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Berger, Jonah, and Katherine L. Milkman. "Emotion and Virality: What Makes Online Content Go Viral?" GfK Marketing Intelligence Review 5, no. 1 (May 1, 2013): 18–23. http://dx.doi.org/10.2478/gfkmir-2014-0022.
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Abstract "Companies are relying more and more on online communication to reach consumers. While some viral campaigns are tremendously successful, others remain far below expectations. But why are certain pieces of online content more viral than others? An analysis conducted on the New York Times’ most-emailed list, along with further experimental evidence, showed that positive content is more viral than negative content. However, the relationship between emotion and social transmission is more complex than valence alone. Virality is driven, in part, by activation and arousal. Content that evokes either high-arousal positive emotions (awe) or negative emotions (anger or anxiety) tends to be more viral. Content that evokes low arousal or deactivating emotions (e.g., sadness) tends to be less viral. These results were also true when examining how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content is featured). Taking the effect of emotions into account helps to design effective viral marketing campaigns. "
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Nelson-Field, Karen, Erica Riebe, and Kellie Newstead. "The emotions that drive viral video." Australasian Marketing Journal (AMJ) 21, no. 4 (November 2013): 205–11. http://dx.doi.org/10.1016/j.ausmj.2013.07.003.
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Marouf, Ahmed Al, Jon G. Rokne, and Reda Alhajj. "Detecting and Understanding Sentiment Trends and Emotion Patterns of Twitter Users—A Study on the Demise of a Bollywood Celebrity." Big Data and Cognitive Computing 6, no. 4 (October 31, 2022): 129. http://dx.doi.org/10.3390/bdcc6040129.
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Detecting societal sentiment trends and emotion patterns is of great interest. Due to the time-varying nature of these patterns and trends this detection can be a challenging task. In this paper, the emotion patterns and trends are detected among social media users in a certain case and it is noted that the detection of the trends and patterns is especially difficult in this medium because of the use of informal language. In particular, the role of social networks in the expression of emotions relating to the death of a well-known and loved Bollywood actor Sushant Singh Rajput (SSR) by their fans is explored. The data for the analysis of the emotional state and the sentiment levels of the fans has been acquired from Twitter posts. Different existing sentiment analysis algorithms were compared for the study and chosen for identifying the sentiment trend over a specific timeline of events. The same Twitter posts were also analyzed for emotional content by extracting linguistic features using the psycholinguistic package, Linguistic Inquiry and the Word Count package (LIWC), relating to emotions. Additionally, viral hashtags extracted from the Twitter posts have been segmented and analyzed in order to identify new viral hashtags expressed by the posts over time. The associations between the old and new viral hashtags and between sentiment trends and emotional shifts among the fan base of SSR have been determined and presented graphically.
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Alyafie, Muhammad Fauzan, and Shimaditya Nuraeni. "Beyond Virality: A Study of Indonesia's Viral Video Ads." Jurnal Manajemen Teknologi 21, no. 1 (2022): 84–100. http://dx.doi.org/10.12695/jmt.2022.21.1.6.
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Abstract. Customers' and companies' strong interest in dynamic advertisements makes brands focus on creating video advertisements that will be viewed and shared by many consumers. However, being “viral” is not the complete picture of a brand's objective. Brands need to find a more valuable virality that focuses not only on the number of shares but also on brand evaluation and sales. Using collections of Indonesia's most popular ads from YouTube Indonesia, the study aims to understand how emotional combinations in ads can affect valuable virality. Results indicate two emotional combinations in the ads, one that focuses strongly on the emotions of joy and surprise (positive ads) and another with the more complex and contrasting emotions of sadness and joy (mixed ads). An experiment showing different types of ads to two groups of a single population further demonstrates how different types of ads can create different effects on valuable virality. Mixed ads outperform positive ads in brand-related outcomes. No difference is found between the effects of positive and mixed ads on sharing intention. The findings shed light on Indonesia's viral ads and how companies can create emotional combinations in video ads to maximize their objectives. Keywords: Viral marketing, advertising, online content, social transmission, video sharing
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Sharma, Rishi Raj, and Balpreet Kaur. "E-mail viral marketing: modeling the determinants of creation of “viral infection”." Management Decision 58, no. 1 (January 13, 2020): 112–28. http://dx.doi.org/10.1108/md-03-2017-0215.
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Purpose The purpose of this paper is to identify factors influencing the opening and forwarding of commercial e-mails received directly from companies to further promote products via sharing by consumers to create viral infection. Design/methodology/approach The study is descriptive in nature and carried out in the country, India. A structural equation modeling technique was used to test the hypothesized relationships among the constructs pertaining to opening and forwarding of commercial e-mails. Findings The results indicate that mail opening intentions of the recipients are influenced by the perceived value of e-mail content and their positive relation with the sender, increasing the probability of further forwarding. However, relationships among consumers have a significant effect on intentions to forward the commercial e-mails. E-mails that arouse positive emotions in the minds of the receivers are forwarded. The study significantly contributes to literature with the findings that not only positive emotions additionally content leads to high arousal through positive emotions leading to viral infection. Practical implications The study has implications for marketers who are in the business of promoting their products through e-mails, need to redesign the message content to engender positivity and generate viral infection, which is the ultimate goal of viral marketing. Originality/value This study explains factors behind the creation of “viral infection” specifically with regard to commercial e-mails targeted to individuals with high networking potential.
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Naspetti, Simona, and Raffaele Zanoli. "Emotions and Attitude to Food Viral Advertising: An Empirical Study." Food Studies: An Interdisciplinary Journal 1, no. 2 (2012): 1–10. http://dx.doi.org/10.18848/2160-1933/cgp/v01i02/40526.
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Ain, Qurat ul, Tayyeb Ali, and Aisha Rizwan. "Leaders' Strategies for Managing Difficult Emotions During Peak Waves of COVID-19 Pandemic: A Study on Senior Managers of Textile Industry in Pakistan." Global Social Sciences Review VIII, no. I (March 30, 2023): 61–78. http://dx.doi.org/10.31703/gssr.2023(viii-i).06.
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The study focuses on difficult emotions experienced by the functional heads of two leading textile companies in Pakistan during the peak waves of the COVID-19 pandemic. It explicates the coping strategies developed at individual and group levels and provides a unique indigenous narrative of how leaders manage their emotional journey during the pandemic. The research design was qualitative, and in-depth semi-structured interviews were the primary method for data collection. The findings highlighted that the participants experienced fear, anxiety, loneliness, and frustration due to the COVID-19 pandemic and it also unveiled the measures adopted at organizational and national levels to manage and contain the viral spread. Furthermore, managers who accepted their own and their teammates' emotions were able to develop effective coping strategies to deal with the COVID-19 pandemic. The study contributes towards understanding human emotions in the workplace and how organizational leadership inculcates different coping strategies to process these emotions.
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Maddrell, Avril. "Bereavement, grief, and consolation: Emotional-affective geographies of loss during COVID-19." Dialogues in Human Geography 10, no. 2 (June 23, 2020): 107–11. http://dx.doi.org/10.1177/2043820620934947.
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COVID-19 has resulted in new global geographies of death ranging from cellular to global scales. These geographies are uneven, reflecting existing inequalities and failures of governance. In addition to death and bereavement, the pandemic has generated varied forms of loss and consolation, as well as negative and positive affective atmospheres, whereby emotions are mobilised and politicised. Understanding these emotional-affective topographies and ‘emotional-viral-loads’ is vital to wellbeing, resilience, and unfolding policy interventions locally and globally.
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Sawaoka, Takuya, and Benoît Monin. "Outraged but Sympathetic: Ambivalent Emotions Limit the Influence of Viral Outrage." Social Psychological and Personality Science 11, no. 4 (October 23, 2019): 499–512. http://dx.doi.org/10.1177/1948550619853595.
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Viral outrage—the piling up of online condemnation in response to offensive remarks—is a common expression of moral judgment in the digital age. We examined whether viral outrage is effective in convincing observers that an offender is blameworthy. Across seven studies, participants ( N = 3,406) saw racist, sexist, or disrespectful posts with accompanying expressions of outrage and evaluated the offender. As more people expressed outrage, observers believed it was more normative to express condemnation but also felt that the outrage was more excessive, thus inspiring both more outrage and more sympathy toward the offender. Greater outrage increased condemnation toward the offender; greater sympathy decreased it. These two processes operated in opposition and suppressed one another. These findings held even when the offense was relatively benign and even when the offender was a high-status public figure. Overall, people’s ambivalent reactions of outrage and sympathy limit the influence of viral outrage in inspiring condemnation.
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Ehlers, Lené, and Stephan Van Schalkwyk. "Product videos “gone viral”." Communicare: Journal for Communication Sciences in Southern Africa 40, no. 2 (June 9, 2022): 43–62. http://dx.doi.org/10.36615/jcssa.v40i2.1310.
