Dissertations / Theses on the topic 'Viral'
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Ekberg, Johan, and Fredrik Isaksson. "Viral Marknadsföring." Thesis, Linköping University, Department of Management and Economics, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-705.
Full textBakgrund: I massmedia har det på senare tid börjat uppmärksammas ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär.
Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka möjligheten att kunna utnyttja viral marknadsföring.
Avgränsningar: I denna studie har vi avgränsat oss genom att säga att teorierna kring viral marknadsföring endast går att applicera på Internet. I studien behandlas endast konsumentrelaterade produkter. Genomförande: Undersökningen har genomförts via studier av artiklar och litteratur och med en empirisk del som består av enkätundersökning, intervju samt data från ett fallföretag.
Resultat: Viral marknadsföring handlar om att låta utomstående personer marknadsföra det egna företaget via Internet. Spridning av viral marknadsföring kan ske aktivt eller passivt. I uppsatsen identifieras olika typer av viral marknadsföring beroende på vilken typ av produkt eller tjänst som marknadsförs. Avslutningsvis redovisas en modell som beskriver de faktorer som bör beaktas vid utformandet av en viral marknadsföringsstrategi, detta med avseende på produkten, kunden och marknaden.
Azevedo, Lúcia Alexandra Fernandes. "Bronquiolite viral aguda." Master's thesis, Universidade da Beira Interior, 2009. http://hdl.handle.net/10400.6/889.
Full textBackgroud: The bronchiolitis is the most common lower tract respiratory infection in children under two years and is a major cause of hospitalization during the winter months. It´s the result of infection and inflammation of the distal airways respiratory mucosa the by a variety of seasonal virus, and Respiratory Syncytial Virus is the etiologic agent most frequently implicated. The diagnosis is based on typical clinical history and physical examination. Treatment is essentially supportive however, therapeutics not sufficiently supported by scientific evidence remain being used. Despite being a common disease there is little consensus about the best diagnostic and therapeutic approach. Objectives: The main objective of this study was to analyze therapeutic and diagnostic approaches of children with bronchiolitis. The secondary objective was to determine the frequency of various viral pathogens isolated and analyze the severity of the disease according to these. Methodology: We conducted a prospective descriptive study in children with bronchiolitis, with the age below 24 months, which have been taken at Pediatric Emergency Service of Hospital of Cova da Beira, between 1 November 2008 and 31 March 2009. It has been registrated information related to demographics, clinical manifestations, additional diagnostic tests and therapeutic interventions. Results: We included 78 children in the study, 60% were male and mean age was 8.5 months. Fifty-three percent of children required hospitalization and the average duration of that was 7 days. Proof therapy with salbutamol was performed at 59% of children, and was continued in 32.4% of those treated at home and in 56.1% of those hospitalized. Systemic antibiotics were prescribed in 19.2% of children. Along hospitalization 95% of children required supplemental oxygen. Nasopharyngeal suction was performed in 56%, and 61% of the children needed intravenous hydration. Chest physiotherapy was performed in 22% of hospitalized children. Chest X-ray was performed in 38.5%, blood count and PCR in 28.2% and blood culture in 17.9% of children. In viral diagnostic testing at least one virus was detected in 78.7% and concomitant infection with two viruses was detected in 23% of children. The RSV was identified in 69.3% and BoVh in 22.7% of children. In 88% of children with positive samples for BoVh it has been detected simultaneously RSV infection. Children with concomitant infection with RSV and BoVh required more often hospitalization compared with children infected with RSV alone (80% vs 60%). Conclusions: Given the current evidence regarding the diagnostic approach and treatment of bronchiolitis there were found two issues that are likely to be optimized: the reduction of salbutamol prescription and the use of complementary tests of diagnosis. These results confirm RSV as the primary etiologic agent of bronchiolitis, and highlight the BoVh as a virus often associated with this disease, also showing a high rate of co-detection with RSV. Given the limitations of the study it wasn’t possible to associate the co-infection with RSV and BoVh with a greater severity of illness, compared to infection by RSV alone.
