Relevant bibliographies by topics / Understanding the consumer loyalty's

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Understanding the consumer loyalty's'

Author: Grafiati
Published: 11 September 2023
Last updated: 31 July 2025

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Journal articles on the topic "Understanding the consumer loyalty's"

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Kim. "Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb." Sustainability 11, no. 19 (2019): 5195. http://dx.doi.org/10.3390/su11195195.

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Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key anteceden
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Putri, Nadya Eka, Sri Halimah, Rifqi Habibi, et al. "The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City." International Journal of Economics (IJEC) 3, no. 2 (2024): 1212–19. http://dx.doi.org/10.55299/ijec.v3i2.1133.

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Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint h
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Odoom, Raphael. "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market." Journal of Product & Brand Management 25, no. 7 (2016): 651–62. http://dx.doi.org/10.1108/jpbm-04-2016-1141.

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Purpose The paper aims to examine brand marketing efforts and consumer loyalty among mobile phone users. By recognizing different levels of loyalty, the study assesses the degree of importance of the brand marketing programs on high and low loyalty consumer segments within an emerging market context. Design/methodology/approach The study uses a sample of 1,000 consumers of three mobile phone brands. Exploratory and confirmatory factor analyzes were used in evaluating scale measures, whereas cluster analysis was used to create consumer loyalty segments. Analysis of variance was conducted to eva
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Laddha, Dr Seema, Shivraj Bhosale, Suryansh Singh, and Suhasini Ghosh. "Understanding Consumer Sentiments Of Selecting Organic Brands Of Fashion Apparel." International Journal of Environmental Sciences 11, no. 9s (2025): 855–61. https://doi.org/10.64252/g52m3758.

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The fashion apparel industry is deeply influenced by consumer sentiments, with emotions and perceptions shaping purchasing decisions and brand loyalty. As fashion brands increasingly leverage online platforms to engage with consumers, analyzing sentiments expressed in consumer reviews and social media discussions has become a crucial tool in understanding brand perception. This study employs sentiment analysis using qualitative analytical tools to analyze consumer sentiment through diagrammatic and graphical representations towards selected fashion apparel brands. This paper examines online co
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Deliana, Yosini, and Irlan Adiyatma Rum. "UNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK." Polish Journal of Management Studies 16, no. 2 (2017): 51–61. http://dx.doi.org/10.17512/pjms.2017.16.2.05.

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KUMAR, PRINCE. "Understanding Consumer Views on Branded Apparel." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49222.

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This thesis investigates how consumers view the marketing of branded clothing, emphasizing the ways in which different marketing techniques affect consumer behavior, purchase choices, and brand loyalty. The study looks at how consumers make decisions about branded clothing based on advertising, product quality, price, sustainability, and overall brand image. It also emphasizes the growing importance of branding in the fashion industry. In order to create tactics that connect with target audiences and ultimately propel brand success, marketers must have a thorough understanding of these views.
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Barat, Imranur, and Md. Mazedul Haque. "Optimizing Fashion Marketing Strategies: Understanding Consumer Behavior in Bangladesh." Indonesian Journal of Business Analytics 4, no. 4 (2024): 1482–93. http://dx.doi.org/10.55927/ijba.v4i4.10897.

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This study delves into the intricate dynamics of consumer behavior in the context of fashion apparel, focusing on t-shirts and denim pants in Bangladesh. Consumer preferences, perceptions, and purchasing decisions are explored through qualitative research methods, aiming to uncover insights crucial for marketers and retailers. The research emphasizes the significance of fashion attributes such as quality, comfort, fabric, color, and special effects in influencing consumer choices. A sample of 500 young Bangladeshi consumers participated in structured interviews, providing nuanced perspectives
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Kour, Gurpreet, and Bhavika Chhabria. "Understanding platform strategies for consumer stickiness on OTT platforms." Journal of Indian Business Research 14, no. 4 (2022): 540–55. http://dx.doi.org/10.1108/jibr-04-2021-0122.

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Purpose Extant literature in Video on Demand (VoD) has taken the consumer perspective; however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by understanding the strategies to enhance the experience and engage customers from the supplier’s point of view. The purpose of the study is to identify and analyse strategies adopted by over-the-top (OTT) platforms that ensure consumer loyalty in the VoD space. Design/methodology/approach Using a qualitative approach and inductive qualitative design, the authors interviewed 16 industry experts associated with OTT pl
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Huynh, Hannah, Weronika Wojdyla, Colby Van Dyk, Ziyi Yang, and Ting Chi. "Transparent Threads: Understanding How U.S. Consumers Respond to Traceable Information in Fashion." Sustainability 16, no. 12 (2024): 5010. http://dx.doi.org/10.3390/su16125010.

