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1
Wasisto, Aryo. "Electoral volatility of the 2019 presidential election: A study in Jakarta and Depok, Indonesia." Masyarakat, Kebudayaan dan Politik 34, no. 3 (June 23, 2021): 281. http://dx.doi.org/10.20473/mkp.v34i32021.281-292.
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In democratic countries around the world, electoral volatility is a challenge for political actors. Because one vote is significant, political parties and candidates are increasingly difficult to predict the preferences of citizens. This study aimed to analyze motivational factors that make voters change their choice of votes. This study employed a quantitative method and proposed three variables, including political sophistication, candidate evaluation, and exposure to media campaigns. The results of the logistic regression show that voters who positively evaluate candidates become loyal voters (p-value £ 0.001). Meanwhile, voters who consume political information from social media and the internet intensively, as well as those who are interested in politics are non-volatile voters (p-value £ 0.001 and p-value £ 0.01, respectively). These findings contrast with studies in parliamentary countries where interest in politics motivates voters to change their votes. In these analyzes, this study focuses on examining the inter-election volatility of 2014-2019 in the context of the presidential election in Indonesia. The data were obtained from a post-2019 election survey (non-probability sampling), for respondents in South Jakarta, East Jakarta, and Depok City, who had elected the president in the 2014 and 2019 elections.
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Bariguna, Ferdhiman P., Affan Sulaeman, and Wawan Budi Darmawan. "Electoral Behavior in The Electability of Presidential and Vice Presidential Candidates in The 2019 Elections." JIP (Jurnal Ilmu Pemerintahan) : Kajian Ilmu Pemerintahan dan Politik Daerah 6, no. 1 (March 22, 2021): 13–22. http://dx.doi.org/10.24905/jip.6.1.2021.13-22.
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This study aims to explain how factors, such as social and religious status, candidate figures, party identity, social and conventional media interactions, issue and program orientation, support of influential figures, and funds affect voter behavior in the 2019 Presidential and Vice Presidential Elections, to be precise in Ibun District. The study of voting behavior was developed because party identification or party loyalty did not have a strong influence, while what happened was that there were social divisions that had strong ties to voter behavior. An interesting phenomenon occurred in Ibun Subdistrict since there was a significant change in the number of voters in the 2014 presidential election where Prabowo received more votes than Jokowi, while in 2019, Jokowi received more votes than Prabowo. The research method in this research was explanatory quantitative research methods by collecting data from the results of questionnaires and documentation. The structural equation model (SEM) analysis method was also carried out to determine the effect of the dependent variable on the independent variable. Based on the findings obtained from this research, the researcher found that four variables greatly influenced the electability of candidates, namely media, the intensity of volunteer visits, religion, and role models. Psychological, sociological, and rational factors map voter behavior so that this can be applied in Ibun Subdistrict. The psychological aspects are represented by the media and role models; the sociological aspect represented by religion, while the rational aspect is represented by the figure of the candidate. Therefore, to increase the electability of candidates, they should imoprove positive image in the media, the intensity of volunteer visits, social piety from religious factors, and relationships with local community leaders.
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Lichtenegger, Klaus, and Tarik Hadzibeganovic. "The interplay of self-reflection, social interaction and random events in the dynamics of opinion flow in two-party democracies." International Journal of Modern Physics C 27, no. 05 (May 2016): 1650065. http://dx.doi.org/10.1142/s0129183116500650.
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We propose a continuous process opinion formation model to study the dynamics of a multi-level relationship between voters, political parties, and facts in two-party democratic elections. In our model, opinions can take any real value between two extremes and an unaligned, moderate opinion state without a preference. Starting with a random opinion configuration, individual voter opinions evolve and change over time due to self-reflection, inter-personal communication, external media influence, and noise. Parties are influenced by their own ideologies, facts, and voters’ opinions. Elections are held periodically and the party that is closer in opinion to the majority of voters forms the new government. The government policy is then expected to be in proximity to the voter opinions and the policies of the currently ruling political party. We analyze the tension of opinions as a measure of how dramatically opinions can disagree within a given sample of voters and the success of the government and parties as the degree of coincidence between the policies and facts. Our model generates realistic quasi-periodic alternations between incumbents and challengers that are typical for two-party systems. Moreover, our model shows that relative to other voters’ strategies, conscious voting can lead to more successful governments of not only fact-oriented but also pragmatic and balanced political parties, irrespective of the strategies of the competing opposition parties. In addition, our simulations uncover several interesting features including less victories for strictly ideological or fact-oriented parties unless they include some aspects of populism or pragmatism. In this sense, our model can also describe situations where election outcomes are not necessarily based on votes for the current programs of competing parties and their placement on relevant issues, but instead result from voters’ dissatisfaction with the previous government and the votes against it.
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Andriana, Dina, Widarti Widarti, and Jusuf Fadilah. "CAMERA BRANDING CALON WALIKOTA DI MEDIA SOSIAL (Studi Kasus Pilwakot 2015 Paslon Idris-Pradi)." J-IKA 7, no. 1 (March 18, 2020): 8–24. http://dx.doi.org/10.31294/kom.v7i1.7548.
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Abstract This study discusses the case of camera branding conducted by the regional head candidate pair Idris-Pradi on social media as a campaign tool in obtaining votes in PILWAKOT DEPOK 2015. The study uses a qualitative approach with a constructivist paradigm, the nature of descriptive research with the case study research method from Yin. The forms of photo / camera branding can be seen from the use of shooting ranging from shooting, angle of view (angle) shooting, the type of lens used, the focal point used, lighting and prominent coloration in photographs. In addition, the camera branding element in the form of an authentic element and the unique element of the paslon profile also supports the level of electability. The use of photo / camera branding can have direct and indirect effects for voters. And voters in Depok are more of the majority of traditional voter types, although around 37.6% of voters in Depok are of productive age.
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Silva, Adriana Campos, Polianna Pereira Dos Santos, and Júlia Rocha De Barcelos. "Democracy and information: the null vote and its misconception in Brazil / Democracia e informação: o voto nulo no Brasil." Revista Direitos Fundamentais & Democracia 22, no. 1 (April 7, 2017): 257. http://dx.doi.org/10.25192/issn.1982-0496.rdfd.v22i1726.
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Abstract: This study intends to analyze a common misconception regarding null votes in Brazil, by which electors may end up basing themselves on false premises to second their electoral choices. It uses social media, official elections data and historical legislation, in order to better understand the origin of the misconception and its effects on the legitimacy of democracy. In Brazil, it is possible that an elector abstains from voting, votes blank or null, or votes for a candidate or party. The first three of these behaviors are defined here as “electoral indifference”. In these cases, the democratic principle requires that the voter is aware of the potential effects of his choice. Information is therefore essential, for the ability to intervene in political decisions and the extension of that ability to the widest range of adults are criteria for democracy that can only be reached through enlightened understanding.Resumo: Este estudo pretende analisar um equívoco comum, relacionado a votos nulos no Brasil, em razão do qual eleitores podem acabar se baseando em premissas falsas para fundamentar suas escolhas eleitorais. Utiliza-se de mídias sociais, dados oficiais de eleições e legislação histórica para melhor entender a origem desse equívoco e seus efeitos na legitimidade da democracia. No Brasil é possível que um eleitor se abstenha de votar, vote branco ou nulo, ou vote em um candidato ou partido. Os três primeiros desses comportamentos podem ser definidos como alheamento eleitoral. Nesses casos, o princípio democrático exige que o eleitor esteja ciente dos efeitos potenciais de sua escolha. A informação é, assim, essencial, uma vez que a habilidade de intervir em decisões políticas e a extensão desta habilidade ao maior número de adultos são critérios para a democracia que só podem ser alcançados por meio do entendimento esclarecido.
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Bright, Jonathan, Scott Hale, Bharath Ganesh, Andrew Bulovsky, Helen Margetts, and Phil Howard. "Does Campaigning on Social Media Make a Difference? Evidence From Candidate Use of Twitter During the 2015 and 2017 U.K. Elections." Communication Research 47, no. 7 (September 11, 2019): 988–1009. http://dx.doi.org/10.1177/0093650219872394.
