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Pires, Carlos Eduardo de Barros Moreira. "Canção popular e processo social no tropicalismo." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/8/8151/tde-22022010-135938/.
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Nesta dissertação investigamos três dos principais discos tropicalistas - Gilberto Gil (1968), Caetano Veloso (1968) e Grande Liquidação (1968), de Tom Zé procurando identificar marcas do processo social nas canções e atitudes líricas. Essa leitura busca repensar o sentido do tropicalismo no processo de transformação político-cultural do final dos anos 60, decisivo, talvez, para a compreensão da história recente do país.This dissertation investigates three important tropicalist solo albums - Gilberto Gil (1968), Caetano Veloso (1968) e Grande Liquidação (1968), Tom Zé´s album searching the signs of the social process in its songs and lyrical attitudes. This reading purpose rethinks the meaning of the tropicalismo in the politic and cultural transformation in the late 1960´s, maybe the principal moment to understand the contemporary history of Brazil.
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Santos, Daniela Vieira dos [UNESP]. "Não vá se perder por aí: a trajetória dos mutantes." Universidade Estadual Paulista (UNESP), 2008. http://hdl.handle.net/11449/98969.
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Essa pesquisa, com base numa abordagem sócio-histórica da canção, examina a produção musical dos Mutantes, conjunto de pop rock formado em 1966 por Rita Lee, Arnaldo Baptista e Sérgio Dias. Em especial, o nosso objetivo é o de entender o significado histórico do experimentalismo na trajetória do grupo entre fins da década de 1960 e meados da década de 1970, a fim de perceber o motivo da mudança sonora ocorrida no conjunto a partir de 1971. Além disso, procuramos perceber como essas “experimentações” estavam vinculadas aos aspectos mais evidentes da sociedade no período, como, por exemplo, a (re) estruturação da Indústria Cultural Brasileira. Tomamos como referência maior o movimento da contracultura que engendrou, não só no exterior como também no Brasil, significativas transformações na sociedade nos âmbitos moral, comportamental, político, cultural e ideológico. Ainda que possa parecer contraditório, entendemos que foi justamente a reorganização da Indústria Cultural Brasileira que contribuiu para que os Mutantes pudessem realizar as suas várias experimentações sonoras. Contudo, dada a configuração social no campo da música popular brasileira no período posterior à decretação do AI-5, destacando-se nesse campo o fechamento do mercado fonográfico à inventividade sonora e o fim dos festivais da canção, os Mutantes enveredaram para a vertente do rock progressivo, perdendo, portanto, a sua notável peculiaridade musical. A padronização dos instrumentos musicais a partir dos anos 70 também contribuiu substantivamente para que as suas músicas se tornassem pastiche dos grupos de rock anglo-americanos, em detrimento do aspecto paródico que caracterizou os seus primeiros trabalhos.
This research, which was based on a socio-historical approach of the popular song, examines the musical production of the Mutantes, a pop rock group created in 1966 by Rita Lee, Arnaldo Baptista and Sergio Dias. In particular, our goal is to comprehend the historical meaning of “experimentalism” in the trajectory of the group during the period between the end of the sixties and the mid-seventies, in order to identify the reasons for the resonant change which took place in the group from 1971 on. Furthermore, we try to understand how these “experimentations” were linked to the evident aspects of the society of the period, such as the reorganization of the Brazilian Culture Industry. We considered as reference the large countercultural movement, which not only abroad but also in Brazil led to important moral, behavioral, political, cultural and ideological transformations in society. Although it may seem contradictory, we believe that it was precisely the reorganization of the Brazilian Cultural Industry that contributed to the Mutantes’ achievements in their various musical experimentations. However, given the social scenario in Brazilian popular music of the period after the AI-5 Bill, which led, among other things to the closing of the phonographic market in its inventiveness, and to the end of the “Song Festivals”, the Mutantes head for progressive rock, thus losing their remarkable musical peculiarities. The standardization of the musical instruments as from the 70’s resulted on the Mutantes’ poor imitation of American-English rock, loosing their parody aspect which characterized their early records.
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Nascimento, Renato Souza do. "Cultura lúdica da juventude brasileira. Rebeldia e consumo nas páginas da Veja e da Folha de São Paulo nas décadas de 1970 e 1980." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-15072009-222809/.
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Ao se estudar a cultura da juventude, devemos analisá-la dentro do contexto de uma sociedade de consumo. Por isso mesmo, ligada à música e à moda (não no seu sentido estrito). A cultura da juventude brasileira foi pautada principalmente pelas influências musicais internacionais, mas sempre dando uma cara nova aos movimentos juvenis que aqui se criavam, sendo o período entre as décadas de 1970 e 1980, o de maior efervescência e criatividade musical. O objetivo desse trabalho é analisar esse tema com base na sua relação com a indústria cultural, apontando as especificidades da atuação do Mercado, tanto para a mercantilização de movimentos espontâneos da juventude, quanto para as estratégias envolvidas na criação de fenômenos ou modismos. Entender como esse processo se deu no nosso país é essencial para refletir os rumos da juventude atual e sua relação com o consumo. A indústria cultural é formada por vários sistemas, sendo a mídia um deles. Por isso, com base em dois meios de comunicação impressos a revista Veja e o jornal Folha de São Paulo, tentou-se traçar a relação entre a abordagem midiática e a consolidação dos movimentos ou fenômenos musicais pelo mercado cultural.When studying the culture of youth we should analyze it within the context of a consumer society. Therefore, connected to music and fashion (not in a strict sense). The culture of Brazilian youth has been mostly guided by international musical influences, but the youth movements created here in Brazil have always received a new look, especially between the 70s and 80s, the period with the greater effervescence and musical creativity. The goal of this work is to analyze this issue basing this analysis on its relation with cultural industry, pointing the specifics of markets performance both to the commercialization of spontaneous youth movements as well as to the strategies involved on the creation of phenomena and new fashions. Understanding how that process has happened in our country is essential to think about the directions of the current youth and its relation with consumption. The cultural industry is made up of various systems, including the media. Hence, based on two publications - Veja magazine and Folha de São Paulo newspaper, this work tries to describe the relationship between the media approach and the consolidation of musical movements, or phenomena, by the cultural market.
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Santos, Daniela Vieira dos. "Não vá se perder por aí : a trajetória dos mutantes /." Araraquara : [s.n.], 2008. http://hdl.handle.net/11449/98969.
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Orientador: Eliana Maria de Melo SouzaBanca: José Adriano Fenerick
Banca: José Roberto Zan
Resumo: Essa pesquisa, com base numa abordagem sócio-histórica da canção, examina a produção musical dos Mutantes, conjunto de pop rock formado em 1966 por Rita Lee, Arnaldo Baptista e Sérgio Dias. Em especial, o nosso objetivo é o de entender o significado histórico do experimentalismo na trajetória do grupo entre fins da década de 1960 e meados da década de 1970, a fim de perceber o motivo da mudança sonora ocorrida no conjunto a partir de 1971. Além disso, procuramos perceber como essas "experimentações" estavam vinculadas aos aspectos mais evidentes da sociedade no período, como, por exemplo, a (re) estruturação da Indústria Cultural Brasileira. Tomamos como referência maior o movimento da contracultura que engendrou, não só no exterior como também no Brasil, significativas transformações na sociedade nos âmbitos moral, comportamental, político, cultural e ideológico. Ainda que possa parecer contraditório, entendemos que foi justamente a reorganização da Indústria Cultural Brasileira que contribuiu para que os Mutantes pudessem realizar as suas várias experimentações sonoras. Contudo, dada a configuração social no campo da música popular brasileira no período posterior à decretação do AI-5, destacando-se nesse campo o fechamento do mercado fonográfico à inventividade sonora e o fim dos festivais da canção, os Mutantes enveredaram para a vertente do rock progressivo, perdendo, portanto, a sua notável peculiaridade musical. A padronização dos instrumentos musicais a partir dos anos 70 também contribuiu substantivamente para que as suas músicas se tornassem pastiche dos grupos de rock anglo-americanos, em detrimento do aspecto paródico que caracterizou os seus primeiros trabalhos.
Abstract: This research, which was based on a socio-historical approach of the popular song, examines the musical production of the Mutantes, a pop rock group created in 1966 by Rita Lee, Arnaldo Baptista and Sergio Dias. In particular, our goal is to comprehend the historical meaning of "experimentalism" in the trajectory of the group during the period between the end of the sixties and the mid-seventies, in order to identify the reasons for the resonant change which took place in the group from 1971 on. Furthermore, we try to understand how these "experimentations" were linked to the evident aspects of the society of the period, such as the reorganization of the Brazilian Culture Industry. We considered as reference the large countercultural movement, which not only abroad but also in Brazil led to important moral, behavioral, political, cultural and ideological transformations in society. Although it may seem contradictory, we believe that it was precisely the reorganization of the Brazilian Cultural Industry that contributed to the Mutantes' achievements in their various musical experimentations. However, given the social scenario in Brazilian popular music of the period after the AI-5 Bill, which led, among other things to the closing of the phonographic market in its inventiveness, and to the end of the "Song Festivals", the Mutantes head for progressive rock, thus losing their remarkable musical peculiarities. The standardization of the musical instruments as from the 70's resulted on the Mutantes' poor imitation of American-English rock, loosing their parody aspect which characterized their early records.
Mestre
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Oliveira, Claudio Jorge Pacheco de. "Disco é cultura: a expansão do mercado fonográfico brasileiro nos anos 1970." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24090.
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Este estudo tem por objetivo investigar a contribuição do artigo 2º da Lei Complementar nº 4, de 2 de dezembro de 1969, conhecida como “Lei disco é cultura”, para a expansão do mercado brasileiro de discos ocorrida na década de 1970. Consequência da política econômica de forte estímulo ao consumo do regime militar, a “Lei disco é cultura” autorizava as empresas produtoras de discos fonográficos a abater, do montante do Imposto sobre Circulação de Mercadorias (ICM), o valor dos direitos autorais artísticos e conexos, pagos aos autores e artistas brasileiros. A busca por investimentos estrangeiros era um aspecto fundamental do modelo econômico da ditadura. A expectativa era que a “maior eficiência” das empresas multinacionais contribuísse para um rápido crescimento. Essa política favoreceu a expansão das gravadoras estrangeiras, que tiveram seus interesses e demandas acolhidos pelo governo.
