Dissertations / Theses: 'Votes on social media'

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Bai, Yu. "Tweets Win Votes: A Persuasive Communication Perspective on Donald Trump’s Twitter Use During the 2016 US Presidential Election Campaign." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325423.

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Twitter, a microblogging platform, has been increasingly used as a tool for political election campaigns. In an attempt to persuade people to vote for them, candidates and political parties worldwide have begun to incorporate Twitter in their campaigns to disseminate campaign information, promote themselves, and mobilize voters. In the 2016 U.S presidential election, Donald Trump had actively utilized Twitter to promote his campaign and convince voters to support him, which helped him earn a strong presence and huge popularity on Twitter. Eventually Trump even successfully got elected as the 45th US president. Although the rise of Twitter in political campaigns has been studied by researches from different disciplines, there have been very few studies focusing on Donald Trump or his communication performance on social media in the 2016 US presidential campaign. Besides, it is found that there is a lack of studying candidates’ social media use from the perspective of persuasive communication. In order to reveal how Donald Trump was making use of Twitter to influence audiences’ attitudes, this paper will present a content analysis of Donald Trump’s Twitter use from the perspective of persuasive communication. Specifically, the study will investigate the characteristics of messages demonstrated from Donald Trump’s tweets, and examine whether his messages placed an emphasis on certain aspects. The aim of this study is to offer insights into Donald Trump’s Twitter use, particularly about his persuasive communication on Twitter during the political election campaign.

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Glover, Elesia. "The Role of Social Media in Millennial Voting and Voter Registration." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5339.

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The millennial generation has become the largest generation in the United States. Yet as more members of this generation reach voting age, their propensity to vote remains stagnant. For instance, in the 2016 U.S. presidential election, less than 50% of eligible millennials voted, in comparison to the 69% of baby boomers and 63% of Generation X. Voting is a civic duty essential to a successful democracy; therefore, it is imperative to find solutions to increase millennial political engagement. As millennials represent the largest proportion of users of social media, the purpose of this quantitative study was to examine the relationships between voter registration and voting rates and social media usage. To provide clarification on the issue of millennial voting and voter registration, a conceptual framework was used to explore whether a connection exists between millennial political participation and social media because existing theory was insufficient to address this issue. Using secondary data from the 2016 Millennial Impact Report, 1,050 millennial survey responses were gathered on millennial social media usage, intent to vote, and voter registration. A 2 proportions z-test was used to conclude that there was no difference in voter registration and voting rates between millennials who posted 1 to 3 times per week and those who posted 4 to 7 times per week on social media. This study may promote social change by informing those who seek solutions to increase millennial voting and voter registration rates for the continuation of the American democratic system.

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Curry, Kevin Everett. "Politics in the Social Media Era: the Relationship Between Social Media Use and Political Participation During the 2016 United States Presidential Election." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4506.

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The growth of social media use raises significant questions related to political information and its effect on political knowledge and participation. One issue is whether social media delivers news and political information in a similar manner as traditional news media sources, like newspapers, TV, and radio, by contributing to political knowledge, which is linked to voter turnout. This dissertation examines the relationship between an individual's social media use, their use of traditional news media sources, and whether they turn out to vote. It utilizes American National Election Survey data from the 2016 U.S. Presidential election to complete three studies. First, the dissertation compares people who prefer social media and those who prefer traditional news media sources across as series of political habits and attitudes. Second, it looks at the expansion of the media environment and examines whether a person's social media use and preference for news or entertainment is related to political knowledge and voter participation. Finally, this dissertations examines at whether social media use increases the odds an individual will turn out to vote, thus acting in a similar manner as traditional news media. The results identify differences between people who prefer social media and people who prefer traditional news media sources. In particular, people who prefer social media tend to be younger, have less political knowledge, and have a lower voter turnout rate. However, unlike traditional news media use, the use of social media did not increase the odds an individual turned out to vote in 2016. Further, the use of social media and an individual's content preference of entertainment versus news was not related to political knowledge nor voter turnout. While social media does not appear to have a positive relationship with turnout, it does not appear to discourage a person from voting either. The results suggest that more work needs to be done, including examining the relationship between age, social media use and turnout, as well as how content length may be related to political participation. Finally, further examination is needed of the possible indirect ways social media may be related to voter attitudes and participation.

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Olsson, Angelique, and Husham Al-Sam. "Varumärkesidentitet på sociala medier: : Hur varumärken kan driva marknadsföringskampanjer med interaktiv storytelling." Thesis, Högskolan Dalarna, Institutionen för information och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37527.

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Bakgrund I samband med den teknologiska utvecklingen har begreppet interak=vitetblivit allt mer omdiskuterat, inte minst vid framställning av interak=vaberä<elser. Interak=v storytelling är e< rela=vt ny< forskningsområde somöppnat upp för e< ny< sä< a< driva marknadsföringskampanjer på.Däremot har ingen forskning påträffats gällande hur en interak=vmarknadsföringskampanj kan drivas och visualiseras på sociala medier medhjälp av omröstningsfunk=oner. Studien anses därav vara betydande förutvecklingen av e< ny< =llvägagångssä< för verksamheter a< interageramed sin målgrupp.SyJe SyJet med denna studie är a< kartlägga processen för hur företag kandriva och visualisera interak=va marknadsföringskampanjer, på socialamedier.Metod Studien lutar sig mot en design och skapande strategi där en kombina=onav olika metoder har används för insamling av relevant data. Metodernautgjordes av en kvalita=v li<eraturstudie, en visuell innehållsanalys, trewebbenkätundersökningar samt en prototypframställning. Metoderna harinsamlat data genom e< itera=vt förhållningssä<. Urvalet av den visuellainnehållsanalysen utgjordes av totalt 20 marknadsföringskampanjer medstorytelling som metod. Urvalet för webbenkätundersökningarna utgjordesav bekvämlighetsprincipen där urvalet bestod av 677 grafiska designers.Resultat Resultatet av studien visar a< det är möjligt a< skapa en interak=vkampanj med hjälp av =llgängliga omröstningsfunk=oner på socialamedier, där två =ll sex parallella handlingar möjliggörs via omröstningar.Vidare resulterade studien i en prototyp av en interak=v kampanj med tvåparallella handlingar.Slutsatser Studiens samlade resultatbild presenteras som en processkarta varsuppgiJ är a< guida företag a< visualisera och driva interak=vamarknadsföringskampanjer på sociala medier.
Background With the technological development, the concept of interac=vity hasbecome increasingly debated, not only in the produc=on of interac=vestories. Interac=ve storytelling is a rela=vely new area of research, whichhas opened a new way of running a marke=ng campaign. However, noresearch has been found regarding how an interac=ve marke=ngcampaign can be run and visualized, on social media. The study istherefore, considered significant for the development of a new approachfor businesses to interact with their target audience.Purpose The purpose of this study is to map out the process for how companiescan run and visualize interac=ve marke=ng campaigns, on social media.Method The study used design and crea=ve as a strategy, where the methods usedconsisted of a qualita=ve literature study, visual content analysis, threeweb surveys and prototyping. The methods have collected data throughan itera=ve approach. The selec=on of the visual content analysisconsisted of a total of 20 marke=ng campaigns with storytelling. Thesample for the web surveys consisted of the convenience sampling, wherethe sample consisted of 677 graphic designers.Results The result of the study indicates that it’s possible to create an interac=vecampaign using available poll func=ons on social media, where two to sixparallel ac=ons are made possible through vo=ng. Furthermore, the studyresulted in a prototype of an interac=ve campaign, with two parallelac=ons.Conclusions In conclusion the study resulted in the crea=on of a process map, with thepurpose of guiding companies to visualize and run interac=ve marke=ngcampaigns, on social media.