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Political campaigning on social media is a core feature of contemporary democracy. However, evidence of the effectiveness of this type of campaigning is thin. This study tests three theories linking social media to vote outcomes, using a novel 6,000 observation panel data set from two British elections. We find that Twitter-based campaigning does seem to help win votes. The impact of Twitter use is small, though comparable with campaign spending. Our data suggest that social media campaign effects are achieved through using Twitter as a broadcast mechanism. Despite much literature encouraging politicians to engage with social platforms in an interactive fashion, we find no evidence that this style of communication improves electoral outcomes. In light of our results, theories of how social media are changing processes of campaigns and elections are discussed and enhanced.
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Isnin, Nadrawina. "Social Media, Religion, Gender and Politics in Malaysia: A Case of the Social Media Usage by Sarawak Muslim Female Candidates in Batang Sadong and Batang Lupar in the 2018 Malaysian General Election." Al-Albab 7, no. 2 (December 1, 2018): 161. http://dx.doi.org/10.24260/alalbab.v7i2.1114.
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The 14th Malaysian General Election (GE2018) had changed the political landscape in Malaysia. For the very first time, the ruling party of Barisan Nasional failed to dominate the government in all states except that of Pahang, Perlis, and Sarawak. This study is intended to discuss the scenario of GE2018 by focusing on the election results among female candidates in Sarawak. Ten female candidates participated in GE2018 as compared to a total of 78 candidates to grab 31 Parliamentary seats in Sarawak. Meaning, merely 12.82 percentages of female candidates competed in GE2018. Nevertheless, out of ten female election candidates competing, only five (4 PBB + 1 DAP) won which was 16.12 percentages of winning whilst a big portion of the percentages of 83.87 went to the winning male election candidates. Interestingly, the usage of social media is frequently used by the candidates in GE2018. Hence, this work focuses on the usage of social media among two female Muslim election candidates from a political party of Parti Bumiputera Bersatu Sarawak (PBB). The findings reveal that the frequent usage of Facebook has positive and negative impacts on both female candidates. Even though both female candidates win the election but one has an increased in votes and majority votes whilst the other has a drastic decrease of votes and majority votes obtained.
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Fang, Anjie, Philip Habel, Iadh Ounis, and Craig MacDonald. "Votes on Twitter: Assessing Candidate Preferences and Topics of Discussion During the 2016 U.S. Presidential Election." SAGE Open 9, no. 1 (January 2019): 215824401879165. http://dx.doi.org/10.1177/2158244018791653.
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Social media offers scholars new and innovative ways of understanding public opinion, including citizens’ prospective votes in elections and referenda. We classify social media users’ preferences over the two U.S. presidential candidates in the 2016 election using Twitter data and explore the topics of conversation among proClinton and proTrump supporters. We take advantage of hashtags that signaled users’ vote preferences to train our machine learning model which employs a novel classifier—a Topic-Based Naive Bayes model—that we demonstrate improves on existing classifiers. Our findings demonstrate that we are able to classify users with a high degree of accuracy and precision. We further explore the similarities and divergences among what proClinton and proTrump users discussed on Twitter.
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Rahim, Samsudin A. "What can we learn about social media influence in the Malaysian 14th General Election?" Journal of Asian Pacific Communication 29, no. 2 (August 6, 2019): 264–80. http://dx.doi.org/10.1075/japc.00033.rah.
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Abstract Social media as a new tool for political communication influences current developments in political campaigning. In combination with mainstream media, social media is increasingly used for purposes such as political marketing, mobilisation of voters, and public debate. This paper discusses how social media helped the Malaysian main opposition coalition, Alliance of Hope (PH), to topple the ruling party, National Front (BN), which had ruled Malaysia for the last 61 years. Literature on new media rarely shows positive relationships between new media usage and voting decisions. At most, social media plays a crucial role in extending the dissemination of information to voters. However, PH had to rely solely on social media for their political marketing in reaching out to both urban and rural constituencies, as the coalition was denied access to the government-controlled mainstream media. With data-based information, PH was able to segment voters and focus on marginalised constituencies, young voters, middle-class urban voters, and rural constituencies, which were the ruling party’s main fortress, contributing to 57% of the vote. One of the misconceptions many politicians and political parties have is that merely using social media will win them the election. Ultimately, what mattered more in this case was whether political parties could register the currents of change percolating within an evolving Malaysian society and address voter grievances accordingly, something that BN, even with control over mainstream media and superior usage of social media, did not do.
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Khasanah, Faizatun. "THE QUR’ANIC COMMUNICATION ETHICS IN SOCIAL MEDIA." Epistemé: Jurnal Pengembangan Ilmu Keislaman 14, no. 1 (June 20, 2019): 151–67. http://dx.doi.org/10.21274/epis.2019.14.1.151-167.
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The politicization of religion in virtual sphere has increased significantly during the election. Political symbols are mobilized to shape public opinion, especially in social media. As a result, social media has become an arena for candidates to contest and get votes as well as political supports. This contestation involves black campaign and hoax. Using a philosophical analysis this article examines ethical values in social media based on Al-Hujarât verses. This article shows that the ethics of communication as mentioned in al-Hujarât verses describe two important points namely the producer of news (communicator) and as the news reader (communicant). Al-Hujarât explains that a communicator has to convey messages in a very sophisticated ways, avoid lowering others, dividing and ruling, circulating hoax, and adjusted to the interlocutor. As communicants need to instill critical thoughts and clarification (tabayyun) towards the truth of the news content.
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Netti, Giulia. "Policy Makers and Their Communication Strategy." International Journal of Business Administration 11, no. 3 (April 16, 2020): 1. http://dx.doi.org/10.5430/ijba.v11n3p1.
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This paper wants to verify how politicians move within different communication channels, both in traditional networks (i.e., exploitative communications) and social network (i.e., explorational communications). The study of the role of these two forms of communication may ameliorate the current understanding of how politicians communicate with citizens; and also it aims at examining the relationship between traditional forms of communication used by politicians (here intended as the use of a personal website) and the use of social network (here measured in terms of the number of posts on Twitter) in influencing the tendency to be followed on social networks.This research aims to demonstrate that the choice of politicians in adopting both exploitative communication and explorational communication is more effective and efficient than choosing to adopt a single strategy.It is made two different study. In the study 1, we a collected data about votes by section, number elected by section, average voters for the last legislature for each Italian party. Data were extracted from the Minister of Internal Affairs. Five models were created and they are estimated for the most important Parties of the last legislature in which reliable data exist for votes by section, number elected by section, average voters, Followers on Facebook, Likes Instagram, Likes Facebook, Followers on Instagram, Facebook Profile and Followers on Twitter.The supplementary analysis is further test of our hypothesis. We a collected data concerning traditional channels - in particular the use of institutional websites and personal websites - and data relating to social media in particular, were collected for each individual parliamentarian (deputies and senators).Specifically, a moderation analysis was conducted in which followers on Twitter served as the dependent variable. The results support our hypothesis.This study has found important and significant results compared to the use of social media by Italian politicians. However, it has many potentialities to explore.
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DiGrazia, Joseph, Karissa McKelvey, Johan Bollen, and Fabio Rojas. "More Tweets, More Votes: Social Media as a Quantitative Indicator of Political Behavior." PLoS ONE 8, no. 11 (November 27, 2013): e79449. http://dx.doi.org/10.1371/journal.pone.0079449.
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Kurnia, Kurnia, Muradi Muradi, and Widya Setiabudi Sumadinata. "Dukungan Angkatan Muda Siliwangi Terhadap Pasangan Ridwan Kamil - Uu pada Pilgub Jabar Tahun 2018." Journal of Education, Humaniora and Social Sciences (JEHSS) 3, no. 3 (March 3, 2021): 1264–72. http://dx.doi.org/10.34007/jehss.v3i3.537.
