To see the other types of publications on this topic, follow the link: Wine tourism.
Dissertations / Theses on the topic 'Wine tourism'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Wine tourism.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Niu, Ning. "Tasting and Touring: Chinese Consumers’ Experiences with Wine Tourism." Thesis, The University of Sydney, 2023. https://hdl.handle.net/2123/29889.
Full textAbstract:
This study examines the economic, cultural and environmental complexities of wine tourism between China and Australia. It presents an interpretation, in the context of larger social and political influences, of wine consumption and tourism by Chinese consumers/tourists and its links to culture, capital, gender, generation and sustainability. The project uses qualitative research and analyses fieldwork data in the Australian wine regions, interviews with Australian wine experts, tourism professionals and Chinese consumers/tourists. It is a data-based, culturally-engaged and economically-concerned approach, exploring the present and considering the extent to which Australian wine and tourism will look to the Chinese market in the future.
The objective of the study is to examine how cultural, political, social and sustainable values and behaviours are revealed in interactions in wine tourism, and to explore these through Bourdieusian concepts (habitus/taste/capital) and from traditional Chinese culture (mianzi/guanxi/renqing), as well as terroir (an important notion in wine culture). The literature review engages with and unpacks the similarities and the differences that are evident when Chinese and Western cultural concepts and realities encounter each other.
The arguments and discussions on mass tourism, wine tourism, niche tourism and sustainable tourism theoretically ground this research. It argues that ‘sustainable mass tourism’ is the future for China’s tourism, focusing on how to guide mass tourists to travel in a more responsible way. The study considers the role of gender and emphasises the dimension of generation when conceptualising wine/sustainable tourism. The thesis also investigates how the Australian bushfires and worldwide COVID disrupted Chinese tourism to Australia, and the huge
economic impact of China’s imposition of 116.2%-218.4% tariffs on Australian wine in March 2021. This research explores the multiple challenges facing wine and tourism as well as opportunities for sustainable economic and environmental development. It claims it is the responsibility and commitment of destinations and local communities to preserve and care for nature by reducing climate change induced risks and enriching sustainable attributes when guiding tourists to enjoy sustainable tourism.
The research findings reveal that the economic importance of the Chinese market has deeply impacted the Australian wine sector and its tourism; Chinese women have played a rising role in wine consumption and outbound tourism, and are called the ‘purchasing muscle’, showing their independence in the economy, their taste for wines and for outbound tourism; and the different generations of Chinese consumers/tourists displayed both similarities and differences in their behaviour and attitudes to Western wine culture and outbound tourism. The study proposes three possible trends for industrial practices in sustainability and points out possible future research directions.
2
Pratt, Marlene Annette. "Self-Congruity and Wine Tourism Behaviour." Thesis, Griffith University, 2011. http://hdl.handle.net/10072/365907.
Full textAbstract:
Self-congruity theory proposes that part of consumer behaviour is determined by an
individual’s comparison of the image of themselves to the image of a product/brand, or to the
stereotype of a typical user of the brand (Sirgy, 1986). Self-congruity models have been used in a variety of product branding applications; however, limited research has been conducted within the service industries. Services are intangible making them difficult to evaluate until the moment of consumption. Hence, decision making is often based on cues such as the image of the service or users of the service (Kleijnen, de Ruyter, & Andreassen, 2005). As a result, selfcongruity theory is very applicable to services due to the unique characteristics of services and its experiential nature. In particular, there is a lack of evidence within the tourism literature on the effect of self-congruity on tourists’ intentions or motivations to visit a destination (Boksberger, Dolnicar, Laesser, & Randle, in press; Bosnjak, Sirgy, Hellriegal, & Maurer, in press; Litvin & Goh, 2002; Sirgy & Su, 2000). This thesis focuses on a niche market, wine tourism.
The number of wineries with cellar doors open to the public over the last 5 years has increased by 37.3 % to 1,647 wineries in 2010 within Australia (Winebiz, 2010a). The majority of these wineries are reliant on wine tourists for their wine sales. Actual wine visitors during this same period had minimal growth. In fact, there was no growth for domestic overnight wine visitors, whilst domestic day visitors had an average growth of 3%, and international visitors an average of 3% growth (Tourism Research Australia, 2010). Purchase and visitation behaviour relevant in tourism has often centred on finding answers to what, where and how tourists buy rather than why (Beerli, Meneses, & Gil, 2007). As a result, a lot of tourism research focuses on functional attributes with little attention to value expressive attributes of a destination, such as the image of a destination (Chon & Olsen, 1991) or destination visitor image. Within the tourism context, Sirgy and Su (2000) hypothesised that the greater the match between the destination visitor image and the tourists self-image, the more likely that the tourist would have a favourable attitude toward that destination, and the more likely that the tourist would visit the destination.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
3
Santos, Vasco Ribeiro dos. "Consumer behaviour in wine tourism: involvement, destination emotions and place attachment in the wine tourist behaviour during the Porto wine cellars visits context." Doctoral thesis, [s.n.], 2015. http://hdl.handle.net/10284/5366.
Full textAbstract:
Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências EmpresariaisThis study aims to contribute to the conceptual development of consumer behaviour in wine tourism area by bringing new discussion and empirical evidences. For this, a literature review of the main concepts was conducted in order to develop and support a conceptual model. This model was subsequently validated and empirically tested, and a hypothetical relationship between constructs was established: involvement (personal involvement and wine product involvement), destination emotions and place attachment (place identity and place dependence). This is, so far, the first study that analyses the combined interaction of all these constructs. This research was undertaken in the framework of wine tourism, namely the measurement of the wine tourist behavior after visiting the Porto wine cellars. Methodologically, the first chapter is a qualitative exploratory study that performed a content analysis on the key constructs (involvement and emotions), allowing a better understanding of how they can be defined, and the main dimensions underlying each one of them. The second chapter consisted of a conceptual approach, which focused on the clarification of the definition of wine tourism, and the wine tourist behaviour in particular. It also explored the possible relations between constructs (involvement, destination emotions, place attachment and behavioural intentions), postulating the key preposition that stems from their interaction. In the third chapter, a quantitative research was used, using a personal intercept survey in the Porto wine cellars to validate and to give empirical evidences about the behaviour of the Porto wine cellar visitor. The multilevel analysis of the proposed structural model was made using the SmartPLS software, allowing the confirmation of all the proposed hypotheses. In the first chapter, the findings provided a theoretical support of the relevance of involvement and emotions constructs in the field of tourism. The content analysis produced insights based on concepts and definitions of these two constructs on a more holistic perspective. In the second chapter, the findings sustain the special interest in consumer behaviour in wine tourism, and it stated a set of five prepositions, where the main constructs are interlinked. In the third chapter, the empirical results indicated that wine tourists’ personal involvement and their wine product involvement have a significant influence (and a direct effect) on destination emotions and place attachment, driving their behavioural intentions. The study had direct implications (analysis and evaluation of the wine tourist travel behaviour and wine tourist profile) for the Porto wine cellars. The results led to practical implications and suggestions for wine tourism managers. Este estudo tem como propósito contribuir para o desenvolvimento conceptual do comportamento do consumidor na área do enoturismo, contribuindo com uma nova discussão e evidências empíricas. Foi realizada uma revisão da literatura sobre os principais construtos, a fim de desenvolver e apoiar um modelo conceptual. Este modelo foi posteriormente validado e testado empiricamente, e foi estabelecida uma relação hipotética entre os construtos: envolvimento (envolvimento pessoal e envolvimento com o produto vinho), as emoções do destino e apego ao lugar (identidade do lugar e dependência do lugar). Até agora, este é o primeiro estudo que analisa a interação combinada de todos estes construtos. Esta pesquisa foi realizada no âmbito do enoturismo, ou seja, a medição do comportamento do enoturista após visitar as caves do vinho do Porto. Relativamente à metodologia aplicada, o primeiro capítulo é um estudo qualitativo exploratório que resultou numa análise de conteúdo sobre os construtos chave (envolvimento e emoções), permitindo uma melhor compreensão de como eles podem ser definidos, e as principais dimensões subjacentes a cada um deles. O segundo capítulo consistiu numa abordagem conceptual que incidiu sobre a clarificação da definição de enoturismo, e o comportamento do enoturista em particular. Este capítulo também explorou as possíveis relações entre os construtos (envolvimento, emoções do destino, apego ao lugar e intenções comportamentais), que determinam a preposição chave que decorre de sua interação. No terceiro capítulo, uma pesquisa quantitativa, foi utilizado um questionário estruturado nas caves do vinho do Porto, para validar e dar evidências empíricas sobre o comportamento do visitante nas caves do vinho do Porto. Foi realizada a análise multivariada do modelo estrutural proposto, utilizando o software SmartPLS, que permitiu a confirmação de todas as hipóteses propostas. No primeiro capítulo, os resultados forneceram um suporte teórico da relevância dos construtos do envolvimento e das emoções na área do turismo. A análise de conteúdo produziu perceções com base em conceitos e definições destes dois construtos, numa perspetiva mais holística. No segundo capítulo, os resultados sustentam o especial interesse no comportamento do consumidor no enoturismo, e foi apresentado um conjunto de 5 preposições, onde os principais construtos são interligados. No terceiro capítulo, os resultados empíricos indicam que o envolvimento pessoal dos enoturistas e o seu envolvimento com o produto vinho têm uma influência significativa (e um efeito direto) sobre as emoções do destino e o apego ao lugar, impulsionando as suas intenções comportamentais. O estudo teve implicações diretas (análise e avaliação do comportamento de viagem do enoturista e perfil do enoturista) para as caves do vinho do Porto. Os resultados levaram a implicações práticas e sugestões para os gestores de enoturismo. Cette étude a pour but contribuer pour le développement conceptuel du comportement du consommateur en oenotourisme, apportant une nouvelle discussion et des évidences empiriques. Il a été faite une révision de la littérature à propos des principaux concepts, a fin de développer et soutenir un modèle conceptuel. Ce modèle a été ensuite validé et testé empiriquement, et il a été établi un rapport hypothétique entre les concepts : engagement (engagement personnel et engagement avec le produit vin), émotions du destin, attachement à l’endroit (identité et dépendance de l’endroit). Celle-ci c’est, jusqu`à présent, la première étude qui analyse l’interaction combinée des tous ces concepts. Cette recherche a été réalisée dans le cadre de l’oenotourisme, ça veut dire le mesurage du comportement de l’oenotouriste après visiter les caves du vin Porto. Méthodologiquement le premier chapitre c’est une étude qualitative exploratoire qui a réalisé une analyse du contenu sur les concepts clé (engagement et émotions), en permettant une meilleure compréhension de la façon dont ils peuvent être définis, ainsi que les dimensions principales inhérentes à chacun d’eux. Le second chapitre a consisté dans une approche conceptuelle qui portait sur la précision de la définition de l’oenotourisme, et le comportement de l’oenotouriste en particulier. Ce chapitre a aussi exploité les éventuels rapports entre les concepts (engagement, émotions du destin, attachement à l’endroit et intentions comportementales) qui postulent la préposition clé qui découle de son interaction. Dans le troisième chapitre, une recherche quantitative, il a été utilisé un questionnaire structuré dans les caves du vin Porto, a fin de valider et de donner des évidences empiriques sur le comportement du visiteur dans les caves du vin Porto. Il a été réalisé l’analyse multifactorielle du modèle structurel proposé, en utilisant le software SmartPLS qui a permis la confirmation de toutes les hypothèses proposées. Dans le premier article, les résultats ont fourni un soutien théorique de la pertinence des concepts de l’engagement et des émotions dans le domaine du tourisme. L’analyse du contenu a produit des perceptions ayant comme base des conceptions et définitions de ces deux concepts, dans un point de vue plus holistique. Dans le second article, les résultats soutiennent le spécial intérêt dans le comportement du consommateur dans l’oenotourisme, et il a été présenté un ensemble de 5 prépositions, où les principales constructions sont interconnectées. Dans le troisième article, les résultats empiriques indiquent que l’engagement avec le produit vin ont une influence significative (et un effet direct) sur les émotions du destin et l’attachement à l’endroit, en poussant ses intentions comportementales. L’étude a eu des implications directes (analyse et évaluation du comportement de voyage de l’oenotouriste et profil de l’oenotouriste) pour les caves du vin Porto. Les résultats ont amené à des implications pratiques et suggestions pour les gestionnaires de l’oenotourisme.