Kymalainen, Hanna. "Development of viral & non-viral episomal vectors for gene therapy applications." Thesis, University of London, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.589000.
Full textPaton, David James. "Bovine viral diarrhoea virus : studies of viral epitopes and of porcine infections." Thesis, University of Surrey, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317374.
Full textRuoss, Sven. "Erfolgsfaktoren des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02600278002/$FILE/02600278002.pdf.
Full textStirnemann, Sandra. "Verhaltenswirksamkeit des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02601128002/$FILE/02601128002.pdf.
Full textGangadharan, Bevin. "Proteomics in viral disease." Thesis, University of Oxford, 2006. http://ora.ox.ac.uk/objects/uuid:c66c53ed-a824-4f99-8f2b-d2bc65a984c7.
Full textPhillips, Angela Marie Ph D. Massachusetts Institute of Technology. "Chaperoning viral protein evolution." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/118276.
Full textCataloged from PDF version of thesis. Vita.
Includes bibliographical references.
Preventing viral pandemics and developing effective antiviral therapeutics demands understanding the molecular mechanisms that both potentiate and constrain viral evolution. The rapid evolution of viruses is mediated in part by their high mutation rates, enabling resistance to antiviral drugs, seasonal vaccines, and innate and adaptive immune responses. Fortunately for us, the same mutations responsible for resistance are often biophysically deleterious to viral proteins. Thus, viral evolution is inherently constrained by the proper folding of viral proteins into functional, stable conformations. In cells, protein folding and homeostasis are assisted by complex networks of chaperones and quality control machinery. Though the evolutionary implications of most chaperones and quality control factors remain unexplored, the HSP90 chaperone can buffer and potentiate the phenotypic effects of mutations in endogenous client proteins in bacteria, fungi, plants, and other eukaryotic organisms. Viruses acquire mutations at a rate several orders of magnitude above that of the aforementioned organisms, yet they do not encode any machinery to assist destabilized protein variants to their folded, functional conformations. However, viral proteins are known to interact with host chaperones and quality control machinery. My graduate work has focused on determining whether and how host proteostasis machinery modulates viral protein evolution. First, I employed a serial passaging approach to evolve influenza in host cells with remodeled proteostasis capacities, revealing that cytosolic host proteostasis capacity is indeed a critical determinant of influenza evolutionary trajectories. This work motivated systematic quantification of influenza protein mutational tolerance upon perturbation of host proteostasis, for which I applied deep mutational scanning to comprehensively profile the mutational tolerance of influenza nucleoprotein and hemagglutinin in modulated cytosolic and endoplasmic reticulum (ER) folding environments, respectively. The nucleoprotein work provides the first experimental evidence that host chaperones can enhance the accessibility of biophysically deleterious, adaptive viral protein variants. The hemagglutinin work establishes evolutionary implications for the ER proteostasis machinery, and demonstrates that ER proteostasis mechanisms enhance mutational tolerance across the entire HA protein. Overall, it is clear that host chaperones and quality control machinery crucially impact viral protein fitness, and likely also impact the fitness of endogenous variants.
by Angela Marie Phillips.
Ph. D. in Biological Chemistry
Larsson, Tom. "Kan jag bli viral?" Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20056.
Full textThe integration of social media in today's society has largely contributed to the development of a more accessible and global world. Even if this evolution raises countless possibilities it also creates challenges, one of those is how to become positively distinguished in the increasingly competitive employment market. This study addresses this challenge by investigating how the new and popular social application Instagram can be used as a tool for personal branding. The findings, which are based on a combination of literature reviews, qualitatively oriented interviews and content analysis, concludes that Instagram can be used a personal branding tool. The recommended way to do this is by first clarify one's unique brandable attributes, values and goals by constructing a personal brand. This brand can then be communicated through Instagram by the use of a captivating strategy, which are evaluated and reviewed after some time. This in order to gradually develop the value offered so that the brand remains contemporary and competitive. To increase the chances of succeeding with the strategy, it should be authentic, clear, consistent and appealing for prospective employers. Findings also show that it is important to use e.g. hashtags and comments to create positive interactions and buzz around one's brand/Instagram account.
