Dissertations / Theses on the topic 'Website value'
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Stepanova, Larysa M. "Representation of National Identity on Ukrainian Business Websites: Analysis of the Website Genre." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1278448764.
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Koch, Brian J. "The National Alliance website and the socialization value of Internet texts." Virtual Press, 2004. http://liblink.bsu.edu/uhtbin/catkey/1285592.
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This study employs an eclectic rhetorical-critical approach to examine the Website of the National Alliance, a prominent White-supremacist organization. This study is guided by research questions that ask what rhetorical strategies the National Alliance uses on its Website, and how these strategies might inform how politically-extreme Internet communities socialize new members into their belief systems. The critical analysis shows that the National Alliance desires its audience to become identified with the goals and program of the organization, redefine their notions of "responsibility" to only encompass the White race, and obsessively endeavor to build the foundation for a new White society. This study concludes by defining "socialization value," a proposed rhetorical-critical construct with special relevance to Internet texts. The National Alliance Website possesses a high socialization value, meaning that it is likely to assist the National Alliance in expanding the size of its Internet community.Department of Communication Studies
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Tsumake, Meduduetso. "Evaluating the value of e-business in small and medium-sized enterprises: a model and analysis in Southern Africa." Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31300.
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The implementation of electronic business (e-business) in organisations has led to a major improvement in business performance in both developed and developing countries. This improvement as well as market forces have put pressure on Small and Medium-sized Enterprises (SMEs) to adopt e-business. However, the e-business models adopted by SMEs are often abstruse and poorly represented, which leads to time consumption and miscommunication between the stakeholders involved, the business operations and Information Technology (IT) functions. These unclear e-business models make it difficult to evaluate its value. This research examines the elements necessary for this e-business value creation and draws from different disciplines and theories to create a comprehensive model for e-business evaluation in Southern African SMEs. Most studies done on e-business in Southern Africa have been found to be on challenges of technology, a lack of resources such as financial and user capabilities and challenges in business processes. Some gaps in the e-business literature have been found to exist on issues of alignment of business mission and strategy, entrepreneurial drive and management capabilities. The study adopted Gerbner’s theory of communication exchange for the data collection strategy and process, which posits that by studying the events of the communication exchange, one can infer about the state of the systems engaged in the exchange and their relationships. Consequently quantitative website content analysis of 100 Southern African SMEs was conducted to determine their e-business value. The results revealed that an SME that comprises of a properly aligned business mission and strategy, business processes that are enabled by e-business, an entrepreneurship orientation, management capabilities and employees as well as technology integration will achieve ebusiness value. This was seen by a positive influence of 68% on e-business value from these elements. Conversely 32% of this influence is from external elements, and future studies could explore more elements that influence e-business value. Also, a small employee size was found to not be a hindrance of e-business value. Lastly, overall infrastructural e-readiness is the same in Botswana and South Africa, which refutes claims that e-readiness is higher in South Africa than the rest of the Southern African countries. However, SMEs in Botswana lag behind when it comes to technological aspects such as technology equipment, successfully integrating their systems within the businesses; and their IT in their entire businesses and networks, forming technology interdependencies of processes with external businesses, and using online means to transfer information to clients/customers. The developed model (EBVE model) could help (1) stakeholders investigate, communicate and make appropriate decisions and (2) aid SMEs to successfully integrate e-business in their business processes and practices.
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Choi, Sooyoung. "Understanding roles of experiential value and perceived switching drivers on travelers’ loyalty: an empirical study of third-party travel websites." Diss., Kansas State University, 2015. http://hdl.handle.net/2097/20412.
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Doctor of PhilosophyHospitality Management and Dietetics
Rebecca A. Gould
Chihyung Ok
The Internet has been one of the primary channels for acquiring information during pre-purchase and actual purchase stages characterized by easy entry and low supplier power. Internet travel businesses find it harder to retain customers, and customer defection to better alternatives is inevitable. Travel website developers and/or managers face problems that make it necessary to understand and identify what makes their customers continue to use websites without switching. To date, much attention has gone to identifying what affects website users’ behavioral intentions. Limited research, however, has been published on the experiential value of using travel websites and what influences travelers to switch to other travel websites, a context that requires more information. The purpose of this study was to explore and test travelers’ loyalty empirically, along with determinants like the value of travel websites and website switching drivers. In particular, Study 1 proposed a theoretical model identifying the effects of a website’s experiential value on satisfaction, and, in turn, attitudinal loyalty and behavioral loyalty. Study 2 aimed to examine website switching factors (i.e., switching costs, attractiveness of alternatives, and perceived network externality) on the relationship between satisfaction and loyalty. Along with the purpose and objectives of the study, 14 hypotheses were proposed based on the literature review. Data were collected from 384 travel website users in the United States who are 18 years or older and have used travel websites within the last three months. The proposed relationships were examined using structural equation modeling and hierarchical multiple regression analysis. Results showed that customer return on investment, service excellence, and aesthetics were directly associated with satisfaction; satisfaction was directly related to attitudinal loyalty and behavioral loyalty; attitudinal loyalty showed a positive influence on behavioral loyalty; and attitudinal loyalty partially mediated the relationship of satisfaction with behavioral loyalty. Further, the results of this study revealed that switching costs, attractiveness of alternatives, and perceived network externality were significantly and positively associated with loyalty, but their interaction effects with satisfaction on loyalty were not significant. The findings should add to the understanding of travelers’ value perception of travel websites and website switching behaviors. In addition to its contribution to the literature, online travel and tourism businesses or organizations benefit from suggestions of practical applications for retaining customers.
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Jirsa, Tomáš. "Metodika auditu webových stránek." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74920.
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Websites have a significant impact on the competitiveness of organizations. Therefore it is necessary to deal with aspects that affect their success. At least it is worth to detect weaknesses which can be repaired with minimal effort and which baffle effective use of the site. It is possible to use quite a number of audit methods and tools but the global approach to this issue is missing. The aim of this thesis is to create audit methodology and its implementation into the online tool, to allow automatic audit performance. I first describe aspects of success of a website such as search engine optimization, accessibility, usability, information architecture and information value. Then I analyzed the methods and tools for webpages audit and explored the possibilities of their system integration. This enabled me to design the optimal process of audit and realize the tool which is the main output of the thesis and is enclosed on the CD. The benefit of this tool lies primarily in the comprehensive conception which focuses not only on a certain area, but tries to evaluate all possible facts within a single analysis. The advantage of the tool is its mass utilization. It allows detection of possible errors and solutions proposition with minimal costs and without the need of special knowledge. The tool contains several unique algorithms that check some aspects of sites and eliminate manual verification.
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Lablanche, Pascal. "Modèle économique de l'information écrite à l'ère numérique. Peut-on encore créer de la valeur ?" Thesis, Paris 2, 2012. http://www.theses.fr/2012PA020015/document.
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Alors que la création de valeur demeure un objectif légitime et naturel de l’évolution d’une firme, cette recherche a montré que les éditeurs de presse d’information se trouvent, depuis le début du XXIe siècle, d’une part, dans une situation financière dégradée et subséquemment dans une spirale de destruction massive de valeur au point de mettre en péril leur pérennité – certains étant d’ailleurs en faillite virtuelle – et, d’autre part, dans l’incapacité à l’horizon 2016, au-delà du simple équilibre opérationnel, d’inverser la tendance, dès lors que le raisonnement se conduit à périmètre structurel constant. Pour autant, en considérant une interdépendance systémique de plusieurs facteurs d’influence – des déterminants de la performance qui puisent leur origine dans l’histoire et la nature même du bien informationnel et qui s’enrichissent d’éléments structurels et environnementaux –, et en acceptant que chaque industrie ne soit plus que le maillon d’une chaîne de valeur globale dans laquelle l’éditeur n’a plus le monopole, il ressort, par une mise en scène de différents scenarii construits, entre prévision et prospective, sur une période allant de 2010 à 2020, que les différentes conditions requises pour une dynamique vertueuse, malgré les pierres d’achoppement possibles, s’articulent autour de trois axes majeurs – reconquête des marchés, recherche de marges de manoeuvre opérationnelles et financières, changement de référentiel. La dynamique se construit dans un enchaînement de circonstances contraint, ajusté et structuré en trois grandes étapes, qui permet finalement à quelques groupes de se réorganiser pour constituer des firmes de taille critique et ainsi dégager, grâce à une équation de valeur efficiente, simplement réajustée et différenciée, les moyens de migrer vers ce nouveau paradigme informationnel né de cet univers numériqueCreating value is the natural aim of any private company. This study shows however that from the beginning of the 21st century print media publishers have been losing money and getting into a spiral of value-destruction so vicious as to jeopardise their very survival. Some are practically bankrupt. Nor is there any sign they will have turned the corner or even be breaking even by 2016 if the industry doesn’t restructure. There are three ways for print media firms to turn this round and regain positive momentum: recapturing market-share, improving their operational freedom and their margins and changing market perception. To do this however they will need to understand and take account of some big and interrelated themes – the ways in which the new uses of data, its ‘history’, its location and its very nature have enriched the value of information itself. They will also need to accept that publishers no longer have a monopoly of information and that they are only a link in a global value chain. To reach this conclusion the study runs a range of scenarios comparing confident short term forecasts and foresights for the longer term, from 2010 to 2020. We find that there will probably be three key stages of constraint, change and restructuring. A few publishers probably will manage to reorganise themselves, reach critical size and create value in this new world. To do so they will have a profoundly new and efficient value-creation ‘equation’, readjusted and differentiated from what has gone before. It is this that will allow them to migrate into and flourish in the new informational paradigm born from this digital universe
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Zhou, Jianzhi, and Chanida Kasikitvorakul. "Cash-back Websites : An empirical study of factors influencing customer loyalty." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205663.