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Angkatan Muda Siliwangi (AMS) as a community organization participated in politics in the 2018 West Java Governor and Vice Governor elections, throught its support for Ridwan Kamil and Uu Ruzhanul Ulum. This research is about analysis related to thr mobilization of votes out by the AMS to capture voter’s votes. This research used qualitative methods with descriptive analysis techniques. Data collection wa carried out thought in depth interviews with related parties and document studies. The analysis of this researh was carried out by means of reduction, presentayion, conclusions and verification. The results showed that AMS was participated tu supporting Ridwan Kamil and Uu Ruzhanul Ulum in election. The member of AMS has done any activity, including: participation in volunteer formation; active in the Ridwan Kamil and Uu Ruzhanul Ulum’s campaign; socializing and communication with the society as the voter, including leaders and senior, to other millenials. In the other side, Ridwan Kamil and Uu Ruzhanul Ulum’s campaign is carried out through social media.
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Wauters, Bram. "Streekgebonden spreiding van voorkeurstemmen." Res Publica 41, no. 1 (March 31, 1999): 65–85. http://dx.doi.org/10.21825/rp.v41i1.18538.
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The way in which preferential votes of a candidate are spread over a large constituency is analysed for the Belgian Senate elections of 1995 and the European elections of 1994 in Belgium, which are both held in large constituencies. A formula that indicates the concentration of preferential votes controls in each sub-unit of the constituency for the number of votes, the number of votes of the candidate's party and the number of preferential votes. When this variabele is combined with a variabele indicating the total number of preferential votes of a candidate, an interesting classification of nine categories of candidates is archieved.The fact that some candidates have a weak concentration of preferential votes in a sub-unit can be explained either by the social distance between candidate and citizen or by the f act that some candidates, due to their media appearences, are welt known all over the constituency and hence that they obtain an equal share of preferential votes in each sub-unit. The place on the party list and the visibility of a candidate in the campaign have an influence upon the category under which a candidate ressorts.
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Zhang, Helen. "Battling for Votes: The Ascent of the Permanent Campaign in Canada." Political Science Undergraduate Review 1, no. 2 (February 15, 2016): 34–42. http://dx.doi.org/10.29173/psur17.
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This paper describes a recent shift being seen in Canadian politics. By studying the concept of the permanent campaign, it can be seen that voters are involved in politics in a new way. The permanent campaign is characterized by how it increasingly uses recent and new technologies in a sophisticated manner. This includes what is known as Web 2.0, which is seen with the broader widespread usage of the internet as well as social media platforms. Web 2.0 makes practices of data collecting possible, such as microtargeting and narrowcasting. The permanent campaign is also evident in the changing landscape of news media. These various techniques of using technology in Canadian politics shapes the way that the electorate receives messages. There are differing opinions as to whether this shift is positive or negative for Canadian politics. Journalists tend to view the permanent campaign as harmful while some authors view things like social media as more participatory.
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De Munter, Stéphanie, and Philippe De Vries. "To Tweet or not to Tweet? An analysis of Twitter use during the 2014 Belgian elections." PCS – Politics, Culture and Socialization 8, no. 1+2-2017 (July 29, 2020): 107–23. http://dx.doi.org/10.3224/pcs.v8i1-2.06.
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Social media, and Twitter in particular, are playing an increasing role in the day-to-day activities of politicians (Weber Shandwick, 2014). Before the digital revolution, the relationship between the politician and the voter was intermediated by journalists and broadcast media. In contrast to traditional media, social media are presumed to enable politicians to engage directly with the electorate (Kruikemeier, Van Noort, Vliegenthart & De Vreese, 2015). In the last decade, there was a growing interest in the role of social media in election campaigns, triggered by Barack Obama’s electoral presidential election victory in 2008 and more recently by Donald Trumps’ triumph in 2016 (Rodriguez-Andres, 2018). The research presented in this article answers three main questions. First, who are the politicians using Twitter for campaigning purposes and what variables can predict Twitter use? Second, when do Belgian politicians use it and with which frequency? And third: do tweeting politicians perform better at the ballot box? The main findings reveal that a Flemish candidate has a higher probability of 18,7% to be present on Twitter compared to a candidate from the French community. Another important finding is that there is no significant association between the number of tweets and number of preferential votes, although a trend towards significance was observed for Flemish politicians.
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Sivasankari, S., and Dr G. Vadivu. "Credibility Verification of Social Media Users for Detecting Fake News." Webology 18, Special Issue 03 (April 29, 2021): 274–81. http://dx.doi.org/10.14704/web/v18si03/web18040.
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Fake news contains wrong information’s and mostly it spreads through social media. This is mostly done to impose some ideas and is implemented with reasons. These news containing false claims, may end up with viralized. The role of coordinated users in social media is high as they try to give fake reviews to promote or remove some YouTube videos. These coordinated users also can promote unworthy products for sale. With respect to politics, they can even change the scenario by giving negative votes. This paper implemented to verify the user credibility in social media based on their similarity measures. If the user is incredible then the content posted by them is also assumed to be incredible. It is time consuming and includes lot of difficulty in verifying fake content in social media. So we have tried to segregate incredible users that indirectly helps us to identify fake content posted by them.
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Hargittai, Eszter, and Gokce Karaoglu. "Biases of Online Political Polls: Who Participates?" Socius: Sociological Research for a Dynamic World 4 (January 2018): 237802311879108. http://dx.doi.org/10.1177/2378023118791080.
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With a large portion of the population online and the high cost of phone-based surveys, querying people about their voter preference online can offer an affordable and timely alternative. However, given that there are biases in who adopts various sites and services that are often used as sampling frames (e.g., various social media), online political polls may not represent the views of the overall population. How are such polls biased? Who is most likely to participate in them? Drawing on a national survey of voter-eligible American adults administered in summer 2016, this paper shows that background characteristics (i.e., age, gender, race, education, and employment status) as well as Internet experiences and skills relate to who casts votes in online political polls.
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Syamsuadi, Amir, Diki Arisandi, Seri Hartati, and Bahjatul Murtasidin. "MENJADI BIJAK BAGI PEMILIH PEMULA BERDASARKAN INFORMASI DARI MEDIA SOSIAL DI KABUPATEN KEPULAUAN MERANTI." Jurnal Pengabdian Masyarakat Multidisiplin 2, no. 2 (February 1, 2019): 104–12. http://dx.doi.org/10.36341/jpm.v2i2.717.
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Social media has more capabilities of transferring ideas, disseminating various purposes, including political campaign content through social media more quickly and almost without any boundaries. Social media can also as the communication tools where everyone influences each other, including in terms of influencing voters and in this case it will become a novice voter for high school students in the Meranti Islands Regency. Novice voters are identical to smartphones and social media. This activity aims to educate novice voters in determining and making choices based on what they experienced in social media so that they have sufficient knowledge and become wiser, and also ready to participate in the general election.
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Ohme, Jakob, Claes H. de Vreese, and Erik Albaek. "The uncertain first-time voter: Effects of political media exposure on young citizens’ formation of vote choice in a digital media environment." New Media & Society 20, no. 9 (December 7, 2017): 3243–65. http://dx.doi.org/10.1177/1461444817745017.
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The digital media environment changes the way citizens receive political information, also during an election campaign. Particularly first-time voters increasingly use social media platforms as news sources. Yet, it is less clear how accessing political information in such a unique social setting affects these cohorts’ decision-making processes during an election campaign, compared to experienced voters. We compare effects of these two groups’ political information exposure on their vote choice certainty during the 2015 Danish national election. We furthermore test how the relation between exposure and certainty can be mediated by active campaign participation. An 11-wave national panel study was conducted, using a smartphone-based assessment of citizens’ ( n = 1108) media exposure and vote choice certainty across the campaign period. Results suggest that first-time voters’ social media exposure is responsible for their increase in certainty as the campaign progresses, while this effect is absent for experienced voters.
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Charalabidis, Yannis, and Euripidis Loukis. "Participative Public Policy Making Through Multiple Social Media Platforms Utilization." International Journal of Electronic Government Research 8, no. 3 (July 2012): 78–97. http://dx.doi.org/10.4018/jegr.2012070105.
