Dissertations / Theses on the topic 'Visual semiotics'
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Paglamidis, Konstantinos. "Semiotics of Humanitarian Photography." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22424.
Full textFan, Jiang-Ping Brasseur Lee E. "Semiotics and advertising." Normal, Ill. : Illinois State University, 2003. http://wwwlib.umi.com/cr/ilstu/fullcit?p3115178.
Full textTitle from title page screen, viewed Jan. 11, 2005. Dissertation Committee: Lee Brasseur (chair), James Kalmbach, Gerald Savage. Includes bibliographical references (leaves 211-218) and abstract. Also available in print.
Lakanen, Mariia. "Branded Windows : The Semiotics of a Window Display." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10719.
Full textOyama, Rumiko. "Visual semiotics : a study of images in Japanese advertisements." Thesis, University College London (University of London), 1999. http://discovery.ucl.ac.uk/10019140/.
Full textRoyce, Terry. "Visual-verbal intersemiotic complementarity in the Economist magazine." Thesis, University of Reading, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.301898.
Full textSundell, Alexandra, and Ida Karlsson. "Färgkonnotationer i spel : Hur val av färg påverkar hur vi upplever en spelkaraktär." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25187.
Full textEconomou, Dorothy. "Photos in the News: appraisal analysis of visual semiosis and verbal-visual intersemiosis." University of Sydney, 2009. http://hdl.handle.net/2123/5740.
Full textThis thesis concerns the intersection of social semiotic theory and critical discourse analysis (CDA), applying systemic-functional (SF) theory to verbal-visual news media texts. The aim of the thesis is to develop social semiotic descriptions of visual meaning in order to facilitate analyses of evaluative stance in visual-verbal text. The texts studied are ‘factual’ daily broadsheet news photos and prominent visual-verbal ‘displays’ that incorporate these photos alongside headlines and captions. Such displays introduce investigative stories on the front page of broadsheet weekly news reviews and are referred to in the thesis as ‘standout’ texts. They are significant because they may also be read as independent texts and play a critical role in positioning a wide readership on the issues investigated in the story. The SF system of verbal appraisal was used in this thesis to develop a corresponding system of visual appraisal. The process involved applying general appraisal options to a corpus of news photos and proceeding to further delicacy in a repeated cycle of analysis and system-building. Once refined in this way the system was applied alongside the verbal appraisal system to account for evaluation in verbal-visual standouts. In the thesis four Australian and four Greek standouts introducing stories on asylum seekers were analysed in order to explore the potential for variation and the impact of context on evaluative meaning choices. The thesis contributes insights into SF theory, media discourse and CDA. The visual systems developed allow appraisal analysis to be extended to images and to verbalvisual texts. Visual appraisal analysis in the thesis provides new evidence for the ideological and evaluative power of news photos. Verbal-visual appraisal analysis shows how each semiotic contributes to evaluative meaning, and to its accumulation and spread across a text. In respect to media discourse, the thesis also provides evidence for the ‘standout’ as an orbital verbal-visual news genre. The comparison of evaluative stance in two sets of standouts demonstrates consistent editorial choices in texts within each context and contrasts across the two sites. The Australian texts display more evaluative complexity, greater emphasis on entertainment and offer two different stances, aligning a diverse target audience. The Greek texts are more straightforward and construct a single stance, aligning a narrower audience. By identifying the semiotic choices involved in the evaluative positioning of readers by visual-verbal texts, the thesis can contribute to more informed and reflective practice. Thus, as well as making theoretical advances, the findings have relevance for journalism and education at a time when the impact of images is changing our conception of literacy.
Norwood, Jennifer Lynn. "A semiotic analysis of biotechnology and food safety photographs." Texas A&M University, 2005. http://hdl.handle.net/1969.1/3353.
Full textau, m. muller@murdoch edu, and Martina Müller. "A Semiotic Investigation of the Digital: What Lies Beyond the Pixel." Murdoch University, 2008. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20080717.92700.
Full textMinkley, Hannah Smith. "Photographing other selves: collecting, collections and collaborative visual identity." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/12669.
Full textSargeant, Amy. "Semiotics of disillusionment: Protesting and Reframing Australia's political spectacle through détournement." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/206454/1/Amy_Sargeant_Thesis.pdf.
Full textMeyer, Renate, Markus Höllerer, Dennis Jancsary, and Leeuwen Theo van. "The visual dimension in organizing, organization, and organization research: Core ideas, current developments, and promising avenues." Taylor & Francis Group, 2013. http://dx.doi.org/10.1080/19416520.2013.781867.
Full textLenz, Kent Alan. "The Semiotics, Practical Application, and Assessment of the Modalities." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1398773919.
Full textDebarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.
Full textIn the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveLife campaign, and how its billboards were interpreted. This study employs a qualitative research design and semiotic analysis with student participants from schools in Cape Town, South Africa, to investigate how the target audience understands and interprets campaign billboards.
Gabriel, Signe. "Visuelle metaforer i Mammas Hår - brugen af visuel metafor i kommunikation af komplekse emner til børn." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21501.
Full textThis essay is based on an investigation of illustrator Svein Nyhus’ use of visual metaphors in the children’s picture book Mammas Hår, written by Gro Dahle in 2007, in communicating the theme of depression to children. The purpose is to find out in which ways visual metaphor can be used as a communication tool for visual communicators in general. The essay starts with an introduction to visual rhetoric, metaphor as well as developmental and cognition theories. From this theoretical basis, a thesis on the use of metaphor in the communication of complex concepts is presented. Through a content analysis and a semiotic analysis of the illustrations in Mammas Hår, and a subsequent comparison of the analysis results with the thesis, it is found that visual metaphor can work both individually as well as through reciprocal interaction, and that visual metaphor can be used both to introduce new, unknown concepts as well as to highlight certain aspects of a concept. Finally, a discussion about the responsibility of the visual communicator and the relationship between theory and practice is introduced.
Marner, Anders. "Burkkänslan : surrealism i Christer Strömholms fotografi : en undersökning med semiotisk metod." Doctoral thesis, Umeå universitet, Institutionen för estetiska ämnen, 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-236.
Full textChang, Li-Wen. "Investigating note-taking in consecutive interpreting : using the concept of visual grammar." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/investigating-notetaking-in-consecutive-interpreting--using-the-concept-of-visual-grammar(51a04db9-f880-45cf-9976-b6cd1cfffb14).html.
Full textCampanhole, Sidney Gomes. "Vejo logo simbolizo! Uma abordagem semiótica da percepção da linguagem visual." Pontifícia Universidade Católica de São Paulo, 2006. https://tede2.pucsp.br/handle/handle/4849.
