Relevant bibliographies by topics / Universities and colleges Public relations Victoria

Academic literature on the topic 'Universities and colleges Public relations Victoria'

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Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Universities and colleges Public relations Victoria"

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Smallwood, Amber M. K., and Brigitta R. Brunner. "Engaged Learning Through Online Collaborative Public Relations Projects Across Universities." Journalism & Mass Communication Educator 72, no. 4 (January 8, 2017): 442–60. http://dx.doi.org/10.1177/1077695816686440.

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Online learning is complementing and even replacing traditional face-to-face educational models at colleges and universities across the world. Distance education offers pedagogical and resource advantages—flexibility, greater access to education, and increased university revenues. Distance education also presents challenges such as learning to create effective online assignments that engage students, especially in public relations, where team-based learning and collaboration are key. Instructors from two U.S. universities—one comprehensive university and one research university—evaluated student performance on and feedback from a cross-university online team-based project. Emergent themes from student performance and feedback reflect research in scaffolding and engagement theory.
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Johnson, Keith F., and Billy I. Ross. "A Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities." Journal of Promotion Management 7, no. 1-2 (March 5, 2001): 253–70. http://dx.doi.org/10.1300/j057v07n01_15.

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Prokhorov, Andrey V., and Tamara G. Pyadysheva. "Content of career guidance work in “Advertising and Public Relations” Programme at Derzhavin TSU." Psychological-Pedagogical Journal GAUDEAMUS, no. 3 (2020): 91–94. http://dx.doi.org/10.20310/1810-231x-2020-19-3(45)-91-94.

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We considered modern problems of career guidance at the university. Competition between universities for applicants (both quantitative and qualitative) makes it necessary to review the content of career guidance work. Universities have to become a center for career guidance with schoolchildren along with other interested persons (parents, employers, school). As a basis, we considered a level model of career guidance work (career guidance at the level of a university, institute/faculty, department, training/educational program directions), focused attention on the level of the educational program. We described the experience of career guidance work in “Advertising and Public Relations” Programme at Derzhavin Tambov State University. Students of schools and colleges are offered the project "School of the Young Advertiser", offering lectures and master classes from teachers and practitioners aimed at popularizing the professional areas of the advertiser and public relations specialist. As part of the regional project “Professions in Detail”, professional tests “Advertiser – Profession of the 21st Century” and “Modern PR Player” are offered for students in ninth grades.
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Kang, Seok, and Hanna E. Norton. "Colleges and universities’ use of the World Wide Web: A public relations tool for the digital age." Public Relations Review 32, no. 4 (November 2006): 426–28. http://dx.doi.org/10.1016/j.pubrev.2006.08.003.

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Bull, Cheryl Crazy, and Justin Guillory. "Revolution in Higher Education: Identity & Cultural Beliefs Inspire Tribal Colleges & Universities." Daedalus 147, no. 2 (March 2018): 95–105. http://dx.doi.org/10.1162/daed_a_00493.

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The public increasingly requires that higher education institutions demonstrate their return on investment by measuring graduation rates, cost per student, job placement rates, and income. The motivation is economic: public institutions are accountable to the investor, in this case, the taxpayer. Tribal Colleges and Universities (tcus), on the other hand, are indebted to and inspired by the revolutionary vision of their founders: the ancestors, elders, and community members who believed that higher education rooted in tribal sovereignty, identity, systems, and beliefs would ensure the survival and prosperity of their people. tcus are advancing Native student access and completion, developing scholars who are contributing to knowledge creation through community-based research, and promoting economic and entrepreneurial development in tribal communities.
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Cumberledge, Jason P. "The Benefits of College Marching Bands for Students and Universities: A Review of the Literature." Update: Applications of Research in Music Education 36, no. 1 (December 8, 2016): 44–50. http://dx.doi.org/10.1177/8755123316682819.

