Journal articles: 'User Equity'

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Nyaupane, Gyan P., Alan R. Graefe, and Robert C. Burns. "Understanding Equity in the Recreation User Fee Context." Leisure Sciences 29, no. 5 (October 2, 2007): 425–42. http://dx.doi.org/10.1080/01490400701394899.

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Brikci, Nouria, and Mit Philips. "User fees or equity funds in low-income countries." Lancet 369, no. 9555 (January 2007): 10–11. http://dx.doi.org/10.1016/s0140-6736(07)60008-7.

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Hsu, Chin-Lung, and Judy Chuan-Chuan Lin. "An Empirical Study of Smartphone User Behavior." International Journal of Mobile Human Computer Interaction 7, no. 1 (January 2015): 1–24. http://dx.doi.org/10.4018/ijmhci.2015010101.

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This study investigates determinants of the adoption behavior of smartphone users. Despite the increasing number of smartphone users, the literature on information technology usage has paid little attention to the motivation behind smartphone adoption. This study identifies three determinants of smartphone adoption behavior: innovative characteristics, brand equity and social influences. Data were collected from 293 smartphone users. The analytical results have indicated that users choose to use smartphone not only for its usefulness, enjoyment and compatibility to their lifestyle (i.e. innovative characteristics), but also for its cost effectiveness (i.e. brand equity). Additionally, users will search for related information for the suitability of their adoption decisions (i.e. social influence). Together, the above factors account for over 60 percent of adoption behaviors. Moreover, the findings also indicate that perceptions of use varied over the innovation diffusion stage. Implications and suggestions for practitioners are also discussed.

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Kim, Hee-Woong, Hock Chuan Chan, and So-Hyun Lee. "User Resistance to Software Migration." Journal of Database Management 25, no. 1 (January 2014): 59–79. http://dx.doi.org/10.4018/jdm.2014010103.

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The demand for software has increased rapidly in the global industrial environment. Open source software (OSS) has exerted significant impact on the software industry. Large amounts of resources and effort have been devoted to the development of OSS such as Linux. Based on the technology adoption model (TAM), the development of Linux as the most well-known OSS with a graphical user interface designed for ease of use and a wide range of functionalities is expected to result in high levels of Linux adoption by individual users. Linux, however, currently controls about 1% of the operating system market for personal computers. The resistance of users to switch to a new operating system remains one of the major obstacles to widespread adoption of Linux among individual users. Based on the integration of the equity implementation model and the TAM, this study examines the formation of user resistance, as well as the effects of user resistance, on the migration to Linux for personal computers. This study discusses the role and effect of user resistance based on the equity implementation model in comparison with the two main determinants in the TAM. This study contributes to the advancement of theoretical understanding of Linux migration and user resistance. The findings also offer suggestions for software communities and practitioners, of OSS in particular, to promote the use of new software by individual users.

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Hoiriyah, Hoiriyah, Darmansah Darmansah, and Muhammad Eka Purbaya. "Pengaruh User Experience dan Consumer-Based Brand Equity Terhadap Loyalitas Pengguna Shopee." JURIKOM (Jurnal Riset Komputer) 9, no. 3 (June 30, 2022): 688. http://dx.doi.org/10.30865/jurikom.v9i3.4269.

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Shopee can be regarded as an E-Marketplace which is the second wave of E-Commerce and expands the combination of consumer business (B2B, C2B, and C2C) into B2B. Shopee is a phenomenon that occurs and will continue to grow in the years to come. However, it is felt that changing trends and moving application users occur very quickly. Every user must pay attention to the advantages and disadvantages of the application used. User requests on the application can be seen in terms of user behavior. The level of comfort felt by users in using the application can be measured through user behavior factors. Through user behavior factors emerge user experiences arising from interactions with the application. The purpose of this study is to determine the factors that influence between variables by identifying the relationship between endogenous and exogenous variables on Brand Loyalty by using the modified User Experience and Consumer Based Brand Equity methods. Respondents in the questionnaire were 150 using non-probability sampling technique with purposive sampling type, data analysis using Structural Equation Modeling-Partial Last Square with a Likert scale as the measurement scale used. The result of this research is that Brand Association (BA) is not significant positive on Brand Loyalty (BL). Brand Trust (BT) is significantly positive on Brand Loyalty (BL). Perceived Value (PV) is significantly positive on Brand Loyalty (BL). Pleasure in Use (PiU) is significantly positive on Brand Loyalty (BL). Social Value (SV) is significantly positive on Brand Loyalty (BL). Usability (US) is not significant positive towards Brand Loyalty (BL)

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Mishra, Abhishek. "Effect of Experiential Value on Consumer-Based Brand Equity: An Interactive Device Perspective." Management and Labour Studies 39, no. 4 (November 2014): 396–410. http://dx.doi.org/10.1177/0258042x15578021.

