Relevant bibliographies by topics / Universities and colleges – Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Universities and colleges – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Universities and colleges – Marketing"

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Wang, Victor X. "Marketing Educational Programs through Technology and the Right Philosophies." International Journal of Technology and Educational Marketing 1, no. 1 (January 2011): 50–59. http://dx.doi.org/10.4018/ijtem.2011010104.

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This article uses a real case to illustrate that marketing educational programs through technology is affected by one’s philosophies positively or negatively, depending on the philosophies adopted. Seven philosophies are discussed in relationship to marketing educational programs via technology. Connections between the seven philosophies and different types of universities/colleges are drawn. Future research directions also revolve around marketing educational programs, Web 2.0 technologies and one’s philosophies. It is recommended that universities/colleges seriously consider hiring those administrators who have adopted the right philosophies as the wrong philosophies will work against the mission of certain academic departments, hence the whole university or college.
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Zhang, Qi, and Xinze Li. "Marketing promotion strategy of liquid foundation products based on university market -Taking CHCEDO as an example." E3S Web of Conferences 275 (2021): 01027. http://dx.doi.org/10.1051/e3sconf/202127501027.

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This article takes CHCEDO as an example to analyze the marketing promotion strategy of the foundation liquid products. From the two perspectives of industry background and market demand, we explore the marketing promotion strategy of the foundation liquid products in Colleges and universities. Finally, we summarize the academic marketing theory model of the liquid foundation products, and provide suggestions for developing the online and offline marketing of the powder liquid industry enterprises in Colleges and universities.
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Prabowo, Harjanto. "Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer." Binus Business Review 3, no. 1 (May 31, 2012): 549. http://dx.doi.org/10.21512/bbr.v3i1.1342.

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Colleges that offer computer education are increasing, partly because of the widespread use of information technology in all areas of life so that it takes labors/computer graduates qualified and applicably ready. This situation also occurs in colleges at Jakarta. This paper presents the results, which aims to reveal the compatibility level of educational services mixed-marketing performance with the interests and expectations of college students. Research conducted is descriptive and verification, while the method of research is an explanatory survey method to 770 students of computer private universities in Jakarta and 54 leaders in computer private universities in Jakarta. The results show that the environment of one individual affects more to college students in processing decision to choose the college compared to educational services mixed-marketing performance. Whereas, the value of education services is not affected by the environmental of students but by educational services mixed-marketing performance and student decision process. There is a mismatch/gap between the educational service mixed-marketing performance to the level of expectations and interests level of students perceived.
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Murray, Janet Y., Russell H. Murray, and Larry E. Lann. "Growth Strategies for U.S. Colleges and Universities." Journal of Marketing for Higher Education 8, no. 1 (June 16, 1997): 41–53. http://dx.doi.org/10.1300/j050v08n01_04.

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Awale, Sushil. "Market Orientation of Tribhuvan University Colleges." Journal of Nepalese Business Studies 13, no. 1 (December 31, 2020): 135–46. http://dx.doi.org/10.3126/jnbs.v13i1.34725.

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Tribhuvan University is the largest university in Nepal. The marketing of educational services is still a debatable issue in Nepal. This study analyzes the market orientation of Tribhuvan University’s constituent colleges and affiliated colleges. The relationship among various dimensions of market orientation like customer focus, addressing student employer need, competition-oriented strategies, integration of organizational activities were examined and the impact of these dimensions was measured in terms of student satisfaction. This study is a quantitative causal analysis. Students of Tribhuvan University affiliated colleges were surveyed on the market orientation of the college. The study found that most of the colleges were not market-oriented. The study showed a positive correlation among student orientation, employer orientation and integrated activities. Further studies could analyze the market orientation of other Nepalese universities and the market orientation of particular faculty of the university.
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Burrell, Darrell Norman, Aikyna Finch, Eugene J. M. Lewis, Maurice Dawson, and Karen D. Bovell. "How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges." International Journal of Innovation in the Digital Economy 12, no. 2 (April 2021): 32–47. http://dx.doi.org/10.4018/ijide.2021040103.

