Academic literature on the topic 'Vegetarianism Social aspects'

Vegetarianism is on the rise worldwide and its importance is being emphasized in various ways, such as in its sustainability, environmental, food system, and ethical aspects. The purpose of the study is to identify motivations behind food choices and dietarian identity, to investigate the perceptions about plant-based foods, and to identify differences between vegetarians and omnivores. We conducted an online survey of 245 vegetarians and 246 omnivores. There was a significant difference between vegetarians and omnivores. In food choice motivations, vegetarians scored higher in the factors of ‘ethical concern’, ‘health’, and ‘convenience and price’, while omnivores responded higher in ‘sensory appeal’ and ‘weight control’ factors. In the dietarian identity, vegetarians scored higher in the ‘complex motivation’ and ‘strictness’ factors, while on the other hand omnivores scored higher in ‘out-group regard’ and ‘public regard’ factors. Although the reasons can be different, we confirmed that both vegetarians and omnivores are positive toward plant-based foods. Our results suggest that different strategies will be needed to promote plant-based food consumption to vegetarians and to omnivores.

Vegetarianism has gained more visibility in recent years. Despite the well-described effects of a vegetarian diet on health, its influence on the quality of life of the individuals who follow it still needs to be properly investigated. Quality of life relates to a subjective perception of well-being and functionality, and encompasses four main life domains: physical, psychological, social, and environmental. The adoption of a vegetarian diet, despite being a dietary pattern, could potentially influence and be influenced by all of these domains, either positively or negatively. This review aims to present an overview of the background, conceptualization, features, and potential effects of vegetarianism in all quality of life domains. The choice of adopting a vegetarian diet could have positive outcomes, such as better physical health, positive feelings related to the adoption of a morally correct attitude, an increased sense of belonging (to a vegetarian community), and lower environmental impact. Other factors, however, could have a negative impact on the quality of life of those choosing to abstain from meats or other animal products, especially when they go beyond one’s control. These include the environment, the social/cultural group in which a person is inserted, gender-based differences, economic aspects, and a limited access to a wide variety of plant-based foods. It is important to understand all the effects of adopting a vegetarian diet—beyond its nutritional aspects. Not only do studies in this area provide more consistent data, but they may also contribute to mitigating all factors that might prevent individuals from adopting a vegetarian diet, or that may have a negative impact on the quality of life of those who already follow it.

Increasing the relative availability of plant-based (versus animal source) foods seems promising in shifting consumption, but it remains unknown how and under what circumstances this happens. We performed two availability manipulations including different foods. The impact on food choice, social norm perceptions about what others do (descriptive) or approve of (injunctive), and salience was assessed. Non-vegetarian participants were visually (Study 1, n = 184) or physically (Study 2, n = 276) exposed to (a) four plant-based and two animal source foods or (b) vice versa. Participants chose one food item, either hypothetically (Study 1) or actually (Study 2), and reported the perceived social norms and salience of plant-based and animal source foods. The results showed no direct effects on food choice, injunctive norms, or salience. An increased proportion of plant-based (versus animal source) foods was interpreted in Study 1 as plant-based foods being less often chosen by others, whereas in Study 2, these foods were interpreted as being more often chosen (marginally significant), while animal source foods were interpreted as being less often chosen. The results suggest that a higher availability of plant-based foods influences descriptive norms, but future research should examine aspects potentially contributing to the contradictory normative interpretations (e.g., norm salience).

As formas alternativas de consumo baseadas em diferentes posições relacionadas às dietas alimentares, tais como o veganismo, vegetarianismo, vêm crescendo sua popularidade, aumentando o número de adeptos ao movimento e protagonizando o bem-estar dos animais. Ressalta-se que o mercado vegano está relacionado à produção de alimentos. Nesse sentido, objetivou-se descrever a influência do veganismo no setor agroalimentar. Para atender o objetivo, foi realizada uma análise sistemática e bibliométrica das pesquisas científicas publicadas nas bases de dados Web of ScienceTM e Scielo. Dessa forma, foram encontrados 23 artigos científicos que continham as palavras-chave vegan* e agri* em título, resumo ou palavra-chave no documento. Percebe-se que os resultados dos artigos se relacionam a dieta alimentar vegana com a produção de alimentos, uma vez que as pesquisas sugerem mudanças no nome dos produtos que complementam a dieta alimentar, a fim de educar os consumidores sobre escolhas alimentares mais saudáveis. Ainda, a dieta vegana está associada por três motivos: direito dos animais, bem-estar pessoal e/ou à saúde e meio ambiente. Concluiu-se que a conexão que o veganismo tem com o setor agroalimentar incorpora nas cadeias produtivas alimentares, refletindo no aspecto econômico, social e ambiental entre as nações, proporcionando uma dieta alternativa sustentável e de consumo consciente aos consumidores que adotam esse novo estilo de vida.

The approach of Critical Legal Studies that law is a cultural artefact that can be criticised is taken as point of departure in this paper. This insight is applied to food as a very important cultural artefact that permeates virtually every aspect of our personal and social lives. The paper then examines three types of restrictive diets, namely Kosher food production, halal food rules and vegetarianism. From this study it concludes that all three perform a vital social function of providing adherents with a unifying and identifying set of rules to foster social coherence. But it also provides adherents with a strong moral foundation that serves to justify a sense of moral superiority. Most importantly, all three these diets rest on a modernist view of morality in which absolute, unquestioning and universal truths are possible. It therefore serves to provide certainty in the postmodern condition of uncertainty and relativism. For that reason this study concludes that vegetarianism is the new religion – it provides people who no longer believe in traditional religions with a new certainty.