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Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. Nevertheless, there is little research investigating customer loyalty towards affiliate marketing websites, especially in China, where this kind of websites are known as ‘cash-back website’. Therefore, this research investigates customer loyalty towards cash-back websites (51fanli.com as the leading cash-back website) in the China market. Based on previous studies and interview, this research applies six factors (cash-back promotion, price comparison service, WOM in social community, quality web design, privacy and security, trust) as core and supplementary services which influence customer perspective in loyalty. This study aims to find out which factors in cash-back websites can influence customer loyalty in the China online market. In this research, questionnaires are sent to cash-back website users to collect quantitative data. A statistical analysis is used to verify the nine hypotheses to analyze the collected data. The result points to five factors in both core and supplementary services that support customer perspective towards loyalty, while only ‘WOM in social community’ has no correlation with Chinese customer perspective towards loyalty. After comparing the results of the two groups of customers, those used 51fanli.com and those who did not use 51fanli.com, the research discover that customers who used 51fanli.com have stronger opinions on ‘privacy and security’ factor. Customer perceived value has significant positive relations to customer satisfaction that may influence customer loyalty. Furthermore, managing the loyalty programme in order to maintain high switching cost is only applicable to customers who have high satisfaction towards the website. Finally, some managerial implications suggested cash-back websites to adapt unique strategies to gain more customers and cautiously use switching cost. Maintaining a good reputation on privacy and security is another key success factor of cash-back websites in China market.
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Song, Kun. "The influence of Chinese cultural values on consumer perceptions and behavioral intention towards an apparel mass customization website." [Ames, Iowa : Iowa State University], 2008.
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Hitz, Adrien. "Modelling of extremes." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:ad32f298-b140-4aae-b50e-931259714085.
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This work focuses on statistical methods to understand how frequently rare events occur and what the magnitude of extreme values such as large losses is. It lies in a field called extreme value analysis whose scope is to provide support for scientific decision making when extreme observations are of particular importance such as in environmental applications, insurance and finance. In the univariate case, I propose new techniques to model tails of discrete distributions and illustrate them in an application on word frequency and multiple birth data. Suitably rescaled, the limiting tails of some discrete distributions are shown to converge to a discrete generalized Pareto distribution and generalized Zipf distribution respectively. In the multivariate high-dimensional case, I suggest modeling tail dependence between random variables by a graph such that its nodes correspond to the variables and shocks propagate through the edges. Relying on the ideas of graphical models, I prove that if the variables satisfy a new notion called asymptotic conditional independence, then the density of the joint distribution can be simplified and expressed in terms of lower dimensional functions. This generalizes the Hammersley- Clifford theorem and enables us to infer tail distributions from observations in reduced dimension. As an illustration, extreme river flows are modeled by a tree graphical model whose structure appears to recover almost exactly the actual river network. A fundamental concept when studying limiting tail distributions is regular variation. I propose a new notion in the multivariate case called one-component regular variation, of which Karamata's and the representation theorem, two important results in the univariate case, are generalizations. Eventually, I turn my attention to website visit data and fit a censored copula Gaussian graphical model allowing the visualization of users' behavior by a graph.
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Elliott, Amber Grace. "How do working-class parents experience Webster-Stratton based group parenting programmes? : an investigation of parenting values and class culture." Thesis, University of East Anglia, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.432443.
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Brechtel, Vailferree Stilwell. "IMAGES AS A LAYER OF POSITIVE RHETORIC: A VALUES-BASED CASE STUDY EXPLORING THE INTERACTION BETWEEN VISUAL AND VERBAL ELEMENTS FOUND ON A RURAL NATURAL RESOURCES NON-PROFIT ORGANIZATION WEBSITE." The University of Montana, 2008. http://etd.lib.umt.edu/theses/available/etd-08262008-152018/.
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Ammari, Ahmad N. "Transforming user data into user value by novel mining techniques for extraction of web content, structure and usage patterns : the development and evaluation of new Web mining methods that enhance information retrieval and improve the understanding of users' Web behavior in websites and social blogs." Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/5269.
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The rapid growth of the World Wide Web in the last decade makes it the largest publicly accessible data source in the world, which has become one of the most significant and influential information revolution of modern times. The influence of the Web has impacted almost every aspect of humans' life, activities and fields, causing paradigm shifts and transformational changes in business, governance, and education. Moreover, the rapid evolution of Web 2.0 and the Social Web in the past few years, such as social blogs and friendship networking sites, has dramatically transformed the Web from a raw environment for information consumption to a dynamic and rich platform for information production and sharing worldwide. However, this growth and transformation of the Web has resulted in an uncontrollable explosion and abundance of the textual contents, creating a serious challenge for any user to find and retrieve the relevant information that he truly seeks to find on the Web. The process of finding a relevant Web page in a website easily and efficiently has become very difficult to achieve. This has created many challenges for researchers to develop new mining techniques in order to improve the user experience on the Web, as well as for organizations to understand the true informational interests and needs of their customers in order to improve their targeted services accordingly by providing the products, services and information that truly match the requirements of every online customer. With these challenges in mind, Web mining aims to extract hidden patterns and discover useful knowledge from Web page contents, Web hyperlinks, and Web usage logs. Based on the primary kinds of Web data used in the mining process, Web mining tasks can be categorized into three main types: Web content mining, which extracts knowledge from Web page contents using text mining techniques, Web structure mining, which extracts patterns from the hyperlinks that represent the structure of the website, and Web usage mining, which mines user's Web navigational patterns from Web server logs that record the Web page access made by every user, representing the interactional activities between the users and the Web pages in a website. The main goal of this thesis is to contribute toward addressing the challenges that have been resulted from the information explosion and overload on the Web, by proposing and developing novel Web mining-based approaches. Toward achieving this goal, the thesis presents, analyzes, and evaluates three major contributions. First, the development of an integrated Web structure and usage mining approach that recommends a collection of hyperlinks for the surfers of a website to be placed at the homepage of that website. Second, the development of an integrated Web content and usage mining approach to improve the understanding of the user's Web behavior and discover the user group interests in a website. Third, the development of a supervised classification model based on recent Social Web concepts, such as Tag Clouds, in order to improve the retrieval of relevant articles and posts from Web social blogs.
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Enomoto, Rene. "Webbdesign i Japan och Sverige : En tvärkulturell analys av webbplatser från hög-kontextuella kulturer och låg-kontextuella kulturer." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34632.
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Den här uppsatsen syftar till att analysera och identifiera skillnader och likheter i webbdesign mellan två länder, Japan och Sverige. De japanska och svenska webbplatserna för två företag etablerade i både Japan och Sverige, IKEA och DAIKIN, har analyserats utifrån en modell framtagen av Würtz (2006) i en tidigare studie på området. Denna modell är i sin tur baserad på Halls och Hofstedes teorier om kulturella skillnader och skillnader mellan så kallade låg-kontextuella kulturer (t.ex. Sverige) och hög-kontextuella kulturer (t.ex. Japan). Modellen fokuserar på användandet av animation, främjande av kulturella värderingar som maskulinitet/feminitet och individualism/kollektivism, om individer avbildas tillsammans med produkter eller inte, grad av transparens på webbplatserna och slutligen linjär kontra parallell navigation på webbplatserna. Förutom studien av webbplatserna har två intervjuer hållits med en designer/utvecklare från respektive företag för att få ökad förståelse för hur företagen tänker kring webbdesign. Studien har inte funnit några väsentliga skillnader i användandet av animation, graden av transparens eller navigation mellan de studerade webbplatserna men skillnader i kulturella värderingar har identifierats. De japanska webbplatserna främjar familjeorienterade värderingar och stereotypiska könsroller i valet av bilder på webbplatserna. De svenska webbplatserna främjar värden som är mer typiska för låg-kontextuella kulturer som till exempel livsstil och frihet. Det har också noterats att det japanska företaget använde sig av en maskot vilket kan tolkas som typisk för japansk kultur. I intervjuerna gav utvecklarna från båda företag liknande svar kring hur de tänker om användande av bilder och animation kontra text på sidorna. Den japanska utvecklaren förklarade att japanska kunder uppskattar kundrecensioner för att minska graden av osäkerhet vilket kan sägas vara typiskt för Japan. Den sammanfattande slutsatsen från studien är att kulturella skillnader i webdesign minskar, kanske på grund av globaliseringen av företag och samhällen.This thesis aims to analyze and capture differences and similarities in webbdesign between two countries, Japan and Sweden. The Swedish and Japanese websites of two companies established in both Japan and Sweden, IKEA and DAIKIN, have been analyzed based on a model devised by Würtz (2006) in a previous study of the same topic. This model is in turn based on Hall and Hofstede’s theories on cultural differences and differences between so-called low-context cultures (e.g. Sweden) and high-context cultures (e.g. Japan). The model focuses on the use of animation, promotion of cultural values such as masculinity/femininity and individualism/collectivism, individuals being depicted together with products or not, level of transparency in the web design and finally linear vs. parallel navigation on the websites. Besides the study of the websites two interviews were held with a designer/developer from each company to get further input into how the companies think about their web design. The study did not find any significant differences in the use of animation, transparency and navigation between the websites studied but differences in cultural values could be seen in terms of the Japanese sites promoting more family-oriented values and stereotypical gender roles through the pictures used on the websites. The Swedish sites promoted values more typical for low-context cultures such as lifestyle and freedom. It was also noted that the Japanese company featured a mascot which can be said is typical for Japanese culture. Regarding the interviews the developers had similar thoughts on the use of text versus pictures and animations. The Japanese developer explained that Japanese customers appreciate customer reviews in order to lower uncertainty which can be said is typical for Japan. The overall conclusion from this study however is that cultural differences in web design are becoming less, perhaps due to the globalization of business and society.
