Dissertations / Theses on the topic 'Universities and colleges Public relations Victoria'
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Kittleman, Shaw E. "An analysis of the roles performed by public relations practitioners of the Council for Christian Colleges and Universities and how they correlate with Grunig's four models of public relations." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1379436.
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An ongoing concern within the young field of public relations is the profession's lack of acceptance. In general, the literature agrees that public relations practitioners should have a "seat at the table" within top management though many scholars and professionals feel this has not yet occurred, especially within higher education. This would tend to suggest that practitioners are not yet in the managerial role or not following the two-way models of public relations. However, public relations roles and models within education have not been researched as heavily, especially in institutions of higher education or Christian higher education.This study attempts to gauge the readiness of public relations practitioners within Christian higher education for a seat at the decision table, through the use of role theory and the application of Grunig's four public relations models. Twenty-seven senior public relations practitioners from member institutions of the Council for Christian Colleges and Universitiesformed the sample for this study. Q methodology was used to elicit practitioner perceptions of Grunig's four models of public relations. A survey was employed to determine which of Broom and Smith's four public relations roles they perform. Correlation was used to compare model perceptions with role performance.Two factors, the Cooperators and the Protectors, emerged from this study's Q sort, indicating general agreement with Grunig's two-way models of public relations. Additionally, the sample of senior CCCU public relations practitioners indicated performing tasks most related to the expert prescriber and communications technician roles. However, there was no significant relationship between the Q factors and role performance.Department of Journalism
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Brittain, Jessica. "A study of how students and graduates of the public relations graduate program of Rowan University view the graduate program /." Full text available online, 2005. http://www.lib.rowan.edu/find/theses.
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Cooley, Donna Louise. "A proposed resource development plan for the Department of Communication Studies, California State University San Bernardino." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2723.
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This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.
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Bonfiglio, Robert A. "The history of public relations in American higher education in the twentieth century : from self-interest to national interest /." Access Digital Full Text version, 1990. http://pocketknowledge.tc.columbia.edu/home.php/bybib/10937778.
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Burns, Todd M. "The relationship between organizational development of institutionally related foundations and fundraising capabilities a preliminary benchmarking study /." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009burnst.pdf.
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Wills, Joseph B. "Picking the experts : the effect of ProfNet on news media choosing sources provided by university public relations offices." Scholarly Commons, 2000. https://scholarlycommons.pacific.edu/uop_etds/532.
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Because of expanding news programming and a greater emphasis on interpretative reporting, journalists have an increasing need for experts to interview for articles. One common source for experts is colleges and universities, which are interested in gaining the attention that media references to their faculty bring. Past studies of media use of experts show bias toward high-status sources. An Internet-based service called ProfNet gives university public relations practitioners opportunities to offer experts to journalists who have posted queries related to future stories. University public relations practitioners who use ProfNet were surveyed to examine criteria for success in promoting experts. The results found frequent and rapid responses to journalists' queries correlated positively with success in getting experts used in articles. Institutional size as well as complexity, i.e. the number and type of academic degrees awarded, also correlated positively with use of campus experts, though the size of the correlation was not as great as the correlation between frequency of response and frequency of media placements using ProfNet. Institutional reputation, as operationalized by magazine rankings, did not correlate with success. Future study is needed to determine the relationship between the two indicators of media choices of expert sources: effort on the part of public relations offices, and the size and complexity of institutions.
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Swain, Jonathan L. "A study to determine significant variables related to the role of the public relations practitioner at Indiana institutions of higher education." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/902500.
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Currently, there are questions over which role, communication manager or communication technician, public relations practitioners at institutions of higher education should perform to best meet the needs of their institutions. To understand the reasonings behind these questions, a better understanding of practitioners in this area of the profession was needed. This study focused on public relations practitioners at institutions of higher education in Indiana. The objectives of this study were to create a demographic profile of these practitioners, determine which role was more prevalent among these practitioners, identify significant variables related to these practitioners' roles, and determine if the findings of previous roles research could be applied to this targeted population.Practitioners at 43 institutions of higher education in Indiana were asked to complete a questionnaire concerning their role and demographic information. Thirty-nine practitioners from this population completed and returned the questionnaires. The typical practitioner among this population was: A Caucasian male, at least 40 years old, making over $60,000 a year.Respondents were divided into two role groups, communication managers and communication technicians, based on their responses to 14 role-related questions on the questionnaire. A t-test analysis found significant differences between the mean role scores of these two groups, meaning that practitioners in this population can fit into one of the two dominant practitioner roles.Further analysis identified significant differences between four of seven variables tested on the two role groups. Significant differences were found between the two groups concerning the variables of size of institution, years of experience, use of formal research, and decision-making responsibility. No significant differences were found between the two groups concerning the variables of gender, level of education, and age.Finally, the dependent variables of use of formal research and decision-making responsibility were each tested through crosstab analyses with the independent, demographic variables of gender, age, size of institution, level of education, and years of experience. These analyses found that only years of experience was significantly related to use of formal research. Meanwhile, gender, age, size of institution, and years of experience were all significantly related to decision-making responsibility. No significant interactions were found between the variables of use of formal research and decision-making responsibility.Department of Journalism
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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.
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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.Department of Educational Leadership
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Al-Anzi, Jomah H. "Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education." Virtual Press, 1993. http://liblink.bsu.edu/uhtbin/catkey/864899.
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This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection.Department of Journalism
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Carranza, Gina Rae. "Perceptions of critical strategies and challenges for shaping Masters' programs in public relations in California universities." Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/2390.
