Log in

Relevant bibliographies by topics / Web site design / Journal articles

To see the other types of publications on this topic, follow the link: Web site design.

Journal articles on the topic 'Web site design'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Web site design.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Rosen, Deborah E., Elizabeth Purinton, and Scott F. Lloyd. "Web Site Design." Journal of Electronic Commerce in Organizations 2, no. 1 (January 2004): 15–28. http://dx.doi.org/10.4018/jeco.2004010102.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Papson, Stephen, Robert Goldman, and Noah Kersey. "Web Site Design." American Behavioral Scientist 47, no. 12 (August 2004): 1617–43. http://dx.doi.org/10.1177/0002764204266241.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Peters-Walters, Stacy. "Accessible Web Site Design." TEACHING Exceptional Children 30, no. 5 (May 1998): 42–47. http://dx.doi.org/10.1177/004005999803000509.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Ivory, M. Y., and M. A. Hearst. "Improving Web site design." IEEE Internet Computing 6, no. 2 (2002): 56–63. http://dx.doi.org/10.1109/4236.991444.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Tarafdar, Monideepa, and Jie ("Jennifer") Zhang. "Analyzing the Influence of Web Site Design Parameters on Web Site Usability." Information Resources Management Journal 18, no. 4 (October 2005): 62–80. http://dx.doi.org/10.4018/irmj.2005100104.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

De Jong, Menno D. T., and Yuguang Wu. "Functional Complexity and Web Site Design." Journal of Business and Technical Communication 32, no. 3 (March 18, 2018): 347–72. http://dx.doi.org/10.1177/1050651918762029.

Full text

Abstract:

Functional complexity is a widespread and underresearched phenomenon in Web sites. This article explores a specific case of functional complexity by analyzing the content of UNESCO World Heritage Web sites, which have to meet demands from both World Heritage and tourism perspectives. Based on a functional analysis, a content checklist was developed and used to evaluate a sample of 30 World Heritage Web sites. The results show that World Heritage Web sites generally fall short in all content categories. A cluster analysis reveals three types of World Heritage Web sites based on their emphasis on World Heritage content versus tourism content: (a) less well-developed Web sites (no emphasis), (b) Web sites of World Heritage Sites with touristic possibilities (emphasis on World Heritage), and (c) Web sites of touristic attractions with outstanding cultural or natural value (emphasis on tourism). In all, the findings show that functional complexity poses serious threats to the exhaustiveness of a Web site’s information and that evaluation approaches based on functional analysis can be useful in detecting blindspots in the content provided.

APA, Harvard, Vancouver, ISO, and other styles

7

Thomas, B. "Rank and file [Web site design]." IEEE Internet Computing 2, no. 4 (1998): 92–93. http://dx.doi.org/10.1109/4236.707812.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Iyengar, A., J. Challenger, D. Dias, and P. Dantzig. "High performance Web site design techniques." IEEE Internet Computing 4, no. 2 (2000): 17–26. http://dx.doi.org/10.1109/4236.832942.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Seidler, Peter, and Thomas Müller. "Global Dimensions of Web Site Design." Design Management Journal (Former Series) 10, no. 4 (June 10, 2010): 47–52. http://dx.doi.org/10.1111/j.1948-7169.1999.tb00276.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Ivory, Melody Y., and Rodrick Megraw. "Evolution of web site design patterns." ACM Transactions on Information Systems 23, no. 4 (October 2005): 463–97. http://dx.doi.org/10.1145/1095872.1095876.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Cox, Andrew. "Web site design and content management." VINE 31, no. 3 (September 2001): 3–5. http://dx.doi.org/10.1108/03055720010804078.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Reisman, J. "Web site design: less is more." IT Professional 1, no. 5 (1999): 63–64. http://dx.doi.org/10.1109/6294.793676.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Harvey, Trevor. "All change in web site design." British Journal of Healthcare Management 7, no. 2 (February 2001): 81. http://dx.doi.org/10.12968/bjhc.2001.7.2.19071.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Mardiani, Eri, Nur Rahmansyah, Sari Ningsih, Endah Tri Esthi Handayani, Aditya Nur Rohman, Cintia Marito Sihombing, Ratih Tri Lestari, Trie Widiarti Ningsih, and Yusriana Chusna Fadilah. "A Jauharah Hijab Web Site Design." Jurnal Sains dan Teknologi Industri 20, no. 2 (May 15, 2023): 914. http://dx.doi.org/10.24014/sitekin.v20i2.22512.

