Dissertations / Theses on the topic 'United States Marketing'
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Sokoloski, Joseph A. "Strategic PSYOP management : a marketing management approach /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FSokoloski.pdf.
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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.
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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.Department of Educational Leadership
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Gorsline, Christie Bayless. "Marketing classroom philosophy to achieve critical literacy." CSUSB ScholarWorks, 1994. https://scholarworks.lib.csusb.edu/etd-project/868.
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Patel, Apurva Ashok. "An analysis of Nescafé in the United States and India." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.
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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.
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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function.Department of Journalism
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Almojel, Suliman. "Characteristics of United States Seafood Consumers." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.
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In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in households, higher income households, and households residing in the Atlantic and Gulf Coasts were variables that significantly impacted seafood expenditures.
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Sease, Kasey Marie. "Marketing Agencies For Science: Nonprofits, Public Science Education, And Capitalism In Modern America." W&M ScholarWorks, 2021. https://scholarworks.wm.edu/etd/1627047885.
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“Marketing Agencies for Science: Nonprofits, Public Science Education, and Capitalism in Modern America” explores how the manmade environment of capitalism generated and transformed nonprofit public science education from the nineteenth century to today. Each chapter considers four untold histories of public-serving organizations—including the Smithsonian Institution and the Science Museum of Virginia—across nearly 200 years to identify common trends in, and unique transformations to, the ways that Americans teach each other about science. Ultimately, nonprofit institutions taught Americans more than lessons in physics or chemistry; they communicated the practical value of scientific knowledge to attract visitors and financial support. For-profit aspects of capitalism, including mass production and the accumulation of capital, were integral to the ways that philanthropic and public-serving organizations—typically designated as nonprofits today—first created and continued to offer science education. The public that nonprofits targeted varied over time, and immigrants, African Americans, and women of all backgrounds demanded affordable access to science instruction, effectively forging a gateway into scientific professions that are still in need of greater diversity today. Furthermore, nonprofit institutions blurred the boundary between accessible science information and profit in the United States as they developed profit-seeking forms and strategies to support public-serving ventures. As such, this project, unlike others that examine public science education, emphasizes how people reproduce and change the conditions of capitalism while embracing its underlying assumptions. Research institutions sold accessible science books to survive economic depressions; curators designed exhibitions to communicate an intimate relationship between scientific discoveries and economic progress; and for-profit corporations funded groundbreaking innovations that redefined, and increased the cost of, science education. As capitalism changed in the twentieth and twenty-first centuries, so too did the lessons that nonprofits communicated to Americans about science.
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Clute, Kevin P. "A study of wildland fire communications in the United States." Connect to resource, 2000. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1125587904.
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Ford, Conny (Conny M. ). "Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc278064/.
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The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
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Kleinknecht, Wolfram. "Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc278816/.
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The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
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Rainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /." Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.
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Ahearn, John P. (John Patrick). "A History of Contemporary Independent Film Marketing in the United States (1989-1998)." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc277701/.
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This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.
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DuBreuil, Katherine Michelle. "Exploring Potential Innovative Marketing Approaches for US Agribusinesses." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23313.
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Agribusinesses are multifaceted businesses that may be involved in all the phases of agricultural production, processing, manufacturing, distributing, and retailing. Although US agriculture is a multi-billion dollar industry, the majority of agribusinesses are considered small firms, having less than $250,000 in annual gross sales. This study investigates potential innovative marketing approaches for US agribusinesses, specifically for small farms and agribusinesses. One marketing approach involves an agritourism marketing tool based on an agricultural geocaching program, AgCache. The second proposed marketing approach explores the specialty crops marketing channel to institutional foodservice establishments. For AgCache, exploratory qualitative analysis was first conducted through a series of in-depth interviews with current AgCache site owners. This was followed by survey data collection and analysis using a probit model to assess the interest in hosting an AgCache. For the specialty crops marketing channel, a probit model was utilized in order to assess the barriers faced by small-scale specialty crop producers as well as their interests in selling to institutional foodservice establishments. Specific attention was paid to logistic and food safety marketing constraints. The results reveal that with adequate attention towards specified barriers, the two marketing approaches can be implemented by US agribusinesses. As well, there is also a strong interest by small farms and agribusinesses to implement these two marketing approaches. This study provides information valuable not only to small farms and agribusinesses, but also to rural communities\' economic development and stakeholders involved in the agricultural industry. Results will be of interest to those in, and seeking to support agribusinesses and small-scale farms.Master of Science
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Duvall, Paul Mason. "Assessing Eastern White Pine Lumber Production and Use in the Eastern United States." Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/10167.