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The purpose of this study was to analyze the perceptions of critical strategies and challenges for shaping Masters' programs in public relations in California universities. Using a qualitative approach, this study reported the findings from Web site review and interviews with leaders at four California institutions offering graduate work in Public Relations. Four primary findings included: (1) Masters' degree programs in public relations fell into a wide range of disciplines and titles. (2) Close connections with industry practitioners strengthened curriculum and assessment. Connections often occurred through the use of practitioners as adjunct faculty, allowing current perspectives on public relations practices and use of media. (3) Experiential learning and authentic activities, both in the classroom and through internships, were critical. (4) Each program was designed to give students both the theoretical foundation and the practical application of the profession. These findings confirmed theoretic frameworks for ideal graduate education programs and professional frameworks from Public Relations Society of America. The study concludes with recommendations for practice. First, a high quality graduate program would include multiple perspectives from diverse faculty and participants. Second, a high quality graduate program would emphasize participatory cultures, incorporating a shared program direction, and a community of learners. The third attribute of a high quality graduate program in public relations would foster a community of learners. Planned breadth and depth course work would be the fourth important element. The last recommendation for developing and sustaining a high quality graduate program would be to attain or pursue adequate resources.
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Maben, Sarah Kathleen. "A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30486/.
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Student-run public relations firms are part of collegiate public relations pedagogy, and this study used a mixed-method approach to analyze such firms on U.S. campuses. A listing of campuses with student-run firms was created as part of this study. Through an online survey questionnaire, advisers from 55 of the 119 student-run firms provided data about firm characteristics and observations about student learning and career development. Multiple correspondence analyses was used to see if the firms grouped into clusters and somewhat aligned with previous research by Lee Bush in 2009. Firms clustered into four groups, with the fourth group representing a mix of the other three. One additional finding was that firm characteristics are more similar than dissimilar even when comparing firms of varying years in operation. Analysis of variance to compare characteristics between different types of firms revealed that one type of firm tended to employ students at a higher average number of hours per week (F = 6.61, eta squared=0.16) and one was more likely to be accredited by the Accrediting Council on Education in Journalism and Mass Communications (F = 3.71, eta squared=0.13). Advisers reported mostly positive reflections on observed transformations they see in their student workers and the value of the firm experience including how it helps students in post-graduation job attainment. Responses to a graduate questionnaire is included but, because of low response rate (N = 6), provided only cursory information.
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Nichols, Lisa D. "Determining and assessing the institutional image of Ivy Tech State College using Q methodology." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1027121.
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Education experts' predictions of increasing demand for vocational and technical education presents a unique opportunity for technical colleges to position themselves to take advantage of this trend. However, it also places a great deal of pressure on the leaders of those colleges to aggressively develop and manage institutional image in order to remain competitive.The leadership of Ivy Tech State College (formerly Indiana Vocational Technical College) realized in the early 1990s that they must institutionalize marketing and image management to remain in the forefront of technical education in Indiana. To counter public confusion about Ivy Tech that resulted from 30 years of decentralized marketing and advertising, the college changed its name, developed a new logo, and launched its first statewide advertising program to increase public awareness of the institution and to improve its public image.The primary purpose of this study was to determine and assess the current institutional image of Ivy Tech and what image the college should project, all from an internal perspective. The hypothesis asserted in this study is that a difference exists between what internal publics think Ivy Tech's current image is and what they desire the college's image to be.In conducting the study, 90 representatives of Ivy Tech's internal constituencies were asked to sort two sets of 91 statements. One set of statements indicated the image they believe the public has of Ivy Tech, while the other set indicated the image they believe the college should project. Each statement was ranked on an eleven-point most agree/most disagree scale. The completion rate for both sets of sorts was 74 percent (67 of 91). Responses were computer tabulated using the QMETHOD factor analysis program.The first sort, which dealt with what Ivy Tech's internal publics think the college's current image is, revealed a two-factor solution. Factor One is referred to in the study as the Realists. Factor Two is referred to in the study as the Boosters. The two-factor solution indicated that a difference does exist among the college's internal publics regarding what they believe Ivy Tech's current image is.Factor One, the Realists, believe the college has an image problem. This group believes the public has, at worst, a negative image of Ivy Tech, and at best, a lack of understanding and/or knowledge of the college. Factor Two, the Boosters, believe Ivy Tech has a favorable image with the public and the reputation of a quality institution.The second sort, which dealt with the image Ivy Tech's internal constituencies think the college should project, revealed a one-factor solution. The one-factor solution indicated consensus among internal publics relative to the image Ivy Tech should project.Responses to both Q sorts indicated five basic messages that should be conveyed specifically and clearly to the public. They are:1. Ivy Tech is a real college.2. Ivy Tech has a wide variety of educational programs.3. Ivy Tech provides a quality education that prepares graduates for the jobs that will be in demand in the next century.4. Ivy Tech instructors are as knowledgeable asinstructors at other institutions.5. Ivy Tech graduates can and do continue theireducations at four-year institutions.Department of Journalism
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Eppel, Elizabeth Anne. "The contribution of complexity theory to understanding and explaining policy processes : a study of tertiary education policy processes in New Zealand : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Doctof of Philosophy in Public Policy /." ResearchArchive@Victoria e-Thesis, 2009. http://hdl.handle.net/10063/1202.
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Hummel, Ruth, and University of Lethbridge Faculty of Arts and Science. "Factors influencing alumni connection and commitment." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, c2010, 2010. http://hdl.handle.net/10133/2480.
