Dissertations / Theses on the topic 'USER’S CONTINUANCE INTENTION'
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1
Han, Bo. "An Investigation of Factors Influencing the User's Social Network Site Continuance Intention." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc177209/.
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The social network sites (SNS) industry has recently shown an abnormal development pattern: An SNS could rapidly accumulate a large number of users, and then suffer a serious loss of users in a short time, which subsequently leads to the failure of the Web site in the highly competitive market. The user's social network site continuance is considered the most important factor for an SNS to keep its sustainable development. However, little knowledge of the user's SNS continuance raises the following research question: What factors could significantly influence the user's SNS continuance intention? To address this research question, I study the question from three lenses of research, including the I-view, the social interactivity view, and the trust based view. The I-view is an extension of the IS continuance model. From this research perspective, I tested the influence of the utilitarian factor (i.e., perceived usefulness) and the hedonic factor (i.e., perceived enjoyment) on the user's satisfaction in the I-view. In addition, I extend the umbrella construct, confirmation, into two sub-constructs, informativeness and self-actualization, and respectively study their influences on the utilitarian factor and the hedonic factor. I find that the user's perceived enjoyment has a significant positive effect on the user's satisfaction, thereby motivating the user to continue using the SNS. The perceived informativeness of an SNS and the user's self-actualization through information sharing with others on the Web site both have significant positive effects on the user's perceived usefulness and perceived enjoyment. From the social interactivity perspective, I suggest that a user's social gains could have a projection effect on the user's satisfaction in an SNS and his or her SNS continuance intention. Most previous studies emphasized on the influence of social connection outcomes (i.e., social capitals) on the user's behavioral intention, but ignored the fact that an individual would also evaluate social connections according to the quality of the information sharing process (i.e., frequency and volume of information being exchanged) during the social activities. This study indicates that an SNS user's perceived interactivity has a significant positive effect on the user's sense of belonging to a virtual community and perceived social gains. The social gains significantly positively influence the user's satisfaction in the Web site and intention to continue using the SNS. From the trust based view, I find that the user's trust in the social network sites and the user's trust in other members both have significantly positive effects on the user's SNS continuance intention. In addition, both of the trust based factors could also positively influence the user's perceived informativeness, self-actualization, and sense of belonging. The findings from the current study create a solid foundation for future SNS continuance research, and also provide several practical implications to SNS managers to increase the cohesion between users and the Web sites.
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Backe, Anton. "Users’ intention to systematically integrate healthcare information technology in a mandated context : A continuance perspective." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324945.
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This thesis aimed to investigate the determinants of system satisfaction and the intention to systematically integrate a system from a continuous use perspective, where system use is mandatory. For this purpose, two identical questionnaires were distributed to collect data, 15 months apart. Respondents taking part in this study are healthcare multi-professionals who pertain to a work-group at an intensive care unit, at a large Swedish hospital. To evaluate the questionnaire data a research model was conceptualized, grounded in prior information system continuance research. It is also significantly influenced by the UMISC metamodel, conceptualized and suggested by Hadji & Degoulet (2016). The collected data was then analyzed using a two-stage analysis where one aspect was comparative, i.e., a comparison of the data between the two questionnaires, and the other was explorative, wherein research model constructs and their relations were evaluated. This analysis provided significant insight into the determinants of system satisfaction. However, regarding the determinants of the intention to systematically integrate as well as the research model itself, neither could be validated in this study. Nevertheless, these results allowed for a modified model to be conceptualized, with potentially promising results.
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Osah, Olam-Oniso. "Determinants of user continuance intention towards mobile money services : the case of M-pesa in Kenya." Doctoral thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/16718.
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Includes bibliographical referencesThe turn of the millennium witnessed the uptake and proliferation of mobile technology in developing regions. This occurrence has provided a medium for mobile telecommunication vendors within the region to create and offer services that are now accessible across socio-economic classes. A notable case of a widely adopted mobile technology-enabled service in the developing world is a mobile money service in Kenya called M-pesa. Since its inception, M-pesa has witnessed a mass adoption which has generally been attributed to prior lack of access by majority of individuals' in the country to affordable regulated financial services. M-pesa's presence has now been anticipated to afford a larger population the initial opportunity to harness economic benefits such as: increase money circulation, increase employment opportunities, facilitate social capital accumulation, facilitate savings, and promote financial autonomy, amongst others. Also, M-pesa based transactions in Kenya are reported to exceed those of western union globally. Whilst M-pesa presently vaunts large user adoption numbers, it is the first of its kind in the region to amass such achievement. Further, historically: products and services of similar nature to M-pesa have been unsustainable. A case of M-pesa's demise would have dire implication for the Kenyan economy and 30% of the households in the country that rely on it for remittances. To understand this phenomenon, extant studies have examined the drivers of adoption of this service but have slacked in subsequent investigations to understand user continuance with the service. As such, the information systems literature cautions that initial adoption of technology, although crucial, does not guarantee sustained use. Therefore it is imperative to investigate drivers of continuance. In general, extant research has not focused on investigations of user continuance intention in Africa. In response, this thesis presents an African based study on the determinants of user continuance intention towards M-pesa. Specifically, the purpose of this study was to i) identify and discuss factors from the literature that are most likely to influence user continuance intention towards M-pesa, (ii) develop a research model that is grounded in theory, (iii) test the model within the sample context to identify the antecedents and determinants of user continuance intention towards M-pesa in Kenya. A broad, critical review of the relevant literature provided basis for hypothesized relationships between the identified factors. A formal survey of users of M-pesa in Kenya comprised the phase of data collection and resulted in a usable data set of (n=434). The data collected from the respondents within Kenya was relied upon to test the hypotheses. The survey instrument used to measure the study's constructs was developed via a process of literature review, expert pre-testing, pilot testing, and statistical validation. Partial Least Square and Artificial Neural Network analyses were used to examine the study's measurement and structural model comprising variables of : behavioural beliefs (post-usage usefulness, confirmation, satisfaction), control-beliefs (utilization and flow), object-based beliefs (perceived task-technology fit, system quality, information quality, and service quality), and attitudinal belief (trust). Collectively, the afore-listed ten independent variables and one dependent variable (continuance intention) comprised the study's model. Four of the independent variables (utilization, satisfaction, flow, and trust) were hypothesized to directly determine continuance intention. Of these four, all emerged as determinants of continuance intention. However, trust emerged as the strongest determinant, subsequently, utilization, flow, and satisfaction respectively. The result was unexpected, as satisfaction (a behavioural belief) has been presented in the extant literature as the dominant determinant of continuance intention but does not hold a consistent predictive strength in a developing world. Its predictive power was diluted by trust, utilization, and flow amongst the Kenyan sample. The study's model revealed an R² of 0.334. The analyses demonstrated that user continuance intention is determined by factors across object, control, attitudinal, and behavioural beliefs. The unexpected finding of the rankings of predictive strength of the factors turns a new leaf and introduces areas of further inquiry in future studies. The study concludes with realized contributions to theory and important guidelines for current and future technology-enabled service vendors in developing regions.
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Santos, Catarina Abreu dos. "Estudo da continuidade de utilização e risco percebido na utilização de Mobile Banking APPS." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20762.
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Mestrado em Gestão e Estratégia IndustrialCom a tecnologia a introduzir-se no dia-a-dia de qualquer empresa e de qualquer consumidor, é imperativo que o mundo digital veio para permanecer. Para acompanhar a presença e o crescimento contínuo da tecnologia, as empresas precisam de se adaptar, os consumidores necessitam de aprender e enquanto hábitos antigos se perdem, novas formas de viver vão surgindo. A presente dissertação foca-se no estudo da utilização de aplicativos bancários (mobile banking apps) por parte dos consumidores em geral. O modelo conceptual proposto para este propósito estuda a influencia de determinadas variáveis no risco percebido do consumidor ao utilizar esta tecnologia, bem como na intenção de continuidade de utilização da mesma. Para a estimação do modelo foram utilizadas 112 respostas válidas obtidas através de um inquérito online. Os resultados obtidos mostram que apenas a satisfação do consumidor apresenta uma influência positiva e significativa na intenção de continuidade de utilização de apps bancárias. O estudo mostrou ainda que variáveis como a utilidade percebida, a confiança e a qualidade apresentam um impacto positivo significativo na satisfação do consumidor. Foi possível verificar ainda que a qualidade percebida por parte do consumidor apresenta uma influência negativa no risco percebido. Ou seja, quanto maior for a qualidade percebida da App menor será a perceção de risco acerca da mesma. Por sua vez, o risco percebido mostrou ter um efeito negativo e significativo na confiança. Por fim, a perceção da facilidade de utilização de uma app bancária impacta positivamente e significativamente a utilidade percebida por parte do consumidor final.