Cultured meat, fish, or dairy produced in vitro are discussed as one of the most substantial disruptions the food sector might encounter in the coming decades. These cultured proteins are proposed as a potential solution to the detrimental effects industrial food farming and fishing have on the environment and animal welfare as they would allow people to continue consuming meat, fish, or dairy products while at the same time substantially reducing the burden for the planet. For most people, however, this technology is still unknown, and it is largely unclear how they position themselves toward it. This paper presents the results of a representative survey (N = 3,864) in three Nordic countries (Norway, Denmark, and Finland). After briefly introducing the technological background, respondents spontaneously assessed their general attitude toward cultured proteins, their willingness to try them, and the likelihood that changes in 24 features of cultured protein would improve the respondents' attitude toward cultured protein products. The results showed that people in the studied countries have a neutral to a slightly positive view of cultured protein products. More familiarity seems to improve acceptance. Males, younger people, and vegans/vegetarians are particularly positive. The anticipated attitude change profiles showed that meat-eating identity, social norms, environmental concern, and country yielded the clearest profile differences, whereas health identity, age, innovativeness, income, education, and gender have smaller effects. People on a vegan or vegetarian diet cared less about most of the positive and negative aspects of cultured proteins compared to meat-eaters, with the exception of environmental and ethical aspects.

IntroductionEmpathy: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another, either in the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner; also: the capacity for this. (Merriam-Webster, “Empathy”)Compassion: sympathetic consciousness of others’ distress together with a desire to alleviate it. (Merriam-Webster, “Compassion”)After thirty years of being a vegetarian, my eyes were opened to the inherent cruelty in animal-use industries. I became vegan and spoke out on these issues at animal rights events, rallies and ethical leadership forums. My private psychology practice attracted a significant number of vegans who presented with symptoms of anxiety and depression. However, unlike many of my non-vegan clients who were unclear as to what caused their symptoms, vegans reported it as being directly related to their discovery of systematised animal misuse in society. It was as if they had extended their compassion beyond their own species.Despite these issues being increasingly discussed in open circles, this extension of compassion seems to be limited to veganism. Why is veganism increasing as a compassionate centre, with animal social justice being at its core? Drawing on key emotional experiences of vegans, based on a survey conducted in 2018 and observational data from a private psychology practice, this article explores the experiences of compassion and empathy of vegans, and the impact such experiences can have on social change.The Increase in VeganismVeganism has noticeably increased over the past decade, with greater public debate in the media. A 2016 Roy Morgan poll indicated that the number of strict vegetarian adults in Australia was 2.1 million; an increase of nearly half a million people over four years, and likely to grow (Roy Morgan). Internationally, veganism was the biggest trend of 2018, with over three times the level of interest online as “vegetarian” or “gluten-free” (The Vegan Society).I believe there are a number of reasons for this, including greater awareness through social media, increased social mobility, and people becoming aware of international practices (Oberst). Photos and videos of animal suffering are more easily accessible via mobile devices, and can be shared at a faster rate than mainstream media could traditionally share news (Forgrieve). Small budget Indie films have also shared unknown information with the public, such as Earthlings, Dominion, Cowspiracy, and Kangaroo. In addition to this, I believe there is a greater propensity for people to challenge authority and previous direction from doctors or politicians in what is known as “the era of respect” (Mowat, Corrigan, and Long).These circumstances and more have led to an increase in people making more informed, kinder choices with regard to veganism; suggesting the opening of a new era of compassion beyond one’s own species. However, living in a world where the majority of people’s consumer choices facilitates animal abuse behind closed doors, the vegan is left struggling with “the burden of knowing”; knowledge of the facts of animal mistreatment and the inability to change it or successfully induce others to acknowledge it (Mann, Vystopia).Case Study ResearchBetween 2013 and 2018 I held individual psychological counselling sessions with over 100 self-selected vegans. For these case studies, the definition of “vegan” means someone who has chosen to live their life underpinned by the philosophy of the non-use and non-exploitation of animals and informs what they eat, wear, use and are involved in. These individuals reached out to me because of the trauma they reported experiencing since learning of the ubiquitous nature of animal cruelty in society. They claimed to feel more comfortable with a vegan professional who they felt understood their anguish.From these sessions, using the qualitative research methodology of hermeneutics (Rennie), I began to notice a pattern relating to the nature and enormity of the typical vegan’s distress. Almost every vegan who came to see me presented with symptoms related to their awareness of the systemised cruelty towards animals. Their distress was compounded when they shared this information with their friends and family, whom they were sure would be equally upset by it. Instead, many people responded with indifference, criticism, and anger, saying that everyone has a right to choose what to eat. These feelings of frustration and powerlessness left them unable to reconcile competing beliefs; that the people they loved were capable of turning their eyes away from the suffering their consumer choices were financing. The typical symptoms they reported included (fig. 1):Complicated griefMental anguishDepressionAnxietySelf-medicationAnger and despairSelf-harmSuicidal thoughtsHopelessnessLonelinessPost-Traumatic Stress Disorder (PTSD)Fig. 1: Typical symptoms reported by vegans in individual counselling sessions, 2013–2018.After over 1,300 hours of one-to-one sessions with vegans around the world, plus anecdotal stories from vegans I met at numerous events, I came to believe that the vegan’s pain is unique to being vegan and warrants a specific definition.It is imperative to me that vegans do not become labelled as mentally ill or chronically dysfunctional, for which the only solution is medication. As a fellow sufferer of the “burden of knowing”, I wanted to create a term to validate our experience and avoid medicalising our plight. Only then can the vegan’s experience be examined from a humane perspective and solutions be found to help us. Then, we can become part of the rising tide of