Full textSecretaria da Educação do Estado de São Paulo
The present work has as its objective the study of the perceptive apprehensions of visual language, which in this case is the one systematized in the classroom. Starting from the epistemology of the Peircean Semiotics, one proposes to review the discussion between innatists and empiricists on perception, which from Philosophy extends to Psychology in the 20th century. It places the source of systematized learning in the classroom and takes perception as tangible matter in the language produced. The perceptive development perspectives implicit in the evolution of the Visual Arts and children s drawing are analyzed synthetically for verification of congruence points. The profile regarding school praxis, observed as language, allows verifying its accommodation in the area of Art education and submission to non-verbal language classifications. The study seeks to question the innate question, the gift, that the paths of school praxis and the cultural environment restrict visual language. It proposes to subsidize future discussions on qualitative relations in the phenomenon of Communication, from a more qualitative apprehension of its language. Given the sign-perception focus, and consequently, language-cognition, one seeks to compare the idiosyncratic visions of visual language acquisition. For this purpose, it dialogues with the theory of multiple intelligences that reinforces the interaction between medium and genetic determinism. The main hypothesis is the displacement of existing learning activities, or in case they are not existent, then those to be developed from the predominance of the third category must dislocate to the second category, that is, from apprehension of legi-signs for the sin-sign. The visual language to be learned required the definition of the aspects of syntax and morphology, given that for such a dialogue was articulated between the principles of ordination of perceptive structures proposed by Gestalt and its variations. The experimental character of the research fell into groups of students of two segments of the school system, whose verifications did not establish relation between them, taking as variable the before-after of each group. One submitted to the apprehension of morphology and the other to syntax. The conclusion based on the research states that perception occurs at the moment and in a mediated way. As long as the first one might produce reorganizations of the sign at the duration of the process of keeping , the second one tends to generate associating processes that, in fact, make the relations with the object analised distant from its existence, limitating the visual language learning
O presente trabalho tem como objeto as apreensões perceptivas da linguagem visual, no caso, aquela que é sistematizada nos bancos escolares. Partindo de conceitos da Semiótica Peirciana, propõe-se rever a discussão sobre a percepção entre inatistas e empíricistas, que, da Filosofia, se estendem até a Psicologia do século XX. Situada a fonte de aprendizagem sistematizada nos bancos escolares, toma-se a percepção como matéria tangível na linguagem produzida. Analisam-se sinteticamente as perspectivas de desenvolvimento perceptivo implícito na evolução das Artes Visuais e no desenho infantil para verificação de pontos de congruência. O recorte sobre as práxis escolares, observadas como linguagem, permite verificar a sua acomodação na área da Arte educação e sua submissão a classificações de linguagem não verbal. O estudo procura questionar a questão inata, o dom, a que os percursos da práxis escolar e o ambiente cultural restringem a linguagem visual. A pesquisa pretende subsidiar futuras discussões sobre relações qualitativas no fe nômeno da Comunicação Visual, a partir de apreensão mais qualitativa de sua linguagem. Dado o enfoque signo-percepção e, conseqüentemente, linguagem-cognição, procura-se contrapô- los às visões idiossincráticas da aquisição da linguagem visual. Para isso o trabalho dialoga com a teoria das inteligências múltiplas que reforça a interação entre meio e determinismo genético. A hipótese central é que as atividades de aprendizagem existentes, sob a predominância da terceira categoria, devem se deslocar para a segunda categoria, ou seja, da apreensão dos legisignos para o sinsigno. A linguagem visual a ser aprendida exigiu a definição dos aspectos da sintaxe e da morfologia, sendo que, para tanto, se articulou um diálogo entre os princípios de ordenação das estruturas perceptivas propostas pela Gestalt e suas variantes. A parte experimental e empírica da pesquisa incidiu em grupos de discentes de dois segmentos da rede de ensino, tomando como variável o antes-depois de cada grupo. Um submetido à apreensão da mo rfologia e outro da sintaxe. Através desta pesquisa foi concluído que a percepção ocorre de modo imediato e mediado. Enquanto o primeiro pode gerar reorganizações do signo no percurso da apreensão, o segundo tende a gerar assimilações que distanciam da relação existencial com o objeto, limitando a aprendizagem da linguagem visual
Stankovic, Aurora. "Romantiska komedier på DVD-omslag." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-28248.
Full textSyftet med uppsatsen är att analysera DVD-omslag för genren romantisk komedi från 2000-talet för att få fram mönster och koder som ges från genren. Det teoretiska ramverket består av tidigare forskning som analyserat olika affischer - samt teorier om semiotik, genre och visuell retorik. Dessa teorier används för att svara på frågeställningen och för att hjälpa till vid analysen. En kvalitativ innehållsanalys har analyserat tio olika DVD-omslag för genren romantisk komedi. Filmerna som analyserats är från USA och anses som höga inom Box Office. Begreppet Box Office står för hur många biljetter som har sålts och hur mycket pengar en film tjänat in. Användingen av siffor från Box Office visar att filmen hade en lyckad marknadsföring innan den kom ut på DVD, vilket gör att den används för denna analys. Analysen fokuserar sig också bara på filmer från år 2003 – 2012 då man får ett mellanrum på tio år och filmerna blir samtida. Resultatet från den kvalitativa metoden visar att det finns koder och mönster som ges från olika DVD-omslag. Visuella uttryck som kläder, vinklar, perspektiv, kroppshållning, ansiktsuttryck och färger påverkar mycket hur ett DVD-omslag uppfattas och säger mycket om hur genren visualiserats. Det är också viktigt att dessa visuella uttryck arbetar ihop då de tillsammans berättar något om relationerna, karaktärerna och vad filmen kommer att handla om. Slutsatsen visade att kvinnan oftast är den som är i fokus och aktiv. Detta betyder inte nödvändigt att kvinnan är i en högre position i samhället eller att hon kommer alltid att ha övertaget i relationen, men att hon styr just nu. Det är också tydligt att DVD-omslagen inte visar när paren är lyckliga i alla sina dagar.
Lindqvist, Linda. "Views of the Ending of the Cold War : A case study that compares multimodal images in Swedish newspapers and history textbooks." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77701.
