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Academic literature on the topic 'USER’S CONTINUANCE INTENTION'

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Published: 11 September 2023

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Journal articles on the topic "USER’S CONTINUANCE INTENTION"

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Han, Min, Jiacong Wu, Yu Wang, and Mingying Hong. "A Model and Empirical Study on the User’s Continuance Intention in Online China Brand Communities Based on Customer-Perceived Benefits." Journal of Open Innovation: Technology, Market, and Complexity 4, no. 4 (September 27, 2018): 46. http://dx.doi.org/10.3390/joitmc4040046.

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Many Chinese companies have recently joined a trend to build their own online brand community, which is good for their corporate strategy and even for innovation, but with a high failure rate due to the low continuance intentions of users. In addition, related research is rare, especially for studies on the relationships between customer-perceived benefits, satisfaction, and the continuance intention of users. The objective of this study was to examine the existing relationships between three constructs: customer-perceived benefits, satisfaction, and user’s continuance intention, in the context of Chinese online brand communities from the perspective of the process. An online questionnaire surveyed 153 online brand community users to understand the relationship between customer-perceived benefits, customer satisfaction, and user’s continuance intention. The data analysis shows that customer-perceived benefits as an antecedent variable have an important influence on the satisfaction and continuance intention of users. Customer satisfaction as a mediator variable also makes a significant positive impact on the user’s continuance intention. At a practical level, the result provides further insight into online brand community operation strategies, and provides managers with new ideas and suggestions for business innovation models.
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Puspitasari, Ira, Elzha Odie Syahputra, Indra Kharisma Raharjana, and Ferry Jie. "The Continuance Intention of User’s Engagement in Multiplayer Video Games based on Uses and Gratifications Theory." Journal of Information Systems Engineering and Business Intelligence 4, no. 2 (October 28, 2018): 131. http://dx.doi.org/10.20473/jisebi.4.2.131-138.

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One of the key success factors in video game industry, including multiplayer video game (MVG), is the user’s continuance intention. The MVG industry runs in a highly competitive market. Users can shift to another game as soon as they discover a slightly inconvenient issue. Thus, maintaining the user’s enthusiasm in playing MVG for a long time is challenging for most games. The solution to prolong the users’ engagement can be initiated by identifying all factors that facilitate the continuance use of playing MVG. This study applied uses and gratifications theory to examine seven variables (enjoyment, fantasy, escapism, social interaction, social presence, achievement, and self-presentation) and the moderating effects of age and gender on the MVG continuance intention. The data analysis and the model development were tested based on Partial Least Square method using the responses of 453 MVG users. The results revealed that enjoyment, fantasy, social interaction, achievement, and self-presentation significantly affected the continuance intention of playing MVG, with enjoyment being the strongest variable. The result also demonstrated the moderating effect of age and gender on the relation between independent variables and continuance intention. The results and findings offered additional insights into the system development to enhance the information system application.
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Rahi, Samar, and Mazuri Abd Ghani. "Examining internet banking user’s continuance intention through the lens of technology continuance theory and task technology fit model." Digital Policy, Regulation and Governance 23, no. 5 (October 4, 2021): 456–74. http://dx.doi.org/10.1108/dprg-11-2020-0168.

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Purpose The long-term success of internet banking (IB) services is connected with continuous use. Therefore, examining factors which influence IB user continuance intention is important. Grounded in technology continuance theory, bank transparency and task technology fit (TTF) model, the purpose of this study is to develop a unified technology continuance model to investigate IB user continuance intention. Design/methodology/approach The research model was empirically tested with 348 responses. Respondents included in this study had prior experience with IB services. For hypotheses testing, the structural equation modelling approach was used. Findings Findings indicate that the research model has substantial power in explaining IB user continuance intention. Importance performance matrix analysis revealed that bank transparency had the highest importance in determining IB user continuance intention. Therefore, factors like user satisfaction and perceived usefulness have shown a medium level of importance in determining IB user continuance intention. Satisfaction is influenced by perceived usefulness and confirmation and established a significant impact on IB user continuance intention. Practical implications The findings of this research are useful for bank managers and policymakers to develop and design IB services according to user’s expectations. Results demonstrate that expectation confirmation and perceived usefulness are antecedents of IB user satisfaction and IB user continuance intention. In addition to that bank, transparency has shown a significant effect on user expectation and IB user continuance intention. These findings established that accuracy in sharing bank information and clarity in transaction charges encourage the user to continue the use of IB services. Originality/value The current study develops a unified technology continuance model based on the TTF model and technology continuance theory and investigates IB user continuance intention. Moreover, bank transparency is added in the technology continuance model and established a significant impact towards user expectation confirmation and continuance intention. These findings contribute to the limited body of research in the context of IB user continuance intention and enrich information system literature.
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Sibona, Christopher, Jeff Cummings, and Judy Scott. "Predicting social networking sites continuance intention through alternative services." Industrial Management & Data Systems 117, no. 6 (July 10, 2017): 1127–44. http://dx.doi.org/10.1108/imds-04-2016-0153.

