Dissertations / Theses: 'World Cup (Soccer) (2010 : South Africa) http'

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Menezes, Mathew Gomes. "Considerations on the economic impact of the 2010 FIFA World Cup on South Africa." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002697.

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Mega-events are associated with significant positive implications such as enhanced international exposure of the host, improved infrastructure, increased tourist numbers, higher employment levels and tax revenues, greater feelings of patriotism among host region residents and integration of the host into the international community. Supporters of events have claimed that the occasions stimulate prominent economic gains for the host region. The economic and tourism growth that occurred in Barcelona following the 1992 Olympic Games is erroneously cited by proponents of hosting as an example of the potential benefits that an event can derive on the host. Those Games were not the sole driver of growth in the region. An analysis of previous mega-events, demonstrated that net benefits were not a necessary consequence of hosting. Comparison of pre-event estimates of the economic impact and their actual effects are universally divergent. The observation was validated by the consensus academic opinion that economic impact studies systematically overstate the benefits of hosting, and underestimate the costs. Further, different forward-looking studies of the same event, calculate vastly different predictions. The tools for calculating the economic impact, specifically Input-Output Analysis and Computable General Equilibrium, do not provide useful predictions given their dependence on the inaccurate data. With 2010 cost data having continually increased since 2003, determining the appropriate inputs to an I-O or CGE is problematic. It was identified that the weight given to the multiplier effect was also a factor in the amplification of the expected benefits. Given the poor data sets available as inputs to I-O and CGE models, the study concentrated on conducting a comprehensive Cost-Benefit Analysis of the determinants of the economic impact of the 2010 World Cup based on the premise that the identification of the relative costs and benefits of staging the event was regarded as a greater contribution to the body of knowledge on the topic. It can be expected that there will not be significant short-term economic gains; this study predicted a net cost of R8.4bn, which is marginally offset by short-term net intangible benefits. The short-term economic consequences of the 2010 World Cup are expected to be overshadowed by the long-term effects on revenues within the tourism industry. The image implication of hosting 2010 is the most salient factor in considering the economic impact of 2010, as an alteration in the national image can have long-term effects on FDI and tourism. It is however not a certainty that the international exposure that South Africa receives will be beneficial, in the instance that the World Cup is characterised by poor organisational measures or crime. The net impact of hosting is expected to be a function of the long-term benefits, which can be expected to exceed the short-terms costs, and derive a cumulative net benefit from staging 2010. The World Cup is however unlikely to stimulate the economic growth rate above levels that would have occurred had the event not been held in South Africa.

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Svensson, Sofia. "South Africa 2010 and beyond : A study of how the 2010 FIFA Soccer World Cup affects South Africa's environmental efforts." Thesis, Växjö University, School of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2483.

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The study investigates South Africa’s actions and efforts within environmental and climate issues in relation to the country’s hosting of the 2010 FIFA Soccer World Cup. The investigation is conducted by applying idea analysis on the empirical material in order to highlight what ideas South Africa might have when it comes to environmental and climate related measures in connection to the World Cup. The two theories of Behavioralism and Rational Choice are to be compared in order to reveal the true reasons for South Africa’s environmental actions. In addition, an own-formulated hypothesis which claims that measures within environmental issues are improved due to the 2010 World Cup is tested against the empirical material. Results are presented as a review over what is being done today within environmental and climate issues in South Africa and these answers are then connected to the World Cup as it is analyzed concerning how the event affects the country’s policies and efforts within these areas. Finally, a concluding discussion states what role environmental and climate issues have in connection to a major sporting event such as the 2010 FIFA World Cup and how South Africa administers this opportunity to act accordingly and present itself to the rest of the world.

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Ntloko, Ncedo Jonathan. "Multi-stakeholder approach to planning into 2010 FIFA World Cup initiatives : a case of a non-host area in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2365.

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Thesis (DTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016.
The hosting of mega-events such as the 2010 FIFA World CupTM create expectations from the host nation, especially in the host cities. This is largely due to the impacts associated with the hosting of such events. Planning is perceived to be at the centre of successful hosting of such events. Planning also assists in making sure that benefits from such events are maximised and costs minimised. Events like the 2010 FIFA World CupTM do not only require high level planning but also a multi-stakeholder approach. With South Africa and the continent hosting the FIFA World CupTM for the first time since its inception, expectations were rising from both host and non-host areas. The study investigates a multi-stakeholder approach to planning on the 2010 FIFA World CupTM initiatives conducted by a non-host area - Cape Winelands District Municipality (CWDM), Western Cape, South Africa. The location of the CWDM is less than 45 minutes from the host city (Cape Town). By virtue of its close proximity, the CWDM positioned itself to leverage from the event as a result of possible spill-over effects. The study was driven mainly by five objectives. These include the identification of 2010 FIFA World CupTM planning initiatives, assessment of planning initiatives in relation to beneficiation of local municipalities, gaining an understanding of ways in which various stakeholders are involved in the planning initiatives, ascertaining ways in which various stakeholders perceive the benefits/spill-over effects and examining the alignment, integration and co-ordination of the 2010 FIFA World CupTM planned initiatives in the CWDM. In pursuing these objectives, both qualitative and quantitative research methods were used in the collection of data. Respondents included residents (n=1 250), established businesses (n=108) and CWDM officials (n=5), using stratified random sampling, convenient sampling and purposive sampling, respectively. A total of 1 363 questionnaires were administered among the respondents of the study.

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Maloney, Tichaawa Tembi. "Cameroonian fans' perceptions of the 2010 Fifa World Cup : a case study of Buea and Limbe." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1596.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2009
Football is considered one of the most important sports in several of the 53 countries in Africa, with the largest viewership and participation.

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Nyikana, Siyabulela. "Visitors’ perceptions of the 2010 FIFA world cup: a case study of the host city Nelson Mandela Bay/Port Elizabeth." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1574.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2013
The continent of Africa hosted the FIFA World Cup™ for the first time in 2010. The historical hosting of Africa‟s first mega-event by South Africa was deemed to be a key opportunity to initiate and promote socio-economic legacies for local South Africans. Therefore, the importance of examining visitor experiences and perceptions of the event cannot be overemphasised. The global struggle for competitive advantage, national reputation or nation branding is in recent times more and more significant as countries compete for attention, respect and trust of investors, tourists, consumers, donors, immigrants and media. Assessing visitors‟ experiences can contribute significantly to knowledge management and inform the planning of future events to leverage positive benefits while minimising the negative impacts. In this study, visitors‟ perceptions of the event are examined using Nelson Mandela Bay / Port Elizabeth (one of the nine [9] host cities for the 2010 event) as a case study. A spatially-based systematic sampling technique was used to interview visitors at fan parks and in the Nelson Mandela Bay Stadium precinct during the 2010 FIFA World Cup™. Face-to-face interviews were conducted and in all, two thousand, two hundred and twenty-five (n=2225) visitors were interviewed. The key findings reveal that many of the visitors came from the key tourism source markets of South Africa (the United Kingdom [UK], Germany, the Netherlands, the United States of America [USA] and France), were men and had an average age of thirty three (33) years. They generally had positive perceptions about the hosting of the event and the quality of tourism facilities and services on offer during their stay in Nelson Mandela Bay / Port Elizabeth, and South Africa generally. Additionally, many visitors suggested that the hosting of the event in Nelson Mandela Bay / Port Elizabeth offered an opportunity to experience a different tourism destination, with potential for future repeat visitations. However, the city was found to be a poor responsible tourism destination and as not being a good value-for-money destination. During the event, the Nelson Mandela Bay / Port Elizabeth region arguably drew its biggest international crowd as it usually receives fewer international tourists when compared to other regions in South Africa. The study therefore underscores the need for local tourism authorities to devise strategies aimed at capitalising on the exposure garnered through the hosting of the event and at maximising the opportunity to tap into new tourism markets with a view to increasing international visitation in a province that is said to attract only five percent of South Africa‟s international visitors.

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Burgess, Meryl. "The sport for development legacies of the 2010 FIFA World Cup." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/17928.

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Thesis (MA)--Stellenbosch University, 2011.
ENGLISH ABSTRACT: During the last decade, a significant trend could be observed with regards to the growth of the number of sport for development initiatives globally, as well as the increasing range of stakeholders involved in the sport for development field. Many international organisations and institutions began to put more emphasis on the use of sport and sport activities to initiate social change. This was further observed with the growing trends in sport for development activities within the Global South. In order to explore the impacts of the trends in sport for development, this study examined the recent sport for development trends in South Africa and in what way the 2010 FIFA World Cup has affected it. This study attempts to do this by exploring the historical underpinnings of sport for development in South Africa, as well as current trends in the field. The study further examines the sport for development initiatives that have been implemented during the 2010 FIFA World Cup, and explores their ramifications for the sport for development landscape in South Africa. With its assessment of the sport for development legacies of the 2010 FIFA World Cup, this study builds on the existing international literature by an increasing number of scholars assessing the trends in sport for development as well as evaluating the effectiveness of the field for promoting development. Moreover, due to the recent increase in developing countries in the Global South hosting sport mega-events, with a purpose to achieve social development objectives through the event (for example, South Africa and the 2010 World Cup), this study builds on literature examining a potential link between sport mega-events and sport for development. As a point of departure this study looked to provide an overview of the sport for development field, the recent debates raised among scholars as well as a theoretical framework informing the field. The study then looked towards the historical underpinnings of sport for development in South Africa, creating a framework for the analysis of the empirical study regarding the sport for development initiatives implemented during the World Cup. The main findings of this study included the rapid growth of sport for development initiatives during the World Cup period, the increase and range in public and private actors forming institutional arrangements and partnerships in sport for development initiatives and the outcomes and implications of those trends for the South African sport for development context. Through the hosting of the 2010 FIFA World Cup, it was found that the sport mega-event was ultimately used as a strategic opportunity for initiatives to achieve objectives and aims including the creation of awareness of initiatives, potentially meeting new partners and funders, and increasing participant numbers. Moreover, through the formation of institutional arrangements and partnerships, implementing organisations could potentially ensure sustainability of the initiative due to the resources made available by the range of partners involved. It must be noted however, that although the 2010 FIFA World Cup was used strategically by the sport for development initiatives implemented during that period, sport mega-events cannot be said to achieve social development objectives, especially those of sport for development, due to the many neoliberal tendencies that is found in the hosting of the event.
AFRIKAANSE OPSOMMING: Gedurende die laaste dekade was 'n kenmerkende / belangrike trant opgemerk, t.o.v. die groei van die getal globale sport vir ontwikkeling, sowel as die toename van rolspelers betrokke by die ontwikkeling van sport. Baie internasionale organiSuid-Afrikasies en inrigtings sit meer klem op die gebruik van sport en aktiwiteite om sosiale verandering uit te oefen. Die is verder opmerkend met die groeiende trant van sport-ontwikkeling in die Globale lande. Om die impak van sport-ontwikkeling te ondersoek, het hierdie studie die onlangse sportontwikkeling trant in Suid-Afrika getoets, asook die manier hoe die 2010 FIFA Wêreld-beker dit beinvloed het. Die navorsing probeer dit doen deur die historiese ondersteuning van sportontwikkeling in Suid-Afrika te ondersoek, sowel as die huidige trant. Dié navorsing ondersoek ook die sport-ontwikkeling inisiatief wat geinplimenteer was gedurende die 2010 FIFA Wêreld-beker, asook die vertakking van sport-ontwikkeling in Suid-Afrika. Met die assesering van die sport-ontwikkeling van die 2010 FIFA Wêreld-beker, gaan hierdie studie op die huidige internasionale literatuur bou by die groei van die getal narvorsers wat die trant in sport-ontwikkeling en evaluering wat die uitwerking op sport-ontwikkeling bevorder. Sodoende, met die onlangse groei van ontwikkelinde lande tussen Globale lande wat groot sport byeenkomste huisves, met die doel om sosiale ontwikkeling te bereik (bv. Suid-Afrika en die 2010 Wêreld-beker), gaan hierdie studie die Literatuur ondersoek van ‘n potensiale koppeling tussen mega-sport byeenkomste en sport-ontwikkeling opbou. Hierdie studie verskaf 'n oorsig van sport-ontwikkeling as 'n vetrek-punt om die onlangse debatte tussen leerders en die teoretiese raamwerk in die veld in te lig. Die studie kyk ook na die historiese ondersteuning vir sport-ontwikkeling in Suid-Afrika, deur ‘n raamwerk in die analise van die studie m.b.t. sport-ontwikkeling inisiatief tydens die Wêreld-beker te skep. Die hoof bevindings van hierdie studie sluit in die vinnige groei van sport-ontwikkeling inisiatief tydens die Wêreld-beker; die toename en reeks publieke en private ondersteuners wat instansie rëelings vorm en verhoudings in sport-ontwikkeling en die uitkoms en implikasies in die Suid-Afrika konteks. Deur die 2010 FIFA Wêreld-beker te huisves, het hierdie mega-sport gebeurtenis eintlik 'n strategiese geleentheid om doele te bereik, insluitend die bewustheid van inisiatief, die ontmoeting van nuwe genote en skenkers, asook die groei in deelname. Verder, deur die formasie van instansie rëelings en verhoudings, implementerende organisasies kan potensiale Suid-Afrikasies kan potensiale steun verseker, a.g.v. die bronne beskikbaar gemaak deur die betrokke vennote. Kennis moet geneem word dat al was die 2010 FIFA Wêreld-beker strateties gebruik om sport-ontwikkeling te implementeer tydens hierdie periode, groot sport byeenkomste kan nie verantwoordelik gehou word vir sosiale ontwikkeling doelwitte, veral vir sport-ontwikkeling, a.g.v. die neo-liberale tendens wat by die huisvesting van hierdie geleenthede gevind word.