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A survey of primary and secondary manufacturers of eastern white pine (EWP) was executed within three regions of the Eastern US: New England, Mid-Atlantic, and Lake States. Two hundred ninety-six usable questionnaires were returned in total, with 185 coming from primary manufacturers and 111 from secondary manufacturers of EWP. The data from these surveys was used to identify differences in market characteristics between the three regions producing EWP, and also between primary and secondary industries.
It was found that markets for EWP were growing in all three regions. Overall growth among primary manufacturers was estimated at 6.9% during the next 5 years, with 18.9% expected from the secondary industry. Industry members in all three regions reported that they would be able to sell more EWP products if they could get more logs. This theme of log shortage and availability was present in all three regions, and likely has to do with the loggers in those regions and how much importance they place on harvesting EWP.
Results indicated that primary manufacturers overestimated how highly secondary manufacturers valued machinability, product range, and the rustic look of EWP, as significant differences were found in all of those categories. This implies that sawmills need not emphasize these aspects as much as they have been, as they are less important to customers than sawmills may have believed. Conversely, primary manufacturers underestimated how highly secondary manufacturers valued on-time delivery, consistent price, JIT delivery, and flexible payment options. These results suggest that EWP sawmills would be able to gain an advantage by putting more effort into providing these services.
The effect of imported species appeared to be less than anticipated, with more than one-half of both primary and secondary respondents reporting that imports had had no impact on their operation. However, primary manufacturers were more likely to report a negative effect than their secondary counterparts, with negative response rates at 41% and 20%, respectively.Master of Science
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Ritteman, Thomas Arthur. "Grains, Trains and Aqua-Mobiles." Thesis, North Dakota State University, 2010. https://hdl.handle.net/10365/29633.
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Grain shippers are constantly faced with making merchandising and logistical decisions while trying to achieve a positive net margin. They have to decide how much grain to sell and when the most opportune time to do so occurs. In addition, decisions regarding how much freight should be acquired and where grain should be shipped need to be addressed. These decisions are met by several sources of risk such as futures spreads, basis levels, transit times, equipment placements, and farmer deliveries. The primary objective of this thesis was to develop a model to determine both the optimal amount of grain that should be sold in the pipeline and the optimal amount of freight that should be hedged by grain shippers through the use of forward shipping mechanisms. Certificates of Transportation (COTs) offered by the Burlington Northern Santa Fe (BNSF) Railway were used to represent forward shipping mechanisms in this thesis. A stochastic simulation model of a prototypical grain shipper containing three country elevators and two export facilities was developed. A sensitivity analysis was conducted on merchandising and logistical variables to evaluate different scenarios. The analysis revealed that committing to too many shuttle COTS limited the shipper's flexibility, forced sales to be made in suboptimal periods, and significantly increased the level of demurrage. The type of freight ordering strategy implemented by each elevator ultimately determined the overall sustainability of the firm; shippers need to diversify the type of freight they commit to because ordering too much long-term freight can result in bad sales decisions, whereas relying only on short-term freight is costly and inefficient. Not being able to quickly adapt to volatile market conditions can result in making bad selling decisions and untimely freight purchases which can hinder the longevity of a firm.
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Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.
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This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
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Lauck-Dunlop, Penny L. Crystal Jill. "Marketing war a case study comparison of wars between the United States and Iraq /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SPRING/Political_Science/Dissertation/PENNY_LAUCK_002.pdf.
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Sancewich, Brian Robert. "Agricultural marketing and risk management strategies: an analysis of the United States livestock industry." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17158.