This study investigates the contribution of article 2 of Complementary Law nº 4, dated December 2, 1969, known as the “Album is Culture Law”, in the expansion of the Brazilian music market in the 1970s. An economic policy of strong stimulus to the consumption of the military regime, the “Album is Culture Law” authorizes record companies to write down, from the amount of the Merchandise Circulation Tax (ICM), the value of artistic copyrights and related, paid to Brazilian authors and artists. The search for foreign investment was a fundamental aspect of the economic model of the dictatorship. The “higher efficiency” of multinational companies was expected to contribute to rapid growth. This policy favored the expansion of foreign record companies, which had their interests and demands accepted by the government.
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Li, Chuang (Austin). "China's skateboarding youth culture as an emerging cultural industry." Thesis, Loughborough University, 2018. https://dspace.lboro.ac.uk/2134/34372.
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This thesis focuses on the skateboarding industry in China as both a youth subculture and a cultural industry. I am investigating the transition between the two and examining how the emerging skateboarding industry operates through detailed analysis of the feelings, motivations and meanings attributed to it by its participants and the emerging strata of cultural workers. In order to achieve this research objective, this thesis has positioned the analysis in a triangle of forces between the development of Chinese skateboarding culture, the emerging skateboarding cultural industry and government interventions. This ethnographic study takes into account distinctive characters in the development of Chinese skateboarding communities that signify continuities inside contemporary Chinese youth cultures. I argue that such continuity is still embedded in the organisation of the Chinese skateboarding industry as a cultural industry, in both subcultural and corporate entrepreneurial practices. Moreover, this thesis contributes to ongoing discussions in the field of not only cultural studies but also of the political economic analysis of cultural/creative industries by examining the dynamic incorporations at play between the commercial and governmental forces at the centre of current debate around the inclusion of skateboarding in the Olympic Games, and the consequences of the sportisation of skateboarding in mainstream economic structures. Last but not least, this research captures the working conditions of the cultural labourers who are at the forefront of shaping and reshaping the Chinese skateboarding industry.
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LIMA, ANDRE LUIZ DIAS. "THE YOUTH IN THE LITERARY TEXT AND CULTURAL INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2004. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5296@1.
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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIORA presente pesquisa procurou investigar as representações da juventude contidas no texto literário, - particularmente nas crônicas do jornalista e escritor Zuenir Ventura - e na indústria cultural, de modo mais especifico na mídia impressa através da publicação denominada revista MTV. Ao empreender tal investigação, buscou-se contribuir para que o campo da Educação reiterasse o questionamento dos estereótipos forjados em torno das experiências juvenis.
This research tried to investigate the youth s representation in the literary text - particularly by the chronics of the journalist and writer Zuenir Ventura - and in the cultural industry, specificly the media press through the publication called MTV Magazine. Starting this investigation we could see that the Educational area had questions concerning forged stereotypes in youth s experiences.
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Kohorn, Adam B. (Adam Benjamin) 1971. "Influencing process and cultural change in the aerospace industry." Thesis, Massachusetts Institute of Technology, 1999. http://hdl.handle.net/1721.1/31081.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; and, (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 1999.Includes bibliographical references (p. 69).
Aerospace equipment manufacturers have expressed considerable frustration with the lack of success in implementing process and cultural change initiatives within their organizations. The objective of this report is to offer more successful methods of designing and executing change initiatives in the aerospace industry. This report provides an analysis of three particular change initiatives in execution at Pratt&Whitney Aircraft at the time of this writing. The successes and failures of three initiatives are analyzed and compared in the context of the major barriers to change faced by the industry. The arguments made in the discussion and in the following conclusions suggest that success depends on the application of entrepreneurial marketing and negotiations theories: 1. Solving a quantifiable, pressing source of pain for the customer 2. Results selling by providing a solution versus solely a technology 3. Focusing on a single customer with the budget and power to employ the new technology 4. Understanding the positions and interests of the parties involved 5. Establishing a bargaining range when faced with resistance 6. Enabling a give and take of concessions and tradeoffs in the bargaining process.
by Adam B. Kohorn.
S.M.
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Vincent, Bérénice. "Cinema, cultural diversity and the globalization process." Thesis, University of the Western Cape, 2005. http://hdl.handle.net/11394/1325.
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Doyle, Aidan. "The colliery aesthetic : cultural responses at the end of industry." Thesis, Durham University, 2001. http://etheses.dur.ac.uk/4275/.
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This thesis is concerned with culture at a time of profound change, when coal mining, hitherto the region's industrial mainstay, has been eradicated. It questions notions of cultural regeneration which do not take existing industrial culture into account. It questions how culture regenerates, and who it regenerate for. Monumental public art works are closely associated with cultural regeneration; yet few have significant association with the landscape. Museum, art gallery and other cultural representations are sustained through public funding. Public art re-images the identity of the landscape as a part of a wider process. Specificity of place, and cultural relevance of lived experience, is contrasted with the art at the core of cultural regeneration. Art appears as a surrogate for missing industrial structures. High art practices colonise the cultural spaces previously occupied by low culture. True representations of mining and miners are suppressed by caricature and stereotype, not cultural reality. In contrast much of the spoken word narrative of colliery working life, informed by aesthetics based in experience, goes unrecorded. This culture is not called upon to participate in the regeneration process. Presentation of mining working life, in its own vernacular, is a verbal demonstration of the colliery aesthetic. Cultural dynamics are perceived in visual and narrative forms. Centring investigation on visual material a body of research is embarked upon which develops methods of social investigation, through the use of images to elicit testimonies. This is carried out in the context of focus groups. Obtaining information through research into cultural understanding invests respondents with the role of cultural representatives: expressing concepts of culture, in their own way, reveals their concerns about culture and its representations. Focus groups consider presentations of mining and other local industrial culture in respect to public spending on public cultural forms. Representations through memory and memorial are also considered.
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Kokt, Desere, and Werner Vermeulen. "The team leader and cultural diversity." Journal for New Generation Sciences, Vol 2, Issue 1: Central University of Technology, Free State, Bloemfontein, 2004. http://hdl.handle.net/11462/452.
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Published ArticleIn a diverse working environment such as the South African situation, it is imperative that issues surrounding cultural diversity, and its impact on employees should be examined. This article reflects on a study conducted in the South African security industry, as one of the few industries that utilise diverse work teams as part of their operational success. The rational for using work teams will be explained, with an emphasis on the team leaders. The model of Eales-White (1996: 26) was applied to the development of the team member questionnaire, and the subsequent results will be reported.
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Monti, Manuela. "As possibilidades de reflexão na indústria cultural." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/47/47131/tde-07022013-114508/.
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Este trabalho parte da seguinte pergunta: É possível reflexão na indústria cultural? Hoje, a amplitude da utilização deste conceito atingiu proporções que, concentrando-se de um lado naqueles que nele veem um sentido mais positivista, como um sistema que seria integrador, e, em contrapartida, naqueles que, considerados pessimistas, concebem o sistema totalitário da indústria cultural como sinônimo do final dos tempos, mais se afundam nos dualismos que impedem a reflexão, acabando por ignorar quaisquer possibilidades de ambiguidades na sociedade e no próprio sistema. Na contramão disto e a fim de responder tal questão, este trabalho objetiva apresentar e discutir as contradições do conceito de indústria cultural, por meio dos textos dos autores frankfurtianos que o criaram, especialmente Theodor W. Adorno e Max Horkheimer, de modo a desmistificar e diminuir as distâncias dos abismos dualistas a que os estudos sobre este sistema têm sido tratados. Norteada pelos princípios da Teoria Crítica da Sociedade, esta pesquisa espera mostrar que, ao contrário do que comumente é compreendido a respeito do estudo desse conceito, este também possui as suas contradições, não podendo ser reduzido a definições que se estabelecem em blocos opostos. Se, por um lado, pode ser verdadeira a consideração da indústria cultural como apocalíptica, em virtude de seu caráter totalitário e como mediação primordial para a manutenção da ordem injusta e reificação dos indivíduos, também por outro, não menos o é a concepção de que ela carrega em si mesma os antídotos dessa totalidade na medida em que justamente os nega. Fruto da dialética do esclarecimento, a indústria cultural, como a expressão da barbárie e enquanto espírito objetivo relembraria a natureza de dominação presente na contradição desse mesmo espírito e por isso, também a verdadeira humanidade pendente inerente a essa mesma dialética, apresentando ainda resistências, tanto entre si mesma e a realidade, expressas pela negatividade das obras de arte que ainda conseguem contradizê-la, quanto inerentes a esse mesmo sistema. Dialética essa que, como se mostrará, não se atém somente aos países onde o conceito de indústria cultural fora criado ou no velho continente, mas está presente inclusive naqueles que, sob a égide do atraso como querem os que defendem uma espécie de puerilidade estabeleceria uma possível autonomia a esse sistema; no samba e até mesmo na defesa pela arte popularThis study starts from the following question: Is reflection possible in cultural industry? Today, the amplitude of this concept has reached proportions which, concentrating on the one hand on those who see in it a positivist sense, as an integrator system, and, on the other hand on those who are considered pessimistic, by conceiving the totalitarian system of the cultural industry as a synonym of the end of times, more and more sink into dualisms which prevent reflection, ignoring any possible ambiguities in society and in the system itself. Contrary of this point and in order to answer that question, this study aims to present and discuss the contradictions of the concept of cultural industry, through the texts of the authors of the Frankfurt School who created it, especially Theodor W. Adorno and Max Horkheimer, in order to demystify and reduce the distances of the dual abysses which studies of this system have been treated. Guided by the principles of the Critical Theory of Society, this research hopes to show that, on the contrary of what is commonly understood about the study of this concept, it has also its contradictions and can not be reduced to definitions which are set into opposing blocs. If, on the one hand, the consideration of the cultural industry as apocalyptic is true, because of its totalitarian character and as the essential mediation for the maintenance of the unfair order and reification of individuals, also on the other hand, it is not less as well the concept in which it carries in itself the antidotes of this totality as far as it denies it. Result of the dialectic of enlightenment, the cultural industry, as an expression of barbarity and while as an objective spirit would remind the nature of domination present in the contradiction of this same spirit, and therefore, also the true pending humanity inherent to the very same dialectic, still presenting resistances, even between itself and reality, expressed by the negativity of those arts which can still contradict it, as well as resistances inherent this very same system. Such dialectic which, as this study intends to show, does not only hold on the countries where the concept of cultural industry was created or in the old continent, but it is also present in those where, under the aegis of the delay such as those who want to advocate a kind of puerility of these countries could establish a possible autonomy of this system; in samba and even in the defense of folk art
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Follmer, Margret Amelia. "Fair trade, sustainable agriculture, and cultural impacts in the coffee industry." Thesis, Wichita State University, 2009. http://hdl.handle.net/10057/2538.