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With every product we buy, there is an associated experience. The better the experiences, the better a user feels about his/her decision to buy and use the product; and the feelings do not stay with the product. They are indeed transferred as brand associations and imagery with the brand of the product, defined as brand equity in the marketing literature. Positive brand equity is critical for the success of a brand as it creates repeat transaction of the user with the manufacturer. It is in this context that this study attempts to understand the relation between different components of user experience and brand equity. Intrinsic and extrinsic values have been taken as components of user experience while association, perceived quality, perceived value, trust and loyalty are elements of brand equity. All the relationships between the different constructs of experience and brand equity were found significant. We also found significant evidence for the hierarchical formation of both user experience and brand equity. The study contributes to the literature of brand experience and how it is critical for brand equity and for the consumer. For marketers, we establish how important it is for them to provide a positive user experiences for their brands to be successful. A proper mix of intrinsic and extrinsic consumption values to the consumer will go every length to convince him/her to stay with the brand.

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Hermaren, Vinna, and Adrian Achyar. "The effect of firm created content and user generated content evaluation on customer-based brand equity." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 2, no. 1 (July 31, 2018): 86–100. http://dx.doi.org/10.31842/jurnal-inobis.v2i1.63.

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The purpose of this paper is to investigate social media communication and its impact on customer-based brand equity. Compare two social media communication tools that are firm created content and user generated content. A total of 114 data sets developed through a standard online survey to investigate the impact of firm created content and user-generated content evaluation in social media on brand awareness / association, perceived quality and brand loyalty to the cosmetics industry in Indonesia. A mini survey was conducted to find out the types of cosmetic brands that do not perform ad campaigns in traditional media such as television to see clearly the influence of brand communication in social media against brand awareness and association. The author applies Structural Equation Modeling (SEM) techniques to investigate the effect of communication on social media on customer-based brand equity. The findings of this study indicate that evaluation of firm created content has a positive and significant impact on brand association / awareness, perceived quality and brand loyalty. Meanwhile, evaluation of user-generated content has significant effect only on brand awareness / association and perceived quality. In the dimensions of customer-based brand equity, only perceived quality is significantly influenced by brand awareness / association. This research is relevant for marketers for the development of corporate strategy, especially in the cosmetics industry that uses social media as a medium of communication to customers. Keywords : Marketing, Firm created content, User generated content, Customer based brand equity, SEM

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Park, Joungkoo, Gary D. Ellis, Samuel Seongseop Kim, Edward J. Ruddell, and Jerome Agrusa. "Predictors of Social Equity and Price Acceptability Judgments of User Fees." Journal of Travel & Tourism Marketing 21, no. 2-3 (June 15, 2007): 89–103. http://dx.doi.org/10.1300/j073v21n02_07.

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Joshi, Kailash. "An Investigation of Equity as a Determinant of User Information Satisfaction." Decision Sciences 21, no. 4 (December 1990): 786–807. http://dx.doi.org/10.1111/j.1540-5915.1990.tb01250.x.

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Fiedler, J. L. "Ministry of Health user fees, equity and decentralization: lessons from Honduras." Health Policy and Planning 17, no. 4 (December 1, 2002): 362–77. http://dx.doi.org/10.1093/heapol/17.4.362.

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Huhtala, Anni, and Eija Pouta. "User fees, equity and the benefits of public outdoor recreation services." Journal of Forest Economics 14, no. 2 (April 2008): 117–32. http://dx.doi.org/10.1016/j.jfe.2007.06.003.

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Kusuma Putra, Aditya Halim Perdana, Nurani Nurani, Gunawan Bata Ilyas, Yulia Tri Samiha, and Setyani Dwi Lestari. "Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent." JURNAL MANAJEMEN BISNIS 8, no. 1 (February 10, 2021): 90–103. http://dx.doi.org/10.33096/jmb.v1i1.704.

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This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.

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Mishra, Abhishek, Satya Bhushan Dash, and Dianne Cyr. "Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 333–48. http://dx.doi.org/10.1108/jpbm-12-2013-0459.

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Purpose – The study aims to explore the buildup of consumer-based brand equity (CBBE) from positive derived experiences. Rewarding experiences with products make a user feel good about their decision to buy and use them. Those feelings get accrued as strong consumer–brand relationship, measured comprehensively by CBBE in marketing literature. Design/methodology/approach – The study is conducted in two phases – exploratory and validation. The exploratory phase involved conceiving a theoretical framework from in-depth literature review. The framework is then validated through a survey-based empirical phase. Smartphones form the context of the work. Findings – The three consumption values used in the study are usability, social value and pleasure in use. Brand equity has been conceptualized and measured as brand association, perceived value, brand trust and brand loyalty. The moderating role of user expertise, as well as lifestyle, was also tested on pleasure derived. Most of the hypothesized relationships between different constructs of experience and brand equity were found significant. Significant evidence for hierarchical formation of brand equity was also established. Research limitations/implications – Lack of evidence of moderation of lifestyle may be ascribed to the validity of the scale used to measure it in the current context and needs to be updated. The study contributes by conceiving experience as a multidimensional framework based on Holbrook’s typology, besides validating its relationship to CBBE. Hierarchical formation of brand equity is also a novel contribution. Practical implications – This study provides an indicative guide to marketers with design cues that can provide relevant consumption values in the quest for a positive brand impression. It also provides directions for segmenting the smartphone market based on user expertise for better branding. Originality/value – The study is innovative by relating experience, conceptualized with Holbrook’s framework and CBBE – something yet to be seen in the literature.