social action that says human superiority and animal abuse is unacceptable. Because I believe that this experience and associated symptoms are existential in nature, I called this “Vystopia” (Mann, Vystopia).VystopiaThe Existential crisis experienced by vegans, arising out of an awareness of the trance-like collusion with a dystopian world and the awareness of the greed, ubiquitous animal exploitation, and speciesism in a modern dystopia. (Mann, “Suffer”)Vystopia is the anguish a vegan feels, knowing about the systematised cruelty towards animals in society, and the further distress they experience with the unconscious collusion of non-vegans, and their resistance or criticism of this information. Many of my clients experienced a range of symptoms of vystopia (fig. 2): Feelings of alienation from non-vegansMisanthropyGuilt over past consumption of animalsGuilt that they are not doing enough to save animalsInability to enjoy normal aspects of lifeFrustration with non-vegans who don’t ask more questionsAnger with the “burden of knowing”Powerlessness when health professionals tell them “it’s normal”Fig. 2: Symptoms of VystopiaMisdiagnosis of the Vegan’s ConditionMany doctors have referred patients to me for mental health symptoms of eating disorders, social adjustment disorder, and self-harm. It is my opinion that vegans referred to me with these symptoms do not suffer from traditional eating or self-harm disorders.As I learned from working in a psychiatric teaching hospital in the UK, clients with these conditions are often deeply unaware of the reasons influencing their symptoms. Their symptoms become an outward sign of hidden or unconscious distress which is too painful to confront directly. The vegans sent to me are deeply distressed due to the horror they’ve witnessed or now know about in the animal industries.I discovered that regularly viewing graphic videos of animal abuse was linked with vegan clients diagnosed as having self-harm tendencies (Klonsky). They view these as they feel guilty if they don’t know about all aspects of the animal’s suffering. It’s only by knowing all the details that they can be informed and act to change it. Vegan clients who have told their doctors they “can’t eat around people who are consuming animals” are often diagnosed as having eating disorders, although they lack the typical medical symptoms of eating disorders. While it is possible for vegans, like anyone else, to suffer from these conditions, I believe that many clients have been misdiagnosed. For many, their symptoms are indicative of a normal, feeling human’s way of dealing with vystopia: The truth is that it is not a pathology, but the distress a vegan feels when they look at the state of the world and the cruelty and suffering and it’s an absolutely rational response any feeling human being should feel; a dystopian reaction to what they are seeing. (Klaper)Survey ResearchBetween February and July 2018, I conducted an anonymous online survey of 820 vegans. The survey comprised 26 multiple-choice questions covering 7 main areas:How long someone has been veganLength they have experienced vystopiaWhen vystopia was most experiencedWhere people seek help for vystopiaWhat they do to reduce symptomsFamily and relationships where significant others are not veganWhat support is most needed to help vystopiansResultsWhilst an in-depth analysis of the results is outside the scope of this article, some of the key responses are as follows (figs. 3–6):How long have you been vegan?1–5 years48%Less than 6 months16%6–12 months14%5–10 years12%10 years plus10%Fig. 3: Length of time as vegan.How long have you suffered from vystopia?1–5 years39%5–10 years21%6–12 months15%Less than 6 months13%10 years plus12%Fig. 4: Length of time suffering from vystopia.When do you most experience vystopia?Others around you eat animals79%Seeing images of animal cruelty78%Other people refuse to hear about animal cruelty78%Grocery shopping69%People laugh at you for being vegan56%Family celebrations55%Holidays40%At work events39%All the time37%When away from vegan friends30%Other8%NB: Participants invited to tick all that apply Fig. 5: When vystopia is experienced.What do you do to reduce your vystopia?Remove yourself from the world58%Increase animal advocacy55%Talk to friends34%Self-medicate (e.g. alcohol, drugs, food)24%Other16%See a doctor2%Fig. 6: Actions taken to reduce vystopia.Explaining the Differences in Adoption of VeganismWhy do some people extend their compassion towards animals whilst others are unaware of the need to do so, or believe it is anthropomorphic or sentimental? Research is needed to examine this more, but my own research and anecdotal experience suggests some factors:Social ConformityMany people are strongly influenced by what they perceive as socially normal (Mallinson and Hatemi). Cultural and family traditions, media, and community behaviour all influence the food and lifestyle choices of society. Most people are unaware that their consumer choices play a role in the mistreatment and abuse of animals.Social conditioning influences whether people choose to investigate new information further or continue with the status quo for the sake of fitting in. The need to fit in creates a social trance whereby people continue to collude with animal cruelty through their inaction, and in fact their willful ignorance means they are not likely to change their actions, as they don’t know any differently.The vegan is one who has chosen to find out the truth about animal exploitation and extend their compassion towards other species by abstaining from anything related to animal abuse.Personal and Social Defense MechanismsSimilar to social conformity, the concept of being “different” from the perceived norm is enough for many people to continue with their actions, regardless of the consequence for animals. Similarly, those who are suddenly privy to new information may feel judged by the messenger, and resistance is easier than change. The vegan is one who chooses to adjust their actions, despite the judgement or ridicule which may accompany it.Personality VariablesOn the Myers-Briggs Type Indicator (Myers and Myers), my anecdotal experience suggests that individuals with preferences for “feeling” over “thinking” are more likely to become vegan. The vegan community consists of many different personality types, with those who are strong “feeling” types more inclined to display empathy and empathetic action.Avoidance of Existential Anxiety When a person’s understanding of the world is challenged, this can create anxiety, where one is compelled to ask, “What else don’t I know?” If animal cruelty can occur at such a widespread rate—with most of society oblivious to it—what else is going on behind closed doors? For some, the reality of facing the truth can create enough angst that they will resist knowing and changing. The vegan may still experience such angst, but is compelled to change for the sake of the animals. Differing Capacity to Encompass Novel IdeasIdeas which vary from a widely believed ideology are often rejected, simply because the new idea is too radical to believe or comprehend. Consider the Law of Gravity or the concept of germs, both initially shunned by experts. Some people are more willing to delve into a new concept and explore the possibilities which come with