Relevant bibliographies by topics / Value proposition for consumers

Academic literature on the topic 'Value proposition for consumers'

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Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Value proposition for consumers"

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Hlinenko, Larysa, and Yurii Daynovskyy. "Development of the IoT business models according the BMC template." Marketing and Digital Technologies 5, no. 1 (March 14, 2021): 42–73. http://dx.doi.org/10.15276/mdt.5.1.2021.4.

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The aim of the article. Internet of Things (IoT) technologies deeply affect business development and, as a consequence, business models (BMs) as a way of doing business by its actors. Conventional firm-centric e-business models are not always good for the IoT due to its ecosystem nature; implementing innovative models faces a number of challenges. It is a BMC (Business Model Canvas) template that is mainly used to create business models at enterprise level. Modified in accordance with the specifics of IoT, BMC templates overcome the limitations of the classical BMC and provide interrelated BMC solutions for the different layers of the IoT architecture. However, all of these templates, when modelling value propositions, focus only on the current state of consumer needs. The models ignore the interdependencies between the allowable attribute values of the certain BMC blocks, in particular between key resources, value proposition and revenue model. The article aims to analyse the IoT business models based on BMC, to identify the effective values of individual components of the BMC and the expediency of combining them within a particular BM and to specify means of taking into account the changing state of consumer needs in the formation of the BMC components. Analyses results. The IoT outlines a paradigm relying on a continuous set of things which interact with forming a worldwide dynamic network. The functionality of the IoT device sets the technological constraints and perspectives for value propositions and revenue generation modesl. The analysis of the proposed variants of IoT BMC and their successful implementation cases provided for clarification and generalisation of effective value propositions consistent with IoT specificity. For each of these value propositions the compatible revenue models and required functions of IoT devices were identified. In accordance with the proposed sophisticated classification of the IoT device functionalities, the valid types of IoT devices as a key resource for the realisation of a particular value proposition were identified. The formation of the BM should start from developing the concept of value offered to the consumer. To be effective the creation of the value proposition should be preceded by the identification of the consumer need and the state of its satisfaction by existing means. This state can be the following one: the need exists, but is not recognized by consumers and is not satisfied by existing means at all; the need exists and is identified by consumers but is not satisfied by existing means at all; the need is clear to consumers but is not fully satisfied by existing means. In the first two cases, the value proposition should ensure meeting the need at a minimum sufficient level. In case the means of satisfying the need exist, it is necessary to assess the current state of satisfying the need and to determine the extent to which the proposed IoT solution would change this state. The lines of development of needs and means of their satisfaction, adapted to the specifics of the particular need and IoT at large, are proposed to be used for assessing the state of need satisfaction. Specificity of IoT requires supplementing the set of lines of development of needs and satisfaction means with the lines launched by IoT possibilities. Several such lines, in particular, the line of increasing the consumer's awareness and the line of increasing the ideality of the final need satisfaction, have been proposed. A matrix of need parameters has been developed to simplify the consideration of the content and state of need in the formation of value and revenue models. Conclusions and directions for further research. The importance of taking into account the characteristics of needs in value proposition design makes it necessary to identify "Needs" as a distinct BMC component described by a set of specific attributes. The values of these attributes, together with the resources of the participants, provide the basis for the value proposition content and affect the choice of the revenue model. Setting the attribute values requires determining the current and expected state of needs and the means of meeting them on relevant lines of development, the further elaboration and parameterisation of which, taking into account the specificity of IoT, is the subject of further research. The result of the digital service provided by the IoT device appears to be a key innovative element of the IoT value proposition. That suggests the separating the "IoT contribution" element in the "Value proposition" component of the BMC or introducing it as a BMC component to reflect the relevant digital service. The content of the service will determine the functionality of the IoT device and the IT infrastructure requirements. When defining the value proposition, the real change in the state of all the components of the IoT ecosystem causing changes in the prioritisation of individual needs should also be considered. Clarifying the concept of the value proposition, the needs it satisfies and the specific "IoT component" of value creates the basis for identifying consumer segments and the ways of interacting with them. Compatibility and effectiveness of the joint use of specific value propositions and revenue models as well as compliance of the value proposition content, cost and promotion to the target consumer demands should be also considered when specifying the blocks of BMC. The BMC is to be built for each of the ioT ecosystem partners. The present research recommendations refer mainly to developers and manufacturers of IoT devices and service providers; the construction of the BMC for other IoT system key players (platform providers/providers, system integrators and marketplace providers), as well as the problem of these models coordination, should be the subjects of separate research. Keywords: Internet of Things (IoT), business model, Business Model Canvas (BMC), value proposition, revenue model
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Liu, Hongshen, Yuying Fu, and Hao He. "The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being." Complexity 2020 (October 15, 2020): 1–10. http://dx.doi.org/10.1155/2020/8813906.

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Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused view. This study explored the mechanism and boundary conditions of experiential marketing on urban consumers’ well-being with a survey data collected from 256 consumers in the catering service industry in China. The results showed that experiential marketing had a significant positive impact on consumer well-being, experiential value played a partial mediation role between experiential marketing and consumer well-being, value proposition engagement moderated the relationship between experiential value and consumer well-being, and value proposition engagement moderated the mediation role of experiential value between experiential marketing and consumer well-being. This study complements the literature of transformative service by revealing a complex mechanism relating to the effects of experiential marketing on urban consumers’ well-being and provides theoretical guidance for service enterprises to improve their offerings.
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Cruz, Breno de Paula Andrade, and Delane Botelho. "Proposition of the relational boycott." Management Research: The Journal of the Iberoamerican Academy of Management 13, no. 3 (November 16, 2015): 315–33. http://dx.doi.org/10.1108/mrjiam-05-2015-0593.