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Gunawan, Annetta. "Analysis of Brand-Related User Generated Content Antecendents Influence on Brand Equity to Increase Purchase Intention (Case Study: Yamaha Motor Indonesia)." Advanced Science Letters 21, no. 4 (April 1, 2015): 1044–48. http://dx.doi.org/10.1166/asl.2015.5980.

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The global development of information technology, especially social media, brings a lot of revolutionary changes in many facets of life, including the development of User Generated Content (UGC). Besides, the number of Internet users in Indonesia reaches 63 million people in November 2013. So, Indonesian marketers should start to consider how to take benefit from UGC development and understand its subsequent impact on brand equity and purchase intention. Yamaha Motor Indonesia (YMI) as the second largest player in Indonesia who wants to increase its market share, should do effort to increase its brand equity and consumers’ purchase intention through its virtual community. The objectives of this research are to analyze the influence of Brand-Related UGC on Brand Equity of YMI, and to analyze the influence of Brand-Related UGC and Brand Equity on Purchase Intention of YMI. The data collection technique used is questionnaire disseminated to the members of YMI online community, using Likert scale. While the data analysis technique used is Path Analysis. The result of Path Analysis shows the structural equation Y = 0,525X + 0,8509ε1 where Brand-Related UGC significantly contributes to Brand Equity at 27,6% and Z = 0,435X + 0,256Y + 0,7925ε2 where Brand-Related UGC and Brand Equity simultaneously and significantly contributes to Purchase Intention at 37,2%.

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Gulam Dasthagir, K. "Participatory Exclusion in Water User Associations: A Subaltern Perspective." Asian Review of Social Sciences 9, no. 1 (May 5, 2020): 34–38. http://dx.doi.org/10.51983/arss-2020.9.1.1609.

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Although Participatory Irrigation Management envisions democratic participation and equity in water sharing among farmers , this article while investigating the challenges of Dalit farmers in Water User Associations and access to surface or ground water for irrigation, espouse the perpetuation of ‘Participatory Exclusion’ of Dalit farmers in canal water sharing and rights in water user associations . Since caste discrimination is embedded in modern user organizations, participatory exclusion of Dalit farmers operates at all levels of membership, participation and representation in PIMinrural Tamil Nadu.

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Monnickendam, Menachem, Riki Savaya, and Mark Waysman. "Equity Perceptions as a Determinant of Computer User Satisfaction in Human Services." Journal of Social Service Research 31, no. 2 (January 11, 2005): 41–50. http://dx.doi.org/10.1300/j079v31n02_03.

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Smith, Peter C. "User charges and priority setting in health care: balancing equity and efficiency." Journal of Health Economics 24, no. 5 (September 2005): 1018–29. http://dx.doi.org/10.1016/j.jhealeco.2005.01.003.

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Triono, Sunu Puguh Hayu, Ratih Huriyati, and Mokh Adib Sultan. "The Influence Of User-Generated Content To Consumer-Based Brand Equity Through Involvement In Indonesia's Top Brand Lipstic Consumer." Jurnal Manajemen Indonesia 21, no. 1 (April 26, 2021): 17. http://dx.doi.org/10.25124/jmi.v21i1.2461.

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Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind. The current democratization of information is expressed mainly through User-Generated Content (UGC), so that the media model becomes more user-centric. This study attempts to discuss the effect of UGC on consumer-based brand equity (CBBE) through involvement. UGC in this study is represented through variables that motivate it, namely co-creation, empowerment, community, and self-concept. The population in this study is Top Brand lipstick consumers who have watched the UGC of those brands. Data was collected using questionnaire that distributed online and 121 data were obtained. After analyzed using SEM PLS, the results are: 1) co-creation has positive effect on involvement; 2) self-concept has positive effect on involvement; 3) involvement has a positive effect on CBBE; 4) UGC has a substantial influence on involvement; 5) UGC and involvement have a moderate influence on CBBE. Keywords— brand equity; consumer-based brand equity; content marketing; involvement; user-generated content

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Smith, Peter C. "Universal health coverage and user charges." Health Economics, Policy and Law 8, no. 4 (August 20, 2013): 529–35. http://dx.doi.org/10.1017/s1744133113000285.

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AbstractThere has been an explosion of interest in the concept of ‘universal health coverage’, fuelled by publication of the World Health Report 2010. This paper argues that the system of user charges for health services is a fundamental determinant of levels of coverage. A charge can lead to a loss of utility in two ways. Citizens who are deterred from using services by the charge will suffer an adverse health impact. And citizens who use the service will suffer a loss of wealth. The role of social health insurance is threefold: to reduce households’ financial risk associated with sickness; to promote enhanced access to needed health services; and to contribute to societal equity objectives, through an implicit financial transfer from rich to poor and healthy to sick. In principle, an optimal user charge policy can ensure that the social health insurance funds are used to best effect in pursuit of these objectives. This paper calls for a fundamental rethink of attitudes and policy towards user charges.

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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (June 1, 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.

