Dissertations / Theses: 'Universities and colleges – Marketing'

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Moe, Leslie D. McCarthy John R. "Evaluation of marketing strategies for the recruitment of international students to United States four-year institutions." Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9819896.

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Thesis (Ph. D.)--Illinois State University, 1997.
Title from title page screen, viewed June 29, 2006. Dissertation Committee: John McCarthy (chair), George Padavil, Rodney Riegle, William Tolone. Includes bibliographical references (leaves 115-127) and abstract. Also available in print.

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Bonnema, Jeanne. "Information needs and source preference of prospective learners at tertiary institutions an integrated marketing communication approach /." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05072007-170508.

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Kozak, Zenobia Rae. "Promoting the past, preserving the future : British university heritage collections and identity marketing /." St Andrews, 2008. http://hdl.handle.net/10023/408.

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Bowler, Venisha E. "Sport marketing plan for the Historically Black Colleges and Universities Basketball Tournament." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-01202010-020313/.

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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.
Department of Educational Leadership

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Rahman, Nurudeen Kayode. "The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc332194/.

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This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.

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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.

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Thesis (Ph. D.)--Graduate School of Management, University of Western Australia.
Title taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.

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Jones, Mandy. "The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students." Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1706.

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Thesis (MTech (Marketing))--Peninsula Technikon, 2002.
The challenges presented by the restructuring of higher education through The National Plan for Higher Education and the implementation of the National Qualifications Framework will create new possibilities for tertiary institutions. Tertiary institutions will have to be creative and innovative over the next five years to meet these challenges. The National Qualifications Framework will endeavour to provide learners with mobility and easier access to education and training. Competition will be intense and tertiary institutions will have to market themselves effectively. This is exacerbated by the fact that an increased number of private education service providers have entered the market. The successful implementation of the National Plan will require tertiary institutions to develop marketing communication strategies in order for them to attract the desired profile of students. In a restrictive financial environment, tertiary institutions will have to assess and reassess their marketing communication strategies aimed at attracting first-year students. A proper assessment will enable them to allocate funds more efficiently and effectively. In an attempt to address the above concern, this research focused on determining the effectiveness of marketing communication tools employed by Universities and Technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students. The sub-problems that were identified were: • Appropriateness of marketing communication tools attracting desired first-year students and • The impact of marketing communication strategies on the student's decision to study at a chosen tertiary institution. An intensive literature study was conducted followed by an empirical study carried out in two phases.

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Rivers, Gary James. "University selection in Singapore : a case study of students' past and intended decision-making." University of Western Australia. Graduate School of Management, 2005. http://theses.library.uwa.edu.au/adt-WU2005.0072.

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This research focussed Singaporean student decision-making when choosing an institution for university studies. It is contended that if a university does not understand the dimensions of how prospective students make decisions when choosing an institution it cannot meaningfully offer representation to these potential customers. Fittingly, this thesis drew on past research from buyer behaviour and college choice studies. Adapting an established model of consumer decision-making (Engel, Blackwell and Miniard, 1990), the study investigated the degree of compliance with the Extended Problem Solving concept (Howard, 1963), including what factors determined and influenced choices, and whether students learn from past decisions. To this end, an exploratory / descriptive study used mixed methods (Creswell, 1994) to map out the dimensions of student decision-making within an Australian University and Singaporean Association case. Results indicated students? decision-making was closely aligned to simple models and their decision-making steps could be best described as (1) having a need, (2) searching and gathering information, (3) evaluating alternatives, (4) making choice/s, and (5) accepting an offer and enrolling in a university program. Further, respondents did not necessarily engage in extensive searching and gathering activities, as theorised, demonstrated limited learning and had few discernible influences on their choices. The implications for the University-Association case included the need to guide students through their decision-making processes by providing relevant data on which they could make informed choices, relative to career and income advancement. For those indicating that they would choose an institution for postgraduate studies, ensure undergraduate post-choice regret is minimised and offer more choices of management programs so that respondents would consider continuing their studies with the same institution. The study contended that, despite delimits and limitations, contributions to both theory and practise had been made and concluded with several ideas for future research, including proposing two alternative hypotheses.

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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.

