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Dissertations / Theses on the topic 'Viral emotions'

Author: Grafiati

Published: 6 September 2023

Last updated: 31 July 2025

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1

Gastines, Louis-Jean Macé de. "OMG! Characterizing the role of emotions in the sharing of online commercial videos." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10783.

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Submitted by Louis-Jean de Gastines (lj.degastines@gmail.com) on 2013-04-25T07:48:49Z No. of bitstreams: 1 Emotions and viral videos - LJ de Gastines - vf.pdf: 1615622 bytes, checksum: 9282d09dd6cedfa6ea6976869600e8ad (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-04-25T12:26:16Z (GMT) No. of bitstreams: 1 Emotions and viral videos - LJ de Gastines - vf.pdf: 1615622 bytes, checksum: 9282d09dd6cedfa6ea6976869600e8ad (MD5)<br>Made available in DSpace on 2013-04-25T13:14:38Z (GMT). No. of bitstreams: 1 Emotions and viral videos - LJ de Gastine

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Santos, Maria João Soares de Almeida Pereira. "Going viral : the influence of emotional content and gender on social transmission." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24545.

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Submitted by Maria Santos (mariajoaosantos26@gmail.com) on 2018-07-20T11:46:18Z No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum: ae65eaf60f5eb75bcd74e76b10b71d79 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-07-27T18:45:46Z (GMT) No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum: ae65eaf60f5eb75bcd74e76b10b71d79 (MD5)<br>Made available in DSpace on 2018-08-08T13:19:44Z (GMT). No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum:

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Granlund, Cajsa, and Lisa Prick. "A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75458.

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The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. The model includes three components that were to be analyzed: informativeness, entertainment and irritation. The video ads were analyzed together with the comments posted. The comments were seen as electronic word of mouth and they were analyzed in order to understand if the viewer felt positive or n

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Santos, Maria João Soares de Almeida Pereira. "Going viral : the influence of emotional content and gender on social transmission." Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26238.

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Submitted by Maria Santos (mariajoaosantos26@gmail.com) on 2018-07-20T11:46:18Z No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum: ae65eaf60f5eb75bcd74e76b10b71d79 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-07-27T18:45:46Z (GMT) No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum: ae65eaf60f5eb75bcd74e76b10b71d79 (MD5)<br>Made available in DSpace on 2018-08-08T13:19:44Z (GMT). No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum:

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5

Chohan, Raeesah. "Understanding the role of emotion in viral marketing." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/5815.

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Includes abstract.<br>Includes bibliographical references.<br>Using the Internet to share content online is not only a daily activity for many people, yet a means to share their experiences and emotion with others. This study aims to answer why Internet users in South Africa share content online and to better understand the role of emotion in viral marketing. There are three main objectives of this study: to determine what encourages people to share content online, to investigate the role of emotion in sharing content online and to determine whether there is a difference between sharing conten

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6

Botha, Elsie Margaretha. "Contagious Communications : The role of emotion in viral marketing." Doctoral thesis, KTH, Industriell marknadsföring, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150888.

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The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. With the ever increasing growth of the internet and the rise of social media and social network sites, viral marketing has cemented itself in the marketing and corporate agenda. However, while there has been a shift in marketing budge

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7

Marmolejo-Ramos, Fernando. "The comprehension of emotions in narrative texts : The role of embodied knowledge." Thesis, University of Ballarat, 2007. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/61047.

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"This work explores how current embodied theories of cognition can account for the comprehension of narrative texts. Theoretically, this thesis develops a framework for the study of narrative text comprehension by linking current advances in embodied theories of cognition, discourse processing, and neurosciences. Experimentally, two experiments are reported in which participants were required to read passages of text implying emotional states. The coherence of critical sentences in relation to the preceding text was manipulated in terms of both the emotional adjectives used and the sensory-mot

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Marmolejo-Ramos, Fernando University of Ballarat. "The comprehension of emotions in narrative texts : the role of embodied knowledge." University of Ballarat, 2007. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/12824.

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"This work explores how current embodied theories of cognition can account for the comprehension of narrative texts. Theoretically, this thesis develops a framework for the study of narrative text comprehension by linking current advances in embodied theories of cognition, discourse processing, and neurosciences. Experimentally, two experiments are reported in which participants were required to read passages of text implying emotional states. The coherence of critical sentences in relation to the preceding text was manipulated in terms of both the emotional adjectives used and the sensory-mot

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9

Marmolejo-Ramos, Fernando. "The comprehension of emotions in narrative texts : the role of embodied knowledge." University of Ballarat, 2007. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/14631.