With technology being introduced into the daily lives of any company and any consumer, it is imperative that the digital world has arrived to stay. To keep up with the presence and continuous growth of technology, companies need to adapt, consumers need to learn and while old habits are lost, new ways of living are emerging. This dissertation focuses on the study of the use of mobile banking apps by consumers in general. The conceptual model proposed for this purpose studies the influence of certain variables on the perception of perceived risk when using this technology, as well as the continuance intention of using it. To estimate the model, 112 valid responses obtained through an online survey were used. The results obtained show that only user satisfaction has a positive and significant influence on the continuance intention of using mobile banking apps. The study also showed that variables such as the perceived usefulness, trust and perceived quality have a significant positive impact on user satisfaction. It was also possible to verify that the perceived quality of the consumer has a negative influence on the perceived risk. In other words, the higher the perceived quality of the App, the lower the is perceived risk about it. In turn, the perceived risk was shown to have a negative and significant effect on trust. Finally, the perceived ease of use of a mobile banking app positively and significantly impacts the perceived usefulness.
info:eu-repo/semantics/publishedVersion
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THAKUR, MEDHAVI. "A STUDY OF FACTORS RELATED TO USER’S CONTINUANCE INTENTION OF INTERACTION WITH VIRTUAL ASSISTANTS." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19663.
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This scientific investigation attempts to study the factors that would impact the user’s
continuance intention of interaction with bots. The study adopts an integrated model and
studies technology Interface related variables wherein one set of factors are related to the AI
product (a. Ease of use, b. Engagement, c. Utility factor) and the other set of factors are related
to the user (a. familiarity with Virtual assistants and technology, b. Amount of trust related to
data privacy and c. Personality traits of the user). The study borrows from a number of
theoretical constructs while attempting to build a framework of factors related to the usage of
virtual assistants. The main theories that it builds its edifice of the proposed model are –
1) The expectation conformation theory (ECT)
2) The technology acceptance model ( TAM)
3) The five-factor personality trait model
To find the predictors of the dependent variable (Continuance intention of interaction with
virtual assistants) a causal survey-based design would be adopted. A dual approach was used
to collect data. Quantitative data were collected with the help of a structured survey ( Likert
style) questionnaires. One standardized questionnaire was used which was adapted for the
Indian context and the reliability and validity was calculated. Qualitative data was collected
through interviews of respondents belonging to different demographic backgrounds of a
convenient sample. The quantitative data were subjected to bivariate and regression analysis
and qualitative data was subjected to content analysis. The results indicate that continuance
intention of users to interact with virtual assistants is dependent upon three factors
1) Ease of Use
2) User’s Familiarity of technology
3) Personality trait of openness to experience.
The study would have implications for marketers as well as academicians.
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HSIEH, YI-CHEN, and 謝宜真. "Understanding User’s Continuance Intention of Instagram:Integration of the TAM and Social Capital Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/d95ju9.
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碩士東海大學
國際經營與貿易學系
104
The purpose of this study is to apply the Elaboration Likelihood Model to integrate Technology Acceptance Model and Social Capital Theory. Explain the Continuance Intentions of Instagram by central route and peripheral route, with the younger Instagram user as the research object. SPSS 18 and AMOS 2.0 software were used. Results of this study show as follows: First, Social Capital Theory and Site Attachment as peripheral route, which effected on Continuance Intention have a more significantly positive effect than Site Quality and Technology Acceptance Model as central route, which effected on Continuance Intention. Second, Perceived Usefulness, which effected on Continuance Intention have a more significantly positive effect than Perceived Ease of Use, which effected on Continuance Intention. Third, Perceived Ease of Use have a significantly positive effect on Continuance Intention. Finally, the theoretical contributions, management implications, limitations, and future study direction will be discussed.
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Hung, Pei-Hsuan, and 洪培瑄. "An Empirical Study on Factors Affecting User’s Continuance Intention in Mobile Social Game." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/aw4tc2.
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碩士國立交通大學
資訊管理研究所
106
This paper aims to examine factors affecting one’s intention to continue using (continuance) mobile social game. Based on expectation confirmation theory, this paper presents a theoretical model combined with the factors of “flow experience” and “perceived entertainment”. Furthermore, considering the characteristic of mobile social game, we extend this theoretical model to include the factor of “social interaction” to study the impact on the “flow experience” and “perceived entertainment”. Moreover, we believe in the context of mobile social game usage, the social influence is important, so we also extended this model to include the factors of “social influence” and “critical mass” to study on the impact on the continuance intention. A survey was conducted to collect data from 496 persons in Taiwan who had played mobile social game within three months; then the hypotheses were tested via the Structural Equation Modeling using the partial least square (PLS) approach. The results suggest that except “social influence” has no significant impact on continuance intention, the other hypotheses are confirmed. We also divide players into different types test the model, and found that most of these types are moderator of this model. According to the results of the study, we provide mobile social game industry some effective development of mobile games practical advice.
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Hou, Kai-Chung, and 侯凱中. "User’s Satisfaction and Continuance Intention for Social Networking Service Site: An empirical Study on the Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/31451252918056821586.
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碩士義守大學
管理學院碩士班
98
Social networking service site is very popular in this era, most previous studies to website information, products, systems and service quality to explore the subject of continuance intention, people and the emotional interaction between sites are very few research papers, in view of this, to meet the ever-changing evolution of networking technology, and makes the topic of the research structure tends to be more complete, this research holds people in this spirit as a starting point, not only research the past and the foundation for the structure, and additional study into the social networking service site because Internet users are self-efficacy, perceived usefulness, perceived playfulness and user’s sense of virtual community of such factors as whether the virtual community satisfaction and continued use for the intentions are significant relationship. 220 Facebook users to collect samples of data, by linear structural equation modeling analysis, results of this study, information quality, Internet self-efficacy, perceived usefulness and virtual part of a sense of virtual community face on the user satisfaction and continuance intention has some significant relationship, and perceived playfulness and virtual communities have a significant relationship. The results show that Facebook has the full power of functional, accurate and rapid source of information, low barriers to the use of thresholds involved in the virtual environment of a strong sense of community for this type of site is the essential important factor in successful operation.
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Li, Chien-Yi, and 李建逸. "Exploring User’s continuance intention to use on Social Network Site Based on the Perspective of Social Exchange Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/w9ynmm.
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碩士國立臺灣大學
資訊管理學研究所
103
This research aims to apply to social exchange theory, and investigate the relationship between the benefit-cost and continuance use intention on social network site. About the benefit, this study uses perceived relationship rewards from e-commerce background as the benefit on social network site based on the perspective of social exchange relationship of social exchange theory and considers four antecedents of perceived relationship rewards on prior research, including visual appeal, competent behavior, relationship compatibility and relationship receptiveness. About the cost, we use perceived risk as the cost of usage of social network site and consider two antecedents of perceived risk on previous studies, including internet risk perception and privacy abuse concern. We develop an integrated model and indicate that both perceived relationship rewards and perceived risk influence continuance use intention, and then influence continuance use behavior. With users who have used social network site in Taiwan as research subjects, we receive 254 valid questionnaires, and data analysis is conducted via LISREL statistical analysis. The result of analysis supports the hypotheses provided by this study. This study concludes two main findings, including: (1) Perceived relationship rewards has significant positive effect on continuance use intention. (2) Perceived risk has significant negative effect on continuance use intention. Finally, implications were provided for the academic and practical field.
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Lin, Yuhsuan, and 林妤軒. "A Study For Users' Continuance Usage Intention Of Facebook." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10310455114347807571.