Full text

Abstract:

In this modern era, Muslimah fashion in Indonesia has become one of the fastest-growing sectors, making many consumers look for Muslimah fashion to follow this fashion trend. Muslim women in Indonesia have various tastes in wearing Muslim clothing. Muslim clothing known as the hijab now has many views with an interesting variety of creativity, so this has caused many Muslim women in various circles in Indonesia to wear the hijab for their daily clothes. This hijab business is a business that has a very small loss potential because the hijab is a product that is not easily damaged and does not spoil. Correct storage and skills in creating new variations and combining clothes and hijab with trendy styles will make the hijab sell well. The target market is not only adult women but various groups, ages, and social statuses because the modern hijab is now more flexible and can be combined with everyday clothes.

APA, Harvard, Vancouver, ISO, and other styles

15

Spragins, J. "Web site engineering: beyond web page design [Book Reviews]." IEEE Network 12, no. 6 (1998): 5. http://dx.doi.org/10.1109/mnet.1998.752633.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Giurgiu, Luminita, and Ilie Gligorea. "Responsive Web Design Techniques." International conference KNOWLEDGE-BASED ORGANIZATION 23, no. 3 (June 27, 2017): 37–42. http://dx.doi.org/10.1515/kbo-2017-0153.

Full text

Abstract:

Abstract First introduced by Ethan Marcotte in 2010 in his article Responsive Web Design, responsive design concept refers to the ability of a website to adapt to different resolutions and devices on which it is displayed (PCs, laptops, tablets, smartphones, etc.) without undergoing degradation. The site should recognize what device it is displayed on and automatically respond to user preferences. This approach comes to the aid of those who were forced to do a lot of versions of the site, so that it can be accessed from the iPad, Blackberry, Kindle, netbook, iPhone and so on[1], and becomes today a necessity. While using the same code and URL, a responsive website can provide an optimum viewing experience - without resizing, panning or scrolling on most of the devices. Web designers approached approach the new challenge with many and various solutions. To keep up with the transformations emerging in web design, this article intends to discuss the issues applied to the Land Forces Academy’s official site.

APA, Harvard, Vancouver, ISO, and other styles

17

Yook ho-joon. "The Web Style Guide through Corporate Integrated Web Site Design." Journal of Korea Design Forum ll, no. 20 (August 2008): 221–35. http://dx.doi.org/10.21326/ksdt.2008..20.020.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Gofman, Alex, Howard R. Moskowitz, and Tõnis Mets. "Integrating science into web design: consumer‐driven web site optimization." Journal of Consumer Marketing 26, no. 4 (June 26, 2009): 286–98. http://dx.doi.org/10.1108/07363760910965882.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Palmer, Jonathan W. "Web Site Usability, Design, and Performance Metrics." Information Systems Research 13, no. 2 (June 2002): 151–67. http://dx.doi.org/10.1287/isre.13.2.151.88.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Taylor, Mark John, Fausto Sainz Salces, and Sandra Patricia Duffy. "Teaching web site design: science or art?" Journal of Further and Higher Education 29, no. 4 (November 2005): 331–40. http://dx.doi.org/10.1080/03098770500353425.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Kin Yeung Wong and Kai Hau Yeung. "Site-based approach to Web cache design." IEEE Internet Computing 5, no. 5 (2001): 28–34. http://dx.doi.org/10.1109/4236.957892.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Taylor, M. J., and D. England. "Internet marketing: web site navigational design issues." Marketing Intelligence & Planning 24, no. 1 (January 2006): 77–85. http://dx.doi.org/10.1108/02634500610641570.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Glassman, Nancy R., and Phil Shen. "One Site Fits All: Responsive Web Design." Journal of Electronic Resources in Medical Libraries 11, no. 2 (April 2014): 78–90. http://dx.doi.org/10.1080/15424065.2014.908347.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

KOTAMRAJU, NALINI P. "The Birth of Web Site Design Skills." American Behavioral Scientist 43, no. 3 (November 1999): 464–74. http://dx.doi.org/10.1177/00027649921955380.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Robins, David, and Jason Holmes. "Aesthetics and credibility in web site design." Information Processing & Management 44, no. 1 (January 2008): 386–99. http://dx.doi.org/10.1016/j.ipm.2007.02.003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Sproat, Sara Breckenridge. "Principles of Web Site Development and Design." Journal for Nurses in Staff Development (JNSD) 18, no. 2 (March 2002): 68–72. http://dx.doi.org/10.1097/00124645-200203000-00003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Long, Chris Evin. "Web Site Design Resources for the Librarian." Internet Reference Services Quarterly 5, no. 2 (June 2000): 31–40. http://dx.doi.org/10.1300/j136v05n02_05.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Kim, Sung‐Eon, Thomas Shaw, and Helmut Schneider. "Web site design benchmarking within industry groups." Internet Research 13, no. 1 (March 2003): 17–26. http://dx.doi.org/10.1108/10662240310458341.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Chevalier, Aline, and Melody Y. Ivory. "Web site designs: Influences of designer's expertise and design constraints." International Journal of Human-Computer Studies 58, no. 1 (January 2003): 57–87. http://dx.doi.org/10.1016/s1071-5819(02)00126-x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Gocmen, Pelin Ozturk. "Web design for user experience: Virgin America web site case study." Global Journal of Arts Education 7, no. 4 (January 12, 2018): 107–13. http://dx.doi.org/10.18844/gjae.v7i4.3058.