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Purpose Social networking sites (SNSs) continue to grow in popularity with competition in the market growing as well. The purpose of this paper is to examine three research questions to determine how competition within the SNS area may affect the continuance intention on the incumbent SNS, Facebook. The first question examines the relationship between having an account on one of the four different SNSs and the impact on continuance intention. The second question examines attitudes toward specific alternatives and continuance intention on the incumbent SNS. The third question takes a broader examination of general attitudes about alternative attractiveness and attitude toward switching to predict continuance intention. A post hoc analysis was conducted to further understand the impact of specific SNS alternative attitudes on general attitudes. Design/methodology/approach Based on a survey of 918 users, this research examines the three questions using various methods including ANCOVA to examine question 1 and multiple structural equation models to examine questions 2, 3 and the post hoc analysis. Findings The analysis of the models suggests that both alternative attractiveness and attitude toward switching have the greatest impact on the continuance intention of the incumbent site. Specific sites were found to be complements or substitutes for the incumbent. The viewing of the specific alternative site as an alternative to Facebook had a negative impact on continuance intention. The general model of alternative attractiveness and attitude toward switching explained a moderate to substantial amount of continuance intention. Originality/value Although use and abandonment of SNSs have been examined extensively, minimal attention has been given to the impact that alternative SNSs have on continuance intentions of a user’s primary SNS.
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Rahi, Samar, and Mazuri Abd.Ghani. "Integration of DeLone and McLean and self-determination theory in internet banking continuance intention context." International Journal of Accounting & Information Management 27, no. 3 (August 5, 2019): 512–28. http://dx.doi.org/10.1108/ijaim-07-2018-0077.

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Purpose The proliferation of information technology has changed the banking system globally. Internet technology has not only allowed banks to offer products and services but also improved their ability to retain customers. This study aims to examine internet banking user’s continuance intention by integrating two well-known theories DeLone and McLean information system success model (D&M) and self-determination theory (SDT). Design/methodology/approach The research model was tested using survey data from 398 customers of commercial banks. The respondents were internet banking users. Data were analyzed using structural equation modeling. Findings The results revealed that internet banking user continuance intention is jointly determined by information quality (INFQ), service quality, satisfaction, introjected regulation, external regulation, intrinsic regulation and identified regulation. The integrated model explained 75.4 per cent variation in customer’s continuance intention to use internet banking. The results suggested that intrinsic regulation and identified regulation were the most important human motivation factors that drive customer’s intention toward continue use of internet banking. Practical implications The findings imply that managers seeking user satisfaction should focus on INFQ and service quality to enhance user continuance intention. Policymakers should focus on intrinsic and identified regulation of internet banking users. Some of the ways banks can do this is to develop enjoyable internet banking website with kind of reward system, activities that have the charm of novelty, challenge or aesthetic significance will help to improve user’s intention to continue use of internet banking. Originality/value This study contributes to the literature by integrating D&M and SDT in continuance intention and different from several traditional studies that had investigated the initial acceptance of internet banking users.
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Jong, Din, Yafen Tseng, and Tzongsong Wang. "Accessing the Influence of User Relationship Bonds on Continuance Intention in Livestream E-Commerce." Sustainability 14, no. 10 (May 14, 2022): 5979. http://dx.doi.org/10.3390/su14105979.

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With the rapid development of livestream e-commerce, enhancing user’s continuous use of livestream e-commerce has become a focus of livestream e-commerce operators, but the mechanisms have not gone through much exploration by which relationship bonds affect continuance intention. Therefore, this study proposes and validates a new theoretical model based on relational bonds to systematically investigate the relationship between relational bonds, cumulative satisfaction and continuance intention in livestream e-commerce scenario, and discusses the boundary role of affective commitment in it. A valid sample of 546 livestream e-commerce users was used for structural equation modeling analysis. The results found that the effects of social bonds and structural bonds on cumulative satisfaction were significant, but the effects of financial bonds were not significant; the effects of cumulative satisfaction on continuance intention were significant; and affective commitment had a positive moderating effect on the relationship between cumulative satisfaction and continuance intention. This study examines the practical effects of continuance intention of livestream e-commerce users and provides a reference for the operation management and business practice of livestream e-commerce.
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Suriazdin, Syahrul Alam, Achmad Nizar Hidayanto, Mutia Maulida, Alverio Yosephine Kurtinus, Hanifa Arrumaisha, Nurul Aisyah, and Rico Putra Pradana. "Technology Attractiveness and Its Impact on MOOC Continuance Intention." International Journal of Emerging Technologies in Learning (iJET) 17, no. 04 (February 28, 2022): 239–50. http://dx.doi.org/10.3991/ijet.v17i04.28853.