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碩士國立臺北大學
企業管理學系
100
The aim of this research is to examine the relationship among the privacy concern, social support(emotional support, informational support), relationship quality(commitment, trust, satisfaction), and users’ continuance usage intention. This study uses a questionnaire and statistical analysis method. It employs the Structural Equation Modeling (SEM) method to analyze the influence of privacy concern, social support, relationship quality and users’ continuance usage intention. The result of the study were as follows: (1) Facebook users get emotional support significantly positively affect users’ continuance usage intention; (2) Facebook users get informational support significantly positively affect commitment, trust and satisfaction between users and the Web site; (3) Trust and satisfaction between users and the Web site significantly positively affect users’ continuance usage intention; (4) Privacy concern of Facebook users significantly positively affect the relationship between users' trust toward the Web site and users’ continuance usage intention; (5) Privacy concern of Facebook users significantly positively affect the relationship between users' satisfaction toward the Web site and users’ continuance usage intention; (6) Privacy concern of Facebook users significantly positively affect the relationship between informational support got from users and users’ continuance usage intention.
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HSU, YA-CHI, and 徐雅琪. "Exploring the Continuance Usage Intention of Mobile App users." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/repum6.
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碩士東吳大學
企業管理學系
107
This study used the technology acceptance model (TAM) to study mobile APP behavior. The researchers conducted a survey using a paper questionnaire. A convenient sampling method was used for extraction, and the effective sample was 356. The research object is the user of the mobile APP. The findings are as follows. 1.The user's perceived ease of use has a positive impact on the use of mobile applications. Mobile applications that users value are simple, easy to use, intuitive, or user-friendly. 2.The user's perceptual usefulness comes from entertainment. Entertainment has a positive impact on the use of mobile applications. In other words, the higher the perceived usefulness of using the mobile application software, the more satisfied the user's attitude of use and thus the positive impact on the behavioral intention of continued use. 3.Subjective norms have a positive impact on the continued use behavior of mobile applications, indicating that the use of mobile applications is affected by external specifications. 4.The continued use of behavioral intent has a positive impact on the positive word-of-mouth spread using mobile applications. The continued use of the mobile application software is intended to be satisfactory to the user and to be recommended to others. 5.Information security has a statistically positive effect on positive word-of-mouth communication using mobile applications. In other words, if the information security of an APP has doubts, it will lead to negative word-of-mouth communication.
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YU, WEI-LIN, and 游偉林. "An empirical study of users' continuance intention of travel website usage." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/awuc95.
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碩士中華科技大學
經營管理研究所
104
ABSTRACT With the use of wireless Internet and the popularity of smart phones and tablet PCs convenience. Global Digital industry has turned to the four major trends which were "E-commerce", "Mobile Commerce", " Clicks-and-Mortar", "Big Data". The competition of global travel websites has become more intense, how do travel websites present ideas to attract users by using social network and Big Data database technology. According to an investigation by Compete and Quantcast, 2016. No.1 travel websites had up to 40 million-estimated unique monthly visitors. Website design and usage are very important issues. However, other than focusing on the design of websites, there are some other factors that must be taken into consideration.In this study based on UTAUT theory model, extended by awareness as our research model and try to figure out the facts Continuance Intention. Hypothesis testing was performed using VisualPLS on data collected with 188 users. The results show that Continuance Intention were affected by social awareness, facilitating condition. Theoretical and practical implications were discussed. Keywords : Social Awareness, Facilitating Condition, Continuance Intention, Travel website, UTAUT
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YanG, Sheng-Jie, and 楊勝傑. "A Study on Mobile Users’ Continuance Intention for the Smartphone OS." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/94070478140430642573.
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碩士大葉大學
資訊管理學系碩士班
99
Smartphone sale all over the world grows rapidly in the past two years, but the market of the smartphone operating system share is reshuffled. According to some market researches, the operating system of smartphone has become one important consideration for smartphone users. Therefore, this study was to investigate how cell phone industry continues to attract users to use certain smart phone operating system without losing customers. This study probes into the distribution of smartphone operating systems users, condition of using the system, and factors which affect users’ continuous use of the operating system. Therefore, model of IS success model and expectation confirmation theory were extended accordingly by adding two factors: user involvement and subjective norms, smartphone users’ continuous use of the operating system were investigated. Sample data were collected by using online questionnaires in the major Internet forums, BBS or blog, results were analyzed further and were made into the model diagram. The research results of this study showed that five factors are critical to users’ satisfaction to smartphones: 1. system quality, 2. expectation confirmation, 3. perceived usefulness, 4. perceived ease of use, 5. user involvement. Subjective norm surprisingly does not have significant impact on users’ satisfaction to smartphones. The more smartphone users satisfy with operating system, the more possibilities they will continue with the operating system. Through the meaning and discussion of this study, it is hoped that a trend reference can be provided to smartphone industry and developers of smartphone operating system.
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Tsai, Li-CHEN, and 蔡禮丞. "Applying Uses and Gratifications Theory and Flow Theory to Explore Users’ Continuance Intention on Game Webcast." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/844yyp.
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碩士明新科技大學
管理研究所碩士班
106
In recent years, the development of network environment has improved and the network cost has reduced greatly. The network browsing speed is getting faster and faster and the multiple ways of sponsorship made the webcast develop quickly. Originally, webcast was only available on the computer, but smartphones have become more popular and the reduction in Wi-Fi cost caused webcast to be developed for the Smartphone. In this study, we apply uses and gratifications theory and flow theory to explore users’ motivation and continuous viewing intention on webcast by video games. We explore further by the types of viewing, game competition webcast, game webcast and broadcasters webcast, and whether affect viewing intention. This study sent questionnaires via internet. Measures of users’ continuous viewing intention on webcast by video game were administered to 1315 participants. It was found that （1）Users’ motivation (entertaining, social and informational) has positive effects on gratifications.（2） Online interactivity (interpersonal interaction, Word-of-mouth, and response ) has positive effects on flow. （3） Gratifications have positive effects on continuous viewing intention. （4） Flow has positive effects on continuous viewing intention. Based on the results of this study, we can understand the motives of the game webcast of different groups. This study found that the influences of social aspect on viewing intention are different among three types of broadcasters, and the webcast industry can enhance the webcast effect at this point that let the users have gratification and continuous viewing intention. Understanding the online interactivity of different groups has different requests for the broadcasters in the game webcast. The broadcasters can actively respond to the audience, thus further increasing the willingness to continue viewing the webcast. The broadcasters can provide feedback and help for the audience with different needs and motives in the future. The results of this study can provide the key factors on the impact of audience’s continued viewing intentions of the webcast industry and planning of webcast content in the future.
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CHENG, YU-CHIH, and 鄭宇智. "Applying the Post-acceptance Model of IS continuance on User Continuance Intention of SWITCH." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5jds6z.
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碩士朝陽科技大學
休閒事業管理系
108
The purpose of this study was exploring the user's intention to continue using Switch by applying the Post-acceptance Model of IS continuance and combining Innovation Diffusion Theory and Perceived Playfulness. The research takes Switch users in Taiwan as research subject and used purposive sampling as the sampling method. A total of 376 surveys were issued, 363 valid surveys and the effective rate was 96.5%. The collected data were analyzed by descriptive statistics, confirmatory factor analysis and structure equation model. From the results, this study found that confirmation has significant positive impact on perceived usefulness, perceived ease of use, compatibility and perceived playfulness of Switch users, as confirmation with the highest impact on the perceived usefulness. In addition, perceived usefulness, perceived ease of use, and perceived playfulness have a significant positive impact on satisfaction, and perceived usefulness can directly or indirectly affect the continuous intention through satisfaction. Perceived usefulness and satisfaction have a significant positive impact on continuous intention, and the influence coefficient of perceived usefulness on continuous intention is the highest. Finally, based on the results of this study specific suggestion are provided to relevant units of game manufacturers for reference.