Full textChiachiri, Filho Antonio Roberto. "O sabor das imagens." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/5092.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
In the context of communication and culture, this study is focused on the resources used by photographers specialized in gastronomic photography. The so mentioned resources are responsible for the effects of synesthetic suggestion produced in the message recipient, to the extent of exciting their appetite at times more strongly than a real dish would do. The aim of this work is to show how a flat and bidimentional sign can be able to do this. We are aware that, in this domain, photographic scenario actually concerns a number of simulating resources and powers capable of insinuating delights, triggering and even intensifying psychophysical effects, such as whetting the appetite and stimulating the senses, also causing in an interpreter physical reactions (biophysical, neurosensory, behavioral, etc), such as salivating or imaginably tasting the unique flavor of a certain food according to their previous gustatory background. Based on interviews carried out with professionals working in the production and preparation of gastronomic photography, on analyses of three photographic reproductions from press media specialized in gastronomy and also on bibliographical studies, we believe that this research, carried out under the perspective of Charles Sanders Peirce s semiotics, based on an analysis method taken from Lucia Santaella s work and studies on synesthesia phenomenon, can contribute to the comprehension of a still unexplored aspect of the art of photographic communication, namely, trying to understand how the language of this type of sign, through which gustatory pleasures are evoked by visual message, is structured and works
No contexto da comunicação e cultura, esta pesquisa está voltada para os recursos utilizados pelos fotógrafos especializados na fotografia gastronômica, recursos estes responsáveis pelos efeitos de sugestão sinestésica produzidos no receptor, a ponto de excitar-lhe o apetite por vezes de modo mais intenso do que um prato o faria. Pretendemos mostrar como um signo chapado, bidimensional, pode dar conta disso. Sabemos que o cenário fotográfico, neste domínio, na realidade, envolve uma série de recursos e de poderes simuladores capazes de insinuar delícias, engatilhar e mesmo intensificar efeitos psicofísicos como o despertar do apetite, aguçar os sentidos desencadeando num intérprete, também, reações fisiológicas (biofísicas, neurossensoriais, comportamentais etc), tais como salivar ou empreender imaginativamente o sabor peculiar daquele alimento segundo seu prévio repertório sígnico gustativo. Por meio de entrevistas realizadas com profissionais de produção e elaboração fotográfica gastronômica, análises de três reproduções fotográficas de mídias impressas especializadas em gastronomia e estudos bibliográficos, cremos que esta pesquisa, elaborada à luz da semiótica de Charles Sanders Peirce, apoiada em uma metodologia de análise extraída da obra de Lucia Santaella e em estudos sobre o fenômeno da sinestesia, poderá contribuir para a compreensão de um aspecto ainda pouco explorado da arte da comunicação fotográfica, a saber, o de tentar perceber como se estrutura e age a linguagem deste tipo de signo, por meio do qual os prazeres gustativos são evocados pela mensagem visual
Jancsary, Dennis, Markus Höllerer, and Renate Meyer. "Critical analysis of visual and multimodal texts." SAGE, 2016. http://epub.wu.ac.at/6126/1/Dennis_etal_2016_SAGE%2Dcritical%2Danalysis.pdf.
Full textPondian, Juliana di Fiori. "A forma da palavra: poesia visual sânscrita, grega e latina." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-31102011-132738/.
Full textAt the present time, one of the most important traits of a poetic creation is the relationship between expression and content in the poem. Starting from the outbreak of the avant-garde aesthetic movements of the 20th century, which sought to break with the traditional discourses and with the canonical forms of verse, the word/sound/image tension has been a constructive vector par excellence of the poetic creation, and visual poetry has been one of the most widespread forms of art in recent decades. This research aims to show that, rather than being a trait of the modern poetic creation, the tension between content and expression and the use of visualization is part of the aesthetic procedures also present in the literary traditions of antiquity, both in the West and the East. This work seeks to recover these original texts from the study of a group of about thirty poems, belonging to the Sanskrit (citrakvya), Greek (technopaignion) and Latin (carmen figuratum) literary traditions. On the one hand, the goal of the study is the translation of the poems into Portuguese, accompanied by critical comments in order to compose an anthology of visual poetry, and on the other hand, based on structural linguistics and French semiotics to analyze the proper configuration of meaning mechanisms of poems from the classic questions about this type of poetic practice as the oppositions between arbitrary vs. motivation; orality vs. writing, and temporality vs. spatiality. Finally, applying the discussed theoretical basis to the studied corpus, we sought to establish a typology to which these poems could be classified.
Utstrand, Matti. "En bild säger mer än klara ord : En undersökning av visuella och narrativa komponenter i myndighetstext." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26347.
Full textJardim, Marília Hernandes. "O corset na moda ocidental: um estudo sociossemiótico sobre a constrição do torso feminino do século XVIII ao XXI." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/4658.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
This study investigates the feminine torso constriction obtained through the corset use, which presents a fundamental role on the feminine body conformation, and a pronounced function of transforming the social logic. Also, the silhouette configurations by him realized significantly alter the interaction between constricted bodies and other subjects. It is possible to postulate thus that the corset is an interactive subject, whose role is part of the social logic shaping, and not its reflex. From this point, the studied problem is the identification of the relation between the conformation of the silhouette and a consequent social interaction determination, arisen from the apprehension modes that surface from the body plastic endowed by the garment. Far from constituting a historical fashion problem, the use of constrictive lingerie present as a hodiernal topic, especially on the West, where significant efforts are devoted on the development of shaping objects, consumed by women from all ethnicities and social backgrounds. In order to understand the meanings that emerge from this complex and risky interaction between corset and body, it is necessary to seek the phenomenon origins on 18thcentury western fashion, when the corset use as an undergarment began. From this use, we purpose the identification of emblematic moments of such practice, as well as the ruptures on its continuity, designing to recognize, in those fractures, the specific roles assumed by corset and body, to categorize the transits between corset use continuity and discontinuity. For such, the study call on an extensive research corpus, formed by corset, crinoline and gown images collected from museum collections, as well as virtual stores lingerie photographs and images that can help on reconstructing the studied body tendencies, as advertising and painting reproductions. In the light of Landowski's socio-semiotic, Greimas's semiotic theory and Floch's and Oliveira's visual semiotics, we investigated the uses and apparel configurations, isolating the relations of complementarity between the roles played by the actors corset and body, which underlies the dominance of the first as body's addresser, as well as other relations between those two roles, which reveal a body leadership, important former of fashion and social surroundings passages
Esta pesquisa investiga a constrição do torso feminino praticada pelo uso do corset, que apresenta um papel fundamental na conformação do corpo feminino e uma marcada função na transformação da lógica social, uma vez que as configurações de corpo por ele realizadas alteram significativamente a interação entre os corpos constritos e os demais sujeitos formadores deste entorno social. É possível postular que o corset pode ser abordado como um sujeito da interação, cujo papel aparece como parte da formação das lógicas sociais, e não como um reflexo destes contextos. A partir daí, o problema abordado é a identificação da relação entre a conformação da silhueta e uma consequente determinação da interação social, advinda dos modos de apreensão que emergem da plástica conferida ao corpo pelo traje. Longe de constituir uma problemática pertinente ao estudo da moda de época, o uso de lingeries constritoras apresenta-se como um temário extremamente atual, sobretudo no Ocidente, onde grandes esforços são empregados pela indústria na produção de objetos constritivos, difundidos entre mulheres de todas as etnias e classes sociais. Para entender os sentidos que emergem desta complexa e arriscada interação entre corset e corpo, se faz necessária a busca das origens deste fenômeno na moda ocidental do século XVIII, quando consolidou-se o uso do corset como roupa interior. A partir deste uso, buscamos identificar momentos emblemáticos desta prática, bem como as rupturas em sua continuidade, com o objetivo de localizar nestas fraturas os papéis específicos assumidos, nas interações, pelo corset e pelo corpo, para categorizar, a partir deles, os trânsitos entre continuidade e descontinuidade do uso do corset. Para tal, este estudo recorre a um extenso corpus de pesquisa, formado por imagens de corsets, crinolinas e trajes colhidas de acervos de museus, bem como fotografias de lingeries comercializadas em lojas virtuais, além de imagens que auxiliam na recontrução das tendências de corpo estudadas, como publicidades e reproduções de pinturas. À luz da sociossemiótica de Landowski, da teoria semiótica de Greimas e da semiótica visual de Floch e Oliveira, conduzimos uma investigação destes usos e configurações vestimentares, que nos possibilitou isolar as relações de complementaridade entre os papéis dos atores corset e corpo na narrativa vestimentar, que embasam a dominância do primeiro como destinador do corpo, além das demais relações entre estes dois papéis, reveladoras de um maior protagonismo do corpo, importante formador das passagens da moda e do entorno social que a engloba
Kjellqvist, Gabriella. "Handbok för kreativitet : En undersökning om kreativitet i relation till visuellt material och hur den blir gynnsam för lärande." Thesis, Konstfack, IBIS - Institutionen för bild- och slöjdpedagogik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-6932.
