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Dissertations / Theses on the topic 'Webový obchod'
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1
Horsák, David. "Návrh a implementace elektronického obchodu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221596.
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This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.
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Stránský, David. "Analýza a návrh elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224295.
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This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific customer's needs.
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Bašta, Jiří. "Návrh dílčí části informačního systému." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444620.
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This thesis is focused on design and implementation of partial part of the information system in cooperation with the integration of a new agile project management. Partial part of the information system is a web shop for company providing IPTV. This web shop will be implemented in PHP language and Nette framework. The new project management, which will be continously integrated, is agile SCRUM methodology.
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Vrchota, Michal. "Webové služby pro podporu elektronických obchodů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197419.
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Thesis describes models and usage of e-services to support e-commerce. Services are di-vided according to their areas of application. Their characteristics are described from both the business and from the integration point of view. The objectives of thesis are divided into two areas: The first area is the market analysis of selected e-services of third parties to support e-commerce business in the Czech Republic in area of SME that can be supported by web services. The second area is simplified case study of the real deployment of selected services for real e-commerce solution. The work summarizes integration of services and analyzing their impact on the business.
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Dvořák, Jaroslav. "Audit webových stránek internetových obchodů deskových her." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-73513.
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This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.
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Šťastný, Jakub. "Firemní internetové stránky a elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222747.
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The master's thesis is focused on proposal and subsequent integration of e-shop into a web presentation and overall web optimalization. Furthermore the thesis includes characterization of many partial activities, which were necessary to perform during project realization. It records financial aspects of whole project and also presents suggestions on how to promote the web pages on the internet.
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Kříž, Tomáš. "Webové aplikace s ohledem na přístupnost." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2009. http://www.nusl.cz/ntk/nusl-218209.
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This master’s thesis deals with problems of the web applications with respect to accessibility. At first it describes accessibility of the web pages. There are mentioned main reasons and initiatives for making accessible web pages. The first chapter is also aims to handicapped users. The handicapped users are separated to groups according to their handicap and impacts on accessibility of the web pages. The second chapter presents methodics of the accessible website, Czech and foreign rules and lawful orders. The foreign (WCAG, Section 508) and the Czech (Blind Friendly Web and Pravidla pro tvorbu přístupného webu) representatives of the rules are introduced in the next part of this chapter. The idea of the accessible web application – electronic shop - is presented in the third chapter. There are subscribed the conception of electronic shop, advantages and disadvantages and main functions. In the next part of this chapter there are mentioned the primary rules of the writing the source code of the web pages which are used during the creating of the accessible web application of the electronic shop. Closely there are introduced scripting language PHP, database system MySQL and Cascading Styles Sheets (CSS). The part of the master’s thesis is a mentioned accessible web application of the electronic shop. The presentation is placed on http://www.xandy.cz/tmp/ and presents the accessible web system with the respect to accessibility. Creation and description of this web application is mentioned in the last fourth chapter.
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Pelikán, Hugo. "Analýza chování uživatelů a výkonnosti vybraného elektronického obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205486.
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The thesis focuses on the behavior of users and the performance of the selected e-shop. The theoretical part of the thesis characterizes online shopping in the Czech Republic, commercial effectiveness of websites, and the most important online website traffic sources. The applied part of the thesis is devoted to competitive comparisons of attractiveness of supply and prices from the customer's perspective. The next part of the thesis characterizes user´s behavior and evaluates the effectiveness of various online marketing channels by using web analytics and user testing. The conclusion is devoted to recommendations aimed at increasing the performance of the particular e-shop.
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Vávra, Ondřej. "Návrh webové aplikace pro internetovou fotobanku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124709.