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Achu, Frinwei Njihy. "Resident African immigrants’ perceptions of the 2010 FIFA World Cup™ and its associated African legacy: a case study of Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1586.

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Thesis (MTech( Tourism and Hospitality Management))-- Cape Peninsula University of Technology, 2011
South Africa goes down in the annals of African history as the first nation on the continent to host an edition of the Fédération Internationale de Football Association (FIFA) World Cup in 2010. The event has been well publicised by the host nation as an “African World Cup”, with a number of economic, socio-cultural and political legacies projected for all of Africa’s citizens. Such a scenario has triggered hope of anticipated benefits in the minds of such citizens. In this light, several studies in relation to mega-events and the 2010 FIFA World Cup™, linked to perceptions of the event impact on relevant stakeholders, has mainly targeted local South African communities. Given that the event was designed and planned within the framework of an African affair, and with South Africa’s demographic groups being inclusive of resident African immigrants, the study attempted to determine the perceptions of such immigrants residing in Cape Town with respect to the 2010 FIFA World Cup™ and its associated African legacy. The study was conducted before the hosting of the World Cup and the assessment was therefore prospective. In all, 450 questionnaires were administered to respondents in different areas in Cape Town by means of the simple convenient sampling method. Of such questionnaires, 406 were deemed usable and therefore formed the sample size for the study. The key findings of the study in terms of demographic profile reveal the average age of respondents to be 30 years, with more men than women participating in the study. Although the study confirms the male domination of football in terms of participation, increased participation by women is noted in the study. Furthermore, the findings also indicate a high level of participation of resident African immigrants in Cape Town during the 2010 FIFA World Cup™, as spectators, volunteers and operators of small businesses. Most respondents perceived the event as generating positive economic benefits for South Africa and the African continent as a whole. However, the respondents noted concerns regarding the issues of crime, the disruption of daily lives and the increase in the price of goods and services that could result from the hosting. Findings further revealed that a slight majority of respondents were aware of the projected African legacy of the 2010 FIFA World Cup™. The study provides the basis for future research into the perceptions of African immigrants in relation to sport mega-events in Africa. The different roles assumed by such immigrants and the initiatives undertaken in preparation for the event warrants a post-event assessment with a view to determine any shift in perceptions and expectations that might pave the way for a comparative analysis to be done.

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M'rithaa, Mugendi Kanampiu. "Mainstreaming universal design in Cape Town: FIFA 2010 World Cup(tm)-related activities as catalysts for social change." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1337.

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Thesis (DTech(Design)--Cape Peninsula University of Technology, 2009
Universal Design (UD), as it is known in the USA and elsewhere, is an inclusive approach to designing for the broader population and is rapidly gaining popularity amongst design practitioners and planners globally. Similar non-exclusive approaches have evolved in diverse parts of the world to counter the systemic disablement and exclusion of vulnerable/special populations of users perpetuated by traditional approaches to design. The transdisciplinary field of UD is informed by concilience in accommodating a wide range of related fields, such as education, landscape architecture, architecture, town and regional planning, industrial/product/three-dimensional design, furniture design, interior design, communication/information/graphic design, interaction design, human-computer interaction (HCI)/usability studies, and ergonomics/human factors engineering. UD proposes a collaborative systems approach that benefits from the synergies of cross-functionalism by approaching the diverse challenges facing society through socially responsible design. In so doing, UD can potentially impact such diverse issues as health, transportation, inclusive education, sports and recreation, entertainment, social welfare, inclusive employment, transgenerational/lifespan housing, inclusive tourism, accessibility, safety, and ecological concerns on sustainability.

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Mwanuhehere, Kambere. "An investigation of safety and security measures in Cape Town with respect to the 2010 Soccer World Cup tournament." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/978.

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Thesis (MTech (Business Administration)--Cape Peninsula University of Technology, 2009
Over the years, the history of football has been characterised by several incidents of violence and disasters. According to Helding et al. (2002:4) globally, since 1945, approximately 1,000 people are believed to have lost their lives and about 3,400 people have been injured in nearly 30 serious soccer stadium accidents. In 1989, English soccer witnessed a stampede that left around 96 people dead at Hillsborough stadium in Sheffield during an FA cup semi-final match between Liverpool and Nottingham. Similar incidents in Africa occurred in Ghana in May 2001 when 126 supporters died after a stampede at Accra stadium at the end of a local league game. In South Africa, Ellis Park stadium witnessed a similar disaster on 11 April 2001, which left 43 people dead when soccer giants Kaizer Chiefs and Orlando Pirates clashed in a premier league soccer game. South Africa lost the bid to host the 2004 Olympic Games in Cape Town in favour of Athens and the 2006 FIFA World Cup to Germany as a result of perceived high crime rate. Whether perceived or real, issues of safety and security impact negatively on the image of a host nation. On the other hand, South Africa was selected to host the 2010 FIFA World Cup competition, despite a continued prevalence of high crime rates across the country. More effort from the Government is needed to guarantee adequate safety and security at soccer stadiums, training venues, and other areas used for public gatherings. Stakeholders that deal with safety and security, such as SAPS, Metro Police, Fire Brigade, and emergency medical services, should be deployed in such a way that they can respond quickly to emergency situations. A literature review has shown a close relationship between crime and event tourism. The crime mapping concept, which covers hot spot theory, routine activity, crime pattern approach and rational choice theory, helps in the understanding that some areas may be more affected by crime than others and that criminals' motivations can differ. Some of the most recent mega large-scale events used in the literature review includes: FIFA Soccer World Cup Competitions in Korea/Japan in 2002 and in Germany in 2006. This has provided guidance for South African organisers in terms of dealing with security issues. These examples have also provided a framework of reference on how to garner support and collaboration of national and international security agencies, which are relevant to the staging of the 2010 Soccer World Cup in South Africa. The foundation of this research considers the employees views concerning safety, security and health in Cape Town. It is envisioned that these ideas can strengthen future management decisions with regard to preparing safety, security and emergency services for major events such as the 2010 Soccer World Cup. This should not only involve taking note of security staff ideas, but also incorporating them into the grand national safety and security strategy and ensuring the full implementation of the security strategy at ground-level.

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Moyo, Louis Grandgrind. "Brand image legacy of the 2010 FIFA World Cupтм : a long-term assessment." Thesis, Cape Peninsula University of Technology, 2018. http://hdl.handle.net/20.500.11838/2717.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.
Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.

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McMichael, Christopher Bryden. "Green zone nation : the securitisation and militarisation of the 2010 FIFA World Cup, South Africa." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1001622.

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This thesis explores the relationship between the safety and security measures for the 2010 FIFA World Cup and the militarisation of urban space and policing in post-apartheid South Africa. In particular, it focuses upon how the South African state and FIFA, the owners of the World Cup franchise, worked to present the World Cup as an event which required exceptional levels of security – resulting in a historically unprecedented joint police and military operation across host cities. However, in contrast with previous research on these security measures, this thesis aims to interrogate the political and commercial forces which constructed security and positions them against a backdrop of intensified state violence and social exclusion in South Africa. Concurrently, the South African case was indicative of an international militarisation of major events, with policing operations comparable to national states of emergency. This is representative of the ‘new military urbanism’ in which everyday urban life is rendered as a site of ubiquitous risk, leading to the increased diffusion of military tactics and doctrines in policing and policy. While the interpenetration between urbanism and militarism has often been studied against the context of the ‘war on terror’, in the case of South Africa this has primarily been accelerated by a pervasive social fear of violent crime, which has resulted in the securitisation of cities, the remilitarisation of policing and the intensification of a historical legacy of socio-spatial inequalities. The South African government aimed to use the World Cup to ‘rebrand’ the country’s violent international image, while promising that security measures would leave a legacy of safer cities for ordinary South Africans. The concept of legacies was also responsive to the commercial imperatives of FIFA and a range of other security actors, including foreign governments and the private security industry. However these policing measures were primarily cosmetic and designed to allay the fears of foreign tourists and the national middle class. In practice security measures pivoted around the enforcement of social control and urban marginalisation while serving as a training ground for an increasingly repressive state security apparatus. Security was as much a matter of fortifying islands of privilege and aiding a project of financial extraction as protecting the public from harm.
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Cronje, Christelle. "A review of the FIFA world cup 2010 : Cape Town, as conduit to accelerated economic growth." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/19805.