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This study employed the stimulus–organism–response (S-O-R) model to investigate the factors that influence consumers’ internal evaluation and, consequently, their behavioral actions toward apparel with traceable information. The S-O-R model proposed comprised information quality, brand image, and promotional efforts as the stimuli, brand trust and perceived value as the organisms, and purchase intention, word-of-mouth, and brand loyalty as the behavioral responses. Additionally, consumer environmental knowledge was included as a moderator for the relationships between the stimuli and the organ
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Grimonia, Raissa, Fatchur Rohman, and Nanang Suryadi. "The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers." Devotion : Journal of Research and Community Service 4, no. 9 (2023): 1820–32. http://dx.doi.org/10.59188/devotion.v4i9.541.

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This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The re
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Dissertations / Theses on the topic "Understanding the consumer loyalty's"

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Neale, Larry. "Toward a better understanding of uncommon loyalty." Thesis, University of Western Australia, 2007. https://eprints.qut.edu.au/17007/1/c17007.pdf.

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Some brands seem to garner uncommon levels of loyalty from their customers. These brands can weather economic downturns, long-term competitive disadvantage and continual performance failures to emerge with a core of dedicated, committed, and loyal consumers. Good examples of this phenomenon come from sports. Some sports teams have fans who proudly proclaim their loyalty as well as financially support their team through attendance, yet live their entire life without witnessing their team win a championship. Why would they do this, when switching brands is possible? This study used the sp
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Bbenkele, Edwin C. K. C. "Understanding consumer behaviour in the less developed countries : an empirical investigation of brand loyalty in Zambia." Thesis, University of Stirling, 1986. http://hdl.handle.net/1893/2151.

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The objectives of this study are to contribute to the understanding of consumer behaviour, and to investigate the existence of brand loyalty in the less developed countries. The study attempts to fill the gap in literature on consumer behaviour and consumer characteristics in the less developed countries. The significance of the study is that while the existing studies focus on Latin American markets, it investigates consumer behaviour in Africa: Zambia. A further contribution lies in its attempts to understand consumer behaviour in markets where there is a common notion that marketing is not
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Salmela, Markus, and Sakari Ylönen. "The New Music Industry : - Understanding the Dynamics of the New Consumer of Music." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11902.

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<p>The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e.g. the tip jar model (Hiatt & Serpick, 2007). The tip jar model embodies the problem the industry is facing since it allows the consumer to choose whether to pay or not. T
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Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.

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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives. A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behaviours. The Internet channel is shown as having a modifying effect on pre- and post-purchase preference structures,
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Kwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.

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Ramachandran, S. (Sunder). "Understanding brand loyalty and disloyalty formation among consumers’ of short life-cycle products." Doctoral thesis, Oulun yliopisto, 2015. http://urn.fi/urn:isbn:9789526209760.

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Abstract This study examines the formation of brand loyalty and disloyalty behaviours among consumers of short life-cycle technology products. Today, the life cycle of technology products have become shortened due to rapid pace of innovation leading to introduction of new and innovative products at shortened intervals. Such technological changes create a dynamic market, induce uncertainties among the consumers in the usage leading to stress and anxiety and development of coping strategies to deal with such situations. This study attempts at an understanding of the formation of brand loyalty an
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Freestone, Oliver M. "Understanding the ethically aware consumer." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632544.

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There exists evidence of increased consumer awareness and concern for environmental and other ethical issues, leading many business organizations and political entities to reappraise and communicate more effectively their ethical credentials. However, in both the media and academic research there is considerable debate concerning whether consumers actively consider ethical issues when making purchasing decisions; alternatively, is ethically aware consumerism merely a passing fad, at risk of being exploited by the commercial and political world as simply another marketable point of difference?
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Mahomed, Nadim. "Understanding consumer adoption of cryptocurrencies." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64874.

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Cryptocurrency, most notably Bitcoin, has continued to attract attention and consequently substantial investment from businesses, consumers, and the media. Understanding what drives consumer adoption of the technology, however, is not understood. This study uses the UTAUT2 technology adoption theory in order to fill this research gap. A conceptual model is built through a review of the technical aspects of cryptocurrency, an analysis of the technology as currency, and finally a review of technology adoption theory to date. UTAUT2 is found to be the most appropriate adoption theory directly dea
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Sloot, Laurentius Martinus. "Understanding consumer reactions to assortment unavailability." [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7438.