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Teresi, Holly. "Wired for Influence: A Series of Experiments Evaluating the Ability of Peer Interaction through Social Network Sites to Influence Political Knowledge, Attitudes, and Behavior." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/political_science_diss/22.

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This study examines the impact of political information conveyed through social media. Using the popular social network site (SNS), Facebook, I conduct a quasi-lab experiment, survey experiment, and randomized field experiment involving undergraduate students to explore the extent to which peer-to-peer communication via social media can increase political knowledge, change political attitudes, and mobilize people to vote.

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Hügelmann, Bendix [Verfasser]. "Political Influencers? How voters make up their minds in the age of social media and digital communications / Bendix Hügelmann." Hamburg : Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky, 2021. http://d-nb.info/1237050529/34.

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Jansson, Fanny, and Jensin Oliver Paschetto. "Låt influencers utbilda och inte påverka : En kvalitativ studie om politisk förtroende & samarbeten på sociala medier." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71110.

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Political actors and parties have, during the parliamentary elections 2018, marketed themselves in a different way than before. Many influential people on social media who have a younger audience have been involved in the electoral movement and tried to make the "most important" issues easier to understand. While changes in politics take place, young people do not have confidence in party politics. Interest in politics has increased, but the reduced confidence in established political actors has decreased. We wanted to investigate whether the young voters themselves noticed the political change. The purpose of this study was to investigate how first-time voters, who are members of youth unions, talk about political confidence and Influencer marketing in politics. The research questions that have been phrased based on the purpose are: How do political active first-time voters perceive collaborations between influencers and political parties? And how does politically active first-time voters talk about their confidence in Swedish politics? In addition to previous research, we have used qualitative interview method to be able to get opinions and perceptions from the intended selection of informants. The study is based on theories of trust, advocacy, influencers, E-Word of Mouth (e-WOM) and the Two-step hypothesis. The result of the study shows that first-time voters who are politically active in youth unions have shared views on influencer marketing. First-time voters also have high confidence in Swedish politics, but have the understanding that people who are not familiar with politics do not have the same confidence. Especially given the ongoing government crisis. The result also distinguishes some important points that the respondents believe are of great importance. This is, among other things, that the cooperation must be with all parties and that the cooperation must be in accordance with the party's ideologies. The final conclusions we can draw from this study is that the respondents believe that it is good that the politics is addressed in rooms where it is given the opportunity to spread. But the respondents also believe that politicians should adhere to politics and that the significant role of the political issues falls into the background of the party leader's personal conformation on social media.
Politiska aktörer och partier har under riksdagsvalet 2018 marknadsfört sig på ett annorlunda sätt än tidigare. Många inflytelserika människor på sociala medier som har en yngre målgrupp har engagerat sig i valrörelsen och försökt göra valfrågorna mer lättbegripliga. Samtidigt som förändringar i politiken sker saknar unga förtroende till partipolitiken. Intresset för politiken har ökat men den minskade tilltron till etablerade politiska aktörer har minskat. Vi ville därför undersöka ifall unga väljare själva märkt av den politiska förändringen. Syftet med denna studie blev att undersöka hur förstagångsväljare, som är medlemmar i ungdomsförbund, pratar om politiskt förtroende och Influencer marketing inom politiken. De frågeställningar som utformats utifrån syftet är: Hur uppfattar politiskt aktiva förstagångsväljare samarbeten mellan influencers och politiska partier? Och hur pratar politiskt aktiva förstagångsväljare om sitt förtroende för svensk politik? Förutom tidigare forskning har vi använt oss av kvalitativ intervjumetod för att kunna analysera åsikter och uppfattningar från det tilltänkta urvalet. Studien bygger på teorier om förtroende, opinionsbildning, influencers, E-Word of Mouth (e-WOM) och Tvåstegshypotesen. Resultatet av studien visar på att förstagångsväljare som är politiskt aktiva i ungdomsförbund har delade åsikter angående influencer marketing. Förstagångsväljarna har dessutom högt förtroende för svensk politik, men har förståelse för att människor som inte är insatta i politiken inte har lika högt förtroende. Speciellt med tanke på den pågående riksdagskrisen. Resultatet urskiljer också några viktiga punkter som respondenterna menar är av stor vikt. Detta är bland annat att samarbetet måste ske med samtliga politiska partier och att samarbetet måste vara i enlighet med partiets ideologier. De slutslatser vi kan dra av denna studie är att respondenterna anser att det är bra att politiken tas upp i rum där den får möjlighet att spridas. Men att respondenter menar att politiker ska hålla sig till politik och att sakfrågornas betydande roll hamnar i bakgrunden för partiledarens personliga gestaltning på sociala medier.

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Rothman, Sara. "Valkampanjer, sociala medier och unga väljare : – En studie av hur Moderaterna och Socialdemokraterna ska nå de unga väljarna i valet2010Författare." Thesis, Uppsala University, Media and Communication Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-124474.

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AbstractTitle: Electoral campaigns, social media and young voters – a studie of how Moderaterna andSocialdemokraterna are going to reach out to the young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna ochSocialdemokraterna ska nå de unga väljarna i valet 2010).Number of pages: 45Author: Sara RothmanTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn semester 2009University: Division of Media and Communication, Departement of Information Science,Uppsala University.Purpose/ Aim: The aim of this essay is to research how the two largest parties in Sweden,Moderaterna and Socialdemokraterna, are going to reach out to the young voters in theelectoral campaign of 2010. I will also find out how the young voters are going to collecttheir information before the election. That information will be compared to the strategies ofthe parties, in that way I can tell if their strategies match the young voters plans ofinformation search.Material/Method: In my eximination I chose to use two informant interviewes and fourdifferent groups of discussion. The informant interviewes were directed to the two peoplewho are in charge of the communication in the two largest parties in Sweden, Moderaternaand Socialdemokraterna. Two of the groups of discussion contained young people who aregoing to vote for the first time in the election of 2010, and two of the groups contained peoplewho will be voting for the second time. They were four people in every group. The people incharge of the communication in the parties were contacted thru e-mail and I met them on theirworkplaces. The young voters were partly friends of mine who brought people they knew tothe groups. In that way some of them knew each other, but not everybody.Main results: One important thing that I realised after the discussion with the young voterswas that there is a big difference between those who are going to vote for the first time andthose who will vote their second time in the election of 2010. It is impossible to characteriseyoung people as one group because they are all so different from each other. I also found outthat the young people use different media, and so will the parties in their campaigns. It is hardto satisfy all youth but my study shows that many needs will be satisfied because bothtraditional media and new media will be used in the electoral campaigns.Keywords: Electoral campaign, social media, young voters, strategic commnunication,Moderaterna, Socialdemokraterna

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Green, Carol M. "An exploration of negative and aggressive reporting descriptors on the perceived credibility and voter support of a female politician." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/614.