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Described is the research concerning the systematic, intensive and centralized web 2.0 social media exploitation by government agencies for widening and enhancing participative public policy making, which is conducted as part of the research project PADGETS (‘Policy Gadgets Mashing Underlying Group Knowledge in Web 2.0 Media’) partially funded by the European Commission. The proposed approach is based on a central system, which publishes various types of policy-related content (e.g., short text long text, images, video) and micro-applications in multiple social media simultaneously, and also collects from them and processes data on citizens’ interactions (e.g., views, comments, ratings, votes, etc.). Posing difficult research questions and challenges, both technical (analysis and exploitation of social media application programming interfaces (APIs), appropriate design of the central system architecture, processing and integrating the large amounts of collected citizens’ interaction data) and also non-technical (investigation of the value generated by this approach, preconditions for its effective application by government agencies), which are researched in the above project. Some first findings on them are presented and discussed.
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Segaard, Signe Bock. "Perceptions of Social Media." Nordicom Review 36, no. 2 (October 1, 2015): 65–78. http://dx.doi.org/10.1515/nor-2015-0017.
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AbstractWhile observers have focused on the political use of social media when exploring their democratic potential, we know little about users’ perceptions of these media. These perceptions could well be important to understanding the political use of social media. In exploring users’ perceptions, the article asks whether politicians and voters view social media in a similar way, and to what extent they consider social media to be an apt arena for political communication. Within a Norwegian context, which may prove useful as a critical case, and using the technological frames model, we find that although voters’ and politicians’ opinions are not that dissimilar overall, politicians are more likely to recognize the political communicative role of social media. However, social media do indeed have the potential to become arenas for political mobilization among groups that traditionally are less visible in political arenas.
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Koter, Dominika. "Urban and rural voting patterns in Senegal: the spatial aspects of incumbency, c. 1978–2012." Journal of Modern African Studies 51, no. 4 (November 18, 2013): 653–79. http://dx.doi.org/10.1017/s0022278x13000621.
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ABSTRACTOne of the most striking voting patterns in many African elections is the marked difference between urban and rural voters in their willingness to support the incumbent. In many countries, incumbents receive their worst electoral scores in the cities, whereas the countryside votes overwhelmingly for them. This pattern is puzzling because there is no evidence that rural areas benefit more from government policies. On the contrary, most governments in Africa exhibit a pro-urban policy bias. Why then do rural voters support incumbents at higher rates? Using evidence from original interviews with politicians in Senegal, coupled with media coverage from several elections, I contend that incumbents enjoy higher success in rural vis-à-vis urban areas because rural voters are more susceptible to clientelism. Tight social structure, cohesion and the prominent role of local patrons facilitate the acquisition of entire blocs of rural voters for the incumbent. These findings are independent of ethnic, religious or party identity.
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Kaur, Manpreet, and Rajesh Verma. "Social Media." International Journal of Social and Organizational Dynamics in IT 5, no. 2 (July 2016): 31–38. http://dx.doi.org/10.4018/ijsodit.2016070103.
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Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second country after China in terms of internet usage. Facebook is the prime social networking site which is used by 96% of urban users, followed by Google Plus (61%), Twitter (43%) and LinkedIn (24%). This extensive use of social media by the public had attracted the attention of the politicians to use it for election campaigns and has given researchers a reason to find out how politicians are engaging the public through this platform. Influence of Social media on the electorate has been proved from its successful use in the US presidential election in 2008 and by political parties in the 2014 Lok Sabha elections in India. This paper intends to explore the use of social media and its effectiveness in political elections through an extensive literature review. Social media has become an effective tool for political engagement and political participation as it is a low cost media as compared to traditional media. The low cost of this media has made it one of the main source to get information for advanced analysis and in-depth understanding of the electoral process. This paper will provide an insight to politicians, political analysts, journalists and electoral candidates regarding social media usage. The paper will also present a future research agenda to study how political parties can benefit from use of social media and change their strategies to engage workers and the voters.
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Jayawinangun, Roni, and David Rizar Nugroho. "Segmentasi Pemilih Pemula berdasarkan Akses Berita Politik Melalui Media Sosial di Kabupaten Bogor." Jurnal Komunikasi Pembangunan 17, no. 2 (July 1, 2019): 157–64. http://dx.doi.org/10.46937/17201926845.
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Political participation is an important problem because it is one form of support that comes from various parties or groups. Political participation is inseparable from the media as a means of information for the community. Beginner voters are one part of the community whose voice is needed in the political process. Beginner voters with media are two things that cannot be separated, especially the use of social media. The research objective consists of several things, namely: 1). Knowing the characteristics of beginner voters in Bogor Regency; 2). Knowing the use of social media in accessing political news on beginner voters; 3). Analyzing the political typology of beginner voters; 4). Analyzing the segmentation of beginner voter typology based on access to political news on social media. This study used a survey approach and data collection using a questionnaire on 105 respondents. The sampling method uses quota sampling while the data analysis uses descriptive analysis, mean scores and CHAID. The results of this study indicate that the characteristics of beginner voters in Bogor Regency are dominated by women, high school education, not participating in the organization. Instagram is the most widely used social media as access to political news. The typology of beginner voters from the largest percentage is apathetic voters followed by naive, alienated and loyal voters, the media, the more access to news through social media encourages voters to be loyal, without accessing politics through social media makes voters apathetic.
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Roberts, Jeremy C. "The Populist Radical Right in the US: New Media and the 2018 Arizona Senate Primary." Politics and Governance 8, no. 1 (March 5, 2020): 111–21. http://dx.doi.org/10.17645/pag.v8i1.2508.
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This article analyzes the appeal of populist radical right (PRR) politics in the US after the election of Donald Trump. Specifically, I seek to explain how new media helps politicians representing the PRR secure support in Republican primaries. Using an online survey of 1052 Arizona Republicans in the lead-up to the August 2018 Senate primary, I evaluate support for three candidates: Rep. Martha McSally, former Maricopa County Sheriff Joe Arpaio, and Kelli Ward, a physician. The findings highlight a bifurcation in the drivers for support of PRR candidacies: Skepticism of immigration drives the Arpaio vote, while use of social media news and belief in party convergence mobilize Ward’s support. The results demonstrate that support for PRR politicians in the Arizona primary is concentrated in two groups, anti-immigrant and anti-establishment, and that the anti-establishment voters are more likely to access news on social media. These findings indicate that social media news consumption does shape voter perceptions about mainstream parties favorably for the PRR.
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Shehzad, Munham, Arshad Ali, and Syed Muhammad Bilal Shah. "RELATIONSHIP AMONG SOCIAL MEDIA USES, INTERNET MEDIATION AND POLITICAL PARTICIPATION IN PAKISTAN." Humanities & Social Sciences Reviews 9, no. 2 (March 15, 2021): 43–53. http://dx.doi.org/10.18510/hssr.2021.925.
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Purpose of the study: This study explores the relationship between internet connectivity, social media usage, and political participation. Besides, assess the connection between political participation and vote casting behaviour on social media.
Methodology: The researchers used the Uses and Gratification theory and adopted a quantitative method to collect people's views. A designed questionnaire disseminates among 375 male and female Gujrat and Chi-Square analyses conducted on respondents' data.
Main Findings: The study's demographic findings reveal that most of the respondents belong to age 18-30 with BA/MA education. Students with single marital status use Facebook most of the time to get political information. The study results reveal that those who use social media platforms actively participate in political activities.
Applications of this study: Pakistani people frequently use social media applications like Facebook and Twitter daily to discuss political information. Active social media participants play an important role in political activities and provoke others to participate in the voting process.
Novelty/Originality of this study: Investigating the function of information technology in political practice will reinforce new democratic processes in economically developing countries such as Pakistan. The democratic system in Pakistan is not robust. Social media is experimenting with voter self-promotion and mobilisation to influence voters to change power dynamics in a politically motivated way.
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Patel, Keshav, Himani Binjola, and Taha Siddiqui. "Indian social media politics: new era of election war." RUDN Journal of Studies in Literature and Journalism 25, no. 1 (December 15, 2020): 184–92. http://dx.doi.org/10.22363/2312-9220-2020-25-1-184-192.