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Doctor of PhilosophyDepartment of Agricultural Economics
Tian Xia
This dissertation examines several different issues regarding pricing and contracting decisions as well as risk management practices affecting the Unites States livestock industry. The resulting policy and market implications are applicable to industry stakeholders in the beef cattle industry. Each topic is presented in the following chapters. Chapter 1 uses time series techniques to identify movements in regional fed cattle prices under a mandatory price reporting system. Mandatory price reporting altered the structure of livestock markets by requiring supply and demand conditions to be reported twice daily thereby affecting the price discovery process. Results suggest the level of information flow and the transparency of prices increased, markets respond to new information quicker, and larger volume markets behave as a price leader to smaller markets with less volume. Chapter 2 uses closeout data to measure the variability of profits in fed cattle production. A mean-variance approach was used to model yield risk factors relevant to and known at the time cattle are placed on feed. Results indicate yield factors were influenced by several preconditioning variables such as gender, placement weight, feedlot location, placement season, and overall animal health and vitality. Estimates from the yield equations were then used to simulate the overall ex-ante distribution of expected profits for the cattle feeder and the results provide information regarding the effect of production risk and price risk on cattle feeding profits.
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Kreydatus, Elizabeth A. "Marketing to the 'liberated' woman: Feminism, social change, and beauty culture, 1960--2000." W&M ScholarWorks, 2005. https://scholarworks.wm.edu/etd/1539623483.
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This dissertation is a study of the influence of the women's movement on the marketing of beauty products between 1960 and 2000. The first and last chapters study feminist critiques of normative beauty standards and explore the challenges feminists faced when they tried to effect cultural change.;While the dissertation is framed by analysis of feminist engagement with beauty culture, the bulk of the dissertation examines beauty industries, focusing on the ways that these industries reflect debates over woman's identity and status. Chapter two traces the marketing of perfume between 1960 and 2000 by chronicling changing advertising campaigns as marketers adapted to and participated in social change. The third chapter explores the direct sales strategies of Mary Kay Cosmetics, a company dependent on independent consultants, typically women, to market its products. Finally, chapter four details the genre of beauty advice books and articles, focusing on how the tone and content of this advice has been shaped by the social world of the advisor. By looking specifically at these beauty industries, these chapters demonstrate the ways that ordinary Americans engaged with feminism in their professional lives.;These case studies illuminate late-twentieth-century debates over womanhood, sexuality, and femininity that took place within the business world and the culture at large. Ultimately, this dissertation offers a clearer picture of the interconnections between beauty marketing and feminism, highlighting the ways in which social movements affect the industries they critique.
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Zieger, Jason Peter. "Rise of the "Indian Doctors": Charity Shaw and the Marketing of Indian Medicine." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626568.
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Idrus, Roszehan Mohd. "Export marketing decision-making by wood household furniture manufacturers in Malaysia and the United States." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40198.
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This dissertation presents export decision-making information meant to complement the array of information available to wood furniture manufacturers, relevant government agencies, and marketers. It utilizes data obtained from a literature search as well as from a national survey of 947 wood household-furniture manufacturers in the U.S. and 310 manufacturers in Malaysia. Personal interviews were also carried out to support as well as to add depth to the quantitative data.
This report includes a detailed look at the global export market opportunities for wood household furniture. For U.S. manufacturers, potential markets are its NAFTA partners - Saudi Arabia, the European Union, and the Pacific Rim countries. However, U.S. companies need to focus more on exporting and not be totally dependent on the domestic markets.
As for Malaysian manufacturers, the U.S. will remain as the largest market for their products. However, this may change with the competition that Malaysia faces with other Asian nations such as China, Indonesia, and Thailand. Furthermore, Malaysia, a tropical wood producing country, may lose its market share if U.S. consumers start to demand environmentally friendly wood furniture products.Ph. D.
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Peoples, Patty Sue. "Bike racing sponsorships as a means to meet a corporation's marketing and promotional objectives." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1087.
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Gustin, Mary Elizabeth. "The intention to purchase a night's stay in a hotel: an empirical test of the Hines' model of responsible environmental behavior." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40042.