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Viral video advertising is an avenue for marketers to spread information rapidly to a large, widespread audience. Video advertisements intended to “go viral” still get drowned out by media clutter. Content characteristics, positive affect and social motivations of the viewer have been highlighted as factors that influence the forwarding intention of viral product videos.This study investigated these factors and their impact on forwarding intention. The results from a realised sample of 250 respondents confirmed the relationship between content characteristics and forwarding intention, the mediating effect of social motivations, and the multiple mediating effect of positive affect and social motivations but not the mediating effect of positive affect alone.As a result, marketing managers should focus on both positive affect (evoked emotions of enthusiasm, pride, inspiration, and attentiveness) and social motivations (appealing to consumers’ need for distinctiveness, affiliation, and altruism) of the viewer when creating video advertisements intended for virality.
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Nanath, Krishnadas, Supriya Kaitheri, Sonia Malik, and Shahid Mustafa. "Examination of fake news from a viral perspective: an interplay of emotions, resonance, and sentiments." Journal of Systems and Information Technology 24, no. 2 (January 14, 2022): 131–55. http://dx.doi.org/10.1108/jsit-11-2020-0257.
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Purpose The purpose of this paper is to examine the factors that significantly affect the prediction of fake news from the virality theory perspective. The paper looks at a mix of emotion-driven content, sentimental resonance, topic modeling and linguistic features of news articles to predict the probability of fake news. Design/methodology/approach A data set of over 12,000 articles was chosen to develop a model for fake news detection. Machine learning algorithms and natural language processing techniques were used to handle big data with efficiency. Lexicon-based emotion analysis provided eight kinds of emotions used in the article text. The cluster of topics was extracted using topic modeling (five topics), while sentiment analysis provided the resonance between the title and the text. Linguistic features were added to the coding outcomes to develop a logistic regression predictive model for testing the significant variables. Other machine learning algorithms were also executed and compared. Findings The results revealed that positive emotions in a text lower the probability of news being fake. It was also found that sensational content like illegal activities and crime-related content were associated with fake news. The news title and the text exhibiting similar sentiments were found to be having lower chances of being fake. News titles with more words and content with fewer words were found to impact fake news detection significantly. Practical implications Several systems and social media platforms today are trying to implement fake news detection methods to filter the content. This research provides exciting parameters from a viral theory perspective that could help develop automated fake news detectors. Originality/value While several studies have explored fake news detection, this study uses a new perspective on viral theory. It also introduces new parameters like sentimental resonance that could help predict fake news. This study deals with an extensive data set and uses advanced natural language processing to automate the coding techniques in developing the prediction model.
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Dafonte-Gómez, Alberto, María-Isabel Míguez-González, and Juan-Manuel Corbacho-Valencia. "Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers." Communication & Society 33, no. 1 (January 7, 2020): 107–20. http://dx.doi.org/10.15581/003.33.33448.
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Social media has become a relevant content dissemination channel in recent years. Each user has the capacity to potentially reach others, and in this way, social media challenges the traditional distribution of content through mass media. The advertising industry has had to adapt to this new ecosystem and develop audiovisual pieces specifically tailored to this environment as part of their communication strategies. These pieces aim at achieving not only views but to engage viewers in sharing content with their contacts. Recent research indicates that there are certain aspects of human behaviour related to emotions and motivations that have an impact on the decision to share information, news and content with others. However, there are few studies analysing how the features of the content shared influence that decision. This article presents the content analysis results of the 100 most widely shared advertising viral videos around the world from 2011 to 2015 according to Adweek. The analysis was conducted from an emotional perspective in order to establish the common features of the most shared videos and to identify the frequency in which emotional narrative resources are used.
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Montague, Sarah, Kosh Agarwal, and Mary Cannon. "Exploring the emotions of patients undergoing therapy for hepatitis C." British Journal of Nursing 28, no. 13 (July 11, 2019): 824–28. http://dx.doi.org/10.12968/bjon.2019.28.13.824.
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Background: direct-acting antiviral (DAA) therapy is highly efficacious in the treatment of hepatitis C (HCV). The literature to date has focused primarily on the physical health benefits of viral eradication. Aims: this study explored patient emotions during and after DAA therapy for HCV. Methods: over a 6-month period, 178 patients attending a viral hepatitis clinic for treatment of HCV were posed a single question: ‘How do you feel about your diagnosis of hepatitis C today?’ Responses were transcribed verbatim, thematically coded and visualised using WordArt software. Findings: the images depict the evolution of patients' perceptions of HCV before, during and after DAA therapy. Responses before treatment were predominantly negative, often describing the fear of contagion and feelings of isolation, secrecy and loneliness. After treatment, patients often described feeling positive and more motivated. Conclusions: the results demonstrate that treatment of HCV has a transformative effect on patients' perception of the impact of HCV on their wellbeing. This may promote a more positive outlook and, in turn, facilitate patient engagement with healthcare.
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Montague, Sarah, Kosh Agarwal, and Mary Cannon. "Exploring the emotions of patients undergoing therapy for hepatitis C." Gastrointestinal Nursing 17, Sup6 (July 2019): S18—S21. http://dx.doi.org/10.12968/gasn.2019.17.sup6.s18.
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Background: direct-acting antiviral (DAA) therapy is highly efficacious in the treatment of hepatitis C (HCV). The literature to date has focused primarily on the physical health benefits of viral eradication. Aims: this study explored patient emotions during and after DAA therapy for HCV. Methods: over a 6-month period, 178 patients attending a viral hepatitis clinic for treatment of HCV were posed a single question: ‘How do you feel about your diagnosis of hepatitis C today?’ Responses were transcribed verbatim, thematically coded and visualised using WordArt software. Findings: the images depict the evolution of patients' perceptions of HCV before, during and after DAA therapy. Responses before treatment were predominantly negative, often describing the fear of contagion and feelings of isolation, secrecy and loneliness. After treatment, patients often described feeling positive and more motivated. Conclusions: the results demonstrate that treatment of HCV has a transformative effect on patients' perception of the impact of HCV on their wellbeing. This may promote a more positive outlook and, in turn, facilitate patient engagement with healthcare.
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Montague, Sarah, Kosh Agarwal, and Mary Cannon. "Exploring the emotions of patients undergoing therapy for hepatitis C." British Journal of Healthcare Assistants 13, no. 11 (November 2, 2019): 544–48. http://dx.doi.org/10.12968/bjha.2019.13.11.544.
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Background: Direct-acting antiviral (DAA) therapy is highly efficacious in the treatment of hepatitis C (HCV). The literature to date has focused primarily on the physical health benefits of viral eradication. Aims: This study explored patient emotions during and after DAA therapy for HCV. Methods: Over a 6-month period, 178 patients attending a viral hepatitis clinic for treatment of HCV were posed a single question: ‘How do you feel about your diagnosis of hepatitis C today?’ Responses were transcribed verbatim, thematically coded and visualised using WordArt software. Findings: The images depict the evolution of patients' perceptions of HCV before, during and after DAA therapy. Responses before treatment were predominantly negative, often describing the fear of contagion and feelings of isolation, secrecy and loneliness. After treatment, patients often described feeling positive and more motivated. Conclusions: The results demonstrate that treatment of HCV has a transformative effect on patients' perception of the impact of HCV on their wellbeing. This may promote a more positive outlook and, in turn, facilitate patient engagement with healthcare.
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Burnatowska, Ewelina, Stanisław Surma, and Magdalena Olszanecka-Glinianowicz. "Relationship between Mental Health and Emotional Eating during the COVID-19 Pandemic: A Systematic Review." Nutrients 14, no. 19 (September 26, 2022): 3989. http://dx.doi.org/10.3390/nu14193989.
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Obesity is one of the most dangerous epidemics of the 21st century. In 2019, the COVID-19 pandemic began and caused many deaths among patients with obesity with and without complications. Simultaneously, the lockdown related to the COVID-19 pandemic caused a host of emotional problems including anxiety, depression, and sleep disturbances. Many people began to cope with their emotions by increasing food (emotional eating) and alcohol consumption and in combination with decreased physical activity, promoted the development of overweight and obesity. Emotional eating, also known as stress eating, is defined as the propensity to eat in response to positive and negative emotions and not physical need. It should be noted that emotional eating may be the first step in the development of binge eating disorder and its extreme subtypes such as food addiction. Interestingly in some post-bariatric surgery patients, an increased frequency of addictive disorders has been observed, for example food addiction replaced by alcohol addiction called: “cross addiction” or “addiction transfer”. This data indicates that obesity should be treated as a psychosomatic disease, in the development of which external factors causing the formation of negative emotions may play a significant role. Currently, one of these factors is the COVID-19 pandemic. This manuscript discusses the relationships between the COVID-19 pandemic and development of emotional eating as well as potential implications of the viral pandemic on the obesity pandemic, and the need to change the approach to the treatment of obesity in the future.
