Academic literature on the topic 'Women in mass media'

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Journal articles on the topic "Women in mass media"

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Yong-Sang, Park. "Women in the Mass Media." Media Asia 14, no. 4 (January 1987): 228–31. http://dx.doi.org/10.1080/01296612.1987.11726266.

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Sari, Mungky Diana, Gayes Mahestu, and Kiky Soraya. "VIOLENCE AGAINST WOMEN IN MASS MEDIA FRAMEWORK." Social Economics and Ecology International Journal (SEEIJ) 1, no. 1 (February 6, 2018): 41–47. http://dx.doi.org/10.31397/seeij.v1i1.8.

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This study aims to see how far media positioned women, especially in their news frames. The focus of this research will be more about seeing how are violence against women cases in the mass media framework, especially online media. The selection of online media in this research is because the access of information provided by online media is much wider and easier in comparison with other media, especially mainstream mass media like newspaper. The focus of this study is on violence against women which occurred on a high school student in Bengkulu that resulted on her die. The method used in this study is the framing method of Robert Entman, by looking at the articles on Detik.com and Tribunews.com in May 2016. The results of this study indicate that Detik.com put women as objects, while Tribunews.com a little more put women as subjects, though not yet fully in the entity as a woman.
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Subhash, Surekha, and Dr N. H. Patil Dr. N. H. Patil. "Impact of Mass Media on Women : A Sociological Study of Gulbarga." Indian Journal of Applied Research 4, no. 7 (October 1, 2011): 509–11. http://dx.doi.org/10.15373/2249555x/july2014/160.

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Johnson, J. David, and Hendrika Meishcke. "Mass Media Channels." Newspaper Research Journal 13, no. 1-2 (January 1992): 146–59. http://dx.doi.org/10.1177/073953299201300113.

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Women perceive television, magazines and newspapers as equally good at disseminating timely and understandable cancer-related information. But of the three media channels, newspapers are perceived as least credible, least accurate and least clear, raising some serious questions about how newspapers cozier health issues.
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Lund, Sissel. "Mass Media Fail to Inform Women." MedieKultur: Journal of media and communication research 2, no. 4 (August 25, 1986): 11. http://dx.doi.org/10.7146/mediekultur.v2i4.726.

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Begum, Hasna. "Mass media and women in Bangladesh." South Asia: Journal of South Asian Studies 9, no. 1 (June 1986): 15–23. http://dx.doi.org/10.1080/00856408608723077.

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Lekshmi, P. S. Swathi, K. Chandrakandan, and N. Balasubramani. "Mass media utilization behaviour of farm women." Agricultural Science Digest - A Research Journal 35, no. 1 (2015): 51. http://dx.doi.org/10.5958/0976-0547.2015.00010.5.

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Waid, Abdul. "Dekonstruksi Media Massa Atas Peran Perempuan: Upaya Pemberitaan Sensitif Gender." Musãwa Jurnal Studi Gender dan Islam 5, no. 4 (October 29, 2007): 517. http://dx.doi.org/10.14421/musawa.2007.54.517-539.

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Most people don't realize that recently mass media has been discrediting women. News about women by media displays them purely on physical appearance as though it had been an "image" for a woman. The most tragic fact is that the language used in mass media merely focuses on physical appearance. This fact is indicated by a huge "show" by mass media that only display women as a commodity. Indirectly, mass media have exploited women for their own interests; namely increase their ratings (for TV) and tiras (for printed press). Displaying women merely as an object can be regarded as a crime, but it happens both in the news and infotainment."Psikologi perempuan juga psikologi massa, hendaknya dipahami oleh para bapak yang kebanyakan menjadi penentu kebijakan. Bila rncsszr ada yang diperlakukan kurang adil, lebih-lebih itu mengenai perempuan, tanpa dimintapun bangkit perasaannya". Titie Said (Psikolog), 1999.
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Mahfiana, Layyin. "Media Sebagai Pelestari Budaya Patriarkhi." Musãwa Jurnal Studi Gender dan Islam 5, no. 4 (October 29, 2007): 483. http://dx.doi.org/10.14421/musawa.2007.54.483-495.

