Journal articles on the topic 'USER’S CONTINUANCE INTENTION'
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Han, Min, Jiacong Wu, Yu Wang, and Mingying Hong. "A Model and Empirical Study on the User’s Continuance Intention in Online China Brand Communities Based on Customer-Perceived Benefits." Journal of Open Innovation: Technology, Market, and Complexity 4, no. 4 (September 27, 2018): 46. http://dx.doi.org/10.3390/joitmc4040046.
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Many Chinese companies have recently joined a trend to build their own online brand community, which is good for their corporate strategy and even for innovation, but with a high failure rate due to the low continuance intentions of users. In addition, related research is rare, especially for studies on the relationships between customer-perceived benefits, satisfaction, and the continuance intention of users. The objective of this study was to examine the existing relationships between three constructs: customer-perceived benefits, satisfaction, and user’s continuance intention, in the context of Chinese online brand communities from the perspective of the process. An online questionnaire surveyed 153 online brand community users to understand the relationship between customer-perceived benefits, customer satisfaction, and user’s continuance intention. The data analysis shows that customer-perceived benefits as an antecedent variable have an important influence on the satisfaction and continuance intention of users. Customer satisfaction as a mediator variable also makes a significant positive impact on the user’s continuance intention. At a practical level, the result provides further insight into online brand community operation strategies, and provides managers with new ideas and suggestions for business innovation models.
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Puspitasari, Ira, Elzha Odie Syahputra, Indra Kharisma Raharjana, and Ferry Jie. "The Continuance Intention of User’s Engagement in Multiplayer Video Games based on Uses and Gratifications Theory." Journal of Information Systems Engineering and Business Intelligence 4, no. 2 (October 28, 2018): 131. http://dx.doi.org/10.20473/jisebi.4.2.131-138.
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One of the key success factors in video game industry, including multiplayer video game (MVG), is the user’s continuance intention. The MVG industry runs in a highly competitive market. Users can shift to another game as soon as they discover a slightly inconvenient issue. Thus, maintaining the user’s enthusiasm in playing MVG for a long time is challenging for most games. The solution to prolong the users’ engagement can be initiated by identifying all factors that facilitate the continuance use of playing MVG. This study applied uses and gratifications theory to examine seven variables (enjoyment, fantasy, escapism, social interaction, social presence, achievement, and self-presentation) and the moderating effects of age and gender on the MVG continuance intention. The data analysis and the model development were tested based on Partial Least Square method using the responses of 453 MVG users. The results revealed that enjoyment, fantasy, social interaction, achievement, and self-presentation significantly affected the continuance intention of playing MVG, with enjoyment being the strongest variable. The result also demonstrated the moderating effect of age and gender on the relation between independent variables and continuance intention. The results and findings offered additional insights into the system development to enhance the information system application.
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Rahi, Samar, and Mazuri Abd Ghani. "Examining internet banking user’s continuance intention through the lens of technology continuance theory and task technology fit model." Digital Policy, Regulation and Governance 23, no. 5 (October 4, 2021): 456–74. http://dx.doi.org/10.1108/dprg-11-2020-0168.
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Purpose The long-term success of internet banking (IB) services is connected with continuous use. Therefore, examining factors which influence IB user continuance intention is important. Grounded in technology continuance theory, bank transparency and task technology fit (TTF) model, the purpose of this study is to develop a unified technology continuance model to investigate IB user continuance intention. Design/methodology/approach The research model was empirically tested with 348 responses. Respondents included in this study had prior experience with IB services. For hypotheses testing, the structural equation modelling approach was used. Findings Findings indicate that the research model has substantial power in explaining IB user continuance intention. Importance performance matrix analysis revealed that bank transparency had the highest importance in determining IB user continuance intention. Therefore, factors like user satisfaction and perceived usefulness have shown a medium level of importance in determining IB user continuance intention. Satisfaction is influenced by perceived usefulness and confirmation and established a significant impact on IB user continuance intention. Practical implications The findings of this research are useful for bank managers and policymakers to develop and design IB services according to user’s expectations. Results demonstrate that expectation confirmation and perceived usefulness are antecedents of IB user satisfaction and IB user continuance intention. In addition to that bank, transparency has shown a significant effect on user expectation and IB user continuance intention. These findings established that accuracy in sharing bank information and clarity in transaction charges encourage the user to continue the use of IB services. Originality/value The current study develops a unified technology continuance model based on the TTF model and technology continuance theory and investigates IB user continuance intention. Moreover, bank transparency is added in the technology continuance model and established a significant impact towards user expectation confirmation and continuance intention. These findings contribute to the limited body of research in the context of IB user continuance intention and enrich information system literature.
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Sibona, Christopher, Jeff Cummings, and Judy Scott. "Predicting social networking sites continuance intention through alternative services." Industrial Management & Data Systems 117, no. 6 (July 10, 2017): 1127–44. http://dx.doi.org/10.1108/imds-04-2016-0153.
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Purpose Social networking sites (SNSs) continue to grow in popularity with competition in the market growing as well. The purpose of this paper is to examine three research questions to determine how competition within the SNS area may affect the continuance intention on the incumbent SNS, Facebook. The first question examines the relationship between having an account on one of the four different SNSs and the impact on continuance intention. The second question examines attitudes toward specific alternatives and continuance intention on the incumbent SNS. The third question takes a broader examination of general attitudes about alternative attractiveness and attitude toward switching to predict continuance intention. A post hoc analysis was conducted to further understand the impact of specific SNS alternative attitudes on general attitudes. Design/methodology/approach Based on a survey of 918 users, this research examines the three questions using various methods including ANCOVA to examine question 1 and multiple structural equation models to examine questions 2, 3 and the post hoc analysis. Findings The analysis of the models suggests that both alternative attractiveness and attitude toward switching have the greatest impact on the continuance intention of the incumbent site. Specific sites were found to be complements or substitutes for the incumbent. The viewing of the specific alternative site as an alternative to Facebook had a negative impact on continuance intention. The general model of alternative attractiveness and attitude toward switching explained a moderate to substantial amount of continuance intention. Originality/value Although use and abandonment of SNSs have been examined extensively, minimal attention has been given to the impact that alternative SNSs have on continuance intentions of a user’s primary SNS.
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Rahi, Samar, and Mazuri Abd.Ghani. "Integration of DeLone and McLean and self-determination theory in internet banking continuance intention context." International Journal of Accounting & Information Management 27, no. 3 (August 5, 2019): 512–28. http://dx.doi.org/10.1108/ijaim-07-2018-0077.
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Purpose The proliferation of information technology has changed the banking system globally. Internet technology has not only allowed banks to offer products and services but also improved their ability to retain customers. This study aims to examine internet banking user’s continuance intention by integrating two well-known theories DeLone and McLean information system success model (D&M) and self-determination theory (SDT). Design/methodology/approach The research model was tested using survey data from 398 customers of commercial banks. The respondents were internet banking users. Data were analyzed using structural equation modeling. Findings The results revealed that internet banking user continuance intention is jointly determined by information quality (INFQ), service quality, satisfaction, introjected regulation, external regulation, intrinsic regulation and identified regulation. The integrated model explained 75.4 per cent variation in customer’s continuance intention to use internet banking. The results suggested that intrinsic regulation and identified regulation were the most important human motivation factors that drive customer’s intention toward continue use of internet banking. Practical implications The findings imply that managers seeking user satisfaction should focus on INFQ and service quality to enhance user continuance intention. Policymakers should focus on intrinsic and identified regulation of internet banking users. Some of the ways banks can do this is to develop enjoyable internet banking website with kind of reward system, activities that have the charm of novelty, challenge or aesthetic significance will help to improve user’s intention to continue use of internet banking. Originality/value This study contributes to the literature by integrating D&M and SDT in continuance intention and different from several traditional studies that had investigated the initial acceptance of internet banking users.