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Massive Online Open Course (MOOC) is a web-based interactive online learning medium that allows users to take its courses and get completion certificates. The number of MOOC users does not run straight with the total rate of course completion. This is due to various user reasons, such as just to search for specific materials or sources without completing the course. Until now, there are still few studies that discuss the continuance intention to use MOOC. Thus, this study aims to evaluate a user’s desire to keep learning using MOOC in zenius.net with a combination of technology attractiveness theory and expectation confirmation model. A quantitative study was conducted by distributing questionnaires to 164 respondents. The result shows that a user's desire to keep learning through MOOC was directly influenced by the level of user satisfaction. User satisfaction is directly affected by perceived benefits as well as the user's evaluation of his or her expectations on MOOC. The benefits felt by users are directly affected by Task Attractiveness and the user's evaluation of his or her expectations on MOOC. While the user's evaluation of his expectations on MOOC is directly influenced by the three factors of Technology Attractiveness, namely Task Attractiveness, Social Attractive-ness, and Physical Attractiveness.
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Huang, Stanley Y. B., Chih-Jen Lee, and Shih-Chin Lee. "Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots." Sensors 21, no. 17 (August 24, 2021): 5687. http://dx.doi.org/10.3390/s21175687.

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With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user’s response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user’s response mechanism towards financial technology chatbots has been relatively under-investigated. To fill these literature gaps, latent growth curve modeling was adopted by the present research to survey Taiwanese users of fintech chatbots. The present study proposed a customer continuance model to predict continuance intention for fintech chatbots and that cognitive and emotional dimensions positively influence the growth in a user’s attitude toward fintech chatbots, which in turn, positively influences continuance intention over time. In total, 401 customers of fintech chatbots were surveyed through three time points to examine the relationship between these variables over six months. The results support the theoretical model of this research and can advance the literature of fintech chatbots and the information technology adoption model.
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Sarassina, Raden Roro Fosa. "Understanding Mobile Payment Continuance in Indonesia: A Brand Equity Perspective Continuance Model." CommIT (Communication and Information Technology) Journal 16, no. 1 (March 31, 2022): 105–15. http://dx.doi.org/10.21512/commit.v16i1.7882.

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As the Indonesian government promotes cashless transactions, more and more efforts are put to make people adopt and keep using electronic money, including mobile payment (m-payment). The research focuses on investigating factors that influence people’s intention to keep using m-payment using two robust theories in the continuance intention: Technology of Acceptance Model (TAM) and Expectation Confirmation Model (ECM). Despite the robustness, the two models do not consider the user’s judgement of the issuer’s brand influence, which is reflected through its brand equity. Then, to fill this gap, A Continuance Model-Brand Equity Perspective (CMBEP) is proposed. The research applies a quantitative approach to validate the model. The data are collected using an online questionnaire to m-payment users. Then, Structural Equation Modelling (SEM) with SmartPLS software test the four hypotheses. Based on the analysis of 420 respondents, it is found that all the hypothesis is supported, and the model is validated. It shows the strongest to weakest relationships: perceived usefulness to satisfaction, perceived ease of use to satisfaction, satisfaction to continuance intention, and brand equity to continuance intention. The findings shed light on m-payment issuers for not only focusing on creating satisfaction for their users but also building a brand with strong equity.
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Kasim, Hendy, Edi Abdurachman, Asnan Furinto, and Wibowo Kosasih. "Impacts of digital literacy and ecosystem on continuance intention to consume digital video: Study from four countries in Southeast Asia." Journal of Digital Media & Policy 11, no. 2 (June 1, 2020): 175–94. http://dx.doi.org/10.1386/jdmp_00015_1.

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Continuance intention to use a product or service is essential for digital video platforms to have a sustainable business. Apart from the video itself, continuous use of the service is heavily influenced by the consumers’ experiences of the service. Digital literacy is one of the key components in use of any digital service, as well as the digital ecosystem itself. This research finds that users’ digital experiences are heavily impacting the continuance intention to use a digital video service. However, the impacts from digital literacy and digital ecosystem, while significant, are not very dominant in shaping the user’s experience.
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Dissertations / Theses on the topic "USER’S CONTINUANCE INTENTION"

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Han, Bo. "An Investigation of Factors Influencing the User's Social Network Site Continuance Intention." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc177209/.