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Ammari, Ahmad N. "Transforming user data into user value by novel mining techniques for extraction of web content, structure and usage patterns. The Development and Evaluation of New Web Mining Methods that enhance Information Retrieval and improve the Understanding of User¿s Web Behavior in Websites and Social Blogs." Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/5269.
Full textAbstract:
The rapid growth of the World Wide Web in the last decade makes it the largest publicly accessible data source in the world, which has become one of the most significant and influential information revolution of modern times. The influence of the Web has impacted almost every aspect of humans' life, activities and fields, causing paradigm shifts and transformational changes in business, governance, and education. Moreover, the rapid evolution of Web 2.0 and the Social Web in the past few years, such as social blogs and friendship networking sites, has dramatically transformed the Web from a raw environment for information consumption to a dynamic and rich platform for information production and sharing worldwide. However, this growth and transformation of the Web has resulted in an uncontrollable explosion and abundance of the textual contents, creating a serious challenge for any user to find and retrieve the relevant information that he truly seeks to find on the Web. The process of finding a relevant Web page in a website easily and efficiently has become very difficult to achieve. This has created many challenges for researchers to develop new mining techniques in order to improve the user experience on the Web, as well as for organizations to understand the true informational interests and needs of their customers in order to improve their targeted services accordingly by providing the products, services and information that truly match the requirements of every online customer.
With these challenges in mind, Web mining aims to extract hidden patterns and discover useful knowledge from Web page contents, Web hyperlinks, and Web usage logs. Based on the primary kinds of Web data used in the mining process, Web mining tasks can be categorized into three main types: Web content mining, which extracts knowledge from Web page contents using text mining techniques, Web structure mining, which extracts patterns from the hyperlinks that represent the structure of the website, and Web usage mining, which mines user's Web navigational patterns from Web server logs that record the Web page access made by every user, representing the interactional activities between the users and the Web pages in a website. The main goal of this thesis is to contribute toward addressing the challenges that have been resulted from the information explosion and overload on the Web, by proposing and developing novel Web mining-based approaches. Toward achieving this goal, the thesis presents, analyzes, and evaluates three major contributions. First, the development of an integrated Web structure and usage mining approach that recommends a collection of hyperlinks for the surfers of a website to be placed at the homepage of that website. Second, the development of an integrated Web content and usage mining approach to improve the understanding of the user's Web behavior and discover the user group interests in a website. Third, the development of a supervised classification model based on recent Social Web concepts, such as Tag Clouds, in order to improve the retrieval of relevant articles and posts from Web social blogs.
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LIN, SHAN-JU, and 林珊如. "The Study of Website Quality, Perceived Value and Use Intention of Travel Websites." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3kn973.
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碩士輔仁大學
國際經營管理碩士學位學程
105
In the increasingly fierce competitive environment, how to attract consumers to use travel websites by providing excellent website services quality is an important issue for website providers. Therefore, this study focuses on investigating whether travel website design quality will directly influence consumer perceived value and whether consumer perceived value will directly affect use intention of the travel websites. With 327 responses from different travel websites users (95% of response rate), the study found that system quality and information quality have significant influence on consumer’s perceived value while consumer’s perceived value has significant influence on use intention of travel websites. At the end of the research, theoretical implications and managerial implications were also discussed.
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Sim, Ming Qing Ervin. "The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value." Thesis, 2016. http://hdl.handle.net/2440/103573.
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In the current media environment, consumers have access to a wide variety of content at little to no monetary cost, with many content providers having adopted advertisement sponsored business models. Indeed, advertising is nearly ubiquitous online, with consumers indirectly paying for website access via their exposure to advertisements. As researchers have demonstrated that consumer negativity towards advertising can spill over onto their perceptions of the media vehicle, content providers must aim to strike a balance between maximising advertisement revenue and providing value to consumers in order to ensure continued visits. Yet, it is argued here that by hosting valuable advertising, for example those advertisements that provide consumers with information or entertainment, it is possible that the negative effect of advertisements identified in the literature is not only negated but that the advertisements themselves could contribute towards consumer value derived from the media vehicle. This dissertation examines how valuable advertisements can affect consumer perceptions of the value derived from a media vehicle. It proposes that informative or entertaining advertisements contribute to website value, and examines mechanisms by which this can occur, with a particular focus on advertisement exchange value (AEX) and cognitive effort. AEX captures consumer perceptions of the exchange fairness between themselves and advertisers, and is examined in this research as a mediator between advertisement value and consumer perceptions of the value derived from the media vehicle. Similarly, advertisement value is argued to reduce the cognitive effort required in website use through the provision of information and entertainment, and in doing so indirectly influences media vehicle value. Finally, the role of consumer motivations for website use are examined as moderating the effects of advertisement value on media vehicle value perceptions. This research incorporates two phases, namely an exploratory experiment that leads into a field study. The experiment allowed for controlled testing of the effects of advertisement value on media vehicle value perceptions, as well as the indirect effects through the abovementioned mediators. The results confirms that while irritation with advertising negatively influences the value derived from a media vehicle, the information and entertainment value of an advertisement positively influence the utilitarian and hedonic value a consumer derives from a website. In addition, the consumer’s overall perceptions of the website as a service also benefits from advertisement value. These findings provided a foundation for a field study utilising an online survey to explore consumer perceptions of websites that they have visited and the motivations driving their use of these websites. The second study contributes towards a more complete understanding of the effects of advertisement value on media vehicle value in a number of ways. Replicating the study in a field setting allows for a more robust overall conclusion that valuable advertising has a positive effect on the value a consumer derives from a media vehicle. Additionally, the inclusion of consumer motivations for website use as a moderator provides insights into the importance of identifying what drives content consumption, and how advertising can aid in fulfilling a consumer’s content needs. Across both studies, AEX and perceived cognitive effort are highlighted as significant mechanisms through which advertisement value can influence a media vehicle value. In conclusion, this research contributes to advertising knowledge by exploring the effects of advertisement value on the media vehicle in a novel manner. With existing literature having an extensive focus on the negative influence of advertisements, this study is unique in examining the specific influence of advertisement information and entertainment value on the value derived from a media vehicle. It is also the first to explore how valuable advertising can have a positive effect on the perceived cognitive effort required in website use, as well as the perceived fairness of exchange. With consumer attention to advertising the currency of the online environment, the importance of valuable advertising is demonstrated in its effects on consumer perceptions of the value they derive from a website. These findings support calls for the need to understand the flow on effects of advertising, as well as provides practical implications for practice by giving managers guidance on the importance of focussing on the quality of advertisements hosted and not just the quantity.Thesis (Ph.D.) -- University of Adelaide, Business School, 2016.
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Liu, Yen-Hung, and 劉彥宏. "Exploring High-Value Customers from Website Logs - A Case Study on the “Baby and Mother” Website." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00462542443080476721.
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碩士世新大學
資訊管理學研究所(含碩專班)
100
In a changing environment with decreasing birth rates and emerging trends of bachelorism and late marriage, people tend to have fewer children, therefore leading to the lower demands in all aspects while business costs keep climbing. To maintain competencies, businesses must proactively adjust itself including company website operation. Based on the core concept of Web2.0, the key is to enhance the proportion of heavy users. Therefore, the study aims to increase the usage rate on the website as a whole. Through website-visitor behaviour observation and RFM value analysis, the behaviour of high-value-added user will be identified by data-mining. The findings of the influence of high-value-added users’behaviours will then become the key to boost overall usages of websites.
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Chen, Chu Ching, and 陳主慶. "The Relevant Research of Hedonic Value in Video Sharing Website." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87107434316341901368.