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There are two main arguments advanced in this article. Firstly, regarding the image of women perpetuated lry mass media, and secondly why media is not showing gender sensitivity when developing women images. In general mass media portray women in one amongst these five images: women image as a frame, as a column, as an available 'bed', as a saucer and an image of friendship. These images are developed and became popular within a patriarchal culture because men define women as such, and women have no power to disagree. The author proposes that today's women readers must apply more critical view in reading and analyzing the content of mass media, especially with regard to women's images.
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L.A., Omonua, Akpor E.D., and Olley W.O. "Mass Media Coverage of Women and Gender Inequality." African Journal of Social Sciences and Humanities Research 6, no. 4 (August 23, 2023): 150–65. http://dx.doi.org/10.52589/ajsshr-fdl6snq3.

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Gender inequality has been a prevailing matter in Nigeria for many years. Despite efforts by the government and civil society organizations, gender inequality remains a significant problem. The media has played a crucial role in highlighting this issue and bringing it to the forefront of public discourse. However, the views of mass media coverage of women and gender inequality in Nigeria have become an issue that needs constant attention, bearing in mind that, a balanced society is a free and peaceful society. Anchored on the feminist Theory, the paper adopted the survey method. Findings reveal that the media is paying attention to women and gender equality issues, though it could be argued that more frequent coverage would be beneficial to the people. The paper recommends that media organizations engage themselves in researching gender-hood, to investigate the menace engulfing both genders, as well as proffering solutions to it.
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Dissertations / Theses on the topic "Women in mass media"

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Rothenberg, Nina. "Women and the mass media in Italy." Thesis, Royal Holloway, University of London, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429215.

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HARALDSSON, Amanda. "Media discrimination and women's political representation : experimental evidence of media effects on the supply-side." Doctoral thesis, European University Institute, 2022. http://hdl.handle.net/1814/74306.

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Defence date: 07 March 2022
Examining Board: Prof. Klarita Gërxhani (European University Institute); Prof. Marta Fraile (Spanish Scientific Research Institute); Prof. Maria Edström (University of Gothenburg); Prof. Fabrizio Gilardi (University of Zurich)
Women continue to be underrepresented in politics, even in countries with relatively high gender equality such as within the borders of Europe. A major contributor to this underrepresentation is that women have lower political ambition than men, i.e., women are less interested in and willing to become political candidates. Moreover, the political domain remains highly masculinised, undervaluing the issues that disproportionately impact women and undervaluing feminine leadership traits. Both men and women in politics are part of perpetuating the stereotypical and limited image of what politics is and what politicians should do. Women’s descriptive (numeric), symbolic and substantive political representation are therefore harmed by supply-side factors. In this thesis, supply-side refers to those factors that impact the choices of potential political candidates and actual political candidates in ways that limit the quantity and quality of women’s political representation. This thesis tests the potential impact of media discrimination against women on the supply-side of women’s political representation. Media discrimination in political news includes underreporting on women, using stereotypical gender portrayals, disproportionately criticising female politicians and objectifying women. While the literature gives reason to expect both politically activating and deactivating effects of discrimination exposure on women, there are extremely few studies testing potential media effects on men and women’s political ambition. Likewise, there are extremely few studies testing whether gendered campaign environments impact the way future candidates choose to behave within the political domain. Using data from two experimental studies and content analyses, this thesis highlights both the resilience of women in the face of media discrimination, and simultaneously the way media discrimination hinders progress towards putting femininity on an equal footing with masculinity in the political domain.
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Dawoud, Aliaa Abdel Aziz. "Utilizing mass media in the political empowerment of Egyptian women." Thesis, University of Westminster, 2010. https://westminsterresearch.westminster.ac.uk/item/9056y/utilizing-mass-media-in-the-political-empowerment-of-egyptian-women.