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This diploma thesis is focused on conceptual design of photo-stock web application, which uses information management to a comprehensive solution to the problem. The first part deals with the problem definition and related areas, as well as theoretical base. There are explained main terms that relate to photo-stock business and web application technologies. Since the proposal is focused on the area of electronic sales, attention here is focused on the current form of e-commerce, statistics and specifics, which arise from the electronic shopping. Then are mentioned characteristics of two methodologies - MMDIS methodology, which focuses on the multidimensional approach to system design and Chackland soft systems methodology. Methodologies and their phases are used to identify areas that need to be addressed in the proposal. Finally, describes the principles for designing successful web applications and basic parts of web audit. The second part is focused on understanding the complex situation that concerns the intention of creating a photo-stock business draft. There are identified lines of business, objectives and strategies of the organization. Based on the company's award is presented a basic specification of the application and the required functionality. Further segmentation is performed by potential customers. System approaches are defined by the root system definitions. Then are introduced analysis of competition and SWOT analysis, which is made from two views of access to the system. Summarized and discussed are economic and technical aspects of the proposal, including the income model. It is performed process system (identify processes, their connections and their information needs). Furthermore, the proposal deals with the possibilities of outsourcing in the data storage and networking basic parts of the system. All this information is transformed into the final design solution. This is outlined in terms of customer, vendor and business perspective. They are presented modified processes that were created in the process analysis. The specification and the design is formulated by questions and answers that bring the system. The following is a brief comparison with competing projects and an outline of further development options. The conclusion includes an appraisal of the work and its benefits.
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Hamplová, Veronika. "Možnosti elektronického obchodu při nákupu nových automobilů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223767.
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This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.
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Klášterková, Jana. "Analýza použitelnosti elektronického obchodu košile Joka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206147.
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The aim of the thesis is to analyse the influence of websites usability on the conversion rate and assessment of the effects of the changes in the usability of the specific e-commerce. Well-designed website is a very hot topic as more and more even smaller companies are using the Internet environment to trade their goods or to present their company. This thesis explains the concept of usability of a website and analyses the usability of a specific website. The thesis also explains the influence of usability on visitors behaviour. It gives readers an insight into some methods and analysis of websites that can be both of quantitative and qualitative nature. The main practical focus of the thesis is traffic and usability analysis of particular small company website. Usability analysis is performed by the amateur usability testing, and there are changes implemented to the web. Traffic analysis data are obtained from the analysis tools of websites, such as Google Analytics, Piwik and Mouseflow. Information about the conversion rate and the effect of changes in usability is also obtained from these data.
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Pavel, Jan. "Customer Intelligence v prostředí elektronického obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114082.
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Studies are focused on methods for better recognition of internet shop customers. General this method is called Customer Intelligence. It contains means of increase of customers valuation for a society. It is based on exploitation of accumulated data about customer which helps to get necessary information. A main target of Studies is to create system of Customer Intelligence addapted to society needs. For internet seller it is necessary to include a web analytics into the system too. In a theoretical part there is an explanation of attitude and significance of Customer Intelligence in terms of informational company system. Furthermore there is taken a customer value. It is proceeded from basic means of customer valuation assesment via customers lifelong value for society to means of customer scoring A practical part of Studies is devoted to performed analyses of customer data which are the main details for execution of Customer Intelligence. There is explained how this obtained information will be used. In a conclusion there is descirbed a technical realization and problems which had to be necessarily solved during the implementation.
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Přívara, Tomáš. "Analýza, návrh a implementace elektronického obchodu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222579.
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Notation The goal of the submitted diploma thesis “Analysis, Design and Implementaion of Company's E-commerce” is analyze market of e-commerce system's and installation of a new internet shop. First part is devoted to theory, in the second part I describe characteristic features of present systems. Third part is concerned with web usability, SEO optimization and implementation internet shop into company.
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Zapletal, Ondřej. "Marketingově-obchodní analýza webů vybraných retailových obchodníků." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15946.
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The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.
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Hercigová, Nikola. "Studie obchodní strategie organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225303.
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This thesis analyzes the current situation of the company ST Profi podlahy. Due to the nature of the business is presented product range the company, business processes and shopping atmosphere. Containing are proposals to expand the supply of goods and services to customers, corporate promotion, a new website and internal corporate signs of potrfolio. Enterprise decreases mainly due to increasing trading floors via the internet for lower prices. Monitoring price of internet retailers and renaming goods is a way how a company can defend itself and remain competitive.