Full textAndrésen, Samuel, and Dahlgren Robin Karlsson. "Det räcker med ett hej. : En kvantitativ och kvalitativ undersökning om betydelsen av hälsningar." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84715.
Full textNowadays it is easy to feel lonely. The pandemic has made meetings between people more difficult which affects many people mentally. But the pandemic will pass, and then we do not want the restrained attitude to become the new normal. We need to confirm, see, and welcome each other. People need to feel a sense of belonging. This study therefore aims to examine people's attitudes towards greetings and further use that knowledge to create an effective visual campaign to promote more greetings in society. Through a survey, we have been able to collect data that, with the support of previous research and theoretical framework, has helped us show that greetings can make a big positive difference in everyday life for people. The survey also served as a target group analysis, and showed that young people, who often live / stay in an urban environment and who use social media, are the ones who greet to the least extent. With knowledge of the target group and its attitudes, we were able to create an advertising campaign through two focus group discussions and a theoretical framework that in a visually appealing and effective way encourages the target group to open up to greet each other more.
Eriksson, Emelie. "Patterns of corporate visual selfrepresentation in accounting narratives." Licentiate thesis, Linköpings universitet, Industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-142406.
Full textDenna licentiatavhandling handlar om företags visuella och ”för-visuella” själv-representationer i kontexten redovisning. Till självrepresentationer hör de beskrivningar som företaget inkluderar i sin externt rapporterade information för att förmedla dess ställning och identitet. Externa intressenter förväntar sig i ökande utsträckning att även icke-numerisk information redovisas av företaget, vilket gör denna typ av externt rapporterade information viktig för att redovisa aktiviteter och för företag att därigenom bibehålla legitimitet som sociala aktörer. Frågan om vilka rapporteringskonventioner som finns kring företags självrepresentationer är i dagsläget inte utforskad. Syftet med denna studie är därför att undersöka det empiriska fenomenet självrepresentationer i kontexten redovisning kopplat till perspektivet legitimeringsretorik. Studien baserar sig på tre forskningsartiklar som behandlar olika empiriska exempel och mönster av självrepresentationer, exempelvis affärsmodellsdiagram. Dessa betraktas utifrån de teoretiska linserna semiotik och institutionell teori, speciellt legitimeringsteori. Studien kombinerar visuella metoder (visuell innehållsanalys och visuell taxonomi) med andra metoder (intervjuer och textanalys) för att konceptualisera och exemplifiera vad som menas med självrepresentation i kontexten redovisning. Studien finner att det kan förekomma många parallella för-visuella självrepresentationer som påverkar företags självuppfattning, att visuella självrepresentationer blir alltmer vanliga i företags externt publicerade information, och att flera retoriska legitimeringsstrategier förekommer i det undersökta materialet. Genom att visa hur diagram används som kommunikationsresurs så argumenterar studien för att fortsatt forskning behövs för att undersöka hur diagram, likt mer utforskade visuella format såsom grafer och fotografier, bidrar till företags legitimeringsretorik i externt publicerad redovisningskommunikation, samt att diagram kan fungera som viktiga resurser för självrepresentation i företags redovisningsprocess. Dessutom föreslås, baserat på longitudinella och jämförande exempel, att självrepresentationer i ökande grad relaterar till abstrakta snarare än konkreta referenter. Denna förändring diskuteras i termer av en alltmer digital och tjänstebaserad kunskapsekonomi, där materiella referenter överges till förmån för ”amateriella” värden. Studiens bidrag är att beskriva själv-representationer genom flera empiriska exempel, och att därmed öka medvetenheten hos praktiker och forskare om hur visuella format kan tjäna legitimeringssyften i kontexten redovisning. Baserat på studiens analys och resonemang lyfts fyra begrepp fram för att förklara den observerade utvecklingen, samt för att bidra till att förbättra praktikers såväl som forskares ”visuella läskunnighet”: ett inkluderande perspektiv på externt publicerad information, amaterialitet, självrepresentation, och diagram.
Håkansson, Jens. "Ytans djup : Visuell ikonicitet i den grafiska konstformen lyrik." Thesis, Linnéuniversitetet, Institutionen för film och litteratur (IFL), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35110.
Full textSouza, Andréa Silva. "Estudo sobre o conforto visual nas interfaces com ênfase no daltonismo." Pontifícia Universidade Católica de São Paulo, 2013. https://tede2.pucsp.br/handle/handle/18118.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
This work studies the visual comfort in interfaces as a way to improve the accessibility and usability on the websites. Its main objective is to research the colors and their influence on access to web space turning it better, bringing the use of Internet for everyone without exception. Among the theoretical and methodological aspects chosen was approached the philosophy of semiotics, color theory, and especially the concepts of accessibility and usability
Este trabalho estuda o conforto visual nas interfaces, como forma de melhoria na acessibilidade e usabilidade nos sítios. Tem como principal objetivo a pesquisa das cores e sua influencia quanto ao acesso no espaço web melhorando e trazendo, ao mesmo tempo, uma Internet para todos sem exceção. Dentre os aspectos teórico-metodológicos escolhidos foi abordada a filosofia da semiótica, teoria das cores, e principalmente os conceitos de acessibilidade e usabilidade
Noguera, Teresa. "Supporting children's narrative composition : the development and reflection of a visual approach for 7-8 year-olds." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6427.