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Purpose – The purpose of this study is to identify, in the context of virtual social networks (VSNs), other types of boycott which have not yet been addressed in the literature. We relate the boycott(s) emerged on the VSNs with those found in the literature (economic, religious, of minorities, ecological and labor boycott), and verify the motivation that must be unique to such context. Design/methodology/approach – Grounded theory was used in triangulation with netnography (interacting with 183 customers), non-participant observation (68 postings/47 complaints, from 2009 to 2012) and in-depth interview (15 consumers). Findings – A new classification of boycott was proposed, which emerged on the basis of company service quality, named “relational boycott”, which can generate additional acts of repudiation, such as interaction, unity of the group and encouragement of third parties. Research limitations/implications – The model of relational boycott proposed was not empirically tested, but insights for future test are provided. Practical implications – A model of how the relational boycott is structured is provided, being a deliberate, primary act of the consumer resulting from the management problems of a company generating backlash actions. Social implications – Since boycott represents a mechanism of protesting, it is a way that consumers pressure companies to provide better services and products, which may improve consumer’s wellbeing in the long range. Originality/value – A new type of boycott emerges in the research, named relational boycott, structured in a model that can be tested empirically.
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Konstantoulaki, Kleopatra, Ahmet Yigitbas, Apostolos Giovanis, and Ioannis Rizomyliotis. "CONSUMER ATTITUDES AND BEHAVIOURAL INTENTIONS TOWARDS CORPORATE SOCIAL RESPONSIBILITY: EVIDENCE FROM THE AIRLINE INDUSTRY." Journal of Air Transport Studies 11, no. 1 (January 1, 2020): 47–70. http://dx.doi.org/10.38008/jats.v11i1.154.

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This paper explores consumers’ attitudes and behavioural intentions towards corporate social responsibility (CSR) practices in the airline industry by examining the role of consumers’ perceived values and expectations towards CSR initiatives in the airline industry. Data pertaining to customers in the airline industry is used to determine the role of consumer values and expectations in relation to the attitudes and behavioural intentions towards CSR initiatives. According to results, consumer perceptions of value dimensions and CSR expectations have a significant positive effect on customer attitudes when purchasing services in the airline industry. Results also indicate that customer attitudes have a significant positive relationship with consumers’ purchase intentions in the airline industry. The paper discusses implications for managers and adds to the understanding of CSR initiatives and how they can increase companies’ value proposition.
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Levens, Michael. "Enhancing the Value of Lifestyle Bundles." Economics and Culture 16, no. 1 (June 1, 2019): 1–7. http://dx.doi.org/10.2478/jec-2019-0001.

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Abstract Research purpose. The study of marketing a lifestyle offering involves allowing brands from different categories to collaborate in giving, essentially, a new offering as a bundle to consumers. This is particularly important for brands operating in segments that have a significant loyalty or in segments that have become or are becoming commodities. A lifestyle offering can span categories and address latent consumer attitudes such as aspiration and convenience. Lifestyle bundles were introduced as a “way of life that individuals express by choosing to allocate their time and personal resources to a single package of two or more goods or services that they believe represent their current or desired way of life” (Levens, 2010). The initial research on lifestyle bundles was contextualized through a bundled multi-category luxury offering, targeting affluent consumers, which was built on the concepts of luxury marketing, bundling and the needs, attitudes and behaviours of affluent consumers. The bundle items include a home, a vehicle and a vacation club. This paper revisits the original work on this topic and explores ways to enhance interest in the underlying bundle proposition. Design / Methodology / Approach. The methodology to explore enhancements to the lifestyle bundles involved re-analyzing the data cube used to develop the inaugural lifestyle bundle research (Levens, 2010). The data cube was mined to identify individual preferences to increase consumer interest in the original concept. The underlying argument is that adjusting the lifestyle bundle items may increase consumer interest in the overall concept. The analysis presented in this paper was completed through statistical description using SPSS software. Findings. The initial concept evaluation identified a non-trivial level of interest in the lifestyle bundle consisting of a home, a vehicle and a vacation club. This paper identifies modifications to the bundles that would increase consumer interest among rejecters and supporters of the lifestyle bundle concept. While novelty was acknowledged as a reason for consumer interest, it was clear that utility derived from convenience and lifestyle expression was the basis for many consumers supporting the concept. Concept rejecters also noted these attributes as influencing their opinions. Elimination of the vacation club offer from the lifestyle bundle would have the greatest impact on increasing rejection. Adding home and vehicle insurance to the lifestyle bundle would have the greatest impact on enhancing the value proposition for concept supporters. Originality / Value / Practical implications. Lifestyle bundles are a novel approach for marketers to differentiate their products and create new opportunities among consumers who might have not previously considered their products or services. Enhancing the lifestyle bundle offer can only increase those opportunities.
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Rekha, Aparna Mishra, and Ajay Kr Chauhan. "Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude." Paradigm 21, no. 2 (December 2017): 175–91. http://dx.doi.org/10.1177/0971890717736215.