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Thesis (MBA) -- Stellenbosch University, 2007.
ENGLISH ABSTRACT: South Africa has been granted a unique opportunity in being nominated as the first African nation to host the FIFA World Cup, and one of the first developing nations to host a global mega sporting event. The successful hosting of this event could provide the country with a global platform to promote the richness, diversity, and vast economic opportunities to the world stage. Economic development and significant global events taking place in South Africa may further contribute to leadership in the continent, and bring increased business and consumer confidence into prominence, as well as increase the leverage of private capital. The South African business and investment environment is in transition from a primary focus on construction, mining, manufacturing in the automotive, timber and steel sectors, to a knowledge economy focusing on sector development of skills training, education , IT and teleccmmunications, and property development. Infrastructure capacity, service delivery and skills shortages and the high rate of structural unemployment impose significant supply-side constraints with regard to the impact on the rate of real GDP growth and how growth is translated into employment opportunities and socio-economic development for the Western Cape and South Africa. Cape Town's position as co-host to selected events in 2009 and 2010 provides the critical window of opportunity to expand infrastructure investment to ensure a truly global destination of choice for investors and tourists. This event offers Cape Town the opportunity to ensure sustainable legacies, especially in terms of transport systems, the creation of a green lung in the midst of the city, improved service delivery and a world class multi purpose facility. All these contribute to the accelerated and shared economic growth of the City of Cape Town and the Province of the Western Cape.
AFRIKAANSE OPSOMMING: Suid-Afrika se nominasie as die eerste land in Afrika om as gasheer vir die FIFA Wereldbeker 2010 op te tree, is 'n unieke geleentheid. Suid-Afrika is ook een van die eerste ontwikkelende lande wat toegewys is om hierdie sport geleentheid aan te bied. Die suksesvolle aanbieding van hierdie geleentheid, kan Suid-Afrika die geleentheid bied om die unieke diversiteite en ryke ekonomiese geleenthede van die land aan die wereld ten toon te stel. Ekonomiese ontwikkeling en hierdie besondere gebeurtenis in Suid-Afrika, mag verder bydra tot die bevordering van leierskap op die kontinent en 'n verhoogde vlak van sake- en verbruikersvertroue wat die verhoging van privaat kapitaalbesteding kan aanmoedig. Die Suid-Afrikaanse sake en investeringsomgewing is in transformasie vanaf 'n primere fokus op konstruksie, myne, en die vervaardigingsbedryf, veral die motor, hout en staal sektore, na 'n kennis gedrewe ekonomie met 'n klemverskuiwing na ontwikkeling binne die sektore, van vaardigheidsopleiding. informasie tegnologie, telekommunikasie en eiendomsontwikkeling. 'n Tekort aan voldoende infrastruktuur-en dienslewering kapasiteit, 'n tekort aan vaardighede, sowel as die hoe koers van strukturele werkloosheid, veroorsaak beperkinge met betrekking tot die impak op die greei van die Bruto Binnelandse Preduk, en hoe hierdie greei snel omgeskakel kan word in werksgeleenthede en sosio-ekonomiese ontwikkeling vir die Wes-Kaap en Suid-Afrika. Kaapstad se gedeelde posisie as gasheer van spesifieke geleenthede in 2009 en 2010, verskaf die geleentheid om deur middel van die uitbreiding van infrastruktuur investering te verseker dat investeerders en toeriste, Kaapslad as 'n volwaardige globale bestemming beskou. Hierdie gebeurtenis bied ook aan Kaapstad die geleentheid om op 'n volhoubare ontwikkelingswyse 'n besondere nalatenskap te verseker, veral met betrekking tot die vervoerstelsel, die skepping van 'n green long in die middestad, verskerpte dienslewering en 'n wereldklas veeldoelige fasiliteit, wat in totaal bydra tot die versnelde en gedeelde ekonomiese greei van die Stad Kaapstad en die Provinsie Wes-Kaap.

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Marx, Andrew Morne. "Increasing soft power - a case study of South Africa's bid to host the FIFA 2010 World Cup." Thesis, Stellenbosch : University of Stellenbosch, 2004. http://hdl.handle.net/10019.1/16386.

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Thesis (MA)--University of Stellenbosch, 2004.
ENGLISH ABSTRACT: This study attempts to determine if South Africa was actively attempting to boost its soft power or symbolic power during the country’s bid to host the Fifa 2010 World Cup. Preceding works dealing with mega-events identified a number of potential benefits to the hosting nation. Some of these benefits include opportunities for development (sport and socio-economic), nation building, urban regeneration, and marketing. Previous works have focused a great deal on economic and nation building aspects of mega-events. The marketing possibility for a host to develop as a tourist destination has also enjoyed some focus. There also exists a large amount of literature dealing with power – its nature, resources and types. There is for instance structural and relational power while, in the traditional sense, wealth and military might may be seen as power resources. However, the importance and maintenance of soft power – or symbolic or co-optive power, as defined in this study – has been greatly overshadowed by the traditional ideas of power and as a result, neglected by International Relations scholars. This study links the marketing potential of mega-events with the deployment of soft power. The case study specifically deals with South Africa’s World Cup bid as a marketing forum for enhancing the country’s soft power. For such an analysis it is necessary to investigate South Africa’s diplomatic status, global position, relationship with the North and South, and power resources. The importance of soft power being essential to South Africa’s specific situation, global position and future, is also investigated. Using the bid for the 2010 World Cup, this study concludes that South Africa was indeed projecting specifically chosen images of the country with the intention of enhancing the country’s soft power. It is furthermore argued that these images are both a reflection and in support of South Africa’s foreign policy and emerging middle power position.
AFRIKAANSE OPSOMMING: Hierdie studie poog om vas te stel of Suid Afrika doelgerig probeer het om die land se sagte mag te versterk tydens die Fifa 2010 Wêreldbekerbod. Vorige studies oor grootskaalse gebeurtenisse meen dat dit sekere potensieële voordele inhou vir die gasheer. Dit sluit in geleenthede vir ontwikkeling (sport en sosio-ekonomies), nasiebou, en stedelike herlewing en bemarking. Vorige werke het ook meerendeels gefokus op die ekonomiese en nasie-bou aspekte van grootskaalse gebeurtenisse. Die bemarkingsvoordele wat dit inhou vir die gasheer se toerismebedryf is ook gereeld vehandel. Daar bestaan ook vele geskrewe werke oor mag. Verskillende bronne van mag is ondermeer ‘n gewilde onderwerp. Daar is byvoorbeeld strukturele mag en verhoudings mag. Tradisioneel word militêre en ekonomiese vermoëns gesien as bronne van mag. Die belangrikheid van sagte mag of simboliese mag, soos dit in hierdie studie gedefinieër word, is egter tot ‘n groot mate oorskadu deur traditionele idees van mag. Daardeur het Internasionale Betrekkinge akademici dit ook tot ‘n mate afgeskeep. Hierdie studie illustreer die bemarkingspotentiaal wat grootskaalse gebeurtenisse inhou vir sagte mag. Die gevallestudie handel spesifiek oor Suid Afrika se 2010 bod as ‘n potentieële bemarkingsforum vir die bevordering van die land se sagte mag. Die analise het vereis dat Suid Afrika se diplomatieke status, globale posisie, verhouding met die Noorde en Suide, en bronne van mag behandel word. Die belangrikheid van sagte mag vir Suid Afrika se toekoms word ook aangespreek. Die gevolgtrekking is dat Suid Afrika wel gepoog het om sekere gekose beelde na die buiteland te projekteer. Die spesifieke doel met die beelde was om die land se sagte mag uit te brei. ‘n Verdere bevinding is dat die beelde gelyktydig Suid Afrika se buitelandse beleid en ontluikende middel magsposisie gereflekteer het.

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Steyn, J., Beer M. de, and H. Fouché. "In anticipation of the 2010 soccer world cup in South Africa: occurance of street robberies on Durban's "golden mile"." Acta Criminologica, 2009. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001259.

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ABSTRACT Durban's “Golden Mile” is the city’s most prominent tourist attraction and contributed ± R225 million towards much needed job creation and poverty alleviation in the region during the 2007 financial year, a trend which is set to increase dramatically during the FIFA (Fédération Internationale de Football Association) 2010 Soccer World Cup, which was awarded to the Republic of South Africa. The City of Durban will host eight World Cup matches, including a semi-final at the newly designed Moses Mabhiba World Cup 2010 Stadium. The high incidence of violent crimes committed against tourists, which is also reported on in the international media, has caused the concern that if tourists perceive the beachfront to be unsafe they will be hesitant to visit Durban again, while the likelihood also exists that they might discourage other potential visitors. This paper is an attempt to provide input to the discourse on the matter based on empirical research. Much of the research on crime and tourism is founded on economic models of criminal behaviour. The current study contributes to the expanding crime and tourism literature by providing facts and accurate statistics instead of anecdotal information on violent crime and tourism, more specifically with regard to the so-called “street robberies”. From the data collected and analysed, it will become evident that during 2006, 90% of the street robberies reported to Golden Mile hotel security was not documented in the form of a case docket with the SAPS. Through the use of qualitative data analysis techniques such as theming, coding and categorising, the study will also reveal that all the respondents who completed the open-ended questionnaire are of the opinion that preliminary crime scene investigation of street robberies committed against tourists on Durban’s Golden Mile was, for a variety of reasons, ineffective. Finally, based on the relevant literature as well as the findings of the study, a number of recommendations will be put forward.

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Bama, Hilary Kennedy Nji. "Residents’ perceptions of the 2010 FIFA World Cup three months prior to the event: a case study of a suburb in Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1603.

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Thesis (MTech (Tourism and Events Management ))--Cape Peninsula University of Technology, 2011
The importance of conducting resident perception studies into the phenomenon of mega sports events cannot be over-emphasised; as such studies provide a unique platform by means of which to gauge the perceptions and attitudes of host communities with regards to the impacts of mega-events. In the context of South Africa’s hosting of the 2010 FIFA World Cup, and regarding the perceived impacts of the event on host communities, a couple of studies have been undertaken within the Green Point suburb of Cape Town. As a continuum of such studies, the current study is undertaken with the objectives of ascertaining whether any adaptations have occurred three months before kick-off of the event, and to further provide a platform for post-event longitudinal studies. Furthermore, in cases where changes in perceptions were recorded, previous studies carried out within the same study area were reflected upon. The target population in the study involved residents living within a 2- kilometre radius of the Cape Town Stadium situated in Green Point. A total of 400 questionnaires were administered to residents using a spatially based stratified random sampling method. The focus of the study was to examine the perceptions and attitudes of Green Point residents towards the development of the Cape Town Stadium and potential impacts of the 2010 World Cup on their community. Key findings of the study revealed the profile of Green Point residents to be predominantly male, with an average age of 38.2 years.

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Daniels, Tracy. "An investigation into 2010 FIFA World Cup™ planning: a case study of the Eden District Municipality, Western Cape, South Africa." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/1610.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology in Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology, 2012
Sport tourism, mega-events and the impacts thereof, especially in developing countries, have, in the past, tended to have been overlooked academically. This study investigated 2010 Federation of International Football Associations (FIFA) World Cup™ initiatives in the Eden District Municipality (EDM), Western Cape, South Africa, which is situated between the host cities of Cape Town and Port Elizabeth. The research investigated whether or not planning initiatives being conducted by the district and individual towns in the region were integrated or not, with special reference to the accommodation sector. The sector was the focus of the research, as most plans being conducted in the region were centred on the development of team base camps as accommodation satellites for travelling spectators. The research design consisted of self-administered electronic questionnaires, which were sent to a sample of 587 accommodation establishments. From the survey, a response of 251 valid questionnaires were received. In addition to the questionnaires, five key informant interviews were conducted with representatives from towns in the EDM. The findings indicated that, although stakeholders in the EDM were interested in becoming involved in 2010 FIFA World Cup™ planning, and despite the majority being involved in planning initiatives, little information reached the accommodation establishments in the region. As a result of such paucity of information, establishments were embarking on their own planning initiatives, which were not in conjunction with those being conducted by the EDM. The research also showed that awareness levels of plans being conducted by various stakeholders in the region were very low and that accommodation establishments knew very little about the plans concerned. Moreover, there was scant awareness of the roles of various stakeholders and involved parties in the region. The research established that, although a large number of establishments were aware of the services offered by MATCH Event Services Pty, which was appointed by FIFA to administer its Tour Operator Programme on its behalf, not many had registered with the body, due to any one or more of a range of reasons. Key informant interviews conducted as part of the study found that most of the above-mentioned respondents were working on projects in conjunction with other stakeholders, rather than in isolation, and that the level of buy-in from accommodation establishments was not very high. The majority of key informants agreed that there had not been sufficient or significant communication about the event from the EDM or from local municipalities and that the initiatives of which they were aware lacked a strong legacy focus. From the research conducted, recommendations made were that there should be a more consolidated marketing and planning effort for all towns in the EDM concerned with an event of this nature, while the individual needs, offerings and the nature of each of the towns should still be considered. Planning initiatives in a district municipality should involve all levels of stakeholders, and both communication channels, as well as the roles and responsibilities of all parties involved, must be clearly defined. In planning for the hosting of such an event as the FIFA World Cup™, the long-term needs of the area and the legacy of the event should be the main considerations in ensuring community development and sustainability radiating from the event.