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This study sought to determine if the use of negative and aggressive reporting descriptors of female political candidates by the media influences the perception of candidate credibility and voter support. Other researchers have found that female politicians are more likely than male politicians to be subjected to negative and aggressive reporting descriptors during political campaigns by the news media. Two hypotheses were addressed in the study. Hypothesis one predicted that negative and aggressive reporting descriptors of female politicians would result in lower perceptions of candidate credibility in terms of competence and character as compared to neutral descriptors of female politicians. Hypothesis two predicted that negative and aggressive reporting descriptors of female politicians would result in reduced voter support as compared to neutral reporting descriptors of female politicians. An experimental design was employed to test the hypotheses. One experimental group was exposed to a five minute radio news program with negative and aggressive reporting descriptors of a female political candidate while the second experimental group was exposed to the same news reports with neutral reporting descriptors. Both hypotheses were tested utilizing a two-tailed t-test. Results showed a statistically significant difference between the two groups on the perception of candidate credibility in terms of competence. The data would indicate that negative and aggressive reporting descriptors have a detrimental effect on female politicians in terms of perceptions of expertise. The data did not show a statistically significant difference between the two groups in terms of candidate support. The results show that female politicians, who are already less likely to have access to political experience, are further hindered in terms of perceptions of competence by the negative and aggressive reporting descriptors used by the media.

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Takara, Luciana Miyuki. "?N?is pixa voces pinta, vamu ve quem tem mais tinta?: a media??o do espa?o f?sico e social na promo??o do desenvolvimento da imagina??o de adolescentes do Ensino M?dio." Pontif?cia Universidade Cat?lica de Campinas, 2017. http://tede.bibliotecadigital.puc-campinas.edu.br:8080/jspui/handle/tede/914.

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Submitted by SBI Biblioteca Digital (sbi.bibliotecadigital@puc-campinas.edu.br) on 2017-03-10T17:44:03Z No. of bitstreams: 1 LUCIANA MIYUKI TAKARA.pdf: 2938050 bytes, checksum: 1165d14fa2eb11ef7012df1758214105 (MD5)
Made available in DSpace on 2017-03-10T17:44:03Z (GMT). No. of bitstreams: 1 LUCIANA MIYUKI TAKARA.pdf: 2938050 bytes, checksum: 1165d14fa2eb11ef7012df1758214105 (MD5) Previous issue date: 2017-02-01
Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq
This study is based on the premise that a school?s physical space is constructed socially, asi-de from having the constitution of a dynamic place in constant transformation for teaching and learning, and in thus, takes on a dimension that symbolizes the meanings that it produ-ces. We identified agents of action in the school environment, these being students as well as teachers and other staff members. Therefore, the objective of this study is to investigate the relations produced in the school environment by high school students and teachers, as well as how the ripple effects of these relations play out in the school?s physical and social space. Our hypothesis is : that in comparison with the initial years of basic education, the last years lack investment in the diversity of materials for student learning. The physical space, being one of these possible materials, when it?s not mediated by teaching, becomes the stage for different attitudes about the school. When ideas and perspectives about the school don?t find room for dialogue, this relation can emerge in the care/neglect of the space, while at the same time interfering with development and coexistence among students and teachers. To conduct this research, we developed intervention research utilizing Cultural-Historical Psychology as a theoretical and methodological basis.We conducted this research with high school students and teachers attending night school, at a public school in a city of the state of S?o Paulo). Bi-weekly meetings were held with students, in which main activities inclu-ded the interpretation of images and the creation of artistic works such as drawings, pain-tings, and graffiti, fostering discussion about the meanings that they attribute to the school environment, aiming to transform the space. The research results show the prevalent use of physical and psychological tools as instruments of control, articulated by teachers and ad-ministrators. Regarding the students, we see graffiti as a psychological instrument that aims to transgress the rules imposed on them. We also identified the characteristics of mediations that predominate in the school, such as pragmatic order in contrast with the aesthetic expe-rience, which can foster dialogue about different ways of bringing meaning to the school environment and the pedagogical activities. Lastly, we recognize the important role played by participants when they develop their imaginations in the articulation of diverse positions and experiences, which allow for the conciliation of different meanings that inhabit the very same place.
Este estudo assume o pressuposto de que o espa?o f?sico da escola ? constru?do, al?m de se constituir como lugar din?mico em constante transforma??o para o ensino e a aprendi-zagem, assume-se, assim, uma dimens?o simb?lica pelas significa??es que produz. Identi-ficamos como agentes das a??es sobre o espa?o escolar tanto alunos quanto professores e demais funcion?rios. Assim, o objetivo desta pesquisa ? investigar as rela??es produzidas no ambiente escolar por alunos e professores do Ensino M?dio, bem como essas rela??es repercutem no espa?o f?sico e social da escola. Tem-se por hip?tese que, em compara??o com as s?ries iniciais da educa??o b?sica, as s?ries finais carecem de investimento na di-versidade de materiais para a aprendizagem do aluno. O espa?o f?sico, sendo uma dessas poss?veis materialidades, quando n?o mediado para o ensino, passa a ser palco para diferen-tes posicionamentos frente ? escola. Quando ideias e perspectivas a respeito da escola n?o encontram di?logo, esta rela??o pode transparecer no cuidado/descuidado com o espa?o ao mesmo tempo em que interfere no desenvolvimento e na conviv?ncia tanto de alunos quanto de professores. Para a realiza??o deste estudo, desenvolvemos uma pesquisa-interven??o com estudantes e professores do 1? ano do Ensino M?dio do per?odo noturno, de uma escola estadual do interior de S?o Paulo, utilizando-se como aporte te?rico-metodol?gico a Psi-cologia Hist?rico-Cultural. Foram realizados encontros quinzenais com os alunos em que se teve como atividades principais a leitura de imagens e a produ??o de natureza art?stica, como desenhos, pinturas, grafites, dentre outros de modo a favorecer a discuss?o a respeito dos sentidos que atribuem ao espa?o escolar, visando sua transforma??o. Como resultado da pesquisa, constatamos o uso predominante de instrumentos f?sicos e psicol?gicos como parte do controle feito por parte dos professores e pela gest?o e, por parte dos alunos, perce-bemos a picha??o como instrumento psicol?gico que visa a transgress?o de regras impostas. Identificamos tamb?m a qualidade das media??es que predominam na escola como a de ordem pragm?tica em contraposi??o com a experi?ncia est?tica, que pode favorecer o di?lo-go de diferentes maneiras de significar o espa?o escolar e a atividade pedag?gica. Por fim, reconhecemos o importante papel desenvolvido pela imagina??o na articula??o de posicio-namentos e experi?ncias diversas, o que possibilita a concilia??o de significa??es diferentes a respeito de um mesmo lugar.

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Zake, Susan K. "Obama, Interactivity and the Millennials: A Case Study." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1323223506.

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Adenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.

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Background: Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. The social media influencers are new forms of entrepreneurs who recently appeared due to changes in the technological environments. The existence of social media platforms has enhanced the possibility of entrepreneurial activities online. The platforms are available for everyone, but some have more entrepreneurial orientation or characteristics than others. Purpose: The aim of this research is to measure the entrepreneurial orientation and the characteristics of social media users, compare social media influencers with other social media users, to determine if differences exist. Methods: This research uses the Individual Entrepreneurial Orientation scale (Bolton & Lane, 2012) and the Individual Personality Traits measuring scale (Al Mamun, Bin Yusoff, & Ibrahim, 2018). This is a deductive study, testing the above-mentioned theories on social media users, and a quantitative study aided using data collected from online survey. Conclusion: The results of this study show that Social Media Influencer have higher entrepreneurial traits than non-Social Media Influencers. The result also supports the three-factor structure and satisfactory reliability of the IEO scales and subscales. Subsequently, I found out that non-SMIs do create online contents and carry out entrepreneurial activities online too.