Full textReis, Ana Rita Dias Araújo. "Uma visão coreográfica." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2018. http://hdl.handle.net/10400.5/17894.
Full textA comunicação visual desempenha um papel fundamental na compreensão de múltiplas realidades, sobretudo quando esta tem a capacidade de modificar a perceção das mesmas. Na dança, este tipo de comunicação torna-se essencial para interpretar corretamente as diversas obras, bem como os movimentos que lhes são inerentes. O presente projeto de investigação tem como objeto de estudo a notação de dança. A dança não possui um sistema de notação de universalmente padronizado, fator que condiciona o seu desenvolvimento a nível criativo, educativo e profissional, bem como a documentação de movimento coreográfico que assegure a sobrevivência do trabalho desenvolvido neste âmbito e a sua preservação histórica. O principal objetivo desta investigação consiste em compreender os sistemas de notação de dança considerados casos de referência, identificando os principais problemas e qualidades dos mesmos. O processo investigativo segue uma metodologia não intervencionista de base qualitativa. A abordagem tomada no processo da revisão da literatura abrangente de diversas áreas de conhecimento do campo investigativo do design de comunicação, como a semiologia e a semiótica, o design gráfico, a notação, bem como as áreas da música e da dança, conduziu a uma compreensão das mesmas. Por sua vez, esta permitiu realizar uma análise de casos de estudo relevantes, possibilitando a recolha de informações fundamentais para percecionar a realidade e o contexto do ambiente e do espaço em investigação, assim como as principais problemas e qualidades dos mesmos. Deste modo, foi possível avaliar os resultados obtidos. O principal resultado desta investigação consiste num contributo para o desenvolvimento da comunicação visual na dança, bem como para o conhecimento da área em questão.
ABSTRACT: Visual communication plays a fundamental role in the comprehension of multiple realities, particularly when it has the capacity to modify their perception. In dance, this type of communication becomes essential to correctly interpret the multiple works, as well as the movement inherent to them. This investigation project’s subject of analysis is the notation of dance. Dance does not have a universally standardized system of notation, a factor which conditions it’s development on a creative, educational and professional level, as well the documentation of choreographic movement which would ensure the survival of the work developed in this context and its historical preservation. The main goal in this research is to understand the dance notation systems considered as reference cases and identifying their main problems and qualities. The investigative process follows a non-interventionist, qualitative based methodology. The approach taken in the process of literature revision, which spans multiple areas of knowledge from the investigational field of communication design, like semiology and semiotics, graphical design, notation, as well as some fields of music and dance, has led to comprehension of these.In turn, it has allowed a relevant case study analysis to be made, enabling the gathering of information vital to perceiving the reality and the context of the environment and the space being investigated, as well as the main issues and qualities of these. This allowed for the analysis of the obtained results. The main result of this investigation consists of a contribution to the development of visual communication in dance, as well as to the knowledge of the field in question.
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China, Addie L. Sayers. "Beyoncé as a Semiotic Resource: Visual and Linguistic Meaning Making and Gender in Twitter, Tumblr, and Pinterest." Scholar Commons, 2018. http://scholarcommons.usf.edu/etd/7133.
Full textRhodes, James W. Jr. "An Analysis of Visual and Verbal Appropriates in Mark Tansey's Philosophers Paintings." VCU Scholars Compass, 1997. http://scholarscompass.vcu.edu/etd_retro/37.
Full textBergman, Anna, and Tina Gustawsson. "Att designa efter typsnitt : En kvalitativ studie om typografins kraft och betydelse i designprocessen." Thesis, Högskolan Väst, Avd för medier och design, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-15660.
Full textThis essay addresses the questions about how and why a font can convey a certain impression, feeling or tonality on a website's headings. As well as the importance of being a designer or other professionals in the field, to have knowledge and awareness of fonts. We have chosen a qualitative method based on our questions. Through interviews and a focus group, we intend to study three fonts from three different fontfamilies. Roboto (sans serif), La Parisienne (regular script) and Fifty four (display /decorative). Theories are obtained from previous studies in the subject, we refer to literature by experts and the data comes from our empirical research that we have collected from our interviews and the focus group. We have developed a website in WordPress, that has been a practical element and has served as a platform for our research by presenting the fonts of our various headings. The results of this study showed that our selected fonts of the headlines were interpreted equally by our informants and everyone answers that it depends on what kind of a typeface it is. Fonts can be interpreted from many different perspectives, the form of a font affects people's interpretation a lot but also interpreted based on personality traits, through basic feelings, past associations, connotation and the majority's response which was consistent. The knowledge of fonts plays a central role in the early design process and it becomes important for a web designer to be able to master typography and understand its powers.
Costa, Kátia Regina Rebello da. "O ser negro à vista: construção verbo-visual do negro na propaganda impressa." Universidade do Estado do Rio de Janeiro, 2010. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=2792.
Full textThis thesis is destined to develop the semiotics study of the printed advertisement where the black person is placed in presence. It is investigated as the advertising propagated in magazine, by means of election and meaning combination of signs accomplishes the construction of verbal/visual blacks image, in the announced products view and the communicative annunciators projects; and, thus, how it terminates for ratifying or elaborating or (re) elaborate social meanings about that being. Basing on the Semiotics of Charles Sanders Peirce and having for support, basically, the Theory of the Verbal Iconicidade of Simões (2009), the research approaches all the verbal signs and the no verbal ones in dialogue, as endowed with iconic potential, not only discloser of the texts projects, as well as activator of interpretations/readings and, yet, delineator of feelings, subsequently crystallized and converted into intrinsic meanings to the signs and to the reported objects. For having, as material constituent of the corpus, texts elaborated in mixing language, the research proposes the application of the Iconicity Verbal to the universe of the signs lato sensu. The discussion presents the advertisement text as excellent material not only to implement the studies of History and Culture Afro-Brazilians, as she foresees Law 10,639/03, as well as to assist the study of the Portuguese language, expressively for the studies of reading and textual production, in order to mould a being endowed with abilities that allow him to recognize in the verbal and in the no verbal, the revelation and the generation of the social feelings
Norman, Amandreas. "Att göra bildkonst av teater : En semiotisk analys av Uppsala stadsteaters visuella retorik under 2018." Thesis, Uppsala universitet, Konstvetenskapliga institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448608.
Full textMatthews, Waseem. "Multimodality and negotiation of Cape Flats identity in selected Daily Voice front pages." Thesis, University of the Western Cape, 2009. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_4688_1315294286.
Full textThis thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen&rsquo
s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages.
Frankow, Crivellaro Tove. "Hur bemöts barn i det virtuella biblioteksrummet? : En socialsemiotisk bildanalys av fyra folkbibliotekswebbsidor." Thesis, Uppsala universitet, Institutionen för ABM, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226060.
