Journal articles on the topic 'Word-of-mouth. Share. Consumer behaviour'
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Fine, Monica B., John Gironda, and Maria Petrescu. "Prosumer motivations for electronic word-of-mouth communication behaviors." Journal of Hospitality and Tourism Technology 8, no. 2 (June 12, 2017): 280–95. http://dx.doi.org/10.1108/jhtt-09-2016-0048.
Full textHydock, Chris, Zoey Chen, and Kurt Carlson. "Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands." Journal of Marketing 84, no. 6 (April 30, 2020): 95–112. http://dx.doi.org/10.1177/0022242920920295.
Full textLi, Chunfa, Shengkai Wang, and Jianqiang Tao. "Diffusion simulation of innovative products based on Lotka-Volterra." Journal of Contemporary Marketing Science 3, no. 2 (July 6, 2020): 169–93. http://dx.doi.org/10.1108/jcmars-01-2020-0003.
Full textChavez, Luciana, Carla Ruiz, Rafael Curras, and Blanca Hernandez. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective." Sustainability 12, no. 21 (October 22, 2020): 8789. http://dx.doi.org/10.3390/su12218789.
Full textKwasi Oppong, Peter, John Mensah, and Matilda Addae. "Effect of Brand Equity on Consumers` Word-of-Mouth Behaviour in Herbal Market in Ghana." African Journal of Business and Economic Research 17, no. 3 (September 6, 2022): 191–212. http://dx.doi.org/10.31920/1750-4562/2022/v17n3a9.
Full textGorokhova, T. "The influence of the development of digital technologies on consumer behaviour." Ukrainian Black Sea region agrarian science 112, no. 4 (2021): 45–54. http://dx.doi.org/10.31521/2313-092x/2021-4(112)-5.
Full textSaputra, I. Kadek Ary, and I. Gusti Ngurah Jaya Agung Widagda K. "BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 9, no. 3 (March 3, 2020): 1129. http://dx.doi.org/10.24843/ejmunud.2020.v09.i03.p16.
Full textRusdiana, Alan, L. Suparto, and Deni Istiono. "Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM?" Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 4, no. 1 (January 4, 2023): 180–91. http://dx.doi.org/10.31949/entrepreneur.v4i1.3629.
Full textDecha, Oraphan. "IMPACT OF SERVICE QUALITY, SATISFACTION AND PASSENGERS BEHAVIOUR OF FULL-SERVICE AIRLINES OPERATING IN THAILAND." EUrASEANs: journal on global socio-economic dynamics, no. 5(18) (October 1, 2019): 65–78. http://dx.doi.org/10.35678/2539-5645.5(18).2019.65-78.
Full textA. Anaza, Nwamaka, and Brian Rutherford. "Increasing business-to-business buyer word-of-mouth and share-of-purchase." Journal of Business & Industrial Marketing 29, no. 5 (May 27, 2014): 427–37. http://dx.doi.org/10.1108/jbim-10-2011-0143.
Full textHasan, Golan, and Dennis Lim. "MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM." Jurnal Manajemen Universitas Bung Hatta 16, no. 2 (July 27, 2021): 87–95. http://dx.doi.org/10.37301/jmubh.v16i2.19025.
Full textBashir, Z., M. Mansha, and W. Raja. "How social media influence the customers buying behavior during Covid-19? Evidence from Pakistan." Jinnah Business Review 10, no. 1 (January 1, 2022): 28–47. http://dx.doi.org/10.53369/yoeg6025.
Full textPeres, Rita, and Mariana Silva. "The Role of Micro-Influencers in the Consumer Decision-Making Process in the Hospitality Field." European Journal of Tourism, Hospitality and Recreation 11, no. 1 (December 1, 2021): 102–12. http://dx.doi.org/10.2478/ejthr-2021-0010.
Full textOe, Hiroko, Yasuyuki Yamaoka, and Hiroko Ochiai. "Personal and Emotional Values Embedded in Thai-Consumers’ Perceptions: Key Factors for the Sustainability of Traditional Confectionery Businesses." Sustainability 15, no. 2 (January 13, 2023): 1548. http://dx.doi.org/10.3390/su15021548.
Full textChristy, Caroline Claudia. "FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, no. 1 (March 20, 2022): 331–57. http://dx.doi.org/10.25139/jsk.v6i1.3742.
Full textWalsh, Gianfranco, Kevin P. Gwinner, and Scott R. Swanson. "What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion." Journal of Consumer Marketing 21, no. 2 (March 1, 2004): 109–22. http://dx.doi.org/10.1108/07363760410525678.
Full textLee, Jeffrey K., and Ann Kronrod. "The Strength of Weak-Tie Consensus Language." Journal of Marketing Research 57, no. 2 (February 26, 2020): 353–74. http://dx.doi.org/10.1177/0022243720904957.