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[Truncated abstract] The Australian higher education sector has changed markedly in the last two decades. The size of the sector has swelled in size as new universities have been created from former Colleges of Advanced Education and Institutes of Technology, and succeeding governments have introduced policies that have embedded increasingly corporate and commercial practices into university administration. This has caused the creation of what are becoming known as ‘enterprise universities’. This thesis examines hypotheses arising from two fundamental questions. (i) Given the increasingly market-oriented higher education environment in Australia, will a model developed from the study of services marketing (which has developed since the 1970s as a distinct sub-branch of the Marketing discipline) show itself to be applicable to universities operating in the Australian sector? (ii) If so, are there demonstrable differences in the way in which ‘student customers’ respond in terms of the antecedents of customer satisfaction and customer loyalty within different types of university? . . . The study found that the model tested was highly appropriate for indicating the major antecedents of satisfaction and loyalty in this setting. It showed that the institutional image was a relatively stronger antecedent of perceived value and customer satisfaction than were elements of service quality, and that the model was effective in accounting for a large proportion of the variance found in students’ loyalty to their institution. It also found that there was relatively little difference between students attending different types of university in these matters. It argues that there is an important imperative for Australian universities to take a strategic image management approach to their marketing initiatives, and also issues related to the nature of higher education as a positional and public good.

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Gaika, Nandipha Gloria. "The development of effective promotional strategies to market public FET/Technical Colleges in the Eastern Cape Province." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1006191.

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Education is a powerful and pervasive agent of change. Therefore, it is the key to unlock the doors to development and modernisation. Currently, business and communities knowledge very little about what the FET/Technical College is offering and its importance to the society as whole. Therefore there is a great need to market the technical sector so that the community is knowledgeable about the FET/Technical Colleges. The research conducted focuses on which promotional strategies are effective in marketing the FET Colleges. In order to make technical college students marketable it is necessary to market the institutions effectively so that all the stakeholders can be aware of what technical colleges can offer. Because of high competition in this industry, it is of vital importance not to be out-marketed by competitors by keeping abreast of new trends in promotional strategies. In order to obtain more relevant information about promotional strategies a literature study was conducted to develop a questionnaire to survey the importance of promotional strategies and determine which promotional strategies are being used by the FET Colleges. The East-London, Queenstown and Ezibeleni Public FET Colleges form the respondents. From each college five academic staff, two management members and five students formed the respondents. Community members, business community members, the Department of Education and the Department of Labour representatives were also included in the sample from each of the selected FET Colleges. The findings of the survey revealed the high level of agreement in terms of the importance of the promotional strategies identified in the literature study with the exception of some promotional strategies, which were identified as not compatible with the FET target market. The study recommended that further research be done on a larger sample size focusing on particular stakeholders eg. students of the FET Colleges in a specific area.

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Cole, Elaine Janet. "A community-based social marketing campaign to green the offices at Pacific University recycling, paper reduction and environmentally preferable purchasing /." [Yellow Springs, Ohio] : Antioch University, 2007. http://www.ohiolink.edu/etd/view.cgi?acc_num=antioch1196103329.

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Thesis (Ph.D.)--Antioch University, 2007.
Title from PDF t.p. (viewed August 1, 2008). "A dissertation submitted to the Ph.D. in Leadership and Change program of Antioch University in partial fulfillment of the requirements for the degree of Doctor of Philosophy October 2007."--from the title page. Advisor: Dr. Jon Wergin. Keywords: community-based social marketing, recycling; paper reduction, environmentally preferable purchasing, higher education, behavior change, mixed method study, greening Includes bibliographical references (p. 196-204).

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Hua, Jin. "Marketing of the Free State tertiary education in the people's Republic of China." Thesis, Bloemfontein : Central University of Technology, Free State, 2009. http://hdl.handle.net/11462/33.

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Armstrong, Jami J. (Jami Joi). "Factors Influencing Freshmen Students' College Choice at the University of North Texas: a Focus Group Study." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278714/.