it. Others are firmly tied to conformist ideology and will only jump on the bandwagon once others are driving it.Differing Levels of ConsciousnessIn the original book on Spiral Dynamics, Beck and Cowan talk about the magnetic forces that attract and repel individuals, the webs that connect people within organisations, and influence the rise and fall of nations and cultures. The book tracks our historic emergence from clans and tribes to networks and inter-connected networks. It identifies seven variations on how change occurs in individuals, society and leadership.Its relevance for veganism is in appreciating that there are different levels of consciousness in society. For example, a vegan passionate about the ethical treatment of animals would be faced with resistance from a hunter with a more tribal level of consciousness, according to the Spiral Dynamics model. It would be like two people from different planets communicating. Another example would be a community outraged by the influence of veganism on local employment, as demand for dairy reduces. By understanding where other people or groups are coming from, we can adapt the way in which we communicate. If vegans talk ethics and non-speciesism to people focused primarily on job security, they will face resistance.Tipping PointsIn marketing, the uptake of products and services follows a certain pattern. For example, in the 1990s, few people believed that the mobile phone market would explode to such a point. The same goes for changes in collective beliefs and ideas in society, such as the early protagonists for the Abolition of Slavery. These early innovators and adopters faced enormous resistance by those who benefited from the trade. As the movement gathered momentum, it reached what Gladwell has called the “Tipping Point”, “the moment of critical mass, the threshold, the boiling point” (12). As Gladwell stresses here, “ideas, products, messages and behaviours spread like viruses do” (7).In The Empathetic Civilization, Rifkin discusses society being wired for empathy. This occurs when the neurons in the brain mirror those of people around them, and can be likened to the psychological concept of “entrainment”. This phenomenon suggests that vegans have the ability to influence others through showing empathy and compassion.Increasingly, teenage vegans are referred to me who say, “I just had this awareness and know it is wrong to eat animals”. Many of them hadn’t seen anything on veganism or spoken to anyone about animal exploitation. I believe that this is an example of what Jung has called the “Collective Unconscious”; the structures of the unconscious mind which are shared among beings of the same species. This is encouraging for vegans who often feel helpless and cannot see how a vegan world will happen in their lifetime.ConclusionThose who are vegan for ethical reasons appear to feel compelled to take action to end animals’ plight. This may be because of the ubiquitous nature of the problem, but also because other people’s non-veganism is contributing to their vystopia.The extended compassion of vegans leaves them feeling depressed, wondering how enough people are going to change in order for veganism to become the new norm. The concept of entrainment is an encouraging one for vegans, reminding us of the importance of playing our part in being the example we want others to “entrain” to.It is my experience that empathy alone will not alleviate vystopia for these ethically-driven vegans. Vystopia can only be alleviated through action. A person may feel compelled to take action to end the suffering of refugees, children, the homeless and when they tell people, their efforts are applauded. The vegan who changes their everyday consumer choices to end animal suffering is often met with resistance, derision or criticism, as the non-vegan insists they have choice or that animals are inferior to humans. Another person may disagree with animal cruelty and yet refuse to change their consumer habits which finance the cruelty. One’s food choices are powerful political actions, and disagreeing with animal cruelty yet eating animals fuels the vegan’s vystopia. By shifting our focus from how awful the world is to taking action every day to mirror the vegan world we seek, we are creating a new norm to which others will entrain.With the increase in veganism trending upwards, the changes we are seeing across the world might mirror our compulsion to act. While the depth of animal empathy and vystopia is full of real anguish, I believe it also provides what we need to propel the world towards a vegan norm.ReferencesBeck, Don Edward, and Christopher Cowan. Spiral Dynamics: Mastering Values, Leadership and Change. New York: Wiley-Blackwell, 2005.Cowspiracy: The Sustainability Secret. Dirs. Kip Anderson and Keegan Kuhn. Appian Way, A.U.M. Films, First Spark Media, 2014.Dominion. Dir. Chris Delforce. Aussie Farms, 2018.Earthlings. Dir. Shaun Monson. Libra Max and Maggie Q, 2005.Forgrieve, Janet. “The Growing Acceptance of Veganism.” Forbes 2 Nov. 2018. 29 Mar. 2018 <https://www.forbes.com/sites/janetforgrieve/2018/11/02/picturing-a-kindler-gentler-world-vegan-month/#331421342f2b>.Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. London: Abacus, 2000.Jung, Carl G. The Structure and Dynamics of the Psyche. 1969.Kangaroo: A Love-Hate Story. Dirs. Michael McIntyre and Kate Clere-McIntyre. Hopping Pictures, 2017.Klaper, Michael. “Interview with Dr. Michael Klaper.” YouTube 17 Aug. 2018. 29 Mar. 2019 <https://www.youtube.com/watch?time_continue=87&v=8EQOUODlq2c>.Klonsky, E. David. “The Functions of Deliberate Self-Injury: A Review of the Evidence.” Clinical Psychology Review 27.2 (2007): 226–39. Mallinson, Daniel J., and Peter K. Hatemi. “The Effects of Information and Social Conformity on Opinion Change.” Plos One 13.5 (2018). 29 Mar. 2019 <https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0196600>.Mann, Clare. “Do You Suffer from Vystopia? The Discovery of Systemised Cruelty.” Blog post. No date. 5 Apr. 2019 <https://www.veganpsychologist.com/do-you-suffer-from-vystopia/?platform=hootsuite>.———. Vystopia: The Anguish of Being Vegan in a Non-Vegan World. Sydney: Communicate31, 2018.Mowat, Andrew, John Corrigan, and Douglas Long. The Success Zone: 5 Powerful Steps to Growing Yourself and Leading Others. Mt. Evelyn: Global Publishing Group, 2009.Myers, Isabel Briggs, and Peter B. Myers. Gifts Differing: Understanding Personality Type. 2nd ed. Mountain View: Consulting Psychologists Press, 1995.Oberst, Lindsay. “Why the Global Rise in Vegan and Plant-Based Eating Isn’t a Fad (600% Increase in U.S. Vegans + Other Astounding Stats).” Food Revolution Network 18 Jan. 2018. 20 Mar. 2019 <https://foodrevolution.org/blog/vegan-statistics-global/>. Rennie, David L. “Methodical Hermeneutics and Humanistic Psychology.” The Humanistic Psychologist 35.1 (2007): 1-14.Rifkin, Jeremy. The Empathic Civilization: The Race to Global Consciousness in a World in Crisis. Cambridge: Polity, 2010.Roy Morgan. “The Slow But Steady Rise of Vegetarianism in Australia.” Roy Morgan 15 Aug. 2016. 29 Mar. 2019 <http://www.roymorgan.com/findings/vegetarianisms-slow-but-steady-rise-in-australia-201608151105>.The Vegan Society. “Statistics.” The Vegan Society, 2019. 20 Mar. 2019 <https://www.vegansociety.com/news/media/statistics>.

