Dissertations / Theses on the topic 'Visual Company'
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Miridjanian, Julie, and Marine Ballias. "Creating a visual brand identity : The case of Charles Picard's Company." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16001.
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This Bachelor thesis is about the set up of a visual brand identity by a company, confronted to a growing competition due to globalization and proliferation of the offer on the market. Its stake is to explore and analyze the creation process of the visual identity, in order to permit entrepreneurs who wish to create small companies to design it by themselves. Thanks to this work, such firms can obtain a result that allows them differentiating themselves from their competitors and leaving their mark on customers’ mind. The practical application of this process is done through collaboration with a French entrepreneur, Charles Picard, who is about to create his luxury men shoes company. We have created our own model, explaining the key steps of the execution process of the visual identity, to allow the entrepreneurs having an efficient understanding of each component that are part of it. Based on several theories that deal with the different elements composing the visual identity and with the elements to consider before and after its formulation, this generic model aims at helping every company who wants to create its visual identity by its own means. By working on the case of Charles Picard, we wanted to demonstrate the relevance of the theories on which we have founded our model as well as proving its efficiency. About the methodology, this thesis is based on a qualitative approach, more appropriate to deal with our subject. The use of interviews and of the focus group has been chosen, according to the selected approach. The practical application combined with the theories on which we built our own model allow us contributing to the creation of Charles Picard’s company by proposing him a visual identity that fits with the spirit of his future brand and with its values. It also provides help to entrepreneurs in general, in the formulation of the visual identity of their brand.
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Obyn, Renaat, and Nele Callens. "Company Communication System for Customers and Dealers." Thesis, Jönköping University, School of Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-824.
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This thesis, that comes together with an extranet and internet site programmed in ASP.NET 2.0, has been written in the context of our final project on bachelor level in association with the School of Engineering – Jönköping University.
We had the choice to think of a project on our own or to work in association with a company. As the Belgian company Induma came with this idea, we decided to work this project out.
Our project has got the name ‘Company Communication System for Customers and Dealers’. Besides the front-end and back-end internet site, it will also include a system for customers and dealers, extranet site. So the site will get more interactive and there will be more online transactions possible.
We would like to thank the School of Engineering – Jönköping University, KATHO – VHTI and our parents to get the chance to experience studying abroad. We would also like to thank the company Induma for their cooperation and our Belgian and Swedish supervisors K. Deseyne and M. Schoultz for their guidance and help.
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REMONDINO, CHIARA LORENZA. "The Visual Company: il ruolo della visualizzazione dei dati per al sostenibilità delle imprese." Doctoral thesis, Politecnico di Torino, 2019. http://hdl.handle.net/11583/2742538.
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Mayer, Katherine. "Fulfillment & Amazon Invazion: Explorations of the Company Amazon Through Play." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1332.
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This project is composed of two video games that look at multiple facets of the company Amazon through a critical lens. Fulfillment explores the working conditions of Amazon Fulfillment Centers through play. Amazon Invazion provides a critical look at the company from a consumer perspective, showcasing some of the many acquisitions made by Amazon from 1994-2018. Both games prompt the player to consider their own participation in the company’s growth.
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Kasurinen, Viktor. "Coca-Cola Company - En färgstark personlighet : En undersökning i färgers förmåga att förmedla varumärkesidentitet i reklamfilm." Thesis, Högskolan Dalarna, Bildproduktion, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30725.
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Denna uppsats ämnar undersöka hur färg kan användas i reklamfilm för att uttrycka en varumärkesidentitet och stärka filmers bildspråk. I detta syfte så genomfördes en komparativ bildanalys där tre reklamfilmer från företaget Coca-Cola Company jämfördes utifrån hur filmerna använde sig av färg. Studien fann att reklamfilmerna använder sig av färgnyanser för att kommunicera en specifik varumärkesidentitet till konsumenten samt att reklamfilmerna använde sig av sina egna varumärkesfärger i filmen för att öka kännedomen kring företaget. I filmerna så tillämpades även ett flertal tekniker i färgkorrigering, ljussättning och scenografi för att med större säkerhet skapa en tilltalande färgpalett och bibehålla åskådarens uppmärksamhet.
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ALMEIDA, MARCELO VIANNA LACERDA DE. "THE EFFICIENCY OF THE COMPANY GRAPHIC SIGN: A FORM ACCLAIMED BY THE DESIGN FIELD ON THE LEVELS OF MODERN VISUAL CULTURE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21611@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROQuando se visualiza a profusão de signos gráficos de empresas, atualmente expostos no meio social, se manifestam várias indagações, dentre as quais uma é fundamental: o que possibilita a estas imagens gráficas deterem tamanha força, capaz de permitir o seu reconhecimento como representante da empresa a que pertence, ou como sinal de indicação da marca de produtos a que se devota o consumo? O propósito deste trabalho de pesquisa é apresentar o entendimento de como o signo gráfico empresarial atinge essa força, que aqui se entende por eficiência. Tal como efetuamos nossa análise do fenômeno, a eficiência do signo gráfico empresarial não pode ser compreendida a partir das características técnicas de sua configuração, mas pela construção cultural de um campo simbólico de produção - o campo do design. Esse fenômeno somente foi possível porque ocorreram transformações sociais de grande proporção, que aprofundaram sobremaneira a ruptura inicial de instauração da Idade Moderna. Uma delas foi a alteração do modelo de visualidade no século XIX, a qual possibilitou ao campo do design efetivar seus princípios legítimos de produção de imagens gráficas, e assim justificar, na sociedade, o domínio de sua fabricação. Outra alteração consistiu na mudança do modelo de satisfação subjetiva, que forneceu as bases do insaciável consumo moderno. Essa mudança ofereceu oportunidade para que se instituíssem a importância das marcas - imagens projetadas a partir de valores atribuídos aos empreendimentos - e a força de seus signos gráficos. Para a articulação dessas duas alterações com a análise da eficiência do signo gráfico, foram empregados os seguintes autores: Jonathan Crary e Colin Campbell, que contribuíram respectivamente com indicações relevantes das alterações que permitiram aos indivíduos das sociedades modernas, visualizar e consumir de maneira autônoma. Na análise do funcionamento do campo do design, utilizou-se um autor fundamental, Pierre Bourdieu, que explicita, por meio de sua teoria de produção dos campos simbólicos, a maneira pela qual um bem simbólico - por exemplo, uma imagem gráfica - alcança o reconhecimento como legítimo. A partir dessa produção simbólica do campo, é possível compreender que a eficiência do signo gráfico empresarial depende de sua legitimação, levada a efeito de maneira precisa entre os diversos agentes e instituições das instâncias desse campo autônomo do design, em luta constante por legitimidade na hierarquia social.
When one visualizes the profusion of company graphic signs currently displayed in the social area, several questions arise, but nevertheless one is basic: what enables these graphic images to have so much strength which allows them to be recognized as representative of the companies to which they belong or as sign indicative of the trademarks of products whose consumption is desired? The purpose of this research work is to present the understanding of how the company graphic sign attains this strength, which in this work is understood as efficiency. As we perform our analysis of the phenomenon, the efficiency of the company graphic sign cannot be comprehended based on the technical characteristics of its configuration, but rather as the cultural construction of a symbolic field of production – the design field. This phenomenon was possible only because large-scale social transformations took place which greatly deepened the initial breakthrough of the establishment of the Modern Age. One of these was the change in the model for visualizing in the 19th century which enabled the design field to achieve its legitimate principles of graphic image production and thus justify to society the mastery of their production. Another change involved the shift in the model of subjective satisfaction, which furnished the bases for modern insatiable consumption. This change offered the opportunity for instituting the importance of trademarks – images projected based on values attributed to the undertakings – and the strength of their graphic signs. For the articulation of these two changes with the analysis of the graphic sign´s efficiency, the following authors were utilized: Jonathan Crary and Colin Campbell, who contributed respectively with relevant indications of these changes which allowed individuals in modern societies to visualize and consume in an independent way. In the analysis of the design field´s functioning, a fundamental author was utilized: Pierre Bourdieu, who makes explicit, by means of his theory of symbolic field production, the way in which a symbolic asset – for example, a graphic image – achieves recognition as legitimate. Based on this symbolic field production, it is possible to comprehend that the efficiency of the company graphic sign depends on its legitimizing, carried out in a precise way among the various agents and institutions on the levels of this independent field of design, in a constant struggle for legitimacy in the social hierarchy.