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Perrels, Adriaan. "User response and equity considerations regarding emission cap-and-trade schemes for travel." Energy Efficiency 3, no. 2 (January 13, 2010): 149–65. http://dx.doi.org/10.1007/s12053-009-9067-5.

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Mitchell, Gordon. "Forecasting environmental equity: Air quality responses to road user charging in Leeds, UK." Journal of Environmental Management 77, no. 3 (November 2005): 212–26. http://dx.doi.org/10.1016/j.jenvman.2005.04.013.

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Weiger, Welf H., Hauke A. Wetzel, and Maik Hammerschmidt. "Leveraging marketer-generated appeals in online brand communities." Journal of Service Management 28, no. 1 (March 20, 2017): 133–56. http://dx.doi.org/10.1108/josm-11-2015-0378.

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Purpose The proliferation of online brand communities has shifted control over brands from firms to consumers. Demonstrating how marketers can stimulate consumers to use these opportunities and engage with the brand in such communities, the purpose of this paper is to address the effectiveness of normative and utilitarian appeals commonly employed in practice for enhancing engagement intensity and brand equity in turn. Design/methodology/approach This paper presents two studies at an individual user level. The first study builds on matched data on marketing actions, user behavior, and user perceptions from a Facebook brand community. The second study uses an experiment with members of a firm-hosted online brand community. The authors employ seemingly unrelated regressions while controlling for self-selection. Findings Marketer-generated appeals have a positive effect on brand equity that is mediated by engagement intensity. However, the strength of these effects depends highly on community, user, and relationship characteristics. Practical implications Generally speaking, marketer-generated appeals are effective tools for marketers to build brand equity through enhanced user engagement. However, their effectiveness can be improved when managers use a targeted approach. To offer precise managerial guidance, this paper shows how entertainment value, content consumption asymmetry (e.g. whether a user prefers user-generated content over marketer-generated content), and membership duration increase or lower the impact of appeals in building the brand through engagement intensity. Originality/value The authors provide evidence that appeals designed to drive user engagement in online brand communities are effective tools for boosting brand equity.

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Schneider, Barbara. "Participatory Action Research, Mental Health Service User Research, and the Hearing (our) Voices Projects." International Journal of Qualitative Methods 11, no. 2 (April 2012): 152–65. http://dx.doi.org/10.1177/160940691201100203.

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In this article I discuss participatory action research as a framework for enabling people diagnosed with mental health problems to carry out research and in doing so to promote health equity, citizenship, and social justice for people with a mental health diagnosis. The participatory approach to research aims to involve ordinary community members in generating practical knowledge about issues and problems of concern to them and through this promoting personal and social change. The article traces the development of participatory action research and describes its application in the mental health service user research movement. The Hearing (our) Voices projects, participatory research projects carried out in Calgary, Alberta by a group of people diagnosed with schizophrenia, are described to illustrate this approach to mental health research. Participation in research to promote health equity is about inclusion and about how marginalized people can claim full and equal citizenship as participants in and contributors to society.

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Pratiwi, A. A. Sagung Dewi, and I. Gst A. Kt Gd Suasana. "PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK." E-Jurnal Manajemen Universitas Udayana 8, no. 1 (December 3, 2018): 352. http://dx.doi.org/10.24843/ejmunud.2019.v08.i01.p13.

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This study aims to explain the influence of endorser credibility on brand credibility, the influence of endorser credibility on brand equity, the influence of brand credibility on brand equity, and the role of brand credibility mediates the influence of endorser credibility on IM3 user brand equity in Denpasar City. This research was conducted in the area of ??Denpasar City using 170 respondents. Data collection method used is purposive sampling method with path analysis techniques. The results found that endorser credibility, had a positive and significant effect on brand credibility, endorser credibility had a positive and significant effect on brand equity, brand credibility had a positive and significant effect on brand equity, and brand credibility served as a partial mediation of the influence of endorser credibility and brand equity. IM3 providers need to pay attention to strong networks / signals, to be in line with consumer expectations. In addition, IM3 providers need to improve positive endorser credibility so that IM3 providers are able to create better brand equity for consumers. Keywords: brand credibility, endorser credibility, brand equity

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Ghasemlou, Kiarash, Murat Ergun, and Nima Dadashzadeh. "Exploring Equity in Public Transportation Planning Using Smart Card Data." Sensors 21, no. 9 (April 26, 2021): 3039. http://dx.doi.org/10.3390/s21093039.

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Existing public transport (PT) planning methods use a trip-based approach, rather than a user-based approach, leading to neglecting equity. In other words, the impacts of regular users—i.e., users with higher trip rates—are overrepresented during analysis and modelling because of higher trip rates. In contrast to the existing studies, this study aims to show the actual demand characteristic and users’ share are different in daily and monthly data. For this, 1-month of smart card data from the Kocaeli, Turkey, was evaluated by means of specific variables, such as boarding frequency, cardholder types, and the number of users, as well as a breakdown of the number of days traveled by each user set. Results show that the proportion of regular PT users to total users in 1 workday, is higher than the monthly proportion of regular PT users to total users. Accordingly, users who have 16–21 days boarding frequency are 16% of the total users, and yet they have been overrepresented by 39% in the 1-day analysis. Moreover, users who have 1–6 days boarding frequency, have a share of 66% in the 1-month dataset and are underrepresented with a share of 22% in the 1-day analysis. Results indicated that the daily travel data without information related to the day-to-day frequency of trips and PT use caused incorrect estimation of real PT demand. Moreover, user-based analyzing approach over a month prepares the more realistic basis for transportation planning, design, and prioritization of transport investments.