IntroductionFrom reality television and self-help literature to exhortations to be “true to yourself,” authenticity pervades contemporary culture. Despite their prevalence, cultures of self-improvement and authenticity are routinely linked to arguments about increasing narcissism and declining care for others. Self-improvement involves self-based practices geared to help realise the “improved” and “better you” while authenticity is focused on developing the unique, inner and “real” you. Critiques of both self-improvement and authenticity culture are particularly evident in a sociological tradition of “cultural pessimism” (Hookway, Moral). This group of thinkers argue that the dominance of a “therapeutic” culture where the “self improved is the ultimate concern of modern culture” has catastrophic social and moral consequences (Reiff; Bell; Lasch; Bellah; Bauman and Donskis). Drawing upon Charles Taylor, I take critical aim at such assessments, arguing that ideals and practices of authenticity can be morally productive. I then turn to an empirical investigation of how everyday Australians understand and practice morality based on a qualitative analysis of 44 Australian blogs combined with 25 follow-up online in-depth interviews. I suggest that while the data shows the prevalence and significance of “being true to yourself” as an orientating principle, the bloggers produce a version of authenticity that misses the relational and socially-shaped character of self and morality (Taylor; Vannini and Williams).Authenticity and NarcissismA key tenet of modern cultural diagnosis (Rieff, Bell; Lasch; Bellah; Bauman and Donskis) is that Westerners have become increasingly “narcissistic” as cultural authority weakens and the self becomes something to “be discovered” and “worked out” (Bauman). Rieff, a key proponent of this tradition, locates the problem specifically with the rise of therapeutic culture in the 1960s, which denied the proper prohibitive function of culture and transformed moral problems into analytic issues for the self-actualising and “authentic” self. Bell identifies growing consumerism and weakening religion as issuing a shift from a culture of restraint to a culture of release, resulting in an unparalleled permissiveness, hedonism and potential nihilism. More recently, Bauman and Donskis (13) argue that our consumerist pursuit of “authentic” or “peak” experiences tears apart the once solid social bonds of the past. For these theorists, a modern culture postulating the uniqueness and authenticity of the individual can only result in a diminishing care for others and a self-defeating culture of self-fulfilment.Lasch launches perhaps the most scathing critique of “authenticity” culture. Lasch asserts that the modern West has seen the emergence of a “culture of narcissism:” a culture pathologically preoccupied with the care and well-being of the self. He contends that meaning and morality comes to be increasingly defined through the lens of “psychic self-improvement” and “an intense preoccupation with the self” (Lasch 25). Lasch writes:Having no hope of improving their lives in any of the ways that matter, people have convinced themselves that what matters is psychic self-improvement: getting in touch with their feelings, eating health food, taking lessons in ballet or belly-dancing, immersing themselves in the wisdom of the East, jogging, learning how to relate’, overcoming the ‘fear of pleasure’ (Lasch 4).This search for self-fulfilment within the private realm of the self offers little hope of escape in Lasch’s analysis. It is a symptom of the disease rather than a treatment. Having sacrificed obedience to a higher authority for an intensive focus on the authentic and self-actualising self, the modern West is left with amoral, uncaring and “narcissistic” selves (Lasch). In the end, morality has little hope in a culture in which the individual is allowed to create their “own set of rules,” where “no” has disappeared from our moral vocabulary, and where foundational moral laws enforced by religious tradition and higher moral authorities have disappeared.Self-Improvement and Authenticity as Moral Ideals A central problem with cultural decline accounts is that they miss how the search for personal authenticity or self-discovery could be morally productive (Taylor). Practices of therapy and self-improvement do not always need to be one-dimensionally read as exemplars of narcissism (Wright). For example, it is important to recognise how contemporary therapeutic and confessional cultures, underpinned by a focus on self-authenticity, self-discovery and personal growth, can emphasise the “moral makeover” or becoming a “better” person (Elliott and Lemert 124). Talk-shows, self-help literature, reality TV and blogging are all cultural examples that underpin how the therapeutic search for authenticity does not have to read as a one-way road to shrinking moral concern.Lasch’s indices of moral decline—“the wisdom of the east” or “eating health food”—can also be read in a more positive moral light. Take yoga, meditation and vegetarianism as examples. These practices are growing rapidly in popularity in Australia (Penman; Hookway, Moral) and have a strong cultural focus on values of authenticity. While these self-practices emphasise personal growth, self-awareness and self-care, at the same time they promote ethical relations of responsibility between self, others, body, nature, animals and environment. As actor Gillian Anderson said: “the whole thing about meditation and yoga is about connecting to the higher part of yourself, and then seeing that every living thing is connected in some way” (Marati). Could these practices, therefore, not be re-interpreted as self-originating acts of ethics—as acts of personal authenticity that morally recognise the Other? (Taylor)?Taylor (1992) provides a useful approach to salvage values of authenticity from the despair of much cultural diagnosis. He (81) suggests that the ethical ideal of authenticity—wrapped in notions of self-discovery, self-fulfilment and personal improvement—now plays a central role in modern Western culture. Taylor (11) emphasises the moral possibilities of authenticity as an ethical ideal built on the principle of “being true to yourself” (Taylor 26). This is a moral mode that rests in the moral ideal of “being true to my own originality,” which is “something only I can articulate” (Taylor 29).Taylor (74) contends that “at its best” authenticity as a contemporary ideal “allows a richer model of existence.” Rather than destroying it point-blank for its weaknesses, Taylor