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This study was approached with a desire to move forward the body of knowledge concerning environmental research as it pertains to the hospitality industry. The endeavor was undertaken with the belief that concern and awareness about the environment is not a passing fad but a fundamental shift in society. In order for any business to survive it must keep up with changes and meet the demands of consumers. The research efforts in this study were aimed at establishing the validity and reliability of a consumer behavior model specifically related to environmental behavior.
The purpose of this dissertation was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Hines (1984) developed a conceptual environmental consumer behavior model based on a meta-analysis of literature on environmentally responsible behavior. Hines' conceptual Model of Responsible Environmental Behavior utilized knowledge, abilities, attitudes, personal responsibility and locus of control to predict environmental behavior. The goal of this study was to empirically test an adapted version of Hines' Model of Responsible Environmental Behavior. This adapted version utilized knowledge, attitudes and perceived self-efficacy to predict consumers' intentions to purchase a night's stay in a hotel.
Canonical correlation analysis was used to test the relationship between intention and each of the variables (knowledge, attitudes and perceived self-efficacy) in Hines' model. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The Hines' Model of Responsible Environmental Behavior was more useful in predicting consumers' intention to purchase a night's stay in a particular hotel than each variable individually. The model tested in this study has laid the foundation for developing a sound environmentally responsible consumer behavior model. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel.Ph. D.
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Silveira, Christopher. "User information and the bus stop: designs and applications in the United States and Canada." Thesis, Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/47530.
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Bus stops are interwoven into the urban landscape, providing direct access to the transit system and offering upfront information to users. This contact creates an ever-present opportunity for transit agencies to market their services to the public and attract ridership. The purpose of this thesis is to help transit agencies exploit this opportunity through the development and deployment of user information. The thesis examines how agencies are leveraging bus stop infrastructure in the United States and Canada. Site visits were conducted at twenty-nine transit agencies across the continent with observations photographed and processed into matrices. The photographs provide examples of innovative ways in which agencies have employed elements, while the matrices reveal the current state of the practice. The thesis concludes with recommendations for the conceptualization and development of bus stop signage that integrate many of these innovative elements as well as ADA regulations to improve user information at transit agencies.
The findings of this thesis may be of interest to transit agencies that are seeking to construct a new or improve upon an existing user information system as well as to those interested in or studying public transit, wayfinding, or environmental graphic design. While there exists a large degree of difference as to the level of information that is made available to users in different transit agencies, all agencies have room to improve.
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Demirciftci, Tevfik. "An analysis of distribution channel parity and yield management practices in United States hotels." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 122 p, 2007. http://proquest.umi.com/pqdweb?did=1338892101&sid=8&Fmt=2&clientId=8331&RQT=309&VName=PQD.
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Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.
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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
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Moe, Leslie D. McCarthy John R. "Evaluation of marketing strategies for the recruitment of international students to United States four-year institutions." Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9819896.
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Thesis (Ph. D.)--Illinois State University, 1997.Title from title page screen, viewed June 29, 2006. Dissertation Committee: John McCarthy (chair), George Padavil, Rodney Riegle, William Tolone. Includes bibliographical references (leaves 115-127) and abstract. Also available in print.
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Rossi, Audrey Laëtitia. "Generation Y online shopping behaviors and habits." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2302.
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Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
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Stoker, Carol, and Stephen Mehay. "Recruiting, advertising and marketing strategies in all-volunteer force nations case studies of Canada, Australia, the United Kingdom, and the United States." Monterey, California. Naval Postgraduate School, Graduate School of Business and Public Policy, 2011. http://hdl.handle.net/10945/24422.
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Barton, Mica Waggoner. "A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc279180/.
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This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
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Labre, Nathalie Sandra. "An instance of the trade between the United States and Latin America applied to the playground industry." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1960.
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This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.
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Hirsch, Gwen N. "Marketing in the Forest Service : a focus on agency image /." Master's thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-01262010-020025/.
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Banchuen, Woraphat. "A comparative study of product placement in movies in the United States and Thailand." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3265.
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The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
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Green, Kris R. "Recruiting and maintaining dairy cooperative members : a strategy for reducing the free rider problem /." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-05042010-020208/.
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Wang, Wenlin. "A comparison of cosmetic advertising between the United States and Taiwan: A content analysis." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2942.