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碩士輔仁大學
資訊管理學系
97
Using video sharing websites like Youtube and NicoNico is such a boom, making the online video turns into one of the important source of information sharing. These video contents also provide the web users a variety of different experience, including emotional satisfaction or pleasure experiences. This study focused on how video sharing website trigger off web user’s hedonic experience, and the relevance between the hedonic value of video sharing website and the aspects of website interactivity, visual representation, and information content. The results of this study are as follows: 1.The results showed that website interactivity, visual representation, and information content were significant positive related. 2. In the aspect of website interactivity, surfing the website more smoothly and the easier the website uses would make the web users felt pleasure.3.In the aspect of visual representation, the most important thing is the visual effect of the video content, and secondly was the main style of the website. 4. In the aspect of information content, sufficiency and variety videos will appeal the attention of web users, and to meet user’s need.
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Yang, Hsiu-Wei, and 楊修維. "Customer Value and Migration Analysis ─ An Example of Shopping Website Database." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/jpv962.
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碩士國立臺灣大學
國際企業學研究所
100
Enterprise in this era of information, competition becomes furious and needs of customer are more complex, needs to build competence advantage elaborately. Efficiently utilizing customer information to manage relationship with client and effectively implementing marketing strategy is important. Datebase is core resource of shopping website industry so that marketing staff devote to extract valuable information from historic transaction record. Utilizing databese marketing skill integrating marketing knowledge and statistic methodology is useful to distinguish different needs of each customer. This thesis use activity index and reliability index to analyze customer value. Besides, we use Hierarchical Bayesian methodology to modify the bias from shortage of individual transaction record and take customer heterogeneity into account. In addition, migration analysis could assist in predicting customer behavior and adopt dynamic marketing strategy. The final results of this thesis provides systematic customer research structure with shopping website enterprise to allocate marketing resource to beneficial customer and strengthen customer relationship management.
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Jeng, Fiona, and 鄭翠芬. "The Effect of Value of Web2.0 website on Sense of Belonging." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/50880956803639579206.
Full textAbstract:
碩士東吳大學
企業管理學系
99
Abstract Almost all products and services tend to electronic, Internet becoming increasingly important. Survey shows that increasing Internet population each year, for the Internet community is also increasingly seriously, online market potential business opportunities. The study want to investigate whether the value created by Web2.0, and increased Internet users sense of belonging, Expected to become a loyal customer site. In this study, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to Schauer (2005) classification of the proposed property based, and reference to integration of relevant literature, development of the properties of scale definition of Web2.0. Discussion of whether the dimensions of property can have an impact on the overall value.?Whether the overall value of Internet users can make a sense of belonging? Is all Web2.0 property of the mediating effect through overall value sense of belonging? (1) The results of this study were Web2.0 properties of various dimensions of "overall value " of a significant correlation. (2) The overall value of the related impacts on a significant sense of belonging. (3) "Overall value "is the dimensions of the property Web2.0intermediate results. Based on the results, suggested by the website operators to enhance the Integration of Services and User-Generated Content. Operated by diversified, providing personalized service has to meet different user requirements, and then to Website operators to maintain competitiveness and profitability goals. Key Words:Web2.0, Value, Belonging, User-Generated Content, Network Effect, Collective intelligence, Recommender Systems
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SUNG, MAN-CHIN, and 宋滿金. "RFM-based Value Analysis on Lodging Booking Website and Evaluation Platform." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7yeb3m.
Full textAbstract:
碩士南開科技大學
休閒事業管理研究所
107
This study used the RFM to investigate and analyze the performance of lodging booking websites and evaluation platforms, and cluster them into groups by using RFM as the reference for room control and promotion. This study analyze the information of year 2018 of the highest rating hotel in south-central. According to the analysis, more than one third of the customers came from lodging booking websites. The results showed that there was significant difference in different background variables regarding the performance of the booking website and evaluation platform. According to the result, Booking.com has the best performance in both booking website and evaluation platform.
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Chiu, Yu-Ting, and 邱鈺婷. "THE IMPACTS OF WEBSITE CHARACTERISTICS ON PERCEIVED VALUE, SATISFACTION AND CONTINUANCE INTENTION – TAKING ONLINE BOOKING WEBSITE AS AN EXAMPLE." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/th8eze.
Full textAbstract:
碩士大同大學
事業經營學系(所)
106
The types of tourism are becoming more diversified as the overall level of education improves and information becomes more available. The way of tourism is no longer limited to traveling with the group. More and more people tend to travel by themselves. In recent years, due to the popularity of individual travel, many online booking websites are emerging. Online booking websites have become an important access for global hotel booking to enhance the effectiveness of bookings. Consumers also use online booking websites to select the ideal accommodation. Different from traditional reservation methods, online booking websites can save more time or money. The use of booking websites is not limited by time and region, it has become one of the most important channels for consumers to choose their accommodation. In the past, most of the studies focused on traditional reservation methods. However, few studies focused on the characteristics of online booking websites. Therefore, in order to recover the insufficiency of those former study, this research has decided to study how e-store image, website service quality, and website design quality, affect perceived utilitarian and hedonic value, and then explore its effect on consumer satisfaction and continuous use intentions. The population of this study aimed at people who had the experiences of using online booking website from only the regions within Taiwan for the objects of study. After having collected the questionnaires that had been sent out during one and a half month, there were overall 234 copies successfully received. After integrating the collected questionnaires, SPSS and AMOS 21 software was used for statistical analysis. In addition to the demographic variables of the respondent, the content uses the structural equation model for data analysis and hypothesis testing to verify the establishment of the research hypothesis. The results are listed as the followings: (1)The e-store image of the online booking website has no significantly positive impact on the customer's perceived utilitarian value and hedonic value (2) The website service quality of the online booking website has no significant positive impact on the customers' perceived utilitarian value, but has a significantly negative impact on the customers' perceived hedonic value. (3) The website design quality of the online booking website has a significantly positive impact on the customers' perceived utilitarian value and hedonic value. (4) Customer’s perceived utilitarian value has no significant positive impact on customer satisfaction, but the customers perceived hedonic value has a significant impact on customer satisfaction. (5) Both of the customer’s perceived utilitarian value and hedonic value has no significant positive impact on continuance intention. (6) Customer satisfaction has a significant impact on continuous use intention. Finally, based on the outcomes of the research, this study is going to bring up several implications for marketing management and suggests specific feasible practices for the online booking website industry reference.
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Wu, Chih-Wei, and 吳致瑋. "The Study of Electronic Service Quality, Perceived Value, Website Trust, Customer Satisfaction and Customer Loyalty–Shopping Website as Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/5a3n2b.
Full textAbstract:
碩士國立臺中科技大學
流通管理系碩士班
100
As online shopping has grown it not only changes the business models but also creates a new business world. The objective of this study is to examine the influence of electronic service quality on perceived value, website trust, customer satisfaction and customer loyalty in the B2C shopping websites context. Electronic service quality is based on E-S-QUAL. Our study analyze method includes descriptive statistics analysis, reliability and validity analysis, structure equation model and one-way ANOVA. The result of this study showed that: (1)Electronic service quality has significant positive effect on perceived value; (2)Electronic service quality has significant positive effect on website trust; (3)Electronic service quality has significant positive effect on customer satisfaction; (4)Electronic service quality has significant positive effect on customer loyalty; (5)Perceived value has significant positive effect on customer satisfaction; (6)Perceived value has significant positive effect on customer loyalty; (7)Website trust has significant positive effect on customer satisfaction; (8)Website trust has significant positive effect on customer loyalty; (9)Customer satisfaction has significant positive effect on customer loyalty; (10)Different shopping websites on the relationship of effect some differences.
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Wu, Min-Yu, and 吳旻諭. "A Study of the Effect of Website System Acceptance and Product Value on the Intention to Purchase Website Innovative Commodities." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/10926019827154954414.
Full textAbstract:
碩士大葉大學
資訊管理學系碩士班
97
Internet has been blooming very fast, many enterprises was to invest in the internet market. E-Commerce has a large scale business chance. It creates many new business models. In the past, customers go shopping essential to cost many cost for logistics and times. Customers can go shopping and skips these cost via the internet, they can get the purpose in anywhere, anytime. This thesis was major to research the influence of customer’s shopping intention via the internet. We through the literature study, and integrated the TAM of PU, PEOU and IDT, we try to add the product value in this research and to building the structure. Finally, we discuss the related customer shopping intention for new products, PU, PEOU and positive effects shopping intention for product values.
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Hsuan-PeiHung and 洪瑄珮. "Word Of Mouth Intention Based on Perceived Value Theory － Travel Website Case." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ex46u5.
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Yu, Wen-Chi, and 游文琪. "A Study on the Design Characteristics and Customer Value of the Commercial E-learning Website – Samples as English E-learning Website." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/jnpdv6.