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The purpose of this exploratory, mixed method study was to examine factors in students‟ university experiences that affected their future alumni engagement with their university. A web-based survey instrument was administered to 1,139 University of Lethbridge bachelor‟s degree holders who graduated during the University‟s first 40 years (1967 to 2007). Results indicate that the foundation for alumni engagement is set early in the student experience and is particularly affected by the nature of the relationships the student has with the institution. Alumni who were engaged as students were more likely to become engaged alumni through volunteer or donor activity. The higher alumni rated their satisfaction with factors present in their student experience and alumni relationship, the higher the likelihood that they stayed connected with and demonstrated their commitment to their alma mater. Recommendations for further research and for designing student and alumni engagement strategies are provided.xiv, 195 leaves ; 29 cm
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Lace, William Worley 1942. "Opinions of News Media Members Toward Public Higher Education in Texas and Predictions of Those Opinions by College and University Public Relations Directors." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc331088/.
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The problem of this study was whether differences exist between opinions news media members have toward higher education and the prediction of those opinions by college and university public relations directors. The purposes were to determine if such differences exist and to assess certain demographic factors' roles in journalists' opinions.
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Russell, Kimberly A. "Virginia Carter Smith: Her Career and Contributions to Advancement in Higher Education." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2449/.
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Most research studies of women in the college and university advancement profession measure the number of women in advancement positions, report their corresponding salaries and reflect on the differences between male and female employees in the same position. Little research explores how women achieve high ranking advancement positions and very few provide an analysis of the characteristics, influences and careers of successful female advancement professionals. This dissertation describes the life and work of Virginia Carter Smith, founding editor of the Council for Advancement and Support of Education's award winning publication CURRENTS.
The career and contributions of Virginia Carter Smith are relevant and helpful to advancement professionals in colleges, universities and K-12 institutions. This study explores Smith's formative years as a child, describes her educational and extra-curricular preparation and identifies individuals who influenced her life and provided direction for her future. It also examines Smith's role in the formation and direction of CASE and CURRENTS. Smith successfully launched CURRENTS in 1975 when few women held senior-level positions in advancement-related fields. With Smith's contributions, CASE became the dominate professional organization for advancement professionals working in educational institutions, and CURRENTS continues to be an exemplary professional development periodical for individuals working in advancement.
This study also examines how Smith promoted qualified individuals, particularly women, to senior-level positions in colleges and university advancement offices. Hundreds of women and men in the profession claim that Smith's served as a role model or mentor to them. Smith contributed to the increase of women in advancement offices nationally over the last twenty years. Her high standards for herself and for other development officers helped professionalize the field for everyone.
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Pasquini, Laura Anne. "Organizational Identity and Community Values: Determining Meaning in Post-secondary Education Social Media Guideline and Policy Documents." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700007/.
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With the increasing use of social media by students, researchers, administrative staff, and faculty in post-secondary education (PSE), a number of institutions have developed guideline and policy documents to set standards for social media use. Social media platforms and applications have the potential to increase communication channels, support learning, enhance research, and encourage community engagement at PSE institutions. As social media implementation and administration has developed in PSE, there has been minimal assessment of the substance of social media guideline and policy documents. The first objective of this research study was to examine an accessible, online database (corpus) comprised of 24, 243 atomic social media guideline and policy text documents from 250 PSE institutions representing 10 countries to identify central attributes. To determine text meaning from topic extraction, a rotated latent semantic analysis (rLSA) method was applied. The second objective of this investigation was to determine if the distribution of topics analyze in the corpus differ by PSE institution geographic location. To analyze the diverging topics, the researcher utilized an iterative consensus-building algorithm.Through the maximum term frequencies, LSA determined a rotated 36-factor solution that identified common attributes and topics shared among the 24,243 social media guideline and policy atomic documents. This initial finding produced a list of 36 universal topics discussed in social media guidelines and policies across all 250 PSE institutions from 10 countries. Continually, the applied chi-squared tests, that measured expected and observed document term counts, identified distribution differences of content related factors between US and Non-US PSE institutions. This analysis offered a concrete analysis for unstructured text data on the topic of social media guidance. This resulted in a comprehensive list of recommendations for developing social media guidelines and policies, and a database of social media guideline and policy documents for the PSE sector and other related organizations. Additionally, this research stimulated important theoretical development for how organizations socially construct a semantic structure within a community of practice. By assessing the community of practice, comprised of PSE 250 institutions that direct social media use, a corpus of documents provided unstructured data to evaluate the community. The spontaneous participation and reification process of the social media guideline and policy document corpus reaffirmed that a corpus-creating community of practice can instinctively form a knowledge-sharing organization that provides meaning, values, and identity. These findings should stimulate further research contributions, and provides practitioners and scholars with tools to measure, understand, and assess semantic space for other artifacts developed within a community of practice in other industries, organizations, or distributed associations.
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Armstrong, Jami J. (Jami Joi). "Factors Influencing Freshmen Students' College Choice at the University of North Texas: a Focus Group Study." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278714/.
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This study focused on factors that may influence freshmen students when choosing their colleges, specifically those who attend metropolitan universities such as the University of North Texas. In addition to identifying major characteristics of the institution that attract students, it also explored the sources of information that students considered important when making their choice about where to attend college. The primary instrument for gathering the data was focus groups. These informal, small groups provided a format for in-depth discussion and probing questioning about the needs, wants and influential factors driving freshmen college choice. Ten focus groups were held with between six and ten students in a specially designed room on the campus of the University of North Texas. A professional moderator was employed and sessions were observed via a two-way mirror and tape recorded for later transcription. The major questions addressed in the focus groups included: What factors influenced students the most to attend the University of North Texas? What did they consider the level of friendliness on campus? And how did the marketing materials that the university distributed impact their decision to attend? The study found that the factors that most influenced freshmen to attend the University of North Texas were low cost, convenient location and the good academic reputation of their field of study. Students believed North Texas to have a very friendly campus and were pleased with the overall academic environment. They were not, however, impressed or greatly influenced by the marketing materials currently being used by the University and suggested ways to improve the design and distribution of these materials to make them more effective. Additional observations were made concerning these and related questions. A partial transcription of the focus group sessions is included.