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Coffee production focuses on two species of the plant, Coffea arabica and Coffea canephora, also known as Coffea robusta. This plant is a tropical cash crop that has a wide range of quality and production standards, and provides a unique means for the study of economic, agricultural, social, and ecological issues.
Many works discuss groups of people who produce coffee as a cash crop, ranging from Verena Stolcke's (1988) monograph, which analyzed the Brazilian colonato system, closely linked to colonial slavery, to Daniel Jaffee's (2007) fieldwork in Oaxaca and discussion of democratically organized cooperatives, whose goals include organic and Fair Trade certification. The coffee industry has a rich and complex history that has played a vital role in the development of modern commerce.
This work discusses research concerning the roles of Fair Trade, organic, and other third-party certifications on societies that produce and consume coffee. While some data from the Far East and Africa are included, the majority of published literature focuses on Central and South American producer nations, and their relationships with the consumers of the North, namely North America and Europe. Certification of organic, Fair Trade, and sustainable agriculture standards by third-party labelling institutions provides new niches for coffee producers to improve standards of living in developing nations, and offset the crisis imposed by wild market fluctuations related to deregulation. The majority of this work consists of literature review and discussion. The remainder pertains to the author's work experience at a specialty coffee retailer in Wichita, Kansas. This work concludes that the coffee industry acts as a part of the global economy, and changes in the production, trade, marketing, and consumption of this product can affect and be affected by cultural change at any point in economic exchange. Furthermore, it demonstrates that social and environmental responsibility in global commodity exchange benefits all members of that exchange and mitigates their ecological impacts, despite the critiques of Fair Trade and organic labelling initiatives.Thesis (M.A.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Anthropology
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Nord, Teresa. "CORPORATE SOCIAL RESPONSIBILITY IN THE HOTEL INDUSTRY : A CROSS CULTURAL PERSPECTIVE." Thesis, Stockholm University, Interdisciplinary Environmental Research (CTM), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-7190.
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Debatten om affärsetik och företagets sociala ansvar i globala sammanhang med olika naturliga, ekonomiska och kulturella förutsättningar har fått en mer framträdande roll i och med globalisering. Syftet med denna studie är att fastställa hur kulturella och lokala förutsättningar påverkar arbetet inom Corporate Social Responsibility genom att undersöka och jämföra CSR arbetet på hotell i kulturellt och geografiskt olikartade länder. Data för indikatorer för avfallsproduktion, vattenförbrukning, energianvändning, jämlika anställningsmöjligheter, yrkesutbildning och facklig organisering samlades in från hotell i Sverige, Norge, Danmark, Island, Storbritannien, Kina, Saudiarabien, Oman, Egypten och Förenade Arabemiraten och jämfördes mot benchmarks.
Data från hotellen i de olika länderna jämfördes mot Hofstedes analys av kulturer för att undersöka eventuella samband mellan kulturella aspekter och CSR-arbete. Resultaten visar att det finns en omvänd korrelation mellan Maktdistans och facklig organisering, och även mellan Maskulinitet och andel kvinnor i tjänstemannapositioner. Dessa samband är framförallt tydliga på hotell i Skandinavien och Mellanöstern. Resultaten visar även att politiska system och nivå av ekonomisk utveckling kan påverka nivån på CSR-arbetet. Skandinaviska hotell låg närmare benchmarknivåer med avseende på alla indikatorer jämfört med hotellen i Mellanöstern, vilket bekräftar slutsatser från tidigare studier som visat att utveckling och socialdemokratisk dominans har positiv påverkan på CSR-aspekter. Vidare visar resultaten att äganderättigheter, lokala traditioner och samhällsförväntningar kan påverka CSR arbetet.
Slutligen visar resultaten, samt bristen på resultat, vikten för hotell att använda sig av ett gemensamt mätningssystem och konsekventa enheter, och av att ha ett centralt rapporteringssystem för miljö- och arbetsfrågor. Utan ett system för att utvärdera och jämföra nivån på CSR-arbetet på olika hotell är det omöjligt att fastställa den relativa effektiviteten av olika satsningar på miljö och arbetsfrågor och därmed svårare att uppnå effektivitet och framgång inom CSR-arbetet.
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Heleno, Ana Maria Cunha Martins. "Luso-tropicalismo e diversidade cultural em contexto organizacional: um estudo das representações sociais de estudantes universitários." Master's thesis, 2015. http://hdl.handle.net/10316/29079.
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Dissertação de mestrado em Psicologia das Organizações, do Trabalho e dos Recursos Humanos, apresentada à Faculdade de Psicologia e de Ciências da Educação da Universidade de CoimbraA presente dissertação tem como principal objetivo apronfudar o conhecimento acerca das representações sociais do luso-tropicalismo e das atitudes relativas à diversidade cultural, numa amostra de 148 estudantes universitários, bem como refletir acerca das possíveis implicações destas representações e atitudes e das eventuais relações entre elas no contexto organizacional. Pretende-se também contribuir para a validação das duas escalas utilizadas. Este é um estudo exploratório e descritivo, uma vez que existem ainda poucas investigações sobre o tema. Na análise dos dados, foram utilizadas, essencialmente, análises fatoriais exploratórias, estatísticas descritivas e análises de correlações. Os resultados obtidos sugerem, no geral, alguma concordância com as ideias luso-tropicalistas, bem como uma tendência para a aceitação da diversidade cultural. Verificam-se, ainda, algumas correlações significativas entre os fatores de ambas as escalas, cujas possíveis repercussões em contexto organizacional são abordadas na discussão.
The present dissertation has the main goal of broadening the understanding about social representations of luso-tropicalism and attitudes related to cultural diversity and the relations between them, in a sample of 148 university students, as well as reflecting about their possible implications on the organizational context. It also aims to contribute to the validation of the two scales of measurement used. This is an exploratory and descriptive study, given the few existent investigations concerning this subject. In relation to data analysis, we used essentially exploratory factor analysis, descriptive statistics and correlation analysis. The results seem to suggest agreement with the general assumptions of luso-tropicalism, to some extent, as well as acceptance of cultural diversity. In addition, some significant correlations were found between the factors of the two scales of measurement, which possible implications in the organizational context are explored in the discussion.
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Rocha, Rita Fernandes. "Mestiçagens linguísticas e interculturalismo: novos vieses do luso-tropicalismo freyriano." Master's thesis, 2009. http://hdl.handle.net/10451/1767.
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Tese de mestrado, Língua e Cultura Portuguesa (PLE/PL2), Universidade de Lisboa, Faculdade de Letras, 2010Teoria formulada por Gilberto Freyre, o Luso-tropicalismo vê na mestiçagem um elemento facilitador da relação intercultural, por atenuar as desigualdades resultantes das assimetrias sociais, tornar o relacionamento humano mais flexível e aumentar o interesse pelas culturas e valores do outro , isto é, um adjuvante da plasticidade , adaptabilidade e reciprocidade cultural que caracterizariam o modo de contacto do homem português com os trópicos . A mestiçagem seria responsável pelo nascimento de uma terceira civilização cultural, cuja unidade de sentimento e de cultura permaneceria, mesmo se extintas as fronteiras políticas do império ultramarino português. Ao longo da sua obra, o sociólogo apresenta propostas que se destinam a salvaguardar a cultura comum, nomeadamente a criação de um bloco de solidariedade e de cooperação: uma federação de cultura . Salienta, ademais, o papel da língua portuguesa no fortalecimento da consciência de espécie da terceira civilização. Este estudo pretende analisar a situação actual partindo da contemporização de duas ideias de Gilberto Freyre: a de federação de cultura e a de mestiçagem linguística. Por um lado, visa-se questionar se as medidas tomadas no sentido de promover a língua portuguesa nos países em que é língua oficial respeitam efectivamente as peculiaridades dos espaços e das gentes isto é a sua dignidade e os seus direitos ou se continuam a obedecer a uma lógica hegemónica. Por outro, redesenhar as mestiçagens, para que possam efectivamente contribuir para a consolidação das unidades nacionais e do projecto lusófono transnacional , bem como para o diálogo inter- e intracultural. Feita esta reflexão, será proposta uma nova ideia de Lusofonia, tão herdada como construída, e em estreita dependência do sucesso dos projectos educativos dos países de língua oficial portuguesa.
A theory created by Gilberto Freyre, the Luso-tropicalism sees the miscegenation as a facilitator of the intercultural relation, by blurring the inequalities that result from the social asymmetries, by turning the human relations more flexible and by increasing the interest on the other's culture and values. As an adjuvant to the plasticity , adaptability and cultural reciprocity that would characterize the way of contact between the Portuguese and the tropics . The miscegenation would be responsible for the born of a third cultural civilization, with its unity of feelings and cultures intact, even if extinguished the political boarders of the ultramarine Portuguese empire. Throughout his work, the sociologist presents proposals that aim to protect the common culture, such as the creation of a solidarity and cooperation stage: a federation of culture . Furthermore, he underlines the role of the Portuguese language in the strengthening of the third civilization's consciousness of kind . This essay aims to analyse the present situation by bringing to the actual days two ideas of Gilberto Freyre: the first, of federation of culture, the second, of linguistic miscegenation. On one hand, are the measures that are taking place to promote the Portuguese language on the countries where it is official respecting its peculiarities, in which concerns to tradition, rights and dignity ? Or is the logic still hegemonic? On the other hand, how can we re-design the miscegenation, so that it can effectively contribute to the consolidation of two types of unity: the national and that of the transnational lusophone project ? How can this re-design contribute to inter and intracultural dialogue? A new idea of Lusophony surfaces, moulded with heritage, work and distance. It success depends, in great part, of the other of the educational projects of the Portuguese language countries.