Nishikawa, Hiroki. "Development of Novel Anti-viral Agents against Class I Viral Membrane Fusion Process." 京都大学 (Kyoto University), 2011. http://hdl.handle.net/2433/142504.
Full textKlinger, Michaela. "Virales Marketing : die Macht der sozialen Netzwerke /." Saarbrücken : VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2874943&prov=M&dok_var=1&dok_ext=htm.
Full textALBUQUERQUE, Breno Moacir Farias de. "Aplicação da PCR em Tempo Real Para Detecção, Tipificaçãoe Carga Viral de Papilomavírus Bovino." Universidade Federal de Pernambuco, 2012. https://repositorio.ufpe.br/handle/123456789/18509.
Full textMade available in DSpace on 2017-04-06T18:47:19Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) 2012-Dissertacao-BrenoAlbuquerque.pdf: 1989114 bytes, checksum: 513b1650c4c44605e3bda0afef185321 (MD5) Previous issue date: 2012
O Papilomavírus bovino(BPV) é o agente etiológico da papilomatosebovina. Esta apresenta lesões que normalmente são benignas e tendem a regredir, porém podem progredir a uma neoplasia. Muitas metodologias utilizadas para detecção de BPV se mostram inespecíficas e apresentam reações cruzadas com outros organismos relacionados. No entanto, a reação quantitativa em tempo real emcadeia da polimerase (qPCR) é uma ferramenta de destaque na detecção, tipificação e quantificação de nucleotídeos e vem sendo utilizada na clínica para avaliar carga viral. O objetivo do trabalho foi desenvolver um novo protocolo de detecção, tipificação e quantificação de BPV através daqPCR. Foram desenhados cinco pares de primers, que possuem como alvo uma região conservada do genoma viral (gene L1) de diferentes BPVs. A seletividade dos primers foi testada in vitroe DNA extraído de células MDBK não infectadas foram utilizados como controle negativo. A técnica de qPCR permitiu detectar, tipificar e quantificar material viral dos BPVs 1, 2, 4, 5 e 6. O limiar relativo da detecção foi de 4fg de DNA,emtorno de 30-40 cópias de DNA/μL. Dos cinco pares de primers produzidos, quatro apresentaram mesmo perfil térmico durante a qPCR (qPCRBPV2, 4, 5 e 6), permitindo em um único procedimento detectar e tipificar os quatro tipos virais. A distinção das amostrasfoi realizada através da análise de meltingque permitiu tipificá-las. Através da metodologia desenvolvida foi observado que em lesões cutâneas de bovinos infectados com BPV a carga viral não se mostrou inferior a 1000 cópias/μL, enquanto que a técnica permite quantificar até um limiar de 40 copias de DNA/μl. Este trabalho possui relevância para validação de qPCR como diagnóstico da papilomatose bovina e particular importância quando aplicado em estudos da infecção pelo BPV e no monitoramento por veterinários da eficácia das futuras vacinas.