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This study focused on factors that may influence freshmen students when choosing their colleges, specifically those who attend metropolitan universities such as the University of North Texas. In addition to identifying major characteristics of the institution that attract students, it also explored the sources of information that students considered important when making their choice about where to attend college. The primary instrument for gathering the data was focus groups. These informal, small groups provided a format for in-depth discussion and probing questioning about the needs, wants and influential factors driving freshmen college choice. Ten focus groups were held with between six and ten students in a specially designed room on the campus of the University of North Texas. A professional moderator was employed and sessions were observed via a two-way mirror and tape recorded for later transcription. The major questions addressed in the focus groups included: What factors influenced students the most to attend the University of North Texas? What did they consider the level of friendliness on campus? And how did the marketing materials that the university distributed impact their decision to attend? The study found that the factors that most influenced freshmen to attend the University of North Texas were low cost, convenient location and the good academic reputation of their field of study. Students believed North Texas to have a very friendly campus and were pleased with the overall academic environment. They were not, however, impressed or greatly influenced by the marketing materials currently being used by the University and suggested ways to improve the design and distribution of these materials to make them more effective. Additional observations were made concerning these and related questions. A partial transcription of the focus group sessions is included.

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Wiese, Melanie. "A higher education marketing perspective on choice factors and information sources considered by South African first year university students." Thesis, Pretoria : [s.n.], 2008. http://upetd.up.ac.za/thesis/available/etd-11262008-080801/.

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Chung, Kim-Choy, and n/a. "Brand image and brand trust in choice of international tertiary education provider." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.

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Increased competition for top students, reduced public funding, and comparative "shopping" by prospective students have resulted in universities taking a more market-oriented approach to improve student enrolment (Moore 2004). The outcomes of this market-oriented approach of universities are: First, students are increasingly seen as customers of knowledge by universities, and universities as suppliers of knowledge to these customers (Svensson & Wood ,2007). Second, students are being faced with an array of education choices and information (passively or actively gained). As with physical product consumption, the institution brand with its underlying appeals can function as a route map for students through this bewildering variety of choices/information. Despite the plethora of studies on education purchase, the impact of brands on students' choice of international tertiary education provider has not been fully explored. This is especially so within the context of brand image and brand trust. The purchase of an international tertiary education can be a risky (uncertain) venture because of the time and cost involved. Consumer's trust in a brand contributes to a reduction of uncertainty in consumer purchases (Garbarino & Mark 1999). However, the concept of brand trust is not explored in education. While the research on brand image within the context of education is not new, its definition and measurement varied or seldom explore in relation to country-of-origin, promotion channel and individual values in student's choice decisions. This thesis aims to address these research gaps. It explores the impact of two psychological associations with brand: brand image and brand trust (in relation to individual values, country of origin and promotion channel) on Chinese students' choice of international tertiary education provider, using the Bednall and Kanuk's (1997) decision-making model as the research's underlying framework. Since no existing measures or scales related to brand image and brand trust suitable for use in this thesis were identified from the literature, a two-stage research method to collect both qualitative (in-depth interviews) and quantitative data was used to develop measures for this thesis. The adopted research design is consistent with Anderson Churchill (1979) and Gerbing's (1988) guideline for scale development. Information gathered from 36 in-depth interviews, 416 pilot surveys in Singapore and Malaysia, and 287 surveys (post enrolment data) in New Zealand revealed that choice patterns for international tertiary education providers are focused on: i) A university's brand image, as reflected in the brand positioning messages of an institution competencies, course related issues, and brand identity (university values and missions statement); ii) Brand trust as reflected by the expressed opinion of friends and family members and students' positive experiences with university staff; iii) The social political image of a university's country of origin; iv) The perceived direct barriers to tertiary education (English language proficiency and course admission requirements); and v) High Context communications through education fairs, corporate sponsorships of scholarships/bursaries and international student exchange programs. In addition, a customer-centric approach to the student-university relationship helped improve the identity and brand image of a university. The presence of senior academic staff (professor level) at education fairs; good accessibility of academic staff on campus; having knowledgeable and culturally sensitive frontline staff (reception & marketing personnel); and small, customised tutorial classes would identify the university as customer-centric and contribute to a positive university life experience. These help projected an image that the university is concerned with their students' learning outcomes. Not only will positive university life experiences lead to improved learning outcomes for students, it helps strengthen future alumni-university relationships, resulting in alumni being willing to promote their alma mater to their children, friends and colleagues. This free publicity can help enhance the brand image and brand trust in a university, differentiating it from other universities. This thesis verified the findings of McMahon (1992) that superior economic development in the destination country is not an important 'pull' factor in student mobility. It complimented the findings of Gray, Fam and Llanes (2003) by showing the importance of customised strategy in international education offerings and illustrated the link between brand image and country image (socio-political) in the purchases of educational services, evidence that was absent in the study by Zhou, Lawley and Perry (2000). While pre-enrolment data from the in-depth interview and pilot survey indicated that Singapore and Malaysian Chinese students are value bound in their decision of New Zealand as their intended study destination, there is no evidence from the main survey (post-enrolment) that individual values had an influence on their choice decision. The in-depth interview indicated that Singapore and Malaysian Chinese students found New Zealand society appealing because of its low corruption and high level of honesty and fairness because these values help to reinforce group harmony, a prominent characteristic of Chinese society. Further research is recommended in this area. Overall, this thesis will contribute to the body of knowledge in students' decision-making and university branding.