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Lima, Rodrigo Soares Pedroso de. "Luso-tropicalismo e diversidade cultural em contexto organizacional: um estudo sobre a diversidade organizacional com trabalhadores portugueses." Master's thesis, 2020. http://hdl.handle.net/10316/94495.
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Dissertação de Mestrado Integrado em Psicologia apresentada à Faculdade de Psicologia e de Ciências da EducaçãoNo presente trabalho, pretende-se clarificar a possível influência da diversidade cultural em contexto organizacional partindo dos pressupostos base do luso-tropicalismo. Partindo das ideias luso-tropicalistas do sociólogo brasileiro Gilberto Freyre, e da apropriação e manipulação da teoria pelo Estado Novo com o objetivo de enaltecer as qualidades do povo português, será interessante verificar se o discurso estratégico operado pelo regime se disseminou, através do senso comum, até à sociedade portuguesa contemporânea e, num segundo plano, se o modo como nos posicionamos socialmente e nos identificamos com culturas diferentes tem influência na produtividade e bem-estar da organização e dos seus colaboradores.De referir que sendo Portugal o país com um passado colonial bastante representativo, o constante fluxo de pessoas de diferentes culturas é considerável. É importante perceber isso e o modo como se pode gerir a diversidade, quer na sociedade, quer nas organizações, com o objetivo de percecionarmos a diversidade como um potenciador no desenvolvimento sociocultural e organizacional. A amostra é constituída por 117 trabalhadores portugueses e os dados foram recolhidos com recurso a questionários autoadministrados. Pretende-se também com este estudo contribuir para a validação da escala de diversidade cultural utilizada. Os resultados obtidos sugerem uma certa concordância com os fundamentos luso-tropicalistas na sua generalidade, bem como uma tendência para a aceitação da diversidade cultural em contexto organizacional. As correlações obtidas entre os fatores de ambas as escalas e o seu impacto em contexto organizacional são abordadas na discussão.
In the present work, we intend to clarify the possible influence of cultural diversity in an organizational context based on the basic assumptions of Luso-tropicalism. Starting from the Luso-tropicalist ideas of the Brazilian sociologist Gilberto Freyre, and from the appropriation and manipulation of the theory by the regime in order to enhance the qualities of the Portuguese people, it will be interesting to verify whether the strategic discourse operated by the regime has spread, through common sense , even to contemporary Portuguese society and, secondly, whether the way we position ourselves socially and identify with different cultures has an influence on the productivity and well-being of the organization and its employees.It should be noted that since Portugal is the country with a very representative colonial past, the constant flow of people from different cultures is considerable. It is important to understand this and the way in which diversity can be managed, both in society and in organizations, in order to perceive diversity as an enhancer in socio-cultural and organizational development.The sample consists of 117 portuguese workers and the data was collected using self-administered questionnaires. This study also aims to contribute to the validation of the scale of cultural diversity used. The results obtained seem to sugest a certain agreement with the general fundamentals of luso-tropicalism, as well as a tendency towards the acceptance of cultural diversity in na organizational context. The correlations that were founded between the factors of the two scales of measurement and their impact in na organizational context are adressed in the discussion.
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Chen, Yu-Zheng, and 陳育正. "An Analysis on Collective Goverance of Local Cultural Industry--Case Study of Sanshia Indigo Cultural Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17429242280453429787.
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Yang, Min-Chih, and 楊敏芝. "Local Cultural Industry and Local Revitalization." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/84688306081717496920.
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博士國立臺北大學
都市計劃研究所
90
Local Cultural Industry and Local Revitalization Yang Min-Chih Abstract Local cultural industry plays a more active role in local regeneration and planning than before. Culture is not just culture, it has extended its intrinsic meanings to economic dimension based on the uniqueness of the culture of any given place enhances the local cultural economies and cultural memory. Local cultural industry has been many western-city’s key element to market the city to its full potential for tourism and investment and contribute to the city’s livability and civic pride. The success often dependent on the active participation of local dynamics and the institutional structure of local coalition. This essay will examine the economic, locality and cultural role of local cultural industry and its interaction with the local dynamics in the PuLi county which seeking regeneration from its industrial decline. From the culture viewpoint, local cultural industry is embedded on specific place that can give local people distinctive identity either through the innovation of local traditional products or through the expression of its role as a “Historic Statement”. Local cultural industry has intrinsic characteristics and inherent value of the psychological, aesthetic, intellectual, economic effectiveness, historical significance and creative pleasure. From the locality viewpoint, new spaces of local self-determination are being formed through the networks of cultural events, performances, special local cultural products, and the local governance will be the significant power for success. Social conflict and alliance between different local interest groups need to reconciled, and the ways in which the use of cultural industry as a local strategy gives rise to new political and economic alliances. Every local interest groups should strike on their institutional positions strategic orientations to explore cultural economic dimension. From the cultural economic viewpoint, cultural activities are supposed to lift us out of the mire of everyday lives and into the sacred spaces of ritualized pleasures, it is intertwined with capital and identity in local’s production systems. Generally, it is found that high-quality local cultural industry strategies are related to higher levels of local economic efficiency that should be embedded on its strengthened local dynamics structure, the enhancement of local identity, symbolic representations of place and local governance institutions. Using PuLi County as a case study, this paper will examine such issues in terms of the basic economic power are articulated by the potential of local cultural industries and local dynamics.
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Chang, Ya-Wen, and 張雅雯. "The Spatial Organization of Cultural Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/8dn63v.
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碩士逢甲大學
土地管理所
91
Although the highly economic benefit of the cultural industry becomes the power of economic growth for developed country, the discussions on related field are on the initial stage. For that reason, this study attempted to understand how the cultural industry develops and its spatial organization by viewing the cultural industry’s activities on the geography of spatial characteristics. The purposes of this study include, first, to define the meaning, content and product-consume system of the cultural industry. Second, to divide the spatial hierarchy by Q analysis and cluster analysis with the Industry, Commerce and Service Census of 1981, 1986, 1991 and 1996, and discuss the applicability of two methods. Third, to observe the pattern and the change trend of cultural industry in each period, then to combine the economic characteristics of cultural industry to inference the relationship between the economic characteristics of cultural industry and its spatial organization. The findings are as follows. 1.Q analysis is not fitted for this study, but for the study of large sample and multi- variate object. 2.The spatial pattern of cultural industry is tending to polarize and be a single- nucleus hierarchy during 1981 to 1996. Taipei city is the core center, and the counties around Taipei City, Taichung City, Kaohsiung City form three metropolitan hierarchies. 3.The author proposes the developing policy of cultural industry based on the results of this study.
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Hsu, Chuan-Lan, and 徐鍾藍. "Strategy of Cultural Industry in Mainland China: A Cultural-Globalization Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85805066463702255341.
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Yiying, Wu, and 吳逸瑛. "A Study on Jiji Township Cultural Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/66744918415949512916.
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碩士大葉大學
設計暨藝術學院碩士在職專班
100
In recent years, Taiwan faces international competitions caused by globalization. The impact of globalization on the traditional industry and agriculture in central and southern Taiwan is also huge. Therefore, under the pressure of social transformation, promoting local cultural industry development is an important strategy to urban regeneration and local economic revitalization. Jiji Town, reconstructed after the 921 earthquake, also faces the same crucial issue of transformation. The purpose of the thesis is to explore how to develop Jiji local cultural industry and with the help of local characteristics, add values to the local industry after examining the town's current needs and situations. The first of part of the thesis is to examine the current situations of industrial development in Jiji Town by interviews and field surveys. Second, evaluate Jiji Town's strengths, weaknesses, opportunities and threats (SWOT) by analyzing the data gathered to develop the town's sustainability by transforming and promoting the local cultural industry into high value added cultural creative industry. The results of the thesis are as followed. 1. The tangible assets can be transformed into the intangible assets of Jiji Town because the town has the distinguishing cultural and traditional features. 2. Intangible assets of local cultural industry in Jiji Town haven't reached a common view yet. 3. Local inhabitants should work with the government to gather their strengths to fight against the market oriented business running style-- "night market" or "traditional market" cultural industry styles. 4.The local township needs sincere devotion to build its town's unique cultural characteristics. Suggestions: 1. To emphasize cultural asset preservation and cultivate new collective memory, "Old Scenic Spot Rebuilt" or "Jiji Camphor Industry Center" is a plausible way to activate the nostalgic atmosphere. 2. Complete tourist routes by cycling or train needs to be planned and constructed to enjoy a nostalgic trip. Constructing cycling routes around the town to combine the town's history and culture is also needed. 3. To make tourists identify and appreciate the history, culture, and local customs of Jiji , complete sightseeing and tourist information and well-educated tour guides to guide tours and explain are needed. 4. Industry, the government, and academic authorities concerned should work together and communicate with local inhabitants to promote and cultivate the local cultural industry.
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HSIEH-PEI-FANG and 謝佩芳. "Local Cultural Industry-Taitung County Likavung community." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/h964nv.
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碩士國立臺東大學
進修部休閒事業管理組碩(夜間）
99
The author used qualitative research methods to evaluate residents understanding of their own cultural specialties, current economy and the expectations on future development. The author had depth interview with 12 key persons about the sameissues. Both data were analyzed by categories and SWOP analysis method to be broughtinductive analysis. At the end, the thesis would conclude with key elements in LocalCultural Industry development. Overall, this study has following conclusions: 1. Community development should be woven with government sponsored multiple jobs training to improve manpower supply and better community organization. 2. The key to successful community development falls on residents
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Geng-Jia, Nian, and 粘耿嘉. "The Policies of French Cultural Industry under the Impact of Cultural Globalization." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/32422541009968266642.
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碩士淡江大學
歐洲研究所
91
The acceptance of cultural pluralism is the way to enrich the life of Taiwanese people, and is also the inevitable tendency toward globalization. But instead of entirely embracing the incoming foreign cultures, however, we should develop a unique and indigenous culture of our own. Of equal importance, it should also be guided toward the direction of industrialization as an attempt to break through the barrier of the economic development. Meanwhile, in the same direction, culture should be taken as a means, so that the entire nation prospers as our own culture thrives while facing the foreign cultures coming from other parts of the world. The French cultural policies, as well as the contents and the measures of the French cultural industry, have been practiced and improved for decades. Therefore they are the perfect models to learn from. The purpose of this thesis is to analyze what kinds of subjective and objective circumstances under which the French people have gone through to get their experiences. This thesis aims to formulize the exercising modes of French experiences for Taiwan to refer to in terms of confronting the challenge of globalization. The first part of this thesis comprises the factors of globalization. It also points out culture, as a dimension of the globalization, can play a pivotal role. Following the first part, the situations and the characteristics of the French cultural administration and policies are introduced. Last but not least is the final part, which brings up the current situations of several domains of French cultural industry.