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The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
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Enlil, Rhiannon. "Drinking Decisions: Twentieth-Century Marketing and Tradition in New Orleans Alcoholic Beverage Trends." ScholarWorks@UNO, 2019. https://scholarworks.uno.edu/honors_theses/125.
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Over the past twenty years, the national beverage industry adapted to a growing interest in historic cocktails and classic recipes. Among the many rediscovered classics, New Orleans’ own century-old recipes, like the Sazerac cocktail, garnered praise, national attention, and consumer embrace – even legislative endorsement. However, for most of the past forty years, the city retained a reputation as a place for wild abandon doused in alcoholic beverages of mediocre pedigree. Rather than dismiss the evolution of drinking trends from elegant, classic recipes to indulgent, high-proof booze-bombs as an inherent choice of local drinkers, this paper explores evidence in historic menus and the scholarship in New Orleans tourism marketing. From a careful examination of bar guides, advertisements, newspaper articles, menus and reviews, it is apparent that New Orleans did not eschew its appreciation for traditional, old-time cocktail customs. Rather, two parallel stories unfold; locals continued to demand beverages from previous generations, while business owners recognized the need to accommodate visitors wanting to experience the city’s liberal relationship with liquor. Though the local community is not always harmonious with the dependency on tourism, local bar operators continually offered traditional, historic drink options while also catering to the needs of tourists who chose New Orleans for the escapist experience the city marketed.
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Piguet, Christina. "An evaluation of the current marketing strategies being used by hospitality and tourism programs in the United States." Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001piguetc.pdf.
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Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.
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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information in prescription drug direct-to-consumer television advertising. A new analytical method is created and used to assess the consistency between the messages contained in the voice track, the primary visual images, and the superscript/ subscript text. The results indicate that risk and benefit messages in this DTCA sample lack functional equivalence. However, it is important to properly frame these findings as the study does not evaluate viewer comprehension of the various message structures.
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Menon, Ajay. "An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods." Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc332691/.
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The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture of consumer goods and industrial capital goods. A theoretical framework that details performance effects of selected variables was developed. Drawing upon previous research in Marketing, Management, Economics, and Strategic Planning, propositions and hypotheses were developed. The data required to test the hypotheses was obtained from the PIMS data base of the Strategic Planning Institute. Several GLM procedures including ANOVA, ANCOVA, and Multiple Comparison tests, such as SNK, Tukey and Bonferroni, were employed to test the various operational hypothesis. The results show that product and image based dimensions of quality impact RoT differentially for consumer goods and industrial capital goods. The extent of the difference depends on the order of market entry and the product's stage in the product life cycle. On the other hand, service based dimensions of quality did not impact ROI differentially for pioneers and non-pioneers. Similar results was found across stages of the product life cycle.
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Arredondo, Christina Marlene. "The affects [sic] of behavior on celebrity image." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2627.
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Blanco, Katie Briana. "Factors Influencing ESL Students' Selection of Intensive English Programs in the Western United States." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/7697.
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Intensive English Programs (IEPs) play an important role in helping speakers of other languages gain necessary language, cultural, and educational skills to succeed in an English-speaking environment (Hamrick, 2012; Toner, 2017). Previous research has investigated factors that influenced student choice of IEPs located in the southeastern portion of the U.S. (Williams, 1994) and in California (Jones, 2013). This study identified factors that influenced ESL students who chose to further their English language education at IEPs located in the western United States. Particular influences that were probed included program, location, student services, and marketing factors. Moreover, this study examined the previously uninvestigated relationship between factors that influence student choice and the size of the program in which students enroll. A Qualtrics survey was used to gather data and was modeled on the questionnaires of previous studies investigating IEP students' choice of program (Jones, 2013; Williams, 1994). Results indicated that with regard to program factors, participants highly valued IEPs that provided an intense learning experience, were well respected, and had excellent teachers. Location factors of greatest importance were the safety of the school and community, and the good reputation of the city where the program is located. Students perceived that the most important student services that programs offered were academic or personal counseling, immigration services, and out of class activities. The marketing factors that were rated highest in importance were the program's website, referrals from former students, and the ability to communicate online with the school. A surprising finding was that social media appeared to be of minimal to moderate importance in influencing students' decisions, but of the platforms investigated, Facebook was identified as the most influential. Implications of these findings are then discussed for program directors of IEPs seeking to attract new students as well as maintain and grow their respective programs.