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Jong, Din, Yafen Tseng, and Tzongsong Wang. "Accessing the Influence of User Relationship Bonds on Continuance Intention in Livestream E-Commerce." Sustainability 14, no. 10 (May 14, 2022): 5979. http://dx.doi.org/10.3390/su14105979.
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With the rapid development of livestream e-commerce, enhancing user’s continuous use of livestream e-commerce has become a focus of livestream e-commerce operators, but the mechanisms have not gone through much exploration by which relationship bonds affect continuance intention. Therefore, this study proposes and validates a new theoretical model based on relational bonds to systematically investigate the relationship between relational bonds, cumulative satisfaction and continuance intention in livestream e-commerce scenario, and discusses the boundary role of affective commitment in it. A valid sample of 546 livestream e-commerce users was used for structural equation modeling analysis. The results found that the effects of social bonds and structural bonds on cumulative satisfaction were significant, but the effects of financial bonds were not significant; the effects of cumulative satisfaction on continuance intention were significant; and affective commitment had a positive moderating effect on the relationship between cumulative satisfaction and continuance intention. This study examines the practical effects of continuance intention of livestream e-commerce users and provides a reference for the operation management and business practice of livestream e-commerce.
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Suriazdin, Syahrul Alam, Achmad Nizar Hidayanto, Mutia Maulida, Alverio Yosephine Kurtinus, Hanifa Arrumaisha, Nurul Aisyah, and Rico Putra Pradana. "Technology Attractiveness and Its Impact on MOOC Continuance Intention." International Journal of Emerging Technologies in Learning (iJET) 17, no. 04 (February 28, 2022): 239–50. http://dx.doi.org/10.3991/ijet.v17i04.28853.
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Massive Online Open Course (MOOC) is a web-based interactive online learning medium that allows users to take its courses and get completion certificates. The number of MOOC users does not run straight with the total rate of course completion. This is due to various user reasons, such as just to search for specific materials or sources without completing the course. Until now, there are still few studies that discuss the continuance intention to use MOOC. Thus, this study aims to evaluate a user’s desire to keep learning using MOOC in zenius.net with a combination of technology attractiveness theory and expectation confirmation model. A quantitative study was conducted by distributing questionnaires to 164 respondents. The result shows that a user's desire to keep learning through MOOC was directly influenced by the level of user satisfaction. User satisfaction is directly affected by perceived benefits as well as the user's evaluation of his or her expectations on MOOC. The benefits felt by users are directly affected by Task Attractiveness and the user's evaluation of his or her expectations on MOOC. While the user's evaluation of his expectations on MOOC is directly influenced by the three factors of Technology Attractiveness, namely Task Attractiveness, Social Attractive-ness, and Physical Attractiveness.
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Huang, Stanley Y. B., Chih-Jen Lee, and Shih-Chin Lee. "Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots." Sensors 21, no. 17 (August 24, 2021): 5687. http://dx.doi.org/10.3390/s21175687.
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With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user’s response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user’s response mechanism towards financial technology chatbots has been relatively under-investigated. To fill these literature gaps, latent growth curve modeling was adopted by the present research to survey Taiwanese users of fintech chatbots. The present study proposed a customer continuance model to predict continuance intention for fintech chatbots and that cognitive and emotional dimensions positively influence the growth in a user’s attitude toward fintech chatbots, which in turn, positively influences continuance intention over time. In total, 401 customers of fintech chatbots were surveyed through three time points to examine the relationship between these variables over six months. The results support the theoretical model of this research and can advance the literature of fintech chatbots and the information technology adoption model.
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Sarassina, Raden Roro Fosa. "Understanding Mobile Payment Continuance in Indonesia: A Brand Equity Perspective Continuance Model." CommIT (Communication and Information Technology) Journal 16, no. 1 (March 31, 2022): 105–15. http://dx.doi.org/10.21512/commit.v16i1.7882.
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As the Indonesian government promotes cashless transactions, more and more efforts are put to make people adopt and keep using electronic money, including mobile payment (m-payment). The research focuses on investigating factors that influence people’s intention to keep using m-payment using two robust theories in the continuance intention: Technology of Acceptance Model (TAM) and Expectation Confirmation Model (ECM). Despite the robustness, the two models do not consider the user’s judgement of the issuer’s brand influence, which is reflected through its brand equity. Then, to fill this gap, A Continuance Model-Brand Equity Perspective (CMBEP) is proposed. The research applies a quantitative approach to validate the model. The data are collected using an online questionnaire to m-payment users. Then, Structural Equation Modelling (SEM) with SmartPLS software test the four hypotheses. Based on the analysis of 420 respondents, it is found that all the hypothesis is supported, and the model is validated. It shows the strongest to weakest relationships: perceived usefulness to satisfaction, perceived ease of use to satisfaction, satisfaction to continuance intention, and brand equity to continuance intention. The findings shed light on m-payment issuers for not only focusing on creating satisfaction for their users but also building a brand with strong equity.
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Kasim, Hendy, Edi Abdurachman, Asnan Furinto, and Wibowo Kosasih. "Impacts of digital literacy and ecosystem on continuance intention to consume digital video: Study from four countries in Southeast Asia." Journal of Digital Media & Policy 11, no. 2 (June 1, 2020): 175–94. http://dx.doi.org/10.1386/jdmp_00015_1.
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Continuance intention to use a product or service is essential for digital video platforms to have a sustainable business. Apart from the video itself, continuous use of the service is heavily influenced by the consumers’ experiences of the service. Digital literacy is one of the key components in use of any digital service, as well as the digital ecosystem itself. This research finds that users’ digital experiences are heavily impacting the continuance intention to use a digital video service. However, the impacts from digital literacy and digital ecosystem, while significant, are not very dominant in shaping the user’s experience.
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Zhou, Tao. "Understanding online knowledge community user continuance." Data Technologies and Applications 52, no. 3 (July 2, 2018): 445–58. http://dx.doi.org/10.1108/dta-10-2017-0077.
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PurposeThe purpose of this paper is to draw on the social cognitive theory to identify the determinants of online knowledge community user continuance, which reflects a user’s continued use.Design/methodology/approachBased on the 271 valid responses collected from a survey, structural equation modelling was employed to examine the research model.FindingsThe results indicated that the cognitive factors of outcome expectation and the environmental factors of system quality and knowledge quality significantly affect a user’s continuance intention, which, in turn, affects continuance usage.Research limitations/implicationsThe results imply that service providers need to enhance community platforms and improve knowledge quality in order to retain users and facilitate their continuance.Originality/valueAlthough previous research has examined online knowledge community user behaviour from multiple perspectives such as the social exchange theory and the motivational theory, it has seldom explored the relative effects of personal cognitions and environmental factors on user behaviour. This research fills the gap.
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Kamarozaman, Zarina, and Fahmi Zaidi Abdul Razak. "The role of facilitating condition in enhancing user’s continuance intention." Journal of Physics: Conference Series 1793, no. 1 (February 1, 2021): 012022. http://dx.doi.org/10.1088/1742-6596/1793/1/012022.
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Chen, Jengchung Victor, Trang Nguyen, and Marissa Oncheunjit. "Understanding continuance intention in traffic-related social media." Internet Research 30, no. 2 (November 28, 2019): 539–73. http://dx.doi.org/10.1108/intr-02-2019-0045.
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Purpose Recent technological advances have led to the growing popularity of traffic-related social media platforms which facilitate drivers to easily share, consume and exchange traffic information instead of the traditional ways using TV or radio. By integrating the information systems success model, social capital theory and dedication-based commitment mechanism, the purpose of this paper is to examine the varying degree of effectiveness in maintaining user’s continuance intention between two different social media platforms for traffic information. Design/methodology/approach The data were collected through online questionnaires from two platforms. One is a multi-channel traffic information community that has been specialized in traffic information for many years and has adopted several kinds of social media to engage with its audience. The other is a community-based traffic application created to help people exchange and contribute traffic information with real-time navigation. Findings The findings show that the effects of satisfaction and affective commitment on continuance intention are stronger in the community-based traffic application while their antecedents play different roles in shaping satisfaction and affective commitment due to the nature and characteristics of these two groups. Originality/value This study will be the first attempt to understand what matters to users and what can retain users to routinely use a specific traffic-related social media platform in their daily lives. This is also one of the first empirical studies that examine both transactional and relational points of view on users’ continuance intention.