4
Macionis, Niki, and n/a. "Wine tourism in Australia : emergence, development and critical issues." University of Canberra. Communication, Media & Tourism, 1997. http://erl.canberra.edu.au./public/adt-AUC20060825.142128.
Full textAbstract:
Wine tourism has emerged as a strong and growing area of special interest tourism in Australia, and
as such it has become an increasingly significant component of the Australian regional tourism
product. The Australian Wine Foundation (1996) estimates total Australian wine tourism figures to
be in the order of 5.3 million visits per annum, worth $428 million in 1995 and which is expected
to grow substantially to around $1100 million by 2025. As a consequence, Australia's Federal and
State Governments and regional communities (including regional associations) are recognising the
benefits of promoting their wine districts as tourism attractions in their own right.
While the destinational appeal of wine regions and the concept of wine tourism is generally
acknowledged, research concerning wine tourism development, marketing and impacts is lacking.
Therefore, this thesis examines the nature and potential of wine tourism in Australia, and
documents its historical development and current status. The activities and initiatives of a number
of agencies involved in wine tourism development and marketing are also critically examined, and
significant wine tourism developmental issues are investigated through a case study of the
Canberra District, an emerging Australian wine region.
A number of developmental similarities between rural tourism and wine tourism are noted,
including: a lack of tourism and marketing awareness and knowledge by practitioners, and a lack of
industry integration and cohesion. These issues are compounded by the infancy of wine tourism
and the dominant product focus of wine makers and the Australian wine industry, resulting in the
absence of effective inter sectoral linkages. While a number of tourism agencies and wine industry
associations are pursuing wine tourism development initiatives, the success and sustainability of
these activities is dependent upon addressing various developmental issues.
5
Newey, Peter. "Wine tourism in Argentina and Spain : a neoliberal perspective." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4392.
Full textAbstract:
The wine industries of Argentina and Spain have undergone significant structural change over the last thirty years that has coincided with a period of trade liberalisation and as part of neoliberal economic reforms. In addition new markets have emerged in North America, Europe and Australasia, domestic consumption has declined, competition has increased and there has been a shift in consumer tastes to better quality, fine wines. As a result the patterns of supply and demand have changed and there has been a transition from a protected productivist to a post-productivist regime. Wine tourism has provided the medium through which these post productive features of transition brought about by neoliberalism have been investigated. The analysis uses and extends the work of Marsden (1995) and Wilson (2001) by emphasising the importance of locally assembled networks and clusters and the integration of the producers with their local communities. It also reworks Le Heron (2001; 2005) to argue that reconfigurations of the supply chain are indicative of the post productive transition. The research specifically looks at the wine industries in Argentina and Spain from the point of view of the producer. It compares and contrasts wine tourism in these countries with wine tourism in the English speaking world and it looks at the rationale and benefits of wine tourism. Consequently, it broadens our knowledge of wine tourism and post productivism beyond the boundaries of the English speaking world where both have been adequately documented, to Spanish cultures in the Old and New Worlds, in Europe and Latin America.
6
Alonso, Abel Duarte. "Wine tourism experiences in New Zealand: an exploratory study." Lincoln University, 2005. http://hdl.handle.net/10182/1046.
Full textAbstract:
Recently, New Zealand's wine industry has made remarkable progress. For example, the number of hectares planted in grapes increased from 4,880 in 1990, to 15,479 in 2003, and the number of wineries increased from 175 in 1993 to 421 in 2003. Projections for 2006 indicate that the growth of wine exports should nearly double from 2003, with expected revenues of $NZ 736 million. However, despite this growth, little has been reported about developments in New Zealand's wine tourism industry, or about consumer perceptions of the winery experience in the form of published academic research. The limited amount of information, particularly from the visitors' points of view, may not only be preventing winery operators and the wine industry in general from having a better understanding of their visitors, but also from addressing the needs of different visitor segments. Resulting implications for winery operators may include forgone business opportunities, and customers not fully benefiting in terms of product and service quality. Recent studies indicate that this last element is particularly important in wine tourism. This study reports the results of an exploratory research project conducted in New Zealand wineries that investigated aspects of the winery experience, including wine involvement, satisfaction with the winery experience, and visitor demographics. An index to measure involvement with wine, the wine involvement index (WIX), was developed and utilised to investigate whether wine involvement had an impact on winery visitors' behaviour. Data were collected from winery visitors via questionnaires distributed in a sample of wineries in different wine regions of New Zealand. A total of 609 usable responses were obtained (24.8% response rate). The results indicate a number of differences between the independent, dependent, and moderating variables. For example, it was found that age, whether visitors are domestic or international, and different levels of wine involvement appear to have a clear impact on winery expenditure. In addition, the WIX was confirmed to be a useful tool, for example, by identifying potential relationships between different groups of winery visitors. The results add new knowledge to the area of wine tourism, and offer useful information for wineries and the wine tourism industry. This information includes the potential commercial significance of some visitor groups. An additional contribution of this study is the 'complete wine tourism research model.' This concept presents an alternative to existing wine tourism models, and points out attributes and dimensions that play a major role in the winery experience.
7
Randle, Tracey. "Grappling with grapes : wine tourism of the Western Cape." Master's thesis, University of Cape Town, 2004. http://hdl.handle.net/11427/7987.
Full textAbstract:
Word processed copy.|Bibliography: leaves 64-66.This thesis acts as a series of 'snapshots' into the meaning of 'wine tourism'. Each chapter of my main body of work looks at a different segment of wine tourism in the Western Cape: a fast growing industry that inherits attributes from both the wine and tourism industries. Themes of landscape and the tourist experience track through these separate snapshots, linking them together. A passion for wine and the drinking of wine would seem to have been an enjoyable pastime passed down from epochs of wine lovers and producers that stood before us in the 'winescapes' of time. While this conception of the wine drinking tradition may be presented to us today, it should be remembered that this might not have been the case in times gone by. Looking back to South Africa and the wine industry in the 1950s where 'wine consciousness' was a real concern for the marketers and makers of wine, we find no such traditions in place. Obstacles to the integration of wine into everyday living came in the form of an avid temperance movement concerned with drunkenness and alcoholism. Over time these obstacles heeded to the power of the wine industry so that increasing emphasis was placed on the role of publicity and marketing of wine. It was perhaps a natural development that wine tourism came to hold particular potential and interest for South African wine producers. The history of wine tourism of the Western Cape is inherently connected to the establishment of our first wine route in Stellenbosch. With a concern for the superiority of the European wine making tradition and landscape, it was only in 1970 that we saw a change in interest to the wine regions and heritage landscapes of our own country. The SteHenbosch wine route was a concept inspired by European example but grounded in local landscape. The significance of the mapping out of this landscape of space into place was a real concern for the wine makers of the regions whose freedom to market and export their wine overseas was severely restricted by legal prohibitions established by the KWV in the 1960s. With the defining of distinct wine regions, came the emphasis of difference of place within the winelands of the Western Cape. Each region has a formula for difference based on some combination of breathtaking scenery, quality wines, first class cuisine, and with increasing frequency the heritage of European roots. The construction of place and landscape identities gives us a sense of the perspective of the marketer and promoter of the wine region. I found it important to explore how this construction of identity of place came to be experienced by and presented to tourists in the present day.
8
McRae-Williams, Pamela. "Wine and regional tourism : Cluster complementarity and regional development." Thesis, University of Ballarat, 2005. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/35842.
Full textAbstract:
This thesis investigates the impact of clustering on the development and operation of wine and tourism industries in Victoria, Australia. Specifically, the research analyses the structure and competitive strength of industry players, and highlights the importance of geographic co-location on their behaviour. In essence, this study examines micro-clusters in these regional industries to identify overlap and complementarity between them. The research focuses on three case studies based around geographic locations in Central and Western Victoria - Ballarat, Northern Grampians and Bendigo regions. "The primary aim of the study is to gain an understanding of the scope of wine and tourism micro-clusters and how they interact. [...] Generally speaking, this study develops and applies a framework that demonstrates the relevance of cluster theory as a regional development tool for scenarios that fucus on co-located clusters at a micro level, as opposed to the majority of research reported that focuses on the macro level."Doctor of Philosophy
9
Fernandes, João David Carvalhinho. "A importância da experiência turística na área da vitivinicultura." Master's thesis, Universidade de Évora, 2018. http://hdl.handle.net/10174/23970.
Full textAbstract:
O presente relatório de estágio apresenta como principal objectivo, fazer uma descrição, análise e reflexão acerca do estágio levado a cabo durante 4 meses no enoturismo Cartuxa. Este relatório está inserido no âmbito do Mes-trado em Turismo e Desenvolvimento de Destinos e produtos com o objectivo de adquirir o grau de Mestre pela Universidade de Évora.
Para a elaboração deste relatório foi realizado uma revisão da literatura sobre turismo cultural, enoturismo, perfil do turista que visita a cidade de Évora, a qual deu origem ao quadro conceptual que suporta a investigação empírica. Caracteriza-se a entidade em que se realizou o estágio e as atividades desen-volvidas e uma análise crítica de desempenho, realçando os aspetos positivos e os menos conseguidos do trabalho desenvolvido. Por consequência, o relató-rio contém uma componente de investigação científica e um relato de cariz operacional; Abstract:
The importance of tourism experience in the wine sector
The main goal of this report is to make a description, analysis and reflec-tion about the internship developed during 4 months at Enoturismo Cartuxa. This report is part of the Master’s degree in Tourism and Development of Desti-nations and Products with the purpose to acquire the Masters Degree by the University of Évora.
This report will include a literature review about cultural tourism, wine tourism, profile of the tourist that visits the city of Évora, which gave rise to the conceptual framework that supports the empirical research. The focus will be the entity in which the internship occured, the activities that were carried out, and a critical analysis of the personal performance, highlighting the positive and the less achieved aspects of the work developed. As a consequence, the report contains a scientific research component and an operational report.
10
Піпкун, А. О. "Розвиток винного туризму в Україні." Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/20601.
Full textAbstract:
Піпкун, А. О. Розвиток винного туризму в Україні : магістерська робота : 242 Туризм / А. О. Піпкун; керівник роботи Безуглий І. В. ; Національний університет «Чернігівська політехніка», кафедра туризму. – Чернігів, 2020. – 91 с.Об’єктом дослідження є процеси розвитку винного туризму в Україні. Предметом дослідження є теоретико-методичні положення та практичні рекомендації щодо розвитку винного туризму. Метою дослідження є розгляд сучасного стану винного туризму України, виявлення його особливостей та перспектив розвитку з метою розробки нового винного туру. Для досягнення мети вирішені наступні завдання: дослідити наукові підходи щодо визначення сутності та особливостей винного туризму; виявити особливості організації винного туризму; розглянути специфіку формування дестинації винного туризму; окреслити особливості маркетингу у винному туризмі; здійснити аналіз сучасного стану розвитку винного туризму в Україні та світі; виявити проблеми та перспективи розвитку винного туризму в Україні; розробити проект винного туру і обгрунтувати його доцільність.
The object of research is the processes of wine tourism development in Ukraine. The subject of the research is theoretical and methodological provisions and practical recommendations for the development of wine tourism. The purpose of the study is to consider the current state of wine tourism in Ukraine, to identify its features and prospects for development in order to develop a new wine tour. To achieve this goal, the following tasks have been solved: to explore scientific approaches to defining the essence and features of wine tourism; identify the features of the organization of wine tourism; to consider the specifics of the formation of the destination of wine tourism; outline the features of marketing in wine tourism; to analyze the current state of development of wine tourism in Ukraine and the world; identify problems and prospects for the development of wine tourism in Ukraine; to develop the project of a wine tour and to substantiate its expediency.