Quand on visualise la profusion des signes graphiques des entreprises actuellement exposés dans la société, plusieurs indagations se manifestent, cependant, une nous semble fondamentale: qu’est-ce que possibilite à ces images graphiques d’avoir telle force qui permet que l’on les reconaisse comme représentant de l’entreprise à laquelle elles appartiennent ou même comme indication de la marque des produits de consommation? L’objectif de ce travail est de comprendre comment le signe graphique d’une entreprise gagne cette force, qui dans ce travail on appelera efficacité. Selon la façon dont nous avons effectué notre analyse de ce phénomène, l’efficacité du signe graphique d’une entreprise ne peut pas être comprise à partir des caractéristiques techniques de sa configuration, mais à partir de la construction culturelle d’un champ symbolique de production – le champ du design. Cela a été possible grâce aux grandes transformations sociales qui ont aprofondi la rupture iniciale d’instauration de l’âge moderne. Une de ces transformations fût le changement de modèle de visualité au XIXème siècle qui a possibilité au champ du design d’effectuer ses príncipes légitimes de production des images graphiques et ainsi de justifier dans la société le domaine de sa fabrication. Une autre tranformation fût le changement de modèle de satisfaction subjective qui a donné les bases de la consommation exagérée de la modernité. Ce changement offrit l’opportunité de l’institution et de l’importance des marques – images projetées à partir des valeurs attribuées aux entreprises – et la force de leurs signes graphiques. Pour articuler ces deux changements deux auteurs ont été utilisés: Jonathan Crary et Colin Campbell qui ont fourni des indications relevantes à propos de ces changements qui permirent aux individus des sociétés modernes de visualiser et de consommer de manière autonome. Dans l’analyse du fonctionnement du champ du design, on a utilisé un auteur fondamental, Pierre Bourdieu qui explicite à travers sa théorie du champ de production symbolique, la façon dont un bien symbolique, une image graphique par exemple, obtient la reconnaissance comme légitime. À partir de cette production symbolique du champ, il est possible de comprendre que l’efficacité du signe graphique d’une entreprise dépend de sa propre légitimation parmi plusieurs agents et institutions de ce champ autonome du design, en lutte pour la légitimation dans l’hiérarchie sociale.
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Olsén, Emma. "Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074.
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The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has invested time and money into online advertisement. Their advertisement generates a greater visit flow onto their website; however, it rarely produces any bookings of their services. Leosol wants to increase the number of bookings done through their website. This master thesis is conducted to contribute towards Leosol’s goal regarding the online bookings. Therefore, the focus of this project has been to strengthen Leosol’s brand by exploring options for a new graphic profile and a visual brand language. These brand tools were be implemented in a new website. To achieve this, an altered version of IDEO’s Human-Centered Design process was implemented. By working close to the user, in this case, Leosol’s clients, the current issues and solutions was clarified. Throughout the process, the graphic profile and the wireframe was developed separately. In the last phase of the project, the two was combined into the final concept. The project resulted in a repositioning of Leosol’s brand, creating a new, more professional tone. The graphic profile was summarized through a poster, describing the new logotype, colours, fonts, imagery and a short description of how to apply them. This new graphic profile was applied onto the new wireframe, creating the final website. The layout of the website was developed so that the user can quickly identify Leosol’s identity and mission. By implementing a website that truly represents Leosol, there is a bigger chance that the number of bookings increase.Projektet som presenteras i den här rapporten är resultatet av ett examensarbete för Civilingenjörslinjen Teknisk Design vid Luleå Tekniska Universitet. Projektet har drivits mot och i samarbete med energiföretaget Leosol under hösten 2020. Leosol har investerat både pengar och tid i annonsering online. Detta har genererat ett större besöksflöde, dock har det inte lett till en ökning av bokningar av deras tjänster. Leosol vill öka antalet bokningar som sker via deras hemsida. Detta examensarbete har utförts för att bidra till detta mål. Projektet har därför kretsat kring att förstärka Leosols varumärke genom att utforska olika alternativ till en ny grafisk profil och ett nytt visuellt varumärke. Dessa nya varumärkesverktyg kommer sedan att implementeras i en helt ny hemsida. En variant av IDEO’s Human-Centered Designprocess har använts under projektet för att uppnå detta. Genom att arbeta nära och tillsammans med användaren, i detta fall Leosols kunder, har de nuvarande problemen samt olika lösningar förtydligats och identifierats. Under processen har den grafiska profilen och wireframen för hemsidan skapats separat. I sista fasen i projektet kombinerades dessa till det slutgiltiga konceptet. Projektet har resulterat i en ompositionering av Leosols varumärke genom att skapa en mer professionell ton. Den grafiska profilen har sammanfattats i form av en poster. Denna beskriver den nya logotypen, färger, typsnitt, bildspråk samt en kort instruktion som förklarar hur dessa bör appliceras. Den nya grafiska profilen applicerades sedan på wireframen, för att skapa den slutgiltiga hemsidan. Hemsidans layout är skapad för att användaren ska snabbt kunna identifiera Leosol’s identitet samt deras tjänster. Genom att implementera en hemsida som verkligen representerar Leosol ökar chanserna för att antalet bokningar på deras hemsida stiger.
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Johnson, Stacey. "Taking pictures, making movies and telling time : charting the domestication of a producing and consuming visual culture in North America." Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=35900.
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The dissertation examines how image-making, a common pastime, was made common. It investigates the ways in which the production and consumption of images in the context of the North American family contributed to the development of a distinctly domestic and privatized visual culture, and the transformation of the home into a site for privatized spectatorship.Four cultural forms (No. 1 Kodak, Box Brownie, Cine Kodak and Cine Kodak 8) are specified in this development, all pioneered by the Eastman Kodak Company. The dissertation traces Eastman Kodak's direct involvement in the popularization of image practices. It analyzes strategies used by them to make this possible, namely an appeal to the becoming lifestyles of the bourgeois and middle-classes.
The analysis links the popularization of image-making and consuming practices to other popular amusements (i.e. cycling, cinema-going) to work against an artifact-centred analysis. Issues of gender and generation are critically evaluated as concepts used to instill image-making as a popular, family practice. Shifts in modern temporal and spatial experience, as well as mobility are also explored in relation to popular image-making.
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Rönnqvist, Louise. "Prerequisites for a Successful Implementation of Visual Communication in a Production Environment : -A Case Study at a global industrial company in Sweden." Thesis, University of Gävle, Department of Technology and Built Environment, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5424.
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Visualization is a lean tool and in order to strive to become a lean company applying the lean philosophy in all these parts of the organization is necessary. A company that does not understand the philosophy and culture behind lean production, even though applying lean tools, is not a lean business and has a long way to production excellence.
Implementing and becoming a visual organization means change which includes the organizational culture, collective attitude and beliefs. The difference between success and failure is about the ability to provide knowledge, information and to create prerequisites for participation and engagement at all levels in the organization with a clear and direct leadership.
In many companies communication is lacking sufficient and official channels, and the inadequacy in the information systems are usually due to functional thinking and strict boarders at all levels in an organization. New ways of communication are the result of process orientation, demanding new prerequisites for information systems which companies needs to develop and thus become more visual. Knowledge and information needs to become more accessible and objective in order for decision to be taken based on facts not be the result of interpretations of reality. Visualization enables people to see and develop an objective and common reality. It further contributes to the organizations ability for improvement and aligns the employees to fulfill the overall business objectives and strategies.
The Company in this case that wants to be anonymous will further be called Company X. Company X objective is to develop a visual communication system to increase the information sharing and flow throughout the organization. However, this is not an easy task and many companies lack sufficient prerequisites to carry out a successful implementation. The research result at Company X has in this study shown weaknesses in core areas as in clear and direct leadership, vision and strategy development and communication as well as a low level of knowledge transformation at all levels in the organization in order to create engagement for the change process which an implemetion of this kind is.
Visualisering är ett lean verktyg och i sträva att bli ett lean företag måste lean filosofin tillämpas i alla delar av organisationen, vilket är en nödvändighet. Ett företag som inte förstår filosofin och kulturen bakom lean produktion, trots att man tillämpar lean verktyg, är inte ett lean företag och har en lång väg från optimering av produktion. Förutsättningarna att bli en visuell organisation innebär förändringar som omfattar organisations kultur, kollektiva attityder och föreställningar. Skillnaden mellan framgång och misslyckande handlar om förmågan att ge kunskap, information och att skapa förutsättningar för delaktighet och engagemang på alla nivåer i organisationen, detta genom ett tydligt och direkt ledarskap.
Kommunikation på många företag saknar ofta tillräckliga och officiella kanaler och bristen på information beror många gånger på funktionstänkande och strikta gränser, på alla nivåer i organisationen. Nya sätt att kommunicera är resultatet av processorientering vilket krävs för att företag ska kunna skapa förutsättningar för informationssystem och bli mer visuella. Kunskap och information måste bli mer tillgängligt och objektivt för att beslut som är baserade på fakta och inte på tolkningar av verkligheten ska kunna fattas. Visualiseringen möjliggör för människor att se och utveckla en objektiv och gemensam verklighet. Detta bidrar till organisationers möjlighet till förbättringar och möjlighet för de anställda att uppfylla de övergripande affärsmålen och strategierna för organisationen.
Det studerade företaget som valt att vara anonymt kommer hädanefter kallas för Företag X. Företag X målsättning är att utveckla ett visuellt kommunikationssystem i syfte att öka utbytet av information och dess flöden . Men detta är inte en lätt uppgift och många företag har inte tillräckliga förutsättningar för att kunna genomföra en framgångsrik implementering. Resultaten från studien på företaget X visar på svagheter inom kärnområden som ett klart och tydligt ledarskap, utvecklandet och kommunikationen av vision och strategier samt en låg nivå rörande kunskapsspridandet på alla nivåer i organisationen för att skapa engagemang för förändrings process som en implementering av detta slag innebär.
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Stenberg, Christoffer. "Grafisk profilering av ett nystartat hälsoföretag." Thesis, Högskolan Dalarna, Grafisk teknologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-26907.