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"This work explores how current embodied theories of cognition can account for the comprehension of narrative texts. Theoretically, this thesis develops a framework for the study of narrative text comprehension by linking current advances in embodied theories of cognition, discourse processing, and neurosciences. Experimentally, two experiments are reported in which participants were required to read passages of text implying emotional states. The coherence of critical sentences in relation to the preceding text was manipulated in terms of both the emotional adjectives used and the sensory-mot

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10

Metaxas, Melinda. "Teachers' emotional intelligence as a predisposition for discrimiation against students with severe emotional and behavioural disorders." Thesis, Federation University Australia, 2018. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/165597.

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Students with Emotional Behavioural Disorders (EBD) are among the most challenging students to teach. Personality Trait Theory predicts teachers’ level of Emotional Intelligence (EI) would affect their cognitive-affective-behavioural reactions towards students with EBDs, and influence level of academic achievement and difficult behaviour of these students. This research explores which teachers are more predisposed to discriminate against EBD students, and identifies the most ‘effective’, supportive EI teacher traits. Underlying psychological processes, such as genetic EI make-up of teachers, m

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11

Joy, Cody. "Meeting point : The physical and emotional environment." Thesis, Federation University Australia, 2015. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/99924.

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This investigation uses a phenomenological framework to explore how an engagement with artistic process might create a meeting point through which to consider the internal and external environments. As a practice-led research project, it is the identification and exploration of artistic process that has led and revealed the theoretical issues to be explored alongside the creation of studio work. The shifting, interwoven oscillation between analytical and intuitive components that occurs in both conceptual underpinnings and the central processes of making, are recognised as being interdependent

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12

Blomström, Richard, Emilia Lind, and Frida Persson. "Triggering Factors for Word-of-Mouth : A case ctudy of Tipp-Ex's viral marketing campaign." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18179.

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Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. This thesis studies the underlying emotions and motivations of consumer incentives to engage in positive Word-of-Mouth, regarding an interactive viral marketing campaign. Method: In order to fulfil the purpose of this study a case study is performed. An inductive approach is followed and qualitative research in th

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13

Palmer, Benjamin Robert. "An analysis of the relationships between various models and measures of emotional intelligence." Swinburne Research Bank, 2003. http://researchbank.swinburne.edu.au:8080/vital/access/manager/Repository/swin:7489.

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Thesis (PhD) - Swinburne University of Technology, School of Biophysical Sciences and Electrical Engineering, Centre for Neuropsychology, 2003.<br>[Submitted for the degree of Doctor of Philosophy], Centre for Neuropsychology, School of Biophysical Sciences and Electrical Engineering, Swinburne University of Technology, 2003. Typescript. Includes bibliographical references (p. 193-209).

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14

Wojtaszek, Sylwia. "Positive attitude change to school - Narrative inquiry into adolescent students' lived experiences." Thesis, Federation University Australia, 2020. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/174716.

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This thesis reports on a qualitative research study that investigated adolescent students‟ experiences of positive attitude change to school. The literature review situates the research of students‟ attitude changes to school within the affective component of the multidimensional construct of student engagement and identifies this field and the phenomenon of positive attitude change to school as underresearched and under-theorised. Narrative inquiry methodology was applied in order to provide a detailed description of students‟ lived experiences and generate knowledge to fill the existing gap

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15

Chu, Denise A. "The enduring effects of early life stress on psychological health and neural indices of emotion processing in healthy adults and adults with Posttraumatic Stress Disorder." Thesis, The University of Sydney, 2017. http://hdl.handle.net/2123/18196.

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The relative impacts of distinct types of early life stress (ELS) and adult trauma exposure on clinical and neural indices of emotion processing in healthy and Posttraumatic Stress Disorder (PTSD) adults were investigated. Distinct ELS event clusters were identified from a large cohort of nonclinical Australian community adults (N=1,209) using principal component analysis, and entered into hierarchical multiple regression analyses predicting clinical indices of psychological health in the study sample. ELS involving ‘Interpersonal violation’ (ELS-‘Interpersonal violation’) was found to be diff

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16

Gomes, Ana Beatriz Antunes. "Bergson e a criação artística." Universidade do Estado do Rio de Janeiro, 2013. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=6337.