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Kadrić, Irma, Eva Kha, and Sandra Mämmi. "Social Media: Hur påverkas turisten av social media?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49053.

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Syftet med denna studie är att undersöka hur turistens beslut påverkas av TripAdvisor som är en form av social media. Slutresultatet blev en beskrivning av TripAdvisors påverkan vid resa för turisten. Arbetet har en deduktiv ansats med en kvantitativ metod. Begreppen vi här använt oss av är Påverkan, Word of Mouth, Beslutsprocessen samt Social Media och runt de här begreppen har vi skapat en teoretisk ram för vår studie. Empirin är en sammanställning av den enkät vi skapat kring den teoretiska ram som finns. Studien mynnar ut i ett resultat och avslutar med att ge exempel på framtida forskning utifrån tankar under studiens skapande.

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You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of WOM on product sales and to assess the generalizability of the relationship. The second chapter examines how social media may influence product performance in different product contexts as compared with traditional media, which assists managers in making better media decisions. Taken together, this dissertation evaluates the progress in this field, and then takes a step further by applying past findings to understand how social media may perform at various stages in the product lifecycle.
Ph.D.
Doctorate
Dean's Office, Business Administration
Business Administration
Business Administration; Marketing

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Nau, Alexandra. "Social Media Analytics." Universität Leipzig, 2018. https://ul.qucosa.de/id/qucosa%3A31862.

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Die Arbeit untersucht insgesamt 25 kostenfreie Social Media Analytics-Werkzeuge und liefert einen Beitrag zu einer systematischen Beurteilung dieser Anwendungssystemklasse im Rahmen des Social Customer Relationship Managements.:1 Einleitung 1.1 Motivation 1.2 Problemstellung 1.3 Vorgehen 2 Grundlagen 2.1 Social Media 2.2 Social CRM 2.3 Social Media-Analys 2.4 Softwareanalyse 2.5 Prototyping 3 Analyse von Social Media-Analyse-Tools 3.1 Kurzvorstellung der einzelnen Tools 3.2 Kernfunktionalitäten kostenfreier SMA-Anwendungen 3.3 Realisierbare Anwendungsfälle im SCRM 3.4 Vergleich mit Funktionalitäten einer kostenpflichtigen SMA-Anwendung 3.5 Betrachtung von Unterschieden 4 Entwicklung einer Auswahlhilfe 4.1 Vorüberlegungen 4.2 Implementierung 4.3 Beschreibung 5 Erkenntnisse 5.1 Ergebnisse 5.2 Defizite 6 Ausblick

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Colicev, Anatoli. "Valuing social media." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0001.

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Cette thèse se donne donc pour objectif d’estimer la valeur des médias sociaux pour les entreprises. Elle développe une série d’analyses théoriques portant sur les effets que peuvent avoir ces médias sur leurs performances. Elle suggère également aux gestionnaires et aux praticiens différentes façons d’exploiter leur présence sur les médias sociaux pour tirer un profit maximal des avantages que cette présence suscite. Des méthodes quantitatives comme la modélisation par équations structurelles, l’analyse des séries temporelles et les panels dynamiques sont mises en pratiques pour aborder le sujet de façon empirique et exhaustive. Afin d’atteindre ces objectifs, cette thèse soulève un certain nombre de questions de recherche : Les médias sociaux sont-ils créateurs de valeur pour les entreprises ? Quels effets ont les médias sociaux sur les marques, les consommateurs, les investisseurs ? Quels indicateurs sont essentiels pour mesurer la performance des médias sociaux ? Nous nous proposons de répondre à ces questions dans cette thèse qui s’organise en quatre articles distincts.L’article 1 développe plusieurs analyses théoriques dont l’objectif est de comprendre comment les indicateurs de médias sociaux affectent la valeur des marques.L’article 2 aborde la pertinence des médias sociaux sous un angle différent. Nous y analysons les trajectoires de l’impact des médias sociaux sur les consommateurs puis sur les investisseurs, ainsi que les explications de cet impact.L’article 3 se focalise plus particulièrement sur la relation entre les médias sociaux et le comportement du consommateur. Les effets des médias sociaux owned et earned sur les étapes séquentielles qui composent le parcours d’achat du consommateur y sont analysés, avec pour objectif de donner un meilleur aperçu de l’influence des médias sociaux sur la décision d’acheter et sur la satisfaction du consommateur.Enfin, l’article 4 se place dans le prolongement de l’article 1 pour étudier l’effet des médias sociaux et traditionnels sur la satisfaction des consommateurs et la valeur de marque
This dissertation focuses on assessing the value of social media. There are several theoretical and practical gaps in the stream of social media marketing literature, particularly in terms of the impact of social media on performance. This dissertation proposes a set of theoretical conceptualizations of how social media can impact performance, makes suggestions for managers and practitioners on how to leverage the social media presences in pursuit of the benefits of social media marketing, and makes recommendations for researchers on how to further contribute to this research domain. Quantitative methods such as structural equation modeling, time-series analysis and dynamic panel methods are applied to address the issue empirically and comprehensively

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Creech, Ryan S. "Social Media, Social Exclusion, and Narcissism." Xavier University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1437385385.

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Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also shows that the application of a bottom-up approach provides new ways of viewing and understanding activities within social media.It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also shows that the application of a bottom-up approach provides new ways of viewing and understanding activities within social media.

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Botros, Shadi, and Yacoub Said. "LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media." Thesis, Mälardalens högskola, Industriell ekonomi och organisation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54454.

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Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. Method: This study is following a quantitative approach by using statistical methods to test the hypothesis. Conclusion: Luxury brands are considered as exclusive and expensive brands. Social media is a mass communication tool that is usually used to reach a broad segment of consumers. The authors found out through the gathered data that consumers are aware about the brand and they perceive the brand as a luxury brand. However, consumers were not only relying on the official home page of the brand to obtain information.

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Jaber, Julia, and Gabriella Lundvall. "Social media marketing - An insight on companies’ brand communities on social media." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31257.

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Ndou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.

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The Internet’s liberative qualities have been hyped by a number of Zimbabwean scholars who argue, on the basis of the existence of online alternative media that carries political content, that democratisation can be technology-led. Given that the question of source selection is connected to the democratising potential of the Internet (Lecheler and Kruikemeier, 2016) by some scholars – this study interrogated the liberative potential of the Internet by tracing the social media sourcing patterns of four daily newspapers within Zimbabwe’s polarised mainstream media. Using a mixed methods approach which deployed Actor-Network theory as a preliminary methodological tool, this study collected and evaluated empirical data drawn from 146 social media sourced political stories published over a 30-month period and the responses from semi-structured interviews with purposively sampled participants – to account for the human and non-human actors in the news production network. A social constructivist analytical lens was then used to appreciate the contexts in which social media sourcing was being adopted in newsrooms, which revealed how unique circumstances had triggered unprecedented reliance on social media as a political news source. Those unique circumstances involved an escalation of factional fighting within the ruling ZANU PF that morphed into a propaganda war, which was waged through The Herald newspaper by one faction and through social media by the other faction. The public feud, which played out on social media, forced political reporters to gather story ideas from social media and overly rely on a few tech savvy elite sources. In these circumstances, social media’s influence on the political news agenda was overstated as it was conflated with the influence of a news event (ZANU PF factionalism) and the influence of social media users (high-ranking ZANU PF members) who could not be ignored. It is hoped that the findings of this study will contribute towards filling the lacuna in terms of scholarship demonstrating the influence of social media within Zimbabwe’s political narratives.