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The social network sites (SNS) industry has recently shown an abnormal development pattern: An SNS could rapidly accumulate a large number of users, and then suffer a serious loss of users in a short time, which subsequently leads to the failure of the Web site in the highly competitive market. The user's social network site continuance is considered the most important factor for an SNS to keep its sustainable development. However, little knowledge of the user's SNS continuance raises the following research question: What factors could significantly influence the user's SNS continuance intention? To address this research question, I study the question from three lenses of research, including the I-view, the social interactivity view, and the trust based view. The I-view is an extension of the IS continuance model. From this research perspective, I tested the influence of the utilitarian factor (i.e., perceived usefulness) and the hedonic factor (i.e., perceived enjoyment) on the user's satisfaction in the I-view. In addition, I extend the umbrella construct, confirmation, into two sub-constructs, informativeness and self-actualization, and respectively study their influences on the utilitarian factor and the hedonic factor. I find that the user's perceived enjoyment has a significant positive effect on the user's satisfaction, thereby motivating the user to continue using the SNS. The perceived informativeness of an SNS and the user's self-actualization through information sharing with others on the Web site both have significant positive effects on the user's perceived usefulness and perceived enjoyment. From the social interactivity perspective, I suggest that a user's social gains could have a projection effect on the user's satisfaction in an SNS and his or her SNS continuance intention. Most previous studies emphasized on the influence of social connection outcomes (i.e., social capitals) on the user's behavioral intention, but ignored the fact that an individual would also evaluate social connections according to the quality of the information sharing process (i.e., frequency and volume of information being exchanged) during the social activities. This study indicates that an SNS user's perceived interactivity has a significant positive effect on the user's sense of belonging to a virtual community and perceived social gains. The social gains significantly positively influence the user's satisfaction in the Web site and intention to continue using the SNS. From the trust based view, I find that the user's trust in the social network sites and the user's trust in other members both have significantly positive effects on the user's SNS continuance intention. In addition, both of the trust based factors could also positively influence the user's perceived informativeness, self-actualization, and sense of belonging. The findings from the current study create a solid foundation for future SNS continuance research, and also provide several practical implications to SNS managers to increase the cohesion between users and the Web sites.
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Backe, Anton. "Users’ intention to systematically integrate healthcare information technology in a mandated context : A continuance perspective." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324945.

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This thesis aimed to investigate the determinants of system satisfaction and the intention to systematically integrate a system from a continuous use perspective, where system use is mandatory. For this purpose, two identical questionnaires were distributed to collect data, 15 months apart. Respondents taking part in this study are healthcare multi-professionals who pertain to a work-group at an intensive care unit, at a large Swedish hospital. To evaluate the questionnaire data a research model was conceptualized, grounded in prior information system continuance research. It is also significantly influenced by the UMISC metamodel, conceptualized and suggested by Hadji & Degoulet (2016). The collected data was then analyzed using a two-stage analysis where one aspect was comparative, i.e., a comparison of the data between the two questionnaires, and the other was explorative, wherein research model constructs and their relations were evaluated. This analysis provided significant insight into the determinants of system satisfaction. However, regarding the determinants of the intention to systematically integrate as well as the research model itself, neither could be validated in this study. Nevertheless, these results allowed for a modified model to be conceptualized, with potentially promising results.
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Osah, Olam-Oniso. "Determinants of user continuance intention towards mobile money services : the case of M-pesa in Kenya." Doctoral thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/16718.

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Includes bibliographical references
The turn of the millennium witnessed the uptake and proliferation of mobile technology in developing regions. This occurrence has provided a medium for mobile telecommunication vendors within the region to create and offer services that are now accessible across socio-economic classes. A notable case of a widely adopted mobile technology-enabled service in the developing world is a mobile money service in Kenya called M-pesa. Since its inception, M-pesa has witnessed a mass adoption which has generally been attributed to prior lack of access by majority of individuals' in the country to affordable regulated financial services. M-pesa's presence has now been anticipated to afford a larger population the initial opportunity to harness economic benefits such as: increase money circulation, increase employment opportunities, facilitate social capital accumulation, facilitate savings, and promote financial autonomy, amongst others. Also, M-pesa based transactions in Kenya are reported to exceed those of western union globally. Whilst M-pesa presently vaunts large user adoption numbers, it is the first of its kind in the region to amass such achievement. Further, historically: products and services of similar nature to M-pesa have been unsustainable. A case of M-pesa's demise would have dire implication for the Kenyan economy and 30% of the households in the country that rely on it for remittances. To understand this phenomenon, extant studies have examined the drivers of adoption of this service but have slacked in subsequent investigations to understand user continuance with the service. As such, the information systems literature cautions that initial adoption of technology, although crucial, does not guarantee sustained use. Therefore it is imperative to investigate drivers of continuance. In general, extant research has not focused on investigations of user continuance intention in Africa. In response, this thesis presents an African based study on the determinants of user continuance intention towards M-pesa. Specifically, the purpose of this study was to i) identify and discuss factors from the literature that are most likely to influence user continuance intention towards M-pesa, (ii) develop a research model that is grounded in theory, (iii) test the model within the sample context to identify the antecedents and determinants of user continuance intention towards M-pesa in Kenya. A broad, critical review of the relevant literature provided basis for hypothesized relationships between the identified factors. A formal survey of users of M-pesa in Kenya comprised the phase of data collection and resulted in a usable data set of (n=434). The data collected from the respondents within Kenya was relied upon to test the hypotheses. The survey instrument used to measure the study's constructs was developed via a process of literature review, expert pre-testing, pilot testing, and statistical validation. Partial Least Square and Artificial Neural Network analyses were used to examine the study's measurement and structural model comprising variables of : behavioural beliefs (post-usage usefulness, confirmation, satisfaction), control-beliefs (utilization and flow), object-based beliefs (perceived task-technology fit, system quality, information quality, and service quality), and attitudinal belief (trust). Collectively, the afore-listed ten independent variables and one dependent variable (continuance intention) comprised the study's model. Four of the independent variables (utilization, satisfaction, flow, and trust) were hypothesized to directly determine continuance intention. Of these four, all emerged as determinants of continuance intention. However, trust emerged as the strongest determinant, subsequently, utilization, flow, and satisfaction respectively. The result was unexpected, as satisfaction (a behavioural belief) has been presented in the extant literature as the dominant determinant of continuance intention but does not hold a consistent predictive strength in a developing world. Its predictive power was diluted by trust, utilization, and flow amongst the Kenyan sample. The study's model revealed an R² of 0.334. The analyses demonstrated that user continuance intention is determined by factors across object, control, attitudinal, and behavioural beliefs. The unexpected finding of the rankings of predictive strength of the factors turns a new leaf and introduces areas of further inquiry in future studies. The study concludes with realized contributions to theory and important guidelines for current and future technology-enabled service vendors in developing regions.
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Santos, Catarina Abreu dos. "Estudo da continuidade de utilização e risco percebido na utilização de Mobile Banking APPS." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20762.