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Digital marketing communication has affected almost every business along with significantly altering the consumer behaviour. Businesses around the globe are accepting digital marketing communication as an advanced, cost-effective and more relevant alternative to its traditional counterpart, that is, conventional marketing. Consumers have also become accustomed to digital technology and exercising their control over content along with dictating the terms for time and place of purchase. Marketers are resorting to digital marketing because it is interactive, personalized, relevant, informative and cost-effective. FMCG, BFSI and automobiles have been consistently ranked at top digital spenders of the country for last 5 years. The present study deals with understanding the value proposition of digital marketing in Indian car market by applying Neil Rackham’s model. The study also aimed to assess the impact of value proposition on car buyers’ attitude. Primary data were collected from 603 actual and potential car buyers using area-wise proportionate sampling from Delhi. One sample Wilocoxon-Signed Rank Test was applied as test of significance to understand the value proposition. Structural equation modeling (SEM) was used to assess the overall fit and impact of value proposition on car buyers’ attitude. Value proposition model successfully explained 67 per cent of the variation in car buyers’ attitude.
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Chipp, Kerry, E. Patricia Williams, and Adam Lindgreen. "Value-in-acquisition: an institutional view." European Journal of Marketing 53, no. 11 (November 11, 2019): 2373–96. http://dx.doi.org/10.1108/ejm-11-2017-0910.

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Purpose By combining consumer culture theory and service dominant logic, this study proposes that value might be understood as value-in-acquisition, such that value outcomes result from the acquisition process in which broader social forces shape the exchange process. Design/methodology/approach This study addresses low-income consumers, for whom societal arrangements strongly determine service interactions. Qualitative interviews reveal service value processes and outcomes for low-income consumers during acquisition processes. Findings For low-income consumers, inclusion, status, resource access and emotional relief represent key value outcomes. Important value processes shape those value outcomes, reflecting broader societal arrangements at macro, meso and micro levels. Marketing constitutes an institutional arrangement that establishes an empowered “consumer” role. Value processes are hindered if consumers sense that their agency in this role is diminished, because marketing interactions give precedence to other social roles. Research limitations/implications Marketing should be studied as an institutional arrangement that shapes value creation processes during acquisition. Micro-level value processes have important implications for service quality and service value. Value outcomes thus might be designed in the acquisition process, not just for the offering. Practical implications The acquisition process for any good or service should be designed with its own value proposition, separate to the core product or service. Careful design of value processes during acquisition could mitigate conflict between social roles and those of consumption. Originality/value There is value in the acquisition process, independent of the value embedded in the goods and services.
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Payne, Adrian, and Pennie Frow. "Developing superior value propositions: a strategic marketing imperative." Journal of Service Management 25, no. 2 (April 14, 2014): 213–27. http://dx.doi.org/10.1108/josm-01-2014-0036.

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Purpose – Scholars identify the value proposition as representing the essence of strategy and the firm's single most important organizing principle. However, research suggests less than 10 per cent of companies formally develop value propositions. The purpose of this paper is to undertake case study research investigating the process by which leading companies develop their value propositions. Design/methodology/approach – The research identifies that the financial services and telecommunications vertical markets are viewed as the highly sophisticated industry sectors in terms of customer management. These industry sectors are selected for investigation. The paper develops case studies of two companies’ approaches to developing value propositions in the business-to-business (B2B) and business-to-consumer (B2C) sectors within these vertical markets. Findings – This paper contributes to the marketing literature by examining how two large and complex service enterprises have adopted structured processes for developing innovative value proposition within the B2B and B2C sectors. The authors argue that innovation in value proposition development represents a substantive opportunity for marketing to reassert its influence in the boardroom. Practical implications – This case study research provides guidelines of the processes by which enterprises can successfully develop innovative value propositions. Originality/value – This research is considered to be the first case-based academic exploration of the formal processes by which large organizations develop value propositions.
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Sabourin, Vincent. "Multi Sided Platforms (MSPs) Value Captation and Monetization Strategies: A Strategic Management Perspective." Business Management and Strategy 7, no. 1 (June 22, 2016): 189. http://dx.doi.org/10.5296/bms.v7i1.9332.

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<p class="zhengwen"><span lang="EN-US">The fundamental basis of all multisided business platforms is the value proposition offered to consumers, on one hand, and to business buyers, on the other hand, and so our starting point must be with the fundamentals concerning the management of value propositions. The competitive strategies of monetization and value creation include: Envelopment, overlapping, freemium, advertising and asymmetry information methods. In this paper, we allude that multisided platforms to play the role of resource integrators, involving consumers and business partners in a process of co-creation of value—an integrated, a networked business model. This is primarily due to a shift in the relative influence of different business stakeholders in the context of the business modeling of two-sided multisided platforms.</span></p>
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Lladós-Masllorens, Josep, Antoni Meseguer-Artola, and Inma Rodríguez-Ardura. "Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona." Sustainability 12, no. 13 (June 27, 2020): 5229. http://dx.doi.org/10.3390/su12135229.