Bovine papillomavirus (BPVs) is the etiologic agent of bovine papilomatose which is characterized by hyper proliferative lesions. Papillomas in cattle are typically benignandoften regress, but occasionally lesions can persist and progress to malignant neoplasia.The majority of current techniques for identification of BPV is unspecific andpossessescross-reactivity with closely related organisms.The Real-time quantitative polymerase chain reaction assay (qPCR) has become an exceptional tool for detection and quantification of oligonucleotides and has been utilized increasingly on viral load evaluation.Aiming to develop a new protocol for fast detection, typification and quantification of BPV in qPCR, we designed five pairs of Oligonucleotides for BPV1, 2, 4, 5 and 6 focusing on L1 gene. The qPCR primers sets were testedin vitroandMadin-Darby Bovine Kidney Cells (MDBK)DNA was also used as negative control.The Real-time qPCR assay provided an accurate detection and quantification for the BPVs 1, 2, 4, 5 and 6. The relative detection limit for the assays was 4fg or 30 to 40genome equivalents. Four primers pairs (qPCRBPV2, 4, 5 and 6) had the same annealing temperature and their products showed differences on meltingpoints analyses. Through the meltingpoint analysis, samples can be identified and discriminated as a screening and then samples can be run for viral load. In our study we tested the viral load in bovine cutaneous skin warts and observed infections with 1000 copies/μl at least. However, this assay could reach levels of 40copies/μL. In conclusion, this methodology has an important impact on the validation of qPCR as a BPV diagnosis. Its relevance is proved when applied to BPV infection studies and the monitoring of the efficacy of future BPV vaccinesby veterinarians.
Gholamzadeh, Caroline, and Karolina Jakobsson. "Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16192.
Full textIlar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.
Full textStone, Jeffrey K. "Understanding viral quasispecies, viral escape, and implications for the design of novel antiviral strategies." Diss., Search in ProQuest Dissertations & Theses. UC Only, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3261270.
Full textMoustafa, Rehab. "Characterization of functional determinants in the C-terminal part of hepatitis C virus E1 glycoprotein ectodomain." Thesis, Lille 2, 2019. http://www.theses.fr/2019LIL2S002/document.
Full textHepatitis C virus is currently estimated to infect around 71 million people around the world. However, recent advances in drug development led to the generation of pangenotypic direct acting antivirals (DAA), which may make it possible to eliminate HCV by 2030 as planned by the World health organization (WHO). HCV is a small RNA enveloped virus of positive sense. The RNA is encapsidated and surrounded by a lipid bilayer in which the E1 and E2 envelope glycoproteins are anchored on the surface. Thus, E1 and E2 are the first viral proteins to encounter the hepatocytes and mediate the entry step. HCV entry into hepatocytes is a sophisticated process that includes several steps ranging from interaction of glycoproteins with cellular host attachment factors and HCV specific-receptors, which is followed by internalization via clathrin-mediated endocytosis. Finally, viral and endosomal membranes merge at acidic pH leading to the release of viral RNA into the cytoplasm. Among the two glycoproteins, E2 has been the better characterized, as it is responsible for binding to cellular receptors and targeted by neutralizing antibodies. As a member of the Flaviviridae family, it has been suggested by analogy that HCV encodes class II fusion proteins and that E2 is the fusion protein. Nevertheless, the recent crystal structures of E2 revealed that it lacks structural features of class II fusion proteins. Thus, E1 glycoprotein became under the spotlight with the assumption that it is responsible for the fusion step whether alone or with the help of E2. Indeed, the N-terminal part of E1 ectodomain was recently crystallized, and the characterization of conserved residues within this region demonstrated its importance for virus infectivity, E1E2 interaction as well as its involvement in the interplay with HCV receptors. Supporting the potential role of E1 in the fusion process, different segments in the C-terminal of the ectodomain have been reported to be involved in interactions with model membranes. In particular, we investigated two regions of interest. The first one located in the putative fusion peptide (PFP) region between amino acid 270 and 291, containing hydrophobic sequences, supporting its involvement in the fusion step. The second region spanning amino acids 314-342, a membranotropic region located proximal to the transmembrane region of E1 and has been shown by X-ray crystallography and NMR-studies to comprise two α-helices (α2 and α3). We introduced 22 mutations in the C-terminal part of E1 ectodomain in the context of a JFH1 infectious clone. We replaced the most conserved residues with alanine and analyzed the effect of the mutations on the viral life cycle. Twenty out of the 22 mutants were either attenuated or lost their infectivity, indicating their importance for the viral life cycle. We observed different phenotypes; some mutations modulated the dependence of the virus on CLDN1 and SRBI receptors for cellular entry. Most mutations in the PFP region affected virus secretion and assembly as well as E1E2 heterodimerization. Nevertheless, the majority of mutations in the α2-helix (aa 315-324) led to severe attenuation or complete loss of infectivity without affecting E1E2 folding or viral morphogenesis. Further characterization of some mutants within this region suggested the involvement of the α2-helix in a late step of HCV entry. Finally, our results show the important role of E1 played in E1E2 heterodimerization, virus morphogenesis, interaction with HCV receptors and its potential involvement in the fusion step
Bryce, Michael. "Viral marketing potential and pitfalls." Saarbrücken VDM, Müller, 2004. http://deposit.ddb.de/cgi-bin/dokserv?id=2761738&prov=M&dok_var=1&dok_ext=htm.