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Gomes, João Miguel de Vasconcelos. "Using Privacy Calculus Theory To Assess Users´ Acceptance Of Video Conferencing Apps During The Covid-19 Pandemic." Master's thesis, 2021. http://hdl.handle.net/10362/129688.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementVideoconferencing (VC) applications (apps) are getting notable attention worldwide, from common citizens to professionals as an alternative to vis-à-vis communication specifically during COVID-19. The growth of VC apps is expected to rise even more in the future with the prediction that widespread adoption of remote work will continue to hold even after the pandemic. This research investigates the key drivers for individuals’ intentions into continuing to use this technology in professional settings. Considering the importance of professionals’ perceptions of privacy in professionals’ settings, this study proposes a conceptual model rooted in the theoretical foundations of privacy calculus theory, extended with the conceptualization of privacy concerns for mobile users (MUIPC), ubiquity, and theoretical underpinnings from social presence theory. The conceptual research model was empirically tested by using data collected from a survey of 487 actual users of videoconferencing apps across Europe. Structural equation modeling (SEM) is performed to test the model. The study revealed several findings (1) perceived value in using VC apps motivates the professionals to continue using VC apps and shapes their perception as they evaluate the risk-benefit trade-off they are making when using VC apps. (2) professionals’ indeed form and articulate their own assessment of value based on the perceived risks and benefits associated with using VC apps. However, professionals' perceptions of value are strongly influenced by potential benefits received from using VC apps than by potential risks associated with using VC apps. (3) professionals’ perceived risk is determined by MUIPC and trust. (4) professionals’ perceived benefits are shaped by ubiquity and social presence. For researchers, this study highlights the usefulness of integrating privacy calculus theory, social presence theory and trust in studying the individuals’ behavioral intentions towards new technologies. For practitioners, understanding the key determinants is pivotal to design and build mobile video-conferencing apps that achieve higher consumer acceptance and higher rates of continued usage of VC apps in professional settings.
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Mrabet, Mayssa. "Understanding the drivers of repurchase intention in the sharing economy context." Master's thesis, 2019. http://hdl.handle.net/10362/63690.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMThe sharing economy is a fast-growing competitive market and a greatly debated phenomenon. Its success depends on customer repurchase intention. We anticipated a theoretical model integrating the literature of information systems (IS) success model, Expectation-confirmation theory (ECT), and overall trust. This integration allows the evaluation of the determinants of repurchase intention in the sharing economy context. The empirical evidence is grounded on an online questionnaire of 314 respondents. The outcomes disclose that overall trust, continuance intention, user satisfaction, and net benefits are the main determinants of repurchase intention of the sharing economy experience. The research model resulted in a mediation effect where continuance intention plays the role of a partial mediator of user satisfaction on repurchase intention, user satisfaction on net benefits, and use on net benefits. User satisfaction also presents a partial mediator of perceived usefulness on continuance intention. Implications and limitations are discussed.
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CHANG, CHIA-CHENG, and 章家誠. "An Empirical Study of Users' Continuance Intention and Word of Mouth toward SNA." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/68724085979607584264.
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碩士中華科技大學
經營管理研究所
102
There has been a long-running war going on over the mobile application and it has attracted increased attention in recent years. However, there has been little research on Social Network App (SNA). We try to extend the Expectation Confirmation Model with the Technology Acceptance Model as the theoretical model to explain the users’ continuance intention and word of mouth on SNA usage. Hypothesis testing was performed using SmartPLS on data collected with 204 Apps users. The results show that satisfaction was affected by perceived usefulness, perceived ease of use, confirmation, and the continuance intention and word of mouth were influenced by satisfaction. Theoretical and practical implications were discussed.
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Bo-TingLi and 李柏霆. "Examining Users’ Continuance Usage Intention of Sports Mobile Game: A Flow Theory Perspective." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/p7q3x9.
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碩士國立成功大學
電信管理研究所
106
Universal internet connections and advanced smartphones have made mobile games widely accepted by the public. People enjoy sports mobile game during commuting, lunch breaks, or leisure time, and they provide huge business opportunities for game operators. In particular, continuance usage intention is one of the most influential factors for revenue drivers. The aim of this study is, based on flow theory and consumer value, to understand how users immerse in sports mobile game and continue playing them. The constructs of skill, challenge, and flow are considered as flow experiences, and the constructs of perceived hedonic value and perceived utilitarian value are considered as consumer value. In the theoretical framework, the levels of the constructs are measured, and the causal relationships among flow experiences, consumer value, and sports mobile game continuance usage intention are investigated. Further, the mediating roles of perceived hedonic value and perceived utilitarian value on the linkage of flow to continuance usage intention are examined. Questionnaires are posted to sports mobile game forums on the Bulletin Board System and Reddit from March 2018 to April 2018, and a total of 403 effective responses are collected. A descriptive statistics analysis is conducted to understand the demographics of the respondents, game usage experience, and the characteristics of each variable. The ANOVA results reveal that there are significant differences in characteristics among the three study groups: light users, moderate users, and heavy users. Exploratory factor analysis (EFA) indicates that six factors in this model are extracted with eigenvalues of 1.0 or greater and that the total cumulative variance is 64.059%. In the confirmatory factor analysis (CFA), the criteria for measurement model fit, chi-square/df (2.027), GFI (0.892), AGFI (0.867), CFI (0.931), and RMSEA (0.051) demonstrate good model fit with the data. The structural equation modeling (SEM) analysis reveals that all the paths are found to be significant, with t-values higher than 1.96, indicating that user ability and the difficulty level of NBA 2K18 both have a positive effect on flow; flow is positively related to perceived hedonic value, perceived utilitarian value, and sports mobile game continuance usage intention, and perceived hedonic value and perceived utilitarian value are positively related to sports mobile game continuance usage intention. In addition, both perceived hedonic value and perceived utilitarian value are found to partially mediate flow and sports mobile game continuance usage intention. Finally, practical strategies drawn from the results are provided for mobile game operators when developing new games.
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Moreira, Daniela Guimarães. "Digital banking: Understanding the continuous intention of use." Master's thesis, 2021. http://hdl.handle.net/10362/126750.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMDigital banking is growing as the banking sector renews his strategies and knows the importance of technologies to respond to customers’ expectations. Thus, financial services are facing a revolution with the introduction of fully digital banks. This study aims to identify the factors that lead to continuance intention of use of this service, using a combination of the expectation confirmation model (ECM) with service quality, trust, and perceived cost. A questionnaire considering people that already know and use the service was conducted to collect data to the analysis. The results support our hypotheses and suggest a strong and reliable model. In addition to theoretical and methodological contributions, the present study may also be helpful for banks to improve and adopt new strategies capable to enhance customers satisfaction and keep them engaged.
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Barroso, Maria Sousa. "Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online." Master's thesis, 2020. http://hdl.handle.net/10362/99921.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceWe show evidence on the influence of brand awareness and image, website quality, and visual appeal on the confirmation and continuance use intention of low-cost airlines websites, by combining these four variables with the expectation confirmation model (ECM). Based on a sample of 272 respondents, we demonstrate that brand awareness, brand image, and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM. Strategies based on these conclusions are proposed for low-cost carrier companies to better promote consumers’ continuance use intention.
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Lu, Chien Lin, and 盧建霖. "Flow, Uses and Gratifications on Social Networking Sites: Analysis of User Continuance Intentions for Instagram." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/azws3t.
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Chen, Yi-ju, and 陳怡儒. "Investigating the Continuance Intention of Microblogging: A Case of Sina-Weibo Users in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/g3en3q.
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碩士大同大學
資訊經營學系(所)
102
With the rapid development of microblogs, more and more network operators have started providing microblogging services. In recent years, microblogging has become an integral part of interactive platform for many network users. Through it, people can share photos, audio, video, and links. Sina-Weibo, which was launched by SINA Corporation in August, 2009, is one of the most popular microblogging services. Users may post no more than 140 Chinese characters (i.e., 280 bytes) to share instant messaging. Recently, the Sina Weibo users in Taiwan surpassed 3 million. The continuous improvement of Sina-Weibo has attracted many users. The users’ continuance intention is a key factor that enables the successful information systems to survive. This study used an extended expectation- confirmation theory model (Lin et al., 2005) to find the key factors that affects the users’ continued usage intention of Sina-Weibo in Taiwan. We collected 395 samples to conduct a descriptive statistic analysis and structural equation model analysis. The results indicate that: (a) the Sina-Weibo users’ confirmation positively effects their perceived usefulness, perceived playfulness, and satisfaction; (b) the Sina-Weibo users’ perceived usefulness and perceived playfulness positively effect their satisfaction; (c) the Sina-Weibo users’ perceived usefulness, perceived playfulness, and satisfaction positively effect on their continuance intention. Finally, this study provides some suggestions to the operators of mircroblogging services.