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Kozak, Zenobia. "Promoting the past, preserving the future : British university heritage collections and identity marketing." Thesis, University of St Andrews, 2007. http://hdl.handle.net/10023/408.

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Collections of tangible heritage and material culture found in university museums present both challenges and opportunities for their parent institutions. The identification and recognition of objects and collections of material ‘heritage’ proves difficult to universities, due to the formation and utilisation of their collections. Although each university possesses a history of varied content, length and significance, the rich heritage collections kept by universities remain undefined and largely unknown. This thesis addresses new and changing roles for university museums and collections, focusing on the issues surrounding heritage. What purpose does an institutional collection of academic heritage serve beyond preserving or representing the history of a university? Using data collected during the field research programme and two case studies (University of St Andrews and University of Liverpool) the thesis explores the definition and role of heritage in the university. Through the exploration of these topics, the thesis provides a new model for university collecting institutions based on the concept of ‘university heritage’ and ‘institutional identity’, encompassing collections ranging from subject-specific departmental teaching collections to commemorative collections of fine art. By utilising these once undefined and underappreciated collections, universities can use the heritage objects and material culture representative of their academic history and traditions as institutional promotion to potential students, staff and funding bodies.

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Li, Jianyao. "The effects of country and higher education images in mainland Chinese students' intention to enroll in a offshore program." University of Western Australia. Faculty of Business, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0140.

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Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the USA, the UK, and Australia, to name just a few, are offering offshore programs ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, understanding how Chinese students select an offshore program is important for competing and surviving in this market place. This study examines the effects of image (i.e., country image and higher education image), attitude, subject norm and perceived behavior control (adopted from Ajzen's theory of planned behavior) in Chinese students' enrollment intentions towards offshore programs from Australia, the UK and the USA respectively. A total number of 1291 valid questionnaires were collected from China for this study. Structural Equation Modeling (SEM) method was used for data analyses and modeling. This PhD's several major findings have significant theoretical and practical implication. One of the major findings was that country image or its related higher education image doesn't have significant effect on an offshore program evaluation in China. This finding has contradicted most previous studies which suggested that country image had significant impact on whether a consumer purchases the products or brands from a foreign country. The difference between this study and the other country-image studies may be due to the fact that this study studied multiple factors besides country image, while the other studies looked at only the effect of country image on purchasing intention. Although country image or higher education image did not play any significant role in offshore program enrollments, this study found that the image of the partnering or local institution had a significant effect on enrollment intention. Because Chinese students are unfamiliar with a foreign country or their higher education system, they relied heavily on the local institution (e.g., its reputation and quality) to evaluate an offshore program. The findings with respective to image have challenged most previous studies on country image and open a new arena for looking at the effect of country image in behavioral intention. Practically speaking, these findings make universities rethink their offshore program strategies in foreign countries, particularly developing countries. Most university marketers from western countries emphasize on the characteristics of its own (such as the history of the university, the quality of research) when promoting its offshore program overseas. However, this study suggested that the focus should be placed on selecting a good and suitable local partner, as well as emphasizing the characteristics of the local partner. Other major findings were related to the Theory of Planned behavior. This study found that all three components of the TPB, namely, attitude towards the program, subject norm and perceived behavior control had significant effects on enrollment intention. This suggested that for predicting behavioral intention in educational program enrollment, the TPB is a very powerful model.

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Lamb, Keith Whitaker. "The Role of Brand Equity in Reputational Rankings of Specialty Graduate Programs in Colleges of Education: Variables Considered by College of Education Deans and Associate Deans Ranking the Programs." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc28447/.