Full textHägele, Holger. "Molekulare Mechanismen viral getriggerter Glomerulonephritis." Diss., lmu, 2013. http://nbn-resolving.de/urn:nbn:de:bvb:19-155778.
Full textDou, Dengfeng. "Mammalian and viral protease inhibitors." Diss., Wichita State University, 2010. http://hdl.handle.net/10057/3281.
Full textThesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Chemistry
Beier, Kevin. "Viral Tracing of Neuronal Circuitry." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10241.
Full textAdams, Edward Stephen. "Soil bacterial and viral dynamics." Thesis, University of Nottingham, 2006. http://eprints.nottingham.ac.uk/10201/.
Full textProcter, Charlotte Anne. "The post-viral fatigue syndrome." Thesis, Durham University, 1990. http://etheses.dur.ac.uk/6221/.
Full textWang, Ami M. "Lifecycle of viral YouTube videos." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/97377.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (page 28).
YouTube was founded in 2005 as a video-sharing website. Today, it's a powerhouse social media platform where users can upload, view, comment, and share content. For many, it's the first site visited when looking for songs, music videos, TV shows, or just general entertainment. Along with the sharing potential provided by social media like Twitter, Facebook, Tumblr, and more, YouTube videos have the potential to spread like wildfire. A term that has been coined to describe such videos is "viral videos." This comes from the scientific definition of viral, which involves the contagious nature of the spread of a virus. Virality on the Internet is not a new concept. Back when email was the hottest new technology, chain e-mails spreading hoaxes and scams were widely shared by emailing back and forth. As the Internet aged, however, new forms of virality have evolved. This thesis looks at a series of 20 viral videos as case studies and analyzes their growth over time via the Lifecycle Theory. By analyzing viral videos in this manner, it aids in a deeper understanding of the human consciousness's affinity for content, the sociology of online sharing, and the context of today's media culture. This thesis proposes that the phenomenon of virality supports the claim of Internet as heterotopia.
by Ami M. Wang.
S.B.
Wikramaratna, Paul Silva. "The evolution of viral diversity." Thesis, University of Oxford, 2012. http://ora.ox.ac.uk/objects/uuid:1d718b15-af79-4567-84ef-f97f61f75369.
Full textOliveira, Vivian Leite. "Impact of viral mmunomodulatory proteins." Doctoral thesis, Universidade Nova de Lisboa. Instituto de Tecnologia Química e Biológica, 2013. http://hdl.handle.net/10362/11946.
Full textCerca de 50% do genoma dos vírus de DNA evoluiu direcionado para a manipulação de importantes funções celulares do hospedeiro. Estas estratégias são muito diversas e conferem ao vírus vantagens importantes sobre o sistema imunitário do hospedeiro. Esses genes são, por isso, potenciais fontes de informação para a geração de novos fármacos dirigidos à manipulação da resposta imunológica na saúde e na doença. Esta tese centra-se na análise da função de dois genes virais distintos, ambos com funções imunomoduladoras. O gene do Vírus da Peste Suína Africana codificado pela “open reading frame” I329L (ORF I329L), e o gene do vírus herpes-gama-68 de murino codificado pela “open reading frame” M2 (ORF M2). Ambos os vírus são conhecidos por codificar várias proteínas capazes de manipular componentes vitais da resposta antiviral. Neste trabalho nós demonstramos que tanto a ORF I329L quanto ORF M2 são capazes de manipular a imunidade inata ou adquirida.(...)