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O pensamento de Bergson situa a estética no seio de uma filosofia da natureza, cujo princípio metafísico está longe de qualquer determinismo e do arbítrio do acaso, remetendo-se à irreversibilidade do tempo. Ao invés de disciplina intelectual que busca a natureza da beleza, trata-se, antes, de conduta vital, processo de diferenciação virtual rumo à posição de novidades radicais, podendo ou não desembocar na atividade artística. A arte não é, portanto, um conjunto de atributos atualmente dados ou a prática de habilidades específicas e, sim, um modo de ação que entrelaça os regimes do virtual e

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17

Arruda, Eliana. "Immigrant's subjective well-being and in origin acquired beliefs, attitudes and values: the analysis of counterfactual thinking as a reliable approach." Doctoral thesis, Universitat Pompeu Fabra, 2015. http://hdl.handle.net/10803/311972.

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In recent years, the academic literature on the well-being of immigrants has expanded far from the study of economic factors by including psychological elements. Subjective well-being and life satisfaction have been constituted as new categories of analysis within the studies of immigration. This study attempts to better understand the adaptative processes of migrants by means of the analysis of their subjective well-being and life satisfaction, and to observe migrants’ explanations about how they evaluate psychological elements acquired in origin which have favoured their integration in the h

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18

Archana, B. A. "Measurement of the viral phenomenon: New methodological exploration." Thesis, 2018. https://etd.iisc.ac.in/handle/2005/5393.

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Viral phenomenon in marketing refers to the rapid growth and adoption pattern of a product, akin to a biological virus. Viral phenomenon can be defined as “a word-of-mouth diffusion process wherein a message is actively forwarded from person to person, within and between multiple weakly linked personal networks, and is marked by a period of exponential growth in the number of people who are exposed to the message”. The success of Hotmail, a free web-based e-mail, and an Indian movie song ‘Kolavari Di’, are examples of viral phenomenon. Today, business commonly accepts mention of viral market p

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19

LIU, Hsiu wen, and 劉秀雯. "Products going viral on the Internet: Discovering online expressions and emotions across social media sites." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/g4cjbk.

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碩士<br>元智大學<br>資訊管理學系<br>106<br>In recent years, with the popularity of smart phones and the opening of 4G, the number of Internet users has been rapidly accumulating growth. With the rise of the virtual community platform, from the earliest contact with the PTT, to the recent rise of Facebook, and in Instagram share photos and videos. People have been accustomed to sharing their life, shopping experience, food discovery and so on in the virtual Community platform anytime and anywhere, also customary to search for novel information on the social platform and then forward the sharing. These beha

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20

Martins, Mariana Vieira Alvares. "Going viral : how does viral online video content and specific features influence attitudes toward the brand?" Master's thesis, 2012. http://hdl.handle.net/10400.14/12957.

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Watching videos online has become an ordinary activity, which brands and advertising agencies have been progressively incorporating into their strategies through viral marketing campaigns. Furthermore, it has been verified that to induce consumers to pass-along, viral online video advertisings tend to rely on the use of increasingly provocative content. Still, few experimental researches have examined underlying processes and responses evoked by this feature. In order to fill this void, experimental research, progressed online, was conducted, in which the effects of this strong appeal in

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21

McDonough, Sharon. "Behind the masks: a study of teachers' work, emotions and school change." Thesis, 2011. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/40677.

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This thesis examines the role of teachers’ emotions in their work, particularly during times of school reform and highlights the important role they play during change processes.<br>Doctor of Philosophy

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22

Steventon, Robert N. "An investigation into explanations of some boys' academic and social-emotional 'underachievement'." 2008. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36666.

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Australian boys' and girls' educational performances and achievements have been continuously on the educational agenda since the early 1970s. Then the prime concern was for girls whose educational opportunities were so limiting that their performances vis-a-vis boys' were significantly lower. In the last 30 years, however, there has been a growing and pronounced reversal of boys' dominance and this reversal has prompted educational debate often in terms of a 'boys' crisis' requiring prompt attention. In contrast to the educational debates of the early 1970s many Australian educators' and write

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23

Quach, Jenny, and Frida Stenbäck. "Social mediestrategi för en mobil restaurang." Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27464.

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Purpose – The purpose of this report is to find out how to design a social media strategy with the purpose of increasing the number of followers and exposure of a mobile restaurant on selected platforms. Two different campaigns have been designed and the effects between them have been compared. Method – In order to answer our research questions, two comparative studies and a survey have been conducted. The first comparative study processes an analyzis of past viral campaigns to find common feautures for their successes. The second comparative study processes the selected variables on the clien

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