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Föreliggande arbete har utförts i samarbete med det nystartade företaget Eklundens källa. Syftet med undersökningarna har varit att ta reda på hur en grafisk profil samt en användarvänlig hemsida bör framställas för att spegla företagets vision samt kärnvärden på lämpligast sätt. En semi-strukturerad intervju genomfördes med uppdragsgivaren för att få mer kunskap om företaget. Genom omvärldsanalyser skapades en bättre förståelse för hur konkurrenter profilerar sig, samt hur deras hemsidor är uppbyggda. Genom två olika enkätundersökningar framkom värdefulla åsikter och resultat som låg till grund för framställningen av Eklundens källas nya grafiska utseende. Den grafiska profilen framställdes efter Sless' modell för informationsdesign. Resultatet av arbetet blev ett förslag till en mer användarvänlig hemsida åt företaget samt en ny grafisk profil innehållande riktlinjer för logotyper, färger, typsnitt, grafiska element, korrespondensmaterial och webben. Respondenternas svar visade på att det nya materialet i stor utsträckning förmedlade företagets kärnvärden trygghet och kompetens, samt att det var anpassat till branschen.This work was conducted in collaboration with the startup company Eklundens källa. The purpose of the studies was to find out how a branding manual and a user-friendly website should be made to reflect the company's vision and core values in the most appropriate manner. A semi-structured interview was conducted with the client to get more knowledge about the company. A visual content analysis was performed to get a better understanding of how competitors are profiled, and how their websites are built. Two separate surveys revealed valuable opinions and results as the basis for the production of Eklundens källas new visual identity. The visual identity was made after Sless’ model measuring information design. The result of this work was a proposal for a more user-friendly website and a new branding manual containing guidelines for logos, colors, fonts, visual identity imagery, correspondence materials and web for the company. The respondents' answers showed that the new material largely conveyed the company's core values of safety and competence, and that it was suited to the industry.
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Raschke, Bastian, and Pascal Balonier. "Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35395.
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Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. Findings: Out of all observed companies, 46.2% adjusted at least one element of their CVI when entering a foreign market, with most changes being incremental and the slogan being adjusted most often. The greater the international experience of a firm, the less likely are CVI adjustments. Out of the qualitative analysis, a major impact of global branding strategies arose, which often sets strict guidelines for local managers. There are positive relationships to the industries of food processing and restaurants and a negative relationship to the industry of automotive & truck manufacturers. Whether B2B or B2C markets are targeted is, however, not significant. The firm’s performance is not affected by CVI adjustments as no significant relationship has been found. Managerial implications: Managers cannot follow one general conclusion with regards to CVI adjustments found within literature, they should rather take the individual firm- and market-level factors of their business environment into account and use this study as well as additional scientific evidence as the starting point for their own decision-making process. Research limitations/implications: Limitations include the number of items and the convenience sample, as well as the limitation to only one foreign market per company for the analysis. The empirical data represents a certain point in time and does not reflect any developments that may have occurred over time. Further research may include a statistical analysis of the factor of global brand strategy and an investigation on how CVI adjustments and with it a firm’s performance change over time. In addition, a follow-up study could take into account all foreign markets a multinational firm operates in. Originality/value: This paper is one of the first to analyze adjustments of CVI elements and theirrelationships with firm- and market-level industries on a global scale, not limited to few companies or countries. Thus more general conclusions can be drawn.
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Bauerová, Marie. "Vizualni komunikace firmy a firemni styl." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113681.
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The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized by method - polling via the online questionnaire, I propose the appropriate recommendations and the solution of discovered deficiencies. My thesis should be also benefit for other companies besides the company BIODERMA. I show a manual how correctly to use visual communication, I explain the meaning of visual communication, what kind of various forms exist today, what the trends are, how it relates to Corporate Identity and what Corporate Identity is. This thesis provides a consistent view on the problems of visual communication of companies and Corporate Identity, because these two terms are closely related.
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Shettennavar, Akshay, and Kumar Prajwal Yadav Prasanna. "Planning of a Production layout for a Swedish manufacturing company : A case study at REHOBOT Rotex AB." Thesis, Jönköping University, JTH, Produktionsutveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53498.
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Plant layout is the heart of any production line because if the layout is not properly laid, there can be numerous consequences. Planning a layout for an SME is the most crucial and tedious job for a manufacturer because it is time-consuming and sometimes a costly process. Therefore, there is a need to choose appropriate methods to overcome certain problems and plan a good layout for the SMEs.The purpose of this thesis report is to explore methods that can help to plan the layout according to the requirements provided by the SME. This involves a detailed study conducted to understand the processes at the case company. However, change of layout is not just making changes to the existing layout, but some SMEs must plan a completely new layout where they can start from scratch. Similarly, in this case, a Swedish manufacturing company REHOBOT Rotex AB has provided all the data required for planning the layout. This leads the authors to study the entire production flow to know the current layout and identify the problems that exist in the plant. The approach of this thesis was a case study where the company has provided all the details like documents, current layout plans, and video recording of the plant.The study shows that maximum time is spent in the replenishment of storage and unnecessary movement of materials between the machines in the current facility. These activities can be classified as Nonvalue added or just can be addressed as waste. Therefore, there is a need to implement lean tools and use the SLP method to plan the new layout systematically. This method led to form alternative layout plans that consisted of changes made depending on the current layout. These changes will fetch the advantages and disadvantages that can further help in evaluating the alternatives using WFA. Once evaluated, the layout that turned out to be the best will be suggested and presented to the case company.
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Andersson, Linn, and Cassandra Thomas. "The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95930.
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This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. By following the qualitative methods with a semi-structured interview and content analysis, a deeper understanding of the phenomenon and how Swedish interior design companies cope with it can be gathered. The thesis follows a deductive approach, due to that the research topic in the specified industry was considered rather unexplored, thus a better preunderstanding of the topic was deemed relevant. The existing knowledge and research have been compiled and resulted in a conceptual framework. The pre-existing studies on advertising blindness have been conducted in other industries; this thesis will thus be founding its analysis on previous studies but in a new industry with different types of consumers and marketing. The analysis of the empirical findings encompassed a discussion about how theoretical models and practical marketing methods are used by a Swedish interior design company. The conclusions drawn from the analysis present both implications, recommendations, and limitations. The empirical findings showed that advertising blindness is not a phenomenon actively planned against in the interior design case company that was researched for this thesis. The main theoretical implications derived from this thesis, was giving marketing students and marketing managers insight into the importance of understanding the advertising blindness phenomenon. The main practical implication was found to be that although certain KPI are used to monitor consumer behaviour and purchases, advertising blindness has not been prioritized in the measurements. Thus, as omni channels such as the case company have to increase their focus on e-commerce, the attention to advertising blindness has to be more present from managers. Furthermore, a continuation of this research would find value in conducting research from the consumer perspective in order to give marketing managers a second perspective that could show the importance of studying advertising blindness.
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Lee, Jenny Rose. "Empire, modernity and design : visual culture and Cable & Wireless' corporate identities, 1924-1955." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/16467.
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During the twentieth century, Cable & Wireless was the world’s biggest and most important telegraphy company, employing large numbers of people in stations across the world. Its network of submarine cables and wireless routes circumnavigated the globe, connecting Britain with the Empire. This thesis examines the ways in which the British Empire and modernity shaped Cable & Wireless’ corporate identity in order to understand the historical geography of the relationships between Empire, state, and modernity. Additionally, it investigates the role of design in the Company’s engagement with the discourses of modernity and imperialism. Historical Geography has not paid sufficient attention to the role of companies, in particular technology companies, as institutions of imperialism and instruments of modernity. The study of businesses within Historical Geography is in its infancy, and this thesis will provide a major contribution to this developing field. This thesis takes an interdisciplinary approach that sits at the intersection of three main disciplines: Historical Geography, Design History and Business History. This thesis examines how Cable & Wireless’ identity was produced, transmitted and consumed. This thesis is based on detailed research in Cable &Wireless’ corporate archive at Porthcurno, examining a wide range of visual and textual sources. This pays particular attention to how the Company designed its corporate identity through maps, posters, ephemera, corporate magazines and exhibitions. Drawing upon the conceptualizations of the Empire as a network, it argues that Cable & Wireless’ identity was networked like its submarine cables with decision-making power, money and identity traversing this network. This thesis seeks to place both the company and the concept of corporate identity within a broader historical and artistic context, tracing the development of both the company’s institutional narrative and the corporate uses of visual technologies. No study has been conducted into the corporate identity and visual culture of Cable & Wireless. This thesis not only provides a new dimension to knowledge and understanding of the historical operations of Cable & Wireless, but also makes a substantive contribution to the wider fields of Historical Geography, Business History, Design History and the study of visual culture.
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Kyncl, Jiří. "Corporate identity, vizuální komunikace a jejich vliv na management firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76543.
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In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that.
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Pettersson, Erika, and Emelie Ågren. "Grafisk identitet för ett glasmästeri : Processen bakom produktionen avlogotyp, webbsida och grafisk manual för Falu Glastjänst AB." Thesis, Högskolan Dalarna, Grafisk teknologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-26910.