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Mestrado em Gestão e Estratégia Industrial
Com a tecnologia a introduzir-se no dia-a-dia de qualquer empresa e de qualquer consumidor, é imperativo que o mundo digital veio para permanecer. Para acompanhar a presença e o crescimento contínuo da tecnologia, as empresas precisam de se adaptar, os consumidores necessitam de aprender e enquanto hábitos antigos se perdem, novas formas de viver vão surgindo. A presente dissertação foca-se no estudo da utilização de aplicativos bancários (mobile banking apps) por parte dos consumidores em geral. O modelo conceptual proposto para este propósito estuda a influencia de determinadas variáveis no risco percebido do consumidor ao utilizar esta tecnologia, bem como na intenção de continuidade de utilização da mesma. Para a estimação do modelo foram utilizadas 112 respostas válidas obtidas através de um inquérito online. Os resultados obtidos mostram que apenas a satisfação do consumidor apresenta uma influência positiva e significativa na intenção de continuidade de utilização de apps bancárias. O estudo mostrou ainda que variáveis como a utilidade percebida, a confiança e a qualidade apresentam um impacto positivo significativo na satisfação do consumidor. Foi possível verificar ainda que a qualidade percebida por parte do consumidor apresenta uma influência negativa no risco percebido. Ou seja, quanto maior for a qualidade percebida da App menor será a perceção de risco acerca da mesma. Por sua vez, o risco percebido mostrou ter um efeito negativo e significativo na confiança. Por fim, a perceção da facilidade de utilização de uma app bancária impacta positivamente e significativamente a utilidade percebida por parte do consumidor final.
With technology being introduced into the daily lives of any company and any consumer, it is imperative that the digital world has arrived to stay. To keep up with the presence and continuous growth of technology, companies need to adapt, consumers need to learn and while old habits are lost, new ways of living are emerging. This dissertation focuses on the study of the use of mobile banking apps by consumers in general. The conceptual model proposed for this purpose studies the influence of certain variables on the perception of perceived risk when using this technology, as well as the continuance intention of using it. To estimate the model, 112 valid responses obtained through an online survey were used. The results obtained show that only user satisfaction has a positive and significant influence on the continuance intention of using mobile banking apps. The study also showed that variables such as the perceived usefulness, trust and perceived quality have a significant positive impact on user satisfaction. It was also possible to verify that the perceived quality of the consumer has a negative influence on the perceived risk. In other words, the higher the perceived quality of the App, the lower the is perceived risk about it. In turn, the perceived risk was shown to have a negative and significant effect on trust. Finally, the perceived ease of use of a mobile banking app positively and significantly impacts the perceived usefulness.
info:eu-repo/semantics/publishedVersion
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THAKUR, MEDHAVI. "A STUDY OF FACTORS RELATED TO USER’S CONTINUANCE INTENTION OF INTERACTION WITH VIRTUAL ASSISTANTS." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19663.