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HSIEH, CHI-TING, and 謝奇廷. "A Study of Users’ Continuance Intention in PharmaCloud System: Based on Expectation Confirmation Theory." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wrc6uf.
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碩士國立中正大學
資訊管理系醫療資訊管理研究所
104
This study is about a system named PharmaCloud System. In Taiwan, this system was developed for doctors to use. It can let doctors know what medicine that patients had take in the last three months. In the past there are lot’s of research about Electronic Medical Record (EMR) system. Those research showed many of theories can be test in Electronic Medical Record (EMR) system. Although there are lot’s of reserch about EMR, there are very few research about PharmaCloud. This study use Expectation Confirmation Theory to evaluate PharmaCloud user’s satisfaction and Continuance Intention . In this study, a questionnaire distributed to hospitals way of collected 118 valid questionnaires. Implications for research, this study illustrates the importance of Expectation Confirmation Theory in PharmaCloud System usage studies. Can be used as a reference for future research.
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NGUYEN, HUU-ANH-VU, and 阮友英宇. "Understanding Users' Satisfaction And Continuance Intention Towards E-learning Systems: Nhu Portal As Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/t25zgj.
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碩士南華大學
企業管理學系管理科學碩博士班
106
With its beneficial features such as cost-efficiency, delivery-effectiveness, self- management of learning, on-demand training, anywhere and anytime availability, e-learning has been applied widely in education. Based on Technology Acceptance Model (TAM), D&M Information Success Model (D&M model) and Information System Continuance Model (ISCM), this study seeks to develop a more comprehensive framework to explain about user satisfaction and continuance intention to use e-learning system in educational section. Based on the responses of 280 students in Nanhua University. Smart PLS and SPSS 20 were conducted to data analysis. In academia, our findings make some contributions The results suggest that users' continuance intention is determined by satisfaction, which in turn is jointly determined by perceived usefulness, perceived quality, perceived of value, perceived ease of use and cognitive absorption, self-efficacy, anxiety, Enjoyment, Subjective Norms, user satisfaction and continuance intention. our study proves that perceived usefulness is not the mere determinant of user satisfaction. Another contribution is that some variables investigated in this study are rarely empirically explored before Furthermore, this study also shows the direct influence of perceived of value and Cognitive Absorption on users' continuance intention to use, which is usually ignored in the past researches. In practice, our research findings provide with more references to enhance e-learning system usage in educational section and suggestions for future research direction.
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Kuan, Chi-Yi, and 管其宜. "A Research on Users’ Continuance Intention and Satisfaction of Using Video Live Stream Platform." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/rj5dfs.
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碩士國立臺北商業大學
企業管理系研究所
107
This study is intended to provide a holistic look at the factors affecting user's view of live broadcasting platform by the use of technology acceptance model. This study adopted the questionnaire survey method, which was applied to the study subject- user who watched the live broadcast platform. It was expected that 300 questionnaires would be sent out and 277 valid questionnaires were collected. The effective recovery rate is 92.33%. This study applied statistical analysis methods, namely descriptive statistics, variance analysis, correlation analysis and regression analysis. The main findings are as follows: (1) Concerning background variables, there is a significant difference in continuous use behavior among different ages; (2) with regard to relevant analysis, recognition, usefulness, satisfaction and continuous use behavior demonstrate a significantly positive correlation; (3) regarding regression analysis, the higher the degree of recognition is, the more elevated the level of perceived usefulness will be; so will be the degree of satisfaction; higher user’s perceived usefulness incurs higher degree of satisfaction; user’s perceived usefulness is then translated into continuous use behavior; more user satisfaction is transformed into continuous use behavior. The conclusion of the study is that the degree of recognition, perceived usefulness, and satisfaction positively affect continuous use behavior. As an increasing number of live broadcasting platforms emerge in such a competitive space on the Internet, service providers and streamers have to keep a close eye on how to grasp the attention of users, how to create more innovative elements in their scope of services and how to smoothen and streamline the user interaction and communication.
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Yang, Po-Lin, and 楊帛霖. "Factors Influencing Users’ Continuance Intentions in Mobile Social Application: The Case of LINE." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/27193061188630388064.
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碩士靜宜大學
資訊碩士在職專班
102
Because of the universal smart phone and mobile network, the virtual community has started to move towards a convenient, location-based mobile way of life. The market research report found that the number 1 most used mobile application that reaches people in Taiwan is the community software-LINE. This research is based on the theory of planned behavior, integrated with perceived playfulness as well as the two key perceived critical mass factors to conduct a questionnaire for the LINE users. Annalyzing the structural equation model collected by 472 valid questionnaires, the results showed subject norms and perceived behavioural controls are not significant to the intentional continual usage by the users. The perceived critical mass is the most important factor that influences it, in fact, it influences it more than the attitude and perceived playfulness.
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呂思潔. "The Social Influence and eWoM Impact on Users' Continuance Intention: A Case Study of Users in Virtual Community Platforms." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6c75bs.
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碩士國立高雄師範大學
事業經營系
103
Social influence could be seen in daily life. In the era of social networking, the effect of social influence connects with word of mouth (WOM) through the exchange of community members, and the sharing power of WOM takes effect to the following intention of theirs. Here comes some empirical cases. In order to enlarge users to register, the social networking websites, Facebook and Line, try to let their registered members fascinate relations and friends. The smartphone from China, Xiaomi, carried out with extremely high effect of WOM through the huge impact of fans. The president of the United States, Barack Obama, used the strategic of social networking websites to deepen the followers' attention, and then he won the election campaign in 2008. How should enterprises, brands or an individual cause some messages or products be influential and continuously catch publics' attention by using community platforms? It comes to the motivation and purpose of the study. The study explores social influence and eWoM impact on users' continuance intention by collecting 203 surveys from an online questionnaire platform. The users used to be the members or now the members are the study targets. The result of study shows among the users of community platforms: (1) social influence has significant positive influence on eWOM; (2) eWoM has significant positive influence on continuance intention; (3) social influence has significant positive influence on continuance intention.
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LEE, TSZ-YAN, and 李芷欣. "Applying the Uses and Gratifications Theory, the Theory of Planned Behavior and Flow Theory to Explain Users’ Continuance Intention toward Twitch." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/71925850188204694290.
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碩士中國文化大學
國際企業管理學系
105
The purpose of this study is to apply the uses and gratifications theory (U&G), the theory of planned behavior (TPB), flow theory and satisfaction to explain factors that affecting users’ continuance intention toward Twitch. Furthermore, the subjects of this study are Twitch users and a web-based questionnaire is used to collect data through the convenient sampling. Descriptive statistics and reliability analysis are conducted via SPSS and confirmatory factor analysis and structural equation model are conduct-ed via AMOS, with 429 valid questionnaires returned. The results show that enter-tainment of the U&G significantly and positively affects users’ satisfaction. The atti-tude of TPB significantly and positively affects users’ satisfaction and continuance in-tention. Besides, users’ satisfaction significantly and positively affects continuance intention. Flow experience also significantly and positively affects users’ satisfaction and continuance intention. Finally, based on these findings, managerial implications, limitations, and directions for future research are also highlighted in this paper.
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Yu, Chiehmin, and 游捷閔. "Examining factors influencing mobile social network sites (SNS) users’ continuance intentions and stickiness： An empirical study of Facebook users." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/a54p38.