11
Scott, David G. (David George). "Developing the vine : commercialisation and commodification of the wine tourism product in the Stellenbosch Wine Region." Thesis, Stellenbosch : University of Stellenbosch, 2004. http://hdl.handle.net/10019.1/16443.
Full textAbstract:
Thesis (MA)--University of Stellenbosch, 2004.ENGLISH ABSTRACT: Wine tourism is emerging as an increasingly significant phenomenon in wine-producing regions throughout the world. The Stellenbosch Wine Region (SWR) is no exception and has experienced dramatic changes in the last decade. However, despite the documented industry development and rapid participant expansion, there has been insufficient systematic study of the extent, development, management and marketing of the wine tourism product provided by wine farms. This study investigates the SWR in terms of the commercial efforts, initiatives, services, facilities and the commodification of resources that occur on wine farms to form the wine tourism product. The aim of the study is to establish the degree of commercialisation and commodification in the SWR. This is achieved through realising three research objectives, namely ���������� compiling a thorough and complete list of manifestations and indicators that describe commercialisation and commodification in the wine tourism product on wine farms; ���������� establishing the degree of commercialisation and commodification at each individual wine farm in the research area; and ���������� portraying and analysing the spatial distribution of the degrees of commercialisation and commodification. A focus group of twelve individuals involved with wine tourism allocated relative importance weightings for each of the 81 identified manifestations and indicators of commercialisation and commodification compiled in the questionnaire that was distributed to the wine farms in the study area. The questionnaire required respondents to indicate the presence or absence of the listed manifestations or indicators on their respective farms. This data, used in conjunction with the importance weightings, facilitated the calculation of a value representing the degree of commercialisation and commodification for each farm, and so too for the SWR. The study results confirmed the importance of commercialisation and commodification with every wine farm having some form of these phenomena and the SWR having a 38 percent average degree of commercialisation and commodification. Of the five wine routes in the SWR, the Stellenbosch Hills route has the highest degree of commercialisation and commodification with 42 percent.
AFRIKAANSE OPSOMMING: Die opkoms van wyntoerisme is ‘n toenemend betekenisvolle verskynsel in wynstreke dwarsoor die wêreld. Die Stellenbosch Wynstreek (SWS) is geen uitsondering nie en het dramatiese veranderinge oor die laaste dekade ervaar. Ten spyte van die gedokumenteerde ontwikkeling in die bedryf en die vinnige deelnemer uitbreiding, is daar nie genoegsame sistematiese studie van die omvang, ontwikkeling, bestuur en bemarking van die wyntoerismeproduk, gelewer deur die wynplase, nie. Hierdie studie ondersoek die SWS in terme van die kommersiële pogings, inisiatiewe, dienste, fasiliteite en die kommodifikasie van hulpbronne wat op wynplase gevind word om die wyntoerismeproduk te vorm. Die doel van die studie is om die graad van kommersialisering en kommodifikasie in die SWS vas te stel. Dit word bereik deur die realisering van drie navorsingsdoelwitte, naamlik ��������� die definiëring van ‘n volledige en deeglike lys van manifestasies en indikatore wat die kommersialisering en kommodifikasie van die wyntoerismeproduk op wynplase beskryf; ��������� die bepaling van die graad van kommersialisering en kommodifikasie by elke wynplaas in die navorsingsgebied; en ��������� die uitbeelding en analisering van die ruimtelike verspreiding van die grade van kommersialisering en kommodifikasie. ‘n Fokusgroep, bestaande uit twaalf individue betrokke in wyntoerisme, het relatiewe belangrikheidsgewigte toegeken aan elk van die geїdentifiseerde manifestasies en indikatore van kommersialisering en kommodifikasie, wat saamgevoeg is in die vraelyste wat versprei is na die onderskeie wynplase in die studiegebied. Die respondente moes die teenwoordigheid of afwesigheid van die gelyste manifestasies aandui. Hierdie data, saam met die belangrikheidsgewigte, is aangewend om waardes te bereken wat die graad van kommersialisering en kommodifikasie van elke wynplaas, asook die SWS, verteenwoordig. Die navorsing bevestig die belangrikheid van kommersialisering en kommodifikasie en elke plaas is gekenmerk deur vorme van hierdie verskynsels met die SWS wat ‘n 38 persent gemiddelde graad van kommersialisering en kommodifikasie behaal. Van die vyf wynroetes in die SWS, het die Stellenbosch Hills-roete die hoogste graad van kommersialisering en kommodifikasie vertoon, naamlik 42 persent.
12
Becker, Sarah R. "Specialization and wine-related leisure an exploratory analysis of wine tourism as a leisure pusuit [sic] /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0022627.
Full text
13
Walton, Lee Ann Berlin. "KENTUCKY WINERIES NETWORKING ACTIVITIES FOR TOURISM DEVELOPMENT IN RELATION TO GROWTH AND PROFITABILITY." Lexington, Ky. : [University of Kentucky Libraries], 2007. http://lib.uky.edu/ETD/ukyhehd2007t00614/kywines.pdf.
Full textAbstract:
Thesis (M.S.)--University of Kentucky, 2007.Title from document title page (viewed on August 7, 2007). Document formatted into pages; contains: vii, 87 p. : ill. (some col.), map. Includes abstract and vita. Includes bibliographical references (p. 80-85).
14
Mahrová, Petra. "Rozvoj turistického programu v podniku Znovín Znojmo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224658.
Full textAbstract:
The diploma thesis deals with the possible development of a touristic program of Znovín Znojmo, a.s. company, based in Šatov in Velkopavlovická wine sub-region. There has been a deep examination of the chosen company done in order to analyze the company’s touristic programs and its activities. The analytical part defines the essential context for the development and implementation of the new touristic program. The actual proposal of the development of the touristic program in the chosen region includes a proposal of appropriate touristic activities connecting wine and local places of interest. The implementation of this project will ensure a better competitiveness and an increased number of customers of the company in the mentioned sub-region.
15
Thomas, Catherine M. "A critical appraisal of the inter-relationship of the tourism industry and the wine industry : an analysis of wine tourism on the Granite Belt area in Queensland, Australia /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18420.pdf.
Full text
16
van, Tol Inès. "Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446107.
Full textAbstract:
This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. Indeed, the region has suffered from a bad reputation for the past decades, even though an increasing number of small to medium domains have started producing organic wine. Mixed methods have been used to investigate the extent to which the demand of potential tourists meets the supply of organic wine tourism activities that the previously mentioned domains are able/willing to provide. A questionnaire analysis has revealed that a diverse range of people living in the nearby area are curious about organic wine tourism and would therefore enjoy tasting organic wines at small domains, even though they do not know much about the topic. However, interviews with owners/managers of small organic wine domains have revealed that they currently face too many obstacles to properly answer the demand for organic wine tourism. Furthermore, they identify wine industry professionals as their prefered visitor target, rather than regular tourists such as the ones having answered the questionnaire. As a result, the supply of alternative wine tourism initiatives by small organic domains does not currently live up to the expectations of the customer segment wishing to experience organic wine tourism.
17
Pritchard, Katherine. "Incorporating User Opinion into a New Wine Tourism Map for Southwest Virginia." Thesis, Virginia Tech, 2008. http://hdl.handle.net/10919/36453.
Full textAbstract:
Thematic tourist maps provide users with a tangible geographic route to their travel destinations and also may contain a wide variety of additional information to enhance traveler experiences. Unlike other types of maps that focus on accurate topographic representation of an area or on depiction of spatial data, tourist maps should be specifically constructed to appeal directly to the end-user. Toward that end, this research developed and implemented a model to incorporate user opinion on content, levels of detail, and labeling conventions during the process of designing and creating a wine tourism map for southwest Virginia. Over 700 (total) wine tourists completed brief questionnaires during five distinct phases of data collection and map modeling. At each point, we incorporated user input into map design for the preceding phase, and a final assessment surveyed tourist attitude of the finished product. Interestingly, surveys indicated a propensity for users to highly rank the idea of more and more detailed content data, as well as high levels of spatial detail, but when presented with the corresponding maps, they tended to favor a cleaner more simplified display. This finding underscores our conclusion that while user input is critical for developing successful tourist maps, cartographic training and skill is still required to achieve a quality product. Overall, the final map incorporating user input received overwhelmingly positive user reviews when compared to existing regional maps indicating that our iterative method of seeking user input at various stages of map development was successful, and facilitated creation of an improved product.Master of Science
18
Scott, David. "Blending industry varietals : developmental considerations for the South African wine tourism industry." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/12448.
Full textAbstract:
Includes bibliographical references.There is consensus that wine tourism summarily offers a strong competitive advantage for wine regions, and can generate profitable business for wineries, other wine-related products and for visitor services. And in the four decades since the first manifestation of South African wine tourism was established in the Stellenbosch wine route, there has been general agreement that South African wine tourism has grown significantly in both local and international reputation and recognition. As a result of the widely identified potential of wine tourism, the South African industry has presented a continuing expectation of sustained industrial growth and tangible developmental manifestations and contributions. However, the industry successes since democracy have more recently been shadowed by an increasingly evident developmental frustration and dissatisfaction on the part of stakeholders, academics and observers.There has been considerable discussion and argument over the growing evidence of non-existent or insufficiently developed industry associative networks, the wide spread and overbearing prevalence of a production mind set and the mounting agreement that there are tremendous amounts of further research and investment still required if South African wine tourism is to realize the true value of its assets. This study identifies and clarifies this prevalent practical problem and research concern of slow and disparate development in the South African wine tourism industry in cognizance of the increasingly evident dissatisfaction and unrealized expectation of South African wine tourism industry stakeholders.
19
Adams, Meredith Elaine. "Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/71351.
Full textAbstract:
Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business with $3.4 billion in sales in the United States in 2010. Research has shown that small and medium-sized wineries have become financially dependent on direct sales linked to wine tasting rooms with an average of 70 percent of winery sales coming from the tasting room. With limited sources outlining best practices within wine marketing, there is a clear need to identify and classify the literature on this topic. This research applies a marketing theoretical approach using the 4Ps (product, place, price, and promotion) of the marketing mix in conjunction with a comprehensive citation-based global literature review, with the goal of assessing those factors, if any, which may impact wine tasting room profitability. Our findings highlight key differences in individual wine tasting room marketing mix strategies which emphasize the need to understand consumer tastes and preferences for the wine tasting experience. Research shows that investing in the product and promotion of the wine tasting room has a positive impact on profitability. Key profit drivers include investing in branding, tasting room staff, and aggressively pursuing word-of-mouth recommendations to enhance wine tasting room profitability.Master of Science
20
Canovi, Magali. "Identity construction and its influence on wine tourism diversification decisions : case study of family wineries in Langhe, Italy." Thesis, University of Chester, 2017. http://hdl.handle.net/10034/621029.
Full textAbstract:
The aim of this thesis is to examine family wineries’ wine tourism diversification decisions in terms of wine producers’ self-constructions. The focus lies on understanding which motives drive family businesses’ decisions to engage in diversification. A case study approach is adopted, using the Italian wine region of Langhe in Piedmont. The dominant debates within the current literature have primarily concentrated on the economic-social dichotomy in relation to diversification decisions. It has been argued that diversification decisions are predominantly economically driven, highlighting the importance of profit maximisation and risk reduction. This thesis highlights the limitations of the economic-social dichotomy approach and argues for the need to take the social context into account when examining the decision-making process. An interpretivist approach to research is adopted in order to extend current understandings of family businesses and their motives underlying diversification decisions. In line with the interpretivist perspective, this thesis uses discourse analysis (DA) as a methodological approach for analysing and interpreting wine producers’ accounts. The findings reveal that by engaging in discourse about wine tourism diversification, wine producers construct a distinctive, coherent and desired sense of self, which in turn influences family wineries’ decisions to diversification. In this instance, the concept of identity formation plays a central role in explaining family wineries’ motives for diversification. Linking wine producers’ motives for diversification to their self-constructions provides a new insight into how family businesses engage in decision-making. Wine producers’ discourses reveal that their decision-making processes are inextricably linked to sustaining a positive sense of self. Decisions are not only taken to achieve economic goals, but are likely to be influenced by deeper motives, notably wine producers’ identity constructions. The main contribution of this thesis is that it advances understanding of family businesses’ decisionmaking processes by developing a multi-layered conceptual framework to go beyond the economic-social dichotomy in order to reveal wine producers’ semi-conscious and unconscious motives for diversification.