sets as his task to raise the bar of the ideal. He suggests that authenticity in this higher form calls upon people to adopt a self-responsible form of life that engenders people to be “true to themselves” within relations of responsibility to others. The key to achieving this is a tempered version of authenticity that acknowledges its “constitutive tensions” (Taylor 71). This is a reconstructed ideal that balances the creative, original and non-conformist dimensions of authenticity—the artistic aspects—with external signifiers or points of reference outside the self.What Taylor is doing here is putting some checks and balances around authenticity as a notion of unfettered self-determining freedom. He does this by underlining the significance of the self in relation to what he calls “horizons of significance.” For Taylor, it is only through “horizons of significance”—for example, history, nature, charity, citizenship and God—that we come to know and recognise ourselves in meaningful ways (45–48; 68). Taylor highlights here the importance of a social self where the individual choosing/feeling self is absurd taken in isolation from others (36).Like the poet, the musician or the artist, moral creation is personal and intensely subjective but it is still connected to a social self. For example, vegetarianism or yoga may involve the development of an authentic relationship with the self through the cultivation of qualities of personal awareness, growth and self-care but they are also fundamentally about dialogical relations with others—with animals, with nature, with a sense of social and cosmic connectedness. As Taylor asserts, personal sensibility finds significance in the construction of a world independent of self-choice and feeling (89). The value of Taylor is that he recovers authenticity and practices of self-improvement from the straight out negativity of decline theory but does not trivialise morality to a sort of unfettered self-determining and disencumbered freedom. This theoretical discussion provides a conceptual framework in which to investigate how everyday moralities are constructed and practiced in contemporary Australia.Present Study How do Australians understand and experience morality in their everyday lives? What role does authenticity play? What are the implications of this and what it does it mean for authenticity as a contemporary ethical ideal? To help answer these questions I now report the findings of a qualitative study I conducted into everyday Australian moralities. A small qualitative sample of bloggers is in no way representative of the population but provides some illustrative examples of the shape and influence of authenticity culture on moral life. The aim of the everyday moralities project was to “thickly describe” (Geertz) how individuals “write” and “talk” their everyday moral worlds into existence from their own perspectives. The first part of the study involved a qualitative analysis of 44 Australian blogs. Blogs offered an original empirical lens through which to investigate the contemporary production of morality and selfhood in late-modernity. The blogs were selected as a form of personal life record (Thomas and Znaniecki 1833) that allowed access to spontaneous accounts of everyday life that reflected what was important to the blogger without the intervention of a researcher (Hookway, Entering). The blogs were sampled from the blog hosting Website LiveJournal (LJ). Blogs were selected that contained at least two incidents, moments, descriptions or experiences that shed light on the blogger’s everyday moral constructions and practices. The second part of the study inviting sampled bloggers to participate in an online interview to further develop themes expressed in their blog posts. This resulted in 25 online interviews, which were conducted via various instant-messaging programs.“Being True to Yourself”: Authenticity as Moral Value? Meet Queen_Extremist, a 26 year-old female university student from Melbourne and president of the university student association. While writing that her life is “all in a spin”, Queen_Extremist says she “likes who I am, I like the way I do things, I’m proud of what I’ve achieved. I stayed true to myself”. Although Queen_Extremist may position herself as someone who is “not sure what [her] beliefs are based on, or whether they are worthwhile”, she “knows who she is”. And while potentially conflicted about whether “the concept of staying true to one’s self is arrogant and selfish”, “being true to yourself” according to what “feels right” is positioned as a sort of royal road to the construction of everyday rightness. She writes:I know what I feel. I know when something feels wrong to me. I know when something feels right. And I know that it feels terrible when I do something that feels wrong. It’s not logical. It’s not rational. I don’t know if it’s the right thing to do or if it’s selfish or arrogant. But I don't like being something I’m not. I don't like being false or changing my personality for others. I’m really happy with who I am. If something contrary to that is required, I suggest that someone other than me is requested to do it.Queen_Extremist offers a clear articulation of the everyday guiding power of authenticity. This type of morality is rooted in an obligation to realise an authentic selfhood found in a feeling-based sense of right and wrong. One “looks within” to the subjective and authentic world of the feeling and true self to determine “right” and “wrong.” The source of “who I am” is found within the inner world of “true feelings”. So while Queen_Extremist may feel that she does not “know much about anything” she is confident in her knowledge of who she truly is and what she truly feels. This is an ethical knowledge that she can explicitly trust. The trick for Queen_Extremist’s practice of an “ethics of authenticity” is discovering who you are and sticking to it.Universal_cloak, Squash_pippa and Snifflethebouncer all advance a similar moral strategy that highlights the power of “being true to yourself”. 