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Pienaar, Marguerite. "Die institusionele beeld en die impak daarvan op die kommunikasie binne die Universiteit van Stellenbosch." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/2023.
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Thesis (MPhil (Afrikaans and Dutch. Document Analysis))--University of Stellenbosch, 2007.In this study, research has been done on the institutional image of the Stellenbosch University (SU). The impact of the true and desired image on the written communication of the SU has been researched to determine how much influence the US can have on the forming of the institutional image and how it can be improved to correlate more with the desired image of the SU. The focus was, more specifically, on the written communication of the Registrar’s division of the SU and their institutional documents. The institutional image was tested by means of questionnaires filled in by the students of the SU. The groups have been selected in accordance with the population profile of the SU to be statistically representitave of the true population studying at the SU.
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Giblin, Patrick J. "Social media's impact on higher education crisis communication plans." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/776.
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Using case study methods, four crises that were reported in the past 36 months were examined to see if university officials modified established crisis communication plans to better respond to messages and rumors on social networking. Two of the crises dealt with safety issues and two were reputational crises designed to discredit the institution. Four communication professionals were also interviewed for their opinions about social networking use during crises. The study concludes that universities should adopt a social networking aspect into crisis communication plans, including preauthorizing specific types of messages to be released during the first few minutes of a crisis without review from higher administrators. A model of this new crisis communication plan is included. Social media use is also recommended during other stages of a crisis to better inform the community of what is happening on a campus.
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Sosinska, Olga Halina. "School-university partnerships for math and science education." Thesis, Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-07092007-122252/.
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Van, Wyk Anica. "Die balans tussen die ekspressiewe en relasionele boodskappe in donasiebriewe van die Universiteit Stellenbosch : ‘n ondersoek na die effek daarvan op beeldvorming." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4249.
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Thesis (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2010.ENGLISH ABSTRACT: In this study the balance between relational and expressive messages on the image formation and projection of a document is studied. To study the effect of these messages, a case study was done on one of the donation letters of Stellenbosch University (SU). The purpose of the research was firstly to established what the image formation and projection of the SU was. The quality of the SU’s image and communication had to be determined. Secondly, the degree of attachment between die SU and respondents was measured to see if it had any influence on the way that they perceived the SU. The IFP-model (Image Formation and Projection model) served as a theoretical basis for the study – the model postulates that various document design aspects and concepts such as image, identitity and culture influence each other. The model was then used to a) identify problematic areas in the documentation b) form the basis of the questionnaire and c) explain the connection between the image formation and projection, and the style aspects in die document. The third goal of the research was to operationalize the relational and expressive messages by manipulating specific style aspects. The researcher had determined that the two messages were imbalanced in the original donation letter, to the extent that the reader did not have any real ‘presence’ in the document. The researcher then proceeded to design a second version of the donation letter, but with the relational and expressive messages brought into balance. Alumni of the SU were chosen as respondents for the study. The Stellenbosch Foundation distributed the questionnaires, along with the two versions of the letter. The researcher had decided upon e-mail as a distribution channel to discount any geographical bias. Two variables were used: Race (coloured and white persons) and age. Younger than 35 years of age, and 35 years of age or older than 35 were chosen as arbitrary cutoff points for respondents. The results were processed statistically so that trends and data could be displayed clearly. Results showed that alumni do have a positive image of the SU, as well as its communication. Alumni also feel reasonably connected to the SU. A strong preference was however shown for the redesigned donation letter, wherein the two messages are balanced out. This means that the SU’s image is projected in a more positive way in a document where the reader has a bigger presence.
AFRIKAANSE OPSOMMING: In hierdie studie is daar ondersoek watter invloed ‘n wanbalans tussen die relasionele en ekspressiewe boodskappe in ‘n dokument op die beeldvorming en projeksie van daardie dokument het. Vir hierdie ondersoek is een van die Universiteit Stellenbosch (US) se donasiebriewe as gevallestudie gebruik. Die doel van die navorsing was eerstens om te bepaal hoe die beeldvorming enprojeksie van die US daar uitsien. Daar moes dus vasgestel word hoe gunstig die beeld van die US is en wat die opvatting oor die US se kommunikasie is. Tweedens is gepoog om die graad verbondenheid en verhouding tussen die US en die respondente te meet, om te sien of dit ‘n invloed het op hoe hulle die US sien. Die IFP-model (Image Formation and Projection) dien as ‘n teoretiese basis vir die studie – die model postuleer dat verskeie dokumentontwerp-aspekte en konsepte soos beeld, identiteit en kultuur, ‘n wedersydse invloed op mekaar het. Die model is dus gebruik om a) probleemareas in die dokument te identifiseer, b) die basis van die vraelys te vorm, en c) die verband tussen die beeldvorming en projeksie van die US, en die stilistiese aspekte te verduidelik. Die derde doel van die navorsing was om die relasionele en ekspressiewe boodskappe te operasionaliseer in verskeie stylaspekte, sodat dit gemanipuleer kan word. Die navorser het bepaal dat daar ‘n wanbalans bestaan tussen die twee boodskappe in die oorspronklike donasiebrief, en dat hierdie wanbalans veroorsaak dat die leser nie werklik ‘n ‘teenwoordigheid’ in die dokument het nie. Om die effek van hierdie wanbalans te toets, is ‘n tweede weergawe van die brief ontwerp, waarin die twee boodskappe in balans gebring word. Alumni van die US is as teikengroep gekies vir die studie. Die Stellenbosch Stigting het vraelyste, tesame met die twee weergawes van die donasiebrief aan hulle gestuur. Die navorser het besluit op e-pos as ‘n distribusiemetode om enige geografiese bevooroordeeldheid te voorkom. Die twee veranderlikes was ras (bruin en wit persone) en ouderdom. Jonger as 35, en 35 of ouer as 35 is gekies as arbitrêre afsnypunt vir respondente. Die resultate is statisties verwerk om duidelike tendense en data te bekom. Resultate het getoon dat die alumni wel ‘n positiewe beeld van die US het, asook sy kommunikasie. Alumni voel ook nog redelik verbonde aan die US. ‘n Voorkeur is egter getoon vir die herontwerpte brief, d.w.s. waar die balans tussen die boodskappe eweredig is. Dit dui aan dat die US se beeld beter uitgedra sal word (of op ‘n positiewer wyse) as die leser ingetrek word deur die teks.