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Liedke, Heidi, and Monika Pietrzak-Franger. "Viral Theatre: Preliminary Thoughts on the Impact of the COVID-19 Pandemic on Online Theatre." Journal of Contemporary Drama in English 9, no. 1 (May 1, 2021): 128–44. http://dx.doi.org/10.1515/jcde-2021-0009.
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Abstract Theatre has been associated with contagion and contagious emotions since Plato and Aristotle. In the twentieth century, Antonin Artaud proposed that theatre or performance should be like the plague that takes control of actors’ and spectators’ bodies and infects them with an affective energy. For these infections to happen, however, audiences and actors must be in the same room. In times of the corona pandemic, this spatial proximity has been substituted by theatre mostly performed and/or streamed online. This article offers some preliminary thoughts on this development: it considers what we descriptively call “viral theatre.” We argue that we currently witness a form of viral theatre that manifests itself through an interplay of three aspects: first, the fact that both performers and spectators are in a state of disruption, second, the willingness/expectations on the part of spectators to participate in the event, and, finally, the use of communication technologies such as Zoom. The framework of the pandemic, therefore, enhances and modifies what viral theatre can be and what kind of effect it can have, oscillating between more Platonic notions of dangerous contagion when plays force us to explore questions of complicity and the Aristotelian ideal of cathartic emotions when plays/performers reach out to us for moral support.
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Mukherjee, Mohor. "My tête-à-tête with COVID…!" Physician 6, no. 2 (September 21, 2020): 1–2. http://dx.doi.org/10.38192/1.6.2.27.
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The dilemma of a persistent post-viral syndrome experienced by many remains highly suggestive of Long-COVID-19 yet, the confusion with timing, accuracy, and ability of the UK to provide for a responsive testing system has posed a huge burden on many battling with debilitating hurdles in daily life. This original account from a patient's perspective offers a window to understand the human emotions as unleashed by this viral pandemic. We invite personal stories of how the virus has affected people to help the scientific community understand the range of human experience.
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Matsumoto, Kazuyuki, Reishi Amitani, Minoru Yoshida, and Kenji Kita. "Trend Prediction Based on Multi-Modal Affective Analysis from Social Networking Posts." Electronics 11, no. 21 (October 23, 2022): 3431. http://dx.doi.org/10.3390/electronics11213431.
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This paper propose a method to predict the stage of buzz-trend generation by analyzing the emotional information posted on social networking services for multimodal information, such as posted text and attached images, based on the content of the posts. The proposed method can analyze the diffusion scale from various angles, using only the information at the time of posting, when predicting in advance and the information of time error, when used for posterior analysis. Specifically, tweets and reply tweets were converted into vectors using the BERT general-purpose language model that was trained in advance, and the attached images were converted into feature vectors using a trained neural network model for image recognition. In addition, to analyze the emotional information of the posted content, we used a proprietary emotional analysis model to estimate emotions from tweets, reply tweets, and image features, which were then added to the input as emotional features. The results of the evaluation experiments showed that the proposed method, which added linguistic features (BERT vectors) and image features to tweets, achieved higher performance than the method using only a single feature. Although we could not observe the effectiveness of the emotional features, the more emotions a tweet and its reply match had, the more empathy action occurred and the larger the like and RT values tended to be, which could ultimately increase the likelihood of a tweet going viral.
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Melehin, Alexey I. "Remote cognitive behavioral therapy for viral anxiety associated with the COVID-19 pandemic." National Psychological Journal 39, no. 3 (2020): 39–47. http://dx.doi.org/10.11621/npj.2020.0306.
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Relevance. The coronavirus pandemic has had a significant negative impact on the mental health of the population leading to an increase in anxiety disorders, depression, sleep disorders, eating disorders and alcohol abuse. This situation urgently demanded the introduction of a new method of providing psychological assistance, taking into account the inaccessibility of its full-time forms (“face to face”) in an epidemic. The objective of the article is to acquaint Russian mental health professionals with the specifics of the application and the effectiveness of short-term distance cognitive-behavioral psychotherapy in minimizing viral anxiety associated with the coronavirus pandemic. Results. The general specificity of conducting distance cognitive-behavioral psychotherapy in the context of the COVID-19 pandemic is described, its advantages and disadvantages are highlighted. The components of remote examination of the mental state of a patient with viral anxiety are described. The modules are presented and the effectiveness of the E.M. Anderson short-term protocol of cognitive-behavioral psychotherapy is shown. It is aimed at influencing the patient’s anxiety caused by the virus by minimizing dysfunctional strategies for regulating negative emotions (anxious rumination, catastrophization, health anxiety) and replacing them with more flexible ones (acceptance and responsibility, a sense of optimal awareness, a positive time perspective for the future, decatastrophization). Conclusions. The available data show that in the digital age, the use of adapted distance protocols of cognitive-behavioral psychotherapy can be an effective tactic for reducing dysfunctional viral anxiety by promoting adaptive emotion regulation strategies, which has significant potential for improving public health in Russia.
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Dafonte-Gómez, Alberto. "The key elements of viral advertising. From motivation to emotion in the most shared videos." Comunicar 22, no. 43 (July 1, 2014): 199–207. http://dx.doi.org/10.3916/c43-2014-20.
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From its origins in the mid ‘90, the application of the concept of virality to commercial communication has represented an opportunity for brands to cross the traditional barriers of the audience concerning advertising and turn it into active communicator of brand messages. Viral marketing has been based, since then, on two basic principles: offer free and engaging content that masks its commercial purpose to the individual and use of using a peer-to-peer dissemination system. The transformation of the passive spectator into an active user who broadcasts advertising messages promoted by sponsors, and who responds to needs and motivations of individuals and content features which has been described by previous research in this field, mainly through quantitative methods based on user perceptions. This paper focusses on those elements detected in its previous research as promoters of the sharing action in the 25 most-shared viral video ads between 2006 and 2013 using content analysis. The results obtained show the most common features in these videos and the prominent presence of surprise and joy as dominant emotions in the most successful viral videos. Desde sus orígenes a mediados de los noventa, la aplicación del concepto de viralidad a la comunicación comercial ha representado para las marcas una oportunidad para franquear las tradicionales barreras de la audiencia ante la publicidad y convertirla en transmisora activa de los mensajes de la marca. El marketing viral se basa, desde entonces, en dos principios básicos: ofrecer al individuo contenidos gratuitos y atractivos que disfrazan su finalidad comercial y usar un sistema de difusión de usuario en usuario. La transformación del espectador pasivo en usuario activo que difunde mensajes de tipo publicitario promovidos por anunciantes, responde a una serie de necesidades y motivaciones de los individuos y a una serie de características de los contenidos que han sido descritos por la investigación previa en este campo, principalmente a través de metodologías de tipo cuantitativo basadas en las percepciones de los usuarios. El presente artículo analiza, a través de la metodología del análisis de contenido, la presencia de los elementos que trabajos de investigación anteriores han señalado como favorecedores de la acción de compartir en los 25 vídeos publicitarios virales con más «shares» entre 2006 y 2013. Los resultados obtenidos muestran las características más comunes en este tipo de vídeos y la presencia destacada de la sorpresa y la alegría como emociones dominantes en los vídeos virales más exitosos.
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Gray, Chris Hables. "Virus Is a Language." Cultural Politics 17, no. 1 (March 1, 2021): 92–101. http://dx.doi.org/10.1215/17432197-8797571.
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Abstract To understand 2020’s pandemic is to see virus as a language we can use. By drawing on viral principles—viruses are infections through information, viruses can be understood only through percentages and exponentials, and viruses are zombies from outer space—the dynamics of our twenty-first-century virus crisis can be discerned, even influenced. The crisis isn't just biological, it is about ideas and how they propagate through, for example, conspiracy theories and inflammatory actions. Viral emotions are integral to what is happening, as attention to both the virus of fascism and fear-based reactions to COVID-19 make clear. The opposite of fear, or perhaps the product of fear sometimes, is bravery. Hope is beyond that. Viruses spread because of their intrinsic properties and the relevant vectors, catalysts, growth mediums, and controls. Our future will be shaped by a wide range of viruses. We know it will be abnormal, but viruses will not act alone. Much of nature, and thus human culture, is beyond the viral. The key issue is control and just what mix of authoritarian control, self-control, and out-of-control (in both senses) we will end up living with.