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Petersson, Sofie, and Sofie Stefansson. "Kritikhantering på social media." Thesis, Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22949.

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Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfattningar och upplevelser från konsumenter.Dock saknas tydlig vetskap om hur eller på vilket sätt. Vi har genom en kvalitativstudie, intervjuat representanter från olika företag gällande deras sätt att bedrivakritikhantering på social media. Studien resulterade i tre övergripande teman medunderliggande exempel som beskriver hur företag hanterar kritik på social media.
The use of social media has increased in recent years. Individuals used it first, andnow it has become a part of multiple companies. Technology can create newopportunities for companies to show them self publicly, create customer relations aswell as communication opportunities. The purposes of using social media arevarious, but the value it brings is not from the platform itself, but from the ways it isbeing used. In order for a company to use social media, there may be reason toaccept and be aware of that criticism addressed to the company will be public.Research indicates that companies are expected to respond to opinions, perceptionsand experiences from customers. However, clear knowledge of how or in what wayis missing. We have through a qualitative study, interviewed representatives fromvarious companies regarding their way of conducting criticism management onsocial media. The study resulted in three overarching themes with underlyingexamples illustrating how companies manage criticism on social media.

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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumerinteraction the companies have a good chance to take the lead in social media marketing. To solve the problem with measuring the return on investment, companies such as HP Sweden, can implement tools like social media monitoring. With these tools they will be able to analyze and measure their brand or products on the social space enabling them to optimize their way of marketing. The criteria for a company to pick the right measuring-tool are based on different parameters. Where for a company like HP Sweden, that is relatively new to the social space, it is better to take small and wise steps to first learn and then invest in a praiseworthy tool that is able to cover their needs.
Under olika tidsskeden har olika metoder för kommunikation utvecklats med kraftig påverkan på vår vardag. Sociala medier har blivit detta sekels sätt att kommunicera på, vilket har möjliggjort att vi har kunnat uttrycka våra tankar, idéer och känslor på ett helt nytt sätt. Detta sätt att kommunicera har också haft en enorm inverkan på företag, där de har insett att utan en ordentlig sociala media strategi har de ingen chans att sticka ut i den snabbt föränderliga digitala sfären. För att säkerställa en framgångsrik närvaro på sociala medier måste företagen ta olika marknadsföring teorier i beaktande. Detta så att de kan förstärka sitt varumärke i olika aspekter. Om företagen lyckas kombinera detta med innovativa sätt att interagera med konsumenter har de en god chans att ta ledningen i sociala medier. För att lösa problemet med att mäta avkastningen på investeringar, kan företag som HP Sverige, implementera olika mätningsverktyg. Med dessa verktyg kan de analysera och mäta sitt varumärke eller produkter så att de kan optimera sin marknadsföring utefter detta. Måttstocken för att välja rätt verktyg är baserat på olika parametrar. För ett företag som HP Sverige, som är relativt nya inom sociala medier, kan det vara lämpligt att ta små men visa steg där de först kan lära sig använda dessa verktyg för att sedan investera i ett mer avancerat verktyg som både täcker deras behov samt är ekonomiskt fördelaktigt.

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Laselle, Johanna, and Jenny Solum. "Social media & marknadsföring." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24558.

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Pellikka, H. (Harri). "Gamification in social media." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201405281545.

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As social media keeps expanding and alternatives for existing services arise, the need for engaging and sustaining users increases as well. One method for engaging users is the use of gamification. The purpose of this study was to found a basis of knowledge of the current state of gamification social media. The study was conducted as qualitative content analysis, analysing 18 social media sites of different types. The analysis concentrated on the game elements incorporated in the services, such as points and badges. The findings of the study resulted that social media in general employs many different game elements. Gamification is used to suggest activities to the users, to encourage active participation and to reward users for wanted behavior. A common use of gamification in social media was found to be quality and appeal control over user-generated content.

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Fisher, Stacey J. "Cohorts Using Social Media." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/4692.

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Karlsson, Gabriella. "The Social Media Muse." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23195.

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The social media influencer is becoming a prominent trope in contemporary media culture. In her Instagram performance artwork Excellences & Perfections, Amalia Ulman imitated the content and lifestyle of different types of influencers for five months in 2014, gaining attention and inciting controversy when she finally revealed her hoax. She captured problematic aspects of performativity online, examined how it related to tropes and myths in our culture, and ultimately to our sense of identity. By analysing images from her work and comments from her followers at the time, this thesis aims to understand how her art acts as a commentary on issues of digital labour and self-representation through images.

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Dennison, Jeffrey M. "Social media and thinspiration." Thesis, Gonzaga University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10252031.

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Thinspiration and pro eating disorder (“pro ana”) social media content is prevalent and widely used by sufferers of eating disorders (ED). The risks associated with thinspiration and pro anorexia social media include continued disordered eating, poor self-esteem and perpetual body image dissatisfaction leading to depression and other psychological problems. However, little is known about why females continue to seek out this media or what are the reported impacts of continued usage. The goal of this research is to expand on current knowledge of the influence of social media imagery such as “thinspiration” and “pro ana” on disordered eating. The researcher qualitatively examined if sufferers use thinspiration to further their eating disorders (ED) and if sufferers report negative uses, feelings, behavior, family problems, life choices, body-image satisfaction or dissatisfaction when using social media platforms that promote or participate in thinspiration or pro ana. The study employed a confidential internet survey of 20 females, 18 years or older. Feedback was evaluated using a qualitative content analysis. Additionally, the author used the “uses and gratification theory” to explain how sufferers gravitate toward and participate in damaging social media platforms to prolong their ED. Young females suffering from ED reported using social media as part of their daily lives and reported negative impacts from this influence such as trouble with school, relationships, negative self-esteem, guilt, depression and body image dissatisfaction. The implications of these findings are discussed throughout the paper. It was concluded that thinspiration and pro ana social media represent a powerful and often damaging communication medium for those suffering from ED and can be a contributing factor to the severity and length of disordered eating.

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(UPC), Universidad Peruana de Ciencias Aplicadas. "Social Media - SI378 201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623263.

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Curso de especialidad de Social Media en la carrera de Ingeniería de Sistemas de Información de carácter práctico dirigido a los estudiantes del 5to ciclo, que busca desarrollar las competencias general de pensamiento innovador y la específica Analiza hechos del mundo contemporáneo identificando el impacto en el desempeño profesional de Ingeniería acorde al ABET-Student Outcome(j). El curso busca identificar las diferentes estrategias para promocionar y difundir una marca, producto y servicio a través de las redes sociales. También tiene un enfoque participativo porque permitirá emplear técnicas y herramientas web 2.0, marketing digital y métricas para así aumentar la visibilidad de los negocios y tomar decisiones acertadas, entendiendo los constantes cambios e implicancias de comunicación social

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Kenyeres, Adam Zoltan. "Social Media Bot Detection." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-87411.