Full text

Abstract:

Web usability is the ease of use of a website. Some goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. On the other hand, user experience is something more than usability. It includes each and every experience that the users have while using the service. And of course, usability rules affect the user experience. In this study, understanding the principles of user-centered design and how it improves user experience is the main purpose. For this aim, https://www.virginamerica.com, which is the web site that gained the two thousand sixteen Best User Experince award from The Webby Awards, has been studied as a case study. Keywords: web design, user experience, Virgin America.

APA, Harvard, Vancouver, ISO, and other styles

31

Kim, Hyeonsoo, Yun Jung Choi, and Yuri Lee. "Web atmospheric qualities in luxury fashion brand web sites." Journal of Fashion Marketing and Management 19, no. 4 (September 14, 2015): 384–401. http://dx.doi.org/10.1108/jfmm-09-2013-0103.

Full text

Abstract:

Purpose – The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand, which is essential to build valid strategies for e-retailing. Design/methodology/approach – An empirical study was conducted and quantitative analyses of 292 respondents’ shopping experiences yielded findings that confirm the impact of atmospherics upon the shopper’s views of the web site and the brand. Structural equation modeling was used to test the research hypotheses. Findings – Both low task-relevant atmospherics (web site design, responsive customer service) and high task-relevant atmospherics (product information, convenience) affect the consumers’ revisit intentions toward the web site, while web site design directly affected brand attitude. The study also illustrates the mediating roles of product information and convenience to the relationships between web site design and responsive customer service and the consumers’ revisit intentions toward the site. Practical implications – This study provides insights for luxury e-tailing. Luxury e-tailers should understand the different effects depending upon the types of web atmospheric qualities and use them strategically. Originality/value – The main contribution of the study is to highlight the unique aspects of luxury online shopping in the Korean context. This study also contributes to e-commerce research by providing an expanded understanding of the interrelationship between types of web atmospheric qualities.

APA, Harvard, Vancouver, ISO, and other styles

32

Wang, Valerie, Hao Lou, Yong Wang, and Chiquan Guo. "Differences in organizational web site design across cultures." Asia Pacific Journal of Marketing and Logistics 27, no. 4 (September 14, 2015): 582–99. http://dx.doi.org/10.1108/apjml-07-2014-0116.

Full text

Abstract:

Purpose – The purpose of this paper is to compare organizational web site design attributes between US and Chinese small- and medium-sized enterprises (SMEs). Design/methodology/approach – The study uses 18 web site design variables identified by previous research. Findings – The results show that US and Chinese SME corporate web sites have both similarities and differences in terms of web site design attributes. The design differences are not much affected by the impacts of macro-economy and technology gaps. However, US and Chinese SMEs may differ in terms of their marketing practices and cultural orientations, and as a result, web site design attributes still remain significantly different. Originality/value – Marketing and cultural factors are found to be important determinants in SMEs’ organizational web site design across the two countries.

APA, Harvard, Vancouver, ISO, and other styles

33

Marquis, Gerald P. "Application of traditional system design techniques to web site design." Information and Software Technology 44, no. 9 (June 2002): 507–12. http://dx.doi.org/10.1016/s0950-5849(02)00050-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

김은숙, 성동선, and 공용택. "The Web-site Design Study of UX Design Perspective - Focused on Portal Site : NAVER -." Journal of Korea Design Forum ll, no. 36 (August 2012): 243–52. http://dx.doi.org/10.21326/ksdt.2012..36.021.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Song, Bo, and Sheng Bo Chen. "Reorganization of Web Site Structure Using Web Logs." Advanced Materials Research 756-759 (September 2013): 1828–34. http://dx.doi.org/10.4028/www.scientific.net/amr.756-759.1828.

Full text

Abstract:

With the rapid development and evolution of Internet, Web applications play a significant role in people's daily life and daily work. Usually, Web developers design the structure of the web application according to their experiences. But as the evolution of web applications, the existing structure is not enough to meet the needs of the users. This paper proposes an approach to reorganizing the structure of web applications dynamically based on Web logs. Obtained structure of the web application is more reasonable, more convenient to provide services for the users.