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Seeking to identify and further understand the variables considered when ranking specialty programs in colleges of education, this research study surveyed all deans, and associate deans responsible for graduate education, at United States institutions that offer the terminal degree in at least one of the ten education specialty areas. The study utilized a three-dimension model of brand equity from the marketing literature, which included the elaboration likelihood model of persuasion. Descriptive statistics determined that research by the faculty of the specialty program is the variable most widely considered by deans and associate deans when determining reputation. In order to determine what predicts a person's motivation to correctly rank programs, a principal components analysis was utilized as a data reduction technique, with parallel analysis determining component retention. The model identified five components which explained 66.224% of total variance. A multiple regression analysis determined that characteristics of a specialty program was the only statistically significant predictor component of motivation to correctly rank programs (β = .317, p = .008, rs2 = .865); however, a large squared structure coefficient was observed on perceived quality (rs2 = .623). Using descriptive discriminant analyses, the study found there is little evidence that marketing efforts have differing effects on groups. Further, a canonical correlation analysis that examined the overall picture of advertising on different groups was not statistically significant at F (15, 271) = .907, p = .557, and had a relatively small effect size (Rc2 = .099).

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Smit, Louise Mancy. "A framework for an affordable pricing strategy at the Central University of Technology, Free State." Thesis, Bloemfontein : Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/200.

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Thesis (D. Tech. (Cost and Management Accounting)) -- Central University of Technology, Free State, 2011
The focus area of this research project is on the pricing function in an organisation. The discussion of the pricing function commences with a generic perspective and concludes with the pricing of academic programmes at a typical public higher education institution, namely the Central University of Technology, Free State. The following summary sets out the key issues addressed in this study: a) The pricing function b) The pricing plan c) Pricing and its effect on the affordability of public higher education The analyses conducted proved that a comprehensive pricing plan does not exist at the Central University of Technology, Free State for the pricing of the various academic programmes, and that higher education has, despite the increasing trend in government funding, become less affordable for students at the institution. The affordability issue at the Central University of Technology, Free State can be partly attributed to the lack of a comprehensive pricing plan with clear attainable pricing objectives, and a pricing strategy to accomplish the stated pricing objectives. Another contributing factor to the affordability issue is the lack of an integrated cost accounting system and costing policies that outline measures to address the cost efficiency of the institution. Implementation of the recommended pricing plan should assist management in determining tuition fees on a scientific basis, and will also enable the management of the Central University of Technology, Free State to explain to all relevant stakeholders how the tuition fees of the various academic programmes are calculated.

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Eedle, Elizabeth. "Resoure allocation in selected Australian universities." Australasian Digital Thesis Program, 2007. http://adt.lib.swin.edu.au/public/adt-VSWT20070828.164416/index.html.

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Thesis (DBA) - Faculty of Business and Enterprise, Swinburne University of Technology, 2007.
Submitted in partial fulfilment of the requirements for the degree of Doctorate of Business Administration in the Faculty of Business and Enterprise, Swinburne University of Technology, 2007. Typescript. Bibliography: p. 209-227.

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Wabaunsee, Rissa McCullough. "Accreditation, tribal governments, and the development of governing boards at tribal colleges in Montana and Washington /." Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/7699.

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Hermsen, Jill Marie Rosser Vicki J. "An examination of the professional identity, work engagement, and job satisfaction of higher education staff members." Diss., Columbia, Mo. : University of Missouri--Columbia, 2008. http://hdl.handle.net/10355/7193.

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Title from PDF of title page (University of Missouri--Columbia, viewed on February 24, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Dissertation advisor: Dr. Vicki Rosser. Vita. Includes bibliographical references.

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Kraft, Paul Donald. "Faculty engagement in campus-wide enrollment management activities a grounded theory /." Diss., Montana State University, 2007. http://etd.lib.montana.edu/etd/2007/kraft/KraftP0507.pdf.

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Sanusi, Jumoke O. "An exploratory study of undergraduate classroom experiences and occupational attainment in alumni satisfaction with university experiences." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4739.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on February 28, 2008) Vita. Includes bibliographical references.

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Hou, Hsiao-I. "The impact of faculty members' perceptions of institutional policies on their performance in Taiwan's context." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3263098.

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Chen, Andrew Y. "College and the economy the relationship between college acceptance rates and economic cycles /." Diss., Connect to the thesis, 2009. http://hdl.handle.net/10066/3620.

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Shinkut, Martins Bulus. "Job satisfaction of full-time business faculty of higher education institutions in Kaduna State, Nigeria /." free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9901279.