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Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental impacts of printing, paper waste, mailing brochures, and college recruiter travel and transportation. Digital economy innovations in cyber marketing create channels for advertising and promotion without the carbon footprint issues of previous recruiting approaches. This paper uses a content analysis of the literature to explore how sustainable marketing approaches apply digital economy innovations in cyber marketing and digital communications for student global student marketing and recruiting. The goal is to gain actionable and applied knowledge about how sustainable marketing strategies apply digital economy innovations in cyber marketing and digital communication can influence the world of practice.
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Peterson, Robin T., and Frank K. Bryant. "Portrayal of Older Students by Colleges and Universities." Journal of Marketing for Higher Education 9, no. 3 (January 26, 2000): 25–38. http://dx.doi.org/10.1300/j050v09n03_03.

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Wallinger, Linda Moody. "Guidelines for Marketing High School Graduates to Colleges and Universities." NASSP Bulletin 82, no. 597 (April 1998): 108–11. http://dx.doi.org/10.1177/019263659808259718.

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Burrell, Darrell Norman, Sharon L. Burton, Eugene J. M. Lewis, Darrell Ezell, and Dawn Lee DiPeri. "Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies." International Journal of Hyperconnectivity and the Internet of Things 4, no. 2 (July 2020): 38–57. http://dx.doi.org/10.4018/ijhiot.2020070103.

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As the year 2020 emerges, many universities are facing declining student enrollments. Six private liberal arts colleges in New England in the United States have announced they will close their doors. Savvy techniques are needed to stop the decline of enrollments and reach new students. Institutions of higher learning are investigating and using effective marketing strategies to propel recruitment and maintain established enrollment number goals. Changing marketing strategies to include the use of media organizations is driven by the Internet to include social media and artificial intelligence. Robust advertising enrollment techniques to attract potential learners is game-changing. This article explores the 2020 function of Internet practices for branding and marketing purposes at colleges and universities.
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Fu, Qiang. "Based Multimedia Technology in University Teaching Dance Classes and Research." Applied Mechanics and Materials 415 (September 2013): 367–70. http://dx.doi.org/10.4028/www.scientific.net/amm.415.367.

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With the digital age with the rapid development of information technology, marketing, networking, multimedia devices into people's lives, colleges and universities have also appeared in the popularity of multimedia equipment and technology and universal application. Professional teaching dance for universities, from the multimedia technology in university teaching dance development status of the actual situation, respectively, from the college dance theoretical courses, practical courses dance, dance integrated curriculum, explains the meaning and role of multimedia technology in university dance the importance of teaching.
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Dissertations / Theses on the topic "Universities and colleges – Marketing"

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Moe, Leslie D. McCarthy John R. "Evaluation of marketing strategies for the recruitment of international students to United States four-year institutions." Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9819896.

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Thesis (Ph. D.)--Illinois State University, 1997.
Title from title page screen, viewed June 29, 2006. Dissertation Committee: John McCarthy (chair), George Padavil, Rodney Riegle, William Tolone. Includes bibliographical references (leaves 115-127) and abstract. Also available in print.
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Bonnema, Jeanne. "Information needs and source preference of prospective learners at tertiary institutions an integrated marketing communication approach /." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05072007-170508.

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Kozak, Zenobia Rae. "Promoting the past, preserving the future : British university heritage collections and identity marketing /." St Andrews, 2008. http://hdl.handle.net/10023/408.

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Bowler, Venisha E. "Sport marketing plan for the Historically Black Colleges and Universities Basketball Tournament." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-01202010-020313/.

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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.
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Rahman, Nurudeen Kayode. "The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc332194/.

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This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.
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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.

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Thesis (Ph. D.)--Graduate School of Management, University of Western Australia.
Title taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.
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Jones, Mandy. "The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students." Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1706.

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Thesis (MTech (Marketing))--Peninsula Technikon, 2002.
The challenges presented by the restructuring of higher education through The National Plan for Higher Education and the implementation of the National Qualifications Framework will create new possibilities for tertiary institutions. Tertiary institutions will have to be creative and innovative over the next five years to meet these challenges. The National Qualifications Framework will endeavour to provide learners with mobility and easier access to education and training. Competition will be intense and tertiary institutions will have to market themselves effectively. This is exacerbated by the fact that an increased number of private education service providers have entered the market. The successful implementation of the National Plan will require tertiary institutions to develop marketing communication strategies in order for them to attract the desired profile of students. In a restrictive financial environment, tertiary institutions will have to assess and reassess their marketing communication strategies aimed at attracting first-year students. A proper assessment will enable them to allocate funds more efficiently and effectively. In an attempt to address the above concern, this research focused on determining the effectiveness of marketing communication tools employed by Universities and Technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students. The sub-problems that were identified were: • Appropriateness of marketing communication tools attracting desired first-year students and • The impact of marketing communication strategies on the student's decision to study at a chosen tertiary institution. An intensive literature study was conducted followed by an empirical study carried out in two phases.
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Rivers, Gary James. "University selection in Singapore : a case study of students' past and intended decision-making." University of Western Australia. Graduate School of Management, 2005. http://theses.library.uwa.edu.au/adt-WU2005.0072.