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SAEE BOSTANABAD, Mina, Javad MEHRI-TEKMEH, and Ali Moghanni DEHKHARGHANI. "Equity in multiproduct supply chain network." An International Journal of Optimization and Control: Theories & Applications (IJOCTA) 3, no. 1 (September 9, 2012): 65–71. http://dx.doi.org/10.11121/ijocta.01.2013.00128.

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In this paper, multiproduct supply chain network is investigated with equity consideration,namely, obtaining the optimal flow pattern, in such a way that no user in the network can increasehis(her) benefit with change in product’s sending path. However, each kind of products, has anindividual cost function and, at the same time, contributes to its own and other product’s cost functionin an individual way. An algorithm is developed to find optimal flow pattern for such multiproductsupply chain network.

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Mahmud. "Pengaruh Celebrity Endorser Terhadap Brand Equity melalui Self Brand Connection bagi Pengguna Honda Vario." Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan 1, no. 2 (March 7, 2021): 1–9. http://dx.doi.org/10.55606/jurimbik.v1i2.117.

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This study was conducted with the aim to examine the effect of celebrity endorser on brand equity with self brand connection as a variable that intervened Honda Vario users in Semarang. The population in this study is the Honda Vario user. The number of samples in this study were 150 samples. The sampling technique used was purposive sampling, with the provisions that at least respondents collected 17 years, consumers had used a Honda Vario and lived in Semarang City. Data analysis method used is structural equation modeling. The direct test results between celebrity endorser and brand equity show that there is a significant and positive influence. The direct test results between celebrity endorser on self brand connection showed positive and significant significance. The direct test results between self brand connection and brand equity show that there is a significant and positive influence.

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Lock, Toni, Elspeth Guthrie, Graeme McGrath, and Frank Margison. "The purchaser-provider game: a user-friendly management workshop." Psychiatric Bulletin 16, no. 9 (September 1992): 545–46. http://dx.doi.org/10.1192/pb.16.9.545.

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Following the recent reorganisation of the health service, doctors have been advised to accept the challenge of involving themselves in general management, (Ross, 1991), and the need for additional training in management skills has been recognised (Higgins, 1989; CTC Working Party Report, 1990). Local trainers, however, often do not know what sort of management training is appropriate, nor how or when it should be introduced into an eight year specialist training agenda, and the current situation for many trainees may, therefore, be described as hit or miss (Lock, 1991). Trainees need also to learn to consider not only their immediate clinical responsibility to individual patients, but also the broader concepts of preventive and public health medicine and the principles of equity, efficiency, quality and efficacy which underly the purchaser-provider contractual process.

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Prados-Peña, M. Belén, Esmeralda Crespo-Almendros, and Lucia Porcu. "How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination." Heritage 5, no. 3 (September 6, 2022): 2547–64. http://dx.doi.org/10.3390/heritage5030133.

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Social media marketing communication is among the current strategies used to provide visibility to cultural heritage, sales promotions being especially relevant. Nevertheless, despite the fact that social media has now built significant momentum, there is still a dearth of research on the relationship between social marketing activities and brand equity. In this context, this study seeks to determine how the use of promotional discounts and free gifts on social media contributes to building heritage brand equity. To pursue this research aim, a quasi-experimental study was designed and carried out among online users, based on two promotional stimuli (discount vs. free gift). The findings suggest that gifts perform better in terms of increasing brand equity, except where the user presents a high level of sales promotion-proneness, in which case promotional discounts are more effective.

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양재범. "User Experience Design as a component in building Brand Equity - Focus on Contact point -." Journal of Korea Design Forum ll, no. 33 (November 2011): 397–406. http://dx.doi.org/10.21326/ksdt.2011..33.036.

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Azizi, Mohammad Mehdi. "The User-pays System in the Provision of Urban Infrastructure: Effectiveness and Equity Criteria." Urban Studies 37, no. 8 (July 2000): 1345–57. http://dx.doi.org/10.1080/00420980020080151.

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Shahzad, Muhammad Faisal, Muhammad Bilal, Jin Xiao, and Tahir Yousaf. "Impact of smartphone brand experience on brand equity." Journal of Islamic Marketing 10, no. 2 (June 10, 2019): 440–64. http://dx.doi.org/10.1108/jima-04-2017-0045.

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Purpose The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan. Design/methodology/approach The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data. Findings The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users. Research limitations/implications Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study. Practical implications This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product. Originality/value This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

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Schivinski, Bruno, and Dariusz Dabrowski. "The impact of brand communication on brand equity through Facebook." Journal of Research in Interactive Marketing 9, no. 1 (March 9, 2015): 31–53. http://dx.doi.org/10.1108/jrim-02-2014-0007.