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Chen-Mei-Tian and 陳美甜. "Analysis of Cluster Development for Cultural Industry - Taichung Creative and Cultural Park." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52196311915909628179.
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Chen, Li-Lin, and 陳麗玲. "The Practice of Museum and Cultural and Creative Industry-Using NPM “Cultural & Creative Industry Workshop” as an Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/cmg7zj.
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碩士國立臺北藝術大學
博物館研究所碩士班
101
Museum, derived from Western, is defined as the social organization of the culture and educational agency in early years in Taiwan. Namely take the responsibility of cultural value inheritance role. The government started to set up different kind of public museums with different missions, and have all undertaken the strong character in various stage of cultural construction since 80s. In February, 2010, the law of “The Cultural & Creative Industry Development” (hereafter refers to as law of CCID) was legislated, and become one of the major policies of the government at present stage. Museum own huge cultural knowledge, artistic resources as well as the charm of museum brand, is regarded as one of the origins of cultural contents for related industry. Today museum has developed into one section of the cultural & creative industry from the culture and education organization serving civil society. This article uses NPM “Cultural and Creative Industry Workshop” as an example. Under the elaboration of museum, knowledge economy, and development of cultural & creative industry, discusses the possible relations of the museum and the industry. The research discovered that museum own the collection of cultural property and the artistic property may utilize the resources penetrating education and promotion activities, will expand popular concern to the related industry. On the workshop platform, museum transmit the rich culture knowledge to the industry also benefit from the industry with commodity containing cultural content, maintain the brand value of the museum. “Cultural and Creative Industry Workshop” is to be a platform for the practice of Museum and Cultural & Creative Industry. This research also suggested other museums may investigate own resources, establish the brand, open image resources expanding the authorized application when face the cultural & creative industrial policy development, and display the influence of museum furthermore.
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Chung, Pei-Tzu, and 鍾姵慈. "The Study of Developmental and Marketing Strategy of Local Cultural Industry : The Case of Yuan Li Rush Cultural Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59888b.
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碩士國立中興大學
國家政策與公共事務研究所
104
In recent years, to promote local cultural industries have become the government cohesion Defangjumin identity, and the development of local tourism marketing strategy. However, local governments to promote local cultural industries, varies throughout the performance, if successful local development of local cultural industries, not only to save the local unique cultural resources, but also can result in a substantial beneficial for the local economy. Therefore, this study will examine the development of local cultural industries of the local culture is indeed saved, and in the inherent industry, coupled with the element "culture", and can contribute to the development of the local industry, whether local cultural industries have a good marketing strategy to create opportunities and in response to market changes, so that this local cultural industries to sustainable development. In this study, Miaoli County Court Town Rush cultural industries for the study, the first to explore the park in Rush cultural industries from the past production, excellent sales industry, and now to the local culture of packaging made of local cultural industries, which changes in the industry factors of change, as well as the current situation and problems of development in recent years. And explore the Yuan Li Rush local cultural industry current marketing strategy analysis of associated problems. The method of analysis to sort out the course of development and transformation factors and the status of development strategies Rush industry through the available information, and then through the internal member-depth interviews with various public and private sector to understand the Rush to Develop Cultural Industry is facing what problem on what difficulties, and marketing strategy. And understand the advantages and disadvantages of the status Rush facing the development of cultural industry, opportunities and threats through a SWOT analysis. This study found that, for the development of Rush Cultural Industry Overview: First, Rush cultural products woven superb technique, but to strengthen the cultural spirit of the product; Second, hand-woven, is a big advantage, but also for the industry worries; Third, sales price of the product limitations path; Fourth, high production costs adversely promotion; Fifth, the Government of local cultural industries lack of long-term counseling. Rush industrial transformation into a cultural industry influence in that: First, to enhance the confidence of Difangjumin local cultural industries; Second, save weaving skills; Third, promote the development of tourism and the economic side. Finally found Rush cultural marketing strategy: First, the product distinctive, but ill-defined cultural contents; Second, the price yuan should strengthen marketing legend; Third, participate in exhibitions and sales increase product awareness; Fourth, through organizing cultural festivals and depth rush promotion of cultural experience; Fifth, actively seek government resources; Sixth, good third-party partnerships. Transmitted through theory and case interpretation of the seized evidence, this study presents for the whole Rush cultural industry following recommendations: First, to strengthen the link between the industry and culture; Second, the development of the brand in pursuit of industrial sustainable development; Third, the establishment of a dedicated actuator; Fourth, implement the community Building.
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Horng-Jer, Lin, and 林宏澤. "A Discussion of Development of Local Cultural Museums in Terms of Cultural Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/04484958858661387914.
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碩士國立臺灣師範大學
美術系在職進修碩士學位班
91
ABSTRACT This study focuses on the impact of cultural industry on the development of local cultural museum and takes the visual design of Museum of Shadow Puppet, Kaohsiung County as the study subject. In recent years, the promotion of local cultural industry has become one of the important strategies that would stimulate local economy and reserve the cultural remains. Under the political goals of “comprehensive community building” and “cultural industrialization, industrial culturalization,” some museum facilities centered on the theme of “local culture” have been built and developed to integrate the function of museum, community participation, the specialization of planning and design and maintain and promote the local development as well as the cultural heritage. Exhibition is the part that the museums directly face the visitors; “exhibition site” is the space used for the communication between the museum and the visitors. One of the aims of the museum is to achieve the education function through the open visual design and exhibition. Thus, the visual planning and design of exhibition space is essential for the operation of the museum. In addition, due to the insufficient resources of the research on the design and planning of museums, the building, planning, management, and development of museum buildings has not been able to conduct effectively. The shortage of professional management and funds also worsens the problem and makes museums become the residual value of old exhibition room. Nowadays, museums have been regarded as one of the media and tools to maintain the cultural heritage. How to take advantage of this channel to expand our cultural vision becomes an issue of the promotion of local cultural industry with its characteristics and this is also the focus of this study. This creative study attempts to explore the macro environment of Taiwanese cultural museums under the network of changes of governmental cultural policies and the background for establishing Museum of Shadow Puppet, Kaohsiung County; through the actual participation in the visual design of the museum of shadow puppet, we observed the role and function of the work. It is the aim to promote high efficient added value through the creative visual design and planning and it is the attempt to find out the feasibility of cultural industrialization in the exhibition and museum of human art and to serve as the reference for future improvement in the field of visual design and planning of Taiwan’s local cultural museums. There are five chapters in the report and the main points are stated as follows: Chapter 1 Introduction It describes the research object and purpose, research method, and relevant research scope as the initial of the creative research. Chapter 2 Literature Review It states the change of cultural policies in Taiwan in recent years to understand the current situation. Based on personal experience and participation in the design and planning work, the researcher proposes self-observation. From the literature and the background, collective plan, exhibition plan, educational activities, and the use of social resources for establishing Museum of Shadow Puppet, Kaohsiung County, we try to define the future direction and goals. Chapter 3 Theme Analysis Through on site visit, we would know and record the exhibition environment (space, routes, lightening, exhibition item, and demand), analyze the operation of museum of shadow puppet, renew budgeting, and meet the expectations of the museum administration on the remodeling as the basic elements of creation and presentation. Chapter 4 Presentation of Creative Research This chapter describes the actual visual design and planning work in Museum of Shadow Puppet, Kaohsiung County to help us understand the process of creation, media and visual planning and to analyze the plan of theme building, designated building, exhibition room, and the index of the museum environment. Chapter 5 Conclusion and Suggestion In this chapter, we would propose the concrete conclusions for the creative study. We will also offer suggestions to the issues such as the future development of Taiwanese cultural creative industries, the visual design and planning of Museum of Shadow Puppet, Kaohsiung County, exhibition planning, the industrialization, and the like. Key Words: Cultural industry, local cultural museum, shadow puppet, visual design, exhibition planning, the design of environmental index
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Fu-Long, Huang, and 黃富隆. "A Study of Cultural Products Design by Using Cultural Codes in Culture Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/85051988088327681706.
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碩士國立雲林科技大學
創意生活設計系
103
This study builds the cultural product design factors and finds the most important element in culture industry from the view point of the Frankfurt school in Germany, which has stated the various impacts that cultural industry has brought to cultural creative design. There are two parts of experiment in the study. First, We found out the key factors of cultural product are as follow：(1)Creativity, (2)Elegancy, (3)High quality, (4)Durability, (5)Cultural sense and meaning. It coincides with one of the important points of Culture Industry that cultural itself is not the main thing for consumer gradually. Second part shows that the way to raise people’s interests in cultural product is based on the following：(1) Different from traditional stereotype of the object, (2) Cultural appearance and easy-understanding meaning, (3) A proper object details. At last, this study finds out that people will feel more things in a whole object design than partial object design. Thus, this study advice a way to design future cultural products is that pick the best part of cultural codes in advance, then use it to make a lot of good partial object designs and choose the best one between them in order to make the whole object looks different from the stereotype. It’s a way of showing the cultural itself by sending message to people without trouble understanding.
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West, Melissa. "Marketing Madonna : celebrity agency across the cultural industry /." 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR29537.
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Thesis (Ph.D.)--York University, 2006. Graduate Programme in Communication and Culture.Typescript. Includes bibliographical references (leaves 315-349). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR29537
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Kuo, Chien-Chih, and 郭建志. "The Study of Forming Local Cultural Industry Cluster." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/47475573580159821222.