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Ejiasa, Cyprian Onyeogadirimma. "The exchange rate and the competitiveness of U.S. agricultural commodity trade /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487259125220352.
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KING, RONALD RAYMOND. "EFFECTS OF CHANGES IN THE LEVEL OF PUBLIC DISCLOSURE ON THE ACQUISITION OF PRIVATE INFORMATION: AN EXPERIMENTAL MARKETS INVESTIGATION." Diss., The University of Arizona, 1986. http://hdl.handle.net/10150/183886.
Full textAbstract:
This study reports the results of experimental laboratory markets designed to test two propositions set forth by Verrecchia 1982 . The first proposition addressed the change in the level of private information acquisition given a change in the level of public information in a competitive market. The second proposition considered the amount of informedness in the market given an increase in the level of public information and the resultant change in private information. The development of these propositions was motivated by the ambiguous results produced from the market-based accounting research investigating the impact on market price of mandated accounting disclosures. A limitation of the market based research is the inability to control for changes in the level of private information acquisition given a change in the level of public information which may explain the ambiguous results. A laboratory markets method was used to test the propositions because of the control provided by this research method. The market mechanism employed was a version of the PLATO computerized double-auction mechanism described by Smith, Suchanek, and Williams 1985 . This trading mechanism allows traders to communicate bids and offers and to form contracts to buy and sell assets in a computerized market which provides a high degree of control. In addition to the market for assets, a posted offer market for private information was used to allow traders to acquire private information. The results show significant decreases in private information acquisition in markets with higher levels of public information. Thus, public and private information appear to be substitute goods in this experimental setting. The results also indicates that the variance of contract prices around the true dividend value is significantly greater in markets with lower levels of public information. This remains true when controlling for possible confounding variables including market day, the contract number, the dollar value of private information, and the number of informed traders that executed the contract.
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Seger, Christina Rabe. "Alaskan prospects: Using the mining prospector image in early twentieth-century Alaska." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/279895.
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In the first two decades of twentieth-century Alaska, various groups portrayed the mining prospector as a central Alaskan figure despite the fact that the actual prospector was neither the image maker nor always part of the desired end. Political and economic interests and policies were promoted aggressively by rhetorical arguments; in Alaska, these arguments used the ideals found in the nineteenth-century prospector image as an ideological cover and a material means for early twentieth-century economic and political goals of industrial growth and regional development. The prospector was one of the most complex of Western characters, a prototype that was a product of American cultural, economic, legal and political ideals and notions about the individual and individualism. The mining industry, federal agencies overseeing Alaskan mining, and Alaskan promoters all used prospector images to entice mineral seekers to Alaska, but they also worked to direct prospectors in material ways to ultimately aid their own industrial-based goals of Alaskan growth and settlement. Actual Alaskan prospectors could not fully live up to their images. They faced many challenges in Alaska, but were able, through hard effort, to achieve a limited self-sufficiency. Prospector images were also at center-stage of ideological and rhetorical debates to determine land use policy of Alaskan coal lands, despite the simple fact that actual mineral seekers had little to do with coal mining development. Prospector images also carried political meanings in the struggle for Alaskan home rule. Using this fluid iconic figure did have material consequences, although in the end the political economy had greater influence in Alaskan development.
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Harrison-Hill, Tracey, and n/a. "Implications of Long Haul Travel on the Marketing of International Tourism." Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.