Full textSilaban, Pantas H., Wen-Kuo Chen, Tongam Sihol Nababan, Ixora Javanisa Eunike, and Andri Dayarana K. Silalahi. "How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement." Human Behavior and Emerging Technologies 2022 (June 20, 2022): 1–16. http://dx.doi.org/10.1155/2022/4432977.
Full textGvili, Yaniv, and Shalom Levy. "Consumer engagement with eWOM on social media: the role of social capital." Online Information Review 42, no. 4 (August 13, 2018): 482–505. http://dx.doi.org/10.1108/oir-05-2017-0158.
Full textEk Styvén, Maria, and Tim Foster. "Who am I if you can’t see me? The “self” of young travellers as driver of eWOM in social media." Journal of Tourism Futures 4, no. 1 (March 9, 2018): 80–92. http://dx.doi.org/10.1108/jtf-12-2017-0057.
Full textHarrison-Walker, L. Jean. "The effect of consumer emotions on outcome behaviors following service failure." Journal of Services Marketing 33, no. 3 (June 10, 2019): 285–302. http://dx.doi.org/10.1108/jsm-04-2018-0124.
Full textEt. al., Mrs Hameedunissa,. "Buyer Behavioural Impact Of Electronic Word Of Mouth Among Youngsters Towards Smart Watches In Chennai City." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (June 3, 2021): 5723–26. http://dx.doi.org/10.17762/turcomat.v12i10.5385.
Full textTzavlopoulos, Ιoannis, Katerina Gotzamani, Andreas Andronikidis, and Chris Vassiliadis. "Determining the impact of e-commerce quality on customers’ perceived risk, satisfaction, value and loyalty." International Journal of Quality and Service Sciences 11, no. 4 (December 9, 2019): 576–87. http://dx.doi.org/10.1108/ijqss-03-2019-0047.
Full textAntonio, Ferdi, and Putri Astika. "The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesian Millennials." International Journal of Applied Business and International Management 4, no. 1 (April 20, 2019): 46–58. http://dx.doi.org/10.32535/ijabim.v4i1.382.
Full textMehran, Malik Muhammad, Tanveer Kashmiri, and Ahmad Tisman Pasha. "Effects of Brand Trust, Brand Identification and Quality of Service on Brand Evangelism: A Study of Restaurants in Multan." Journal of Arable Crops and Marketing 2, no. 2 (December 30, 2020): 35–46. http://dx.doi.org/10.33687/jacm.002.02.3191.
Full textChopra, Anjali, Vrushali Avhad, and and Sonali Jaju. "Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial." Business Perspectives and Research 9, no. 1 (June 15, 2020): 77–91. http://dx.doi.org/10.1177/2278533720923486.
Full textRaji, Ridwan Adetunji, Sabrina Mohd Rashid, and Sobhi Mohd Ishak. "THE RELATIONSHIP BETWEEN SOCIAL MEDIA WORD-OF-MOUTH, CONSUMER-BASED BRAND EQUITY AND CONSUMER RESPONSE AMONG AUTOMOTIVE CONSUMERS IN MALAYSIA." Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 3, no. 2 (November 13, 2017): 181. http://dx.doi.org/10.25124/liski.v3i2.950.
Full textZhang, Xin, Liang Ma, and Gao-Shan Wang. "Investigating consumer word-of-mouth behaviour in a Chinese context." Total Quality Management & Business Excellence 30, no. 5-6 (May 2, 2017): 579–93. http://dx.doi.org/10.1080/14783363.2017.1317587.
Full textGrębosz-Krawczyk, Magdalena. "Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland." Innovative Marketing 16, no. 3 (August 11, 2020): 74–84. http://dx.doi.org/10.21511/im.16(3).2020.07.
Full textRai, Rashmi, and Shruti Tripathi. "CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION." Journal of Content Community and Communication 12 (December 31, 2020): 159–68. http://dx.doi.org/10.31620/jccc.12.20/15.
Full textScheinbaum, Angeline Close, Stefan Hampel, and Mihyun Kang. "Future developments in IMC: why e-mail with video trumps text-only e-mails for brands." European Journal of Marketing 51, no. 3 (April 10, 2017): 627–45. http://dx.doi.org/10.1108/ejm-09-2015-0624.
Full textMarić, Dražen, Ksenija Leković, and Slavica Tomić. "E-WOM through the prism of socio-demographic analysis of users of tourist services." Ekonomika 66, no. 4 (2020): 1–12. http://dx.doi.org/10.5937/ekonomika2004001m.
Full textVijayabanu C., Karthikeyan S., and Gayathri R. "Personality Antecedents of EWoM in Determining Online Customer Purchase Behavior." International Journal of Business Analytics 10, no. 1 (January 20, 2023): 1–13. http://dx.doi.org/10.4018/ijban.316867.
Full textChaney, Damien, and Drew Martin. "The Role of Shared Values in Understanding Loyalty over Time." Journal of Travel Research 56, no. 4 (August 4, 2016): 507–20. http://dx.doi.org/10.1177/0047287516643411.