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碩士國立雲林科技大學
企業管理系碩士班
94
The research discuesses the problems which the local cultural industry, and how to handle the center for innovation and incubation mechanism assists the operators on problems of upgrading and transformation. We convert the local resources to application of the cultural, the exquisite and the high vale and come to pour into the new life for the traditional local industry. The correlative unit of government should plan together with industry alliance and incubator center. The government points explicitly out to help local industrial development according to “Challenge 2008: National Development Plan” and provides funds to develop the biggest benefit for upgrading industries. Then, the cooperation can provide new business model among the government, the industrial alliance and incubator center. The research has two constructions: “The industrial question of Gu-keng Hua-shan coffee” and “incubator center mechanism”. The research processing way is by in-depth interview. It completes the related data and information with collecting and analysis. Based on the purposes from the research which presents 2 conclusions as follows: 1. Incubator center mechanism can resolve the problems while local cultural industry will upgrade industries. 2. Incubator center can assist operation of resource in local cultural industrial benefit.
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Kuo, Chin-Tsung, and 郭進宗. "Research of Modern Cultural Industry in Taiwan Cities." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/05694125665625518844.
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碩士國立中興大學
都市計劃研究所
87
With the globalization and internationalization in Taiwan, the economic structure of Taiwan has changed dramatically. In the beginning, there were more E.O.I. in Taiwan, but nowadays there are more strategic industries. While the public and private sectors are working on High-Technical Industry, there are other industries booming at the same time─“Service” and “Modern Cultural Industry (M.C.I.)”. According to related research, “Service” and “M.C.I.” are growing and will become an important role on the stage of economic development. There are some significant achievements about “Service” research, but there are not so much research about “M.C.I.”. Furthermore, there are just little research about the interaction between the M.C.I. and space. Therefore, this thesis analyzes the M.C.I. of Taiwan from 1981 till now to realize their development, location, and interaction, then point out the planning meaning. This research paper studies the meaning of M.C.I. and the related article about the relationship between this industry and the development of city and region to build the thinking structure and logic, and be the theoretical foundation of later sections. The second part mainly analyze the “Cultural Industry Production System (C.I.P.S.)” in Taiwan area. After the clarification and analysis of the general statistic data, we discuss the situation of M.C.I. and the general status of location, and find out more about the phenomena of the development of this industry in Taiwan. The third part gives us an example of Taipei metropolis to discuss M.C.I.’s different situation in Taipei metropolis. Through the result of statistic and interviews, discover the interaction relationship of C.I.P.S. The last part focuses on the result and points out the meaning of space planning to provide relative sectors suggestion about the environment planning of M.C.I. Finally, we can get some important conclusions: 1. The M.C.I. have become an important role in the economic development of Taiwan. 2. The M.C.I. almost locate in main cities of Taiwan., especially in Taipei metropolis. The percentage of M.C.I. is above 40. 3. Because Taipei metropolis plays the leader role of M.C.I., the M.C.I. of Taiwan still centralizes in Taipei metropolis. 4. The C.I.P.S. groups keep an “beneficial and dependent relationship”. Reflection on the space level , this kind of relationship makes the M.C.I. become more rely on each other. Thus, it cannot be away from Taipei metropolis.
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mei, Sung Hsiao, and 宋曉梅. "A Study on Cultural Industry in Taiwan-Tapei Village Sauerkraut Industry as Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/01073313394771832897.
Full textAbstract:
碩士大葉大學
設計暨藝術學院碩士班
100
台灣中部之雲林縣大埤鄉為不甚起眼之一鄉村部落，歷來在農閒期種植芥菜，又發展成有特色之酸菜，在政府提倡文化產業「一鄉一物」運動，大埤鄉之酸菜產業變成耀眼的成功文化產業之一。 本研究文中敘述雲林縣大埤鄉，由前人的辛苦勤儉奠定基礎，後人村庄居民，互動互助，將該村盛產之芥菜，用其智慧醃漬成酸菜，使耐儲存，全年隨時可供食用，且又有另番風味而普受歡迎。依此口耳相傳除自給自足外，又可販賣供他人食用，賺取額外收入補貼家用，成為具地方特色之產業，足可以當政府大力推動的「文化產業」楷模。 本研究將有特色之大埤鄉酸菜產業，考究其歷史淵源，探討其成功實蹟，再以訪談地方從事酸菜產業之人士，聽取他們的講述，將這些資料紀錄下來，讓國人知道台灣雲林縣有酸菜王國之「大埤鄉」。本文獻資料可供借鏡參考，並當值得留存之台灣文建會主導，地方努力推動，具有實績之文化產業資料之一。 大埤鄉的酸菜文化特色，現時不僅產品的經濟效益有助於該鄉之繁榮，鄉內有關人士尚構想，進一步開發為觀光事業的可能性，如此，一鄉的特色產業為基礎，更加帶動其他產業的發展途徑，會成為振興繁榮地方的動力，實在期待其不斷進步和成功。
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Chang, Jui-Chen, and 張瑞珍. "A Case Study on Marketing Strategy of Cultural Creative Industry - The Ceramic Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/kn8bpa.
Full textAbstract:
碩士國立臺北科技大學
工業工程與管理研究所
95
The Executive Yuan coordinated the thought of “the whole world in the place” and “the industrial culture”, listed the cultural creativity industry as the official one of important projects - “challenges 2008: national development key plan” in 2002. At first, the council for cultural affairs impelled the ceramic industry in 2003, selected artistic decoration ceramic and daily expense ceramic which are with competitive potential, market fast growth and creativity, simultaneously melted into life esthetics and practical value, on core promotion item in ceramics craft industry flagship plan. The Yingge ceramic industry is unique in Taiwan ceramics industry developed region. The Yingge ceramics breeds esthetics and creativity concept at design, works process aspects. Comparing with the overseas ceramic creation product, it is not slightly inferior to. Although it has the competitive advantage in product innovation design, but is not to reach the penetrating market effect. This research is hoped to provide the ceramic industry runners with market strategy from new viewpoint, at the same time, unifies the government department and some counseling organization, constructs the integrity of marketing plans and enables marketing function of cultural creativity runners to display. Conclusions of the research are： 1.The cultural creativity industry should be set up target market and value position. 2.The product strategy puts stress on brand marketing and lasting innovations. 3.The pricing strategy is based on flexible and nimble price positioning. 4.Multichannel development is the mainstream in the future. 5.Communication with consumers is the best way of promotion. 6.The input of personnel, hardware and work flow is up to customer satisfaction. Suggestions to the government： 1.Lift up ceramic voice on the media. 2.Deliver delicate dining value to restaurateur—the beginning from Yinnge. 3.Restructure image of Yinnge old block. 4.Recruit ceramic designers from race. 5.Ceramic runners take part in race activities. 6.Establish a ceramic craft sightseeing site, frame micro cultural and economical environment – refer to Japanese case. Suggestions to cultural creativity runners： 1.Product design meets fine and popular need. 2.Breed guides as promoter of cultural industry service. 3.Lift up cultural creativity voice by international exhibition or race. Suggestions to ceramic runners： 1.Mix cultural service with cultural product. 2.Build up product brand. 3.Close to fashion trend, product creativity to display. 4.Corporate with life creativity channeller to hold shows together. 5.The priority of marketing when he would like to join cultural creativity industry in the future.
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Tung, Jeng Kai, and 鄭凱同. "“Popular” or “Independent”? Rethinking and Exploring of Cultural Value, Music Industry and Cultural Policy." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/48071745280131855730.
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碩士淡江大學
大眾傳播學系
93
The distinction between “mainstream music” and “independent music” is always ambiguous and confusing. The thesis attempts to trace the changes and constructions of the discourse of popular music in Taiwan, and accordingly, to explain various ways of speaking on music in different historical contexts. The thesis asserts that, in the dynamic field of music, to stress the dichotomy of“mainstream” and “independent” music would be useless for fostering the progressiveness of music cultures. The generation and development of the progressiveness of music culture depends both on internal and external conditions. As to internal condition, a creative aesthetics and progressive ideologies of the music artists are the key points. As to external condition, the public music policy plays an important role. To improve the progressiveness of music culture, the thesis refers to some policy examples in other countries and proposes some suggestion for Taiwan music policy making.
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Wu, Pei-Shan, and 吳佩珊. "Cultural Creative Industry with Cultural Tourism- A Case Study of Sanyi Wood Sculpture Museum." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/j9cn9w.
Full textAbstract:
碩士國立勤益科技大學
企業管理系
105
In recent years, people have paid more attention to the leisure activities and the quality of tourism. And the way how people tour has changed from simply looking around to be mainly about cultural tourism. The government has been focusing on the development of local cultural tourism in the past few years by setting up local cultural centers to emphasize that the combination of culture and creativity will drive the local development. The cultural tourism is unique, educational and traditional so that the tourists can have further understanding of the local culture by actual participation and experience. The wood sculpture was evaluated as the local feature of Sanyi Town, Miaoli in 1990 and the government set up the only wood sculpture museum in 1995. In the study, we try to find out the difficulty on the development of wood sculpture in Sanyi so far and the local development after the museum was set up through understanding the developing process of the wood sculpture industry in Sanyi and the change of traditional industry. In this study, we use literature analysis, field investigation and in-depth interview to the local residents of Sanyi to figure out if the combination of the Cultural and Creative Industry and the cultural tourism can really drive the local development and discuss what the wood sculpture museum really brought to the locals.
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CHIEN, HUI-CHUNG, and 簡慧鍾. "The Cultural and Creative Industry Development of Old Five Channels Cultural Zone inTainan City." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/53275631869672796356.
Full textAbstract:
博士國立高雄師範大學
地理學系
105
Tainan City is the earliest city in Taiwan, with abundant components of traditional settlement, cultural landscape and traditional industry. In the recent years, because of the influence of the development of cultural and creative industries, Tainan City is attracting a large number of tourists. The Cultural and Creative Industry Development in Old Five Channels Cultural Zone Tainan play a key role to lead sightseeing and consumption in Tainan City. The purpose of this research is to explore three main parts for Old Five Channels Cultural Zone. First, find the historicalcontext and development characteristics and the cultural creative industry in Old Five Channels Cultural Zone. Besides, induce the industrial development of the advantages and disadvantages to each field of Old Five Channels Cultural Zone. Third, evaluate the charm of property toexperts and tourists on the development of cognitive and preference differences by using the most advantages and characteristics of the "Old House, Active Live " This research is based on the research of urban charisma theory and the research of cultural and creative industry. Because of the diversity of research content and the difference, the multi-method was applied to obtain the major point. In the first stage,The development of cultural and creative industries of Old Five Channels Cultural Zone is constructed by using the literature review and in-depth interviews. The second stage, the charm engineering evaluation construction method (EGM) and the method of "Old House, Active Live" were used to operate the evaluation of the structure to the charm of the property evaluation.In the third stage, a questionnaire survey was conducted to discover the difference of the charm attributes and developmental cognition and preference of "Old House, Active Live". According the results of the study, there are three main points for Old Five Channels Cultural Zone in the future cultural and creative industries sustainable operation of the referenceand proposed follow-up research directions. First, the cyclical development of cultural creative industries in Old Five Channels Cultural Zone and there are some important relationships in the initiative to participate of resident.Besides, the "Old House, Active Live" is a key method in its own way for local cultural and creative industries. In addition, both of the expanding of commercial area in this zone and the balance between commercialization and cultural maintain are major points for developing.
