are analysed. Efforts for reorientation of GLY were conducted through several persons, including Douchan Militchevitch (1869-1939), Stanoje Mihajlovic (1882-1946), Vladimir Corovic (1885-1941) and Dragan Militchevitch (1895-1942). Special attention is given to the plans of GLY?s grand master to make the Duke of York (subsequently King George VI), who was a very dedicated freemason, an honorary past master of GLY. This plan failed, and the main idea behind it was to make GLY more resistant to internal clerical attacks and also to the external pressure of Italy. Mihajlovic?s three official Masonic visits to Britain (1933-39) are analysed as well as a private visit of Corovic and Dragan Militchevitch in March 1940. In the context of the visits made in 1939-40 plans to establish an Anglo-Yugoslav lodge are also analysed. Finally, the context of the de facto ban on Yugoslav freemasonry in August 1940 is given and the subsequent fates of its pro-British actors are also described.
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21

Kardela, Piotr. "Professor Waclaw Szyszkowski — a Lawyer, Anticommunist, One From the Generation of Independent Poland." Internal Security Special Issue (January 14, 2019): 39–50. http://dx.doi.org/10.5604/01.3001.0012.8401.

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The article presents the activity of Wacław Szyszkowski, a lawyer, an emigration independence activist and an outstanding scientist, who fought in the Polish-Bolshevik war of 1920 and, after Poland regained independence, was active in a secret Union of the Polish Youth “Zet” and a public Union of the Polish Democratic Youth. Until 1939 W. Szyszkowski was a defence lawyer in Warsaw, supporting the activities of the Central Union of the Rural Youth “Siew” and the Work Cooperative “Grupa Techniczna”. Published articles in political and legal journals, such as “Przełom”, “Naród i Państwo”, “Palestra”, “Głos Prawa”. During World War II — a conspirator of the Union for Defense of the Republic of Poland, soldier of the Union of Armed Struggle and Home Army, assigned to the Bureau of Information and Propaganda of the Home Army Headquarters. Fought in the Warsaw Uprising, after which he was deported by Germans to the Murnau oflag in Bavaria. For helping Jews during the occupation, the Yad Vashem Institute awarded him and his wife Irena the title of Righteous Among the Nations. After 1945, he remained in the West, engaging in the life of the Polish war exile in France, Great Britain and the United States. He received a doctorate in law at the Sorbonne. He belonged to the People’s Party “Wolność”, the Association of Polish Combatants. He was a member of the National Council of the Republic of Poland in Exile. As an anti-communist, he was invigilated by the communist intelligence of the People’s Republic of Poland. In the 1960s, after returning to Poland, as a lawyer and scientist, he was first affiliated with the Maria Curie-Skłodowska University of Lublin, and then with Nicolaus Copernicus University of Toruń. W. Szyszkowski is the author of nearly two hundred scientific and journalistic publications printed in Poland and abroad.
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22

Ibragimov, I. E. "The Role of the Military-Political Elite of Egypt in the Struggle for National Independence in the Post-World War II Period (1945-1952)." MGIMO Review of International Relations 12, no. 4 (September 9, 2019): 72–88. http://dx.doi.org/10.24833/2071-8160-2019-4-67-72-88.

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The article analyzes the role of the Egyptian military-political elite on the eve of the Revolution of 1952, when the military came to power, led by Gamal Abdel Nasser. The study of the history and activities of the organization «Free Officers» is hardly possible without considering the evolution of the national-patriotic and political movements in the Egyptian army. During the second quarter of the 20 th century the Egyptian society experienced fairly turbulent and eventful political process that influenced the further development of the country. At present the study of role of army in liberation movement in the Middle East is extremely urgent since military structures have become the base of the state system of many Arabic countries. The army has sufficiently influenced to the political development of the states. In connection with the recent transformations in the Middle East, that witnessed crises of political systems and statehood, the consideration of military elites, their coming to power and impact on a political system is important for the study of the general issues of the Middle East.The author considers the factors which influenced the evolutionary transformation of the Egyptian military before and after the World War II, as well as the social origins of the officer corps. Moreover, the object of the study includes the entire period of the national liberation movement of the Egyptian people, when almost all segments of Egyptian society were involved in this struggle. An important aspect of this trend is that, in the run-up to the Egyptian Revolution of 1952, the officers and the military elite became a more prepared and organized than other groups and was able to quickly and almost bloodlessly take power into their own hands.The article notes that it is impossible to solve urgent social problems and overcome economic backwardness without centralized strong leadership. While forming the Egyptian statehood and the Kingdom of Egypt, there were three centers of power – Wafd party led by Saad Zaghloul, the king and his supporters, as well as Great Britain, which retained control over Egypt. Given the absence of one center of power in the country, as well as the weakness and dependence of the existing ones, opposition movements with different views on the development of Egypt were created. The society of «Muslim Brotherhood» was one of them, eventually discrediting itself during its further development. «Free Officers» were able to establish themselves as a secret society, which ideologically did not belong to any political camp. Coherence, hierarchy and army solidarity became effective advantages in their struggle for power.
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23

Samardžić, Nikola. "The jazz avant-garde in the American economy." New Sound, no. 47 (2016): 75–86. http://dx.doi.org/10.5937/newso1647075s.

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Jazz originated and evolved in a free market economy and complex mutual relations with unregulated social conjuncture. Coping with social challenges during the Progressive era (1890-1920) contributed to the partial emancipation of marginalized groups; however jazz, in its first decades, remained directed to the general need for mass entertainment (the "jazz era" in the 1920s). The artistic development of jazz was therefore temporarily delayed during the economic crisis, Great Depression and the new recession of the late 1930s (1929-1938). The first movement in jazz that could be considered to be an art for art's sake, while renouncing any populist elements, appeared in 1939 Coleman Hawkins' Body and Soul recording. Market and social conditions for the emergence of the avant-garde began to mature only during the years after 1945, within a new business cycle in the US economy. The prosperous and conformist decade of the 1950s stabilized the middle class and directed general social preferences towards the benefits of higher education. European immigration from the inter-war period, and a new wave of immigration at the end of the Second World War enabled the growth of American universities in terms of quality and social influence. Universities recruited the jazz avant-garde audience, and supported other progressive art movements in the 1960s "decade of turbulence, protest, and disillusionment". Thanks to market support, the jazz avant-garde managed to survive free of the influences of state institutions, as John Coltrane's Love Supreme, often listed amongst the greatest jazz albums of all time, was sold in about 500,000 copies by 1970. A similar development, with the emergence of the baby-boom generation in the late 1960s, has contributed to the maturing of European avant-garde audiences and markets (ECM, 1969). The study will also examine avant-garde movements in relation to historical changes in economic and social disparities, from the thirties to the early 1970s.
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Wienberg, Jes. "Kanon og glemsel – Arkæologiens mindesmærker." Kuml 56, no. 56 (October 31, 2007): 237–82. http://dx.doi.org/10.7146/kuml.v56i56.24683.

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Canon and oblivion. The memorials of archaeologyThe article takes its point of departure in the sun chariot; the find itself and its find site at Trundholm bog where it was discovered in 1902. The famous sun chariot, now at the National Museum in Copenhagen, is a national treasure included in the Danish “Cultural Canon” and “History Canon”.The find site itself has alternated bet­ween experiencing intense attention and oblivion. A monument was erected in 1925; a new monument was then created in 1962 and later moved in 2002. The event of 1962 was followed by ceremonies, speeches and songs, and anniversary celebrations were held in 2002, during which a copy of the sun chariot was sacrificed.The memorial at Trundholm bog is only one of several memorials at archaeological find sites in Denmark. Which finds have been commemorated and marked by memorials? When did this happen? Who took the initiative? How were they executed? Why are these finds remembered? What picture of the past do we meet in this canon in stone?Find sites and archaeological memorials have been neglected in archaeology and by recent trends in the study of the history of archaeology. Considering the impressive research on monuments and monumentality in archaeology, this is astonishing. However, memorials in general receive attention in an active research field on the use of history and heritage studies, where historians and ethnologists dominate. The main focus here is, however, on war memorials. An important source of inspiration has been provided by a project led by the French historian Pierre Nora who claims that memorial sites are established when the living memory is threatened (a thesis refuted by the many Danish “Reunion” monuments erected even before the day of reunification in 1920).Translated into Danish conditions, studies of the culture of remembrance and memorials have focused on the wars of 1848-50 and 1864, the Reunion in 1920, the Occupation in 1940-45 and, more generally, on conflicts in the borderland bet­ween Denmark and Germany.In relation to the total number of memorials and public meeting places in Denmark, archaeological memorials of archaeology are few in number, around 1 % of the total. However, they prompt crucial questions concerning the use of the past, on canon and oblivion.“Canon” means rule, and canonical texts are the supposed genuine texts in the Bible. The concept of canon became a topic in the 1990s when Harold Bloom, in “The Western Canon”, identified a number of books as being canonical. In Denmark, canon has been a great issue in recent years with the appearance of the “Danish Literary Canon” in 2004, and the “Cultural Canon” and the “History Canon”, both in 2006. The latter includes the Ertebølle culture, the sun chariot and the Jelling stone. The political context for the creation of canon lists is the so-called “cultural conflict” and the debate concerning immigration and “foreigners”.Canon and canonization means a struggle against relativism and oblivion. Canon means that something ought to be remembered while something else is allowed to be forgotten. Canon lists are constructed when works and values are perceived as being threatened by oblivion. Without ephemerality and oblivion there is no need for canon lists. Canon and oblivion are linked.Memorials mean canonization of certain individuals, collectives, events and places, while others are allowed to be forgotten. Consequently, archaeological memorials constitute part of the canonization of a few finds and find sites. According to Pierre Nora’s thesis, memorials are established when the places are in danger of being forgotten.Whether one likes canon lists or not, they are a fact. There has always been a process of prioritisation, leading to some finds being preserved and others discarded, some being exhibited and others ending up in the stores.Canonization is expressed in the classical “Seven Wonders of the World”, the “Seven New Wonders of the World” and the World Heritage list. A find may be declared as treasure trove, as being of “unique national significance” or be honoured by the publication of a monograph or by being given its own museum.In practice, the same few finds occur in different contexts. There seems to be a consensus within the subject of canonization of valuing what is well preserved, unique, made of precious metals, bears images and is monumental. A top-ten canon list of prehistoric finds from Denmark according to this consensus would probably include the following finds: The sun chariot from Trundholm, the girl from Egtved, the Dejbjerg carts, the Gundestrup cauldron, Tollund man, the golden horns from Gallehus, the Mammen or Bjerringhøj grave, the Ladby ship and the Skuldelev ships.Just as the past may be used in many different ways, there are many forms of memorial related to monuments from the past or to archaeological excavations. Memorials were constructed in the 18th and 19th centuries at locations where members of the royal family had conducted archaeology. As with most other memorials from that time, the prince is at the centre, while antiquity and archaeology create a brilliant background, for example at Jægerpris (fig. 2). Memorials celebrating King Frederik VII were created at the Dæmpegård dolmen and at the ruin of Asserbo castle. A memorial celebrating Count Frederik Sehested was erected at Møllegårdsmarken (fig. 3). Later there were also memorials celebrating the architect C.M. Smith at the ruin of Kalø Castle and Svend Dyhre Rasmussen and Axel Steensberg, respectively the finder and the excavator of the medieval village at Borup Ris.Several memorials were erected in the decades around 1900 to commemorate important events or persons in Danish history, for example by Thor Lange. The memorials were often located at sites and monuments that had recently been excavated, for example at Fjenneslev (fig. 4).A large number of memorials commemorate abandoned churches, monasteries, castles or barrows that have now disappeared, for example at the monument (fig. 5) near Bjerringhøj.Memorials were erected in the first half of the 20th century near large prehistoric monuments which also functioned as public meeting places, for example at Glavendrup, Gudbjerglund and Hohøj. Prehistoric monuments, especially dolmens, were also used as models when new memorials were created during the 19th and 20th centuries.Finally, sculptures were produced at the end of the 19th century sculptures where the motif was a famous archaeological find – the golden horns, the girl from Egtved, the sun chariot and the woman from Skrydstrup.In the following, this article will focus on a category of memorials raised to commemorate an archaeological find. In Denmark, 24 archaeological find sites have been marked by a total of 26 monuments (fig. 6). This survey is based on excursions, scanning the literature, googling on the web and contact with colleagues. The monuments are presented chronological, i.e. by date of erection. 1-2) The golden horns from Gallehus: Found in 1639 and 1734; two monu­ments in 1907. 3) The Snoldelev runic stone: Found in c. 1780; monument in 1915. 4) The sun chariot from Trundholm bog: Found in 1902; monument in 1925; renewed in 1962 and moved in 2002. 5) The grave mound from Egtved: Found in 1921; monument in 1930. 6) The Dejbjerg carts. Found in 1881-83; monument in 1933. 7) The Gundestrup cauldron: Found in 1891; wooden stake in 1934; replaced with a monument in 1935. 8) The Bregnebjerg burial ground: Found in 1932; miniature dolmen in 1934. 9) The Brangstrup gold hoard. Found in 1865; monument in 1935.10-11) Maglemose settlements in Mulle­rup bog: Found in 1900-02; two monuments in 1935 and 1936. 12) The Skarpsalling vessel from Oudrup Heath: Found in 1891; monument in 1936. 13) The Juellinge burial ground: Found in 1909; monument in 1937. 14) The Ladby ship: Found in 1935; monument probably in 1937. 15) The Hoby grave: Found in 1920; monument in 1939. 16) The Maltbæk lurs: Found in 1861 and 1863; monument in 1942. 17) Ginnerup settlement: First excavation in 1922; monument in 1945. 18) The golden boats from Nors: Found in 1885; monument in 1945. 19) The Sædinge runic stone: Found in 1854; monument in 1945. 20) The Nydam boat: Found in 1863; monument in 1947. 21) The aurochs from Vig: Found in 1904; monument in 1957. 22) Tollund Man: Found in 1950; wooden stake in 1968; renewed inscription in 2000. 23) The Veksø helmets: Found in 1942; monument in 1992. 24) The Bjæverskov coin hoard. Found in 1999; monument in 1999. 25) The Frydenhøj sword from Hvidovre: Found in 1929; monument in 2001; renewed in 2005. 26) The Bellinge key: Found in 1880; monument in 2003.Two monuments (fig. 7) raised in 1997 at Gallehus, where the golden horns were found, marked a new trend. From then onwards the find itself and its popular finders came into focus. At the same time the classical or old Norse style of the memorials was replaced by simple menhirs or boulders with an inscription and sometimes also an image of the find. One memorial was constructed as a miniature dolmen and a few took the form of a wooden stake.The finds marked by memorials represent a broader spectrum than the top-ten list. They represent all periods from the Stone Age to the Middle Ages over most of Denmark. Memorials were created throughout the 20th century; in greatest numbers in the 1930s and 1940s, but with none between 1968 and 1992.The inscriptions mention what was found and, in most cases, also when it happened. Sometimes the finder is named and, in a few instances, also the person on whose initiative the memorial was erected. The latter was usually a representative part of the political agency of the time. In the 18th and 19th centuries it was the royal family and the aristocracy. In the 20th century it was workers, teachers, doctors, priests, farmers and, in many cases, local historical societies who were responsible, as seen on the islands of Lolland and Falster, where ten memorials were erected between 1936 and 1951 to commemorate historical events, individuals, monuments or finds.The memorial from 2001 at the find site of the Frydenhøj sword in Hvidovre represents an innovation in the tradition of marking history in the landscape. The memorial is a monumental hybrid between signposting and public art (fig. 8). It formed part of a communication project called “History in the Street”, which involved telling the history of a Copenhagen suburb right there where it actually happened.The memorials marking archaeological finds relate to the nation and to nationalism in several ways. The monuments at Gallehus should, therefore, be seen in the context of a struggle concerning both the historical allegiance and future destiny of Schleswig or Southern Jutland. More generally, the national perspective occurs in inscriptions using concepts such as “the people”, “Denmark” and “the Danes”, even if these were irrelevant in prehistory, e.g. when the monument from 1930 at Egtved mentions “A young Danish girl” (fig. 9). This use of the past to legitimise the nation, belongs to the epoch of World War I, World War II and the 1930s. The influence of nationalism was often reflected in the ceremonies when the memorials were unveiled, with speeches, flags and songs.According to Marie Louise Stig Sørensen and Inge Adriansen, prehistoric objects that are applicable as national symbols, should satisfy three criteria. The should: 1) be unusual and remarkable by their technical and artistic quality; 2) have been produced locally, i.e. be Danish; 3) have been used in religious ceremonies or processions. The 26 archaeological finds marked with memorials only partly fit these criteria. The finds also include more ordinary finds: a burial ground, settlements, runic stones, a coin hoard, a sword and a key. Several of the finds were produced abroad: the Gundestrup cauldron, the Brangstrup jewellery and coins and the Hoby silver cups.It is tempting to interpret the Danish cultural canon as a new expression of a national use of the past in the present. Nostalgia, the use of the past and the creation of memorials are often explained as an expression of crisis in society. This seems reasonable for the many memorials from 1915-45 with inscriptions mentioning hope, consolation and darkness. However, why are there no memorials from the economic crisis years of the 1970s and 1980s? It seems as if the past is recalled, when the nation is under threat – in the 1930s and 40s from expansive Germany – and since the 1990s by increased immigration and globalisation.The memorials have in common local loss and local initiative. A treasure was found and a treasure was lost, often to the National Museum in Copenhagen. A treasure was won that contributed to the great narrative of the history of Denmark, but that treasure has also left its original context. The memorials commemorate the finds that have contributed to the narrative of the greatness, age and area of Denmark. The memorials connect the nation and the native place, the capital and the village in a community, where the past is a central concept. The find may also become a symbol of a region or community, for example the sun chariot for Trundholm community and the Gundestrup cauldron for Himmerland.It is almost always people who live near the find site who want to remember what has been found and where. The finds were commemorated by a memorial on average 60 years after their discovery. A longer period elapsed for the golden horns from Gallehus; shortest was at Bjæverskov where the coin hoard was found in March 1999 and a monument was erected in November of the same year.Memorials might seem an old-fashioned way of marking localities in a national topography, but new memorials are created in the same period as many new museums are established.A unique find has no prominent role in archaeological education, research or other work. However, in public opinion treasures and exotic finds are central. Folklore tells of people searching for treasures but always failing. Treasure hunting is restricted by taboos. In the world of archaeological finds there are no taboos. The treasure is found by accident and in spite of various hindrances the find is taken to a museum. The finder is often a worthy person – a child, a labourer or peasant. He or she is an innocent and ordinary person. A national symbol requires a worthy finder. And the find occurs as a miracle. At the find site a romantic relationship is established between the ancestors and their heirs who, by way of a miracle, find fragments of the glorious past of the nation. A paradigmatic example is the finding of the golden horns from Gallehus. Other examples extend from the discovery of the sun chariot in Trundholm bog to the Stone Age settlement at Mullerup bog.The article ends with a catalogue presenting the 24 archaeological find sites that have been marked with monuments in present-day Denmark.Jes WienbergHistorisk arkeologiInstitutionen för Arkeologi och ­Antikens historiaLunds Universitet
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Mat Yazid, Mohd Noor. "KUASA HEGEMONI DAN KESTABILAN EKONOMI POLITIK ANTARABANGSA." Jurnal Kinabalu, September 20, 2017. http://dx.doi.org/10.51200/ejk.v0i0.849.