Full textAl-Gahaifi, Tarish H., and Jaroslav Světlík. "Factors influencing consumer behaviour in market vegetables in Yemen." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 7 (2011): 17–28. http://dx.doi.org/10.11118/actaun201159070017.
Full textSharma, Shiv Kumar, and Anuja Shukla. "Impact of electronic word on mouth on consumer behaviour and brand image." Asian Journal of Management 8, no. 3 (2017): 501. http://dx.doi.org/10.5958/2321-5763.2017.00081.6.
Full textSudhir, Subin, and Anandakuttan B. Unnithan. "Measuring Consumer Motivations to Share Rumors." International Journal of Online Marketing 4, no. 3 (July 2014): 51–67. http://dx.doi.org/10.4018/ijom.2014070104.
Full textBahri Ammari, Nedra, Abir Hsouna, Mounia Benabdallah, Anish Yousaf, and Abhishek Mishra. "Consumer responses to the failure of self-service banking technology: moderating role of failure stability." International Journal of Bank Marketing 40, no. 3 (December 24, 2021): 458–83. http://dx.doi.org/10.1108/ijbm-05-2021-0192.
Full textBond, Samuel D., Stephen X. He, and Wen Wen. "Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings." Journal of Marketing Research 56, no. 2 (January 30, 2019): 276–90. http://dx.doi.org/10.1177/0022243718821957.
Full textChatterjee, S., and P. Kulkarni. "Healthcare consumer behaviour: the impact of digital transformation of healthcare on consumer." CARDIOMETRY, no. 20 (November 21, 2021): 135–44. http://dx.doi.org/10.18137/cardiometry.2021.20.134143.
Full textChoi, Jaewon, Hong Joo Lee, and Joon Yeon Choeh. "HARNESSING THE PREDICTIVE VALUE OF ONLINE WORD-OF-MOUTH FOR IDENTIFYING MARKET SUCCESS OF NEW AUTOMOBILES: INPUT VERSUS OUTPUT WORD-OF-MOUTH PERSPECTIVES." E+M Ekonomie a Management 25, no. 2 (June 2022): 183–201. http://dx.doi.org/10.15240/tul/001/2022-2-012.
Full textErdem, Şakir, Beril Durmuş, and Osman Özdemir. "The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour." European Journal of Economics and Business Studies 9, no. 1 (October 6, 2017): 25. http://dx.doi.org/10.26417/ejes.v9i1.p25-33.
Full textAstana, I. Gusti Made Oka. "Ecommerce Strategy Towards Shopee Consumer Behaviour In Online Shopping Through Electronic Word Of Mouth (EWOM) Variables." International Journal of Social Science and Business 5, no. 4 (December 29, 2021): 593. http://dx.doi.org/10.23887/ijssb.v5i4.40845.
Full textStávková, J., H. Prudilová, Z. Toufarová, and L. Nagyová. "Factors influencing the consumer behaviour when buying food." Agricultural Economics (Zemědělská ekonomika) 53, No. 6 (January 7, 2008): 276–84. http://dx.doi.org/10.17221/983-agricecon.
Full textHodeghatta, Umesh Rao, and Sangeeta Sahney. "Understanding Twitter as an e-WOM." Journal of Systems and Information Technology 18, no. 1 (March 14, 2016): 89–115. http://dx.doi.org/10.1108/jsit-12-2014-0074.
Full textVelázquez, Beatriz Moliner, María Fuentes Blasco, and Irene Gil Saura. "ICT adoption in hotels and electronic word-of-mouth." Academia Revista Latinoamericana de Administración 28, no. 2 (June 1, 2015): 227–50. http://dx.doi.org/10.1108/arla-10-2013-0164.
Full textSharma, Nitin, and Jashandeep Singh. "Effects of Social Media on Consumer Behaviour for Tourism Products." ECS Transactions 107, no. 1 (April 24, 2022): 9373–80. http://dx.doi.org/10.1149/10701.9373ecst.
Full textAli, Yusuf Sahabi, Ab Razak Che Hussin, and Halina Mohamed Dahlan. "Electronic Word of Mouth engagement in social commerce platforms: An empirical study." Information Development 36, no. 3 (August 28, 2019): 438–56. http://dx.doi.org/10.1177/0266666919867488.
Full textPourfakhimi, Shahab, Tara Duncan, and Willem J. L. Coetzee. "Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art." Tourism Review 75, no. 4 (February 12, 2020): 637–61. http://dx.doi.org/10.1108/tr-01-2019-0019.
Full textChong, Shyue Chuan, Foong Yee Tan, Pei Yew Mah, and Choon Wei Low. "Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia." International Journal of Financial Research 11, no. 2 (March 16, 2020): 88. http://dx.doi.org/10.5430/ijfr.v11n2p88.
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