21
Chen, Wei-Ying Kathleen. "Mystery visitors as a vehicle to explore service quality at cellar doors of the Stellenbosch Wine Route." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1707.
Full textAbstract:
Mini-thesis submitted in partial fulfilment of the requirements for the degree
MASTER OF TECHNOLOGY: MARKETING MANAGEMENT
in the Faculty of Business
at the Cape Peninsula University of Technology
2010This study examines the validity of the mystery shopper research method, which was applied in the context of wine tourism. In the process of achieving this objective, the service quality of selected wine estates along the Stellenbosch Wine Route (SWR) was also established. Furthermore, the findings reveal whether this research method is beneficial to facilitate customer relationships. Wine tourism is considered a special interest tourism that has received heightened global attention in the past decade, both practically and academically. This growth is also mirrored domestically, as wine tourism is one of the major attractions in the Western Cape. Since 2006, the number of wine estates in the Stellenbosch region rose by 12.3%, resulting in more than 140 wine estates that are currently available. This ultimately means that there are more wine estates, which all compete for the same customer base, and this increases competitiveness. Moreover, being a relatively homogenous product offering, with the key differential point being the actual winescape, it is important that wine estates focus on delivering superior service quality in order to achieve competitive advantage. This also calls for a need to systematically test service quality and procedures to ensure that desired levels are maintained. The research methodology that was used is exploratory in nature, comprising of two in-depth interviews and sixteen mystery visits via judgmental sampling. The mystery visits were conducted at the Stellenbosch Hills and Bottelary Hills sub-routes. One popular and one less recognised wine estate per sub-route were observed. Findings showed that service quality at these estates are generally high, yet experiences at all estates were vastly different. The most important discovery is that the concept of mystery visitors is, in fact, an appropriate vehicle to assess service quality and to facilitate customer relationships. This method was successful in identifying the source of problems that led to sub-optimal performance, which allowed for corrective action to be taken. As a result, the service quality of the estates can be further increased to ensure a perfect experience on each occasion, which, over time, builds the reputati~n of the wine estate. Ultimately, this research has demonstrated that mystery visitors can be applied in the context of tourism on both an individual and collective scale. Key words: wine tourism, special interest tourism, wine tourists, Western Cape, Stellenbosch, Stellenbosch Wine Route, service quality, research method, mystery shopper and mystery visitor.
22
Boriraj, Jumpoth. "Analysing and modelling international trade patterns of the Australian wine industry in the world wine market." full-text, 2008. http://eprints.vu.edu.au/2037/1/boriraj.pdf.
Full textAbstract:
Since the mid-1980s, trade liberalisation has encouraged the growth of Australia’s international trade. The Australian wine industry has been successful in the world wine market, achieving a significant growth in production and export sales since the 1990s. In this context, this thesis attempts to provide a comprehensive analysis of the patterns and determinants of Australia’s international trade in wines for the period 1980-2004. The general aim of this thesis is to analyse the Australian wine industry based on the economic theories of inter-industry trade and intra-industry trade and to model wine export and import relationships. Indicators of Australia’s trade performance in wines in terms of trade specialisation index, export propensity, import penetration, and the ratio of exports to imports indicate that Australia has become a net-exporter and has experienced a specialisation in wine trade since 1987. This signifies a high degree of international trade competitiveness in Australia’s wines. The results of Balassa’s revealed comparative advantage index and Vollrath’s revealed competitive advantage indexes suggest that, among the wine producing countries, Australia has a comparative advantage and competitive advantage in wines. The significant year was 1987 when Australia first experienced comparative and competitive advantage. The important explanation for this turning point is Australia’s trade liberalisation policy in the mid-1980s. Based on econometric concepts of unit root and cointegration, the unrestricted error correction model is applied to analyse the determinants of Australia’s wine exports and imports separately in the models of export supply, export demand, and import demand. The results suggest that the relative price of wine exports and the long-run production capacity have had a positive influence on the supply of wine exports. However, Australia’s wine exports are not very responsive to changes in export price. Although the trade liberalisation shows a positive impact on the supply of wine exports, it is not statistically significant. Foreign demand for Australia’s wine exports has had a significant negative response to changes in the relative price of exports and a significant positive response to the depreciation of the Australian dollar in both the short run and long run. A low value of the price elasticity of foreign demand may reveal that Australia has some market power in relation to its exports of differentiated or unique wines to the world market. The demand for wine imports by Australia is inelastic with respect to the relative price of wine imports but more elastic to Australia’s income. The standard Grubel-Lloyd index is used to examine the extent of intra-industry trade of Australia and major world-wine trading countries. The index is also applied to Australia’s bilateral intra-industry trade in wines with its major trading countries. To measure the growth of intra-industry trade for Australia’s wines, the concept of marginal intra-industry trade is applied, together with Menon-Dixon’s approach. The results indicate that the world wine industry is more likely to be characterised by inter-industry trade which is based on the significance of comparative advantage and factor endowments rather than intra-industry trade. Australia has a relatively small intra-industry trade in wines. This is due to the fact that the values of Australia’s wine exports are very much higher than those of its imports. The extent of bilateral intra-industry trade in wines between Australia and its major trading partners is also small. However, the levels of bilateral intra-industry trade between Australia and New Zealand are relatively high. The growth of intra-industry trade in wines between Australia and most of the major wine-producing countries is due to the contributions of export growth to the growth in intra-industry trade, which imply that Australia is a net importer of wines from these countries. On the other hand, the percentage growth of intra-industry trade in wines between Australia and Germany, the U.S., the U.K., New Zealand, Canada, and Japan is due to the contributions of import growth to the growth in intra-industry trade, which imply that Australia is a net exporter of wines to these countries. The extent of Australia’s intra-industry trade with the rest of the world will be higher when the industry gains more scale economies. Contrary to the theoretical suggestions, product differentiations, degree of trade openness, and exchange rate have had negative relationships with Australia’s intra-industry trade in wines. With regard to Australia’s bilateral intra-industry trade with its nine major wine trading partners (France, Italy, Spain, Germany, the U.S., South Africa, New Zealand, the U.K. and Japan), the intensity of intra-industry trade in wines is statistically and positively related to the ratio of capital to labour, trade openness, common culture, and the regional trade arrangements. The policy implications of the analysis of the determinants of Australia’s intra-industry trade in wines are that the government policy should be oriented towards increases in the production capacity of the Australian wine industry in order to achieve higher economies of scale. In addition, the Australian government should promote regional economic integration and trade liberalisation involving wine trade between close and economically similar economies.
23
Tatjana, Pivac. "Vinogradarstvo i vinarstvo u turističkoj ponudi Vojvodine." Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2009. https://www.cris.uns.ac.rs/record.jsf?recordId=16740&source=NDLTD&language=en.
Full textAbstract:
Poslednjih petnaestak godina, svetski turizam, s obzirom na interes korisnika, uključio je u ponudu vinski segment, koji se pokazao veoma uspešnim. Vinski turizam prisutan je u najpoznatijim svetskim vinogradarskim regijama u Italiji, Francuskoj, Nemačkoj, Austriji, Kaliforniji. Svakako ne treba izostaviti Australiju i Novi Zeland koje imaju u poslednjih desetak godina izuzetno razvijen vinski turizam, za koji slobodno možemo da kažemo da zauzima primat u odnosu na druge oblike turizma. Vinski turizam je u Evropi veoma unosan posao. Većina zemalja u našem okruženju uspela je da u svojoj sredini uspešno reši, stimuliše i organizuje takozvani “vinski turizam” stvaranjem “vinskih puteva”. Srbija kao zemlja, u ovom pogledu, itekako ima šta da ponudi stranom i domaćem gostu, ali to mora da bude urađeno tako da se u potpunosti ispune svi standardi za ovaj vid turizma kakav se praktikuje u vinarski razvijenim zemljama Evrope. “Vinski putevi Srbije” i “Vinski putevi Vojvodine” sigurno bi značajno doprineli podizanju kvaliteta vina i odrazili bi se povoljno na standard proizvođača kao i svih onih koji bi bili uključeni u ovu akciju. Naša zemlja je nekada bila ozbiljna vinska sila. I sada se svaki domaći vinogradar hvali kvalitetom svog, domaćeg vina. Postoje svi uslovi za vinogradarstvo, od klimatskih do geografskih, koji pogoduju nastanku vina odličnog kvaliteta. Prema podacima Republičkog zavoda za statistiku, površine pod vinogradima u 2005. godini, u Vojvodini bile su 10.875 ha. Od toga u okviru poljoprivrednih preduzeća i zadruga 2.989 ha ili 28%, a kod individualnih proizvođača 7.886 ha ili 72%. U poslednjih desetak godina, nakon propadanja plantaža društvenih vinograda, javlja se priličan broj individualnih proizvođača grožđa i vina sa savremenim zasadima i vrhunskom proizvodnjom vina. Danas, vinogradarstvo i vinarstvo u Vojvodini, objektivno, tehnički i tehnološki bitno zaostaje za razvojem u poređenju sa drugim evropskim vinogradsko-vinarskim zemljama. Tek manji pozitivni pomaci prisutni su u privatnom sektoru, kojem nedostaje ozbiljnija podrška društvene zajednice. Vinogradima nedostaje obnova i modernizacija, i sveukupna revitalizacija.During the last fifteen years, world tourism included in its offer, considering consumer interest, wine segment which showed as very succesful. Wine tourism is present in well known wine regions of Italy, France, Germany, Austria, California. Australia and New Zealand also shouldn’t be omitted for they have, in the last ten years, extremely well developed wine tourism whish holds primacy over all other forms of tourism. Wine tourism in Europe is highly lucrative business. Most countries in our region managed to solve, stimulate and organize so-called “wine tourism” by creating “wine roads”. In this regard, Serbia as a country has a lot to offer to foreign and local guests, but it has to be done in accordance with every standard set for this form of tourism which is practiced in every European country with wine making tradition. „Wine roads of Serbia“ and „Wine roads of Vojvodina“ would surely significantly contribute to improving in wine quality and would also reflect favorably on producers’ standards as well as on standards of everyone involved in this project. Our country used to be an important wine producer. Even now every local grape-grower will praise his own, domestic wine. All requirements for viticulture are set, from climatic to geographic, all of which subserve in making of excellent quality wines. According to Statistical Office of the Republic of Serbia, in Vojvodina areas under vineyards in year 2005. were 10.875 ha. From that, 2.989 ha, i.e. 28% goes to agricultural enterprises and cooperatives, and 7.886 ha, i.e. 72% goes to agricultural holdings. In the past ten years, after decline of public-owned vineyards, a smart few of individual grape-growers and winemakers appeared with modern varieties of grapes and supreme wine production. Nowadays, viticulture and wine production in Vojvodina is objectively, technically and technologically lagging behind the development compared to other European wine growing and wine producing countries. Only small positive shifts are present in private sector, which lacks serious support from the community. Vineyards lack reconstruction and modernization, and the total revitalization.
24
Peter, Howland. "Metro-rurality, social distinction & ideal reflexive individuality: Martinborough’s Wine Tourists." Thesis, University of Canterbury. Sociology and Anthropology, 2008. http://hdl.handle.net/10092/1697.