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Venezia, Andrea. "The communication and interpretation of undergraduate admissions policies in central Texas high schools and middle schools /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Asbury, Robin L. "Pitfalls, promises, and potential West Virginia community colleges, economic development, and Senate Bill 547 /." Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=2213.

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Thesis (Ed. D.)--West Virginia University, 2001.
Title from document title page. Document formatted into pages; contains vii, 159 p. Includes abstract. Includes bibliographical references (p. 122-127).

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McTaggart, Jon R. "Policy development for fund raising at La Sierra University." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1995. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.P.A.)--Kutztown University of Pennsylvania, 1995.
Source: Masters Abstracts International, Volume: 45-06, page: 2773. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 70-71).

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Dorn, Renee Felicia. "The relevance of Historically Black Colleges and Universities." Thesis, Pepperdine University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3587240.

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Starting in the mid-1800s, Historically Black Colleges and Universities (HBCUs) were created for the purpose of educating Black students. Since their inception, HBCUs have transformed from institutions of higher learning with a core curriculum of teaching and ministerial education serving the Black community to progressive colleges and universities that provide bachelor, master, and doctorate degrees in specialized areas of study which serve and benefit communities of all races around the world. As advanced as HBCUs have become, they still have the stigma of being less than adequate producing underachieving students. An increase in publicity of their accomplishments would help to change public perceptions, but so far they have not received a lot of positive media attention. The question that continues to be asked and is the main question of this study is whether Historically Black Colleges and Universities are still relevant.

The research design for this investigation into HBCUs is a qualitative, multi-case study using purposive sampling in the selection of 4 universities or units. HBCU alumni and associates were interviewed to discuss their views on the relevance of HBCUs and how they plan to change public perceptions. The data gathering instruments used were documents, archived records, interviews, and researcher observations, and through the examination of four unique universities, questions about their missions, demographics, academic programs, graduation rates, accreditation, and accomplishments were researched with data collection and analysis occurring simultaneously.

The findings collected showed that the 4 HBCUs are still relevant because they serve a racially and economically diverse student body focusing on nurturing students and giving them the chance to excel in a comfortable learning environment with rigorous and challenging academic programs that are geared to prepare them to enter the workforce and succeed. They must be proactive and disseminate positive information to the public, including alumni, which could encourage them to support their alma maters. The 4 HBCUs still have some work to do to stay progressive and provide for their students, but the need for all HBCUs to educate is still apparent, not just for African-American students, but for all students.

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Kinkead, John Clinton. "A geographical classification of Master's Colleges and Universities." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/2146.

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34

Dawson-Smith, Kimya. "White Faculty at Historically Black Colleges and Universities." ScholarWorks@UNO, 2006. http://scholarworks.uno.edu/td/1044.

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The purpose of this study was to explore the socialization process of White faculty at Historically Black Colleges and Universities (HBCUs). Specifically, this qualitative study identified influences and barriers in the socialization process of White tenure-line faculty at two HBCUs. Through the participants shared experiences, both positive and negative themes emerged relative to their perceptions of the socialization process. The positive themes were: the provision of clear institutional values and expectations through colleagues and institutional documentation, as well as establishing and maintaining collegial relationships, particularly with senior faculty members. On the other hand, the participants identified the absence of an orientation and the expectation to publish as barriers they perceived that impacted their experience as they sought promotion and tenure. Overall, White faculty perceived their socialization experiences at HBCUs as positive. The findings of this study assist faculty members and administrators across all institutional types in cultivating a culture that is conducive to the socialization process of all faculty members. Thus, the results not only necessitate the need for future research but also provide recommendations for policy and practice that can be utilized at both Predominantly White Institutions and Historically Black Colleges and Universities.

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35

Barnes, Christina M. "EXAMINING CAMPUS CRIME AT VIRGINIA’S COLLEGES AND UNIVERSITIES." VCU Scholars Compass, 2009. http://scholarscompass.vcu.edu/etd/1816.