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För att särskiljas från konkurrenter och vara förtroendeingivande är en konsekvent grafisk identitet av stor vikt. Därför syftar föreliggande undersökning till att modernisera den grafiska identiteten hos Falu Glastjänst för att denna ska förmedla hållbarhet, kvalité och service. Vidare är målet att leverera en webbsida där den grafiska identiteten tillämpas och en rekommenderad grafisk manual till Falu Glastjänst. Semi-strukturerade intervjuer genomfördes med Falu Glastjänst och en kund till företaget. Två webbaserade enkätundersökningar utfördes där den första syftade till att ta reda på målgruppens tillvägagångssätt vid behov av ett glasmästeri, medan den andra enkäten utfördes för att testa det framtagna materialet på potentiella kunder. Vidare genomfördes Card Sortings med fyra potentiella kunder och tre personer inom IT-branschen för att bygga en maximal hierarki och således en användarvänlig webbsida. Undersökningen resulterade i en logotyp och grafisk identitet som enligt Falu Glastjänst samt tidigare- och potentiella kunder förmedlar hållbarhet, kvalité och service. Från undersökningen har även en webbsida kunnat tas fram, där hierarkin är baserad på respondenternas och således målgruppens önskemål och vanor.Graphical identity is important for a company to distinguish itself from the competition and to give it a reliable business image. The present study aims therefore to modernize the graphical identity of Falu Glastjänst in order to communicate sustainability, quality and service. A further goal is to develop a website in which the modernized graphical identity is applied as well as a recommended graphical manual for Falu Glastjänst. Semi-structured interviews were conducted with Falu Glastjänst and one of its customers. Two web-based surveys were carried out. The first survey aimed at studying the behavior of a target group in need of glazing service. The second survey was carried out to test the results of the first survey on a new group of potential customers. In order to build a user-friendly website with best hierarchy, Card Sortings was carried out with four potential customers and three IT professionals. Results of the study include a new logotype and graphic identity which communicate sustainability, quality and service. This has been confirmed by Falu Glastjänst as well as their former and potential customers. A further result of the study is a new website for Falu Glastjänst with a hierarchy based on participants of the study and thereby the target group’s wishes and habits.
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Fagerudd, Sofi, and Jenny Winbom. "När strategi blir design : Företags drivkrafter bakom grafiska profilbyten." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24322.
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Graphic profiles are a part of companies’ brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations. To investigate this, four companies have been studied along with two agencies working with strategic brand issues and developing graphic profiles. The result shows that the primary aims are to; unite the company, functionality, innovation and modernization, organizational change, differentiation, and emotional factors. These aims are taken into account against the costs companies can fund and therefore generates various extensive added values. The study also shows that the companies generate positive effects regarding internal values by changing their graphic profile. The companies do not consider these values a motivation even though it is one of the biggest values that the change generates.Grafiska profiler är en del av företags varumärkesuttryck. De grafiska värdena speglar de varumärkesvärden företag önskar förmedla. De består av olika grafiska element som exempelvis logotyp, företagsmärke, färgsättning, mallar, regler, teckensnitt, pictogram, format samt hänvisningar för hur olika grafiska produkter ska se ut exempelvis visitkort, skyltar och material till hemsidor. Uppsatsen syftar till att undersöka varför företag väljer att byta ut sina grafiska profiler genom att studera deras bakomliggande drivkrafter. För att undersöka detta har fyra företag studerats samt två byråer som arbetar med strategiska varumärkesfrågor samt med att ta fram grafiska profiler. Resultatet visar att de primära drivkrafterna är att ena företaget, funktionalitet, förändring och modernisering, organisatoriska förändringar, differentiering samt emotionella faktorer. Dessa tas i beräkning mot de kostnader företagen har möjlighet att bekosta och genererar därmed olika omfattande mervärden. Studien påvisar även att ett mervärde företagen ej tar hänsyn till i de bakomliggande drivkrafterna är de positiva interna effekter bytet genererar.
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Hubka, Michal. "Corporate design na příkladě konkrétní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12018.
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The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.
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Ondruch, Lukáš. "Aplikace fuzzy logiky pro vyhodnocení dodavatelů firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444552.
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The master’s thesis deals with the use of fuzzy logic for evaluating the quality of suppliers of IT goods and other material for a selected company. The fuzzy model should facilitate decisions when selecting individual suppliers who should deliver goods for the implementation of IT projects. The model created in Microsoft Excel and MathWorks MATLAB should be helpful to the company's management and sales representatives.
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Hidalgo, Flores Paul Joseph 1986. "Compact features for mobile visual search = Descritores compactos para busca visual em dispositivos móveis." [s.n.], 2015. http://repositorio.unicamp.br/jspui/handle/REPOSIP/258941.
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Orientador: Eduardo Alves do Valle JuniorDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Elétrica e de Computação
Made available in DSpace on 2018-08-27T09:45:59Z (GMT). No. of bitstreams: 1 HidalgoFlores_PaulJoseph_M.pdf: 28047685 bytes, checksum: 055aafb9f31fc0ba5c1cfac1cc7a79b3 (MD5) Previous issue date: 2015
Resumo: Aplicações de busca visual em aparelhos móveis (Mobile Visual Search ¿ MVS) tornaram-se possíveis devido ao alto poder computacional e a multiplicidade de sensores dos novos dispositivos móveis (smart-phones, tablets). Além disso, o estado da arte em recuperação de informação multimídia baseada no conteúdo (Content Based Image Retrieval - CBIR) alcançou uma maturidade que permite realizar estas tarefas de forma eficiente. Nesta dissertação, apresentamos um estudo das principais técnicas em CBIR visual das imagens. Uma vasta investigação da literatura foi realizada, que inclui desde os descritores baseados em gradiente mais comuns aos mais recentes descritores binários e compactos. Como resultado da análise comparativa entre as principais técnicas no contexto de MVS, apresentamos as alternativas mais apropriadas para serem utilizadas em tais aplicações
Abstract: Mobile Visual Search (MVS) applications became possible due to the computational power and multiple sensors on current mobile devices (smart-phones, tablets). In addition, the state-of-the-art in content based image retrieval (CBIR) has reached a maturity to perform these tasks efficiently. In this dissertation, we present a study of the major techniques in CBIR. An extensive study of literature, including the most common descriptors based on gradients and the recently proposed binary descriptors. As a result of comparative analysis between the main techniques in the context of MVS, we present the most appropriate alternatives to use in such applications
Mestrado
Engenharia de Computação
Mestre em Engenharia Elétrica
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Börjeson, Charlie. "Design of a compact wavefront sensor for measurements on the human eye." Thesis, KTH, Tillämpad fysik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-284689.
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Wavefront sensors for measurements on human eyes are usually large, expensive and difficult to move. A compact wavefront sensor would be more cost-effective and versatile as is could be used in multiple systems. The aim of this thesis was to produce a more compact and portable wavefront sensor. A shorter telescope design for the wavefront sensor was proposed and checked theoretically and with computer simulations. An experimental arrangement comparing the proposed telescope design with a conventional telescope design was constructed. A compact wavefront sensor was built using off-the-shelf components and a few modified components. Tests with the compact wavefront sensor were made both on eye models and on human eyes. The compact wavefront sensor correctly measured the refractive errors of two eye models. It was also possible to perform measurements on human eyes, both in the central and peripheral visual fields, and higher order aberrations were confirmed. For positioning human eyes at the correct distance from the wavefront sensor an additional pupil camera was needed, which was not included in the system. Future improvements for the compact wavefront sensor are discussed.Vågfrontssensorer för mätningar på ögon är ofta mycket stora, dyra och svåra att transportera. En kompakt vågfrontssensor skulle vara kostnadseffektiv och flexibel eftersom den skulle kunna användas i flera olika system. Målet med detta examensarbete var att producera en mer kompakt och transportabel vågfrontssensor. En kortare teleskopvariant föreslogs och analyserades både teoretiskt och med datorsimuleringar. En experimentell uppsättning gjordes också för att jämföra den kortare teleskopdesignen med ett sedvanligt vågfrontssensorteleskop. En kompakt vågfrontssensor byggdes med standardkomponenter samt med några modifierade standardkomponenter. Tester med den kompakta vågfrontssensorn gjordes både på ögonmodeller och mänskliga ögon. Den kompakta vågfrontssensorn gav korrekta mätvärden på brytningsfelen på ögonmodellerna. Det gick bra att genomföra mätningar på mänskliga ögon, både i centrala och perifera synfältet, och högre ordningens aberrationer bekräftades. För att placera mänskliga ögon på korrekt avstånd från vågfrontssensorn krävdes en extra pupillkamera, som inte var inkluderad i den kompakta vågfrontssensorn. Framtida förbättringar för den kompakta vågfrontssensorn diskuteras.
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Masson, Clément. "Direction estimation using visual odometry." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169377.
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This Master thesis tackles the problem of measuring objects’ directions from a motionlessobservation point. A new method based on a single rotating camera requiring the knowledge ofonly two (or more) landmarks’ direction is proposed. In a first phase, multi-view geometry isused to estimate camera rotations and key elements’ direction from a set of overlapping images.Then in a second phase, the direction of any object can be estimated by resectioning the cameraassociated to a picture showing this object. A detailed description of the algorithmic chain isgiven, along with test results on both synthetic data and real images taken with an infraredcamera.Detta masterarbete behandlar problemet med att mäta objekts riktningar från en fastobservationspunkt. En ny metod föreslås, baserad på en enda roterande kamera som kräverendast två (eller flera) landmärkens riktningar. I en första fas används multiperspektivgeometri,för att uppskatta kamerarotationer och nyckelelements riktningar utifrån en uppsättningöverlappande bilder. I en andra fas kan sedan riktningen hos vilket objekt som helst uppskattasgenom att kameran, associerad till en bild visande detta objekt, omsektioneras. En detaljeradbeskrivning av den algoritmiska kedjan ges, tillsammans med testresultat av både syntetisk dataoch verkliga bilder tagen med en infraröd kamera.