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Kantz, Kenneth Edgar. "Accepted the role of organization-public relationships and their correlations in enrollment management /." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1250223942.
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Bakker, Hans-Peter. "Managing corporate identity at the University of Stellenbosch." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49389.
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Thesis (MBA)--Stellenbosch University, 2001.ENGLISH ABSTRACT: The University of Stellenbosch is a proud institution with a proud tradition. It delivers graduates and research that can compete with the world's best. It is facing a landscape that is becoming increasingly competitive, and higher education institutions in South Africa are only now discovering the need and value of sound marketing principles. The University consists of 11 faculties and more that 100 departments. Out of those faculties and departments many other operating entities have grown. Entities such as the Institute for Winebiotechnology, the Bureau for Economic Research, the University of Stellenbosch Printers and the Graduate School of Business, to name but a few. Each of these have over time developed strong individual identities. In virtually all cases the link with the University has not been severed, and in many instances the association has been beneficial to both the University and the operating entity. As the environment becomes more competitive and as universities compete for shrinking financial resources, issues such as high media costs and effective communication become more important. One way of ensuring economy of scale in communication is to co-ordinate the visual identity of an institution. At the University of Stellenbosch the visual presentation of its various operating entities has not been coordinated, resulting in vast inconsistencies with regard to the institution's visual communication. Apart from failing to achieve economies of scale in communication, such a situation will also, inevitably, lead to confusion among the institution's target audiences. This project assesses the situation and develops a model according to which the University and its operating entities can coordinate their visual communication. It is expected that this model will stimulate discussion and that it may lead to implementation as soon as possible. Once the framework for managing corporate identity is in place, a great deal of work will be required to bring the communications process in line with the objectives of the institution and the requirements of its corporate identity strategy. This report is intended as starting point in the process that will lead to effective and optimal corporate identity management at the University of Stellenbosch.
AFRIKAANSE OPSOMMING: Die Universiteit van Stellenbosch is 'n instelling met 'n trotse tradisie. Hy lewer graduadi en navorsing wat met die bestes ter wêreld kan meeding. Die Universiteit bestaan in 'n omgewing wat toenemend kompeterend is, en hoër onderwys instellings begin nou eers die waarde besef van effektiewe bemarking. Die Universiteit bestaan uit 11 fakulteite en meer as 100 akademiese departemente. Vanuit hierdie fakulteite en departemente het menige ander bedryfseenhede ontwikkel. Eenhede soos die Instituut vir Wynbiotegnologie, die Buro vir Ekonomiese Ondersoek, the Universiteit van Stellenbosch Drukkery, en die Nagraadse Bestuurskool. Elkeen van dié bedryfseenhede het oor tyd heen sy eie, unieke identiteit ontwikkel. In feitlik alle gevalle het die noue verbintenis met die Universiteit behoue gebly, en in baie van die gevalle het die wedersydse assosiasie tot beide se voordeel gestrek. Namate die omgewing waarbinne die Universiteit bedryf word meer kompeterend raak en namate die Universiteit meeding vir kwynende finansiële bronne, raak aspekte soos stygende media kostes en effektiewe kommunikasie belangriker. Een manier om te verseker dat skaalbesparings bereik word, is om the visuele identiteit van 'n instelling te koordineer. Aan die Universiteit van Stellenbosch word die visuele aanbieding van die verskeie bedryfseenhede nog nie effektief gekoordineer nie. Dit het tot gevolg gehad dat groot verskille aan die lig gekom het ten opsigte van die organisasie se visuele kommunikasie. Behalwe dat sulke omstandighede nie skaalbesparings bevorder nie, sal dit ook lei tot verwarring onder die instelling se teikengehore. Hierdie projek het ten doeI om 'n model, of raamwerk te ontwikkel waarvolgens die Universiteit en sy bedryfseenhede hul visuele kommunikasie beter kan koordineer. Daar word verwag dat hierdie model verdere gesprek sal stimuleer en so spoedig moontlik sal lei tot die implementering van 'n model wat vir die Universiteitsgemeenskap aanvaarbaar is. Nadat 'n raamwerk vir die bestuur van korporatiewe identiteit aanvaar is, volg nog 'n groot taak om die kommunikasieprosesse in lyn met die instelling se doelwitte en vereistes ten opsigte van sy korporatiewe identiteitstrategie te bring. Hierdie verslag kan as aanvangspunt dien in die proses wat sal lei tot die effektiewe en optimale bestuur van korporatiewe identiteit aan die Universiteit van Stellenbosch.
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Du, Plessis Philip. "Strategiese linguistiese beleefdheid en institusionele beeld :'n ondersoek na die invloed van beleefdheidstrategieë op institusionele beeld deur gepaarde waarnemings." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/3412.