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Rahi, Samar, and Mazuri Abd. Ghani. "Integration of expectation confirmation theory and self-determination theory in internet banking continuance intention." Journal of Science and Technology Policy Management 10, no. 3 (October 2, 2019): 533–50. http://dx.doi.org/10.1108/jstpm-06-2018-0057.
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Purpose The expansion of information technology (IT) has become a great challenge in the business world today. Benefits from IT investment are only realized through sustained usage, rather than initial acceptance. Therefore, designing strategies continuously attracting user retention is the most critical and general question in IT global market. This paper aims to develop an integrated model that combines two well-known theories expectation confirmation theory (ECT) and self-determination theory (SDT) to determine customer’s continuance intention toward use internet banking. Design/methodology/approach A total number of 398 customers of commercial banks participated in this research. The research model was empirically tested using structural equation modeling. Findings The findings reveal that both ECT and SDT have significant influence in a customer’s continuance usage intention. The integrated model has good explanatory power (76.3%) to predict customer’s continuance intention toward use of internet banking. Additionally, importance performance matrix analysis indicates that intrinsic regulation and customer’s satisfaction are the most important factors to determine internet banking user’s continuance intention. Practical implication Internet banking users will be intrinsically motivated only for those activities that generate intrinsic interest for them, activities that have the charm of novelty, challenge or aesthetic significance. Thus, understanding banking customer intrinsic values should be a priority for managers and policymakers. Theoretically, integration of two well-known theories, ECT and SDT, provide basis for further refinement of technology continuance model in emerging e-payment domain. Originality/value This study is different from several traditional studies that had investigated initial acceptance of internet banking. In contrast, this study provides a comprehensive analysis of customer’s behavior in continuance intention context with technology (ECT) and motivational factors (SDT).
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Osatuyi, Babajide, and Ofir Turel. "Social motivation for the use of social technologies." Internet Research 29, no. 1 (February 4, 2019): 24–45. http://dx.doi.org/10.1108/intr-09-2017-0338.
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Purpose The purpose of this paper is to investigate the nature of the underlying social motivation, including collective norm and subjective norm, which shapes users’ decisions to revisit a social commerce site. Design/methodology/approach Structural equation modeling was used to evaluate the research model using data from a survey of 531 social commerce users. Findings Results support the importance of subjective and collective norms as measures of social norm. Both norms were combined to: develop a parsimonious higher order measure of social motivation, and examine the consequent impact on social commerce continuance behavior. In addition, the authors demonstrate that the factors that influence the social impact theory variables, specifically time spent during each visit, affective experience and gender can moderate the impact of social norm on social commerce continuance use intention. Practical implications Social commerce website designers can provide visibility of the number of a user’s close contacts (or contacts that the user either interacts with or follows) as well as the total number of people using the same technology as a visual cue to encourage user retention on the site. Social implications The results indicate that customers’ social commerce revisit intentions are strongly influenced by a combination of how they perceive the behavior as endorsed both by their friends and by the majority view in their social network. Originality/value This study examines and validates sources of social influence that affect continuance use intention with social technologies such as social commerce sites.
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Garg, Shalini, and Shipra Sharma. "User Satisfaction and Continuance Intention for Using E-Training: A Structural Equation Model." Vision: The Journal of Business Perspective 24, no. 4 (July 5, 2020): 441–51. http://dx.doi.org/10.1177/0972262920926827.
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With the growth in technology, organizations have started investing in building technology infrastructure. The application of technology in enterprises has provided various advantages such as low training cost and reliable training content. This study tries to investigate the attributes influencing user satisfaction and continuance intention to use e-training. The study derives ease of use and course content as the factors that can affect user satisfaction which further results in a user’s intention to continuously use e-trainings. Following structural equation modelling (SEM), the results of the study have indicated a significant relation between ease of use, course content and user satisfaction. Furthermore, it has also indicated that continuance intention to use e-training is an outcome of user satisfaction.
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이동원, 최준구, 이호원, and 이문용. "The Role of Mobile Application User’s Cognitive Absorption on the Continuance Intention." E-Business Studies 12, no. 4 (November 2011): 227–50. http://dx.doi.org/10.15719/geba.12.4.201111.227.
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Handayanto, Eko, and Rita Ambarwati. "Continuance intention of mobile payment Using modified extending model of acceptance and use of technology." AMCA Journal of Science and Technology 2, no. 1 (February 26, 2022): 1–9. http://dx.doi.org/10.51773/ajst.v2i1.131.
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Mobile payment (m-payment) is payment using information technology system. Nowadays, the system is growing familiar to pay online shopping in Indonesia. There are almost a half of Indonesian population using m-payment for business transactions. One of m-payments which is growing popular called DANA. Introducing information technology into a business is important to make transaction easier than traditional one. This phenomenon has been studied based on the extension of Unified Theory of Acceptance and Use of Technology (UTAUT2). The research’s aim is to analyse the effect of UTAUT2’s variables on sustainability m-payment usability and the role of user’s experience as a moderator. All DANA users as the population of this study and the sample are 100 DANA users in Malang, East Java. Simple linear regression and Moderated Regression Analysis (MRA) completed to examine relevance hypothesis. The results shows that the statement of price saving orientation and information quality are not reliable, there is a significant positive effect both of hedonic motivation and habits on continuance intention, and experience does not moderate the effect of hedonic motivation on continuance intention.
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Gultom, Ronaldo, Boy Nurttjahyo Moch, Ramadhan Khafri, and Maya Arlini Puspasari. "Analysis of Factors which Affecting Perceived Enjoyment and Customer Continuance Intention on Mobile Games Users." Journal of Games, Game Art, and Gamification 5, no. 1 (October 19, 2021): 15–22. http://dx.doi.org/10.21512/jggag.v5i1.7471.
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Nowadays utilization of mobile applications, especially for mobile games growth rapidly. This situation affects mobile games market more competitive and results in only few games can survive. The abundance number of mobile games that available makes users will remove their downloaded games if it lacks of interesting experience that affected their enjoyment on first try. Because of this, perceived enjoyment is often considered as an important factor that affects users’ intention to continue playing the mobile games. Therefore, this study aims to discover what factors affects perceived enjoyment and find out whether perceived enjoyment is affecting user’s intention to continue playing mobile games or not. The research model adopts several latent variables that are used to measure the perceived enjoyment and its effect on continuance intention of mobile games. The model is tested by using Partial Least Square–Structural Equation Modeling (PLS-SEM) with a sample size of 205 respondents.
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Emran Hossain, Mohamed, Imran Mahmud, and Rozhan M Idrus. "Modelling End Users’ Continuance Intention to Use Information Systems in Academic Settings: Expectation-Confirmation and Stress Perspective." Interdisciplinary Journal of Information, Knowledge, and Management 16 (2021): 371–95. http://dx.doi.org/10.28945/4841.