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Szepietowska, Ewa M., and Sara A. Filipiak. "Greater knowledge about COVID-19, more negative emotions. Research in adult Poles after 2nd and 5th waves of the pandemic." Current Problems of Psychiatry 24 (January 25, 2023): 19–32. http://dx.doi.org/10.12923/2353-8627/2023-0002.
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Introduction: The study investigated the dynamics of cognitive and emotional representation of COVID-19 in adult Poles, following the second (2021) and the fifth (2022) wave of the pandemic. Material and methods: The study involved a total of 303 subjects (N = 198 in Survey 1 in 2021, and N = 105 in Survey 2 in 2022). The following measures were used: a questionnaire covering demographic data and general opinions about COVID-19 as well as the Revised Illness Perception Questionnaire (IPQ-R). Results: After the fifth wave, significantly more respondents were convinced that COVID-19 was a real and dangerous disease. Cognitive deficits were more commonly recognised among symptoms of the viremia. Vaccination against COVID-19 was recognised as an essential preventive measure. Both surveys showed that COVID-19 representation was characterised by negative emotions and low sense of illness coherence. However, there was increased belief that the disease can be controlled through medical interventions. The age of the respondents in Survey 1 and Survey 2 was differently related to beliefs about COVID-19. Conclusions: 1. After 2.5 years of the pandemic, the awareness of Poles about the causes, symptoms and methods of preventing the disease has increased. 2. Failure to vaccinate against COVID-19 has been identified as a significant cause of viremia. 3. Negative emotions and a sense of serious consequences were predominant in both Surveys, but after the fifth wave of the pandemic the scores reflect increased perception of the chronic nature of the disease and belief that the illness can be treated with medication, whereas the sense of personal control was found to decrease. 4. After the fifth wave of the pandemic, older age corresponded to increased belief in the relevance of some preventive measures, and to greater awareness of the viral origin, increased belief in the feasibility of controlling the disease through one's behaviours and a greater sense of illness coherence. 5. The intensification of negative emotions related to the pandemic can be treated as a predictor of the increase in adjustment disorders and risk of mental health deterioration among adult Poles in the following years. Keywords: cognitive and emotional representation of illness, COVID-19 pandemic, Polish adults
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Savolainen, Laura, Damian Trilling, and Dimitra Liotsiou. "Delighting and Detesting Engagement: Emotional Politics of Junk News." Social Media + Society 6, no. 4 (October 2020): 205630512097203. http://dx.doi.org/10.1177/2056305120972037.
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How do audiences make sense of and interact with political junk news on Facebook? How does the platform’s “emotional architecture” intervene in these sense-making, interactive processes? What kinds of mediated publics emerge on and through Facebook as a result? We study these questions through topic modeling 40,500 junk news articles, quantitatively analyzing their engagement metrics, and a qualitative comment analysis. This exploratory research design allows us to move between levels of public discourse, zooming in from cross-outlet talking points to microsociological processes of meaning-making, interaction, and emotional entrainment taking place within the comment boxes themselves. We propose the concepts of delighting and detesting engagement to illustrate how the interplay between audiences, platform architecture, and political junk news generates a bivalent emotional dynamic that routinely divides posts into highly “loved” and highly “angering.” We argue that high-performing (or in everyday parlance, viral) junk news bring otherwise disparate audience members together and orient their dramatic focus toward objects of collective joy, anger, or concern. In this context, the nature of political junk news is performative as they become resources for emotional signaling and the construction of group identity and shared feeling on social media. The emotions that animate junk news audiences typically refer back to a transpiring social relationship between two political sides. This affectively loaded “us” versus “them” dynamic is both enforced by Facebook’s emotional architecture and made use of by junk news publishers.
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Su, Zi Bin, and Pang Chia Yee. "A Qualitative Research on Genders in Crisis: Young Adults’ Perspective and Experiences towards the COVID-19." Malaysian Journal of Social Sciences and Humanities (MJSSH) 7, no. 3 (March 10, 2022): e001368. http://dx.doi.org/10.47405/mjssh.v7i3.1368.
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As disaster occurs and impacts humanity negatively, issues like community-related risks for mental health, challenges within families and more will start to rise. People tend to lose jobs, businesses, places to live, or even family members. The government of Malaysia declared a Movement Control Order (MCO) in order to regulate viral replication and smooth the pandemic curve caused by COVID-19. Therefore, qualitative research about what the young adults of Malaysia perceive and experience in the COVID-19 situation has been conducted. Twelve individuals who have undergone MCO participated in the online interview. Results indicated that more than half of the participants experienced negative emotions and reacted badly to the whole situation. Furthermore, it shows that they have lower levels of resilience in coping as they have zero crisis planning beforehand. However, young adults have done activities and hobbies to regulate their emotions during the period. Unfortunately, the extension of MCO has made young adults feel even more helpless and alienated. Consequently, most of them developed covid fatigue. The results suggest that young adults should have a plan for crisis situations in the future to ensure that they are well-equipped to protect themselves and their families.
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Del Ciampo, Luiz Antonio, and Ieda Regina Lopes Del Ciampo. "Genital human papilloma virus, adolescent and vaccine: a mini-review." Science Archives 03, no. 04 (2022): 332–35. http://dx.doi.org/10.47587/sa.2022.3413.
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Genital human papillomavirus HPV infection is the most common sexually transmitted infection worldwide, involving men and women of all ages, and is associated with poor health outcomes. Particularly during adolescence, this health problem assumes greater proportions due to the behavioral characteristics of adolescents, which make them a person at high risk of contracting this infection. As they are in the process of physical, emotional, sexual, and social maturation, adolescents exhibit risky behaviors due to the beginning of sexual activities driven by pubertal development, most of the time without proper preventive guidance, which predisposes them to contact with several viral and bacterial pathogens. Characteristics such as impulsiveness, indifference to risks and dangers, feeling of invulnerability, motivation to explore and seek novelty, and the need to face challenges and challenge rules and models, are part of the adolescent’s emotional development process, whose maturation is established as the limbic system and prefrontal cortex establish their role in controlling emotions. In addition, the possibility of relating to many partners with alternative sexual behaviors, the absence of circumcision, and the non-use of condoms contribute to increasing the risk of many infections. Given this scenario, it is essential that all the circumstances related to HPV, the vaccine, and the difficulties of its wide coverage are known, so that measures are implemented that aim to offer greater protection to the most vulnerable population.
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Melehin, A. I. "Remote cognitive behavioral psychotherapy for stress disorder associated with the COVID-19 pandemic." Journal of Telemedicine and E-Health 6, no. 3 (October 5, 2020): 3–14. http://dx.doi.org/10.29188/2542-2413-2020-6-3-3-14.
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This article presents for the first time the symptoms of pandemic-related stress disorder. The article describes the general specifics of remote cognitive behavioral psychotherapy in the context of the COVID-19 pandemic, highlights its advantages and disadvantages. The components of remote examination of the mental state of a patient with a pandemic stress disorder are described. The modules and effectiveness of the short-term protocol of cognitive behavioral psychotherapy Anderson's approach is aimed at influencing the patient's viral anxiety by minimizing dysfunctional strategies for regulating emotions (anxiety rumination, catastrophization, health anxiety) and replacing them with more flexible ones (acceptance and responsibility, a sense of optimal awareness, a positive time perspective for the future, decatastrophization). The Protocol of remote trauma-oriented cognitive behavioral psychotherapy and its effectiveness.
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Melehin, A. I. "Remote cognitive behavioral psychotherapy for stress disorder associated with the COVID-19 pandemic." Journal of Telemedicine and E-Health 6, no. 3 (October 5, 2020): 3–14. http://dx.doi.org/10.29188/2542-2413-2020-6-3-3-14.
Full textAbstract:
This article presents for the first time the symptoms of pandemic-related stress disorder. The article describes the general specifics of remote cognitive behavioral psychotherapy in the context of the COVID-19 pandemic, highlights its advantages and disadvantages. The components of remote examination of the mental state of a patient with a pandemic stress disorder are described. The modules and effectiveness of the short-term protocol of cognitive behavioral psychotherapy Anderson's approach is aimed at influencing the patient's viral anxiety by minimizing dysfunctional strategies for regulating emotions (anxiety rumination, catastrophization, health anxiety) and replacing them with more flexible ones (acceptance and responsibility, a sense of optimal awareness, a positive time perspective for the future, decatastrophization). The Protocol of remote trauma-oriented cognitive behavioral psychotherapy and its effectiveness.
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Kuvaeva, Irina O., and Alexandra M. Strelnikova. "Conceptualisation of the pandemic situation by the recovered people." Vestnik of Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics 27, no. 3 (December 23, 2021): 72–82. http://dx.doi.org/10.34216/2073-1426-2021-27-3-72-82.