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Artikel ini membincangkan kepentingan Teori Kestabilan Hegemoni dalam memahami pembentukan kestabilan dan ketidakstabilan ekonomi politik antarabangsa. Mengikut teori ini, peranan yang dimainkan oleh sesebuah kuasa hegemoni sangat penting dalam membentuk kestabilan ekonomi dan politik antarabangsa. Tanpa kewujudan sebuah kuasa hegemoni yang betul-betul kuat dalam sistem antarabangsa, maka kestabilan antarabangsa sukar untuk diwujudkan. Data-data sekunder digunakan dalam kajian ini bagi menganalisis peranan yang dimainkan oleh kuasa hegemoni dan kestabilan antarabangsa. Kajian ini merumuskan bahawa peranan yang dimainkan oleh sesebuah kuasa hegemoni sangat penting dalam membentuk kestabilan dalam ekonomi politik antarabangsa. Ketidakstabilan politik antarabangsa dan kemelesetan ekonomi dalam dekad-dekad sebelum Perang Dunia Kedua 1939 meletus mempunyai hubungan rapat dengan ketiadaan sebuah kuasa hegemoni yang benar-benar kuat dan berupaya memainkan peranan yang berkesan dalam sistem antarabangsa. Great Britain telah berada dalam keadaan terlalu lemah (dalam tempoh 1919–1939) dan Amerika Syarikat pula enggan (atau belum benar-benar mampu) memainkan peranan sebagai kuasa hegemoni baharu menggantikan Great Britain. Sementara itu, Liga Bangsa-Bangsa tidak berfungsi dengan berkesan dalam tahun-tahun 1930-an kerana tidak wujud sebuah kuasa hegemoni yang benar-benar kuat. Keadaan ekonomi dan politik antarabangsa yang lebih baik dan stabil selepas tahun 1945 banyak dipengaruhi oleh peranan yang dimainkan oleh Amerika Syarikat sebagai kuasa hegemoni baharu. Sesebuah institusi antarabangsa tidak mungkin dapat berjalan dengan lancar dan berjaya mencapai matlamatnya tanpa sokongan kuat daripada sebuah kuasa hegemoni. This paper discusses the importance of the theory of hegemonic stability in understanding the stability and instability in the international political economy. According to the theory of hegemonic stability, the role played by a hegemonic power is very important in creating stability in international politics and economy. Without strong hegemon, the creation of international stability is impossible. The secondary data since early twentieth century was used in analysing the relationship between role of the hegemonic power and international stability. The study concludes that the hegemonic power was very important in creating stability in international political economy. The political instability and economic depression in the decades before Second World War closely related with the absence of strong hegemonic power in the international system. Great Britain was very weak (during the period 1919-1939) and the United States refused to take the role as a new hegemonic power. The League of Nations was not well function in the 1930s because of the lack of hegemonic power. The better and stable situation in international politics and economy after 1945 was strong influenced by the role played by the United States as a new hegemonic power. The international institution is impossible to run smoothly without strong support by a hegemonic power.
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26

"Russian Emigration During the Second World War (1939 – 1945)." Journal of V. N. Karazin Kharkiv National University. Series: History, no. 55 (2019). http://dx.doi.org/10.26565/2220-7929-2019-55-06.

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The article discusses the situation of Russian emigrants in Poland. factors of influence on its change. After the defeat of Poland in September 1939 and the Soviet-German non-aggression pact on the territory of Western Belarus and Western Ukraine, Red Army troops entered on September 17, 1939. Here they first met with emigrants. Special groups of the People’s Commissariat of Internal Affairs (NKVD) were stationed in the same territory. The board members of all without exception Russian emigrant organizations: cultural, educational, professional, student, charitable and others were arrested. All of them then disappeared in the Stalinist camps. In central Poland, the German invaders created the governor-general under their complete control. In October 1939, A. Hitler appointed G. Frank the Governor-General of the occupied zone. The latter believed that Poland should become a German colony, and the Poles should becomeslaves of the Great German Empire. In 1939, the Russian population of Poland consisted of Polish citizens and emigrants, their interests were defended by the Russian Committee created in 1940, and it was headed by S. L. Wojciechowski. The committee became a recognized representative of the occupation authority of the Russian part of the population of the Governor General. He issued documents for living in the country and leaving it. After the German attack on the USSR, the chairman of the Russian Committee, S. L. Wojciechowski, believed that the overthrow of the Bolshevik power was possible only with German help. However, A. Hitler and the conductor of German Eastern policy Rosenberg advocated the dismemberment of living space. This scenario does not suit most Russian emigrants. Such is the difficult fate of the Russian emigration during the Second World War.
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Schrader, Abigail, and Simon Appleford. "Brains Behind Broadcast Behavior-The Science of British WWII Homefront Propoganda." Journal of Student Research, April 19, 2017. http://dx.doi.org/10.47611/jsr.vi.366.

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From 1939-1943 Britain’s prime minister, Sir Winston Churchill, was set on persuading the British to continue fighting in WWII, so that Hitler would not be able to subjugate Great Britain, as he had already done with a great majority of Europe. Public support was needed, so the government embarked on a massive propaganda campaign aimed at persuading the British people to do everything necessary to support and aid the war effort. The propaganda took many forms: political rhetoric, music, posters, postcards, advertisements, and newspapers. Together these disparate media represent not just the basis of the British government’s effort to influence public opinion regarding the war effort, but contributed to the establishment of a distinct material culture. The propagandistic material culture was designed and distributed tactically, with the behavioral effects of the people in mind. “We had to go. We had to defend ourselves. If it hadn’t been for Churchill then, and the way people fought —it was very much in the balance at times —whether we were going to win, because Germany had been banking up on ammunition and planes and ships and things. We really were against it” (Interview, June 2016, Oxford –a young teen during WWII).
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Дьякова, Е. В. "Modern Ukrainian Historiography of World War II: Problems, Approaches, Trends." Nasledie Vekov, no. 2(22) (July 10, 2020). http://dx.doi.org/10.36343/sb.2020.22.2.002.

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Цель исследования – выявление круга основных проблем, находящихся в фокусе внимания украинских ученых, исследующих историю Второй мировой войны. Материалами послужили монографии, сборники статей и отдельные статьи в наиболее авторитетных научных журналах страны, опубликованные в 2014–2019 гг. Применены историко-генетический, сравнительно-исторический и типологический методы, позволившие установить, что в последние годы ведущие историки Украины продолжили менять концепцию истории Великой Отечественной войны с учетом «Методических материалов…» Украинского института национальной памяти. Сделаны выводы, касающиеся тематического спектра публикаций современных украинских историков. Отмечено, что особое внимание ими уделялось изучению пропаганды (как советской, так и гитлеровской), вопросам противоборства советских и нацистских спецслужб, уточнялись определения ряда терминов, связанных с событиями 1939–1945 гг. Выявлено большое влияние на содержание данных публикаций преобладающей сегодня на Украине идеологии. The aim of the study is to identify the circle of the main problems that are in the focus of attention of Ukrainian researchers of the history of World War II. In this case, materials published in 2014–2019 served as materials: monographs, collections of articles, and individual articles in leading scientific journals of the country (The Ukrainian Historical Journal and Pages of War History of Ukraine). The historical-genetic, comparative-historical and typological methods are applied. It is noted that, after the events of 2014, there have been quite noticeable changes in the Ukrainian historiography of World War II and its component, the Great Patriotic War. The author notes that, in recent years, leading historians of Ukraine continued to change the concept of the history of the Great Patriotic War, taking into account the “Methodological Materials for the 70th Anniversary of the Expulsion of Nazi Occupiers from Ukraine” by the Ukrainian Institute of National Remembrance, published in 2014. These recommendations consolidated the process associated with the exclusion of the term “Great Patriotic War” from scientific discourse in Ukrainian historiography. The author notes that Ukrainian historians clarified some basic military categories, concepts, and terms (military art, strategy, operational art, battle, military operation, etc.) used to describe the events of the Great Patriotic War. The material of theoretical articles is analyzed, which reflects the changes that are introduced into the mythologemes of the Ukrainian concept of World War II. It is indicated that, in many works, there is a negative criticism of the actions of the Soviet Union on the eve and during World War II, as well as criticism of the modern Russian concept of the Great Patriotic War, which is sometimes surprising. The importance of disclosing archival funds (including the archives of the Security Service of Ukraine, both central and regional) for historical research is emphasized. Conclusions are drawn regarding the thematic range of publications of modern Ukrainian historians. It is noted that a special attention is paid to studying both Soviet and Nazi propaganda, issues of confrontation between Soviet and Nazi intelligence services, the fate of German prisoners of war, celebration of the Victory Day on May 9 in different cities of the country. The author points out that the ideology prevailing in Ukraine has a great influence on the content of publications.
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See, Pamela Mei-Leng. "Branding: A Prosthesis of Identity." M/C Journal 22, no. 5 (October 9, 2019). http://dx.doi.org/10.5204/mcj.1590.