Ahlberg, Jakob. "Successful Methods of Viral Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39843.
Full textMahadevan, Geetha B. "Viral suppression of host defenses." Link to electronic thesis, 2004. http://www.wpi.edu/Pubs/ETD/Available/etd-0507104-110551.
Full textCarratalà, Ripollès Anna. "Contaminació viral del medi ambient: persistència i traçabilitat / Environmental viral pollution: persistence and source tracking." Doctoral thesis, Universitat de Barcelona, 2013. http://hdl.handle.net/10803/111289.
Full textSchobel, Seth Adam Micah. "The viral genomics revolution| Big data approaches to basic viral research, surveillance, and vaccine development." Thesis, University of Maryland, College Park, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10011480.
Full textSince the decoding of the first RNA virus in 1976, the field of viral genomics has exploded, first through the use of Sanger sequencing technologies and later with the use next-generation sequencing approaches. With the development of these sequencing technologies, viral genomics has entered an era of big data. New challenges for analyzing these data are now apparent. Here, we describe novel methods to extend the current capabilities of viral comparative genomics. Through the use of antigenic distancing techniques, we have examined the relationship between the antigenic phenotype and the genetic content of influenza virus to establish a more systematic approach to viral surveillance and vaccine selection. Distancing of Antigenicity by Sequence-based Hierarchical Clustering (DASH) was developed and used to perform a retrospective analysis of 22 influenza seasons. Our methods produced vaccine candidates identical to or with a high concordance of antigenic similarity with those selected by the WHO. In a second effort, we have developed VirComp and OrionPlot: two independent yet related tools. These tools first generate gene-based genome constellations, or genotypes, of viral genomes, and second create visualizations of the resultant genome constellations. VirComp utilizes sequence-clustering techniques to infer genome constellations and prepares genome constellation data matrices for visualization with OrionPlot. OrionPlot is a java application for tailoring genome constellation figures for publication. OrionPlot allows for color selection of gene cluster assignments, customized box sizes to enable the visualization of gene comparisons based on sequence length, and label coloring. We have provided five analyses designed as vignettes to illustrate the utility of our tools for performing viral comparative genomic analyses. Study three focused on the analysis of respiratory syncytial virus (RSV) genomes circulating during the 2012- 2013 RSV season. We discovered a correlation between a recent tandem duplication within the G gene of RSV-A and a decrease in severity of infection. Our data suggests that this duplication is associated with a higher infection rate in female infants than is generally observed. Through these studies, we have extended the state of the art of genotype analysis, phenotype/genotype studies and established correlations between clinical metadata and RSV sequence data.
Pelliccia, M. "STRATEGIES FOR ENHANCING VIRAL GENE TRANSFER AND THE THERMOSTABILITY OF VIRAL VECTORS IN VACCINE APPLICATIONS." Doctoral thesis, Università degli Studi di Milano, 2015. http://hdl.handle.net/2434/265518.
Full textNilsson, Ida, and Magnus Svensson. "The viral makes you aware : how is brand association affected by viral marketing through individual networks." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5930.
Full textNowadays the internet has become more and more important in today’s technology addicted society. Consumers of today use the internet as a tool to communicate, do shopping and search for information. Hence, the internet has become a convenient way for organizations to reach out to consumers in an easy and cheap way, specially through the tool viral marketing. In this paper we research the phenomenon brand awareness and brand association affected by viral marketing. This is done through two research questions: How does a commercial affect consumers to create a network Viral marketing campaign? And Why do consumers purchase a brand when they are reacting negatively on a commercial?.