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The article is devoted to the study of the concept of the pandemic and coping behaviour. Two groups of participants are the following – the recovered respondents (n=57) and those who have not had a new coronavirus infection (n=57). The concept of the pandemic in psychological interpretation is a mental model that reflects objectified and subjective-evaluative characteristics and affects the choice of copings in a specific difficult situation. Based on the expert work, the relevant objectified and subjective-evaluative characteristics of the pandemic concept were identified. The conceptualisation of the pandemic is diagnosed using a directed associative experiment (the stimulus included the word “pandemic”), the pictographic technique and the “Ways of Coping Questionnare” by Richard S. Lazarus and Susan Kleppner Folkman. It was revealed that youth understood the pandemic as a global restriction caused by a viral disease, accompanied by negative emotions and coping by individual means of protection/distancing. The recovered participants considered the pandemic as a long viral disease a person suffers in isolation accompanied by fear, horror, loneliness, fatigue. Women who had been ill conceptualised the pandemic in emotionally-coloured characteristics and more often searched the social support than men (p=0.036). Men interpreted the pandemic as a widespread treasonous disease. The resource of the individual protective equipment, positive rethinking and social support in overcoming a specific difficult situation (the COVID-19 pandemic) is shown.
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Smirnov, A. N. "European Right-Wing Centrism in the Face of the Coronavirus Crisis." Outlines of global transformations: politics, economics, law 13, no. 5 (November 27, 2020): 114–27. http://dx.doi.org/10.23932/2542-0240-2020-13-5-7.
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The article examines the reaction of European right-centrist politicians to the threats associated with the spread of coronavirus infection. At the same time, the political context of the perception of the problem is analyzed, especially vividly expressed in approaches to understanding the current crisis and its consequences for the European integration project. The close relationship that exists between the actualization of the national-state identity of Europeans and the increasing requirements for their security is stated. According to leading representatives of the European People’s Party, today fear plays a more prominent role in politics, prevailing over other social emotions. In such conditions, the fundamental need for people to identify themselves as part of a larger community through language, religion or a common understanding of history becomes a critical political factor.According to the author of the article, the viral danger acts as a factor of spontaneous exacerbation of contradictions between national sovereignty and loyalty to all-European structures. At the same time, the emergency actions of national governments forced to deal with the viral threat do not pose a direct threat to European institutions, but raise doubts about their effectiveness. The leadership of the European Union will have to find the right solutions and make extraordinary efforts to maintain a common integration vector with the increased relevance of national competencies.
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Andacht, Fernando. "A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 12, no. 1 (March 21, 2014): 214–37. http://dx.doi.org/10.31269/triplec.v12i1.505.
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Is it possible or plausible to represent horror and evil persuasively or authentically in these internet-multi-distributed times? And how can we account for a vast, belligerent reaction of public opinion when the representation of horror or evil is watched by an unprecedented, massive amount of people in North America and elsewhere in the YouTube realm? The unparalleled audience success of an unusually lengthy audiovisual narrative uploaded on YouTube whose subject matter is the quest for justice in East Africa was as remarkable as the diverse audience response of dismay, hope, joy and anger it elicited. The reaction was expressed in traditional print media (e.g. a special issue of The New York Times), in countless blogs and in YouTube – through assorted video-responses and written remarks, many of which were so disparaging that this function was disabled for the Kony 2012 video on YouTube. To try to account for the outpour of supportive viewers and of an increasingly negative response, I analyse its visual rhetoric and also some the critical remarks it triggered. The main strategy of the video consists in what I have described elsewhere as the “index appeal” of popular factuality programming (reality shows, docudramas, talk shows and documentaries), namely, the prevalence of allegedly involuntary signs aimed at producing intense emotions in viewers. Peirce’s semiotic theory of indexicality – as well as of iconic and of symbolic signs – is central to my analytical approach, as well as his critique of dualism. I also revisit a 1948 paper of two seminal figures in the pantheon of communication theory, P. Lazarsfeld and R. Merton. Their functionalist analysis of media effects posits a peculiar “narcotizing dysfunction” to account for the apathy produced in the audience despite the increasing intake of media information by the population. This paradoxical media effect posited by early functionalism, I think, is akin to what is harshly criticized over sixty years later about the significant impact produced by the Kony 2012 video on its vast public. Through the case study of a visual media narrative that gathered an audience as large as a populous nation in less than a week, and an equally impressive array of biting critical views in both traditional and new media, the article aims to account for its remarkable success and its ulterior proclaimed failure as a humanitarian campaign in the streets. I will do so by revisiting the early functionalist critique of mass media effects within the analytical framework of the action of indexical-iconic signs in the age of YouTube.
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Andacht, Fernando. "A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 12, no. 1 (March 21, 2014): 214–37. http://dx.doi.org/10.31269/vol12iss1pp214-237.
Full textAbstract:
Is it possible or plausible to represent horror and evil persuasively or authentically in these internet-multi-distributed times? And how can we account for a vast, belligerent reaction of public opinion when the representation of horror or evil is watched by an unprecedented, massive amount of people in North America and elsewhere in the YouTube realm? The unparalleled audience success of an unusually lengthy audiovisual narrative uploaded on YouTube whose subject matter is the quest for justice in East Africa was as remarkable as the diverse audience response of dismay, hope, joy and anger it elicited. The reaction was expressed in traditional print media (e.g. a special issue of The New York Times), in countless blogs and in YouTube – through assorted video-responses and written remarks, many of which were so disparaging that this function was disabled for the Kony 2012 video on YouTube. To try to account for the outpour of supportive viewers and of an increasingly negative response, I analyse its visual rhetoric and also some the critical remarks it triggered. The main strategy of the video consists in what I have described elsewhere as the “index appeal” of popular factuality programming (reality shows, docudramas, talk shows and documentaries), namely, the prevalence of allegedly involuntary signs aimed at producing intense emotions in viewers. Peirce’s semiotic theory of indexicality – as well as of iconic and of symbolic signs – is central to my analytical approach, as well as his critique of dualism. I also revisit a 1948 paper of two seminal figures in the pantheon of communication theory, P. Lazarsfeld and R. Merton. Their functionalist analysis of media effects posits a peculiar “narcotizing dysfunction” to account for the apathy produced in the audience despite the increasing intake of media information by the population. This paradoxical media effect posited by early functionalism, I think, is akin to what is harshly criticized over sixty years later about the significant impact produced by the Kony 2012 video on its vast public. Through the case study of a visual media narrative that gathered an audience as large as a populous nation in less than a week, and an equally impressive array of biting critical views in both traditional and new media, the article aims to account for its remarkable success and its ulterior proclaimed failure as a humanitarian campaign in the streets. I will do so by revisiting the early functionalist critique of mass media effects within the analytical framework of the action of indexical-iconic signs in the age of YouTube.
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Pritchard, Maritha, De la Rey Van der Waldt, and David Pieter Conradie. "Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies." Communicare: Journal for Communication Studies in Africa 36, no. 1 (October 17, 2022): 1–26. http://dx.doi.org/10.36615/jcsa.v36i1.1575.
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Mostly satirising top-of-mind brands, user-generated parody accounts are a phenomenon mostlyassociated with Twitter. As an emerging trend in South Africa, parody accounts using cleverlywrittensatire attract a large and loyal following as social media communities enjoy the sharedpleasure of sharing funny content and the intense positive emotions felt when making fun ofbrands that they care about. Of particular concern is when audiences find parody accounts morehonest, entertaining and authentic compared to the official social media brand account. Moreover,user-generated parody accounts often misappropriate brand identities, thereby not only confusingunsuspecting social media communities but also satirising brand meanings. Correspondingly,social media management teams are faced with a reputational risk or paracrisis, since theemotional resonance of brand reputations are being hijacked. Too often, official responses toparody accounts are knee-jerk responses to take back control, such as aggressive threats andlitigation, easily escalating into angry viral social media backlashes. The purpose of the study wasto establish suitable paracrisis response strategies for parodied brands to maintain emotionallyresonant reputations. Using a synergistic approach to mixed methods in a triangulation design,this study collected and analysed data from a purposive and snowball sample of 207 social mediaexperts. Findings suggested that humorous, tongue-in-cheek banter with user-generated parodyaccounts intended for harmless fun optimise emotionally resonant brand reputations in the ageof parody.
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Gilden, Raymond. "Steve Oroszlan: A Personal Perspective." Viruses 13, no. 4 (April 5, 2021): 622. http://dx.doi.org/10.3390/v13040622.