Full textAbstract:
Martinborough, a small rural settlement renowned for its Pinot Noir wines, is a popular holiday destination for many of the new middle class resident in nearby Wellington, New Zealand's capital city. Attracted by the prospect of a rural idyll experience and conspicuous opportunities for urbane consumption, Martinborough's wine tourists also typically desired highly idealised and personalised holiday experiences. My thesis therefore examines the tourists' performative displays and public narratives of social distinction and ideal reflexive individuality. I explore the collusive framing of Martinborough as a metro-rural idyll dedicated to urbane and leisured consumption, and how within this performative setting tourists attempted to reconcile their middle class distinction (general and hierarchical) with their simultaneous pursuit of a reflexive praiseworthy self (Howland 2004). My analysis arises from participant-observation fieldwork, interviews, and surveys in a number of public tourism and wine contexts in Martinborough and elsewhere. Social distinction is marked by the competitive struggle for, and deployment of, various capitals by individuals and groups (Bourdieu 1984). Bourdieu (1984, 2002) contends that within habitus various subconscious, durable, and transposable dispositions are generated. I argue that reflexive individuality is a pervasive habitus, especially for Martinborough's middle class tourists, and that this "reflexive habitus" (Sweetman 2003: 537) generates ideal dispositions, which are mediated through other habitus (e.g. occupational, ethnic etc), and which individuals variously enact, aspire to, narrate, or performatively display. These ideals include autonomy in thought and action, and dedication to self-improvement. In post-industrial societies reflexive individuality is an influential dynamic in social connectedness, occupational pathways, political movements, consumption, and in the individualised assembly of intersubjectivities (Beck 2002; Giddens 1991). The tourists' desire for ideal reflexive individuality is, however, routinely frustrated within their everyday domestic, occupational and consumerist experiences. The stratification mechanisms of social distinction also clearly possess the capacity to disrupt or invalidate the praiseworthy self. Individuals are thus drawn to fields of action where they perceive the greatest opportunities for personal autonomy and choice. For Martinborough's tourists this included various urbane and leisured consumption activities, their reflexive sociality, and the articulation of autobiographical narratives that affirmed personal tastes and individual orientations toward social distinction. Martinborough's tourists reproduced a mythology of an enduring vernacular rural idyll. This rural idyll provided the moral foundation for an equally romanticised metro-rural idyll which, in conjunction with the tourists similarly idealised notions of 'the French tradition' of fine wine, provided a corroborating setting for their leisured consumption of urbane commodities that performatively affirmed their middle class distinction. The tourists' pursuit of social distinction was also significantly enhanced by the democraticisation of the cultural capital of wine connoisseurship, the tiered production of wine, and by the provision of conspicuous opportunities to engage in singular, episodic, and performative wine consumption. The metro-rural idyll, in combination with a pervasive New World wine ethos that promoted personalised innovation and experimentation, also provided a validating locale for the tourists' pursuit of ideal reflexive individuality. Accordingly tourists' personal wine choices were conspicuously celebrated and many aspects of wine production, producers, purchasing, and consumption were reflexively biographised. The tourists' displays of reflexive sociality and their reflexive distinction narratives were also important components in their performative assertions of ideal reflexive individuality.
25
Duan, Yichen. "Conceptualizing Contemporary Chinese Domestic Wine Tourism: From Product-level to Culture-related Values and its Effect on Winery Visitation." Thesis, Griffith University, 2019. http://hdl.handle.net/10072/388160.
Full textAbstract:
Wine tourism is the dynamic interaction of the wine, tourism, and hospitality sectors. In China, wine tourism is an emerging phenomenon that has gained popularity in recent years. Predominant studies have focused on Western nations and little information is known about the Chinese market and its wine tourists’ travelling motivations.
This study addresses three research questions (RQ) about (1) the product offering, (2) the tourist experience in this market, and (3) the Chinese culture-related values as motivation—and their impacts on wine tourists’ attitude towards wine tourism. Findings of an exploratory study used 3 phases to answer these questions.
Phase 1: A netnography approach was used to respond to RQ 1 and 2 by combining product-level theory (PLT) and the experience economy model (4Es). Results revealed that, from the supply side, the Chinese wine tourism industry has mainly offered products at core, basic, and expected levels, even though issues and insufficient product offerings do exist at each level. From the demand side, the basic needs of customers can be meet. However, meeting only three levels has limited the potential development of this industry. The core product needed more customer involvement, as well as enrichment of the augmented product, to best position the wine destinations: enhancing educational, entertainment, and escapist experiences would benefit the whole experience and would increase future loyalty. Furthermore, the resulting proposed theoretical framework has identified the status of China’s wine tourism market as situated in the infancy stage.
Phase 2: Semi-structured interviews were undertaken in response to step one in RQ 3. “Xiao-Zi” (小资in Mandarin), or Chinese lifestyle/value, is central to this investigation. The findings show that Xiao-Zi is not just a reflection of existing lifestyles/value, but is a resource and a social-psychological motivation for wine tourists to participate in wine tourism. This study has identified the dimensionality of Xiao-Zi, revealing it to be a manifestation of the individualism that is currently growing in contemporary China—which was historically known for its collectivist nature. The analytic frames of Xiao-Zi motivations in wine tourism build on Brewer and Gardner’s (1996) three-level perspective of self. The levels of identities are concerned with individuals’ experiences. Through a Xiao-Zi lifestyle, consumption has intensified this identity into three levels: personal identity cognition, interpersonal comparison, and group-level appraisal.
Phase 3: Questionnaires founded on the theory of planned behaviour (TPB) were used to respond to step two in RQ 3. The dimensionality of the culture-related values was identified. These are F1-Health and Beauty, F2-Positive Mood, F3-Xiao-Zi Manifestation, F4-Xiao-Zi Feeling, and F5-Face. The positive relationships between these values (F1, F3, F4, and F5) and attitude, and intention towards wine tourism were confirmed. The health and beauty value (F1) remains the most powerful predictor to attitude; attitude was confirmed as the most significant predictor to intention. The moderating effect of gender was also tested. Gender has a moderating effect on attitudes towards wine tourism in relation to Factors 4 and 5. This reflects (1) that Chinese people are becoming old before they have obtained wealth: understandably, health consciousness dominates the main values associated with wine, (2) that China is a masculine society: men crave release from their work tension more than women do, and (3) that the face culture is still the most publicized value when Chinese think of wine, as it is commonly associated with deeper relationships through social interaction.
The study makes several important contributions. (1) It empirically tested the validity of Kotler’s (2016) five-level product theory, which confirmed the framework’s suitability and enriched its content. (2) It extended the application of the experience economy in the context of Chinese wine tourism. China’s unique culture/cultural contexts greatly enriched the theory.
(3) It innovatively integrated the product level theory and the experience economy model and used these to analyse a newly emerged phenomenon, wine tourism in China, which turns out to be highly appropriate. (4) According to the researcher’s best knowledge, this study is the first of its kind to have provided an in-depth understanding of Xiao-Zi, and then to have identified its dimensionality of Xiao-Zi. (5) The study also developed measurement scales for Xiao-Zi, for further quantitative study. (6) The researcher added Xiao-Zi to the wine tourism and to the general tourism contexts, as the relationship between Xiao-Zi and travel has received no empirical attention. (7) Culture-related values have been confirmed as essential factors influencing individual attitudes towards wine tourism. (8) A mixed-method for RQ 3 has provided a comprehensive understanding of the cultural values which has benefitted wine tourism and which, at the same time, has contributed to the existing literature by enriching the picture of Chinese wine tourism.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
Full Text
26
Northwood, Gillian Mary. "The role of wine tourism in economic development, a case study of Niagara Region." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0022/MQ52221.pdf.
Full text
27
Mitchell, Richard D., and n/a. "'Scenery and Chardonnay': a visitor perspective of the New Zealand winery experience." University of Otago. Department of Tourism, 2005. http://adt.otago.ac.nz./public/adt-NZDU20060810.150303.
Full textAbstract:
It is widely recognised that the tourism experience involves pre-visit anticipation, travel to and from the site and post-visit reminiscence or recollection, yet to date few studies have explored the link between these elements. Winery visitation presents an excellent opportunity to explore these phases of the travel experience as wine is present pre-visit, on-site and post-visit. In 1999 this study set out to explore these links by surveying visitors to 33 New Zealand wineries and then tracking their behaviour six to eight months post-visit via a postal survey.
From an initial sample of 1,090, 636 follow-up surveys were distributed with 358 usable surveys returned. The on-site survey explored the pre-visit and on-site wine habits and winery visitation behaviour of respondents, while 97 semi-structured interviews were also undertaken in order to provide further detail on some aspects of the on-site visit. The follow-up survey included an exploration of the respondents� on-going purchasing and consumption of wine as well as experiential elements such as recollection of the visit, word-of-mouth behaviour and enduring levels of satisfaction. A number of a priori segmentation criteria drawn from wine consumer behaviour and wine tourism literature have been applied in the analysis of the data in order to provide a detailed discussion of the various elements of this multi-phased experience.
Many regional differences were observed in the demographic profile of respondents, while the age profile of male and female visitors were also significantly different. This has dispelled the myth of a 'typical winery visitor' put forward by many early wine tourism researchers and highlights the need for detailed market analysis for wineries and wine regions. Pre-visit wine habits and winery visitation behaviour were influenced by gender, age/generation and country of origin. However, the most significant influence was between different levels of wine knowledge. This highlights the importance of wine education and interpretation, which was also identified as an important part of the winery visit by many respondents. Examination of the on-site experience identified important regional differences in the nature of the winery experience and lead to the coining of the term touristic terroir to describe the nuances of the regional experience. Almost half of the respondents made a post-visit purchase, while there were moderately high levels of enduring satisfaction and high levels of word-of-mouth behaviour. Post-visit purchases were primarily influenced by taste, but experiential elements of the visit (including sharing the wine or winery experience with others, memory of the visit and the service received) were also moderately influential.
This study has provided an insight into wine tourism and the behaviour of the winery visitor. It is the first and, to date, only nationwide survey of winery visitors anywhere in the world and one of only a handful of tourism studies that have attempted to track the behaviour of respondents. It has identified important connections between the on-site experience, experiential aspects of the post-visit experience and the purchasing and consumption behaviour of winery visitors. It also provides a framework for the study of other areas of tourism including souvenir purchases, holiday photography, food and tourism and tourist behaviour more broadly.
28
Sampietro, Leidh Jeane. "A vitivinicultura e o desenvolvimento do enoturismo de Bituruna, Paraná." reponame:Repositório Institucional da UCS, 2016. https://repositorio.ucs.br/handle/11338/1353.