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Jašek, Pavel. "Webová analytika v malých a středních firmách." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72431.
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This topic of this work is web analytics and customer knowledge methods that help small and medium sized businesses for decision support and are intended to yield higher e-commerce results. The main purpose of this thesis is to design and verify possible uses of advanced web analytics methods in a customer-oriented small business. The theoretical part conducts research into the current state of the web analytics industry. The conditions of small and medium enterprises are described and suitable web analytics tools are compared. Several web analytics maturity models are discussed. The practical part of the thesis states specific recommendations obtained from the pilot project for the company Baushop s.r.o. The project consists of a business analysis and use of analytics tools for optimizing internet campaigns and improving customer service. Specific data analysis methods are discussed and all supportive data are provided.
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Ferencz, Erik. "Informační systém pro podporu řízení skladu, obchodu a marketingu." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-412787.
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This term project is about analyses and design of information system for administration and managing business firm.System is designed as module system with unlimithed count of modules that coact or are connected with another modules. Each module has its own data tables in database, own Classes which make the middle layer of aplication and graphical interface, but modules are not independent (one module can not work as a system).Iner communication among modules is based on database servers.Part of the application is its own database. To accomplish this project I had to familiarize myself with a problemathic of programming in programming language C# and with database language PostgreSQL
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Vlčková, Simona. "Marketingová strategie elektronického obchodu Fotodekorace.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113024.
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The thesis is analysing methods of increasing the visit rate of the internet shop fotodekorace.cz, especially it is concerned about the utilities of the internet marketing. The aim of the master's thesis is, on the basis of undertaken analysis suggest internet marketing strategy of this particular internet project, which should lead to an increase in sales. The premises of the thesis is to analyse the effectively of online marketing activities. One of the outcomes is the outline of the effective optimized advertising campaign in search engines. The master's thesis is relying mainly on mentioned theoretical project, which is subsequently applied. At the end there are formulated advices for the future development of the internet shop, which should be beneficial for the following increase in the potential of the website.
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Voráček, Jiří. "Online marketingový audit." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262757.
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This diploma thesis deals with online marketing at Alensa, s.r.o. (Ltd.) The first part of the thesis examines the basics of online marketing, including its tools. The next part analyses three foreign projects within Alensa, based on an online marketing audit. This thesis analyses all three websites by their traffic and their standing among their competitors. The next part of the thesis is devoted directly to the online marketing tools. These online marketing tools are discussed individually and with comments related to their values. SEO analysis was done from a technical perspective. The effectiveness of the website based on site usability and trustworthiness was also analysed. This dissertation aims to assess the current state of online marketing in Alensa and tries to reach a more general conclusion by analyzing three markets simultaneously. The conclusion of this thesis includes comments on all the results and proposes some recommendations to help the company to succeed in terms of online marketing.
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Knopp, Filip. "Zvyšování obchodní výkonnosti webu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193052.
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This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users with a positive brand experience and allow organizations a sustainable competitive advantage, differentiation and higher marketing ROI.
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Jarolín, Michael. "Analýza a návrh rámce webové aplikace pro obchodování na kapitálových trzích." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198454.
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Thesis is focused on trading information systems in capital markets. The aim of this thesis is to analyze trading information systems and create model of hypothetical online trading platform. The model should consolidate the knowledge of the existing solutions for trading in the capital market. The thesis is divided into three parts. The theoretical part provides a basic description of trading information systems in the capital market. Second, analytic part of the thesis is focused on structure of brokerage trading information system. The first analysis is focused on analyze portfolio of the current trading platforms offered by brokerage. The second analysis is focused on analyze internal functionality structure of the selected group of trading platform. The aim of this analysis is to find and describe the portfolio functionalities of trading platforms and identified the basis or standard functionalities of trading platforms. Resulting data from second analysis are important for third part for this thesis. Third, main part of this thesis is devoted on creating model of hypothetical online trading platform. This part consist several sets of models and together created one complex model of hypothetical online trading platform.