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Aim/Purpose: The main aim of this study is to identify the factors that influence the continuance intention of use of innovative systems by non-academic employees of a private university and associated academic institutions in Bangladesh. Background: The targeted academic institutions have introduced many new online services aimed at improving students’ access to information and services, including a new online library, ERP or online forum, and the jobs-tracking system (JTS). This research is focused only on the JTS for two reasons. First, it is one of the most crucial systems for the Daffodil Family, as it enables efficient working across many institutes spread across the country and abroad. Second, it is employed in a wide variety of organisational institutes, not just the university. This study aims to discover negative factors that lead to a decrease in users’ intentions to continue using the system. The ultimate goal is to improve the motivation among administrative staff to use technology-related innovation by reducing or eliminating the problems. Methodology: G* power analysis was employed to determine the expected sample size. A questionnaire survey was conducted of 211 users of a new job tracking system from a private university in Bangladesh, to collect data for testing the suggested research model. The data was analysed using the structural equation technique, which is a powerful multivariate analysis mechanism. Contribution: This research contributes to the body of literature and helps better understand users’ continuance intention in the post-implementation phase of the JTS. It complements the micro-level examinations of continuance intention of using IT, by building on our understanding of the phenomenon at the individual level. Specifically, this study examines the role of technostress where organisations invest in IT to make their users more comfortable with innovative and new technologies like the JTS. Findings: This research develops a theoretical advancement of the expectation-confirmation theory, with implications for IT managers and senior management dealing with IT-related behaviour. All proposed hypotheses were supported. Specifically, the predictors of exhaustion – work overload, work–life balance, and role ambiguity – are significant. The core factors for satisfaction, perceived usefulness, and confirmation, are also found to be significant. Finally, satisfaction and exhaustion significantly influence continuance intention, in both positive and negative ways. Recommendations for Practitioners: This study gives an idea about some of the difficulties that people face when implementing new and innovative IT, particularly in academia in Bangladesh. It offers insights into strategies the management may want to follow when implementing new technology like the JTS. This study suggests strategies to increase satisfaction and reduce technostress among new users to enhance organisational support for change. Recommendation for Researchers: Methodologically, the study provides researchers about the technique that reduces the threat of the common method bias. First, it created a psychological separation between criterion and predictor variables. Second, the threat of common method variance was actively controlled by modelling a latent method factor and by using marker variables that researchers can use in their work. This study complements the micro-level examinations of continuance intention of using IT by building on our understanding of the phenomenon at the individual level. Researchers can extend this model by integrating other theories. Impact on Society: The findings of the study indicate that work overload, work–life conflict, and role ambiguity create tiredness, leading to lower user satisfaction with the system. Perceived usefulness and confirmation have an increasingly similar effect on users’ satisfaction with the system and their subsequent continuance intention. These findings tell university administrators what measures they should take to improve continuance intention of using innovative technology. Future Research: Future studies could conceptualise a five-factor personality model from the personal perspective of users. This model can also be extended by including the dimensions of absorptive capacity, i.e., the dynamic capabilities of users. Absorptive capacity of understanding, assimilating, and applying might influence the user’s perception of usefulness and confirmation of using JTS.
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Gharaibeh, Malik Khlaif, and Natheer Khlaif Gharaibeh. "An Empirical Analysis of User's Continuance Intention (UCI) towards Careem Mobile Application." International Journal of Interactive Mobile Technologies (iJIM) 16, no. 07 (April 5, 2022): 137–52. http://dx.doi.org/10.3991/ijim.v16i07.27055.
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This study aims at constructing a theoretical model to discover the main drivers on the user’s continuance intention (UCI) to use the Careem application in Jordan. This study also focuses on exploring new factors appropriate to the Jordanian environment that can shape people's behavior towards adopting this smart service. Partial least square was performed to test the research model using 500 valid surveys. All constructs in this study were significant and accounted for 47.1% of the variance of continuance intention to use the Careem application. Careem user experience, E-word of mouth, financial benefits, and perceived platform quality are found strongest predictors toward intention to use at level (0.001). Two predictors were at level (0.01) including perceived enjoyment and perceived innovativeness. The findings also indicate that family confidence and women empowerment are the weakest effects at level (0.05). This article provides important information for future researchers in the field of technology acceptance, and more specifically in the field of mobile phone applications in terms of adding new variables that contribute to understanding users' intention to continue using technology. Some of the implications this study provides for designers and developers of mobile applications and institutions related to transport when providing mobile application services.
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Tucker, Eric, and Timothy Kotnour. "Why People Keep Using Knowledge Management Systems: A Causal Analysis of Continuance Behavior." Electronic Journal of Knowledge Management 19, no. 3 (January 10, 2022): pp237–254. http://dx.doi.org/10.34190/ejkm.19.3.1978.
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This study examines the factors that cause a person to become a continuous user of a knowledge management system by examining continuance behavior. Continuance behavior is the decision to continue using a product after initial use. The data for this study were obtained using an online survey. The results were analyzed using partial least squares structural equation modeling. Six main hypotheses were developed which resulted in the evaluation of fourteen hypotheses. The results show that the technological features of a knowledge management system positively influence a user’s evaluation with limited influence from the system’s community features. The results produced a 58% coefficient of determination for knowledge management systems continuance intention and 37% for knowledge management systems continuance behavior. This investigation serves as a foundation for further research on the continuance usage of knowledge management systems. It addresses the needs of practitioners by examining which conditions they can manage to increase the purposeful use of their organizations’ knowledge management systems. The study also addresses the needs of academia by expanding the literature on continuance behavior of knowledge management systems.
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Pinem, Ave Adriana, Ivonne Margi Immanuella, Achmad Nizar Hidayanto, Kongkiti Phusavat, and Meyliana Meyliana. "Trust and its impact towards continuance of use in government-to-business online service." Transforming Government: People, Process and Policy 12, no. 3/4 (October 15, 2018): 265–85. http://dx.doi.org/10.1108/tg-02-2018-0008.
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Purpose This study aims to understand the antecedent of trust towards government-to-business (G2B) service in Indonesia. Trust will be viewed through four aspects, namely, cognition-based trust, personality-oriented trust, affect-based trust and experience–based trust. Then, these antecedents of trust were examined as the factors of continuance intention by extending the expected confirmation theory (ECT). Design/methodology/approach Data were collected through a quantitative approach, and 389 respondents were involved in the study. The respondents are the investors who represent their organization which uses e-government service to report their investment activities to the Investment Coordinating Board of Indonesia. Data were analyzed using partial least square structural equation modelling approach with WarpPLS 4.0. Findings The result shows that factors that determine a user’s trust in government online service are service quality, trust towards government entity, recommendation to use the service and user’s habit of using the service. Factors that do not determine a user’s trust in government online service is a disposition to trust. Another finding is that a user’s trust on an online service does not directly influence his/her continuance of use. Trust will impact the continuance of use through perceptions of benefits and perceived satisfaction of using the online service. Research limitations/implications ECT is applicable in G2B process. Organizations have a perception of benefit while using a public e-service and confirm the perception through their experience while using an e-service to gain satisfaction, and this will encourage them to continue using the service. Practical implications To improve organizations’ trust on the e-service, the government needs to improve the e-service quality (by evaluating the efficiency, privacy, user support, reliability and information quality), investor familiarity of the system (training or socialization), investor trust on the government entity (improve the employee competence) and recommendation on using the system. Originality/value Trust dimension has also been studied to be a factor that influences the intention or continuance of use of technology; however, it has rarely been studied towards its effect in the ECT’s context. In e-government study, there are various studies related to government-to-citizen (G2C) concept. However, the research in government-to-business (G2B) area that has not been explored much.
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Yang, Zhaojun, Xiangchun Kong, Jun Sun, and Yali Zhang. "Switching to Green Lifestyles: Behavior Change of Ant Forest Users." International Journal of Environmental Research and Public Health 15, no. 9 (August 23, 2018): 1819. http://dx.doi.org/10.3390/ijerph15091819.