Full textFigueira, Rodrigo Minelli. "Laboratório de signos: a produção de significações na cultura visual digital." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/4997.
Full textThe general objective of this research is to analyze the way as the discursives strategies in what Andrew Darley defined as being the visual digital culture and it s relation with the technological possibilities and medias of communication. In its book Visual Digital Culture he defines that way the cultural forms appeared from dissemination of the graphic computer and considered it while a cultural phenomena. The idea is reach to understand of how semiotics status expressed in languages, speeches, sorts, formats, messages is conformed by the technology/media used to express them. Tries to understand how contemporaries semiotics are codified by the machines and the cultural implications of this codification. The theoretical aproach of the present work is in the studies of Semiotics of Culture. To reach our objectives we intend in basically supporting them in the works of two of these authors, Mikhail Bakthin and Iuri Lotman and in the concepts of dialogism and poliphony of first and the notion of text of the culture and the semiosphere of the second one. We will search to bring the reflection of these authors to dialogue with other authors who have attemped to reflect on the occured transformations from the dissemination of the technologies of communication and information from middle of the XX century, as the proper Darley, Lev Manovich, Paul Miller and Arlindo Machado among others. The object chosen for our research is the work of the group feitoamãos , collective of artists who since 1999 dedicate the research and experimentation to it in electronic art, having carried through single channel videos, web-art, installations and performances. We will search through the analysis of the expressiveness structures of the presentations of the group to understand the flow established between the diverse languages used in its works. Our main hypothesis is of that fragmentation, simultaneness, reiteration, not-linearity and noises they adopted are expressiveness resources inside of the context of the visual digital culture and that they are some of the characteristics and necessities of the urban condition that if they reflect, at the same time that they are expressed through and in the media. We also understand that as well as the technologies open new expressiveness possibilities, the limitations of one specific media determine the signing productions in that media. We analyze what forms they had and which are the current characteristic forms of expression of that culture. if these consolidate from the cultural configurations of determined time we can assume that at the same time that they reflect the technical possibilities, they are for these determined
O objetivo geral desta pesquisa é analisar os modos como as estratégias discursivas presentes naquilo que Andrew Darley definiu como sendo a cultura visual digital se relacionam com as possibilidades técnicas e mídias de comunicação. Em seu livro Cultura Visual Digital o autor define desta maneira as formas culturais surgidas a partir da disseminação da computação gráfica e consideradas enquanto fenômenos culturais. A idéia é buscar entender de que forma os regimes semióticos expressos em linguagens, discursos, gêneros, formatos, mensagens são conformados pela tecnologia/mídia empregada para expressálos. Ou seja, entender como as formas contemporâneas são codificadas pelas máquinas semióticas e as implicações culturais desta codificação. O recorte teórico do presente trabalho se encontra nos estudos da Semiótica da Cultura. Para alcançar nossos objetivos pretendemos nos apoiar fundamentalmente na obra de Mikhail Bakthin e Iuri Lotman e nos conceitos de dialogismo e polifonia do primeiro e da noção de texto da cultura e semiosfera do segundo. Buscaremos trazer a reflexão destes autores para dialogar com outros autores que têm tentado refletir sobre as transformações ocorridas a partir da disseminação das tecnologias de comunicação e de informação a partir de meados do século XX, como o próprio Darley, Lev Manovich, Paul Miller e Arlindo Machado entre outros. O objeto escolhido para nossa pesquisa é o trabalho do grupo feitoamãos , coletivo de artistas que desde 1999 dedica-se à pesquisa e experimentação em arte eletrônica, tendo realizado vídeos single channel , web-arte, instalações e performances. Buscaremos através da análise das estruturas expressivas das apresentações do grupo compreender os fluxos estabelecidos entre as diversas linguagens presentes em seus trabalhos. A nossa hipótese principal é a de que fragmentação, simultaneidade, reiteração, não-linearidade e ruídos são recursos expressivos adotados dentro do contexto da cultura visual digital e que são algumas das características e necessidades da condição urbana que se refletem, ao mesmo tempo que são expressos através e nos mídia. Acreditamos também que, assim como as tecnologias abrem novas possibilidades expressivas, as limitações técnicas de uma dada mídia determinam as produções sígnicas naquela mídia. Analisamos de que forma se dão e quais são as atuais formas de expressão características desta cultura; se estas se consolidam a partir das configurações culturais de determinada época podemos supor que ao mesmo tempo que refletem as possibilidades técnicas, são por estas determinadas
Fält, Susanna. "Branding, förpackning och genus : En uppsats om parfymindustrins strategier." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44751.
Full textThis essay examines how perfume producers choose to visually communicate their brand and packaging design. This is done through visual rhetoric where the study examines the strategies used in advertising and how the branding is reflected in the packaging design for some selected products of the three perfume brands Dior, Paco Rabanne and Byredo. The analysis also includes the question of how women and men are represented in the brand’s imagery, for example if they are only portrayed in accordance with their respective gender stereotypes. The development of graphic design has made it possible to produce various forms of graphic expression on bottles and packaging. Despite these possibilities, the perfume industry is often gender-coded and, like many other industries, very uniform in its visual communication, that is to say companies often follow a type of norm or tradition for how they are expected to communicate and what their visual identities should look like. The essay was preceded by a related design project, where a shoe brand with a different imagery and packaging was created. Its visual communication has differed from the competing brands in terms of expression and manner. An exciting project where the positioning also shows the risk of ambiguity. The survey shows that the branding of perfume brands is reflected in the packaging design through the print of the logo and that the combination of graphic elements, fonts, color and shape where the main task is to target women or men, is overrepresented. It also shows that gender stereotypes but also distinctive communication are represented in perfume advertising.
Swann, Sandra Tjahjani. "Visual communication in the Indonesian Family Planning Program (1986-2003): a study of a public campaign in Indonesia." Thesis, Curtin University, 2009. http://hdl.handle.net/20.500.11937/1084.
Full textCâmara, Mônica. "Uma gramática visual para o fotojornalismo." Universidade Federal da Paraíba, 2010. http://tede.biblioteca.ufpb.br:8080/handle/tede/8689.
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This work is about the presence of language in the discourse of photographic images, photographs of information, specifically. By supporting the idea that images can speak, narrate facts, provoke our senses. We will analyze some photojournalistic images produced by the author of this research for the Diário Paraibano O Norte (2001 through 2006), showing its semiotic implications through Peirce’s theory of signs (1995); its syntactic-imagery structure, understood and manipulated by the Visual Grammar of Kress and van Leeuwen (1996); possible formalizations on the aesthetic experience which is also covered in this type of text (BARILLI, 1994; SILVA, 2010); as well as showing discursive performances with syntactic and aesthetic effect (KRESS and van LEEUWEN, 1996; BARILLI, 1994; SILVA, 2010).