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My memories of Steve go back over 50 years. While precise dates are no longer in my memory bank, circumstances and emotions remain alive and easy to recall. These memories tell the story of a remarkable human being, a true practitioner of his craft always, faithful to the basic principles of scientific pursuit, with integrity, honesty, and enthusiasm well beyond the norm. We had a professional symbiotic relationship that lasted over 20 years, resulting in over 50 publications in scientific journals and meeting abstracts. During that time, our fortunes rose in tandem, and when it was time to go our separate ways, he was more than ready to flourish on his own. Our personal friendship remained constant, and we enjoyed sharing meals and stories with family and friends over the years. In retrospect, I take pride in having played a role in a portion of his remarkable scientific journey. A few key anecdotes will illustrate some aspects of this summary. By way of a disclaimer, this is not a comprehensive review of the vast field of viral oncology and the selection of references is intentionally narrow. No slight is intended to the many outstanding investigators that were our contemporaries and at times collaborators during the period from the early 70s to the mid-80s.
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Scoma, Sam. "It’s All About the Punch(line): The Crossing of Masculinity’s Border as Portrayed in Todd Phillips’ Joker." Digital Literature Review 9 (April 15, 2022): 113–27. http://dx.doi.org/10.33043/dlr.9.1.113-127.
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Catcalls, rapists, dick jokes, and risky business are only a handful of symptoms of the current worldwide viral epidemic dubbed “toxic masculinity.” Focusing on toxic masculinity in Todd Phillips’s film, Joker, this essay recounts the toxic behaviors associated with America’s hegemonic masculine system and addresses how party clown and failed comic Arthur Fleck’s journey across masculinity’s border—and transformation into the famous villain, Joker— glorifies the adoption of these toxic traits. Phillips’s film is an unhealthy influence on young, nontraditionally masculine males. Fleck’s character arc teaches them that using violence, sexually asserting oneself, and withholding emotions all come with serious social benefits and lack any consequences. Phillips claims through Joker that the oppressed unmasculine man can overcome his social hardships by simply replacing his weak, effeminate personality traits (such as crying openly, solving conflicts without physicality, and sexual passivity) with mainstream toxic behaviors. This personality change is necessary to cross the border into mainstream masculinity and elevated social states, according to Phillips’s character study. Phillips’s catch-all solution is a claim I contradict with evidence of the failing health of young men in real-world America, concluding with a plea for the creation of safe spaces for healthy male identity exploration.
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Et. al., Prof Manisha Sachin Dabade,. "Sentiment Analysis Of Twitter Data By Using Deep Learning And Machine Learning." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 6 (April 10, 2021): 962–70. http://dx.doi.org/10.17762/turcomat.v12i6.2375.
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In today’s world, social media is viral and easily accessible. The Social media sites like Twitter, Facebook, Tumblr, etc. are a primary and valuable source of information.Twitter is a micro-blogging platform, and it provides an enormous amount of data. Such type of information can use for different sentiment analysis applications such as reviews, predictions, elections, marketing, etc. It is one of the most popular sites where peoples write tweets, retweets, and interact daily. Monitoring and analyzing these tweets give valuable feedback to users. Due to this data's large size, sentiment analysis is using to analyze this data without going through millions of tweets manually. Any user writes their reviews about different products, topics, or events on Twitter, called tweets and retweets. People also use emojis such as happy, sad, and neutral in expressing their emotions, so these sites contain expansive volumes of unprocessed data called raw data. The main goal of this research is to recognize the algorithms by using Machine Learning Classifiers. The study intends to categorize Fine-grain sentiments within Tweets of Vaccination (89974 tweets) through machine learning and a deep learning approach. The study takes consideration of both labeled and unlabeled data. It also detects emojis from tweets using machine learning libraries like Textblob, Vadar, Fast text, Flair, Genism, spaCy, and NLTK.
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Gurupriya, M. Monica, Kiran Iyer, and P. D. Madan Kumar. "Prevalence of alexithymia among a cohort of well controlled HIV-infected adolescents and non-HIV-infected adolescents." Journal of Global Oral Health 2 (September 25, 2019): 3–8. http://dx.doi.org/10.25259/jgoh_4_2018.
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Background: With the introduction of highly active antiretroviral therapy (HAART) in 1996, the quality of life of people living with HIV has improved. Although people diagnosed and living with HIV are overwhelmed by emotions, we found that various emotional manifestations are understudied within this group of patients. One such aspect is alexithymia which is seen at exorbitantly high rates among patients with depression, causing a major public health concern. In our study, we hypothesized that clinically significant changes with HAART would be associated with changes in depression, anxiety, and alexithymia. Materials and Methods: A cross-sectional study was conducted with a convenient sample of 44 HIV-seropositive children and 30 healthy school children of age 12–15 years. We obtained permission from participants to access their medical records to obtain data regarding their CD4 cell counts and viral loads over the entire study period. The enrolled participants were administered a validated 20-item Toronto alexithymia scale (TAS-20) to assess their alexithymic levels. Results: Mean alexithymia score of healthy children was 0.67 ± 1.26 and mean of children living with HIV was 4.48 ± 7.80. When comparing the TAS-20 scores of children living with HIV and healthy children, children living with HIV revealed scores slightly higher than healthy children, but none showed scores equal to 40. There was statistically significant difference between both groups (P = 0.003). Conclusion: Our study revealed that there was a significant difference between the TAS scores of HIV-seropositive children on HAART and healthy children, none of their scores indicated alexithymic condition. In the health sector, alexithymia has been emphasized as barriers to patient-practitioner communication. Clinicians should be aware of the decrease in alexithymic traits among HIV subjects who are under HAART. This study highlights the benefits of the HAART era, namely the chronicity of the infection and the possibility of disease management, thus improving the mental status of such population.
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Burleson, Mary H., Nicole A. Roberts, Aubrie A. Munson, Cayla J. Duncan, Ashley K. Randall, Thao Ha, Sasha Sioni, and Kristin D. Mickelson. "Feeling the Absence of Touch: Distancing, Distress, Regulation, and Relationships in the Context of COVID-19." Journal of Social and Personal Relationships 39, no. 1 (November 26, 2021): 56–79. http://dx.doi.org/10.1177/02654075211052696.
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During the COVID-19 pandemic, physical distancing guidelines were implemented to reduce viral spread, altering typical social interactions and reducing the amount of physical contact and affectionate touch many individuals experienced. The pandemic also caused psychological distress, perhaps in part related to reductions in affectionate touch with close others. We theorized that this would be particularly problematic for individuals reliant on affectionate touch to help regulate their emotions. Using online survey data collected nationwide from married or romantically partnered adults ( N = 585), we examined how physical distancing (moderated by cohabiting with spouse/partner) and affectionate touch with close others (moderated by individual differences in typical use and efficacy of touch for affect regulation [TAR]) related to individual psychological distress and romantic relationship quality. As hypothesized, more physical distancing was associated with less affectionate touch among non-cohabiters, but surprisingly with more touch among cohabiters. Also as hypothesized, participants higher in TAR and experiencing less affectionate touch reported more psychological distress than those similarly high in TAR and experiencing more affectionate touch, or than those lower in TAR. Unexpectedly, more physical distancing was associated directly with lower psychological distress and better relationship quality. Better relationship quality was linked directly to more affectionate touch and greater endorsement of TAR. Thus, for those cohabiting in satisfying romantic relationships, physical distancing may facilitate relationship-positive behaviors. Further, individual differences in TAR may influence the potency of touch effects on mood and stress.
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Liu, Xia. "A big data approach to examining social bots on Twitter." Journal of Services Marketing 33, no. 4 (August 12, 2019): 369–79. http://dx.doi.org/10.1108/jsm-02-2018-0049.
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Purpose Social bots are prevalent on social media. Malicious bots can severely distort the true voices of customers. This paper aims to examine social bots in the context of big data of user-generated content. In particular, the author investigates the scope of information distortion for 24 brands across seven industries. Furthermore, the author studies the mechanisms that make social bots viral. Last, approaches to detecting and preventing malicious bots are recommended. Design/methodology/approach A Twitter data set of 29 million tweets was collected. Latent Dirichlet allocation and word cloud were used to visualize unstructured big data of textual content. Sentiment analysis was used to automatically classify 29 million tweets. A fixed-effects model was run on the final panel data. Findings The findings demonstrate that social bots significantly distort brand-related information across all industries and among all brands under study. Moreover, Twitter social bots are significantly more effective at spreading word of mouth. In addition, social bots use volumes and emotions as major effective mechanisms to influence and manipulate the spread of information about brands. Finally, the bot detection approaches are effective at identifying bots. Research limitations/implications As brand companies use social networks to monitor brand reputation and engage customers, it is critical for them to distinguish true consumer opinions from fake ones which are artificially created by social bots. Originality/value This is the first big data examination of social bots in the context of brand-related user-generated content.
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Seerig, Elisa, and Christine Siqueira Nicolaides. "“We Can’t Become Robots who Reproduce Texts”: Brazilian Students’ Narratives About the Presence of Literature in English Language Classes." Revista Brasileira de Linguística Aplicada 22, no. 1 (March 2022): 181–210. http://dx.doi.org/10.1590/1984-6398202218428.