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Ant Forest is an emerging mobile application platform that engages people in environment-friendly behavior with fragmented time and helps them cultivate ecological awareness and habit. Users grow virtual trees on the platform with the energy saved from daily low-carbon activities, and Ant Forest plants real saplings in desertified areas when the “trees” become big enough. Facilitating the public’s participation in such green welfare, Ant Forest is a new-generation persuasive system with functions like social media and gamification. In addition to perceived persuasiveness in the existing literature, this study includes sense of achievement and perceived entertainment as extrinsic and intrinsic motivations, respectively, to explain people’s continuous use of such a system and consequent behavior change. The results of a survey suggest that primary task support, perceived credibility, and perceived social support associated with Ant Forest positively affect the user’s continuance intention through the mediation of perceived persuasiveness, sense of achievement, and perceiving entertaining. Furthermore, perceived persuasiveness and continuance intention lead to ultimate behavior change. The findings suggest the importance of both persuasive and motivational considerations in the implementation of new-generation persuasive systems to make them effective in the long run.
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Qin, Xiuchuan, and Byung-Kyu Park. "A Convergence Study on the Factors of User’s Continuance Intention of Mobile QQ Music Platform." Korean Society of Science & Art 41, no. 2 (March 31, 2023): 321–37. http://dx.doi.org/10.17548/ksaf.2023.03.30.321.
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Jung, Duk-Hwa, and Chul-Ho Jung. "The Effects of Perceived Social Influence and Self-Determination Affecting User’s Satisfaction and Continuance Intention in Mobile Social Network Game(SNG)." Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology 6, no. 2 (February 29, 2016): 45–52. http://dx.doi.org/10.14257/ajmahs.2016.21.
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Choi, Minseok, Kyeongseok Han, and Jeongil Choi. "The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention." Service Business 9, no. 3 (April 2, 2014): 463–90. http://dx.doi.org/10.1007/s11628-014-0235-0.
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Putri Pertami, Ni Putu Ananda, and I. Putu Gde Sukaatmadja. "The Role of User’s Attitude Mediating The Effect of Perceived Ease of Use and Social Influence towards The Continuance Usage Intention of TikTok." International Journal of Economics and Management Studies 8, no. 1 (January 25, 2021): 98–104. http://dx.doi.org/10.14445/23939125/ijems-v8i1p110.
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Tella, Adeyinka, and Gbola Olasina. "Predicting Users' Continuance Intention Toward E-payment System." International Journal of Information Systems and Social Change 5, no. 1 (January 2014): 47–67. http://dx.doi.org/10.4018/ijissc.2014010104.
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This paper synthesized the technology acceptance model (TAM), to explain and predict the users' intentions to continue using e-payment system. The hypothesized model was validated empirically using a sample data collected from a modified e-payment questionnaire. A simple random sample technique was used to select 250 academic and non academic staff at the University of Ilorin, Nigeria. The results reveal correlation among perceived usefulness and attitude to use, perceived ease of use and perceived usefulness, perceived ease of use and attitude; perceived enjoyment and continuance intention to use, speed and actual use. Furthermore, attitude, satisfaction and actual use were all associated with continuance intention. Moreover, all the nine e-payment predictive factors together made 65% of e-payment continuance intention, and similarly; perceived usefulness, perceived ease of use, enjoyment, speed; perceived benefits, user satisfaction, actual use and attitude are good predictors of e-payment continuance intention.
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Lee, Jung-Chieh, and Rongrong Lin. "The continuous usage of artificial intelligence (AI)-powered mobile fitness applications: the goal-setting theory perspective." Industrial Management & Data Systems 123, no. 6 (May 23, 2023): 1840–60. http://dx.doi.org/10.1108/imds-10-2022-0602.
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PurposeDue to the popularity of mobile devices and the development of artificial intelligence (AI), AI-powered mobile fitness applications (MFAs) have entered people's daily lives. However, the extant literature lacks empirical investigations that explore users' continuance usage intentions regarding AI-powered MFAs. To fill this research gap, this paper employs goal-setting theory to establish a research model for exploring how AI-enabled features (i.e. intelligence and anthropomorphism) affect users' perceptions of goal difficulties and goal specificities, which in turn affect their MFA continuance usage intentions.Design/methodology/approachThis paper uses a survey method to analyze the research model, and a total of 223 responses are collected. The partial least squares (PLS) technique is utilized for data analysis.FindingsThe results show that intelligence and anthropomorphism affect the continuance usage intention of MFA users through their goal difficulty and specificity. Both intelligence and anthropomorphism positively influence goal specificity, whereas they negatively affect goal difficulty. In addition, goal specificity increases users' MFA continuance usage intention, whereas goal difficulty decreases users' continuance usage intention. The findings of this study provide theoretical contributions for AI technology adoption research and offer practical strategies for firms to retain MFA users.Originality/valueBased on goal-setting theory, this study reveals that as two primary AI features of contemporary mobile fitness apps, intelligence and anthropomorphism, can increase comprehension of users' perceptions regarding goal difficulty and specificity in the context of users' continuance usage intentions toward AI-powered MFAs.
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Lee, Jang-Suk, and Jaehee Cho. "Determinants of continuance intention for over-the-top services." Social Behavior and Personality: an international journal 49, no. 12 (December 1, 2021): 1–13. http://dx.doi.org/10.2224/sbp.10566.
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We investigated the effects of factors determining people's continuance intentions for using over-the-top (OTT) services. We used the expectation–confirmation model (ECM) and the information systems success model as the basic theoretical framework, and included habit as an extension to the ECM. Data were collected through an online survey of 226 Korean adults aged in their 20s, 30s, and 40s, who were users of Netflix, a representative OTT service. The results show that perceived usefulness was positively related to user satisfaction, and that habit was a major antecedent in increasing continuance intentions. The quality factors from the information systems success model were positively related to user satisfaction, habit, and continuance intention. Our results provide implications for both OTT service providers and users, by exploring factors that influence continuance intention after the adoption of OTT services.
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Liou, Dah-Kwei, Li-Chun Hsu, and Wen-Hai Chih. "Understanding broadband television users’ continuance intention to use." Industrial Management & Data Systems 115, no. 2 (March 9, 2015): 210–34. http://dx.doi.org/10.1108/imds-07-2014-0223.
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Purpose – Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These factors are divided into vendor’s service and personal psychology perspectives. The paper aims to discuss these issues. Design/methodology/approach – The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model. Findings – The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users’ opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use. Practical implications – From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers’ continuance intention to use IPTV. Originality/value – This study contributes to the understanding of consumers’ continuance intention to use IPTV by introducing customers’ perspectives for vendor’s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers’ attitude to use and continuance intention to use of broadband televisions.
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Zheng, Lili. "The role of consumption emotions in users’ mobile gaming application continuance intention." Information Technology & People 33, no. 1 (June 7, 2019): 340–60. http://dx.doi.org/10.1108/itp-04-2018-0197.
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Purpose The long-term development of a mobile gaming application (app) depends on its continued use by its users. The expectation–confirmation model of IS continuance was used as the basic framework, to which bi-dimensional consumption emotions were added to help better explain satisfaction judgment and continuance intention in the context of mobile gaming app use. The paper aims to discuss this issue. Design/methodology/approach The data were analyzed using structural equation models. The effects of positive consumption emotions and negative consumption emotions were examined, respectively, in Models 1 and 2. Competing models (Models 3 and 4) were also examined in order to compare the proposed model. Findings Both PE and NE have an effect on the satisfaction of mobile gaming app users and their continued usage intention, a finding that represents an important contribution to the extension of technology continuance theory. Comparison with the IS continuance model shows that the new model can explain significantly more variance in continuance intention. Practical implications Mobile gaming firms should pay attention to users’ consumption emotions, especially negative emotions. Some specific emotions involved in mobile gaming app use were identified, which could guide firms’ understanding of users’ emotions. Originality/value This study offers insight into the role of consumption emotions in forming continuance intentions toward mobile gaming app use in China, a topic that has not previously been investigated.
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Sasono, Hikmah Agung, Edwin Pramana, and Lukman Zaman P. C. S. W. "Continuance Intention on Gamifikasi in E-Learning Using Extended Expectation-Confirmation Model." EDUTEC : Journal of Education And Technology 6, no. 4 (June 30, 2023): 704–24. http://dx.doi.org/10.29062/edu.v6i4.684.