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This scientific investigation attempts to study the factors that would impact the user’s continuance intention of interaction with bots. The study adopts an integrated model and studies technology Interface related variables wherein one set of factors are related to the AI product (a. Ease of use, b. Engagement, c. Utility factor) and the other set of factors are related to the user (a. familiarity with Virtual assistants and technology, b. Amount of trust related to data privacy and c. Personality traits of the user). The study borrows from a number of theoretical constructs while attempting to build a framework of factors related to the usage of virtual assistants. The main theories that it builds its edifice of the proposed model are – 1) The expectation conformation theory (ECT) 2) The technology acceptance model ( TAM) 3) The five-factor personality trait model To find the predictors of the dependent variable (Continuance intention of interaction with virtual assistants) a causal survey-based design would be adopted. A dual approach was used to collect data. Quantitative data were collected with the help of a structured survey ( Likert style) questionnaires. One standardized questionnaire was used which was adapted for the Indian context and the reliability and validity was calculated. Qualitative data was collected through interviews of respondents belonging to different demographic backgrounds of a convenient sample. The quantitative data were subjected to bivariate and regression analysis and qualitative data was subjected to content analysis. The results indicate that continuance intention of users to interact with virtual assistants is dependent upon three factors 1) Ease of Use 2) User’s Familiarity of technology 3) Personality trait of openness to experience. The study would have implications for marketers as well as academicians.
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HSIEH, YI-CHEN, and 謝宜真. "Understanding User’s Continuance Intention of Instagram:Integration of the TAM and Social Capital Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/d95ju9.

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碩士
東海大學
國際經營與貿易學系
104
The purpose of this study is to apply the Elaboration Likelihood Model to integrate Technology Acceptance Model and Social Capital Theory. Explain the Continuance Intentions of Instagram by central route and peripheral route, with the younger Instagram user as the research object. SPSS 18 and AMOS 2.0 software were used. Results of this study show as follows: First, Social Capital Theory and Site Attachment as peripheral route, which effected on Continuance Intention have a more significantly positive effect than Site Quality and Technology Acceptance Model as central route, which effected on Continuance Intention. Second, Perceived Usefulness, which effected on Continuance Intention have a more significantly positive effect than Perceived Ease of Use, which effected on Continuance Intention. Third, Perceived Ease of Use have a significantly positive effect on Continuance Intention. Finally, the theoretical contributions, management implications, limitations, and future study direction will be discussed.
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Hung, Pei-Hsuan, and 洪培瑄. "An Empirical Study on Factors Affecting User’s Continuance Intention in Mobile Social Game." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/aw4tc2.

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碩士
國立交通大學
資訊管理研究所
106
This paper aims to examine factors affecting one’s intention to continue using (continuance) mobile social game. Based on expectation confirmation theory, this paper presents a theoretical model combined with the factors of “flow experience” and “perceived entertainment”. Furthermore, considering the characteristic of mobile social game, we extend this theoretical model to include the factor of “social interaction” to study the impact on the “flow experience” and “perceived entertainment”. Moreover, we believe in the context of mobile social game usage, the social influence is important, so we also extended this model to include the factors of “social influence” and “critical mass” to study on the impact on the continuance intention. A survey was conducted to collect data from 496 persons in Taiwan who had played mobile social game within three months; then the hypotheses were tested via the Structural Equation Modeling using the partial least square (PLS) approach. The results suggest that except “social influence” has no significant impact on continuance intention, the other hypotheses are confirmed. We also divide players into different types test the model, and found that most of these types are moderator of this model. According to the results of the study, we provide mobile social game industry some effective development of mobile games practical advice.
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Hou, Kai-Chung, and 侯凱中. "User’s Satisfaction and Continuance Intention for Social Networking Service Site: An empirical Study on the Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/31451252918056821586.

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碩士
義守大學
管理學院碩士班
98
Social networking service site is very popular in this era, most previous studies to website information, products, systems and service quality to explore the subject of continuance intention, people and the emotional interaction between sites are very few research papers, in view of this, to meet the ever-changing evolution of networking technology, and makes the topic of the research structure tends to be more complete, this research holds people in this spirit as a starting point, not only research the past and the foundation for the structure, and additional study into the social networking service site because Internet users are self-efficacy, perceived usefulness, perceived playfulness and user’s sense of virtual community of such factors as whether the virtual community satisfaction and continued use for the intentions are significant relationship. 220 Facebook users to collect samples of data, by linear structural equation modeling analysis, results of this study, information quality, Internet self-efficacy, perceived usefulness and virtual part of a sense of virtual community face on the user satisfaction and continuance intention has some significant relationship, and perceived playfulness and virtual communities have a significant relationship. The results show that Facebook has the full power of functional, accurate and rapid source of information, low barriers to the use of thresholds involved in the virtual environment of a strong sense of community for this type of site is the essential important factor in successful operation.
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Li, Chien-Yi, and 李建逸. "Exploring User’s continuance intention to use on Social Network Site Based on the Perspective of Social Exchange Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/w9ynmm.

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碩士
國立臺灣大學
資訊管理學研究所
103
This research aims to apply to social exchange theory, and investigate the relationship between the benefit-cost and continuance use intention on social network site. About the benefit, this study uses perceived relationship rewards from e-commerce background as the benefit on social network site based on the perspective of social exchange relationship of social exchange theory and considers four antecedents of perceived relationship rewards on prior research, including visual appeal, competent behavior, relationship compatibility and relationship receptiveness. About the cost, we use perceived risk as the cost of usage of social network site and consider two antecedents of perceived risk on previous studies, including internet risk perception and privacy abuse concern. We develop an integrated model and indicate that both perceived relationship rewards and perceived risk influence continuance use intention, and then influence continuance use behavior. With users who have used social network site in Taiwan as research subjects, we receive 254 valid questionnaires, and data analysis is conducted via LISREL statistical analysis. The result of analysis supports the hypotheses provided by this study. This study concludes two main findings, including: (1) Perceived relationship rewards has significant positive effect on continuance use intention. (2) Perceived risk has significant negative effect on continuance use intention. Finally, implications were provided for the academic and practical field.
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Lin, Yuhsuan, and 林妤軒. "A Study For Users' Continuance Usage Intention Of Facebook." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10310455114347807571.