To answer the research questions we chose a well discussed Swedish commercial from Apoliva as an example, especially since the commercial has received many negative reactions. Based on the commercial, we made a survey on the internet community site Facebook to measure how and why users reacted to the commercial and spread the reactions further; if and how their opinions changed toward the commercial and if and why consumers buy from the brand.
The conclusions we draw from the research questions are that consumers tend to buy a brand although they do not like the commercial related to the brand, since the commercial itself is not of importance and in most cases the consumers do not relate the commercial with the brand. Furthermore, consumers tend to discuss a commercial if it is not a mainstream commercial. Although consumers discuss with their network on the internet, most of the discussion tend to be mouth-to-mouth and the spreading of opinion on the internet is mostly to vent their feelings.
Douglas, Kimberly L. "Non-viral gene therapy : design and characterisation of novel non-viral vectors for improved cellular transfection." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=102495.
Full textThis doctoral thesis describes the development and evaluation of a novel nanoparticle system that demonstrates characteristics suitable for gene delivery purposes. The work presented in this thesis is divided into three main phases: (1) Development of a novel delivery system. The development of a novel carrier was undertaken with the goal of producing a system that is biocompatible, biodegradable and non-toxic. The alginate-chitosan polyelectrolyte system, chosen for development due to its desirable characteristics at the macro- and micro-scales, was successfully used to prepare nanoparticles of appropriate size for delivery purposes. (2) Evaluation of the delivery system as a gene carrier. Alginate-chitosan nanoparticles were shown to complex DNA and effectively protect it from degradation. The inclusion of alginate in the system was confirmed to reduce the strength of binding between chitosan and DNA, thereby facilitating its release intracellularly. Cell viability studies confirm the non-toxicity of the system, while in vitro studies confirm the ability of alginate-chitosan nanoparticles to mediate efficient transfection. (3) Investigation of the transfection process. The cell line-dependent transfection ability of these nanoparticles, as observed with many non-viral vectors, led to the investigation of the processes involved in successful transfection. The intracellular trafficking of the non-viral vectors to the endosomal-lysosomal pathway, determined to be critical for efficient transfection, was found to be directly dependent on the internalisation mechanisms of the complexes.
The development and evaluation of the alginate-chitosan nanoparticle system confirms their suitability for gene delivery applications. The additional information provided by the thorough investigation of the cellular internalisation and intracellular trafficking pathways of the alginate-chitosan nanoparticles can be exploited to further develop the system to allow tailoring to improve transfection.
Jung, Cindy. "Quantitative analysis of lentivirus incorporation of heterologous viral and non-viral proteins for lung gene therapy." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/26648.
Full textCommittee Chair: Joseph M. Le Doux; Committee Member: Andrés J. Garcia; Committee Member: Cheng Zhu; Committee Member: Nael McCarty; Committee Member: Richard Compans. Part of the SMARTech Electronic Thesis and Dissertation Collection.
CORTESE, MARIA FRANCESCA. "HIV and HBV infection as models of viral DNA integration and mechanisms of viral-associated carcinogenesis." Doctoral thesis, Università degli Studi di Roma "Tor Vergata", 2015. http://hdl.handle.net/2108/203036.
Full textARMIJOS, RIVERA JORGE ISAAC. "Targeting cellular kinases and viral factors for molecular therapy of cancer, neurodegenerative diseases and viral infections." Doctoral thesis, Università degli studi di Pavia, 2018. http://hdl.handle.net/11571/1214796.
Full textNobre, Rita Luisa Valentim de Avelar. "Viral interferon antagonists and antiviral drugs /." St Andrews, 2009. http://hdl.handle.net/10023/818.
Full textGayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.
Full textFlür, Katharina. "Molekulare Mechanismen der viral-getriggerten Glomerulonephritis." Diss., lmu, 2010. http://nbn-resolving.de/urn:nbn:de:bvb:19-115463.
Full textIbeh, Neke. "Inferring Viral Dynamics from Sequence Data." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35317.
Full textLjungberg, Karl. "Variable viral genes as genetic immunogens /." Stockholm, 2003. http://diss.kib.ki.se/2003/91-7349-399-6/.