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Social media platforms have revolutionized how people interact with each other and how people gain information. However, social media platforms such as Twitter and Facebook quickly became the platform for public manipulation and spreading or amplifying political or ideological misinformation. Although malicious content can be shared by individuals, today millions of individual and coordinated automated accounts exist, also called bots which share hate, spread misinformation and manipulate public opinion without any human intervention. To make things worse, the sophistication of these automated accounts is so high that they become unidentifiable by humans and difficult for algorithms to detect. In the past decade, researchers have developed novel methods to detect harmful, machinecontrolled accounts. Most of these methods are supervised and are based on classical machine learning approaches. Recently, unsupervised and adversarial methods have also been researched. What is usually common in all these methods is that the detection is based on account level meta-data and feature extraction. The work presented in this thesis, aims at designing, implementing and evaluating bot detectors that are based on deep-learning models and which do not require account level meta-data nor feature extraction. The thesis work relies on the PAN 2019 Bots and Gender Profiling task dataset where Twitter accounts had to be classified as humans or bots. Furthermore, the thesis shows that deep-learning models can yield an accuracy of 0.89 on the PAN 2019 Bots and Gender Profiling dataset; thus, they can compete with classical machine learning methods. Moreover, the findings of this work also show that pre-trained models will be able to improve the accuracy of deep-learning models.

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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.

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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenges parents face in managing youth technology use; (2) the design and deployment of a community-based online social network called ParentNet; (3) limitations and design considerations for deploying technological interventions for different social groups; and (4) reflection on emerging themes around overuse and disconnection in daily life.

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Wigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.

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Ublova, Tamara. "FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162.

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The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers achieve higher consumer engagement that will consequently lead to more loyal customers.

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Yan, Lina, and Carol Musika. "The Social Media and SMEs Business Growth : How can SMEs Incorporate Social Media." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74702.

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Background: The dramatic increase of the popularity of social media has affected in a large extent how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained huge attention from both academic and industrial sectors. Purpose: The purpose of this study is to identify and evaluate the aspects that are incorporated by SMEs when implementing social media in order to gain knowledge how SMEs could incorporate those factors when implementing social media. Research questions: What are those aspects that SMEs are incorporating to implement social media? Methodology: This study adopts six semi-structured interviews with six case organizations to identify and evaluate the aspects that are incorporated by SMEs to implement social media in the context of Sweden. Three small size and three medium-size firms in Växjö, Sweden who use social media for business purposes have been selected. Conclusion: The findings of this research identified and evaluated several aspects that are incorporated by all SMEs to implement social media in the context of Sweden: decision making about platform(s) and their deploying; governance responsibility; value metrics; accessibility; risk management; online community followers growing; content creation and updating; incentive strategy; monitoring social media sites; comments utilizing for future development; message processing rules; customer feedback timelines and report creating and sharing. The result shows the new approach of social media implementation which brought by Culnan, McHugh, and Zubillaga (2010) can help the researchers to identify and evaluate the aspects that SMEs are incorporating to implement social media, and chose to acquire knowledge that they can take advantage of from those aspects to incorporate and reinforce their social media implementation. Equally by putting into practice these aspects SMEs foster their growth in a number of ways such as customer relations, external and internal communication and several other ways.

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Blücker, Bäckström Viktor, and Victor Peolsson. "Social Identity in Social Media : A Qualitative study on Upper Secondary Students Experiences in Social Media." Thesis, Linnéuniversitetet, Institutionen för psykologi (PSY), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40510.

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Syftet med föreliggande studie var att undersöka hur gymnasieelever upplever sociala medier utifrån Tajfels (1974) Social identity theory (SIT) samt vilka negativa och positiva aspekter gymnasieelever upplever med sociala medier. Med hjälp av en kvalitativ intervjumetod utgör svaren från tolv gymnasieelever i södra Sverige empirin för studiens resultat. Tidigare forskning har visat att responsen av andra medlemmar på sociala medier spelar stor roll för ungdomars psykiska välbefinnande. Resultatet visade att anledningen till informanternas användning av sociala medier till stor del berodde på att andra i deras umgängeskrets var aktiva, att informanterna upplevde kränkningar som ett oacceptabelt, men vanligt förekommande, beteende på sociala medier. Allt material bearbetades utifrån Burnards (1991) innehållsanalys där författarna utifrån empirins basala koder konstruerade följande huvudteman/underteman: kommunikation/anonymitet, etik/olämpligt beteende och tillhörighet/gruppidentitet. I diskussionsavsnittet diskuterade författarna resultatet med utgångspunkt utifrån den tidigare forskningen samt SIT. Här diskuterades bland annat att både tidigare forskning samt föreliggande resultat har funnit att individer upplevde en trygghet i att diskutera ämnen av mer kontroversiell karaktär bakom en skärm.

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Fatkin, Jane-Marie. "'Pro' social media : using key social psychological theories to increase prosocial engagement on social media sites." Thesis, Heriot-Watt University, 2015. http://hdl.handle.net/10399/2907.

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Prosocial Behaviour has a strong history rooted in Social Psychology. However, it has yet to be researched in the realm of social media. This line of research aims to better understand Prosocial Behaviour in social media environments and learn how to increase positive engagement online through the theoretical framework of Walther’s (1996) hyperpersonal model of computer-mediated communication. Four studies were conducted to obtain this goal. The first two studies explore what factors affect prosocial behaviour on social media sites. In particular, study one examines how gender, appearance, and number of social media friends affect whether or not individuals will give aid to their friends. The outcome suggested that the less social media friends a person had, the less likely the individual would help. Study two delves into whether the bystander effect and personalisation affect Prosocial Behaviour on social media sites. The bystander effect did not affect helping but personalising a message made it more than two times more likely that an individual would receive help. The third study looks at some barriers that prevent prosocial behaviour on social media sites. Three main barriers resulted including ‘Information Overload,’ ‘Can’t Live with It, Can’t Live without It,’ and ‘Privacy and Permanence of Information.’ The final study examines Prosocial Behaviour in a social media context through the means of two events where social media played an important role in helping behaviour. These events exemplified that social media is a powerful tool and can be used to effectively promote Prosocial Behaviour and also provided support for Walther’s hyperpersonal model. As the first to delve into helping behaviour on social media sites, this thesis advances the current body of knowledge on Prosocial Behaviour. In addition, the four studies provide vital knowledge on how to increase prosocial behaviour online using Walther’s (1996) hyperpersonal model on CMC. With the current Social Media Revolution and time spent online, it is vital to make social media engagement more positive and user friendly. The three main ways to increase positive online engagement gleaned from this thesis are 1) Make things personal, 2) Create a social media group with a hierarchical structure, and 3) Edit privacy settings and friend/follower settings on personal social media pages to fit one’s individual needs.

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Zhang, Liu. "SOCIAL MEDIA AND VIRTUAL PROJECTS : An investigation into social media tools and team effectiveness." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15833.

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The purpose of this thesis is to explore the use, usability and the effects social media have on member effectiveness and satisfaction in virtual projects. This includes a classification and description of social media as well as the virtual component of projects. This also includes an analysis of possibilities and challenges concerning using social media in a project setting.Furthermore this master thesis should include an empirical component, including an investigation of to what extent such media are used in virtualized projects, experiences with such media and suggestions for improvements / better integration with other collaborative efforts.

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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.

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Master of Science
Department of Journalism and Mass Communications
Barbara DeSanto
Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social media officials and media strategists from the Professional Rugby Organization (PRO). These in-depth interviews will first identify what strategies rugby has used, then will evaluate which strategies efficiency. Second, the in-depth interviews of the club-level social media chairs will also be asked about his or her background in social media strategy. The information collected will be used to make recommendations as to what professional rugby and club-level rugby strategies should be used on social media. The information will also be used to identify what level social media rugby chairs should be educated or trained in using social media, if any. This study also explored the outcomes of the social media efforts for the advancement of rugby in the U.S. as well as emerging sports in the future.