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College marching bands are a large and visible part of American music education. Institutions of higher learning have benefited from the existence of marching bands, as they serve as a powerful recruitment tool and an essential public relations vehicle for music departments and universities. The benefit students may receive from marching band participation is influenced by a variety of social and educational factors. This article is a review of literature on the benefits of marching bands and band participation for universities and college students. The review is organized as follows: (a) brief introduction and methodology, (b) benefits for colleges and universities, (c) benefits for college students, (d) challenges for college students, and (e) summary and recommendations. This article presents scholarship on the possible benefits of marching bands for students and universities in an effort to aid recruitment and inform administrators of the value a marching band brings to their school.
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Aprianto, Iwan, Muntholib Muntholib, and Risnita Risnita. "Improving the Image of Private Islamic Religious Colleges in the Kopertais Region XIII Jambi Through Public Relations Management." INTERNATIONAL JOURNAL OF EDUCATIONAL REVIEW 3, no. 2 (June 10, 2021): 191–207. http://dx.doi.org/10.33369/ijer.v3i2.15994.

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The purpose of this research is to uncover and describe how public relations management might help improve the image of private Islamic religious universities in Kopertais area XIII Jambi. Through participant observation, this study employs a qualitative descriptive technique. The subjects of the study included the Head of the Private Islamic Religious College, Deputy Chair III for Student Affairs and Quality Assurance, and the administrative / staff section of the private Islamic religious college in Kopertais Region XIII Jambi. Observation, interviews, and documentation are all used to acquire data. Data analysis using the Miles and Huberman approach, which includes data reduction, data display, and verification or conclusion drawing. Focused on data analysis, it is possible to determine that public relations management improves image by executing management functions, which are then carried out by various programs that are conducted and based on establishing values of trust, motivation, or public perception, as well as higher education program activities aimed at the target. the general population, as well as the special society.
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Kasprzak, Jerzy, and Mirosław Stanisław Wierzbicki. "Kształcenie zdalne na uczelniach wyższych. Analiza badań w czasie pandemii Sars CoV-2 na przykładzie Kujawsko-Pomorskiej Szkoły Wyższej w Bydgoszczy." Seminare. Poszukiwania naukowe 2021(42), no. 3 (September 30, 2021): 91–106. http://dx.doi.org/10.21852/sem.2021.3.07.

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The coronavirus (COVID-19) infection in 2020-2021 has become a major public health problem worldwide. Specific pandemic restrictions introduced distance learning in schools and colleges. The remote teaching model provoked reflection on education also at universities. This study is therefore an analysis of research carried out among students of the Kujawy and Pomorze University in Bydgoszcz. The conclusions mainly concern the problems encountered during the teaching process, the benefits, advantages and disadvantages of the teaching methods. Attention was paid to the preparation of professors, cultural development, relations between students and teachers. The message of the research highlights both the positive aspects and the shortcomings of the current education system at universities and tries to discuss education in the perspective of “today”, “tomorrow” and “the day after tomorrow”.
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Qu, Na. "Analysis of the International Communication Strategy of Volunteer Culture in Beijing’s Colleges and Universities from the Perspective of Public Relations." Journal of Economics, Business and Management 6, no. 4 (2018): 164–66. http://dx.doi.org/10.18178/joebm.2018.6.4.568.

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Komakha, Larysa, and Oleh Zubchyk. "University - basis of competitive society." International Scientific Journal of Universities and Leadership, no. 12 (December 20, 2021): 117–26. http://dx.doi.org/10.31874/2520-6702-2021-12-2-117-126.

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The article shows the connection between higher education and the country's competitiveness. The competitiveness of a country depends on its human capital. Human capital is determined by the key factors - the level of education of the population, scientific potential, experience of successful projects. The authors argued that the role of human capital formation belongs to the modern university. The modern university is faced with the need to find new ways to integrate with the environment of modern economic society, to be competitive. For Ukraine's competitiveness to increase, Ukraine's higher education must be included in the system of economic relations. Public policy should accelerate the process of cooperation between universities and corporations. The modern mission of the university is teaching, research, the interaction between education, science, business, local communities, and other communities. When the three components of the mission come together, higher education fulfills the goal of modern society. This is the mission of forming an innovative economy. Modern universities are turning into platforms that generate new knowledge, ideas, technologies, strategies of social development. In this regard, public administration of higher education, especially public universities, is a factor in increasing the competitiveness of the society. Therefore, public policy should focus on those areas where the state has the main role. This is the development of education and science. The role of the state is to create and maintain conditions for the development of educational, scientific, scientific, and technical, innovative activities of universities, academies, institutes, colleges, as well as the creation of public-private partnerships in higher education.
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Dissertations / Theses on the topic "Universities and colleges Public relations Victoria"

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Kittleman, Shaw E. "An analysis of the roles performed by public relations practitioners of the Council for Christian Colleges and Universities and how they correlate with Grunig's four models of public relations." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1379436.