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ABSTRACT Considering that literature can work as an instigator of constructive emotions (ROSIEK, 2003), and given that the Sociocultural Historical Theory based on Vygotsky recognizes emotions as an important aspect of the individual’s development (VYGOTSKY, 1989), this study aims at analyzing the multimodal narratives (BARKHUIZEN; BENSON; CHIK, 2014) provided by ten public high school students. Data for this study were generated on-line due to the COVID-19 pandemic and regard their memories of the use of literature in 2018 and 2019. We analyzed the presence of emotions as motivators for engagement and, thus, beneficial for language development, collaborating to fulfill the gap in empirical research on literature and emotions in lessons of English as an Additional Language (PARAN, 2008; BLOEMERT et. al., 2019).
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Chen, Kathy. "Analysis of Fast Fashion Brand Marketing Strategy in China Based on The STEPPS: Taking Brandy Melville as an example." BCP Business & Management 34 (December 14, 2022): 540–47. http://dx.doi.org/10.54691/bcpbm.v34i.3062.
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Despite an overall downtrend in the expansion of the fast fashion industry, Brandy Melville (BM), an Italian clothing brand that attracted most of its popularity in California, opened its first offline location in 2019 in Shanghai, China. With its revolutionary and novel marketing strategies like social media-only or one-size-fits-all, the brand and its clothing style immediately went viral, sweeping social media channels, winning the favor of young women, and bringing pronounced attention across the country. How did BM succeed in China? This study is an exploratory research that aims to use three key components of the STEPPS framework to explain this question. It points out the positive and negative effects of BM’s strategies and potential problems that BM could face, providing a chance for BM and similar brands to use STEPPS to reflect and better their existing marketing strategies. Using Social Currency, BM found its inner remarkability and created exclusivity through its one-size-fits-all product, generated scarcity through a limitation of offline stores and the number of clothes supplied, and applied game mechanics through discriminatory hiring practices. These practices were also implemented by applying strategies of highly arousal emotions like excitement, anger, and anxiety to boost the brand’s word of mouth. By narrowing the target market, BM established and emphasized a unique style for their clothes, making their brand publicly visible. Though the current policies are the reasons for BM’s success, in a world with a growing emphasis on diversity, these strategies might eventually backfire, risking the brand’s reputation.
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Lukmantoro, Triyono. "Propaganda, commodification, and resistance on invasion of illegal China workers hoaxes." Digital Press Social Sciences and Humanities 1 (2018): 00016. http://dx.doi.org/10.29037/digitalpress.41247.
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<p class="Abstract">In the end of 2016, the invasion of illegal China workers hoaxes spread in Indonesia. One of the sites that disseminated the hoaxes was Postmetro.info. At least, there were 160 hoaxes, that fabricated like news, that produced by the site. In the hoaxes, illegal China workers were depicted as a social infectious disease. Beside<span lang="IN">s</span> that, the millions of illegal China workers had invaded Indonesia. Even, any people labeled as Chinese posited as order threats, morality destroyers, and common enemy that should be annihilated. Postmetro.info claimed that the hoaxes were a manifestation of alternative media. It was because the dominant media controlled by the government. In more deliberately judgment, Postmetro.info didn’t present alternative information, but propaganda that intentionally provoked emotions and narrow the complexities of the labor problems. The hoaxes purposely sold to advertisers to get financial benefit. That indication in media studies called as commodification. The way that used by Postmetro.info was changing the headlines of mainstream media with provocative words to evoke audience interests. The site never runs journalism procedures. Hereafter, the hoaxes went viral that could gain advertisements. That meant the site could have obtained income without working like the other media institution. Another important aspect that could be revealed was Postmetro.info deliberately resisted the power holders. The site could be assessed as the advocate for the marginalized voices of cultural and economic sectors. However, in the moral perspective, the site contradicts to journalism ethics and expectation of citizens that wanted the good resistance tactics.<o:p></o:p></p>
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Young, Mykaila. "Digital Trauma: The Reality and The Mean World. Media Coverage of Black Lives Matter Protests during Covid-19 Pandemic in the USA." Zeszyty Prasoznawcze 63, no. 4 (244) (2020): 123–40. http://dx.doi.org/10.4467/22996362pz.20.034.12700.
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This article seeks to establish to what extent does eyewitness user generated content influence social movements and feelings associated with vicarious/secondary trauma. Working with a sample of perspectives from activists, reporters, nurse practitioners, literary texts, and media articles this article explores the working hypothesis that eyewitness news and media narratives both play a role in cultivating environments of fear, mistrust, etc. that lead to vicarious/secondary trauma with a focus on the recent #BlackLivesMatter protests in the USA in June 2020. This article builds upon previous research facilitated by the Dart Center for Journalism and Trauma within the theoretical framework of George Gerbner’s Mean World Syndrome that focused on the influence of effects of violent media on individuals’ attitudes. This article explores the similar effects that the digital eyewitness uncensored viral video of George Floyd’s death had in producing feelings associated with vicarious/secondary trauma among a sample of viewers that were directly involved in the nationwide protests during the global pandemic in America. The value of the article is twofold: it presents up to date research material obtained while conducting interviews with journalists who covered the protests and activists involved with the current social movements in America; it highlights the challenges to broadcasting for reporters and newsroom workers during the COVID-19 pandemic. The results of the interviews show that nearly all the respondents associated distressing content with feelings and emotions related to trauma induced anxieties and fears as a result of eyewitness media. Positive news coverage was reported as having a positive effect that encouraged people to understand the historical context of the Black Lives Matter movement. Most of my interviewees found distressing images “numbing” or too familiar. The article shows the media consumers’ feelings developed as a result of “virtually inescapable” graphic content.
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Carriedo, Alejandro, Antonio Méndez-Giménez, Javier Fernández-Río, and José A. Cecchini. "Nuevas posibilidades y recursos para la enseñanza de la expresión corporal en educación física: internet y los retos virales (New ways and resources for teaching body expression in physical education: internet and viral challenges)." Retos, no. 37 (August 28, 2019): 722–30. http://dx.doi.org/10.47197/retos.v37i37.69147.
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Hace más de 350.000 años, el ser humano comenzó a expresar ideas, sentimientos y emociones a través de las posibilidades motrices de su cuerpo; por aquel entonces centradas en gestos, danzas y rituales religiosos. Si bien la expresión corporal comprende un abanico mucho más amplio de prácticas y modalidades, en los últimos años el ser humano ha adoptado nuevas formas de expresión vehiculadas a través de internet, popularizando y extendiendo, entre otros, los denominados retos virales por todo el mundo. La asignatura de Educación Física, que en las últimas décadas ha experimentado una revolución en términos didácticos y de otros bloques de contenido, debe mantenerse también actualizada en las distintas posibilidades de trabajo de la expresividad humana. Por lo tanto, el propósito de este trabajo es hacer una revisión de los recursos emergentes que internet aporta así como las posibilidades que subyacen en las redes sociales para abordar de forma novedosa algunos elementos de la expresión corporal en los centros educativos. Estas propuestas tecnológicas son populares, significativas y auténticas. Sin embargo, se apuntan sugerencias metodológicas al objeto de implementar estos recursos expresivos en el aula desde un punto de vista educativo.Abstract: Human beings began expressing ideas, feelings, and emotions through their bodies’ motor abilities more than 350.000 years ago. In the beginning, they did it through gestures, dances and religious rituals. Nowadays there is a much wider range of practices, and in the last years people have started expressing themselves through internet with challenges and viral trends. Physical education, which has experienced important didactic and content changes, must be updated with the different strategies to work on human expressiveness. Therefore, the aim of this paper is to review new resources taken from the internet and potential approaches within the social medias to address expressiveness in schools in an innovative way. These emerging proposals are popular, meaningful, and authentic. Nevertheless, methodological suggestions are included in order to implement these expressive resources in the classroom from an educational point of view.
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Qi, Yue, Qi Li, Moqian Tian, Bibing Dai, and Kan Zhang. "The neural mechanisms of vital loss emotions." Chinese Science Bulletin 59, no. 16 (April 24, 2014): 1856–63. http://dx.doi.org/10.1007/s11434-014-0311-9.
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Castro, Nelson, Ximena Suárez C., and Enrique Barra Almagiá. "Relaciones de las dificultades de regulación emocional y los factores de personalidad con la satisfacción vital de estudiantes universitarios." Liberabit: Revista Peruana de Psicología 27, no. 1 (January 30, 2021): e433. http://dx.doi.org/10.24265/liberabit.2021.v27n1.02.