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In an effort to examine user continuance intentions after using gamification in e-learning, this research was conducted to identify the factors that influence gamification in e-learning using the theoretical model of ECM, then analyze the relationship between the influencing construct variables, and explain the practical and theoretical implications of the effect of gamification in e-learning on user's continued intention to reuse. The theoretical model was developed from the Extended Expectation-Confirmation model (ECM) by integrating the influencing determinants. Descriptive analysis and hypothesis testing using the SEM technique used the Amos 24 application to analyze and interpret data from 496 respondents who participated in an online questionnaire distributed via chat applications and social media. Significant test results have been found for users after using gamification in e-learning, the confirmation variable has a high positive correlation in influencing satisfaction according to the expectations felt by users. The results of the Pearson correlation test conducted show that if the value of gamification user satisfaction in e-learning increases, the intention to continue using e-learning will also increase as found in the five hypothetical determinants that have a direct effect on continuous intention, namely perceived usefulness, satisfaction, engagement, flow, perceived enjoyment. The practical meaning of the findings has a significant effect on continuous intention for educational institutions to research and develop innovative online learning models with gamification to increase the level of user participation, for teachers to ensure that the implementation of the gamification feature has a positive direct effect on sustainability intentions, for users to be able to provide confirmation of benefits obtained with a sense of satisfaction to continue using gamification in e-learning. This study predicts the continuance intention of gamification users in e-learning by analyzing theoretical models influenced by 4 basic ECM constructs plus 3 exogenous variables of engagement, perceived enjoyment and flow. Testing the construct hypothesis, presenting a comprehensive SEM analysis, producing direct and indirect positive significance tests on continuous intention.
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Liu, Yu Ling, Chia Lin Wu, and Po Yin Chang. "Examining Consumers Adoption and Continuance Intention of Online Group-Buying from User Experience Perspective." Applied Mechanics and Materials 519-520 (February 2014): 397–400. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.397.
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Online group-buying (OGB) has attracted a lot of interest among academics and practitioners. Although there is an abundance of studies on OGB, most studies on OGB aims on how to enhance the consumers adoption, the studies related to the determinants of consumers continuance intention and discontinue using anomalies are still insufficient. To identify the determinants that influence consumers continuance intention in OGB and establish generalize ability is crucial due to an empirical study measuring continuance intention would enable OGB platforms providers and consumers to improve their adoption and continuance intention. Emerging design approach: User eXperience Design (UXD) could provide learner with great user experience to alleviate the above issues. This paper synthesizes the Information System Success Model (ISSM) and the ExpectationConfirmation Theory (ECT) to establish an extension model based-on user experience perspective to discovery what critical factors affected the users benefit and users intentions to continue using OGB. Initial results of this study have shown our questionnaire reached good convergent and discriminate validities. In next steps, the promising model will be empirically tested with wider areas.
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Yang, Xue. "Social influence or personal attitudes?" Kybernetes 48, no. 3 (March 4, 2019): 424–37. http://dx.doi.org/10.1108/k-05-2018-0223.
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PurposeThis study aimed to examine the impact of social influence and personal attitudes on users’ continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users’ social network sites continuance intention.Design/methodology/approachTo validate the research model, the authors used an online survey instrument to gather data. Hypotheses were tested using partial least squares modeling.FindingsUsing a data set including 229 WeChat users in China, the authors found that the influence of subjective norms and group norms on continuance intention is insignificant. Moreover, social identity and personal attitudes were proved to be significant predictors of continuance intention. Specifically, gender played a moderating role in the relationship between social identity and continuance intention. In addition, gender moderated the effect of personal attitudes on continuance intention as well.Originality/valueThis study provided insights into how social influence affects users’ continuance intention. Moreover, this study concentrated on the different impact of social influence and personal attitudes on users’ continuance intention. Specifically, the authors explored gender differences in users’ continuance intention. The results extend the knowledge about the differences of males versus females in using social network sits.
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Lee, Sangjae, and Byung Gon Kim. "The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps." Sustainability 12, no. 20 (October 12, 2020): 8364. http://dx.doi.org/10.3390/su12208364.
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Mobile social apps have experienced enormous growth as online personal networking media. Social exchange theory (for individual motivation), theories of collective action and social capital theory (for social capital) can be applied in order to understand how an individual’s behavior may exert effects on or receive influences from other users with regard to the continuance usage intention of mobile social apps. This study examines individual motivations and social capital affecting relationship quality in terms of trust in and satisfaction with mobile social apps and how these factors influence continuance usage intentions of mobile social apps. An online survey is used to collect 320 responses from users of mobile social apps. Our results indicate that promotional motivation and innovativeness affect relationship quality levels. Maintaining relational enhancement, social homogeneity, and social identity along with service usefulness have effects on the relationship quality level, which in turn affects continuance usage intention. Given the lack of studies regarding the application of the theories of collective action and social capital to gain a better understanding of continuance usage intentions, this study provides additional insight into how individual motivations and social capital affect continuous usage.
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Foroughi, Behzad, Mohammad Iranmanesh, and Sunghyup Sean Hyun. "Understanding the determinants of mobile banking continuance usage intention." Journal of Enterprise Information Management 32, no. 6 (October 11, 2019): 1015–33. http://dx.doi.org/10.1108/jeim-10-2018-0237.
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Purpose The quality of people life and efficiency of banks can be improved by mobile banking (m-banking). The long-term success of m-banking depends on its constant use. The purpose of this paper is to investigate the determinants of m-banking continuance intention to use, using the technology continuance theory (TCT) by including the self-efficacy and channel preference. Design/methodology/approach Empirical data from 369 Malaysian users who had prior experience with mobile banking were analysed, using partial least squares technique. Findings The results confirmed that the TCT model had a high exploratory power in explaining users’ perceived usefulness (PU), satisfaction, attitude and intentions to continue to use m-banking. Furthermore, self-efficacy and channel importance were important drivers of continuance intention in the context of m-banking. According to the results, perceived ease of use has no effect on PU and attitude in the post-adoption stage. Practical implications The findings help bank managers to understand the importance of meeting customers’ needs and expectations as a prerequisite in enhancing their satisfaction and favourable attitude towards m-banking and consequently their continuance intention. Originality/value Based on the TCT model, this study contributes to the limited body of research on continuance intention to use m-banking. Furthermore, self-efficacy and channel preferences were added to the TCT model and the results confirmed the importance of enriching the TCT model to explain continuance intention to use information systems by adding contextual factors.
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Kaba, Bangaly. "Understanding Customers' Continuance Intention." ACM SIGMIS Database: the DATABASE for Advances in Information Systems 52, no. 2 (April 26, 2021): 68–93. http://dx.doi.org/10.1145/3462766.3462771.
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The purpose of this study is to understand the difference between Internet users' continuing use behavior in the context of digital inequality. Data were collected through a survey of Internet users in the Ivory Coast. The structural equation modeling technique was used to test the research hypothesis. This study showed empirically that concern over information and communication technologies (ICT) access as an explanation for digital inequality should be toned down. This research suggests emphasizing alternative factors to explain Internet sustained use intention by underprivileged individuals, including normative beliefs. The results will help internet service providers, governments, and international aid agencies to better understand users' behaviors or reactions to ICT available to them. This understanding provides a foundational platform upon which viable and effective information technology-enabled solutions and policies can be conceptualized and implemented. This study is one of the few that integrate three salient beliefs to differentiate ICT use continuance intention in the context of digital inequality.
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Mirkovski, Kristijian, Yanli Jia, Libo Liu, and Kun Chen. "Understanding microblogging continuance intention." Information Technology & People 31, no. 1 (February 5, 2018): 215–38. http://dx.doi.org/10.1108/itp-07-2015-0168.