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Purpose – The purpose of this article is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity (CBBE) metrics through Facebook. Design/methodology/approach – We evaluated 302 data sets that were generated through a standardized online survey to investigate the impact of firm-created and user-generated social media brand communication on brand awareness/associations, perceived quality and brand loyalty across 60 brands within three different industries: non-alcoholic beverages, clothing and mobile network providers. We applied a structural equation modeling technique to investigate the effects of social media communication on consumers’ perception of brand equity metrics, as well as in an examination of industry-specific differences. Findings – The results of our empirical studies showed that both firm-created and user-generated social media brand communication influence brand awareness/associations; whereas user-generated social media brand communication had a positive impact on brand loyalty and perceived brand quality. Additionally, there are significant differences between the industries being investigated. Originality/value – This article is pioneering in that it exposes the effects of two different types of social media communication (i.e. firm-created and user-generated social media brand communication) on CBBE metrics, a topic of relevance for both marketers and scholars in the era of social media. Additionally, it differentiates the effects of social media brand communication across industries, which indicate that practitioners should implement social media strategies according to industry specifics to lever CBBE metrics.

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Knapman, Bruce, and Natalie Stoeckl. "Recreation User Fees: An Australian Empirical Investigation." Tourism Economics 1, no. 1 (March 1995): 5–15. http://dx.doi.org/10.1177/135481669500100102.

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It is widely acknowledged that increasing tourism and recreation usage of natural resources in Australia has placed heavy demands on those responsible for visitor management. The consequent need for more revenue has led local government and national park management to contemplate extended implementation of the ‘user pays' principle. However, user pays may be rejected on the grounds that it is not a first-best pricing policy, and/or on the grounds that public resources funded out of the public purse should be freely available. It has been suggested in the case of entry fees to national parks that they penalize the poor. This paper uses empirical estimates of demand curves for two World-Heritage-listed national parks — Kakadu and Hinchinbrook Island — to investigate the impact of entry fees on visitation and revenue, and the efficiency of fees as a revenue-raising device. An examination of visitors' socio-economic characteristics allows some comment on the equity issue. It is concluded that modest entry fees would have little impact on visitor numbers; that, provided the administrative costs of fee imposition are not prohibitive, entry fees are not only a good potential source of revenue, but also impose smaller efficiency costs than the income taxation system; and that fees may well constitute a progressive tax.

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Tian, Zemin, Mengyuan Lu, and Qian Cheng. "The relationships among mobile travel application attributes, customer engagement, and brand equity." Social Behavior and Personality: an international journal 49, no. 7 (July 7, 2021): 1–10. http://dx.doi.org/10.2224/sbp.10353.

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In this study we investigated the relationships among mobile travel application (app) attributes, customer engagement, and brand equity with 518 participants who were current users of these apps. Results show that perceived usefulness, perceived price advantage, and user interface attractiveness positively influenced customer engagement with mobile travel apps, whereas perceived ease of use had no significant effect. Additionally, mobile travel app engagement was found to be significantly and positively related to brand awareness and brand loyalty. Finally, mobile travel app engagement mediated the effects of perceived usefulness, perceived price advantage, and user interface on both brand awareness and brand loyalty. Our findings indicate that improving travel app attributes enhanced customer engagement with these apps, and this, in turn, increased brand equity.

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Wu, Peiyu. "SWOT Analysis Was Used to Analyze the Influence of Brand Equity on the Willingness to Use Douyin." BCP Business & Management 31 (November 5, 2022): 126–33. http://dx.doi.org/10.54691/bcpbm.v31i.2545.

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From the outbreak on December 19, 2019, to the current normalization of the epidemic, people stay at home for entertainment. The popularity of short videos has increased dramatically, and the use of Douyin has skyrocketed. This paper analysed the development strategy of Douyin, and further explored the power of brand equity on Douyin use intention by applying the theoretical knowledge and qualitative analysis of the influence of brand equity on purchase intention and the SWOT analysis method. SWOT analysis was used to analyse the impact of brand equity on the willingness to use Douyin, and the conclusion was drawn that in terms of SO, the intuitive and eye-catching the brand image of Douyin and the positive development of brand virtual character image improved the willingness to use. In WT, Douyin’s negative brand association and high-end brand positioning reduced the desire to use. Therefore, Douyin needed to improve in purifying the network environment and enhancing user participation in third - and fourth-tier cities.

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Agbelie, Bismark R., Matthew Volovski, Samuel Labi, and Kumares C. Sinha. "Anticipated User Equity Impacts of a Proposed Transportation Infrastructure Finance Legislation: Case Study in Indiana." Journal of Infrastructure Systems 27, no. 3 (September 2021): 05021007. http://dx.doi.org/10.1061/(asce)is.1943-555x.0000627.

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Yeon, Je-Eun, Gee-Seok Song, and Dae-Yong Ha. "The Influence of Global Credit Card Brand Equity on Credit Card Selection and User Satisfaction." Korea International Trade Research Institute 12, no. 4 (August 26, 2016): 557–74. http://dx.doi.org/10.16980/jitc.12.4.201608.557.