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Egyptian women’s activists are widely regarded as pioneers in calling for women’s rights in the Arab world. However, the struggle for women’s rights in Egypt is a complex one that has led to many achievements, but has also involved numerous setbacks. The media has been central throughout this struggle and all of this has always taken place in a highly politicized environment, which involved changes in the state’s approach to women’s rights. Thus, this study investigates the interplay between women, media and politics in Egypt. It uses theories of authoritarianism that have been used to describe the nature of the incumbent Egyptian regime, as well as notions pertaining to the corporatist tactics it resorts to in order to analyze the manner in which the state deals with women’s activists and their access to the media. This involves a particular emphasis on the privately owned media which has flourished in Egypt in recent years. Also, because the Egyptian government is directly and actively involved in ‘women’s issues’, the study uses the notion of state feminism to analyze its efforts in this regard and how they relate to media treatment of women and their rights. In addition, the study draws on theories of post and neo colonialism to analyze how efforts in the area of women’s rights by both the government and activists relate to the international framework, which promotes a specific version of women’s rights. This is done by interviewing female members of political parties, NGOs and a governmental women’s organization, as well as using archival research to analyze the information available in the publications of these organizations. Other methods employed in this study are critical discourse analysis to analyze media treatment of women’s political empowerment, in addition to focus groups to investigate Egyptian female audiences’ reception of political drama. As a result, the study breaks new ground in theorizing the relationship between the state and women’s activists and thus explains the activists’ media access. It also develops the notion of state feminism and relates it to the media. Finally, the study reveals and theorizes how the privately owned media in Egypt is subtly controlled by the state.
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Cheung, Eric Sui Ting. "Media consumption patterns of Taiwanese women living in New Zealand and their implications for adjustment to New Zealand society this thesis is submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Communication Studies, 2003 /." Full thesis. Abstract, 2003. http://puka2.aut.ac.nz/ait/theses/CheungE.pdf.

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Hungwe, Caroline. "An analysis of how Zimbabwean women negotiate the meaning of HIV/AIDS prevention television advertisements." Thesis, Rhodes University, 2006. http://eprints.ru.ac.za/912/.

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Marcellus, Jane Berry. "Women, work, and femininity : representation of employed women in U.S. magazines, 1918-1941 /." view abstract or download file of text, 2004. http://wwwlib.umi.com/cr/uoregon/fullcit?p3136434.

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Thesis (Ph. D.)--University of Oregon, 2004.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 353-372). Also available for download via the World Wide Web; free to University of Oregon users.
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Libby, Caitlin A. "Consuming modernity : media's role in normalizing women's labor in India and Thailand /." Norton, Mass. : Wheaton College, 2010. http://hdl.handle.net/10090/15513.

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Ehmer, Emily A. "An attitudinal study of music videos portraying violence, sex-role stereotypes, and objectification of women among young women." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390657.

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This study investigated the relationships between young women's attitudes and exposure to violence, objectification of women, and sex-role stereotypes. The research analyzed whether or not viewing sexual content or violence in music videos affected young women's current moods or changed attitudes about sexual beliefs. Music videos were selected from cable television networks and music Web sites. Sixty-six undergraduate women at a Midwest university were exposed to six music videos with violent, sexual, or neutral content. Pretests and post-tests were used to assess any change of mood or attitude after viewing music videos. Results showed no significant change in sexual beliefs for any of the three groups. The group viewing neutral videos demonstrated a significant change in mood prior to viewing the music videos between the groups. The data suggested the method of selection of participants, use of pretests and post-tests, effects of music, and desensitization to violence and sexual content may have played a role in the outcomes of the study.
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Fukue, Natsuko. ""Young, cute and sexy constructing images of Japanese women in Hong Kong print media" /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/HKUTO/record/B39558885.

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De, Vaal Amelia. "Vrouetydskrifte as sosiokulturele joernale : prominente diskoerse oor vroue en die beroepswêreld in agt vrouetydskrifte uit 2006." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-11202007-135658.

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Books on the topic "Women in mass media"

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Bhagat, Rekha. Mass media and farm women. New Delhi: Intellectual Pub. House, 1989.

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Thornham, Sue. Women, feminism and media. Edinburgh: Edinburgh University Press, 2007.

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University, Osmania, ed. Woman as spectator and spectacle: Essays on women and media. New Delhi: Cambridge University Press India, 2010.

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Maha, Malik, Hussain Neelam, and Simorgh Collective, eds. Reinventing women: Representation of women in the media during the Zia Years. Lahore: Simorgh Women's Resource and Publication Centre, 1996.

