Books on the topic 'Universities and colleges – Marketing'

Naudé, Pete. The marketing strategies of universities in the UK. Manchester: Manchester Business School, 1997.

Hatton, Angela. Marketing for college managers: A workbook for the effective integration of marketing into college planning. Blagdon: The Staff College, 1992.

Gray, Lynton. Marketing education. Milton Keynes [England]: Open University Press, 1991.

Group, Primary Research. The Survey of College Marketing Programs. 2nd ed. New York: Primary Research Group, 2012.

Selling higher education: Marketing and advertising America's colleges and universities. San Francisco: Jossey-Bass, 2008.

Trogele, Ulrich. Strategisches Marketing für deutsche Universitäten: Die Anwendung von Marketing-Konzepten amerikanischer Hochschulen in deutschen Universitäten. Frankfurt am Main: P. Lang, 1995.

Survey of online marketing to foreign students. [New York]: Primary Research Group, 2011.

The survey of college use of video in marketing. New York: Primary Research Group, 2011.

Sporn, Barbara. Universitätskultur: Ausgangspunkt für eine strategische Marketing-Planung an Universitäten. Heidelberg: Physica-Verlag, 1992.

Hollinshead, Betty. Mature students: Marketing and admissions policy : strategies for polytechnics and colleges. [London?]: Polytechnics Central Admissions System, 1990.

Hollinshead, Betty. Mature students: Marketing and admissions policy : strategies for polytechnics and colleges. London: CNAA, 1990.

Council for Advancement and Support of Education and Texas Christian University, eds. Competing for students, money, and reputation: Marketing the academy in the 21st century. Washington, D.C: Council for Advancement and Support of Education, 2002.

Marketing to the campus crowd: Everything you need to know to capture the $200 billion college market. Chicago, IL: Dearborn Trade Publishing, 2004.

Shakespeare, Einstein, and the bottom line: The marketing of higher education. Cambridge, Mass: Harvard University Press, 2003.

Paul, Gibbs, and ebrary Inc, eds. Marketing higher education: Theory and practice. Maidenhead, England: Open University Press, 2009.

An annotated and extended bibliography of higher education marketing. Chicago, IL: American Marketing Association, 1986.

Regini, Marino. European universities and the challenge of the market: A comparative analysis. Cheltenham, UK: Edward Elgar, 2011.

L, Shanklin William, ed. Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography. Metuchen, N.J: Scarecrow Press, 1986.

Richardson, John. Mastering the personal statement: The complete marketing manual for law, MBA, med & grad schools. Toronto, Ont: Richardson Press, 1998.

Moore, Robert M. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

Moore, Robert M. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

Saidov, M. Kh. Ėkonomika, investit︠s︡ii i marketing vysshego obrazovanii︠a︡. Tashkent: "Molii︠a︡", 2002.

Michael, Knapp, ed. Marketing higher and further education: An educator's guide to promoting courses, departments and institutions. London: Kogan Page ; Sterling, VA, 2002.

1972-, Callejo-Pérez David M., ed. The red light in the ivory tower: Contexts and implications of entrepreneurial education. New York: P. Lang, 2011.

The value of education for veterans at public, private, and for-profit colleges and universities: Hearing before the Subcommittee on Economic Opportunity (EO) of the Committee on Veterans' Affairs, U.S. House of Representatives, One Hundred Thirteenth Congress, first session, Thursday, June 20, 2013. Washington: U.S. Government Printing Office, 2014.

Harris, April L. Special events: Planning for success. 2nd ed. Washington, DC: CASE Books, 1998.

Harris, April L. Special events: Planning for success. Washington, DC: Council for Advancement and Support of Education, 1988.

Advancing higher education in uncertain times. Washington, D.C: Council for Advancement and Support of Education, 2006.

Hochschulmarketing, Forum. Unternehmen Universität: Wissenschaft und Wirtschaft im Dialog : 2. Forum Hochschulmarketing der Freien Universität Berlin. Wiesbaden: VS, Verlag für Sozialwissenschaften, 2008.

Öffentlichkeitsarbeit im Rahmen des Hochschulmarketing: Interne und externe Informations- und Kommunikationsbeziehungen der Hochschulen. Frankfurt am Main: P. Lang, 1986.

Westman, Craig. The SEM imperative: Taking enrollment management online. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2007.

Hennig-Thurau, Thorsten. Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagements: Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten. Berlin: Duncker und Humblot, 2004.

Scott, Robert L. How to market your student athlete: Schools, scholarships, and opportunities. 4th ed. Flagler Beach, FL: Athletic Guide Pub., 1997.

Leyland, David G. Marketing academic services: Report of a survey of income generating activities in polytechnics, universities and colleges of higher education. Birminghan: City of Birmingham Polytechnic, 1985.

Teixeira, Pedro, and David D. Dill. Public vices, private virtues?: Assessing the effects of marketization in higher education. Rotterdam: Sense, 2011.

Hochschulrektorenkonferenz. Zur Öffentlichkeitsarbeit der Hochschulen: Empfehlung des 176. Plenums der Hochschulrektorenkonferenz, Bonn, 3. Juli 1995. Bonn: Hochschulrektorenkonferenz, 1995.

United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions. For-profit schools: The student recruitment experience : hearing of the Committee on Health, Education, Labor, and Pensions, United States Senate, One Hundred Eleventh Congress, second session on examining for-profit schools, focusing on the student recruitment experience, and undercover testing to observe marketing practices, August 4, 2010. Washington: U.S. Government Printing Office, 2013.

P, St John Edward, and Joshua B. Powers. Higher education, commercialization, and university-business relationships in comparative context. New York: AMS Press, Inc., 2015.

Lovari, Alessandro, and Davide Orsini. La comunicazione utile: Il caso dell'Università di Siena. Milano: FrancoAngeli, 2005.

Inc, ebrary, ed. Cranberry red: A novel. Madison, WI: Terrace Books, 2010.

Maximova-Mentzoni, Tatiana. The changing Russian university: From state to market. New York: Routledge, 2012.

Zemsky, Robert. Higher education as competitive enterprise: When markets matter. San Francisco: Josey-Bass Publishers, 2001.

Mukerji, Siran, and Purnendu Tripathi. Handbook of research on transnational higher education. Hershey PA: Information Science Reference, 2014.

Eckel, Peter D. Toward higher ground: Reclaiming public confidence in a competitive environment. Washington, D.C: American Council on Education, 2006.

Graystone, John. Marketing colleges. Blagdon: Further Education Staff College, 1990.

Toma, J. Douglas. The uses of institutional culture: Strengthening identification and building brand equity in higher education. Hoboken, NJ: Wiley Periodicals, Inc., 2005.

1947-, Whiteside Richard, and American Association of Collegiate Registrars and Admissions Officers., eds. Student marketing for colleges and universities. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2004.

Gekas, George Andrew. Marketing theory and a conceptual framework for marketing universities. Sault Ste. Marie, Ont, 1992.

Marketing. Stationery Office Books, 1998.

Sedgmore, Lynne, Segemore, and Angela Hatton. Marketing for College Managers. FEDA (Further Education Development Agency), 1992.