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The role of social media during 16th Lok Sabha elections has led to several insights in the manner in which the youth of today is consuming political news. Several social media platforms have played a significant role in voting behaviour. Social media platform acted as a game changer and a catalyst in wooing young voters and influencing their opinion. While Internet users grew 7% in Urban India reaching 315 million users in 2018, digital adoption is now being propelled by rural India, registering a 35% growth in Internet users over the past year. Also, there have come a general perception that television will play a lesser role in this upcoming election and digital media will play a never before seen influence on voters. This research examines the behaviour of youth in India and examines the level of influence by social media in casting their vote in Lok Sabha elections. Whether social media can be a game changer or an influencer. These findings will be carried out by this research work.
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Ni’amah, Luthfi Ulfa. "Pemilih Muda, Sosial Media dan Partisipasi Pemilih Pada Pemilihan Kepala Daerah Tulungagung 2018." Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam 2, no. 1 (September 6, 2018): 22. http://dx.doi.org/10.31764/jail.v2i1.536.
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Abstrak: Jumlah pemilih muda di Kabupaten Tulungagung mencapai 5% dari Daftar Pemilih Tetap. Para pemilih muda ini memiliki pola interaksi dan komunikasi yang berbeda dengan generasi sebelumnya. Pemilih muda dipengaruhi oleh paparan media sosial yang tinggi dalam menentukan pilihan dan partisipasi politiknya. Penelitian ini ingin melihat informasi di media sosial yang disukai pemilih muda dalam membentuk pola partisipasi memilih mereka. Penelitian ini juga akan melihat intensitas memilih pemilih muda di Kabupaten Tulungagung. Metode penelitian deskriptif kualitatif diperkuat data kuantitatif dinilai mampu membendah permasalahan. Pemilih muda di Kabupaten Tulungagung lebih menyukai konten informasi politik di media sosial yang lebih umum. Mereka lebih menyukai konten politik di tingkat nasional dan provinsi dibanding lokal. Kesadaran memilih para pemilih muda di Kabupaten Tulungagung juga sudah muncul. Mereka memilih bukan dikarenakan tren namun kesadaran atas pilihan dalam pemilihan kepala daerah akan ikut menentukan nasibnya.Kata Kunci: Pemilih muda, media sosial, partisipasi memilihAbstract: Existing Voter List data from General Election Commission shows at least 5% form Tulungagung voters are young. Young voters have different political interaction and communication pattern than the previous generation. Their voting and political participation behaviour is depends on social media exposure. This research wants to elaborate which kind of political content is likely most by young voters. This research also wants to elaborate Tulungagung's young voters voting intensity. Descriptive qualitative with additional quantitative data is choosen as research methods. Tulungagung's young voters prefer with general political information contents. They are preferred political information for both national and province level than local ones. They also vote based on their consciousness about the future of this nation than trend.Keyword: Young voters, social media, political participation
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Lee, Edward D., Daniel M. Katz, Michael J. Bommarito, and Paul H. Ginsparg. "Sensitivity of collective outcomes identifies pivotal components." Journal of The Royal Society Interface 17, no. 167 (June 2020): 20190873. http://dx.doi.org/10.1098/rsif.2019.0873.
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A social system is susceptible to perturbation when its collective properties depend sensitively on a few pivotal components. Using the information geometry of minimal models from statistical physics, we develop an approach to identify pivotal components to which coarse-grained, or aggregate, properties are sensitive. As an example, we introduce our approach on a reduced toy model with a median voter who always votes in the majority. The sensitivity of majority–minority divisions to changing voter behaviour pinpoints the unique role of the median. More generally, the sensitivity identifies pivotal components that precisely determine collective outcomes generated by a complex network of interactions. Using perturbations to target pivotal components in the models, we analyse datasets from political voting, finance and Twitter. Across these systems, we find remarkable variety, from systems dominated by a median-like component to those whose components behave more equally. In the context of political institutions such as courts or legislatures, our methodology can help describe how changes in voters map to new collective voting outcomes. For economic indices, differing system response reflects varying fiscal conditions across time. Thus, our information-geometric approach provides a principled, quantitative framework that may help assess the robustness of collective outcomes to targeted perturbation and compare social institutions, or even biological networks, with one another and across time.
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Damanik, Erond Litno. "WHATSAPP DAN PEMILIH PEMULA DI KOTA MEDAN: Partisipasi Politik Era Demokrasi Digital pada Pemilihan Gubernur Provinsi Sumatera Utara 2018." Journal of Society & Media 2, no. 2 (October 29, 2018): 81. http://dx.doi.org/10.26740/jsm.v2n2.p81-103.
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This article discusses the political participation of new voters of WhatsApp users in the city of Medan in the governor election of Sumatra Province in 2018. The purpose of the study was to find out about the understanding of democracy and the level of political participation of new voters who use WhatsApp social media as a political discussion. Beginner voters are defined as community members who have the right to vote, aged 17-21 years or have/have been married and registered as a Permanent Voter List. In order to approach the research problem, this study uses the theory of public sphere and contagion. Public sphere is a digital space where critical, rational and objective discussion is transmitted to others. The problem in this study focused on how political participation of new voters who use WhatsApp in city of Medan in North Sumatra gubernatorial election 2018?. Can WhatsApp social media be considered a public sphere in the digital age? The results of the study show that the political participation of new voters of WhatsApp users has increased significantly but the understanding of democracy is co-opted in the politics of identity. Digital democracy is castrated by politics of identity because of the social situation, family environment, relatives and peers, the influence of the pulpit and the religious scriptures and ethnic communities. Then, WhatsApp social media is not a public sphere but 'mono sphere' or 'solo sphere' which is privatized as a limited discussion room with family, relatives, peers, friends of religion and ethnic friends.
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Dudek, Krystian. "IMAGE MANAGEMENT OF POLITICIANS ON FACEBOOK AND CITIZENS’ ELECTORAL ACTIVITY." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 20, no. 1 (March 31, 2019): 273–91. http://dx.doi.org/10.5604/01.3001.0013.2436.
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The functioning of politicians in the public space is connected with the necessity of building and managing the image, presenting opinions, views, reporting activities and building relations with the electorate in order to mobilise it to electoral activity. The key to success is to reach voters effectively. Among many communication tools available, the importance of the Internet and social media in particular is constantly growing. It takes over other communication channels’ functions and enables direct contact with the voter. However, in order to use the potential of the most popular social media in Poland – Facebook – and effectively manage the image, one needs to know its character and rules governing this environment. Unfortunately, politicians’ knowledge on this subject proves to be rather poor, which translates into the quality of their communication with voters. Research has proved that politicians who know how to use this tool achieve much greater reaches (regardless of the number of those entitled to vote) and build stronger relationships with voters, which translates into the electorate’s behavior during the elections.
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Iqbal, Ashraf, Kishwer Perveen, and Saima Waheed. "Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan." Global Political Review V, no. III (September 30, 2020): 32–43. http://dx.doi.org/10.31703/gpr.2020(v-iii).04.
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Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.
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Shane, Tommy. "The Semiotics of Authenticity: Indexicality in Donald Trump’s Tweets." Social Media + Society 4, no. 3 (July 2018): 205630511880031. http://dx.doi.org/10.1177/2056305118800315.
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How do you produce an authentic self on social media? This question is increasingly critical for the modern politician. Many voters prize authenticity as more important than policies, and social media is playing an ever-greater role in electoral politics. Further critical attention is required to understand how politicians are using social media to present an authentic self as a strategy to win votes. Whereas previous research has focused on how the content of politicians’ messages affects their authenticity, this article explores how authenticity is produced through formal aspects of self-presentational cues. To do so, the article analyzes the authenticity cues in Donald Trump’s tweets during the 2016 United States election. In what was widely dubbed as “the authenticity election,” Trump was able to present an authentic self on Twitter using little more than 140 alphanumeric characters. What cues were at play, and why did they work? By analyzing how news media narrated Trump’s authenticity, and applying a semiotic analysis based on the theory of Charles Sanders Peirce, this article uncovers the key authenticity cues in Trump’s tweets, and examines the semiotic mechanisms behind them. I show that Trump’s authenticity depended upon the deployment of indexes, signs that bear a causal link to the object they refer to. Trump’s indexes of the self—the typographic texture, the tweets’ timestamps, and the operating system tags—combined to produce an authentic form for Trump’s tweets to inhabit. I then close with observations of indexical authenticity being leveraged by other politicians.