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Agozzino, Alisa L. "Millennial Students Relationship with 2008 Top 10 Social Media Brands via Social Media Tools." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1262651087.

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Lambert, Connor T. "ERa Expression and Monogamy in Prairie Voles: An Experimental Field Study." Miami University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=miami1524835563594466.

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Modéus, Gabriel, Helena Olsson, and Rickard Paulsson. "Crisis management in social media." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19401.

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The rise of social media has brought an increasingly open and transparent environment, where everyone can share thoughts and opinions with other people. This new transparent world creates new challenges in many fields. One of these is in the field of crisis management. The question is how companies should handle a crisis in social media. The thesis starts by investigating theory regarding areas affecting crisis management in social media. From this theory; a quantitative survey, qualitative interviews and investigation of secondary data are conducted. This resulted in findings, regarding what is important for companies, concerning crisis management in social media. It is important for companies to monitor social media, to be quick in replying in social media and to reply in a human, non corporate, voice. It is as well important to have a crisis plan, a crisis response team and a main responsible for crisis management in social media. We have seen that it seems like larger companies generally are more prepared for crisis management in social media and that they consequently are better in handling a crisis in social media.

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Elgün, Levent, and Jürgen Karla. "Ausgestaltung eines Social Media Monitorings." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101032.

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1 Optionen für ein Social Media Monitoring Für Unternehmen sind Social Media – derzeit noch vorrangig im Marketingbereich – von großem Interesse. Aufgrund der hohen Geschwindigkeit der Informationsgenerierung und -verbreitung, der Glaubwürdigkeit im Rahmen des subjektiven Meinungsaustauschs sowie der Masse an verfügbaren Informationen stellen sie insbesondere für kleine und mittlere Unternehmen eine große Herausforderung dar. Diese besteht dabei nicht nur aus der Minimierung der Risiken, wie beispielsweise dem Umgang mit massiven verbalen Attacken von Nutzern gegen ein Unternehmen, sondern auch in der gewinnbringenden Verwendung der verfügbaren Informationen. Um letztere zu erreichen, müssen die Social Media-Dienste mit einer klar definierten Strategie beobachtet und ausgewertet werden (Monitoring). Gewonnene Erkenntnisse müssen anschließend im Unternehmen angewendet werden. Dadurch eröffnen sich für Unternehmen nutzenbringende Möglichkeiten, wie beispielsweise Erkenntnisse über Nutzermeinungen zum eigenen Unternehmen, zu dessen Produkten oder Dienstleistungen sowie zu dessen Mitbewerbern. Das Monitoring der Dienste geht allerdings mit einer hohen Komplexität einher, da zahlreiche Faktoren und Anforderungen bewertet und beachtet werden müssen. Der vorliegende Beitrag widmet sich insbesondere der Aufarbeitung der Anforderungen die ein Unternehmen an ein Social Media Monitoring-Tool stellen kann. Zunächst wird dazu das Angebot möglicher Tools klassifiziert. Basierend auf der Funktionalität der Tools werden anschließend die Anforderungen herausgearbeitet und beschrieben. Der Beitrag schießt mit der kurzen Darstellung eines Konzeptionierungsansatzes. [...]

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Ostendorf-Rupp, Sonja. "Kulturelle Bildung und Social Media." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2013. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-111333.

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Facebook, Twitter, YouTube – die Namen dieser Plattformen sozialer Medien sind in aller Munde, doch was steckt hinter diesen Medienformen und wie lassen sie sich sinnvoll in die Arbeit von Kultureinrichtungen integrieren? Welche Potentiale der Besucheransprache bieten sie? Das waren die Leitfragen der vierten und letzten Sektion der Dresden Summer School. Eingebettet in Besichtigungen des Militärhistorischen Museums der Bundeswehr (MHM) und des Deutschen Hygiene-Museums Dresden (DHMD), erhielten die Teilnehmer und Teilnehmerinnen eine Einführung zu diesem Thema, die durch Best-Practice-Beispiele von Museen und Ausstellungsplanern ergänzt wurden. (...)

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Karapetyan, Margarit. "Social Media and Complaints Handling." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28612.

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AbstractTitleComplaints Handling and Social MediaPurposeThe purpose of the project is to describe how companies conduct complaints handling in socialmedia and how they listen, talk and energize with the help of social media in terms of complaintshandling.Research QuestionsHow do companies perform complaints handling in social media? How do companies listen, talkand energize in social media in terms of complaints handling?Theory and ConceptsComplaints handling; encouraging customers to voice a complaint; the role of front-lineemployees in complaints handling; the role of compensation in complaints handling; socialmedia and relationship marketing; listening in social media; talking in social media; energizingon social mediaMethodologyThe study is descriptive with deductive approach. The research is qualitative and the researchstrategy is one-to-one interviews. Interviews were conducted with social media representatives ofBeeline, SAS supermarkets’ chain and Figaro restaurant group in Armenia.ConclusionsFrom the research it was concluded that SAS supermarkets’ chain and Figaro restaurant group interms of complaints handling mainly embrace the relationship potentials social media provides.That is they listen to complaints on social media; they always response to complaints either bytaking proactive measures or describing the situation; however, they do not energize customerswith stories about successful complaints handling experiences. While, in terms of complaintshandling, Beeline does not use the tools of listening, talking and energizing properly. It was alsoconcluded that both SAS supermarkets’ chain and Figaro restaurant group conduct complaintshandling in social media environment mainly in accordance to theories about how successfulcomplaints handling can be done, while Beeline does not.

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Gerges, Mina. "Paradigms in Social Media Studies." Thesis, Uppsala universitet, Medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263207.

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The aim of this project is to study the level of paradigm development in the domain of social media studies. Based on the works of Kuhn (1970), Pfeffer (1993), and Thompson and Tuden (1959), the level of paradigm development was defined as the degree of consensus regarding: research topics, methods, and theories used in a given field of study. A sample of social media research articles was studied to analyze the level paradigm development within this domain of study. The sample consisted of a group of social media research articles that were published in the top ten journals of communication studies in the last five years. Content analysis methodology was used to analyze the research articles and clusters analysis was utilized in order to investigate the level of paradigm development in this field of study. The analysis confirmed the lack of consensus in the social sciences (Pfeffer, 1993). The level of agreement regarding research methods, theoretical concepts, and research topics used in social media studies was quite low. The lack of consensus in this new domain of study may be explained by two factors. Social media as an academic field is still in its infancy (Van Osch and Coursaris, 2014), and thus it lacks of a shared body of theoretical knowledge that can be used to analyze the phenomenon of social media (Van Osch and Coursaris, 2014; Chong and Xie, 2011; and Khang, Ki, and Ye, 2012). In conclusion, this project suggests that social media studies should aim to develop a high level of paradigm development, since academic fields with high levels of consensus are better organized, have fewer power conflicts, and get more funding (Beyer and Lodhl, 1976; Pfeffer, 1993).

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Bengtsson, Sabrina, Cecilia Wiklund, and Granquist Angelica Wass. "Musikbolags kommunikationsprocess via social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-32278.