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Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: to assess the extent to which a destination being a long haul from its target market affects the choice of this destination; and to consider the marketing implications of the above with a focus on the selection of Australia, as compared to competitive destinations, by the US holiday market. Data were collected from two samples: the West Coast of the US and the East Coast of Australia. The instrument for the US sample collected information on the respondents' choice set structure, attribute importance in selecting a long haul destination, perceptions of the long haul destinations of Australia and Italy, and sociodemographics. The instrument for the Australian sample collected information on the respondents' choice set structure, attribute importance for both long haul and short haul destination selection, perceptions of the long haul destination of the US and the short haul destination of New Zealand, and sociodemographics. This data were then used to test nine hypotheses designed to give insight into the research objectives. The results indicate that tourists place differing degrees of importance on attributes of a long haul destination as compared to a short haul destination for a vacation. It also demonstrates that tourists' perceptions of the distance to destinations are often highly inaccurate and that this inaccuracy is related neither to actual distance nor choice set placement. The cognitive distance is however directly related to perceptions of cost of travelling to the destination. A conundrum was also established in that the distance to Australia was overestimated and related positively with the choice of the destination. Yet at the same time the overestimation led to increasing perceptions of cost, travel time and risk, which indirectly had a negative impact on the choice of the destination. This far-off allure was not evident for the equidistant competitor, Italy, where the cognitive distance was underestimated. It was also found US respondent's place differing importance on the attributes they seek in a long haul destination as compared to the Australian respondents. Notably, the US market places a significantly higher importance on distance, even though their estimation of the distance between Australia and the US did not differ from the Australian estimate. Marketing implications for Australia as a long haul destination were then considered with an emphasis on redefining vacation distances in tourists' minds without relinquishing the far-off allure. The relationship between cognitive distance and perceptions of cost and time in comparison to competitors were driving the need for redefining distance. Emphasis was placed on delivering information to tourists during their decision process when their involvement and information processing was highest. Direction was also given for future research that would be useful for travel marketers in gaining additional insight into their long haul target markets.
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Harrison-Hill, Tracey. "Implications of Long Haul Travel on the Marketing of International Tourism." Thesis, Griffith University, 2001. http://hdl.handle.net/10072/366395.
Full textAbstract:
Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: to assess the extent to which a destination being a long haul from its target market affects the choice of this destination; and to consider the marketing implications of the above with a focus on the selection of Australia, as compared to competitive destinations, by the US holiday market. Data were collected from two samples: the West Coast of the US and the East Coast of Australia. The instrument for the US sample collected information on the respondents' choice set structure, attribute importance in selecting a long haul destination, perceptions of the long haul destinations of Australia and Italy, and sociodemographics. The instrument for the Australian sample collected information on the respondents' choice set structure, attribute importance for both long haul and short haul destination selection, perceptions of the long haul destination of the US and the short haul destination of New Zealand, and sociodemographics. This data were then used to test nine hypotheses designed to give insight into the research objectives. The results indicate that tourists place differing degrees of importance on attributes of a long haul destination as compared to a short haul destination for a vacation. It also demonstrates that tourists' perceptions of the distance to destinations are often highly inaccurate and that this inaccuracy is related neither to actual distance nor choice set placement. The cognitive distance is however directly related to perceptions of cost of travelling to the destination. A conundrum was also established in that the distance to Australia was overestimated and related positively with the choice of the destination. Yet at the same time the overestimation led to increasing perceptions of cost, travel time and risk, which indirectly had a negative impact on the choice of the destination. This far-off allure was not evident for the equidistant competitor, Italy, where the cognitive distance was underestimated. It was also found US respondent's place differing importance on the attributes they seek in a long haul destination as compared to the Australian respondents. Notably, the US market places a significantly higher importance on distance, even though their estimation of the distance between Australia and the US did not differ from the Australian estimate. Marketing implications for Australia as a long haul destination were then considered with an emphasis on redefining vacation distances in tourists' minds without relinquishing the far-off allure. The relationship between cognitive distance and perceptions of cost and time in comparison to competitors were driving the need for redefining distance. Emphasis was placed on delivering information to tourists during their decision process when their involvement and information processing was highest. Direction was also given for future research that would be useful for travel marketers in gaining additional insight into their long haul target markets.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Tourism and Hotel Management
Griffith Business School
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Tracy, Jared M. "Perception management in the United States from the great war to the great crash." Diss., Kansas State University, 2011. http://hdl.handle.net/2097/13246.