Full textAbstract:
Este trabalho de pesquisa busca aprofundar a relação entre vitivinicultura e o desenvolvimento do enoturismo no município de Bituruna, estado do Paraná. Sendo uma atividade essencialmente agrícola, a vitivinicultura engloba o cultivo e produção das uvas para produção de vinhos e derivados. O enoturismo, atividade turística associada ao vinho, vem se desenvolvendo no território brasileiro e ocasiona a necessidade de se disponibilizar produtos e serviços ao turista. Em Bituruna o cultivo da uva e a elaboração de vinhos teve início entre as décadas de 1930 e 1950, a turistificação do espaço vem ocorrendo lentamente. A pesquisa se caracteriza como qualitativa descritiva, realizada por meio da análise de referenciais bibliográficos e entrevistas com os principais produtores de vinho do município, gestores do setor público e privado, além de representantes comunitários. Os resultados indicaram que a vitivinicultura é uma atividade promissora, mas o enoturismo é incipiente pela falta de planos específicos que contribuam com o seu pleno desenvolvimento. O enoturismo em Bituruna oferece possibilidade de desenvolvimento socioeconômico e cultural, desde que melhor trabalhado.Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2016-10-20T16:45:52Z No. of bitstreams: 1 Dissertacao Leidh Jeane Sampietro.pdf: 1716222 bytes, checksum: de0f38158be4a9453194f01ecba260a3 (MD5)
Made available in DSpace on 2016-10-20T16:45:52Z (GMT). No. of bitstreams: 1 Dissertacao Leidh Jeane Sampietro.pdf: 1716222 bytes, checksum: de0f38158be4a9453194f01ecba260a3 (MD5) Previous issue date: 2016-10-20
This research investigated the relationship between viticulture and the development of wine tourism in the municipality of Bituruna, state of Paraná. Being an essentially farming activity, viticulture includes the cultivation and production of grapes for wine production and derivatives. The wine tourism, tourism related to wine, has been developing in Brazil and causes the need to provide goods and services to tourists. Bituruna in grape growing and winemaking began between the decades from 1930 and 1950, the touristification space has been happening slowly. The research is characterized as descriptive qualitative, conducted through the analysis of bibliographic references and interviews with leading wine producers of the municipality, the public and private sector managers, and community representatives. The results indicate that the wine industry is a promising activity, but the wine tourism is incipient by the lack of specific plans to contribute to their full development . The wine tourism in Bituruna can offer the possibility of socioeconomic and cultural development , as long as it better planned.
29
Serra, Maria do Rosário Alves. "Eno arquitectura. Adegas contemporâneas." Master's thesis, Faculdade de Arquitetura de Lisboa, 2013. http://hdl.handle.net/10400.5/5851.
Full text
30
Baird, Tim. "Between the vines: a comparative analysis of wineries’ attitudes towards wine tourism in New Zealand." Thesis, University of Canterbury. Department of Management, 2012. http://hdl.handle.net/10092/7598.
Full textAbstract:
This study aims to provide a comprehensive overview of wineries’ attitudes towards wine tourism in New Zealand from the supply-side perspective. It is based on a survey of New Zealand national wineries’ conducted in 2010, and follows up to two previous New Zealand National Wineries’ surveys conducted by Hall and Johnson (1997) and Christensen et al. (2004). This research benchmarks changes which have taken place in the New Zealand wine industry with respect to wine tourism since 2003, as well as examining new elements of the contemporary wine tourism environment with respect to winery attitudes towards innovation, the environment, biosecurity and sustainability.
The incorporation of questions from previous New Zealand National Wineries’ Surveys allows for longitudinal information to be presented between the 2010, 2003 and 1997 surveys. This comparative analysis of the survey time series provides value to the existing New Zealand wine tourism research by illustrating how wineries in New Zealand have used tourism as part of their business strategy. The findings reveal that there are many significant gaps in what is known about the character of the New Zealand wine tourist, and also of the industry itself. Biosecurity and sustainability issues are examined, and for the first time in wine tourism research anywhere in the world a section dedicated to innovation within the context of wine tourism is also included.
Though the nature of wine tourism in New Zealand appears to fluctuate, the generally positive attitude of the wine industry towards tourism indicated in this study suggests that there is still unrealised potential within the industry, provided that it is both safeguarded against external threats, and is also promoted correctly through the appropriate channels in order to assure future growth.
31
Alexander, Brent. "Iron, wine, and a woman named Lucy landscapes of memory in St. James, Missouri /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5736.
Full textAbstract:
Thesis (M.A.)--University of Missouri-Columbia, 2008.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 10, 2009) Includes bibliographical references.
32
Joubert, Elize-Mari. "The economic impact of the Wacky Wine Festival / Joubert E." Thesis, North-West University, 2012. http://hdl.handle.net/10394/7598.
Full textAbstract:
Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they will get a return on their investment and for the host community to know that the festival will make a contribution to their local economy. Furthermore, literature indicates that the festival can improve the economic position of the role players by targeting the high spending market through intensive marketing that focuses on this particular segment.
Therefore, the purpose of this study was to determine the contribution of the Wacky Wine Festival to the local economy and to compile a profile of the heavy spender. To achieve the latter, a quantitative study was carried out by means of two surveys via questionnaires that were handed out to both the visitor and wine farmer. The data was then captured in Microsoft© Excel©. In Article 1 (Chapter 2) the sales multiplier effect and an analytical framework were used to determine the contribution of the festival to the host community. In Article 2 (Chapter 3) different tests and analyses were used to compile a profile of the heavy spender such as the K–means clustering, Chi–Squared, the Mann–Whitney non–parametric test and an ANOVA analysis.
The results from Article 1 (Chapter 2) showed that the Wacky Wine Festival had an positive economic contribution of an estimated R29.9 million to the host community`s economy. From a demand and supply point of view, the visitors contributed R15.4 million and the wine farmers R6 million. From the results, it could be derived that the festival had low leakages in comparison with other festivals.
iii
The results from Article 2 (Chapter 3) indicated that the heavy and low spenders differ in terms of gender, language, age, occupation, number of people paying for in travelling group, residence and number of days spent at the festival. It was clear from the results that if the festival organisers and wine farmers focus marketing strategies on the high spending segment, this can lead to a R10 million increase in the Wacky Wine Festival’s revenue, thus improving the economic contribution of the event to the local economy of Robertson.Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.
33
Kroger, Hanne. "The role of sustainability in enhancing place performance through an identity-based approach to place branding." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5223.
Full textAbstract:
Preventing the environmental impacts of economic growth is an important goal in today’s marketplace. This concern for a sustainable future incentivises marketing based around sustainability. The food and beverage industry had its fair share of criticism as its production uses more natural resources than most industries. One industry that has been ahead of other food processors in adopting environmental practices is the wine industry. The close relationship between wine and places is undisputable and so strong that people frequently visit places of wine production in the form of wine tourism contributing significantly to regional economies. For wine to be associated with sustainability, regional stakeholders would be required to represent similar values. The branding of places is far more intricate than branding of products and needs the support of those stakeholders involved. Such support is often discussed as a shared place identity. Only limited previous research has addressed whether the communication of sustainability enhances business performance. No research to date has empirically tested whether a shared stakeholder identity influences the relationship between sustainability branding and business success. To close this gap, a sequential mixed methods procedure was specified using quantitative questionnaires with 420 subjects and 20 qualitative interviews. A model with consequences of sustainability branding and a shared place identity was established using extant research. Mostly existing scales were adapted to fit this research context and tested with a structural modelling approach among Australian and German wineries. It was found that practicing and communicating sustainability significantly influences performance on an individual winery and regional destination level. Furthermore, a shared place identity has been established as a critical success factor in the relationship between sustainability branding and place performance. Both theoretical and practical implications can be drawn from this research. The results have provided empirical evidence on the direct relationship between sustainability and performance, in addition to the moderating role of a shared place identity. These findings extend the tourism literature which states that businesses practicing sustainably, enhance their own performance as well as the overall regional performance. It also extends stakeholder theory by establishing that a shared place identity strengthens this relationship even further, highlighting the need for regional management to initiate a shared sense of identification. Practically, regional managers who are eager to enhance economic performance should be actively involved in developing relationships between the individual wineries and the regional management in order to foster a shared place identity. Furthermore, it is of major importance to establish positive attitudes toward sustainability among winery owners. This can be done by building the confidence of winery owners by offering infrastructures for learning and support about sustainability.
34
Antal, Anna. "Vinturism i Skåne : En studie om varför vingårdar i Sverige kommit bli en attraktion och hur de valt att marknadsföra sig som en besöksverksamhet." Thesis, Umeå universitet, Institutionen för geografi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184761.
Full textAbstract:
This study examines how wineries in Skåne market themselves as a visitor business. What their work on marketing strategies looks like and what attractiveness wineries have. It is a qualitative study based on semi-structured interviews with winery owners and winemakers from four different wineries in Skåne. The vineyards that were selected are Flädie Mat & Vingård, Hällåkra Vingård, Kullabergs Vingård and Skepparps Vingård. The results show that wineries have become an attraction for foreign visitors and that there has been an increase in Swedish visitors to the wineries in recent years. People are curious and find vineyards as a new attraction in Sweden. Social media was considered as the most used marketing channels to market the vineyards and their offerings. Another strategy has been word-of-mouth to spread the word to friends and family. Many of the wineries see opportunities to further develop their business, partly their winery, but also to attract more visitors. Challenges for the vineyards are partly the climate but have mainly been the ban on farm trade, which prevents wine tourism from being fully experienced. The ban means that they cannot sell their wine directly to the consumer but need to either sell it at Systembolaget or have a restaurant business with full rights to serve wine to their visitors. The conclusion that can be drawn is that it showed that the pandemic has had an impact in that wineries have had more Swedish visitors in the past year as people have not been able to travel abroad during the summer due to the restrictions of the Covid-19 virus, several people from Sweden choose to spend their holiday in Sweden, hence a higher pressure on visits to vineyards. The marketing of wineries to be a niche attraction has also made more people visit the business by marketing it via social media, which is considered a powerful tool to reach out to people.
35
Dillon-Sumner, Laurel Dawn. "Cultivating Change: Negotiating Development and Public Policy in Southern California's Wine Country." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5007.
Full textAbstract:
In the Temecula Valley, California, neoliberal development policies were implemented that had the potential to bring drastic changes to this semi-rural area, renowned for its wine production and idyllic setting as a wine tourism destination. In order to better understand the contested nature of these development plans, I conducted ethnographic and key informant interviews and public policy analysis research with policy-making officials, local residents and other stakeholding groups that formed in opposition to the planned expansion. This applied anthropology of policy was uniquely situated to explore the tensions between various stakeholders. This thesis serves to propose interventions that could have the intended impacts of the expansion plan, which included increasing tourism and bolstering the economy, while preserving the qualities that made the Temecula Valley marketable and consumable as a wine tourism destination. Bringing together diverse fields of study including economics, tourism and environmental anthropology, this thesis sheds light on policy making processes in the 21st century United States.
36
Jiang, Peng. "A conceptual framework of marketing Chinese tourist to the Western Cape wine routes." Thesis, Cape Peninsula University of Technology, 2008. http://hdl.handle.net/20.500.11838/1713.
Full textAbstract:
Thesis (MTech (Marketing Management))--Cape Peninsula University of Technology, 2008Resident within the context of tourism marketing, this research, following a proposal that marketing the Western Cape Wine Routes, as a destination component, may enrich and strengthen the image and competition of South Africa as a tourist destination in China, has focused on the psychological behaviour of Chinese tourists and their demographic profiles in respect of the Western Cape Wine Routes. Within this research, a mixed research design was adapted, after layered literature studies that comprised tourism and marketing, consumer [tourist] behaviour and wine tourism, while fieldwork involved both qualitative and quantitative approaches, which covered both experienced and non-experienced Chinese tourists with regard to the Western Cape Wine Routes. During the research fieldwork, a tourist investigation included a set of mini-group interviews and an intercept survey [comprising 275 samples], which provided an understanding of Chinese tourists in respect of the Western Cape Wine Routes, as well as South Africa and Cape Town, by both underlying and broad data. As a result of this research, a blueprint to market the Western Cape Wine Routes as a destination component in China, in the form of a formulated framework, some business recommendations at a strategic level, are represented, which include strategic marketing directions, Chinese tourist market analysis, evaluation of current competition, SWOT analysis, strategic objectives and corresponding strategies in the form of the 8Ps of the tourism marketing mix, as well as major complementary strategic resources. Finally, within an academic perspective, future studies are also suggested. Key words: Chinese tourists, South Africa, strategic marketing, tourism, Western Cape, wine tourism, wine routes and wine tourists.
37
Sousa, Raquel Galhardo Peres de. "Enoturismo: potencialidades no concelho de Vidigueira." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2010. http://hdl.handle.net/10400.26/2577.
Full textAbstract:
O enoturismo, forma particular de turismo, pode apresentar vantagens para vários players num destino turístico.
O presente estudo de caso, tenta demonstrar os recursos necessários para a implementação do enoturismo num território, nas adegas, bem como compreender a importância que assume para a actividade turística nos destinos, enquanto produto turístico estratégico.