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Lorfing, Irini. Women, media and sustainable development. Beirut: Institute for Women Studies in the Arab World, Lebanese American University, 1997.

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J, Creedon Pamela, ed. Women in mass communication: Challenging gender values. Newbury Park, Calif: Sage Publications, 1989.

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1965-, Skov Lise, and Moeran Brian, eds. Women, media, and consumption in Japan. Richmond, Surrey: Curzon Press, 1995.

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Tōkyō Joshi Daigaku. Joseigaku Kenkyūjo, ed. Media to jendā. Tōkyō: Keisō Shobō, 2012.

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Ross, Karen. Gendered media: Women, men, and identity politics. Lanham: Rowman & Littlefield Publishers, 2010.

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Zinanga, Evelyn. Gender and the media. [Harare]: Zimbabwe Women's Resource Centre and Network, 1992.

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Book chapters on the topic "Women in mass media"

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Wackwitz, Laura A. "Social Media and Misogyny." In Women in Mass Communication, 22–39. 4th ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003316190-3.

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Omotoso, Sharon Adetutu. "African Women and the Mass Media." In The Palgrave Handbook of African Women's Studies, 1–17. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-77030-7_51-1.

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Omotoso, Sharon Adetutu. "African Women and the Mass Media." In The Palgrave Handbook of African Women's Studies, 2063–79. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-28099-4_51.

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Tuchman, Gaye. "The Symbolic Annihilation of Women by the Mass Media." In Culture and Politics, 150–74. New York: Palgrave Macmillan US, 2000. http://dx.doi.org/10.1007/978-1-349-62397-6_9.

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Tuchman, Gaye. "The Symbolic Annihilation of Women by the Mass Media." In Culture and Politics, 150–74. New York: Palgrave Macmillan US, 2000. http://dx.doi.org/10.1007/978-1-349-62965-7_9.

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Asuman, Manfred Kofi Antwi, and Subeshini Moodley. "Livelihood Improvement Through Participatory Mass Communications: A Study on Community Radio and the Lives of Women in Northern Ghana." In Indigenous African Language Media, 381–99. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-0305-4_22.

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Guerzoni, Benedetta. "A Christian Harem: Ravished Armenia and the Representation of the Armenian Woman in the International Press." In Mass Media and the Genocide of the Armenians, 51–84. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1007/978-1-137-56402-3_4.

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Palmer, M., S. Palmer, W. Zatoński, and D. Zaridze. "Using television and other mass media to counter the threat of tobacco to women and children." In Tobacco: The Growing Epidemic, 854–56. London: Springer London, 2000. http://dx.doi.org/10.1007/978-1-4471-0769-9_375.

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Koops, Thula U., Catherine Wilkinson, Grace Perry, Samantha Wilkinson, and Sergio A. Silverio. "Making the Cut: Mass Media and the Growing Desire for Genital Cosmetic Surgery by Young Women and Girls." In Shame 4.0, 193–212. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-59527-2_11.

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Newton, Kenneth. "Mass Media." In Developments in British Politics 2, 313–26. London: Macmillan Education UK, 1988. http://dx.doi.org/10.1007/978-1-349-10230-3_15.

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Conference papers on the topic "Women in mass media"

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Mehraj Hafiz, Muntaha. "MEDIA CONSUMPTION HABITS OF YOUNG WOMEN IN KASHMIR: A CASE STUDY OF WOMEN’S COLLEGE, SRINAGAR." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/24246778.2018.4205.

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Johnson, Beth A. "PUBLIC PERCEPTIONS OF WOMEN IN GEOLOGY IN 2016: THE INFLUENCE OF MASS MEDIA." In 50th Annual GSA North-Central Section Meeting. Geological Society of America, 2016. http://dx.doi.org/10.1130/abs/2016nc-275173.

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Ningrum, Novi Setya, and Vinisa Nurul Aisyah. "Framing Indonesian Women Leaders During the COVID-19 Pandemic in the Mass Media." In International Conference on Community Empowerment and Engagement (ICCEE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220501.017.