32-year-old Universal_cloak, an artistic designer from Melbourne, writes on her blog of the importance of “being true to yourself” and its helping role in “making moral choices about who I am and what I stand for”:Being true to yourself is one of the most important things you can nurture in life … I think it’s important to live your life in a way that reflects who you are. If you lead a false life you will sooner or later run into problems because you’re ignoring huge parts of yourself that require attention (interview).Universal_cloak believes that “it’s morally wrong to avoid, ignore or otherwise mistreat yourself”. Inverting “do unto others”, she writes, “if you wouldn’t do it to other people, don’t do it to yourself”. She reasons that to not be “who you are” is inherently self-destructive: “I have known people who have ignored who they are, and as a result have sort of ‘soured themselves’”. For Universal_cloak, a corollary of “souring” the self is “souring” relations to others: “in turn, they build up this sourness and it reflects in their life, making them sour toward other people”. For Universal_cloak, authenticity not only governs the relation of self upon self but also involves relations of care with others; the personal search for authenticity is connected to how one treats and relates to other people.Similarly, Snifflethebouncer, a 22-year old PhD student from Sydney, writes “one of the things that matters most to me, with morality, is that you feel genuine about what you’re doing”. Feeling emerges here as a strategy to validate a “genuine” or “authentic” morality:You feel in your heart that it’s the right thing. If you feel one thing and do something else, then you’re not being true to yourself. If I feel one thing is the right thing to do, but I do something else (to benefit myself, most probably), then I’ll feel bad about it, and I’ll feel I haven't followed my morals.Squash_pippa, a 32-year-old female community worker from Sydney, elaborates the significance of “being true to yourself” as a code of action by describing a story about someone who “invented themselves to be someone that they’re not” and how this had caused her to feel inferior, to even “hate” herself “for not being as good as what they were”. She explains, claiming to now see the “situation objectively”, that this person had actually lied about “who they were” by “making themselves out to be so good”. They had violated the ideal of being the “real” and “authentic” you. For Squash_pippa this meant they were actually a “lesser person” as they were not prepared to accept the reality of “who they really are”. This notion of being authentic to the self (Taylor) is something Squash_pippa says she has always committed to. She is “who I am” and “never compromises what ‘feels’ right”:I am who I am and people can either like me or hate me, either way I’m not too fussy just as long as I never have to go against the morals and values I have and never compromise what ‘feels’ right … We all have our faults and they're not always easy to accept but it takes a stronger person to accept who they really are than the one who lies and makes themselves to be someone who they’re not.Queen_Extremist, Universal_cloak, Squash_pippa and Snifflethebouncer evoke a type of “ethics of authenticity”, where the notion of “being true to yourself” is sourced from the “romantic solace” of moral feeling. In these accounts, there is only one true or authentic self—the rest are imposters that lead to falseness and the problems of inauthenticity, fakery and phoniness—the contemporary sins of an “age of authenticity”.Being true to self is developed in these accounts as a life-principle that suggests we all have a unique and original way of being moral within us that needs to be realised and fulfilled. For these bloggers, the primary moral task is to search and reveal the “authentic” self, the real and truthful self that lurks within. While “being true to yourself” operates as a powerful framework of belief in these blog accounts, it does not meet Taylor’s criteria of authenticity in its “higher form.” Authenticity is mobilised in its more “narcissistic” form, where moral talk is never linked to something external to the self. For example, Queen_Extremist knows who she is and does not want to be something she is not. Likewise, Universal_Cloak believes in living life “in a way that reflects who you are”. These are highly subjectivist accounts of morality which not only ignore the social basis of morality but also present morality as unilateral and deaf rather than something that is responsive to people’s suffering or flourishing (Sayer). Authenticity—using Taylor’s language—is presented in an impoverished form where ideals of action never reside outside the self and thus fail to invoke a better or higher form of life worth searching and striving for (Taylor 61). In many ways, we end up with evidence that support declinist accounts of authenticity discourses as self-centred, introverted and amoral.ConclusionIn this paper I have examined the importance of authenticity as a contemporary cultural and moral value. In the first part, I showed how authenticity and cultures of self-fulfilment have been negatively theorised by the “cultural pessimists.” Using the work of Taylor, I went on to argue that authenticity, particularly the ethical principle of “being true to yourself” can be retrieved from the pessimism of thinkers like Rieff, Lasch, Bell, Bauman and Donskis. I argue that Taylor is particularly important in how he recognises the value of authenticity in terms of it’s creative and artistic dimensions but also the external “horizons of significance” that give it substance, life and meaning. The second part of the paper moved to an empirical analysis of how authenticity was mobilized by a selection of Australian bloggers. For these individuals, to be authentic means not “being something I’m not” (Queen_Extremist); “not leading a false life” (Universal_cloak); and not “inventing” yourself “as someone else”. Like reality television contestants, their task is to sort the real from the fake, from those “playing the game” and those being themselves—to work out who’s being “real” and who’s not. Why authenticity is clearly a powerful guide for this group of bloggers, their accounts do seem to partly support the pessimists’ charge of narcissism. Ideas of authenticity are presented as coming purely from inside the self without reference to external “horizons of significance.” This leaves us with an anemic form of authenticity that ignores the social basis of self, authenticity and morality (Taylor).