Full textAbstract:
碩士銘傳大學
資訊管理學系碩士在職專班
97
It''s a huge challenge toward business education industry that enterprises face the change of transmission method of business process and customer value, and also need to provide learning and business values to customers. Although past researches on e-Learning focus mostly on school scenario and less on business education industry, this research will aim at this subject to make an advanced study. Through studies on documents and industry observation, this research brings up models of web design characteristics, customer values, and customer loyalty. Real data sampling on domestic users of English learning web and retrieve 200 valid samples. From viewpoint of learning theory and through explorative analysis we can get web design characteristics include 5 factors such as effective teaching method, friendly teaching and learning environment, detailed and accurate information presentation, various contents of teaching and learning method, and active service. Through AMOS analysis, 5 design characteristics have remarkable relations with such customer values as function value, symbolic value, and experience value; and each aspect factor of customer values has remarkable relations with loyalty. Thinking of research result toward language teaching and learning industry in constructing business teaching and learning web suggests enterprises to design web infrastructure from 5 learning characteristics can effectively provide customer values to accumulate customer loyalty but not excessive emphasis on business deal factors.
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Chang, Wen-Yen, and 張文彥. "The Research on the Relationship among Website Characteristics, Customer Value and Customer Loyalty." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/556c27.
Full textAbstract:
碩士銘傳大學
國際企業學系碩士班
94
With the quick development of online store, it became a new consumer channel. MIC forecasts Taiwan on-line shopping market this year to achieve NT＄893 hundred million and next year will reach as high as NT＄1,311 hundred million. The fast growth electronic commerce, the gradual change of habits and customs, have created new business behaviors, along with economic model and the customer values. Thus, it is important for enterprise to grasps the opportunity. This research focus on website characteristic with customer loyalty relevance, and take the customer value as the mediate variable, also it explores the website characteristic whether it can affect the customer value to have the indirect effect to the customer loyalty. This research selects the convenience sampling method, and the effective sample is 268. The research results showed that the customer value may effectively forecast the loyalty, the website characteristic can affect the customer value and website characteristic can penetrate the customer value to have the indirect effect to the customer loyalty. Finally in this research, it will make suggestions to management of online store.
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Sarnai, Ider, and Ider Sarnai. "Customer-centric Website Based Value Activities for Mongolia's Small Off-premise Catering Enterprises." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/81070955535768480358.
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碩士國立東華大學
企業管理學系
101
The Internet has already changed the shape of competition, the speed of operation, and the nature of marketing niches. Website on Internet for small businesses is not only a trend, but also is a cost-effective front-end store and online office to connect customers. Off-premise catering is becoming popular in Mongolia, but little attention has been paid to website based value activities. Customer relationship management (CRM) is intended to make customer segmentation and provide tailored services to create customer-centric value from outside-in perspective. An Internet business model (iBM) is represented as an integrated system of components, linkages, and associated value activities that takes advantage of the Internet’s strength. In this study, websites of world-wide 5-star hotels closely connected with Mongolia are benchmarked against the best website operations to explore a conceptual framework of value added activities for off-premise catering based on the literature review of CRM and iBM. 100 small off-premise catering websites in Mongolia were selected and reviewed with a conceptual framework to formulate a practical customer-centric framework. Website based value activities were studied for guidelines to construct a CRM-oriented off-premise catering website for Mongolia’s small enterprises. The study suggests that streamlining, multi-lingual and navigating usability are keys to construct customer-centric website pages. According to the findings, a small off-premise catering enterprise in Mongolia should efforts to its staff dedication, on time delivery, and a lean website with cost effective digital front-end store and office.
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Li, Ming-Hung, and 李明洪. "The Impact of Online Shopping Website Interactivity and Presence on Consumers’ Shopping Value." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87110706261641459443.
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碩士國立臺灣大學
資訊管理學研究所
99
With the vigorous development of the electronic commerce environment, online shopping came into our life gradually, and it has become an important way of buying goods. As the development of web technology, websites can give more detailed information about goods and sellers; however, there is still some limitation since the buyers and sellers are not in the same place. Thus, online shopping websites are using web technologies to provide more interactivity and presence in order to decrease the gap between online shopping and traditional shopping. Although the importance of interactivity and presence has both been proved, few have considered these two factors together, so we would like to develop a model to verify the relationships between interactivity, presence and consumers’ shopping value. After reviewing the literature about interactivity, presence and shopping value, this research adopted Structural Equation Modeling to verify the model we developed. The result shows that the perceived interactivity significantly increase telepresence, social presence, utilitarian shopping value and hedonic shopping value; telepresence significantly increase social presence, utilitarian shopping value and hedonic shopping value; but social presence significantly decrease utilitarian shopping value, and has no significant relationship with hedonic shopping value. The result indicates the importance of interactivity and presence, and different relationships with shopping value. According to the research result, companies can establish or improve strategies, and provide different website functions to increase consumers’ shopping value.
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Hsin-Feng, Cheng, and 鄭鑫楓. "Customer loyalty formation on travel website: Using customer perceived value and trust as mediators." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/36706807862670433712.
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碩士南台科技大學
國際企業系
96
Accompanying technology changes and develops with each passing day, consumers can use technology to serve themselves or to fulfill their needs. Technology even completely substitutes the role of traditional salesmen. But facing these increasingly complicated self service technologies, different consumers may entertain diverse feeling and attitude. These differences would bring about entirely diverse service evaluation and consume behavior that consumers do. In consequence, how to identify the feeling which consumers feel to technology service, and then how to administer and improve these feeling is become a important research topic that researchers want to ascertain it. In the foreseeable future, technology would greatly change the connection in service marketing relationship. More and more researches note that on-line transaction relationship in intrinsically is uncertainly and highly risky since consumers can’t touch commodities, face to face with salesmen, and many swindles or Trojan horses exist in the virtual environment. Therefore this research bases on previous researches to build a integrative research model. Aiming at travel website, this research identifies the relationships between technology readiness, e-service quality, customer perceived value, trust and customer loyalty. In doing so, confirmatory factor analysis is used to examine questionnaire’s reliability and validity, and structure equation model is used to examine research hypotheses. Because of existing many different research frames of on-line customer loyalty formation, this research results can provide some meaning suggestions for both travel website managers and academic researchers.
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CHO, HSIN-PEI, and 卓欣蓓. "The Influence of Tourism Website Reputation Mechanism on Perceived Value ─ The Case of TripAdvisor." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/gy9z27.
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碩士世新大學
觀光學研究所(含碩專班)
107
With the rapid development of information technology and the Internet, 3C electronic products have become an important part of everyone’s life patterns. Consumers are able to share and receive a great deal of information through various channels, making information conveyance more convenient and forms of sharing more diverse. In the recent years, the emergence of self-guided tour contributed to the rise of travel websites and many travel agencies set up their Internet platforms. Consumers are able to choose their travel itineraries more easily through travel websites, which increase the rate of the public searching for travel websites. In the past, consumers could only gather related lodging information through tour guides, newspapers, magazines, TV shows, and advertisement media. However, with the prevalence of the Internet information, online users also take online reviews and comments into consideration when gathering lodging information. Online reputation mechanism is a crucial source of evaluating information for a lot of consumers, which is beneficial for lowering uncertainty and purchase risk, and becomes an important factor that influences online consumers’ purchase or use decision. The past researches on the willing to use of travel websites mostly focused on the decision-making of lodging based on the reviews of online users and utilitarian value instead of rating. Furthermore, this research also discovered that the past studies seldom used perceived value for analysis. Therefore, this research included perceived value to explore its influence on consumers’ willing to use of travel websites. The research results prove that the influence of rating is significant, meaning rating is extremely important to TripAdvisor room booking users and online consumers. Besides, the past studies used utilitarian value factor instead of hedonic value factor to analyze consumers’ willing to use online room booking. However, this research discovers that the influence of hedonic value is the most significant, meaning using TripAdvisor room booking website has hedonic value to users and online consumers.
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Ou, Yang Tun-Jen, and 歐陽敦仁. "The Influence of Consumer''s Internet Navigating Behavior toward Value Perception and Attitude of Website." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/95715075925051776682.
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碩士淡江大學
企業管理學系
91
This research concerns about consumers'' value perception and attitude toward website and the affecting relationships between them. Further, we discuss the intervening effects of different navigating behavior, product involvement, product knowledge, information display preference, and demographic variables to the affecting relations between consumers’ perception values and attitudes toward websites. This research use field experiment to manipulate navigating behavior variable and set Internet questionnaire and navigating scenario. From this, we can ensure visitors’ navigating behavior is what we want, and we get a more convenient questionnaire retrieving way. The valid samples of this research are 190. In this research, consumers’ value perception toward website is divided into two parts: “concerning about efficiency and enjoyment” and “concerning about entertainment,” and through the data analyzing results, the detection is as below: 1.Different consumers’ value perception toward website have significant effect to the attitudes toward website. 2.The effective degree of consumers’ value perception toward website to the attitude toward website have significant change under intervening effect of different navigating behavior. 3.The effective degree of consumers’ value perception toward website to the attitude toward website have significant change under intervening effect of different product knowledge. Depending in the analyzing results, we address several practical suggestions: 1.According to target consumers’ value perception design website to increase their value perception. 2.The website designing according to value perception will help consumers to shape their attitude of website. 3.If consumers’ value perception prefer efficiency and enjoyment, website manager should encourage consumers navigating website more often and teach consumers about product knowledge through website. 4.If consumers’ value perception prefer entertainment, information provided by website should only about helping consumers to achieve their objectives. 5.Use diversifying IT techniques to satisfy diversifying consumer needs.