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This research focussed Singaporean student decision-making when choosing an institution for university studies. It is contended that if a university does not understand the dimensions of how prospective students make decisions when choosing an institution it cannot meaningfully offer representation to these potential customers. Fittingly, this thesis drew on past research from buyer behaviour and college choice studies. Adapting an established model of consumer decision-making (Engel, Blackwell and Miniard, 1990), the study investigated the degree of compliance with the Extended Problem Solving concept (Howard, 1963), including what factors determined and influenced choices, and whether students learn from past decisions. To this end, an exploratory / descriptive study used mixed methods (Creswell, 1994) to map out the dimensions of student decision-making within an Australian University and Singaporean Association case. Results indicated students? decision-making was closely aligned to simple models and their decision-making steps could be best described as (1) having a need, (2) searching and gathering information, (3) evaluating alternatives, (4) making choice/s, and (5) accepting an offer and enrolling in a university program. Further, respondents did not necessarily engage in extensive searching and gathering activities, as theorised, demonstrated limited learning and had few discernible influences on their choices. The implications for the University-Association case included the need to guide students through their decision-making processes by providing relevant data on which they could make informed choices, relative to career and income advancement. For those indicating that they would choose an institution for postgraduate studies, ensure undergraduate post-choice regret is minimised and offer more choices of management programs so that respondents would consider continuing their studies with the same institution. The study contended that, despite delimits and limitations, contributions to both theory and practise had been made and concluded with several ideas for future research, including proposing two alternative hypotheses.
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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.

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[Truncated abstract] The Australian higher education sector has changed markedly in the last two decades. The size of the sector has swelled in size as new universities have been created from former Colleges of Advanced Education and Institutes of Technology, and succeeding governments have introduced policies that have embedded increasingly corporate and commercial practices into university administration. This has caused the creation of what are becoming known as ‘enterprise universities’. This thesis examines hypotheses arising from two fundamental questions. (i) Given the increasingly market-oriented higher education environment in Australia, will a model developed from the study of services marketing (which has developed since the 1970s as a distinct sub-branch of the Marketing discipline) show itself to be applicable to universities operating in the Australian sector? (ii) If so, are there demonstrable differences in the way in which ‘student customers’ respond in terms of the antecedents of customer satisfaction and customer loyalty within different types of university? . . . The study found that the model tested was highly appropriate for indicating the major antecedents of satisfaction and loyalty in this setting. It showed that the institutional image was a relatively stronger antecedent of perceived value and customer satisfaction than were elements of service quality, and that the model was effective in accounting for a large proportion of the variance found in students’ loyalty to their institution. It also found that there was relatively little difference between students attending different types of university in these matters. It argues that there is an important imperative for Australian universities to take a strategic image management approach to their marketing initiatives, and also issues related to the nature of higher education as a positional and public good.
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Books on the topic "Universities and colleges – Marketing"

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Naudé, Pete. The marketing strategies of universities in the UK. Manchester: Manchester Business School, 1997.

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Hatton, Angela. Marketing for college managers: A workbook for the effective integration of marketing into college planning. Blagdon: The Staff College, 1992.

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Gray, Lynton. Marketing education. Milton Keynes [England]: Open University Press, 1991.

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Group, Primary Research. The Survey of College Marketing Programs. 2nd ed. New York: Primary Research Group, 2012.

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Selling higher education: Marketing and advertising America's colleges and universities. San Francisco: Jossey-Bass, 2008.

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Trogele, Ulrich. Strategisches Marketing für deutsche Universitäten: Die Anwendung von Marketing-Konzepten amerikanischer Hochschulen in deutschen Universitäten. Frankfurt am Main: P. Lang, 1995.