“Being true to yourself” is a moral strategy that invokes a modernist assumption of a stable and unitary model of self. It is a version of self that appears distinctly “non-liquid” (Bauman). There are, for example, no “multiple” or “fragmented” selves in the blog accounts of Queen_Extremist, Universal_cloak and Snifflethebouncer but only “true” and “false” “personalities”; “real”, “false” or “invented selves”. As Universal_cloak says, being “true to yourself” means “to live your life in a way that reflects who you are” (Universal_cloak). In this way the bloggers appear to not only miss the socially-shaped character of the moral self but also the aboutness of morality—how morality is about people’s well-being, suffering and flourishing rather than simply the authority of the subject (Sayer).Two key research agendas emerge from these findings. First, further research is needed to empirically investigate wider practices of authenticity and morality beyond internet populations and to examine the extent and shape of narcissism. Second, there are fruitful lines of inquiry in investigating the dynamics of “being true to yourself” in a “liquid” age supposedly defined by identity reinvention and instant transformation (Elliott and Lemert). Does the pursuit of an authentic ethical self represent a form of resistance to identity fluidity and reinvention or could it actually feed the short-termism of a “no strings attached” world, where the search for “true” or “authentic” selves promote a culture of “moving on” and weak social bonds (Bauman and Donskis 14)?ReferencesBauman, Zygmunt, and Donskis, Leonidas. Moral Blindness: The Loss of Sensitivity in Liquid Modernity. Cambridge: Polity, 2013. Bauman, Zygmunt. Liquid Modernity. Cambridge: Polity, 2000.Bell, Daniel. The Cultural Contradictions of Capitalism. New York: Basic Books, 1976.Bellah, Robert, Richard Madsen, William M. Sullivan, Ann Swidler, and Steve Tipton. Habits of the Heart: Individualism and Commitment in American Life. Berkeley: U of California P, 1996.Elliott, Anthony and Charles Lemert. The New Individualism: The Emotional Costs of Globalization. New York: Routledge, 2006.Geertz, Clifford. The Interpretation of Cultures. New York: Basic Books, 1973.Hookway, Nicholas. “Entering the Blogosphere: Some Strategies for Using Blogs in Social Research.” Qualitative Research 8.1 (2008): 91–113.Hookway, Nicholas. “Moral Decline Sociology: Critiquing the Legacy of Durkheim.” Journal of Sociology 20 Jan. 2014. DOI: 10.1177/1440783313514644.Lasch, Christopher. The Culture of Narcissism: American Life in an Age of Diminishing Expectations. New York: W.W. Norton, 1979. Marati, Jessica. 50 Quotes about Meditation and Yoga. 2012. 15 Jan. 2015 ‹http://ecosalon.com/50-quotes-on-meditation-amp-yoga/›.Penman, Stephen. Yoga in Australia: Sign of the Times. 2010. 15 Jan. 2015 ‹http://www.yogasurvey.com/SignoftheTimes.pdf›.Rieff, Phillip. The Triumph of the Therapeutic: Uses of Faith after Freud. New York: Harper and Row, [1966] 1987.Sayer, Andrew. Why Things Matter to People. New York: Cambridge UP, 2011.Taylor, Charles. The Ethics of Authenticity. Cambridge: Harvard UP, 1992.Thomas, William I. and Florian Znaniecki. The Polish Peasant in Europe and America. New York: Dover,[1918] 1958.Vannini, Phillip and J. Patrick Williams. Authenticity in Culture, Self and Society. Surrey: Ashgate, 2009. Wright, Katie. “Theorizing Therapeutic Culture: Past Influences, Future Directions.” Journal of Sociology 44.1 (2008): 321–336.

Includes bibliographical references (leaves 327-346). A random population survey and a survey of vegetarians were conducted to examine South Australians' beliefs about meat and vegetarianism. Meat beliefs, barriers and benefits of vegetarianism, meat consumption, personal values, use of and trust in sources of food/nutrition/health information and demographic variables were measured.

El presente texto representa el trabajo de tesis de post grado desarrollado durante los años 2008 y 2009, en el marco del Programa de Magíster en Psicología mención Psicología Comunitaria en la Facultad de Ciencias Sociales de la Universidad de Chile. Este trabajo tiene como soporte un conjunto de reflexiones, observaciones empíricas y entrevistas en profundidad realizadas en la ciudad de Santiago de Chile, a partir de la segunda mitad del año 2008 hasta el año 2009 inclusive, a jóvenes hombres y mujeres pertenecientes a agrupaciones ambientalistas, animalistas, veganas, vegetarianas, entre otras, cuyo ámbito de influencia tiene el propósito de preservar y difundir la protección del medio ambiente.

A random population survey (n=601) and a survey of vegetarians (n=106) were conducted to examine South Australians' beliefs about meat and vegetarianism. Meat beliefs, barriers and benefits of vegetarianism, meat consumption, personal values, use of and trust in sources of food/nutrition/health information and demographic variables were measured via a written questionnaire. There were differences in the responses of vegetarians, semi-vegetarians, and non-vegetarians. For example, vegetarians were more likely than non-vegetarians to use and trust unorthodox information sources and to hold universal values (e.g. 'equality'). The factors associated with meat consumption and four sets of health-related beliefs about meat and vegetarianism (Meat is Necessary, Vegetarianism Health Concerns and Appreciates Meat, Meat is Unhealthy, Health Benefits of Vegetarianism) were examined. Other (health and non-health) beliefs, barriers and benefits of vegetarianism were the most important factors overall to be associated with these beliefs and with meat consumption. Information sources were also associated (particularly orthodox, unorthodox, mass media, advertising, and social sources). Together, these results provided insight into how consumption of meat and plant foods might be influenced. Finally, the proportion of prospective vegetarians was gauged. Approximately 15% of non-vegetarians were found to hold similar beliefs about vegetarianism as vegetarians. Prospective vegetarians were distinct from vegetarians and the remaining omnivores. For example, they were less likely than the remaining omnivores to eat red meat as frequently or to be Anglo-Australian. The research suggested that a significant portion of the population is interested in vegetarian diets, but that certain barriers need to be overcome if this is to increase and lead to dietary change; in particular, the beliefs that vegetarian diets are nutritionally inadequate and that meat is essential for health. Tailored communications about how to prepare healthy, tasty vegetarian meals may also be useful. The results indicated the sources of food/nutrition/health information that may be most appropriate to disseminate such messages. Additionally, it was found that ethical (e.g. environmental, animal welfare) issues were linked to health and dietary behaviour. They may need to be more fully addressed by health professionals if the public is to obtain maximum benefit from plant-based diets, with minimum risk.
Thesis (Ph.D.)--Department of Public Health, 2001.