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Nur, Emislyah. "Tanggapan Generasi Z Terhadap Pemanfaatan Media Sosial Dalam Mendukung Keterlibatan Dalam Pemilu Legislatif 2019." Jurnal Penelitian Pers dan Komunikasi Pembangunan 24, no. 2 (October 16, 2020): 117–31. http://dx.doi.org/10.46426/jp2kp.v24i2.122.
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Ahead of the 2019 Legislative Elections, mostly the Election Participant make a Generation Z to the target for getting the vote. Therefore, the Communication media used to describe the vision and mission of the election participant, mostly by the political party, to find out how much the social media and the involvement of Generation Z voters in the 2019 Legislative Election in High School Student in Makassar City. The goal of research is to find out use of social media on involvement Generation Z Voters in the 2019 Legislative Election. This research using quantitative approach, the data collection using purposive method to distribute questionnaire to High School Senior Student in Makassar and using FGD to get additional data and deeper information. The result show, the politician in Makassar City has not been able to get the attention from novice voter, where is the High School Student, the majority of which have social media accounts for the purposes of the legislative election campaign in Makassar City, the use of the communication media account facility has not been considered urgent, and in general the content and content of campaign messages published in the communication media lacks appeal.
Keywords: novice voter, legislative election, generation z, social media, involvement
ABSTRAK
Menjelang Pemilu Legislatif 2019 sebagian besar peserta Pemilu membidik pemilih pemula dari Generasi Z untuk memperoleh suara. Oleh karena media komunikasi digunakan untuk memaparkan visi dan misi peserta pemilu untuk adalah untuk mengetahui seberapa besar pemanfaatan media sosial dan keterlibatan pemilih dari Generasi Z dalam Pemilu Legislatif 2019. Tujuan penelitian ini adalah untuk mengetahui pemanfaatan media sosial dalam mendukung keterlibatan pemilih Generasi Z dalam pemilu legislatif tahun 2019 di kalangan siswa SMU di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitaif, teknik pengumpulan data pada penelitian ini secara purposive dengan menyebar kuesioner kepada siswa kelas 12 SMA di Makassar, FGD juga dilakukan untuk mendapatkan data serta informasi yang lebih mendalam. Hasil penelitian menunjukkan bahwa para politisi di Kota Makassar, belum mampu memanfaatkan potensi pemilih pemula dikalangan pelajar yang mayoritas telah memiliki akun media sosial untuk kepentingan kampanye pemilu legislatif di Kota Makassar, penggunaan fasilitas akun media komunikasi belum dianggap urgent, dan pada umumnya konten dan isi pesan kampanye yang dimuat di media komunikasi kurang memiliki daya tarik.
Kata kunci: pemilih pemula, pemilu legislatif, generasi z, media sosial, keterlibatan
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Walsh, Toby. "Experiments in Social Media." AI Magazine 40, no. 4 (December 20, 2019): 74–77. http://dx.doi.org/10.1609/aimag.v40i4.2868.
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Social media platforms like Facebook and Twitter permit experiments to be performed at minimal cost on populations of a size that scientists might previously have dreamed about. For instance, one experiment on Facebook involved more than 60 million subjects. Such large-scale experiments introduce new challenges as even small effects when multiplied by a large population can have a significant impact. Recent revelations about the use of social media to manipulate voting behavior compound such concerns. It is believed that the psychometric data used by Cambridge Analytica to target US voters was collected by Dr Aleksandr Kogan from Cambridge University using a personality quiz on Facebook. There is a real risk that researchers wanting to collect data and run experiments on social media platforms in the future will face a public backlash that hinders such studies from being conducted. We suggest that stronger safeguards are put in place to help prevent this, and ensure the public retain confidence in scientists using social media for behavioral and other studies.
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Aisy Nur Albar and Acep Ikbal Hidayatullah. "Pengaruh Sosok Sandiaga Uno dalam Meraih Suara Generasi Milenial Pada Pemilihan Presiden Tahun 2019." KOMUNIDA : Media Komunikasi dan Dakwah 9, no. 1 (December 31, 2019): 21–36. http://dx.doi.org/10.35905/komunida.v9i1.1130.
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The Indonesian nation holds the largest democratic party, namely the election ofthe President and Vice President in 2019. Each candidate pair competes with each otherto win the public vote. One of the sound holes that has an effect on the presidentialelection later is the Millennial generation. Generation that is able to create change.According to the survey results, the millennial generation is still faltering in makingchoices or the presidential candidate must be concerned about reaching the millennialvote. The figure of Sandiaga Uno is someone who is believed to be able to embrace thevoice of the Millennial generation because of Uno's background that is very muchassociated with them. Handsome, young, polite, successful is a prominent thing from aSandiaga. This is what attracts the attention of the Millennial generation who prioritizevisual appearance. Various strategies are carried out in achieving sympathetic millennialgeneration starting from using mass media and social media. The struggle for the voice ofthe millennial generation in political battles in 2019 cannot be underestimated.Millennials have a favorable bargaining position so that they are expected to contribute alot of votes later.
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Abadi, Totok Wahyu, and Ridlaty Ayu Oktaviana Putri. "Media dan Perilaku Pemilih Pemula pada Pilihan Presiden Tahun 2014 di Kabupaten Sidoarjo." KANAL: Jurnal Ilmu Komunikasi 5, no. 1 (September 3, 2016): 87. http://dx.doi.org/10.21070/kanal.v5i1.1463.
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The purpose of this study explained socialization was conducted by electoral commission Sidoarjo Regency and media that is used by the community and its influence on behavior of beginning voters. The basic concept of this research used theory of voter behavior and socialization of psychological aspects as well as theory of media usage. Data collection was done by distributing questionnaires to 99 beginner voter respondents as well as interviews with regional commissioners. Data analysis was performed multiple linear regression analysis and description. The results showed that the socialization conducted by electoral commission Sidoarjo Regency Sidoarjo was optimal. Media used for socialization included television, social media (internet), radio, billboards, print media (newspapers and magazines), and workshops / seminars / working meetings. Newbie voters in 2014 presidential elections indicated behavior to participate in presidential elections. The use of communication media and socialization of presidential candidates and vice presidential candidates had an influence on the behavior of novice voters. The influence of these two variables on the beginner behavior is shown by R coefficient of 27.1%. While, the most influential factor on behavior is the media used by novice voters to obtain information, knowledge, and understanding of the presidential candidate.
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Wogu, Ikedinachi Ayodele Power, Sharon Nanyongo N. Njie, Jesse Oluwafemi Katende, George Uzoma Ukagba, Morris Oziegbe Edogiawerie, and Sanjay Misra. "The Social Media, Politics of Disinformation in Established Hegemonies, and the Role of Technological Innovations in 21st Century Elections." International Journal of Electronic Government Research 16, no. 3 (July 2020): 65–84. http://dx.doi.org/10.4018/ijegr.2020070104.
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Deep concerns about the rise in the number of technological innovations used for perpetrating viral dissemination of disinformation, via major social media platforms during multiparty elections, have been expressed. As strategy scholars observe, it is inimical to democratic systems whose election results are questioned by reason of faulty electoral processes. The Marxian alienation theory and Marilyn's ex-post facto research designs were used for evaluating the consequences of adopting political disinformation strategies (PDS) as tools for manipulation, via innovative artificial intelligent technologies, on established social media networks during recent democratic elections in the US and other rising hegemonies. The study observed that most governments and expert political campaigners continue to find it a politically viable platform suitable for swinging the votes of electorates in desired directions. Authors recommended stiffer regulations for media platforms and party agents as this would aid discontinuing the practice of PDS during elections in established and rising hegemonies.
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Maharani, Prima Suci, and Nisma Laela Nurafifah. "Political Communication: Social Media Strengths and Threats in the 2019 General Election." Politik Indonesia: Indonesian Political Science Review 5, no. 2 (August 21, 2020): 292–306. http://dx.doi.org/10.15294/ipsr.v5i2.21522.