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Bartáková, Kateřina. "Marketingová komunikace obchodní firmy Archmanic s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-412963.
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The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.
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Zahradník, Jan. "Využití Google Analytics v eshopu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162548.
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The present thesis focuses on a specific e-shop operating mainly within the Czech market and the ways it uses one of the most significant tools of web analysis -- Google Analytics. The aim of the thesis is an analysis of the key areas, i.e. visitor analysis, visitor sourcing analysis and content analysis. The problematic areas are based on these as well as recommendations and suggestions that should help, once these have been applied, improve the service quality leading to increased revenue and better competitiveness within the market.
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Ženatová, Eva. "Návrh dílčí strategie při propagaci elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224396.
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This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
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Nemejovský, Michal. "Klíčové aspekty webových aplikací dle jejich obchodního zaměření." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163934.
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The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
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Bolješik, Michal. "Analýza postojů českých uživatelů k obchodním řetězcům na základě dat ze sociálních sítí a webových diskusí." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2017. http://www.nusl.cz/ntk/nusl-363774.
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The goal of this thesis is to design and implement a system that analyses data from the web mentioning Czech grocery chain stores. Implemented system is able to download such data automatically, perform sentiment analysis of the data, extract locations and chain stores' names from the data and index the data. The system also includes a user interface showing results of the analyses. The first part of the thesis surveys the state of the art in collecting data from web, sentiment analysis and indexing documents. A description of the discussed system's design and its implementation follows. The last part of the thesis evaluates implemented system
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Chudomelka, Jan. "Použitelnost webu a mobilní dotyková zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142236.
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The theoretical part of this thesis deals with the role of usability in relation to the expansion of mobile touch-screen devices. It studies how the purchase decisions of users of these devices can be influenced and how to avoid unnecessary web usability obstacles. The practical part examines mobile traffic and usability of selected online stores. Based on the practical and theoretical knowledge there are recommendations for creating an accessible and usable website, evaluation of the potential benefits and calculation of payback period of an given investment.
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Tejada, Rodriguez Adriana Cecilia. "E-marketing strategy for introducing peruvian products in selected European country." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71815.
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The Internet has revolutionized the way the world used to work by becoming a crucial part in people's lifestyle. Nowadays, the speed and extent with which people can communicate has reached unimaginable levels, affecting significantly their behavior and the way they do business. This thesis aims to clarify how does business models have changed with the implementation of the Internet by introducing one of its newest e-business models, an "online store" and its following e-marketing plan concepts. Similarly, the thesis also aims to elaborate a project where this e-business model is used to introduce Peruvian products to the Belgian market and evaluate its viability. For this purposes, an e-marketing plan of the mentioned project was developed including macro and micro analysis and customer analysis with its respective marketing research, finalizing with the elaboration of the e-marketing mix strategies. The results of the project revealed that most of the changes of implementing Internet in the business process become noticeable in the formulation of the marketing mix strategies. Regarding the project itself, the study concluded that there exist the right conditions in the country and its potential customers to be profitable. Nonetheless, success will only be reached by the effective implementation of the promotional strategies that help create brand-awareness and loyal relationships with the customers.
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Daněk, Lukáš. "Řešení Business Intelligence pro e-shopové platformy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191990.
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This diploma thesis' main subject is to design a service that automatically analyses (e-shop) data, interprets them and consequently provides users with results of this analysis via web service. Design of this service includes concept composition its technical solution and market verification. The main purpose of this thesis is to design an online service for small and medium sized e-shops, that will (based on provided data) deliver information for e-shop performance optimization. Aspects taken into account are service functionality, its technical solution and business plan destined for its market launch. Theoretical part focuses on analysis of online analytical tools that are available for users on market. It looks at internet e-shops market and analyses users' requirements for analytical tool/service either. This part delivers a list of currently available analytical platforms and services that are convenient for e-shops to be used. Then these tools are compared amongst each other. Criteria for comparison are the usability of service, its user experience, positive and negative aspects related to these predefined criteria. Practical part of this thesis specifies functional and non-functional requirements on service, its user interface. The whole concept is verified on market by interview. Discovered requirements are consequently applied in technical solution design and business plan composition. Overall view of functionality and feasibility of the newly designed service and its verification in real environment is the preoccupation of this part as well.