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Londero, Fabrício Tonetto. "Estimativa de orientação com uma bússola visual baseada em cores." Universidade Federal de Santa Maria, 2016. http://repositorio.ufsm.br/handle/1/12172.
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Humans and animals make use of many senses to interact with the environment around
them. Computers, in turn, interact through input and output devices such as speakers, keyboards,
and monitors, and their interactions have many more limitations. But currently, devices
like cameras and microphones have been added to computers, increasing their interactivity.
With this advancement, there are autonomous robots equipped with sensors, such as
sound, touch and vision, the latter through one or more cameras. A robot, to be considered autonomous,
must make decisions without human intervention and, in order to have excellence in
what it does, must be provided with a good form of guidance. This work presents an alternative
visual compass to stipulate the orientation of robots and autonomous vehicles, so that they can
get around in a scenario (environment) and do the work in which they were built to perform.
The proposed approach works with 360o perspective of environments, in which information is
extracted from the color changes that occur. With color change counts, the process is repeated
with images received from the robots or vehicles in motion, and the color changes of this image
with those stored from the 360o perspective. The result of the color change comparison is
used to estimate the degree of similarity between the images and thus to present the angle at
which the image of the moving robot is present in the 360o perspective. Robots or autonomous
vehicles can use this value presented in their decision making.Os seres humanos e animais fazem uso de muitos sentidos para interagir com o ambiente a sua volta. Os computadores, por sua vez, interagem por meio de dispositivos de entrada e saída, tais como caixas de som, teclados e monitores, tendo suas interações muito mais limitações. Mas, atualmente, dispositivos como câmeras e microfones foram adicionado à computadores, aumentando sua interatividade. Com este avanço, surgem robôs autônomos equipados com sensores, tais como de som, de tato e visão, este último por intermédio de uma ou de mais câmeras. Um robô, para ser considerado autônomo, deve tomar decisões sem a intervenção humana e, para possuir excelência no que faz, deve ser munido de uma boa forma de orientação. Este trabalho apresenta uma alternativa de bússola visual para estipular a orientação de robôs e veículos autônomos, para que estes consigam se locomover em um cenário (ambiente) e efetuar o trabalho no qual foram construídos para desempenhar. A abordagem proposta trabalha com perspectivas 360o do ambientes, no qual se extrai informações das trocas de cores que ocorrem. Com as contagens de trocas de cores, o processo é repetido com imagens recebidas dos robôs ou veículos em movimento, e as trocas de cores desta imagem com as armazenadas da perspectiva 360o. O resultado da comparação de troca de cores é utilizado para estimar o grau de similaridade entre as imagens e assim, apresentar o ângulo no qual a imagem do robô em movimentação está presente na perspectiva 360o. Os robôs ou veículos autônomos podem usar deste valor apresentado nas suas tomadas de decisão.
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Ardin, Paul Björn. "How is an ant navigation algorithm affected by visual parameters and ego-motion?" Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/25500.
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Ants typically use path integration and vision for navigation when the environment precludes the use of pheromones for trails. Recent simulations have been able to accurately mimic the retinotopic navigation behaviour of these ants using simple models of movement and memory of unprocessed visual images. Naturally it is interesting to test these navigation algorithms in more realistic circumstances, particularly with actual route data from the ant, in an accurate facsimile of the ant world and with visual input that draws on the characteristics of the animal. While increasing the complexity of the visual processing to include skyline extraction, inhomogeneous sampling and motion processing was conjectured to improve the performance of the simulations, the reverse appears to be the case. Examining closely the assumptions about motion, analysis of ants in the field shows that they experience considerable displacement of the head which when applied to the simulation leads to significant degradation in performance. The family of simulations rely upon continuous visual monitoring of the scene to determine heading and it was decided to test whether the animals were similarly dependent on this input. A field study demonstrated that ants with only visual navigation cues can return the nest when largely facing away from the direction of travel (moving backwards) and so it appears that ant visual navigation is not a process of continuous retinotopic image matching. We conclude ants may use vision to determine an initial heading by image matching and then continue to follow this direction using their celestial compass, or they may use a rotationally invariant form of the visual world for continuous course correction.
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Gourichon, Stéphane. "Utilisation d'un compas visuel pour la navigation d'un robot mobile." Phd thesis, Université Pierre et Marie Curie - Paris VI, 2004. http://tel.archives-ouvertes.fr/tel-00011128.
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Dans cette thèse, nous nous intéressons à la navigation et à l'orientation d'un robot à l'aide de mesures d'angles, sans information de distance ni reconstitution de l'environnement.Des modèles issus d'expériences sur des abeilles ont montré qu'une approche minimaliste suffit pour une tâche de retour au nid à orientation connue. Nous analysons les conséquences d'une erreur d'orientation et les modes de fonctionnement dégradés qui restent possibles mais insatisfaisants.
Nous élaborons une méthode originale et minimale de réorientation, appelée « compas visuel ». L'observation de trois panoramas d'orientation connue et une approximation au premier ordre suffisent pour mémoriser de quoi s'orienter. Nous comparons le compas visuel avec une seconde méthode plus simple et approximative. Nous montrons formellement et expérimentalement que leur précision est suffisante pour naviguer et que leur champ d'action peut être arbitrairement étendu par construction d'une carte cognitive.
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Samoud, El Fidha Saima. "Propositions méthodologiques d'analyse comparée des arts d'une même culture : introduction à l'analyse des relations entre les arts musicaux et visuels arabo-musulmans." Paris 4, 2008. http://www.theses.fr/2008PA040116.
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Partant de l'intuition qu'il devait exister une unité reliant les arts arabo-musulmans, unité confirmée par les écrits s'intéressant aux arts de cette civilisation, cette thèse tente de répondre à une problématique plus générale, celle de savoir en quoi différentes expressions artistiques d'une même culture peuvent-elles être comparables et de chercher les méthodes et approches permettant cette comparaison. Sont donc d'abord abordés les problèmes inhérents au comparatisme en général. Puis, visant les relations d'ordre culturel existant entre les arts en général, et plus particulièrement entre les arts musicaux et les arts visuels, sont investiguées les méthodes d’analyse permettant éventuellement la déduction de ces relations. En dernier lieu, enfin, sont suggérées les pistes pour l'analyse des liens entre les arts d’une même culture, et par extension, ceux entre les arts "appartenant" à la culture arabo-musulmaneStarting from the intuition that a link connects Arab-Islamic arts, a link confirmed by various articles dealing with the former, this research addresses a more general issue : studying how various artistic expressions of the same culture can be compared, and finding methods and approaches for making such comparisons possible. In this dissertation we first discuss problems inherent to comparative studies. Next, looking at the cultural relationships between all arts in general and more particularly between the musical and visual arts, we then investigate the analytical methods that allow us to deduct the existence of these relationships. Finally, we suggest possible approaches for analyzing the relationships between arts of the same culture, and more specifically between arts "belonging to" Arab-Islamic culture
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Pohořelský, Roman. "Univerzální mobilní databázový konektor v prostředí Windows Mobile." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2009. http://www.nusl.cz/ntk/nusl-235498.
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The subject of this thesis is communication process between a mobile device and a server. The work is concerned with development of application in Windows Mobile in the light of technical limitation. The thesis also deals with the development of application for universal mobile database connector which then enables transparent working with information, obtained from database placed on server, on the mobile device.
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Com'Nougue, Michel. "Les nouvelles méthodes de navigation durant le Moyen Age." Phd thesis, Conservatoire national des arts et metiers - CNAM, 2012. http://tel.archives-ouvertes.fr/tel-00819271.
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Les nouvelles méthodes de navigation durant le Moyen Age. Le navire de commerce à voile est propulsé par le vent et doit donc suivre cette direction générale. La navigation peut se définir selon un aspect d'abord stratégique comme le choix d'une route en tenant compte des contraintes imposées par le vent et un aspect tactique concernant le tracé et le contrôle, en cours d'exécution de cette route. 1-Dans un premier temps, la navigation antique ne se réfère qu'au seul vent qui est le moteur mais aussi le guide du navigateur pour suivre la route fixée par l'observation des traces qu'il imprime sur la mer. C'est la navigation à vue. La limite de la méthode est atteinte quand le vent devient changeant au large, ce qui oblige alors une vérification de la direction par l'observation des astres. 2- L'apparition de l'aiguille aimantée résout en partie ce problème. L'orientation géographique entraine la mise au point, à la fin du XIIIe siècle, d'une nouvelle méthode : l'estime. L'estime est la résolution graphique des problèmes que pose le contrôle de la route choisie. Cette résolution suppose, d'une part, l'usage de la boussole et d'une orientation géographique et, d'autre part, une analyse vectorielle sur un support la carte marine qui est donc indissociable de la méthode. Le plus gros défaut de l'estime est que les positions sont définies par projection dans le futur de paramètres, cap et distances parcourues actuels. Des différences sont donc à prévoir qui entrainent une zone d'incertitude sur le point estimé. 3- Lorsqu'au début du XVe siècle les navigateurs se lancent dans l'inconnu, obligés de suivre le vent qui décrit des boucles, les voyages s'allongent sans voir la terre pour une confrontation avec des positions avérées. La taille des zones d'incertitude obligent le navigateur a préciser sa position finale par d'autres méthodes basées sur des observations astronomiques. On peut distinguer deux méthodes : Tout d'abord, la méthode des hauteurs de polaire, de 1433 à 1480 environ, qui permet de finaliser la volta et d'effectuer un atterrissage selon une route Est-Ouest. L'analyse de la technique nautique de Colomb, qui utilise cette méthode, est très semblable à celle décrite par Ibn Majid dans son traité de navigation. Il est probable qu'il y a eu transmission sans pouvoir préciser les circonstances exactes.Mais dès que les navigateurs franchissent l'équateur la polaire devient indisponible, les navigateurs doivent observer le soleil. Cette deuxième méthode est plus délicate car les paramètres du soleil changent chaque jour. Ils obligent donc le navigateur à calculer la latitude, à partir de l'observation de la méridienne de soleil et par l'usage de tables des données solaire : os regimentos do sol. C'est cette méthode qui permet à Vasco da Gama de doubler le cap de Bonne Esperance, en 1498, ce qui marque la fin de la période étudiée. Pour conclure il faut remarquer que ces deux derniers méthodes sont le fruit d'une coopération entre les usagers et les scientifiques sous l'égide du pouvoir, décidé à atteindre le but fixé. C'est donc le fruit d'une véritable recherche scientifique. En second lieu, il faut également noter que les progrès de la navigation accompagnent des progrès parallèles en architecture navale, le gouvernail d'étambot, ainsi que de nouvelles procédures dans le commerce maritime. L'étude des interactions entre ces divers domaines reste à faire.