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This article investigates the prosthesis of identity through the process of branding. It examines cross-cultural manifestations of this phenomena from sixth millennium BCE Syria to twelfth century Japan and Britain. From the Neolithic Era, humanity has sort to extend their identities using pictorial signs that were characteristically simple. Designed to be distinctive and instantly recognisable, the totemic symbols served to signal the origin of the bearer. Subsequently, the development of branding coincided with periods of increased in mobility both in respect to geography and social strata. This includes fifth millennium Mesopotamia, nineteenth century Britain, and America during the 1920s.There are fewer articles of greater influence on contemporary culture than A Theory of Human Motivation written by Abraham Maslow in 1943. Nearly seventy-five years later, his theories about the societal need for “belongingness” and “esteem” remain a mainstay of advertising campaigns (Maslow). Although the principles are used to sell a broad range of products from shampoo to breakfast cereal they are epitomised by apparel. This is with refence to garments and accessories bearing corporation logos. Whereas other purchased items, imbued with abstract products, are intended for personal consumption the public display of these symbols may be interpreted as a form of signalling. The intention of the wearers is to literally seek the fulfilment of the aforementioned social needs. This article investigates the use of brands as prosthesis.Coats and Crests: Identity Garnered on Garments in the Middle Ages and the Muromachi PeriodA logo, at its most basic, is a pictorial sign. In his essay, The Visual Language, Ernest Gombrich described the principle as reducing images to “distinctive features” (Gombrich 46). They represent a “simplification of code,” the meaning of which we are conditioned to recognise (Gombrich 46). Logos may also be interpreted as a manifestation of totemism. According to anthropologist Claude Levi-Strauss, the principle exists in all civilisations and reflects an effort to evoke the power of nature (71-127). Totemism is also a method of population distribution (Levi-Strauss 166).This principle, in a form garnered on garments, is manifested in Mon Kiri. The practice of cutting out family crests evolved into a form of corporate branding in Japan during the Meiji Period (1868-1912) (Christensen 14). During the Muromachi period (1336-1573) the crests provided an integral means of identification on the battlefield (Christensen 13). The adorning of crests on armour was also exercised in Europe during the twelfth century, when the faces of knights were similarly obscured by helmets (Family Crests of Japan 8). Both Mon Kiri and “Coat[s] of Arms” utilised totemic symbols (Family Crests of Japan 8; Elven 14; Christensen 13). The mon for the imperial family (figs. 1 & 2) during the Muromachi Period featured chrysanthemum and paulownia flowers (Goin’ Japaneque). “Coat[s] of Arms” in Britain featured a menagerie of animals including lions (fig. 3), horses and eagles (Elven).The prothesis of identity through garnering symbols on the battlefield provided “safety” through demonstrating “belongingness”. This constituted a conflation of two separate “needs” in the “hierarchy of prepotency” propositioned by Maslow. Fig. 1. The mon symbolising the Imperial Family during the Muromachi Period featured chrysanthemum and paulownia. "Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>.Fig. 2. An example of the crest being utilised on a garment can be found in this portrait of samurai Oda Nobunaga. "Japan's 12 Most Famous Samurai." All About Japan. 27 Aug. 2018. 27 July 2019 <https://allabout-japan.com/en/article/5818/>.Fig. 3. A detail from the “Index of Subjects of Crests.” Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. Henry Washbourne, 1847.The Pursuit of Prestige: Prosthetic Pedigree from the Late Georgian to the Victorian Eras In 1817, the seal engraver to Prince Regent, Alexander Deuchar, described the function of family crests in British Crests: Containing The Crest and Mottos of The Families of Great Britain and Ireland; Together with Those of The Principal Cities and Heraldic Terms as follows: The first approach to civilization is the distinction of ranks. So necessary is this to the welfare and existence of society, that, without it, anarchy and confusion must prevail… In an early stage, heraldic emblems were characteristic of the bearer… Certain ordinances were made, regulating the mode of bearing arms, and who were entitled to bear them. (i-v)The partitioning of social classes in Britain had deteriorated by the time this compendium was published, with displays of “conspicuous consumption” displacing “heraldic emblems” as a primary method of status signalling (Deuchar 2; Han et al. 18). A consumerism born of newfound affluence, and the desire to signify this wealth through luxury goods, was as integral to the Industrial Revolution as technological development. In Rebels against the Future, published in 1996, Kirkpatrick Sale described the phenomenon:A substantial part of the new population, though still a distinct minority, was made modestly affluent, in some places quite wealthy, by privatization of of the countryside and the industrialization of the cities, and by the sorts of commercial and other services that this called forth. The new money stimulated the consumer demand… that allowed a market economy of a scope not known before. (40)This also reflected improvements in the provision of “health, food [and] education” (Maslow; Snow 25-28). With their “physiological needs” accommodated, this ”substantial part” of the population were able to prioritised their “esteem needs” including the pursuit for prestige (Sale 40; Maslow).In Britain during the Middle Ages laws “specified in minute detail” what each class was permitted to wear (Han et al. 15). A groom, for example, was not able to wear clothing that exceeded two marks in value (Han et al. 15). In a distinct departure during the Industrial Era, it was common for the “middling and lower classes” to “ape” the “fashionable vices of their superiors” (Sale 41). Although mon-like labels that were “simplified so as to be conspicuous and instantly recognisable” emerged in Europe during the nineteenth century their application on garments remained discrete up until the early twentieth century (Christensen 13-14; Moore and Reid 24). During the 1920s, the French companies Hermes and Coco Chanel were amongst the clothing manufacturers to pioneer this principle (Chaney; Icon).During the 1860s, Lincolnshire-born Charles Frederick Worth affixed gold stamped labels to the insides of his garments (Polan et al. 9; Press). Operating from Paris, the innovation was consistent with the introduction of trademark laws in France in 1857 (Lopes et al.). He would become known as the “Father of Haute Couture”, creating dresses for royalty and celebrities including Empress Eugene from Constantinople, French actress Sarah Bernhardt and Australian Opera Singer Nellie Melba (Lopes et al.; Krick). The clothing labels proved and ineffective deterrent to counterfeit, and by the 1890s the House of Worth implemented other measures to authenticate their products (Press). The legitimisation of the origin of a product is, arguably, the primary function of branding. This principle is also applicable to subjects. The prothesis of brands, as totemic symbols, assisted consumers to relocate themselves within a new system of population distribution (Levi-Strauss 166). It was one born of commerce as opposed to heraldry.Selling of Self: Conferring Identity from the Neolithic to Modern ErasIn his 1817 compendium on family crests, Deuchar elaborated on heraldry by writing:Ignoble birth was considered as a stain almost indelible… Illustrious parentage, on the other hand, constituted the very basis of honour: it communicated peculiar rights and privileges, to which the meaner born man might not aspire. (v-vi)The Twinings Logo (fig. 4) has remained unchanged since the design was commissioned by the grandson of the company founder Richard Twining in 1787 (Twining). In addition to reflecting the heritage of the family-owned company, the brand indicated the origin of the tea. This became pertinent during the nineteenth century. Plantations began to operate from Assam to Ceylon (Jones 267-269). Amidst the rampant diversification of tea sources in the Victorian era, concerns about the “unhygienic practices” of Chinese producers were proliferated (Wengrow 11). Subsequently, the brand also offered consumers assurance in quality. Fig. 4. The Twinings Logo reproduced from "History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>.The term ‘brand’, adapted from the Norse “brandr”, was introduced into the English language during the sixteenth century (Starcevic 179). At its most literal, it translates as to “burn down” (Starcevic 179). Using hot elements to singe markings onto animals been recorded as early as 2700 BCE in Egypt (Starcevic 182). However, archaeologists concur that the modern principle of branding predates this practice. The implementation of carved seals or stamps to make indelible impressions of handcrafted objects dates back to Prehistoric Mesopotamia (Starcevic 183; Wengrow 13). Similar traditions developed during the Bronze Age in both China and the Indus Valley (Starcevic 185). In all three civilisations branding facilitated both commerce and aspects of Totemism. In the sixth millennium BCE in “Prehistoric” Mesopotamia, referred to as the Halaf period, stone seals were carved to emulate organic form such as animal teeth (Wengrow 13-14). They were used to safeguard objects by “confer[ring] part of the bearer’s personality” (Wengrow 14). They were concurrently applied to secure the contents of vessels containing “exotic goods” used in transactions (Wengrow 15). Worn as amulets (figs. 5 & 6) the seals, and the symbols they produced, were a physical extension of their owners (Wengrow 14).Fig. 5. Recreation of stamp seal amulets from Neolithic Mesopotamia during the sixth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49.1 (2008): 14.Fig. 6. “Lot 25Y: Rare Syrian Steatite Amulet – Fertility God 5000 BCE.” The Salesroom. 27 July 2019 <https://www.the-saleroom.com/en-gb/auction-catalogues/artemis-gallery-ancient-art/catalogue-id-srartem10006/lot-a850d229-a303-4bae-b68c-a6130005c48a>. Fig. 7. Recreation of stamp seal designs from Mesopotamia from the late fifth to fourth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49. 1 (2008): 16.In the following millennia, the seals would increase exponentially in application and aesthetic complexity (fig. 7) to support the development of household cum cottage industries (Wengrow 15). In addition to handcrafts, sealed vessels would transport consumables such as wine, aromatic oils and animal fats (Wengrow 18). The illustrations on the seals included depictions of rituals undertaken by human figures and/or allegories using animals. It can be ascertained that the transition in the Victorian Era from heraldry to commerce, from family to corporation, had precedence. By extension, consumers were able to participate in this process of value attribution using brands as signifiers. The principle remained prevalent during the modern and post-modern eras and can be respectively interpreted using structuralist and post-structuralist theory.Totemism to Simulacrum: The Evolution of Advertising from the Modern to Post-Modern Eras In 2011, Lisa Chaney wrote of the inception of the Coco Chanel logo (fig. 8) in her biography Chanel: An Intimate Life: A crucial element in the signature design of the Chanel No.5 bottle is the small black ‘C’ within a black circle set as the seal at the neck. On the top of the lid are two more ‘C’s, intertwined back to back… from at least 1924, the No5 bottles sported the unmistakable logo… these two ‘C’s referred to Gabrielle, – in other words Coco Chanel herself, and would become the logo for the House of Chanel. Chaney continued by describing Chanel’s fascination of totemic symbols as expressed through her use of tarot cards. She also “surrounded herself with objects ripe with meaning” such as representations of wheat and lions in reference prosperity and to her zodiac symbol ‘Leo’ respectively. Fig. 8. No5 Chanel Perfume, released in 1924, featured a seal-like logo attached to the bottle neck. “No5.” Chanel. 25 July 2019 <https://www.chanel.com/us/fragrance/p/120450/n5-parfum-grand-extrait/>.Fig. 9. This illustration of the bottle by Georges Goursat was published in a women’s magazine circa 1920s. “1921 Chanel No5.” Inside Chanel. 26 July 2019 <http://inside.chanel.com/en/timeline/1921_no5>; “La 4éme Fête de l’Histoire Samedi 16 et dimache 17 juin.” Ville de Perigueux. Musée d’art et d’archéologie du Périgord. 28 Mar. 2018. 26 July 2019 <https://www.perigueux-maap.fr/category/archives/page/5/>. This product was considered the “financial basis” of the Chanel “empire” which emerged during the second and third decades of the twentieth century (Tikkanen). Chanel is credited for revolutionising Haute Couture by introducing chic modern designs that emphasised “simplicity and comfort.” This was as opposed to the corseted highly embellished fashion that characterised the Victorian Era (Tikkanen). The lavish designs released by the House of Worth were, in and of themselves, “conspicuous” displays of “consumption” (Veblen 17). In contrast, the prestige and status associated with the “poor girl” look introduced by Chanel was invested in the story of the designer (Tikkanen). A primary example is her marinière or sailor’s blouse with a Breton stripe that epitomised her ascension from café singer to couturier (Tikkanen; Burstein 8). This signifier might have gone unobserved by less discerning consumers of fashion if it were not for branding. Not unlike the Prehistoric Mesopotamians, this iteration of branding is a process which “confer[s]” the “personality” of the designer into the garment (Wengrow 13 -14). The wearer of the garment is, in turn, is imbued by extension. Advertisers in the post-structuralist era embraced Levi-Strauss’s structuralist anthropological theories (Williamson 50). This is with particular reference to “bricolage” or the “preconditioning” of totemic symbols (Williamson 173; Pool 50). Subsequently, advertising creatives cum “bricoleur” employed his principles to imbue the brands with symbolic power. This symbolic capital was, arguably, transferable to the product and, ultimately, to its consumer (Williamson 173).Post-structuralist and semiotician Jean Baudrillard “exhaustively” critiqued brands and the advertising, or simulacrum, that embellished them between the late 1960s and early 1980s (Wengrow 10-11). In Simulacra and Simulation he wrote,it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever: it is its own pure simulacrum. (6)The symbolic power of the Chanel brand resonates in the ‘profound reality’ of her story. It is efficiently ‘denatured’ through becoming simplified, conspicuous and instantly recognisable. It is, as a logo, physically juxtaposed as simulacra onto apparel. This simulacrum, in turn, effects the ‘profound reality’ of the consumer. In 1899, economist Thorstein Veblen wrote in The Theory of the Leisure Class:Conspicuous consumption of valuable goods it the means of reputability to the gentleman of leisure… costly entertainments, such as potlatch or the ball, are peculiarly adapted to serve this end… he consumes vicariously for his host at the same time that he is witness to the consumption… he is also made to witness his host’s facility in etiquette. (47)Therefore, according to Veblen, it was the witnessing of “wasteful” consumption that “confers status” as opposed the primary conspicuous act (Han et al. 18). Despite television being in its experimental infancy advertising was at “the height of its powers” during the 1920s (Clark et al. 18; Hill 30). Post-World War I consumers, in America, experienced an unaccustomed level of prosperity and were unsuspecting of the motives of the newly formed advertising agencies (Clark et al. 18). Subsequently, the ‘witnessing’ of consumption could be constructed across a plethora of media from the newly emerged commercial radio to billboards (Hill viii–25). The resulting ‘status’ was ‘conferred’ onto brand logos. Women’s magazines, with a legacy dating back to 1828, were a primary locus (Hill 10).Belonging in a Post-Structuralist WorldIt is significant to note that, in a post-structuralist world, consumers do not exclusively seek upward mobility in their selection of brands. The establishment of counter-culture icon Levi-Strauss and Co. was concurrent to the emergence of both The House of Worth and Coco Chanel. The Bavarian-born Levi Strauss commenced selling apparel in San Francisco in 1853 (Levi’s). Two decades later, in partnership with Nevada born tailor Jacob Davis, he patented the “riveted-for-strength” workwear using blue denim (Levi’s). Although the ontology of ‘jeans’ is contested, references to “Jene Fustyan” date back the sixteenth century (Snyder 139). It involved the combining cotton, wool and linen to create “vestments” for Geonese sailors (Snyder 138). The Two Horse Logo (fig. 10), depicting them unable to pull apart a pair of jeans to symbolise strength, has been in continuous use by Levi Strauss & Co. company since its design in 1886 (Levi’s). Fig. 10. The Two Horse Logo by Levi Strauss & Co. has been in continuous use since 1886. Staff Unzipped. "Two Horses. One Message." Heritage. Levi Strauss & Co. 1 July 2011. 25 July 2019 <https://www.levistrauss.com/2011/07/01/two-horses-many-versions-one-message/>.The “rugged wear” would become the favoured apparel amongst miners at American Gold Rush (Muthu 6). Subsequently, between the 1930s – 1960s Hollywood films cultivated jeans as a symbol of “defiance” from Stage Coach staring John Wayne in 1939 to Rebel without A Cause staring James Dean in 1955 (Muthu 6; Edgar). Consequently, during the 1960s college students protesting in America (fig. 11) against the draft chose the attire to symbolise their solidarity with the working class (Hedarty). Notwithstanding a 1990s fashion revision of denim into a diversity of garments ranging from jackets to skirts, jeans have remained a wardrobe mainstay for the past half century (Hedarty; Muthu 10). Fig. 11. Although the brand label is not visible, jeans as initially introduced to the American Goldfields in the nineteenth century by Levi Strauss & Co. were cultivated as a symbol of defiance from the 1930s – 1960s. It documents an anti-war protest that occurred at the Pentagon in 1967. Cox, Savannah. "The Anti-Vietnam War Movement." ATI. 14 Dec. 2016. 16 July 2019 <https://allthatsinteresting.com/vietnam-war-protests#7>.In 2003, the journal Science published an article “Does Rejection Hurt? An Fmri Study of Social Exclusion” (Eisenberger et al.). The cross-institutional study demonstrated that the neurological reaction to rejection is indistinguishable to physical pain. Whereas during the 1940s Maslow classified the desire for “belonging” as secondary to “physiological needs,” early twenty-first century psychologists would suggest “[social] acceptance is a mechanism for survival” (Weir 50). In Simulacra and Simulation, Jean Baudrillard wrote: Today abstraction is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal… (1)In the intervening thirty-eight years since this document was published the artifice of our interactions has increased exponentially. In order to locate ‘belongness’ in this hyperreality, the identities of the seekers require a level of encoding. Brands, as signifiers, provide a vehicle.Whereas in Prehistoric Mesopotamia carved seals, worn as amulets, were used to extend the identity of a person, in post-digital China WeChat QR codes (fig. 12), stored in mobile phones, are used to facilitate transactions from exchanging contact details to commerce. Like other totems, they provide access to information such as locations, preferences, beliefs, marital status and financial circumstances. These individualised brands are the most recent incarnation of a technology that has developed over the past eight thousand years. The intermediary iteration, emblems affixed to garments, has remained prevalent since the twelfth century. Their continued salience is due to their visibility and, subsequent, accessibility as signifiers. Fig. 12. It may be posited that Wechat QR codes are a form individualised branding. Like other totems, they store information pertaining to the owner’s location, beliefs, preferences, marital status and financial circumstances. “Join Wechat groups using QR code on 2019.” Techwebsites. 26 July 2019 <https://techwebsites.net/join-wechat-group-qr-code/>.Fig. 13. Brands function effectively as signifiers is due to the international distribution of multinational corporations. This is the shopfront of Chanel in Dubai, which offers customers apparel bearing consistent insignia as the Parisian outlet at on Rue Cambon. Customers of Chanel can signify to each other with the confidence that their products will be recognised. “Chanel.” The Dubai Mall. 26 July 2019 <https://thedubaimall.com/en/shop/chanel>.Navigating a post-structuralist world of increasing mobility necessitates a rudimental understanding of these symbols. Whereas in the nineteenth century status was conveyed through consumption and witnessing consumption, from the twentieth century onwards the garnering of brands made this transaction immediate (Veblen 47; Han et al. 18). The bricolage of the brands is constructed by bricoleurs working in any number of contemporary creative fields such as advertising, filmmaking or song writing. They provide a system by which individuals can convey and recognise identities at prima facie. They enable the prosthesis of identity.ReferencesBaudrillard, Jean. Simulacra and Simulation. Trans. Sheila Faria Glaser. United States: University of Michigan Press, 1994.Burstein, Jessica. Cold Modernism: Literature, Fashion, Art. United States: Pennsylvania State University Press, 2012.Chaney, Lisa. Chanel: An Intimate Life. United Kingdom: Penguin Books Limited, 2011.Christensen, J.A. Cut-Art: An Introduction to Chung-Hua and Kiri-E. New York: Watson-Guptill Publications, 1989. Clark, Eddie M., Timothy C. Brock, David E. Stewart, David W. Stewart. Attention, Attitude, and Affect in Response to Advertising. United Kingdom: Taylor & Francis Group, 1994.Deuchar, Alexander. British Crests: Containing the Crests and Mottos of the Families of Great Britain and Ireland Together with Those of the Principal Cities – Primary So. London: Kirkwood & Sons, 1817.Ebert, Robert. “Great Movie: Stage Coach.” Robert Ebert.com. 1 Aug. 2011. 10 Mar. 2019 <https://www.rogerebert.com/reviews/great-movie-stagecoach-1939>.Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. London: Henry Washbourne, 1847.Eisenberger, Naomi I., Matthew D. Lieberman, and Kipling D. Williams. "Does Rejection Hurt? An Fmri Study of Social Exclusion." Science 302.5643 (2003): 290-92.Family Crests of Japan. California: Stone Bridge Press, 2007.Gombrich, Ernst. "The Visual Image: Its Place in Communication." Scientific American 272 (1972): 82-96.Hedarty, Stephanie. "How Jeans Conquered the World." BBC World Service. 28 Feb. 2012. 26 July 2019 <https://www.bbc.com/news/magazine-17101768>. Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. "Signaling Status with Luxury Goods: The Role of Brand Prominence." Journal of Marketing 74.4 (2010): 15-30.Hill, Daniel Delis. Advertising to the American Woman, 1900-1999. United States of Ame: Ohio State University Press, 2002."History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>. icon-icon: Telling You More about Icons. 18 Dec. 2016. 26 July 2019 <http://www.icon-icon.com/en/hermes-logo-the-horse-drawn-carriage/>. Jones, Geoffrey. Merchants to Multinationals: British Trading Companies in the 19th and 20th Centuries. Oxford: Oxford UP, 2002.Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>. Krick, Jessa. "Charles Frederick Worth (1825-1895) and the House of Worth." Heilburnn Timeline of Art History. The Met. Oct. 2004. 23 July 2019 <https://www.metmuseum.org/toah/hd/wrth/hd_wrth.htm>. Levi’s. "About Levis Strauss & Co." 25 July 2019 <https://www.levis.com.au/about-us.html>. Lévi-Strauss, Claude. Totemism. London: Penguin, 1969.Lopes, Teresa de Silva, and Paul Duguid. Trademarks, Brands, and Competitiveness. Abingdon: Routledge, 2010.Maslow, Abraham. "A Theory of Human Motivation." British Journal of Psychiatry 208.4 (1942): 313-13.Moore, Karl, and Susan Reid. "The Birth of Brand: 4000 Years of Branding History." Business History 4.4 (2008).Muthu, Subramanian Senthikannan. Sustainability in Denim. Cambridge Woodhead Publishing, 2017.Polan, Brenda, and Roger Tredre. The Great Fashion Designers. Oxford: Bloomsbury Publishing, 2009.Pool, Roger C. Introduction. Totemism. New ed. Harmondsworth: Penguin, 1969.Press, Claire. Wardrobe Crisis: How We Went from Sunday Best to Fast Fashion. Melbourne: Schwartz Publishing, 2016.Sale, K. Rebels against the Future: The Luddites and Their War on the Industrial Revolution: Lessons for the Computer Age. Massachusetts: Addison-Wesley, 1996.Snow, C.P. The Two Cultures and the Scientific Revolution. Cambridge: Cambridge University Press, 1959. Snyder, Rachel Louise. Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade. New York: W.W. Norton, 2008.Starcevic, Sladjana. "The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe." Marketing 46.3 (2015): 179-96.Tikkanen, Amy. "Coco Chanel." Encyclopaedia Britannica. 19 Apr. 2019. 25 July 2019 <https://www.britannica.com/biography/Coco-Chanel>.Veblen, Thorstein. The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. London: Macmillan, 1975.Weir, Kirsten. "The Pain of Social Rejection." American Psychological Association 43.4 (2012): 50.Williamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. Ideas in Progress. London: Boyars, 1978.
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Adams, Jillian Elaine. "Marketing Tea against a Turning Tide: Coffee and the Tea Council of Australia 1963–1974." M/C Journal 15, no. 2 (May 2, 2012). http://dx.doi.org/10.5204/mcj.472.