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Survey of online marketing to foreign students. [New York]: Primary Research Group, 2011.

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The survey of college use of video in marketing. New York: Primary Research Group, 2011.

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Sporn, Barbara. Universitätskultur: Ausgangspunkt für eine strategische Marketing-Planung an Universitäten. Heidelberg: Physica-Verlag, 1992.

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Hollinshead, Betty. Mature students: Marketing and admissions policy : strategies for polytechnics and colleges. [London?]: Polytechnics Central Admissions System, 1990.

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Book chapters on the topic "Universities and colleges – Marketing"

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Pedrick, Dennis L. "An Investigation of Perceptual Differences Between Private and Public Colleges and Universities." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 216. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_70.

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Joseph, Mathew, Deborah F. Spake, and Carmen-Maria Albrecht. "Branding Universities: An Updated View of Factors Underlying College Choice." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 370–72. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_101.

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Squire, Maria E. "Teaching Colleges and Universities." In Series in Biomedical Engineering, 76–82. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-76495-5_6.

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Wang, Victor X. "Marketing Educational Programs through Technology and the Right Philosophies." In Marketing Strategies for Higher Education Institutions, 15–24. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4014-6.ch002.

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This article uses a real case to illustrate that marketing educational programs through technology is affected by one’s philosophies positively or negatively, depending on the philosophies adopted. Seven philosophies are discussed in relationship to marketing educational programs via technology. Connections between the seven philosophies and different types of universities/colleges are drawn. Future research directions also revolve around marketing educational programs, Web 2.0 technologies and one’s philosophies. It is recommended that universities/colleges seriously consider hiring those administrators who have adopted the right philosophies as the wrong philosophies will work against the mission of certain academic departments, hence the whole university or college.
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"Marketing and Recruitment." In The Lecturer's Guide to Quality and Standards in Colleges and Universities, 205–25. Routledge, 2005. http://dx.doi.org/10.4324/9780203975534-14.

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Giuseffi, Frank G. "Exploring the Delphi Report's Critical Thinking Framework for Military School Educationists." In Advances in Educational Marketing, Administration, and Leadership, 265–80. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6636-7.ch012.

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This chapter advances the argument that military colleges and universities should infuse and implement critical thinking in learning experiences to explore and develop values, character traits, and leadership skills in students (cadets). The chapter first surveys the literature concerning critical thinking, drawing from historical, philosophical, psychological, and educational evidence. The chapter then elucidates the Delphi Report's findings about CT and contends that military school educationists use the report as a guide for instructional strategies and educational experiences with students (cadets). By embracing the fundamentals of critical thinking through several perspectives and leveraging the elements of CT identified in the Delphi Report, military colleges and universities can initiate a renewed interest in leveraging the advantages of CT in their courses, offering students opportunities to become capable officers, productive citizens, and moral people.
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Miller, Michael T., and Daniel P. Nadler. "Creating a Value Added College Environment." In Advances in Educational Marketing, Administration, and Leadership, 85–100. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0024-7.ch004.

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This chapter explores how colleges and universities have struggled to define who they are and what they are responsible for doing. From the understanding that society increasingly equated educated with employed and highly compensated, the discussion traces the formal and informal education student receive on a college campus. Extending the idea of a formal curriculum to the ‘hidden curriculum,' that is, the unintended learning and experiences students encounter on campus. The hidden curriculum can play an important role in the student development process, and in many cases, has become the de facto value-added experience on campus. College policy makers and leaders can use the hidden curriculum to their advantage in working with students, but must first take the step of creating expectations for this curriculum and align their activities with their projected outcomes.
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Mohamad, Shafi, and Syed Farhan Akbari. "The Global Pandemic and Challenges for Tertiary Education in Malaysia." In Advances in Educational Marketing, Administration, and Leadership, 204–18. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8279-4.ch012.

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The global pandemic and subsequent series of movement control orders (MCOs) imposed by the Malaysian government have severely impacted the tertiary education sector comprising both public and private universities in Malaysia. Private colleges and universities in Malaysia now face increased financial pressures as enrolments of students have either been cancelled outright or deferred. Whilst full-time employees in the tertiary education sector face additional pressures to handle these disruptions, contractual staff members face the risk of unemployment resulting from the non-renewal of their existing teaching contracts. Even if some of these classes can be moved online, challenges remain; for example, scientific research and classes that require physical access to laboratories for the conduct of experiments will be impacted.
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Brennan, Jason, and Phillip Magness. "Why Most Academic Advertising Is Immoral Bullshit." In Cracks in the Ivory Tower, 46–81. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846282.003.0003.