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Peer-to-peer, two-sided digital marketplaces are reshaping the way in which consumers exchange products and interact with brand value propositions, particularly in the travel and tourism industry. Within the dynamics of these marketplaces, pricing approaches are of the utmost importance; yet, in contrast to conventional digital marketplaces, prices are set by non-professional vendors who are also consumers. We contribute to research on the topic by examining pricing within a single peer-to-peer, two-sided marketing platform: Airbnb. We use a large dataset covering accommodation listed by non-professional hosts in Barcelona, Spain. We identify a range of intrinsic and extrinsic attributes of the value propositions of Airbnb peer-to-peer accommodation, which enables us to explain differences in price levels. The paper offers evidence that higher accommodation prices are best explained by guests’ preference for the intrinsic functional qualities of the value proposition; and that the systematic interaction of valence and volume of online reviews can produce a crucial impact on pricing.
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Dissertations / Theses on the topic "Value proposition for consumers"

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Stevens, Ana. "Options for developing a new mid micron value proposition for consumers." Lincoln University, 2007. http://hdl.handle.net/10182/364.

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The research for this thesis "Options for Developing a New Mid Micron Value Proposition for Consumers", is a part of a larger "New Mid Micron Products" project initiated by Mid Micron New Zealand Inc with the key goal of turning the Mid Micron Sector into a more vibrant and profitable one. The motivation for the project can be found in the dramatic fall in demand for New Zealand Mid Micron wool over the past decade. Two dominant causes for the fall in demand for Mid Micron wool were identified: the substandard skin comfort of final products made from Mid Micron wool, and a problem with the structure of the Mid Micron Sector. These problems are addressed in the "New Mid Micron Products" project that combines new product development and new marketing initiatives. Product development involved the use of new spinning technology to improve skin comfort quality and develop new products that are softer and prickle free. The aim is to extract more value for woolgrowers by having the wool converted into a higher value product. The new marketing initiatives, which were identified in this thesis research, Focusing On New Market Segments via E-Commerce and Reconfiguring The Value Chain, and concentrate on the operational issues of capturing the value from the newly developed Mid Micron products. Taking into account the nature of the overall Mid Micron Project and type of developed products, this research identified the Operational Excellence and Product Leadership models as alternative routes to develop a new Mid Micron Value Proposition for consumers. Operational Excellence, and the associated Cost Leadership strategy, is a low capital investment option, while Product Leadership and the associated Differentiation strategy is a high capital investment option. The models' principles and their elements, products, price and delivery to market, are evaluated in the context of the Mid Micron Business.
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Persson, Ridell Oscar. "Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices." Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-198751.

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There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). The papers rest on two research efforts: a study of the video game industry that includes an investigation of a game developer and a netnography of its consumer community and a study of the entire development of a customer loyalty card by a leading grocery retailer. The insights into the active consumer gained from the four papers are analyzed against the thesis-level research question using an explanatory lens that is developed through the notion of practice, rendering a discussion about the implications of the active consumer on the scripts of innovation and marketing practices. The thesis is concluded with a discussion of its contributions and implications for innovation and marketing scholars and managers.
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Larsson, Marcus. "Enhancing the Value Proposition of Live Esports Consumption with AI Technology." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230115.

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When a company includes a new technology or innovation into their value proposition, customers may perceive it as an enhancement or deterioration. This phenomenon was explored in this study with a case study of a present case in the esports industry. Research have shown that AI (Artificial Intelligence) technology can be used to predict which team is going to win in a match in the esports game DotA 2. A prototype AI called Znipe Sense was developed and analyzed during this study to answer the question: How can a predictive AI affect the value proposition of live esports consumption? Znipe Sense was included into Znipe Esports’ value proposition during a tournament in February 2018. It was observed that Znipe Sense could predict outcomes of professional matches with a higher accuracy than human experts. The observations of Znipe Sense, an interview with experienced players, interviews with business professionals and internal company documents were used as empirical material for the analysis. How Znipe Sense affected the value proposition was analyzed through the factors: Performance, Ease-of-use, Reliability, Flexibility and Affectivity, also known as the PERFA framework. It was concluded that a predictive AI can enhance the value proposition of live esports consumption through the Performance and Ease-of-use factors, and it would not affect the value proposition through Reliability or Flexibility. However, in the analysis of the Affectivity factor it was identified that there is a risk related to negative effects of gambling addiction that could deteriorate the value proposition.
När ett företag inkluderar en ny teknik eller innovation i sitt värdeerbjudande kan kunderna uppleva det som en förbättring eller försämring. Detta fenomen undersöktes i denna studie med en fallstudie av ett aktuellt fall i esportsindustrin. Forskning har visat att AI (Artificiell Intelligens) teknik kan användas för att förutsäga vilket lag som kommer att vinna i en match i esports spelet DotA 2. En AI prototyp, Znipe Sense, utvecklades och analyserades under denna studie för att svara på frågan: Hur kan ett prediktivt AI påverka värdeerbjudandet av live esports konsumtion? Znipe Sense inkluderades i Znipe Esports värdeerbjudande under en turnering i februari 2018. Det observerades att Znipe Sense var bättre än mänskliga experter på att förutse det vinnande laget i professionella matcher. Observationerna av Znipe Sense, en intervju med erfarna spelare, intervjuer med affärsfolk och interna företagsdokument användes som empiriskt material. Hur Znipe Sense påverkade värdeerbjudandet analyserades genom faktorerna: ”Performance”, ”Ease-of-use”, ”Reliability”, ”Flexibility” och ”Affectivity”, även känt som PERFA-ramverket. Slutsatsen visar på att ett prediktivt AI kan öka värdeerbjudandet av live esports konsumtion genom Performance och Ease- of-use faktorerna, och att värdeerbjudandet inte skulle påverkas genom Reliability och Flexibility. I analysen av Affectivity-faktorn identifierades emellertid att det finns en risk i relaterat till negativa effekter av spelberoende som kan försämra värdeerbjudandet.
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Bezerra, Francineide de Morais. "The value perceived by the consumer: proposition and test an evaluation model in the soft drinks market." Universidade Federal do CearÃ, 2005. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3631.