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The Coming of Coffee Before World War II, Australians followed British tradition and largely drank tea. When coffee challenged the tea drinking habit in post-war Australia, the tea industry fought back using the most up-to-date marketing techniques imported from America. The shift to coffee drinking in post-war Australia is, therefore, explored through a focus on both the challenges faced by the tea industry and how that industry tackled the trend towards coffee. By focusing on the Australian Tea Council’s marketing campaign promoting tea as a fashionable drink and preferable to coffee, this article explores Australia’s cultural shift from tea drinking to coffee drinking. This complex and multi-layered transition, often simply explained by post-war migration, provides an opportunity to investigate other causal aspects of this shift. In doing so, it draws on oral histories—including of central figures working in the tea and coffee industries—as well as reports in newspapers and popular magazines, during this period of culinary transition. Australians always drank coffee but it was expensive, difficult and inconsistent to brew, and was regarded as a drink “for the better class of person” (P. Bennett). At the start of World War II, Australia was second only to Britain in terms of its tea consumption and maintaining Australia’s supply of tea was a significant issue for the government (NAA, “Agency Notes”). To guarantee a steady supply, tea was rationed, as were many other staples. Between 1941 and 1955, the tea supply was under government control with the Commonwealth-appointed Tea Control Board responsible for its purchase and distribution nationwide (Adams, “From Instant” 16). The influence of the USA on Australia’s shift from tea-drinking has been underplayed in narratives of the origins of Australia’s coffee culture, but the presence of American servicemen, either stationed in Australia or passing through during the war in the Pacific, had a considerable impact on what Australians ate and drank. In 2007, the late John Button noted that:It is when the countries share a cause that the two peoples have got to know each other best. Between 1942 and 1945, when Australia’s population was seven million, one million US service personnel came to Australia. They were made welcome, and strange things happened. American sporting results and recipes were published in the newspapers; ‘The Star-Spangled Banner’ was played at the start of theatre and concert performances. Australians were introduced to the hot dog; Americans, reluctantly, to the dim sim. 10 or 15 years after the war, there were stories of New York cab drivers who knew Australia well and spoke warmly of their wartime visits. For years, letters between Australia and the US went back and forth between pen friends […] following up friendships developed during the war. Supplying the daily ration of coffee to American servicemen was another concern for the Australian government as Australia had insufficient roasting capacity to supply this coffee—and so three roasting machines were shipped to Australia to help meet this new demand (NAA, MP5/45 a). To ensure a steady supply, coffee too came under the control of the Tea Controller and the Tea Control Board became the Tea and Coffee Control Board. At this time, civilians became more aware of coffee as newspapers raised its profile and Australian families invited American servicemen in their homes. Differences in food preferences between American servicemen and Australians were noticed, with coffee the most notable of these. The Argus reported that: “The main point of issue in these rival culinary fancies is the longstanding question of coffee” (“Yanks Differ” 8). It concluded that Australians and Americans ate the same foods, only prepared in different ways, but the most significant difference between them was the American “preference for coffee” (8). When Australian families invited hosted servicemen in their homes, housewives needed advice on how to make prepare coffee, and were told:One of the golden rules for hostesses entertaining American troops should be not to serve them coffee unless they know how to make it in the American fashion [...] To make coffee in the proper American fashion requires a special kind of percolating. Good results may be obtained by making coffee with strong freshly ground beans and the coffee should be served black with cream to be added if required (“Coffee for Americans” 5). Australian civilians also read reports of coffee, rather than tea, being served to Australian servicemen overseas, and the following report in The Argus in 1942 shows: “At Milne Bay 100 gallons of coffee were served to the men after pictures had been shown each night. Coffee was not the only comfort to be supplied. There were also chocolate, tobacco, toothpaste, and other articles appreciated by the troops” (“Untitled” 5). Due largely to tea rationing and the presence of American servicemen, Australia’s coffee consumption increased to 500 grams per person per annum between 1941 and 1944, but it also continued to rise in the immediate post-war period when the troops had departed (ABS). In May 1947, the Tea (and Coffee) Controller reported an increased consumption of 54 per cent in the two years after the war ended (NAA, MP5/45 b). Tea Loses Its Way Australian tea company and coffee roaster, Bushells, had an excellent roast and ground coffee—Bushells Pure Coffee—according to Bill Bennett who worked for the company from 1948 to 1950 (B. Bennett). It was sold freshly roasted in screw-top jars that could be re-used for storage in the kitchen or pantry. In 1945, in a series of cartoon-style advertisements, Bushells showed consumers how easy it was to make coffee using this ground beans, but the most significant challenge to tea’s dominance came not with this form of coffee, but in 1948 with the introduction of Nestlé instant coffee. Susie Khamis argues that “of all the coffee brands that vied for Australians’ attention, Nestlé was by far the most salient, by virtue of its frequency, timeliness and resonance” (218). With Nestlé instant coffee, “you use just the quantity you need for each cup and there are no grounds or sediment. Nescafé made perfect full-flavoured coffee in a matter of seconds” (Canberra Times). Figure 1. Advertisement for Nestlé Coffee. The Canberra Times 5 Aug. 1949: 2. Figure 2. Advertisement for Bushells Coffee. The Argus 22 Aug. 1945: 11. Instant coffee, as well as being relatively cheap, solved the “problem” of its brewing and was marketed as convenient, economical, and consistent. It also was introduced at a time when the price of tea was increasing and the American lifestyle had great appeal to Australians. Khamis argues that the discovery of instant coffee “spoke to changes in Australia’s lifestyle options”, noting that the “tea habit was tied to Australia’s development as a far-flung colonial outpost, a daily reminder that many still looked to London as the nation’s cultural capital; the growing appeal of instant coffee reflected a widening and more nuanced cultural palate” (218). Instant coffee, modernity, America, and glamour became thus entwined in a period when Australia’s cultural identity “was informed less by the staid conservatism of Britain than the heady flux of the new world glamour” (Khamis 219). In the 1950s, Australians were seduced by espresso coffee presented to them in imaginatively laid out coffee lounges featuring ultra modern décor and streamlined fittings. Customers were reportedly “seduced by the novelty of the impressive-looking espresso machines, all shining chrome and knobs and pressure gauges” (Australasian Confectioner and Restaurant Journal 61). At its best, espresso coffee is a sublime drink with a rich thick body and a strong flavour. It is a pleasure to look at and has about it an air of European sophistication. These early coffee lounges were the precursors of the change from American-style percolated coffee (Adams, “Barista” vi). According to the Australasian Confectioner and Restaurant Journal, in 1956 espresso coffee was changing the way people drank coffee “on the continent, in London and in other parts of the world,” which means that as well as starting a new trend in Australia, this new way of brewing coffee was making coffee even more popular elsewhere (61). The Connoisseurship of Coffee Despite the popularities of cafés, the Australian consumer needed to be educated to become a connoisseur, and this instruction was provided in magazine and newspaper articles. Rene Dalgleish, writing for Australian Home Beautiful in 1964, took “a look around the shops” to report on “a growing range of glamorous and complicated equipment designed for the once-simple job of brewing a cup of tea, or more particularly, coffee” (21). Although she included teapots, her main focus was coffee brewing equipment—what it looked like and how it worked. She also discussed how to best appreciate coffee, and described a range of home grinding and brewing coffee equipment from Turkish to percolation and vacuum coffee makers. As there was only one way of making tea, Dalgleish pays little attention to its method of brewing (21) and concludes the piece by referring only to coffee: “There are two kinds of coffee drinkers—those who drink it because it is a drink and coffee lovers. The sincere coffee lover is one who usually knows about coffee and at the drop of a hat will talk with passionate enthusiasm on the only way to make real coffee” (21). In its first issue in 1966, Australasian Gourmet Magazine reflected on the increased consumption and appreciation of coffee in a five-page feature. “More and more people are serving fine coffee in their homes,” it stated, “while coffee lounges and espresso bars are attracting the public in the city, suburbs and country towns” (Repin and Dressler 36). The article also noted that there was growing interest in the history and production of coffee as well as roasting, blending, grinding, and correct preparation methods. In the same year, The Australian Women’s Weekly acknowledged a growing interest in both brewing, and cooking with, coffee in a lift-out recipe booklet titled “Cooking with Coffee.” This, according to the Weekly, presented “directions that tell you how to make excellent coffee by seven different methods” as well as “a variety of wonderful recipes for cakes, biscuits, desserts, confectionary and drinks, all with the rich flavor of coffee” (AWW). By 1969, the topic was so well established that Keith Dunstan could write an article lampooning coffee snobbery in Australian Gourmet Magazine. He describes his brother’s attention to detail when brewing coffee and his disdain for the general public who were all drinking what he called “muck”. Coffee to the “coffee-olics” like his brother was, Dunstan suggested, like wine to the gourmand (5). In the early 1960s, trouble was brewing in the tea business. Tea imports were not keeping pace with population growth and, in 1963, the Tea Bureau conducted a national survey into the habits of Australian tea drinkers (McMullen). This found that although tea was the most popular beverage at the breakfast table for all socio-economic groups, 30 per cent of Australian housewives did not realise that tea was cheaper than coffee. 52 per cent of coffee consumed was instant and one reason given for coffee drinking between meals was that it was easier to make one cup (Broadcasting and Television “Tea Gains”). Marketing Tea against a Turning Tide Coffee enjoyed an advantage that tea was unlikely to ever have, as the margin between raw bean and landed product was much wider than tea. Tea was also traditionally subject to price-cutting by grocery chains who used it as a loss leader “to bring the housewife into the store” (Broadcasting and Television “Tea Battles”) and, with such a fine profit margin, the individual tea packer had little to allocate for marketing expenses. In response, a group of tea merchants, traders and members of tea growing countries formed The Tea Council of Australia in 1963 to pool their marketing funds to collectively market their product. With more funds, the Council hoped to achieve what individual companies could not (Adams “From Instant” 1-19). The chairman of the Tea Council, Mr. G. McMullan, noted that tea was “competing in the supermarkets with all beverages that are sold […]. All the beverages are backed by expensive marketing campaigns. And this is the market that tea must continue to hold its share” (McMullen 6). The Tea Council employed the services of Jackson Wain and Company for its marketing and public relations campaign. Australian social historian Warren Fahey worked for the company in the 1960s and described it in an interview. He recalled: Jackson Wain was quite a big advertising agency. Like a lot of these big agencies of the time it was Australian owned by Barry Wain and John Jackson. Jackson Wain employed some illustrious creative directors at that time and its clients were indeed big: they had Qantas, Rothmans, the Tea Council, White Wings—which was a massive client—and Sunbeam. And they are just some of the ones they had. Over the following eleven years, the Tea Council sought innovative ways to identify target markets and promote tea drinking. Much of this marketing was directed at women. Since women were responsible for most of the household shopping, and housewives were consuming “incidental” beverages during the day (that is, not with meals), a series of advertisements were placed in women’s magazines. Showing how tea could be enjoyed at work, play, in the home, and while shopping, these kick-started the Tea Council’s advertising campaign in 1964. Fahey remembers that: tea was seen as old-fashioned so they started to talk about different aspects of drinking tea. I remember the images of several campaigns that came through Jackson Wain of the Tea Board. The Women’s Weekly ones were a montage of images where they were trying to convince people that tea was refreshing […] invigorating […] [and] friendly. Figure 3. Tea Council Advertisement. The Australian Women’s Weekly 29 Jan. 1964, 57. Radio was the Tea Council’s “cup of tea”. Transistor and portable radio arrived in Australia in the 1950s and this much listened to medium was especially suited to the Tea Council’s advertising (Tea Council Annual Report 1964). Radio advertising was relatively low-cost and the Council believed that people thought aurally and could picture their cup of tea as soon as they heard the word “tea”. Fahey explains that although radio was losing some ground to the newly introduced television, it was still the premier media, largely because it was personality driven. Many advertisers were still wary of television, as were the agencies. Radio advertisements, read live to air by the presenter, would tell the audience that it was time for a cuppa—“Right now is the right time to taste the lively taste of tea” (Tea Council Annual Report 1964)—and a jingle created for the advertisement completed the sequence. Fahey explained that agencies “were very much tuned into the fact even in those days that women were a dominant fact in the marketing of tea. Women were listening to radio at home while they were doing their work or entertaining their friends and those reminders to have a cup of tea would have been quite useful triggers in terms of the marketing”. The radio jingle, “The taste of tea makes a lively you” (Jackson Wain, “Tea Council”) aired 21,000 times on 85 radio stations throughout Australia in 1964 (Tea Council of Australia Annual Report). In these advertisements, tea was depicted as an interesting, exciting and modern beverage, suitable for consumption at home as outside it, and equally, if not more, refreshing than other beverages. People were also encouraged to use more tea when they brewed a pot by adding “one [spoonful] for the pot” (Jackson Wain, “Tea Council”). These advertisements were designed to appeal to both housewives and working women. For the thrifty housewife, they emphasised value for money in a catchy radio jingle that contained the phrase “and when you drink tea the second cup’s free” (Jackson Wain “Tea Council”). For the fashionable, tea could be consumed with ice and lemon in the American fashion, and glamorous fashion designer Prue Acton and model Liz Holmes both gave their voices to tea in a series of radio advertisements (Tea Council of Australia, “Annual Reports”). This was supported with a number of other initiatives. With the number of coffee lounges increasing in cities, the Tea Council devised a poster “Tea is Served Here” that was issued to all cafes that served tea. This was strategically placed to remind people to order the beverage. Other print tea advertisements targeted young women in the workforce as well as women taking time out for a hot drink while shopping. Figure 4. “Tea Is Served Here.” Tea Council of Australia. Coll. of Andy Mac. Photo: Andy Mac. White Wings Bake-off The cookery competition known as the White Wings Bake-Off was a significant event for many housewives during this period, and the Tea Council capitalised on it. Run by the Australian Dairy Board and White Wings, a popular Australian flour milling company, the Bake-Off became a “national institution […] and tangible proof of the great and growing interest in good food and cooking in Australia” (Wilson). Starting in 1963, this competition sought original recipes from home cooks who used White Wings flour and dairy produce. Winners were feted with a gala event, national publicity and generous prizes presented by international food experts and celebrity chefs such as Graham Kerr. Prizes in 1968 were awarded at a banquet at the Southern Cross Hotel and the grand champion won A$4,750 and a Metters’ cooking range. Section winners received A$750 and the stove. In 1968, the average weekly wage in Australia was A$45 and the average weekly spend on food was $3.60, which makes these significant prizes (Talkfinancenet). In a 1963 television advertisement for White Wings, the camera pans across a table laden with cakes and scones. It is accompanied by the jingle, “White Wings is the Bake Off flour—silk sifted, silk sifted” (Jackson Wain, “Bake-Off”). Prominent on the table is a teapot and cup. Fahey noted the close “simpatico” relationship between White Wings and the Tea Council:especially when it came down to […] the White Wings Bake Off [...]. Tea always featured prominently because of the fact that people were still in those days baking once a week [...] having that home baking along side a cup of tea and a teapot was something that both sides were trying to capitalise on. Conclusion Despite these efforts, throughout the 1960s tea consumption continued to fall and coffee to rise. By 1969, the consumption of coffee was over a kilogram per person per annum and tea had fallen to just over two kilograms per person per year (ABS). In 1973, due to internal disputes and a continued decline in tea sales, the Tea Council disbanded. As Australians increasingly associated coffee with glamour, convenience, and gourmet connoisseurship, these trajectories continued until coffee overtook tea in 1979 (Khamis 230) and, by the 1990s, coffee consumption was double that of tea. Australia’s cultural shift from tea drinking to coffee drinking—easily, but too simplistically, explained by post-war migration—is in itself a complex and multi layered transition, but the response and marketing campaign by the Tea Council provides an opportunity to investigate other factors at play during this time of change. Fahey sums the situation up appropriately and I will conclude with his remarks: “Advertising is never going to change the world. It can certainly persuade a market place or a large percentage of a market place to do something but one has to take into account there were so many other social reasons why people switched over to coffee.” References Adams, Jillian. Barista: A Guide to Espresso Coffee. Frenchs Forest NSW: Pearson Education Australia, 2006. -----. “From Instant Coffee to Italian Espresso: How the Cuppa Lost its Way.” Masters Thesis in Oral History and Historical Memory. Melbourne: Monash University, 2009. Advertisement for Bushells Coffee. The Argus 22 Aug. (1945): 11. Australian Bureau of Statistics [ABS]. “4307.0 Apparent Consumption of Tea and Coffee, Australia 1969-1970.” Canberra: Australian Bureau of Statistics, 2000. Australasian Confectioner and Restaurant Journal. “Espresso Comes to Town.” Australian Confectioner and Restaurant Journal Feb. (1956): 61. Bennett, Bill. Interview. 22 Jun. 2007. Bennett, Peter. Interview. 10 Mar. 2010. Broadcasting and Television. “Tea Gains 98% Market Acceptance.” Broadcasting and Television 6 Jun. (1963): 16. -----. “Tea Battles Big Coffee Budgets.” Broadcasting and Television News 14 Oct. (1965): 16. Button, John. “America’s Australia: Instructions for a Generation.” The Monthly Feb. (2007) 28 Mar. 2012 ‹http://www.themonthly.com.au/monthly-essays-john-button-americas-australia-instructions-generation-456›. Canberra Times, The. Advertisement for Nestle Coffee. The Canberra Times 5 Aug. (1949): 2. “Coffee for Americans.” The Argus 20 Apr. (1942): 5.Dalgleish, Rene. “Better Tea and Coffee.” Australian Home Beautiful Jun. (1964): 21–5. Dunstan, Keith. “The Making of a Coffee-olic.” The Australian Gourmet Magazine Sep./Oct. (1969): 5. Fahey, Warren. Interview. 19 Aug. 2010. Howard, Leila. ‘Cooking with Coffee.” The Australian Women’s Weekly 6 Jul. (1966): 1–15. Jackson Wain. “The Bake-off Flour!” TV Commercial, 30 secs. Australia: Fontana Films for Jackson Wain, 1963. 1 Feb. 2012 ‹www.youtube.com/watch?v=1X50sCwbUnw›. -----. “Tea Council of Australia.” TV commercials, 30 secs. National Film and Sound Archive, 1964–1966. Khamis, Susie. “ It Only Takes a Jiffy to Make.” Food Culture and Society 12.2 (2009): 218–33. McMullen, G. F. The Tea Council of Australia Annual Report. Sydney, 1969. National Archives of Australia [NAA]. Agency Notes CP629/1. “History of the Tea Control and Tea Importation Board, January 1942–December 1956.” -----. Series MP5/45 a. Minutes of the Tea Control Board. 17 Aug. 1942. -----. Series MP5/45 b. Minutes of the Tea Control Board. 29 May 1947. Repin, J. D., and H. Dressler. “The Story of Coffee.” Australian Gourmet Magazine 1.1 (1966): 36–40. Talkfinance.net. “Cost of Living: Today vs. 1960.” 1 May 2012 ‹http://www.talkfinance.net/f32/cost-living-today-vs-1960-a-3941› Tea Council of Australia. Annual Reports Tea Council of Australia 1964–1973. ----- Advertisement. The Australian Women’s Weekly 3 Jul. (1968): 22.“Untitled.” The Argus 20 Apr. (1942): 5. Wilson, Trevor. The Best of the Bake-Off. Sydney: Ure Smith, 1969.“Yanks and Aussies Differ on ‘Eats’.” The Argus 4 Jul. (1942): 8.
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"Buchbesprechungen." Militaergeschichtliche Zeitschrift 72, no. 1 (June 1, 2013): 107–240. http://dx.doi.org/10.1515/mgzs-2013-0005.