APA, Harvard, Vancouver, ISO, and other styles

36

Gao, Wei Chun, Wu Xue Jiang, Wei Hai Gao, Jun Fan Liu, and Jin Chuan Chen. "Design and Implementation of Web Instant Communication System Based on Web 2.0." Advanced Materials Research 850-851 (December 2013): 533–36. http://dx.doi.org/10.4028/www.scientific.net/amr.850-851.533.

Full text

Abstract:

The self-organizing thought of the network resource based on Web2.0 can innovatively combine the web page and instant communication, realize the function for the normal user to add, find and enter into the chat room for any web page at the client side, and the users browsing the same URL and website can enter into the same chat room to communication, thus providing the communication place for all users visiting the same web page and achieving the aim to improve the visitor activity, user viscosity and visitor conversion rate of the site.

APA, Harvard, Vancouver, ISO, and other styles

37

França, Sr Dos Santos. "WEB DESIGN RESPONSIVO: CAMINHOS PARA UM SITE ADAPTÁVEL." Interfaces Científicas - Exatas e Tecnológicas 1, no. 2 (May 28, 2015): 75. http://dx.doi.org/10.17564/2359-4934.2015v1n2p75-84.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

França, Sr dos Santos. "WEB DESIGN RESPONSIVO: CAMINHOS PARA UM SITE ADAPTÁVEL." Interfaces Científicas - Exatas e Tecnológicas 1, no. 2 (May 28, 2015): 75–84. http://dx.doi.org/10.17564/2359-4942.2015v1n2p75-84.

Full text

Abstract:

O presente artigo tem por objetivo discutir a importância de utilizar o web design responsivo na construção de sites, a fim de garantir um site adaptável, agradável, sem abrir mão da usabilidade para os usuários de dispositivos moveis. Inicialmente, caracterizamos o que vêm a ser a web responsiva e seu nascimento. Em seguida, apresentamos a tríade para construir um site adaptável a qualquer tamanho de tela. Portanto, conhecer a tríade (layout fluídos, media queries e imagens responsivas) para construção de um site responsivo é importante para os web designs, sendo que se aprofundar mais neste assunto contribuirá no desenvolvimento de um site responsivo mais estruturado, seguro e expansível.

APA, Harvard, Vancouver, ISO, and other styles

39

&NA;. "New Guide to Web Site Design for Physicians." Emergency Medicine News 26, no. 3 (March 2004): 28. http://dx.doi.org/10.1097/00132981-200403000-00023.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Dale, Sylvie. "Visual design heralds new era for Web site." Leading Edge 26, no. 6 (June 2007): 726–28. http://dx.doi.org/10.1190/tle26060726.1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

&NA;. ""Design Your Own" Web Site for Healthcare Furniture." Journal of Clinical Engineering 30, no. 3 (July 2005): 128. http://dx.doi.org/10.1097/00004669-200507000-00038.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Wen, H. Joseph, Houn‐Gee Chen, and Hsin‐Ginn Hwang. "E‐commerce Web site design: strategies and models." Information Management & Computer Security 9, no. 1 (March 2001): 5–12. http://dx.doi.org/10.1108/09685220110366713.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Taylor, M. J., S. Wade, and D. England. "Informing IT system Web site design through normalisation." Internet Research 13, no. 5 (December 2003): 342–55. http://dx.doi.org/10.1108/10662240310501621.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Ettredge, Michael, Vernon J. Richardson, and Susan Scholz. "A web site design model for financial information." Communications of the ACM 44, no. 11 (November 2001): 51–56. http://dx.doi.org/10.1145/384150.384161.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Wong, K. Y., and K. H. Yeung. "Alternative web caching design: a site-based approach." IET Communications 4, no. 12 (2010): 1504. http://dx.doi.org/10.1049/iet-com.2009.0795.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Brown, William, Mezbahur Rahman, and Travis Hacker. "Home page usability and credibility." Information Management & Computer Security 14, no. 3 (May 1, 2006): 252–69. http://dx.doi.org/10.1108/09685220610670404.