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SAMMANFATTNING Titel: Musikbolags kommunikationsprocess via social media Författare: Sabrina Bengtsson, Angelica Wass Granquist och Cecilia Wiklund Handledare: Joachim Timlon Kurs: Kandidatuppsats 15 hp i Företagsekonomi inriktning Marknadsföring, Music & Event Management, Linnéuniversitetet, Hösttermin 2013-2014. Forskningsfråga Hur kommunicerar svenska musikbolag med sina kunder genom social media? Syfte Syftet med uppsatsen är att beskriva hur kommunikationsprocessen ser ut via social media, analysera hur svenska musikbolag kommunicerar via sociala medier samt ge rekommendationer till hur de på bästa sätt kan kommunicera med kunderna via de sociala medierna. Metod I uppsatsen har vi valt att göra en kvalitativ undersökning med en abduktiv forskningsansats. Detta gjorde vi då vårt mål har varit att komma så nära vårt problemområde som möjligt och gå på djupet istället för bredden. Den empiriska studien bygger på fem intervjuer med personer som har en koppling till kommunikation och musikindustrin. Slutsatser Vi har genom analysen kommit fram till att musikbolagen inte marknadsför sig själva utan sina artister. Något av det bästa ett musikbolag kan göra är att anpassa sig efter sin målgrupp. Genom att noggrant segmentera marknaden och se till livsstilsfaktorer kan musikbolagen utforma sin kommunikation på ett sätt som tilltalar valda segment. Det är viktigt att finnas på det ställe som kunderna befinner sig samt att innehållet är relevant och passar artistens image. Nyckelord: kommunikation, kommunikationsprocess, sociala medier, Facebook, Instagram, Twitter, Spotify, Youtube, internet, musikindustrin, musikbolag

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Yeo, Tien Ee Dominic. "The psychology of social media." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609065.

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Hamdan, Hussam. "Sentiment analysis in social media." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM4356.

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Dans cette thèse, nous abordons le problème de l'analyse des sentiments. Plus précisément, nous sommes intéressés à analyser le sentiment exprimé dans les textes de médias sociaux.Nous allons nous concentrer sur deux tâches principales: la détection de polarité de sentiment dans laquelle nous cherchons à déterminer la polarité (positive, négative ou neutre) d'un texte donné et l'extraction de cibles d’opinion et le sentiment exprimé vers ces cibles (par exemple, pour le restaurant nous allons extraire des cibles comme la nourriture, pizza, service). Notre principal objectif est de construire des systèmes à la pointe de la technologie qui pourrait faire les deux tâches. Par conséquent, nous avons proposé des systèmes supervisés différents suivants trois axes de recherche: l'amélioration de la performance du système par la pondération de termes, en enrichissant de la représentation de documents et en proposant un nouveau modèle pour la classification de sentiment.Pour l'évaluation, nous avons participé à un atelier international sur l'évaluation sémantique (Sem Eval), nous avons choisi deux tâches: l'analyse du sentiment sur Twitter dans laquelle nous déterminer la polarité d'un tweet et l'analyse des sentiments basée sur l’aspect dans laquelle nous extrayons les cibles d'opinion dans les critiques de restaurants, puis nous déterminons la polarité de chaque cible, nos systèmes ont été classés parmi les premiers trois meilleurs systèmes dans toutes les sous-tâches. Nous avons également appliqué nos systèmes sur un corpus des critiques de livres français construit par l'équipe Open Edition pour extraire les cibles d'opinion et leurs polarités
In this thesis, we address the problem of sentiment analysis. More specifically, we are interested in analyzing the sentiment expressed in social media texts such as tweets or customer reviews about restaurant, laptop, hotel or the scholarly book reviews written by experts. We focus on two main tasks: sentiment polarity detection in which we aim to determine the polarity (positive, negative or neutral) of a given text and the opinion target extraction in which we aim to extract the targets that the people tend to express their opinions towards them (e.g. for restaurant we may extract targets as food, pizza, service).Our main objective is constructing state-of-the-art systems which could do the two tasks. Therefore, we have proposed different supervised systems following three research directions: improving the system performance by term weighting, by enriching the document representation and by proposing a new model for sentiment classification. For evaluation purpose, we have participated at an International Workshop on Semantic Evaluation (SemEval), we have chosen two tasks: Sentiment analysis in twitter in which we determine the polarity of a tweet and Aspect-Based sentiment analysis in which we extract the opinion targets in restaurant reviews, then we determine the polarity of each target. Our systems have been among the first three best systems in all subtasks. We also applied our systems on a French book reviews corpus constructed by OpenEdition team for extracting the opinion targets and their polarities

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Vicente, Miguel Reis. "User characterization in social media." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/21758.

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Mestrado em Engenharia de Computadores e Telemática
O crescimento acentuado das Redes Sociais que se verificou num passado recente, criou uma nova área de estudo na investigação em análise e extração de dados. A sua disseminação pela sociedade moderna torna-as uma fonte interessante para a aplicação de ciência dos dados, visto que auxiliam a perceção de comportamentos e padrões em dados sociais. Este tipo de informação possui valor estratégico em áreas como a publicidade e o marketing. Nesta dissertação é apresentado um protótipo para uma aplicação web que visa apresentar informação sobre a rede Twitter e os utilizadores que a compõem, através de esquemas de visualização de dados. Esta aplicação adota um modelo de dados de um grafo de propriedades, armazenado numa base de dados de grafos, para permitir uma análise eficiente das relações entre os dados existentes no Twitter. Para além disso, também faz uso de algoritmos de aprendizagem supervisionados e não-supervisionados, assim como análise estatística, para extrair padrões no conteúdo de tweets e prever atributos latentes em utilizadores do Twitter. O objetivo final é permitir a caraterização dos utilizadores Portugueses do Twitter, através da interpretação dos resultados apresentados.
The massive growth of Social Media platforms in recent years has created a new area of study for Data Mining research. Its general dissemination in modern society makes it a very interesting data science resource, as it enables the better understanding of social behavior and demographic statistics, information that has strategic value in business areas like marketing and advertising. This dissertation presents a prototype for a web application that provides a number of intuitive and interactive data visualization schemes that present information about the Twitter network and its individual users. This application leverages a property graph data model, modeled from a collection of millions of tweets from the Portuguese community and stored in a state of the art graph database, to enable an efficient analysis of the existent relationships in Twitter data. It also makes use of Supervised and Unsupervised learning algorithms, as well as statistical analysis, to extract meaningful patterns in tweets content and predict latent attributes in Twitter users. The end goal is to allow the characterization of the Portuguese users in Twitter, through the created visual representations of the achieved results.

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England, Alexa, Sarah Jenkins, Alex Jackson, Courtney Ray, and Amber McCord. "Social Media and Self-Esteem." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/36.

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The common us of social media in everyday life has raised questions on the possible impact it has on individuals’ wellbeing. This study was conducted to determine if there was a correlation between Instagram, a common social media platform, usage and self-esteem of college students. The sample population for this research was 95 undergraduate students at Mississippi State University during the fall semester of 2019. Data was collected via an online survey that included Rosenburg’s Self-Esteem scale and ten additional questions relating to the independent variables and Instagram. The independent variables of this study were the number of Instagram followers, the average number of likes on a post, the frequency of posting, and the pressure to post and the dependent variable was self-esteem according to the Rosenburg scale. This study did not find a correlation between Instagram usage and self-esteem.

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Dissertations / Theses on the topic 'Votes on social media'

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