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Allgemeines Das ist Militärgeschichte! Probleme - Projekte - Perspektiven. Hrsg. mit Unterstützung des MGFA von Christian Th. Müller und Matthias Rogg Dieter Langewiesche Lohn der Gewalt. Beutepraktiken von der Antike bis zur Neuzeit. Hrsg. von Horst Carl und Hans-Jürgen Bömelburg Birte Kundrus Piraterie von der Antike bis zur Gegenwart. Hrsg. von Volker Grieb und Sabine Todt. Unter Mitarb. von Sünje Prühlen Martin Rink Robert C. Doyle, The Enemy in Our Hands. America's Treatment of Enemy Prisoners of War from the Revolution to the War on Terror Rüdiger Overmans Maritime Wirtschaft in Deutschland. Schifffahrt - Werften - Handel - Seemacht im 19. und 20. Jahrhundert. Hrsg. von Jürgen Elvert, Sigurd Hess und Heinrich Walle Dieter Hartwig Guntram Schulze-Wegener, Das Eiserne Kreuz in der deutschen Geschichte Harald Potempa Michael Peters, Geschichte Frankens. Von der Zeit Napoleons bis zur Gegenwart Helmut R. Hammerich Johannes Leicht, Heinrich Claß 1868-1953. Die politische Biographie eines Alldeutschen Michael Epkenhans Altertum und Mittelalter Anne Curry, Der Hundertjährige Krieg (1337-1453) Martin Clauss Das Elbinger Kriegsbuch (1383-1409). Rechnungen für städtische Aufgebote. Bearb. von Dieter Heckmann unter Mitarb. von Krzysztof Kwiatkowski Hiram Kümper Sascha Möbius, Das Gedächtnis der Reichsstadt. Unruhen und Kriege in der lübeckischen Chronistik und Erinnerungskultur des späten Mittelalters und der frühen Neuzeit Hiram Kümper Frühe Neuzeit Mark Hengerer, Kaiser Ferdinand III. (1608-1657). Eine Biographie Steffen Leins Christian Kunath, Kursachsen im Dreißigjährigen Krieg Marcus von Salisch Robert Winter, Friedrich August Graf von Rutowski. Ein Sohn Augusts des Starken geht seinen Weg Alexander Querengässer Die Schlacht bei Minden. Weltpolitik und Lokalgeschichte. Hrsg. von Martin Steffen Daniel Hohrath 1789-1870 Riccardo Papi, Eugène und Adam - Der Prinz und sein Maler. Der Leuchtenberg-Zyklus und die Napoleonischen Feldzüge 1809 und 1812 Alexander Querengässer Eckart Kleßmann, Die Verlorenen. Die Soldaten in Napoleons Rußlandfeldzug Daniel Furrer, Soldatenleben. Napoleons Russlandfeldzug 1812 Heinz Stübig Hans-Dieter Otto, Für Einigkeit und Recht und Freiheit. Die deutschen Befreiungskriege gegen Napoleon 1806-1815 Heinz Stübig 1871-1918 Des Kaisers Knechte. Erinnerungen an die Rekrutenzeit im k.(u.)k. Heer 1868 bis 1914. Hrsg., bearb. und erl. von Christa Hämmerle Tamara Scheer Kaiser Friedrich III. Tagebücher 1866-1888. Hrsg. und bearb. von Winfried Baumgart Michael Epkenhans Tanja Bührer, Die Kaiserliche Schutztruppe für Deutsch-Ostafrika. Koloniale Sicherheitspolitik und transkulturelle Kriegführung 1885 bis 1918 Thomas Morlang Krisenwahrnehmungen in Deutschland um 1900. Zeitschriften als Foren der Umbruchszeit im wilhelminischen Reich = Perceptions de la crise en Allemagne au début du XXe siècle. Les périodiques et la mutation de la société allemande à l'époque wilhelmienne. Hrsg. von/ed. par Michel Grunewald und/et Uwe Puschner Bruno Thoß Peter Winzen, Im Schatten Wilhelms II. Bülows und Eulenburgs Poker um die Macht im Kaiserreich Michael Epkenhans Alexander Will, Kein Griff nach der Weltmacht. Geheime Dienste und Propaganda im deutsch-österreichisch-türkischen Bündnis 1914-1918 Rolf Steininger Maria Hermes, Krankheit: Krieg. Psychiatrische Deutungen des Ersten Weltkrieges Thomas Beddies Ross J. Wilson, Landscapes of the Western Front. Materiality during the Great War Bernd Jürgen Wendt Jonathan Boff, Winning and Losing on the Western Front. The British Third Army and the Defeat of Germany in 1918 Christian Stachelbeck Glenn E. Torrey, The Romanian Battlefront in World War I Gundula Gahlen Uwe Schulte-Varendorff, Krieg in Kamerun. Die deutsche Kolonie im Ersten Weltkrieg Thomas Morlang 1919-1945 »Und sie werden nicht mehr frei sein ihr ganzes Leben«. Funktion und Stellenwert der NSDAP, ihrer Gliederungen und angeschlossenen Verbände im »Dritten Reich«. Hrsg. von Stephanie Becker und Christoph Studt Armin Nolzen Robert Gerwarth, Reinhard Heydrich. Biographie Martin Moll Christian Adam, Lesen unter Hitler. Autoren, Bestseller, Leser im Dritten Reich Gabriele Bosch Alexander Vatlin, »Was für ein Teufelspack«. Die Deutsche Operation des NKWD in Moskau und im Moskauer Gebiet 1936 bis 1941 Helmut Müller-Enbergs Rolf-Dieter Müller, Hitlers Wehrmacht 1935 bis 1945 Armin Nolzen Felix Römer, Kameraden. Die Wehrmacht von innen Martin Moll Johann Christoph Allmayer-Beck, »Herr Oberleitnant, det lohnt doch nicht!« Kriegserinnerungen an die Jahre 1938 bis 1945 Othmar Hackl Stuart D. Goldman, Nomonhan, 1939. The Red Army's Victory that shaped World War II Gerhard Krebs Francis M. Carroll, Athenia torpedoed. The U-boat attack that ignited the Battle of the Atlantic Axel Niestlé Robin Higham, Unflinching zeal. The air battles over France and Britain, May-October 1940 Michael Peters Anna Reid, Blokada. Die Belagerung von Leningrad 1941-1944 Birgit Beck-Heppner Jack Radey and Charles Sharp, The Defense of Moscow. The Northern Flank Detlef Vogel Jochen Hellbeck, Die Stalingrad-Protokolle. Sowjetische Augenzeugen berichten aus der Schlacht Christian Streit Robert M. Citino, The Wehrmacht retreats. Fighting a lost war, 1943 Martin Moll Carlo Gentile, Wehrmacht und Waffen-SS im Partisanenkrieg: Italien 1943-1945 Kerstin von Lingen Tim Saunders, Commandos & Rangers. D-Day Operations Detlef Vogel Frederik Müllers, Elite des »Führers«? Mentalitäten im subalternen Führungspersonal von Waffen-SS und Fallschirmjägertruppe 1944/45 Sebastian Groß, Gefangen im Krieg. Frontsoldaten der Wehrmacht und ihre Weltsicht John Zimmermann Tobias Seidl, Führerpersönlichkeiten. Deutungen und Interpretationen deutscher Wehrmachtgeneräle in britischer Kriegsgefangenschaft Alaric Searle Nach 1945 Wolfgang Benz, Deutschland unter alliierter Besatzung 1945-1949. Michael F. Scholz, Die DDR 1949-1990 Denis Strohmeier Bastiaan Robert von Benda-Beckmann, A German Catastrophe? German historians and the Allied bombings, 1945-2010 Horst Boog Hans Günter Hockerts, Der deutsche Sozialstaat. Entfaltung und Gefährdung seit 1945 Ursula Hüllbüsch Korea - ein vergessener Krieg? Der militärische Konflikt auf der koreanischen Halbinsel 1950-1953 im internationalen Kontext. Hrsg. von Bernd Bonwetsch und Matthias Uhl Gerhard Krebs Andreas Eichmüller, Keine Generalamnestie. Die strafrechtliche Verfolgung von NS-Verbrechen in der frühen Bundesrepublik Clemens Vollnhals Horst-Eberhard Friedrichs, Bremerhaven und die Amerikaner. Stationierung der U.S. Army 1945-1993 - eine Bilddokumentation Heiner Bröckermann Russlandheimkehrer. Die sowjetische Kriegsgefangenschaft im Gedächtnis der Deutschen. Hrsg. von Elke Scherstjanoi Georg Wurzer Klaus Naumann, Generale in der Demokratie. Generationsgeschichtliche Studien zur Bundeswehrelite Rudolf J. Schlaffer John Zimmermann, Ulrich de Maizière. General der Bonner Republik 1912 bis 2006 Klaus Naumann Nils Aschenbeck, Agent wider Willen. Frank Lynder, Axel Springer und die Eichmann-Akten Rolf Steininger »Entrüstet Euch!«. Nuklearkrise, NATO-Doppelbeschluss und Friedensbewegung. Hrsg. von Christoph Becker-Schaum [u.a.] Winfried Heinemann Volker Koop, Besetzt. Sowjetische Besatzungspolitik in Deutschland Silke Satjukow, Besatzer. »Die Russen« in Deutschland 1945-1994 Heiner Bröckermann Marco Metzler, Nationale Volksarmee. Militärpolitik und politisches Militär in sozialistischer Verteidigungskoalition 1955/56 bis 1989/90 Klaus Storkmann Rüdiger Wenzke, Ab nach Schwedt! Die Geschichte des DDR-Militärstrafvollzugs Silke Satjukow Militärs der DDR im Auslandsstudium. Erlebnisberichte, Fakten und Dokumente. Hrsg. von Bernd Biedermann und Hans-Georg Löffler Rüdiger Wenzke Marianna Dudley, An Environmental History of the UK Defence Estate, 1945 to the Present Michael Peters
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32

Smith, Jenny Leigh. "Tushonka: Cultivating Soviet Postwar Taste." M/C Journal 13, no. 5 (October 17, 2010). http://dx.doi.org/10.5204/mcj.299.

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During World War II, the Soviet Union’s food supply was in a state of crisis. Hitler’s army had occupied the agricultural heartlands of Ukraine and Southern Russia in 1941 and, as a result, agricultural production for the entire nation had plummeted. Soldiers in Red Army, who easily ate the best rations in the country, subsisted on a daily allowance of just under a kilogram of bread, supplemented with meat, tea, sugar and butter when and if these items were available. The hunger of the Red Army and its effect on the morale and strength of Europe’s eastern warfront were causes for concern for the Soviet government and its European and American allies. The one country with a food surplus decided to do something to help, and in 1942 the United States agreed to send thousands of pounds of meat, cheese and butter overseas to help feed the Red Army. After receiving several shipments of the all-American spiced canned meat SPAM, the Red Army’s quartermaster put in a request for a more familiar canned pork product, Russian tushonka. Pound for pound, America sent more pigs overseas than soldiers during World War II, in part because pork was in oversupply in the America of the early 1940s. Shipping meat to hungry soldiers and civilians in war torn countries was a practical way to build business for the U.S. meat industry, which had been in decline throughout the 1930s. As per a Soviet-supplied recipe, the first cans of Lend-Lease tushonka were made in the heart of the American Midwest, at meatpacking plants in Iowa and Ohio (Stettinus 6-7). Government contracts in the meat packing industry helped fuel economic recovery, and meatpackers were in a position to take special request orders like the one for tushonka that came through the lines. Unlike SPAM, which was something of a novelty item during the war, tushonka was a food with a past. The original recipe was based on a recipe for preserved meat that had been a traditional product of the Ural Mountains, preserved in jars with salt and fat rather than by pressure and heat. Thus tushonka was requested—and was mass-produced—not simply as a convenience but also as a traditional and familiar food—a taste of home cooking that soldiers could carry with them into the field. Nikita Khrushchev later claimed that the arrival of tushonka was instrumental in helping the Red Army push back against the Nazi invasion (178). Unlike SPAM and other wartime rations, tushonka did not fade away after the war. Instead, it was distributed to the Soviet civilian population, appearing in charity donations and on the shelves of state shops. Often it was the only meat product available on a regular basis. Salty, fatty, and slightly grey-toned, tushonka was an unlikely hero of the postwar-era, but during this period tushonka rose from obscurity to become an emblem of socialist modernity. Because it was shelf stable and could be made from a variety of different cuts of meat, it proved an ideal product for the socialist production lines where supplies and the pace of production were infinitely variable. Unusual in a socialist system of supply, this product shaped production and distribution lines, and even influenced the layout of meatpacking factories and the genetic stocks of the animals that were to be eaten. Tushonka’s initial ubiquity in the postwar Soviet Union had little to do with the USSR’s own hog industry. Pig populations as well as their processing facilities had been decimated in the war, and pigs that did survive the Axis invasion had been evacuated East with human populations. Instead, the early presence of tushonka in the pig-scarce postwar Soviet Union had everything to do with Harry Truman’s unexpected September 1945 decision to end all “economically useful” Lend-Lease shipments to the Soviet Union (Martel). By the end of September, canned meat was practically the only product still being shipped as part of Lend-Lease (NARA RG 59). Although the United Nations was supposed to distribute these supplies to needy civilians free of cost, travelers to the Soviet Union in 1946 spotted cans of American tushonka for sale in state shops (Skeoch 231). After American tushonka “donations” disappeared from store shelves, the Soviet Union’s meat syndicates decided to continue producing the product. Between its first appearance during the war in 1943, and the 1957 announcement by Nikita Khrushchev that Soviet policy would restructure all state animal farms to support the mass production of one or several processed meat products, tushonka helped to drive the evolution of the Soviet Union’s meat packing industry. Its popularity with both planners and the public gave it the power to reach into food commodity chains. It is this backward reach and the longer-term impacts of these policies that make tushonka an unusual byproduct of the Cold War era. State planners loved tushonka: it was cheap to make, the logistics of preparing it were not complicated, it was easy to transport, and most importantly, it served as tangible evidence that the state was accomplishing a long-standing goal to get more meat to its citizenry and improving the diet of the average Soviet worker. Tushonka became a highly visible product in the Soviet Union’s much vaunted push to establish a modern food regime intended to rival that of the United States. Because it was shelf-stable, wartime tushonka had served as a practical food for soldiers, but after the war tushonka became an ideal food for workers who had neither the time nor the space to prepare a home-cooked meal with fresh meat. The Soviet state started to produce its own tushonka because it was such an excellent fit for the needs and abilities of the Soviet state—consumer demand was rarely considered by planners in this era. Not only did tushonka fit the look and taste of a modern processed meat product (that is, it was standard in texture and flavor from can to can, and was an obviously industrially processed product), it was also an excellent way to make the most of the predominant kind of meat the Soviet Union had the in the 1950s: small scraps low-grade pork and beef, trimmings leftover from butchering practices that focused on harvesting as much animal fat, rather than muscle, from the carcass in question. Just like tushonka, pork sausages and frozen pelmeny, a meat-filled pasta dumpling, also became winning postwar foods thanks to a happy synergy of increased animal production, better butchering and new food processing machines. As postwar pigs recovered their populations, the Soviet processed meat industry followed suit. One official source listed twenty-six different kinds of meat products being issued in 1964, although not all of these were pork (Danilov). An instructional manual distributed by the meat and milk syndicate demonstrated how meat shops should wrap and display sausages, and listed 24 different kinds of sausages that all needed a special style of tying up. Because of packaging shortages, the string that bound the sausage was wrapped in a different way for every type of sausage, and shop assistants were expected to be able to identify sausages based on the pattern of their binding. Pelmeny were produced at every meat factory that processed pork. These were “made from start to finish in a special, automated machine, human hands do not touch them. Which makes them a higher quality and better (prevoskhodnogo) product” (Book of Healthy and Delicious Food). These were foods that became possible to produce economically because of a co-occurring increase in pigs, the new standardized practice of equipping meatpacking plants with large-capacity grinders, and freezers or coolers and the enforcement of a system of grading meat. As the state began to rebuild Soviet agriculture from its near-collapse during the war, the Soviet Union looked to the United States for inspiration. Surprisingly, Soviet planners found some of the United States’ more outdated techniques to be quite valuable for new Soviet hog operations. The most striking of these was the adoption of competing phenotypes in the Soviet hog industry. Most major swine varieties had been developed and described in the 19th century in Germany and Great Britain. Breeds had a tendency to split into two phenotypically distinct groups, and in early 20th Century American pig farms, there was strong disagreement as to which style of pig was better suited to industrial conditions of production. Some pigs were “hot-blooded” (in other words, fast maturing and prolific reproducers) while others were a slower “big type” pig (a self-explanatory descriptor). Breeds rarely excelled at both traits and it was a matter of opinion whether speed or size was the most desirable trait to augment. The over-emphasis of either set of qualities damaged survival rates. At their largest, big type pigs resembled small hippopotamuses, and sows were so corpulent they unwittingly crushed their tiny piglets. But the sleeker hot-blooded pigs had a similarly lethal relationship with their young. Sows often produced litters of upwards of a dozen piglets and the stress of tending such a large brood led overwhelmed sows to devour their own offspring (Long). American pig breeders had been forced to navigate between these two undesirable extremes, but by the 1930s, big type pigs were fading in popularity mainly because butter and newly developed plant oils were replacing lard as the cooking fat of preference in American kitchens. The remarkable propensity of the big type to pack on pounds of extra fat was more of a liability than a benefit in this period, as the price that lard and salt pork plummeted in this decade. By the time U.S. meat packers were shipping cans of tushonka to their Soviet allies across the seas, US hog operations had already developed a strong preference for hot-blooded breeds and research had shifted to building and maintaining lean muscle on these swiftly maturing animals. When Soviet industrial planners hoping to learn how to make more tushonka entered the scene however, their interpretation of american efficiency was hardly predictable: scientifically nourished big type pigs may have been advantageous to the United States at midcentury, but the Soviet Union’s farms and hungry citizens had a very different list of needs and wants. At midcentury, Soviet pigs were still handicapped by old-fashioned variables such as cold weather, long winters, poor farm organisation and impoverished feed regimens. The look of the average Soviet hog operation was hardly industrial. In 1955 the typical Soviet pig was petite, shaggy, and slow to reproduce. In the absence of robust dairy or vegetable oil industries, Soviet pigs had always been valued for their fat rather than their meat, and tushonka had been a byproduct of an industry focused mainly on supplying the country with fat and lard. Until the mid 1950s, the most valuable pig on many Soviet state and collective farms was the nondescript but very rotund “lard and bacon” pig, an inefficient eater that could take upwards of two years to reach full maturity. In searching for a way to serve up more tushonka, Soviet planners became aware that their entire industry needed to be revamped. When the Soviet Union looked to the United States, planners were inspired by the earlier competition between hot-blooded and big type pigs, which Soviet planners thought, ambitiously, they could combine into one splendid pig. The Soviet Union imported new pigs from Poland, Lithuania, East Germany and Denmark, trying valiantly to create hybrid pigs that would exhibit both hot blood and big type. Soviet planners were especially interested in inspiring the Poland-China, an especially rotund specimen, to speed up its life cycle during them mid 1950s. Hybrdizing and cross breeding a Soviet super-pig, no matter how closely laid out on paper, was probably always a socialist pipe dream. However, when the Soviets decided to try to outbreed American hog breeders, they created an infrastructure for pigs and pig breeding that had a dramatic positive impact of hog populations across the country, and the 1950s were marked by a large increase in the number of pigs in the Soviet union, as well as dramatic increases in the numbers of purebred and scientific hybrids the country developed, all in the name of tushonka. It was not just the genetic stock that received a makeover in the postwar drive to can more tushonka; a revolution in the barnyard also took place and in less than 10 years, pigs were living in new housing stock and eating new feed sources. The most obvious postwar change was in farm layout and the use of building space. In the early 1950s, many collective farms had been consolidated. In 1940 there were a quarter of a million kolkhozii, by 1951 fewer than half that many remained (NARA RG166). Farm consolidation movements most often combined two, three or four collective farms into one economic unit, thus scaling up the average size and productivity of each collective farm and simplifying their administration. While there were originally ambitious plans to re-center farms around new “agro-city” bases with new, modern farm buildings, these projects were ultimately abandoned. Instead, existing buildings were repurposed and the several clusters of farm buildings that had once been the heart of separate villages acquired different uses. For animals this meant new barns and new daily routines. Barns were redesigned and compartmentalized around ideas of gender and age segregation—weaned baby pigs in one area, farrowing sows in another—as well as maximising growth and health. Pigs spent less outside time and more time at the trough. Pigs that were wanted for different purposes (breeding, meat and lard) were kept in different areas, isolated from each other to minimize the spread of disease as well as improve the efficiency of production. Much like postwar housing for humans, the new and improved pig barn was a crowded and often chaotic place where the electricity, heat and water functioned only sporadically. New barns were supposed to be mechanised. In some places, mechanisation had helped speed things along, but as one American official viewing a new mechanised pig farm in 1955 noted, “it did not appear to be a highly efficient organisation. The mechanised or automated operations, such as the preparation of hog feed, were eclipsed by the amount of hand labor which both preceded and followed the mechanised portion” (NARA RG166 1961). The American official estimated that by mechanizing, Soviet farms had actually increased the amount of human labor needed for farming operations. The other major environmental change took place away from the barnyard, in new crops the Soviet Union began to grow for fodder. The heart and soul of this project was establishing field corn as a major new fodder crop. Originally intended as a feed for cows that would replace hay, corn quickly became the feed of choice for raising pigs. After a visit by a United States delegation to Iowa and other U.S. farms over the summer of 1955, corn became the centerpiece of Khrushchev’s efforts to raise meat and milk productivity. These efforts were what earned Khrushchev his nickname of kukuruznik, or “corn fanatic.” Since so little of the Soviet Union looks or feels much like the plains and hills of Iowa, adopting corn might seem quixotic, but raising corn was a potentially practical move for a cold country. Unlike the other major fodder crops of turnips and potatoes, corn could be harvested early, while still green but already possessing a high level of protein. Corn provided a “gap month” of green feed during July and August, when grazing animals had eaten the first spring green growth but these same plants had not recovered their biomass. What corn remained in the fields in late summer was harvested and made into silage, and corn made the best silage that had been historically available in the Soviet Union. The high protein content of even silage made from green mass and unripe corn ears prevented them from losing weight in the winter. Thus the desire to put more meat on Soviet tables—a desire first prompted by American food donations of surplus pork from Iowa farmers adapting to agro-industrial reordering in their own country—pushed back into the commodity supply network of the Soviet Union. World War II rations that were well adapted to the uncertainty and poor infrastructure not just of war but also of peacetime were a source of inspiration for Soviet planners striving to improve the diets of citizens. To do this, they purchased and bred more and better animals, inventing breeds and paying attention, for the first time, to the efficiency and speed with which these animals were ready to become meat. Reinventing Soviet pigs pushed even back farther, and inspired agricultural economists and state planners to embrace new farm organizational structures. Pigs meant for the tushonka can spent more time inside eating, and led their lives in a rigid compartmentalization that mimicked emerging trends in human urban society. Beyond the barnyard, a new concern with feed-to weight conversions led agriculturalists to seek new crops; crops like corn that were costly to grow but were a perfect food for a pig destined for a tushonka tin. Thus in Soviet industrialization, pigs evolved. No longer simply recyclers of human waste, socialist pigs were consumers in their own right, their newly crafted genetic compositions demanded ever more technical feed sources in order to maximize their own productivity. Food is transformative, and in this case study the prosaic substance of canned meat proved to be unusually transformative for the history of the Soviet Union. In its early history it kept soldiers alive long enough to win an important war, later the requirements for its manufacture re-prioritized muscle tissue over fat tissue in the disassembly of carcasses. This transformative influence reached backwards into the supply lines and farms of the Soviet Union, revolutionizing the scale and goals of farming and meat packing for the Soviet food industry, as well as the relationship between the pig and the consumer. References Bentley, Amy. Eating for Victory: Food Rationing and the Politics of Domesticity. Where: University of Illinois Press, 1998. The Book of Healthy and Delicious Food, Kniga O Vkusnoi I Zdorovoi Pishche. Moscow: AMN Izd., 1952. 161. Danilov, M. M. Tovaravedenie Prodovol’stvennykh Tovarov: Miaso I Miasnye Tovarye. Moscow: Iz. Ekonomika, 1964. Khrushchev, Nikita. Khrushchev Remembers. New York: Little, Brown & Company, 1970. 178. Long, James. The Book of the Pig. London: Upcott Gill, 1886. 102. Lush, Jay & A.L. Anderson, “A Genetic History of Poland-China Swine: I—Early Breed History: The ‘Hot Blood’ versus the ‘Big Type’” Journal of Heredity 30.4 (1939): 149-56. Martel, Leon. Lend-Lease, Loans, and the Coming of the Cold War: A Study of the Implementation of Foreign Policy. Boulder: Westview Press, 1979. 35. National Archive and Records Administration (NARA). RG 59, General Records of the Department of State. Office of Soviet Union affairs, Box 6. “Records relating to Lend Lease with the USSR 1941-1952”. National Archive and Records Administration (NARA). RG166, Records of the Foreign Agricultural Service. Narrative reports 1940-1954. USSR Cotton-USSR Foreign trade. Box 64, Folder “farm management”. Report written by David V Kelly, 6 Apr. 1951. National Archive and Records Administration (NARA). RG 166, Records of the Foreign Agricultural Service. Narrative Reports 1955-1961. Folder: “Agriculture” “Visits to Soviet agricultural installations,” 15 Nov. 1961. Skeoch, L.A. Food Prices and Ration Scale in the Ukraine, 1946 The Review of Economics and Statistics 35.3 (Aug. 1953), 229-35. State Archive of the Russian Federation (GARF). Fond R-7021. The Report of Extraordinary Special State Commission on Wartime Losses Resulting from the German-Fascist Occupation cites the following losses in the German takeover. 1948. Stettinus, Edward R. Jr. Lend-Lease: Weapon for Victory. Penguin Books, 1944.
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33