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碩士
國立臺北大學
企業管理學系
100
The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a questionnaire and statistical analysis method. It employs the Structural Equation Modeling (SEM) method to analyze the influence of privacy concern, social support, relationship quality and users’ continuance usage intention. The result of the study were as follows: (1) Facebook users get emotional support significantly positively affect users’ continuance usage intention; (2) Facebook users get informational support significantly positively affect commitment, trust and satisfaction between users and the Web site; (3) Trust and satisfaction between users and the Web site significantly positively affect users’ continuance usage intention; (4) Privacy concern of Facebook users significantly positively affect the relationship between users' trust toward the Web site and users’ continuance usage intention; (5) Privacy concern of Facebook users significantly positively affect the relationship between users' satisfaction toward the Web site and users’ continuance usage intention; (6) Privacy concern of Facebook users significantly positively affect the relationship between informational support got from users and users’ continuance usage intention.
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Book chapters on the topic "USER’S CONTINUANCE INTENTION"

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Pushpa, A., C. Nagadeepa, K. P. Jaheer Mukthar, Hober Huaranga-Toledo, Laura Nivin-Vargas, and Matha Guerra-Muñoz. "User’s Continuance Intention Towards Digital Payments: An Integrated Tripod Model DOI, TAM, TCT." In Digitalisation: Opportunities and Challenges for Business, 708–17. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-26953-0_65.

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Binekas, Hisyam, and Prawira Fajarindra Belgiawan. "Factors Influence Satisfaction and Continuance Intention of Chatbot Users." In Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022), 102–16. Dordrecht: Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-216-3_9.

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Mensah, Aseda, Kwame Simpe Ofori, George Oppong Appiagye Ampong, John Agyekum Addae, Affoue Nadia Kouakou, and John Tumaku. "Exploring Users’ Continuance Intention Towards Mobile SNS: A Mobile Value Perspective." In Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 70–78. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-05198-3_6.

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Yassen, Saad G., Dima Dajani, Ihab Ali El-Qirem, and Shorouq Fathi Eletter. "Continuance Intention to Use YouTube Applying the Uses and Gratifications Theory." In Digital Economy, Business Analytics, and Big Data Analytics Applications, 285–99. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05258-3_23.

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Deng, Yuanbing. "A Study on Chinese Mobile Internet Users’ Continuance Intention of Online Brand Community." In Communication, Culture and Change in Asia, 207–19. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-6710-5_12.

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Parapanos, Demos, and Elina Michopoulou. "How to Design Hotel Gamified Applications Effectively: Understanding the Motives of Users as Hotel Visitors." In Information and Communication Technologies in Tourism 2022, 463–72. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_43.

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AbstractThe service sector including tourism and hospitality have recognized the need for a turn to a customer-centric approach that primarily values tourists’ needs, wants, preferences and requirements as major determinants in travel decisions. Considering that mobile devices are becoming travel buddies and that their use is profoundly influencing traveller’s journey highlights the need of Gamification. As a relatively new phenomenon in the industry, motives encouraging usage behaviour have yet to be researched. Identifying these motives could offer several advantages to hotels by providing relationship marketing, engagement and strengthening customer loyalty. This research tries to fill this gap and enlighten existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics. Visual material based on the current definitions of gamification was prepared to create a hotel gamified application to help participants discuss their preferences.
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Oduor, Michael, and Harri Oinas-Kukkonen. "Commitment Devices as Behavior Change Support Systems: A Study of Users’ Perceived Competence and Continuance Intention." In Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors, 201–13. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55134-0_16.

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Garg, Shalini, and Shipra Sharma. "Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System." In Innovation, Technology, and Market Ecosystems, 377–85. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23010-4_19.

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Sugandini, Dyah, Garaika, Yuni Istanto, and Rahajeng Arundati. "Continuance Intention, Educational System Quality, Instructor Quality and User Satisfaction on Perceived Impact on Learning." In Innovation of Businesses, and Digitalization during Covid-19 Pandemic, 777–84. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-08090-6_49.

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T., Santhanamery, and T. Ramayah. "Explaining and Predicting Users' Continuance Usage Intention Toward E-Filing Utilizing Technology Continuance Theory." In Encyclopedia of Information Science and Technology, Fourth Edition, 831–46. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2255-3.ch072.