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Perbawaningsih, Yudi. "Social Penetration by Social Media Usage A Case on Indonesian Women and Their Interaction with Online Foreign Partners." In Annual International Conference on Journalism & Mass Communications. Global science and Technology Forum (GSTF), 2015. http://dx.doi.org/10.5176/2301-3710_jmcomm15.38.

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Bajracharya, Bikesh, and Milima Dangol. "P035 Impact of mass media exposure in getting HIV testing among urban women in nepal." In Abstracts for the STI & HIV World Congress (Joint Meeting of the 23rd ISSTDR and 20th IUSTI), July 14–17, 2019, Vancouver, Canada. BMJ Publishing Group Ltd, 2019. http://dx.doi.org/10.1136/sextrans-2019-sti.243.

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Sari, Fitri. "Aceh Women in Mass Media (Analysis Of Norman Critical Facts Fairclough On Violence News In Merdeka.Com Site)." In Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17–18 October 2018, Banda Aceh, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.17-10-2018.2294202.

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Segodnyaeva, Marina V., and Tatyana A. Lukyanova. "CONTENTS OF THE GENDER CONCEPT «WOMAN» IN FRENCH MASS MEDIA." In Люди речисты - 2021. Ulyanovsk State Pedagogical University named after I. N. Ulyanov, 2021. http://dx.doi.org/10.33065/978-5-907216-49-5-2021-338-350.

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The article discusses the contents of the gender concept “woman” in French mass media by means of concept analyzing modern mass media texts. The concept is described with a detailed analysis of its core and periphery, with the help of construction of a taxonomic model in order to substantiate the following hypothesis: the content of the concept has changed by virtue of social development of French society. Nevertheless, the inference states the heterogeneity of the nucleus. The hypothesis has not been proven, since due to the main semantic content of the concept, it is still difficult to assert about the modification of its components.
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Shahmanesh, Maryam, Nondumiso Mthiyane, Natsayi Chimbindi, Thembelihle Zuma, Jaco Dreyer, Isolde Birdthistle, Sian Floyd, et al. "P407 ‘MTV shuga’: mass media communication, HSV2 and sexual health in adolescent girls and young women in rural south africa." In Abstracts for the STI & HIV World Congress (Joint Meeting of the 23rd ISSTDR and 20th IUSTI), July 14–17, 2019, Vancouver, Canada. BMJ Publishing Group Ltd, 2019. http://dx.doi.org/10.1136/sextrans-2019-sti.496.

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Burns, Karen. "Women, Care, and the Settler Nation: The Victorian Country Women’s Association, 1928." In The 39th Annual Conference of the Society of Architectural Historians Australia and New Zealand. PLACE NAME: SAHANZ, 2023. http://dx.doi.org/10.55939/a5015p7rux.

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Care has long been a gendered attribute, frequently associated with women but rarely, until very recently, understood as an ethic and action shaping the built environment. This paper proposes using the lens of care to uncover women’s material culture contributions to the built environment. Histories that focus on the formal intersection of architecture and town planning and their professional identities can exclude women makers who, historically had to find other ways to shape built material culture. Under the rubric of care, this paper examines how women makers worked in applied art media across a range of “care” sites through the post-suffrage organisation, the Victorian branch of the Country Women’s Association (CWA). This philanthropic organisation was established in 1928 to advance the rights and care of women, children, and families in regional areas. Through exhibitions, media, touring lecturers and an affiliation with the Victorian Arts and Crafts Society, the CWA Victoria used craft and domestic material culture to democratise craft ideals and ameliorate poor environments in rural homes and towns. It fostered public health, welfare and the comfort and repair of self and communities. Through these means the organisation also provided support for the influx of new arrivals generated from the post-war rural reconstruction schemes of soldier settlement and mass migration from Britain. These larger projects allied the CWA Victoria organisation to a post-war settler identity which reanimated settler myths of land. In early twentieth-century Australia, care of the settler, built environment was gendered and racialised, an event that prompts an intersectional reassessment of the feminist model of care.
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Zuhir ABDUL KAREEM, Yamama, Jwan Mohammed HASSAN, and Saad Hussein MURAD. "KNOWLEDGE OF PREGNANT WOMEN ABOUT GESTATIONAL DIABETES MELLITUS AT MOSUL CITY." In V. International Scientific Congress of Pure, Applied and Technological Sciences. Rimar Academy, 2022. http://dx.doi.org/10.47832/minarcongress5-23.

