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1

Crosson, Patricia H. Public service at public colleges: Mission and management. Washington, DC: American Association of State Colleges and Universities, 1985.

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2

French, Tony. Public relations in higher education: Notes on the scope, role and management of public relations in higher education. 2nd ed. London: Committee of Directors of Polytechnics, 1987.

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3

Survey of public relations practices in higher education. [New York, NY]: Primary Research Group, 2012.

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4

Truth and consequences: How colleges and universities meet public crises. Phoenix, Ariz: Oryx Press, 1997.

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5

The survey of public relations practices in higher education. 2nd ed. [New York, NY]: Primary Research Group, 2014.

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6

1972-, Callejo-Pérez David M., ed. The red light in the ivory tower: Contexts and implications of entrepreneurial education. New York: P. Lang, 2011.

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7

Jacky, Lumby, and Foskett Nicholas 1955-, eds. Managing external relations in schools and colleges. London: Paul Chapman, 1999.

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8

Julie, Weissman, ERIC Clearinghouse on Higher Education., and Association for the Study of Higher Education., eds. Higher education and the public trust: Improving stature in colleges and universities. College Station, Tex: Association for the Study of Higher Education, 1987.

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9

University-community relations: Living together effectively. Springfield, Ill., U.S.A: C.C. Thomas, 1990.

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10

Kunsch, Margarida Maria Krohling. Universidade e comunicação na edificação da sociedade. São Paulo, SP: Edições Loyola, 1992.

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11

1941-, Levin Jack, ed. How to work with the media. Newbury Park, Calif: Sage Publications, 1993.

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12

Topor, Robert. Institutional image: How to define, improve, market it. Washington, D.C: Council for Advancement and Support of Education, 1986.

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13

Goudriaan, René. Internal regulation in the public sector with an application to American public universities. Rotterdam, Netherlands: Erasmus University Rotterdam, 1990.

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14

Selling higher education: Marketing and advertising America's colleges and universities. San Francisco: Jossey-Bass, 2008.

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15

International Institute of Advanced Islamic Studies Malaysia and Institute of Strategic and International Studies (Malaysia), eds. Enhancing inter-ethnic relations in Malaysia: Personal observations on the "inter-ethnic module" in public universities. Kuala Lumpur, Malaysia: International Institute of Advanced Islamic Studies Malaysia, 2008.

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16

Lusaka, Paul J. F. The university, world peace and security. Montreal, Que: Centre for Developing-Area Studies, McGill University, 1986.

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17

Advancing higher education in uncertain times. Washington, D.C: Council for Advancement and Support of Education, 2006.

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18

Weimer, Linda. Reaching out: How to communicate with your constituencies more effectively. Madison, Wis: Magna Publications, 1997.

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19

Harris, April L. Special events: Planning for success. 2nd ed. Washington, DC: CASE Books, 1998.

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20

Harris, April L. Special events: Planning for success. Washington, DC: Council for Advancement and Support of Education, 1988.

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21

Schoenfeld, Clay. Reaching out: How academic leaders can communicate more effectively with their constituencies. Madison, Wis: Magna Publications, 1997.

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22

Gray, Lynton. Marketing education. Milton Keynes [England]: Open University Press, 1991.

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23

Building brand momentum: Strategies for achieving critical mass. Hiawatha, Iowa: Strategy Publishing, 2008.

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24

Now what do I do? Mountain View, Calif: Educational Catalyst Publication, 1994.

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25

L, Shanklin William, ed. Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography. Metuchen, N.J: Scarecrow Press, 1986.

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26

Hochschulmarketing, Forum. Unternehmen Universität: Wissenschaft und Wirtschaft im Dialog : 2. Forum Hochschulmarketing der Freien Universität Berlin. Wiesbaden: VS, Verlag für Sozialwissenschaften, 2008.

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27

Brandt, Sebastian. Universität, Wissenschaft und Öffentlichkeit in Westdeutschland (1945 bis ca. 1970). Stuttgart: Franz Steiner Verlag, 2014.

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28

A practical guide to enrollment and retention management in higher education. Westport, Conn: Bergin & Garvey, 1998.

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29

Wissenschafts-PR: Eine Studie zur Öffentlichkeitsarbeit von Hochschulen und ausseruniversitären Forschungseinrichtungen. Konstanz: UVK Verlagsgesellschaft mbH, 2011.

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30

Chugh, Ram L. Higher education and regional development: A compendium of public service activities by colleges and universities in northern New York. Potsdam, N.Y: Rural Service Institute, Potsdam College of the State University of New York, 1992.

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31

Canada, Science Council of. University offices for technology transfer: Toward the service university. Ottawa, Ont: Science Council of Canada, 1986.

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32

Harris, April L. Raising money and cultivating donors through special events. Washington, D.C: Council for Advancement and Support of Education, 1991.

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33

1955-, Foskett Nicholas, ed. Managing external relations in schools: A practical guide. London: Routledge, 1992.

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34

Shakespeare, Einstein, and the bottom line: The marketing of higher education. Cambridge, Mass: Harvard University Press, 2003.

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35

Tyson, William. Pitch perfect: Communicating with traditional and social media for scholars, researchers, and academic leaders. Sterling, Va: Stylus Pub., 2010.

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36

1955-, Sevier Robert A., and Johnson Robert E, eds. Integrated marketing communication: A practical guide to developing comprehensive communication strategies. Washington, DC: CASE Books, 1999.

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37

Kay, Murphy Mary, and Council for Advancement and Support of Education., eds. The advancement president and the academy: Profiles in institutional leadership. Phoenix, Ariz: Oryx Press, 1997.

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38

Great good fortune: How Harvard makes its money. Boston: Houghton Mifflin, 1986.

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39

Öffentlichkeitsarbeit im Rahmen des Hochschulmarketing: Interne und externe Informations- und Kommunikationsbeziehungen der Hochschulen. Frankfurt am Main: P. Lang, 1986.

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40

Excellence in advancement: Applications for higher education and nonprofit organizations. Gaithersburg, Md: Aspen Publishers, 1998.

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41

Eckel, Peter D. Toward higher ground: Reclaiming public confidence in a competitive environment. Washington, D.C: American Council on Education, 2006.

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42

Lovari, Alessandro, and Davide Orsini. La comunicazione utile: Il caso dell'Università di Siena. Milano: FrancoAngeli, 2005.

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43

John, Greenall, and Higher Education Information Services Trust., eds. Public relations management in colleges, polytechnics and universities. HEIST, 1987.

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44

(Editor), Frank Albrighton, and Julia Thomas (Editor), eds. Managing External Relations (Managing Universities and Colleges: Guides to Good Practice). Open University Press, 2001.

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45

Wissenschaft Im Netz: Analysen Und Strategien Der Online-pr Von Hochschulen Und Forschungsorganisationen (Europaische Hochschulschriften). Peter Lang Publishing, 2004.

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46

Petersen, Jeffrey, Lawrence Judge, and Miller John J. American Public University - Facility and Event Management: Applications in Sport. Kendall Hunt Publishing Company, 2018.

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47

Working With the Parents of College Students (New Directions for Student Services). Jossey-Bass, 1986.

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48

Keith, Moore R., and Hunt Susan 1943-, eds. How to make big improvements in the small PR shop. Washington, DC: Council for Advancement and Support of Education, 1985.

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49

W, Jones Steven, ed. Shaping the community college image. Greeley, CO: National Council for Marketing and Public Relations in cooperation with the Association of Community College Trustees, 1993.

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50

Alumni Relations : A Newcomer's Guide to Success. Council for Advancement & Support of Education, 1999.

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