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Snížek, Martin. "Optimalizace webu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17189.
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This work's topic is conversion rate optimization (CRO) -- activity, that leads to better business and website results, higher company income, through detailed knowledge of website visitors' behaviour and psychology and consecutive website adjustments. Conversion optimization's goal isn't getting more visitors to the website, it only focuses on unlocking maximum commercial potential of them -- orders, leads or other goals. The main purpose of this work is to summarize this newly developing topic complexly, as one of the first works in Czech, and demonstrating conversion rate optimization potential on a practical example. The work consists of following parts: - What is conversion rate optimization -- which disciplines and areas it comprises, the optimization process, pros and cons of optimization and redesign and more basic information on conversion rate optimization. - Some of conversion rate methods: * Multivariate and A/B testing -- what it is, how it is done, technological solutions, best practices. * Web analytics -- what it comprises, what functions it takes, what are the technological solutions and their pros and cons, web analytics implementation. * User testing -- how to do it properly. * Personas and user scenarios -- what they are and how to use them. - Case study about conversion optimization of the website Kentico.com -- utilization of described methods on a practical example including the results of optimization.
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DOŠEK, Jiří. "Elektronický obchod v praxi." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-112750.
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This graduation thesis deals with a detailed study of electronic commerce. The development process of e-commerce is described from the early ages of internet trading in the world and in the Czech Republic. The thesis also presents various types of electronic commerce and the practical part of the thesis provides practical examples of two enterprises and describes their life cycle from the foundation up to the effective functioning in practice. In the conclusion of my thesis, a suggestion of an innovative feature is created by a practical application, and is embedded into the internet trade.
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Jančovičová, Dominika. "Vylepšenie fulltextového vyhl'adávacieho algoritmu pre elektronické obchody." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251343.
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The diploma thesis is dedicated to research, suggestion of solution and implementation of innovating algorithm of the fulltext search in the web pages of an electronic shop. The theoretical part deals with the searching in the e-shops. Customer's search behavior is described, further information about the field of web analysis is given and some of the characteristics of fulltext search engines are offered. The practical part is concerned with the analysis of the visits of the web shop, the assessment of current situation of searching, the determination of customer's preferences. This is the base for formulating business rules and improving search algorithm. Finally, the thesis deals with the implementation in scripting language PHP.
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Šmaková, Kateřina. "Využití online marketingu internetovými obchody s interiérovým vybavením." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-429706.
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Šmaková, K. Use of online marketing for e-shops with interior furnishings. Diplo-ma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on e-shops with interior furnishings, especially on the use of individual forms of online marketing by these e-shops. Literary re-search is devoted primarily to web site analysis, SEO, Search Engine Optimization and individual forms of online marketing communication. In this diploma thesis results of analysis of on-page and off-page factors of selected e-shops are inter-preted and further analysed. Based on the results obtained through the services offered by online marketing agency HPR recommendation was created on how to distribute the budget within the online forms of online marketing.
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Matyáš, Michal. "Webová aplikace pro testování obchodních strategií a predikci časových řad." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-190141.
Full textAbstract:
This diploma thesis deals with the creation and testing of trading strategies based on technical analysis and prediction of time series using neural networks. The the-oretical part introduces the reader to basic methods of market analysis, especially with technical analysis. In the practical part there are analyzed available options for testing trading strategies and designed functions and structure, which are used to implement web application.
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JONÁŠOVÁ, Jana. "Návrh obchodně úspěšného webu a trendy v online marketingu." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251909.
Full textAbstract:
The aim of this thesis is to show how to design a commercially successful website and what are the possibilities of its succesive promotion. First a user research and analysis of competition is done and on the basis of this a new website is designed and created. After its implementation this site is then supported by several online marketing tools.