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Background: Gestational diabetes mellitus (GDM) , also called transient diabetes or glucose intolerance with first onset and recognition in pregnancy and usually resolves not long after delivery. The study aims to assess the knowledge of pregnant women regarding gestational diabetes mellitus (GDM) at Mosul city. Methodology: A cross-sectional study was conducted among (60) pregnant women at two maternity teaching hospitals at Mosul city, Al-Batool and AL Khansa teaching hospital in antenatal care unit. A purposive sampling technique was adopted in the study. A detailed questionnaire and interview face to face was used to obtain basic data regarding to Socio-Demographic data of the study sample, and general knowledge about GDM. SPSS, version 25 was used to analyze the data in this study. Results: The results of the study showed majority (51.7%) of the sample were age group between (15-25) years and the high percentage (51.7%) of the sample were primary school education. A majority (25%) of participating stated the family history (Type 2 diabetes) had been a significant risk factor for GDM. Fifty percent of participating didn't aware about GDM for long-term complications for infants born mothers with GDM, only (23.3%) of the participants answered that postpartum testing should be done between 6-12 weeks after childbirth. The study found, there are statistically significant between overall knowledge and socio-demographic characteristic at pvalue < 0.05. Conclusions and Recommendation: The study concluded majority of the pregnant women had poor knowledgeable concerning gestational diabetes (GDM). This study recommended to provision of medical staff at antenatal care from the physicians and nurses are specialists to setting educational program or workshop on GDM; and interventions such as mass media promotions to educate the community as a whole.
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Reports on the topic "Women in mass media"

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Kitsa, Mariana, and Iryna Mudra. THE TOPIC OF WAR ON THE PAGES OF WOMEN’S ONLINE MEDIA (DUE TO THE RESULTS OF THE CONTENT ANALYSIS OF THE MATERIALS “UKRAINKA”, “4 MAMA”, “WONDER UKRAINE”, “SLUTCH.UA” AND “DIVOCHE. MEDIA”). Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12162.

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Main objectives of the study. Women’s online media make up a significant part of the Ukrainian media market. There are online magazines, online newspapers, online sites of printed women’s publications on the Internet, and there are those resources that simply call themselves sites for women, but by all indications we can classify them as online media. The content of women’s mass media is mainly characterized by narrow thematic content, gender orientation, light and positive content. But on February 24, 2022, Russian troops invaded the territory of Ukraine on a full scale, and the content of many Ukrainian women’s online media also underwent changes. The topic of war appeared in the content of online media for women. However, some women’s online media haven`t changed their content and main topics. The purpose of the study is to show how women’s online media publish war-related material on their pages. The set goal involves solving the following tasks: to find out how are women’s Ukrainian online media functioning in 2022-2023; select those whose pages contain materials about the war; to analyze military-themed publications in women’s online media. The subject of the research is materials related to the Russian-Ukrainian war in women’s online media (“Ukrainki”, “4 Mama”, “Wonder Ukraine”, “Clutch.ua”, “Divoche. Media”) for 2022-2023. The novelty of the study is that for the first time the content of women’s online media (“Ukrainki”, “4 Mama”, “Wonder Ukraine”, “Clutch.ua”, “Divoche. Media”) on the topic of the war for 2022-2023 was investigated. Findings. It was examined that the genre palette of materials is diverse, but informational materials still predominate. In terms of topics, the following prevail: social and everyday problems, psychological problems, volunteering, military, activities of showbiz stars during the war, migration (refugees), occupation, stories from life, news of events from the life of the country and the world. Keywords: women’s magazines, online media for women, Russian-Ukrainian war, content, topic.
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3

Pavlyuk, Іhor. Культурно-інформаційний простір України в роки німецько-фашистської окупації: за матеріалами україномовної колаборантської преси. Ivan Franko National University of Lviv, March 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11719.