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Thesis (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2007.In this study, students’ reactions towards linguistic politeness and the lack thereof in letters distributed by Stellenbosch University (SU), is tested. The aim of the research is to determine the answers to mainly two questions: Does letters which lack linguistic politeness influence institutional image negatively? Is linguistic politeness considered a vital component in institutional letters? SU is currently engaged in establishing the institution’s proposed image in letters directed to students. For that reason, male and female students from the Faculty of Arts and the Faculty of Natural Sciences were chosen as respondents. The pioneers in the field of pragmatic politeness, Penelope Brown and Stephen C. Levinson, identified approximately 40 politeness strategies utilised in social interaction. According to Brown and Levinson, these strategies protect two intrinsic aspects of the human personality: positive face (roughly, the want to be respected by others) and negative face (roughly, the want not to be impeded by others). Consequently, two official letters from SU were tested to establish senior students’ interpretation of the letters’ contribution to face loss. One letter, incorporating no politeness strategies, and a manipulated version comprising appropriate strategies was employed. The research was accomplished by means of pared observations in which fifteen analogous politeness concepts were tested. Senior students responded to comparable questions that assessed the letters’ effect on their positive and negative face. Despite this, the respondents were never fully aware of the fact that their opinion of politeness was tested. The next step entailed the statistical processing of the answers that were ultimately featured on comparable histograms. The results prove that the writer (as a representative of SU) of the letter in which politeness strategies lack, shows no respect for the student (she/the letter generates positive face loss). However, this letter is mainly responsible for negative face loss which means the writer is excessively prescriptive. Interestingly enough, the student respondents were more sensitive towards linguistic politeness in the manipulated text than the lack thereof in the original version. Alternatively, the students are more appreciative towards the institutional letter which employs positive and negative politeness strategies. The results prove the high probability of linguistic politeness promoting institutional image and white, Afrikaans speaking students’ regard for linguistic politeness in institutional letters.
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Richardson, Kerry. "How public relations practitioners at historically black colleges & universities define influence." 2007. http://purl.galileo.usg.edu/uga%5Fetd/richardson%5Fkerry%5F200708%5Fma.
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Ferreira, Elizabeth M. "Vocationally-oriented public relations education in globalised contexts : an analysis of South African technikon-level public relations education." Thesis, 2008. http://hdl.handle.net/10210/479.
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This study is based on the assumption that globalisation is an inevitable phenomenon, affecting all spheres of society, including public relations and higher education. The study identifies both integrating and disintegrating forces of globalisation, and argues that these forces imply different future scenarios for the global community, depending on the management of globalisation. The study points out the potential role of public relations in contributing to the management of globalisation, leading towards a constructive outcome. This potential contribution, however, brings new demands as far as competencies are concerned. This calls for changes in public relations education, in order to prepare future practitioners for the strategic skills and paradigm shift needed in a globalising context. These required changes form the focus of the study, and are applied to South African technikon-level public relations programmes. The purpose of the study is to determine the extent to which these programmes provide students with the competencies required in globalised public relations vocational contexts. In order to provide a framework, in terms of which public relations education at technikons could be analysed to reach this goal, a prescriptive generic Globalisation Model was developed for vocationally-oriented public relations education in global contexts. This model consists of a recommended curriculum, as well as recommendations pertaining to the functioning of public relations education departments in the context of globalisation. A prescriptive public relations education model, formulated by the International Public Relations Association (IPRA) and published in Gold Paper No. 7 of 1990, together with recommendations to facilitate globalisation in public relations practice and education, published in Gold Paper No. 12 of 1997 (together referred to as the IPRA Model), was used as a starting point for the development of a new model. The new model was developed based on: a critical literature review of the existing IPRA Model; a study of the impact of globalisation on higher education, and public relations practice and education; a theoretical perspective incorporating complex, dynamic systems, chaos theory, network thinking and the principles of a learning organisation; and a worldview which defines public relations as symmetric, idealistic, critical and managerial, and which emphasises relationship management as the primary tool of public relations. Public relations programmes at technikons were analysed by means of qualitative content analysis in terms of the new, generic Globalisation Model, to determine whether such programmes provide students with the competencies required in globalised public relations vocational contexts, as reflected in this model. The latter model was first adapted to the technikon context in terms of education requirements unique to the African, South African and technikon systems. The study concludes that the original IPRA Model is outdated in terms of globalisation, especially as far as the 1990 section is concerned, and recommends that IPRA prescribe a new model for the new millennium. It also indicates that the new Globalisation Model has validity as a recommended model for globalisation of vocationally-oriented public relations education, at least as far as technikons in South Africa are concerned. It consequently offers recommendations for further application of this model, at both a South African and international level. With regard to technikons, the study indicates that the standardised curriculum prescribed for public relations programmes offered by these institutions is outdated as far as technological, African, theoretical, research, social responsibility, financial and global perspectives to public relations are concerned. The study shows that, collectively, technikons have adapted this curriculum to incorporate recent local and global developments affecting public relations, but that deficiencies still exist, especially with regard to public relations, the Internet and other new technology, international public relations and a theoretical base for public relations. Deficiencies are also identified with regard to the approach followed by public relations education departments, in terms of the contribution of these departments to the globalisation of higher education, as well as globalisation in public relations practice and education. A number of recommendations are made to address the identified deficiencies. Recommendations are also made for further research.Prof. S. Verwey
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Sines, Karen Renée. "Recruiting millennials how official admission blogs depict colleges and universities from a public relations perspective /." 2007. http://purl.galileo.usg.edu/uga%5Fetd/sines%5Fkaren%5Fr%5F200705%5Fma.
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Han, Kuo-chin, and 韓國瑾. "A Study of Public Relations Implementation Attitude and Current Situation among Athletic Department Administrative Staffs in Universities and Colleges." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/59290602546211206648.