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Purpose The purpose of this paper is to explain how individuals form microblogging habits and why they continue to use microblogs from the perspective of direction social networks. Design/methodology/approach Drawing on the social network theory and the social presence theory, the authors develop a theoretical framework to explain how individuals form microblogging habits and why they continue to use microblogs. To test the proposed model and examine its external validity, the authors collected data from two microblogs: Twitter and Sina Weibo. Findings Satisfaction and habit have a significant influence on microblogging continuance intention. Whereas, users’ microblogging habits are developed by two key factors – satisfaction and frequency of past behavior – that are further determined by social presence and social network centrality. Research limitations/implications Larger sample size with diverse populations is highly recommended for future studies. In addition, exploring the distinct technical functionalities of microblogs when conceptualizing habit formation would be of benefit in future studies. Practical implications In this study, it was found that social presence increases both the satisfaction of users and the frequency of past use behavior. Hence, microblog designers should provide users with greater freedom to modify the form and content of their interface, and enable these modifications to be visible in real time to increase the interactivity of microblogs. Originality/value In contrast to past studies that have largely neglected the impacts of the directed social network structure, this study aims to focus on microblogging continuance intention from the directed social network perspective. The results from two independent data sets converge on the conclusion that users’ continuance intention to use is affected by both their conscious evaluations (i.e. satisfaction) and unconscious reactions (i.e. habit).
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Halilovic, Semina, and Muris Cicic. "Segmentation of Information Systems Users." Journal of Organizational and End User Computing 25, no. 4 (October 2013): 1–26. http://dx.doi.org/10.4018/joeuc.2013100101.
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The Expectation-Confirmation Model of Information Systems Continuance (ECM-IS) explains antecedents that influence IS users’ behavior and affect their decision whether to continue or discontinue information system (IS) using. ECM-IS emphasizes differences between initial acceptance and IS continuance. For companies that deal with the design and software development, IS continuance is retaining of existing customers of product and services. This study extends the ECM-IS by accounting for unobserved heterogeneity. The Finite Mixture Partial Least Squares (FIMIX-PLS) methodology is applied for identification of distinctive customer segments. Segmentation of IS users was made on the basis of cognitive beliefs and affect influencing one’s intention to continue using IS and two different segments of users were derived. The first segment comprises 65.6%, and the other one 34.4% users. The ECM-IS explained 51.9% of IS continuance intention and 20.7% of satisfaction for the first segment, while for the second segment the ECM-IS explained 98.1% of IS continuance intention and 91.3% of satisfaction.
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Abu Bakar, Mohd Syuhaidi, Abdul Razak Mohaideen, Muhamad Shamsul bin Ibrahim, and Raja Nor Aminah Raja Ayob. "The Use and Abuse of Technology: The Relationship Between Personalities and Continuance Intention in Performing Internet Vigilantism Among Malaysians." Malaysian Journal of Business and Economics (MJBE) 6, no. 2 (March 25, 2020): 263. http://dx.doi.org/10.51200/mjbe.v0i0.2215.
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The opportunity to research Internet Vigilantism (IV) is timely due to its wide prevalence and the social concern that surrounds it. There is still a lack of comprehensive academic understanding of why users continue to condone IV. A significant number of studies suggested that the role of personalities has instigated such intentions. This was based on significant relationships found between different types of personality to their continuance intention of performing cyberbullying, a subsequent result of IV. This study reviewed literature in the respective areas and intends to identify the level of extraversion, neuroticism, and psychoticism personality among Malaysians and their continuance intention to perform IV. This study also hypothesized that there were significant relationships between extraversion, neuroticism and psychoticism personality with continuance intention to perform IV. Data was collected from 247 Internet users in Malaysia and was analyzed with statistical analysis (SPSS) using mean, standard deviation, and regression analysis. It was found that Malaysians possessed mild neuroticism personality but strong psychoticism and extraversion personality. There were also significant relationships between extraversion, neuroticism, and psychoticism personality with continuance intention to perform IV among Malaysians. This study has contributed to the literatures of psychology works that correlate personality traits to online social behaviour.
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Jo, Hyeon. "Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts." Mobile Information Systems 2022 (December 20, 2022): 1–14. http://dx.doi.org/10.1155/2022/7904124.
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This study aims to identify the key factors that influence the continuance intentions of social network service (SNS) users through an integrative framework. It suggests a theoretical model that contains utilitarian, hedonic, and social contexts. Data were collected from 286 SNS users in South Korea. This study analyzed the data through partial least squares structural equation modeling (PLS-SEM). The results indicate that both perceived ease of use and perceived usefulness are not related to continuance intention. The findings show that perceived enjoyment has a strong and significant impact on continuance intention. The analysis results reveal that communication positively affects continuance intention. Moreover, system quality serves as the key factor of perceived ease of use, even though it has no significant effect on perceived usefulness. Information quality was found to have a significant impact on perceived usefulness but not on perceived ease of use. The results of the study intimated that service quality is significantly related to both perceived ease of use and perceived usefulness. Positive affect significantly affects both perceived enjoyment and communication. Negative affect significantly impacts perceived enjoyment while having no significant impact on communication. Theoretical contributions and practical implications are elaborated.
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Han, Bo. "Born Fast, Die Young?" International Journal of Virtual Communities and Social Networking 6, no. 4 (October 2014): 29–41. http://dx.doi.org/10.4018/ijvcsn.2014100103.
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How to keep users has become the most desirable knowledge to social network site (SNS) managers. In the current study, the author proposes a user's SNS continuance model by incorporating the information system continuance model and the impression management theory. The author finds that a user's actualization of the hoped for possible self and perceived informativeness of an SNS are two critical factors that can significantly positively influence the user's perceived usefulness of the SNS, perceived enjoyment on the Web site, and his or her SNS continuance intention. The author suggests that these findings provide several practical implications to SNS management and development.
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Gong, Xiuyuan, Zhiying Liu, Xiabing Zheng, and Tailai Wu. "Why are experienced users of WeChat likely to continue using the app?" Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 1013–39. http://dx.doi.org/10.1108/apjml-10-2017-0246.
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Purpose Mobile social apps permeate every facet of daily life through the pervasive use of smartphones. Customer retention with mobile social apps has become extremely important for app-related companies. The purpose of this paper is to explore why experienced users in mobile social apps (e.g. WeChat) are likely to continue using the app. Design/methodology/approach This study proposed a conceptual model to identify key determinants of continuance intention of WeChat users and highlight the effects of individual experience. Data were collected from WeChat users, which is one of the most popular mobile social apps in China. The study employed partial least squares regression to test the research model based on a survey of 295 valid responses. Findings Results showed that trust, which was driven by user satisfaction and perceived critical mass, played a critical role in influencing the continuance intention of WeChat users. Moreover, tie strength exerted a negative moderating effect on the relationship between trust and continuance intention. Specifically, tie strength and perceived critical mass had strong impacts on the continuance intention of low-experience users. In addition, the effect of frequency was closely associated with the continuance intention of high-experience users. Research limitations/implications This study addressed the issue of mobile social app continuance intention by providing an innovative means to explore the key antecedents of user continuance intention from the experience perspective. The findings not only prove that trust plays a central role in influencing the continuance intention of experienced users but also reveal that the determinants of continuance intention vary among users with different experience. The results provide insights into the key antecedents of experienced WeChat user continuance intention and contribute to the literature on mobile social apps and individual differences. Practical implications The results provide suggestions for mobile social app practitioners to effectively plan mobile social app retention practices and to set up appropriate incentive mechanisms for retaining users with different experiences. Originality/value Although abundant studies have focused on the adoption of media users, few studies have investigated the post-adoption behavior of experienced users in the context of mobile social apps. This study revealed the key determinants of the continuance intention of WeChat users and pinpointed the different impacts of these antecedents on users with different levels of experience. It also provides useful guidelines for practitioners to effectively retain users with different levels of experience.