Este trabajo analiza la presencia del lenguaje en el discurso de las imágenes fotográficas, en particular, las fotografías de información. Apoyando la idea de que las imágenes hablan, narran hechos, provocan nuestros sentidos. Analizamos las imágenes fotoperiodísticas producidas por la autora de esta investigación para el Diario Paraibano O Norte (entre 2001 y 2006), mostrando sus implicaciones semióticas, a través de la teoría de los signos de Peirce (1995), su estructura sintáctico-imagética comprendida y manipulada por la Gramática Visual de Kress y van Leeuwen (1996); posibles formalizaciones sobre la experiencia estética también presentes en este tipo de texto (BARILLI, 1994; SILVA, 2010); así como mostrando performances discursivas de efecto sintáctico y estético (KRESS y van LEEUWEN, 1996; BARILLI, 1994; SILVA, 2010).
Este trabalho envolve a presença da linguagem no discurso das imagens fotográficas, mais especificamente as fotografias de informação. Corroborando a tese de que as imagens falam, narram fatos, provocam nossos sentidos, tomaremos de empréstimo as imagens fotojornalísticas produzidas pela autora desta pesquisa, para o diário paraibano O Norte (entre 2001 e 2006), mostrando suas implicações semióticas, através da teoria dos signos de Peirce (1995); sua estruturação sintático-imagética, compreendida e instrumentalizada pela Gramática Visual de Kress e van Leeuwen (1996); possíveis formalizações sobre a experiência estética também presente nesse tipo de texto (BARILLI, 1994; SILVA, 2010); bem com evidenciando performances discursivas de efeito sintático e estético (KRESS e van LEEUWEN, 1996; BARILLI, 1994; SILVA, 2010).
Salih, Dania. "Brand Image and Self Image: A study on the semiotics behind Victoria’s Secret’s visual communication and its impact on its target audience." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22829.
Full textNunes, Marília Forgearini. "Leitura mediada do livro de imagem no ensino fundamental : letramento visual, interação e sentido." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/87978.
Full textThe relevance of image as a text able to produce meaning, by itself or associated to verbal texts, in children’s literary books has been discussed in different national and international studies. However, it is possible to notice that there is a gap of researches which concentrate on how schools can deal with reading the image in children literature. This research proposes a mediated reading of wordless books in Elementary School, understanding this practice as interactive and meaningful, as well as a valuable to visual literacy. Thus, in the first part we characterize two elements that give rise to this study: the wordless book and the School Library National Program (PNBE). In the second part, we define and problematize the actions implied in the effort of this study: read, mediate and literate. The third section contextualizes the theoretical and methodological way of understanding the production and apprehension of meaning. In order to this, we describe the concepts of discursive semiotics (GREIMAS, 2004; FLOCH, 1985a, 1985b, 2001; OLIVEIRA, 1999, 2001, 2004, 2005) that allow us to comprehend how meaning can be constructed in relation to objects, subjects and their interactions. Dealing with plastic semiotics, we explore the structural aspects of text-image, analyzing the effects of meaning created by visual language in the object. Based on the contemporary development of the semiotic theory, we characterize ways of being and acting from the subjects (LANDOWSKI 2009), in interaction with objects and by themselves, and how they produce meaning, revealing behaviors that enable to distinguish arrangements of interaction and meaning. The study was divided in two parts:1) the structural reading of three wordless books selected to this study; 2) two different mediated reading activities of wordless books from the PNBE Collection to 2010, involving three teachers from the public school system of Rio Grande do Sul and the students from the school where they work. The first reading practice was organized in three meetings in which the teachers could reflect about wordless book reading and exercise their look of reading. Issued from these practices, the teachers organized the second activity of mediated reading in which they developed a reading mediation with one of the wordless books with their students from Elementary School. These two distinct reading practices enabled us to observe the ways of being and acting of the teachers as readers e how these behaviors has bee reflected or not, recursively, in their propositions of mediation. All this research way, theoretical-practical-reflexive, allowed us, in the end, at the fifth part, to define a few assumptions to an approach of visual literacy that deals with wordless books as the reading object in a mediated action.
La importancia de la imagen como productora del significado, aislada o asociada a lo verbal, en la constitución del libro literario para niños se ha discutido en diferentes estudios, internacionales y nacionales. Hay, sin embargo, la falta de investigaciones que se centren en cómo la lectura de imagen en la literatura infantil puede ser abordada en el contexto escolar. Hemos intentado en esta investigación proponer la mediación de lectura del libro de dibujos en la educación primaria, entendiéndola como una práctica de interacción y sentido que ayuda en la alfabetización visual. Así, la primera parte caracteriza los dos factores desencadenantes de este estudio: el libro de imágenes y el “Programa Nacional Biblioteca da Escola” (PNBE). En un segundo momento, delimitamos e problematizamos las acciones involucradas: leer, mediar y letrar. En la tercera parte, situamos teórica y metodológicamente cómo comprendemos la producción de sentido y entendimiento. Para eso describimos conceptos de la semiótica discursiva (GREIMAS, 2004; FLOCH, 1985a, 1985b, 2001; OLIVEIRA, 1999, 2001, 2004, 2005) que nos permiten entender cómo el significado se puede constituir en relación con los objetos, los sujetos y sus interacciones. Sobre la base de la semiótica de plástica, nos dirigimos a los aspectos estructurales de la imagen-texto, analizando los efectos de sentido que el lenguaje visual crea en el objeto. Basándose en los avances de la teoría semiótica contemporánea, caracterizamos los modos de ser y de actuar de los sujetos (LANDOWSKI 2009), en interacción con los objetos o con otros sujetos, y cómo producen sentidos, revelando conductas que distinguen regímenes de interacción y sentido. El estudio se dividió en dos fases: 1) lectura estructural de tres libros de imagen elegidos para la investigación; 2) dos acciones distintas de lectura mediadas de los libros de imagen del acervo PNBE 2010, con tres maestras de una escuela pública de Río Grande do Sul y los alumnos de la escuela donde trabajaban. La primera actividad de lectura fue organizada en tres reuniones en las que las maestras podrían reflexionar sobre la lectura del libro ilustrado y el ejercicio de mirar como lectoras. A partir de este ejercicio, las maestras organizaron la segunda acción de lectura mediada, propusieron una mediación de las obras leídas con su grupo de alumnos de la escuela primaria. Estas dos prácticas distintas de lecturas nos permitieron observar las formas de ser y de actuar de los docentes como lectores y cómo estos comportamientos se reflejan o no, de forma recursiva, en la mediación organizada por ellos. Todo este recorrido prácticoteórico- reflexivo nos permitió por último, la quinta parte, definimos algunos principios para un enfoque de letramento visual que tiene el libro de imágenes como un objeto y la lectura mediada como acción.