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This essay focus on the development and implementation of a model to evaluate consumer perceived value. Initially, itâs discussed the perceived value concept, its importance under strategy and marketing perspectives and its relation to price and quality. The model is presented, considering each step to be followed: perceived quality study of brands in the market; consumerâs perceptions of competitorâs prices; and the value map development, defined considering the relation quality/price for each brand in the market. The model applicability was tested in a soft drink category study in Fortaleza market, based in a survey with 400 consumers. The application shows that the model, built under consumerâs point of view, can provide a descriptive panel of competitorâs positions and relevant information to be used in market diagnoses. The information and the descriptive panel mentioned can be useful, not only in strategic analyses, but also in price formulations.
Esta dissertaÃÃo està centrada no desenvolvimento e utilizaÃÃo de um modelo para a avaliaÃÃo do valor percebido pelos consumidores. Inicialmente, à discutido o conceito de valor percebido, sua importÃncia sob as perspectivas estratÃgicas e mercadolÃgicas e sua relaÃÃo com o preÃo e a qualidade. O modelo à apresentado a partir da descriÃÃo dos passos necessÃrios para sua aplicaÃÃo: o estudo da qualidade percebida de cada marca; o levantamento das percepÃÃes dos consumidores com relaÃÃo aos preÃos dos concorrentes; e o desenho do mapa de valor, que à traÃado a partir das relaÃÃes qualidade/preÃo definidas para cada marca do mercado. A aplicabilidade do modelo foi testada atravÃs de um estudo da categoria de refrigerantes no mercado de Fortaleza, que envolveu uma pesquisa do tipo survey junto a 400 consumidores. Verificou-se que o modelo fornece um quadro descritivo dos posicionamentos mercadolÃgicos dos concorrentes e outras informaÃÃes relevantes para o diagnÃstico de mercado, considerado sob a Ãptica dos consumidores. As informaÃÃes e o quadro descritivo citados podem ser utilizados para anÃlises e formulaÃÃes estratÃgicas e para a formaÃÃo de preÃos.
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Beneke, Justin Henley. "The development of a consumer value proposition for private label brands and its application in a South African context." Thesis, Heriot-Watt University, 2014. http://hdl.handle.net/10399/2736.

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Private label brands are of strategic importance to retailers worldwide. However, there is a dearth of knowledge, particularly in emerging markets such as South Africa, as to the manner in which consumers cognitively assess these brands. This impacts on the development and marketing strategies adopted by such retailers. At the heart of the issue is a gap in knowledge as to how consumers formulate a value proposition in their minds and the effect of loyalty to existing brands in this respect. This thesis assumes a positivist, hypothetico-deductive approach by attempting to address the question: What are the key drivers of perceived value of private label branded breakfast cereals, taking price, perceived risk and perceived quality into account? Moreover, the study ponders how various attributes of brand image contribute to the perception of such brands and the extent to which loyalty to established national brands inhibits purchasing intent of private label merchandise. A conceptual model, encapsulating the above constructs, was developed to map these influences. The model was then examined using Partial Least Squares linear regression. Preceding the full-scale main study of 482 respondents, a smaller scale pilot study of 152 respondents was implemented to verify the basic theory and methodology. A validation study, thereafter, supplemented the findings by subjecting the quantitative results to a panel of twelve academic and industry experts. This qualitative dimension to the research provided elementary triangulation in order to solidify the results. The outcome reflects that consumers do indeed take cognisance of value through price, risk and quality cues, but that loyalty to national brands has little to no effect on the final component of the psychological process conceptualised. Furthermore, both in- and out-ofstore influences were found to play a significant role in the determination of product quality. The implications suggest that, whilst customers appear mildly satisfied with the private label breakfast cereal under consideration, further improvements across the board are recommended. Inter alia, these include optimising packaging and shelf placement to create a positive impression within the store environment, enhancing the quality of the product content and stimulating trial thereof, providing reassurances to customers through moneyback guarantees, ensuring the price differential is substantial enough to merit brand switching in favour of private labels, and consistently evolving the product suite so as to ensure it stays relevant and enticing to shoppers.
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Bui, Ngoc Nhu Nguyet. "Proposition d'un modèle explicatif de la consommation socialement responsable : une application portant sur les consommatrices vietnamiennes." Thesis, Université Grenoble Alpes (ComUE), 2015. http://www.theses.fr/2015GREAG011.