Para analisar as potencialidades do enoturismo no concelho de Vidigueira, efectuou-se uma recolha de dados qualitativa, na qual foram realizadas 17 entrevistas, semi-estruturadas, a três grupos de actores locais, entendidos decisivos, como o poder local, técnicos do turismo e proprietários das adegas.
Com a revisão de literatura seleccionada para o estudo, exposição do turismo concelhio, bem como a análise das informações obtidas pelos diversos interlocutores, o estudo de caso conclui que o concelho de Vidigueira dispõe de recursos para apostar na implementação do enoturismo.
O estudo constata também que o turismo de vinhos ou o enoturismo nas adegas pode ser um dos motores para desenvolver a actividade turística concelhia.Wine tourism, this special form of tourism, can present advantages to many players at tourism destination. The present case study try to demonstrate the resources necessary to implement wine tourism in territory, in wineries, as well to understand the importance that it plays in tourism at destinations as strategic tourism product. To analyze the potentialities of the wine tourism in Vidigueira council, a qualitative research was done to collect the data trough 17 interviews, semi-structured, to tree local actors, considered decisive, like local power, tourism technician and wine producers ( wineries). Through the review literature, selected for this study, and with the exposure of the council 5| 184 tourism activity , with analyze of information of the interviews, the case study concludes that Vidigueira Council has resources for the implementation of the wine tourism, wineries’ tourism, and evidences that wine tourism can be one of the ways to stimulate tourism activity in this council. Key-words: Tourism resources; Wine Tourism; Wineries´ tourism, Wine Tourism Destination; Development of tourism activity, Vidigueira council.
38
Boriraj, Jumpoth. "Analysing and modelling international trade patterns of the Australian wine industry in the world wine market." Thesis, full-text, 2008. https://vuir.vu.edu.au/2037/.
Full textAbstract:
Since the mid-1980s, trade liberalisation has encouraged the growth of Australia’s international trade. The Australian wine industry has been successful in the world wine market, achieving a significant growth in production and export sales since the 1990s. In this context, this thesis attempts to provide a comprehensive analysis of the patterns and determinants of Australia’s international trade in wines for the period 1980-2004. The general aim of this thesis is to analyse the Australian wine industry based on the economic theories of inter-industry trade and intra-industry trade and to model wine export and import relationships.
Indicators of Australia’s trade performance in wines in terms of trade specialisation index, export propensity, import penetration, and the ratio of exports to imports indicate that Australia has become a net-exporter and has experienced a specialisation in wine trade since 1987. This signifies a high degree of international trade competitiveness in Australia’s wines. The results of Balassa’s revealed comparative advantage index and Vollrath’s revealed competitive advantage indexes suggest that, among the wine producing countries, Australia has a comparative advantage and competitive advantage in wines. The significant year was 1987 when Australia first experienced comparative and competitive advantage. The important explanation for this turning point is Australia’s trade liberalisation policy in the mid-1980s.
Based on econometric concepts of unit root and cointegration, the unrestricted error correction model is applied to analyse the determinants of Australia’s wine exports and imports separately in the models of export supply, export demand, and import demand. The results suggest that the relative price of wine exports and the long-run production capacity have had a positive influence on the supply of wine exports. However, Australia’s wine exports are not very responsive to changes in export price. Although the trade liberalisation shows a positive impact on the supply of wine exports, it is not statistically significant. Foreign demand for Australia’s wine exports has had a significant negative response to changes in the relative price of exports and a significant positive response to the depreciation of the Australian dollar in both the short run and long run. A low value of the price elasticity of foreign demand may reveal that Australia has some market power in relation to its exports of differentiated or unique wines to the world market. The demand for wine imports by Australia is inelastic with respect to the relative price of wine imports but more elastic to Australia’s income.
The standard Grubel-Lloyd index is used to examine the extent of intra-industry trade of Australia and major world-wine trading countries. The index is also applied to Australia’s bilateral intra-industry trade in wines with its major trading countries. To measure the growth of intra-industry trade for Australia’s wines, the concept of marginal intra-industry trade is applied, together with Menon-Dixon’s approach. The results indicate that the world wine industry is more likely to be characterised by inter-industry trade which is based on the significance of comparative advantage and factor endowments rather than intra-industry trade. Australia has a relatively small intra-industry trade in wines. This is due to the fact that the values of Australia’s wine exports are very much higher than those of its imports. The extent of bilateral intra-industry trade in wines between Australia and its major trading partners is also small. However, the levels of bilateral intra-industry trade between Australia and New Zealand are relatively high. The growth of intra-industry trade in wines between Australia and most of the major wine-producing countries is due to the contributions of export growth to the growth in intra-industry trade, which imply that Australia is a net importer of wines from these countries. On the other hand, the percentage growth of intra-industry trade in wines between Australia and Germany, the U.S., the U.K., New Zealand, Canada, and Japan is due to the contributions of import growth to the growth in intra-industry trade, which imply that Australia is a net exporter of wines to these countries.
The extent of Australia’s intra-industry trade with the rest of the world will be higher when the industry gains more scale economies. Contrary to the theoretical suggestions, product differentiations, degree of trade openness, and exchange rate have had negative relationships with Australia’s intra-industry trade in wines. With regard to Australia’s bilateral intra-industry trade with its nine major wine trading partners (France, Italy, Spain, Germany, the U.S., South Africa, New Zealand, the U.K. and Japan), the intensity of intra-industry trade in wines is statistically and positively related to the ratio of capital to labour, trade openness, common culture, and the regional trade arrangements.
The policy implications of the analysis of the determinants of Australia’s intra-industry trade in wines are that the government policy should be oriented towards increases in the production capacity of the Australian wine industry in order to achieve higher economies of scale. In addition, the Australian government should promote regional economic integration and trade liberalisation involving wine trade between close and economically similar economies.
39
Soares, Íris Nunes de Sousa. "Memórias à margem." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2020. http://hdl.handle.net/10400.5/20313.
Full textAbstract:
Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Arquitetura apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.O turismo, enquanto fenómeno, serve como estimulante social, económico e patrimonial. Atualmente, a presença do turismo, em Portugal, tem se intensificado bastante, e considerando o aumento exponencial de turistas, a arquitetura desempenha um papel importante no sucesso desta atividade respondendo com novas estratégias arquitetónicas por todo o país. Este trabalho pretende entender qual o valor da arquitetura para o turismo, nomeadamente o enoturismo, e se, em paralelo com a memória e identidade do lugar pode impulsionar o seu desenvolvimento. Deste modo, propõe-se revitalizar e reabilitar o Palácio das Obras Novas, na freguesia e concelho da Azambuja, em Lisboa, como parte integrante de uma unidade hoteleira, integrada na frente ribeirinha da Vala Real. O projeto divide-se em quatro conteúdos programáticos (Hotel, Restaurante, SPA e Adega), assentes nos três princípios base de um equipamento turístico: alojamento, serviços e atividades, requalificando o património e valorizando a identidade do lugar, enquanto se lhe confere contemporaneidade.
ABSTRACT:Tourism, as a phenomenon, is a social, economic and heritage stimulus. Currently, tourism has grown exponentially in Portugal, and having in mind the tourists increase, architecture will play a significant part in the success of this activity answering with new strategies and new architectural concepts throughout the country. This paper intends to understand the value of architecture for tourism namely wine tourism, in parallel with the memory and identity of the place as both can boost its development. Thus, it is proposed the revitalization and rehabilitation of the Palácio das Obras Novas, in Azambuja, district of Lisbon, as part of a hotel unit, integrated in the riverside front of the Vala Real. The project is divided into four program contents (Hotel, Restaurant, SPA and Wine Cellar), supported in the three principles as tourist equipment: accommodation, services and activities, requalifying the heritage and valuing the identity of the place, at the same time as it confers contemporaneity.
N/A
40
Lavandoski, Joice. "A paisagem na Rota Enoturística Vale dos Vinhedos (RS), na perspectiva do visitante." reponame:Repositório Institucional da UCS, 2008. https://repositorio.ucs.br/handle/11338/307.
Full textAbstract:
O Vale dos Vinhedos, localizado no Rio Grande do Sul, pode ser visto como um destino enoturístico consolidado, mas que pode agregar outros atrativos, mediante o desenvolvimento e o planejamento de atividades relacionadas à sua paisagem, já que o enoturismo não consegue se desenvolver em sua plenitude, se não levar em consideração o valor paisagístico de determinada região. Esse estudo teve como propósito identificar qual a importância da paisagem para quem visita a Rota Enoturística Vale dos Vinhedos. Sendo um estudo de caso exploratório-descritivo, utilizou-se, para a coleta de dados, um instrumento na forma de entrevista semi-estruturada de caráter quali-quantitativo que foi testado e adequado à pesquisa ao longo de três aplicações. A amostragem contemplou 100 (cem) visitantes da Rota Enoturística Vale dos Vinhedos, buscando identificar: o perfil desses visitantes, suas motivações, os atrativos que chamam atenção e sua percepção quanto à paisagem local. A pesquisa revelou que o perfil dos visitantes são pessoas com nível de escolaridade superior, que viajam acompanhados da família e com motivações ligadas ao vinho, pois 70% desses visitam apenas as vinícolas da região. Verifica-se que a paisagem chama muito a atenção do visitante, sendo um fator motivador, relacionado diretamente ao vinho e, em conjunto com ele, traduz a identidade do Vale dos Vinhedos. Os parreirais foram, na percepção da paisagem, o que mais chamou a atenção dos visitantes, representando 40% da amostragem, e esses se referem, a esta paisagem, como sendo natural. Porém, a paisagem da região é culturalmente modificada pela ação do homem, pois a partir da chegada dos imigrantes italianos em 1875, ela vem sendo alterada. Outros elementos que compõem a paisagem, além dos parreirais, e que foram identificados pelos visitantes, compreendem as vinícolas, a vegetação, a arquitetura das casas antigas e, com isso, o modo de vida local. Os resultados evidenciam que a paisagem da região é um fator motivador e, por sua vez, é um atrativo turístico, especialmente pela presença dos parreirais no design paisagístico local. Identifica-se que os atrativos turísticos ligados a uva e ao vinho podem ser melhor explorados a fim de incrementar a oferta turística, havendo uma melhor integração da paisagem como recurso turístico e, conseqüentemente, contribuindo para sua preservação.Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-20T19:50:57Z No. of bitstreams: 1 Dissertacao Joice Lavandoski.pdf: 1718697 bytes, checksum: c65365376f5501b86eaf70535477ae37 (MD5)
Made available in DSpace on 2014-05-20T19:50:57Z (GMT). No. of bitstreams: 1 Dissertacao Joice Lavandoski.pdf: 1718697 bytes, checksum: c65365376f5501b86eaf70535477ae37 (MD5)
The Vale dos Vinhedos can be seen as a consolidated wine turistic destination, but may add other attractions, through the development and planning activities related to its landscape since the enoturism cannot develop itself in its fullness, if not take into account the landscape value of a particular region. This study had the purpose of identifying which is the importance of the landscape for those who visit the Vale dos Vinhedos Wine Turistic Route. Being an exploratory-descriptive case study, it was used for data collection, an instrument of semi-structured interview in a quality and quantity nature that was tested and adapted to search over three aplications. The sample included 100 (one hundred) visitors from Vale dos Vinhedos Wine Turistic Route, seeking to identify: the profile of these visitors, their motivations, the attractions that draw attention and their perception about the local landscape. The survey revealed that the profile of visitors are people with higher level of education, who travel with their family and with motivating factor directly related to wine and, together with it, reflects the identity of the Vale dos Vinhedos. The trellised vines were, in the perception of the landscape, what drew the most attention from visitors, representing 40% of the sampling, and these say that they are a natural landscape. But the landscape of the region is culturally modified by the action of man, because from the arrival of Italian immigrants in 1875, it has been tailored. Other elements of the landscape, besides the trellised vines, which were identified by visitors, includes winery, vegetation, the architecture of old houses and, thereby, the local way of life. The results showed up that the landscape of the region is a motivating factor and because of this is a tourist attraction especially for the presence of the trellised vines at the local design landscape. It is conclude that the tourist attraction connected to the grape and wine could be better explored to increase the tourist offer, having a better integration from the landscape like tourist resource and, consequently, contributing to its preservation.