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碩士國立臺東大學
資訊管理學系碩士班
100
The rise and wide spread of the social network have change the styles of social interaction and message delivery among modern people. Besides, the rapid progress and ubiquitous features of the Internet and communication technologies has dramatically changed modern people’s communication styles and daily lives. Understanding mobile social network users’ needs, getting popular gathering, acquiring potential mobile users and making mobile users stick on the websites are critical for their sustainable operation. Based upon expectation confirmation theory (ECT), this study explores the factors influencing mobile social network users’ continuance intentions and stickiness of social networking sites (SNS). In this study, our focus was placed on the most popular one, Facebook. The instrument for data collection was meticulously developed. The partial least squares technique was applied for validating the proposed research model and hypotheses. The findings of this study are expected to provide practical guidance to the SNS owners and serve as instrumental references to the research discipline to understand the causal effects of the related perceived factors that may influence mobile users’ satisfaction, continuance intention and stickiness towards SNS. That will further enhance the business performance of the SNS operations.
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Hsu, Shu-Jung, and 許書榮. "Investigating What Drives Users’ Self-Disclosure and Continuance Intention toward Social Networking Sites: from Social Exchange Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/bf26u9.
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碩士逢甲大學
企業管理學系
104
The advancement of social networking sites has changed the way people interact. Understanding the user’s purposethrough self-disclosure to maintainand build relations with others hasbeen a major concern to website proprietors. Previous research has focused on the antecedent factors of self-disclosure, rather than examining its consequent effects. Therefore, this study is based on Krasnova et al.(2010) research on social exchange theory, which discusses the benefits(convenience of maintaining existing relationships, relationship building, self-presentation, enjoyment) and costs (perceived privacy pisk) users obtain from social networking sites, to investigate the self-disclosurebehavior of the members in social networking sites. Furthermore, this studyalso includes the beneficial effectsobtained from self-disclosure, such as social support and online socialwell-being, which was excluded in Krasnova et al. (2010). Last but not least, the continuance intention and effecttowards social networking sites. This study obtained a valid data of 317online surveys, with results showing that the two major factors for self-disclosure are self-presentation and enjoyment. Thus,website proprietors should encourage users to utilize the functions/accessories on the website that maintain an individual’s self-presentation, and through online games,increase the user’s enjoyment. Nonetheless, users that have gone through self-disclosure would achieve social support and online social well-being, urging support and continual useof the social network site. Hence,website proprietors should provide a substantial environment for users to interact with one another and toensure thesocial networking site’s sustainable operation. Keywords: Self-disclosure, Social Exchange Theory, Social Support, Online Social Well-being, Continuance Intention
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Lin, Ruenn-Lien, and 林潤蓮. "The Effects of Perceptions of Quality, Trust and Risk on Users’ Continuance Intention of Location-based Services." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/77361869942941224134.
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碩士國立中興大學
生物產業管理研究所
102
In recent years, the Taiwanese government has launched a national program known as the “Mobile-Taiwan” to make leisure services accessible via the mobile network and build a ubiquitous network environment that provides users with more digital services. This program also increases the accessibility of Location-based Services (LBS), which recreation providers have offered as a mobile value-added service. As LBS are growing in number, the mobile application (app) providers have focused on encouraging continuance intention of the services. This quantitative study focuses on the effects of quality perceptions (i.e., information quality, system quality, and service quality) on smartphone users’ trust and risk perceptions and continuance intention toward LBS. After a total of 1,500 valid questionnaires were returned, proposed hypotheses were tested. The results showed that system quality and service quality were positively related to perceived trust. It was also found that perceived trust correlated negatively with perceived risk but positively with continuance intention. A managerial implication drawn from the findings is that for LBS providers, developing user interfaces with more utility or providing timely, personalized services can reduce perceived risk and strengthen the continued usage intention of LBS.
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吳伯襄. "Predicting Users’ Continuance Intention towards Social Networking Sites: Integrating the Perspectives of Perceived Values and Flow Experience." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/89741998989666091126.
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碩士美和科技大學
經營管理研究所
99
In the information era of today’s 21st century, the rapid development of the Internet and communication technologies and the great progress of social networking not only shorten the distance between people, but also further change the living styles and communicating types of modern people. In fact, computers and the Internet have been the necessaries in our daily lives. Also, the applications of various sorts of social networking services are becoming a new messaging and interacting media of information exchange. The presence of the social networking sites (SNS) makes a user no longer an information recipient, but also an information disseminator. Hence, understanding users’ requirements, getting popular gathering, acquiring potential users and making users continuously use their social networking services are key factors for their sustainable operation in the future. Based upon the expectation confirmation theory (ECT), the researcher, in this study, integrates the perspectives of perceived values and flow experience to explore the factors affecting users’ continuance intention towards social networking sites. Through rigorous theoretical developing procedures, this study constructs a causal framework to predict users’ continuance intentions to use social networking sites. The survey research method was applied in this study. The instrument for data collection was meticulously developed for the conduction of the cross-sectional empirical survey. Concerning the statistical analysis of the collected empirical data, the descriptive statistics analysis and partial least squares (PLS) technique for the structure equation modeling (SEM) analysis were applied for validating measurement properties and the proposed hypotheses of the research model. The research findings are shown as follows: 1. The majority of the users of social networking service in this survey are college/university students aging from 19 to 29. 2. Regarding the uses of SNSs among the respondents of this study: Facebook is the number one choice; the second is Wretch; the third is Plurk; the next is Pixnet; and the last is mobile01 among the respondents of this study. 3. On average, the respondents of this study showed positive perceptions on the proposed influencing factors including users’ perceptions on expectation confirmation, satisfaction, flow experience, perceived values and continuance intention towards social networking sites. 4. For the validation of the plausible hypotheses of the conceptual framework, all of the proposed causal relationships were firmed supported by the PLS analysis results. The results of this study are expected to provide instrumental guidance to the owners and potential owners of social networking sites as well as serve as practical references to the researchers in social networking to understand the factors for improving users’ expectation, satisfaction and, continuance intention towards the use of SNS, and to strengthen users’ satisfaction and continuous usage by increasing the using and browsing rates of the websites. Keywords：Social Networking Site, Flow Experience, Perceived Value, Continuance Intention
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董玉明. "Customer Value Community Relationship Quality and Continuance Intention- An Empirical Study of Taiwanese Airline Social Media Users." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/19515094035453077211.
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碩士逢甲大學
運輸科技與管理學系
102
In 2013, Facebook usage in Taiwan has become the highest in the world, this means social media has become a part of our life. This brings domestic airlines paying attention to the benefits brought by the site. The literature shows that there are six facts affecting the of continuance intention, and with SEM (structural equation analysis), we discuss the reasons of the airline social media users’ continuance intention. In this study, the subject are fan page users operated by Taiwanese airlines on Facebook. It is divided into network and paper questionnaires. Network questionnaires survey in the fan page and iron bird club. Paper questionnaires survey in Taiwan Taoyuan international airport. 405 valid questionnaires were collects and moded through Lisrel8.80 for fitting and verification. The results show functional ,emotional and hedonic dimension of customer value positively affect community trust on the fan page. Hedonic dimension positively affects community satisfaction of the page. Community trust is positively related to continuance intention. Lastly, based on this study, specific theoretical and practical implications and future research directions are provided.
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Liang, Chin-Yung, and 梁智勇. "An Empirical Study of User''s Experiential Value Impact User''s Continuance Intention in Blog Context." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/73538118602366167451.
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碩士國立高雄第一科技大學
資訊管理所
96
In this study, a research is conducted on user’s continuing use in Blog focus on user’s experiential value impact user’s psychology factors toward use Blog. Efforts are made to generalize characteristics of Blog to be exogenous variable that influence experiential values through the literature review on the topic of information technology accept, information systems success and Blog. With user’s continuing use of Blog for more than 3 months in Taiwan as research subjects, data analysis is conducted via LISREL statistical analysis, with 714 valid questionnaires returned. This study concludes six main results with using Blog system, including: 1.Web characteristics of Blog have a positive impact on the user’s experiential value. 2. Use characteristics of Blog have positive impact on the user’s experiential value. 3. Quality of Blog has positive impact on the user’s experiential value. 4. User’s experiential value has positive impact on user’s attitude of Blog. 5. User’s attitude of Blog has positive impact on user’s satisfaction .6. User’s attitude of Blog and user’s satisfaction of Blog has positive significance on users’ intention on users’ continuance intention. At last most of hypotheses were supported. Implications are also provided.