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Tsai, Pai-Chun, and 蔡佩君. "A Study on Branding Visual Image of Chunghwa Telecom Company." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/31995218289785196283.
Full textAbstract:
碩士中原大學
商業設計研究所
98
When the world economic internationalization and liberalization, communications and computer technology developed rapidly. Innovation in the telecommunications business operations of thinking must be exclusive. Chunghwa Telecom Company has been privatized in 2005. But their brand image remains with the state-run marke. There are still gap between consumer awareness. Brand has a lot of touch piont with user. The most impact is visual. When corporate build brand, it must considered all of the brand’s activity. The Research goals: 1) To analysis the visual idenity’s touch point to realize the Chunghwa Telecom’s brand image. 2) To analysis cognitive differences between Chunghwa Telecom’s users and staffs. In this study, the brand’s visual touch point and brand image as a point of contact research framework. According to dividing attribute into four items: CI desing, information design, product and packaging design, corporate’s activity. There are three results in this paper. First, CI design is the lowest score of four, and the image is conservative, commercial and old. Users made a restrained impression on information design, and the image is commercial, realistic and manly. The image of product and packaging design is creative and active. Corporate activity is the most difference, and the image is professional, exquisite and fashionable. Second, the branding image had cognitive dissonance between users and staffs. Finally, According to the survey of branding image showed that brand image had three characteristics: creativity, experience and aesthetic. In summary this paper is able to promote the developing of telecommunications industry to build brand image.
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Wu, Chih-Hua, and 吳智華. "Knowledge Graph Construction and Visual Platform Development - An Application to Manufacturing Company A." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/297s2p.
Full textAbstract:
碩士元智大學
資訊工程學系
104
As time goes by, the technology in manufacturing industry improves. The modern management concepts become popular. Manufacturing industry relies more and more on information technology. Nowadays, great amount of machine information, testing record, big data and so on are generated in the process of Relational Database, manufacturing and testing. The growing model of product information matches three features in big data which are high velocity, high volume and high variety. However, most of data are stored in relational database which has higher data independence. But while facing big data, it would be hard to deal with big data efficiently. Also, it could not provide the information which cannot be read easily. This research uses knowledge graph and data visualization technology to solve the problem of information dispersion and hard readability. In this research, the data of A company in manufacturing industry will be built into the knowledge graph with the data visualization to provide favor readability for readers, while helping users to do the decision making and understand the meaning in the information.
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Hung, Shu-Ling, and 洪淑玲. "The Packaging Visual Design and Demonstration for the Lin-Grail Tea Company in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/03476619633203101012.
Full textAbstract:
碩士中原大學
商業設計研究所
102
The tea industry in Taiwan has become an important agricultural industry due to the development of drinking habits and promotion of health care. The increased frequency of cross-strait commercial exchanges has greatly affected the value of tea products in traditional industries in Taiwan. The purpose of this study is to create a complete set of plans for the tea industry in order to acquire a higher agricultural economic value for the Taiwanese tea culture. A virtual "Lin-Grail Tea Company" is generated to plan the new packaging visual design. By carrying the same nature of competitive advantage, this study is seeking to attract young groups of general consumers and mainland tourists to generate competitive through packaging visual design new products and interactive display multimedia design. During the promotion of the visual design of packaging of the Lin-Grail Tea Company in Taiwan, a new product with a new packaging was developed and an interactive multimedia design was displayed. The two stages have formed the integrated design of the study. Due to the insufficiency of the professionality of Taiwanese farmers to design their own packaging, not only the establishment of a packaging and display design elements is an important task, but also the physical environment demonstrate ways of marketing. The collection and discussion of the data from industry market and the related information should adjust appropriately at any time in response to social and humanity changes in order to have technological literacy, international macro design and product marketing, and diverse thinking directions.
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Chiang, Chih-Ching, and 蔣志青. "A Case Study of Asset Impairments on Enterprise Issue- Example of a Visual Photonics Company." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/05969644445635794933.
Full textAbstract:
碩士中原大學
會計研究所
94
Numerous financial scandals have erupted in recent years worldwide. The focus of investors now centers upon whether financial reports truly reflect the value of enterprises. To increase the transparency of financial statements of domestic enterprises, to improve understanding by foreign investors, and to help bring the Taiwan stock market more in-line with international standards, the Financial Accounting Standards Committee of Taiwan promulgated the “Accounting for Impairment of Assets” in its Statement of Financial Accounting Standards No. 35 on July 1, 2004, which applies to the financial reports of companies with fiscal year ending on December 31, 2004. Companies can also elect to adopt this rule earlier than the required date. Because this is the first time “impairment of assets” accounting is adopted in Taiwan, many enterprises will experience a significant impact. It is also expected that share prices will reflect the “short-term pain for long-term benefits” view in the capital markets. This research paper employs case study methods to investigate the industry background of the companies under study and the related procedures in their introduction of Statement No. 35. We also analyze the changes in financial statements and the impacts on financial ratios of the case companies before and after Statement No. 35 adoption. Data on changes in market responses to the companies’ declarations of asset impairment has also been compiled, together with comparisons with other firms within the same industry. The conclusion of this study demonstrates that our case study companies do indeed satisfy the “short-term pain for long-term benefits” expectation. Many who have experienced losses over the years are now profitable as a result of adopting asset impairment accounting. This study shows that the ultimate goal of Statement No. 35 has been realized, not only helping to reveal an enterprise’s true value, but also contributing to important changes and breakthroughs in traditional financial accounting principles.
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Chiu, Han-sheng, and 邱瀚生. "Case Studies of the Visual Identity Design Applied on the Community Indigo Group and Glass Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3n7m5k.
Full textAbstract:
碩士大同大學
工業設計學系(所)
102
In the past few years, under the government’s vigorous promotion of cultural creativity, local characteristic industries everywhere are developing rapidly in the hopes of driving economy and tourism forward. Under this trend, local specialties are sprouting everywhere around Taiwan, like the Yingge Old Street, Sanxia Old Otreet etc. Local featured industries are also gradually becoming more stable and mature, although most of them are still OEM industries, responsible particularly for the making of products. Only a couple of design studios or brands coordinating with tourism are found. With the possibility of development, the founding of brands are becoming these local industries’ next goal and priority. This research is based on the popularization and shaping of the recognition of brands to raise industries’ competitiveness, thus deepening the connection between traditional crafts and the local, from it analyze the founding of the brand, and its effect on the industry. This study focuses on Taiwan to explore the local craft brands, case with the Sanxia Culture Association Club’s blue dye workshop and the newly created Glass Company, position in the Sanxia, New Taipei City. Planning and researching two industries’ brand identity and brand visual design. Mainly adopts literature analysis and case study, discusses and summarizes the visual brand building processes and design features. Analysis designer helped the groups to solve the problem with brand building. The results can be used as reference for future planning and development of the brand.
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Reis, Ana Sofia Alves dos. "Improvement of the projects’ elaboration and execution processes using Lean tools in an electronic components company." Master's thesis, 2017. http://hdl.handle.net/1822/49544.