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Continuance usage intention is important for any businesses to accentuate the long-term growth of the organization. In the case of e-filing system, the continuance usage intention is vital as it not only can reduce the operation and management cost, also it can ensure that the heavy investments invested in developing the e-filing portals will be worthwhile. The focus in this study is to determine the effect of two main central construct; satisfaction and attitude, on the continuance usage intention of e-filing system among taxpayers. The result of the study reveals that perceived usefulness and attitude has a significant relationship towards continuance usage intention with attitude as the major predictors. However, satisfaction was found to be insignificantly related to continuance usage intention. Apart from that confirmation was found to be the major predictor of satisfaction and perceived ease of use as the major predictor of perceived usefulness.
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Conference papers on the topic "USER’S CONTINUANCE INTENTION"

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Sun, Yuan, Zhu Ya-li, Xinmin Peng, and Klaus Boehnke. "Understanding users' continuance intention in online social networks." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881896.

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Ahmed Fadelelmoula, Ashraf. "Traits Contributing to the Promotion of the Individual’s Continuance Usage Intention and Perceived Value of M-University Services." In InSITE 2023: Informing Science + IT Education Conferences. Informing Science Institute, 2023. http://dx.doi.org/10.28945/5150.

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Aim/Purpose. This study aims to examine the roles of key traits of m-university services and their users in promoting two crucial post-adoption outcomes of these services; namely, continuance usage intention and perceived value. Background. M-university (i.e., a university providing services via mobile technologies) has gained a great interest in the higher education sector as a driver of new business models and innovative service offerings. However, its assessment has been greatly overlooked, especially in evaluating the factors that drive the stakeholders’ continuance intention to use it and the determinants of its post-adoption perceived value. Consequently, research efforts undertaking such assessment facets empirically are highly required. Methodology. An integrated research model that enables such assessment was developed and evaluated using a quantitative research methodology. Accordingly, data were collected using a formulated closed-ended survey questionnaire. The target population consisted of the academic staff of a Saudi public university that has witnessed an extensive adoption of m-university services. The obtained data (i.e., 207 fully completed responses) were evaluated using the structural equation modeling approach. Contribution. To the best of our knowledge, this is the first study that gains the chance to provide the research community and m-service providers with new knowledge and understanding about the predictors that drive the continuance usage intention and value of m-university services. Findings. The findings showed that all of the examined traits of m-university services and their users (i.e., reliability, usability, customization, self-efficacy, and involvement) are having positive roles in promoting the continuance intention to use these services, while only two traits (i.e., reliability and involvement) contribute significantly to augmenting the perceived value. Recommendations for Practitioners. The study recommends developing effective design and implementation specifications that strengthen the contributions of the examined traits in the post-adoption stage of m-university services. Recommendations for Researchers. Further studies should be devoted to addressing the notable need to assess the factors influencing the adoption of m-university services, as well as to explore which ones are having significant roles in the attainment of post-adoption outcomes. Impact on Society. The empirical insights provided by the present study are essential for both university stakeholders and mobile service providers in their endeavors to improve the key aspects of the anticipated post-adoption outcomes of the provided services. Future Research. Further empirical investigations are needed to examine the roles of more m-university services and user traits in achieving a broad range of post-adoption outcomes of such services.
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Jiang, Xiao. "Enhancing Users' Continuance Intention to E-Government Portals: An Empirical Study." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998967.

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Mouakket, Samar. "Investigating the factors influencing users' continuance intentions towards online reservation." In 2013 International Conference on Computer, Information and Telecommunication Systems (CITS). IEEE, 2013. http://dx.doi.org/10.1109/cits.2013.6705709.

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Xu, Ningfei, and Hu Wang. "Research on Impact Factors of User's Continuance Intention in Online Education Platform." In 2017 International Conference on Industrial Informatics - Computing Technology, Intelligent Technology, Industrial Information Integration (ICIICII). IEEE, 2017. http://dx.doi.org/10.1109/iciicii.2017.47.

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Guo, Yuhan, and Xiyan Lv. "Research on Influencing Factors of Users’ Continuance Intention to Use Car-hailing Apps." In Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/bems-19.2019.34.

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Zhu, Xiaodong, and Yafei Wang. "An Empirical Study on the Users' Continuance Intention About MOOC: Based on Attachment Theory." In 2018 International Symposium on Educational Technology (ISET). IEEE, 2018. http://dx.doi.org/10.1109/iset.2018.00054.

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Chong, Peng. "The Impact of User Perception Factors and Satisfaction on Users' Continuance Intention to Use Mobile Short Video Applications." In ICCIR 2021: 2021 International Conference on Control and Intelligent Robotics. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3473714.3473805.

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Kuo, Chan-Sheng, and Yowei Kang. "A Study of Continuance Intention to Adopt Cloud Services: The Moderating Effect of Users’ Motivation." In 2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2018. http://dx.doi.org/10.1109/ieem.2018.8607295.

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Winata, Sellyana, and Miharni Tjokrosaputro. "The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention." In Tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220501.020.

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