Full text

Abstract:

PurposeThe purpose of the research was to compare web site designs used by the fastest growing companies in the USA to the largest companies in the USA and to benchmark those designs against best practices as defined by a leading consultant in the industry.Design/methodology/approachThis approach surveyed the web site designs by each group of companies against a set of best practices and developed summary data about the observations.FindingsThe largest companies in the USA used designs that are more consistent with the best practices as defined by a leading consultant in the industry.Research limitations/implicationsThe fastest growing companies did not use best practices in their web site design and still maintained very rapid growth as evidenced by their national rankings. A poorly executed design was less of a detractor to the company's success than anticipated. Web site design may have a role (positive or negative) in the company's growth rate but further research is required to understand the scope and nature of the role.Practical implicationsThe reason why a company maintains a rapid growth rate may be dependent on numerous factors and as such, a comprehensive evaluation of why a company sustains a rapid growth rate should be undertaken. The role of the web site in the company's success should be evaluated in more depth.Originality/valueThis paper has value for web site designers, entrepreneurs, IT management, IT consultants, and large company personnel involved with web site design.

APA, Harvard, Vancouver, ISO, and other styles

47

Becker, Danielle A., and Lauren Yannotta. "Modeling a Library Web Site Redesign Process: Developing a User-Centered Web Site Through Usability Testing." Information Technology and Libraries 32, no. 1 (March 30, 2013): 6. http://dx.doi.org/10.6017/ital.v32i1.2311.

Full text

Abstract:

<p class="p1">This article presents a model for creating a strong, user-centered web presence by pairing usability testing and the design process. Four rounds of usability testing were conducted throughout the process of building a new academic library web site. Participants were asked to perform tasks using a talk-aloud protocol. Tasks were based on guiding principles of web usability that served as a framework for the new site. Results from this study show that testing throughout the design process is an effective way to build a web site that not only reflects user needs and preferences, but can be easily changed as new resources and technologies emerge.</p><p> </p>

APA, Harvard, Vancouver, ISO, and other styles

48

Cui, Tingru, Xinwei Wang, and Hock-Hai Teo. "Building a Culturally-Competent Web Site." Journal of Global Information Management 23, no. 4 (October 2015): 1–25. http://dx.doi.org/10.4018/jgim.2015100101.

Full text

Abstract:

The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the Web site, and the subsequent user satisfaction towards the Web site. More specifically, the authors focus on the breadth versus depth of a Web site's structure. A laboratory experiment involving participants from China and the United States was conducted to test the hypotheses. The results showed that cultural cognitive style and Web site structure indeed interact to affect user perception and performance. People with holistic and analytic cultural cognitive styles displayed different perceived navigability and user performance on “broad” and “deep” Web sites. This study adds a cultural dimension to our knowledge on how Web site structure can affect users' experience. It also suggests pragmatic strategies for Web site design practitioners to improve website design in order to produce compelling navigation experience for users from diverse cultures.

APA, Harvard, Vancouver, ISO, and other styles

49

Cyr, Dianne. "Return Visits: A Review of how Web Site Design Can Engender Visitor Loyalty." Journal of Information Technology 29, no. 1 (March 2014): 1–26. http://dx.doi.org/10.1057/jit.2013.25.

Full text

Abstract:

Both the use of Web sites and the empirical knowledge as to what constitutes effective Web site design has grown exponentially in recent years. The aim of the current article is to outline the history and key elements of Web site design in an e-commerce context - primarily in the period 2002-2012. It was in 2002 that a Special Issue of ISR was focused on ‘Measuring e-Commerce in Net-Enabled Organizations.’ Before this, work was conducted on Web site design, but much of it was anecdotal. Systematic, empirical research and modeling of Web site design to dependent variables like trust, satisfaction, and loyalty until then had not receive substantial focus - at least in the information systems domain. In addition to an overview of empirical findings, this article has a practical focus on what designers must know about Web site elements if they are to provide compelling user experiences, taking into account the site's likely users. To this end, the article elaborates components of effective Web site design, user characteristics, and the online context that impact Web usage and acceptance, and design issues as they are relevant to diverse users including those in global markets. Web site elements that result in positive business impact are articulated. This retrospective on Web site design concludes with an overview of future research directions and current developments.

APA, Harvard, Vancouver, ISO, and other styles

50

Geissler, Gary L. "Building customer relationships online: the Web site designers’ perspective." Journal of Consumer Marketing 18, no. 6 (November 1, 2001): 488–502. http://dx.doi.org/10.1108/eum0000000006154.

Full text

Abstract:

To date, most published work concerning effective Web site design has been based on personal opinion or experience, not on research. Uses 50 in‐depth interviews with Web site designers to identify key design considerations and online customer conversion and relationship strategies. A proposed model illustrates a direct relationship between Web site design and the online customer conversion process. Relationship marketing, integrated marketing communications, and segmenting, targeting, and positioning should guide both Web site design and customer conversion. Ultimately, a Web site should help to establish, build, and maintain long‐term customer relations. Managerial implications are introduced and discussed.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!