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Chain, Dion. "Residents’ perceptions of the 2010 FIFA World Cup: a case study of a suburb in Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1582.

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Mini-dissertation submitted in partial fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2009
Sport tourism events have grown in prominence globally. Governments increasingly include these activities into their development and tourism strategies. Notably, there are benefits and costs to hosting sport mega-events. The 2010 FIFA World Cup presents South Africa with tangible and intangible benefits. Communities are one of the most important stakeholders of events. Research investigating residents’ perceptions on impacts of mega-events, especially those residing closest to the event location are limited. This study examined Green Point residents’ perceptions of the 2010 FIFA World Cup and the impacts of the Green Point Stadium. The aim was to investigate the level of awareness, perceptions and attitudes of residents’ living within one kilometre of the Stadium using a spatially based stratified random sampling method. Interviewer completed questionnaires were administered and 344 responses from residents recorded. Findings reveal that residents have high levels of awareness about the event but more could be done to improve communication and the dissemination of information by stakeholders. Although, the stadium location was initially contested, the majority of residents favour the chosen site. Residents’ primary concern about South Africa hosting the event relate to crime, safety and security of visitors. Overall, residents have high expectations’ regarding social and economic impacts. Moreover, residents have positive attitudes towards the country hosting the mega-event and most believe that lasting legacies will be left for the nation. The findings encourage stakeholders to promote active community involvement and participation by using all communication methods available to regularly engage with residents to address and alleviate concerns about perceived negative impacts of the event and future events.

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Hendricks, Nuraan. "An evaluation of the 2010 federation of international Football associations (FIFA) World Cup™ on business establishments : a case study of a suburb in Cape Town." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2364.

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Thesis (MTech (Tourism))--Cape Peninsula University of Technology, 2015.
Local business concerns and perceptions are generally neglected in relation to mega-event research, as most studies have, so far, focused on the broader economic impacts, as well as on the social impacts, and, more recently, on the environmental impacts of mega-events. South Africa being afforded the opportunity to host the 2010 FIFA World Cup™ created much excitement for all, and especially so for the business market. This is because the market in question is at the forefront of providing goods and services to the much anticipated increased number of tourists, whether such goods and services consist of the provision of accommodation, food and beverage, or entertainment, as well as ancillary products and services. The focus of the study was on gaining an understanding of the awareness and the impacts of the 2010 FIFA World Cup™ on businesses, especially those situated within close proximity of the Cape Town Stadium. The study was conducted three months before, and three months after, the event. The investigation explores the level of perceptions, attitudes, and experiences of the businesses in relation to the 2010 FIFA World Cup™, while simultaneously highlighting their experiences with the event. The primary objective of this approach was to ascertain whether there were any changes between the initial perceptions, and the experiences, among businesses in relation to the event. The five objectives guiding the study involved investigating: (1) business managers’ and owners’ perceptions and experiences of the event; (2) the impacts of the World Cup on businesses; (3) the level of business support for the event; (4) the impacts of leveraging initiatives on businesses; and (5) recommendations aimed at maximising the opportunities granted by future mega-events for businesses. During the pre- and post-event study, a total of 145 surveys were administered to the business owners and managers of SMMEs, using the stratified random sampling method, of which, 72 responded during the pre-event study and 104 during the post-event study.

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Jurd, Megan Chantel. "A pre-evaluation of residents’ perceptions of the 2010 FIFA World Cup™ : a case study of an informal settlement in Cape Town, Western Cape." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2116.

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Thesis (MTech (Tourism and Events Management))--Cape Peninsula University of Technology, 2015.
South Africa won the right to host the first Fédération Internationale de Football (FIFA) WorldCup™ on the African continent in 2010. The 2010 FIFA World Cup™ has been heralded as a ‘once in a lifetime’ opportunity with significant legacy benefits for South Africans. Many sport mega-event organisations tend to disregard residents’ perceptions of the events’ social, economic and environmental impacts. There is a lack of research investigating responses of residents where the event takes place, specifically studies on informal residents’ perceptions of sport mega-events. The main focus of this study is to explore the level of awareness, perceptions and attitudes of residents living in an informal settlement area in close proximity to Cape Town Stadium with respect to the impacts of the 2010 FIFA World Cup™ in Cape Town. A systematic, stratified random sampling technique was used to survey 370 household residents of Joe Slovo, which is the nearest informal settlement to Cape Town Stadium, three months before the hosting of the 2010 FIFA World Cup™. The findings revealed that the majority of the residents were aware of the 2010 FIFA World Cup™, and that communication from stakeholders could have improved. The residents also expressed their support for the event by indicating various levels of participation. They also generally had positive perceptions towards the 2010 FIFA World Cup™, but highlighted that big businesses and the wealthy and rich would mainly benefit from the event. Social concerns were related to traffic congestion, excessive noise levels, and crime. An investigation of this sort ‘paves the way’ for on-going research into residents’ perceptions of the 2010 FIFA World Cup™. It is recommended that the focus should be on longitudinal impacts rather than short-term impacts and that a legacy should be left behind

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Moloi-Siga, Kgothatso. "International media portrayals of the 2010 FIFA World Cup™ : an analysis of British and American print media, 2004-2010." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/71922.

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Thesis (MA)--Stellenbosch University, 2012.
Includes bibliography
ENGLISH ABSTRACT: The onset of democracy in South Africa in 1994 was accompanied by the rise in bids for, and the hosting of sports mega-events so as to accomplish national interests and goals. This was done with the purpose of rebranding the South African image to the international community through national and international campaigns that sought to highlight the country’s aspirant status as a rainbow nation and its pan-Africanist ideals. This study investigates how, as host for the 2010 FIFA World Cup™, South Africa was reported on by two international online media newspapers, The New York Times (United States of America (USA)) and the Guardian (United Kingdom (UK)). The aim is to address an understudied aspect of South Africa’s hosting of the 2010 FIFA World Cup™ by reflecting systematically on the tone and content of international media portrayals of the event, both before and during the tournament. The study has two focuses. Firstly, it considers the motives for South Africa’s bid to host the 2010 FIFA World Cup™. Secondly, it appraises the content and nature of reporting in the two overseas newspapers. The study uses a mix of secondary and primary sources, which include academic journals, books, websites, newspaper articles and government and the FIFA websites. The findings of this study suggest that the bid to host the 2010 FIFA World Cup™ was based on the country’s positive experience from hosting previous sports mega-events. Additionally, South Africa wanted to showcase its commercial maturity, its development of physical infrastructure, and the presence of human skills. The motives underpinning the bid aimed at dispelling and challenging international misconceptions of the African continent. The novelty of an African country bidding to stage and hosting a sport mega-event such as the FIFA World Cup™ resulted in the country gaining extensive international media coverage from The New York Times and the Guardian. The qualitative and quantitative content analysis from these two newspapers yielded some commonality and recurrence of words such as: “stadium”, “tickets”, ‘vuvuzela”, “crime”, and “security”. The differences between the two newspapers were minimal, supporting the liberal-pluralist theoretical claim that the media acts as an agenda setter, and in line with the Marxist theory of the ideological role of the media. Media coverage of sports mega-events is important and influential in determining the way in which the host country is branded, and future studies are necessary to address the
AFRIKAANSE OPSOMMING: Die koms van demokrasie in Suid-Afrika in 1994 het gepaard gegaan met die toename in tenders en die gasheerskap van megasportgebeure om nasionale belange en doelwitte te bereik. Die doel was die herposisionering van die Suid-Afrikaanse beeld in die internasionale gemeenskap deur middel van nasionale en internasionale veldtogte wat daarna gestreef het om die land se reënboognasiebeeld en sy pan-Afrikanistiese ideale te beklemtoon. Hierdie studie ondersoek hoe Suid-Afrika, as gasheer vir die 2010 FIFA Wêreldbeker, deur twee internasionale aanlynmediakoerante, The New York Times (Verenigde State van Amerika) en die Guardian (Verenigde Koninkryk) uitgebeeld is. Die doel is om die meer onverkende aspekte van Suid-Afrika se gasheerskap onder oë te neem, en voorts om sistematiese peiling te doen van die toon en inhoud van internasionale media-uitbeeldings van die sport gebeurtenis. Die studie het twee fokuspunte. Eerstens word ondersoek ingestel na die motiewe van Suid-Afrika se bod om die 2010 FIFA Wêreldbeker aan te bied. Tweedens beoordeel dit die inhoud en aard van verslaggewing in die twee oorsese koerante. Die studie gebruik ’n mengsel van sekondêre en primêre bronne, insluitend akademiese tydskrifte, boeke, webwerwe, koerantberigte en die regering en FIFA se webwerwe. Die bevindinge van hierdie studie beklemtoon dat die motiewe van Suid-Afrika se bod om die 2010 FIFA Wêreldbeker aan te bied, gegrond was op die bewese positiewe prestasierekord wat die land as gasheer in vorige megasportgebeure opgebou het. Voorts wou Suid-Afrika sy kommersiële volwassenheid, die ontwikkeling van fisiese infrastruktuur, en die teenwoordigheid van mensvaardighede ten toon te stel. Die motiewe vir die bod was ook daarop gemik om internasionale wanopvattings oor die Afrika-vasteland uit te daag en uit die weg te ruim. Die ongekendheid van die aanbied van ’n megasportgebeurtenis soos die FIFA Wêreldbeker deur ’n Afrikaland, het daartoe gelei dat die land uitgebreide internasionale mediadekking in The New York Times en die Guardian geniet het. Die kwalitatiewe en kwantitatiewe inhoudontleding het getoon dat daar ’n mate van gemeenskaplikheid en herhaling van woorde was, soos: “stadium”, “tickets”, “vuvuzela”, “crime” en “security”. Die verskille tussen die twee koerante was minimaal en ondersteun liberaal-pluralistiese teorie wat die media as ’n agenda steller uitwys. Dit ondersteun ook Marxistiese teorie oor die ideologiese rol van die media. Mediadekking van megasportgebeure is belangrik en invloedryk in die bepaling van die manier waarop die gasheerland as handelsmerk voorgestel word, en toekomstige studies is nodig om die onderbestudeerde aspekte van die 2010 FIFA Wêreldbeker ™ te ontleed. Dit sluit onder andere in, ontleding van die langtermyn ekonomiese, politieke en maatskaplike nalatenskappe van so ’n gebeurtenis.

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Nyilika, Nonkanyiso Beauty. "Tourism marketing in the Western Cape: optimising inter-organisational collaboration among key regional stakeholders." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1417.