Williams, Graeme Henry. "Australian Artists Abroad." M/C Journal 19, no. 5 (October 13, 2016). http://dx.doi.org/10.5204/mcj.1154.

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At the start of the twentieth century, many young Australian artists travelled abroad to expand their art education and to gain exposure to the modern art movements of Europe. Most of these artists were active members of artist associations such as the Victorian Artists Society or the New South Wales Society of Artists. Male artists from Victoria were generally also members of the Melbourne Savage Club, a club with a strong association with the arts.This paper investigates the dual function of the club, as a space where the artists felt “at home” in the familiar environment that the club offered whilst they were abroad and, at the same time, a meeting space where they could engage in a stimulating artistic environment and gain introductions to leading figures in the art world. For those artists who chose England, London’s arts clubs played a large role, for it was in these establishments that they discussed, exhibited, shared, and met with their English counterparts. The club environment in London would have a significant impact on male Australian artists, as it offered a space where they were integrated into the English art world, which enhanced their experience whilst abroad.Artists were seldom members of Australia’s early gentlemen’s clubs, however, in the late nineteenth century Melbourne, artists formed less formal social groupings with exotic names such as the Prehistoric Order of Cannibals, the Buonarotti Club, and the Ishmael Club (Mead). Melbourne artists congregated in these clubs until the Melbourne Savage Club, modelled on the London Savage Club (1857)—a club whose membership was restricted to practitioners in the performing and visual arts—opened its doors in 1894.The Melbourne Savage Club had its origins in the Metropolitan Music Club, established in the late 1880s by a group of professional and amateur musicians and music lovers. The club initially admitted musicians and people from the dramatic professions free-of-charge, however, author Randolph Bedford (1868–1941) and artist Alf Vincent (1874–1915) were not content to be treated on a different basis to the musicians and actors, and two months after Vincent joined the club, at a Special General Meeting, the club resolved to vary Rule 6, “to admit landscape or portrait painters and sculptors without entrance fee” (Melbourne Savage Club). At another Special General Meeting, a year later, the rule was altered to admit “recognised members of the musical, dramatic and artistic professions and sculptors without payment of entrance fee” (Melbourne Savage Club).This resulted in an immediate influx of prominent Victorian male artists (Williams) and the Melbourne Savage Club became their place of choice to gather and enjoy the fellowship the club offered and to share ideas in a convivial atmosphere. When the opportunity arose for them to travel to London in the early twentieth century, they met in London’s famous art clubs. Membership of the Melbourne Savage Club not only conferred rights to visit reciprocal clubs whilst in London, but also facilitated introductions to potential patrons. The London clubs were the venue of choice for visiting artists to meet their fellow artist expatriates and to share experiences and, importantly, to meet with their British counterparts, exhibit their works, and establish valuable contacts.The London Savage Club attracted many Australian expatriates. Not only is it the grandfather of London’s bohemian clubs but also it was the model for arts clubs the world over. Founded in 1857, the qualification for admission was (and still is) to be, “a working man in literature or art, and a good fellow” (Halliday vii). If a candidate met these requirements, he would be cordially received “come whence he may.” This was embodied in the club’s first rules which required applicants for membership to be from a restricted range of pursuits relating to the arts thought to be commensurate with its bohemian ideals, namely art, literature, drama, or music.The second London arts club that attracted expatriate Australian artists was the New English Arts Club, founded in 1886 by young English artists returning from studying art in Paris. Members of The New English Arts Club were influenced by the Impressionist style as opposed to the academic art shown at the Royal Academy. As a meeting place for Australia’s expatriate artists, the New English Arts Club had a particular influence, as it exposed them to significant early Modern artist members such as John Singer Sargent (1856–1925), Walter Sickert (1860–1942), William Orpen (1878–1931) and Augustus John (1878–1961) (Corbett and Perry; Thornton; Melbourne Savage Club).The third, and arguably the most popular with the expatriate Australian artists’ club, was the Chelsea Arts Club, a bohemian club formed in 1891 by local working artists looking for a place to go to “meet, talk, eat and drink” (Cross).Apart from the American-born founding member, James McNeill Whistler (1834–1903), amongst the biggest Chelsea names at the time of the influx of travelling young Australian artists were modernists Sir William Orpen, Augustus John, and John Sargent. The opportunity to mix with these leading British contemporary artists was irresistible to these antipodean artists (55).When Melbourne artist, Miles Evergood (1871–1939) arrived in London from America in 1910, he had been an active exhibiting member of the Salmagundi Club, a New York artists’ club. Almost immediately he joined the New English Arts Club and the Chelsea Arts Club. Hammer tells of him associating with “writer Israel Zangwill, sculptor Jacob Epstein, and anti-academic artists including Walter Sickert, Augustus John, John Lavery, John Singer Sargent and C.R.W. Nevison, who challenged art values in Britain at the beginning of the century” (Hammer 41).Arthur Streeton (1867–1943) used the Chelsea Arts Club as his postal address, as did many expatriate artists. The Melbourne Savage Club archives contain letters and greetings, with news from abroad, written from artist members back to their “Brother Savages” (Various).In late 1902, Streeton wrote to fellow artist and Savage Club member Tom Roberts (1856–1931) from London:I belong to the Chelsea Arts Club now, & meet the artists – MacKennel says it’s about the most artistic club (speaking in the real sense) in England. … They all seem to be here – McKennal, Longstaff, Mahony, Fullwood, Norman, Minns, Fox, Plataganet Tudor St. George Tucker, Quinn, Coates, Bunny, Alston, K, Sonny Pole, other minor lights and your old friend and admirer Smike – within 100 yards of here – there must be 30 different studios. (Streeton 94)Whilst some of the artists whom Streeton mentioned were studying at either the Royal Academy or the Slade School, it was the clubs like the Chelsea Arts Club where they were most likely to encounter fellow Australian artists. Tom Roberts was obviously attentive to Streeton’s enthusiastic account and, when he returned to London the following year to work on his commission for The Big Picture of the 1901 opening of the first Commonwealth Parliament, he soon joined. Roberts, through his expansive personality, became particularly active in London’s Australian expatriate artistic community and later became Vice-President of the Chelsea Arts Club. Along with Streeton and Roberts, other visiting Melbourne Savage Club artists joined the Chelsea Arts Club. They included, John Longstaff (1861–1941), James Quinn (1869–1951), George Coates (1869–1930), and Will Dyson (1880–1938), along with Sydney artists Henry Fullwood (1863–1930), George Lambert (1873–1930), and Will Ashton (1881–1963) (Croll 95). Smith describes the exodus to London and Paris: “It was the Chelsea Arts Club that the Heidelberg School established its last and least distinguished camp” (Smith, Smith and Heathcote 152).Streeton, who retained his Chelsea Arts Club membership when he returned for a while to Australia, wrote to Roberts in 1907, “I miss Chelsea & the Club-boys” (Streeton 107). In relation to Frederick McCubbin’s pending visit he wrote: “Prof McCubbin left here a week ago by German ‘Prinz Heinrich.’ … You’ll introduce him at the Chelsea Club and I hope they make him an Hon. Member, etc” (Streeton et al. 85). McCubbin wrote, after an evening at the Chelsea Arts Club, following a visit to the Royal Academy: “Tonight, I am dining with Australian artists in Soho, and shall be there to greet my old friends. How glad I am! Longstaff will be there, and Frank Stuart, Roberts, Fullwood, Pontin, Coates, Quinn, and Tucker’s brother, and many others from all around” (MacDonald, McCubbin and McCubbin 75). Impressed by the work of Turner he wrote to his wife Annie, following avisit to the Tate Gallery:I went yesterday with Fullwood and G. Coates and Tom Roberts for a ramble … to the Tate Gallery – a beautiful freestone building facing the river through a portico into the gallery where the lately found turners are exhibited – these are not like the greater number of pictures in the National Gallery – they represent his different periods, but are mostly in his latest style, when he had realised the quality of light (McCubbin).Clearly Turner’s paintings had a profound impression on him. In the same letter he wrote:they are mostly unfinished but they are divine – such dreams of colour – a dozen of them are like pearls … mist and cloud and sea and land, drenched in light … They glow with tender brilliancy that radiates from these canvases – how he loved the dazzling brilliancy of morning or evening – these gems with their opal colour – you feel how he gloried in these tender visions of light and air. He worked from darkness into light.The Chelsea Arts Club also served as a venue for artists to entertain and host distinguished visitors from home. These guests included; Melbourne Savage Club artist member Alf Vincent (Joske 112), National Gallery of Victoria (NGV) Trustee and popular patron of the arts, Professor Baldwin Spencer (1860–1929), Professor Frederick S. Delmer (1864–1931) and conductor George Marshall-Hall (1862–1915) (Mulvaney and Calaby 329; Streeton 111).Artist Miles Evergood arrived in London in 1910, and visited the Chelsea Arts Club. He mentions expatriate Australian artists gathering at the Club, including Will Dyson, Fred Leist (1873–1945), David Davies (1864–1939), Will Ashton (1881–1963), and Henry Fullwood (Hammer 41).Most of the Melbourne Savage Club artist members were active in the London Savage Club. On one occasion, in November 1908, Roberts, with fellow artist MacKennal in the Chair, attended the Australian Artists’ Dinner held there. This event attracted twenty-five expatriate Australian artists, all residing in London at the time (McQueen 532).These London arts clubs had a significant influence on the expatriate Australian artists for they became the “glue” that held them together whilst abroad. Although some artists travelled abroad specifically to take up places at the Royal Academy School or the Slade School, only a minority of artists arriving in London from Australia and other British colonies were offered positions at these prestigious schools. Many artists travelled to “try their luck.” The arts clubs of London, whilst similarly discerning in their membership criteria, generally offered a visiting “brother-of-the-brush” a warm welcome as a professional courtesy. They featured the familiar rollicking all-male “Smoke Nights” a feature of the Melbourne Savage Club. With a greater “artist” membership than the clubs in Australia, expatriate artists were not only able to catch up with their friends from Australia, but also they could associate with England’s finest and most progressive artists in a familiar congenial environment. The clubs were a “home away from home” and described by Underhill as, “an artistic Earl’s Court” (Underhill 99). Most importantly, the clubs were a centre for discourse, arguably even more so than were the teaching academies. Britain’s leading modernist artists were members of the Chelsea Arts Club and the New English Arts Club and mixed freely with the visiting Australian artists.Many Australian artists, such as Miles Evergood and George Bell (1878–1966), held anti-academic views similar to English club members and embraced the new artistic trends, which they would bring back to Australia. Streeton had no illusions about the relative worth of the famed institutions and the exhibitions held by clubs such as the New English. Writing to Roberts before he joins him in London, he describes the Royal Academy as having, “an inartistic atmosphere” and claims he “hasn’t the least desire to go again” (Streeton 77). His preference lay with a concurrent “International Exhibition”, which featured works by Rodin, Whistler, Condor, Degas, and others who were setting the pace rather than merely continuing the academic traditions.Architect Hardy Wilson (1881–1955) served as secretary of The Chelsea Arts Club. When he returned to Australia he brought back with him a number of British works by Streeton and Lambert for an exhibition at the Guild Hall Melbourne (Underhill 92). Artists and Bohemians, a history of the Chelsea Arts Club, makes special reference of its world-wide contacts and singles out many of its prominent Australian members for specific mention including; Sir John William (Will) Ashton OBE, later Director of the Art Gallery of New South Wales, and Will Dyson, whose illustrious career as an Australian war artist was described in some detail. Dyson’s popularity led to his later appointment as Chairman of the Chelsea Arts Club where he initiated an ambitious rebuilding program, improving staff accommodation, refurbishing the members’ areas, and adding five bedrooms for visiting members (Bross 87-90).Whilst the influence of travel abroad on Australian artists has been noted, the importance of the London Clubs has not been fully explored. These clubs offered artists a space where they felt “at home” and a familiar environment whilst they were abroad. The clubs functioned as a meeting space where they could engage in a stimulating artistic environment and gain introductions to leading figures in the art world. For those artists who chose England, London’s arts clubs played a large role, for it was in these establishments that they discussed, exhibited, shared, and met with their English counterparts. The club environment in London had a significant impact on male Australian artists as it offered a space where they were integrated into the English art world which enhanced their experience whilst abroad and influenced the direction of their art.ReferencesCorbett, David Peters, and Lara Perry, eds. English Art, 1860–1914: Modern Artists and Identity. Manchester: Manchester University Press, 2000.Croll, Robert Henderson. Tom Roberts: Father of Australian Landscape Painting. Melbourne: Robertson & Mullens, 1935.Cross, Tom. Artists and Bohemians: 100 Years with the Chelsea Arts Club. 1992. 1st ed. London: Quiller Press, 1992.Gray, Anne, and National Gallery of Australia. McCubbin: Last Impressions 1907–17. 1st ed. Parkes, A.C.T.: National Gallery of Australia, 2009.Halliday, Andrew, ed. The Savage Papers. 1867. 1st ed. London: Tinsley Brothers, 1867.Hammer, Gael. Miles Evergood: No End of Passion. Willoughby, NSW: Phillip Mathews, 2013.Joske, Prue. Debonair Jack: A Biography of Sir John Longstaff. 1st ed. Melbourne: Claremont Publishing, 1994.MacDonald, James S., Frederick McCubbin, and Alexander McCubbin. The Art of F. McCubbin. Melbourne: Lothian Book Publishing, 1916.McCaughy, Patrick. Strange Country: Why Australian Painting Matters. Ed. Paige Amor. The Miegunyah Press, 2014.McCubbin, Frederick. Papers, Ca. 1900–Ca. 1915. Melbourne.McQueen, Humphrey. Tom Roberts. Sydney: Macmillan, 1996.Mead, Stephen. "Bohemia in Melbourne: An Investigation of the Writer Marcus Clarke and Four Artistic Clubs during the Late 1860s – 1901.” PhD thesis. Melbourne: University of Melbourne, 2009.Melbourne Savage Club. Secretary. Minute Book: Melbourne Savage Club. Club Minutes (General Committee). Melbourne: Savage Archives.Mulvaney, Derek John, and J.H. Calaby. So Much That Is New: Baldwin Spencer, 1860–1929, a Biography. Carlton, Vic.: Melbourne University Press, 1985.Smith, Bernard, Terry Smith, and Christopher Heathcote. Australian Painting, 1788–2000. 4th ed. South Melbourne, Vic.: Oxford University Press, 2001.Streeton, Arthur, et al. Smike to Bulldog: Letters from Sir Arthur Streeton to Tom Roberts. Sydney: Ure Smith, 1946.Streeton, Arthur, ed. Letters from Smike: The Letters of Arthur Streeton, 1890–1943. Melbourne: Oxford University Press, 1989.Thornton, Alfred, and New English Art Club. Fifty Years of the New English Art Club, 1886–1935. London: New English Art Club, Curwen Press 1935.Underhill, Nancy D.H. Making Australian Art 1916–49: Sydney Ure Smith Patron and Publisher. South Melbourne: Oxford University Press, 1991.Various. Melbourne Savage Club Correspondence Book: 1902–1916. Melbourne: Melbourne Savage Club.Williams, Graeme Henry. "A Socio-Cultural Reading: The Melbourne Savage Club through Its Collections." Masters of Arts thesis. Melbourne: Deakin University, 2013.
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Foster, Kevin. "True North: Essential Identity and Cultural Camouflage in H.V. Morton’s In Search of England." M/C Journal 20, no. 6 (December 31, 2017). http://dx.doi.org/10.5204/mcj.1362.