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An ongoing concern within the young field of public relations is the profession's lack of acceptance. In general, the literature agrees that public relations practitioners should have a "seat at the table" within top management though many scholars and professionals feel this has not yet occurred, especially within higher education. This would tend to suggest that practitioners are not yet in the managerial role or not following the two-way models of public relations. However, public relations roles and models within education have not been researched as heavily, especially in institutions of higher education or Christian higher education.This study attempts to gauge the readiness of public relations practitioners within Christian higher education for a seat at the decision table, through the use of role theory and the application of Grunig's four public relations models. Twenty-seven senior public relations practitioners from member institutions of the Council for Christian Colleges and Universitiesformed the sample for this study. Q methodology was used to elicit practitioner perceptions of Grunig's four models of public relations. A survey was employed to determine which of Broom and Smith's four public relations roles they perform. Correlation was used to compare model perceptions with role performance.Two factors, the Cooperators and the Protectors, emerged from this study's Q sort, indicating general agreement with Grunig's two-way models of public relations. Additionally, the sample of senior CCCU public relations practitioners indicated performing tasks most related to the expert prescriber and communications technician roles. However, there was no significant relationship between the Q factors and role performance.
Department of Journalism
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Brittain, Jessica. "A study of how students and graduates of the public relations graduate program of Rowan University view the graduate program /." Full text available online, 2005. http://www.lib.rowan.edu/find/theses.

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Cooley, Donna Louise. "A proposed resource development plan for the Department of Communication Studies, California State University San Bernardino." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2723.

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This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.
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Bonfiglio, Robert A. "The history of public relations in American higher education in the twentieth century : from self-interest to national interest /." Access Digital Full Text version, 1990. http://pocketknowledge.tc.columbia.edu/home.php/bybib/10937778.

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Burns, Todd M. "The relationship between organizational development of institutionally related foundations and fundraising capabilities a preliminary benchmarking study /." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009burnst.pdf.

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Wills, Joseph B. "Picking the experts : the effect of ProfNet on news media choosing sources provided by university public relations offices." Scholarly Commons, 2000. https://scholarlycommons.pacific.edu/uop_etds/532.

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Because of expanding news programming and a greater emphasis on interpretative reporting, journalists have an increasing need for experts to interview for articles. One common source for experts is colleges and universities, which are interested in gaining the attention that media references to their faculty bring. Past studies of media use of experts show bias toward high-status sources. An Internet-based service called ProfNet gives university public relations practitioners opportunities to offer experts to journalists who have posted queries related to future stories. University public relations practitioners who use ProfNet were surveyed to examine criteria for success in promoting experts. The results found frequent and rapid responses to journalists' queries correlated positively with success in getting experts used in articles. Institutional size as well as complexity, i.e. the number and type of academic degrees awarded, also correlated positively with use of campus experts, though the size of the correlation was not as great as the correlation between frequency of response and frequency of media placements using ProfNet. Institutional reputation, as operationalized by magazine rankings, did not correlate with success. Future study is needed to determine the relationship between the two indicators of media choices of expert sources: effort on the part of public relations offices, and the size and complexity of institutions.
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Swain, Jonathan L. "A study to determine significant variables related to the role of the public relations practitioner at Indiana institutions of higher education." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/902500.