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Les consommateurs veulent, grâce à leur consommation, éliminer tout effet négatif et maximiser l'impact bénéfique à long terme sur la Société. Ce type de consommer est appelé la consommation socialement responsable. Des recherches sur ce concept ont été menées dans les pays occidentaux, mais relativement peu d'études ont porté sur les pays en Asie en général et au Vietnam en particulier. Notre volonté, dans ce travail doctoral, est de construire une échelle de mesure de la consommation socialement responsable dans le contexte du Vietnam et de modéliser la prise de décision du consommateur en matière de consommation socialement responsable dans lequel les orientations cultuelles, les valeurs personnelles, l'efficacité perçue et la valeur perçue influencent directement et indirectement sur le comportement du consommateur. Notre thèse met en évidence une structure de consommation socialement responsable en cinq facettes : orientation sociale, orientation éthique, sensibilité environnementale, consommation locale et souci d'économie avec 3 comportements vietnamiens typiques. La modélisation par les équations structurelles permet de valider partiellement le modèle proposé. En effet, le collectivisme vertical influence indirectement la consommation socialement responsable via les valeurs personnelles orientées vers les autres qui sont elles-mêmes influencent directement la consommation socialement responsable et indirectement celle-ci, via l'efficacité perçue et la valeur perçue. Cependant, le processus de décision du consommateur n'est pas identique entre les deux facettes de consommation socialement responsable étudiées
Consumer wants, through his or her consumption, to eliminate any negative effects and maximize the long-term beneficial impact on the society. This type of consume is known as socially responsible consumption. There exist a large body of literature on this concept in Western countries, but relatively few studies focused on countries in Asia in general and Vietnam in particular. This doctoral has two main aims. The first aim was to build a socially responsible consumption scale in the context of Vietnam. The second one was to propose and validate a consumer decision-making model regarding socially responsible consumption in a perspective of values in which cultural orientations, human values, perceived consumer effectiveness and perceived value directly and indirectly influence on consumer behavior. Our thesis highlights a socially responsible consumption structure in five facets: social orientation, ethical orientation, environmental awareness, local consumption and anxiety of economy with three Vietnamese typical behaviors. Modeling structural equations allows to partially validating the proposed model. Indeed, the vertical collectivism indirectly influences the socially responsible consumption via social-oriented values that are themselves directly influence the socially responsible consumption and indirectly influences the latter, via the perceived consumer effectiveness and perceived value. However, the consumer decision process is not the same between the two socially responsible consumer studied facets
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Jacobs, Stephan. "The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209828.

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The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not yet adopted within the private consumer market with respect to the financial issues and the Green social status?’. The research is done for the company, Kaffee Engineering, a young innovative company in the Netherlands. Kaffee Engineering is in possession of a design of a UWT but doesn’t know how to put it into the market. The research is there to use for Kaffee Engineering to develop a strategy to innovate its product. The research is an exploratory, quantitative, applied and deductive research. In this the literature is used to create and examine a survey which is hold under the possible market group. Theories such as the Blue Ocean Stategy, Green Consumerism, and Value proposition are used to create the survey and to analyse the data. The sample group is living in North and South-Holland since this is an area where the product could be well implemented and has to be a house owner or an almost house owner. This since the average wind in this area is high and the product can be seen as an investment for the house. The total sample size of the survey is set to 68 participants to get sufficient data. The Survey shows that a market opening for the UWT is to develop a low costs and easy maintained product in which the looks are not very important. As a recommendation more research can be done in the investment options and new revenue models to create an even better Blue Ocean.
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Storubleva, Ekaterina, Gregor Milosch, and Christian Neumann. "Volvo Trucks' Customer Value Proposition." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9535.

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Title: Volvo Trucks' Customer Value Proposition

Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann

Tutor: Erik Hunter

Date: May 2009

Keywords:

Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing

Purpose:

The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool.

Background:

The concept of customer value gains more and more importance in modern companies. Firms have to truly understand what their customers expect in order to provide the right products for them.Truck manufacturing is a very cyclical industry, which is why in times of crisis, when trade volumes go down, they need to excel even more in order to maintain good business relations with their customers. Volvo Trucks, one of the world's leading truck producers, has adopted a special retailing strategy, in which it owns strategically important dealerships, in order to improve customer understanding and consequently customer value. This paper discusses in how far they succeed at this.

Method:

The authors followed a triangular approach, combining quantitative and qualitative research. The quantitative part was covered by a communication chain study and a value driver study, both developed by the authors. In the qualitative part, each participant answered ten open questions, which were then used for internal consistency checks and contributed additional thoughts.

Conclusion:

The Volvo Truck Corporation (VTC), by adapting its retail strategy, realized the importance of establishing long-term customer relationships and generating adequate intelligence about customer needs. The company not only incorporated influential elements of relationship marketing but also strives for sustainable improvements in customer-perceived value. However, some conflicts between the stakeholder groups involved have been discovered. The corporation's core values were found to be in line with customer preferences.

In essence, it is crucial for Volvo Trucks to implement the ideas of relationship marketing, establish superior communication channels, and to promote a common understanding of customer value.

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Saarinen, Langner Clara, and Felicia Forsgren. "Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475.

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Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever.  Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. The research area regarding employer branding and employer value proposition has developed since Ambler and Barrow (1996) first minted the concept, but it is still important to contribute with further studies. The purpose of this study was to contribute with more knowledge regarding the components of organizations EVP’s and how they communicate this to potential employees. Further, the study had a descriptive purpose with a qualitative approach, and it was deductive. This was achieved by interviewing six different respondents from six different audit firms active in Sweden. The interviews were semi-structured, recorded and transcribed. The collected empirical data showed that the components included in audit firms EVP’s are compensation, benefits, work content, career, affiliation and they choose to communicate work content, career, and affiliation. The main communication channels used to communicate their EVP’s to potential employees are social media, LinkedIn, their own websites and on-campus marketing.   Keywords: Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion
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Norman, David. "The value proposition of service-oriented architecture." [Denver, Colo.] : Regis University, 2008. http://165.236.235.140/lib/DNorman2008.pdf.