41
Marais, Michellé. "Key success factors of managing a wine festival / Michelle Marais." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4266.
Full textAbstract:
Wine tourism is very much an "experience", be it the wine, the destination or the
opportunity to learn and "grow".Competitive positioning of wine tourism regions has
become a strategically important issue, as the number of wine festivals has increased
considerably and numerous regions are now marketing aggressively to attract high-yield
wine tourists.
The Wacky Wine Festival is one of the most unique and popular wine festivals in South
Africa, and is the biggest regional wine festival. Managers of the Wacky Wine Festival
need to know what visitors see as the important key success factors needed for
managing a wine festival. This encourages competiveness and attempts to be
sustainable over the long term of the wine festival's product lifecycle. When managing a
wine festival, managers also need to identify whether different visitor groups have different perceptions of the managerial aspects. Key success factors (KSFs) are a prerequisite for the success of any organisation. KSFs concern what every manager within the tourism industry must be competent at doing or must concentrate on achieving to be Competitively and financially successful. KSFs are aspects which influence the organisation's ability to thrive in the market place. It is important to identify key success factors as these will assist a business in measuring achievements and indicating the improvement a business is making towards achieving certain targets.
The main purpose of this study was therefore to determine key success factors for managing a wine festival by identifying what visitors to the Wacky Wine Festival view as important managerial aspects (KSFs). To reach the above-mentioned goal, the study is divided into 2 articles. Research for both articles was undertaken at the Wacky Wine Festival. Questionnaires were interview-administrated and distributed randomly during
the course of the Festival at different wine farms. In total 424 questionnaires werecompleted during the visitor survey from 3-7 June 2009. Article 1 is titled: "Aspects concerning effective and efficient management of the
Wacky Wine Festival". The main purpose of this article was therefore to identify the key success factors in managing the Wacky Wine Festival. This was done to determine what people visiting the Wacky Wine Festival view important. A factor analysis was used as instrument for achieving the above-mentioned goal. Results indicated that quality and good management, wine farm attributes, effective marketing, route development, festival attractiveness, entertainment and activities and accessibility are the key success factors
that are important when managing a wine festival. These results generated strategic
insights on what managers need to focus on when they are organising and managing a
wine festival, such as the Wacky Wine Festival.
Article 2 is titled: "A management appraisal of the Wacky Wine Festival". The main purpose of this article was to identify why a management appraisal is important when managing a wine festival. An analysis of variance (ANOVA) was used to determine whether significant differences occurred between the different visitor groups of the wine
festival and their perceptions regarding the managerial aspects. Results revealed that
there are three different visitor groups, namely the festinos, the epicureans and the
social adventurers that visit the Wacky Wine Festival. Each of them agreed or disagreed
what managerial aspects they find are very important when managing the Wacky Wine
Festival. Some of the factors were found significant, namely quality and good
management, effective marketing and entertainment and activities. Hence managers of
the wine festival need to regard these key success factors as important to focus on.
This research therefore revealed the key success factors for efficient management of the
festival. There are further three types of visitor groups that visit the Wacky Wine Festival
were also identified, namely the festinos, the epicureans and the social adventures.
Research also indicated that specific markets have different evaluations concerning the importance of management aspects in ensuring success.Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.
42
Steklá, Radka. "Vinařský cestovní ruch ve vybrané oblasti Francie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192474.
Full textAbstract:
The thesis is focused on a relatively new concept of wine tourism in France. The main aim of this work is to evaluate a current situation of wine tourism in a region of Burgundy based on existing demand and supply. A partial objective is to evaluate an organization and cooperation of entities within the destination. The theoretical part deals with basic characteristics of wine tourism and destination management. The practical part is largely based on the analysis of current wine tourism demand and supply leading to an overall evaluation of wine tourism destination of Burgundy.
43
Sena, Maïté Leloup. "Wine tourism experience in Azeitão." Master's thesis, 2019. http://hdl.handle.net/10071/19334.
Full textAbstract:
Wine tourism is intensively growing all over the world. This sector is essential for the tourism industry of each country and can be a potential strategy to become a pole of interest for industry consumers.
The dissertation’s goal is to identify the dimensions of wine tourism and understand how they are organized to potentialize a complete and satisfying experience for wine tourism consumers – wine tourists. By applying Quadri-Felitti and Fiore (2014) model, it became possible to understand the needs of wine tourists and to verify what is most relevant for them while engaging in wine tourism activities, in order to have input that allow wineries to increase their service and experience quality. These objectives were achieved by studying the different dimensions’ influence on the perceived wine tourism quality.
To understand this phenomenon, a content analysis was applied with a netnography research on Azeitão wine tourist. The findings revealed that entertaining and educational dimensions are fundamental. And, that other dimensions such as esthetical appearance and the escapist still presented a gap between the needs of consumers and the actual offer presented by the wineries, which can be perceived as opportunities for improvements.
The research on wine tourism experiences in Azeitão allowed to extract some valuable input for regional wine companies to improve their offer, making the tourism industry in Portugal to become even more relevant in the world.O Enoturismo encontra-se, atualmente, em crescimento em diversos países no mundo. Trata-se de um sector essencial para a indústria turística pois pode tornar-se num ponto de interesse para turistas que partilhem este gosto. Baseando a análise no modelo de Quadri-Felitti e Fiore (2013), o objetivo da dissertação é a identificação e análise das várias dimensões do Enoturismo, assim como a sua organização para potencializar uma experiência satisfatória para os consumidores, O estudo permitiu tirar conclusões sobre as dimensões mais relevantes aquando das suas participações nas experiências enoturisticas. Consequentemente, os resultados apresentam ser pertinentes para que as empresas vinícolas possam melhorar a qualidade oferecida no serviço e experiência enoturística. Estes resultados foram alcançados pela aplicação do modelo e comparação do peso das diferentes dimensões na experiência enoturistica. Para a elaboração deste estudo, foi aplicada uma análise de conteúdo através de um estudo netnográfico com base na amostra de enoturistas em Azeitão. Os resultados revelam a importância da presença de dimensões tais como entretenimento e educacional nas experiências vividas neste setor. Para além disso, comprovou-se uma lacuna na presença de outras dimensões tais como a estética e a escapista. Consequentemente, estas duas dimensões podem potencializar oportunidades de desenvolvimento para as empresas vinícolas. As conclusões retiradas do estudo permitem à região vinícola de Azeitão retirar oportunidades de melhorar as suas experiências, permitindo colocar a região e Portugal num patamar superior no que toca ao turismo.
44
Makino, Paola. "Developing Wine Tourism for COVIDES, a Wine Cooperative in Penedès." Master's thesis, 2021. https://hdl.handle.net/10216/139527.
Full text
45
Kamalakannan, Jayakumar. "NEW WINE TOURISM DESTINATION- VILLA ALVOR." Master's thesis, 2021. https://hdl.handle.net/10216/139521.
Full text
46
Meira, Carolina Mariquito. "Talha wine as a differentiational factor of Alentejo’s wine tourism offer." Master's thesis, 2020. http://hdl.handle.net/10071/20684.
Full textAbstract:
Rural regions are reinventing themselves as consumption places. Tourism appears as a diversification economic activity, used to overcome the demographic and economic constrains these regions face. This strategy is expected to be more effective if the tourism type to be developed is connected to an economic activity currently taking place in the region. In the case of wine regions, wine tourism appears naturally, associated with the wine culture these regions already celebrate. The case of Alentejo, more than conventual wine production, it presents a winemaking method, named Talha wine, which dates to the Roman era. This is the main subject under analysis in the present study. The goal is to assess if this wine has the potential to differentiate Alentejo from other wine tourism destinations.
To accomplish the proposed goal, both primary and secondary data were collected. Regarding the literature review, a funnel type of research was performed, from the most general tourism led economic development theories to the contextualization of the region and the product. Primary data was collected through interviews with producers, touristic operators and different public entities. Further on, the qualitative data analysis software Atlas.ti aided in the insights’ extraction from the interviews’ transcripts.
The combination of both data types collected allowed to identify the unexplored potential of Talha wine in both wine and cultural tourism in the territory. Nonetheless, and primarily due to its production limitation, this product is seen as a valuable complement but not a main vehicle for the touristic activity of Alentejo.As regiões rurais estão a reinventar-se como locais de consumo. O turismo tem sido usado para diversificar a atividade económica, com o objetivo de ultrapassar as limitações demográficas e económicas que estas regiões enfrentam. É expectável que esta estratégia seja mais eficaz se o tipo de turismo desenvolvido estiver ligado a uma atividade económica relevante na região. No caso das regiões vinícolas, o enoturismo surge naturalmente, associado à cultura do vinho celebrada nestas regiões. O Alentejo, para além da convencional produção de vinho, apresenta um método de vinificação, denominado Vinho de Talha, que remonta à época romana. O objetivo da presente dissertação é avaliar se este vinho tem potencial para diferenciar o Alentejo relativamente a outros destinos de enoturismo. Para alcançar o objetivo proposto, foram recolhidos dados primários e secundários. Relativamente à revisão da literatura, foi realizada uma pesquisa em funil, desde as teorias gerais de desenvolvimento económico alicerçado pelo turismo até à contextualização da região e do produto. Os dados primários foram recolhidos através de entrevistas com produtores, operadores turísticos e diferentes entidades públicas. Complementarmente, o software de análise Atlas.ti auxiliou na extração de resultados relevantes a partir das transcrições das entrevistas. A combinação de ambos os tipos de dados recolhidos permitiu identificar o potencial não explorado do Vinho de Talha, tanto no enoturismo como no turismo cultural no território. No entanto, e principalmente devido às suas limitações de produção, este produto é visto como um complemento valioso, mas não um veículo principal para a atividade turística do Alentejo.
47
Kopjar, Karlo. "WINE TOURISM STRATEGY PROPOSAL FOR CROATIAN WINE REGION SLAVONIA AND DANUBE." Master's thesis, 2021. https://hdl.handle.net/10216/139520.
Full text
48
Walsh, John. "Cycling as Winte Tourism. Designing Successful Cycling and Wine Holidays in Wine Regions. A Tour Operator Perspective." Master's thesis, 2019. https://hdl.handle.net/10216/126691.
Full text
49
Tsai, shih-yun, and 蔡詩韻. "Wine Tourism in Burgundy--example of Beaune." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/09062606055819142278.
Full textAbstract:
碩士國立臺灣師範大學
歐洲文化與觀光研究所
103
With the diversified development of tourism, wine-related tourism has become increasingly important for wine regions. Absolutely, wine industry and tourism industry are mutual benefit. For the tourism industry, wine is an important component of the attractiveness of a destination; for the wine industry, wine tourism is a very important way to build up relationships with customers. Since, wine is the product of an area’s soil and climate and flavored with the history and cultural where it’s produced, the cultural background of wine region is significant for tourism development and marketing. As the result, the uniqueness experience of wine region, rich history of wine、beautiful winescape、specialized “Appellation” , are viewed as a very important strategy for tourism development and wine product marketing as well. This research aims to investigate the wine tourism of Burgundy, and focus on its wine capital ”Beaune”. By taking the annual wine festival ”Beaune, Saveurs de Vignes” as case for study, utilizes the experience economy model to explain the the experiential nature of wine tourism.
50
Araviashvili, Tamari. "Wine Tourism Cluster Model Based on Kettmeir and Santa Margherita Wine Group." Master's thesis, 2019. https://hdl.handle.net/10216/126695.
Full text