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Wu, Z. X., W. H. K. Lam, and Hai-Jun Huang. "Equity and Efficiency Analysis of Pricing Strategies in a Bimodal Network with Heterogeneous User Groups." Transportation Research Record: Journal of the Transportation Research Board 2089, no. 1 (January 2008): 43–50. http://dx.doi.org/10.3141/2089-06.

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Andéhn, Mikael, Azadeh Kazeminia, Andrea Lucarelli, and Efe Sevin. "User-generated place brand equity on Twitter: The dynamics of brand associations in social media." Place Branding and Public Diplomacy 10, no. 2 (April 16, 2014): 132–44. http://dx.doi.org/10.1057/pb.2014.8.

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Schofield, Deborah. "ANCILLARY AND SPECIALIST HEALTH SERVICES: THE RELATIONSHIP BETWEEN INCOME, USER RATES AND EQUITY OF ACCESS." Australian Journal of Social Issues 34, no. 1 (February 1999): 79–96. http://dx.doi.org/10.1002/j.1839-4655.1999.tb01071.x.

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Kondo, Masahide, and Barbara McPake. "Making choices between prepayment and user charges in Zambia. What are the results for equity?" Health Economics 16, no. 12 (2007): 1371–87. http://dx.doi.org/10.1002/hec.1219.

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Tan, Tang, and Wu. "Evaluation of the Equity of Urban Park Green Space Based on Population Data Spatialization: A Case Study of a Central Area of Wuhan, China." Sensors 19, no. 13 (July 2, 2019): 2929. http://dx.doi.org/10.3390/s19132929.

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To measure the equity of urban park green space, spatial matching between service supply and user group demand should be taken into consideration. However, if the demographic data, with the administrative division as the basic unit, are directly applied to characterize the spatial distribution of a user group, it may introduce inevitable deviation into the evaluation results due to the low-resolution nature and modifiable areal unit problem of such data. Taking the central area of Wuhan as an example, the population data spatialization method based on land use modeling was used to build a geographically weighted regression (GWR) model of land cover type and demographic data, and the spatial distribution of the population of the 150 m grid was obtained by inversion. Then, the equity of park green space in Wuhan central city was evaluated by population spatial data and network accessibility. The results showed that (1) the range of park green space in the central urban area of Wuhan was within a walking distance of 15 min, accounting for 25.8% of the total study area and covering 54.2% of the population in the study area; (2) the equity of park green space in Hongshan District was the worst; (3) and the use of population spatial data can measure equity on a more precise scale.

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Lesmana, Rosa, Arif Siaha Widodo, and Nardi Sunardi. "The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang." Jurnal Pemasaran Kompetitif 4, no. 1 (October 8, 2020): 1. http://dx.doi.org/10.32493/jpkpk.v4i1.7211.

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The purpose of this research was to determine the effect of Brand Awareness and Perceived Quality on Brand Equity, the effect of Brand Equity on Customer Loyalty, and to find out whether Brand Equity mediates between Brand Awareness and Perceived Quality on Customer Loyalty of the Xiaomi smartphone user in South Tangerang area. The type of the research is quantitative using the factor analysis method, and SEM and the tools used SPSS Amos 23. The unit of analysis in this study is the consumer who uses the Xiaomi smartphone in South Tangerang area. The research design is single cross sectional, a sample size of 150 respondents. The results show that brand awareness does not have a significant effect on brand equity on Xiaomi smartphones in South Tangerang area with a regression coefficient value of -.730 and critical ratio value -1.183. Perceived quality has a significant effect on brand equity on Xiaomi smartphone in the South Tangerang area with a regression coefficient of 0.964 and a critical ratio value of 4,450. Brand equity has a significant effect on customer loyalty of the Xiaomi smartphone in the South Tangerang area with a regression coefficient of 0.590 and a critical ratio value of 5,373. Brand awareness has no significant effect on customer loyalty on the Xiaomi smartphones in the South Tangerang area with a regression coefficient of 0.608 and a critical ratio value of 1.343. Perceived quality has no significant effect on customer loyalty of the Xiaomi smartphones in South Tangerang area with a regression coefficient of -0.164 and a critical ratio value of -0.880. Brand awareness indirectly has no significant effect on customer loyalty through brand equity on the Xiaomi smartphones in South Tangerang area with a regression coefficient of -0.181 and the Sobel test result of -3,000. Perceived quality indirectly has a significant effect on customer loyalty through brand equity on the Xiaomi smartphones in South Tangerang area with a regression coefficient of 0.663 and the results of the Sobel test of 20,165

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Burns, Diane Lee. "Developing Representations of User Pays Strategies in Nature-Based Tourism Settings." Tourism Economics 3, no. 3 (September 1997): 241–48. http://dx.doi.org/10.1177/135481669700300303.