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碩士國立臺灣師範大學
體育研究所
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ABSTRACT The purposes of this study were to reveal the reality of Public Relations (PR) implementation attitude and current situation among Athletic Department (AD) administrative staffs in universities and colleges. Moreover, this study was designed to make a clear understanding of the different implementation attitude in the universities and colleges through comparing their different background variables, and the actual results in the universities and colleges. Additionally, it also tried to analyze the current PR situation’s level that could be significantly explained by the backgrounds of AD administrative staffs and their PR implementation attitude. Finally, the attempt of this study was to propound effective propositions for improving the AD administrative staffs implementation PR with the analysis and the conclusions. Two hundred and sixty-three AD administrative staffs from 82 universities and colleges in Taiwan served as the subjects of this study. The questionnaire “The Investigation of PR Implementation Attitude and Current Situation among AD administrative staffs in Universities and Colleges” which was used as the survey instrument. According to the information from the questionnaires, descriptive statistics, one-way MANOVA, one-way ANOVA, and Canonical Correlation were utilized for data analysis. Within the scope of this study, the following conclusions were derived: 1.The scores of most dimensions of PR implementation attitude and the current PR situation were above average. But, the scores on the dimensions of PR organization and difficulties of PR management were under average. 2.Significant differences were found in PR implementation attitude among the AD administrative staffs at different school categories, education and the ages of administration. There also existed other significant differences of school categories at their current PR implementation situation. 3.The current PR implementation situation in the private schools were better than public schools on the relation between colleagues and PR system. But on the student relation, the public schools were better than private schools. 4.The background variables of AD administrative staffs and their PR implementation attitude had canonical correlation with the current PR implementation situation, but not completely toward the positive direction. Key Words : Athletic Department、administrative staff、Public Relations、implementation attitude
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Tsiu, Asser Tsiu. "Commodification, institutional restructuring and corporate communication in higher education : a case study of the media campaign of the University of Natal." Thesis, 2002. http://hdl.handle.net/10413/5191.
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Changes in global political economy are moving towards 'capitalisation' of public institutions through market instruments. These changes create new environments and challenges. In order to meet these challenges, higher education institutions are restructuring to position themselves in their new environment. In this process, the media play an active role. Using corporate communication as a focal point, this research examines how higher education institutions aim to accomplish their mission, on one hand and mitigate challenges of the new political economy, characterised, by globalisation and marketisation, on the other. Using the University of Natal's corporate communication media campaign as a case study, the research looks into how education is commodified through processes of institutional restructuring and how this is reflected or mirrored through corporate communication strategies. This study is done within cultural studies and critical media research tradition. In contrast to 'administrative' studies that focus on how to use mass communications within the given political economic order to influence audiences, sell products or promote institutions, it addresses social and cultural effects of corporate communication in higher education. It offers insight into how corporate communication could be utilised for societal good instead of perpetuating social inequalities. Chapter One provides an overview of corporate communication and how it interacts with higher education by looking into challenges that threaten institutions to accomplish their mission. Chapter Two offers a theoretical framework of the new political economy through which higher education is now operating and how the media plays a role in this framework. Chapter Three provides an analysis of the media campaign of the University of Natal as evaluated against the institution's mission statement, and Chapter Four offers data analysis and lessons learned from the University of Natal media campaign.Thesis (M.A.)-University of Natal, Durban, 2002.
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Lowe, Genevieve Isabelle. "Outcomes-based guidelines for the curriculation of Technikon level public relations education in South Africa." Thesis, 2008. http://hdl.handle.net/10210/476.
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The International Public Relations Association (IPRA) in their Gold Paper No.7 (1990:6) recognises two schools of thought about education and training for public relations : one that it is preparation for a technician level post and the other that it is preparation for management. These two approaches broadly represent that of public relations education in the USA and that in Europe, respectively. These two different approaches differ markedly. South African tertiary education utilises both of these approaches, university education in public relations following the European model, and technikon education following the model of the USA. This has created confusion in industry and, as a result, graduates of both universities and technikons are often not given due recognition. It also results in public relations not realising its true potential. Added to the foregoing, there are fundamental problems in the field of public relations itself, such as its lack of definition and also of scientific status and professionalism. South Africa is currently introducing an outcomes-based approach to education throughout its tertiary education system. While the introduction of a particular curriculation approach such as outcomes-based education would be problematic in the general sense because of the fundamental problems of public relations, it is particularly so in the South African context where public relations education is being offered in accordance with the two different approaches to education. For this reason, this study seeks to provide guidelines for the curriculation of technikon level public relations education within an outcomes-based approach to education. The compilation of a set of guidelines for technikon level public relations education will serve a useful purpose in several directions, as set out below:- (1) The confusion in South African industry with regard to the recognition of the abilities of public relations graduates can be alleviated. (2) The path can be opened for the accreditation of public relations graduates to be instituted. (3) The chances of graduates gaining managerial positions and of becoming members of the dominant coalition of an organisation and of being able to utilise the Excellence Model of public relations practice will be promoted. (4) Research is more likely to be theoretically-grounded and is likely both to increase in volume and to make a worthy contribution to development in South Africa. (5) The chances of the fundamental problems of the field of public relations being engaged will be enhanced and this could make significant contributions to the field on a generic scale. (6) The fulfilment of the requirement of The White Paper (1997) that South African tertiary education carry out its function with economy and efficiency will be facilitated. In order to fulfil the primary purpose, current approaches to tertiary level public relations education will be analysed and assessed in various contexts; weaknesses and strengths in current curriculation perspectives adopted for tertiary level public relations education will be identified; the impact of the educational context on the curriculation of technikon level public relations courses will be analysed; and a theoretical framework for understanding the context of technikon tertiary level public relations education will be developed. The foregoing yield information for the compilation of guidelines and recommendations for technikon level public relations education in South Africa.Prof. S. Verwey
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Mzimela, Leonard Mduduzi. "Using systems thinking to create a viable student recruitment model : accommodating conflicting concerns in the student recruitment process." Thesis, 2003. http://hdl.handle.net/10413/4174.