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Books on the topic "Value proposition for consumers"

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Yuchi, Jian. Value Proposition. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6.

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Barnes, Cindy. Creating & Delivering Your Value Proposition. London: Kogan Page Publishers, 2009.

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Cisco, Susan Lynn. Indexing business records: The value proposition. Silver Spring, MD: Association for Information and Image Management International, 1998.

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Powers, James S. Creating a Value Proposition for Geriatric Care. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62271-2.

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David, Walters. Value for money: The consumers view. Oxford: Oxford Institute of Retail Management, 1986.

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Barnes, Cindy. Creating & delivering your value proposition: Managing customer experience for profit. London: Kogan Page, 2009.

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Barnes, Cindy. Creating & delivering your value proposition: Managing customer experience for profit. London: Kogan Page, 2009.

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Happiness and virtue ethics in business: The ultimate value proposition. Cambridge: Cambridge University Press, 2015.

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Barnes, Cindy. Creating and delivering your value proposition: Managing customer experience for profit. London: Kogan Page, 2009.

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Boylan, Michael A. Teeth: Does your value proposition have any? : crystalize, condense & calibrate your message. Minneapolis, Minn: Strategic Press International, 2002.

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Book chapters on the topic "Value proposition for consumers"

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Majumdar, Prarthana, Shiva Ji, and Sharmistha Banerjee. "Consumer Preferences and Value Proposition Disconnect—Assam Rattan and Bamboo Furniture Industry." In Research into Design for Communities, Volume 1, 665–77. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3518-0_58.

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Yuchi, Jian. "Relationship Among Computer, Software, Internet and Industries in Last Eight Decades: Industrial Revolution." In Value Proposition, 1–10. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_1.

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Yuchi, Jian. "A New Blueprint Is Fast Approaching with the Spring Breeze." In Value Proposition, 147–49. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_10.

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Yuchi, Jian. "The “Chemical Reaction” Derived From the Interaction Between Internet and Economic Methodology." In Value Proposition, 11–15. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_2.

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Yuchi, Jian. "Interpretation of Germany’s Industry 4.0 From the Perspective of Economy and Industry." In Value Proposition, 17–24. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_3.

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Yuchi, Jian. "The Significance of the American Third Industrial Revolution Based on Internet and Big Data." In Value Proposition, 25–34. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_4.

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Yuchi, Jian. "What Are Major Driving Forces to the US Manufacturing, Financial and Internet Industries?" In Value Proposition, 35–45. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_5.

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Yuchi, Jian. "Discovering the Essence Through the Phenomenon, What Great Changes Have Taken Place in the Industrial Values?" In Value Proposition, 47–85. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_6.

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Yuchi, Jian. "Critical Moment for China’s Economy and Industries." In Value Proposition, 87–91. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_7.

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Yuchi, Jian. "Internet, Big Data, AI and E3 Economic Theory Are Driving Forces to the Transformation of the China’s Economy." In Value Proposition, 93–135. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_8.

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Conference papers on the topic "Value proposition for consumers"

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Kim, Yong Se, Sang Won Lee, Joo Won Maeng, and Chang K. Cho. "Product-Service Systems Design Process Based on Activities and Functions." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-29025.

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As consumers demand diverse values reflecting their individual needs and wants from various viewpoints, including economical, ecological and experiential concerns, more comprehensive and more flexible ways to provide values to consumers are desired. Product-Service Systems (PSS) have been proposed as a solution to realize such diverse value provision. In this paper, a systematic methodology for designing PSS based on activities and functions is proposed, which is much different from the case of product design. The proposed PSS design process includes the following six steps: requirement identification and value proposition, stakeholder activity design, PSS functional modeling, function-activity mapping and PSS concept generation, PSS concept detailing and PSS concept prototyping. In the proposed PSS design process, the activities of stakeholders are defined and analyzed via service blueprint. The functions of PSS fulfilling target values are then defined and represented with the specification service providers and service receivers, and they are further decomposed into sub-functions. Then the relationship between stakeholder activities and functions are established by considering associated stakeholders, and the PSS concepts are generated by mapping product and service elements. Sample case studies are conducted to validate the proposed PSS design process.
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Balar, Ankur, Nikita Malviya, Swadesh Prasad, and Ajinkya Gangurde. "Forecasting consumer behavior with innovative value proposition for organizations using big data analytics." In 2013 IEEE International Conference on Computational Intelligence and Computing Research (ICCIC). IEEE, 2013. http://dx.doi.org/10.1109/iccic.2013.6724280.

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Sinha, Kaushik, Edoardo F. Colombo, Narek R. Shougarian, and Olivier L. de Weck. "A Simplified Mathematical Model for Two-Sided Market Systems With an Intervening Engineered Platform." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-46657.