Full textAbstract:
Dissertação de mestrado em Industrial Engineering and ManagementThis dissertation was carried out in the context of the Masters in Industrial Engineering and Management and was developed in the Bosch Production System department in an electronic components company in Braga – Bosch Car Multimedia, S.A. This company, is divided into five business units according to the type of product produced. Each business unit has a Value Stream Manager that is aware of the complete value stream and respective Key Performance Indicators (KPI’s), contributing for a continuous improvement culture. The main goal for this dissertation was to reduce the time spent on the project’s lead time and hence increase the number of projects concluded and the Owners’ motivation. The System Continuous Improvement Processes (CIP) Approach, is a systematic approach for pursuing perfection by creating and executing projects focused on the main problems of the company, improving the company’s KPI’s. This systematic approach is divided into three main steps: System CIP, Point CIP and Daily Management Meeting (DMM). In turn, the System CIP is sub-divided into two steps the System CIP Workshop, a workshop that occurs two times a year (two revisions), and the System CIP Projects where the projects are executed. In each step different problems were identified such as, the high lead time for the project’s conclusion (97 days), the low number of projects concluded in each revision (35%), the lack of training, high amount of time wasted in waiting and the lack of support for the Owner. To solve them, management boards were developed, a training cycle was started to guarantee that everyone involved in the systematic had the proper training for it and the standards missing were created and implemented. With these measures, the systematic was improved, the days needed for the projects conclusion were reduced from 97 to 72, representing a gain of 26%, allowing the inclusion of a new revision per year to create new projects and have the deliverables more rapidly. The percentage of projects concluded per revision increased to 45%, a gain of 10%. It is also expected, the increase of 33% of the company’s annual savings by creating a new revision for the systematic CIP where new projects will be created and hence more wastes eliminated.
Esta dissertação foi realizada no âmbito do Mestrado Integrado em Engenharia e Gestão Industrial e foi desenvolvida no departamento Bosch Production System numa empresa de componentes eletrónicos em Braga – Bosch Car Multimédia, S.A. Esta empresa está dividida em cinco unidades de negócio, consoante o produto produzido. Cada unidade de negócio, tem um Value Stream Manager que é responsável por toda a cadeia de valor e respetivos Key Performance Indicators (KPI’s) contribuindo para uma cultura de melhoria contínua. O principal objetivo desta dissertação foi a redução do tempo necessário para a conclusão dos projetos e, simultaneamente, o aumento do número de projetos concluídos e da motivação dos Owners. System Continuous Improvement Processes (CIP) Approach é uma sistemática para a perseguição da perfeição através da criação e execução de projetos focados nos principais problemas da empresa e consequente melhoria dos KPI’s. Esta sistemática está dividida em três etapas: System CIP, Point CIP and Daily Management Meeting (DMM). Por sua vez, o System CIP é subdividido em duas etapas, o System CIP Workshop, um workshop que acontece duas vezes por ano (duas revisões) e o System CIP Projects onde os projetos são executados. Em cada etapa da sistemática foram identificados vários problemas, como o elevado tempo para a conclusão de projetos (97 dias), o baixo número de projetos concluídos em cada revisão (35%), a falta de formação, elevado tempo desperdiçado em esperas e a falta de uma figura para suportar o Owner. Para os resolver, foram desenvolvidos quadros para a gestão dos projetos, foi começado um ciclo de formação para garantir que todos os envolvidos nesta sistemática têm o conhecimento para tal e foram desenvolvidos e postos em prática todos os standards em falta. Através da implementação destas medidas, a sistemática foi melhorada, o número de dias necessários para a conclusão dos projetos foi reduzido para 72, representando um ganho de 26%, permitindo o desenvolvimento de uma nova revisão por ano obtendo os entregáveis mais rapidamente. A percentagem de projetos concluídos aumentou para 45%, um ganho de 10%. É também expectável o aumento de 33% das poupanças anuais da fábrica com mais uma revisão para a sistemática CIP onde surgirão mais projetos de melhoria e consequentemente maior será a eliminação de desperdícios.
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Silva, Adriana Anastácio da 1981. "O Design de Comunicação e a imagem visual das organizações nas Redes Sociais Virtuais : um estudo de caso." Master's thesis, 2014. http://hdl.handle.net/10451/11631.
Full textAbstract:
Tese de mestrado, Design de Comunicação e Novos Média, Universidade de Lisboa, Faculdade de Belas Artes, 2014This dissertation main motivation is to provide comprehensive knowledge as a designer, how did the social media tools, namely the virtual social networks do, to generated new channels of communication, thus how can it be deployed to corporations use, so that effective communication for their target consumers can be leveraged of. Firstly the designer career over history is described, ever since the computers start, up to, the social media upcoming and related tools, stressing the virtual social networks. A fully review throughout the designer job ticket is presented, its creative process and the projective operative modifications, towards the social media upcoming integration, as well as the specific graphic interfaces to be considered in. Trough over, social media are highlighted, grouping them into categories, focusing the major social networks and their associated users. Furthermore, a case study is exhibited, presenting Starbucks on the Web, hereby over its corporative website (starbucks.com), over the web platform developed for users interaction (My Starbucks Idea) and at last over the most popular social network: Facebook (facebook.com/starbucks). From a communication´s designer perspective, an extensive review for the corporate features on the two above referred items is performed, as on these spots an entire concept and structure development is feasible to be defined, from its outline stage up to the end product, unlike social networks whereas communication needs to be adapted to a pre-established interface
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ZHENG, MEI-LING, and 鄭美鈴. "Use visual management and 5S activities to improve the operation efficiency of the material department - for example in B company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6bzjp5.
Full textAbstract:
碩士國立虎尾科技大學
工業管理系工業工程與管理碩士班
107
Lean manufacturing concept was used to improve the materials department through the combination of sort, set in order,shine,standardize,sustain (5S) and visual management.5S management provided a good working environment and made the work site look tidier.For internal employees,they have a neat and tidy working environment.For external customers,they have a good impression to the factory and increase the intangible value of the factory.Visual management improved the kanban in the material department and traditional material preparation reports with slow delivery speed.The information flow gap resulted in information asymmetry between supervisors and the on-site personnels.The results of the combination of visual management and 5S improvement in this study not only promoted the efficiency of material preparation,but also made the entire plant neat and tidy.Visual management also reduced information asymmetry between supervisors and the on-site personnels and shortened the length of weekly regular meetings.
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WANG, WEN-JUNG, and 王文容. "Multinational Enterprise’s Market Entry Strategy in the Retail Industry in Taiwan- A Case Study of Audio-visual Sound Equipment Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7mh77g.
Full textAbstract:
碩士銘傳大學
管理學院高階經理碩士學程
106
When globalization the major driving force for business growth, it has become much more important to select appropriate entry timing and target market of an overseas area. This article will use a world-renowned audio and video electronic company as an example to explore the different considerations and corresponding strategies during the different phases of its globalization process. This article analyzes the entry mode of the case company, a multinational audio and video electronic company in the retail industry, in its expanding overseas market, and intends to explain why the company has selected different entry modes in different stages, as well as the impact of the overseas market entry mode on the marketing strategy in the host country from the perspective of the eclectic paradigm. The final section discusses the reason why the role of the branch company in the host country has changed. Case study is the main method used in this study. Aside from data collection, the research process is also based on the comparison of different market entry strategies of multinational corporations and with reference to the eclectic paradigm. The study tries to seek some merits from the globalization progress of the case company. In the end, seven research topics are summarized and relevant research suggestions are presented. Some points are put forward from the study of the six topics. When multinational corporations are entering the overseas market, differentiated products will help develop the market channel in the host country and would seize the market opportunities and gain the profit. When the multinational corporation has abundant experience in internationalization and the advantage of tangible and intangible assets, it tends to enter the market with a high-control mode of direct investment so that it can get hold of the resources of the host country and avoid the operation risk caused by uncertain factors from partners. When the domestic demand is too small and the development potential is not big enough in a regional market, multinational corporations will integrate the regional markets and adjust internal operation modes to utilize the enterprise resources in a most effective way. The study suggests that the multinational corporation well-reputed and owns internationally renowned brands and differentiated products, and its partners in the host country have the ability to develop market channels. Only under such circumstances can the brand of the multinational corporations stand out of numerous local brands and attract consumer’s attention. Before they decide to enter the host country market with the mode of establishing retail channels, multinational corporations should evaluate their internal advantages, including capital, knowledge and experience of management, familiarity with overseas market, sufficient local partners, brand advantage, their own image and retailer system support.
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PAN, PO-WEN, and 潘博文. "Research on Human Resources Planning and Apps Selection Decision Model for Real-time Visual Interactive eMarketing A Case Study of Beauty Products Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wkw3kf.
Full textAbstract:
碩士輔仁大學
資訊管理學系碩士在職專班
106
The traceability of each product must be identified from the qualified manufacturing process, but there are still a variety of questions and problems for the product. Based on brainstorming from group support system and professional expertise, responsible customer service staffs select the optimal Apps for analyzing and solving customer problems, such that the final decision can be made for finishing customer action alternatives successfully. Membership management is a long-term strategy, through the interaction with customers to understand the characteristics and needs of customers, and then meet the members, to provide quality services for members. The use of information technology developed advantages, a scientific approach, the members of the group, from different groups to identify common characteristics and purchase behavior, in the case of limited resources, the appropriate allocation and use of resources, and members to establish long-term relationship Differences and customized services to meet the needs of different groups of members in order to achieve the purpose of membership management. The purpose of this study is to support customer service and provide customers to communicate with the use of platform on the Apps and Analytic Hierarchy Process (AHP), to achieve the best performance of the enterprise performance, so that both sides get Win-Win results, and always keep in the best of learning and evolution。
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"Towards Learning Compact Visual Embeddings using Deep Neural Networks." Master's thesis, 2019. http://hdl.handle.net/2286/R.I.54871.