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Clonan, Angie. "Understanding consumer attitudes to sustainable food." Thesis, University of Nottingham, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588069.

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Sustainability has become fundamental to many global policy agendas in areas relating to human impact on the earth's resources, such as food production and consumption. In the UK, the former labour government devised 'Food 2030', a strategy document stipulating sustainable production and consumption as priority issues for food policy; however this has not been incorporated into guidance for consumers. Additionally, current dietary guidelines concerning meat and fish are in direct conflict with environmental interests. Amidst this ambiguity, Sustain: 'the alliance for better food and farming' p
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Books on the topic "Understanding the consumer loyalty's"

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Ahluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Marketing Science Institute, 1999.

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Foxall, Gordon R. Understanding Consumer Choice. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029.

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Statt, David A. Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5.

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Peter, J. Paul. Understanding consumer behavior. Irwin, 1994.

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Parisi, Nicolette. Understanding consumer rights. Dorling Kindersley, 2000.

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Peter, J. Paul. Understanding consumer behaviour. Irwin, 1996.

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van Raaij, W. Fred. Understanding Consumer Financial Behavior. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137544254.

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Micklitz, Hans-W. Understanding EU consumer law. Intersentia, 2009.

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Norbert, Reich, and Rott Peter, eds. Understanding EU consumer law. Intersentia, 2009.

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Micklitz, Hans-W. Understanding EU consumer law. Intersentia, 2009.

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Book chapters on the topic "Understanding the consumer loyalty's"

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Statt, David A. "Consumer Awareness." In Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_18.

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Foxall, Gordon R. "Consumer Behavior." In Understanding Consumer Choice. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.

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Mora, Pierre. "Understanding Consumer Behavior." In Management for Professionals. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24481-5_2.

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Brennan, Ross, Paul Baines, Paul Garneau, and Lynn Vos. "Understanding Consumer Behaviour." In Contemporary Strategic Marketing. Macmillan Education UK, 2008. http://dx.doi.org/10.1007/978-0-230-37404-1_2.

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Statt, David A. "The Future Consumer." In Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_19.

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Foxall, Gordon R. "The Situated Consumer." In Understanding Consumer Choice. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_5.

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Statt, David A. "People as Consumers." In Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_1.

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Statt, David A. "The Influence of Small Groups." In Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_10.

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Statt, David A. "The Influence of Social Class." In Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_11.

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Statt, David A. "Cultural Influences." In Understanding the Consumer. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_12.

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Conference papers on the topic "Understanding the consumer loyalty's"

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Gupta, Swati, Srikrishna Baskar Rao, and Mukul Pandey. "Understanding Purchase Decisions Through Predictive Analytics and Consumer Behavior Models." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725198.

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Ratnapuri, Chyntia Ika, Dian Kurnianingrum, Nur Azmi Karim, and Budi Rustandi Kartawinata. "AI-Driven Consumer Analysis: ChatGPT's Application in Understanding Market Dynamics." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875776.

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Hasan, Md Manzurul, Shahadat Hossain, Rafeed Mohammad, and Gahangir Hossain. "JIBON++: AI Enabled Intelligent Voice Assistant for Blind People Understanding Negative Sentiments." In 2025 IEEE International Conference on Consumer Electronics (ICCE). IEEE, 2025. https://doi.org/10.1109/icce63647.2025.10930049.

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Wang, Yu-Hao, Chia-Ming Chang, Yi-Hang Tsai, and San-Yih Hwang. "Data Augmentation by Prompt Tuning on Natural Language Understanding Tasks." In 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan). IEEE, 2024. http://dx.doi.org/10.1109/icce-taiwan62264.2024.10674525.

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Nimma, Divya, Pravin D. Sawant, Sumit Pokhriyal, Neelima Kalidindi, Balakrishna Bangaru, and R. Saravanakumar. "Integrated Sentiment Analysis and Graph Neural Networks for Understanding Consumer Behavior." In 2025 Fifth International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT). IEEE, 2025. https://doi.org/10.1109/icaect63952.2025.10958995.