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翁佳徽. "The Empirical Study of Service Qualities, Trust, Perceived Value and Purchase Intention of Travel Website." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/15212974714637555828.
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碩士國立彰化師範大學
行銷與流通管理研究所
98
The cyberspace shown a growing number of travel sites. It is of interest to understand the user perceptions on these specific service and the attitudes toward using them. This research attempts to identify that factors that influences user’s willing to visit a travel site, and the relationship between user acceptance and buying intention. A survey of 430 respondents who have experience with and 107 respondents who have no experience with travel sites in Taiwan. The results showed that the extended Technology Acceptance Model (TAM) is applicable, with some relationships altered. Moreover, the quality of travel site such as website design, consumer service, and reliability are affect user’s trust. The website design also affects perceived ease of use and perceived playfulness. On the other hand, the relationships between user’s perceptions and attitude on the travel sites are different. The perceived usefulness is not important than other situation. However, the perceived ease of use and perceived playfulness are more important on the travel sites. Keywords：travel site, web service quality, TAM
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Liu, Chien-Shieng, and 劉健祥. "The analysis of content multi-dimensional value restoration and profit pattern on the Platform website." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69290628762276310659.
Full textAbstract:
碩士世新大學
傳播管理學研究所(含碩專班)
95
In recent years the network industry has had the huge transformation, the surfer population and the network use experience are accumulates, the infrastructure approach is being complete, many kinds of new style network services growth like mushroom after rain, however the most websites still need to depend upon the network advertisement profit to survive, but the network advertizing budget has 70% to fall actually on the large-scale portal website, after that, each website profit is actually few is insufficient to maintain livelihood .When the network tool state change, the network economical state along with it change, the industry calls the new network at present is Web2.0, its management core concept is “the platform and the content thinking”, “ the content produces power” shifting to the user, the website transfers “the platform provider” from “the content provider” .Therefore this research goal is to focus on the discussion of platform websites, contain: (1)understanding what is the platform website of Web2.0; (2)proposes the platform website management way and the possibility of latent profit; 1. understanding virtual community role and management way in platform website; 2. understanding platform website content management way with extends the utilization and the service special characteristic; (3) proposes the different profit pattern with the different platform website . This research will inspect what transformater network essence ,and user's characteristic after Web2.0. than find out new virtual community connection between the digital contents and the network industry value chain , and understandin what value chain exists about the cooperation manufacturer or the industry possibly, finally aimed at present platform website the induction and find the existing website of the management model. The research adopts the quality research, the interview will foundation by collection the literature material , simultaneously understands the new website operator by the interview.The interview object divides into three big sub-areas according to research item, respectively be the website operator, the network user, and business the partner. The research discovered the platform website may divide into two kinds: “The information tool”, “self-perform”, most important condition with the virtual community management of platform website is 1. strengthening “the original virtual community”; 2. constructions “new virtual community” connected set; 3. produce the clustering effect with the snowball community; 4. will become the parallel partnership with the website .Moreover give to gatekeepers' role of community's knowledge, supervise and examine each other with the strength of the community .Discovered in the platform website content management that, the content to be supposed to include the self-experience of life, lets other net user to understanding other person’s life and the experience shares, rich the viewer's feeling, simultaneously the content also has provided the utilizable effectiveness, and web operatorer should created “non-expert” of the share atmosphere then provides the entire platform to be open, guides the latent commercialization content. In view of the information tool website may use “the new partner plan” to let cooperates between the websites, the current capacity can mutual conductance because of the information circulation , the partner relations is the establishment above the overall website, the profit between the website also may increase. Self-perform reap profits by “the content exchange and the propaganda” to become the entity entrepreneur's propaganda platform, the website starts with other entity industry to establish the cooperation. But “the creativity ideas collection” may collect the idea which popular with marketplace to become the source material which other media like publishing house or the television station manufacture, that can also increase trust between industries,“crossing industry broker” be able to let the content and the character in the website platform by the broker, the website then becomes other industrial gradually partners. The platform website must do the virtual community with the content for the management important property, avoids conflicting mutually with the portal website, seeks to the platform website favorable basic point, after separate the platform website and the portal website the area t, then establishes the website not to be possible the substitutionality.
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Shih, Chang-chi, and 施昌杞. "Association of Perceived Interactivity, Experiential Value and Online Shopping Intention – Evidence from P online shopping website." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/13865478318444489760.
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碩士國立臺灣科技大學
設計研究所
102
With the rise of the e-commerce economy, more people than ever are shopping online which attracts a large number of retailers and newcomers to the world of e-commerce. Generally speaking, consumers can directly interact with the online shopping service providers through an e-commerce platform. Then, the service providers can offer consumers with unique online shopping experiences and good perceived interactive design to boost their purchase intentions. Therefore, this study aims at exploring the association of perceived interactivity, experiential value and online shopping intention with an example from P online shopping website. Based on a service design process, this study is divided into three phases. In the first phase is called as the exploration &; definition phase. As for P online shopping website, this study adopted the observational approach to explore perceived interactivity, experiential value and online shopping intention of young people aged between 20 and 34 after they have performed specific tasks. Then, the study investigated 120 participants to discover the current service issues of P online shopping website. In the second phase, the concept development phase, the study invited four experienced designers to co-create new online shopping website design with good perceived interactivity. The third phase is called as the evaluation phase. In this phase, we set up a new online shopping website and compare the features of perceived interactivity, experiential value and online shopping intention between the old and new website designs. Eventually, this study collected 120 valid questionnaires to evaluate the association of perceived interactivity, experiential value and online shopping intention of old and new website designs by using T-test and linear regression. In this study, there are two main findings: 1) There are significant differences of perceived interactivity, experiential value and online shopping intention between old and new website designs; 2) For the new website design, perceived interactivity has a significant positive effect on experiential value, and experiential value also has a significant positive effect on online shopping intention. In addition, the study proposes seven website design guidelines for the control, personalization and adaptability dimensions of online shopping perceived interactivity.
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Hsiao, Hui Chun, and 蕭慧君. "A Study on the Relationship among Group-buying Website Image,Conformity,Perceived Value and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08286164603347404858.
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碩士大葉大學
管理學院碩士在職專班
101
Groupon USA has entered into the Taiwan market since 2010. The corporation created a new purchasing style by building a group-buying platform on internet. However, some group-buying websites have been repeatedly complained due to the credit controversies that caused more than half group-buying websites had been eliminated. Buying markets tend to centralized, 80% domestic buying-market share took over by three group-buying websites. The group-buying websites’ images and herd behaviors should be concerned. The purpose of this study is to investigate the effects of group-buying website image, conformity and perceived value on purchase intentions of group-buying consumers on internet, and the mediating effect of perceived value. This study adopted a survey approch with online and paper questionnaires, 432 valid questionnaires were collected. The conclusions of SPSS regression analysis revealed: (1) Group-buying website image has positive effects on the perceived value and the purchase intention. (2) Conformity has positive effects on purchase intention. (3) In this study, the perceived value has a mediating effect. The value of the goods has a complete mediating effect on the website reliability and purchase intention, and has a part mediating effect on the rest of variances. The suggestions to the group-buying websites are to choose cooperative companies carefully, put emphasis on the image of the websites, enhance the community managements to create the product experiments, and build the consumers’ confidence and loyalty to the group-buying websites.
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LEE, WAN-JU, and 李宛儒. "The Influences of Website Design, Perceived Value and Satisfaction on Purchase Intention-A case of Shop.Com." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/w7p92h.
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碩士國立高雄應用科技大學
資訊管理系碩士在職專班
106
The advanced mobile network creates the era of information explosion and also changes the shopping behavior of consumers. Consumers can get enormous product information and make comparisons much more faster via the Internet. Besides, online paying service is able to make the customers more easier place orders on Internet. As a result, it not only brings convenience to consumers but also infinite business opportunity. According to the estimate of eMarket, the output value of global electronic retail commerce will raise from 2.29 trillion USD in 2017 to 4.479 trillion USD in 2021. Which equivalent to 16.1% of the total value of retail sales. That means the status of electronic commerce is getting more and more important in retail industry and the percentage will only increase. The development prospect is still worth paying attention and expecting. The investigation of MIC shows that the average annual consumption of the consumers who have ever done cross-border online shopping in 2017 is 16, 378 and the consumers who are 26~35 years old are the major group. When customers shops online, what they first contacts is the portal site. So this study will be based on the website design quality and divide it into six prospects : service quality, information quality, system quality, the ease of use, aesthetic feeling and interactivity. In addition, the study is also aim at Perceived value and divide it into three prospects : perceived product quality, perceived price and perceived hedonic.Un-derstanding the impact made by each prospects of website design quality and percei-ved value to the consumers’ willingness to shop on market SHOP.COM is the main goal of the project.The purposes are as follows:(1). Investigate the influence of the website design quality of market SHOP.COM on customer satisfaction.(2). Investigate the influence of the perceived value of market SHOP.COM on customer satisfaction.(3). Investigate the influence of the customer satisfaction of market SHOP.COM on purchase intention. Keywords: Website design, Service quality, Information quality, System quality, System design ease of use, System design aesthetics, Interactivity, Perceived Value, Perceived product quality, Perceived Price, Perceived conspicuousness.