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When the National Trust was established in 1895 its founders, Canon Rawnsley, Sir Robert Hunter and Octavia Hill, were, as Cannadine notes, “primarily concerned with preserving open spaces of outstanding natural beauty which were threatened with development or spoliation.” This was because, like Ruskin, Morris and “many of their contemporaries, they believed that the essence of Englishness was to be found in the fields and hedgerows, not in the suburbs and slums” (Cannadine 227). It was important to protect these sites of beauty and historical interest from development not only for what they were but for what they purportedly represented—an irreplaceable repository of the nation’s “spiritual values”, and thus a vital antidote to the “base materialism” of the day. G.M. Trevelyan, who I am quoting here, noted in two pieces written on behalf of the Trust in the 1920s and 30s, that the “inexorable rise of bricks and mortar” and the “full development of motor traffic” were laying waste to the English countryside. In the face of this assault on England’s heartland, the National Trust provided “an ark of refuge” safeguarding the nation’s cherished physical heritage and preserving its human cargo from the rising waters of materialism and despair (qtd. in Cannadine 231-2).Despite the extension of the road network and increasing private ownership of cars (up from 200,000 registrations in 1918 to “well over one million” in 1930), physical distance and economic hardship denied the majority of the urban population access to the countryside (Taylor 217). For the urban working classes recently or distantly displaced from the land, the dream of a return to rural roots was never more than a fantasy. Ford Madox Ford observed that “the poor and working classes of the towns never really go back” (Ford 58).Through the later nineteenth century the rural nostalgia once most prevalent among the working classes was increasingly noted as a feature of middle class sensibility. Better educated, with more leisure time and money at their disposal, these sentimental ruralists furnished a ready market for a new consumer phenomenon—the commodification of the English countryside and the packaging of the values it notionally embodied. As Valentine Cunningham observes, this was not always an edifying spectacle. By the late 1920s, “the terrible sounds of ‘Ye Olde England’ can already be heard, just off-stage, knocking together its thatched wayside stall where plastic pixies, reproduction beer-mugs, relics of Shakespeare and corn-dollies would soon be on sale” (Cunningham 229). Alongside the standard tourist tat, and the fiction and poetry that romanticised the rural world, a new kind of travel writing emerged around the turn of the century. Through an analysis of early-twentieth century notions of Englishness, this paper considers how the north struggled to find a place in H.V. Morton’s In Search of England (1927).In Haunts of Ancient Peace (1901), the Poet Laureate, Alfred Austin, described a journey through “Old England” as a cultural pilgrimage in quest of surviving vestiges of the nation’s essential identity, “or so much of it as is left” (Austin 18). Austin’s was an early example of what had, by the 1920s and 30s become a “boom market … in books about the national character, traditions and antiquities, usually to be found in the country” (Wiener 73). Longmans began its “English Heritage” series in 1929, introduced by the Prime Minister, Stanley Baldwin, with volumes on “English humour, folk song and dance, the public school, the parish church, [and] wild life”. A year later Batsford launched its series of books on “English Life” with volumes featuring “the countryside, Old English household life, inns, villages, and cottages” (Wiener 73). There was an outpouring of books with an overtly conservationist agenda celebrating journeys through or periods of residence in the countryside, many of them written by “soldiers like Henry Williamson and Edmund Blunden, who returned from the First War determined to preserve the rural England they’d known” (Cunningham 229; Blunden, Face, England; Roberts, Pilgrim, Gone ; Williamson). In turn, these books engendered an efflorescence of critical analyses of the construction of England (Hamilton; Haddow; Keith; Cavaliero; Gervais; Giles and Middleton; Westall and Gardiner).By the 1920s it was clear that a great many people thought they knew what England was, where it might be found, and if threatened, which parts of it needed to be rescued in order to safeguard the survival of its essential identity. By the same point, there were large numbers who felt, in Patrick Wright’s words, that “Some areas of the nation had been lost forever and in these no one should expect to find the traditional nation at all” (Wright 87).A key guide to the nation’s sacred sites in this period, an inventory of their relics, and an illustration of how its lost regions might be rescued for or erased from its cultural map, was provided in H.V. Morton’s In Search of England (1927). Initially published as a series of articles in the Daily Express in 1926, In Search of England went through nine editions in the two and a half years after its appearance in book form in 1927. With sales in excess of a million copies, as John Brannigan notes, the book went through a further twenty editions by 1943, and has remained continuously in print since (Brannigan).In his introduction Morton proposes In Search of England is simply “the record of a motor-car journey round England … written without deliberation by the roadside, on farmyard walls, in cathedrals, in little churchyards, on the washstands of country inns, and in many another inconvenient place” (Morton vii). As C.R. Perry notes, “This is a happy image, but also a misleading one” (Perry 434) for there was nothing arbitrary about Morton’s progress. Even a cursory glance at the map of his journey confirms, the England that Morton went in search of was overwhelmingly rural or coastal, and embodied in the historic villages and ancient towns of the Midlands or South.Morton’s biographer, Michael Bartholomew suggests that the “nodal points” of Morton’s journey are the “cathedral cities” (Bartholomew 105).Despite claims to the contrary, his book was written with deliberation and according to a specific cultural objective. Morton’s purpose was not to discover his homeland but to confirm a vision that he and millions of others cherished. He was not in search of England so much as reassuring himself and his readers that in spite of the depredations of the factory and the motor vehicle, it was still out there. These aims determined Morton’s journey; how long he spent in differing parts, what he recorded, and how he presented landscapes, buildings, people and material culture.Morton’s determination to celebrate England as rural and ancient needed to negotiate the journey north into an industrial landscape better known for its manufacturing cities, mining and mill towns, and the densely packed streets of the poor and working classes. Unable to either avoid or ignore this north, Morton needed to settle upon a strategy of passing through it without disturbing his vision of the rural idyll. Narratively, Morton’s touring through the south and west of the country is conducted at a gentle pace. In my 1930 edition of the text, it takes 185 of the book’s 280 pages to bring him from London via the South Coast, Cornwall, the Cotswolds and the Welsh marches, to Chester. The instant Morton crosses the Lancashire border, his bull-nosed Morris accelerates through the extensive northern counties in a mere thirty pages: Warrington to Carlisle (with a side trip to Gretna Green), Carlisle to Durham, and Durham to Lincoln. The final sixty-five pages return to the more leisurely pace of the south and west through Norfolk and the East Midlands, before the journey is completed in an unnamed village somewhere between Stratford upon Avon and Warwick. Morton spends 89 per cent of the text in the South and Midlands (66 per cent and 23 per cent respectively) with only 11 per cent given over to his time in the north.If, as Genette has pointed out, narrative deceleration results in the descriptive pause, it is no coincidence that this is the recurring set piece of Morton’s treatment of the south and west as opposed to the north. His explorations take dwelling moments on river banks and hill tops, in cathedral closes and castle ruins to honour the genius loci and imagine earlier times. On Plymouth Hoe he sees, in his mind’s eye, Sir Walter Raleigh’s fleet set sail to take on the Armada; at Tintagel it is Arthur, wild and Celtic, scaling the cliffs, spear in hand; at Buckler’s Hard amid the rotting slipways he imagines the “stout oak-built ships which helped to found the British Empire”, setting out on their journeys of conquest (Morton 39). At the other extreme, Genette observes, that narrative acceleration produces ellipsis, where details are omitted in order to render a more compact and striking expression. It is the principle of ellipsis, of selective omission, which compresses the geography of Morton’s journey through the north with the effect of shaping reader experiences. Morton hurries past the north’s industrial areas—shuddering at the sight of smoke or chimneys and averting his gaze from factory and slum.As he crosses the border from Cheshire into Lancashire, Morton reflects that “the traveller enters Industrial England”—not that you would know it from his account (Morton 185). Heading north towards the Lake District, he steers a determined path between “red smoke stacks” rising on one side and an “ominous grey haze” on the other, holding to a narrow corridor of rural land where, to his relief, he observes men “raking hay in a field within gunshot of factory chimneys” (Morton 185-6). These redolent, though isolated, farmhands are of greater cultural moment than the citadels of industry towering on either side of them. While the chimneys might symbolise the nation’s economic potency, the farmhands embody the survival of its essential cultural and moral qualities. In an allusion to the Israelites’ passage through the Red Sea from the Book of Exodus, the land that the workers tend holds back the polluted tide of industry, furnishing relief from the factory and the slum, granting Morton safe passage through the perils of modernity and into the Promised Land–or at least the Lake District. In Morton’s view this green belt is not only more essentially English than trade and industry, it is also expresses a nobler and more authentic Englishness.The “great industrial new-rich cities of northern England—vast and mighty as they are,” Morton observes, “fall into perspective as mere black specks against the mighty background of history and the great green expanse of fine country which is the real North of England” (Morton 208). Thus, the rural land between Manchester and Liverpool expands into a sea of green as the great cities shrink on the horizon, and the north is returned to its origins.What Morton cannot speed past or ignore, what he is compelled or chooses to confront, he transforms, through the agency of history, into something that he and England can bear to own. Tempted into Wigan by its reputation as a comic nowhere-land, a place whose name conjured a thousand music hall gags, Morton confesses that he had expected to find there another kind of cliché, “the apex of the world’s pyramid of gloom … dreary streets and stagnant canals and white-faced Wigonians dragging their weary steps along dull streets haunted by the horror of the place in which they are condemned to live” (Morton 187).In the process of naming what he dreads, Morton does not describe Wigan: he exorcises his deepest fears about what it might hold and offers an incantation intended to hold them at bay. He “discovers” Wigan is not the industrial slum but “a place which still bears all the signs of an old-fashioned country town” (Morton 188). Morton makes no effort to describe Wigan as it is, any more than he describes the north as a whole: he simply overlays them with a vision of them as they should be—he invents the Wigan and the north that he and England need.Having surveyed parks and gardens, historical monuments and the half-timbered mock-Tudor High Street, Morton returns to his car and the road where, with an audible sigh of relief, he finds: “Within five minutes of notorious Wigan we were in the depth of the country,” and that “on either side were fields in which men were making hay” (Morton 189).In little more than three pages he passes from one set of haymakers, south of town, to another on its north. The green world has all but smoothed over the industrial eyesore, and the reader, carefully chaperoned by Morton, can pass on to the Lake District having barely glimpsed the realities of industry and urbanism, reassured that if this is the worst that the north has to show then the rural heartland and the essential identity it sustains are safe. Paradoxically, instead of invalidating his account, Morton’s self-evident exclusions and omissions seem only to have fuelled its popularity.For readers of the Daily Express in the months leading up to and immediately after the General Strike of 1926, the myth of England that Morton proffered, of an unspoilt village where old values and traditional hierarchies still held true, was preferable to the violently polarised urban battlefields that the strike had revealed. As the century progressed and the nation suffered depression, war, and a steady decline in its international standing, as industry, suburban sprawl and the irresistible spread of motorways and traffic blighted the land, Morton’s England offered an imagined refuge, a real England that somehow, magically resisted the march of time.Yet if it was Morton’s triumph to provide England with a vision of its ideal spiritual home, it was his tragedy that this portrait of it hastened the devastation of the cultural survivals he celebrated and sought to preserve: “Even as the sense of idyll and peace was maintained, the forces pulling in another direction had to be acknowledged” (Taylor 74).In his introduction to the 1930 edition of In Search of England Morton approvingly acknowledged that a new enthusiasm for the nation’s history and heritage was abroad and that “never before have so many people been searching for England.” In the next sentence he goes on to laud the “remarkable system of motor-coach services which now penetrates every part of the country [and] has thrown open to ordinary people regions which even after the coming of the railways were remote and inaccessible” (Morton vii).Astonishingly, as the waiting charabancs roared their engines and the village greens of England enjoyed the last hours of their tranquillity, Morton somehow failed to make the obvious connection between these unique cultural and social phenomena or take any measure of their potential consequences. His “motoring pastoral” did more than alert the barbarians to the existence of the nation’s hidden treasures, as David Matless notes it provided them with a route map, itinerary and behavioural guide for their pillages (Matless 64; Peach; Batsford).Yet while cultural preservationists wrung their hands in horror at the advent of the day-tripper slouching towards Barnstaple, for Morton this was never a cause for concern. The nature of his journey and the form of its representation demonstrate that the England he worshipped was more an imaginary than a physical space, an ideal whose precise location no chart could fix and no touring party defile. ReferencesAustin, Alfred. Haunts of Ancient Peace. London: Macmillan, 1902.Bartholomew, Michael. In Search of H.V. Morton. London: Methuen, 2004.Batsford, Harry. How to See the Country. London: B.T. Batsford, 1940.Blunden, Edmund. The Face of England: In a Series of Occasional Sketches. London: Longmans, 1932.———. English Villages. London: Collins, 1942.Brannigan, John. “‘England Am I …’ Eugenics, Devolution and Virginia Woolf’s Between the Acts.” The Palgrave Macmillan Literature of an Independent England: Revisions of England, Englishness and English Literature. Eds. Claire Westall and Michael Gardiner. Houndmills: Palgrave Macmillan, 2013.Cannadine, David. In Churchill’s Shadow: Confronting the Past in Modern Britain. London: Penguin, 2002.Cavaliero, Glen. The Rural Tradition in the English Novel 1900-1939. Totowa, NJ: Rowman and Littlefield, 1977.Cunningham, Valentine. British Writers of the Thirties. Oxford: Oxford University Press, 1988.Ford, Ford Madox. The Heart of the Country: A Survey of a Modern Land. London: Alston Rivers, 1906.Gervais, David. Literary Englands. Cambridge: Cambridge University Press, 1993.Giles, J., and T. Middleton, eds. Writing Englishness. London: Routledge, 1995.Haddow, Elizabeth. “The Novel of English Country Life, 1900-1930.” Dissertation. London: University of London, 1957.Hamilton, Robert. W.H. Hudson: The Vision of Earth. New York: Kennikat Press, 1946.Keith, W.J. Richard Jefferies: A Critical Study. Toronto: Toronto University Press, 1965.Lewis, Roy, and Angus Maude. The English Middle Classes. Harmondsworth: Penguin, 1949.Matless, David. Landscape and Englishness. London: Reaktion Books, 1998.Morris, Margaret. The General Strike. Harmondsworth: Penguin, 1976.Morton, H.V. In Search of England. London: Methuen, 1927.Peach, H. Let Us Tidy Up. Leicester: The Dryad Press, 1930.Perry, C.R. “In Search of H.V. Morton: Travel Writing and Cultural Values in the First Age of British Democracy.” Twentieth Century British History 10.4 (1999): 431-56.Roberts, Cecil. Pilgrim Cottage. London: Hodder and Stoughton, 1933.———. Gone Rustic. London: Hodder and Stoughton, 1934.Taylor, A.J.P. England 1914-1945. The Oxford History of England XV. Oxford: Oxford University Press, 1975.Taylor, John. War Photography: Realism in the British Press. London: Routledge, 1991.Wiener, Martin. English Culture and the Decline of the Industrial Spirit, 1850-1980. 2nd ed. Cambridge: Cambridge University Press, 2004.Williamson, Henry. The Village Book. London: Jonathan Cape, 1930.Wright, Patrick. A Journey through Ruins: A Keyhole Portrait of British Postwar Life and Culture. London: Flamingo, 1992.
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Barnes, Duncan, Danielle Fusco, and Lelia Green. "Developing a Taste for Coffee: Bangladesh, Nescafé, and Australian Student Photographers." M/C Journal 15, no. 2 (May 2, 2012). http://dx.doi.org/10.5204/mcj.471.