Full textAbstract:
abstract: Feature embeddings differ from raw features in the sense that the former obey certain properties like notion of similarity/dissimilarity in it's embedding space. word2vec is a preeminent example in this direction, where the similarity in the embedding space is measured in terms of the cosine similarity. Such language embedding models have seen numerous applications in both language and vision community as they capture the information in the modality (English language) efficiently. Inspired by these language models, this work focuses on learning embedding spaces for two visual computing tasks, 1. Image Hashing 2. Zero Shot Learning. The training set was used to learn embedding spaces over which similarity/dissimilarity is measured using several distance metrics like hamming / euclidean / cosine distances. While the above-mentioned language models learn generic word embeddings, in this work task specific embeddings were learnt which can be used for Image Retrieval and Classification separately.
Image Hashing is the task of mapping images to binary codes such that some notion of user-defined similarity is preserved. The first part of this work focuses on designing a new framework that uses the hash-tags associated with web images to learn the binary codes. Such codes can be used in several applications like Image Retrieval and Image Classification. Further, this framework requires no labelled data, leaving it very inexpensive. Results show that the proposed approach surpasses the state-of-art approaches by a significant margin.
Zero-shot classification is the task of classifying the test sample into a new class which was not seen during training. This is possible by establishing a relationship between the training and the testing classes using auxiliary information. In the second part of this thesis, a framework is designed that trains using the handcrafted attribute vectors and word vectors but doesn’t require the expensive attribute vectors during test time. More specifically, an intermediate space is learnt between the word vector space and the image feature space using the hand-crafted attribute vectors. Preliminary results on two zero-shot classification datasets show that this is a promising direction to explore.Dissertation/Thesis
Masters Thesis Computer Engineering 2019
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ERCOLI, SIMONE. "Compact Hash Codes and Data Structures for Visual Descriptors Retrieval." Doctoral thesis, 2017. http://hdl.handle.net/2158/1091175.
Full textAbstract:
This thesis is structured as follows. We begin by introducing a brief survey
of related work on feature hashing for retrieval using local and global
visual features illustrating all related methods (Chapter 2). In Chapter 3
we describe the standard components of an image retrieval system, including
common performance measures for evaluation purposes. In Chapter 4
we introduce and describe a new approach for vector quantization based on
kmeans which allows the possibility of assignment of a visual feature to multiple
cluster centers during the quantization process. We show the goodness
of this new approach by presenting an exhaustive comparison with all the
methods presented in Chapter 2. We also introduce the usage of an efficient
and recursive data structure to store datas. Finally, in the Chapter 5, we introduce
a new approach for efficient image retrieval based on the m-k-means
hashing introduced in Chapter 4 and we apply our method on CNN features.
To conclude we introduce the usage of an efficient indexing structure based
on Bloom Fiters and we show how the experimental validation outperforms
the state-of-the-art hashing methods in terms of precision.
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My, Le, and Le My. "A study on factors affecting employee loyalty at VISSAN Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hvqs8p.
Full textAbstract:
碩士義守大學
企業管理學系
106
This study was conducted to identify factors affecting employee loyalty at VISSAN Company. The research model comprises of six elements: Salary, Working environment, Coworkers, Reward, Welfare, and Training and promotion opportunities. After evaluating the reliability of the scale using the Cronbach alpha coefficient and exploratory factor analysis (EFA), the results showed that six factors are extracted. The factors extracted are consistent with the six elements that are proposed in the original research model. The results of multivariate regression analysis showed that the employee loyalty of Vissan Company is influenced by four factors: Training and promotion opportunities, Salary, Coworkers and Welfare. In which, Salary is the most influential factor for employee loyalty, followed by Coworkers, Training and promotion opportunities, and Welfare.
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Tomina, Elvita, and Daniela Aragaki. "Developing Innovative Thinking in an IT company." Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355299.
Full textAbstract:
Innovation is most commonly associated with the process of implementing useful ideas to create value-added products, services and processes in an organization. However, creativity comes first as a fundamental part of the innovation process and essentially a precondition for innovation. Therefore, this thesis will look into the IT company, Visma Enterprise, more specifically their Latvian division, and investigate how they can promote creativity within their organization. The aim of the study is to determine what type of activities and factors would support creativity and innovation in Visma Enterprise. In order to evaluate the current situation at Visma Enterprise authors used Ekvall Situational Outlook Questionnaire and found that employees have lack of motivation and that they have problems with communication between teams. To improve the current situation authors suggested that by organizing activities like hackathons to train employees, guide them through the process and show them what is expected from them and how it can be achieved.
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HO, MING-CHE, and 何明哲. "Compact ORB Visual Odometry Positioning and Its Portable Indoor/Outdoor Augmented Reality Navigation Device." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6kf77q.
Full textAbstract:
碩士國立雲林科技大學
電機工程系
106
Monocular Visual Odometry (MVO) based on dead reckoning positioning method not only can eliminate the deployment cost of positioning infrastructure of multilateration or proximity matching positioning methods, but also can avoid external electromagnetic interference or internal multipath echoes. MVO simply requires a low-cost and easy-to-install monocular camera to achieve indoor/outdoor positioning functionality for applications of robotics, portable computing, augmented reality, and automobile electronics. In order to improve the issues of positioning estimation drift and vulnerability to environmental variation of conventional Semi-Direct MVO, this thesis proposes Compact ORB (CORB) MVO positioning based on conventional Feature-Based MVO to raise the robustness of depth descriptors of feature extraction and simplify the mapping procedure of conventional ORB Visual SLAM. Experimental results show the positioning estimation of CORB MVO is more accurate, reliable, and instant than that of conventional Feature-Based MVO and Semi-Direct MVO, under various indoor/outdoor spaces. On the other hand, CORB MVO proposed by this thesis has been implemented into Android portable device seamlessly and smoothly to accomplish indoor/outdoor augmented reality navigation. This implementation is suitably applied to versatile augmented reality navigation services, like path directions, event guidance, merchandise seeking, social searching, and so on.
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Yoganathan, Vignesh, F. McLeay, V.-S. Osburg, and D. Hart. "The Core Value Compass: visually evaluating the goodness of brands that do good." 2017. http://hdl.handle.net/10454/16631.
Full textAbstract:
yesBrands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good, between commercial interests to increase competitiveness, and societal interests that are closely linked to the brand’s authenticity, has largely been overlooked. Hence, we develop and demonstrate a relatively easy-to-apply visual tool for evaluating core values based on a set of ‘goodness’ criteria derived from extant theory. The Core Value Compass adopts a paradox-based, evolutionary perspective by incorporating the inherent tensions within true core values, and classifying them according to their temporal orientation. Thus, we contribute towards a better understanding of underlying tensions of core values and provide a practical tool that paves the way for improved, and indeed ethical, corporate branding strategies. Furthermore, we demonstrate the Compass’ application using the case of a public sector brand, which is a quintessential brand that does good. Therefore, we also contribute to the nascent theoretical discourse on public sector branding. This paper therefore adds to the notable attempts to bridge the gap between theory and practice in core values-based corporate branding.
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Louraço, Daniela Gonçalves Estevão. "O design editorial como agente transformador da comunicação." Master's thesis, 2016. http://hdl.handle.net/10400.26/18599.
Full textAbstract:
O design editorial, apesar de ser uma das especialidades do design gráfico com mais popularidade e mais trabalhos integrados na sociedade, como é o caso dos jornais, revistas e livros, muitas vezes é negligenciado pelo leitor que distribui parcialmente ou totalmente a sua atenção no conteúdo escrito, colocando de parte aspetos como formatação de texto, cores, imagens, e a própria paginação, aspetos integrantes e determinantes numa comunicação visual de excelência.
Este trabalho pretende demonstrar a importância do design editorial na comunicação, sobretudo tendo em conta a tese de McLuhan, que afirma que um meio por si só é a mensagem. Já relativamente ao conteúdo dos meios, a tese de Meyrowitz explica os fenómenos que podem ou não influenciar a dinâmica e a correta exposição da mensagem. Com base em ambos os autores, o design editorial será encarado ao longo destas páginas como um meio de transmitir uma mensagem, meio este indispensável como incentivo para a compreensão correta e leitura confortável da mensagem.
Tendo em conta este estudo, é criada uma nova versão da revista interna da Sumol+Compal. As revistas internas representam um setor das edições periódicos muitas vezes negligenciado em termos editoriais, mas que a este muito deve. Sem uma edição cuidada, estas publicações não passam de um custo acrescido à empresa, sem o valor comunicacional que lhes é devido. Este projeto tem como finalidade criar uma versão impressa e digital que corresponda à finalidade deste tipo de publicações: comunicar, estimular,
e interagir com o seu público-alvo.
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Bláhová, Veronika. "Neurální substrát magnetické kompasové orientace u myši C57BL/6J." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337647.
Full textAbstract:
The ability to perceive the Earth's magnetic field has been demonstrated in a variety of animals, including representatives of all five classes of vertebrates. The physiological mechanisms underlying magnetic field sensation, however, remain largely unknown. Behavioral, physiological, neuroethological studies and studies using early response genes as neuronal activation markers indicated that a major role in the perception and processing of magnetic information play trigeminal, vestibular and visual systems. Subsequently, magnetic information seem to be integrated with multimodal sensory and motor information within the hippocampal-entorhinal system. In the majority of studies, however, birds have been used as model organisms. In this work I analyzed the neural substrate of magnetic compass orientation in the mouse strain C57BL/6J using markers c-Fos and Egr1. I found that all the aforementioned systems contain neurons responsive to the experimental magnetic fields. This finding demonstrates a complex processing of the magnetic information at level of the central nervous system.