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Ting, Wang Hsiao, and 王曉婷. "A Study of the Buying Behavior of Online Auction：Perspectives of the Perceived Value and Auction Website Quality." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20220877625626469287.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
99
Online auction have been the highly profitable business model of e-commerce in recent years. However, a little study has been done by a comprehensive perspective to explore customers’ behavior. Therefore, this study was based on the updated DeLone and McLean (D&M) Information System (IS) success model that incorporates customers’ perceived value and personal involvement as belief-related constructs to assess the customers’ satisfaction and willingness to pay. The proposed model was empirically evaluated using survey data collected from 420 users about their perceptions of online auction. The findings of this study are shown as follows：(1)The emotion value, social value and service quality have significant positive effect on willingness to pay.(2)The function value, emo-tion value, economical value and service quality have significant positive effect on e-satisfaction.(3)Involvement has significant moderately influences on Willingness to pay and e-satisfaction.
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Huang, Wei-Yu, and 黃薇羽. "The Influence of On-line Group Buying Website Quality, Value and Information Sharing on Consumer Purchase Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77602132475608047033.
Full textAbstract:
碩士中原大學
國際貿易研究所
99
E-commerce boom makes it in the transaction mode on the network is becoming more and more diversified in recent years due to the concept of on-line group buying, and derives a rise of website to establish, and gradually becomes the mainstream of on-line internet shopping, consumers not only buy the product on the network but also reach goals with this new transaction mode. Hence, the design quality, contents and how it displays in on-line group buying website affect consumer purchase intention directly. The key point of website success is to meet consumer expectation. The purpose of this research would like to based on an updated DeLone and McLean Information System success model for theoretical basis, while combining the cost value, hedonic value and information sharing of initiator be a framework to understand how the website design quality dimensions on consumers purchase intention. This research data was collected by on-line survey and actual questionnaire deliver using samples 472 who had shopping experience at on-line group buying website. The data were employing Structure Equation Model (SEM) to analyze effect of consumers purchase intention. The research result indicates that the consumer perceived Website design quality, cost value and hedonic value influence consumer satisfaction. Cost value and information sharing of initiator have significant effect on consumer purchase intention. Furthermore consumer satisfaction significant influences consumer purchase intention.
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Tu, Chieh-Yi, and 涂倢禕. "The Influence of Tourist Motivation on Consumer’s Perceived Value and Purchase Intention: A Study of Travel Website." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/97404535213346029280.
Full textAbstract:
碩士國立屏東商業技術學院
國際企業所
100
The market share of tourism industry has been the first in B2C E-commerce and internet plays an impartment role in marketing activity to tourism. Therefore, the style of travel website has a certain correlation with purchase intention, exploring the effect of tourist motivation and purchase intention in travel website is the main goal of this study. This study aims to examine the influence of tourist motivation on consumer，s perceived value and purchase intention. This study took the online consumers in Taiwan as its subject and through convenience sampling method to release the questionnaires and online questionnaires in Facebook and mySurvey. We received 473 valid responses and the valid rate was 86%.In addition, we used multiple regression and general linear model to test hypotheses. The findings indicate that tourist motivation significantly affect perceived value. Further, we found that perceived value is positively related to purchase intention. Finally, types of travel website do not totally moderate the relationship between tourist motivation and perceived value.
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HSIEH, I.-TING, and 謝宜庭. "A Study on the Effects of Website Quality, Browsing Motivation and Perceived Value on Website Loyalty and Shopping Intention in Virtual Community-A Case Study of S-Mobile Community." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/39mwxc.
Full textAbstract:
碩士銘傳大學
企業管理學系
106
The S-Mobile Community is a successful virtual community website. As mobile phone purchases gradually shift from "under the line" to "online," the virtual community's increase in the business model for the sale of goods has become a future trend. This study will explore the use of the S-Mobile social networking site as an example to explore the impact of virtual community site quality, browsing motives and perceived value on site loyalty and purchase intentions of mobile phones, and to provide recommendations based on research results to relevant Internet companies. Reference to marketing strategy. In the process of the formation of virtual communities, the establishment and establishment of social networking sites and the communication and interaction among community members are crucial to the success or failure of the virtual community. This study explored the motives of virtual community website browsing to establish customer groupings to explore the characteristics of site quality satisfaction, consumer characteristics, perceived value, and loyalty of different groups of customers, in order to establish the contour characteristics of different groups and then through different groups. Contour features develop different marketing strategies.
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Huang, Yu-Ling, and 黃宇伶. "The Relationships between Value Co-creation and Social Network Citizenship Behaviors in the User-Generated-Content Travel Website." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/m26drr.
Full textAbstract:
碩士世新大學
觀光學研究所(含碩專班)
105
This study aims to explore the relationships among value co-creation, brand trust and network citizenship behaviors. Owing to the advanced of Internet, our travelling style has gradually shifted from package-tour to individual travel. According to the study, we proposed the following hypnoses: value co-creation was positively related to customer citizenship behaviors, value co-creation was positively related to brand trust, and these relationships were moderated by brand trust. The data from 246 customers in Taiwan was collected and statistical analyses were conducted. The results indicated that brand trust partial moderated the relationship between value co-creation and customer citizenship behaviors. In conclusion, customers with value co-creation would join company’s activities and praise for the company which can help both customers and company obtain benefits.
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Yeh, Kai-Hsin, and 葉凱馨. "The impacts of service quality and navigationof a website on value and behavior intentions:The case of GROUPON Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00511636537791624091.
Full textAbstract:
碩士銘傳大學
資訊管理學系碩士班
100
The purpose of this study is to investigate, through perceived value, the effects of the service quality and navigation of group-buying website on consumers'' online buying intention and behavior. A web-based online questionnaire has been self-designed to collect survey data, and the participants were among the real GROUPON Taiwan shopping users. The result of the survey supports the hypotheses that the service quality and navigation have significantly positive effects on both perceived utilitarian value and perceived hedonic value. And, these two perceived value have significantly positive effects on online group-buying intention.
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Pan, Chia-Hui, and 潘佳慧. "Effects of Perceived Value and Perceived Risk on Satisfaction and Behavioral Intention:Evidence from Travel Website Consumers in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/66328703794906105067.
Full textAbstract:
碩士銘傳大學
觀光事業學系碩士在職專班
102
This study suggests that travel portal operator shall meet all types of consumer information search, to cater to the perceived value and reduce the perceived risk, then the designed right browse page and information presentation of travel website to meet motivation of consumer demand on travel product. In order to enable consumers more in line with in search of travel website information, and effectively ruduce the perceived risk to improve the satisfaction of the website, and it has more opportunity to influence consumer behavior intentions to produce the consumer behavior, at the same time achieve the purpose of transmitting information and commodity sales. The conclusions will be designed as a tourist site and improve operations in the foreseeable future based on the content of the website to provide information and services to make more perfect and recommended travel site operator within a reasonable range of cost-benefit assessment, travel portal operator should search for different consumers and type of products, the analysis and design of a suitable site information page presentation, the pursuit of massed website to increase website satisfaction, intention to influence consumer behavior and thus enhance the willingness of consumers shopping in the tourist site, in order to achieve the target site to improve operations.
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Sodnomochir, Munkhbat, and Munkhbat Sodnomochir. "The Study of Website Quality, Perceived Value,and Brand Image Affects Consumer SelectIntention-The Case of Mongolia Hospital." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/28tbhf.
Full textAbstract:
碩士大葉大學
企業管理學系碩士班
106
Nowadays, consumer needs and requirements are changing rapidly. In the business world, companies are trying to build competitive advantage strategy not only to attract new customers but also keep remaining loyal customers. Therefore, firms priority mission is to create competitive advantages not just to survive but also for expanding the market. The research purpose is trying to investigate the factors which influence Brand Image, Perceived Value, Website quality on hospital select intention. Furthermore, the study also trying to explore the moderate effect relationship between internet trust and select intention. The research survey covered 815 female participants and was collected online. The study result shows that all independent variables (BI, PV, WQ) have positive influence relationship with health service select intention. Also perceived value has a stronger positive relationship with select intention compared to brand image and website quality. Unfortunately, Internet trust does not have a moderation effect relationship between the website quality and select intention.
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Chao, Hsin-Yi, and 趙心怡. "A Study of User Experience, Experiential Value, Attitudes, and Continuance Intention : A Case of Chinese Fashion and Beauty Website." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3ukraz.
Full textAbstract:
碩士中國文化大學
國際企業管理學系
105
Nowadays, customer marketing has been concerned, and brand community can not only provide consumers with latest information and various entertainments, but also interact with other members and serve as the channel for business communication to increase customer loyalty. The purposes of this study attempt to explore the impacts of user experience on experiential value, utilitarian attitudes, and hedonic attitudes, and in turn, affect continuance intention after experiencing the FashionGuide (FG) online brand community. A web-based questionnaire is used to collect data through the con-venient sampling. The respondents that have experienced the FG online brand commu-nity are the subjects. A total of 281 questionnaires are collected and 238 valid ques-tionnaires are received after deleting the invalid questionnaires. Descriptive statistics and reliability analysis are conducted via SPSS 22.0 and confirmatory factor analysis and structural equation model are conducted via AMOS, with 238 valid questionnaires returned. The results confirm that the user experience significantly and positively af-fects experiential value, and in turn, significantly and positively affects utilitarian and hedonic attitudes. Both utilitarian and hedonic attitudes also significantly and posi-tively affect continuance intention. In addition, the results also show that experiential value fully mediate the relationship between user experience and attitudes. Finally, according to these findings, practical suggestions are offered to the manager of FG online brand community.