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Hsu, Meng-Hsiang, Shih-Wei Tien, Hsien-Cheng Lin, and Chun-Ming Chang. "Understanding the roles of cultural differences and socio-economic status in social media continuance intention." Information Technology & People 28, no. 1 (March 2, 2015): 224–41. http://dx.doi.org/10.1108/itp-01-2014-0007.
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Purpose – Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose of this paper is to propose that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of social media. This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and continuance intention. Design/methodology/approach – Data collected from the 493 active users of Facebook in five countries (Australia, Austria, Japan, Taiwan, and the USA) were used to test the proposed model. Partial least squares method was used to assess the relationships in the model and the subgroup analysis method was employed as well to examine the moderating roles of cultural difference and socio-economic status. Findings – Information seeking exerts stronger effect on continuance intention for users from individualistic cultures, while socialization, and self-presentation has stronger influence on continuance intention for users from collective cultures. Entertainment has stronger influence on continuance for high educated users, whereas self-presentation has stronger influence on continuance intention for users with lower level of education. Finally, the effect of entertainment, information seeking on continuance intention is stronger for users with higher level of income, while self-presentation has stronger influence on continuance intention for users with lower level of income. Originality/value – This study is one of first studies to extend the research context of U & G Theory from adoption of social media to continuance intention of social media. This study is also the first to investigate the moderating roles of cultural difference and socio-economic statuses in social media usage behavior simultaneously.
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Xiao, Xuan, and Tienan Wang. "The Implications of Social Influence Theory on Continuance Intention for Social Networking Among Chinese University Students." Journal of Organizational and End User Computing 28, no. 4 (October 2016): 55–72. http://dx.doi.org/10.4018/joeuc.2016100104.
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A better understanding of users' continuance intention towards social networking services (SNSs) gives SNS providers greater insight to reducing turnover rate of their users. Drawing on social influence theory, this study develops a theoretical model to investigate users' continuance intention towards SNSs within the context of China. Specifically, this model examines how sociability and social overload mediate the impact of subjective norms, peer effects and social identity on continuance intention. Data of 286 Chinese university students were collected through an online questionnaire and analyzed by the partial least square method. Results reveal that although subjective norms have an insignificant impact on continuance intention, both peer effects and social identity positively impact continuance intention, and their impacts are partially mediated by sociability and social overload. The findings highlight the importance of peer effects and social identity, the positive role of sociability and the negative role of social overload in determining continuance intention.
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Assensoh-Kodua, Akwesi, and Knowledge Siyabonga Vusamandla Ngwane. "Habit as a moderator and exogenous predictor of social networks: The case of online social networking." Journal of Governance and Regulation 4, no. 4 (2015): 354–63. http://dx.doi.org/10.22495/jgr_v4_i4_c2_p8.
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This paper tests the factors likely to impact continuance intentions through the medium of online social networks (OSN) for business transactions. The expectation-confirmation theory (ECT) from the consumer behaviour literature is made use of; to forward a set of theories that validate a prior model from IS usage research. Eight research hypotheses, after a field survey of OSNs participants for business transactions were conducted are empirically validated. 300 useable responses from LinkedIn and Twitter social networking platforms users for business transactions were analysed with the WarpPLS 4.0 bootstrapping technique. The study results provide significant evidence in support of perceived trust and user satisfaction, as determinants of the continuance intention of people using OSN platforms for business transactions. Above all, the research model was tested for the moderating effects of usage habit, which was found to impact relationships between continuance intention and perceived trust, resulting in an improved predictive capability of (R2=0.55) as compared to base model of (R2=0.52). The moderating result indicates that a higher level of habit increases the effect of perceived trust on continuance intention.
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Kaur, Sandeep, Rupinder Katoch, and Avinash Rana. "Exploring Post-Adoption Behavior of the UPI users with Cognitive and Affective Factors." International Journal on Recent and Innovation Trends in Computing and Communication 10, no. 12 (December 31, 2022): 140–54. http://dx.doi.org/10.17762/ijritcc.v10i12.5895.
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The National Payments Corporation of India (NPCI) has invested a sizable amount of money in the country's massive payment infrastructure in an effort to enhance the user experience. However, in order for investments to be profitable, NPCI must guarantee the ongoing use of technological solutions and post-adoptive behaviors like continuance and recommendation intention. The impact of cognitive factors (i.e. Performance expectancy, effort expectancy, social influences, facilitating conditions; personal innovativeness) and affective factors (such as satisfaction) on conative factors (such as continuation and recommendation intention) in the perspective of UPI applications (apps) was investigated using the UTAUT model. Partial Least Square Structural Equation Modeling when applied on 651 users (PLS-SEM) showed that satisfaction had a direct impact on continuation intentions, which in turn had an impact on recommendations intentions. It was discovered that all cognitive factors, including performance expectations, effort expectations, and facilitating conditions, have an impact on satisfaction. According to the study, adding a significant individual difference variable—personal innovativeness with regard to information technology—would aid in our understanding of the role that these factors play in the development of continuous intention. It further examines the influence of trust and security, and the pace of innovation on continued intentions. Through the mediating function of user satisfaction, it also looked at the impact of performance expectancy, effort expectancy, social influence, facilitating variable, and personal innovativeness on the continuance intentions of the UPI system. All factors have been shown to be significant. Future researchers will find it extremely helpful that the study used a validated instrument to better understand user adherence and referral intentions. Therefore, this study adds to the limited body of knowledge in the payment industry literature by examining how users perceive UPI apps and post-adoption behaviors.
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Liu, Yongmei, Fei Jiang, and Peiyang Lin. "Influence Mechanism of the Affordances of Chronic Disease Management Apps on Continuance Intention: Questionnaire Study." JMIR mHealth and uHealth 9, no. 5 (May 13, 2021): e21831. http://dx.doi.org/10.2196/21831.
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Background Mobile health apps are becoming increasingly popular, and they provide opportunities for effective health management. Existing chronic disease management (CDM) apps cannot meet users’ practical and urgent needs, and user adhesion is poor. Few studies, however, have investigated the factors that influence the continuance intention of CDM app users. Objective Starting from the affordances of CDM apps, this study aimed to analyze how such apps can influence continuance intention through the role of health empowerment. Methods Adopting a stimulus-organism-response framework, an antecedent model was established for continuance intention from the perspective of perceived affordances, uses and gratifications theory, and health empowerment. Perceived affordances were used as the “stimulus,” users’ gratifications and health empowerment were used as the “organism,” and continuance intention was used as the “response.” Data were collected online through a well-known questionnaire survey platform in China, and 323 valid questionnaires were obtained. The theoretical model was tested using structural equation modeling. Results Perceived connection affordances were found to have significant positive effects on social interactivity gratification (t717=6.201, P<.001) and informativeness gratification (t717=5.068, P<.001). Perceived utilitarian affordances had significant positive effects on informativeness gratification (t717=7.029, P<.001), technology gratification (t717=8.404, P<.001), and function gratification (t717=9.812, P<.001). Perceived hedonic affordances had significant positive effects on function gratification (t717=5.305, P<.001) and enjoyment gratification (t717=13.768, P<.001). Five gratifications (t717=2.767, P=.005; t717=4.632, P<.001; t717=7.608, P<.001; t717=2.496, P=.012; t717=5.088, P<.001) had significant positive effects on health empowerment. Social interactivity gratification, informativeness gratification, and function gratification had significant positive effects on continuance intention. Technology gratification and enjoyment gratification did not have a significant effect on continuance intention. Health empowerment had a significant positive effect on continuance intention. Health empowerment and gratifications play mediating roles in the influence of affordances on continuance intention. Conclusions Health empowerment and gratifications of users’ needs are effective ways to promote continuance intention. The gratifications of users’ needs can realize health empowerment and then inspire continuance intention. Affordances are key antecedents that affect gratifications of users’ needs, health empowerment, and continuance intention.