Malm, Helena. ""Våga släppa taget" : Det osäkra och det oväntade som potensial i bildundervisning." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-39526.
Full textFernandes, José David Campos. "Processos linguísticos no cartaz de guerra: semiótica e gramática do design visual." Universidade Federal da Paraíba, 2009. http://tede.biblioteca.ufpb.br:8080/handle/tede/8432.
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Images produce and reproduce social relations, communicate facts, disclose events and interact with their readers with a force similar to a text made up of words. How eminently imagery gender, the poster, as well as an understanding also requires in its texture a process of persuasion, built by a producer to win your reader. In it, a chain of verbal and non-verbal elements arranged in a paper surface is permeated by strategies that most often go unnoticed by the average reader. Anchored in this perspective, this study aimed to verify the representations of non -verbais elements in this genre are structured in order to influence the look, the reading and the seizure of the messages printed on it. The corpus collected in specialized electronic ments, consisted of a poster produced by the British government, to recruit soldiers during the First World War, and those with whom it maintains dialogue conveyed after its publication. Methodologically, entwined: i) the studies developed by Charles Sanders Peirce (1974), in particular, the different categories and own laws organization of signs; ii) the functionalist approach to grammar of visual design proposed by Kress and van Leeuwen (2000), for whom there is in imagistic texts, a representational metafunction (describes the participants in an action), an interactional (sociointeracionais describes the relationships built by the image ) and other compositional (who combines its entirety); iii) Bakhtin's perspective of the sign, taken in its ideological aspect. The analysis confirmed the hypothesis that the visual code, as well as verbal language has its own forms of representation, in that builds relationships and interactional is meaningful relationships from their architecture. In this sense, it is said that the war poster is a semiotic whose wealth today needs to be explored, since its engineering responds to an arsenal of multiple possibilities presented by technological advancement of information and communication - due to occupy various spaces in world - but little has attracted the interest of linguistic research. Ultimately, the investigation brought to light how these posters were used by several leaders of different countries, as a tool to "sell" the idea of war for the population. It can be said then that the posters studied establish a text physical contact with the reader-observer, who performs the critical activity of disclosure in relation to reading, in search of seizure of precalculated meanings and horizons by the producer of these printed genres.
Imagens produzem e reproduzem relações sociais, comunicam fatos, divulgam eventos e interagem com seus leitores com uma força semelhante à de um texto formado por palavras. Como gênero eminentemente imagético, o cartaz, além de uma compreensão, também requer em sua textura um processo de persuasão, construído por um produtor para conquistar seu leitor. Nele, uma cadeia de elementos verbais e não-verbais dispostos na sua superfície de papel é permeada por estratégias que, na maioria das vezes, passam despercebidas pelo leitor comum. Ancorado nessa perspectiva, este estudo buscou verificar como as representações dos elementos não -verbais neste gênero estão estruturadas de modo a influenciar o olhar, a leitura e a apreensão das mensagens nele impressas. O corpus, recolhido em sitos eletrônicos especializados, constituiu-se de um cartaz produzido pelo governo britânico, para recrutamento de soldados durante a primeira guerra mundial, e aqueles com os quais ele mantém diálogo, veiculados após sua publicação. Metodologicamente, entrelaçaram-se: i) os estudos desenvolvidos por Charles Sanders Peirce (1974), notadamente, as diferentes categorias e leis próprias de organização dos signos; ii) a abordagem funcionalista da gramática do design visual proposta por Kress e van Leeuwen (2000), para quem há, nos textos imagéticos, uma metafunção representacional (descreve os participantes em uma ação), uma interacional (descreve as relações sociointeracionais construídas pela imagem) e uma outra composicional (que combina seus elementos); iii) a perspectiva bakhtiniana do signo, tomado em seu aspecto ideológico. A análise confirmou a hipótese de que o código visual, assim como a linguagem verbal, possui formas próprias de representação, na medida em que constrói relações interacionais e constitui relações de significado a partir de sua arquitetura. Nesse sentido, diz-se que o cartaz de guerra é um manancial semiótico cuja atualidade precisa ser explorada, posto que sua engenharia responde a um arsenal de múltiplas possibilidades apresentadas pelo avanço tecnológico da informação e da comunicação – razão de ocupar os mais variados espaços no mundo –, mas pouco tem despertado o interesse da pesquisa linguística. Em última instância, a investigação realizada trouxe à tona como os referidos cartazes foram usados por diversos líderes, de países distintos, como ferramenta para "venderem" a ideia da guerra para a população. Pode-se afirmar, então, que os cartazes estudados estabelecem um contato físico do texto com o leitorobservador, que executa a atividade crítica de desvelamento em relação ao que lê, na busca da apreensão de significados e horizontes pré-calculados pelo produtor desses gêneros impressos.
Gonsales, Flavia Igliori. "A Cor no Branding: um estudo sobre design de marca e comunicação visual estratégica." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-12072018-172911/.
Full textThis thesis investigates the symbolic relationship between colors and brands, manifested in strategic visual communication, and the signification it (co)produces with the audience. The research purposes are to identify, analyze and classify the modes in which colors signify brands (the potential effects of color on consumers) and the strategic usages of color by brands (the purposes for which brands use colors) and, relating the modes and the uses, to propose a typology of brand chromatic discourses, inspired in the semiotic typology of discourse, by Charles W. Morris (1946). The transdisciplinary academic and industry literature was combined with the field research findings - from in-depth interviews (with brand communicators, managers, and designers), participant observations, and physical and digital artifacts collection. Five color modes of signifying a brand (attentive, designative, appraisive, prescriptive and transformative) and four primary color usages by brands (informative, valuative, incitive and systemic) are distinguished. Finally, 13 types of brand chromatic discourse, interdependent and non-exclusive, are delineated and exemplified, according to their dominant signification and use.
Safiabadi, Nazanin. "Visual communication elements in fresh milk labels: Investigating purchase decision-making processes in Australia." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/96102/1/Nazanin_Safiabadi_Thesis.pdf.
Full textRudolphson, Filip, and Anton Mannerdahl. "Ord skapar mening, tecken skapar film : En undersökning om semiotiska teckens betydelse för ett berättande i en spelfilm." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14711.
Full textThis bachelor thesis examines the construction of a narrative in a fictional film. The purpose is to acquire knowledge of what a narrative in a fictional film consist of and what it affects. Through the sign of semiotics, we get an understanding of how everything can get a significance and then be used to communicate something to the user. The concept of multimodality has then been used to understand how signs work in an interplay with each other. We examine the narrative by making our own fictional film that we then analyse to get a better understanding of the importance of the signs we used and how the narrative was influenced by our choices. We will present the results we achieved, the types of adversities we encountered and other discussions about the outcome.