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Master of Technology: Public Relations Management in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013
The aim of this study was to explore the benefits and potential of improved inter-organisational collaboration as compared to non-collaboration between the identified stakeholders in this research. This research established the level of current inter-organisational collaboration and satisfaction between the identified Western Cape Province stakeholders and verified whether this collaboration could be seen as contributing to tourism growth in the region. It also determined how improved inter-organisational collaboration and communication can be achieved to ensure tourism marketing effectiveness. In the lead-up to the 2010 FIFA World Cup™, regional stakeholders formed strategic partnerships to ensure a successful soccer event. The researcher sees such a collaborative approach as limited to major events or projects such as the 2011 bid for the Design Capital 2014. Inter-organisational collaboration is not clearly visible in the destination and tourism marketing of the region and this lack of collaboration has been highlighted. For the purpose of this study, the Resource Dependency Theory of Collaboration was utilised to highlight the inter-dependency between the identified regional stakeholders with vested interest in the Western Cape Province and Cape Town's tourism industry. The researcher conducted qualitative research which is situated in an interpretivist paradigm with its emphasis on experience and interpretation. The qualitative research is seen as being suitable for this research as detailed information has to be sourced through interviews. A qualitative exploratory approach, comprising face-to-face interviews with key informants in the industry was undertaken. The key informants engaged were drawn from a range of organisations engaged or who have a vested interest in the tourism industry which is a key economic driver in the Western Cape Province and Cape Town. The outcome of this study firstly was to establish the current levels of inter-organisational collaboration between the identified stakeholders and how this affects tourism growth. A closer look was taken to look at the current overlapping in the marketing initiatives embarked upon by the destination and tourism marketing organisations in the Western Cape Province, namely Wesgro and Cape Town Tourism and how these can be avoided. Secondly, the study explored how higher inter-organisational collaboration can ensure the achievement of effective tourism marketing of the region. As per the research findings, the researcher compiled recommendations on optimising inter-organisational collaboration among key regional stakeholders. These recommendations should contribute towards streamlining resources and redirecting some of the allocated funds from tourism marketing to other socioeconomic activities that can benefit the citizens of the region, such as developing emerging small to medium tourism enterprises and entrepreneurs.

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Wood, Astrid. "Wasted opportunities : inequality and fragmentation in the 2010 South Africa World Cup." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/44350.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2008.
Includes bibliographical references (p. 159-166).
(cont.) This thesis will examine the possibilities for cities to use the 2010 World Cup to hasten city development. The first chapter will detail the 2010 World Cup plan and the local stakeholders as well as the lessons learned from previous World Cups. The next chapter will examine the obstacles South Africa faces as it prepares for the 2010 World Cup and characteristics that make this host country different from previous World Cup hosts. Chapter three will describe the development strategy and explain how World Cup infrastructure can change the city. The next chapter will illustrate the World Cup conflict resulting from these development decisions. The final chapter will explain the reasons why local organizers are wasting this opportunity, instead exacerbating inequality and fragmentation, and conclude with suggestions for future World Cup planners.
Planning and preparations for the 2010 South Africa FIFA World Cup are well underway and there is little doubt that South Africa will impress sports fans and spectators with the modern stadiums and tourist facilities. The 2010 World Cup is an opportunity to hasten social, cultural, environmental, economic, and physical growth. South African cities should use 2010 to improve the public realm and create new economic opportunities for South Africans.Megaevents like the 2010 World Cup can generate economic investment and build an international image, but South Africa can also use World Cup funding to invest in the public realm. South Africa is economically, socially, and spatially fragmented. As South Africa struggles with issues of racism, inequality, crime, and poverty, development for 2010 offers an opportunity to unify the fragmented community through design. Development projects and urban investments for the 2010 World Cup can transform the city and stimulate new development patterns. Host cities can use new stadiums, transportation infrastructure, and tourist facilities as part of city improvement plans. Design, project sitting, and city policies can alleviate or exacerbate urban fragmentation by enticing infill development or wastelands. Considering the enormous public expenditures, it is imperative for cities to include substantial city improvements in the planning repertoire.Unfortunately, World Cup planners are not maximizing this opportunity. Planning for the WC tends to focus on economic development and image enhancement, instead of the possibilities for city improvements. Ideal city development often conflicts with international hosting requirements and deadlines. Despite high expectations, infrastructure projects are too focused on the ephemeral and not on the permanent.
by Astrid Wood.
M.C.P.

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Van, Graan Marteleze. "South African host city volunteers' experiences of the 2010 FIFA World Cup South Africa™." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/27565.

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The 2010 Fédération Internationale de Football Association’s (FIFA) World Cup (WC) would be the first time that a FIFA WC would be hosted on the African continent. This study was aimed at describing the South African City of Tshwane (COT) general volunteers’ experiences of volunteering at the 2010 FIFA WC. The FIFA Volunteer Programme consists of two groups of volunteers: Local Organising Committee (LOC) volunteers and each Host City (HC) volunteers. The COT volunteers are HC volunteers from the Tshwane Metropolitan Area (TMA). Volunteers are active in a variety of different contexts, namely in the community, volunteers at sport clubs or schools and also at mega sport events. Volunteers make it possible to host a mega sport event because they provide their time and effort without expecting remuneration or they receive a stipend amount. The existing literature of volunteers at mega sport events investigated what motivated volunteers to participate as well as how satisfied the volunteers were with the experience. The aim of this study was to describe COT general volunteers’ experiences of preparing (preparation phase) for the 2010 FIFA WC; COT general volunteers’ experiences during (participation phase) the 2010 FIFA WC, as well as the South African COT general volunteers’ experiences on their involvement (reflection phase) at the 2010 FIFA WC was described. The methodology employed in this study was Descriptive Phenomenology and the Duquesne Phenomenological Research Method was used to analyse the material. The differences between Descriptive Phenomenology and Interpretive Phenomenology were described. The material consisted of a written account as well as an interview, which was based on the essences that were portrayed in the written accounts. There were five participants — three spectator services volunteers and two rights protection volunteers. All of the participants were female. The findings of this study were divided into the preparation phase, participation phase and the reflection phase. In the preparation phase the COT general volunteers described two essences namely, the application process and training. In the participation phase the COT general volunteers experienced four essences namely, the working of shifts, interaction with volunteers, interaction with supervisors and lastly interaction with tourists. In the reflection phase the volunteers described two experiences, growth and value. This research project contributes to sport psychology because this study describes the experiences of volunteers at the 2010 FIFA WC.
Dissertation (MA)--University of Pretoria, 2012.
Psychology
unrestricted

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Jones, Bernadine. "Of sunsets, savages, and soccer framing Africa during the final days of the 2010 FIFA World Cup." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/11488.

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Includes abstract.
Includes bibliographical references.
Representation is fluid;symbolism changes between eras and between news channels. From the negativity of Afro-pessimism and threatening connotations of tribes and rampant warfare, to the notion of untouched wilderness, abundant natural resources, and financial miracles in recent years, Africa has many representations within the media. Sadly, many Africans argue, Western media practitioners tend to present "fatalistic and selectively crude" (Kromah, 2002) representations of Africa, portraying a large and diverse continent as homogeneous (Hammett, 2010), if they represent African realities at all (Golan, 2008). With the FIFA 2010 World Cup held for the first time on the African continent, the Western media spotlight was fixed firmly on South Africa for over a month of continuous, rolling reporting on Western and non-Western news channels. Did this journalism re-engender old stereotypes, symbolism, and language? This study scrutinises five rolling news channels to analyse that very issue, and adds depth and empirical evidence to an under-researched area.

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Moshoeshoe, Maloela. "Residents’ perceptions of the 2010 Fifa World Cupτм in Port Elizabeth: a pre-and post-event comparison." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1613.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology
The 2010 FIFA World CupTM was hosted for the first time on the continent of Africa. The importance of understanding residents’ perceptions of such mega-events is key. Most studies that have previously been commissioned on residents’ perceptions have focused on the pre-event, with only a few focusing on what transpired post-event, as regards the legacy impacts associated with a mega sport event of that nature. This study focuses on the residents’ perceptions of the 2010 FIFA World CupTM in Port Elizabeth (one of the nine host cities of the 2010 tournament), with the view to compare pre- and post-event impacts. Both qualitative and quantitative methods of data collection were used in the study. The survey population of interest, included residents living within a two kilometre (2km) radius of the Nelson Mandela Bay Stadium. The sample size (n=700) of questionnaires that was collected (with 350 each for pre- and post-event) was administered in face-to-face interviews that were conducted with the respondents. The results showed significant statistical differences and similarities between the pre- and post-event responses in relation to key socio-economic variables. Shifts in perceptions were noted in terms of comparing both event phases. Post-event, residents displayed a more positive perception of the impact of the event. The study recommends the need to develop legacy indicators to track, monitor and determine the long-term effects of the event. In addition the necessity for a longitudinal study that measures changes in perceptions over time is essential.

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Hoppe, Solvejg. "All Eyes on Africa : The Representation of South Africa in Transnational Television News during the 2010 FIFA World Cup." Thesis, Stockholms universitet, Institutionen för journalistik, medier och kommunikation (JMK), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-59014.

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The reality as we perceive it is shaped by various forms of representation regarding race, ethnicity, gender, class, etc. that are influenced by the media. When in summer 2010 the FIFA World Cup took place in South Africa, the host country was faced with the challenge of being in the international media focus and hence also the object of coverage in transnational television news. For the present study, which is based on the concept of media representations, the relation of sports and news media, previous research on football World Cups in the media and the role of transnational television, newscasts from three transnational broadcasters, BBC World News, CNN International and Al Jazeera English have been analyzed. The study aims to reveal how they depict and frame the host country, which topics were considered to be newsworthy, the differentiation between the country South African and the African continent and whether similarities or differences can be found in the three broadcasters’ coverage. To get answers to the research problem a combination of two methodological approaches, a quantitative content analysis, measuring the frequency of certain key topics, and a more interpretative qualitative discourse analysis of newscasts aired during the World Cup in June and July 2010, has been conducted. The findings suggest that the broadcasters were trying to represent South Africa from different perspectives, reporting about a broad variety of topics going beyond the actual football event, clearly differentiating between the continent and the host country. Nevertheless, the broadcasters’ way of presenting certain topics differs slightly. Hence, the study provides insights into how the broadcasters represented the host country as well as a comparison of their reporting. Moreover, it can function as a basis for future research that, for example, seeks to include the audience’s perception of the mediated image.

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Kachkova, Anna. "The politics of bidding and the politics of planning : a comparison of the FIFA World Cup in Germany and South Africa." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/1638.

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Thesis (MA (Political Science))--Stellenbosch University, 2008.
This study focuses on the bidding for sports mega-events, their subsequent planning, and the politics surrounding these processes. The specific examples analysed here are those of the FIFA Football World Cup™ in Germany in 2006, and the forthcoming 2010 World Cup to be hosted by South Africa. The events are examined against a backdrop of increasing competition to host mega-events, spurred on by a widespread belief in the economic benefits that result from hosting, with a frequent disregard for the social and economic costs involved. Four central research questions are addressed in the course of this thesis. The first is the role of corporate actors and their influence on mega-events, the second is the question of what processes characterise both the bidding and planning stages of an event, including the main actors, agendas and discourses involved in both of these stages. Thirdly, the significance of hosting the World Cup in both the German and South African case is examined, and fourthly, the long-term implications of South Africa’s hosting of the 2010 World Cup, both for the country itself and for developing nations more broadly, is considered. The research methodology used for this thesis is predominately qualitative, and utilises mostly secondary sources, including books, academic articles, press articles, and information off the official websites of the football organisations involved. The main findings of this thesis are that while both countries in question had seemingly compelling reasons for hosting the World Cup, and while benefits can stem from the event, the longevity of such benefits is questionable, and the costs involved can be especially heavy in a developing context such as that of South Africa. Furthermore, those that stand to benefit the most from the events include transnational corporate actors, with the implication that significant financial gains never reach the host economy. Nevertheless, an ever-increasing willingness on the part of numerous nations to host mega-events means that the German and South African cases can provide lessons for future hosts, and South Africa’s World Cup has particular significance as a test case for mega-events hosted by developing nations. Finally, this thesis stresses the need for further research in this field. It also aims to break some new ground by examining the commonalities and contrasts to be found in the bidding and planning processes of a mega-event as carried out by a developed and a developing nation.

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Jenkins, David. "Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/20535.