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This dissertation examines reported campus crime at Virginia’s institutions of higher education. Utilizing secondary data and content analysis, the research seeks to determine the amount and types of crime occurring on Virginia campuses and which correlates explain such crimes. Three sources of campus crime statistics are included and scrutinized in detail, including the Clery Act statistics, Virginia Incident-Based Reporting statistics and campus crime logs. Regardless of data source, findings indicate that the vast majority of reported campus crime is comprised of property offenses. The research argues to separate analyses by campus police departments versus campus security departments for more meaningful findings. For multivariate analysis, the study employs campus crime logs as the outcome measure for reported campus crime. The results indicate that, in all models, percentage of students living on campus significantly contributes to the explanation and prediction of total, violent/personal, and property crime log offenses reported per 100 students at institutions with either campus police departments or security departments. Additionally, percentage male enrollment was found to significantly contribute to violent/personal offenses reported per 100 students at institutions with campus police departments. Implications of findings and recommendations for policy and future research are discussed.

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36

Reece, Philip David. "Universities as learning organizations : how can Australian universities become learning organizations? /." Reece, Philip David (2004) Universities as learning organizations: how can Australian universities become learning organizations? PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/274/.

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This thesis examines the research issue of universities as Learning Organization. It examines the research problem of 'How can Australian universities become Learning Organization'? This thesis presents the findings from a qualitative study of two publicly funded universities based in Western Australia, using the convergent interview and multiple case study methodology. The 11 convergent interviews were used to establish the ten key dimensions of what, the researcher considered, are necessary for Australian universities to become Learning Organization. The 32 case studies were then used to confirm or disconfirm these ten key dimensions which are listed below: * Leadership * Vision * Organizational culture * Human resource management * Role in society * Accessibility * Resources * Innovation and creativity * Information Communication Technology * Global reach Of the ten key dimensions examined some, such as leadership, vision, Human Resource Management and having sufficient resources, were found to be clearly important to Australian universities becoming Learning Organization. While others, such as the global reach of a university and the accessibility to a university, presented with less clear findings, but still remain as part of the overall basis for Australian universities to become Learning Organization. The findings presented in this thesis represent the combined views of 32 staff members of two West Australian universities and provide many meaningful insights to the current state of two contemporary West Australian universities; one noted primarily as a research university and the other as primarily a teaching university. Finally, this thesis presents a model of what Australian universities could be, as Learning Organization.

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37

Hull, Starr Lee Piland William E. Baker Robert Lawrence. "Academic employees' attitudes toward academic program review in Illinois public universities." Normal, Ill. Illinois State University, 1986. http://wwwlib.umi.com/cr/ilstu/fullcit?p8626591.

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Thesis (Ed. D.)--Illinois State University, 1986.
Title from title page screen, viewed July 15, 2005. Dissertation Committee: William E. Piland, Robert L. Baker (co-chairs), Kenneth H. Strand, Robert A. Pringle, Normand W. Madore. Includes bibliographical references (leaves 161-170) and abstract. Also available in print.

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38

Kristenson, Hjördis. "Vetenskapens byggnader under 1800-talet Lund och Europa /." Lund : Arkitekturmuseet Stockholm, 1990. http://books.google.com/books?id=UD5UAAAAMAAJ.

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39

Humphries, Donna Irene Nisbet. "Canadian universities : a functional analysis." Thesis, University of British Columbia, 1991. http://hdl.handle.net/2429/29672.

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This thesis identifies a university's typical administrative structure for the purpose of establishing a framework which working university archivists can use to acquire control of university records. The organizational structure of Canadian universities is examined with respect to their functions, juridical persons, and their relative competences. This study may be defined as a "functional analysis." The intertwined concepts of function, competence, and juridical persons serve as foundations for this thesis. A function is defined as the whole of the activities, considered abstractly, necessary to accomplish one purpose. A competence is the authority to carry out a determined sphere of activities within one function. Such authority, however, has to be delegated or assigned to a given office or individual, and that office or individual is termed a juridical person. Therefore, a link is forged between a function and a competence through a juridical person, because it is a juridical person who carries out certain duties and responsibilities within a specified function. Since juridical persons create records in the course of executing their competence, a functional analysis establishes the provenance of the records and places the records of an administrative body in the context of their creation. A functional analysis also reveals and explains the relationships and bonds between the records, record series, and record groups that comprise an administration's archival residue. These objectives -- understanding the organizational structure of the administrative body, identifying its functions, determining the provenance of its records, and placing records in the context of the activities that generate them — help archivists and records managers acquire a fundamental level of intellectual control over the administrative body's records. Without this knowledge, archivists and records managers cannot proceed with any of their own practices. By studying the history and development of universities from the Middles Ages to the twentieth century, this thesis identifies four functions which are common to all universities: Sustaining Itself, Teaching, Research, and Service to the Community. A number of juridical persons, either in the form of administrative bodies or individuals who comprise the administrative structure of the university, are then examined, and the functions with which with they are entrusted are ascertained by studying their competences. As a result of this analysis, the typical organizational structure of a university is revealed, the functional provenance of records created by universities (as a whole) are identified, and its records are placed in the context of the activities that generate them.
Arts, Faculty of
Library, Archival and Information Studies (SLAIS), School of
Graduate