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Currently, there are questions over which role, communication manager or communication technician, public relations practitioners at institutions of higher education should perform to best meet the needs of their institutions. To understand the reasonings behind these questions, a better understanding of practitioners in this area of the profession was needed. This study focused on public relations practitioners at institutions of higher education in Indiana. The objectives of this study were to create a demographic profile of these practitioners, determine which role was more prevalent among these practitioners, identify significant variables related to these practitioners' roles, and determine if the findings of previous roles research could be applied to this targeted population.Practitioners at 43 institutions of higher education in Indiana were asked to complete a questionnaire concerning their role and demographic information. Thirty-nine practitioners from this population completed and returned the questionnaires. The typical practitioner among this population was: A Caucasian male, at least 40 years old, making over $60,000 a year.Respondents were divided into two role groups, communication managers and communication technicians, based on their responses to 14 role-related questions on the questionnaire. A t-test analysis found significant differences between the mean role scores of these two groups, meaning that practitioners in this population can fit into one of the two dominant practitioner roles.Further analysis identified significant differences between four of seven variables tested on the two role groups. Significant differences were found between the two groups concerning the variables of size of institution, years of experience, use of formal research, and decision-making responsibility. No significant differences were found between the two groups concerning the variables of gender, level of education, and age.Finally, the dependent variables of use of formal research and decision-making responsibility were each tested through crosstab analyses with the independent, demographic variables of gender, age, size of institution, level of education, and years of experience. These analyses found that only years of experience was significantly related to use of formal research. Meanwhile, gender, age, size of institution, and years of experience were all significantly related to decision-making responsibility. No significant interactions were found between the variables of use of formal research and decision-making responsibility.
Department of Journalism
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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.
Department of Educational Leadership
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Al-Anzi, Jomah H. "Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education." Virtual Press, 1993. http://liblink.bsu.edu/uhtbin/catkey/864899.

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This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection.
Department of Journalism
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Carranza, Gina Rae. "Perceptions of critical strategies and challenges for shaping Masters' programs in public relations in California universities." Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/2390.

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The purpose of this study was to analyze the perceptions of critical strategies and challenges for shaping Masters' programs in public relations in California universities. Using a qualitative approach, this study reported the findings from Web site review and interviews with leaders at four California institutions offering graduate work in Public Relations. Four primary findings included: (1) Masters' degree programs in public relations fell into a wide range of disciplines and titles. (2) Close connections with industry practitioners strengthened curriculum and assessment. Connections often occurred through the use of practitioners as adjunct faculty, allowing current perspectives on public relations practices and use of media. (3) Experiential learning and authentic activities, both in the classroom and through internships, were critical. (4) Each program was designed to give students both the theoretical foundation and the practical application of the profession. These findings confirmed theoretic frameworks for ideal graduate education programs and professional frameworks from Public Relations Society of America. The study concludes with recommendations for practice. First, a high quality graduate program would include multiple perspectives from diverse faculty and participants. Second, a high quality graduate program would emphasize participatory cultures, incorporating a shared program direction, and a community of learners. The third attribute of a high quality graduate program in public relations would foster a community of learners. Planned breadth and depth course work would be the fourth important element. The last recommendation for developing and sustaining a high quality graduate program would be to attain or pursue adequate resources.
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Books on the topic "Universities and colleges Public relations Victoria"

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Crosson, Patricia H. Public service at public colleges: Mission and management. Washington, DC: American Association of State Colleges and Universities, 1985.

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French, Tony. Public relations in higher education: Notes on the scope, role and management of public relations in higher education. 2nd ed. London: Committee of Directors of Polytechnics, 1987.

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Survey of public relations practices in higher education. [New York, NY]: Primary Research Group, 2012.

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Truth and consequences: How colleges and universities meet public crises. Phoenix, Ariz: Oryx Press, 1997.

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The survey of public relations practices in higher education. 2nd ed. [New York, NY]: Primary Research Group, 2014.

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1972-, Callejo-Pérez David M., ed. The red light in the ivory tower: Contexts and implications of entrepreneurial education. New York: P. Lang, 2011.

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Jacky, Lumby, and Foskett Nicholas 1955-, eds. Managing external relations in schools and colleges. London: Paul Chapman, 1999.

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Julie, Weissman, ERIC Clearinghouse on Higher Education., and Association for the Study of Higher Education., eds. Higher education and the public trust: Improving stature in colleges and universities. College Station, Tex: Association for the Study of Higher Education, 1987.

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University-community relations: Living together effectively. Springfield, Ill., U.S.A: C.C. Thomas, 1990.