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Mega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in Brazil have been observed to serve as highly influential tools for the promotion of positive media impressions surrounding the host destination. Drawing from the field of existing knowledge surrounding the sociology of sport, the media and media content analysis, this study reports on a media content analysis conducted on the local news coverage of the 2010 FIFA World Cup in selected South African newspapers. Monitoring coverage over and eight-year pre- and post-event period, the analysis identified five principal themes: stadiums; safety and security; Bafana-Bafana; social-impact; and economic-impact. The findings indicated a cyclical-type shift in conversation, where focus was placed on impressions of host-nation capabilities and readiness in the lead up to the event, to profound euphoria, unity and pride during the hosting stages of the event, and finally onto critical impact and legacy evaluation in the post-event phase. The sentiment of the coverage was largely balanced across all periods, with the total number of positive references only slightly exceeding that of negative references. These findings serve as critical insight to the work of event organisers, media managers and policy developers alike, whom all hold a vested interest in managing the perceived impressions of mega-sporting events. Practical implications for these stakeholders include: i) establishing greater clarity with respect to the overall signalling benefits of mega-sporting; and ii) informing media management campaigns to reinforce the power of mega-sporting events as a positive reference point - especially in the post-event legacy period.

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Carlson, Andrew F. "Small Business and the 2010 FIFA World Cup: The Use of Communication Technology in South African Micro-Enterprise." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273587777.

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Knott, Brendon Kevin. "The strategic contribution of sport mega-events to national branding : the case of South Africa and the 2010 FIFA World Cup." Thesis, Bournemouth University, 2015. http://eprints.bournemouth.ac.uk/22504/.

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Nation branding is an emerging and contested discourse at the convergence of diverse fields such as business management, tourism, social and political sciences. Sport mega-events have previously been associated with some degree of brand-related benefits for the host nation. However, there have been no studies that have clearly revealed these opportunities or investigated their impact on the development of brand equity for a nation. Furthermore, no studies have examined the inherent characteristics of a sport mega-event that create such opportunities. The contemporary emphasis on the ability of sport mega-events to deliver legacies also raised the question of how nation branding benefits can be sustained post an event. While sport mega-event leveraging studies have begun to emerge, none of these has focused on the manner in which brand stakeholders can leverage and sustain nation branding opportunities specifically. This study therefore aimed to identify the strategic branding opportunities created by a sport mega-event for a host nation and to indicate how brand stakeholders could leverage and sustain these opportunities. The study used a mixed methods, sequential, qualitative-dominant status design (quan → QUAL). The case of South Africa and the 2010 FIFA World Cup was selected as the study context, as it represented an emerging nation that specifically stated its aim of using the sport mega-event to develop its brand. In order to assess brand image perceptions and the degree to which these were impacted by the mega-event, a quantitative study investigated international visitors’ nation brand perceptions during the event (n=561). Informed by the results, a qualitative study was designed to elicit the experiences, lessons and insights of selected, definitive nation brand stakeholders and experts (n=27), with whom in-depth, semi-structured interviews were conducted, two to three years post the event. This study clearly identifies the strategic manner in which a sport mega-event creates equity for a nation brand. Furthermore, it reveals the inherent characteristics of a sport mega-event that create such opportunities. It also challenges the conceptualisation of legacy, rather promoting the strategic activities of stakeholders in order to sustain event benefits. The findings will assist policy makers and stakeholders to leverage the opportunities created by an event more effectively and make more informed policy decisions regarding the bidding and hosting of events.

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Sörensen, Karin, and Sophia Winqvist. "Let everyone into the game : A case study of entrepreneurs and the governmental support during 2010 FIFA World Cup in South Africa." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-68958.

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Background: In recent years, South Africa has, like many other developing countries, invested enormous sums in arranging mega-events. One of the primary beliefs is that the events should benefit the local entrepreneurs, especially in the tourism industry, and result in economical growth. The entrepreneurs have different needs and the national government can help satisfying these needs by offering different kinds of support. Purpose: The purpose of this paper is to describe and investigate the governmental support to local tourism entrepreneurs in the region of Cape Town, South Africa. The intention is to identify the entrepreneurs’ needs, the actual support the government provided, and how it can be improved, both in general and in connection to a mega-event. Definitions: SMMEs: Small, Micro and Medium enterprises, HDI: Historically Disadvantaged Individuals. Research procedure: This study has a qualitative approach with a case study design. The empirical findings are based on nine interviews which include five entrepreneurs and four managers from different governmental organisations. Results: The most important qualities among entrepreneurs are an entrepreneurial mindset and to have an understanding of the market. Entrepreneurs in developing countries often lack knowledge and experience and the government can help by offering education and accurate information. In connection with a mega-event, the entrepreneurs need help “becoming ready” which primarily involves supplying qualified products and services, and having an established network. It is highly important that the government acknowledges the different needs among the entrepreneurs and attempts to satisfy them. The government must also reduce ineffective bureaucracy and make it easier for entrepreneurs to receive financial support.

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Rodrigues, Erika. "(Un)papering the cracks in South Africa : the role of 'traditional' and 'new' media in nation-negotiation around Julius Malema on the eve of the 2010 FIF World Cup." Master's thesis, University of Cape Town, 2011. http://hdl.handle.net/11427/10936.

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In April 2010, amidst the nation-unifying discourses prevalent during the preparation for the 2010 FIFA Soccer World Cup™ to be hosted in South Africa, a series of events gave rise to the revitalization of other discourses in the national media: those of racial polarization and the possibility of a race war.

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Fanampe, Tsholofelo. "Motivational factors that influenced spectatorship at the 2010 FIFA World Cup tournament." 2015. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001889.

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Shamu, Gabriel Gwaze. "The developmental impacts of FIFA World Cups on BRICS nations." Thesis, 2016. http://hdl.handle.net/10539/22293.

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Thesis (M.A. (International Relations))--University of the Witwatersrand, Faculty of Humanities, 2016.
With sport becoming a worldwide phenomenon through the international nature of matches and events, International Relations (IR) academic writers have had to take note. States and cities are increasingly using major sporting events and activities to re-image themselves, promote development and regeneration. Therefore, this research report will highlight numerous connections sport and IR possess through examining the widely proclaimed developmental impacts of hosting a mega sporting event (MSE) such as the FIFA World Cup. The professionalization and resultant commodification of sporting events seen through the transnational actor FIFA and World Cups in South Africa 2010 and Brazil 2014 will be used as case studies. These chosen cases will illustrate that in reality the FIFA World Cup is not as beneficial for host nations from the emerging or developing world as claimed. The research will be theoretically based on the perspective of neoliberalism in relation to the IR concept of Globalization. Key Words Sport, International Relations, Globalization, Neoliberalism, Mega Sporting Events, FIFA, World Cup, Development
GR 2017

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Van, Niekerk Stefan. "Infrastructural orphans: finding a new meaning and purpose for the 2010 World Cup stadia - the Peter Mokaba stadium case study." Thesis, 2016. http://hdl.handle.net/10539/22347.

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This document is submitted in partial fulfilment for the degree: Masters of Urban Design, Faculty of Engineering and the Built Environment at the University of the Witwatersrand, Johannesburg, 2016
Six years after the 2010 FIFA World Cup was hosted by South Africa many researchers are still contemplating the so-called positive spin-offs that was propagated (Bond & Cottle, 2012: 1) leading up to this mega-event. Massive capital over-spending, increased public debt and severe under utilisation of these newly constructed iconic stadia and surrounding infrastructure are reported which is representative of the sobering realisation that mega-events, contrary to popular belief, may not be the ‘begin all, end all’ catalyst for urban development – a critique that has been noted in many countries of the north (Haferburg, 2011: 334). Now that the sound of cheering crowds have faded along with visual images honouring the mega-event (Young, 2015), we are faced with the stark realisation that cities need to maintain these expensive facilities and actively seek to attract large events to ensure a relatively stable stream of much required revenue. Santos (2014) questions the amount of rationality applied when such investment decisions are made and points to the generally accepted and portrayed idea that these new iconic stadia will somehow translate into other socio-economic benefits, but argues that due to the rather inflexible use of these facilities, it is very seldom that positive spin-offs are actually realisable. Therefore public investment and expenditure decisions by government have a more significant impact on the inhabitants of an area as they themselves suffer the burden of budgetary deficits, severely increased public debt (Hoiris, 2012), and most importantly, the spatial and resulting socio-economic consequences of ill-advised development. This mammoth of a task (of maintaining facilities) is even further complicated by various degrees of local detachment, socially and functionally, and therefore interventions will need to seek alternative ways to facilitate a sort of ‘re-integration’ into the existing urban fabric by a process of land use redefinition and spatial reconfiguration. Such an issue and approach is no different to the Peter Makoba Stadium in Polokwane and therefore this research will utilise the site as a case study in an attempt to discover whether and how urban design can re-integrate such facilities into cities by developing a new image, use and meaning in order for it to more appropriately fit into the local context. The study firstly explored how and why mega-events has been utilised for urban development globally and what the collective experiences have been. A precedent study was then conducted to determine how other cities have dealt with these challenges and to what extent it has been deemed successful. A process of design approach formulation and interpretation was undertaken that ultimately influenced and informed the proposed urban design interventions for the Peter Makoba Sports Precinct. The proposed urban design interventions is however further aligned to the City of Polokwane’s long term development vision and therefore gives spatial expression to forward planning policies in a more coherent and systematic manner. Finally conclusions are drawn from the study that can serve as a guideline for the future design and development of such facilities. This study therefore explores how a new social and economic meaning can be created and attached to and around the stadium and move towards newer, desirable forms of urbanity that can in return feed back into the city itself.
MT2017

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Weszka, Pawel. "Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup." Thesis, 2014. http://hdl.handle.net/10210/8779.

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D.Comm. (Sport Management)
The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on the case study of the 2010 FIFA World Cup South Africa. The secondary objectives focused on discovering the dimensions of sport mega-event branding, investigating the areas of sport mega-event impacts and leverage, identifying sport mega-event brand leverage activation tools and understanding the role of mega-event brand leverage activation tools in the context of their potential influence on the development of small and medium enterprises in the host country. Deriving from the research questions and objectives, a theoretical framework of sport mega-event brand leverage was created. It provided a blueprint for seven hypotheses, formulated in this study. A quantitative descriptive design was employed by the researcher. A self-administered web based questionnaire was uploaded at the Statkon website at the University of Johannesburg. The researcher utilised a purposive judgement sampling technique which targeted small and medium enterprises (SMEs) from the Gauteng and Western Cape provinces in South Africa. The companies were registered on four major online databases in South Africa – The Box, BizConnect, BizNetwork and online Yellow Pages. The main study was preceded by a two-phase pilot where five individuals representing conveniently chosen SMEs located in the city of Johannesburg filled out a hard copy of the questionnaire in each phase. Once the researcher refined the questions following the second pilot, the main research took place. The total of 8 902 emails, containing the website link, were sent out with 239 returned questionnaires accepted as valid to be included in the statistical analysis (2,95% response rate). The questionnaire was available online for five months between July and November 2011. The researcher made use of factor analysis and the Structural Equation Modelling (SEM) in the process of data analysis. The exploratory factor analysis enabled a reduction in the total number of latent variables (factors). It was followed by the confirmatory factor analysis, which also computed the goodness-of-fit indices allowing for establishing how well the model explained the data. Once the number of factors were reduced, the EQuationS (EQS) software was used to investigate mutual relationships between different variables and testing the hypotheses. The summary statistics, such as mean, median and standard deviation also helped in the interpretation of the findings. The main finding of the research was that the destination brand (South Africa) was a significant predictor of co-branding and an integral element of the sport mega-event branding (2010 FIFA World Cup South Africa). Co-branding was identified as the main brand leverage strategy – although there were various ancillary events supporting the World Cup. Ultimately the leverage opportunities lay in South Africa co-building the strong 2010 FIFA World Cup brand. In that, South Africa was one of the two dimensions of the mega-event branding which involved event and destination brands. The impact of social and political areas was identified as the most relevant to consider when staging a sport mega-event. In consequence they should be considered by destination brand managers and sport mega-event governing bodies when planning for leverage. Further analysis revealed that national identity and international prestige were found to have been considered as the most valuable areas of mega-event brand leverage in 2010. Close associations between national identity and prestige suggested that achieving one would have an influence on the other. Respondents thought that the aspects related to national identity should be included in marketing communications associated with the mega-event, such as advertising, public relations, sponsorship and licensing. Meanwhile, strengthening of a country’s international prestige should be anticipated when establishing the public relations strategy. In addition, sponsorship and relationship marketing were viewed as potentially having a significant influence on the development of local SMEs while licensing was seen as a solution with the power to boost SMEs growth in the short-term. This suggested that sponsors and other stakeholders should be involved in planning for positive event outcomes from a point of view of a local SME. This research had four main limitations which could not make the findings relevant to the broader population. Those limitations were: the low response rate, specific characteristics of hosting nation South Africa, as well as the fact that the World Cup is the most popular sporting event in the world. In addition, the sample population was limited to South African SMEs located in the Gauteng and Western Cape provinces which had an email and were registered on the four chosen online databases. That decision was driven by the fact that these two provinces are the two major business hubs in the country and were also involved the most in hosting of the World Cup matches in 2010. SMEs’ online presence enabled the researcher to conducts the study in an efficient and cost-effective way. More research is required in the future which would test the framework in different settings, with a different sample and also within an alternative time focus, mainly pre-and post-event.