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This chapter criticizes how universities and colleges market themselves to potential students. In particular, it examines how they promise (or at least strongly insinuate) that they will transform students, teach them to think, and turn them into leaders. The problem is that very little evidence exists that universities succeed in doing any of these things. Thus, universities engage in, if not quite false advertising, what might instead be called negligent advertising. They are not exactly lying, but selling snake oil. There is no proof that universities deliver, or are capable of making good, on most of their promises. Universities do not just engage in unethical marketing. Rather, they seem to not even do much educating.
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Tate, Thomas L. "Developing Leaders of Character at the Federal Service Academies." In Advances in Educational Marketing, Administration, and Leadership, 165–92. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6636-7.ch008.

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The chapter provides an overview of the practice of leadership development at the United States Military Academy, the United States Air Force Academy, and the United States Naval Academy. The service-specific mission and core values provide a foundation for a theoretical review of leader, leadership, and human development theories currently implemented at selected service academies. The practical application of these models is then illustrated in an overview of leader and leadership education and training throughout the 47-month academy experience. The chapter concludes with some final thoughts concerning the influence of the military model in traditional colleges, universities, and preparatory schools.
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Conference papers on the topic "Universities and colleges – Marketing"

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Cao, Yong-zhen. "Research on Establishment Framework for Theory of Socialized Service Marketing Mix in Stadiums and Gymnasiums of Colleges and Universities." In 2010 International Conference on E-Product E-Service and E-Entertainment (ICEEE 2010). IEEE, 2010. http://dx.doi.org/10.1109/iceee.2010.5660309.

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Li, Wenli. "Construction of the Mode of Practical Training for Entrepreneurial Education in Colleges and Universities-Marketing Specialty Taken as Example." In 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/emim-17.2017.89.

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Ciucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.

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As a dynamic transformation of the economy, companies put pressure on universities and other educational suppliers to deliver the labor force with new knowledge and skills required, to ensure their innovation and competitiveness. Because of these dynamics, students are also under pressure when they must decide about future jobs. There is also confusion in the mind of young adult that needs to bear the influence of public media, social media, online communities about the personal development in regional, national, or global environment. In this case, universities and high schools have to inform about trends and perspectives of future career and support students in their choice but they lack of communication capabilities or marketing aspects are overestimated. Our study is based on an online survey with more than 500 participants from Mures county high schools during the 2018-2019 academic year. Most of the student wants to continue their study at university 83,2 %. As a preferential channel of information about university programs students voted as very useful, university websites and meetings with representatives of faculties. The main fields students interested in are: business, engineering, informatics, medicine, public administration and law. Around 13.4% of the high school students intend to continue their study abroad. Almost half of the respondents have clear idea of study program to be chosen. Regarding the influence factors of their choice, family and acquaintances who are already university students have the higher impact rather than colleagues, friends and professors. When referring to criteria for choosing the future university, they favor the number of tax-free places and international mobility. Generally, we can say that students consider university the most important next step in their future career and they proof themselves rather independent to decide about this step. Our study also emphasizes significant levels of indecision and we will deepen our further research for better understanding of the phenomenon.
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Štofková, Jana, Stanislav Štofko, and Zuzana Štofková. "MARKETING COMMUNICATIONS WITH STUDENTS AT UNIVERSITIES." In International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/iceri.2016.0639.

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Meng, Xianyu, Xiaoyan Cai, Lina Lu, Yu Ge, and Jie Gao. "The military management in colleges and universities." In Second International Conference On Economic and Business Management (FEBM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/febm-17.2017.97.

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Flatland, Robin, Ira Goldstein, MaryAnne L. Egan, Scott Vandenberg, Meg Fryling, and Sharon Small. "Connecting Colleges/Universities and Local High Schools." In SIGCSE '18: The 49th ACM Technical Symposium on Computer Science Education. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3159450.3159570.

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Karpova, Svetlana, and Olga A. Burukina. "MARKETING TRENDS IN HIGHER EDUCATION: UNIVERSITIES’ TOOLBOX." In 11th International Conference on Education and New Learning Technologies. IATED, 2019. http://dx.doi.org/10.21125/edulearn.2019.2511.