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黃鈺驊. "The Influence of User Perceived Value on the Continuance Intention of Smartphone Operating Systems." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/53842752623743767748.
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Chin, Ying-ju, and 陳映儒. "A Study of the Relationships Among Community Features, Loyalty, and Continuance Intention of Users in Community Web Site." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/37606292034743794409.
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碩士東吳大學
企業管理學系
99
In the world of Internet, new technology or marketing strategies can be easily duplicated by competitors. As a result, there are little differentiating factors between the various websites. Hence, brand loyalty is hardly achieved. Taiwan used to have one of the highest growth rates in the Facebook community; the number of users quadrupled to 2.8 million within a short span of 2 months, and it has achieved nearly 10 million users to date. Now that brands can create their own fan page on the Facebook effortlessly, the more important issue is the ability to attract more fans and build brand loyalty. This paper classifies the community features into quality, experience, community sense and switching costs, followed by understanding their co-relations. We adopt the Structural Equation Modeling to explore the relationships amongst community features, loyalty, and continuance intention. The population used in this research consists of the Facebook fan page of various brands, with 606 samples in total. We adopt LISREL and SPSS to perform SEM analysis to verify the research model. The results have shown that community features are inter-related with the existence of intermediary pattern. Community quality is affected by switching costs and indirectly affects loyalty, and it is very apparent that loyalty has a direct impact on continuity preference. While switching costs has little direct impact on loyalty, higher community quality will create higher switching costs, thus improving user loyalty.
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Yang, Huei-Chuan, and 楊惠純. "The Continuance Intention Influence of Facebook Game Users - Motivation, Web Service Quality, Technology Acceptance Factor and Fashion Involvement." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/18722915800175430745.
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碩士銘傳大學
企業管理學系碩士在職專班
102
Internet and Facebook bring the population of Webgame, and the most famous webgame is from Facebook. The purpose on this study is to understand if motivation, fashion involvement, web service quality and technology acceptance factor would influce the continuance intention of Facebook games. The major game disuss here is Facebook top 4 kinds of games – puzzle, simulation, hidden object and adventure and RPG. The research target is who are playing online games or web games, and using questionnaires collect the data. Total questionnaires received are 356, deducting 64 uselss questionnaires, the valid is 292. This research collects the players data by questionnaires survey, apply SPSS to analyse. The result reveal the positive relationship between motivation, fashion involvement, web service quality, technology acceptance factor and continuance intention, but different kind of game or player gender imbalance focus on different dynamic variable. According to the analysis resut, this research would give the game company some suggestion on the marketing.
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CHU, LI-CHING, and 朱麗靜. "Combining Institutional Theory with the Technology Acceptance Model 3 to Explore Users’ Continuance Intentions on 3C Products." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3hs58c.
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碩士大葉大學
資訊管理學系碩士班
106
With the development of information technology and the popularity of internet, the functions of 3C products become more and more diversified and penetrate into all aspects of life. However, not everyone accepts the convenience and services from technology. Therefore, this study will combine Institutional Theory with Technology Acceptance Model 3 to explore the motivation and reasons for users’ continuance intentions on 3C products. This study collected samples in paper and online questionnaires. After deleting invalid questionnaires, 476 valid questionnaires are analyzed. The results of the study showed that: 1. Normative isomorphism, coercive isomorphism and mimetic isomorphism have positive effects on perceived usefulness , and mimetic isomorphism has higher influence than the other two. 2. Experience does not interfere the relationships between perceptual usefulness and normative isomorphism, coercive isomorphism and mimetic isomorphism. 3. Computer self-efficacy, computer playfulness, perceived enjoyment and objective usability have positive effects on perceived ease-of-use, and the computer self-efficacy has higher influence. 4. Perceived usefulness and perceived ease-of-use have positive effects on the behavioral intention. Key Words : Institutional Theory , Technology Acceptance Model 3, behavioral intention, continuance intention
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Yeh, Jeng-Shiun, and 葉政勳. "Exploring Mobile users' Continuance Usage Intention toward Microblogging Based on the Characteristics of Mobile Devices and Online Social Network." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31233041729842710538.
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碩士國立臺東大學
資訊管理學系碩士班
101
The rapid progress of the Internet and communication technologies has changed our daily lives dramatically. The presence of microblogs provides the users alternative options of communicating media of the social networking sites. Understanding mobile microblog users’ needs, getting popular gathering, acquiring potential users and making users stick on the websites are critical for their sustainable operation. Based upon the prior literature and theories, this study explores the factors influencing mobile users’ stickiness on various sorts of microblogs. The instrument for data collection was meticulously developed. The partial least squares technique was applied for validating the proposed research model and hypotheses. The findings of this study confirmed that both hardware and software service characteristics have positive influeces on users’ satisfaction, continuance motivation and stickiness towards using microblogging. And the characteristics of social network sites significantly influence users’ habits and confirmation. If further development can focus on the integration of mobile devices and social network sites, users will have stronger intentions to use the website. That will further enhance the business performance of the microblog operations.
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Suraphatchara, Kamaporn, and 卡艾莉. "Investigating the Key Factors Affecting Users’ Continuance Intention toward Mobile Telecommunication Service – A Case of Foreign Students in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/62870901749216138339.
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碩士中國文化大學
國際企業管理學系
103
There is a large-scale telecommunication network in Taiwan. A lot of mobile phone subscribers in Taiwan have risen from year to year. In this situation, the mobile telecommunication services providers are facing more intense of how to increase the users’ continuance intention. However, there are few related studies on the factors affecting users’ continuance intention in the mobile telecommunication industry in Taiwan. Besides, in recent year, due to the number of foreign students was increasing in Taiwan. The sample in the research focused on foreign students studying Mandarin in Taiwan. Specifically, this study employed the Theory of Planned Behavior (TPB) and Expectancy Disconfirmation Model (EDM) to explore the factors affecting a foreign student’s continuance intention toward mobile telecommunication service. A web-based questionnaire survey was used to collect primary data and it was analyzed by using SPSS to engage in the profile of respondents, reliability and validity analysis. In addition, structural equation modeling (SEM) was used to test the model. The empirical results implied that TPB and EDM has a positive impact on users’ continuance intention toward mobile telecommunication service. The results of this study can be contributed to Taiwan’s mobile telecommunication service and marketers to adjust their marketing strategies to increase customer’s satisfaction and continuance intention.
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黄偉倫. "A Study of User Continuance Intentions of adopting Online Games: The case of Pokémon GO." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/t6rx8q.
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Ｗang, Ching-Sheng, and 汪靖勝. "Using SEM to explore the relationship among the evaluation criteria, motivation and continuance intention of social media network users in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/x5639b.
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ZHANG, YA-ZHEN, and 張雅甄. "Research on Service Innovation, Satisfaction and Continuance Intention to Use of Pepper Robots by Users - Taking Service Fairness as Moderating Variable." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/56x5p4.
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碩士朝陽科技大學
企業管理系
106
In recent years, the prevalence of automated mechanical equipment and robotics has attempted to solve the problem of workforce shortage caused by the aging and declining birth rates in today’s society. Moreover, robots have further replaced dull and tedious work, too delicate and dangerous work items. For example, sweeping robots, elderly care robots, which make our lives more convenient. Therefore, robots seem to be a new trend in the future. In addition, the Pepper robot, which currently provides services for everyone in the service industry, is expected to bring an enjoyable interactive mode to human beings. However, when the company hires Pepper robots, is the user highly receptive to the service innovation of the Pepper robot? Whether the user will be the moderating effect on service fairness and affect satisfaction? Even affecting the intention of using Pepper robot in the future? Therefore, the research object of this study is the respondents who had experience in using Pepper robot. This study explores the relationship between service innovation, service fairness, satisfaction, and continuous use intentions of people using Pepper robots. This study may be beneficial for companies to provide suitable service robots and provide customers with more satisfactory services. This study uses the questionnaire design method to understand the respondent's perception of the Pepper robot. The empirical results show that user’s cognitive and satisfaction in the service innovation of the Pepper robot only partially positive impact. The user’s perception of the service fairness of the Pepper robot only partially positively moderating effect of service innovation on satisfaction. Respondents' satisfaction with the Pepper robot has a positive effect on the continuous intention.