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IntroductionThis article is about the transformation of coffee, from having no place in the everyday lives of the people of Bangladesh, to a new position as a harbinger of liberal values and Western culture. The context is a group of Australian photojournalism students who embarked on a month-long residency in Bangladesh; the content is a Nescafé advertisement encouraging the young, middle-class Bangladesh audience to consume coffee, in a marketing campaign that promotes “my first cup.” For the Australian students, the marketing positioning of this advertising campaign transformed instant coffee into a strange and unfamiliar commodity. At the same time, the historic association between Bangladesh and tea prompted one of the photographers to undertake her own journey to explore the hidden side of that other Western staple. This paper explores the tradition of tea culture in Bangladesh and the marketing campaign for instant coffee within this culture, combining the authors’ experiences and perspectives. The outline of the Photomedia unit in the Bachelor of Creative Industries degree that the students were working towards at Edith Cowan University (ECU) in Australia states that:students will engage with practices, issues and practicalities of working as a photojournalist in an international, cross cultural context. Students will work in collaboration with students of Pathshala: South Asian Institute of Photography, Dhaka Bangladesh in the research, production and presentation of stories related to Bangladeshi society and culture for distribution to international audiences (ECU). The sixteen students from Perth, living and working in Bangladesh between 5 January and 7 February 2012, exhibited a diverse range of cultures, contexts, and motivations. Young Australians, along with a number of ECU’s international students, including some from Norway, China and Sweden, were required to learn first-hand about life in Bangladesh, one of the world’s poorest and most densely populated countries. Danielle Fusco and ECU lecturer Duncan Barnes collaborated with staff and students of Pathshala, South Asian Media Institute (Pathshala). Their recollections and observations on tea production and the location are central to this article but it is the questions asked by the group about the marketing of instant coffee into this culture that provides its tensions. Fusco completed a week-long induction and then travelled in Bangladesh for a fortnight to research and photograph individual stories on rural and urban life. Barnes here sets the scene for the project, describing the expectations and what actually happened: When we travel to countries that are vastly different to our own it is often to seek out that difference; to go in search of the romanticised ideals that have been portrayed as paradise in films, books and photographs. “The West” has long been fascinated with “The East” (Said) and for the past half century, since the hippie treks to Marrakesh and Afghanistan, people have journeyed overland to the Indian sub-continent, both from Europe and from Australia, yearning for a cultural experience they cannot find at home. Living in Perth, Western Australia, sometimes called the most isolated capital city in the world, that pull to something “different” is like a magnet. Upon arrival in Dhaka, you find yourself deliciously overwhelmed by the heavy traffic, the crowded markets, the spicy foods and the milky lassie drinks. It only takes a few stomach upsets to make your Western appetite start kicking in and you begin craving things you have at home but that are hard to find in Bangladesh. Take coffee for example. I recently completed a month-long visit to Bangladesh, which, like India, is a nation of tea drinkers. Getting any kind of good coffee requires that you be in what expatriates call “the Golden Triangle” of Dhaka city—within the area contained by Gulshan-Banani-Baridhara. Here you find the embassies and a sizeable expatriate community that constitutes a Western bubble unrepresentative of Bangladesh beyond these districts. Coffee World is an example of a Western-style café chain that, as the name suggests, serves coffee beverages. It has trouble making a quality flat white. The baristas are poorly trained, the service is painfully slow, yet the prices are comparable to those in the West. Even with these disadvantages, it is frequented by Westerners who also make use of the free WiFi. In contrast, tea is available at every road junction for around 5 cents Australian. It’s ready in seconds: the kettle is always hot due to a constant turnover of local customers. It was the history of tea growing in Bangladesh, and a desire to know more about a commodity that people in the West take for granted, that most attracted Fusco’s interest. She chose to focus on Bangladesh’s oldest commercial tea garden (plantation) Sylhet, which has been in production since 1857 (Tea Board). As is the case with many tea farms in the Indian sub-continent, the workers at Sylhet are part of Bangladesh’s Hindu minority. Fusco left Dhaka and travelled into the rural areas to investigate tea production: Venturing into these estates from the city is like entering an entirely different world. They are isolated places, and although they are close in distance, they are completely separate from the main city. Spending time in the Khadim tea estate amongst the plantations and the workers’ compounds made me very aware of the strong relationship that exists between them. The Hindu teaching of Samsara refers to the continuous cycle of repeated birth, life, death and rebirth [Hinduism], which became a metaphor for me, for this relationship I was experiencing. It is clear that neither farm [where the tea is grown] nor village [which houses the people] could live without each other. The success and maintenance of the tea farm relies on the workers just as much as the workers rely on the tea gardens for their livelihood and sustenance. Their life cycles are intertwined and in synch. There are many problems in the compounds. The people are extremely poor. Their education opportunities are limited, and they work incredibly hard for very little money for their entire lives. They are bound to stay and work here and as those generations before them, were born, worked and died here, living their whole lives in the community of the tea farm. By documenting the lives of the people, I realised I was documenting the process of the lives of the tea trees at the same time. This is how I met Lolita.Figure 1. Bangladeshi tea worker, Lolita, stands in a small section of the Khadim tea plantation in the early morning. Sylhet, Bangladesh (Danielle Fusco, Jan. 2012). This woman emulated everything I was seeing and feeling about the village and the garden. She spoke about the reliance on the trees, especially because of the money and, therefore, the food, they provide for her and her husband. I became aware of the injustice of this system because the workers are paid so little while this industry is booming. It was obvious that life here is far from perfect, but as Lolita explains, they make do. She has worked on the tea estate for decades. As her husband is no longer working, she is the primary income earner. They are able, however, to live in relative comfort now their children have all married and left and it is just the two of them. Lolita describes that money lies within these trees. Money for her means that she can eat that day. Money for the managers means industrial success. Either way, whether it is in the eyes of the individual or the industry, tea always comes down to Taka [the currency of Bangladesh]. Marketing Coffee in a Culture of Tea and Betel Nut With such a strong culture of tea production and consumption and a coffee culture just existing on the fringe, a campaign by Nescafé to encourage Bangladeshi consumers to have “my first cup” of Nescafé instant coffee at the time of this study captured the imagination of the students. How effective can the marketing of Nescafé instant coffee be in a society that is historically a producer and consumer of tea, and which also still embraces the generations-old use of the betel nut as an everyday stimulant? Although it only employs some 150,000 (Islam et al.) in a nation of 150 million people, tea makes an important contribution to the Bangladesh economy. Shortly after the 1971 civil war, in which East Pakistan (now Bangladesh) became independent from West Pakistan (now Pakistan), the then-Chairman of the Bangladesh Tea Board, writing in World Development, commented:In the highly competitive marketing environment of today it is extremely necessary for the tea industry of Bangladesh to increase production by raising the per acre yield, improve quality by adoption of finer plucking standards and modernization of factories and reduce per unit cost of production so as to be able to sell more of our teas to foreign markets and thereby earn higher amounts of much needed foreign exchange for the country as well as generate additional resources within the industry for ploughing back for further development (Ali 55). In Bangladesh, tea is a cash crop that, even in the 1970s following vicious conflicts, is more than capable of meeting local demand and producing an export dividend. Coffee is imported commodity that, historically, has had little place in Bangladeshi life or culture. However important tea is, it is not the traditional Bangladesh stimulant. Instead, over the years, when people in the West would have had a cup of tea or coffee and/or a cigarette, most Bangladeshis have turned to the betel nut. A 2005 study of 100 citizens from Araihazar, Bangladesh, conducted by researchers from Columbia University, found that coffee consumption is “very low in this population” (Hafeman et al. 567). The purpose of the study was to assess the impact of betel quids (the wad of masticated nut) and the chewing of betel nuts, upon tremor. For this reason, it was important to record the consumption of stimulants in the 98 participants who progressed to the next stage of the study and took a freehand spiral-drawing test. While “26 (27%) participants had chewed betel quids, 23 (23%) had smoked one or more cigarettes, [and] 14 (14%) drank tea; on that day, only 1 (1%) drank caffeinated soda, and none (0%) drank coffee” (Hafeman et al. 568). Given its addictive and carcinogenic properties (Sharma), the people who chewed betel quids were more likely to exhibit tremor in their spiral drawings than the people who did not. As this (albeit small) study suggests, the preferred Bangladeshi stimulant is more likely to be betel or tobacco rather than a beverage. Insofar as hot drinks are consumed, Bangladesh citizens drink tea. This poses a significant challenge for multinational advertisers who seek to promote the consumption of instant coffee as a means of growing the global market for Nescafé. Marketing Nescafé to Bangladesh In Dhaka, in January 2012, the television campaign slogan for Nescafé is “My first cup”, with the tagline, “Time you started.” This Nescafé television commercial (NTC) impressed itself upon the Australian visitors, both in terms of its frequency of broadcast and in its referencing of Western culture and values. (The advertisement can be viewed at http://www.youtube.com/watch?v=2E8mFX43oAM). The NTC’s three stars, Vir Das, Purab Kohli, and leading Bollywood actress Deepika Padukone, are highly-recognisable to young Bangladeshi audiences and the storyline is part of a developing series of advertisements which together form a mini-soap opera, like that used so successfully to advertise the Nescafé Gold Blend brand of instant coffee in the West in the 1980s to 1990s (O’Donohoe 242; Beale). The action takes place in Kohli’s affluent, Western-style apartment. The drama starts with Das challenging Kohli regarding whether he has successfully developed a relationship with his attractive neighbour, Padukone. Using a combination of local language with English words and sub-titles, the first sequence is captioned: “Any progress with Deepika, or are you still mixing coffee?” Suggesting incredulity, and that he could do better, Das asks Kohli, according to the next subtitle, “What are you doing dude?” The use of the word “dude” clearly refers to American youth culture, familiar in such movies as Dude, where’s my car? This is underlined by the immediate transition to the English words of “bikes … biceps … chest … explosion.” Of these four words only “chest” is pronounced in the local tongue, although all four words are included as captions in English. Kohli appears less and less impressed as Das becomes increasingly insistent, with Das going on to express frustration with Kohli through the exclamation “u don’t even have a plan.” The use of the text-speak English “u” here can be constructed as another way of persuading young Bangladeshi viewers that this advertisement is directed at them: the “u” in place of “you” is likely to annoy their English-speaking elders. Das continues speaking in his mother tongue, with the subtitle “Deepika padukone [sic] is your neighbour and you are only drinking coffee,” with the subsequent subtitle emphasising: “Deepika and only coffee.” At this point, Padukone enters the apartment through the open door without knocking and confidently says “Hi.” Kohli explains the situation by responding (in English, and subtitled) “my school friend, Das”. Padukone, in turn, responds in a friendly way to both men (in English, and subtitled) “You guys want to have coffee?” Instead of responding directly to this invitation, Das models to Kohli what it is to take the initiative in this situation: what it is to have a plan. “Hello” (he says, in English and subtitled) “I don’t have coffee but I have a plan. You and me, my bike, right now, hit the town, party!” Kohli looks down at the floor, embarrassed, while Padukone looks quizzically at him over Das’s shoulder. Kohli smiles, and points to himself and Padukone, clearly excluding Das: “I will have coffee” (in English, and subtitle). “Better plan”, exclaims Padukone, “You and me, my place, right now, coffee.” She looks challengingly at Das: “Right?,” a statement rather than a request, and exits, with Kohli following and Das left behind in the apartment. Cue voice-over (not a subtitle, but in-screen speech bubble) “[It’s] time you started” (spoken) “the new Nescafé” (shot change) “My first cup” (with an in-screen price promotion). This commercial associates coffee drinking with Western values of social and personal autonomy. For young women in the traditional Muslim culture of Bangladesh, it suggests a world in which they are at liberty to spend time with the suitors they choose, ignoring those whom they find pushy or inappropriate, and free to invite a man back to “my place, right now” for coffee. The scene setting in this advertisement and the use of English in both the spoken and written text suggests its target is the educated middle class, and indicates that sophisticated, affluent, trend-setters drink coffee as a part of getting to know their neighbours. In line with this, the still which ends the commercial promotes the Facebook page “Know your neighbours.” The flirtatious nature of the actors in the advertisement, the emphasis on each of the male characters spending time alone with the female character, and the female character having both power and choice in this situation is likely to be highly unacceptable to traditional Bangladeshi parental values and, therefore, proportionately more exciting to the target audience. The underlying suggestion of “my first cup” and “time you started” is that the social consumption of that first cup of coffee is the “first step” to becoming more Western. The statement also has overtones of sexual initiation. The advertisement aligns itself with the world portrayed in the Western media consumed in Bangladesh, and the implication is that—even if Western liberal values are not currently a possible choice for all—it is at least feasible to start on the journey towards these values through drinking that first cup of coffee. Unbeknownst to the Bangladesh audience, this Nescafé marketing strategy echoes, in almost all material particulars, the same approach that was so successful in persuading Australians to embrace instant coffee. Khamis, in her essay on Australia and the convenience of instant coffee, argues that, while in 1928 Australia had the highest per capita consumption of tea in the world, this had begun to change by the 1950s. The transformation in the market positioning of coffee was partly achieved through an association between tea and old-fashioned ‘Britishness’ and coffee and the United States: this discovery [of coffee] spoke to changes in Australia’s lifestyle options: the tea habit was tied to Australia’s development as a far-flung colonial outpost, a daily reminder that many still looked to London as the nation’s cultural capital: the growing appeal of instant coffee reflected a widening and more nuanced cultural palate. This was not just ‘another’ example of the United States postwar juggernaut; it marks the transitional phase in Australia’s history, as its cultural identity was informed less by the staid conservativism of Britain than the heady flux of New World glamour (219). Coffee was associated with the USA not simply through advertising but also through cultural exposure. By 1943, notes Khamis, there were 120,000 American service personnel stationed in Australia and she quotes Symons (168) as saying that “when an American got on a friendly footing with an Australian family he was usually found in the kitchen, teaching the Mrs how to make coffee, or washing the dishes” (168, cited in Khamis 220). The chances were that “the Mrs”—the Australian housewife—felt she needed the tuition: an Australian survey conducted by Gallup in March 1950 indicated that 55 per cent of respondents at that time had never tried coffee, while a further 24 per cent said they “seldom” consumed it (Walker and Roberts 133, cited in Khamis 222). In a newspaper article titled, “Overpaid, Oversexed and Over Here”, Munro describes the impact of exposure to the first American troops based in Australia during this time, with a then seven year old recalling: “They were foreign, quite a different culture from us. They spoke more loudly than us. They had strange accents, cute expressions, they were really very exotic.” The American troops caused consternation for Australian fathers and boyfriends. Dulcie Wood was 18 when she was dating an American serviceman: They had more money to spend (than Australian troops). They seemed to have plenty of supplies, they were always bringing you presents—stockings and cartons of cigarettes […] Their uniforms were better. They took you to more places. They were quite good dancers, some of them. They always brought you flowers. They were more polite to women. They charmed the mums because they were very polite. Some dads were a bit more sceptical of them. They weren’t sure if all that charm was genuine (quoted in Munro). Darian-Smith argues that, at that time, Australian understanding of Americans was based on Hollywood films, which led to an impression of American technological superiority and cultural sophistication (215-16, 232). “Against the American-style combination of smart advertising, consumerism, self-expression and popular democracy, the British class system and its buttoned-up royals appeared dull and dour” writes Khamis (226, citing Grant 15)—almost as dull and dour as 1950s tea compared with the postwar sophistication of Nescafé instant coffee. Conclusion The approach Nestlé is using in Bangladesh to market instant coffee is tried and tested: coffee is associated with the new, radical cultural influence while tea and other traditional stimulants are relegated to the choice of an older, more staid generation. Younger consumers are targeted with a romantic story about the love of coffee, reflected in a mini-soap opera about two people becoming a couple over a cup of Nescafé. Hopefully, the Pathshala-Edith Cowan University collaboration is at least as strong. Some of the overseas visitors return to Bangladesh on a regular basis—the student presentations in 2012 were, for instance, attended by two visiting graduates from the 2008 program who were working in Bangladesh. For the Australian participants, the association with Pathshala, South Asian Media Institute, and Drik Photo Agency brings recognition, credibility and opportunity. It also offers a totally new perspective on what to order in the coffee queue once they are home again in Australia. Postscript The final week of the residency in Bangladesh was taken up with presentations and a public exhibition of the students’ work at Drik Picture Agency, Dhaka, 3–7 February 2012. Danielle Fusco’s photographs can be accessed at: http://public-files.apps.ecu.edu.au/SCA_Marketing/coffee/coffee.html References Ali, M. “Commodity Round-up: Problems and Prospects of Bangladesh Tea”, World Development 1.1–2 (1973): 55. Beale, Claire. “Should the Gold Blend Couple Get Back Together?” The Independent 29 Apr 2010. 8 Apr. 2012 ‹http://www.independent.co.uk/news/media/advertising/should-the-gold-blend-couple-get-back-together-1957196.html›. Darian-Smith, Kate. On the Home Front: Melbourne in Wartime 1939-1945. 2nd ed. Melbourne: Melbourne UP, 2009. Dude, Where’s My Car? Dir. Danny Leiner. Twentieth Century Fox, 2000. Edith Cowan University (ECU). “Photomedia Summer School Bangladesh 2012.” 1 May 2012 .Grant, Bruce. The Australian Dilemma: A New Kind of Western Society. Sydney: Macdonald Futura, 1983. Hafeman, D., H. Ashan, T. Islam, and E. Louis. “Betel-quid: Its Tremor-producing Effects in Residents of Araihazar, Bangladesh.” Movement Disorders 21.4 (2006): 567-71. Hinduism. “Reincarnation and Samsara.” Heart of Hinduism. 8 Apr. 2012 ‹http://hinduism.iskcon.org/concepts/102.htm›. Islam, G., M. Iqbal, K. Quddus, and M. Ali. “Present Status and Future Needs of Tea Industry in Bangladesh (Review).” Proceedings of the Pakistan Academy of Science. 42.4 (2005): 305-14. 8 Apr. 2012 ‹http://www.paspk.org/downloads/proc42-4/42-4-p305-314.pdf›. Khamis, Susie. “It Only Takes a Jiffy to Make: Nestlé, Australia and the Convenience of Instant Coffee.” Food, Culture & Society 12.2 (2009): 217-33. Munro, Ian. “Overpaid, Oversexed and Over Here.” The Age 27 Feb. 2002. 8 Apr. 2012 ‹http://www.theage.com.au/articles/2002/02/26/1014704950716.html›. O’Donohoe, Stephanie. “Raiding the Postmodern Pantry: Advertising Intertextuality and the Young Adult Audience.” European Journal of Marketing 31.3/4 (1997): 234-53 Pathshala. Pathshala, South Asian Media Academy. 8 Apr. 2012 ‹http://www.pathshala.net/controller.php›. Said, Edward. Orientalism. New York: Pantheon Books, 1978. Sharma, Dinesh. “Betel Quid and Areca Nut are Carcinogenic without Tobacco.” The Lancet Oncology 4.10 (2003): 587. 8 Apr. 2012 ‹http://www.lancet.com/journals/lanonc/article/PIIS1470-2045(03)01229-4/fulltext›. Symons, Michael. One Continuous Picnic: A History of Eating in Australia. Ringwood, Vic: Penguin, 1984. Tea Board. “History of Bangladesh Tea Industry.” Bangladesh Tea Board. 8 Apr. 2012 ‹http://www.teaboard.gov.bd/index.php?option=HistoryTeaIndustry›. Walker, Robin and Dave Roberts. From Scarcity to Surfeit: A History of Food and Nutrition in New South Wales. Sydney: NSW UP, 1988.
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