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"An assessment of resident and business perceptions of the 2010 FIFA World Cup (WC) stadium development in the eThekwini Municipality, KwaZulu-Natal, South Africa." Thesis, 2010. http://hdl.handle.net/10413/587.

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Mbali, Carol Majola. "A comparative study of rural community and ecotourism park managers' perceptions of the 2010 FIFA World Cup : case study of Izibukwana and Makhowe communities as well as Tala and Ezulwini private parks, respectively." Thesis, 2010. http://hdl.handle.net/10413/8712.

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The staging of sport mega-events such as the Football or FIFA World Cup has drawn much attention from different countries, as a result they bid to host such events because of the social, economic and political positive spin-offs associated with them (Swart and Bob, 2004; Grundling and Steynberg, 2008). Deccio and Baloglu (2002) assert that sport mega-events, because of their magnitude and size, have the potential of not only impacting upon the host cities but their impacts can also be felt in the periphery of the host cities. Cornelissen and Swart (2006) specifically state that the winning of the 2010 FIFA bid presents a challenge to the South African government on delivering on its promise of improving the lives of all South Africans through hosting the 2010 event. Rural communities in South Africa remain marginalised and often impoverished. Deccio and Baloglu (2002) argue that most studies about sport mega-events focus on the host city’s resident’s perceptions and neglect the perceptions of the non-host rural communities. This study specifically assesses what rural communities and Park Managers expect (both the costs and benefits) from the 2010 event and how they are planning to use the event to their advantage. This is a particularly neglected area of research in relation to mega-events. Questionnaires were administered to 100 household respondents in two rural communities in KwaZulu-Natal (Izibukwana which is close to Durban, one of the semi-final host cities and Makhowe which is approximately 200 km away from Durban). Telephonic interviews were conducted with the Park Managers (one from Tala Private Park and another from Ezulwini Private Park, in KwaZulu-Natal). The findings of the study reveal perceptions of different stakeholder groups (rural communities and Park managers) about the upcoming 2010 FIFA World Cup. The results indicates that the socioeconomic status of the respondents was low because of reasons such as high unemployment rate, lower level of education, low income level and also lack of basic services. Most of the community respondents and both Park managers indicated that the 2010 FIFA World Cup will be the best ever and leave positive legacies for South Africa. However, the Park managers indicated that they do not think that the 2010 event, since it will be a once-off event, will have any positive impacts or leave any legacies for their Parks as they are already well established ecotourism sites. The Park managers also indicated that they are not preparing for the 2010 event since they already have improved infrastructure such as accommodation areas that can cater for the visitors who will be coming for the 2010 event. Furthermore, linkages/ partnerships linked to 2010 do not exist and Park managers do not see this happening. The results also indicate that communities expect direct benefits from the 2010 FIFA World Cup. However, most community respondents indicated that they can mostly benefit directly from the 2010 event if they can establish a relationship or form partnership with their adjacent Parks. What also emerges as a critical finding is the linkages with tourism enterprises located in or in close proximity to the rural communities. It is envisaged that these linkages need to be strengthened to ensure that socio-economic opportunities related to the hosting of the World Cup are developed in rural areas.
Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2010.

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"The management of football development programmes in Gauteng." Thesis, 2010. http://hdl.handle.net/10210/3061.

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M.Comm.
South Africa are the proud hosts of the FIFA 2010 Football World Cup™, and deservedly so. A significant effort has been placed in winning the bid and continues this continues to be the situation as construction and infrastructure are being put in place for event. Time is fast becoming limited, now with just less than three years to go, proper development is essential. Outside the rush and pressure to be ready for this event and the economic benefits that that are attached, the opportunity exists to divert some of that momentum into something that will last way beyond 2010 – sustainable youth development programmes and football clubs. This entails that grassroots development and youth football development programs are structured and sustainable in order for well-rounded, well-developed players to graduate from it for many years to come. This study set out to ascertain the extent to which business management principles are applied in the management of football, as well as to explore the availability and applicability of policies and programmes provided by government and the national federation. The exact population size was extremely challenging to determine, largely due to insufficient and non-centralised record keeping by national and regional administrators. A sample size of 30 (n=30) that was geographically representative of Gauteng, was drawn. Researcher-administered interviews, with questionnaires, were used in the investigation. Meaningful insight was provided in the fact that only 33% of the respondents were aware of the White Paper on Sport and Recreation South Africa and indicated that there was a degree of alignment to it. The study highlighted the fact that while this document, and other policies regulating and supporting sport and sport development nationally are available, the respondents indicated a general lack of knowledge of these tools made available by the South African Department for Sport and Recreation and its partners. The National Federation, SAFA, devote little effort to football development programmes and while strides are being made in this regard, the increments of success are very small and potential benefits do not materialise. One further aspect concluded from the study was the lack of a clear understanding of what sport development, and football in particular, encompasses, and thus what a development programme should include. Current football programmes were found to be lacking with regard to the holistic development of players, as well as coaches, administrators and officials, in areas that extend beyond the tactical and technical aspects of football.

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Goorbhare, Orisha. "The 2010 FIFA World Cup and the use of the housing asset for income generation : ǂb a case study of the eThekwini Municipality." Thesis, 2013. http://hdl.handle.net/10413/11405.

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South Africa was presented with the unique opportunity of hosting the first 2010 FIFA World Cup (FWC) on African soil. This unique opportunity further extended itself to the non-hotel accommodation providers, as it was the first time in history that FIFA agreed to accredit non-hotel accommodation providers for the tournament. The research intended to examine the extent of the use of the housing asset to generate income from the 2010 FWC. The study was conducted in the municipal area of eThekwini Municipality (Durban), South Africa. The case study areas consisted of the lower-middle income, upper-middle income and high-income areas of Umbilo, Manor Gardens and Durban North respectively. The data collection method used in the study areas was a household survey with 30 respondents. The respondents were from the high-income area of Durban North, upper middle-income area of Manor Gardens and lower-middle income area of Umbilo. Interviews were conducted to collect data from financial institutions. Data was collected from conventional and non-conventional financial institutions. The findings of the study revealed that the extent to which the housing asset was used to generate income from the 2010 FWC was not high or considerable. This was due to many home-based enterprise (HBE) owners stating that FIFA would stand to benefit largely from the 2010 FWC, with no institutional support for HBE owners to benefit from government. It was also found that conventional and non-conventional financial institutions were not willing to provide financial assistance to HBE owners specifically for generating income from the 2010 FIFA World Cup, due to the short duration of the event. In conclusion, it was recommended that instruments to drive the implementation of the policies be deployed, to create an enabling environment for the small business sector to grow at a household level. A policy should be developed in eThekwini Municipality that standardises the land use management applications and zoning for accommodation providers and HBEs in line with the eThekwini Municipality’s drive to be the ‘Events Capital of Africa’. Intervention from government at all levels is required to ensure that the HBEs in the small business sector benefit from mega-events such as the 2010 FWC.
M. Housing University of KwaZulu-Natal, Durban 2013.

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Cottle, Eddie. "Scoring an own goal? The Construction Workers 2010 World Cup Strike." 2011. http://hdl.handle.net/10962/60018.

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The nationwide strike by 70 000 construction workers between 8 and 15 July 2009 was unprecedented and significant in several respects. This was the first national strike on 2010 World Cup sites by South African construction workers and was therefore an historic event. A second key feature of the strike was the unity displayed by workers and trade unions within a sector organised by several trade unions. Engineering and building workers came out on strike, with the Building Construction & Allied Workers Union (BCAWU) and the National Union of Mineworkers (NUM) standing together as their representative organisations. A third feature of the strike was the widespread sympathy for it by the South African public and media. This was despite it potentially setting back progress with World Cup projects. Fourthly, the pressure placed upon the trade unions' negotiating team by the Ministry of Labour and the FIFA Local Organising Committee (LOC) proved lethal in undermining their, assisting in causing them to dilute their trade union demands and demobilising the national strike.

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Breedt, Danie. "The experiences of South African spectators at the 2010 FIFA World Cup South Africa™." Diss., 2013. http://hdl.handle.net/2263/36813.

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Purpose: The primary goal of this research study was to describe the experiences of South African spectators as it pertains to the 2010 FIFA World Cup (WC) South AfricaTM . As this study focused on spectators' experiences before, during and after the 2010 FIFA WC, three secondary goals were identified, namely to describe South African spectators' experiences prior to the 2010 FIFA WC, to describe South African spectators' experiences during the 2010 FIFA WC and to describe South African spectators' experiences after the 2010 FIFA WC. Methodology: The researcher adopted a descriptive phenomenological research position, in particular the Duquesne Phenomenological Research Method (DPRM). With reference to this study, an objective phenomenon (the 2010 FIFA WC) was primarily understood by the researcher through the participants' (South African spectators) subjective descriptions of their first-hand experience of this phenomenon. This objective phenomenon presented itself within the mind of the individual and the researcher had access to this reality through the participants' written accounts and consequent interviews. Therefore two methods of data collection was used. The notions of reduction, bracketing, and free imagination were used in order to keep the researcher's personal biases and prior knowledge from contaminating the knowledge of the objective phenomenon. Findings: From the experiences prior to the 2010 FIFA WC there were four essences that emerged. Firstly, there was a sense of anticipation in SA in the build up towards the tournament. Participants were excited about socialising with foreigners, the performance of the South African national team as well as the opportunity to showcase SA's capabilities to host such an event. The second essence that emerged was the descriptions of the atmosphere in SA. There were some mixed emotions experienced leading up to the tournament with some being excited and others feeling pessimistic about SA's ability to host the tournament successfully. Thirdly, there was a sense of companionship between the participants and their friends as well as within SA as a nation. The final essence focussed on obtaining tickets, where some found it to be a complicating process while others had a surprisingly positive experience. From the experiences during the tournament there were again four essences. Firstly, participants had mostly positive experiences of attending the live matches. Secondly, participants made mention of the impressive organisation of the event. The third essence related to the enjoyable social interactions that they experienced. The final essence was a description of their experiences of the Vuvuzelas that came to be very popular during the tournament. From the experiences after the tournament, there were four essences. The first essence describes how there was a sense of unity among SA as a nation but it seemed to have faded quite quickly after the tournament. Secondly, the participants discovered a lot about themselves during the tournament and the essence of the positive experiences of socialising was once again prevalent. Finally, the participants were impressed with the improvements in infrastructure that left a physical legacy of a “once in a lifetime” event
Dissertation (MA)--University of Pretoria, 2013.
gm2014
Psychology
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Roberts, David Jay. "(Un)Mapping The Contested Geographies Of Urban Knowledge Production During the 2010 World Cup In South Africa." Thesis, 2012. http://hdl.handle.net/1807/44089.