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Doctor of PhilosophyDepartment of History
Donald J. Mrozek
This study argues that after World War I, corporate executives continued a strategy of perception management (PM) to control Americans’ choices in the commercial sphere and to shape the economic and cultural landscape of the 1920s. The state used PM on an unprecedented scale in 1917 and 1918 to promote a model of loyal American behavior (as part its effort to manage the mobilized U.S. society), but the use of PM did not end after the Armistice. While many historians have seen wartime propaganda measures as the result of special fears and circumstances tied to a sense of pervasive national emergency, they fail to explain the continuation of comparable methods into the period of peace supposedly characterized by a return to "normalcy." Whereas most historical studies sharply delineate between political propaganda and commercial advertising, this study stresses leaders' continuous use of PM to promote their notions of what constituted typical, normal, even loyal American behavior in times of both war and peace. While not a contemporary term in the early twentieth century, PM offers an appropriate conceptual framework to analyze a deliberate strategy at that time. This study defines it as actions used to convey or deny selected information to audiences to influence their emotions, motives, and objective reasoning, resulting in behaviors and actions favorable to the originators’ objectives. During WWI, policymakers and bureaucrats concealed the state's effort to control people's behavior with claims of defending liberty and democracy. After the war, corporate executives used PM to manufacture consumer demand and encourage Americans to think of themselves foremost as consumers. A cross section of political, economic, and cultural history, Perception Management in the United States from the Great War to the Great Crash offers an original perspective that emphasizes the consistency between the wartime and postwar eras by highlighting leaders' ongoing use of perception management to control Americans' behavior.
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Stephens, Susan Helm. "Attitudes toward socially responsible consumption: development and validation of a scale and investigation of relationships to clothing acquisition and discard behaviors." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/49876.
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Environmental deterioration has been and continues to be a serious problem in our consumer-oriented society. The ecologically detrimental effects of clothing waste are often unappreciated even by those who attempt to practice social responsibility in other areas of consumption. The purpose of this research was to examine the degree of social responsibility exhibited by individuals in their consumption of clothing.
The specific clothing acquisition and discard (CAD) behaviors studied were garment recycling. purchase of secondhand clothing purchase of classic style apparel, and general clothing conservation. A 26-item instrument (CAD scale) was developed to measure attitudes toward these behaviors. The scale was subjected to two pretests using student samples from VPI&SU and was analyzed by means of a computer program (PACKAGE) designed to assess reliability and dimensionality. Construct validity was evaluated by correlating the CAD scale with an established measure of attitudes toward socially responsible consumption. Correlation with a behavior measure was used to investigate the scale's predictive validity.
Data were obtained through the distribution of a questionnaire to a sample of 405 shoppers at a Roanoke, Virginia, mall. Only questionnaires with complete CAD scales (282) were used for analysis. This group of respondents was divided into three parts. the top third was considered to have favorable attitudes toward responsible clothing consumption and the bottom third to have less favorable attitudes. Chi-square tests compared the scores of both groups on clothing consumption behaviors. sociodemographic variables, and media usage variables. Stepwise discriminant analysis and correlation coefficients were also used to examine the relationship between attitudes and sociodemographic variables.
The CAD scale was found to be a reasonably reliable and valid measure of attitudes toward socially responsible clothing consumption as conceptualized. Respondents with favorable attitudes were older and had lower incomes and higher education levels than those with less favorable attitudes. They were also less inclined to be politically conservative and more likely to be married and living with their spouses. They watched more news and nature/wildlife television programs and fewer game shows. They also read more literary and educational magazines.Ph. D.
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Enkh-Amgalan, Rentsenkhand. "The Indulgence and Restraint Cultural Dimension: A Cross-Cultural Study of Mongolia and the United States." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/honors/329.
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This research focuses on one of the least studied cultural dimension, “indulgence versus restraint” (IVR) and how it affects consumer behavior, international marketing, and global business operations in the U.S. and Mongolia. This project is the first research on IVR in Mongolia since the country is rarely studied and there is no available data for this cultural dimension. Samples of undergraduate business students (as consumers) from both countries were studied through surveys. The findings support that Mongolians and Americans are different regarding the “indulgence” cultural dimension. This paper has a significant contribution to the cross-cultural literature regarding the indulgence cultural dimension and its applications in global business and marketing and advertising strategies.
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Nicolaou, Maria. "Consumer concerns towards privacy: An empirical study." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3040.
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The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.