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A two-sided market involves two different user groups whose interactions are enabled over a platform that provides a distinct set of values to either side. In such market systems, one side’s participation depends on the value created by presence of the other side over the platform. Two-sided market platforms must acquire enough users on both sides in appropriate proportions to generate value to either side of the user market. In this paper, we present a simplified, generic mathematical model for two-sided markets with an intervening platform that enables interaction between the two different sets of users with distinct value propositions. The proposed model captures both the same side as well as cross-side effects (i.e., network externalities) and can capture any behavioral asymmetry between the different sides of the two-sided market system. The cross-side effects are captured using the notion of affinity curves while same side effects are captured using four rate parameters. We demonstrate the methodology on canonical affinity curves and comment on the attainment of stability at the equilibrium points of two-sided market systems. Subsequently a stochastic choice-based model of consumers and developers is described to simulate a two-sided market from grounds-up and the observed affinity curves are documented. Finally we discuss how the two-sided market model links with and impacts the engineering characteristics of the platform.
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Peiris, Chris, Bala Balachandran, and Dharmendra Sharma. "Cloud Computing Value Proposition: An Interrogation." In Annual International Conference on Cloud Computing and Virtualization. Global Science & Technology Forum, 2010. http://dx.doi.org/10.5176/978-981-08-5837-7_231.

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Lilleng, Trond, and Svein Ivar Sagatun. "Integrated Operations Methodology and Value Proposition." In SPE Intelligent Energy Conference and Exhibition. Society of Petroleum Engineers, 2010. http://dx.doi.org/10.2118/128576-ms.

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Wong, Chin Chin, Simon Hoh, and Pang Leang Hiew. "Value Proposition of Mobile Instant Messaging." In 2007 International Conference on Wireless Communications, Networking and Mobile Computing. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.948.

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Bhāle, Sanjay. "Enhancing value proposition through AI strategy." In the 10th International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3306500.3306576.

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Brown, Owen, and Paul Eremenko. "The Value Proposition for Fractionated Space Architectures." In Space 2006. Reston, Virigina: American Institute of Aeronautics and Astronautics, 2006. http://dx.doi.org/10.2514/6.2006-7506.

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Nederlof, Leo, Jeffrey R. Jacobs, B. Roe Hemenway, Mark J. Soulliere, Mark D. Vaughn, Eric L. Buckland, R. E. Wagner, and David Charlton. "Value proposition for configurable optical network elements." In Optical Fiber Communication Conference. Washington, D.C.: OSA, 2001. http://dx.doi.org/10.1364/ofc.2001.ml4.

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Skoog, R., and S. Yun. "The value proposition for bandwidth on demand." In OFC 2003 - Optical Fiber Communication Conference and Exhibition. IEEE, 2003. http://dx.doi.org/10.1109/ofc.2003.315990.

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Reports on the topic "Value proposition for consumers"

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O'Malley, Mark, Benjamin Kroposki, Bryan Hannegan, Henrik Madsen, Mattias Andersson, William D'haeseleer, Mark F. McGranaghan, et al. Energy Systems Integration. Defining and Describing the Value Proposition. Office of Scientific and Technical Information (OSTI), June 2016. http://dx.doi.org/10.2172/1257674.

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Sikes, Karen, Stanton W. Hadley, Ralph N. McGill, and Timothy Cleary. Plug-in Hybrid Electric Vehicle Value Proposition Study - Final Report. Office of Scientific and Technical Information (OSTI), July 2010. http://dx.doi.org/10.2172/985766.

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Vella, Karen, Rachael Cole-Hawthorne, and Meegan Hardaker. The Value Proposition of Regional Natural Resource Management in Queensland. Queensland, Australia: Queensland University of Technology, December 2017. http://dx.doi.org/10.5204/rep.eprints.114596.

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Preziuso, Danielle, Rebecca O'Neil, Md Jan Alam, Dhruv Bhatnagar, Saptarshi Bhattacharya, Sumitrra Ganguli, Yi-Hsiang Yu, and Greg Stark. Understanding the Grid Value Proposition of Marine Energy: A Literature Review. Office of Scientific and Technical Information (OSTI), July 2019. http://dx.doi.org/10.2172/1643688.

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Pater, J. E. Framework for Evaluating the Total Value Proposition of Clean Energy Technologies. Office of Scientific and Technical Information (OSTI), February 2006. http://dx.doi.org/10.2172/876431.

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Manke, Robert C. Distributed Networked Force Value Proposition Implications for Distributed Networked System Concept Development. Fort Belvoir, VA: Defense Technical Information Center, August 2008. http://dx.doi.org/10.21236/ada488601.

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Sikes, Karen R., Lawrence C. Markel, Stanton W. Hadley, Shaun Hinds, and Robert C. DeVault. Plug-In Hybrid Electric Vehicle Value Proposition Study: Interim Report: Phase I Scenario Evaluation. Office of Scientific and Technical Information (OSTI), January 2009. http://dx.doi.org/10.2172/948057.

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Sikes, Karen R., Lawrence C. Markel, Stanton W. Hadley, and Shaun Hinds. Plug-In Hybrid Electric Vehicle Value Proposition Study: Phase 1, Task 2: Select Value Propositions/Business Model for Further Study. Office of Scientific and Technical Information (OSTI), April 2008. http://dx.doi.org/10.2172/931198.

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Byrne, Raymond Harry, Verne William Loose, Matthew K. Donnelly, and Daniel J. Trudnowski. Methodology to determine the technical performance and value proposition for grid-scale energy storage systems :. Office of Scientific and Technical Information (OSTI), December 2012. http://dx.doi.org/10.2172/1088064.

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R, Pradeep, Ajay Shetty, and Prabhu Panduranga M. Evaluation of Value Proposition and Interactive Features for Motorcycles with Electronic Fuel Injection for Indian Market. Warrendale, PA: SAE International, October 2013. http://dx.doi.org/10.4271/2013-32-9122.

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