Full textEstmer, Nilsson Camilla. "Viral Control of SR Protein Activity." Doctoral thesis, Uppsala : Acta Universatis Upsaliensis : Univ.-bibl. [distributör], 2001. http://publications.uu.se/theses/91-554-5124-1/.
Full textFleeton, Marina N. "Genetic vaccination against acute viral disease /." Stockholm, 1999. http://diss.kib.ki.se/1999/91-628-3811-3/.
Full textBonhoeffer, Sebastian. "Models of viral evolution and pathogenesis." Thesis, University of Oxford, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.294217.
Full textGupta, Ajay. "Viral studies in renal transplant recipients." Thesis, University of Newcastle Upon Tyne, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519564.
Full textEriksson, Mikael. "Viral Facebook integration i mobilspelet Gravel." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107533.
Full textSteinmetz, Nicole Franziska. "Viral capsids as programmable nanobuilding blocks." Thesis, University of East Anglia, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.439897.
Full textManley, Robyn Anna. "Emerging viral diseases of pollinating insects." Thesis, University of Exeter, 2017. http://hdl.handle.net/10871/29677.
Full textMatthews, Philip Trystan. "Viral interference with T lymphocyte recognition." Thesis, University of Cambridge, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.621627.
Full textFischer, Gilberto Bueno. "Fatores prognosticos para bronquiolite viral aguda." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 1994. http://hdl.handle.net/10183/139229.
Full textAcute viral bronchiolitis(AVB) has a high prevalence in Rio Grande do Sul. It accounts for a high number of hospital admissions in infants. The patients with a more severe disease, in the first three days of hospitalization may develop respiratory failure and might need oxygen or mechanical ventilation . The aim of this study was to investigate prognostic factors (clinicaI signs and laboratory tests) in hospitalized infants with AVB. The research conducted was a cohort study of 213 infants with AVB who were admitted to the Hospital da Criança Santo Antônio, Porto Alegre. These patients were followed up from the admission, in the three first days, to their discharge and at 30 and 60 days after admission. Severity criteria were defined such as need of oxygen in the third day of admission or mechanical ventilation in the first three days. The admissions occurred predominantly from July to September and the majority (60%) were infants under four months of age. It was observed that 50% of the families had monthly wages below three minimum saIaries and 18% lived in crowded homes. Sixty one (29%) of the children needed oxygen in the third day of admission and 12 (6%) were put on mechanical ventilation. It was observed that 17% of the patients had a past history of prematurity, 24% were being breast fed at admission and 12% had never been breast fedo Around 35% of the families had a past history of bronchial asthma. The main clinicaI characteristics were: respiratory rate above 60 (67%), wheezes (76%), crepitations (57%) and subcostal retraction (56%). The following findings were significantly associated to severity : respiratory rate above 70 mpm, peripheric cyanosis, low capillary filling, supraesternal retraction, transcutaneous oxygen saturation below 91%, atelectasis at the chest X-ray. Among the prognostic features, some were identified as presenting high relative risk associated to severity: Age under 4 months (RR 1,7), birth weight below 2500 g (RR 2,3) and malnutrition (RR 2,0). Severity scales have been developed using discriminant analysis with the following items: age under 3 months, prostration, flaring of the alae nasi, respiratory rate above 70 mpm, retractions (subcostal, intercostal and supraesternal), transcutaneous oxygen saturation, need of oxygen, admission in intensive care unit and use of mechanical ventilation. Severity scores resulted from the addition of the value attributed to each of the items (O or 1). They were dichotomized in above (more severe) and below or equal to 3. At the follow up, after the discharge it was observed that the majority of the children who had been seen at thirty and sixty days had wheezing episodes and there was a high rate of re admissions (26% at 60 days).
Nikin-Beers, Ryan Patrick. "Immunoepidemiological Modeling of Dengue Viral Infection." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/82924.
Full textPh. D.