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40

Miller, Rodney E. McCarthy John R. "Role orientation of music administrators at selected institutions of higher education." Normal, Ill. Illinois State University, 1988. http://wwwlib.umi.com/cr/ilstu/fullcit?p8907678.

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Thesis (Ph. D.)--Illinois State University, 1988.
Title from title page screen, viewed September 23, 2005. Dissertation Committee: John R. McCarthy (chair), Paul J. Baker, Paul W. Borg, John L. Brickell, William C. Rau. Includes bibliographical references (leaves 193-208) and abstract. Also available in print.

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41

Saliba, Alcyone Baker Paul J. "The vestibular examination and access to higher education in Brazil evidence from Brasilia /." Normal, Ill. Illinois State University, 1990. http://wwwlib.umi.com/cr/ilstu/fullcit?p9101125.

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Thesis (Ph. D.)--Illinois State University, 1990.
Title from title page screen, viewed November 14, 2005. Dissertation Committee: Paul Baker (chair), Kenneth Berk, John McCarthy, George Padavil, Antonio G. Pereira. Includes bibliographical references (leaves 226-228) and abstract. Also available in print.

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42

Cain, David A. McCarthy John R. Chizmar John F. "Analysis of facilities benchmarks as a predictor of institutional quality." Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9804930.

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Thesis (Ph. D.)--Illinois State University, 1997.
Title from title page screen, viewed June 9, 2006. Dissertation Committee: John R. McCarthy, John F. Chizmar (co-chairs), Anita H. Lupo, Stephen Bragg, Robert Arnold. Includes bibliographical references (leaves 84-88) and abstract. Also available in print.

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43

McCullough, Christopher A. "Factors that influence the effectiveness of assessment plans in the improvement and sustainment phase in colleges and universities." Morgantown, W. Va. : [West Virginia University Libraries], 2007. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=5304.

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Thesis (Ed. D.)--West Virginia University, 2007.
Title from document title page. Document formatted into pages; contains xvi, 497 p. Includes abstract. Includes bibliographical references (p. 462-468).

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44

O'Neal, Lawrence M. "Performance funding in Ohio's four-year institutions of higher education a case study /." Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1178749154.

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45

Yeung, Hok-wai. "The role of private financing in higher education in the Philippines and Japan." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1328017X.

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46

Province, Terry Paul Baier John L. "An investigation into the factors leading to the closure of 40 private four-year colleges between 1965 and 2005." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12186.

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47

Osburn, Toby W. Newsom Ron. "Hazard mitigation and disaster preparedness planning at American Coastal University seeking the disaster-resistant university /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9745.

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48

Tolley, David Lancaster. "A music industry program for today's colleges and universities." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1204667945.

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49

Palermo, Rita. "The traits of colleges and universities that influence crime." Connect to this title online, 2009. http://etd.lib.clemson.edu/documents/1263409842/.

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50

Li, Xiaorong. "Communicative Language Teaching in Current Chinese Colleges and Universities." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etd/1297.

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Communicative Language Teaching (CLT) has been prioritized as the key instructional approach in colleges since the Chinese Ministry of Education issued a revised syllabus in 1999 that underlines college EFL students' communicative competence. The issuance of the syllabus was followed by a series of reforms on curricular designs and teaching methods. However, CLT has encountered great resistance. College teachers and learners are constrained by socio-cultural influences such as the perceptions of teachers' roles and ways of learning and teaching (Hu, 2002; Rao, 1996). Although some teachers have shown positive attitudes towards CLT, in general they have failed to practice it communicatively. This thesis discusses solutions and provides suggestions after delineating the difficulties these teachers and learners have encountered particularly. Taking into consideration China's increased global impact and internationallycollaborating programs that are currently conducted in many universities, this thesis highlights that CLT is an applicable approach to improve students' communicative competence.

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Dissertations / Theses on the topic 'Universities and colleges – Marketing'

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