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Kunsch, Margarida Maria Krohling. Universidade e comunicação na edificação da sociedade. São Paulo, SP: Edições Loyola, 1992.

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Book chapters on the topic "Universities and colleges Public relations Victoria"

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"Public Relations Resorted by Chinese Colleges and Universities in the Network ERA." In International Conference on Computer Engineering and Technology, 3rd (ICCET 2011), 893–98. ASME Press, 2011. http://dx.doi.org/10.1115/1.859735.paper134.

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Samples, Clint. "HOWL for UWG." In Advances in Media, Entertainment, and the Arts, 567–89. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1727-6.ch026.

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Howl for UWG, a public art fundraiser inspired by Cow Parade, used the University of West Georgia's wolf mascot to bridge art, academics, and athletics in addition to strengthening relations between the campus and the community. Many universities and colleges across the country have initiated similar projects, but non-artists and non-art areas, such as athletics, often lead these endeavors. The goal of this chapter is to demonstrate that for universities and colleges, art departments on campus can use their direct link to talent, resources, and skills to ensure the success of these popular projects. Howl for UWG serves as an example that art departments can utilize the Cow Parade framework for scholarship fundraising while elevating the artistic aspect of the project to a higher and more meaningful educational experience for all involved.
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Conference papers on the topic "Universities and colleges Public relations Victoria"

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Haidong, Zhang. "The Influence of New Media Environment on Archives Management in Colleges and Universities and Countermeasures." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.167.

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Du, Keke, Yanhui Tian, Shengjun Bai, Junfei Bi, and Zi Wang. "On Classroom Teaching Reform of Humanities and Social Sciences in Colleges and Universities in the New Era." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.299.

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Halvorson, Michael, Jared Fuchs, Patrick Kung, and Dale Thomas. "A model-based systems engineering approach to space mission education of a geographically disperse student workforce." In Symposium on Space Educational Activities (SSAE). Universitat Politècnica de Catalunya, 2022. http://dx.doi.org/10.5821/conference-9788419184405.042.

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The Alabama Burst Energetics eXplorer (ABEX) is a 12U CubeSat commissioned by the Alabama Space Grant Consortium; its astrophysics mission is to study the low energy, prompt emission of Gamma-ray Bursts in both gamma and X-ray spectra. The ABEX program is unique in that its workforce is comprised of individuals at seven colleges and universities around the state of Alabama. ABEX management releases Requests for Proposals (RFP) for Senior Design (SD) projects or university research groups to design and build spacecraft subsystems; university faculty with experience and facilities for the development of that subsystem respond to the RFPs to create a team. ABEX supports undergraduate SD students, graduate student mentors, and faculty technical advisors for all spacecraft subsystems in both ground and flight mission segments. Each team has between 5-15 undergraduate students, meaning ABEX teaches spacecraft design to ~85 undergraduate students at any given time; ABEX may be the largest collegiate CubeSat program in the world. The undergraduate labor force turns over, or cycles to new students, every 4-8 months, so ABEX can teach hands-on spacecraft design to over 100 students every year and has taught over 200 to date. Two features of ABEX create a difficult Systems Engineering (SE) environment: the undergraduate labor force turnover rate and the geographically disperse workforce. Most subsystem teams exist within two-semester SD courses, but some teams, like Flight Software, only exist for one semester before the undergraduate team turns over. This means the student onboarding process must be efficient and the material hand-off process effective if any substantive contribution to the spacecraft is to be made in their brief course period. A Model-Based Systems Engineering (MBSE) Integrated System Model (ISM) was created using SysML as a full-program organization of mission requirements, subsystem architectures, verification and validation procedures, and team interaction tracking methodologies for workforce turnover effect mitigation with ISM-exported artifacts as central objects of stage-gate reviews. An ABEX website was created with processes for first-time student onboarding, ISM artifact dissemination, and intercollegiate document transfer in addition to being a public relations arm for the program. With education at the forefront of ABEX, educational requirements and performance measures detailing onboarding efficiency, workforce preparedness, and alumni vocation results are defined within the ISM and used to evaluate program education proficiency. Program organization, ISM structure, and spacecraft design is presented with an emphasis on quantifying student education as a result of program involvement
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