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Content analysis of The Cairns Post and The Australian newspapers was undertaken to generate key ideas and themes on the issue of ‘user pays’ strategies. All articles referring to the strategy of user pays were selected to provide a sample of articles. Summary statistics indicated that most articles referred to tourism, presented the strategy with a negative approach, and were written from the government perspective. Priority issues that became apparent from the content analysis were: user charges, equity, environmental management, funding and taxes. These issues and other concepts relating to user pays strategies were presented to students in order to elicit word associations used to develop a similarity matrix. The similarity matrix was used to develop the social representations of user pays strategies in a multidimensional scaling model. User pays was found to be represented as a management technique for enabling effective use of natural resources. It was seen as a provider of funding for natural tourism resources and determined to have a closer relationship with tourism and host communities than other forms of charges, when they are applied in natural tourism settings.

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Birch, Stephen, and Julia Abelson. "Is Reasonable Access What We Want? Implications of, and Challenges to, Current Canadian Policy on Equity in Health Care." International Journal of Health Services 23, no. 4 (October 1993): 629–53. http://dx.doi.org/10.2190/k18v-t33f-1vc4-14rm.

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Considerations of equity in the context of health care systems are often related closely to the presence or level of prices incurred by users of health care services. Some politicians and commentators have suggested that the removal of user charges under the Canadian health care system has led to equal access to care. But it is not clear that the equity principle inferred from these claims corresponds to the equity goals of current Canadian health policy. In this article the authors identify the precise equity principle that lies behind current health policy in Canada and consider the extent to which that principle is reflected in the performance of the system. They then consider other approaches to equity in health care in the context of the stated objectives of Canadian health policy and identify the implications of pursuing reasonable access in future health policy. The authors suggest that the implications of the current equity goals have not been recognized by policy makers, and if they were to be recognized it is not clear that they would be acceptable to Canadian populations and/or policy makers. Moreover, some of the implications would appear to be incompatible with other stated objectives of public policy.

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Willmott, Hugh. "Creating ‘value’ beyond the point of production: branding, financialization and market capitalization." Organization 17, no. 5 (September 2010): 517–42. http://dx.doi.org/10.1177/1350508410374194.

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The contemporary significance of branding as a source of value is explored by situating the creation and valorization of brand equity within ‘the full circuit of capital’. Conceived as a form of co-production occurring in the sphere of circulation (as well as production), brand-building is connected to: the surpluses generated by the labour of user-consumers as well as the designers and producers of branded products and services; the realization of surplus through control of revenues derived from sales of these products and services and the appropriation of surpluses, including the conversion of brand equity into brand value after deduction of costs. Contemporary investment in branding is related to the financialization of brands as intangibles that make a growing contribution to market capitalization. By attending to multiple facets of the circuit of capital, including the co-production brand equity by user-consumers, some pointers are proposed for developing a more ‘joined-up’ view of the ‘bigger picture’ of contemporary capitalist reproduction.

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Acharya, Sushant, and Bishnu Raj Upreti. "Equity, Inclusion and Conflict in Community Based Forest Management: A Case of Salghari Community Forest in Nepal." Dhaulagiri Journal of Sociology and Anthropology 9 (December 7, 2015): 209–23. http://dx.doi.org/10.3126/dsaj.v9i0.14029.

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The equity and inclusion issues are widely observed in Community Based Forest Management (CBFM) and Community Forestry (CF) is not an exception. Community Forest User Groups (CFUGs) are portrayed as robust grassroots institutions for forest management and group governance. However, many contemporary researches have shown that CFUGs are still governed by some influential local elites who hardly practice equity and inclusion. In this context, objectives of this paper are: to explore how equity and inclusion issues lead CFUGs fall into internal conflicts; and to demonstrate how CFUGs are able to address such issues locally. The study was carried out in Salghari CFUG of Ratnechaur, Myagdi. Semi-structured interview and focused group discussion were key tools used for data collection. Livelihoods and Social Inclusion Framework and Equity Framework are used for data analysis. The findings of the research revealed that dalits and non-dalits of Salghari fall into internal conflict regarding the use of forest products. The conflict was then managed through amendments in CF provisions and change in CF leadership. This paper concludes that execution of equity and inclusion provisions in CF, secures access to assets for disadvantaged people from CBFM. However, this demands empowerment of these people and facilitating role of external agency.

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Kreisz, Florian P., and Christian Gericke. "User choice in European health systems: towards a systematic framework for analysis." Health Economics, Policy and Law 5, no. 1 (January 2010): 13–30. http://dx.doi.org/10.1017/s1744133109990132.

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AbstractThis article proposes a systematic framework for analysis of the increasingly popular concept of user choice in European health systems. The development of such a framework is exemplified using one category of potential choice: the choice of health service provider. In the first part, the paper summarises the conceptual background of the user choice debate. Subsequently, the paper theoretically analyses the concept of user choice alongside a stringent set of standard dimensions embracing technical, administrative and allocative efficiency, as well as equity in access and finance. Reference to available evidence is made where applicable. The employed dimensions are critically discussed and finally mapped against the identified determinants within a systematic matrix framework for analysis. Furthermore, the paper underlines that user choice is by no means a panacea but rather a highly complex and ambiguous political strategy. Extended choice in some sectors and levels of health systems may lead to inefficiencies and may therefore lead to loss of benefits, including choice, for individuals and society.

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Journal articles on the topic 'User Equity'

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