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The University of Natal has a Schools Liaison team that is responsible for undergraduate Students Recruitment. Recruitment activities are, however, not restricted to the Schools Liaison team. There are special programmes funded in part or wholly by corporate partners. These partnerships have placed additional demands on the recruitment function which is served by using special recruiters. Certain faculties have also chosen to make use of specialised recruiters in the form of Public Relations Officers. The presence of more than one group of individuals involved in Students Recruitment creates problems, more especially because the various groups of recruiters operate mainly within the same target market. The coming together of the conflicting and competing goals coupled with the parallel and independent recruitment drives of competing faculties, negatively affects the synergy that could be beneficial to the recruitment function. The focus of the study is on using systems thinking methodologies to engage stakeholders in a process that assists the University in creating a Student Recruitment Model that allows the various recruiters to pursue their various goals without harming the larger organisational goal and fragmenting the organization. The objective of this study is to use the Soft Systems Methodology as a tool aimed at developing a viable Student Recruitment model. This dissertation uses systems thinking methodologies to examine stakeho1der interests and concerns and attempts to bring all these together within a consolidated framework that should make up the viable Student Recruitment Model that serves the various interests within a single system. A number of lessons learnt during the process are highlighted and discussed in the last section of this study. The said lessons are considered valuable in the future as new demands arise and the organisation needs to modify its recruitment model.Thesis (M.Com.)-University of Natal, Durban, 2003.
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Koopman, Jewel Margaret. "Staff attitudes to access and outreach in KwaZulu-Natal Archives." Thesis, 2002. http://hdl.handle.net/10413/3385.
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The purpose of this study was to investigate staff attitudes to access and outreach in the three provincial and two of the university-based private archives of KwaZulu-Natal (KZN), South Africa. The position with regard to physical, legal and bibliographic access, including reference services and user education, was explored through visiting the five archives and discussing the situation with archives staff, using the "Checklist for a visit to an archives repository" as the first survey instrument. A survey was then conducted among the 45 staff members, using the second survey instrument: "Survey of archives in KwaZulu-Natal: staff questionnaire", in order to find out if archives inKZN hold outreach activities to publicise themselves and promote their use, and if so, which activities are held, and what attitudes staff hold with regard to these activities. To provide the necessary background information, a literature review was done. The archival situation was looked at from all aspects, starting with a brief overview ofthe history, development and usage ofarchives in the Western World, Africa and South Africa and focussing on the current policy and situation in KZN. Background information was also given on the issues of reference services, public programming and outreach in archives generally and in South Africa in particular. The results of the checklist and questionnaire were then analysed, and revealed difficulties with
physical and bibliographic or intellectual access, a lack of user education, and deficiencies in staff qualifications and training. It was found that four out of five archives had held outreach activities, and that there was a growing awareness ofthe need to publicise archives. Activities preferred by
staff and user differed from archive to archive. Staff needed to be aware ofwhich type of activity would appeal to each different sector ofthe public. Staff attitudes varied on such topics as best ways ofencouraging users into the archives, factors causing archives not to encourage new users,
and factors causing lack of interest of potential users. It was found that there was a dearth of public relations training both in degrees and diplomas, and of in-service training. Recommendations were then made for, among others, improvements to premises, reading room service and user education; upgrading of archives qualifications; provision of in-service training and outreach workshops, based on the findings of the study.Thesis (M.I.S.)-University of Natal, Pietermaritzburg, 2002.
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Fourie, Letitia Engela. "The role of social media as an information source in the decision making of students when selecting a university." Diss., 2015. http://hdl.handle.net/10500/19071.
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Social media is an important part of the everyday lives of young and old alike. Consumers
today turn to online sources more and more to help them make decisions. They ask for
advice online on purchases they want to make and read extensive reviews that help them
to make a purchase decision.
With a broad literature review conducted, it was noted that in the past traditional media
was mainly used by students as information sources in their decision-making process. The
purpose of this study was to determine what role social media as an information source
has in the decision making of students when selecting a university. Data was collected
from University of South Africa students by means of an online questionnaire. The sample
was selected using probability sampling in the form of simple random sampling.
The results of this study indicated that students use social media as an information source
to some extent when making a decision about a university. Social media was found to be a
credible source of information albeit it only has a slight influence on their decision-making
process. Students are present online and use social media mostly on their cell phones for
entertainment purposes. Universities should take note of the role that social media plays in
the lives of students. It can enable them to better market their institutions to potential
students.Business Management
MCOM (Business Management)
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Scriven, Theresea Charmaine. "Integrated marketing communication at Unisa : an evaluation of its publicity." Diss., 2000. http://hdl.handle.net/10500/17702.
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This study is a qualitative evaluation of generated and nongenerated publicity
using Unisa as a case study over a period of six months. The qualitative data
were quantified through the use of content analysis.
The study takes as its point of departure the importance of an integrated
marketing communication approach. It indicates how an integrated marketing
communication approach can secure that an organisation's publicity efforts
contribute effectively to its marketing objectives. In addition, it indicates that
an organisation can also deal with nongenerated, negative publicity much more
effectively within such an approach.
This study establishes that because Unisa did not adopt an integrated marketing
communication approach, it had a detrimental effect on its efforts to generate
publicity as well as on its efforts to deal with negative publicity. These findings
are discussed in terms of specific criteria for generated and nongenerated
publicity within an integrated marketing communication approach.Communication Science
M. A. (Communication)