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Background: The ability to efficiently regulate emotions may be essential for young university students to face the stressful events that occur in their daily life, thus preventing the possibility of suffering anxiety, depression, behavioral problems and poor academic performance. Objectives: The present study aimed to analyze the relationship that difficulties in emotional regulation and personality have with life satisfaction. Method: This correlational and cross-sectional study was conducted with 250 male and female students from a Chilean public university. Results: The results showed that the participants’ life satisfaction is significantly associated with both difficulties in emotional regulation (negatively) and personality dimensions (negatively with neuroticism and positively with the other traits). However, a regression analysis determined that only emotional inattention, responsibility and neuroticism were important predictors of the participants’ life satisfaction. Conclusions: Although all the variables showed a relationship with the students’ life satisfaction, only some of them seemed to predict it.
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Ojo, Ayotomiwa, Sharath Chandra Guntuku, Margaret Zheng, Rinad S. Beidas, and Megan L. Ranney. "How Health Care Workers Wield Influence Through Twitter Hashtags: Retrospective Cross-sectional Study of the Gun Violence and COVID-19 Public Health Crises." JMIR Public Health and Surveillance 7, no. 1 (January 6, 2021): e24562. http://dx.doi.org/10.2196/24562.
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Background Twitter has emerged as a novel way for physicians to share ideas and advocate for policy change. #ThisIsOurLane (firearm injury) and #GetUsPPE (COVID-19) are examples of nationwide health care–led Twitter campaigns that went viral. Health care–initiated Twitter hashtags regarding major public health topics have gained national attention, but their content has not been systematically examined. Objective We hypothesized that Twitter discourse on two epidemics (firearm injury and COVID-19) would differ between tweets with health care–initiated hashtags (#ThisIsOurLane and #GetUsPPE) versus those with non–health care–initiated hashtags (#GunViolence and #COVID19). Methods Using natural language processing, we compared content, affect, and authorship of a random 1% of tweets using #ThisIsOurLane (Nov 2018-Oct 2019) and #GetUsPPE (March-May 2020), compared to #GunViolence and #COVID19 tweets, respectively. We extracted the relative frequency of single words and phrases and created two sets of features: (1) an open-vocabulary feature set to create 50 data-driven–determined word clusters to evaluate the content of tweets; and (2) a closed-vocabulary feature for psycholinguistic categorization among case and comparator tweets. In accordance with conventional linguistic analysis, we used a P<.001, after adjusting for multiple comparisons using the Bonferroni correction, to identify potentially meaningful correlations between language features and outcomes. Results In total, 67% (n=4828) of #ThisIsOurLane tweets and 36.6% (n=7907) of #GetUsPPE tweets were authored by health care professionals, compared to 16% (n=1152) of #GunViolence and 9.8% (n=2117) of #COVID19 tweets. Tweets using #ThisIsOurLane and #GetUsPPE were more likely to contain health care–specific language; more language denoting positive emotions, affiliation, and group identity; and more action-oriented content compared to tweets with #GunViolence or #COVID19, respectively. Conclusions Tweets with health care–led hashtags expressed more positivity and more action-oriented language than the comparison hashtags. As social media is increasingly used for news discourse, public education, and grassroots organizing, the public health community can take advantage of social media’s broad reach to amplify truthful, actionable messages around public health issues.
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Mendes, Marcelo Simões. "Emotional Intelligence: A Vital Need." Estudos e Pesquisas em Psicologia 18, no. 2 (December 31, 2018): 729–31. http://dx.doi.org/10.12957/epp.2018.38821.
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Djona, Orielle, Christine Racette, Patrick Daigneault, and Myriam Bransi. "123 Reduction of asthma hospitalizations in children in a tertiary care center in Quebec during the early confinement period of the COVID-19 pandemic." Paediatrics & Child Health 26, Supplement_1 (October 1, 2021): e88-e88. http://dx.doi.org/10.1093/pch/pxab061.099.
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Abstract Primary Subject area Respirology Background Asthma in children and adolescents is a major cause of urgent visits and hospitalizations. In preschoolers, viral infections remain the main cause of these exacerbations, although environmental factors may also play a role. In older children and adolescents, many other risk factors are present including respiratory allergies, exercise, strong emotions, active and passive smoking and poor adherence to recommended treatments. In the context of the COVID-19 pandemic, clinicians have been concerned about the possibility of a significant increase in urgent consultations for asthma in children. However, due to the confinement imposed on a large part of the population from March 2020, we have suspected a reduction in the number of viral infections leading to urgent visits and hospitalizations in pediatric patients. Objectives Our hypothesis was that the number of children hospitalized with asthma exacerbations during the pandemic lockdown declined significantly. Our objective was to determine if the number and severity of hospitalizations at the CME of the CHU de Québec for asthma exacerbations in children aged 1 to 17 had significantly decreased during the confinement period from April 1 to July 1, 2020 and to what extent, according to various clinical features. Design/Methods Retrospective study reviewing episodes of care in medical records in children aged 1 to 17 and hospitalized on all wards at the CME-CHU de Québec. All patients with primary diagnosis of asthmatic exacerbation according to the summary sheets between April 1 to July 1, 2020 for the study group and from April 1 to July 1, 2019 for the control group were included. We aimed to determine the number of hospitalizations for this diagnosis for each period and determine the length of stay on the various pediatric wards for each episode of care according to the established criteria. We have determined the presence of risk factors (asthma diagnosis, underlying condition, regular asthma medication, allergies, and other factors relevant to asthma).We have further determined the presence of gravity markers during the course of hospitalization (need for: IV corticosteroids, Mg sulfate, IV bronchodilators, non-invasive ventilation, intubation, ICU stay and radiological pneumonia) for each episode of care. The data was denominated and collated in an encoded file, and shareable only between the investigators. Results After exclusions, a total of 97 charts were analyzed. Between April 1 and July 1 2019, a total of 89 patients were admitted with a diagnosis of asthma exacerbation while only eight patients were admitted during the same period in 2020. The median age of patients admitted in 2020 was higher than in 2019 (53 vs 25 months). In 2019, 40 children (48%) had a previous diagnosis of asthma, of whom 28 used regular controller medications compared to 2 children (25%) in 2020, both taking regular controller medications. More patients had an associated diagnosis of upper respiratory tract infection in 2019 than in 2020 (92% vs 63%). Nine patients required intensive care in 2019 compared to none in 2020. Conclusion Compared to 2019, hospital admissions for asthma exacerbations in our tertiary care centre in Quebec City were significantly lower during the early phase of the 2020 pandemic. More research is required to determine the exact causes of this significant reduction.
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Yue, Leiyu, Rui Zhao, Qingqing Xiao, Yu Zhuo, Jianying Yu, and Xiandong Meng. "The effect of mental health on sleep quality of front-line medical staff during the COVID-19 outbreak in China: A cross-sectional study." PLOS ONE 16, no. 6 (June 24, 2021): e0253753. http://dx.doi.org/10.1371/journal.pone.0253753.
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Background The 2019 coronavirus disease (COVID-19) pandemic is a public health emergency of international concern and poses a challenge to the mental health and sleep quality of front-line medical staff (FMS). The aim of this study was to investigate the sleep quality of FMS during the COVID-19 outbreak in China and analyze the relationship between mental health and sleep quality of FMS. Methods From February 24, 2020 to March 22, 2020, a cross-sectional study was performed with 543 FMS from a medical center in Western China. A self-reported questionnaire was used to collect data anonymously. The following tests were used: The Self-Rating Anxiety Scale (SAS) for symptoms of anxiety, the Beck Depression Inventory (BDI) for depressive symptoms, and the Pittsburgh Sleep Quality Index (PSQI) for sleep quality assessment. Results Of the 543 FMS, 216 (39.8%) were classified as subjects with poor sleep quality. Anxiety (P<0.001), depression (P<0.001), and the prevalence of those divorced or widowed (P<0.05) were more common in FMS with poor sleep quality than in participants with good sleep quality. The FMS exhibiting co-occurrence of anxiety and depression were associated with worse scores on sleep quality than those medical staff in the other three groups/categories. The difference in sleep quality between the FMS with only depression and the FMS experiencing co-occurrence of anxiety and depression was statistically significant (P<0.05). However, there was no significant difference in sleep quality between the FMS experiencing only anxiety and the FMS with co-occurrence of anxiety and depression (P > 0.05). Conclusions During the COVID-19 pandemic, there was a noteworthy increase in the prevalence of negative emotions and sentiments among the medical staff, along with poor overall sleep quality. We anticipate that this study can stimulate more research into the mental state of FMS during outbreaks and other public health emergencies. In addition, particular attention must be paid to enhance the sleep quality of FMS, along with better planning and support for FMS who are continuously exposed to the existing viral epidemic by virtue of the nature of their profession.