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Social media makes it easy for a group to exchange information and influence each other. Today, most Indonesians are familiar with social media and have social media accounts. Participating candidates in the 2019 General Election did not just ignore this, they used social media as a means to campaign. The candidates introduce their programs and try to get the sympathy of potential voters without having to go outside. It is more efficient in terms of time and cost. But apart from having a positive side, social media also has negative impacts such as the rise of hoaxes, post-truth and black campaigns. This study aims to examine the phenomenon of the widespread use of social media as a political campaign strategy by building a sense of sympathy and voter emotions rather than rationality. The author uses data collection methods with literature study, and the method used for this study is literature study.
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Priyanto, Agus, Eko Priyo Purnomo, Mochammad Iqbal Fadhlurrohman, Herry Fahamsyah, and Etika Khairina. "The Influence of Social Media (Instagram) of Bantul’s General Election Commissions on Voters Participation in the 2019 Elections." Journal of Government and Civil Society 5, no. 1 (June 20, 2021): 79. http://dx.doi.org/10.31000/jgcs.v5i1.2924.
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In 2019 social media has indeed become a familiar phenomenon for Indonesian people in general. Social media is a communication tool that cannot be abandoned by every individual. In fact, it has become a habit for every individual to share information through social media, because the practical benefits of social media are a means of communication. Social media in its use has many benefits, both positive and negative, like two ends of the sword. The positive value of social media is used as a means of communication, a means of sharing information for voters, and a means of socializing between the KPU and the public. This study uses a qualitative descriptive method by describing the data obtained from the General Election Commission (KPU) of Bantul Regency by analyzing data taken directly from the documents of the General Election Commission of Bantul Regency (KPU Bantul). Voter Participation in Bantul Regency shows a higher participation rate compared to participation in the 2014 Election. The difference between the 2014 and 2019 Elections lies in the number of voters. In 2014 Facebook was used while in 2019 it was using Instagram. The percentage of voter participation in 2019 showed 87.9% of the total number of voters, while in 2014 voter participation was only 81% (Republika.co.id). In the 2014 Election, the KPU did not use Instagram to disseminate information about the Election, while the 2019 Election showed good participation.Di tahun 2019 media sosial memang menjadi fenomena yang tidak asing lagi bagi masyarakat Indonesia pada umumnya. Media sosial merupakan alat komunikasi yang tidak bisa ditinggalkan oleh setiap individu. Bahkan sudah menjadi kebiasaan setiap individu untuk berbagi informasi melalui media sosial, karena manfaat praktis media sosial adalah sebagai sarana komunikasi.Media sosial dalam penggunaannya memiliki banyak manfaat, baik positif maupun negatif, ibarat dua ujung pedang. Nilai positif media sosial digunakan sebagai sarana komunikasi, sarana berbagi informasi bagi pemilih, dan sarana sosialisasi antara KPU dengan masyarakat.Penelitian ini menggunakan metode deskriptif kualitatif dengan mendeskripsikan data yang diperoleh dari dokumen Komisi Pemilihan Umum (KPU) Kabupaten Bantul dengan menganalisis data yang diambil langsung dari dokumen Komisi Pemilihan Umum Kabupaten Bantul (KPU Bantul). Partisipasi Pemilih di Kabupaten Bantul menunjukkan angka partisipasi yang lebih tinggi dibandingkan dengan partisipasi pada Pemilu 2014. Perbedaan Pemilu 2014 dan 2019 terletak pada jumlah pemilih. Pada tahun 2014 Facebook digunakan sedangkan pada tahun 2019 menggunakan Instagram. Persentase partisipasi pemilih pada 2019 menunjukkan 87,9% dari total jumlah pemilih, sedangkan pada 2014 partisipasi pemilih hanya 81% (Republika.co.id). Pada Pemilu 2014, KPU tidak menggunakan Instagram untuk menyebarluaskan informasi seputar Pemilu, sedangkan Pemilu 2019 menunjukkan partisipasi yang baik.
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Vîrtosu, Ina I. "Social media - a two-edge sword in political campaign: the case of the Republic of Moldova." Central and Eastern European eDem and eGov Days 338 (July 16, 2020): 347–61. http://dx.doi.org/10.24989/ocg.338.28.
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Social media, as interactive technologies, have given people unprecedented possibility to access information about elections and electoral contestants, to publicly express their opinions, interact with candidates, and get actively involved in electoral campaigns. This disruptive set of tools that allows and encourages individuals to engage in all stages of the political process, has become a powerful mechanism for political campaigns, in building and enhancing communication strategies.
The use of social media in politics dramatically changed the way campaigns are run. Social media provide useful platforms for electoral contestants, inclusively for those with limited resources, to present their agenda and mobilise a larger support base for their causes, at substantially lower costs. They offer the possibility for creation of shareable content that candidates and supporters can use to increase awareness, engage the targeted groups, and appeal for votes. However, the changes in the production and consumption of election-related content also raise a number of concerns that question the effectiveness of electoral rules, in their current form.
The aim of this paper is to underline the potential problems which have emerged and have been aggravated with the shift of political propaganda during election campaigns onto social media and identify safeguard measures that may be set in place to prevent abuse of the political process.
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Dewi, Nevy Rusmarina, Mufarikhin Mufarikhin, and Dinda Alfiatur Rohmaniah. "Strategi Mobilisasi Politik pada Pemilu 2019 di Indonesia." POLITEA 2, no. 1 (June 1, 2019): 33. http://dx.doi.org/10.21043/politea.v2i1.5310.
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<p class="07KatakunciKeywords"><span class="06IsiAbstrakChar"><span lang="EN-GB">Democracy in Indonesia has developed rapidly after the reformation, this is evidenced by the improvement in the implementation of the democratic party event. The 2019 election is an election held simultaneously between legislative elections and the presidential election. Each party and party coalition presidential election support hand in hand to try to win the hearts of the people. Community participation is very important for the determination of the votes of both the legislature and the president. Each stakeholder seeks to influence the community by using mobilization efforts. Many of the mobilization strategies in this election were carried out by many parties. This study examines the strategy of political mobilization used in gaining votes in 2019 elections in Indonesia. Qualitative research methods are used to obtain results from research. The results of the study indicate that the strategy of political mobilization in the 2019 Election uses four strategies, namely: political identity, communication media, money politics, and the use of public figures. This strategy is very effective in influencing the masses in Indonesia. This is evidenced by the polarization between the two supporting camps, and the use of communication media, especially social media in the dissemination of information</span></span><span lang="EN-GB">.</span></p>
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Sulé Alonso, María Aránzazu, and Javier Prieto García. "MK-2.0: Secretos a voces del social-media." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, no. 2010 (December 1, 2010): 191. http://dx.doi.org/10.18002/pec.v0i2010.771.
Full textAbstract:
Las redes sociales son un fenómeno emergente al que cada día se suman nuevos adeptos convirtiéndose en un sector exitoso que los expertos en marketing digital tienen que aprovechar. Esta investigación evidencia que la multidisciplinariedad entre ambas puede tener efectos muy beneficiosos y que su puesta en práctica es ya una realidad. Pepsi, Starbucks, Avon, Adidas, infinidad de marcas de reconocido prestigio internacional han apostado muy fuerte por estos nuevos canales de actuación obteniendo resultados lo suficientemente reveladores como para hablar de nuevas modalidades de negocio, y aún más en este momento cuando parece que las formas de hacer marketing y publicidad convencionales están perdiendo protagonismo. Cada vez pasamos menos tiempo frente al televisor y más conectados a la red. Si una marca quiere encontrarnos, es probable que allí pueda hacerlo. Las redes sociales aportan grandes dosis de viralidad a los procesos de comunicación, las cuales son de gran calidad ya que, ¿hay mejores prescriptores que nuestros familiares y amigos?. Y todo esto para satisfacer a un agente que tiene mucho que decir: tu.<br /><br />Social media is an emerging phenomenon which wins new followers every day becoming a succesful sector that digital marketing experts have to make the most of. This research shows that multidisciplinarity between can have beneficial effects and its practice it's already a reality. Pepsi, Starbucks, Avon, Adidas, and most of the well-known international brands have bet strongly for these new marketing chanels getting such good results that we can talk about new business methods and more evennow this moment where traditional marketing and advertising are losing prominence. Every day we spend less time in front of TV but more time surfing the internet. If a brand wants to find us it will probably find us there. Social media contributes to get virality to the communication processes and of course quality because, are there better prescriptors than our relatives and friends? And everythig to satisfy an agent that has a lot of to say: you.<br />
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Sulé Alonso, María Aránzazu, and Javier Prieto García. "MK-2.0: Secretos a voces del social-media." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, Monogr (December 1, 2010): 191. http://dx.doi.org/10.18002/pec.v0imonogr.771.