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Lu, I.-Chen, and 呂依蓁. "Impacts of Website Trust and Physical Store Service Quality on User's Continuance Usage Intention in O2O Web Platform － A Case of Gomaji." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/uwm9zx.
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碩士國立高雄應用科技大學
資訊管理研究所碩士班
104
The aim of the study is to understand the element of users’ continuance usage Intention on O2O website. We surveyed those users who have the shopping experience on Gomaji website through internet. There are 438 questionnaires; 378 of them are valid. The findings of this study include that (1) website trust and physical store service quality significantly influence user's continuance usage intention in O2O web platform. (2) physical store service quality significantly influence website trust. (3) e-word-of-mouth and third-party certification mark significantly influence website trust. At last, the contribution on both pragmatic and academic areas are discussed.
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Chao, Hsin-Yi, and 趙心怡. "A Study of User Experience, Experiential Value, Attitudes, and Continuance Intention : A Case of Chinese Fashion and Beauty Website." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3ukraz.
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碩士中國文化大學
國際企業管理學系
105
Nowadays, customer marketing has been concerned, and brand community can not only provide consumers with latest information and various entertainments, but also interact with other members and serve as the channel for business communication to increase customer loyalty. The purposes of this study attempt to explore the impacts of user experience on experiential value, utilitarian attitudes, and hedonic attitudes, and in turn, affect continuance intention after experiencing the FashionGuide (FG) online brand community. A web-based questionnaire is used to collect data through the con-venient sampling. The respondents that have experienced the FG online brand commu-nity are the subjects. A total of 281 questionnaires are collected and 238 valid ques-tionnaires are received after deleting the invalid questionnaires. Descriptive statistics and reliability analysis are conducted via SPSS 22.0 and confirmatory factor analysis and structural equation model are conducted via AMOS, with 238 valid questionnaires returned. The results confirm that the user experience significantly and positively af-fects experiential value, and in turn, significantly and positively affects utilitarian and hedonic attitudes. Both utilitarian and hedonic attitudes also significantly and posi-tively affect continuance intention. In addition, the results also show that experiential value fully mediate the relationship between user experience and attitudes. Finally, according to these findings, practical suggestions are offered to the manager of FG online brand community.
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LIU, SHU-FEN, and 劉淑芬. "An Empirical Study on Factors Affecting Users of Health Social Networking Sites in Loyalty and Continuance Usage Intentions － A Case Study of Facebook." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/juuvca.
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碩士國立中正大學
資訊管理系研究所
104
In recent years, along with the rapid development of Internet, and the emerging popularity of the web, people relies more and more on the web, social network site (SNS) has become a tool for people to do research and communicate. According to the survey in 2015, Facebook has become the most successful and widely-used SNS in the world. More than social networking function, it has been become a new platform to further transfer of medical information, as well as to transfer health care information. However, the development of SNS on health care research in our country, and relevant study have lagged apparently and seem immature comparing with the other countries. SNS could bring a new revolution in the field of health care. As the new networking technology and user-friendly software programs, professionals use them easily and could get personalized health care information, management of patients’ self care, and shared own experiences information. So, Health Social Networking Sites (HSNS) have to be growing quickly. In order to face the competitiveness of the market, wherefore, for the HSNS companies, it is important for them to investigate the purpose factors which keep the loyalty of users and to attract more to visit the website continuously. Therefore, the study is mainly based on the study of Theory of Reasoned Action (TRA) and relevant research model of technological, personal and environmental (TPE) to investigate of factors affecting users of HSNS in the loyalty and continuance usage intentions. In this study, the structured questionnaire was used to survey of legal adults who use the HSNS on Facebook. The valid response rate was 68% with overall 205 respondents. The analyses were conducted way software SmartPLS 3.2 & SPSS 22.0 to validate the assumption of relationship between each variable and explanation ability between variables. The significant findings of the study are as following: 1. Perceived ease of use, perceived playfulness, trust, and privacy policy have significantly positive effects on the attitude. 2. Satisfaction has significantly positive effect on the loyalty and continuance intention. 3. Community switching costs have significantly negative effect on the loyalty. 4. Attitude, loyalty and subjective norm have significantly positive effects on the continuance intention.
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Chen, Yue-Yang, and 陳岳陽. "The Study on the Effect of the Perceived Characteristics of Innovation of Smart Wearable Devices Toward User Satisfaction and Continuance Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/xrvdub.
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碩士國立中央大學
資訊管理學系
107
With the rise of smart wearable devices and the Internet of Things, gadgets from major brands can be seen wherever in the market. As indicated by Gartner's forecast, the worldwide market for wearable gadgets will reach 225 million in 2019. On the other hand, Taiwan's smart wearable devices market, in contrast to Europe and the United States, still has room for growth with immense unexplored opportunities. This potential is what triggered the inspiration for this study. With the direction of research clear, a framework of this study was built after reviewing extensive amounts of relevant literatures to explore whether the two perceptions of the Technology acceptance model (TAM) will affect users’ satisfaction and turn them into repeat customers. Furthermore, the innovation diffusion theory (IDT)'s perceived innovative features including comparative advantage, compatibility, verifiability, and observability were used as cause relations for the perceived usefulness and ease of use, and to investigate the impact of model construction. This study conducted an online survey covering smart wearable devices users at PTT and FACEBOOK, and collected 254 valid questionnaires. The statistical software SmartPLS3.0 and IBM SPSS Amos were used to conduct reliability check and path analysis of the questionnaires. The results showed that the users’ perceived usefulness and perceived ease of use of the wearable device will positively affect satisfaction and their intention of continue use. And satisfaction also affects the users’ intention of continue use. In terms of perceived innovation characteristics, observability alone does not affect perceived usefulness and ease of use. In the wake of the outcomes, this study proposes academic proposals that make consequent research progressively complete. In practice, to improve user satisfaction and intention of continue use, this study suggests that the practicality and functionality of the wearable device are most crucial. The ease of start is also important. For the wearable device itself, the vendors or the manufacturer must feature its relative advantages with the past devices, matching the user's lifestyle or values, and let the users clearly understand the pros and cons of the wearable device. This study further proposes relevant limitations and recommendations for future research directions as a reference to the industry. Keywords: Smart wearable devices, technology acceptance model, innovation diffusion theory, user satisfaction, intention of continue use.
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Chen, Cheng Shu, and 鄭淑禎. "Perceived system quality relevant to users’ experiential value to predict continuance Intention to use Taipei Palace Museum APP mediated by their perceived ease of use and usefulness." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/91215736676748952543.
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碩士國立臺灣師範大學
工業教育學系在職進修碩士班
102
Digital technology continued advance day by day. Wireless networks allow mobility, portable and convenience to using of roaming ability, add the value of personal carrier. When the mobility technology extends to the cultural relics collection of museum, the APP mobility guidance has become a new form of innovative for museum services. This study is based on the users of the National Palace Museum APP Navigation Guidance System as research object, the users experienced APP navigation system by touching navigation interface to explore the museum, and give the users different experience from the traditional reality roaming, to attract more users to use the APP personalized guided navigation system. and increase visitors to use the museum's modern navigation system. This research is based on questionnaire surveys method, were collected 210 questionnaires, and analysis by SPSS&; Amos 2.0. Found out that (1) Processes Familiar with interface will has positive relevance, when the user operates the Museum APP Navigation System. (2) The user’s Self-confidence of the operating Museum APP Navigation Systems will improve the Museum APP Navigation Systems function. (3) After a user undertaking Museum APP navigation system, experiencing with the collection of different cultural contacts, text collection of articles. The Museum APP navigation System becomes valuable. (4) When the user undergoing the multimedia of Museum APP Navigation System, will increase the user’s experience value and has positive relevance with the intention of use. Expectations of the future, The usage of the Museum APP Navigation System may combined with educational resources to cover different areas.
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Yu-XiangZang and 張昱翔. "An investigation of user satisfaction and continuance intention of SaaS from the perspective of mobile service quality – An example of mobile streaming music." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4z4y2u.
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