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Ebner, Jacqueline, Shwe Sin Win, Swati Hegde, Scott Vadney, Anahita Williamson, and Thomas Trabold. "Estimating the Biogas Potential From Colleges and Universities." In ASME 2014 8th International Conference on Energy Sustainability collocated with the ASME 2014 12th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/es2014-6433.

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Academic institutions present a unique opportunity for anaerobic digestion (AD) projects in that they have a concentrated population that generates waste, utilizes heat and electrical power, and often are motivated to implement sustainability initiatives. However, implementation of AD on college campuses in the U.S. is only beginning to emerge and data required to size and operate digesters are limited. This paper provides formulae to estimate food waste generated at college and university campuses base upon data collected at the Rochester Institute of Technology. Bottom-up and top-down estimates are presented and results are compared to an extensive review of publicly available data from other colleges and universities. The bottom-up methodology resulted in a lower estimate (18 kg food waste/enrolled student) than the top-down estimate (29 kg/enrolled student). Both were significantly lower than the estimate previously reported in the literature (64 kg/enrolled student). Bench-scale co-digestion experiments of the food waste with dairy manure resulted in a methane yield of 437 ml CH4/g VS. Applying this methodology to only 4-year colleges in New York State has the potential to generate 27 million GJ of energy from food waste.
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"On Badminton Layered Teaching in Colleges and Universities." In 2018 4th International Conference on Education, Management and Information Technology. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icemit.2018.230.

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"Study on Charging Management in Colleges and Universities." In 2018 4th International Conference on Education, Management and Information Technology. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icemit.2018.269.

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Reports on the topic "Universities and colleges – Marketing"

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Avery, Christopher, Mark Glickman, Caroline Hoxby, and Andrew Metrick. A Revealed Preference Ranking of U.S. Colleges and Universities. Cambridge, MA: National Bureau of Economic Research, October 2004. http://dx.doi.org/10.3386/w10803.

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Brown, Jessie, and Martin Kurzweil. Funding Socioeconomic Diversity at High Performing Colleges and Universities. Ithaka S+R, February 2017. http://dx.doi.org/10.18665/sr.294278.

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Klaff, Daniel, and Ronald Ehrenberg. Collective Bargaining and Staff Salaries in American Colleges and Universities. Cambridge, MA: National Bureau of Economic Research, March 2002. http://dx.doi.org/10.3386/w8861.

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Beeson, Patricia, and Edward Montgomery. The Effects of Colleges and Universities on Local Labor Markets. Cambridge, MA: National Bureau of Economic Research, March 1990. http://dx.doi.org/10.3386/w3280.

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Hill, Catharine Bond, Martin Kurzweil, Elizabeth Pisacreta Davidson, and Emily Schwartz. Enrolling More Veterans at High-Graduation-Rate Colleges and Universities. Ithaka S+R, January 2019. http://dx.doi.org/10.18665/sr.310816.

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Johnson, James R. Research Capability Data on Selected Historically Black Colleges and Universities (HBCUs). Fort Belvoir, VA: Defense Technical Information Center, November 1992. http://dx.doi.org/10.21236/ada265049.

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Ehrenberg, Ronald, Hirschel Kasper, and Daniel Rees. Faculty Turnover at American Colleges and Universities: Analysis of AAUP Data. Cambridge, MA: National Bureau of Economic Research, January 1990. http://dx.doi.org/10.3386/w3239.

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Fryer, Roland, and Michael Greenstone. The Causes and Consequences of Attending Historically Black Colleges and Universities. Cambridge, MA: National Bureau of Economic Research, April 2007. http://dx.doi.org/10.3386/w13036.

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Le, Cindy, Elizabeth Davidson Pisacreta, James Dean Ward, Jesse Margolis, and Heidi Booth. Policies to Ensure Equitable Access to Well-Resourced Colleges and Universities. Ithaka S+R, October 2020. http://dx.doi.org/10.18665/sr.313963.

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Pisacreta, Elizabeth Davidson, Emily Schwartz, Catharine Bond Hill, and Martin Kurzweil. Federal Policies for Increasing Socioeconomic Diversity at Selective Colleges and Universities. Ithaka S+R, March 2021. http://dx.doi.org/10.18665/sr.314921.

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