Full textAbstract:
Las redes sociales son un fenómeno emergente al que cada día se suman nuevos adeptos convirtiéndose en un sector exitoso que los expertos en marketing digital tienen que aprovechar. Esta investigación evidencia que la multidisciplinariedad entre ambas puede tener efectos muy beneficiosos y que su puesta en práctica es ya una realidad. Pepsi, Starbucks, Avon, Adidas, infinidad de marcas de reconocido prestigio internacional han apostado muy fuerte por estos nuevos canales de actuación obteniendo resultados lo suficientemente reveladores como para hablar de nuevas modalidades de negocio, y aún más en este momento cuando parece que las formas de hacer marketing y publicidad convencionales están perdiendo protagonismo. Cada vez pasamos menos tiempo frente al televisor y más conectados a la red. Si una marca quiere encontrarnos, es probable que allí pueda hacerlo. Las redes sociales aportan grandes dosis de viralidad a los procesos de comunicación, las cuales son de gran calidad ya que, ¿hay mejores prescriptores que nuestros familiares y amigos?. Y todo esto para satisfacer a un agente que tiene mucho que decir: tu.<br /><br />Social media is an emerging phenomenon which wins new followers every day becoming a succesful sector that digital marketing experts have to make the most of. This research shows that multidisciplinarity between can have beneficial effects and its practice it's already a reality. Pepsi, Starbucks, Avon, Adidas, and most of the well-known international brands have bet strongly for these new marketing chanels getting such good results that we can talk about new business methods and more evennow this moment where traditional marketing and advertising are losing prominence. Every day we spend less time in front of TV but more time surfing the internet. If a brand wants to find us it will probably find us there. Social media contributes to get virality to the communication processes and of course quality because, are there better prescriptors than our relatives and friends? And everythig to satisfy an agent that has a lot of to say: you.<br />
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Sandoval-Almazan, Rodrigo, and Juan Carlos Montes de Oca Lopez. "Citizen Engagement and Social Media." International Journal of E-Politics 10, no. 2 (July 2019): 24–43. http://dx.doi.org/10.4018/ijep.2019070103.
Full textAbstract:
Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters' decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to investigate the use of social media during political campaigns to collect signatures of support. In the elections of 2018, aspiring candidates for presidential election required a certain number of signatures of support in order to register as official candidates. We collected social media data on a weekly basis from the Twitter, Facebook, and YouTube accounts of seven candidates and contrasted this data with the number of signatures validated by the electoral authority. We found no relationship between the level of support received and the use of social media in the case of any of the candidates. However, we observed candidates who did achieve the required number of signatures and who did receive official presidential candidate status as a result of their high level of visibility. This research contributes methodologically to the current literature and provides empirical evidence regarding independent candidates in Mexico.
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Longhurst, Jesse. "A Rural Educator Responds to the Assault on the Capitol." Rural Educator 41, no. 3 (January 16, 2021): 55–56. http://dx.doi.org/10.35608/ruraled.v41i3.1157.
Full textAbstract:
Editors’ Note: On January 6, 2021 many of us watched as rioters, some of them armed, climbed over walls, broke windows, and burst through barriers to enter the U.S. Capitol to disrupt the review and counting of electoral votes leading to the certification of the 2020 presidential election. For over three hours, the Capitol building was occupied while Members of Congress and capitol staff took shelter. Social media and news outlets showed images of rioters in congressional offices, armed police defending the door to the Senate floor, and participants, some in clothes celebrating the Holocaust or waiving the Confederate flag, in some of our nation’s most sacred spaces. In response to these events, rural educator Jesse Longhurst created a social media post encouraging educators to promote civil discourse and trust in democratic institutions. Her statement is republished here.
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El Adawiyah, Sadiyah, Aida Vitayala Hubeis, Titi Sumarti, and Djoko Susanto. "Political Communication of Indonesian Female Regional Leaders." Jurnal ASPIKOM 5, no. 2 (July 15, 2020): 365. http://dx.doi.org/10.24329/aspikom.v5i2.655.
Full textAbstract:
The women's presence as regional leaders is one of the strategies for establishing more gender-just policies. Female regional leaders conducted diverse methods to win the votes of their constituents. The communication patterns used are diverse despite having similarities. The research aims to find out and analyze patterns and channels as well as the effects of political communication by female regional leaders in Indonesia. This study used a qualitative approach with three female regional leaders in three Javanese provinces. The research found that women tend to choose communication patterns and channels that used interpersonal communication channels to obtain political information. The female regional leaders used interactive communication patterns through social media, outdoor media, and mass media, such as television and print media. Communication channels used were personal communication channels, group communication channels, public communication channels, social communication channels, and traditional communication channels. The effect is that there is a change in the process of fighting for various public interests through verbal and nonverbal messages and mutual influence with various government policies. The research recommended that it is necessary to change the communication channel using social media massively to greet and discuss with constituents so that the effects are received massively as well.
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Ahmed, Imran, Dr Muhammad Shahzad, and Ali Hassan. "Media Agenda and Voters’ Behavior in Khyber Pakhtunkhwa: A Case Study of General Elections-2013." Journal of Peace, Development & Communication Volume 5, no. 1 (March 30, 2021): 192–206. http://dx.doi.org/10.36968/jpdc-v05-i01-17.
Full textAbstract:
This study investigates the relationship between voters’ exposure to media agenda in terms of exposure of different political contents by the all media sources and its consequent impacts on their voting behavior. Data collection has been made with the help of face to face interviews method from 150 respondents (75 male and 75 female registered voters) belonging to province Khber Pakhtunkhwa of Pakistan. Findings explored that in KPK during 2013 general elections, PTI (Pakistan Tahreek-e-Insaf) is perceived as the most favored party over other political parties. Findings further revealed that respondents preferred social media most influential to acquire political information followed by electronic media, social interaction and print media. To measure the change induced through exposure to mass media, findings revealed that majority of respondents opted very much role of media that strengthen the notion of powerful effects of media on voting behavior. The findings further illustrated that to produce change in voting behavior, Facebook identified as most influential source among other social media applications, Talk Shows from TV contents, columns in newspapers’ contents and news in radio shown the as most influential in this regard. Respondents’ dependency to alter vote choice found less dependent on TV followed by newspapers and almost negligible for radio whereas social media performed a noteworthy role in this context.
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Park, Byungho, Moon Young Kang, and Jiwon Lee. "Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages." Sustainability 12, no. 15 (July 25, 2020): 5997. http://dx.doi.org/10.3390/su12155997.
Full textAbstract:
The success of Barack Obama’s 2008 U.S. presidential campaign led politicians and voters all over the world to pay attention to social media. Including Donald Trump for his upcoming 2020 re-election, many politicians around the world have used social media for their political campaigns. While some social media can deliver information in various forms (i.e., video, audio, and interactive content), some popular ones, such as Twitter, are still focused mostly on plain text messaging. With political marketing using simple text messages via social media, there is a need to examine ways of creating messages that ultimately help shape voters’ perception of politicians and eventually win the election. Based on communication science, this study attempts to test the limited capacity model of motivated mediated message processing by examining whether this model can be applied to the simplest form of mediated message, which is plain text. In order to do so, structural features of text messages exchanged on social media engaged in political campaigns, namely linguistic formality and network-mediated human interactivity, are manipulated in an experiment. Findings suggest that linguistic formality and human interaction in plain text messages influence perceived friendliness, truthfulness, and dependability of the message source (politicians), as well as the receivers’ (constituents’) behavioral intent to vote for the message source in an upcoming election. This implies that politicians should pay more attention on sustainable political marketing through appropriate manipulation of structural features in social media messages.