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In 2010, South Africa became the first country on the continent of Africa to host a World Cup. This thesis analyzes aspects of the planning process for this mega-event. My analysis focuses on three interrelated phenomena: public order policing and re-branding through the control of public space; policy transfer and the attempt to clone the 'world-class' city in South Africa; and, the influence of consciously planning for an external television audience on the uneven geographies and temporalities of the mega-event. First, in analyzing the processes of public order policing and its connection to city branding in Durban, South Africa during the World Cup, I trace three mechanisms: the regulation of nuisance behaviors, the restriction of social movement activities, and the introduction of welcome ambassadors. I argue that this policing strategy reveals what city planners believe to be appropriate uses of public space as well as a future vision of the city. Second, using “cultural cloning” as a metaphor, I argue that policy mobility and the valorization of “best practices” can reinforce hegemonic conceptions of a 'world class' city that exacerbate already existing social inequalities. Such notions, also, work to foreclose on alternative visions of how a 'world class' World Cup host city might act such as those articulated in the World Class Cities for All campaign. Third, I examine how the particular medium of television works to shape urban planning, the production of space and the processes of urban knowledge production during mega-events. Such a theoretical approach necessitates closer examination of the relationship between urban planning and urban knowledge production through television. In the conclusion of my dissertation, I put my work in context of recent events and struggles that have emerged in Brazil as that country gets set to host the 2014 World Cup and the 2016 Summer Olympics. Additionally, I highlight what I believe to be the key scholarly contributions of this project and outline a future research agenda that emerges from this work.

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Shien-Nu, Wu, and 吳仙女. "RESEARCH OF THE PLAYER'S AGE BODY SHAPE AND ACADEMIC PERFORMANCE IN 2010 FIFA WORLD CUP SOUTH AFRICA." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17368527882095716879.

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碩士
國立臺灣體育運動大學
體育研究所
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This study intended to analyzing and probe into the difference among 32 teams and 736 Player's age, body shape and academic performance, body shape (height, weight, BMI) in 2010 FIFA World Cup South Africa. Statistical method was describing statistics, independent sample T-test and one way ANOVA analysis. Then adopt post hoc test is Scheffé's method. The result as follows: 1.Contestant's mean age is 27.37±3.76 years old in all players. Most of player’s age was between 24~28 years old. There are 274 people. Average height 181.57 Most of player’s 6.73 centimeters, most of player’s height is distributed between 180 -185 centimeters. There are 206 people. The average weight is 76.74±7.04 kilograms. Most of player’s weight is distributes between 75-80 kilograms. There are 221 people. Average BMI is 23.25±1.40. Most of player’s BMI is distributed in between 22~24. There are 403 people. 2.Player's mean age in every continent is that 26.35 years old of Africa is the youngest. Average height is that 183.09 centimeters of Europe are the highest. The average weight is that 74.70 kilograms of North America are the lightest. Average BMI is quite average among every continent. The post ANOVA test (Scheffé's) was that every continent player has significantly difference in age, height, weight. 3.The player’s age was the goalkeeper’s 29.10 years old is the oldest among different position. The goalkeepers height are the highest. It is 187.14 centimeters. The goalkeeper's weight is 83.67 kilograms. The BMI has no significantly difference. The post ANOVA test (Scheffé's) was that player among different position has significantly difference in age, height, weight. 4.Player's mean age of the score is 27.45 years old, average height is 180.48 centimeters, the weight is 75.35 kilograms on average, average BMI is 23.12. The post ANOVA test (Scheffé's) was that the player of the score has significantly difference in age, weight. 5.The player in every place in a competition, mean age is the youngest at 25 to 32's player's 26.98 years old. The average height is in 183.13 centimeters of 17 to 24's player's with the place. The average weight is 75.97 kilograms being lightest of player in 9 to 16 with place of player. The BMI has no significantly difference. The post ANOVA test (Scheffé's) was that the player in every place in a competition has significantly difference in height. 6.Player's mean age is that the Asian top four are greater than the top four of the final. The average height, weight are that the top four of final are higher than the Asian top four. BMI is that the Asian top four are relatively low. The post ANOVA test (Scheffé's) was that final top four and Asian top four have significantly difference in height, weight.

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Mazibuko, Vusi Phillip. "Towards an index to assess the novelty value of the investment in World Cup Stadia." Thesis, 2017. http://hdl.handle.net/10321/2635.

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Submitted in fulfillment of the requirements of Master of Management Sciences: Public Management, Durban University of Technology, Durban, South Africa, 2017.
The costs of bidding to host mega sporting events such as the Olympics and FIFA World cups are huge. The demand for massive infrastructure to deliver such games is high irrespective of slow economic growth and constrained fiscal budgets. Very few governments are able to properly assess the actual economic value of the investments in infrastructure. The existing infrastructure appraisal and prioritisation methodologies usually take a very narrow view of value. There is scholarly evidence that there is little effort directed towards studies that investigate intangible benefits associated with infrastructural investment in stadia. Much research effort has been invested in the development of methods and models to measure the economic impacts of mega events. While the focus has been, on balance, on financial benefits of hosting mega events, the independent empirical research has found no evidence of economic benefits associated with mega sport events. This study then determined, first the conceptual definition, and the nature of novelty value derived from infrastructural investment. Secondly, an index was constructed to assess the novelty value of infrastructural investment on stadia. The index creation process commenced with the identification of items that define the concept from literature. This was followed by interviews of key informants who are experts and insightful on world cup stadia infrastructural investment. The themes from literature as well as insights from key informants shaped the survey instrument for the second phase of the study. A sample (n =399) was drawn from the study population which is made up of patrons of Moses Mabhida stadium. Factor analysis, a multivariate analytical tool was used to develop a reliable novelty value index (V-ndex). The constructed index has three valid and reliable constructs; spectator experience, novelty continuance and modernity. These three construct define the nonfinancial value, which this study describes as novelty value derived from infrastructural investment. It is therefore recommended that when policy makers seek to assess the value of infrastructural investment on sporting facilities, they incorporate non financial value to the financial value added by investment.
M

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Manjule, Asselina Da Felicidade. "Local resident perceptions of the impacts of the FIFA Confederations Cup 2009 within the City of Tshwane." 2013. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001129.

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M. Tech. Tourism and Hospitality Management
South Africa has been the world's stage in hosting major and mega sport events that drew the world's attention such as the legacy of the Rugby World Cup 1995, the Cricket World Cup in 2003, the Fédération Internationale de Football Association (FIFA) Confederations Cup 2009 and the latest FIFA World Cup 2010 which are also examples of the opportunities provided by major and mega events. Such as in many cities, destination marketing organizations have engaged in the systematic planning, development, and marketing of events as tourist attractions, image-makers, or catalysts for other developments however, the involvement of local residents in the planning and operational stages is often neglected. Therefore, this study has been conceived to focus on the local resident's perceptions of the impacts of the Confederations Cup 2009 within the City of Tshwane (Metropolitan Municipality).

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Kunene, Merryman. "Can South Africa use the hosting of the 2010 FIFA World Cup to address issues of unemployment and poverty?" Thesis, 2009. http://hdl.handle.net/10539/5950.

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Abstract: The South African government has boldly set a target for economic growth at 6 percent annually in an effort to reduce unemployment, create wealth and prosperity – effectively working towards the Millennium Development Goals (MDG) in 2015. While there are several other measures already put in place to achieve these goals, another aspect that could help the country reach its target for economic growth and development could be the successful hosting of the 2010 Fifa World Cup. The aim of this research is to interrogate ways in which the preparation and the subsequent hosting of the event could be managed in a manner that would enable the country to achieve its growth targets through infrastructure development and effective allocation of resources

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Armstrong, Robert Scott. "Upgrading the Caledonian football stadium in Pretoria." 2007. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001454.

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Thesis (MTech. degree in Architecture (Professional)
In view of the 2010 FIFA World Cup, the study examines the need of the touring national soccer teams to have access to training grounds and base camps for their duration of stay in South Africa. Host stadiums will be used exclusively for match day events and training venues will have to be found elsewhere. In this study a proposal is set forth to modernise the Caledonian football grounds into a contemporary, world-class football stadium in preparation for the World Cup. The proposal is for a development according to the 'legacy' system, whereby the facility targets the requirements of the local Arcadia Shepherds Football club, but maintains the potential to be leased as a training ground by partaking teams in the 2010 event, to recuperate the finances required for constructing such a building.

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PROUSE, VALERIE CAROLYN. "Dispossessing bare life: Towards a theoretical framework for examining power relations through economic development at the 2010 FIFA World Cup in South Africa." Thesis, 2011. http://hdl.handle.net/1974/6673.

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In the past twenty years an increasing number of Global South nations have vied for the rights to host prestigious and expensive sport mega events. This trend requires significant reflection given the enormous economic costs of these events, which often produce little capital gain for the host nation (Whitson & Horne, 2006). Furthermore, sport mega events are often utilized for their symbolic capital (Belanger, 2009), which sometimes manifests through forcing people from their land for the sake of “beautification” (Davis, 2006). In this project, then, I asked how technologies of power were utilized by FIFA, corporate stakeholders, and the South African government to control people who were marginal to, or impeded the success of, the World Cup in Nelspruit, South Africa. This project consisted of two parts: the first involved constructing a theoretical framework for better understanding power as it operates through sport mega events in general. To this end I employed Marxian notions of the ordering of physical space, Foucauldian conceptions of sovereignty and governmentality, and Agamben’s (1998) state of exception to determine how particular bodies are constituted and controlled through sport mega events. In the second part, I applied this theoretical framework to the events in South Africa to better elucidate how people became displaced and killed because of the 2010 FIFA World Cup. I used South African popular news and documentaries as empirical evidence and conducted a discursive analysis of said news media. Through this coverage it became apparent that the mega event created the conditions in which new forms of rogue sovereign partnerships could arise through a historically and spatially contingent process of capitalism. The rogue sovereigns’ para-juridico-political orders, the discourses and practices of accumulation by dispossession as a tactic and effect of govermentality, and other historical non-capital subjectivities such as racial identity, all contributed to constituting Agamben’s state of exception in which people could be displaced, killed or left to die in the events surrounding the World Cup.
Thesis (Master, Kinesiology & Health Studies) -- Queen's University, 2011-08-25 12:25:02.401

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Snowball, Jeanette D. "Are arts events a good way of augmenting the economic impact of sport?: The case of the 2010 FIFA world cup and the national arts festival in South Africa." 2012. http://hdl.handle.net/10962/71430.

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Despite the debate about whether arts consumers are also sports consumers, many countries have used cultural events to leverage further tourism spending from sports events, the most famous example being the cultural Olympics. This paper reports the findings of research conducted at the 2010 South African National Arts Festival, which was specifically timed to coincide with SoccerWorld Cup matches being played in a nearby city. Of the 600 interviews conducted with Festival-goers, only 23% reported also attending World Cup soccer matches. Regression analysis revealed that, while there is some overlap between arts and sports attendees, their demographics and consumption habits are significantly different. However, consumption outside of major events showed somewhat more overlap. This suggests that staging cultural events at the same time as major sporting events is not an ideal strategy, since they tend to compete with, rather than complement, each other.

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Dissertations / Theses on the topic 'World Cup (Soccer) (2010 : South Africa) http'

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