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Hsu, Pei-Yin(Hsu Pear), and 徐佩瑩. "Metropolitan Strategic Development of Cultural Industry Case Study: Policy toward Culture Industry in Taipei." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/578679.
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碩士國立臺北藝術大學
藝術行政與管理研究所碩士班
94
In 1998, the World Bank issued a report entitled "Culture in Sustainable Development: Investing in Cultural and Natural Endowments," which proposed that cultural endeavors provide new opportunities for local development, and can strengthen the social capital and the social cohesive force of a city. The concept of “cultural industry” was first put forward in the 1970’s, but the idea of using cultural enterprise as a way to develop and promote a local economy did not gain widespread attention until the 1990’s. This idea suggests that a contemporary metropolis’ development must be closely integrated with cultural industry. In other words, contacts between civic culture and economic activity are established as the elite people in all sectors of society begin to work together for the common end of advancing the city’s economic and cultural growth. As Taiwan's capital and its center for collection and distribution of cultural resources, the city of Taipei has a multicultural makeup and a cosmopolitan, urban disposition. But the issue of how to utilize Taipei’s unique cultural characteristics and its resources to put together a rich and full civic culture platform, which has economic/industrial value, requires the establishment of contacts between the city’s “industry” and the city’s “culture.” This report proposes a feasible policy plan for Taipei to continue its strong cultural and economic development and to face international interurban competition. The research direction of this report is that it follows models of consumer culture by first analyzing the resources of Taipei, including the available artistic and cultural talent, space, and activities (events and festivals). It also addresses official city organizations, public authority of government-run organization, the cultural imagination of Taipei, and the appearance and environment of Taipei. The report then provides perspective on cultural industry policy development in Taipei, based on the overall cultural/social/economic structure of the city. It is hoped that the city base and cultural industry will develop strategies and embark upon active projects for Culture Industry in Taipei.
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Shieh, Chi-Wei, and 謝琦偉. "The Evaluation of Local Cultural and Creative Industry-The Case of Yingge Ceramic Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83263567825626806678.
Full textAbstract:
碩士世新大學
行政管理學研究所(含博、碩專班)
98
With advanced industry, booming business, and dense population, metropolises and large townships have created fortune for their denizens. But for those small towns, lacking industrial infrastructure and mercantile activities, having a sparse population, and what’s worse, almost all having a crisis of exodus of young people, a feasible way of rejuvenating the townships and creating job opportunities for their residents, in my opinion, will be to develop industries with their distinctly local features.If these small towns’ problem of lacking basic infrastructure can be solved, if they attach importance to the marketing and packing of their local products and produce, and if they increase their recreation and leisure services in conjunction with their neighboring area’s cultural features demonstrating their unique images, they will not only be able to create local job opportunities, attract the out-flowing talents and young people back, but increase the local governments’ tax revenue; moreover, contribute to our nation’s overall revenue and enhance our nation’s world image. With her unique historical background of over one hundred year, cultural factors, in comply with the central government’s policy to develop industries with local features so as to encourage economic prosperity, Yingge township has successfully advertised her ceramics & pottery industry by way of holding “Ceramics Festivals.” In so doing, the Yingge Ceramics Museum has played a key role in the nick of time. The museum not only has made the Yingge township a center of ceramics business, but also made the development of industries with local features with the enriched contents of her diverse cultures and educations. We found that Yingge can attribute its success of making ceramics & pottery handcraft an industry with distinctive local features to the following reasons: 1. The selection of the local industry must match up its historical background and culture roots. 2. Local Government must play a leading role in developing its local industry. 3. Local Government must effectively rid the boycotts of its local factions. 4. Community consciousness of its denizens and businessmen is the bedrock of developing local industries. 5. Local ceramics & pottery handcraft has successfully been transformed into a second-tier industry to its high-tech ceramics development. Developing industries with distinctive local features is the indispensable lodestar for future local development. However, we also need to understand that developing industries with distinctive local features is not the only cure or panacea to the decline of community. Each local government must, according to its historical background, comply with the Central Government’s public policies and administrative measures, and in conjunction with various local resources, to rejuvenate local townships and build a solid foundation for our nation’s future development by mustering up enough esprit-de-corps to get all people strive for success.
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Wu, Sui-Quan, and 吳穗泉. "Relationship among Cultural Convergence, Cultural Content and Cultural Influence－ Key Success Factors Perspective of Cultural and Creative Industry in Taiwan’s Five Major Cities." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/91253307199990414279.
Full textAbstract:
碩士中原大學
企業管理研究所
101
The city is the rendezvous of human civilization which develops a unique lifestyle, values, and civilization. In recent years, because of the global financial crisis, each country proposes the policies of culture development to decrease the damage of the financial crisis, and they want to utilize the policies to bring perspective and to improve the economics environment. Each city has its own historical memory, and the history could depict the map of the ancient story which could descript the developing the city. Nevertheless, the historic monuments could represent evidence to prove the city exists in different aging. Now, in aging of the technology environment, each country want to develop cultural creative city according to the innovation concept, and they also want to drive the industries of cultural creative. This study investigates the relationships among “cultural convergence, cultural content and cultural influence”, and it was analyzed by key success factors perspective according to the literature review, the study selected related variables which are (1) “cultural consensus”, “cultural integration”, and “cultural toleration” (2) “resources intension”, “atmosphere intension”, and “quality intension” (3) “cultural radiation”, “cultural penetration”, and “cultural attractions” (4) “human factors”, “social factors”, “policy factors”, and “developmental factors”. This study uses questionnaires to explore the relationships among “cultural convergence”, “cultural content”, and “cultural influence” of Taiwan’s five major cities. The study collected 205 questionnaires are valid, and uses statistic to analyze. It can find that: 1.“Degree of cultural convergence”, “cultural content”, and “cultural influence” are related. 2.The relationships among “cultural convergence”, “cultural content”, “cultural influence”, and “success factors”. 3.The relationships among “cultural convergence”, “cultural content”, “cultural influence” and success factors of Taiwan’s five major cities. 4.The relationships among “cultural convergence”, “cultural content”, “cultural influence” and fuccess factors in different types of cultural creative city.
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Chang, Chin Tien, and 張金田. "The Sustainable Development of Cultural Industry in Ta-Hsi." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/09985129767810729227.
Full textAbstract:
碩士元智大學
資訊社會學研究所
96
Under the global capitalism, the development of most Taiwanese regionses carry the myth of "economic growth", can carry out the symbol that the modernization turns with city, but development of back cause the relation disequalibrium between person and land, the ownership feeling in the place disappears gradually and this phenomenon is particularly obvious in the country region.However"the local distinguishing features "with" cultural industry" is the groundwork place of place, the past government is in "globalization thinking, local action " of generous get down, push the policy of local cultural industry renaissance, hope to keep a place special feature in the meantime under the premise that promotes economic development in the place with at ground culture.This text takes Ta-hsi region as an example and investigates the current conditions of native cultural industry development, and combines together cultural industry and sustainable development and induces under the condition of sustainable development, characteristic and phenomenon had by cultural industry in the place, and contribute to programming and cultural industry in the promotion place. This text takes existing cultural industry in Ta-hsi as an example and adopts depth interview and the research method of questionnaire, analytical method and attitude of visitor to native cultural industry of the public agent, private section, local denizen, other parts of country, and investigate current conditions and problem of native area cultural industry under the premise of sustainable development, and analysis it inside outside the good and bad condition of the environment, be used as the conclusion of this research. The research finds the management attitude of the policy programming, operator and the need of the market that cultural industry in Ta-hsi is been limited by the essence, male and private section of the industry, although have the condition of sustainable development, the disadvantage conduct at the lasting, how break the restriction of cultural industry inborn in the place, take tradition as a root, combine a creativity thinking, continue the life of cultural industry in the place under the frame of the sustainable development, is a worth and related section to consider of face to.
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陳南雄. "Research that Yingge Ceramics Museum interacts with cultural industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15498501997570905256.
Full textAbstract:
碩士國立臺灣師範大學
社會教育學系在職進修碩士班
97
ABSTRACT In recent years, the local cultural industry（LCI）has already become the important tactics that keep culture extend and bring about an advance in place.Under the direction of government's cultural policy, a lot of museums that regard local characteristic industry as the theme are established. Coach the goal that the government set up the local museum ,we can find that there are a lot of interaction and connection with LCI. So, this research expects to pass the combination of local museum and LCI, probe into the relation that the local museum interacts with LCI. This text regards Taipei County Yingge Ceramics Museum（YCM） and Yingge LCI as the research object, probe into YCM and development of Yingge Ceramics Industry and the development and investigate with the present situation, and the result probed into according to documents, draft the non- structural interview outline, analyse YCM and LCI every relevant motive force, linking it with interaction relation between the two, and the problems faced. Finally, sum up the conclusion and suggestion, offer the research of YCM, local dynamics, government bodies department to consult. According to the result of study, the conclusion which this research institute sums up is as follows: First, YCM can act as a catalyst role of LCI development, and be expanding the outside within network resources of the LCI and developing too. Second, YCM offers the ceramic works both at home and abroad, bring into the latest ceramic information. Third, the Operator of ceramic shop has not managed continuously forever ceramics industry and bring the products into another side that have value even more. After YCM is open, the magnetism to suck the effect of tour's economic has cause. And the consumption activity in YCM have been recognized as a behavior of fight the profit with the folks. YCM hosts ' Yingge ceramics festival ' the activity and unhappiness in the localities, covers with the haze for the relation between each other; The run-up purpose of ' Yingge ceramics festival ' at first have a sound already that may be make the transition because of ' renew and reconstruction of business area ' Fourth, YCM is promoted the tactics of 'integrated community development', let the community group of Yingge experience the change of YCM; The local personage hope YCM gives play to its chance and advantage, gets rid of the inferior position and threatenning, offer more development for Yingge. Fifth, YCM is coordinated and combined with the local community badly, let the development of the place be consumed on the affairs of coordinating.: So, local personage want to establish the third department, in order to as a Yingge organization which can develop continuously forever in local. According to the documents and materials and result of study, the researcher proposes the following several suggestion: First,the interdynamic plans among the museum and LCI development： （1）Foster the human resources, intention talent. （2）Use different marketing tactics. （3）Strengthen local cooperation, establish the mechanism of the third department. （4）Development in an all-round way of Integrated Community Development. Second,Suggestion on local dynamics： For the goal of local development, open resource-sharing, improve community's culture image together, build and construct the held fast community culture image network. Third, suggestion on the departments of government bodies： （1）Should consider the need in distribution of resources. （2）Strengthen the foundation of managing of the industry. （3）Maintain community's culture image and build things. （4）The culture of strengthening place residents is approved. （5）Strengthen the research of the gross output value of the cultural industry.