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The purpose of thіs artіcle іs to cover the cultural and іnformatіon space of the western Ukraіnіan lands durіng the Nazі occupatіon: accordіng to the Ukraіnіan-language collaboratіng press іn the context of exіstentіal projectіons on the modern war іn Ukraіne wіth Russіa’s occupatіon of some Ukraіnіan terrіtorіes. The methodologіcal basіs of our study іs the groupіng and іnductіve-deductіve analysіs of the then medіa (іncludіng the press) by place of publіcatіon and genre-thematіc focus (perіodіcals for women, chіldren’s magazіnes, busіness newspapers and magazіnes), the separatіon of іnformatіon-analytіcal neutral and the propaganda paradіgm wіth pro-Ukraіnіan and pro-German, antі-Bolshevіk socіo-polіtіcal vectors: dіstіnguіshіng between “Ukraіnіan-language” and “Ukraіnіan-language” journalіsm, whіch іn the mass medіa turn the press іnto a metatext whose modalіty can be useful and constructіve. (state-buіldіng) and negatіve (destructіve) patterns of functіonіng of the medіa іn the enemy-occupіed terrіtory, when іt іs necessary to fіght on several fronts at the same tіme. Among the research methods used іn the artіcle: comparatіve, phenomenologіcal, psychoanalytіc (probіng archetypes), hermeneutіc, deconstructіvіst, socіo-psychologіcal. The study showed and confіrmed that one of the best іllustratіons of German polіcy іn Ukraіne durіng World War ІІ was the attіtude of the occupіer to relіgіon, Ukraіnіan women, chіldren, and other occupіers, іncludіng the Bolshevіks, as reflected іn the eponymous Ukraіnіan magazіnes (“Ukraіnіan chіld”, “Farmer”, etc.) and, of course, іn theіr content and even formal desіgn, as stated іn the text of the artіcle The obtaіned results allowed us to formulate the followіng conclusіons. An analysіs of the Ukraіnіan-language (collaboratіng) press publіshed іn the western part of Ukraіne іn 1941-1944 convіncіngly proves that only an іndependent, sovereіgn state can claіm authentіcally, deeply іts own, іdentіcal mass medіa. And controlled, because the medіa fіnanced by the occupatіon authorіtіes, although publіshed іn Ukraіnіan, were Ukraіnіan-speakіng іn letter, but German-speakіng іn spіrіt, іe not Ukraіnіan-speakіng, although well-known Ukraіnіan artіsts took part іn the creatіon of these propagandіstіc sources of іnformatіon. sіgnіfіcant names and archetypes of Ukraіnіan culture were engaged at that tіme. Key words: collaboratіng press, propaganda, іdentіty, mass medіa, cultural and іnformatіon space.
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4

Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco, and C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, March 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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5

Galarza Fernández, E., R. Cobo Bedía, and M. Esquembre Cerdá. The media and the symbolic violence against women. Revista Latina de Comunicación Social, September 2016. http://dx.doi.org/10.4185/rlcs-2016-1122en.

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Thayer, Colette, and Angela Houghton. Marketing & Media: Desires of Women Age 50+: Infographic. Washington, DC: AARP Research, April 2021. http://dx.doi.org/10.26419/res.00429.008.

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Shey Wiysonge, Charles, Lilian Dudley, and Jimmy Volmink. Do mass media interventions increase uptake of HIV testing? SUPPORT, 2017. http://dx.doi.org/10.30846/1703052.

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Low uptake of HIV testing is one of the main reasons why only one third of people who need antiretroviral medications are currently receiving treatment worldwide. Mass media are sometimes used to promote voluntary HIV counseling and testing and to sustain test seeking behavior. Mass media include television, radio, internet, newspapers, books, posters, and billboards.
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Schneider, Diane L., and Donna Kritz-Silverstein. Stage I Breast Cancer and Bone Mass in Older Women. Fort Belvoir, VA: Defense Technical Information Center, October 2001. http://dx.doi.org/10.21236/ada399382.

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Schneider, Diane L., and Donna Kritz-Silverstein. Stage 1 Breast Cancer and Bone Mass in Older Women. Fort Belvoir, VA: Defense Technical Information Center, October 2002. http://dx.doi.org/10.21236/ada412165.

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