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He, Yu, Shiwei Xie, Han Zhang, and Yang Guanghui Dai. "Integrating Eye-Tracking in Games: Enhancing Player Experience and Understanding Social Gaze Issues." In 2024 IEEE 13th Global Conference on Consumer Electronics (GCCE). IEEE, 2024. http://dx.doi.org/10.1109/gcce62371.2024.10760808.

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Sollapur, Shrishail B., Rajkumari Ghosh, and Surjeet Yadav. "Understanding the Connection Between Search and Consumer Behavior Models in E-commerce." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725302.

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Jain, Priyank. "THE STUDY ON CONSUMER BUYING BEHAVIOR AND SATISFACTION TOWARDS SAMSUNG PRODUCTS." In ransforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250221.

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In an increasingly competitive marketplace, understanding consumer behavior is crucial for companies aiming to maintain market leadership. This study explores consumer buying behavior and satisfaction levels with Samsung products, focusing on key factors influencing purchasing decisions, such as brand perception, product features, pricing, and customer service. The research employs both secondary and primary methodologies, with surveys conducted among 83 respondents to assess their preferences, satisfaction, and loyalty towards Samsung products. Findings indicate that the majority of responden
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Muto, Momoka, and Wonseok Yang. "Relationship between Planning and Ownership in the experience of using products." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006423.

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The development of online platforms has significantly changed how consumers use products, particularly in secondary distribution markets such as secondhand market services and auction websites. Consumers’ resale behaviors in these markets have become diversified, with previous studies categorizing these behaviors based on product condition and whether the sale is planned. While these studies confirm the utility of planning, few have focused on changes in the sense of Ownership between purchase and resale. This research examines differences in the sense of Ownership by identifying when and how
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Stoica, Mariana. "Visual merchandising across cultures." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.11.

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Purpose of the article: The purpose of this article is to explore the relationship between visual merchandising techniques and cultural contexts, analyzing how these factors influence consumer behavior across various regions. It aims to provide insights for marketers and retailers on the importance of culturally informed visual merchandising strategies in global markets. Methodology: The research employs a comparative analysis of case studies from multiple countries. It examines various visual merchandising strategies such as color symbolism, product placement, and storytelling within distinct
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Reports on the topic "Understanding the consumer loyalty's"

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Gillespie, Rebecca, and Maya King. AMR Consumer Perceptions Survey. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.elb852.

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As part of the UK national action plan on antimicrobial resistance (AMR), the Food Standards Agency (FSA) is working to improve the scientific evidence base around consumer perceptions and understanding. A consumer survey was carried out in 2016 and 2019, and replicated in 2021, to understand current views and awareness, and to identify any changes over time.
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none,. Understanding the Impact of Higher Corn Prices on Consumer Food Prices. Office of Scientific and Technical Information (OSTI), 2007. http://dx.doi.org/10.2172/1218371.

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Cárdenas-Hurtado, Camilo Alberto, and María Alejandra Hernández-Montes. Understanding the Consumer Confidence Index in Colombia: A structural FAVAR analysis. Banco de la República, 2019. http://dx.doi.org/10.32468/be.1063.

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Timms, Leo L., Ryan Breuer, Jenn A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Iowa State University, 2016. http://dx.doi.org/10.31274/ans_air-180814-218.

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Timms, Leo L., Ryan Breuer, Jenn A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Iowa State University, 2017. http://dx.doi.org/10.31274/ans_air-180814-307.

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Timms, Leo L., Fred M. Hall, Jenn A. Bentley, and Mariah Schmitt. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Iowa State University, 2018. http://dx.doi.org/10.31274/ans_air-180814-354.

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Son, Junghwa, and Byoungho Jin. Toward the Deeper Understanding of Price and Purchase Intention Relationship: The Role of Price Fairness, Consumer Vanity, and Consumer Brand Familiarity Level. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-954.

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Osei, Prince Kwabena, and Alex KOJO Anderson. Systematic review of consumer awareness, knowledge, understanding and use of nutrition labels in Africa. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2022. http://dx.doi.org/10.37766/inplasy2022.7.0001.

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Timms, Leo L., Kevin Lager, Jennifer A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Learning Events to Improve Consumer Understanding of Modern Animal Agriculture. Iowa State University, 2014. http://dx.doi.org/10.31274/ans_air-180814-1171.

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Timms, Leo L., Jennifer A. Bentley, and Megan Kregel. June Dairy Month Open Houses: Learning Events to Improve Consumer Understanding of Modern Animal Agriculture. Iowa State University, 2015. http://dx.doi.org/10.31274/ans_air-180814-1303.

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