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Lin, Yi-ling, and 林怡伶. "A Study of Local Development through Cultural Creative Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/97570887788281002728.
Full textAbstract:
碩士東海大學
行政管理暨政策學系
101
In recent years, most countries have made efforts to develop cultural and creative industries, which has its uniqueness and difficult to imitate, for facilitating local economy and rehabilitating life value. Not only do it drive local economic development, but also boost the value of cultural life. This research is to explore the gap of the cultural and creative industries between original Taichung County and Taichung City, and to understand the state, policy, and the situation of integration through the local development and regional innovation system theory, and to realize the interaction of government, academic institutions, and business. Then, propose the helpful solutions and recommendations. The study pointed out that the government makes cultural and creative industries policy based on the social situation and the need of industries. And it also helps the development of cultural and creative industries by the competition and counseling program. But the effectiveness of the implementation is still having a gap in contrast to the policy. Secondly, it is principal interaction between government and business cooperation in the region. The second cooperation is between business and academic institutions. Finally, after the merger of Taichung City and Taichung County, there are two major cultural pattern of local industrial development that the inner circle is Modern Art and the outer ring is local industry. It will reach the space integration by holding the bigger festivals and activities and with the evolution of time.
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LIN, YU-HUA, and 林鈺樺. "Performance Analysis of Taiwan's Cultural and Creative Industry Classification." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/gap78k.
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碩士國立雲林科技大學
財務金融系
105
Cultural and Creative Industry requires a lot of creativity and long-term investment on fixed assets, intangible assets and deferred assets to build up its business. This study uses a sample of 58 firms to examine the factors influencing performance of firms in Cultural and Creative industry. The performance proxies include Tobin’s Q, ROA and ROE. The regression results show that R&D expenditure, capital expenditure and debt ration are positively associated with firm performance. Due to the high differential market preference and high risk, in addition to establishing the uniqueness of brand name, it is necessary for Cultural and Creative Industry to expand the market visibility to increase the revenue and profitability.
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Lee, Hsin-Pei, and 李欣培. "The Cultural Creativity on Consumer Behavior in Catering Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/c9z9su.
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碩士國立雲林科技大學
創業管理碩士學位學程
105
The purpose of this study is to investigate the impact of cultural creativity on consumer behavior in a restaurant. With the development of industry and economy and the change of social cognitive value, the rapid development of experience economy has been brought about. This paper incorporates the concept of cultural and creative into catering service, studies and understands the consumer's recognition of cultural and creative concept, the willingness to consume and the attitude of consumers to restaurants. The research method adopts the experimental design method. In this study, the author summed up three cultural creative elements: "cultural regions", "traditional food", and "cultural creative goods". Put three cultural and creative elements into the cross situation analysis, divide them into seven groups of situational model, and conduct the consumer experimental situation test. After the statistical analysis of effective data, the following conclusions are summarized: First of all, the introduction of cultural and creative elements into the restaurant has a positive impact on consumer's recognition of cultural and creative concept, willingness to consume and consumer attitudes towards restaurants. Secondly, the main factors that influence the consumers’ choice of restaurant after the incorporation of cultural and creative factors in to the restaurant are: regional, type of meal, the purpose of eating, and the income level. Therefore, "cultural regions" and "traditional food" can directly influence consumer behavior, and integrate "cultural creative goods" in the process of experiential consumption, so as to enhance the attitude of consumers to the restaurant. According to the above research findings, the following suggestions are put forward: 1. Regional importance: "cultural regions" is the most direct factor for consumers to produce cultural recognition. If the region attaches to the cultural spirit and spreads its cultural value, it will arouse consumer interest. 2. Cultural History: cultural creativity must be authentic, and "cultural regions" will be properly integrated with "traditional food" to attract consumers 3. Cultural value: emotional extension after tasting "traditional food", allowing consumers to have a sense of identity in this culture.
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KUO, YUAN-KUN, and 郭遠堃. "A Study of Cultural Tourism Industry in Pingxi Site." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/54507066226851074285.
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Yeh, Yi-Cheng, and 葉彝丞. "Cultural and Creative Industry and Place identity in Kinmen." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/87074315039242878518.
Full textAbstract:
碩士銘傳大學
觀光事業學系碩士在職專班
101
There is not much research explore Kinmen cultural and creative industry in the perspective of the locals. This study aims to explore the development of how Kinmen battlefield culture apply in cultural and creative industry, as well as Kinmen locals’ attitude toward this subject. The research findings will indicate the relationship between cultural and creative industry and local identity. The research adopted document analysis, secondary data analysis and depth interviews as the method of data collection to examine this issue and use induction and triangulation to verify the data.This research shows that there are three aspects that affect the use of Kinmen battlefield culture which are the backgound of the designers, customers’ need and bussiness transformation. Moreover, this research also draw the conclusion of that cultural and creativity industry has the impact on locals identity in both direct or indirect ways.
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Chen, Pei-yu, and 陳珮瑜. "Leaves the cultural industry possibility——Centered on Murakami Haruki." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/xquev8.
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Jenny and 施如真. "Development of YU JEN JAI’s Bakery of Cultural Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21569791856286174225.
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碩士大葉大學
設計暨藝術學院碩士在職專班
98
ABSTRACT The study wants to understand a development of YU JEN JAI’s bakery of cultural industrythe by using case study, discussing when the traditional bakery industry encounter a major environmental changes,then how to respond them.we hope to inject a new life into bakery culture to achieve its sustainable development. In the study, for the production and management, creative marketing and promotion of bakery culture, after analysis and verification, we find the results to get the following conclusions and recommendations . First, YU JEN JAI with a century years of history,that is the ancestor of bakery industry in LuKang Township. Second, Cake-baking skills are upgrading, product design combines tradition and innovation. Third, using of resources to educate the future generations,and to promote local cultural tourism. Fourth, using of marketing to increase the outlets and sales channels to broade scope of its business. Key Words : YU JEN JAI,bakery, cultural industries,creative marketing
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Huiwen, Yu, and 游惠文. "Marketing Strategies of the Sanhsia Indigo Dyeing Cultural Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/64056789863072509600.
Full textAbstract:
碩士國立臺灣師範大學
社會教育學系在職進修碩士班
94
Sanhsia's Indigo Dyeing Festival is approaching its eighth year. This traditional industry once lost, under the long-term cultivation of the local “Sanchiaoyung Cultural Promotion Association” has undergone a series of in-depth nurturing programs. The promotion of Sanhsia Indigo Dyeing began with the interest and devotion of a few people in the Sanchiaoyung Cultural Promotion Association. Later, there were more participants with a common consciousness, and its continuous development successfully attracted local teachers and community inhabitants, and has received strong support from public agencies. New forms of marketing has been created by Sanhsia's Indigo Dyeing Festival’s incorporation of industry, government, and academia, so that indigo dyeing is no longer a traditional industry that relies on sale of products, but can gradually approach a cultural industry predicated upon educational marketing, experiential marketing, and cultural merchandise marketing This study focuses on Taipei County Sanhsia Village’s Sanchiaoyung Cultural Promotion Association” as a case study, and uses educational marketing, experiential marketing, and cultural products marketing as theoretical foundations. A theoretical basis is “experiential marketing” proposed by Schmitt (1999), which is used to deeply discuss how sensory marketing, emotional marketing, thought marketing, action marketing, and relational marketing have, among the variegated cultural consumption choices, attracted consumers to enter Sanhsia to enjoy “the experience of indigo dyeing,” “the learning of indigo dyeing,” and cultural consumption. Research is conducted through in-depth interviews which included administrative personnel and seed instructors of the Promotion Association, to analyze the marketing strategies used by this non-profit organization – “educational marketing,” “experiential marketing,” and “cultural merchandise marketing” – and how they were executed and perceived by consumers Results of this study yields the eleven conclusions below: 1. The Promotion Association’s administrative and planning personnel have backgrounds relating to societal and educational marketing planning, to plan for marketing that is suited to the learners. 2. Appropriate marketing plans conform to the organization’s goals. 3. Use the workshop as a marketing team, to elevate the indigo dyeing know-how of marketing personnel. 4. A combination of culture, history, and natural resources is used to illustrate features of the Sanhsia Indigo Dyeing cultural industry. 5. Marketing with public agencies has gained support and assistance; this helps the heritage of indigo dyeing cultural industry. 6. Educational marketing progresses via singular marketing →differential marketing →target marketing. 7. Design different experiential activities based on different learning types. 8. Marketing personnel combine the experiential activities with local cultural resources, and emphasize explanations and guidance. 9. The diverse planning of the experiential marketing materials package promotes the industrialized promotion of indigo dyeing culture. 10. The indigo dyeing cultural merchandise marketing is a cultural promotion model in the practice stage 11. Sponsoring the Indigo Dyeing Festival broadens the participating population, which elevates know-how and vision or marketing personnel. According to these conclusions, this study proposes several suggestions as references for Sanhsia Indigo Dyeing marketing.