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Ferreira, Cristiana Ribeiro. "Plano de marketing digital para um novo website: o caso Cunha Ribeiro." Master's thesis, 2019. http://hdl.handle.net/1822/61129.
Full textAbstract:
Dissertação de mestrado em Marketing e EstratégiaO presente estudo de caso tem como finalidade cruzar dois mundos: o académico e o mundo mais prático. O objetivo que norteou este trabalho, tem por base um problema de pesquisa que surgiu de um problema real e específico. Consiste na falta de inovação digital dos setores mais industrializados e mecanizados, como é o caso do setor têxtil em Portugal. Atualmente, com a inovação digital, as grandes empresas apostaram na notoriedade das suas marcas junto do consumidor final, através de uma aposta clara no mundo digital, ora na criação de um website dinâmico, atrativo, conectado e otimizado ora na comunicação eficaz através das redes sociais. O mesmo fenómeno está a acontecer nas pequenas e médias empresas, como é exemplo deste estudo. Assim como no contexto B2C a estratégia de marketing digital é crucial no reforço das relações empresariais, visto que permite uma estratégia digital segmentada. A empresa alvo deste estudo, procura afirmar uma imagem digital inovadora, profissional e responsável no contexto B2B, ainda que para isso a aposta passe sobretudo por convencer os empresários internacionais de que os empresários portugueses se preocupam com a qualidade produtiva associada ao setor têxtil. Para a resolução do problema de pesquisa: “o que é que a empresa Cunha & Ribeiro deve fazer para reforçar e melhorar a sua presença no ambiente digital?”. Para o efeito, formularam-se 17 proposições, que foram devidamente respondidas e fundamentadas. Posto isto, foram enumeradas vantagens para as empresas do investimento no planeamento estratégico digital independentemente do setor. Este deve começar sempre pela criação otimizada de um website, pela presença segmentada e orientada nas diferentes redes sociais que melhor se adaptem ao negócio da empresa. Por conseguinte, a criação de um website otimizado revela-se assim num ativo muito importante para o objetivo primordial que a empresa ambiciona atingir a médio prazo. Assim sendo, concluiu-se com o presente estudo, que uma presença otimizada através de um website traduz a exploração das potencialidades do marketing digital para a obtenção de reconhecimento do algoritmo da Google. Neste estudo são descritas as práticas amigáveis dos algoritmos dos motores de pesquisa (ex. técnica on-the-page, off-the-page, grau de responsividade do website, utilização de certificação de segurança, velocidade do carregamento do website, criação de conteúdo atrativo de interesse para o público alvo, que contribua para a promoção de uma marca não só à escala nacional, mas também global). Deste modo, um planeamento eficaz ao nível do marketing digital contribui de forma determinante para criar valor para a empresa e simultaneamente para o consumidor final.
This case study aims to cross two world: the academic world and the world more practical. The objective that has guided this work is based on a research problem that stems from a real problem is the lack of specific digital innovation in industrialized and mechanized sectors such as the textile sector. Actually, with digital innovation, the big brands have staked on the notoriety of the brand with the final consumer, by bet on digital, the creation of a dynamic, attractive website, connected and optimized in influential media created and given the meet via social networks. As in the B2C context digital marketing strategy is crucial, why not bet on strengthening business relations through a digital targeted marketing strategy. The company target of study seeks as well to claim a digital picture, professional and responsible in the B2B context, but for that the bet will pass mainly by convincing the international entrepreneurs than the Portuguese businessmen already know about productive quality associated with the textile industry. To solve the problem of research: the company Cunha & Ribeiro should do to reinforce and improve its presence in the digital environment, 17 proposals were formulated that were duly answered and substantiated. However, were listed several advantages for any company, in any business for to invest in a digital strategic planning, starting from the creation of a website optimized, targeted and focused presence in different social networks reveal more convenient for the business of the company. In other words, the creation of an optimized website proves to be a very important asset to the primary objective the company aspires to achieve in the medium term. In this way, the study concludes that an optimized presence through a website translates the exploitation potential of digital marketing for the recognition of the Google algorithm. Very short, in this study is described friendly practices of the algorithms of the search engines (on-the-page, off-the-page), the degree of responsiveness of a website, use of safety certification, the loading speed website, and most importantly, the creation of attractive and content of interest to the target audience that will contribute to the promotion of a brand not only nationally but also global. Thus, an effective planning at the level of the digital marketing contributes so crucial to create value for the company and simultaneously to the final consumer.
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Chuang, Yu-Tse, and 莊宇澤. "The Impact of Perceived Value and Electronical Word of Mouth on Purchase Intention - Example by the Website of Buying Agent." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/58929704749329988349.
Full textAbstract:
碩士輔仁大學
資訊管理學系碩士在職專班
105
Buying agent service is a new popular service of Electronic Commerce, it provide online shopping agents or intermediation platform for customers to buy the product which is hard to buy on Internet or their country. Becourse the market of consumer products in Taiwan is small; many international commodities are not sold in Taiwan. For this reason, Website of buying agent becomes a best choice for Taiwanese consumers to buy product which is hard to buy at Taiwan. While shopping online, the perceived value and reputation of shopping sites will affect consumers' purchase intention. However the concern of this study is whether the perceived value and reputation e-WOM have influence on consumers' purchase intention for Buying Agent Website. This study result as below: 1.Product quality, shopping experience, service quality has a significant and positive effect on consumers' perceived value and purchase intention more. Service quality is the most valued among these dimensions and has great influence on perceived value. 2.The country image and store image have a significant and positive effect on eWOM of Website of buying agent and then consumers' purchase intention. Consumers attach importance to platform image, which has great influence on eWOM. 3.A country with transparent rules on E-Commerce policy and mature political environment will enhance consumers' willingness to buy products of this country. If Website of buying agent want to increase consumer E-WOM as well as consumers’purchasing Intention, Website of buying agent have to select best products.
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Krishnasari, Nike, and 陳品芳. "Influence of Website Quality and Perceived Value on Customer Satisfaction and Customer Loyalty: A Study of WebQual4.0 Featuring Yahoo, Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4652sd.
Full textAbstract:
碩士逢甲大學
國際經營管理碩士學位學程
104
Along with the vast growing of Internet and digital media in business, e-commerce has become one of the most impeccable strategies to improve purchasing capabilities and experiences for the customer. Therefore, this study aims to observe the impact of website quality and perceived value towards customer satisfaction and customer loyalty in Yahoo on-line shop Taiwan. The variables of website quality are measured according to WebQual 4.0 including the dimension of usability, information and service interaction. The data are collected through questionnaire from 336 respondents, and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) to determine the significance level and correlation of each variable. The result of this study revealed that usability, and information quality are significantly influence customer satisfaction. Conversely service interaction dimension did not significantly influence customer satisfaction but directly influence customer loyalty. Besides, perceived value holds important position as it has direct influence on both of customer satisfaction and loyalty. Further study is needed to examine the differences in specific respondent characteristic, and comprise the concept of trust for a better observation, particularly to explain its relation with service interaction dimension.
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Chiang, Hsiu-Chuan, and 江秀娟. "A Study of Relationship between Customer's Purchase Decision and Publisher Website's Service Quality and Value Proposition." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30264384387515684665.
Full textAbstract:
碩士世新大學
圖文傳播暨數位出版學研究所(含碩專班)
99
In recent years, the Internet has brought the new strategy to the business model in saving cost or marketing developing. Many entrepreneurs start to engage in online stores, publishers are not exceptional. However, because of the competition between these various bookselling channels in the Internet, publishers have to understand the customers’ behaviors to earn more business. Based on the literature review, it is indicated that value will affect purchase decision. The purpose of this research is to find out the importance of the web site services and value propositions that can provide publisher to improve their web site and further strengthen the competitiveness. The theoretical framework in this research is based on the electronic service quality “function quality” proposed by Collier and Bienstock. The “value proposition” concept is added to discuss the relationship between customer’s purchase decision and publisher website’s service quality and value proposition. The Internet questionnaire method was used to obtain effective sample. The analyzed results indicate: Customer’s purchase decision and publisher website’s service quality and value proposition have strong relationship. The statistical analysis of survey questionnaires indicate that the privacy is the most important publisher website’s service quality for using the web sites. In value proposition, the time cost which may save is the highest level agreement, the psychological cost which may save is the last level of agreement. The research provides the publisher website’s developers with the following suggestions: Pay more attention on the protection of customer individual data and system stability to establish the network transaction confidence. Enhance the publisher website’s service quality and customer services to reduce the psychological cost.